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10 Steps To Creating A Wildly Successful Online Course
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ease-in-out}.banner-multi-cta__button:focus,.banner-multi-cta__button:hover{text-decoration:underline}.banner-multi-cta__button:last-of-type{margin-bottom:0}.banner-multi-cta__button-icon{color:inherit;font-size:1.5rem;left:calc(100% + .25rem);position:absolute;top:50%;transform:translateY(-50%)}.carousel{margin:0 auto;max-height:100%;max-width:1024px;overflow:hidden;padding-left:1rem;padding-right:1rem;padding-top:5rem;position:relative;width:100%;z-index:1}@media (max-width:479px){.carousel{padding:2rem 0 1rem}}@media (min-width:1024px){.carousel{max-width:105rem}}.carousel:before{content:" ";height:100%;position:absolute;top:1.25rem;width:100%;z-index:-1}@media (max-width:479px){.carousel:before{top:0}}@media (min-width:768px){.carousel{padding:15.375rem 0 2rem}.carousel:before{top:5rem}}@media (min-width:1024px){.carousel{padding:15.375rem 0 7.1875rem}.carousel:before{top:5rem}}.carousel__container.glide__track{overflow:visible!important}.carousel__container .arrow{background-color:transparent;border-radius:4px;height:2.1875rem;left:1.25rem;margin:0;overflow:hidden;padding:0;position:absolute;text-indent:-31.25rem;top:3.625rem;vertical-align:middle;width:2.1875rem}@media (max-width:479px){.carousel__container .arrow{display:none}}@media (min-width:768px){.carousel__container .arrow{height:3.375rem;left:4.375rem;top:9.375rem;width:3.375rem}}.carousel__container .arrow:before{-webkit-font-smoothing:antialiased;content:"";display:block;font-family:icomoon;font-size:1.5rem;font-weight:400;text-indent:0}@media (min-width:768px){.carousel__container .arrow:before{font-size:2rem}}@media(prefers-reduced-motion:no-preference){.carousel__container .arrow{transition:background-color .3s,color .3s}}.carousel__container .arrow:focus,.carousel__container .arrow:hover{color:#000}@media (max-width:767px){.carousel__container .arrow--showcase{display:block}}.carousel__container .next{left:3.9375rem}@media (min-width:768px){.carousel__container .next{left:8.75rem}}.carousel__container .next:before{content:""}.carousel__list{list-style:none;margin:0;padding:0}@media (max-width:767px){.carousel__list{align-items:center}}.carousel__list.glide__slides{overflow:visible}.carousel__item{position:relative}.carousel__item-wrap{overflow:visible;padding:0 1.25rem 2rem}@media (min-width:1024px){.carousel__item-wrap{margin-left:4rem;max-width:40%;padding:0}}.carousel__item-wrap--showcase{padding:0 1.25rem}.carousel__item-label{font-size:1rem;font-weight:400;margin:0 0 1rem;text-transform:uppercase}@media (min-width:768px){.carousel__item-label{margin-bottom:2rem}}.carousel__item-author{font-size:1.5rem;font-weight:700;line-height:1.8rem;margin:0 0 .9375rem}@media (min-width:768px){.carousel__item-author{font-size:2rem;line-height:2.5rem;margin:0 0 .5rem}}.carousel__item-heading{font-size:1.75rem;font-weight:400;line-height:2rem;margin:0 0 2rem}@media (min-width:768px){.carousel__item-heading{font-size:2rem;line-height:2.5rem}}@media (min-width:1024px){.carousel__item-heading{font-size:2.25rem}}.carousel__item-content{font-weight:400;line-height:1.5625rem;margin-bottom:2rem}.carousel__item-content p{margin-top:0}.carousel__item-content p:last-child{margin-bottom:0}.carousel__item-content--showcase{font-size:1.5rem;line-height:1.75rem;margin-bottom:1.25rem}@media (min-width:1024px){.carousel__item-content--showcase{font-size:2rem;line-height:2.4rem}}.carousel__item-tagline{font-size:1rem;font-weight:400;line-height:1.2rem;margin:0 0 1.6875rem}@media (min-width:1024px){.carousel__item-tagline{font-size:1.125rem;line-height:1.35rem}}.carousel__item-cta{align-items:center;border:0;border-radius:.625rem;cursor:pointer;display:inline-flex;font-size:1.125rem;font-weight:700;gap:.5rem;justify-content:center;line-height:1.35rem;max-width:16.4375rem;padding:1rem 1.1875rem;pointer-events:auto;text-align:center;text-transform:uppercase;transition:color .3s ease-in-out,background-color .3s ease-in-out;white-space:nowrap}.carousel__item-cta,.carousel__item-cta:active,.carousel__item-cta:focus,.carousel__item-cta:hover{text-decoration:none}.carousel__item-cta:active .button__icon,.carousel__item-cta:focus .button__icon,.carousel__item-cta:hover .button__icon{transform:translateX(10px)}@media(prefers-reduced-motion:no-preference){.carousel__item-cta{transition:background-color .3s}}.carousel__item-cta .button__icon{background:initial no-repeat 50%;display:inline-block;height:.5rem;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:cover;mask-size:cover;-webkit-mask:url(https://www.thinkific.com/wp-content/themes/thinkific/assets/dist/css/../../svg/arrow-right.svg);mask:url(https://www.thinkific.com/wp-content/themes/thinkific/assets/dist/css/../../svg/arrow-right.svg);transition:transform .35s ease-in-out;transition:transform .35s ease-in-out,background-color .3s ease-in-out;width:1.25rem}.carousel__item-image{border-radius:.9375rem}@media (max-width:1023px){.carousel__item-image{display:none}}@media (min-width:1024px){.carousel__item-image{height:33.75rem;-o-object-fit:cover;object-fit:cover;position:absolute;right:4.375rem;top:-15.375rem;width:40rem}}.carousel__item-image--showcase{border-radius:0;transform:translateY(20%)}@media (max-width:1023px){.carousel__item-image--showcase{display:block}}@media (min-width:1024px){.carousel__item-image--showcase{height:33.125rem;right:0;top:67%;transform:translateY(-40%);width:40rem}}.columns{margin-bottom:3.75rem;margin-top:3.75rem}@media (min-width:768px){.columns{margin-bottom:5.625rem;margin-top:5.625rem}}.columns__container{margin:0 auto;max-height:100%;padding-left:2rem;padding-right:2rem;position:relative;width:100%}@media (min-width:768px){.columns__container{max-width:768px;padding-left:1rem;padding-right:1rem}}@media (min-width:1024px){.columns__container{max-width:1024px}}.columns__list{display:flex;flex-wrap:wrap;list-style:none;margin:0 -1rem;padding:0}.columns__list:after,.columns__list:before{flex-basis:0;order:1}.columns__list-item{flex:0 0 100%;max-width:100%;padding-left:1rem;padding-right:1rem;position:relative;width:100%}@media (max-width:767px){.columns__list-item{margin-bottom:2.5rem}}@media (min-width:768px){.columns__list-item{display:flex;flex:0 0 33.3333333333%;flex-direction:column;max-width:33.3333333333%;padding-left:1.5rem;padding-right:1.5rem;position:relative;width:100%}}@media (min-width:768px)and (min-width:768px){.columns__list-item{transition:max-width .3s ease-in-out,padding .3s ease-in-out,width .3s ease-in-out}}@media (min-width:768px){.columns__list-item{transition:max-width .3s ease-in-out,padding .3s ease-in-out,width .3s ease-in-out}}.columns__heading{display:block;font-size:1.4375rem;line-height:1.5625rem;margin-bottom:2rem}@media (min-width:1024px){.columns__heading{font-size:1.875rem;font-weight:300;line-height:2.1875rem;margin-bottom:3rem}}.columns__link{display:block;font-weight:600;margin-bottom:1rem}@media (min-width:1024px){.columns__link{margin-bottom:1.5rem}}.columns__details{margin:0}.blog-latest__container{margin:0 auto;max-height:100%;padding-bottom:3.75rem;padding-left:2rem;padding-top:3.75rem;position:relative;width:100%}@media (min-width:768px){.blog-latest__container{max-width:768px}}@media (min-width:1024px){.blog-latest__container{max-width:1024px}}@media (min-width:768px){.blog-latest__container{padding-bottom:5.625rem;padding-left:1rem;padding-right:1rem;padding-top:5.625rem}}.blog-latest__headings{margin:0 auto 2.5rem}@media (max-width:767px){.blog-latest__headings{padding-right:2rem}}@media (min-width:768px){.blog-latest__headings{margin:0 auto 3.75rem;max-width:90%}}@media (min-width:1024px){.blog-latest__headings{max-width:80%}}.blog-latest__heading{display:block;font-size:1.875rem;font-size:1.5rem;font-weight:300;line-height:2.1875rem;margin-bottom:2rem;margin:0!important;text-align:center}@media (min-width:768px){.blog-latest__heading{font-size:2.25rem;line-height:3.125rem}}.blog-latest__posts{list-style:none;margin:0;padding:0;white-space:normal}.blog-latest__post-link,.blog-latest__post-link:active,.blog-latest__post-link:focus,.blog-latest__post-link:hover{text-decoration:none}.blog-latest__post-details{display:block;padding-top:1rem}.blog-latest__post-name{font-size:1.125rem}@media (min-width:768px){.blog-latest__post-name{font-size:1.5rem;font-weight:300}}.call-to-action{margin-bottom:3.75rem;margin-top:3.75rem;position:relative}@media (min-width:768px){.call-to-action{margin-bottom:5.625rem;margin-top:5.625rem}}.call-to-action--remove-section-gap{margin-bottom:0!important;margin-top:0!important}@media (max-width:1023px){.call-to-action--portrait-orientation.call-to-action--custom-url .sign-up__form-container{padding-top:17.5rem}}@media (min-width:1024px){.call-to-action--custom-url .sign-up__form-container{padding-bottom:10rem;padding-top:10rem}}.call-to-action__background{display:block;height:100%;left:0;-o-object-fit:cover;object-fit:cover;-o-object-position:top;object-position:top;position:absolute;top:0;width:100%}@media (max-width:767px){.call-to-action__background--desktop{display:none}}@media (min-width:768px){.call-to-action__background--mobile{display:none}}.call-to-action .sign-up__form-container{background-image:none}.call-to-action .sign-up__form-fieldset{display:block;width:100%}@media (min-width:768px){.call-to-action .sign-up__form-fields,.call-to-action .sign-up__form-fieldset{max-width:35rem}.call-to-action .sign-up__form-submit{margin-left:1rem}}.call-to-action__container{margin:0 auto;max-height:100%;padding-left:2rem;padding-right:2rem;position:relative;width:100%}@media (min-width:768px){.call-to-action__container{max-width:768px;padding-left:1rem;padding-right:1rem}}@media (min-width:1024px){.call-to-action__container{max-width:1024px}}.call-to-action__wrapper{margin:0 auto;text-align:center}@media (min-width:768px){.call-to-action__wrapper{width:60%}.call-to-action--custom-url .call-to-action__wrapper{width:65%}}.call-to-action__wrapper .call-to-action--sign-up-form{text-align:initial}@media (min-width:768px){.call-to-action__wrapper .call-to-action--sign-up-form{width:100%}}.call-to-action__headings{display:flex;flex-direction:column;margin-bottom:2rem;margin-bottom:0!important;text-align:center}@media (min-width:768px){.call-to-action__headings{margin-bottom:2.625rem}}.call-to-action__headings .section__heading{margin-bottom:0;order:2;width:100%}.call-to-action__headings .section__subheading{line-height:1;margin-bottom:1rem;order:1;width:100%}.call-to-action__headings .header__heading{order:2}.call-to-action__headings .section__subheading{font-size:.75rem;font-weight:500;letter-spacing:.03125rem;margin-bottom:.25rem;text-transform:uppercase}.call-to-action__form{display:flex;justify-content:center}.call-to-action__message{margin:0 auto 2.5rem}.call-to-action__message+.call-to-action__form .sign-up__form-fieldset{padding-top:0}.call-to-action__message+.call-to-action__button{margin-top:0}.call-to-action__button{align-items:center;background-color:transparent;border:0;border-radius:.25rem;color:#e6aa67;cursor:pointer;display:inline-flex;font-size:.875rem;font-weight:500;justify-content:center;line-height:1;margin-top:2rem;padding:1.125rem 1.5rem;pointer-events:auto;text-align:center;text-transform:uppercase;white-space:nowrap;width:auto}.call-to-action__button,.call-to-action__button:active,.call-to-action__button:focus,.call-to-action__button:hover{text-decoration:none;transition:background-color .2s ease-in-out,box-shadow .2s ease-in-out,border-color .2s ease-in-out,color .2s ease-in-out}.call-to-action__button-icon{color:inherit;font-size:1.5rem}.call-to-action__fine-print{display:block;font-size:.625rem;padding-top:1.25rem;text-align:center}.call-to-action-simple{margin-bottom:3.75rem;margin-top:3.75rem;padding-bottom:3.75rem;padding-top:3.75rem}@media (min-width:768px){.call-to-action-simple{margin-bottom:5.625rem;margin-top:5.625rem;padding-bottom:5.625rem;padding-top:5.625rem}}.call-to-action-simple:after,.call-to-action-simple:before{background:inherit;content:"";display:block;filter:brightness(90%);height:.0625rem;left:0;opacity:.5;position:absolute;right:0;width:100%}.call-to-action-simple:before{top:0}.call-to-action-simple:after{bottom:0}.call-to-action-simple--remove-section-gap{margin-bottom:0!important;margin-top:0!important}.call-to-action-simple__container{margin:0 auto;max-height:100%;padding-left:2rem;padding-right:2rem;position:relative;width:100%}@media (min-width:768px){.call-to-action-simple__container{max-width:768px;padding-left:1rem;padding-right:1rem}}@media (min-width:1024px){.call-to-action-simple__container{max-width:1024px}}.call-to-action-simple__wrapper{margin:0 auto;text-align:center}@media (min-width:1024px){.call-to-action-simple__wrapper{width:80%}}.call-to-action-simple__headings{display:flex;flex-direction:column;margin-bottom:2rem;margin-bottom:0!important;text-align:center}@media (min-width:768px){.call-to-action-simple__headings{margin-bottom:2.625rem}}.call-to-action-simple__headings .section__heading{margin-bottom:0;order:2;width:100%}.call-to-action-simple__headings .section__subheading{font-size:.75rem;line-height:1;margin-bottom:1rem;order:1;text-transform:uppercase;width:100%}.call-to-action-simple__headings .section__heading{font-weight:400}@media (min-width:768px){.call-to-action-simple__headings .section__heading{font-size:1.625rem}}@media (min-width:1024px){.call-to-action-simple__headings .section__heading{font-size:2.1875rem}}.call-to-action-simple__button{align-items:center;background-color:transparent;border:0;border-radius:.25rem;cursor:pointer;display:inline-flex;font-size:.875rem;font-weight:500;justify-content:center;line-height:1;margin-top:1.5rem;padding:0;pointer-events:auto;text-transform:uppercase;white-space:nowrap;width:auto}.call-to-action-simple__button,.call-to-action-simple__button:active,.call-to-action-simple__button:focus,.call-to-action-simple__button:hover{text-decoration:none;transition:background-color .2s ease-in-out,box-shadow .2s ease-in-out,border-color .2s ease-in-out,color .2s ease-in-out}.call-to-action-simple__icon{color:inherit}.page-sections .cards{padding-bottom:3.75rem;padding-top:3.75rem}@media (min-width:768px){.page-sections .cards{padding-bottom:5.625rem;padding-top:5.625rem}}.page-sections .cards__container{display:flex;flex-direction:column;margin:0 auto;max-height:100%;padding-left:2rem;padding-right:2rem;position:relative;width:100%}@media (min-width:768px){.page-sections .cards__container{max-width:768px;padding-left:1rem;padding-right:1rem}}@media (min-width:1024px){.page-sections .cards__container{max-width:1024px}}.page-sections .cards__heading{margin-bottom:3.75rem}@media (min-width:768px){.page-sections .cards__heading{text-align:center}}.page-sections .card,.page-sections .cards__cards{display:flex;flex-direction:column}.page-sections .card{border-radius:4px;margin-bottom:2rem;padding:initial;position:relative;width:auto;z-index:1}@media (max-width:767px){.page-sections .card{padding:1.5rem 2rem 2rem}}@media (min-width:768px){.page-sections .card{flex-direction:row}}.page-sections .card:before{box-shadow:0 4px 8px 0 currentColor;content:"";height:100%;left:0;opacity:10%;position:absolute;top:0;width:100%;z-index:-1}.page-sections .card__image{-o-object-fit:cover;object-fit:cover;-o-object-position:center;object-position:center}@media (max-width:767px){.page-sections .card__image{align-self:center;border-radius:50%;height:240px;margin-bottom:1.5rem;-o-object-position:top;object-position:top;width:240px}}@media (min-width:768px){.page-sections .card__image{flex:0 0 auto;width:280px}.page-sections .card__text{padding:2rem}}.page-sections .card__title{color:#000;font-size:medium;font-weight:700;margin-bottom:1rem}.page-sections .card__body{margin-bottom:0;max-width:none;padding:0}.countdown{margin-bottom:3.75rem;margin-top:3.75rem;padding-bottom:3.75rem;padding-top:3.75rem;position:relative}@media (min-width:768px){.countdown{margin-bottom:5.625rem;margin-top:5.625rem;padding-bottom:5.625rem;padding-top:5.625rem}}.countdown--remove-section-gap{margin-bottom:0!important;margin-top:0!important}.countdown__container{margin:0 auto;max-height:100%;padding-left:2rem;padding-right:2rem;position:relative;width:100%}@media 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We recommend using a different browser like Google Chrome.</span></div><header id="header" class="header"><div class="header__container"> <img width="1200" height="600" src="https://www.thinkific.com/wp-content/uploads/2016/06/Create-Online-Courses-13.jpg?original" class="header__image wp-post-image" alt="Create & Sell Online Courses | Thinkific" decoding="async" fetchpriority="high" srcset="https://www.thinkific.com/wp-content/uploads/2016/06/Create-Online-Courses-13.jpg 1200w, https://www.thinkific.com/wp-content/uploads/2016/06/Create-Online-Courses-13-768x384.jpg 768w, https://www.thinkific.com/wp-content/uploads/2016/06/Create-Online-Courses-13-300x150.jpg 300w, https://www.thinkific.com/wp-content/uploads/2016/06/Create-Online-Courses-13-1024x512.jpg 1024w, https://www.thinkific.com/wp-content/uploads/2016/06/Create-Online-Courses-13-480x240.jpg 480w, https://www.thinkific.com/wp-content/uploads/2016/06/Create-Online-Courses-13-600x300.jpg 600w, 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https://www.thinkific.com/wp-content/uploads/2016/06/Create-Online-Courses-13-500x250.jpg 500w" sizes="(max-width: 1200px) 100vw, 1200px" /><div id="post-2375" class="header__single"><div class="header__single__header"><h2 class="header__single__subheading"> <a href="https://www.thinkific.com/blog/category/create-your-course/" class="header__single__category">Create Your Course</a></h2><h1 class="header__single__heading"> 10 Steps To Creating A Wildly Successful Online Course</h1><div class="header__single__info"> <a href="https://www.thinkific.com/blog/author/elizabeth-harris/" class="header__single__author-link"> <img alt='author profile picture' src='https://www.thinkific.com/wp-content/uploads/2023/04/avatar_user_204_1682105494-60x60.jpg' srcset='https://www.thinkific.com/wp-content/uploads/2023/04/avatar_user_204_1682105494-120x120.jpg 2x' class='avatar avatar-60 photo header__single__author-avatar' height='60' width='60' decoding='async'/> </a><div class="header__single__details"> <span class="header__single__author"> by Elizabeth Harris on May 30, 2024 </span> <span class="header__single__read-time"> 43 min read </span></div></div></div><div class="social__container"><h4 class="social__header">Share this article</h4><a aria-label="Share on Twitter" class="social__link" href="https://twitter.com/intent/tweet?text=10 Steps To Creating A Wildly Successful Online Course+https://www.thinkific.com/blog/10-steps-creating-successful-online-course/" rel="noreferrer noopener" > <img class="social__icon" src="https://www.thinkific.com/wp-content/themes/thinkific/assets/svg/twitter.svg" alt="" /> </a> <a aria-label="Share on Facebook" class="social__link" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=https://www.thinkific.com/blog/10-steps-creating-successful-online-course/', 'sharer', 'toolbar=0, status=0, width=580, height=325');" href="javascript: void(0);" rel="noreferrer noopener" > <img class="social__icon" 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you might have an online course idea already hanging out in your head.</span></p><p><span style="font-weight: 400;">If you’re passionate about a topic, you’re good at it, and it fulfills a need for someone – then you have all the makings of becoming a successful course creator. </span></p><p><span style="font-weight: 400;">Creating an online course has never been easier thanks to a host of new tools and platforms that do most of the heavy lifting for you. All you need is your knowledge.</span></p><p><span style="font-weight: 400;">And if you’re building a business, learning how to create an online course is an ideal way to open up an additional revenue stream for your business while establishing you as an expert in your niche.</span></p><p><span style="font-weight: 400;">By creating online courses, you turn your tried and true industry expertise into a lead-generating, money-making, impact-creating online course that gets your valuable skills out into the world. </span></p><p><span style="font-weight: 400;">To help you learn how to create online courses from scratch, we’ve broken the process into 10 easy stages – with plenty of tips from ultra-successful course creators who have the academies and the accounts to prove it. </span></p><p><span style="font-weight: 400;">We’ve also included templates, guides and workbooks to support you every step of the way, so you can get your online course business up and running in no time. </span></p><p><span style="font-weight: 400;">Here are our 10 steps to create an online course:</span></p><ol><li style="font-weight: 400;"><a href="#pick-the-perfect-online-course-topic"><span style="font-weight: 400;">Pick the perfect online course topic</span></a></li><li style="font-weight: 400;"><a href="#market-demand"><span style="font-weight: 400;">Check if there’s market demand</span><span style="font-weight: 400;"> for your course idea</span></a></li><li style="font-weight: 400;"><a href="#Create-compelling-learning-outcomes"><span style="font-weight: 400;">Create compelling learning outcomes</span></a></li><li style="font-weight: 400;"><a href="#Structure-your-online-course"><span style="font-weight: 400;">Structure your online course</span></a></li><li style="font-weight: 400;"><a href="#most-engaging-and-effective-delivery-method"><span style="font-weight: 400;">Choose the most engaging and effective delivery method</span></a></li><li style="font-weight: 400;"><a href="#Produce-your-online-course"><span style="font-weight: 400;">Produce your online course: filming, recording, and editing</span></a></li><li style="font-weight: 400;"><a href="#Choose-your-online-course-platform"><span style="font-weight: 400;">Choose your online course platform</span></a></li><li style="font-weight: 400;"><a href="#Establish-your-pricing-structure"><span style="font-weight: 400;">Establish your pricing structure</span></a></li><li style="font-weight: 400;"><a href="#Launch-your-online-course-and-market-for-success"><span style="font-weight: 400;">Launch your online course and market for success</span></a></li><li style="font-weight: 400;"><a href="#Build-an-online-community"><span style="font-weight: 400;">Build an online course community</span></a></li></ol><p><span data-sheets-value="{"1":2,"2":""}" data-sheets-userformat="{"2":15233,"3":{"1":0},"10":2,"11":0,"12":0,"14":{"1":2,"2":0},"15":"Calibri, sans-serif","16":11}"><div class="inline-get-the-ultimate-guide-to-creating-launching-and-selling-your-online-course" style="padding: 30px; background-color: white; margin: 20px; color: #081826" ><div class="amp-get-the-ultimate-guide-to-creating-launching-and-selling-your-online-course"> <a href="https://www.thinkific.com/guide/the-ultimate-beginners-guide-to-creating-launching-and-selling-your-online-course/" target="_blank" rel="noopener" ><img decoding="async" class="aligncenter wp-image-17101" src="https://www.thinkific.com/wp-content/uploads/2023/06/ultimate-beginners-guide-to-creating-launching-and-selling-your-online-course-banner-970x250-1.png" alt="Get the Ultimate Guide to Creating, Launching, and Selling your Online Course: Download Now" /></a></div> <script>if(!document.querySelector('#hbspt-script-loader')){ const hubspotEmbedCode = ` <script id="hbspt-script-loader" charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js">\<\/script>`; document.write(hubspotEmbedCode) }</script> <script>var getTheUltimateGuideToCreatingLaunchingAndSellingYourOnlineCourseOuterCustomCSS = ` <style> .amp-get-the-ultimate-guide-to-creating-launching-and-selling-your-online-course { padding: 1rem; 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margin: 0 !important; } .hs-button.primary.large { background: #FFD087 !important; border-color: #FFD087 !important; color: #374A67 !important; width: 90% !important; height: 40px; border-radius: 8px; } .hs-input { color: #374A67 !important; border-radius: 8px; } .actions { padding: 4px 0; margin: 0; } .field { margin-bottom: 10px; } `; jQuery('.inline-get-the-ultimate-guide-to-creating-launching-and-selling-your-online-course').removeAttr('style'); jQuery('.amp-get-the-ultimate-guide-to-creating-launching-and-selling-your-online-course').empty(); var formcount = document.querySelectorAll('.amp-get-the-ultimate-guide-to-creating-launching-and-selling-your-online-course').length; for(let i = 0; i < formcount; i++) { const forms = document.querySelectorAll('.amp-get-the-ultimate-guide-to-creating-launching-and-selling-your-online-course') if(forms[i].childNodes.length === 0){ jQuery(forms[i]).append( ` <div class="hubspot-form-image-wrapper"> <img decoding="async" class="hubspot-form-image" src="https://www.thinkific.com/wp-content/uploads/2023/02/ultimate-getting-started-guide-to-creating-and-selling-online-courses.png" alt="Get the Ultimate Guide to Creating, Launching, and Selling your Online Course" /> </div> <div class="hubspot-form-wrapper"> <h4>Get the Ultimate Guide to Creating, Launching, and Selling your Online Course</h4> <p>From doing market research and validating a course idea to building an audience and earning an income with your first products, this guide has everything you need.</p> <div class="get-the-ultimate-guide-to-creating-launching-and-selling-your-online-course-target-${i}"></div> </div> ` ); hbspt.forms.create({ region: 'na1', portalId: '21966311', formId: 'a8e1b766-f4e8-40fc-98db-21cd83fbff79', onFormReady: function ($form) { $form[0][0].value = window.location.href; // The first field of every hubspot form using this needs to be a hidden text field that will capture the page url $form[0][1].value = 'ultimate-getting-started-guide'; // The second field of every hubspot guide form should be set to the guide id }, target: `.get-the-ultimate-guide-to-creating-launching-and-selling-your-online-course-target-${i}`, cssRequired: getTheUltimateGuideToCreatingLaunchingAndSellingYourOnlineCourseInnerCustomCSS, }); } } jQuery('.amp-get-the-ultimate-guide-to-creating-launching-and-selling-your-online-course').after(getTheUltimateGuideToCreatingLaunchingAndSellingYourOnlineCourseOuterCustomCSS); jQuery('.amp-get-the-ultimate-guide-to-creating-launching-and-selling-your-online-course + style + style').remove();</script> </div></span></p><h2><span style="font-weight: 400;">How to create an online course from scratch</span></h2><p><span style="font-weight: 400;">At the heart of learning how to create an online course is understanding what experience, expertise, and skills you have to offer the world.</span></p><p><span style="font-weight: 400;">We’ve tailored this guide to help you draw out your own unique perspective to solve your audience’s challenges, pain points, and problems. And </span><a href="https://www.thinkific.com/blog/personal-branding-guide/"><span style="font-weight: 400;">build your personal brand</span></a><span style="font-weight: 400;"> in the process.</span></p><p><span style="font-weight: 400;">While it’s definitely not an exhaustive list of everything you’ll need to </span><a href="https://www.thinkific.com/create-and-sell-online-courses/"><span style="font-weight: 400;">create and sell an online course</span></a><span style="font-weight: 400;"> – it’s a ‘birds-eye-view’’ of the major milestones on the journey to creating your first online course and tips to help you find your unique voice along the way from creators who have been exactly where you are.</span></p><p><span style="font-weight: 400;">Here’s our 10 steps to creating an online course that’s tailored to your audience – and feels authentically you. </span></p><ol><li style="font-weight: 400;"><h2><span style="font-weight: 400;"><a id="pick-the-perfect-online-course-topic"></a>Pick the perfect online course topic</span></h2></li></ol><p><span style="font-weight: 400;">Choosing a topic for your online course is the first step to building a successful and buzzing course business.</span></p><p><span style="font-weight: 400;">Your ideal course topic should ideally be something you’re passionate about, you’re skilled at, have experience in, and have a target audience for.</span></p><p><span style="font-weight: 400;">In other words, here are the </span><b>4 things you need for your online course topic</b><span style="font-weight: 400;">:</span></p><ol><li style="font-weight: 400;"><a href="#Your-passion"><span style="font-weight: 400;">Passion</span></a></li><li style="font-weight: 400;"><a href="#Your-skills"><span style="font-weight: 400;">Skills</span></a></li><li style="font-weight: 400;"><a href="#Your-experience"><span style="font-weight: 400;">Experience</span></a></li><li style="font-weight: 400;"><a href="#Your-target-audience"><span style="font-weight: 400;">Target audience</span></a></li></ol><p><span style="font-weight: 400;">Let’s look at each of those in more detail…</span></p><p><img decoding="async" class="aligncenter wp-image-34090 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-1024x682.png" alt="" width="640" height="426" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-1024x682.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-300x200.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-768x512.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-600x400.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-1536x1023.png 1536w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-480x320.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-348x232.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-225x150.png 225w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-901x600.png 901w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-675x450.png 675w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-750x500.png 750w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-960x640.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-700x466.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-320x213.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-120x80.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-180x120.png 180w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-280x187.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-640x426.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-50x33.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-40x27.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-317x211.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-400x267.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-1280x853.png 1280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-1440x959.png 1440w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-42x28.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278-375x250.png 375w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090414.278.png 1600w" sizes="(max-width: 640px) 100vw, 640px" /></p><ol><li style="font-weight: 400;"><h3><span style="font-weight: 400;"><a id="Your-passion"></a>Your passion</span></h3></li></ol><p><span style="font-weight: 400;">Your </span><a href="https://www.thinkific.com/blog/choose-online-course-topic/"><span style="font-weight: 400;">online course topic</span></a><span style="font-weight: 400;"> doesn’t have to be something you’re head over heels in love with – but it should be a topic you’re passionate about. That means something you don’t mind thinking about, talking about, and reading about for weeks, months, and even years on end.</span></p><p><span style="font-weight: 400;">If you’re passionate about your online course topic, then it will translate into your content. You’ll be better placed to inspire and engage your audience while making your course feel more authentic and relatable. And keep your customers coming back.</span></p><p><span style="font-weight: 400;">Warning: choose a topic you’re not passionate about and you risk getting tired of teaching it. (And your lack of passion will lead to a course that’s as enticing as a cardboard sandwich.)</span></p><p><b>Related: </b><a href="https://www.thinkific.com/blog/turn-your-passion-into-business/"><span style="font-weight: 400;">How To Turn Your Passion Into A Business</span></a></p><ol start="2"><li style="font-weight: 400;"><h3><span style="font-weight: 400;"><a id="Your-skills"></a>Your skills</span></h3></li></ol><p><span style="font-weight: 400;">As well as being a topic you’re passionate about, you also need to have the specific skills that will help you teach others about your topic.</span></p><p><span style="font-weight: 400;">That means your topic should be something you’ve learnt how to do – and you’re confident you can teach other people how to do too. It might be something related to your profession or career or to a hobby or skill you have.</span></p><p><span style="font-weight: 400;">By teaching your chosen topic on a public stage, you can help people learn from you and solve the challenges they’re facing – while setting you up as a thought leader in your field. </span></p><blockquote><p><span style="font-weight: 400;">“We all have a gift that someone needs… Don’t let technology, imposter syndrome, or any other limiting beliefs scare you. Just put yourself out there and get started because you can always perfect yourself as you go.”</span></p><p><span style="font-weight: 400;">– AMANDA SCHONBERG, THINKIFIC COURSE CREATOR AND MEMBERSHIP SITE OWNER</span></p></blockquote><p><b>Related: </b><a href="https://www.thinkific.com/blog/how-to-monetize-your-expertise/"><span style="font-weight: 400;">How To Monetize Your Expertise</span></a></p><ol start="3"><li style="font-weight: 400;"><h3><span style="font-weight: 400;"><a id="Your-experience"></a>Your experience</span></h3></li></ol><p><span style="font-weight: 400;">We’re all the sum of our experiences. And your unique experiences are what will ultimately help you create a winning and wildly successful online course business.</span></p><p><span style="font-weight: 400;">Your experiences can include:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Work experience</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Educational experience</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Hobbies and interests</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Volunteering</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Workshops</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Personal experiences e.g. relationships, family, spiritual, cultural experiences</span></li></ul><p><span style="font-weight: 400;">If you can draw out the experiences that shaped you both professionally and personally, you can find a unique perspective for your online course that will help you stand out from the crowd.</span></p><blockquote><p><span style="font-weight: 400;">“If you’re an expert in something – either from schooling or personal experience – I believe that you already have everything you need inside of you… The world is just waiting for you to share your knowledge, expertise, and lived experience in a way that’s digestible for others.”</span></p><p><span style="font-weight: 400;">– KIAUNDRA JACKSON, THINKIFIC COURSE CREATOR</span></p></blockquote><ol start="4"><li style="font-weight: 400;"><h3><span style="font-weight: 400;"><a id="Your-target-audience"></a>Your target audience</span></h3></li></ol><p><span style="font-weight: 400;">To create online courses that people will actually want to buy, you need to make sure you have a target audience in mind from the very beginning. Who will your course help? </span></p><p><span style="font-weight: 400;">Try answering these questions to find your target audience:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">What demographic groups are you most likely to help with your skills and experience? </span></li><li style="font-weight: 400;"><span style="font-weight: 400;">How do your audience think? What are their values, interests, and attitudes?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">What needs, challenges, and frustrations do they have?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">What do they currently not know or need help with?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">How will your online course help them solve the challenges they’re facing?</span></li></ul><p><span style="font-weight: 400;">People take online courses because they need help getting from where they are now to a place they want to be in their future – and your knowledge and expertise can help them get there quicker.</span></p><p><span style="font-weight: 400;">If you have a target audience in mind now, you can make sure that everything you do when you’re creating your online course is tailored to them – including your course content, delivery methods, marketing, and sales strategy.</span></p><p><b>Related: </b><a href="https://www.thinkific.com/blog/how-to-define-your-target-audience/"><span style="font-weight: 400;">How To Define Your Target Audience (+Templates & Workbooks)</span></a></p><h3><span style="font-weight: 400;">Activity: How to find an online course topic</span></h3><p><span style="font-weight: 400;">To help you zero in on the perfect course topic, try this simple exercise:</span></p><p><img decoding="async" class="aligncenter wp-image-34091 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-1024x682.png" alt="" width="640" height="426" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-1024x682.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-300x200.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-768x512.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-600x400.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-1536x1023.png 1536w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-480x320.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-348x232.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-225x150.png 225w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-901x600.png 901w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-675x450.png 675w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-750x500.png 750w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-960x640.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-700x466.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-320x213.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-120x80.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-180x120.png 180w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-280x187.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-640x426.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-50x33.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-40x27.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-317x211.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-400x267.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-1280x853.png 1280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-1440x959.png 1440w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-42x28.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714-375x250.png 375w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090434.714.png 1600w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><span style="font-weight: 400;">Start by taking a sheet of paper and writing “Passions & Interests,” “Skills,” and “Experience & Achievements” across the top of the page. Draw a line between them so that each is in its own column.</span></p><p><span style="font-weight: 400;">Next, go column by column and write down as many things as possible that come to mind for each category. It doesn’t have to be perfect. Just write down what comes into your head.</span></p><p><span style="font-weight: 400;">Now review what you’ve written. Do you notice any similarities between the 3 columns? They could point you to your perfect course topic. If nothing comes up, keep brainstorming. Go step-by-step through your experiences, including your education, career, and how you like to spend time.</span></p><p><span style="font-weight: 400;">The truth is, you don’t need to have a degree or decades of experience in your chosen course topic to become a successful course creator. In fact, some of the best courses out there focus on things you might consider a hobby. </span></p><p><span style="font-weight: 400;">Here’s a list of 10 online courses from some of our most successful course creators:</span></p><ol><li style="font-weight: 400;"><a href="https://www.thinkific.com/blog/miss-excel-online-course-tiktok-launch/"><span style="font-weight: 400;">Microsoft Excel</span></a><span style="font-weight: 400;"> </span></li><li style="font-weight: 400;"><a href="https://www.thinkific.com/blog/modern-millie-success-story/"><span style="font-weight: 400;">Content creation</span></a></li><li style="font-weight: 400;"><a href="https://www.thinkific.com/blog/mind-oasis-success-story/#special-sauce"><span style="font-weight: 400;">Mindfulness and meditation</span></a></li><li style="font-weight: 400;"><a href="https://www.thinkific.com/blog/teach-guitar-online/"><span style="font-weight: 400;">Guitar</span></a></li><li style="font-weight: 400;"><a href="https://www.thinkific.com/blog/teach-yoga-online/"><span style="font-weight: 400;">Yoga</span></a></li><li style="font-weight: 400;"><a href="https://www.thinkific.com/blog/katie-evans-teaches-photography-online/"><span style="font-weight: 400;">Photography</span></a></li><li style="font-weight: 400;"><a href="https://www.thinkific.com/blog/sew-it-academy-success-story/"><span style="font-weight: 400;">Sewing</span></a></li><li style="font-weight: 400;"><a href="https://www.youtube.com/watch?v=m-vuOjgNbkw"><span style="font-weight: 400;">Roller skating</span></a></li><li style="font-weight: 400;"><a href="https://www.thinkific.com/blog/baking-business-success-story/"><span style="font-weight: 400;">Baking</span></a></li><li style="font-weight: 400;"><a href="https://www.thinkific.com/blog/mccann-dogs-success-story/"><span style="font-weight: 400;">Dog training</span></a></li></ol><p><span style="font-weight: 400;">There are so many </span><a href="https://www.thinkific.com/blog/online-course-examples/"><span style="font-weight: 400;">online course ideas</span></a><span style="font-weight: 400;"> to choose from (the possibilities are literally endless…).</span></p><p><span style="font-weight: 400;">Remember: If you </span><b><i>love</i></b><span style="font-weight: 400;"> your topic, you’re </span><b><i>good</i></b><span style="font-weight: 400;"> at it, you have </span><b><i>experience</i></b><span style="font-weight: 400;">, and it </span><b>fulfills a need</b><span style="font-weight: 400;"> for someone – then you have everything you need to create an online course.</span></p><div class="inline-generate-the-perfect-course-name" style="padding: 30px; background-color: white; margin: 20px; color: #081826" ><div class="amp-generate-the-perfect-course-name"> <a href="https://www.thinkific.com/resources/tools/course-name-generator/" target="_blank" rel="noopener" ><img decoding="async" class="aligncenter wp-image-17101" src="https://www.thinkific.com/wp-content/uploads/2023/06/online-course-name-generator.png" alt="Generate the Perfect Course Name: Download Now" /></a></div> <script>if(!document.querySelector('#hbspt-script-loader')){ const hubspotEmbedCode = ` <script id="hbspt-script-loader" charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js">\<\/script>`; document.write(hubspotEmbedCode) }</script> <script>var generateThePerfectCourseNameOuterCustomCSS = ` <style> .amp-generate-the-perfect-course-name { padding: 1rem; background: url(https://www.thinkific.com/wp-content/uploads/2023/02/gray-inline-form-backdrop.png) center center/cover no-repeat; margin: auto; display: flex; flex-direction: row; justify-content: space-between; margin-bottom: 1.875rem; gap: 5%; } .amp-generate-the-perfect-course-name h4 { font-family: Barlow; font-size: 20px; color: #374A67; margin-bottom: 0.625rem; } .amp-generate-the-perfect-course-name p { color: #374A67; margin-bottom: 0.625rem; } .hubspot-form-wrapper { display: flex; flex-direction: column; flex: 1 1 55%; justify-content: center; } .hubspot-form-image-wrapper { flex: 1 1 40%; display: none; } .hubspot-form-image { object-fit: contain; } .hubspot-form-target { } @media screen and (min-width: 488px) { .amp-generate-the-perfect-course-name { padding: 2rem 3rem; } .hubspot-form-image-wrapper { display: flex; } } </style>`; var generateThePerfectCourseNameInnerCustomCSS = ` form { width: unset !important; margin: 0 !important; } .hs-button.primary.large { background: #FFD087 !important; border-color: #FFD087 !important; color: #374A67 !important; width: 90% !important; height: 40px; border-radius: 8px; } .hs-input { color: #374A67 !important; border-radius: 8px; } .actions { padding: 4px 0; margin: 0; } .field { margin-bottom: 10px; } `; jQuery('.inline-generate-the-perfect-course-name').removeAttr('style'); jQuery('.amp-generate-the-perfect-course-name').empty(); var formcount = document.querySelectorAll('.amp-generate-the-perfect-course-name').length; for(let i = 0; i < formcount; i++) { const forms = document.querySelectorAll('.amp-generate-the-perfect-course-name') if(forms[i].childNodes.length === 0){ jQuery(forms[i]).append( ` <div class="hubspot-form-image-wrapper"> <img decoding="async" class="hubspot-form-image" src="https://www.thinkific.com/wp-content/uploads/2023/06/course-name-generator-screenshot.webp" alt="Generate the Perfect Course Name" /> </div> <div class="hubspot-form-wrapper"> <h4>Generate the Perfect Course Name</h4> <p>Just insert a quick description of your course and this name generator will provide a list of viable options for you to consider.</p> <div class="generate-the-perfect-course-name-target-${i}"></div> </div> ` ); hbspt.forms.create({ region: 'na1', portalId: '21966311', formId: 'a8e1b766-f4e8-40fc-98db-21cd83fbff79', onFormReady: function ($form) { $form[0][0].value = window.location.href; // The first field of every hubspot form using this needs to be a hidden text field that will capture the page url $form[0][1].value = 'course-name-generator'; // The second field of every hubspot guide form should be set to the guide id }, target: `.generate-the-perfect-course-name-target-${i}`, cssRequired: generateThePerfectCourseNameInnerCustomCSS, }); } } jQuery('.amp-generate-the-perfect-course-name').after(generateThePerfectCourseNameOuterCustomCSS); jQuery('.amp-generate-the-perfect-course-name + style + style').remove();</script> </div><ol start="2"><li style="font-weight: 400;"><h2><span style="font-weight: 400;"><a id="market-demand"></a>Check if there’s market demand for your course idea</span></h2></li></ol><p><span style="font-weight: 400;">Hands up, who wants to spend weeks of their life creating an online course only to have no one buy it? Nope. Didn’t think so.</span></p><p><span style="font-weight: 400;">Once you’ve picked your online course topic (or at least narrowed your choices down to 2 or 3 options), the next step is to do market research for your idea. The goal at this stage is to understand if there’s demand for your online course and who else is currently offering courses on that topic. </span></p><p><span style="font-weight: 400;">If you’re just getting started, here are 4 questions to ask to help </span><b>validate market demand for your online course:</b></p><ol><li style="font-weight: 400;"><span style="font-weight: 400;">Are people asking questions about your topic? If yes, what questions are they asking?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Who are your biggest competitors? Are there any topics, formats, or audiences they don’t cover or serve?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Will someone pay money to solve the problem your course topic covers?</span></li></ol><p><span style="font-weight: 400;">Let’s look at each question more closely and check out some tools that will help you complete your market research. </span></p><ol><li style="font-weight: 400;"><h3><span style="font-weight: 400;">What questions are people asking about your topic?</span></h3></li></ol><p><span style="font-weight: 400;">To understand what questions people are asking about your topic, you need to do some online research. Here are 4 places to look online:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Try searching your topic on </span><a href="https://www.reddit.com/"><span style="font-weight: 400;">Reddit</span></a><span style="font-weight: 400;"> or </span><a href="https://quora.com/"><span style="font-weight: 400;">Quora</span></a><span style="font-weight: 400;"> to see what questions come up and how often.</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Take a look at </span><a href="https://answerthepublic.com/"><span style="font-weight: 400;">Answer The Public</span></a><span style="font-weight: 400;"> to see what people are asking, how, and how often.</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Scroll through any </span><a href="https://www.facebook.com/groups/discover/"><span style="font-weight: 400;">Facebook groups</span></a><span style="font-weight: 400;"> on your topic to gain some insight into the challenges your audience has.</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Follow relevant creators on </span><a href="https://www.linkedin.com/"><span style="font-weight: 400;">LinkedIn</span></a><span style="font-weight: 400;"> to see what they’re saying about your topic and who is commenting on their posts.</span></li></ul><p><span style="font-weight: 400;">If you know where your target audience spends most time online, start your research there. For example, if you’re targeting florists, consider doing your research on Instagram and Pinterest rather than LinkedIn.</span></p><p><span style="font-weight: 400;">After doing this research, you’ll probably have a few words, concepts and ideas that show up in posts, forums, and questions over and over. You can use these as keywords for your research in the next section. </span></p><ol start="2"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Are people searching for your topic and asking questions?</span></h3></li></ol><p><span style="font-weight: 400;">To understand whether or not there’s demand for your course topic, it helps to know how many people are searching for terms related to your idea online. </span></p><p><span style="font-weight: 400;">Google Trends is the quickest way to check general search trends for your topic. These trends will give you a better idea of how popular a topic is and how it’s been performing over time. </span></p><p><span style="font-weight: 400;">Use the keywords from your initial research to look up the popularity of your topic. For example, you can see below that “</span><a href="https://trends.google.com/trends/explore?date=today%205-y&q=Online%20yoga%20classes"><span style="font-weight: 400;">Online Yoga Classes</span></a><span style="font-weight: 400;">” spiked in popularity at the start of the pandemic in March 2020. And it’s still popular today.</span></p><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34092 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-1024x349.png" alt="" width="640" height="218" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-1024x349.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-300x102.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-768x262.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-600x204.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-480x164.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-348x119.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-1050x358.png 1050w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-950x324.png 950w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-800x273.png 800w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-960x327.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-992x338.png 992w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-700x238.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-1200x409.png 1200w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-320x109.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-120x41.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-200x68.png 200w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-280x95.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-640x218.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-50x17.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-40x14.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-317x108.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-400x136.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-42x14.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456-500x170.png 500w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090457.456.png 1280w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><span style="font-weight: 400;">Search volume is also a great way to validate demand for an online course topic. Use a tool like </span><a href="https://ads.google.com/intl/en_ca/home/tools/keyword-planner/"><span style="font-weight: 400;">Google keyword planner</span></a><span style="font-weight: 400;">, Semrush, or Ahrefs to look at your topic’s search volume. </span></p><p><span style="font-weight: 400;">Enter your keywords, and each tool will give you insights into how many people are searching for each keyword. </span></p><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34093 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-1024x259.png" alt="" width="640" height="162" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-1024x259.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-300x76.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-768x194.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-600x152.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-480x122.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-348x88.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-1050x266.png 1050w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-950x240.png 950w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-800x203.png 800w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-960x243.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-992x251.png 992w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-700x177.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-1200x304.png 1200w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-320x81.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-120x30.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-200x51.png 200w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-280x71.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-640x162.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-50x13.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-40x10.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-317x80.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-400x101.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-42x11.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-500x127.png 500w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990-1273x324.png 1273w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090524.990.png 1280w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><span style="font-weight: 400;">The more people who are searching for each keyword – and the more competitive it is – the more sought- after your chosen topic is likely to be. As you can see, “Online yoga courses” is a popular keyword and has decent competition. </span></p><p><b>Pro tip: </b><span style="font-weight: 400;">Keep in mind that the search volume and competition you’ll see in keyword research tools only applies to the specific keywords you’re searching for. There can be hundreds of different keywords for any given topic. For example, running a search on “online yoga courses” will give you different results to searching for “online yoga courses for beginners” and “yoga courses online”.</span></p><p><b>Related: </b><a href="https://www.thinkific.com/blog/will-work-5-steps-test-online-course-idea-real-world/"><span style="font-weight: 400;">5 Steps To Test Your Online Course Ideas In The Real World</span></a></p><ol start="3"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Who are your main competitors and what are they missing?</span></h3></li></ol><p><span style="font-weight: 400;">As well as researching what your audience is currently searching for, it’s a good idea to take a look at your competition too.</span></p><p><span style="font-weight: 400;">Do some research to figure out who your top competitors are and what their courses offer. While you’re unlikely to be the first person to think of your idea, there’s a good chance you can do it differently and offer your target audience something new and fresh.</span></p><p><a href="https://www.thinkific.com/blog/self-hosted-marketplaces-online-course-platform/"><span style="font-weight: 400;">Online course marketplaces</span></a><span style="font-weight: 400;"> are a good place to check what’s already out there. You can also do a simple Google search – such as “online courses on [</span><i><span style="font-weight: 400;">your topic or idea</span></i><span style="font-weight: 400;">]”.</span></p><p><span style="font-weight: 400;">Many </span><a href="https://www.thinkific.com/blog/what-is-a-creator-educator/"><span style="font-weight: 400;">creator educators</span></a><span style="font-weight: 400;"> make the mistake of thinking that lots of competition for their chosen topic means their online course idea won’t be successful. In fact, it shows there’s already a thriving market for your course idea and it’s well worth investigating further. If other people are making courses on that topic, there must be potential to generate revenue from it. </span></p><p><span style="font-weight: 400;">The trick is to find a gap in the market. </span></p><p><span style="font-weight: 400;">Finding a gap in the market means finding an opportunity to offer something new that your competitors aren’t currently catering to – such as:</span></p><ul><li><b>An audience: </b><span style="font-weight: 400;">Is there a demographic or group of people who aren’t currently being served by your competitors? Who can you appeal to that your competitors can’t?</span></li></ul><ul><li><b>An idea: </b><span style="font-weight: 400;">Are there any key concepts, methods, or ideas that your competitors aren’t covering? What’s missing from their course content?</span></li></ul><ul><li><b>A format: </b><span style="font-weight: 400;">Is there a course style or format that your competitors aren’t currently offering? What could you do differently? How could you make your course more engaging?</span></li></ul><p><span style="font-weight: 400;">The online courses already on the market have the upper hand. The creators behind those courses have been learning about your audience, developing their course, and tailoring their marketing for longer than you have. </span></p><p><span style="font-weight: 400;">The best way to find success? Make sure you’re offering your audience something different to what’s already out there.</span></p><p><span style="font-weight: 400;">Here are a few examples of how creators managed to create new, different, and better online courses compared to their competitors.</span></p><h3><b>Miss Excel – Making a (kinda) boring subject fun</b></h3><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34094 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-1024x583.png" alt="" width="640" height="364" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-1024x583.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-300x171.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-768x437.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-600x342.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-1536x875.png 1536w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-480x273.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-348x198.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-263x150.png 263w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-1050x598.png 1050w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-790x450.png 790w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-800x456.png 800w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-960x547.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-703x400.png 703w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-878x500.png 878w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-700x399.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-320x182.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-120x68.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-200x114.png 200w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-280x159.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-640x364.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-50x28.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-40x23.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-317x180.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-400x228.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-1280x729.png 1280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-1440x820.png 1440w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-42x24.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306-439x250.png 439w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090545.306.png 1600w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><span style="font-weight: 400;">Despite the stiff competition for Microsoft Excel courses, </span><a href="https://www.miss-excel.com/"><span style="font-weight: 400;">Miss Excel</span></a><span style="font-weight: 400;"> – real name Kat Norton – carved out a niche for herself in a crowded marketplace by using TikTok to create bite-sized Excel courses and infusing creativity, fun, and enthusiasm into her content. Making an otherwise boring topic super approachable. </span></p><p><span style="font-weight: 400;">Miss Excel began by posting a new video on TikTok once a day. Then one of her videos went viral and hit 100,000 views in just four days. After that, the rest was history.</span></p><p><span style="font-weight: 400;">After her first video hit it big, Miss Excel was able to massively increase her online course sales, quit her job, and focus on growing her online course business full-time. She now boasts an impressive lineup of courses on </span><a href="https://www.thinkific.com/"><span style="font-weight: 400;">Thinkific</span></a><span style="font-weight: 400;">, helping over 17,000 students learn how to improve their Excel skills and bringing in a whopping </span><a href="https://www.thinkific.com/blog/miss-excel-online-course-tiktok-launch/"><span style="font-weight: 400;">6-figure income</span></a><span style="font-weight: 400;"> in the process. </span></p><h3><b>The Budgetnista – Catering to an underserved audience </b></h3><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34095 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-1024x582.png" alt="" width="640" height="364" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-1024x582.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-300x170.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-768x436.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-600x341.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-1536x873.png 1536w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-480x273.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-348x198.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-264x150.png 264w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-1050x597.png 1050w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-792x450.png 792w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-800x455.png 800w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-960x545.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-704x400.png 704w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-880x500.png 880w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-700x398.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-320x182.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-120x68.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-200x114.png 200w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-280x159.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-640x364.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-50x28.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-40x23.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-317x180.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-400x227.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-1280x727.png 1280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-1440x818.png 1440w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-42x24.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519-440x250.png 440w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090612.519.png 1600w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><span style="font-weight: 400;">Thinkific creator </span><a href="https://www.thinkific.com/blog/budgetnista-built-7-figure-business/"><span style="font-weight: 400;">Tiffany Aliche</span></a><span style="font-weight: 400;"> from </span><a href="https://thebudgetnista.com/"><span style="font-weight: 400;">The Budgetnista</span></a><span style="font-weight: 400;"> found there was no shortage of creators offering financial advice. But she quickly realized that few online courses were catering to women – specifically black women – and this was a niche where she could use her skills and expertise to make a meaningful difference. </span></p><p><span style="font-weight: 400;">By creating online courses tailored to her target audience, Tiffany carved out a hugely successful niche in a competitive industry – and built a 7-figure business in the process. To date, she’s helped over 2 million women learn how to manage their money, get out of debt, and save money smarter.</span></p><blockquote><p><span style="font-weight: 400;">“I want to help women, especially black women, live richer lives. Because we have been left out of the financial conversation for so long.”</span></p><p><span style="font-weight: 400;">-TIFFANY ALICHE, THINKIFIC COURSE CREATOR AND MEMBERSHIP SITE OWNER</span></p></blockquote><ol start="4"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Will someone pay to solve the problem your course topic covers?</span></h3></li></ol><p><span style="font-weight: 400;">Of course, to validate your online course idea, you also need to make sure that people will be willing to pay money for the products and services you’re offering.</span></p><p><span style="font-weight: 400;">There are a few ways to figure out who will pay for your course and how much they’ll pay. Here are 3 popular methods to validate your course idea:</span></p><ol><li style="font-weight: 400;"><b>Talk to your audience</b><span style="font-weight: 400;">: If you’re not engaging your audience during your market research, you’re missing out on valuable insights. Ask your audience about their challenges, needs, and whether or not they’d pay for a course to overcome them. Use surveys, quizzes, and 1:1 interviews to </span><a href="https://www.thinkific.com/guide/audience-research-workbook/"><span style="font-weight: 400;">conduct your audience research</span></a><span style="font-weight: 400;"> and hear what your audience have to say.</span></li><li style="font-weight: 400;"><b>Create a free mini course: </b><span style="font-weight: 400;">To check demand for your online course topic, create a free mini course for people to download via your website and/or social media channels. Depending on the interest in your free course, you can get a feel for whether or not a paid course would sell – and gather feedback from your audience on what could be improved and what they want to see more of.</span></li><li style="font-weight: 400;"><b>Pre-sell your course</b><span style="font-weight: 400;">: To avoid creating a full-length course that no one buys, try </span><a href="https://www.thinkific.com/blog/how-to-pre-sell-online-course/"><span style="font-weight: 400;">pre-selling your online course</span></a><span style="font-weight: 400;"> before you create it. Pre-selling is one of the best approaches to launching an online course to make sure that you have an audience ready-and-waiting for your release date – and it can pre-fund your course production too. </span></li></ol><p><b>Related:</b> <a href="https://www.thinkific.com/blog/validate-and-sell-your-online-course-coach/"><span style="font-weight: 400;">4 Steps To Validating And Selling Your Online Course</span></a></p><ol start="3"><li style="font-weight: 400;"><h2><span style="font-weight: 400;"><a id="Create-compelling-learning-outcomes"></a>Create compelling learning outcomes</span></h2></li></ol><p><span style="font-weight: 400;">Once you’ve finalized your course topic – including who you’re tailoring your course to – it’s time to get clear on what exactly you’re offering your learners.</span></p><p><span style="font-weight: 400;">A critical step in learning how to create an online course is identifying your learning outcomes. Think of learning outcomes like your big picture goals for the course. Your learning outcomes summarize what your learners will gain from taking your course – and they’ll also play a key part in </span><a href="https://docs.google.com/document/d/17BRiTc-sldUvftZUMSze4aKsdlgEa5uhsuByS8vYAnI/edit#heading=h.89w7wisphrww"><span style="font-weight: 400;">marketing your course</span></a><span style="font-weight: 400;"> to potential students.</span></p><p><span data-sheets-value="{"1":2,"2":""}" data-sheets-userformat="{"2":6659,"3":{"1":0},"4":{"1":2,"2":16777215},"12":0,"14":{"1":2,"2":5265246},"15":"Barlow, sans-serif"}"><div class="inline-download-free-lesson-plan-templates" style="padding: 30px; background-color: white; margin: 20px; color: #081826" ><div class="amp-download-free-lesson-plan-templates"> <a href="https://www.thinkific.com/guide/lesson-plan-template/" target="_blank" rel="noopener" ><img decoding="async" class="aligncenter wp-image-17101" src="https://www.thinkific.com/wp-content/uploads/2023/03/free-lesson-plan-templates-banner.png" alt="Download Free Lesson Plan Templates: Download Now" /></a></div> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js" ></script> <script>const downloadFreeLessonPlanTemplatesOuterCustomCSS = ` <style> .amp-download-free-lesson-plan-templates { padding: 1rem; background: url(https://images.prismic.io/thinkific/018b7ee7-4956-40c9-b571-15338545dda6_trends.jpg?auto=compress,format) center center/cover no-repeat; margin: auto; display: flex; flex-direction: row; justify-content: space-between; margin-bottom: 1.875rem; gap: 5%; } .amp-download-free-lesson-plan-templates h4 { font-family: Barlow; font-size: 20px; color: #374A67; margin-bottom: 0.625rem; } .amp-download-free-lesson-plan-templates p { color: #374A67; margin-bottom: 0.625rem; } .hubspot-form-wrapper { display: flex; flex-direction: column; flex: 1 1 55%; justify-content: center; } .hubspot-form-image-wrapper { flex: 1 1 40%; display: none; } .hubspot-form-image { object-fit: contain; } .hubspot-form-target { } @media screen and (min-width: 488px) { .amp-download-free-lesson-plan-templates { padding: 2rem 3rem; } .hubspot-form-image-wrapper { display: flex; } } </style>`; const downloadFreeLessonPlanTemplatesInnerCustomCSS = ` form { width: unset !important; margin: 0 !important; } .hs-button.primary.large { background: #FFD087 !important; border-color: #FFD087 !important; color: #374A67 !important; width: 90% !important; height: 40px; border-radius: 8px; } .hs-input { color: #374A67 !important; border-radius: 8px; } .actions { padding: 4px 0; margin: 0; } .field { margin-bottom: 10px; } `; jQuery('.inline-download-free-lesson-plan-templates').removeAttr('style'); jQuery('.amp-download-free-lesson-plan-templates').empty(); jQuery('.amp-download-free-lesson-plan-templates').append( ` <div class="hubspot-form-image-wrapper"> <img decoding="async" class="hubspot-form-image" src="https://www.thinkific.com/wp-content/uploads/2023/02/Screenshot-2023-02-13-at-11.27.14-AM.png" alt="Download Free Lesson Plan Templates"/> </div> <div class="hubspot-form-wrapper"> <h4>Download Free Lesson Plan Templates</h4> <p>Free lesson plan templates for all your lesson needs!</p> <div class="download-free-lesson-plan-templates-target"></div> </div> ` ); hbspt.forms.create({ region: 'na1', portalId: '21966311', formId: 'a8e1b766-f4e8-40fc-98db-21cd83fbff79', onFormReady: function ($form) { $form[0][0].value = window.location.href; // The first field of every hubspot form using this needs to be a hidden text field that will capture the page url $form[0][1].value = 'lesson-plan-template'; // The second field of every hubspot guide form should be set to the guide id }, onFormSubmit: function ($form) { window.dataLayer.push({ 'event': 'generate_lead', 'downloadable_id': 'lesson-plan-template', 'download_name': 'Lesson Plan Templates', }); }, target: '.download-free-lesson-plan-templates-target', cssRequired: downloadFreeLessonPlanTemplatesInnerCustomCSS, }); jQuery('.amp-download-free-lesson-plan-templates').after(downloadFreeLessonPlanTemplatesOuterCustomCSS);</script> </div></span></p><p><span style="font-weight: 400;">To your learners, your learning outcomes explain clearly and succinctly what they’ll be able to do after taking your course. This means they know exactly what they’re getting from your online course before they start, helping to make sure that the people who hit “buy” are the right fit for your product.</span></p><p><span style="font-weight: 400;">The result? Higher completion rates, </span><a href="https://www.thinkific.com/blog/training-survey-questions/"><span style="font-weight: 400;">better satisfaction scores</span></a><span style="font-weight: 400;">, glowing testimonials, and fewer refund requests.</span></p><h3><span style="font-weight: 400;">How to write learning outcomes for your online course</span></h3><p><span style="font-weight: 400;">To help you write your learning outcomes for your online course, focus on these 3 key things:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">What your learners will be able to </span><b>DO </b><span style="font-weight: 400;">by the end of your course</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">What your learners will </span><b>KNOW</b><span style="font-weight: 400;"> by the end of your course</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">How your learners will </span><b>FEEL </b><span style="font-weight: 400;">by the end of your course</span></li></ul><p><span style="font-weight: 400;">In other words, your learning outcomes should cover the skills your learners will gain, the knowledge they’ll acquire, and the attitudes and emotions they’ll feel after completing it.</span></p><p><span style="font-weight: 400;">Here is a formula from our creators for creating winning learning outcomes. Use this structure to create your own:</span></p><p><b>VERB </b><span style="font-weight: 400;">+</span><b> What they will do (with a measurement where possible) </b><span style="font-weight: 400;">+</span><b> how they will do it.</b></p><p><span style="font-weight: 400;">For example:</span></p><p><i><span style="font-weight: 400;">By the end of this program, you will be able to </span></i><b><i>formulate</i></b><i><span style="font-weight: 400;"> your </span></i><b><i>3 profitable packages </i></b><i><span style="font-weight: 400;">and offerings for your wider online course business </span></i><b><i>using our profitable education business model.</i></b></p><p><span style="font-weight: 400;">Complete this statement using the formula to write your own learning outcomes: </span></p><p><i><span style="font-weight: 400;">By the end of this program, you will be able to…</span></i></p><ul><li style="font-weight: 400;"><i><span style="font-weight: 400;"> __________________________</span></i></li></ul><ul><li style="font-weight: 400;"><i><span style="font-weight: 400;"> __________________________</span></i></li></ul><ul><li style="font-weight: 400;"><i><span style="font-weight: 400;"> __________________________</span></i></li></ul><p><span style="font-weight: 400;">Try to repeat this exercise for the skills, knowledge, and emotions your learners will have. When you’re done, you should have 9+ learning outcomes for your course.</span></p><p><span style="font-weight: 400;">It’s up to you whether you choose to display your learning outcomes in sentence form like this, as bullet points, or in some other format on your sales page and website. For example, Mimi Goodwin’s </span><a href="https://www.thinkific.com/blog/sew-it-academy-success-story/"><span style="font-weight: 400;">Sew It! Academy</span></a><span style="font-weight: 400;"> has a range of learning outcomes listed under each of their course pricing plans. </span></p><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34096 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-1024x490.png" alt="" width="640" height="306" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-1024x490.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-300x144.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-768x368.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-600x287.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-480x230.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-348x167.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-1050x503.png 1050w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-940x450.png 940w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-800x383.png 800w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-960x460.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-992x475.png 992w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-700x335.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-320x153.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-120x57.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-200x96.png 200w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-280x134.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-640x307.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-50x24.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-40x19.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-317x152.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-400x192.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-42x20.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110-500x239.png 500w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090659.110.png 1280w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><span style="font-weight: 400;">As you can see, the learning outcomes are clearly listed below the cost of each membership plan. Take the ‘Kids Only’ plan for example – learners will get to understand sewing machine basics, how to cut, pin, and iron, how to sew in a straight line, and the basic stitches and terms. </span></p><p><span style="font-weight: 400;">With these basic learning outcomes, the Sew It! Academy’s customers know exactly what to expect from their purchase and can easily decide if it’s the right choice for them.</span></p><blockquote><p><span style="font-weight: 400;">“If you start at the beginning, you just go down a rabbit hole… Instead, look at the end result that you want to achieve, and focus on how you’re helping your students to transform.”</span></p><p><span style="font-weight: 400;">– GEORGE PITTS, THINKIFIC COURSE CREATOR</span></p></blockquote><p><b>Related: </b><a href="https://www.thinkific.com/blog/writing-learning-outcomes/"><span style="font-weight: 400;">How To Craft Magnetic & Compelling Learning Outcomes</span></a></p><ol start="4"><li style="font-weight: 400;"><h2><span style="font-weight: 400;"><a id="Structure-your-online-course"></a>Structure your online course</span></h2></li></ol><p><span style="font-weight: 400;">Video embed: </span><a href="https://youtu.be/IauJLnNx8HI"><span style="font-weight: 400;">https://youtu.be/IauJLnNx8HI</span></a></p><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34098 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-1024x578.png" alt="" width="640" height="361" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-1024x578.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-300x169.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-768x433.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-600x338.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-480x271.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-348x196.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-266x150.png 266w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-1050x592.png 1050w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-798x450.png 798w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-800x451.png 800w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-960x541.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-709x400.png 709w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-886x500.png 886w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-700x395.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-320x180.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-120x68.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-200x113.png 200w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-280x158.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-640x361.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-50x28.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-40x23.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-317x179.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-400x226.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-42x24.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701-443x250.png 443w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090921.701.png 1124w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><span style="font-weight: 400;">Now you’re clear on the learning outcomes for your online course, you can begin to organize and structure your course content. </span></p><p><span style="font-weight: 400;">If your course topic has a step-by-step linear progression – like learning a new yoga pose – this stage should be easy.</span></p><p><span style="font-weight: 400;">If your course topic is more complex, you’ll need to break it down into smaller sub-topics. Try to group similar themes, tips, and ideas into different modules and structure the lessons within each module in the most progressive and logical manner. The idea here is to form a flowing </span><a href="https://www.thinkific.com/blog/learning-sequence-for-lessons/"><span style="font-weight: 400;">sequence of lessons</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Need more help? Here are 4 tips from our creators:</span></p><ol><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Plan your online course with an instructional design storyboard</span></h3></li></ol><p><span style="font-weight: 400;">An </span><a href="https://www.thinkific.com/blog/instructional-design-storyboard-templates/"><span style="font-weight: 400;">instructional design storyboard</span></a><span style="font-weight: 400;"> will help save you a lot of time in the process of planning your online course content. It’s designed to keep your training focused and makes sure you hit all the most important points in the learning journey – before you sink time into fleshing out your online course.</span></p><p><span style="font-weight: 400;">Storyboards aren’t just a tool for planning videos. They can help you map high-level learning themes. For example, you could storyboard your student’s learning objectives using a </span><a href="https://www.thinkific.com/blog/elearning-storyboard-templates/#blooms"><span style="font-weight: 400;">Bloom’s Taxonomy storyboard</span></a><span style="font-weight: 400;">, that covers all the levels of mastery your students need to master along the way.</span></p><p><b>Related:</b> <a href="https://www.thinkific.com/blog/online-course-planning-templates/"><span style="font-weight: 400;">How to Plan an Online Course (Templates & Tips)</span></a></p><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34099 size-full" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910.png" alt="" width="923" height="600" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910.png 923w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-300x195.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-768x499.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-600x390.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-480x312.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-348x226.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-231x150.png 231w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-692x450.png 692w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-769x500.png 769w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-615x400.png 615w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-700x455.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-320x208.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-120x78.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-185x120.png 185w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-280x182.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-640x416.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-50x33.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-40x26.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-317x206.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-400x260.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-42x27.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T090940.910-385x250.png 385w" sizes="(max-width: 923px) 100vw, 923px" /></p><p><span style="font-weight: 400;">From here, you can start planning what courses you’ll need to create based on the themes you’ve come up with.</span></p><p><b>Related:</b> <a href="https://www.thinkific.com/blog/instructional-design-models/"><span style="font-weight: 400;">10 Instructional Design Models For Creating A Winning Online Course</span></a></p><ol start="2"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Create a course outline</span></h3></li></ol><p><span style="font-weight: 400;">To give your course creation process more focus, create a course outline.</span></p><p><span style="font-weight: 400;">Think of your course outline as the roadmap for how your online course will bring your learners from point A to point B. A course outline will help you deliver content to your learners in a structured, ordered way, layering skill upon skill until they finish your course feeling like an expert.</span></p><p><span style="font-weight: 400;">To help you create yours, download a copy of our </span><a href="https://www.thinkific.com/blog/how-to-create-an-effective-course-outline/"><span style="font-weight: 400;">course outline template</span></a><span style="font-weight: 400;"> here.</span></p><blockquote><p><span style="font-weight: 400;">“I’ll get a sense of how things [in the course] are flowing and then I work through it in order from the top down. I’m always adding in things, and sometimes I’ll take things out if they seem irrelevant or if I’ve covered it somewhere else.”</span></p><p><span style="font-weight: 400;">– FIONA HUMBERSTONE, THINKIFIC COURSE CREATOR</span></p></blockquote><ol start="3"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Plan your individual lessons</span></h3></li></ol><p><span style="font-weight: 400;">As well as thinking about your high level course outline, you’ll also need to plan your individual lessons.</span></p><p><span style="font-weight: 400;">When it comes to </span><a href="https://www.thinkific.com/blog/how-to-build-a-lesson-plan/"><span style="font-weight: 400;">creating a lesson plan</span></a><span style="font-weight: 400;">, it’s helpful to start with a few questions to determine the goal of your lesson.</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">What do your students already know?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">What do they need to learn?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">What tasks and activities will help to lock that knowledge into place?</span></li></ul><p><span style="font-weight: 400;">Here’s an example of a lesson plan, including learning objectives and the key topics covered.</span></p><p><span style="font-weight: 400;">Lesson #1: How To Source Ingredients For Baking</span></p><p><span style="font-weight: 400;">Learning Objective: Learn how to source ingredients for baking to save time and money</span></p><p><span style="font-weight: 400;">Topics Covered:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">How to find fresh locally sourced ingredients</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">What ingredients to buy in bulk for multiple recipes</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">How to evaluate ingredients by nutritional value</span></li></ul><p><span style="font-weight: 400;">Create a lesson plan for every lesson in your online course to help you structure your content – and make your life easier when it comes to recording and creating the lessons.</span></p><p><b>Related:</b> <a href="https://www.thinkific.com/blog/lesson-plan-templates/"><span style="font-weight: 400;">The Ultimate List of Free Online Course Lesson Plan Templates</span></a></p><ol start="4"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Consider how you’ll structure your course academy</span></h3></li></ol><p><span style="font-weight: 400;">Most creator educators rarely create just one online course. Chances are, you’ll probably end up with a whole academy made up of many different courses.</span></p><p><span style="font-weight: 400;">If you can think about how you’ll structure your academy at this stage, you can understand more clearly how each course fits into the wider framework of your business.</span></p><p><span style="font-weight: 400;">Here’s the simplest way to think about structuring your online courses – you can follow this method to create an entire academy:</span></p><p><span style="font-weight: 400;">For example, let’s say the goal of your academy is to teach people about sewing. You might have a </span><b>bundle</b><span style="font-weight: 400;"> of courses on sewing projects and patterns, including:</span></p><ol><li style="font-weight: 400;"><span style="font-weight: 400;">A </span><b>course</b><span style="font-weight: 400;"> on fabrics and garment sewing; a </span><b>chapter</b><span style="font-weight: 400;"> about how to draft a garment; and a </span><b>video</b> <b>lesson</b><span style="font-weight: 400;"> on using basic shapes to create a clothing item.</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">A </span><b>course</b><span style="font-weight: 400;"> on pattern making; with a </span><b>chapter</b><span style="font-weight: 400;"> on how to read basic patterns; and a </span><b>video lesson</b><span style="font-weight: 400;"> demonstrating how to sew a pattern.</span></li></ol><p><span style="font-weight: 400;">Sound familiar? We gave you a glimpse of this earlier with </span><a href="https://sew-it-academy.thinkific.com/"><span style="font-weight: 400;">Sew it! Academy’s</span></a><span style="font-weight: 400;"> pricing plan. This example was lifted straight from their course catalog. The Sew it! Academy is an ideal example of how you can bundle separate courses into cohesive units and create an overarching academy with a clear goal. </span></p><p><span style="font-weight: 400;">Check out this structure map for another basic example:</span></p><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34100 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-1024x682.png" alt="" width="640" height="426" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-1024x682.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-300x200.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-768x512.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-600x400.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-1536x1023.png 1536w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-480x320.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-348x232.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-225x150.png 225w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-901x600.png 901w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-675x450.png 675w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-750x500.png 750w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-960x640.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-700x466.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-320x213.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-120x80.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-180x120.png 180w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-280x187.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-640x426.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-50x33.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-40x27.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-317x211.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-400x267.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-1280x853.png 1280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-1440x959.png 1440w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-42x28.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765-375x250.png 375w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091029.765.png 1600w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><span style="font-weight: 400;">By thinking about your online courses as part of a wider academy, you can build a cohesive brand throughout all your course content – making it easier to sell your courses as bundles and become known as a thought leader in your industry or field. </span></p><blockquote><p><span style="font-weight: 400;">“You need to do two things: make it easy for somebody to tell a friend about what you do, and make it easy for your brand to have a professional, recognizable look. That brand recognition helps give people the ability to connect the dots.”</span></p><p><span style="font-weight: 400;">– AMANDA ROBINSON, THINKIFIC COURSE CREATOR</span></p></blockquote><ol start="5"><li style="font-weight: 400;"><h2><span style="font-weight: 400;"><a id="most-engaging-and-effective-delivery-method"></a>Choose the most engaging and effective delivery method</span></h2></li></ol><p><span style="font-weight: 400;">You’re at the halfway point for how to create an online course that wows your audience.</span></p><p><span style="font-weight: 400;">To recap, you have:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Picked the perfect course topic</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Validated demand for that topic</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Created clear and compelling learning outcomes</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Designed your course structure and plan</span></li></ul><p><span style="font-weight: 400;">Now, it’s time to decide how you’ll deliver your content to create an engaging online course your learners will love.</span></p><p><span style="font-weight: 400;">When figuring out the best way to create an online course, you need to keep in mind your audience’s different learning needs and the ways you can deliver information to make your course as interesting as possible for your learners.</span></p><p><span style="font-weight: 400;">Here are a few questions to get the creative juices flowing:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Will you have videos, reading content, activities, audio content?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">What type of visuals will you use?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Will you have opportunities for </span><a href="https://www.thinkific.com/blog/social-learning-theory-and-examples/"><span style="font-weight: 400;">social learning</span></a><span style="font-weight: 400;">?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">How will you make your course fun and engaging?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">How will you help students with different </span><a href="https://www.thinkific.com/blog/learning-styles/"><span style="font-weight: 400;">learning styles</span></a><span style="font-weight: 400;">?</span></li></ul><p><span style="font-weight: 400;">To help you design effective learning content, follow these 3 tips.</span></p><p><b>Related: </b><a href="https://www.thinkific.com/blog/online-course-design/"><span style="font-weight: 400;">How To Design Your Online Course (Visually And Structurally)</span></a></p><ol><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Use a blend of different teaching techniques to make content more engaging</span></h3></li></ol><p><span style="font-weight: 400;">Traditional classroom experiences don’t always translate nicely into engaging online learning experiences. So it’s important to find ways to make your online course fun, easy, and interesting to complete. </span></p><p><span style="font-weight: 400;">Here are 8 ways to </span><a href="https://www.thinkific.com/blog/make-online-learning-more-engaging/"><span style="font-weight: 400;">make your online course more engaging</span></a><span style="font-weight: 400;">:</span></p><ol><li style="font-weight: 400;"><span style="font-weight: 400;">Bring storytelling into your teaching</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Create a </span><a href="https://www.thinkific.com/blog/what-is-a-learning-community/"><span style="font-weight: 400;">learning community</span></a></li><li style="font-weight: 400;"><span style="font-weight: 400;">Use both </span><a href="https://www.thinkific.com/blog/synchronous-vs-asynchronous-learning/"><span style="font-weight: 400;">synchronous and asynchronous learning</span></a></li><li style="font-weight: 400;"><span style="font-weight: 400;">Host </span><a href="https://www.thinkific.com/blog/thinkific-zoom-live-lessons/"><span style="font-weight: 400;">live lessons</span></a><span style="font-weight: 400;"> or Q&As</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Use </span><a href="https://www.thinkific.com/blog/what-is-microlearning/"><span style="font-weight: 400;">microlearning</span></a><span style="font-weight: 400;"> to break big topics into bite-sized chunks</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Include </span><a href="https://www.thinkific.com/blog/gamification-in-training/"><span style="font-weight: 400;">gamification</span></a><span style="font-weight: 400;"> to motivate your students</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Design your course to </span><a href="https://www.thinkific.com/blog/how-to-make-online-learning-accessible/"><span style="font-weight: 400;">be accessible</span></a></li><li style="font-weight: 400;"><span style="font-weight: 400;">Make your courses interactive with </span><a href="https://www.thinkific.com/blog/best-online-quiz-tools/"><span style="font-weight: 400;">quizzes</span></a></li></ol><blockquote><p><span style="font-weight: 400;">“I like to think of delivering your course like putting together a sitcom episode… Use lots of relevant and fun examples in your delivery and change slides and/or camera angles often. The former will keep the content interesting and the latter will re-engage the brain of your student.”</span></p><p><span style="font-weight: 400;">– SAMANTHA KING, THINKIFIC COURSE CREATOR</span></p></blockquote><p><span style="font-weight: 400;">Engagement strategies like live Q&As and quizzes can be fun and add another dimension to your course content, helping to create the best possible </span><a href="https://www.thinkific.com/blog/what-is-learning-experience-design-lxd/"><span style="font-weight: 400;">learning experience</span></a><span style="font-weight: 400;"> for your audience.</span></p><p><span style="font-weight: 400;">When you’re creating an online course, make sure you’re also using </span><a href="https://www.thinkific.com/blog/universal-design-for-learning/"><span style="font-weight: 400;">universal design learning principles</span></a><span style="font-weight: 400;"> to ensure your course is accessible for anyone and everyone.</span></p><blockquote><p><span style="font-weight: 400;">“Ask questions that make them think. Throw in a surprise slide every now and then to alert their senses and above all incorporate an opportunity to connect with you either on Facebook Live, Zoom or Instagram Live.”</span></p><p><span style="font-weight: 400;">– YETUNDE SHORTERS, THINKIFIC COURSE CREATOR</span></p></blockquote><p><span style="font-weight: 400;">Related: </span><a href="https://www.thinkific.com/blog/teaching-tips-from-experts/"><span style="font-weight: 400;">24 Expert Tips On How To Be A Better Teacher</span></a></p><ol start="2"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Don’t make your online course too long</span></h3></li></ol><p><span style="font-weight: 400;">The ideal </span><a href="https://www.thinkific.com/blog/ideal-online-course-length/"><span style="font-weight: 400;">length of your online course</span></a><span style="font-weight: 400;"> is the shortest amount of time it takes to get your students from point A to point B. (The shorter, the better.)</span></p><p><span style="font-weight: 400;">There’s no one-size fits all approach to creating an online course. But in many cases, </span><a href="https://www.thinkific.com/blog/what-is-microlearning/"><span style="font-weight: 400;">bite-sized learning</span></a><span style="font-weight: 400;"> can be just as impactful as a lengthy online course. </span></p><p><span style="font-weight: 400;">A few factors may influence the length of your course – these include:</span></p><ul><li style="font-weight: 400;"><b>The complexity of the topic:</b><span style="font-weight: 400;"> Your chosen course topic will determine how long your course content needs to be. For example, a course on rocket science will probably be longer than a course on how to change a tire.</span></li><li style="font-weight: 400;"><b>Requirements for continuing education credits: </b><span style="font-weight: 400;">If you’re hoping to get your course certified for continuing education, your learners may need to complete a certain number of hours. These requirements will influence the length of your course and how complex your course may need to be.</span></li><li style="font-weight: 400;"><b>Your pricing structure:</b><span style="font-weight: 400;"> If you’re planning to create a range of online courses at different price points, this might influence how long your course is. For example, if you’re offering a deep-dive </span><a href="https://www.thinkific.com/blog/premium-content-guide-and-examples/"><span style="font-weight: 400;">premium course offer</span></a><span style="font-weight: 400;">, it may end up being longer and more in-depth than your lower ticket introductory course that just covers the basics.</span></li></ul><p><span style="font-weight: 400;">Many first-time course creators fall into the trap of thinking they need to put everything they know into one course. But the secret to learning how to create an online course is knowing what to include – and what not to include.</span></p><p><span style="font-weight: 400;">In fact, you might be more successful if you break your course topic up into several smaller courses rather than one big course, giving your audience the chance to cherry pick the content they want to learn.</span></p><ol start="3"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Add social elements like learning communities and cohort-based learning</span></h3></li></ol><p><span style="font-weight: 400;">We’re social animals. And one of the biggest challenges with self-paced online learning is finding ways to engage your learners and make the learning experience more social.</span></p><p><span style="font-weight: 400;">Consider </span><a href="https://www.thinkific.com/blog/how-to-build-an-online-community/"><span style="font-weight: 400;">building an online community</span></a><span style="font-weight: 400;"> to help facilitate meaningful connections between you and your customers. </span><a href="https://www.thinkific.com/blog/what-is-a-learning-community/"><span style="font-weight: 400;">Learning communities</span></a><span style="font-weight: 400;"> complement online courses perfectly because they open up a space for social learning, peer-to-peer support, and learner-to-educator support. </span></p><p><span style="font-weight: 400;">Online learning communities also help with accountability – learners can be paired up or placed in cohorts to collaborate on activities and hold each other accountable for hitting their learning goals.</span></p><blockquote><p><span style="font-weight: 400;">“Online learning is definitely the thing that’s working… But along with that, I think a community or a way to touch base is important.”</span></p><p><span style="font-weight: 400;">– EVELYN WOODS, THINKIFIC COURSE CREATOR</span></p></blockquote><p><span style="font-weight: 400;">Cohort-based learning is also a popular format for online courses. This model differs from self-paced learning as it’s a synchronous learning method where people gather to learn in real-time, putting the emphasis on collaboration and teamwork rather than individual learning. Cohort-based classes are a little more work to manage and coordinate – but learners tend to love them. </span></p><p><span style="font-weight: 400;">And as a bonus, online communities will also help you in marketing your online course, turning your learners into powerful brand advocates – and opening up more opportunities to </span><a href="https://www.thinkific.com/blog/upselling-and-cross-selling/"><span style="font-weight: 400;">upsell and cross-sell</span></a><span style="font-weight: 400;"> to your existing customers in the future. </span><a href="https://docs.google.com/document/d/17BRiTc-sldUvftZUMSze4aKsdlgEa5uhsuByS8vYAnI/edit#heading=h.7ljtdgigtvzf"><span style="font-weight: 400;">More on that below.</span></a></p><p><b>Related: </b><a href="https://www.thinkific.com/blog/cohort-based-learning/"><span style="font-weight: 400;">How To Create A Cohort-Based Course</span></a></p><ol start="6"><li style="font-weight: 400;"><h2><span style="font-weight: 400;"><a id="Produce-your-online-course"></a>Produce your online course: filming, recording, and editing</span></h2></li></ol><p><span style="font-weight: 400;">When you’re confident in your online course structure, plan, and delivery methods, you’re ready to start creating your online course for real – including filming, recording, and editing your content. </span></p><p><span style="font-weight: 400;">While this process will look different for every creator, depending on your course delivery plan, it’s likely you’ll need to shoot some video content. And you know what that means… it’s time to get in front of the camera and hit record.</span></p><p><span style="font-weight: 400;">Some of the most popular recording styles for online course content include:</span></p><ul><li style="font-weight: 400;"><b>Talking heads </b><span style="font-weight: 400;">– One of the top recording formats for creating online courses, talking head videos feature your face and upper body in the frame as you talk to camera. You might have a greenscreen, projector or whiteboard behind you for helpful materials like presentation slides, visuals, diagrams, animations, and much more. Consider shooting other angles too to make your content more visually interesting.</span></li><li style="font-weight: 400;"><b>Screen recording</b><span style="font-weight: 400;"> – </span><a href="https://www.thinkific.com/blog/how-to-do-screen-recording/"><span style="font-weight: 400;">Record your device’s screen</span></a><span style="font-weight: 400;"> to create your online course content. This style of video is used most often to walk viewers through a process, explain a concept, or create a how-to guide. You might choose to feature your face or an avatar on-screen as well. </span></li><li style="font-weight: 400;"><b>Voiceovers</b><span style="font-weight: 400;"> – A </span><a href="https://www.thinkific.com/blog/voice-over-powerpoint-or-google-slides/"><span style="font-weight: 400;">voiceover</span></a><span style="font-weight: 400;"> is similar to a screen recording but you’re narrating what’s happening on screen. This style is often used for presentations and usually the speaker isn’t shown on screen. </span></li></ul><p><b>Related:</b> <a href="https://www.thinkific.com/blog/home-video-studio/"><span style="font-weight: 400;">How To Set Up A Video Recording Studio</span></a></p><p><b>Pro-Tip:</b><span style="font-weight: 400;"> Even though you’re learning how to create an online course, try looking at resources for how to build a YouTube channel too as many of the same video recording and editing principles apply. Check out content like ‘</span><a href="https://www.thinkific.com/blog/how-to-edit-youtube-videos/"><span style="font-weight: 400;">How to Edit YouTube Videos</span></a><span style="font-weight: 400;">’ or </span><a href="https://www.thinkific.com/blog/video-editing-software-apps/"><span style="font-weight: 400;">editing software roundups</span></a><span style="font-weight: 400;"> to learn everything you need to know.</span></p><p><span style="font-weight: 400;">Don’t worry about your course content being perfect at this stage. The important thing is to get your course out there and in front of your target audience so you can start collecting feedback – then you can go back and refine and even reshoot your content based on what your customers are saying.</span></p><blockquote><p><span style="font-weight: 400;">“I think things are shifting to becoming less perfect… you don’t have to have a huge production company to produce a course. Everybody can become a course creator with just an iPhone Pro.”</span></p><p><span style="font-weight: 400;">– LOLA MELANI, THINKIFIC COURSE CREATOR</span></p></blockquote><p><span style="font-weight: 400;">If you need additional support or you want a professional touch to produce and edit your courses, consider outsourcing the work to skilled freelancers. Check out popular platforms like </span><a href="https://www.upwork.com/"><span style="font-weight: 400;">Upwork</span></a><span style="font-weight: 400;"> and </span><a href="https://www.fiverr.com/"><span style="font-weight: 400;">Fiverr</span></a><span style="font-weight: 400;"> to find people ready and waiting to help you. </span></p><p><b>Related: </b><a href="https://www.thinkific.com/blog/best-equipment-software-creating-online-courses/"><span style="font-weight: 400;">Best Equipment & Software for Creating Online Courses</span></a></p><ol start="7"><li style="font-weight: 400;"><h2><span style="font-weight: 400;"><a id="Choose-your-online-course-platform"></a>Choose your online course platform</span></h2></li></ol><p><span style="font-weight: 400;">Where you choose to host your online courses will shape the whole course experience – from creating your online course to onboarding learners to collecting feedback and </span><a href="https://www.thinkific.com/blog/make-a-certificate/"><span style="font-weight: 400;">issuing certificates.</span></a></p><p><span style="font-weight: 400;">When you’re building an </span><a href="https://www.thinkific.com/blog/online-course-business/"><span style="font-weight: 400;">online course business</span></a><span style="font-weight: 400;">, it’s essential to choose a </span><a href="https://www.thinkific.com/blog/online-learning-platforms/"><span style="font-weight: 400;">learning platform</span></a><span style="font-weight: 400;"> that fits all of your needs and can scale as you grow – including design, marketing, and community-building tools.</span></p><p><span style="font-weight: 400;">As you search for the perfect platform for your online courses, make sure you look at the marketing options on offer to help you promote your content. Here are some key questions to ask:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">What marketing integrations does this platform allow?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Can I build a website and/or landing pages on this platform?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">What email marketing features do they offer?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">What metrics can I track?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Can I create bundles and packages?</span></li></ul><p><span style="font-weight: 400;">If in doubt, check out reviews, testimonials, and case studies from other creators who have used the platform to find out what it’s really like.</span></p><blockquote><p><span style="font-weight: 400;">“Thinkific’s packages are simplistic and easy to follow. I love how user-friendly it is, and there is a ton of support. I like knowing that when I need something, I can get a response quickly.”</span></p><p><span style="font-weight: 400;">– GEORGE PITTS, THINKIFIC COURSE CREATOR</span></p></blockquote><p><b>Related: </b><a href="https://www.thinkific.com/blog/best-online-course-hosting-platforms/"><span style="font-weight: 400;">These are The Best Platforms for Online Course Hosting</span></a></p><ol start="8"><li style="font-weight: 400;"><h2><span style="font-weight: 400;"><a id="Establish-your-pricing-structure"></a>Establish your pricing structure</span></h2></li></ol><p><span style="font-weight: 400;">A key part of figuring out how to create an online course is knowing how your course will fit into your business overall and the pricing structure you’ll use to sell them. </span></p><p><span style="font-weight: 400;">Online courses pricing can range from zero to multiple thousands of dollars. To come up with a price tag for your course content, here are a few things to consider:</span></p><ul><li style="font-weight: 400;"><b>What’s your pricing structure? </b><span style="font-weight: 400;">How you choose to package your course as a product will influence the overall course design, the value you build into it, and how you market it. Are you selling a stand-alone course, a bundle, a membership, or a combination of these? Figure out your structure first to know how to price your online course.</span></li><li style="font-weight: 400;"><b>What are your income goals? </b><span style="font-weight: 400;">Let’s be real – many creator educators choose to create courses to earn additional income. Look at what you’re hoping to earn from your online courses and price them accordingly. Remember the lower the price point, the more courses you’ll need to sell to hit your income goals.</span></li><li style="font-weight: 400;"><b>Where does your online course fit into your overall business?</b><span style="font-weight: 400;"> If you already have an established business, your plans for how you’ll use your online course content will likely impact how you choose to price your course. If you’re planning to use your online course as a </span><a href="https://www.thinkific.com/blog/how-to-build-an-email-list/"><span style="font-weight: 400;">free lead magnet</span></a><span style="font-weight: 400;">, a </span><a href="https://www.thinkific.com/blog/passive-income-for-life-coaches/"><span style="font-weight: 400;">passive income stream</span></a><span style="font-weight: 400;">, or your primary product, this will influence your pricing.</span></li></ul><p><span style="font-weight: 400;">There are no rules for setting a pricing structure for your online course. It’s up to you to decide what you want to charge.</span></p><p><span style="font-weight: 400;">For a starting point, look at what your competitors are charging. Take a look at the notes you took during your competitor research and compare the depth and complexity of their content to the course you’ve created. </span></p><p><span style="font-weight: 400;">If you’re confident your course is significantly better than what’s currently on the market, then price yours higher than the competition. If your main priority is keeping your course accessible and selling to as many people as possible, then you may want to price it lower – but beware of underpricing.</span></p><p><span style="font-weight: 400;">Here are three reasons why you </span><b>shouldn’t</b><span style="font-weight: 400;"> underprice your online course:</span></p><ol><li style="font-weight: 400;"><h3><span style="font-weight: 400;">It will hurt your bottom line</span></h3></li></ol><p><span style="font-weight: 400;">If your course is a lot cheaper than your competition, people will assume it has less value and will be less likely to buy it. That means you could be driving customers away and into your competitors’ arms. </span></p><p><span style="font-weight: 400;">If your strategy is to sell your course cheap to get as many learners as possible in the door, you also risk reducing the quality of the learning experience for your customers. Why? Because you’ll have less time to support your learners, answer questions, engage your audience, and offer a personalized experience.</span></p><p><span style="font-weight: 400;">For example, here are 5 different ways to make $50,000 selling an online course:</span></p><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34101 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-1024x682.png" alt="" width="640" height="426" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-1024x682.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-300x200.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-768x512.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-600x400.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-1536x1023.png 1536w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-480x320.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-348x232.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-225x150.png 225w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-901x600.png 901w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-675x450.png 675w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-750x500.png 750w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-960x640.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-700x466.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-320x213.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-120x80.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-180x120.png 180w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-280x187.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-640x426.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-50x33.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-40x27.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-317x211.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-400x267.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-1280x853.png 1280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-1440x959.png 1440w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-42x28.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082-375x250.png 375w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091101.082.png 1600w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><span style="font-weight: 400;">It’s a lot easier to manage 25 learners and provide a high-quality, tailored experience to your learners than to try and cater to 500. And the revenue result is the same.</span></p><ol start="2"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Your marketing effort stays the same</span></h3></li></ol><p><span style="font-weight: 400;">The effort you need to put into marketing to get someone to buy your course at a lower price point is only marginally less than for a higher priced course – so don’t make the mistake of thinking you’ll instantly sell twice as many courses by low-balling.</span></p><p><span style="font-weight: 400;">This guide on </span><a href="https://www.thinkific.com/blog/pricing-online-courses/"><span style="font-weight: 400;">how to price an online course</span></a><span style="font-weight: 400;"> gives you more details on why underpricing isn’t a good idea: </span></p><p><span style="font-weight: 400;">(Assume each lead costs $5 and you have a 5% conversion rate.)</span></p><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34102 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-1024x682.png" alt="" width="640" height="426" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-1024x682.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-300x200.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-768x512.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-600x400.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-1536x1023.png 1536w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-480x320.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-348x232.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-225x150.png 225w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-901x600.png 901w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-675x450.png 675w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-750x500.png 750w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-960x640.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-700x466.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-320x213.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-120x80.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-180x120.png 180w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-280x187.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-640x426.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-50x33.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-40x27.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-317x211.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-400x267.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-1280x853.png 1280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-1440x959.png 1440w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-42x28.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693-375x250.png 375w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091122.693.png 1600w" sizes="(max-width: 640px) 100vw, 640px" /></p><ol start="3"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">You can’t reinvest in growth if your margins are too low </span></h3></li></ol><p><span style="font-weight: 400;">Putting a lower price point on your online course also results in a smaller marketing and advertising budget because you’ll have less money to reinvest. </span></p><p><span style="font-weight: 400;">In the example below, the $50 course actually loses money compared to the $200 course: </span></p><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34103 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-1024x682.png" alt="" width="640" height="426" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-1024x682.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-300x200.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-768x512.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-600x400.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-1536x1023.png 1536w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-480x320.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-348x232.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-225x150.png 225w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-901x600.png 901w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-675x450.png 675w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-750x500.png 750w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-960x640.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-700x466.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-320x213.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-120x80.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-180x120.png 180w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-280x187.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-640x426.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-50x33.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-40x27.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-317x211.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-400x267.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-1280x853.png 1280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-1440x959.png 1440w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-42x28.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785-375x250.png 375w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091147.785.png 1600w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><span style="font-weight: 400;">That $100 profit is money you can use to reinvest in filming equipment, a graphic designer, a better microphone, or even just a day off. </span></p><p><span style="font-weight: 400;">Pricing your online course can be a tricky business – but don’t fall into the trap of undervaluing your expertise and pricing too low. It can end up damaging your reputation and losing you business in the long-run.</span></p><p><span style="font-weight: 400;">If you have no idea where to start with pricing your online course, try asking your audience. Set up a survey to find out how much they’d be willing to pay for your expertise. The results might surprise you.</span></p><blockquote><p><span style="font-weight: 400;">“I saw what was included in other courses, how they were priced, the content, what I would change, and what I would add… that’s how I figured out the prices. It’s been five years and they haven’t changed.”</span></p><p><span style="font-weight: 400;">– LOLA MELANI, THINKIFIC COURSE CREATOR</span></p></blockquote><ol start="9"><li style="font-weight: 400;"><h2><span style="font-weight: 400;"><a id="Launch-your-online-course-and-market-for-success"></a>Launch your online course and market for success</span></h2></li></ol><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34104 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-1024x575.png" alt="" width="640" height="359" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-1024x575.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-300x168.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-768x431.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-600x337.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-480x270.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-348x195.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-267x150.png 267w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-1050x590.png 1050w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-801x450.png 801w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-800x449.png 800w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-960x539.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-712x400.png 712w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-890x500.png 890w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-700x393.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-320x180.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-120x67.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-200x112.png 200w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-280x157.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-640x359.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-50x28.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-40x22.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-317x178.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-400x225.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-42x24.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789-445x250.png 445w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091205.789.png 1122w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><span style="font-weight: 400;">Now you’ve chosen and validated your topic, crafted your learning outcomes, created your course content, set up your school, and finalized your pricing, it’s time to launch! </span></p><p><span style="font-weight: 400;">Give yourself a pat on the back, but don’t go anywhere…</span></p><p><span data-sheets-value="{"1":2,"2":""}" data-sheets-userformat="{"2":6967,"3":{"1":0},"4":{"1":2,"2":16777215},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":12829895}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":{"1":2,"2":12829895}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":12829895}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"11":4,"12":0,"14":{"1":2,"2":5265246},"15":"inherit"}"><div class="inline-get-the-ultimate-guide-to-marketing-selling-your-online-course" style="padding: 30px; background-color: white; margin: 20px; color: #081826" ><div class="amp-get-the-ultimate-guide-to-marketing-selling-your-online-course"> <a href="https://www.thinkific.com/guide/ultimate-guide-to-marketing-and-selling" target="_blank" rel="noopener" ><img decoding="async" class="aligncenter wp-image-17101" src="https://www.thinkific.com/wp-content/uploads/2023/06/ultimate-guide-marketing-selling-2.png" alt="Get The Ultimate Guide to Marketing & Selling Your Online Course: Download Now" /></a></div> <script>if(!document.querySelector('#hbspt-script-loader')){ const hubspotEmbedCode = ` <script id="hbspt-script-loader" charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js">\<\/script>`; document.write(hubspotEmbedCode) }</script> <script>var getTheUltimateGuideToMarketingSellingYourOnlineCourseOuterCustomCSS = ` <style> .amp-get-the-ultimate-guide-to-marketing-selling-your-online-course { padding: 1rem; background: url(https://www.thinkific.com/wp-content/uploads/2023/02/gray-inline-form-backdrop.png) center center/cover no-repeat; margin: auto; display: flex; flex-direction: row; justify-content: space-between; margin-bottom: 1.875rem; gap: 5%; } .amp-get-the-ultimate-guide-to-marketing-selling-your-online-course h4 { font-family: Barlow; font-size: 20px; color: #374A67; margin-bottom: 0.625rem; } .amp-get-the-ultimate-guide-to-marketing-selling-your-online-course p { color: #374A67; margin-bottom: 0.625rem; } .hubspot-form-wrapper { display: flex; flex-direction: column; flex: 1 1 55%; justify-content: center; } .hubspot-form-image-wrapper { flex: 1 1 40%; display: none; } .hubspot-form-image { object-fit: contain; } .hubspot-form-target { } @media screen and (min-width: 488px) { .amp-get-the-ultimate-guide-to-marketing-selling-your-online-course { padding: 2rem 3rem; } .hubspot-form-image-wrapper { display: flex; } } </style>`; var getTheUltimateGuideToMarketingSellingYourOnlineCourseInnerCustomCSS = ` form { width: unset !important; margin: 0 !important; } .hs-button.primary.large { background: #FFD087 !important; border-color: #FFD087 !important; color: #374A67 !important; width: 90% !important; height: 40px; border-radius: 8px; } .hs-input { color: #374A67 !important; border-radius: 8px; } .actions { padding: 4px 0; margin: 0; } .field { margin-bottom: 10px; } `; jQuery('.inline-get-the-ultimate-guide-to-marketing-selling-your-online-course').removeAttr('style'); jQuery('.amp-get-the-ultimate-guide-to-marketing-selling-your-online-course').empty(); var formcount = document.querySelectorAll('.amp-get-the-ultimate-guide-to-marketing-selling-your-online-course').length; for(let i = 0; i < formcount; i++) { const forms = document.querySelectorAll('.amp-get-the-ultimate-guide-to-marketing-selling-your-online-course') if(forms[i].childNodes.length === 0){ jQuery(forms[i]).append( ` <div class="hubspot-form-image-wrapper"> <img decoding="async" class="hubspot-form-image" src="https://www.thinkific.com/wp-content/uploads/2023/02/Screenshot-2023-02-23-at-11.32.37-AM.png" alt="Get The Ultimate Guide to Marketing & Selling Your Online Course" /> </div> <div class="hubspot-form-wrapper"> <h4>Get The Ultimate Guide to Marketing & Selling Your Online Course</h4> <p>These 5 simple steps will help you grow your audience and your revenue. We break down everything you need to know about how to market and sell your online course.</p> <div class="get-the-ultimate-guide-to-marketing-selling-your-online-course-target-${i}"></div> </div> ` ); hbspt.forms.create({ region: 'na1', portalId: '21966311', formId: 'a8e1b766-f4e8-40fc-98db-21cd83fbff79', onFormReady: function ($form) { $form[0][0].value = window.location.href; // The first field of every hubspot form using this needs to be a hidden text field that will capture the page url $form[0][1].value = 'ultimate-guide-marketing-selling'; // The second field of every hubspot guide form should be set to the guide id }, target: `.get-the-ultimate-guide-to-marketing-selling-your-online-course-target-${i}`, cssRequired: getTheUltimateGuideToMarketingSellingYourOnlineCourseInnerCustomCSS, }); } } jQuery('.amp-get-the-ultimate-guide-to-marketing-selling-your-online-course').after(getTheUltimateGuideToMarketingSellingYourOnlineCourseOuterCustomCSS); jQuery('.amp-get-the-ultimate-guide-to-marketing-selling-your-online-course + style + style').remove();</script> </div></span></p><p><span style="font-weight: 400;">If you think the work is over now you’ve completed your online course – think again. It takes a little more work to market and sell your course than just uploading it to your course platform and waiting.</span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">In reality, after </span><a href="https://www.thinkific.com/blog/online-course-launch/"><span style="font-weight: 400;">launching your course</span></a><span style="font-weight: 400;"> you’ll need an ongoing marketing strategy to keep selling courses and converting followers into customers. In fact, your marketing plan can make the difference between zero sales and a seven-figure course business. </span></p><p><span style="font-weight: 400;">To get started with your course marketing plan, try answering the following questions:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">How will you use social media to market your online courses?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">What types of content marketing will you use?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">What promotions and discounts can you offer?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Will you run ads to market your courses?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Do you have an existing email list you can sell to?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Can you partner up with influencers?</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Will you run an affiliate program?</span></li></ul><p><span style="font-weight: 400;">Each of these questions represent a possible pillar in your overall marketing strategy. Combine several of these strategies and you’re on the right path.</span></p><blockquote><p><span style="font-weight: 400;">“The most important thing is not just to use marketing for the sake of it, but to actually get the right word out. I tend to prioritize quality and creativity over numbers. This has helped me build the right type of client relationships and gain traction.”</span></p><p><span style="font-weight: 400;">– FIONA HUMBERSTONE, THINKIFIC COURSE CREATOR</span></p></blockquote><p><span style="font-weight: 400;">Here’s a closer look at four of the most common marketing tools creator educators use to generate interest and drive sales for their online courses. </span></p><p><b>Related: </b><a href="https://www.thinkific.com/blog/55-proven-marketing-strategies-to-increase-online-course-sales/"><span style="font-weight: 400;">58 Ways To Market Your Online Course & Increase Sales</span></a></p><ol><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Pre-sell your online course</span></h3></li></ol><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34105 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-1024x577.png" alt="" width="640" height="361" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-1024x577.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-300x169.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-768x432.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-600x338.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-480x270.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-348x196.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-266x150.png 266w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-1050x591.png 1050w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-799x450.png 799w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-800x450.png 800w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-960x541.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-710x400.png 710w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-888x500.png 888w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-700x394.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-320x180.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-120x68.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-200x113.png 200w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-280x158.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-640x360.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-50x28.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-40x23.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-317x178.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-400x225.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-42x24.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878-444x250.png 444w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091227.878.png 1126w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><a href="https://www.thinkific.com/blog/how-to-pre-sell-online-course/"><span style="font-weight: 400;">Pre-selling your course</span></a><span style="font-weight: 400;"> means you start to sell it before you’ve even created it. </span></p><p><span style="font-weight: 400;">This marketing method is one of the best ways to protect yourself from wasting time by creating a course that doesn’t sell – and drum up interest for your course.</span></p><p><span style="font-weight: 400;">To motivate customers to enroll early, consider an early bird special offer for anyone that buys your course during your pre-sell period. That might be a discount, bonus resources, or a sneak peek. </span></p><p><span style="font-weight: 400;">Make sure your pre-sale is a limited time offer to create a sense of urgency and drive your audience to take action – you can include a countdown or stopwatch on your website, emails, and social media to drive home the message.</span></p><p><span style="font-weight: 400;">The main thing you’ll need to pre-sell your online course is </span><a href="https://www.thinkific.com/guide/course-sales-page-worksheet/"><span style="font-weight: 400;">a sales page</span></a><span style="font-weight: 400;"> – see more details on that below 👇</span></p><ol start="2"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Create a sales page for your online course</span></h3></li></ol><p><img loading="lazy" decoding="async" class="aligncenter wp-image-34106 size-large" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-1024x575.png" alt="" width="640" height="359" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-1024x575.png 1024w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-300x168.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-768x431.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-600x337.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-480x270.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-348x195.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-267x150.png 267w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-1050x590.png 1050w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-801x450.png 801w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-800x449.png 800w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-960x539.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-712x400.png 712w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-890x500.png 890w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-700x393.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-320x180.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-120x67.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-200x112.png 200w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-280x157.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-640x359.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-50x28.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-40x22.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-317x178.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-400x225.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-42x24.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111-445x250.png 445w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091317.111.png 1122w" sizes="(max-width: 640px) 100vw, 640px" /></p><p><span style="font-weight: 400;">Next, you’ll want to create a </span><a href="https://www.thinkific.com/blog/create-sales-page-online-course/"><span style="font-weight: 400;">sales page for your course</span></a><span style="font-weight: 400;">. A sales page (also known as a landing page) differs from other pages on your website. </span></p><p><span style="font-weight: 400;">Your sales page only has one goal – to get people to enroll in your course. Everything on your course sales page should be tailored to converting casual visitors into customers.</span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">Here are a few key features of a high-converting online course sales page:</span></p><ol><li style="font-weight: 400;"><span style="font-weight: 400;">A clear, compelling headline (to catch visitors’ attention)</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">An opening story (to introduce the problem)</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Bullet points (to highlight the benefits of the solution, how it solves the problem, what you’re offering, and bonuses)</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Testimonials (for </span><a href="https://www.thinkific.com/blog/social-proof-examples-marketing/"><span style="font-weight: 400;">social proof</span></a><span style="font-weight: 400;">)</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Credibility (instructor bio, your experience, and more relevant info)</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Pricing details (with a clear call-to-action)</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Risk Reversal (a satisfaction guarantee)</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">FAQs</span></li></ol><p><span style="font-weight: 400;">Make sure your content is clear and compelling with a concrete </span><a href="https://www.thinkific.com/blog/call-to-action-examples/"><span style="font-weight: 400;">call-to-action (CTA)</span></a><span style="font-weight: 400;"> that directs your visitors on what to do next. </span></p><p><span style="font-weight: 400;">The idea of a sales page is to make your offer irresistible, so you make your potential customers’ purchase decision as easy as possible – that means giving them all the information, social proof, and learning outcomes they need to know whether your course is right for them.</span></p><p><b>Related:</b><a href="https://www.thinkific.com/blog/course-landing-page-conversions/"> <span style="font-weight: 400;">Course Landing Pages: What You Need to Get Better Conversions</span></a></p><ol start="3"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Use the webinar launch method</span></h3></li></ol><p><span style="font-weight: 400;">As well as creating a killer sales page for your online course, you can also use webinars as a strategy to sell your courses to potential customers. Webinars work because they create an environment where you can quickly earn your audience’s trust </span><i><span style="font-weight: 400;">before</span></i><span style="font-weight: 400;"> you ask people to act.</span></p><blockquote><p><span style="font-weight: 400;">“We need to be personable and connect with our target audience because they’ll probably never meet you in person.”</span></p><p><span style="font-weight: 400;">– DIAMOND LEE, THINKIFIC COURSE CREATOR</span></p></blockquote><p><span style="font-weight: 400;">Webinars are a proven marketing tool that can help you generate leads, generate interest, and sell your course. If you offer your webinar attendees a discount or early bird offer on your online course, you can also boost conversions.</span></p><p><span style="font-weight: 400;">This is a strategy </span><a href="https://www.thinkific.com/blog/miss-excel-online-course-tiktok-launch/"><span style="font-weight: 400;">Miss Excel</span></a><span style="font-weight: 400;"> – aka Kat Norton – has successfully used to sell her online courses. She hosts free Excel training and offers webinar attendees half-price on her courses at the end of the session, after demonstrating her expertise and showing the concrete value her target audience can expect to gain from purchasing her course. </span></p><blockquote><p><span style="font-weight: 400;">“This launch method is awesome. I did two webinars in April, granting me my first six-figure month… 99% of the revenue was from core sales on Thinkific.”</span></p><p><span style="font-weight: 400;">– KAT NORTON, THINKIFIC COURSE CREATOR</span></p></blockquote><p><b>Related: </b><a href="https://www.thinkific.com/blog/webinar-promotion/"><span style="font-weight: 400;">How to Promote a Webinar (Ultimate Guide)</span></a></p><ol start="4"><li style="font-weight: 400;"><h3><span style="font-weight: 400;">Use lead magnets to grow your email list</span></h3></li></ol><p><span style="font-weight: 400;">As well as webinars, you can also use other lead magnets to grow your email list – and market and sell to your subscribers down the line. </span></p><p><span style="font-weight: 400;">If you’re not already familiar with </span><a href="https://www.thinkific.com/blog/lead-magnet-ideas/"><span style="font-weight: 400;">lead magnets</span></a><span style="font-weight: 400;">, it might sound like a complex marketing term – but it’s actually exactly what it sounds like. Lead magnets act like a magnet to attract potential customers to your sales page, email campaign, or overall sales funnel. </span></p><p><span style="font-weight: 400;">There are a huge range of lead magnets that can be ultra-effective for attracting and converting your ideal customers. You could offer a free mini-course, masterclass, or email course – and provide your audience with a shortened version of your paid course that delivers value, builds your authority, and encourages them to engage more with your content.</span></p><p><span style="font-weight: 400;">You can also create downloadable resources like guides, templates, workbooks, and ebooks to use as lead magnets.</span></p><p><span style="font-weight: 400;">Find out what your target audience are searching for, asking about, and eager to learn more about – then create lead magnets that are tailored to their needs.</span></p><blockquote><p><span style="font-weight: 400;">“Don’t hold back what you know, be generous with the knowledge that you have. Once I said ‘screw it’ and just started teaching everything I knew without the intention to get paid, my audience found me.”</span></p><p><span style="font-weight: 400;">– MILLIE ADRIAN, THINKIFIC COURSE CREATOR</span></p></blockquote><p><span style="font-weight: 400;">It’s easy to create high-quality lead magnets for your business using graphic design tools like </span><a href="https://www.canva.com/"><span style="font-weight: 400;">Canva</span></a><span style="font-weight: 400;"> and </span><a href="https://www.adobe.com/express/"><span style="font-weight: 400;">Adobe Express</span></a><span style="font-weight: 400;">.</span></p><p><b>Related: </b><a href="https://www.thinkific.com/blog/top-online-business-tools/"><span style="font-weight: 400;">Top Online Business Tools Used By Entrepreneurs</span></a></p><ol start="10"><li style="font-weight: 400;"><h2><span style="font-weight: 400;"><a id="Build-an-online-community"></a>Build an online community</span></h2></li></ol><p><span style="font-weight: 400;">Last but certainly not least, the final stage of creating an online course is </span><a href="https://www.thinkific.com/blog/how-to-build-an-online-community/"><span style="font-weight: 400;">building your online community</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Why are we so obsessed with communities? Your online community is what turns one-time customers into loyal, repeat customers who act as brand advocates, mentors, and a readymade, committed focus group for your business. </span></p><p><span data-sheets-value="{"1":2,"2":""}" data-sheets-userformat="{"2":8961,"3":{"1":0},"11":3,"12":0,"16":9}"><div class="inline-download-the-complete-learning-communities-toolkit" style="padding: 30px; background-color: white; margin: 20px; color: #081826" ><div class="amp-download-the-complete-learning-communities-toolkit"> <a href="https://www.thinkific.com/guide/learning-communities-complete-toolkit/" target="_blank" rel="noopener" ><img decoding="async" class="aligncenter wp-image-17101" src="https://www.thinkific.com/wp-content/uploads/2022/11/learning-communities-complete-toolkit.jpg" alt="Download The Complete Learning Communities Toolkit: Download Now" /></a></div> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js" ></script> <script>var downloadTheCompleteLearningCommunitiesToolkitOuterCustomCSS = ` <style> .amp-download-the-complete-learning-communities-toolkit { padding: 1rem; background: url(https://www.thinkific.com/wp-content/uploads/2023/02/gray-inline-form-backdrop.png) center center/cover no-repeat; margin: auto; display: flex; flex-direction: row; justify-content: space-between; margin-bottom: 1.875rem; gap: 5%; } .amp-download-the-complete-learning-communities-toolkit h4 { font-family: Barlow; font-size: 20px; color: #374A67; margin-bottom: 0.625rem; } .amp-download-the-complete-learning-communities-toolkit p { color: #374A67; margin-bottom: 0.625rem; } .hubspot-form-wrapper { display: flex; flex-direction: column; flex: 1 1 55%; justify-content: center; } .hubspot-form-image-wrapper { flex: 1 1 40%; display: none; } .hubspot-form-image { object-fit: contain; } .hubspot-form-target { } @media screen and (min-width: 488px) { .amp-download-the-complete-learning-communities-toolkit { padding: 2rem 3rem; } .hubspot-form-image-wrapper { display: flex; } } </style>`; var downloadTheCompleteLearningCommunitiesToolkitInnerCustomCSS = ` form { width: unset !important; margin: 0 !important; } .hs-button.primary.large { background: #FFD087 !important; border-color: #FFD087 !important; color: #374A67 !important; width: 90% !important; height: 40px; border-radius: 8px; } .hs-input { color: #374A67 !important; border-radius: 8px; } .actions { padding: 4px 0; margin: 0; } .field { margin-bottom: 10px; } `; jQuery('.inline-download-the-complete-learning-communities-toolkit').removeAttr('style'); jQuery('.amp-download-the-complete-learning-communities-toolkit').empty(); var formcount = document.querySelectorAll('.amp-download-the-complete-learning-communities-toolkit').length; for(let i = 0; i < formcount; i++) { const forms = document.querySelectorAll('.amp-download-the-complete-learning-communities-toolkit') if(forms[i].childNodes.length === 0){ jQuery(forms[i]).append( ` <div class="hubspot-form-image-wrapper"> <img decoding="async" class="hubspot-form-image" src="https://www.thinkific.com/wp-content/uploads/2023/03/online-community-guides-thumbnail.png" alt="Download The Complete Learning Communities Toolkit" /> </div> <div class="hubspot-form-wrapper"> <h4>Download The Complete Learning Communities Toolkit</h4> <p>Get everything you need to launch a learning community - checklist, resources, and even - our templates!</p> <div class="download-the-complete-learning-communities-toolkit-target-${i}"></div> </div> ` ); hbspt.forms.create({ region: 'na1', portalId: '21966311', formId: 'a8e1b766-f4e8-40fc-98db-21cd83fbff79', onFormReady: function ($form) { $form[0][0].value = window.location.href; // The first field of every hubspot form using this needs to be a hidden text field that will capture the page url $form[0][1].value = 'learning-communities-complete-toolkit'; // The second field of every hubspot guide form should be set to the guide id }, target: `.download-the-complete-learning-communities-toolkit-target-${i}`, cssRequired: downloadTheCompleteLearningCommunitiesToolkitInnerCustomCSS, }); } } jQuery('.amp-download-the-complete-learning-communities-toolkit').after(downloadTheCompleteLearningCommunitiesToolkitOuterCustomCSS); jQuery('.amp-download-the-complete-learning-communities-toolkit + style + style').remove();</script> </div></span></p><p><span style="font-weight: 400;">Building an online community lets you foster direct relationships with previous and current learners, allowing you to engage with your target audience in ways that a regular sales page or website won’t let you. </span></p><p><span style="font-weight: 400;">By creating an</span><a href="https://www.thinkific.com/blog/community-statistics/"><span style="font-weight: 400;"> online community</span></a><span style="font-weight: 400;">, you give your students the space to ask you questions, share their learning experience, and give you feedback (directly or indirectly) about what your course does well and what it might be missing. You can also watch your learners grow.</span></p><blockquote><p><span style="font-weight: 400;">“My first round of BAM graduated two years ago and they’re able to network and respond to newer members’ questions in the Slack community, as well as share their experiences, insights and stories of their journey.”</span></p><p><span style="font-weight: 400;">– KAT LEE, THINKIFIC COURSE CREATOR</span></p></blockquote><p><span style="font-weight: 400;">An online community can also function as an extension of your marketing strategy. When you ‘own’ a community, you have constant access to your target market that no algorithm can take away from you. You can use this access to build authority in your niche and generate more revenue. </span></p><p><span style="font-weight: 400;">Just remember, as the </span><a href="https://www.thinkific.com/blog/what-does-a-community-manager-do/"><span style="font-weight: 400;">community manager</span></a><span style="font-weight: 400;">, it’s also your responsibility to keep the community machine oiled and the wheels turning. This might include:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Sharing themed posts for each day of the week</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Asking questions to spark conversations</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Answering questions yourself or calling on others to share their tips</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Enforcing </span><a href="https://www.thinkific.com/blog/how-to-create-community-guidelines-examples-template/"><span style="font-weight: 400;">community rules and guidelines</span></a><span style="font-weight: 400;"> to ensure the safety of your members</span></li></ul><p><span style="font-weight: 400;">And most importantly, it’s your responsibility to make sure you </span><b>give more than you ask</b><span style="font-weight: 400;">. Your students will quickly see through you if your community is nothing more than a marketing tool. So whatever you do, </span><b>put people first</b><span style="font-weight: 400;">. </span></p><blockquote><p><span style="font-weight: 400;">“For me, a membership is more effective than a one-off course because every single month I can check in with my students and watch them grow. Business has ups and downs and it’s never going to be perfect. I want to be there for all of it, and that’s what I love about the membership framework.”</span></p><p><span style="font-weight: 400;">– AMANDA SCHONBERG, THINKIFIC COURSE CREATOR AND MEMBERSHIP SITE OWNER</span></p></blockquote><p><b>Related:</b> <a href="https://www.thinkific.com/blog/membership-site-examples/"><span style="font-weight: 400;">13 Membership Site Examples That Will Inspire You</span></a></p><p><span style="font-weight: 400;">As well as improving the online course experience for your learners, an engaged, committed community can become the perfect space for generating new ideas, testing future products, and gathering valuable feedback to help you keep improving your offering and create the best possible experience for your customers.</span></p><h2><span style="font-weight: 400;">Learn how to create an online course and start making money from your expertise today</span></h2><p><span style="font-weight: 400;">The process of creating an </span><a href="https://www.thinkific.com/create-and-sell-online-courses/"><span style="font-weight: 400;">online course</span></a><span style="font-weight: 400;"> can be hugely rewarding – especially if you’re able to create a resource that is genuinely helpful, valuable, and even life changing for your target audience.</span></p><p><span style="font-weight: 400;">If you have expertise and experience that you want to share with the world, now is the time to start. These 10 steps cover what to expect from the journey of creating, marketing, and selling online courses – all that’s left to do is for you to take the plunge. </span></p><p><span style="font-weight: 400;">And if you need more inspiration, check out our </span><a href="https://www.thinkific.com/blog/category/inspiration/"><span style="font-weight: 400;">Creator Stories</span></a><span style="font-weight: 400;"> from people who started where you are today.</span></p><blockquote><p><span style="font-weight: 400;">“It’s never been easier to build your own course with all of the amazing tools that are offered nowadays to content creators… If I could do it in my living room on my laptop and make $1.3M in sales, you can do it too.”</span></p><p><span style="font-weight: 400;">– LOLA MELANI, THINKIFIC COURSE CREATOR</span></p></blockquote><p><b>Launch your online learning product for free </b></p><p><a href="https://courses.thinkific.com/onboarding/steps/account"><span style="font-weight: 400;">Use Thinkific</span></a><span style="font-weight: 400;"> to create, market, and sell online courses, lead magnets, communities, and memberships — all from a single platform.</span></p><p><a href="https://courses.thinkific.com/onboarding/steps/account"><img loading="lazy" decoding="async" class="aligncenter wp-image-34107 size-full" src="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990.png" alt="" width="970" height="250" srcset="https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990.png 970w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-300x77.png 300w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-768x198.png 768w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-600x155.png 600w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-480x124.png 480w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-348x90.png 348w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-950x245.png 950w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-800x206.png 800w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-960x247.png 960w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-700x180.png 700w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-320x82.png 320w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-120x31.png 120w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-200x52.png 200w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-280x72.png 280w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-640x165.png 640w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-50x13.png 50w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-40x10.png 40w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-317x82.png 317w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-400x103.png 400w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-42x11.png 42w, https://www.thinkific.com/wp-content/uploads/2024/05/unnamed-2024-05-27T091418.990-500x129.png 500w" sizes="(max-width: 970px) 100vw, 970px" /></a></p><hr /><p><em>This blog was originally published in September 2021, it’s since been updated in May 2024 to include new information. </em></p></div><div class="social__container"><h4 class="social__header">Share this article</h4><a aria-label="Share on Twitter" class="social__link" href="https://twitter.com/intent/tweet?text=10 Steps To Creating A 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audiences.</p></div></div></section><div style="padding: 30px; background-color: #081826; margin: 20px;"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script>hbspt.forms.create({ region: "na1", portalId: "21966311", formId: "d6af18af-372f-43cf-b0c5-f3faa9d89551" });</script> </div></article><div class="blog-sidebar__container"> <span class="blog-sidebar__header">Most Popular</span><ul class="blog-sidebar__popular-container"><li class="blog-sidebar__popular-post"> <a href="https://www.thinkific.com/blog/online-course-planning-templates/"> How to Plan an Online Course (Templates & Tips) </a></li><li class="blog-sidebar__popular-post"> <a href="https://www.thinkific.com/blog/pricing-online-courses/"> How to Price Your Online Course (Complete Guide to Course Pricing) </a></li><li class="blog-sidebar__popular-post"> <a href="https://www.thinkific.com/blog/how-to-create-an-effective-course-outline/"> How To Create An Effective Course 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