Subsidiary Strategy and Importance of Standards: Re-Interpreting the Integration-Responsiveness Framework

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Importance of Standards: Re-Interpreting the Integration-Responsiveness Framework</title> <meta name="description" content="Subsidiary Strategy and Importance of Standards: Re-Interpreting the Integration-Responsiveness Framework"> <meta name="keywords" content="FDI, firm-level data, standards, subsidiary strategy"> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=no"> <meta charset="utf-8"> <link href="https://cdn.waset.org/favicon.ico" type="image/x-icon" rel="shortcut icon"> <link href="https://cdn.waset.org/static/plugins/bootstrap-4.2.1/css/bootstrap.min.css" rel="stylesheet"> <link href="https://cdn.waset.org/static/plugins/fontawesome/css/all.min.css" rel="stylesheet"> <link href="https://cdn.waset.org/static/css/site.css?v=150220211555" rel="stylesheet"> </head> <body> <header> <div class="container"> <nav class="navbar navbar-expand-lg navbar-light"> <a class="navbar-brand" href="https://waset.org"> <img 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publication-listing mt-3 mb-3"> <h5 class="card-header" style="font-size:.9rem">Subsidiary Strategy and Importance of Standards: Re-Interpreting the Integration-Responsiveness Framework</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Jo-Ann%20M%C3%BCller">Jo-Ann M眉ller</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The integration-responsiveness (IR) framework presents four distinct internationalization strategies which differ depending on the extent of pressure the company faces for local responsiveness and global integration. This study applies the framework to standards by examining differences in the relative importance of three types of standards depending on the role the subsidiary plays within the corporate group. Hypotheses are tested empirically in a two-stage procedure. First, the subsidiaries are grouped performing cluster analysis. In the second step, the relationship between cluster affiliation and subsidiary strategy is tested using multinomial Probit estimation. While the level of local responsiveness of a firm relates to the relative importance of national and international formal standards, the degree of vertical integration is associated with the application of internal company. <iframe src="https://publications.waset.org/abstracts/48353.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=FDI" title="FDI">FDI</a>, <a href="https://publications.waset.org/abstracts/search?q=firm-level%20data" title=" firm-level data"> firm-level data</a>, <a href="https://publications.waset.org/abstracts/search?q=standards" title=" standards"> standards</a>, <a href="https://publications.waset.org/abstracts/search?q=subsidiary%20strategy" title=" subsidiary strategy"> subsidiary strategy</a> </p> <a 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Subsidiary Strategy and Importance of Standards: Re-Interpreting the Integration-Responsiveness Framework