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NetLine: Intentive

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} else { $('#mainnav').removeClass('solid'); } }); </script> <section class="billboard intentive"> <div class="wrapper"> <h1> <b>INTENTIVE</b> Buyer-Level<br> Intent Data </h1> <p class="copy" style="max-width:550px;"> Actions speak louder than ICPs. INTENTIVE delivers 1st party sourced, fully permissioned, online and offline buyer-level intent data. </p> <div class="links"> <a href="https://portal.netline.com/portal0000/?ch=2024nlwpfintpr" class="cta">Get Started</a> <a href="/netline0031/?d=contsales&k=2024nlwpfintcu" class="cta talk">Talk to our Experts</a> </div> </div> <!-- wrapper end --> </section> <!-- billboard end --> <section class="reveal"> <div class="wrapper"> <h2> What Can You Accomplish with Buyer-Level Intent Data? </h2> <div class="topgrid"> <div> <img src="https://img.netline.com/images/netline/www/marketers_nextstep_diagram_generic.png" border="0" alt="Diagram"> </div> <div> <h2> Reveal In-Market Buyers </h2> <p> Separate the curious from the serious. Engage decision makers who are actively researching solutions like yours. </p> </div> </div> <!-- end topgrid --> </div> <!-- end wrapper --> </section> <section class="understand"> <div class="wrapper"> <div class="topgrid"> <div> <img src="https://img.netline.com/images/netline/www/marketers_learn_diagram_generic.png" border="0" alt="Diagram"> </div> <div> <h2> Understand Buyer Interests and Activities </h2> <p> Go from the persona to the person. Reveal your buyers' interests, understand their journey, and know when they're in-market. </p> </div> </div> <!-- end topgrid --> </div> <!-- end wrapper --> </section> <section class="accelerate"> <div class="wrapper"> <div class="topgrid"> <div> <img src="https://img.netline.com/images/netline/www/technology_speedcycle_diagram_generic.png" border="0" alt="Diagram"> </div> <div> <h2> Accelerate the Buyer's Journey </h2> <p> Turn intent into action. Find your best buyers and engage them with precision, priority, and purpose. </p> </div> </div> <!-- end topgrid --> </div> <!-- end wrapper --> </section> <section class="inaction"> <div class="wrapper"> <div class="whygrid"> <div> <h3> Why Intent Data? </h3> <p> Intent data gives your marketing and sales teams insights into when prospects are actively researching solutions like yours, helping you understand and prioritize those who are in-market. </p> <p> But there's always been a limitation: Traditional intent data stops at the account level. </p> <p> <strong> It's time for a change. </strong> </p> </div> <div> <h3> Why <span>INTENTIVE</span>? </h3> <p> Introducing INTENTIVE, the only buyer-level intent data solution that delivers real-time insights to reveal who within an account is actively expressing intent, what actions they take, when those actions happen, and where those actions occur &ndash; online, offline, on your content and website, and beyond. </p> <p> <strong> Welcome to the next frontier. </strong> </p> </div> </div> <!-- end whygrid --> <h4 class="overline">INTENTIVE In Action:</h4> <div class="inactiongrid"> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_intelligence.png" border="0" alt="icon"> <h4>Target Account List Creation</h4> <p> <span>70%</span> Greater Average Intent </p> <p> <span>2.5x</span> More Confirmed Projects </p> <p> <span>2.5x</span> More High-Intent Accounts (Intent Score 4/5) </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_advertising.png" border="0" alt="icon"> <h4>Account-Based Advertising</h4> <p> <span>10%</span> More Accounts Reached </p> <p> <span>73%</span> More Accounts Engaged </p> <p> <span>60%</span> Greater CTR </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_accountbased.png" border="0" alt="icon"> <h4>Account-Based Content Syndication</h4> <p> <span>3x</span> Fewer Impressions Needed </p> <p> <span>3x</span> Faster Campaign Collection </p> </div> </div> <!-- end inactiongrid --> </div> <!-- end wrapper --> </section> <section class="questions"> <div class="wrapper"> <div class="duogrid top"> <div> <h2> What Sets <span>INTENTIVE</span> Apart? </h2> <p> For years, the industry has emphasized, "Accounts don't make decisions, people do." </p> <p> Yet existing intent solutions only offer account-level insights, lacking transparency into which individuals in an account are expressing intent. </p> <p> As buying committees grow larger and more complex, account-level insights are no longer good enough. </p> </div> <div> <h2> <span>Buyer</span>-Level Intent Goes Deeper Than Accounts. </h2> <p> INTENTIVE delivers fully permissioned, 1st party sourced buyer-level intent data, revealing the most active individuals in an account, their confirmed projects and timelines, online behaviors, and exclusive offline, in-person event activities. </p> <p> The result? Tailored, actionable insights driven by intent and uniquely surfaced for every individual. </p> </div> </div> <!-- end duogrid top --> <div class="quadgrid"> <div> <h2>Who</h2> Is Expressing Intent </div> <div> <h2>What</h2> Actions They Take </div> <div> <h2>When</h2> Those Actions Happen </div> <div> <h2>Where</h2> Those Actions Occur </div> </div> <!-- end quadgrid --> <div class="duogrid bot"> <div> <div class="head"> <img src="https://img.netline.com/images/netline/www/intentive_whowhat_intent.webp" alt="photo"> <h3> Intent That's <br>More Than Just Pageviews </h3> </div> <p> The majority of intent data available today relies directly on pageviews, a fleeting behavior that lasts mere seconds (if not milliseconds) and is a poor indicator of true intent. </p> <p> INTENTIVE offers a comprehensive analysis of a buyer's full range of activities, behaviors, and signals. From webpage visits to physical event attendance, INTENTIVE provides a holistic view. </p> </div> <div> <div class="head"> <img src="https://img.netline.com/images/netline/www/intentive_whowhat_behaviors.webp" alt="photo"> <h3> See Buyer <br> Behaviors Beyond Your Own Content and Website </h3> </div> <p> You only see 2% of a buyer's entire journey &ndash; most of their time is spent outside of the channels you can directly track. How can you effectively engage your buyers when they're not on your website, interacting with your content, or in your MAP or CRM? </p> <p> INTENTIVE reveals the other 98%. Gain full transparency into your buyer's journey no matter where they engage, powered by insights from over 6.2M 1st party content registrations from NetLine鈥檚 lead generation platform and billions of data points from Informa Events. </p> </div> <div> <div class="head"> <img src="https://img.netline.com/images/netline/www/intentive_whowhat_blend.webp" alt="photo"> <h3> An Exclusive <br>Blend of Online <br> and Offline Event Intent Data </h3> </div> <p> Buyers may spend over two-thirds of their buying journey online, but in-person event activities are some of the strongest signals of intent. Now, with insights powered by Informa Events, volumes of offline event data are readily accessible to you. </p> <p> From online research and content registrations to in-person event data that gets down to the exact sessions that an individual attends, INTENTIVE enables you to create a comprehensive profile of your buyers no matter where or how they engage. </p> </div> <div> <div class="head"> <img src="https://img.netline.com/images/netline/www/intentive_whowhat_projects.webp" alt="photo"> <h3> Confirmed <br>Projects and Purchase Timelines </h3> </div> <p> Confirmed Projects from INTENTIVE create a window into an individual's unique buying journey, revealing their engagement history, online and offline activities, topic interests, areas of focus, and expected timelines to purchase. </p> <p> Now, it's easier than ever to connect the dots of your buyer鈥檚 journey, prioritize outreach, and deliver the right message to the right person &ndash; every time. </p> </div> </div> <!-- end duogrid bottom --> </div> <!-- end wrapper --> </section> <section class="howworks"> <div class="wrapper"> <p class="overline"> How It Works </p> <h2> Harness the Power of INTENTIVE<br> Buyer-Level Intent Data </h2> <div class="duogrid top"> <p> NetLine empowers GTM teams with buyer-level insights to eliminate guesswork, engage in-market buyers, and accelerate business results. </p> <a href="/netline0031/?d=contsales&k=2024nlwpfintcu" class="cta">Request a Demo</a> </div> <h4 class="overline"> Bring Your Buyers to Light </h4> <p style="text-align:center;"> INTENTIVE reports on billions of buyer-level signals and activities </p> <div class="quincegrid"> <div> <h2>285+</h2> Buyer-Level Activities </div> <div> <h2>11k</h2> Topics </div> <!-- <div> <h2>300k+</h2> Keywords </div> --> <div> <h2>240+</h2> Industries </div> <div> <h2>37m+</h2> Persona and Account Attributes </div> <div> <h2>100m</h2> Offline Activities <span>via Informa Events</span> </div> </div> <!-- end sixgrid --> </div> <!-- end wrapper --> </section> <section class="howworks bot"> <div class="wrapper"> <div class="duogrid bot"> <div> <img src="https://img.netline.com/images/netline/www/intentive_howworks_select.png" alt="Select"> <p> <span>Select Your<br>Preferred Topics</span> Explore 11K+ topics spanning 240+ industries. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/intentive_howworks_apply.png" alt="Apply"> <p> <span>Apply Audience Filters Aligned With Your ICP</span> Identify ideal buyers using 37M+ persona and account attributes &ndash; from job specifics to firmographic details. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/intentive_howworks_discover.png" alt="Discover" class="shift"> <p> <span>Discover In-Market Accounts and Buyers</span> Pinpoint active accounts and individual buyers truly ready to engage &ndash; not just those that match your ICP. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/intentive_howworks_identify.png" alt="Identify"> <p> <span>Identify The Individuals Demonstrating Intent</span> Find the needle in the account-level haystack, revealing the most active personas within your target accounts. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/intentive_howworks_track.png" alt="Track"> <p> <span>Track Buyer-Level Trends, Activities, and Confirmed Projects</span> See your buyer's entire journey whether it's happening online, offline, on your own content, or beyond &ndash; tracking over 285+ online actions and 100M+ offline event activities. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/intentive_howworks_alerts.png" alt="Alerts" class="shift"> <p> <span>Get Daily Email Alerts For Buyer Activity</span> Set daily email notifications to stay informed about the buyer activities that signal intent. Monitor the accounts you know and discover new accounts that may not even be on your radar (yet). </p> </div> <div> <img src="https://img.netline.com/images/netline/www/intentive_howworks_deliver.png" alt="Deliver" class="shift selfshadow"> <p> <span>Deliver Insights Across Your Map, CRM, and Tech Stack</span> Equip sales teams with real-time data to prioritize prospects, tailor outreach strategies, and take immediate action. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/intentive_howworks_personalize.png" alt="Personalize" class="shift"> <p> <span>Personalize Content And Drive Demand with Your Best Buyers</span> Leverage buyer-level intent data to craft personalized, timely, and relevant content, fine-tune account lists, optimize spend and resources, and boost performance and ROI across every touchpoint. </p> </div> </div> <!-- end duogrid bot --> </div> <!-- end wrapper --> </section> <section class="source"> <div class="wrapper"> <div class="callout"> <h2> How Does INTENTIVE Source its Buyer-Level Intent Data? </h2> <p> INTENTIVE buyer-level intent data is 1st party sourced, fully permissioned and voluntarily provided. </p> <div class="triogrid"> <div> <h3> <span>01:</span> The NetLine Lead Generation Platform </h3> <p> INTENTIVE harnesses data from the global content consumption behaviors that occur across the NetLine Lead Generation Platform. </p> </div> <div> <h3> <span>02:</span> Informa Brand and Publisher Portfolios </h3> <p> INTENTIVE analyzes data from Informa's all-star portfolio, encompassing more than 3K+ unique areas of interest and 2B+ monthly interactions from B2B professionals. </p> </div> <div> <h3> <span>03:</span> Informa Event <br>Intent </h3> <p> INTENTIVE ingests offline event registration and attendance data from Informa, the largest owner and operator of physical events in the world, delivering over 500+ B2B events each year. </p> </div> </div> <!-- end triogrid --> </div> </div> <!-- end wrapper --> </section> <section class="howuse"> <div class="wrapper"> <h2> How GTM Teams Use<br> INTENTIVE Buyer-Level<br> Intent Data </h2> <div class="grid"> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_intelligence.png" border="0" alt="Buyer Intelligence"> <h3> Buyer Intelligence, Research, and Discovery </h3> <p> Understand who within an account is actively researching and engaged, identify decision-makers, and uncover timelines, interests, activities, and pain points. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_advertising.png" border="0" alt="Buyer and Account Prioritization"> <h3> Buyer And Account Prioritization </h3> <p> Account-level insights only get you so far. Optimize your time and resources for maximum impact by prioritizing the specific individuals who are most active within your best-fit accounts. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_accountbased.png" border="0" alt="Account-Based Marketing"> <h3> Account-Based Marketing and Digital Advertising </h3> <p> See who's in-market with 1st party sourced buyer-level intent data. Improve digital ad spend and ABM performance and reach your most promising accounts and buyers actively researching topics related to you. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_buyerlevel.png" border="0" alt="Buyer-Level Personalization"> <h3> Buyer-Level<br> Personalization </h3> <p> Know what your buyers are searching for, when they're most engaged, and who is searching. Create and deliver personalized, high-impact content and experiences based on their specific journey stage, pain points, and timelines to purchase. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/intentive_howuse_icon_sales.png" border="0" alt="Sales Acceleration"> <h3> Sales <br>Acceleration </h3> <p> Make every sales rep a star seller. 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