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NetLine: Marketing

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o = d.getElementsByTagName('script')[0]; e.async = 1; e.src = roundtripUrl; o.parentNode.insertBefore(e, o); })(window, document); adroll.track("pageView"); </script> <nav id="mainnav"> <div class="row"> <a id="logo" href="/" title="NetLine">NetLine</a> <ul id="topmenu"> <li><a href="/whynetline.html">Why NetLine</a> <li><a>Platform</a> <ul> <li><a href="/platform/intentive.html">Buyer-Level Intent Data</a></li> <li><a href="/platform/content-syndication.html">Content Syndication Lead Generation</a></li> <li><a href="/platform/integrations.html">Integrations</a></li> </ul> </li> <li><a class="has-children">Solutions</a> <ul class="tert"> <li class="tert"><a class="has-children">Teams</a> <ul> <li><a href="/solutions/marketing.html">Marketing</a></li> <li><a href="/solutions/sales.html">Sales</a></li> <li><a href="/solutions/agencies.html">Agencies</a></li> </ul> </li> <li class="tert"><a class="has-children">Industries</a> <ul> <li><a href="/solutions/technology.html">Technology</a></li> <li><a href="/solutions/professional-services.html">Professional Services</a></li> </ul> </li> </ul> </li> <li><a href="/publisherplatform.html">For Publishers</a></li> <li><a href="/resources.html" class="has-children">Resources</a> <ul> <li><a href="/our-clients.html">Our Clients</a></li> <li><a href="/audienceexplorer.html">Audience Explorer</a></li> <li><a href="https://academy.netline.com" target="_blank" rel="noopener">NetLine Academy</a></li> <li><a href="/resources.html#featured">Featured Research</a></li> <li><a href="/netline-news.html">Newsroom</a></li> <li><a href="https://blog.netline.com" target="_blank" rel="noopener">Blog</a></li> </ul> </li> <li><a href="/about.html" class="has-children">About</a> <ul> <li><a href="/about.html#promise">Our Promise</a></li> <li><a href="/about.html#leadership">Our Leadership</a></li> <li><a href="/about.html#expertise">Our Expertise</a></li> <li><a href="/about.html#network">Our Network</a></li> <li><a href="/about.html#partners">Our Partners</a></li> <li><a href="/about.html#locations">Our Locations</a></li> <li><a href="/career-opportunities.html">Careers</a></li> </ul> </li> <li class="mobileitem"><a href="https://portal.netline.com/login/?k=" target="_blank" rel="noopener">Login</a></li> <li class="mobileitem"><a href="/netline0031/?k=">Contact Us</a></li> </ul> <div id="topcontact"> <a href="https://portal.netline.com/login/?k=" target="_blank" rel="noopener">login</a>|<a href="/netline0031/?k=">contact us</a> </div> <div id="mobilemenu"> </div> </div> </nav> </header> <script> $(window).scroll(function(){ if ($(this).scrollTop() > 80) { $('#mainnav').addClass('solid'); } else { $('#mainnav').removeClass('solid'); } }); </script> <section class="billboard marketers"> <div class="wrapper"> <p class="overline"> Intent Data & Lead Gen Solutions For Marketers </p> <h1> Engage Your Whole Buyer's Journey </h1> <p class="copy" style="max-width:900px;"> Reveal in-market buyers, engage them at every step of their buying journey, and grow business faster with lead generation and 1st party sourced buyer-level intent data solutions. </p> <div class="links"> <a href="https://portal.netline.com/portal0000/?ch=2024nlwpmpr" class="cta">Get Started</a> <a href="/netline0031/?d=contsales&k=2024nlwpmcu" class="cta talk">Talk to Our Experts</a> </div> </div> <!-- wrapper end --> </section> <!-- billboard end --> <section class="billsub"> <div class="wrapper"> <div class="grid"> <div class="problem"> <p class="overline"> The Problem: </p> <h2> You Only See 2% of Your Buyer's Entire Journey. </h2> <p> You can't meaningfully engage your buyers when you can't see the full extent of their journey. How can you understand who your buyers are, discern their needs, and reveal their readiness to purchase? </p> </div> <div class="solution"> <p class="overline"> The Solution: </p> <h2> Stop the Guesswork. Deliver Results. </h2> <p> Escape the black hole of B2B marketing with 1st party sourced, buyer-level intent data and content syndication lead generation. </p> <a href="/netline0031/?d=contsales&k=2024nlwpmcu" class="cta">See NetLine in Action</a> </div> </div> </div> <!-- wrapper end --> </section> <!-- billsub end --> <section class="accomplish"> <div class="wrapper"> <h2> What Can Your Marketing<br> Team Accomplish With NetLine? </h2> <div class="grid"> <div> <img src="https://img.netline.com/images/netline/www/marketers_accomplish_reveal_outlines.png" border="0" alt="Reveal Decision Makers"> <h3> <span>Reveal</span> Decision Makers </h3> <p> Go deeper into target accounts with buyer-level intent data to uncover the decision makers actively researching solutions like yours or who may be looking into your competition. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_accomplish_reach_outlines.png" border="0" alt="Reach the Right Buyers"> <h3> <span>Reach</span> the Right Buyers </h3> <p> Connect your content with the right buyers to build meaningful connections and give them exactly what they're looking for exactly when they need it. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_accomplish_generate_outlines.png" border="0" alt="Generate High-Quality Leads"> <h3> <span>Generate</span> High-Quality Leads </h3> <p> Find your best-qualified leads and serve up personalized, demand-generating content to ignite their interest and spark conversion. </p> </div> </div> <!-- end grid --> </div> <!-- wrapper end --> </section> <!-- accomplish end --> <section class="stories"> <div class="wrapper"> <div class="callout"> <h2>Danielle Amato Says...</h2> <div class="grid"> <div> <img src="https://img.netline.com/images/netline/www/marketers_headshot_amato.webp" alt="Danielle Amato" border="0"> </div> <div> <p class="quote">The amount of quantitative and qualitative data we received from NetLine was amazing. In real-time, we could customize reports and break down the data in ways that were most useful to myself and leadership. We're thrilled with the results. NetLine has truly been a win." </p> <p class="attribution"> Danielle Amato<br> Segment Marketing Leader, Mercer </p> <div class="links"> <a href="/our-clients.html" class="cta">Read On</a> <a href="/our-clients.html#testimonials" class="cta more">More Case Studies</a> </div> </div> </div> <!-- end grid --> </div> <!-- end callout --> </div> <!-- wrapper end --> </section> <!-- stories end --> <section class="clients"> <div class="wrapper"> </div> <!-- end wrapper --> <section class="clientlogobox"> <div id="clientlogos"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_accessintelligence.png" alt="Access Intelligence"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_autodesk.png" alt="Autodesk"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_cencora.png" alt="Cencora"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_cglife.png" alt="CG Life"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_comcast.png" alt="Comcast"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_doit.png" alt="DoiT International"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_empeon.png" alt="Empeon"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_globalization.png" alt="Globalization Partners LLC"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_haymarket.png" alt="Haymarket Media"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_labelium.png" alt="Labelium"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_mercer.png" alt="Mercer Government"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_opentext.png" alt="OpenText"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_publicis.png" alt="Publicis Sapient"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_questex.png" alt="Questex"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_sage.png" alt="Sage"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_sandvik.png" alt="Sandvik Mining and Rock Technology"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_teconnectivity.png" alt="TE Connectivity"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_wso2.png" alt="WSO2 Inc"> <img src="https://img.netline.com/images/netline/www/lp_clientlogo_ziptek.png" alt="Zibtek"> </div> </section> <!-- client logo crawler end --> <script src="/js/crawler.js" type="text/javascript" ></script> <script> marqueeInit({ uniqueid: 'clientlogos', style: { }, inc: 2, //speed - pixel increment for each iteration of this marquee's movement mouse: 'pause', //mouseover behavior ('pause' 'cursor driven' or false) moveatleast: 2, neutral: 150, savedirection: true, random: false }); </script> </section> <!-- end clients scroller --> <section class="howuse"> <div class="wrapper"> <h2> How Marketers<br> Use NetLine </h2> <p> Content syndication, lead generation, and<br> buyer-level intent data solutions. </p> <div class="grid"> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_intelligence.png" border="0" alt="Buyer Intelligence"> <h3> Buyer Intelligence, Research, and Discovery </h3> <p> Why stop at the account level? Leverage buyer-level intent and engagement data to instantly learn about your buyers and their journey, identify decision makers who are ready to make a move, and reveal timelines, interests, and pain points. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_hqlg.png" border="0" alt="High-Quality Lead Generation"> <h3> High-Quality<br> Lead Generation </h3> <p> Use your content to connect with in-market buyers, reach decision makers, and engage your best audiences using the largest B2B content syndication network. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_accountbased.png" border="0" alt="Account-Based Marketing"> <h3> Account-Based<br> Marketing </h3> <p> Identify in-market accounts and decision makers, build optimized account lists, drive engagement with dynamic ABM content syndication campaigns, and power sales hand-offs and conversations with timely, relevant insights. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_buyerlevel.png" border="0" alt="Buyer-Level Personalization"> <h3> Buyer-Level<br> Personalization </h3> <p> Know what your buyers are searching for, when they're engaged, and who is searching. Deliver personalized, high- impact content and experiences based on their specific interests, pain points, and timelines to purchase. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_advertising.png" border="0" alt="Digital Advertising"> <h3> Digital<br> Advertising </h3> <p> Immediately see who's in-market with first party sourced intent data. Prioritize your targets, improve ad performance, optimize spend, and reach accounts and buyers actively researching topics related to you. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_howuse_icon_retention.png" border="0" alt="Customer Retention and Growth"> <h3> Customer Retention<br> and Growth </h3> <p> Keep a watchful eye on customers, monitor those who may be engaging with competitors, reveal upsell and cross-sell opportunities, and reduce churn using intent data. </p> </div> </div> <!-- end grid --> </div> <!-- end wrapper --> </section> <!-- end howuse --> <section class="intentive"> <div class="wrapper"> <p class="overline"> NetLine INTENTIVE </p> <h1> 1st Party Sourced<br> Buyer-Level Intent Data </h1> <p> <strong> Learn about your audiences with full transparency into your buyer's journey. </strong> </p> <p> Stop relying on 3rd party account-level intent data. With NetLine's INTENTIVE, you'll reveal decision makers who are ready to buy, uncover buying signals, and connect with your best buyers with the right message at the right time. </p> <a href="/netline0031/?d=contsales&k=2024nlwpmcu" class="cta">Request a Demo</a> <div class="grid"> <div> <span>11k</span><br> Topics </div> <div> <span>247</span><br> Industries </div> <div> <span>37M</span><br> Audience Filters </div> <div> <span>100M</span><br> Offline Activities<br> <em>Via Informa Events</em> </div> </div> <!-- end grid --> </div> <!-- end wrapper --> </section> <!-- end intentive --> <section class="learn"> <div class="wrapper"> <div class="topgrid"> <div> <h2> Instantly Learn What Your Buyers Really Care About </h2> <p> Not all intent data is created equal, and not every buyer is the same. That's why NetLine's data orchestrates millions of 1st party sourced datapoints, considering the persona, their confirmed projects, online behaviors, and exclusive offline, in-person event activities. </p> <p> The result? Tailored, actionable insights driven by intent and uniquely surfaced for every individual. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_learn_diagram_generic.png" border="0" alt="Diagram"> </div> </div> <!-- end topgrid --> <div class="botgrid"> <div> <h3> 1st-Party, Buyer-Level Intent Data </h3> <p> You need more than trending keywords, page views, and 3rd party signals. INTENTIVE helps you instantly understand who active buyers are, what they're searching for, and how to engage them. </p> </div> <div> <h3> See Buyers' Entire Journey, Even Offline </h3> <p> From digital interactions to in-person event registration data, session attendance, and topics that pique their interest powered by Informa events, NetLine helps you understand your buyers no matter who they are or where they engage. </p> </div> <div> <h3> Confirmed Projects and Timelines </h3> <p> NetLine's confirmed projects track individuals' unique buying signals, top priorities, and declared intent. Find decision makers and learn about their pain points, challenges, and expected timelines to invest. </p> </div> </div> <!-- end botgrid --> </div> <!-- end wrapper --> </section> <!-- end learn --> <section class="nextstep"> <div class="wrapper"> <div class="topgrid"> <div> <h2> Give Every<br> Marketing Function An Actionable Next Step </h2> <p> It's harder than ever to discover, engage, and convert buyers. </p> <p> Gain clarity into your target accounts and buyers, uncovering their unique buying journeys, interests, pain points, and purchase timelines. Cut through the noise, deliver content they crave, and accelerate your marketing strategies for maximum impact. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_nextstep_diagram_generic.png" border="0" alt="Diagram"> </div> </div> <!-- end topgrid --> <div class="botgrid"> <div> <h3> Right Buyer, Right Message &ndash; Every Time </h3> <p> Identify and prioritize decision makers who are ready to make moves. Reveal topics they're engaging with, see a blend of their unique online and offline activities, and understand their interests, challenges, and timelines. </p> </div> <div> <h3> Next-Level Marketing Playbooks </h3> <p> Fine-tune your target account lists, optimize digital ad spend, personalize your marketing playbooks, and drive performance and ROI for all your marketing efforts. </p> </div> <div> <h3> Intent-Powered Personalization </h3> <p> Connect your buyers with the content they crave most. See what buyers are searching for and how they're engaging online and offline. Create personalized nurture streams, tailor messages, and build trust to accelerate conversion. </p> </div> </div> <!-- end botgrid --> </div> <!-- end wrapper --> </section> <!-- end nextstep --> <section class="buildsales"> <div class="wrapper"> <div class="topgrid"> <div> <h2> Build Sales<br> & Marketing<br> Efficiency </h2> <p> Intent data is only as useful as its ability to be activated. </p> <p> Integrate INTENTIVE into your existing ecosystem of sales and marketing tools. Create efficiency, enhance campaigns and workflows, and scale operational excellence. </p> </div> <div> <img src="https://img.netline.com/images/netline/www/marketers_buildsales_diagram_generic.png" border="0" alt="Diagram"> </div> </div> <!-- end topgrid --> <div class="botgrid"> <div> <h3> CRM Integrations </h3> <p> INTENTIVE works seamlessly with Salesforce and HubSpot, delivering actionable insights to prioritize sales prospects, personalize outreach, build segmented campaigns and workflows, and accelerate growth. </p> </div> <div> <h3> An Expanding Partner Ecosystem </h3> <p> Send insights to any marketing or sales tool. With 90-day historical data at your fingertips, INTENTIVE's Global Export lets you select the fields you want, apply custom filters, and leverage that data across your tech stack. </p> </div> <div> <h3> Synchronized Sales And Marketing </h3> <p> Arm your entire revenue team with data and insights. Create dynamic lists in your CRM to spotlight trending accounts, build custom alerts, and execute tailored campaigns and workflows to nurture and engage leads. </p> </div> </div> <!-- end botgrid --> </div> <!-- end wrapper --> </section> <!-- end buildsales --> <section class="hqlg"> <div class="wrapper"> <p class="overline"> NetLine Content Syndication </p> <h1> High-Quality Lead<br> Generation </h1> <p class="copy"> <strong> Your content deserves to convert. </strong> <br><br> Amplify your reach, connect with decision makers, and generate net new, high-quality leads. Leverage the largest B2B content syndication lead generation network to engage your buyers where they are already researching their business needs. Lead generation success starts here. </p> <div class="links"> <a href="https://portal.netline.com/portal0000/?ch=2024nlwpmpr" class="cta">Get Started for Free</a> <a href="/netline0031/?d=contsales&k=2024nlwpmcu" class="cta talk">Talk to an Expert</a> </div> <div class="statgrid"> <div> <span>125M</span><br> Unique Monthly Visitors </div> <div> <span>700K</span><br> First Party Leads Per Month </div> <div> <span>37M</span><br> Audience Filters </div> <div> <span>15K</span><br> Web & Publisher Properties </div> </div> <!-- end grid --> </div> <!-- end wrapper --> </section> <!-- end hqlg --> <section class="generate light"> <div class="wrapper"> <div class="topgrid"> <div> <img src="https://img.netline.com/images/netline/www/marketers_hql_diagram.png" border="0" alt="Diagram"> </div> <div> <h2> Engage In-Market Prospects to Fuel Your Pipeline </h2> <p> With NetLine's content syndication platform, you鈥檒l run dynamic and targeted campaigns, reach more decision makers actively seeking solutions, only pay for the leads that meet your criteria, and generate the net new high-quality leads you need to prime your pipeline and achieve your revenue goals. </p> </div> </div> <!-- end topgrid --> <div class="botgrid"> <div> <h3> Only Pay for Leads That Match Your Filters </h3> <p> Target your unique ICP with over 37 million filtering variations, connecting directly with decision makers who are actively researching relevant topics and only ever paying for leads that match your needs. </p> </div> <div> <h3> Reach New Audiences on Relevant Sites </h3> <p> Expand reach with NetLine's B2B network spanning 15,000 publishers and 10 promotional channels. With access to news sites, blogs, resource libraries, newsletters, and more, your content works harder and smarter. </p> </div> <div> <h3> Accelerate Results and ROI </h3> <p> Go beyond your website, CRM, and marketing automation systems syndicated content. Uncover more in-market buyers, generate a steady stream of high-quality leads, boost pipeline, and drive growth at scale. </p> </div> </div> <!-- end botgrid --> </div> <!-- end wrapper --> </section> <!-- end generate --> <section class="control light"> <div class="wrapper"> <div class="topgrid"> <div> <img src="https://img.netline.com/images/netline/www/marketers_control_diagram.png" border="0" alt="Diagram"> </div> <div> <h2> Take Control of<br> Your Lead Gen<br> Campaigns </h2> <p> Join the ranks of over 8,000 B2B marketers who are taking charge of their lead generation efforts with NetLine. Launch campaigns in mere minutes, leveraging our technology to reach a larger pool of qualified buyers, and using your content to captivate, engage, and convert them with our self-service platform. </p> </div> </div> <!-- end topgrid --> <div class="botgrid"> <div> <h3> Launch Campaigns in Minutes </h3> <p> Add your content, select lead filters, set your budget and terms, and prepare for liftoff. With dynamically-built landing pages and native ads, connecting with your buyers has never been easier. </p> </div> <div> <h3> Performance-Based Lead Generation </h3> <p> Take control of your targets, filters, costs, and success like never before to generate leads that meet your exact campaign objectives. The bottom line? If we don't deliver, you don't pay. </p> </div> <div> <h3> Optimize As You Go </h3> <p> Don't wait until a campaign is over to learn from it. Manage multiple campaigns from your dashboard and receive real-time data and advanced insights to optimize your strategy at any time. </p> </div> </div> <!-- end botgrid --> </div> <!-- end wrapper --> </section> <!-- end control --> <section class="morebar"> <div class="wrapper"> <div class="bar"> <p> Ready to accelerate your lead generation strategy?<br> Learn more about NetLine's Full-Service Management services. </p> <a href="/netline0031/?d=contsales&k=2024nlwpmcu" class="cta">Learn more</a> </div> </div> <!-- end wrapper --> </section> <!-- end morebar --> <section class="gaininsights light"> <div class="wrapper"> <div class="topgrid"> <div> <img src="https://img.netline.com/images/netline/www/marketers_gaininsights_diagram.png" border="0" alt="Diagram"> </div> <div> <h2> Gain Detailed<br> Audience Insights<br> & Campaign Reports </h2> <p> Transform your lead generation strategy into your most reliable marketing channel with robust campaign reports and audience insights. Manage and optimize performance, adjust your campaigns in real-time, and seamlessly integrate NetLine into your existing technology stack and ecosystem for swift prioritization, action, and follow-up. </p> </div> </div> <!-- end topgrid --> <div class="botgrid"> <div> <h3> Monitor Campaigns and Leads With Ease </h3> <p> Get a complete view of lead generation activity with campaign dashboards and summary reports, review rejected leads so that no opportunity is missed, and gain insights to improve performance and boost ROI. </p> </div> <div> <h3> Get More From Your Campaign Budgets </h3> <p> Use advanced analytics to optimize your lead generation campaigns and increase ROI. Leverage reports to see lead activity by content and by filter criteria. Pivot your strategy as needed to meet your lead generation goals. </p> </div> <div> <h3> Engage Leads Faster </h3> <p> Ensure no opportunity falls through the cracks with NetLine Connectors. Connect your NetLine instance to your marketing automation platform, CRM solution, or other downstream tool to extend the value of your data. </p> </div> </div> <!-- end botgrid --> </div> <!-- end wrapper --> </section> <!-- end gaininsights --> <section class="g2"> <script> $(function () { $('#g2line').scrollbox({ startDelay: 0, linear: true, step: 1, delay: 0, speed: 20, direction: 'h', distance: 'auto' }); }); </script> <div id="g2line" class="g2badges scroll-img scroll"> <ul style="white-space:nowrap;"> <!-- SUMMER 2022 --> <!-- <li class="item"> <div class="category min">Best Meets<br>Requirements</div> <div class="ribbon yellow">Small Business</div> <div class="year sm">SUMMER<br>2022</div> </li> <li class="item"> <div class="category">Best<br>Support</div> <div class="ribbon green">Small Business</div> <div class="year sm">SUMMER<br>2022</div> </li> <li class="item"> <div class="category">High<br>Performer</div> <div class="ribbon">Enterprise</div> <div class="year 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