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An effective strategy adds value to the Publisher recruitment process, generates increased exposure to the market and establishes loyalty. Each of these allows the program to be more competitive and attractive within its sector. </p><p>There are two target audiences that incentives can be geared towards: the Affiliate or the Customer. </p><p>The following guide provides examples of popular promotions and incentives that will help you create your own bespoke offers. </p><p>It’s very important to create an element of fun in the promotions. The idea is to subconsciously turn a Publisher's routine task into work that is enjoyable. Keep in mind what your competitors are offering and make an effort to gain that competitive edge, but remember to be mindful of your budget when sourcing opportunities! </p> <a name="Competitive_Research_and_Additional_Reading" id="Competitive_Research_and_Additional_Reading"></a><h2> <span class="mw-headline"> Competitive Research and Additional Reading </span></h2> <p>In an effort to understand the competition in the Publisher space, it’s recommended that you look at the following websites to get an idea of what promotions and incentives are being offered across a variety of sectors, as well as exploring Publisher blogs to see what some of the top Publishers in the industry look for in an incentive. </p><p>Link to the Awin Hub <a href="http://hub.awin.com/promotions/" class="external autonumber" title="http://hub.awin.com/promotions/" rel="nofollow" target="_blank">[1]</a> </p><p>Links to the PerformanceIN forum <a href="http://www.affiliates4u.com/forums/affiliate-window-promotions/" class="external text" title="http://www.affiliates4u.com/forums/affiliate-window-promotions/" rel="nofollow" target="_blank">Awin Promotions Sub Forum</a> and the <a href="http://www.affiliates4u.com/forums/merchant-promotions-incentives/" class="external text" title="http://www.affiliates4u.com/forums/merchant-promotions-incentives/" rel="nofollow" target="_blank">Advertiser Promotions & Incentives area</a> </p><p>Blog written by John Lammerton <a href="http://www.lammo.net/affiliate-marketing/58/affiliate-incentives-that-dont-work-and-some-that-do" class="external text" title="http://www.lammo.net/affiliate-marketing/58/affiliate-incentives-that-dont-work-and-some-that-do" rel="nofollow" target="_blank">Affiliate Incentives that don’t work (and some that do!)</a> </p><p>Blog written by Kieron Donoghue <a href="http://www.here.org.uk/2006/02/affiliate-incentives.html" class="external text" title="http://www.here.org.uk/2006/02/affiliate-incentives.html" rel="nofollow" target="_blank">Affiliate Incentives</a> </p><p>These blogs discuss examples of effective and ineffective Publisher incentives that are often offered by Advertisers. The key points of the articles are to ensure that you understand ways to entice your Publishers to do more for your Advertiser program by offering creative and strategic incentives. </p><p>For additional research and understanding of key terms visit the <a href="/index.php/Jargon_Buster" title="Jargon Buster">Jargon Buster</a> within the Awin Wiki. </p> <a name="Examples_of_Promotions_and_Incentives_for_Publishers" id="Examples_of_Promotions_and_Incentives_for_Publishers"></a><h2> <span class="mw-headline"> Examples of Promotions and Incentives for Publishers </span></h2> <p><b>Increasing Default Commission</b> </p><p>This can be an effective incentive to offer to all Publishers joined to the program and commission changes are easily implemented by simply making the commission increase within the Commission Manager tool. </p><p><br /> <b>Performance Based Commission Tiers</b> </p><p>By setting sales targets for Publishers, it can influence them to reach these goals in order to benefit from a higher commission tier. This may push your top performing Publishers but may not necessarily engage your long-tail Publishers if the targets are deemed unachievable. </p><p>Tiers can be based on either the value of confirmed sales hitting a target amount or the number of confirmed sales hitting a target amount. <b>When using this tier system transactions must be validated within 30 days.</b> </p><p><br /> Important: When tiers are introduced, the system will initially look back over a 30 day period and set Publisher commissions accordingly. For further clarification, click <a href="http://vzzwiki.awin.com:82/index.php/Jargon_Buster#Commission_Tiers" class="external text" title="http://vzzwiki.awin.com:82/index.php/Jargon_Buster#Commission_Tiers" rel="nofollow" target="_blank">here</a> </p><p><b>Private Commission</b> </p><p>Privately awarding a selection of your top Publishers enables them to put more financial weight behind their campaigns. This may be in the form of homepage presence, a newsletter feature, or simply building a larger campaign. The larger Publisher partners may request private commissions in order to join your program and begin promoting you. Private commissions are set by entering the changes in the Membership Details tab of the individual Publisher’s account. </p><p><br /> <b>Advertiser Example:</b> </p><p><a href="/index.php/File:Promotionsimage5.JPG" class="image" title="Promotionsimage5.JPG"><img alt="" src="/images/thumb/b/b1/Promotionsimage5.JPG/400px-Promotionsimage5.JPG" width="400" height="161" border="0" /></a> </p><p><b>Launch offer</b> We’re unleashing our campaign with cash incentives of up to £1,500 (in addition to our industry topping standard 30% commission rate) for the revenue you generate - that’s a package not to be sniffed at! </p><p>From May 05 2009 for 4 months we’ll give you: </p><p>• £250 for £2500-£4999 total sales revenue generated (50 to 99 sales at our average basket rate) </p><p>• £600 for £5000-£9,999 total sales revenue generated (100-199 sales at our average basket rate) </p><p>• £1500 for £10,000+ total sales revenue generated (201+ sales at our average basket rate) _____________________________________________________________________________________ </p><p><b>Product Commission Groups</b> </p><p>This option allows you to utilise your budget in a clever way by awarding higher commission levels for different products where there is a greater margin. This option requires some technical integration to ensure that the Advertiser passes the correct basket information at checkout to allow the system to award the right commission amount. </p><p><br /> </p> <div class="center"><div class="floatnone"><a href="/index.php/File:ADV_Affiliate_Promotions_and_incentives_guide_EN1.PNG" class="image" title="ADV Affiliate Promotions and incentives guide EN1.PNG"><img alt="" src="/images/thumb/9/91/ADV_Affiliate_Promotions_and_incentives_guide_EN1.PNG/800px-ADV_Affiliate_Promotions_and_incentives_guide_EN1.PNG" width="800" height="328" border="0" /></a></div></div> <p><br /> <b>Affiliate Prize Draws</b> </p><p>A prize draw can both raise the profile of an Advertiser program and maintain Publisher interest. This is a great option if you have extra/clearance stock which you want to shift and can use for prizes. </p><p>Mechanics for Prize Draws: </p><p>• All Publishers promoting the Advertiser are entered </p><p>• Best new Publisher wins a prize </p><p>• Publishers to generate XXXX amount of sales in a set time frame are entered </p><p>• Most improved Publisher wins a prize </p><p><b>Advertiser Example:</b> </p><p><a href="/index.php/File:Promotionsimage7.JPG" class="image" title="Image:Promotionsimage7.JPG"><img alt="Image:Promotionsimage7.JPG" src="/images/c/ca/Promotionsimage7.JPG" width="628" height="556" border="0" /></a> </p><p><b>Affiliate Competitions</b> </p><p>The aim of running competitions with Publishers should be to help drive traffic to the Advertiser's site, promote sales and where possible capture customer data. </p><p>The competitions can range from top tier competitions that “money can’t buy” such as the example below from Buyagift, to 2nd tier competitions featuring tickets to the theatre, concerts and sporting events to 3rd tier competitions where the Publishers can win vouchers, games, cash, and other products or services. </p><p><b>Example of Top Tier Competition</b> </p><p><a href="/index.php/File:Promotionsimage8.JPG" class="image" title="Promotionsimage8.JPG"><img alt="" src="/images/thumb/b/bf/Promotionsimage8.JPG/600px-Promotionsimage8.JPG" width="600" height="563" border="0" /></a> <a href="/index.php/File:Promotionsimage9.JPG" class="image" title="Promotionsimage9.JPG"><img alt="" src="/images/thumb/0/0a/Promotionsimage9.JPG/600px-Promotionsimage9.JPG" width="600" height="224" border="0" /></a> </p><p><b>Examples of 2nd Tier Competions</b> </p><p><a href="/index.php/File:Promotionsimage10.JPG" class="image" title="Image:Promotionsimage10.JPG"><img alt="Image:Promotionsimage10.JPG" src="/images/5/5d/Promotionsimage10.JPG" width="245" height="343" border="0" /></a><a href="/index.php/File:Promotionsimage11.JPG" class="image" title="Image:Promotionsimage11.JPG"><img alt="Image:Promotionsimage11.JPG" src="/images/9/91/Promotionsimage11.JPG" width="253" height="287" border="0" /></a><a href="/index.php/File:Promotionsimage12.JPG" class="image" title="Image:Promotionsimage12.JPG"><img alt="Image:Promotionsimage12.JPG" src="/images/b/b2/Promotionsimage12.JPG" width="520" height="154" border="0" /></a> </p><p><b>Example Data Capture</b> </p><p><a href="/index.php/File:Promotionsimage13.JPG" class="image" title="Promotionsimage13.JPG"><img alt="" src="/images/thumb/4/40/Promotionsimage13.JPG/400px-Promotionsimage13.JPG" width="400" height="571" border="0" /></a> </p> <a name="Customer_Discount_Codes" id="Customer_Discount_Codes"></a><h2> <span class="mw-headline"> Customer Discount Codes </span></h2> <p>Uploading a variety of generic codes into your account and also offering a set of bespoke codes to specific Publishes is an excellent idea. For ideas of discount and voucher code offers that are well-received, visit <a href="http://www.myvouchercodes.co.uk" class="external free" title="http://www.myvouchercodes.co.uk" rel="nofollow" target="_blank">http://www.myvouchercodes.co.uk</a> or <a href="http://www.vouchercodes.co.uk" class="external free" title="http://www.vouchercodes.co.uk" rel="nofollow" target="_blank">http://www.vouchercodes.co.uk</a> for ideas. </p><p>The most popular types of discount codes include: </p><p><br /> <b>1. Providing a percentage off the total basket value</b> </p><p><a href="/index.php/File:Promotionsimage14.JPG" class="image" title="Promotionsimage14.JPG"><img alt="" src="/images/thumb/e/e7/Promotionsimage14.JPG/400px-Promotionsimage14.JPG" width="400" height="131" border="0" /></a> </p><p><b>2. Providing a percentage off a particular product or service</b> </p><p><a href="/index.php/File:Promotionsimage15.JPG" class="image" title="Promotionsimage15.JPG"><img alt="" src="/images/thumb/4/4e/Promotionsimage15.JPG/400px-Promotionsimage15.JPG" width="400" height="109" border="0" /></a> </p><p><b>3. Offering free delivery</b> </p><p><a href="/index.php/File:Promotionsimage16.JPG" class="image" title="Promotionsimage16.JPG"><img alt="" src="/images/thumb/f/f9/Promotionsimage16.JPG/400px-Promotionsimage16.JPG" width="400" height="53" border="0" /></a> </p><p><b>4. Stretch & Save Codes: eg.” Spend £50 and save £10.”</b> </p><p><a href="/index.php/File:Promotionsimage17.JPG" class="image" title="Promotionsimage17.JPG"><img alt="" src="/images/f/f1/Promotionsimage17.JPG" width="600" height="173" border="0" /></a> <a href="/index.php/File:Promotionsimage18.JPG" class="image" title="Promotionsimage18.JPG"><img alt="" src="/images/thumb/7/75/Promotionsimage18.JPG/600px-Promotionsimage18.JPG" width="600" height="313" border="0" /></a> </p>   <div class="printfooter"> Retrieved from "<a href="http://wiki.awin.com/index.php/Publisher_Promotions_and_Incentives_Guide">http://wiki.awin.com/index.php/Publisher_Promotions_and_Incentives_Guide</a>"</div>  <div class="visualClear"></div> </div> </div> </div> <div class="visualClear"></div> <div id="footer">  <ul id="f-list"> | <li id="privacy"><a href="https://www.awin.com/gb/privacy" class="external " title="https://www.awin.com/gb/privacy">Privacy Policy</a></li> | <li id="agreement"><a href="http://darwin.affiliatewindow.com/legal-docs/user-agreement" class="external " title="http://darwin.affiliatewindow.com/legal-docs/user-agreement">User Agreement</a></li> | <li id="copyright">© 2024 <a href="http://www.awin.com/" class="external " title="http://www.awin.com/">AWIN</a></li> </ul> </div> <div id="eprivacy"> <div id="section"> <h2>Privacy</h2> <p>Due to new European legislation regarding how websites store information about you, AWIN is updating its privacy policy. 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