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data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">(Top)</div> </a> </li> <li id="toc-Features" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Features"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Features</span> </div> </a> <ul id="toc-Features-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-History" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#History"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>History</span> </div> </a> <ul id="toc-History-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Technology" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Technology"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Technology</span> </div> </a> <button aria-controls="toc-Technology-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Technology subsection</span> </button> <ul id="toc-Technology-sublist" class="vector-toc-list"> <li id="toc-Limitations" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Limitations"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1</span> <span>Limitations</span> </div> </a> <ul id="toc-Limitations-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Performance" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Performance"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Performance</span> </div> </a> <ul id="toc-Performance-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Privacy" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Privacy"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Privacy</span> </div> </a> <ul id="toc-Privacy-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Support_and_training" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Support_and_training"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Support and training</span> </div> </a> <ul id="toc-Support_and_training-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Third-party_support" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Third-party_support"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>Third-party support</span> </div> </a> <ul id="toc-Third-party_support-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Popularity" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Popularity"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>Popularity</span> </div> </a> <ul id="toc-Popularity-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">10</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">11</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Google Analytics</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 46 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-46" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">46 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%AC%D9%88%D8%AC%D9%84_%D8%A3%D9%86%D8%A7%D9%84%D9%8A%D8%AA%D9%83%D8%B3" title="جوجل أناليتكس – Arabic" lang="ar" hreflang="ar" data-title="جوجل أناليتكس" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Azerbaijani" lang="az" hreflang="az" data-title="Google Analytics" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-bn mw-list-item"><a href="https://bn.wikipedia.org/wiki/%E0%A6%97%E0%A7%81%E0%A6%97%E0%A6%B2_%E0%A6%85%E0%A7%8D%E0%A6%AF%E0%A6%BE%E0%A6%A8%E0%A6%BE%E0%A6%B2%E0%A6%BF%E0%A6%9F%E0%A6%BF%E0%A6%95%E0%A7%8D%E0%A6%B8" title="গুগল অ্যানালিটিক্স – Bangla" lang="bn" hreflang="bn" data-title="গুগল অ্যানালিটিক্স" data-language-autonym="বাংলা" data-language-local-name="Bangla" class="interlanguage-link-target"><span>বাংলা</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Bulgarian" lang="bg" hreflang="bg" data-title="Google Analytics" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Catalan" lang="ca" hreflang="ca" data-title="Google Analytics" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Czech" lang="cs" hreflang="cs" data-title="Google Analytics" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-co mw-list-item"><a href="https://co.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Corsican" lang="co" hreflang="co" data-title="Google Analytics" data-language-autonym="Corsu" data-language-local-name="Corsican" class="interlanguage-link-target"><span>Corsu</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Danish" lang="da" hreflang="da" data-title="Google Analytics" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – German" lang="de" hreflang="de" data-title="Google Analytics" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-et mw-list-item"><a href="https://et.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Estonian" lang="et" hreflang="et" data-title="Google Analytics" data-language-autonym="Eesti" data-language-local-name="Estonian" class="interlanguage-link-target"><span>Eesti</span></a></li><li class="interlanguage-link interwiki-el mw-list-item"><a href="https://el.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Greek" lang="el" hreflang="el" data-title="Google Analytics" data-language-autonym="Ελληνικά" data-language-local-name="Greek" class="interlanguage-link-target"><span>Ελληνικά</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Spanish" lang="es" hreflang="es" data-title="Google Analytics" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Basque" lang="eu" hreflang="eu" data-title="Google Analytics" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%DA%AF%D9%88%DA%AF%D9%84_%D8%A2%D9%86%D8%A7%D9%84%DB%8C%D8%AA%DB%8C%DA%A9%D8%B3" title="گوگل آنالیتیکس – Persian" lang="fa" hreflang="fa" data-title="گوگل آنالیتیکس" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – French" lang="fr" hreflang="fr" data-title="Google Analytics" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-gu mw-list-item"><a href="https://gu.wikipedia.org/wiki/%E0%AA%97%E0%AB%82%E0%AA%97%E0%AA%B2_%E0%AA%8D%E0%AA%A8%E0%AA%B2%E0%AA%BF%E0%AA%9F%E0%AA%BF%E0%AA%95%E0%AB%8D%E0%AA%B8" title="ગૂગલ ઍનલિટિક્સ – Gujarati" lang="gu" hreflang="gu" data-title="ગૂગલ ઍનલિટિક્સ" data-language-autonym="ગુજરાતી" data-language-local-name="Gujarati" class="interlanguage-link-target"><span>ગુજરાતી</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EA%B5%AC%EA%B8%80_%EC%95%A0%EB%84%90%EB%A6%AC%ED%8B%B1%EC%8A%A4" title="구글 애널리틱스 – Korean" lang="ko" hreflang="ko" data-title="구글 애널리틱스" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Armenian" lang="hy" hreflang="hy" data-title="Google Analytics" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%97%E0%A5%82%E0%A4%97%E0%A4%B2_%E0%A4%8F%E0%A4%A8%E0%A4%BE%E0%A4%B2%E0%A4%BF%E0%A4%9F%E0%A4%BF%E0%A4%95%E0%A5%8D%E0%A4%B8" title="गूगल एनालिटिक्स – Hindi" lang="hi" hreflang="hi" data-title="गूगल एनालिटिक्स" data-language-autonym="हिन्दी" data-language-local-name="Hindi" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Indonesian" lang="id" hreflang="id" data-title="Google Analytics" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-is mw-list-item"><a href="https://is.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Icelandic" lang="is" hreflang="is" data-title="Google Analytics" data-language-autonym="Íslenska" data-language-local-name="Icelandic" class="interlanguage-link-target"><span>Íslenska</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Italian" lang="it" hreflang="it" data-title="Google Analytics" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Hebrew" lang="he" hreflang="he" data-title="Google Analytics" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-kn mw-list-item"><a href="https://kn.wikipedia.org/wiki/%E0%B2%97%E0%B3%82%E0%B2%97%E0%B2%B2%E0%B3%8D_%E0%B2%B5%E0%B2%BF%E0%B2%B6%E0%B3%8D%E0%B2%B2%E0%B3%87%E0%B2%B7%E0%B2%A3%E0%B3%86%E0%B2%97%E0%B2%B3%E0%B3%81" title="ಗೂಗಲ್ ವಿಶ್ಲೇಷಣೆಗಳು – Kannada" lang="kn" hreflang="kn" data-title="ಗೂಗಲ್ ವಿಶ್ಲೇಷಣೆಗಳು" data-language-autonym="ಕನ್ನಡ" data-language-local-name="Kannada" class="interlanguage-link-target"><span>ಕನ್ನಡ</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Hungarian" lang="hu" hreflang="hu" data-title="Google Analytics" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-mk mw-list-item"><a href="https://mk.wikipedia.org/wiki/Google_%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0" title="Google Аналитика – Macedonian" lang="mk" hreflang="mk" data-title="Google Аналитика" data-language-autonym="Македонски" data-language-local-name="Macedonian" class="interlanguage-link-target"><span>Македонски</span></a></li><li class="interlanguage-link interwiki-ml mw-list-item"><a href="https://ml.wikipedia.org/wiki/%E0%B4%97%E0%B5%82%E0%B4%97%E0%B4%BF%E0%B5%BE_%E0%B4%85%E0%B4%A8%E0%B4%B2%E0%B4%BF%E0%B4%B1%E0%B5%8D%E0%B4%B1%E0%B4%BF%E0%B4%95%E0%B5%8D%E0%B4%B8%E0%B5%8D" title="ഗൂഗിൾ അനലിറ്റിക്സ് – Malayalam" lang="ml" hreflang="ml" data-title="ഗൂഗിൾ അനലിറ്റിക്സ്" data-language-autonym="മലയാളം" data-language-local-name="Malayalam" class="interlanguage-link-target"><span>മലയാളം</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Malay" lang="ms" hreflang="ms" data-title="Google Analytics" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Dutch" lang="nl" hreflang="nl" data-title="Google Analytics" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ne mw-list-item"><a href="https://ne.wikipedia.org/wiki/%E0%A4%97%E0%A5%81%E0%A4%97%E0%A4%B2_%E0%A4%8F%E0%A4%A8%E0%A4%B2%E0%A4%BE%E0%A4%87%E0%A4%9F%E0%A4%BF%E0%A4%95" title="गुगल एनलाइटिक – Nepali" lang="ne" hreflang="ne" data-title="गुगल एनलाइटिक" data-language-autonym="नेपाली" data-language-local-name="Nepali" class="interlanguage-link-target"><span>नेपाली</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Japanese" lang="ja" hreflang="ja" data-title="Google Analytics" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Google Analytics" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Polish" lang="pl" hreflang="pl" data-title="Google Analytics" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Portuguese" lang="pt" hreflang="pt" data-title="Google Analytics" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Russian" lang="ru" hreflang="ru" data-title="Google Analytics" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sl mw-list-item"><a href="https://sl.wikipedia.org/wiki/Google_%D0%90nalytics" title="Google Аnalytics – Slovenian" lang="sl" hreflang="sl" data-title="Google Аnalytics" data-language-autonym="Slovenščina" data-language-local-name="Slovenian" class="interlanguage-link-target"><span>Slovenščina</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/Google_%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0" title="Google аналитика – Serbian" lang="sr" hreflang="sr" data-title="Google аналитика" data-language-autonym="Српски / srpski" data-language-local-name="Serbian" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Finnish" lang="fi" hreflang="fi" data-title="Google Analytics" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Swedish" lang="sv" hreflang="sv" data-title="Google Analytics" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B8%81%E0%B8%B9%E0%B9%80%E0%B8%81%E0%B8%B4%E0%B8%A5_%E0%B9%81%E0%B8%AD%E0%B8%99%E0%B8%B0%E0%B8%A5%E0%B8%B4%E0%B8%95%E0%B8%B4%E0%B8%81%E0%B8%AA%E0%B9%8C" title="กูเกิล แอนะลิติกส์ – Thai" lang="th" hreflang="th" data-title="กูเกิล แอนะลิติกส์" data-language-autonym="ไทย" data-language-local-name="Thai" class="interlanguage-link-target"><span>ไทย</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Turkish" lang="tr" hreflang="tr" data-title="Google Analytics" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Ukrainian" lang="uk" hreflang="uk" data-title="Google Analytics" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Vietnamese" lang="vi" hreflang="vi" data-title="Google Analytics" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-yi mw-list-item"><a href="https://yi.wikipedia.org/wiki/%D7%92%D7%95%D7%92%D7%9C_%D7%90%D7%A0%D7%90%D7%9C%D7%99%D7%98%D7%99%D7%A7%D7%A1" title="גוגל אנאליטיקס – Yiddish" lang="yi" hreflang="yi" data-title="גוגל אנאליטיקס" data-language-autonym="ייִדיש" data-language-local-name="Yiddish" class="interlanguage-link-target"><span>ייִדיש</span></a></li><li class="interlanguage-link interwiki-diq mw-list-item"><a href="https://diq.wikipedia.org/wiki/Google_Analytics" title="Google Analytics – Zazaki" lang="diq" 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.infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><table class="infobox vevent"><caption class="infobox-title summary">Google Analytics</caption><tbody><tr><td colspan="2" class="infobox-image logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:GAnalytics.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/77/GAnalytics.svg/220px-GAnalytics.svg.png" decoding="async" width="220" height="220" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/77/GAnalytics.svg/330px-GAnalytics.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/77/GAnalytics.svg/440px-GAnalytics.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;"><a href="/wiki/Programmer" title="Programmer">Developer(s)</a></th><td class="infobox-data"><a href="/wiki/Google" title="Google">Google</a></td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;">Initial release</th><td class="infobox-data">14 November 2005<span class="noprint">; 19 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">2005-11-14</span>)</span></td></tr><tr style="display: none;"><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th colspan="2" class="infobox-header"><a href="/wiki/Software_release_life_cycle" title="Software release life cycle">Stable release(s)</a> <span class="plainlinks" style="font-size:smaller; margin:0px"><a class="external text" href="https://en.wikipedia.org/wiki/Template:Latest_stable_software_release/Google_Analytics?action=edit">[±]</a></span></th></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"><table class="infobox-subbox"><tbody><tr><th scope="row" class="infobox-label">Android</th><td class="infobox-data">4.12 (Build 695900444) / 12 November 2024<span class="noprint">; 12 days ago</span><span style="display:none"> (<span class="bday dtstart published updated">2024-11-12</span>)</span><sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr></tbody></table></td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;"><a href="/wiki/Computing_platform" title="Computing platform">Platform</a></th><td class="infobox-data"><a href="/wiki/World_Wide_Web" title="World Wide Web">Web</a>, <a href="/wiki/Android_(operating_system)" title="Android (operating system)">Android</a></td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;"><a href="/wiki/Software_categories#Categorization_approaches" title="Software categories">Type</a></th><td class="infobox-data"><a href="/wiki/Web_analytics" title="Web analytics">Web analytics</a></td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://analytics.google.com">analytics<wbr />.google<wbr />.com</a></span></td></tr></tbody></table> <p><b>Google Analytics</b> is a <a href="/wiki/Web_analytics" title="Web analytics">web analytics</a> service offered by <a href="/wiki/Google" title="Google">Google</a> that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Google launched the service in November 2005 after acquiring <a href="/wiki/Urchin_(software)" title="Urchin (software)">Urchin</a>.<sup id="cite_ref-Google_4-0" class="reference"><a href="#cite_note-Google-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>As of 2019, Google Analytics is the most widely used web analytics service on the web.<sup id="cite_ref-W3Techs_trafficanalysis_6-0" class="reference"><a href="#cite_note-W3Techs_trafficanalysis-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> Google Analytics provides an <a href="/wiki/Software_development_kit" title="Software development kit">SDK</a> that allows gathering usage data from <a href="/wiki/IOS" title="IOS">iOS</a> and <a href="/wiki/Android_(operating_system)" title="Android (operating system)">Android</a> <a href="/wiki/Mobile_app" title="Mobile app">apps</a>, known as <i>Google Analytics for Mobile Apps</i>.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> GA4 is the default Google Analytics installation and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's <a href="/wiki/BigQuery" title="BigQuery">BigQuery</a>—a feature previously only available with the enterprise GA 360. This move indicates efforts by Google to integrate GA and its free users into their wider cloud offering.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>As of July 1, 2023, Universal Analytics ceased collecting new data, with Google Analytics 4 succeeding it as the primary analytics platform. <a href="/wiki/Google" title="Google">Google</a> had previously announced this change in March 2022. While users had the ability to use Universal Analytics up to the July 2023 deadline, no new data has been added to UA since its sunset.<sup id="cite_ref-:0_10-0" class="reference"><a href="#cite_note-:0-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> On July 1, 2024, all users, including GA 360, will lose access to all Universal Analytics properties.<sup id="cite_ref-:0_10-1" class="reference"><a href="#cite_note-:0-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Features">Features</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Google_Analytics&action=edit&section=1" title="Edit section: Features"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Google Analytics is used to <a href="/wiki/Web_tracking" title="Web tracking">track</a> website activity such as <a href="/wiki/Session_(web_analytics)" title="Session (web analytics)">session</a> duration, pages per session and the engagement rate of individuals using the site, along with the information on the source of the traffic. It can be integrated with <a href="/wiki/Google_Ads" title="Google Ads">Google Ads</a>,<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> with which users can create and review online campaigns by tracking <a href="/wiki/Landing_page" title="Landing page">landing page</a> quality and <a href="/wiki/Conversion_(marketing)" class="mw-redirect" title="Conversion (marketing)">conversions</a> (key events). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics' approach is to show high-level, <a href="/wiki/Dashboard_(business)" class="mw-redirect" title="Dashboard (business)">dashboard</a>-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (<a href="/wiki/Referrer" class="mw-redirect" title="Referrer">referrers</a>), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> Google Analytics <a href="/wiki/E-commerce" title="E-commerce">e-commerce</a> reporting can track sales activity and performance. The e-commerce reports show a site's transactions, revenue, and many other commerce-related metrics.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>On September 29, 2011, Google Analytics launched Real-Time analytics, enabling a user to have insights about visitors currently on the site.<sup id="cite_ref-GoogleBlogHappening2011_14-0" class="reference"><a href="#cite_note-GoogleBlogHappening2011-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> A user can have 100 site profiles. Each profile generally corresponds to one <a href="/wiki/Website" title="Website">website</a>. It is limited to sites that have online traffic of fewer than 5 million page views per month (roughly 2 page-views per second) unless the site is linked to a Google Ads campaign.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> Google Analytics includes <a href="/wiki/Google_Website_Optimizer" class="mw-redirect" title="Google Website Optimizer">Google Website Optimizer</a>, re-branded as <i>Google Analytics Content Experiments</i>.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> Google Analytics' <a href="/wiki/Cohort_analysis" title="Cohort analysis">Cohort analysis</a> helps in understanding the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for the successful implementation of a marketing strategy. </p><p>The latest version of Google Analytics, commonly referred as GA4, encompasses additional features focusing on predictions, customizability, and privacy. Some of these features can be listed as: </p> <ul><li>A new concept to allow the same property to be used both for website and mobile app,<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup></li> <li>AI-powered predictive metrics supported by machine learning,<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup></li> <li>A customizable, easy-to-navigate homepage,<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup></li> <li>An Explore section to provide completely custom reports for specific business needs,<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup></li> <li>A built-in DebugView to analyze and debug the upcoming data instantly,<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup></li> <li>Anomaly detection,<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup></li> <li>Improved <a href="/wiki/E-commerce" title="E-commerce">e-commerce</a> reports.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup></li> <li>Has feature to analysis user journey from behavior analysis section.</li></ul> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Google_Analytics&action=edit&section=2" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Google acquired Urchin Software Corp. in April 2005.<sup id="cite_ref-Google_4-1" class="reference"><a href="#cite_note-Google-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Google's service was developed from <a href="/wiki/Urchin_(software)" title="Urchin (software)">Urchin on Demand</a>. The system also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and used in the redesign of Google Analytics in 2006.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> Google continued to sell the standalone, installable Urchin WebAnalytics Software through a network of <a href="/wiki/Value-added_reseller" title="Value-added reseller">value-added resellers</a> until discontinuation on March 28, 2012.<sup id="cite_ref-auto1_28-0" class="reference"><a href="#cite_note-auto1-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-auto_29-0" class="reference"><a href="#cite_note-auto-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> The Google-branded version was rolled out in November 2005 to anyone who wished to sign up. However, due to extremely high demand for the service, new sign-ups were suspended a week later. As capacity was added to the system, Google began using a <a href="/wiki/Lottery" title="Lottery">lottery</a>-type invitation-code model. Before August 2006, Google was sending out batches of invitation codes as server availability permitted; since mid-August 2006 the service has been fully available to all users – whether they use Google for advertising or not.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p><p>The newer version of Google Analytics tracking code is known as the asynchronous tracking code,<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> which Google claims is more sensitive and accurate, and is able to track very short activities on the website. The previous version delayed page loading, and so, for performance reasons, it was generally placed just before the <code></body></code> body close HTML tag. The new code can be placed between the <code><head> ... </head></code> HTML head tags because, once triggered, it runs in parallel with page loading.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> In April 2011 Google announced the availability of a new version of Google Analytics featuring multiple dashboards, more custom report options, and a new interface design.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> This version was later updated with some other features such as real-time analytics and <a href="/wiki/Goal" title="Goal">goal</a> flow charts.<sup id="cite_ref-GoogleBlogHappening2011_14-1" class="reference"><a href="#cite_note-GoogleBlogHappening2011-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> </p><p>In October 2012 another new version of Google Analytics was announced, called <i>Universal Analytics.</i><sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> The key differences from the previous versions were: cross-platform tracking, flexible tracking code to collect data from any device, and the introduction of custom dimensions and custom metrics.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> </p><p>In March 2016, Google released <i>Google Analytics 360</i>, which is a <a href="/wiki/Software_suite" title="Software suite">software suite</a> that provides analytics on <a href="/wiki/Return_on_investment" title="Return on investment">return on investment</a> and other marketing indicators. Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> </p><p>In October 2017 a new methodology to collect data for Google Analytics was announced, called <i>Global Site Tag</i>, or gTag.js. Its stated purpose was to unify the tagging system to simplify implementation. This new tag type is an alternative to the existing Analytics.js tag type or Google Tag Manager.<sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> </p><p>In June 2018, Google introduced <a href="/wiki/Google_Marketing_Platform" title="Google Marketing Platform">Google Marketing Platform</a>, an <a href="/wiki/Online_advertising" title="Online advertising">online advertisement</a> and <a href="/wiki/Online_analytical_processing" title="Online analytical processing">analytics</a> brand.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> It consists of two former brands of Google, <a href="/wiki/DoubleClick" title="DoubleClick">DoubleClick Digital Marketing</a> and Google Analytics 360.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> </p><p>In October 2020, Google released Google Analytics 4, under the acronym GA4.<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> </p><p>As of July 1, 2023, Universal Analytics ceased collecting new data, with Google Analytics 4 succeeding it as the primary analytics platform. Google had previously announced this transition in March 2022. While users had the option to use Universal Analytics up to the July 2023 deadline, no new data has been added to UA since its discontinuation.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> </p><p>July 1, 2024: Standard Universal Analytics properties completely stopped processing data and users lost access to the interface and API. There is a one-time exception for Google Analytics 360 customers, whose access ends on that date as well.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Technology">Technology</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Google_Analytics&action=edit&section=3" title="Edit section: Technology"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-More_citations_needed_section plainlinks metadata ambox ambox-content ambox-Refimprove" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>needs additional citations for <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/Google_Analytics" title="Special:EditPage/Google Analytics">improve this article</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a> in this section. Unsourced material may be challenged and removed.</span> <span class="date-container"><i>(<span class="date">November 2007</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p>Google Analytics is implemented with "<a href="/wiki/Web_beacon" title="Web beacon">page tags</a>", in this case, called the Google Analytics Tracking Code,<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> which is a snippet of <a href="/wiki/JavaScript" title="JavaScript">JavaScript</a> code that the website owner adds to every page of the website. The tracking code runs in the client browser when the client browses the page (if JavaScript is enabled in the browser) and collects visitor data and sends it to a Google data collection <a href="/wiki/Server_(computing)" title="Server (computing)">server</a> as part of a request for a <a href="/wiki/Web_beacon" title="Web beacon">web beacon</a>.<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> </p><p>The tracking code loads a larger <a href="/wiki/JavaScript" title="JavaScript">JavaScript</a> file from the <a href="/wiki/Google_web_server" class="mw-redirect" title="Google web server">Google web server</a> and then sets variables with the user's account number.<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> The larger file (currently known as ga.js) was typically 40 kB as of May 2018. </p><p>The file does not usually have to be loaded, however, due to browser caching. Assuming caching is enabled in the browser, it downloads ga.js only once at the start of the visit. Furthermore, as all websites that implement Google Analytics with the ga.js code use the same master file from Google, a browser that has previously visited any other website running Google Analytics will already have the file cached on their machine. </p><p>In addition to transmitting information to a Google server, the tracking code sets a <a href="/wiki/Web_analytics#Problems_with_cookies" title="Web analytics">first party cookie</a> (If <a href="/wiki/HTTP_cookie" title="HTTP cookie">cookies</a> are enabled in the browser) on each visitor's computer. This cookie stores anonymous information called the ClientId.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> Before the launch of Universal Analytics, there were several cookies storing information such as whether the visitor had been to the site before (new or returning visitor), the <a href="/wiki/Timestamp" title="Timestamp">timestamp</a> of the current visit, and the <a href="/wiki/Referrer" class="mw-redirect" title="Referrer">referrer</a> site or campaign that directed the visitor to the page (e.g., <a href="/wiki/Web_search_engine" class="mw-redirect" title="Web search engine">search engine</a>, keywords, banner, or <a href="/wiki/Email" title="Email">email</a>). </p><p>If the visitor arrived at the site by clicking on a link tagged with <span class="anchor" id="Urchin_Traffic_Monitor"></span><a href="/wiki/UTM_parameters" title="UTM parameters">UTM parameters</a> (Urchin Tracking Module) such as: https://www.example.com/page?<mark>utm_content=buffercf3b2&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer</mark> </p><p>then the tag values are passed to the database too. </p> <div class="mw-heading mw-heading3"><h3 id="Limitations">Limitations</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Google_Analytics&action=edit&section=4" title="Edit section: Limitations"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In addition, Google Analytics for Mobile Package allows Google Analytics to be applied to mobile websites. The Mobile Package contains server-side tracking codes that use <a href="/wiki/PHP" title="PHP">PHP</a>, <a href="/wiki/JavaServer_Pages" class="mw-redirect" title="JavaServer Pages">JavaServer Pages</a>, <a href="/wiki/ASP.NET" title="ASP.NET">ASP.NET</a>, or <a href="/wiki/Perl" title="Perl">Perl</a> for its server-side language.<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> However, many <a href="/wiki/Ad_filtering" class="mw-redirect" title="Ad filtering">ad filtering</a> programs and extensions such as <a href="/wiki/Firefox" title="Firefox">Firefox</a>'s Enhanced Tracking Protection,<sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> the browser extension <a href="/wiki/NoScript" title="NoScript">NoScript</a> and the mobile phone app <a href="/wiki/Disconnect_Mobile" class="mw-redirect" title="Disconnect Mobile">Disconnect Mobile</a> can block the Google Analytics Tracking Code. This prevents some traffic and users from being tracked and leads to holes in the collected data. Also, privacy networks like <a href="/wiki/Tor_(anonymity_network)" class="mw-redirect" title="Tor (anonymity network)">Tor</a> will mask the user's actual location and present inaccurate geographical data. A small fraction of users do not have JavaScript-enabled/capable browsers or turn this feature off.<sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> These limitations, mainly ad filtering programs, can allow a significant number—sometimes the majority—of visitors to avoid the tracker.<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> </p><p>One potential impact on data accuracy comes from users deleting or blocking Google Analytics cookies.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> Without cookies being set, Google Analytics cannot collect data.<sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> Any individual web user can block or delete cookies resulting in the data loss of those visits for Google Analytics users. Website owners can encourage users not to disable cookies by, for example, making visitors more comfortable using the site through posting a <a href="/wiki/Privacy_policy" title="Privacy policy">privacy policy</a>. As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. Google analytics JavaScript libraries uses HTTP cookies, with which it remembers what a user has done on previous pages and his interactions.<sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> </p><p>Another limitation of Google Analytics for large websites is the use of <a href="/wiki/Sampling_(statistics)" title="Sampling (statistics)">sampling</a> in the generation of many of its reports. To reduce the load on their servers and to provide users with a relatively quick response to their query, Google Analytics limits reports to 500,000 randomly sampled sessions at the profile level for its calculations. While <a href="/wiki/Margin_of_error" title="Margin of error">margins of error</a> are indicated for the visits metric, margins of error are not provided for any other metrics in the Google Analytics reports. For small segments of data, the margin of error can be very large.<sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> </p><p>One of the biggest limitation of Google Analytics, is its inability to track and attribute offline conversions. Offline conversion tracking is required to measure the impact of online marketing campaigns in "offline" environments, such as Point of Sale, Call Centers, Affiliate Networks, or payment gateways. Since Google Analytics is a JavaScript tag set on a website, when the visitor switch from the website environment to a phone conversation, the tracking is lost, and the "call center" activity can not be directly linked to the initial visit or visitor. Third-party tools integrated with Google Analytics, are now capable of tracking customer journey from online to offline environments.<sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Performance">Performance</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Google_Analytics&action=edit&section=5" title="Edit section: Performance"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>There have been several online discussions about the impact of Google Analytics on site performance.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> However, Google introduced asynchronous JavaScript code in December 2009 to reduce the risk of slowing the loading of pages tagged with the ga.js script.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Privacy">Privacy</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Google_Analytics&action=edit&section=6" title="Edit section: Privacy"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Main articles: <a href="/wiki/Browser_security" title="Browser security">Browser security</a> and <a href="/wiki/Privacy_concerns_regarding_Google" class="mw-redirect" title="Privacy concerns regarding Google">Privacy concerns regarding Google</a></div> <p>Due to its ubiquity, Google Analytics raises some privacy concerns. Whenever someone visits a website that uses Google Analytics, Google tracks that visit via the user's <a href="/wiki/IP_address" title="IP address">IP address</a> in order to determine the user's approximate geographic location. To meet German legal requirements, Google Analytics can anonymize the IP address.<sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup> Google has also released a browser plug-in that turns off data about a page visit being sent to Google, however, this browser extension is not available for mobile browsers.<sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup> Since this plug-in is produced and distributed by Google itself, it has met much discussion and criticism. Furthermore, the realization of Google scripts tracking user behavior has spawned the production of multiple, often <a href="/wiki/Open-source_software" title="Open-source software">open-source</a>, browser plug-ins to reject tracking cookies.<sup id="cite_ref-65" class="reference"><a href="#cite_note-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup> These plug-ins allow users to block Google Analytics and similar sites from tracking their activities. Many browsers allow users to reject third-party cookies and tracking scripts, in some cases this is the default option. </p><p>It has been anecdotally reported that errors can occur behind proxy servers and multiple firewalls, changing timestamps and registering invalid searches.<sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup> Webmasters who seek to mitigate Google Analytics' specific privacy issues can employ a number of <a href="/wiki/List_of_web_analytics_software#Free_/_Open_source_(FLOSS)" title="List of web analytics software">alternatives having their backends hosted on their own machines</a>. Until its discontinuation, an example of such a product was <a href="/wiki/Urchin_(software)" title="Urchin (software)">Urchin WebAnalytics Software</a> from Google itself.<sup id="cite_ref-auto1_28-1" class="reference"><a href="#cite_note-auto1-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-auto_29-1" class="reference"><a href="#cite_note-auto-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> On January 20, 2015, the <a href="/wiki/Associated_Press" title="Associated Press">Associated Press</a> reported that <a href="/wiki/HealthCare.gov" title="HealthCare.gov">HealthCare.gov</a> was providing access to enrollees' personal data to private companies that specialized in <a href="/wiki/Advertising" title="Advertising">advertising</a>, mentioning Google Analytics specifically.<sup id="cite_ref-67" class="reference"><a href="#cite_note-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup> Additionally, in 2022, countries such as Austria, France, and Italy have prohibited the service which lets webmaster tools track and analyze their site traffic. The government stated in its decisions that information are collected via cookies and transmitted to the United States could potentially be seen by third parties and the government which could breach GDPR as users are not ensured due process for redress.<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup> </p><p>The new version of Google Analytics, also known as GA4, is equipped with deeper anonymization of user data through which the GA4 anonymizes IP addresses of all users by default, meaning it's not possible to perform any changes for this setting.<sup id="cite_ref-69" class="reference"><a href="#cite_note-69"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Support_and_training">Support and training</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Google_Analytics&action=edit&section=7" title="Edit section: Support and training"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Google offers training for Google Analytics 4 (GA4) through its Skillshop platform, which includes four courses and a certification as of August 2024.<sup id="cite_ref-70" class="reference"><a href="#cite_note-70"><span class="cite-bracket">[</span>70<span class="cite-bracket">]</span></a></sup> For developers and those seeking in-depth technical details, Google provides detailed GA4 documentation.<sup id="cite_ref-71" class="reference"><a href="#cite_note-71"><span class="cite-bracket">[</span>71<span class="cite-bracket">]</span></a></sup> Announcements related to updates and new features for GA4 are made on the Google Marketing Platform Blog.<sup id="cite_ref-72" class="reference"><a href="#cite_note-72"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup> Support for enterprise-level users is accessible via the Google Enterprise Marketing Portal.<sup id="cite_ref-73" class="reference"><a href="#cite_note-73"><span class="cite-bracket">[</span>73<span class="cite-bracket">]</span></a></sup> The official Google Analytics YouTube channel also hosts a range of video tutorials and insights.<sup id="cite_ref-74" class="reference"><a href="#cite_note-74"><span class="cite-bracket">[</span>74<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Third-party_support">Third-party support</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Google_Analytics&action=edit&section=8" title="Edit section: Third-party support"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The Google Analytics API<sup id="cite_ref-75" class="reference"><a href="#cite_note-75"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup> is used by third parties to build custom applications<sup id="cite_ref-76" class="reference"><a href="#cite_note-76"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup> such as reporting tools. Many such applications exist. One was built to run on <a href="/wiki/IOS" title="IOS">iOS</a> (Apple) devices and is featured in Apple's <a href="/wiki/App_Store_(iOS)" class="mw-redirect" title="App Store (iOS)">app store</a>.<sup id="cite_ref-77" class="reference"><a href="#cite_note-77"><span class="cite-bracket">[</span>77<span class="cite-bracket">]</span></a></sup> There are some third-party products that also provide Google Analytics-based tracking.<sup id="cite_ref-78" class="reference"><a href="#cite_note-78"><span class="cite-bracket">[</span>78<span class="cite-bracket">]</span></a></sup> The Management API, Core Reporting API, MCF Reporting API, and Real Time Reporting API are subject to limits and quotas.<sup id="cite_ref-79" class="reference"><a href="#cite_note-79"><span class="cite-bracket">[</span>79<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Popularity">Popularity</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Google_Analytics&action=edit&section=9" title="Edit section: Popularity"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Google Analytics is the most widely used website statistics service.<sup id="cite_ref-W3Techs_trafficanalysis_6-1" class="reference"><a href="#cite_note-W3Techs_trafficanalysis-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> In May 2008, <a href="/wiki/Pingdom" title="Pingdom">Pingdom</a> released a survey stating that 161 of the 500 (32%) biggest sites globally according to their Alexa rank were using Google Analytics.<sup id="cite_ref-Pingdom_80-0" class="reference"><a href="#cite_note-Pingdom-80"><span class="cite-bracket">[</span>80<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-81" class="reference"><a href="#cite_note-81"><span class="cite-bracket">[</span>81<span class="cite-bracket">]</span></a></sup> </p><p>A later piece of market share analysis claimed that Google Analytics was used by around 49.95% of the top 1,000,000 websites (as ranked in 2010 by <a href="/wiki/Alexa_Internet" title="Alexa Internet">Alexa Internet</a>).<sup id="cite_ref-metricmail_82-0" class="reference"><a href="#cite_note-metricmail-82"><span class="cite-bracket">[</span>82<span class="cite-bracket">]</span></a></sup> </p><p>In 2012, its use was around 55% of the 10,000 most popular websites.<sup id="cite_ref-backendbattles_83-0" class="reference"><a href="#cite_note-backendbattles-83"><span class="cite-bracket">[</span>83<span class="cite-bracket">]</span></a></sup> And as of April 2022, Google Analytics was used by 73.7% of the 10,000 most popular websites ordered by popularity, as reported by BuiltWith.<sup id="cite_ref-84" class="reference"><a href="#cite_note-84"><span class="cite-bracket">[</span>84<span class="cite-bracket">]</span></a></sup> </p><p>As of August 2023, the newer version, Google Analytics 4 (GA4), is used by approximately 13.5 million websites.<sup id="cite_ref-85" class="reference"><a href="#cite_note-85"><span class="cite-bracket">[</span>85<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Google_Analytics&action=edit&section=10" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Google_Search_Console" title="Google Search Console">Google Search Console</a> – Web service from Google for webmasters</li> <li><a href="/wiki/Google_Trends" title="Google Trends">Google Trends</a> – Popularity analysis of search queries</li> <li><a href="/wiki/List_of_web_analytics_software" title="List of web analytics software">List of web analytics software</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Google_Analytics&action=edit&section=11" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://play.google.com/store/apps/details?id=com.google.android.apps.giant">"Google Analytics"</a>. <i>Google Play</i><span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Google+Play&rft.atitle=Google+Analytics&rft_id=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.google.android.apps.giant&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.apkmirror.com/apk/google-inc/analytics/analytics-4-12-695900444-release/">"Google Analytics 4.12.695900444"</a>. <i>APKMirror</i>. November 12, 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=APKMirror&rft.atitle=Google+Analytics+4.12.695900444&rft.date=2024-11-12&rft_id=https%3A%2F%2Fwww.apkmirror.com%2Fapk%2Fgoogle-inc%2Fanalytics%2Fanalytics-4-12-695900444-release%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.google.com/analytics/premium/features.html">"Get the Power of Google Analytics: Now available in Standard or Premium, whatever your needs are Google Analytics can help"</a><span class="reference-accessdate">. Retrieved <span class="nowrap">April 8,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Get+the+Power+of+Google+Analytics%3A+Now+available+in+Standard+or+Premium%2C+whatever+your+needs+are+Google+Analytics+can+help.&rft_id=https%3A%2F%2Fwww.google.com%2Fanalytics%2Fpremium%2Ffeatures.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-Google-4"><span class="mw-cite-backlink">^ <a href="#cite_ref-Google_4-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Google_4-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.google.com/about/company/history/">"Our history in depth"</a><span class="reference-accessdate">. Retrieved <span class="nowrap">July 16,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Our+history+in+depth&rft_id=https%3A%2F%2Fwww.google.com%2Fabout%2Fcompany%2Fhistory%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.nytimes.com/2005/03/29/technology/google-acquires-urchin-software.html">"Google Acquires Urchin Software"</a>. <i>The New York Times</i>. <a href="/wiki/Associated_Press" title="Associated Press">Associated Press</a>. March 29, 2005. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0362-4331">0362-4331</a><span class="reference-accessdate">. Retrieved <span class="nowrap">April 4,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Google+Acquires+Urchin+Software&rft.date=2005-03-29&rft.issn=0362-4331&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2005%2F03%2F29%2Ftechnology%2Fgoogle-acquires-urchin-software.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-W3Techs_trafficanalysis-6"><span class="mw-cite-backlink">^ <a href="#cite_ref-W3Techs_trafficanalysis_6-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-W3Techs_trafficanalysis_6-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://w3techs.com/technologies/overview/traffic_analysis/all">"Usage of traffic analysis tools for websites"</a>. W3Techs. February 27, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">February 27,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Usage+of+traffic+analysis+tools+for+websites&rft.pub=W3Techs&rft.date=2019-02-27&rft_id=http%3A%2F%2Fw3techs.com%2Ftechnologies%2Foverview%2Ftraffic_analysis%2Fall&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span> Site frequently updated.</span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://developers.google.com/analytics/solutions/mobile">"Google Analytics for Mobile Apps | Analytics Implementation Guides and Solutions | Google Developers"</a>. <i>Google Developers</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">April 17,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.bounteous.com&rft.atitle=Privacy+Features+in+Google+Analytics+4+Properties+%7C+Bounteous&rft_id=https%3A%2F%2Fwww.bounteous.com%2Finsights%2F2021%2F09%2F29%2Fprivacy-features-google-analytics-4-properties%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-70"><span class="mw-cite-backlink"><b><a href="#cite_ref-70">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://support.google.com/analytics/answer/15068052">"[GA4] Enroll in Analytics Academy courses on Skillshop"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=%5BGA4%5D+Enroll+in+Analytics+Academy+courses+on+Skillshop&rft_id=https%3A%2F%2Fsupport.google.com%2Fanalytics%2Fanswer%2F15068052&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-71"><span class="mw-cite-backlink"><b><a href="#cite_ref-71">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://developers.google.com/analytics/devguides/collection/ga4">"Google Analytics 4 Documentation"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Google+Analytics+4+Documentation&rft_id=https%3A%2F%2Fdevelopers.google.com%2Fanalytics%2Fdevguides%2Fcollection%2Fga4&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-72"><span class="mw-cite-backlink"><b><a href="#cite_ref-72">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://blog.google/products/marketingplatform/analytics/">"Google Marketing Platform Blog"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Google+Marketing+Platform+Blog&rft_id=https%3A%2F%2Fblog.google%2Fproducts%2Fmarketingplatform%2Fanalytics%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-73"><span class="mw-cite-backlink"><b><a href="#cite_ref-73">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://enterprisemarketingportal.google/">"Google Enterprise Marketing Portal"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Google+Enterprise+Marketing+Portal&rft_id=https%3A%2F%2Fenterprisemarketingportal.google%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-74"><span class="mw-cite-backlink"><b><a href="#cite_ref-74">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/user/googleanalytics">"Google Analytics YouTube Channel"</a>. <i><a href="/wiki/YouTube" title="YouTube">YouTube</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=YouTube&rft.atitle=Google+Analytics+YouTube+Channel&rft_id=https%3A%2F%2Fwww.youtube.com%2Fuser%2Fgoogleanalytics&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-75"><span class="mw-cite-backlink"><b><a href="#cite_ref-75">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://developers.google.com/analytics/devguides/">"Google Analytics - Google Developers"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Google+Analytics+-+Google+Developers&rft_id=https%3A%2F%2Fdevelopers.google.com%2Fanalytics%2Fdevguides%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-76"><span class="mw-cite-backlink"><b><a href="#cite_ref-76">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.google.com/analytics/apps/results?q=google%20analytics%20api%20applications">"Apps - Google Analytics Partner Services and Technologies"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Apps+-+Google+Analytics+Partner+Services+and+Technologies&rft_id=https%3A%2F%2Fwww.google.com%2Fanalytics%2Fapps%2Fresults%3Fq%3Dgoogle%2520analytics%2520api%2520applications&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-77"><span class="mw-cite-backlink"><b><a href="#cite_ref-77">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://itunes.apple.com/us/app/analytics-by-net-conversion/id421164239?mt=8">"Analytics by Net Conversion"</a>. <i><a href="/wiki/ITunes" title="ITunes">iTunes</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=iTunes&rft.atitle=Analytics+by+Net+Conversion&rft_id=https%3A%2F%2Fitunes.apple.com%2Fus%2Fapp%2Fanalytics-by-net-conversion%2Fid421164239%3Fmt%3D8&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-78"><span class="mw-cite-backlink"><b><a href="#cite_ref-78">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://blog.lakmali.com/2012/12/google-analytics-tracking-for-wso2-api.html">"Google Analytics Tracking for WSO2 API Manager"</a>. December 20, 2012.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Google+Analytics+Tracking+for+WSO2+API+Manager&rft.date=2012-12-20&rft_id=http%3A%2F%2Fblog.lakmali.com%2F2012%2F12%2Fgoogle-analytics-tracking-for-wso2-api.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-79"><span class="mw-cite-backlink"><b><a href="#cite_ref-79">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://developers.google.com/analytics/devguides/config/mgmt/v3/limits-quotas">"API Limits and Quotas - Analytics Management API - Google Developers"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=API+Limits+and+Quotas+-+Analytics+Management+API+-+Google+Developers&rft_id=https%3A%2F%2Fdevelopers.google.com%2Fanalytics%2Fdevguides%2Fconfig%2Fmgmt%2Fv3%2Flimits-quotas&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-Pingdom-80"><span class="mw-cite-backlink"><b><a href="#cite_ref-Pingdom_80-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20120716031212/http://royal.pingdom.com/2008/05/28/google-analytics-dominate-the-top-500-websites/">"Google Analytics dominates the top 500 websites"</a>. <a href="/wiki/Pingdom" title="Pingdom">Pingdom</a>. May 28, 2008. Archived from <a rel="nofollow" class="external text" href="http://royal.pingdom.com/2008/05/28/google-analytics-dominate-the-top-500-websites/">the original</a> on July 16, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">July 17,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Google+Analytics+dominates+the+top+500+websites&rft.pub=Pingdom&rft.date=2008-05-28&rft_id=http%3A%2F%2Froyal.pingdom.com%2F2008%2F05%2F28%2Fgoogle-analytics-dominate-the-top-500-websites%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-81"><span class="mw-cite-backlink"><b><a href="#cite_ref-81">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.frikipandi.com/internet/20140403/la-terminologia-de-google-analytics-marketing-seo/">"La terminología de Google Analytics #marketing #seo"</a>. <i>Frikipandi - Web de Tecnología - Lo más Friki de la red</i>. April 3, 2014.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Frikipandi+-+Web+de+Tecnolog%C3%ADa+-+Lo+m%C3%A1s+Friki+de+la+red.&rft.atitle=La+terminolog%C3%ADa+de+Google+Analytics+%23marketing+%23seo&rft.date=2014-04-03&rft_id=https%3A%2F%2Fwww.frikipandi.com%2Finternet%2F20140403%2Fla-terminologia-de-google-analytics-marketing-seo%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-metricmail-82"><span class="mw-cite-backlink"><b><a href="#cite_ref-metricmail_82-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20100827225233/http://metricmail.tumblr.com/post/904126172/google-analytics-market-share">"Google Analytics Market Share"</a>. MetricMail. Archived from <a rel="nofollow" class="external text" href="https://metricmail.tumblr.com/post/904126172/google-analytics-market-share">the original</a> on August 27, 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">August 21,</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Google+Analytics+Market+Share&rft.pub=MetricMail&rft_id=http%3A%2F%2Fmetricmail.tumblr.com%2Fpost%2F904126172%2Fgoogle-analytics-market-share&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-backendbattles-83"><span class="mw-cite-backlink"><b><a href="#cite_ref-backendbattles_83-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://techcrunch.com/2012/04/12/google-analytics-officially-at-10m">"Google Biz Chief: Over 10M Websites Now Using Google Analytics"</a>. TechCrunch. April 12, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">April 25,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Google+Biz+Chief%3A+Over+10M+Websites+Now+Using+Google+Analytics&rft.pub=TechCrunch&rft.date=2012-04-12&rft_id=https%3A%2F%2Ftechcrunch.com%2F2012%2F04%2F12%2Fgoogle-analytics-officially-at-10m&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-84"><span class="mw-cite-backlink"><b><a href="#cite_ref-84">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://trends.builtwith.com/analytics/Google-Analytics">"Google Analytics Usage Statistics"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Google+Analytics+Usage+Statistics&rft_id=http%3A%2F%2Ftrends.builtwith.com%2Fanalytics%2FGoogle-Analytics&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> <li id="cite_note-85"><span class="mw-cite-backlink"><b><a href="#cite_ref-85">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://ga4.com/ga4-stats">"Google Analytics 4 (GA4) Usage Statistics"</a>. August 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Google+Analytics+4+%28GA4%29+Usage+Statistics&rft.date=2023-08&rft_id=https%3A%2F%2Fga4.com%2Fga4-stats&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Analytics" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Google_Analytics&action=edit&section=12" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://www.google.com/analytics/">Official website</a></span></span></li> <li><a rel="nofollow" class="external text" href="http://analytics.blogspot.com/">Official blog</a></li> <li><a rel="nofollow" class="external text" href="https://marketingplatform.google.com/">Google marketing platform</a></li> <li><a rel="nofollow" class="external text" href="https://support.google.com/analytics/#topic=3544906">Google analytics help</a></li> <li><a rel="nofollow" class="external text" href="https://analytics.google.com/analytics/academy/">Google Analytics Academy</a></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol 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