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a:hover, .elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-legacy-dropdown a:focus, .elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-legacy-dropdown .wpml-ls-current-language:hover>a, .elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-item .wpml-ls-link:hover, .elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-item .wpml-ls-link.wpml-ls-link__active, .elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-item .wpml-ls-link.highlighted, .elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-item .wpml-ls-link:focus{color:var( --e-global-color-accent );}.elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-statics-post_translations{color:var( --e-global-color-text );}.elementor-widget-text-path{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-site-logo .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-site-title .elementor-heading-title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-theme-page-title .elementor-heading-title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-theme-post-title .elementor-heading-title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-theme-post-excerpt .elementor-widget-container{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-archive-title .elementor-heading-title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-archive-posts .elementor-post__title, .elementor-widget-archive-posts .elementor-post__title a{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-archive-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-archive-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-archive-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-archive-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-archive-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-archive-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-posts-nothing-found{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-loop-grid .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-loop-grid .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-loop-grid .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__title, .elementor-widget-posts .elementor-post__title a{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-portfolio a .elementor-portfolio-item__overlay{background-color:var( --e-global-color-accent );}.elementor-widget-portfolio .elementor-portfolio-item__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter.elementor-active{color:var( --e-global-color-primary );}.elementor-widget-gallery .elementor-gallery-item__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-gallery .elementor-gallery-item__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-gallery{--galleries-title-color-normal:var( --e-global-color-primary );--galleries-title-color-hover:var( --e-global-color-secondary );--galleries-pointer-bg-color-hover:var( --e-global-color-accent );--gallery-title-color-active:var( --e-global-color-secondary );--galleries-pointer-bg-color-active:var( --e-global-color-accent );}.elementor-widget-gallery .elementor-gallery-title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-form .elementor-field-group > label, .elementor-widget-form .elementor-field-subgroup label{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group > label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-type-html{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group .elementor-field, .elementor-widget-form .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form .e-form__buttons__wrapper__button-next{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-button[type="submit"]{background-color:var( --e-global-color-accent );}.elementor-widget-form .e-form__buttons__wrapper__button-previous{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-message{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .e-form__indicators__indicator, .elementor-widget-form .e-form__indicators__indicator__label{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form{--e-form-steps-indicator-inactive-primary-color:var( --e-global-color-text );--e-form-steps-indicator-active-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-completed-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-background-color:var( --e-global-color-text );--e-form-steps-indicator-progress-meter-color:var( --e-global-color-text );}.elementor-widget-form .e-form__indicators__indicator__progress__meter{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-login .elementor-field-group > a{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group > a:hover{color:var( --e-global-color-accent );}.elementor-widget-login .elementor-form-fields-wrapper label{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group .elementor-field, .elementor-widget-login .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-login .elementor-widget-container .elementor-login__logged-in-message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-slides .elementor-slide-heading{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-slides .elementor-slide-description{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-slides .elementor-slide-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu .elementor-item{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:hover, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.elementor-item-active, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.highlighted, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:focus{color:var( --e-global-color-accent );fill:var( --e-global-color-accent );}.elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:before, .elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:after{background-color:var( --e-global-color-accent );}.elementor-widget-nav-menu .e--pointer-framed .elementor-item:before, .elementor-widget-nav-menu .e--pointer-framed .elementor-item:after{border-color:var( --e-global-color-accent );}.elementor-widget-nav-menu{--e-nav-menu-divider-color:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-item, .elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-animated-headline .elementor-headline-dynamic-wrapper path{stroke:var( --e-global-color-accent );}.elementor-widget-animated-headline .elementor-headline-plain-text{color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-animated-headline{--dynamic-text-color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline-dynamic-text{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .widget-image-caption{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-hotspot{--hotspot-color:var( --e-global-color-primary );--hotspot-box-color:var( --e-global-color-secondary );--tooltip-color:var( --e-global-color-secondary );}.elementor-widget-hotspot .e-hotspot__label{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .e-hotspot__tooltip{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-list .elementor-price-list-header{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-price{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-description{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-list .elementor-price-list-separator{border-bottom-color:var( --e-global-color-secondary );}.elementor-widget-price-table{--e-price-table-header-background-color:var( --e-global-color-secondary );}.elementor-widget-price-table .elementor-price-table__heading{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__subheading{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table .elementor-price-table__price{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__original-price{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__period{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list{--e-price-table-features-list-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__features-list li{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list li:before{border-top-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-price-table .elementor-price-table__additional_info{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-cta__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-call-to-action .elementor-cta__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-call-to-action .elementor-cta__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-media-carousel .elementor-carousel-image-overlay{font-family:var( 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src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/2.png" data-spai-egr="1" class="attachment-full size-full wp-image-49139" alt="Google Analytics Now Illegal" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/2.png 1200w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/2-450x118.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/2-1024x269.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/2-768x202.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></noscript> </div> </div> <div class="elementor-element elementor-element-c7bd8e9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="c7bd8e9" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Google Analytics Now Illegal in Austria; Other EU Member States Expected to Follow</h1> </div> </div> <div class="elementor-element elementor-element-b3b0a84 elementor-align-center elementor-widget elementor-widget-post-info" data-id="b3b0a84" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-b3dd2c7 elementor-inline-item" itemprop="author"> <a href="https://matomo.org/blog/author/erin/"> <span class="elementor-icon-list-icon"> <img class="elementor-avatar" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNTAgMTUwIiB3aWR0aD0iMTUwIiBoZWlnaHQ9IjE1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRm1hdG9tby5vcmclMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwNCUyRlQ5N0dWSlZOWi1VMDJMMTVHTkQyQi1lOTM5NTIzN2E4NmYtNTEyLTE1MHgxNTAuanBnIiBkYXRhLXc9IjE1MCIgZGF0YS1oPSIxNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==" data-spai="1" alt="Picture of Erin"><noscript data-spai="1"><img class="elementor-avatar" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/04/T97GVJVNZ-U02L15GND2B-e9395237a86f-512-150x150.jpg" data-spai-egr="1" alt="Picture of Erin"></noscript> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> Erin </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-540872a elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>January 18, 2022</time> </span> </li> </ul> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-b41ea29 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b41ea29" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-504887a" data-id="504887a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4cb6928 elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-table-of-contents" data-id="4cb6928" data-element_type="widget" data-settings="{"headings_by_tags":["h2"],"exclude_headings_by_selector":[],"collapse_subitems":"yes","sticky":"top","sticky_offset":100,"sticky_parent":"yes","marker_view":"bullets","icon":{"value":"","library":""},"hierarchical_view":"yes","min_height":{"unit":"px","size":"","sizes":[]},"min_height_tablet":{"unit":"px","size":"","sizes":[]},"min_height_mobile":{"unit":"px","size":"","sizes":[]},"sticky_on":["desktop","tablet","mobile"],"sticky_effects_offset":0}" data-widget_type="table-of-contents.default"> <div class="elementor-widget-container"> <div class="elementor-toc__header"> <div class="elementor-toc__header-title"> Contents </div> </div> <div id="elementor-toc__4cb6928" class="elementor-toc__body elementor-toc__list-items--collapsible"> <div class="elementor-toc__spinner-container"> <i class="elementor-toc__spinner eicon-animation-spin eicon-loading" aria-hidden="true"></i> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2d8f2ed" data-id="2d8f2ed" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eee5db7 elementor-widget elementor-widget-theme-post-content" data-id="eee5db7" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <div data-elementor-type="wp-post" data-elementor-id="47971" class="elementor elementor-47971" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-913fbcc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="913fbcc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fccb319" data-id="fccb319" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-057bdaa elementor-widget elementor-widget-text-editor" data-id="057bdaa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b>Breaking news: </b>The Austrian Data Protection Authority (“Datenschutzbehörde” or “DSB” or “DPA”) has ruled that Austrian website providers using Google Analytics are in violation of the GDPR. </p><p>This ruling stems from a decision made in 2020 by the <a href="https://matomo.org/blog/2020/07/storing-data-on-us-cloud-servers-dont-comply-with-gdpr/">Court of Justice of the European Union (CJEU)</a> that stated that cloud services hosted in the US are incapable of complying with the GDPR and EU privacy laws. The decision was made because of the US surveillance laws requiring US providers (like Google or Facebook) to provide personal data to US authorities. </p><p>The 2020 ruling, known as “Schrems II”, marked the <a href="https://matomo.org/blog/2020/08/risk-fines-after-google-privacy-shield-invalidation/">ending of the Privacy Shield</a>, a framework that allowed for EU data to be transferred to US companies that became certified. </p><p>The tech industry was sent into a frenzy following this decision, but many US and EU companies decided to ignore the case. The choice to ignore is what landed one Austrian business in the DPA’s line of fire, damaging the brand’s reputation and possibly resulting in a hefty fine of up to €20 million or 4% of the organisation’s global turnover. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-937df6c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="937df6c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc536e0" data-id="bc536e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-be483ab elementor-widget elementor-widget-text-editor" data-id="be483ab" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>About the Austrian DPA’s Model Case </h2><p>In this specific case, noyb (the European Center for Digital Rights) found that IP addresses (which are <a href="https://matomo.org/blog/2018/04/how-to-not-process-any-personal-data-with-matomo-and-what-it-means-for-you/">classified as personal data by the GDPR</a>) and other identifiers were sent to the US in cookie data as a result of the organisation using Google Analytics. </p><p>This model case led to the DPA’s decision to rule that Austrian website providers using Google Analytics are in violation of GDPR. It is believed that other EU Member States will soon follow in this decision as well.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3981bd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3981bd2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-636a13e" data-id="636a13e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bc7c175 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="bc7c175" data-element_type="widget" data-widget_type="blockquote.default"> <div class="elementor-widget-container"> <blockquote class="elementor-blockquote"> <p class="elementor-blockquote__content"> "We expect similar decisions to now drop gradually in most EU member states. We have filed 101 complaints in almost all Member States and the authorities coordinated the response. A similar decision was also issued by the European Data Protection Supervisor last week." </p> <div class="e-q-footer"> <cite class="elementor-blockquote__author">Max Schrems, honorary chair of noyb.eu</cite> </div> </blockquote> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1a95e86 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a95e86" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3674ff2" data-id="3674ff2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eae1e45 elementor-widget elementor-widget-text-editor" data-id="eae1e45" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>What does this mean if you are using Google Analytics?</h2> <p>If there is one thing to learn from this case, it is that ignoring these court rulings and continuing to use Google Analytics is not a viable option. </p> <p>If you are operating a website in Austria, or your website services Austrian citizens, you should remove Google Analytics from your website immediately. </p> <p>For businesses in other EU Member States, it is also highly recommended that you take action before noyb and local data protection authorities start targeting more businesses. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ae9fda4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ae9fda4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a617a06" data-id="a617a06" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cfcd679 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="cfcd679" data-element_type="widget" data-widget_type="blockquote.default"> <div class="elementor-widget-container"> <blockquote class="elementor-blockquote"> <p class="elementor-blockquote__content"> "Instead of actually adapting services to be GDPR compliant, US companies have tried to simply add some text to their privacy policies and ignore the Court of Justice. Many EU companies have followed the lead instead of switching to legal options." </p> <div class="e-q-footer"> <cite class="elementor-blockquote__author">Max Schrems</cite> </div> </blockquote> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f8e7a67 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f8e7a67" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-808603c" data-id="808603c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f3d7a5 elementor-widget elementor-widget-text-editor" data-id="4f3d7a5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Removing Google Analytics from your site doesn’t mean that you need to give up website analytics altogether though. There are a variety of <a href="https://matomo.org/google-analytics-alternative/">Google Analytics alternatives</a> available today. Matomo in particular is a powerful <a href="https://matomo.org/free-software/">open-source</a> web analytics platform that gives you <a href="https://matomo.org/100-data-ownership/">100% data ownership</a> and <a href="https://matomo.org/gdpr-analytics/">GDPR compliance</a>. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-63482d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="63482d1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a895749" data-id="a895749" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d8e1a44 elementor-widget elementor-widget-image" data-id="d8e1a44" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" fetchpriority="high" decoding="async" width="450" height="368" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDcwIDg3NCIgd2lkdGg9IjEwNzAiIGhlaWdodD0iODc0IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGbWF0b21vLm9yZyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMiUyRjAxJTJGVHdlZXQtVXNpbmctR29vZ2xlLUFuYWx5dGljcy1pcy1pbGxlZ2FsLWluLUV1cm9wZS0ucG5nIiBkYXRhLXc9IjEwNzAiIGRhdGEtaD0iODc0IiBkYXRhLWJpcD0iIj48L3N2Zz4=" data-spai="1" class="attachment-medium size-medium wp-image-47992" alt="Tweet - Using Google Analytics is illegal in Europe" srcset=" " sizes="(max-width: 450px) 100vw, 450px" /><noscript data-spai="1"><img fetchpriority="high" fetchpriority="high" decoding="async" width="450" height="368" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/Tweet-Using-Google-Analytics-is-illegal-in-Europe--450x368.png" data-spai-egr="1" class="attachment-medium size-medium wp-image-47992" alt="Tweet - Using Google Analytics is illegal in Europe" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/Tweet-Using-Google-Analytics-is-illegal-in-Europe--450x368.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/Tweet-Using-Google-Analytics-is-illegal-in-Europe--1024x836.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/Tweet-Using-Google-Analytics-is-illegal-in-Europe--768x627.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/Tweet-Using-Google-Analytics-is-illegal-in-Europe-.png 1070w" sizes="(max-width: 450px) 100vw, 450px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Glenn F. Henriksen via <a href="https://twitter.com/henriksen/status/1481720978627518467">Twitter</a></figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4a17613 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4a17613" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff13441" data-id="ff13441" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-163d400 elementor-widget elementor-widget-text-editor" data-id="163d400" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Matomo is one of the best Google Analytics alternatives offering privacy by design on our <a href="https://matomo.org/matomo-cloud/">Cloud</a>, <a href="https://matomo.org/matomo-on-premise/">On-Premise</a> and <a href="https://wordpress.org/plugins/matomo/">Matomo for WordPress</a>. So you can get the insights you need while remaining compliant. As the GDPR continues to evolve, you can rest assured that Matomo will be at the forefront of these changes. </p><p>In addition, all <a href="https://matomo.org/docs/google-analytics-importer/">Google Analytics data can be imported into Matomo</a> so no historical data is lost. To make your migration as seamless as possible, we’ve put together a <a href="https://matomo.org/faq/how-to/faq_102/">guide to migrating from Google Analytics to Matomo</a>. </p><p>Ready to begin your journey to GDPR compliance? Check out our <a href="https://demo.matomo.cloud/index.php?module=CoreHome&action=index&idSite=1&period=day&date=yesterday#?idSite=1&period=day&date=yesterday&segment=&category=Dashboard_Dashboard&subcategory=1">live demo</a> and <a href="https://matomo.org/start-free-analytics-trial/">start your 21-day free trial now</a> – no credit card required.</p><p>If you are interested in learning more about GDPR compliance and Matomo, check out our GDPR resources below: </p><ul><li aria-level="1"><a href="https://matomo.org/docs/gdpr/">GDPR Manager user guide</a></li><li aria-level="1"><a href="https://matomo.org/blog/2018/04/gdpr-how-to-fill-in-the-information-asset-register-when-using-matomo/">How to fill in the information asset registration when using Matomo</a></li><li aria-level="1"><a href="https://matomo.org/blog/2018/04/how-to-make-matomo-gdpr-compliant-in-12-steps/">How to make Matomo GDPR compliant in 12 easy steps</a></li><li aria-level="1"><a href="https://matomo.org/blog/2018/04/how-to-not-process-any-personal-data-with-matomo-and-what-it-means-for-you/">How to not process any personal data with Matomo and what it means for you</a></li><li aria-level="1"><a href="https://matomo.org/blog/2020/01/your-introduction-to-personally-identifiable-information-what-is-pii/">PII, personal data and GDPR. Discover what this means for your privacy</a></li><li aria-level="1"><a href="https://matomo.org/blog/2018/04/how-should-i-write-my-privacy-notice-for-matomo-analytics-under-gdpr/">How should I write my privacy notice for Matomo Analytics under GDPR</a></li><li aria-level="1"><a href="https://matomo.org/blog/2018/04/lawful-basis-for-processing-personal-data-under-gdpr-with-matomo/">Lawful basis for processing personal data under GDPR with Matomo</a></li><li aria-level="1"><a href="https://matomo.org/blog/2018/04/how-to-complete-your-privacy-policy-with-matomo-analytics-under-gdpr/">How to complete your privacy policy with Matomo Analytics under GDPR</a></li><li aria-level="1"><a href="https://matomo.org/blog/2018/04/gdpr-compliance-for-premium-features/">GDPR compliance for Premium Features</a></li><li aria-level="1"><a href="https://matomo.org/blog/2018/04/how-to-get-your-matomo-plugin-ready-for-gdpr/">How to get your Matomo plugin ready for GDPR</a></li><li aria-level="1"><a href="https://www.innocraft.com/privacy#subprocessors">Subprocessors on Matomo Cloud (subprocessors not applicable to On-Premise)</a></li><li aria-level="1"><a href="https://matomo.org/privacy/">Privacy in Matomo</a></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1d98840 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1d98840" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d2eb02" data-id="1d2eb02" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fb17c94 elementor-widget elementor-widget-text-editor" data-id="fb17c94" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>What does this mean if you are using Matomo? </h2><p>Our users can rest assured that Matomo remains in compliance with GDPR as all data is stored in the EU (Matomo Cloud) or in any country of your choice (Matomo On-Premise). With Matomo you’re able to continue analysing your website and not worry about GDPR.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-aaa11d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aaa11d8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6e19fe" data-id="f6e19fe" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-72df28c elementor-widget elementor-widget-text-editor" data-id="72df28c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Final thoughts</h2><p>For EU businesses operating websites, now is the time to act. While Google pushes out false narratives to try and convince users that it is safe to continue using Google Analytics, it’s clear from these court rulings that the data protection authorities across the EU disagree with Google’s narrative.</p><p>The fines, reputational damage and stresses mounting from using Google Analytics are imminent. Find an alternative to Google Analytics as this problem is not going away. </p><p>Getting started with Matomo is easy. Make the switch today and <a href="https://matomo.org/start-free-analytics-trial/">start your free 21-day trial</a> – no credit card required. </p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1486b5e elementor-hidden-tablet elementor-hidden-mobile" data-id="1486b5e" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bb943fc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bb943fc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c71b140" data-id="c71b140" data-element_type="column"> 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