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a:hover, .elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-legacy-dropdown a:focus, .elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-legacy-dropdown .wpml-ls-current-language:hover>a, .elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-item .wpml-ls-link:hover, .elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-item .wpml-ls-link.wpml-ls-link__active, .elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-item .wpml-ls-link.highlighted, .elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-item .wpml-ls-link:focus{color:var( --e-global-color-accent );}.elementor-widget-wpml-language-switcher .wpml-elementor-ls .wpml-ls-statics-post_translations{color:var( --e-global-color-text );}.elementor-widget-text-path{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-site-logo .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-site-title .elementor-heading-title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-theme-page-title .elementor-heading-title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-theme-post-title .elementor-heading-title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-theme-post-excerpt .elementor-widget-container{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-archive-title .elementor-heading-title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-archive-posts .elementor-post__title, .elementor-widget-archive-posts .elementor-post__title a{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-archive-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-archive-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-archive-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-archive-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-archive-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-archive-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-posts-nothing-found{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-loop-grid .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-loop-grid .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-loop-grid .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__title, .elementor-widget-posts .elementor-post__title a{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-portfolio a .elementor-portfolio-item__overlay{background-color:var( --e-global-color-accent );}.elementor-widget-portfolio .elementor-portfolio-item__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter.elementor-active{color:var( --e-global-color-primary );}.elementor-widget-gallery .elementor-gallery-item__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-gallery .elementor-gallery-item__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-gallery{--galleries-title-color-normal:var( --e-global-color-primary );--galleries-title-color-hover:var( --e-global-color-secondary );--galleries-pointer-bg-color-hover:var( --e-global-color-accent );--gallery-title-color-active:var( --e-global-color-secondary );--galleries-pointer-bg-color-active:var( --e-global-color-accent );}.elementor-widget-gallery .elementor-gallery-title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-form .elementor-field-group > label, .elementor-widget-form .elementor-field-subgroup label{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group > label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-type-html{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group .elementor-field, .elementor-widget-form .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form .e-form__buttons__wrapper__button-next{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-button[type="submit"]{background-color:var( --e-global-color-accent );}.elementor-widget-form .e-form__buttons__wrapper__button-previous{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-message{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .e-form__indicators__indicator, .elementor-widget-form .e-form__indicators__indicator__label{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form{--e-form-steps-indicator-inactive-primary-color:var( --e-global-color-text );--e-form-steps-indicator-active-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-completed-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-background-color:var( --e-global-color-text );--e-form-steps-indicator-progress-meter-color:var( --e-global-color-text );}.elementor-widget-form .e-form__indicators__indicator__progress__meter{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-login .elementor-field-group > a{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group > a:hover{color:var( --e-global-color-accent );}.elementor-widget-login .elementor-form-fields-wrapper label{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group .elementor-field, .elementor-widget-login .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-login .elementor-widget-container .elementor-login__logged-in-message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-slides .elementor-slide-heading{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-slides .elementor-slide-description{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-slides .elementor-slide-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu .elementor-item{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:hover, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.elementor-item-active, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.highlighted, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:focus{color:var( --e-global-color-accent );fill:var( --e-global-color-accent );}.elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:before, .elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:after{background-color:var( --e-global-color-accent );}.elementor-widget-nav-menu .e--pointer-framed .elementor-item:before, .elementor-widget-nav-menu .e--pointer-framed .elementor-item:after{border-color:var( --e-global-color-accent );}.elementor-widget-nav-menu{--e-nav-menu-divider-color:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-item, .elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-animated-headline .elementor-headline-dynamic-wrapper path{stroke:var( --e-global-color-accent );}.elementor-widget-animated-headline .elementor-headline-plain-text{color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-animated-headline{--dynamic-text-color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline-dynamic-text{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .widget-image-caption{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-hotspot{--hotspot-color:var( --e-global-color-primary );--hotspot-box-color:var( --e-global-color-secondary );--tooltip-color:var( --e-global-color-secondary );}.elementor-widget-hotspot .e-hotspot__label{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .e-hotspot__tooltip{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-list .elementor-price-list-header{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-price{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-description{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-list .elementor-price-list-separator{border-bottom-color:var( --e-global-color-secondary );}.elementor-widget-price-table{--e-price-table-header-background-color:var( --e-global-color-secondary );}.elementor-widget-price-table .elementor-price-table__heading{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__subheading{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table .elementor-price-table__price{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__original-price{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__period{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list{--e-price-table-features-list-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__features-list li{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list li:before{border-top-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-price-table .elementor-price-table__additional_info{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__button{font-family:var( --e-global-typography-accent-font-family ), Arial, 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!important; } #webform_submit_button { background-color: #4054B2 !important; } </style> </div> </div> <div class="elementor-element elementor-element-c7bd8e9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="c7bd8e9" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Top 5 Web Analytics Tools for Your Site</h1> </div> </div> <div class="elementor-element elementor-element-b3b0a84 elementor-align-center elementor-widget elementor-widget-post-info" data-id="b3b0a84" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-b3dd2c7 elementor-inline-item" itemprop="author"> <a href="https://matomo.org/blog/author/erin/"> <span class="elementor-icon-list-icon"> <img class="elementor-avatar" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNTAgMTUwIiB3aWR0aD0iMTUwIiBoZWlnaHQ9IjE1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRm1hdG9tby5vcmclMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwNCUyRlQ5N0dWSlZOWi1VMDJMMTVHTkQyQi1lOTM5NTIzN2E4NmYtNTEyLTE1MHgxNTAuanBnIiBkYXRhLXc9IjE1MCIgZGF0YS1oPSIxNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==" data-spai="1" alt="Picture of Erin"><noscript data-spai="1"><img class="elementor-avatar" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/04/T97GVJVNZ-U02L15GND2B-e9395237a86f-512-150x150.jpg" data-spai-egr="1" alt="Picture of Erin"></noscript> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> Erin </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-540872a elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>August 11, 2023</time> </span> </li> </ul> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-b41ea29 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b41ea29" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-504887a" data-id="504887a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4cb6928 elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-table-of-contents" data-id="4cb6928" data-element_type="widget" data-settings="{"headings_by_tags":["h2"],"exclude_headings_by_selector":[],"collapse_subitems":"yes","sticky":"top","sticky_offset":100,"sticky_parent":"yes","marker_view":"bullets","icon":{"value":"","library":""},"hierarchical_view":"yes","min_height":{"unit":"px","size":"","sizes":[]},"min_height_tablet":{"unit":"px","size":"","sizes":[]},"min_height_mobile":{"unit":"px","size":"","sizes":[]},"sticky_on":["desktop","tablet","mobile"],"sticky_effects_offset":0}" data-widget_type="table-of-contents.default"> <div class="elementor-widget-container"> <div class="elementor-toc__header"> <div class="elementor-toc__header-title"> Contents </div> </div> <div id="elementor-toc__4cb6928" class="elementor-toc__body elementor-toc__list-items--collapsible"> <div class="elementor-toc__spinner-container"> <i class="elementor-toc__spinner eicon-animation-spin eicon-loading" aria-hidden="true"></i> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2d8f2ed" data-id="2d8f2ed" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eee5db7 elementor-widget elementor-widget-theme-post-content" data-id="eee5db7" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <div data-elementor-type="wp-post" data-elementor-id="68460" class="elementor elementor-68460" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-ba9a89a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ba9a89a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9e1308" data-id="b9e1308" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-28f02d4 elementor-widget elementor-widget-text-editor" data-id="28f02d4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>At the start of July 2023, Universal Analytics (UA) users had to say goodbye to their preferred web analytics tool as Google discontinued it. While some find <a href="https://matomo.org/blog/2022/01/google-analytics-4-vs-universal-analytics/">Google Analytics 4 (GA4)</a> can do what they need, many GA4 users are starting to realise GA4 doesn’t meet all the needs UA once fulfilled. Consequently, they are actively seeking another web analytics tool to complement GA4 and address those unmet requirements effectively.</p><p>In this article, we’ll break down five of the top web analytics tools on the market. You’ll find details about their core capabilities, pricing structures and some noteworthy pros and cons to help you decide which tool is the right fit for you. We’ve also included some key features a good web analytics tool should have to give you a baseline for comparison.</p><p>Whether you’re a marketing manager focused on ROI of campaigns, a web analyst focused on conversions or simply interested in learning more about web analytics, there’s something for you on this list.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d6a4f52 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d6a4f52" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7621b86" data-id="7621b86" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e662f17 elementor-widget elementor-widget-text-editor" data-id="e662f17" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>What is a web analytics tool?</h2><p>Web analytics tools collect and analyse information about your website’s visitors, their behaviour and the technical performance of your site. A web analytics tool compiles, measures and analyses website data to give you the information you need to improve site performance, boost conversions and increase your ROI.</p><h3>What makes a web analytics tool good?</h3><p>Before we get into tool specifics, let’s go over some of the core features you can expect from a web analytics tool.</p><p>For a web analytics tool to be worth your time (and money), it needs to cover the basics. For example:</p><ul><li aria-level="1"><b>Visitor reports</b>: The number of visitors, whether they were unique or repeat visitors, the source of traffic (where they found your website), device information (if they’re using a desktop or mobile device) and demographic information like geographic location</li></ul><ul><li aria-level="1"><b>Behaviour reports</b>: What your visitors did while on your site, conversion rates (e.g., if they signed up for or purchased something), the pages they entered and exited from, average session duration, total time spent on a page and bounce rates (if they left without interacting with anything)</li></ul><ul><li aria-level="1"><b>Technical information</b>: Page loading speed and event tracking — where users are clicking, what they’re downloading or sharing from your site, if they’re engaging with the media on it and how far down the page they’re scrolling</li></ul><ul><li aria-level="1"><b>Marketing campaign information</b>: Breakdowns of ad campaigns by provider, showing if ads resulted in traffic to your site and lead to an eventual sale or conversion</li></ul><ul><li aria-level="1"><b>Search Engine Optimisation (SEO) information</b>: Which keywords on which pages are driving traffic to your site, and what search engines are they coming from</li></ul><ul><li aria-level="1"><b>Real-time data tracking: </b>Visitor, behaviour and technical information available in real-time, or close to it — allowing you to address to issues as they occur</li></ul><ul><li aria-level="1"><b>Data visualisation</b>: Charts and graphs illustrating the above information in an easily-readable format — helping identify opportunities and providing valuable insights you can leverage to improve site performance, conversion rates and the amount of time visitors spend on a page</li></ul><ul><li aria-level="1"><b>Custom reporting</b>: Create custom reports detailing the desired metrics and time frame you’re interested in</li></ul><ul><li aria-level="1"><b>Security</b>: User access controls and management tools to limit who can see and interact with user data</li></ul><ul><li aria-level="1"><b>Resources</b>: Official user guides, technical documentation, troubleshooting materials, customer support and community forums</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-408954d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="408954d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecd6fbd" data-id="ecd6fbd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c4783b0 elementor-widget elementor-widget-image" data-id="c4783b0" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" fetchpriority="high" decoding="async" width="1000" height="535" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyMDQ4IDEwOTciIHdpZHRoPSIyMDQ4IiBoZWlnaHQ9IjEwOTciIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZtYXRvbW8ub3JnJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDglMkZHb29nbGUtQW5hbHl0aWNzLTQtMjA0OHgxMDk3LnBuZyIgZGF0YS13PSIyMDQ4IiBkYXRhLWg9IjEwOTciIGRhdGEtYmlwPSIiPjwvc3ZnPg==" data-spai="1" class="attachment-large size-large wp-image-68509" alt="Google Analytics 4 dashboard" srcset=" " sizes="(max-width: 1000px) 100vw, 1000px" /><noscript data-spai="1"><img fetchpriority="high" fetchpriority="high" decoding="async" width="1000" height="535" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Google-Analytics-4-1024x548.png" data-spai-egr="1" class="attachment-large size-large wp-image-68509" alt="Google Analytics 4 dashboard" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Google-Analytics-4-1024x548.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Google-Analytics-4-450x241.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Google-Analytics-4-768x411.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Google-Analytics-4-1536x822.png 1536w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Google-Analytics-4-2048x1097.png 2048w" sizes="(max-width: 1000px) 100vw, 1000px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-21fc9bf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="21fc9bf" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e1f18c" data-id="0e1f18c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-400cd65 elementor-widget elementor-widget-text-editor" data-id="400cd65" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Pros and Cons of Google Analytics 4</h3><p>Despite many users’ dissatisfaction, GA4 isn’t going away anytime soon. It’s still a powerful tool with all the standard features you’d expect. It’s the most popular choice for web analytics for a few other reasons, too, including:</p><ul><li aria-level="1">It’s free to use</li><li aria-level="1">It’s easy to set up</li><li>It has a convenient mobile app</li><li>It has a wealth of user documentation and technical resources online</li><li aria-level="1">Its machine-learning capabilities help predict user behaviour and offer insights on how to grow your site</li><li aria-level="1">It integrates easily with other Google tools, like Google Search Console, Google Ads and Google Cloud</li></ul><p>That said, it comes with some serious drawbacks. Many users accustomed to UA have reported being unhappy with the differences between it and GA4. Their reasons range from changes to the user interface and bounce rate calculations, as well as Google’s switch from pageview-focused metrics to event-based ones. </p><p>Let’s take a look at some of the other cons:</p><div class="flex flex-grow flex-col gap-3"><div class="min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words"><div class="markdown prose w-full break-words dark:prose-invert light"><ul><li><a href="https://matomo.org/blog/2022/06/google-analytics-privacy-issues/">Lack of privacy</a>, as Google uses data from Google Analytics for advertising purposes.</li><li>Cookie consent banners can frustrate visitors, and with <a href="https://matomo.org/cookie-consent-banners/">40-60% of web visitors rejecting consent</a>, relying on them can lead to inaccurate data and an incomplete view of your web traffic and campaign outcomes.</li><li>Can’t <a href="https://matomo.org/guide/installation-maintenance/import-google-analytics/">import data from UA</a> to GA4 </li><li>Missing features like heatmaps and session recording</li><li><a href="https://matomo.org/blog/2018/12/why-matomo-is-a-serious-alternative-to-google-analytics-360/">Google Analytics 360</a>, the GA for enterprises, costs $150,000/year</li></ul></div></div></div><p>Now that you know GA4’s strengths and weaknesses, it’s time to explore other tools that can help fill in GA4’s gaps.</p> </div> </div> <div class="elementor-element elementor-element-745cd4b elementor-widget elementor-widget-text-editor" data-id="745cd4b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p></p><div id="top_web_analytics_tools"></div><script type="text/javascript"> if ('function' === typeof window.playMatomoVideo){ window.playMatomoVideo("top_web_analytics_tools", "#top_web_analytics_tools") } else { document.addEventListener("DOMContentLoaded", function() { window.playMatomoVideo("top_web_analytics_tools", "#top_web_analytics_tools"); }); } </script> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-491f3a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="491f3a3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6beae41" data-id="6beae41" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-436c311 elementor-widget elementor-widget-text-editor" data-id="436c311" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Top 5 web analytics tools (that aren’t Google)</h2><p>Below is a list of popular web analytics tools that, unless otherwise stated, have all the features a good tool should have.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f298b4f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f298b4f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3c51d0" data-id="e3c51d0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dde425b elementor-widget elementor-widget-text-editor" data-id="dde425b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Matomo</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-badfc39 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="badfc39" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c51f952" data-id="c51f952" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9769d1b elementor-widget elementor-widget-image" data-id="9769d1b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1000" height="604" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjU2IDc1OSIgd2lkdGg9IjEyNTYiIGhlaWdodD0iNzU5IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGbWF0b21vLm9yZyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMiUyRjAxJTJGVW50aXRsZWQtZGVzaWduLTEtMS1lMTY0MzMxMzk1ODg5Ni5wbmciIGRhdGEtdz0iMTI1NiIgZGF0YS1oPSI3NTkiIGRhdGEtYmlwPSIiPjwvc3ZnPg==" data-spai="1" class="attachment-large size-large wp-image-48592" alt="Screenshot of Matomo Web Analytics Dashboard" srcset=" " sizes="(max-width: 1000px) 100vw, 1000px" /><noscript data-spai="1"><img decoding="async" width="1000" height="604" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/Untitled-design-1-1-e1643313958896-1024x619.png" data-spai-egr="1" class="attachment-large size-large wp-image-48592" alt="Screenshot of Matomo Web Analytics Dashboard" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/Untitled-design-1-1-e1643313958896-1024x619.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/Untitled-design-1-1-e1643313958896-450x272.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/Untitled-design-1-1-e1643313958896-768x464.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/01/Untitled-design-1-1-e1643313958896.png 1256w" sizes="(max-width: 1000px) 100vw, 1000px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-13e9cf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="13e9cf5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-431cb4f" data-id="431cb4f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-118dfa5 elementor-widget elementor-widget-text-editor" data-id="118dfa5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://matomo.org/">Matomo</a> is the leading open-source web analytics solution designed to help you make more informed decisions and enhance your customer experience while <a href="https://matomo.org/gdpr-analytics/">ensuring GDPR compliance</a> and <a href="https://matomo.org/privacy/">user privacy</a>. With Matomo Cloud, your data is stored in Europe, while Matomo On-Premise allows you to host your data on your own servers.</p><p>Matomo is used on over 1 million websites, in over 190 countries, and in over 50 languages. Additionally, Matomo is an all-in-one solution, with traditional web analytics (visits, acquisition, etc.) alongside behavioural analytics (heatmaps, <a href="https://matomo.org/guide/reports/session-recordings/">session recordings</a> and more), plus a tag manager. No more inefficiently jumping back and forth between tabs in a huge tech stack. It’s all in Matomo, for one consistent, seamless and efficient experience. </p><p><a href="https://matomo.org/blog/2022/10/matomo-features/"><b>Key features</b></a><b>:</b> </p><ul><li aria-level="1">Heatmaps and <a href="https://matomo.org/guide/reports/session-recordings/">session recording</a> to display what users are clicking on and how individual users interacted with your site </li><li aria-level="1">A/B testing to compare different versions of the same content and see which gets better results</li><li aria-level="1">Robust API that lets you get insights by connecting your data to other platforms, like data visualisation or business intelligence tools</li></ul><p><b>Pros:</b> </p><ul><li aria-level="1">Open-source, reviewed by experts to ensure that it’s secure</li><li aria-level="1">Offers On-Premise or Cloud-hosted options</li><li aria-level="1">Fully compliant with GDPR, so you can be data-driven without worrying. </li><li aria-level="1">Option to run without cookies, meaning in most countries you can use Matomo <a href="https://matomo.org/cookie-consent-banners/">without annoying cookie consent banners</a> and while getting more accurate data</li><li aria-level="1">You retain complete ownership of your data, with no third parties using it for advertising or unspecified “own purposes”</li></ul><p><b>Cons:</b> </p><ul><li aria-level="1">On-Premise is free, but that means an additional cost for advanced features (A/B testing, heatmaps, etc.) that are included by default on <a href="https://matomo.org/what-is-on-premise/">Matomo Cloud</a></li><li aria-level="1"><a href="https://matomo.org/matomo-on-premise/">Matomo On-Premise</a> requires servers and technical expertise to setup and manage</li></ul><p><b>Mobile app</b>: Matomo offers a free mobile app (<a href="https://apps.apple.com/us/app/matomo-mobile-2/id737216887?platform=iphone">iOS</a> and <a href="https://play.google.com/store/apps/details?id=org.piwik.mobile2&hl=en&gl=US&pli=1">Android</a>) so you can access your analytics on the go. </p><p><b>Integrations</b>: Matomo <a href="https://matomo.org/integrate/">integrates</a> easily with many other tools and platforms, including WordPress, Looker Studio, Magento, Jira, Drupal, Joomla and Cloudflare.</p><p><b>Pricing</b>: </p><ul><li aria-level="1">Varies based on monthly <a href="https://matomo.org/faq/general/what-is-a-hit/">hits</a></li><li aria-level="1">Matomo On-Premise: free</li><li aria-level="1">Matomo Cloud: starting at €19/month</li></ul> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-e535e15 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e535e15" data-element_type="section"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a8753b" data-id="0a8753b" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-71a1c49 elementor-widget elementor-widget-spacer" data-id="71a1c49" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-cfa9621 elementor-widget elementor-widget-heading" data-id="cfa9621" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Try Matomo for Free</h2> </div> </div> <div class="elementor-element elementor-element-b29b872 elementor-widget elementor-widget-spacer" data-id="b29b872" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-d842b64 elementor-widget elementor-widget-text-editor" data-id="d842b64" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Get the web insights you need, without compromising data accuracy.</p> </div> </div> <div class="elementor-element elementor-element-d1ec01f elementor-widget elementor-widget-spacer" data-id="d1ec01f" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f48132" data-id="1f48132" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9496f6a elementor-widget elementor-widget-spacer" data-id="9496f6a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-03a140c elementor-widget__width-auto elementor-tablet-align-center elementor-hidden-tablet elementor-hidden-mobile elementor-align-left elementor-widget elementor-widget-button" data-id="03a140c" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://matomo.org/start-free-analytics-trial/?mid-cta"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Start for free</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-174c60c elementor-widget elementor-widget-text-editor" data-id="174c60c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>No credit card required</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b4cd9f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b4cd9f5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae2d56b" data-id="ae2d56b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ca5553 elementor-widget elementor-widget-text-editor" data-id="3ca5553" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Adobe Analytics</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e2f3699 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e2f3699" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86dfd8d" data-id="86dfd8d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-36affc4 elementor-widget elementor-widget-image" data-id="36affc4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1000" height="553" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyMDQ4IDExMzIiIHdpZHRoPSIyMDQ4IiBoZWlnaHQ9IjExMzIiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZtYXRvbW8ub3JnJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDglMkZBZG9iZS1BbmFseXRpY3MtMjA0OHgxMTMyLnBuZyIgZGF0YS13PSIyMDQ4IiBkYXRhLWg9IjExMzIiIGRhdGEtYmlwPSIiPjwvc3ZnPg==" data-spai="1" class="attachment-large size-large wp-image-68507" alt="Screenshot of the landing page for Adobe's web analytics tool" srcset=" " sizes="(max-width: 1000px) 100vw, 1000px" /><noscript data-spai="1"><img decoding="async" width="1000" height="553" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Adobe-Analytics-1024x566.png" data-spai-egr="1" class="attachment-large size-large wp-image-68507" alt="Screenshot of the landing page for Adobe's web analytics tool" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Adobe-Analytics-1024x566.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Adobe-Analytics-450x249.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Adobe-Analytics-768x424.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Adobe-Analytics-1536x849.png 1536w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Adobe-Analytics-2048x1132.png 2048w" sizes="(max-width: 1000px) 100vw, 1000px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9eea40c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9eea40c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ee6933" data-id="6ee6933" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-742a148 elementor-widget elementor-widget-text-editor" data-id="742a148" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Adobe is a trusted name in software, with tools that have shaped the technological landscape for decades, like Photoshop and Illustrator. With web design and UX tools Dreamweaver and XD, it makes sense that they’d offer a web analytics platform as well.</p><p>Adobe Analytics provides not just web analytics but marketing analytics that tell you about customer acquisition and retention, ROI and ad campaign performance metrics. Its machine learning (ML) and AI-powered analytics predict future customer behaviour based on previously collected data.</p><p><b>Key features</b>: </p><ul><li aria-level="1">Multichannel data collection that covers computers, mobile devices and IoT devices</li><li aria-level="1">Adobe Sensei (AI/ML) for marketing attribution and anomaly detection</li><li aria-level="1">Tag management through Adobe Experience Platform Launch simplifies the tag creation and maintenance process to help you track how users interact with your site</li></ul><p><b>Pros</b>:</p><ul><li aria-level="1">User-friendly and simple to learn with a drag-and-drop interface</li><li aria-level="1">When integrated with other Adobe software, it becomes a powerful solution for enterprises</li><li aria-level="1">Saves your team a lot of time with the recommendations and insights automatically generated by Adobe’s AI/ML</li></ul><p><b>Cons</b>:</p><ul><li aria-level="1">No free version</li><li aria-level="1">Adobe Sensei and tag manager limited to premium version</li><li aria-level="1">Expensive, especially when combined with the company’s other software</li><li aria-level="1">Steep learning curve for both setup and use</li></ul><p><b>Mobile app</b>: Yes</p><p><b>Integrations</b>: Integrates with Adobe Experience Manager Sites, the company’s CMS. Adobe Target, a CRO tool and part of the Adobe Marketing Cloud subscription, integrates with Analytics.</p><p><b>Pricing</b>: Available upon request </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f7ed163 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f7ed163" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f08ae5f" data-id="f08ae5f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-114696e elementor-widget elementor-widget-text-editor" data-id="114696e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Mixpanel</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0d36bf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0d36bf0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-215d204" data-id="215d204" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c76bc elementor-widget elementor-widget-image" data-id="27c76bc" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1000" height="516" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyMDQ4IDEwNTYiIHdpZHRoPSIyMDQ4IiBoZWlnaHQ9IjEwNTYiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZtYXRvbW8ub3JnJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDglMkZTY3JlZW5zaG90LW9mLU1peHBhbmVscy1wcm9kdWN0LXBhZ2UtMjA0OHgxMDU2LnBuZyIgZGF0YS13PSIyMDQ4IiBkYXRhLWg9IjEwNTYiIGRhdGEtYmlwPSIiPjwvc3ZnPg==" data-spai="1" class="attachment-large size-large wp-image-68501" alt="Screenshot of Mixpanel's product page" srcset=" " sizes="(max-width: 1000px) 100vw, 1000px" /><noscript data-spai="1"><img decoding="async" width="1000" height="516" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Screenshot-of-Mixpanels-product-page-1024x528.png" data-spai-egr="1" class="attachment-large size-large wp-image-68501" alt="Screenshot of Mixpanel's product page" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Screenshot-of-Mixpanels-product-page-1024x528.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Screenshot-of-Mixpanels-product-page-450x232.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Screenshot-of-Mixpanels-product-page-768x396.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Screenshot-of-Mixpanels-product-page-1536x792.png 1536w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Screenshot-of-Mixpanels-product-page-2048x1056.png 2048w" sizes="(max-width: 1000px) 100vw, 1000px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-eee407d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eee407d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fc0f55" data-id="3fc0f55" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8d9108e elementor-widget elementor-widget-text-editor" data-id="8d9108e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mixpanel’s features are heavily geared toward e-commerce companies. From the moment a visitor lands on your website to the moment they enter their payment details and complete a transaction, Mixpanel tracks these events.</p><p>Similar to GA4, Mixpanel is an event-focused analytics platform. While you can still track pageviews with Mixpanel, its main focus is on the specific actions users take that lead them to purchases. Putting your attention on this information allows you to find out which events on your site are going through the sales funnel.</p><p>They’re currently developing a Warehouse Events feature to simplify the process of importing data lakes and data warehouses.</p><p><b>Key features</b>:</p><ul><li aria-level="1">Custom alerts and anomaly detection</li><li aria-level="1">Boards, which allow you to share multiple reports and insights with your team in a range of visual styles </li><li aria-level="1">Detailed segmentation reporting that lets you break down your data to the individual user, specific event or geographic level </li></ul><p><b>Pros</b>:</p><ul><li aria-level="1">Boards allow for emojis, gifs, images and videos to make collaboration fun</li><li aria-level="1">Powerful mobile analytics for iOS and Android apps</li><li aria-level="1">Free promotional credits for eligible startups </li></ul><p><b>Cons</b>:</p><ul><li aria-level="1">Limited features in free plan</li><li aria-level="1">Best features limited to the Enterprise-tier subscription</li><li aria-level="1">Complicated set up</li><li aria-level="1">Steep learning curve</li></ul><p><b>Mobile app</b>: No</p><p><b>Integrations</b>: Mixpanel has a load of integrations, including Figma, Google Cloud, Slack, HappyFox, Snowflake, Microsoft Azure, Optimizely, Mailchimp and Tenjin. They also have a WordPress plugin.</p><p><b>Pricing</b>: </p><ul><li aria-level="1">Starter: free plan available</li><li aria-level="1">Growth: $20/month</li><li aria-level="1">Enterprise $833/month</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-567b57e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="567b57e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7973a21" data-id="7973a21" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b163a2e elementor-widget elementor-widget-text-editor" data-id="b163a2e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>HubSpot Marketing</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d7eca33 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d7eca33" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb6e100" data-id="bb6e100" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4d7eab6 elementor-widget elementor-widget-image" data-id="4d7eab6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1000" height="655" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyMDQ4IDEzNDEiIHdpZHRoPSIyMDQ4IiBoZWlnaHQ9IjEzNDEiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZtYXRvbW8ub3JnJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDglMkZIdWJzcG90LU1hcmtldGluZy0yMDQ4eDEzNDEucG5nIiBkYXRhLXc9IjIwNDgiIGRhdGEtaD0iMTM0MSIgZGF0YS1iaXA9IiI+PC9zdmc+" data-spai="1" class="attachment-large size-large wp-image-68503" alt="Screenshot of Hubspot Marketing's main page" srcset=" " sizes="(max-width: 1000px) 100vw, 1000px" /><noscript data-spai="1"><img decoding="async" width="1000" height="655" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Hubspot-Marketing-1024x671.png" data-spai-egr="1" class="attachment-large size-large wp-image-68503" alt="Screenshot of Hubspot Marketing's main page" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Hubspot-Marketing-1024x671.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Hubspot-Marketing-450x295.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Hubspot-Marketing-768x503.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Hubspot-Marketing-1536x1006.png 1536w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Hubspot-Marketing-2048x1341.png 2048w" sizes="(max-width: 1000px) 100vw, 1000px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fa634fa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fa634fa" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f62ca55" data-id="f62ca55" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3e74474 elementor-widget elementor-widget-text-editor" data-id="3e74474" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>HubSpot is a customer relationship management (CRM) platform with marketing, sales, customer service, content management system (CMS) and operations tools. This greater ecosystem of HubSpot software allows you to practically run your entire business in one place.</p><p>Even though HubSpot Marketing isn’t a dedicated web analytics tool, it provides comparable standard metrics as the other tools on this list, albeit without the more advanced analytical metrics they offer. If you’re already using HubSpot to host your website, it’s definitely worth consideration.</p><p><b>Key features</b>:</p><ul><li aria-level="1">Customer Journey Analytics presents the steps your customers went through in the sales process, step-by-step, in a visual way</li><li aria-level="1">Dashboards for your reports, including both fully customisable options for power users and pre-made templates for new users</li></ul><p><b>Pros</b>:</p><ul><li aria-level="1">Integration with other HubSpot tools, like HubSpot CRM’s free live chat widget </li><li aria-level="1">User-friendly interface with many features being drag-and-drop, like the report dashboard</li><li aria-level="1">24/7 customer support</li></ul><p><b>Cons</b>:</p><ul><li aria-level="1">Can get expensive with upgrades and other HubSpot tool add ons</li><li aria-level="1">Not a dedicated web analytics tool, so it’s missing some of the features other tools have, like <a href="https://matomo.org/website-heatmaps/">heatmaps</a></li><li aria-level="1">Not really worth it as a standalone tool</li><li aria-level="1">Some users report customer support is unhelpful</li></ul><p><b>Mobile app</b>: Yes</p><p><b>Integrations</b>: The larger HubSpot CRM platform can connect with nearly 1,500 other apps through the HubSpot App Marketplace. These include Slack, Microsoft Teams, Salesforce, Make, WordPress, SurveyMonkey, Shopify, monday.com, Stripe, WooCommerce and hundreds of others.</p><p><b>Pricing</b>: </p><ul><li aria-level="1">Starter: $20/month ($18/month with annual plan) </li><li aria-level="1">Professional: $890/month ($800/month with annual plan) </li><li aria-level="1">Enterprise: $3,600/month ($43,200 billed annually)</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bfd3826 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bfd3826" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f39232" data-id="4f39232" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e2b793b elementor-widget elementor-widget-text-editor" data-id="e2b793b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Kissmetrics</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fa13c22 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fa13c22" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9318459" data-id="9318459" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6020893 elementor-widget elementor-widget-image" data-id="6020893" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1000" height="654" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyMDQ4IDEzNDEiIHdpZHRoPSIyMDQ4IiBoZWlnaHQ9IjEzNDEiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZtYXRvbW8ub3JnJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDglMkZLaXNzbWV0cmljcy1lMTY5MTcwODkwNzEzMi0yMDQ4eDEzNDEucG5nIiBkYXRhLXc9IjIwNDgiIGRhdGEtaD0iMTM0MSIgZGF0YS1iaXA9IiI+PC9zdmc+" data-spai="1" class="attachment-large size-large wp-image-68505" alt="Screenshot of the landing page of web analytics tool Kissmetrics" srcset=" " sizes="(max-width: 1000px) 100vw, 1000px" /><noscript data-spai="1"><img decoding="async" width="1000" height="654" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Kissmetrics-e1691708907132-1024x670.png" data-spai-egr="1" class="attachment-large size-large wp-image-68505" alt="Screenshot of the landing page of web analytics tool Kissmetrics" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Kissmetrics-e1691708907132-1024x670.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Kissmetrics-e1691708907132-450x295.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Kissmetrics-e1691708907132-768x503.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Kissmetrics-e1691708907132-1536x1006.png 1536w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2023/08/Kissmetrics-e1691708907132-2048x1341.png 2048w" sizes="(max-width: 1000px) 100vw, 1000px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4c5fa47 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4c5fa47" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81de4c" data-id="d81de4c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-79d7cf6 elementor-widget elementor-widget-text-editor" data-id="79d7cf6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Kissmetrics is a web analytics tool that is marketed toward SaaS and ecommerce companies. They label themselves as “person-based” because they combine event-based tracking with detailed user profiles of the visitors to your site, which allows you to gain insights into customer behaviour. </p><p>With user profiles, you can drill down to see how many times someone has visited your site, if they’ve purchased from you and the steps they took before completing a sale. This allows you to cater more to these users and drive growth.</p><p><b>Key features</b>: </p><ul><li aria-level="1">Person Profiles that give granular information about individual users and their activities on your site</li><li aria-level="1">Campaigns, an <a href="https://support.kissmetrics.io/docs/campaigns">engagement messenger application</a>, allows you to set up email automations that are triggered by specific events</li><li aria-level="1">Detailed reporting tools </li></ul><p><b>Pros</b>: </p><ul><li aria-level="1">No third-party cookies</li><li aria-level="1">No data sampling</li><li aria-level="1">APIs for Ruby on Rails, JavaScript, Python and PHP</li></ul><p><b>Cons</b>: </p><ul><li aria-level="1">Difficult installation</li><li aria-level="1">Strongest reporting features only available in the most expensive plan</li><li aria-level="1">Reports can be slow to generate</li><li aria-level="1">Requires custom JavaScript code to tack single-page applications</li><li aria-level="1">Doesn’t track demographic data, bounce rate, exits, session length or time on page</li></ul><p><b>Mobile app</b>: No</p><p><b>Integrations</b>: Kissmetrics integrates with HubSpot, Appcues, Slack, Mailchimp, Shopify, WooCommerce, Recurly and <a href="https://support.kissmetrics.io/docs/integrations">a dozen others</a>. There is also a Kissmetrics WordPress plugin.</p><p><b>Pricing</b>: </p><ul><li aria-level="1">Silver: $299/month (small businesses)</li><li aria-level="1">Gold: $499/month (medium) </li><li aria-level="1">Platinum: custom pricing (enterprises)</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bf49a73 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bf49a73" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f5eae8" data-id="9f5eae8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f357aa elementor-widget elementor-widget-text-editor" data-id="1f357aa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Conclusion</h2><p>In this article, you learned about popular tools for web analytics to better inform you of your options. Despite all of GA4’s shortcomings, by complementing it with another web analytics tool, teams can gain a more comprehensive understanding of their website traffic and enhance their overall analytics capabilities.</p><p>If you want an option that delivers powerful insights while keeping privacy, security and compliance at the forefront, you should try Matomo. </p><p>Try Matomo alongside Google Analytics now to see how it compares.</p><p><a href="https://matomo.org/start-free-analytics-trial/">Start your 21-day free trial now</a> – no credit card required.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-dd0d4be elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dd0d4be" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48ebd7b" data-id="48ebd7b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-094cf67 trial elementor-widget elementor-widget-matomo_signup" data-id="094cf67" data-element_type="widget" data-widget_type="matomo_signup.default"> <div class="elementor-widget-container"> <div class="matomo_signup-elementor-widget"> <style> .cloudsubform { font-size: 13px; } .matomo_signup-elementor-widget .text-center { text-align: center; } .cloudsubform label { font-weight: bold; } .cloudsubform input { width: 100%; } .cloudsubform .list-unstyled { list-style:none; margin-left: 0; } input.form-control { border-color: #e7e7e7; background: #fff; } .has-error .checkbox, .has-error .checkbox-inline, .has-error .control-label, .has-error .help-block, .has-error .radio, .has-error .radio-inline, .has-error.checkbox label, .has-error.checkbox-inline label, .has-error.radio label, .has-error.radio-inline label { color: #a94442; } .has-error .form-control { border-color: #a94442; } .form-group.has-error:focus-within .with-errors { display: none; } .input-group { position: relative; display: table; border-collapse: separate; } .input-group .form-control:first-child, .input-group-addon:first-child, .input-group-btn:first-child>.btn, .input-group-btn:first-child>.btn-group>.btn, .input-group-btn:first-child>.dropdown-toggle, .input-group-btn:last-child>.btn-group:not(:last-child)>.btn, .input-group-btn:last-child>.btn:not(:last-child):not(.dropdown-toggle) { border-top-right-radius: 0; border-bottom-right-radius: 0; } .input-group .form-control, .input-group-addon, .input-group-btn { display: table-cell; } .input-group .form-control { position: relative; z-index: 2; float: left; width: 100%; margin-bottom: 0; } .input-group-addon:last-child { border-left: 0; } .input-group .form-control:last-child, .input-group-addon:last-child, .input-group-btn:first-child>.btn-group:not(:first-child)>.btn, .input-group-btn:first-child>.btn:not(:first-child), .input-group-btn:last-child>.btn, .input-group-btn:last-child>.btn-group>.btn, .input-group-btn:last-child>.dropdown-toggle { border-top-left-radius: 0; border-bottom-left-radius: 0; } .input-group-addon { padding: 6px 12px; font-size: 14px; font-weight: 400; line-height: 1; color: #333; text-align: center; background-color: #f2f2f2; border: 1px solid #e7e7e7; border-radius: 4px; } .input-group-addon, .input-group-btn { width: 1%; white-space: nowrap; vertical-align: middle; } .input-group .form-control, .input-group-addon, .input-group-btn { display: table-cell; } .startTrialButton { background: #299903; } .startTrialButton:hover { background: #16bb0f; } .privacyNotice, header.page-header .entry-summary { color: #47525f; margin-top: 15px; } header.page-header .page-title { margin-bottom: 15px; } header.page-header { margin-top: 20px; margin-bottom: 20px; } h2.page-title { font-size: 30px; } input::placeholder { color: #aeaeae; } #signup_form input { color: #333; } .privacyNotice, header.page-header .entry-summary, .form-group label, input { font-family: Nunito, Arial, sans-serif; } .form-group label { font-size: 14px; cursor: pointer; } .form-group label.checkboxLabel { font-weight: normal; } #signup_form .alert-danger, .form-group .alert-danger { color: #a94442; } .privacyNotice { color: #818181; font-size: 14px; } .cloudsubform input[disabled] { background: #e7e7e7 !important; } </style> <section class="section" id="cloud" style="padding-top: 10px;background: #edf5ff;"> <div class="grid-container"> <div class="grid-100"> <header class="page-header"> <h2 class="page-title"> Try Matomo for Free</h2> <div class="entry-summary" itemprop="text"><p>21 day free trial. No credit card required.</p></div> </header> </div> <div class="clear"></div> <div class="grid-container"> <div class="grid-100" id="matomoSignUpFormContainer"> <div class="cloudsubform cloudsubform2" style="display: block !important;"> <form role="form" id="signup_form" class="intro-form" method="post" style="max-width:600px;border:3px solid #eee;background-color:#EDF5FF;margin: 0 auto;border-radius:5px;padding:30px;" data-focus="false"> <input type="hidden" name="formsubmitted" value="1" /> <input type="hidden" id="_wpnonce" name="_wpnonce" value="08165d6d8e" /><input type="hidden" name="_wp_http_referer" value="/blog/2023/08/top-web-analytics-tools/" /> <div class="form-group "> <label for="email">Your email address</label> <br /> <input autocomplete="off" placeholder="email@example.com" class="form-control" type="email" id="email" value="" data-error="Please enter a valid email address" maxlength="100" required name="email" /> <div class="help-block with-errors"></div> </div> <div class="form-group "> <label for="website">Your website address</label> <br /> <input autocomplete="off" placeholder="www.example.com" class="form-control" type="url" id="website" pattern="https?://.+\..+" required name="website" value="" data-error="Please enter the address of the website you want to measure, for example 'https://matomo.org'" /> <div class="help-block with-errors"></div> </div> <div class="form-group" id="subdomainContainerGenerated"> Your Analytics subdomain will be <input type="hidden" name="subdomainGenerated" id="subdomainGenerated" /><strong id="subdomainGeneratedFull" data-matomo-mask>.matomo.cloud</strong> <span id="subdomainChangeLinkArea" style="display: none;">(<span style="cursor: pointer;color:#e57f19;" onclick="window.editSubdomainField();">change</span>)</span> </div> <div class="form-group " id="changesubdomainContainer" style="display: none;"> <label for="subdomain">Choose your analytics subdomain</label> <br /> <div class="input-group"> <input autocomplete="off" pattern="[A-Za-z0-9][A-Za-z0-9-]+" title="Please use only letters from A to Z, numbers and dashes in the subdomain field. If you enter 'mycompany', the domain for your Matomo will be 'mycompany.matomo.cloud'." minlength="2" placeholder="subdomain" maxlength="40" data-error="Please use only letters from A to Z, numbers and dashes in the subdomain field. If you enter 'mycompany', the domain for your Matomo will be 'mycompany.matomo.cloud'." value="" id="subdomain" class="form-control" type="text" name="subdomain" /> <span class="input-group-addon" data-matomo-mask>.matomo.cloud</span> </div> <div class="help-block with-errors"></div> </div> <div class="form-group "> <span style="font-size: 13px;"> <input style="display: inline-block;width: auto;height: auto;margin-right: 5px;float: left;margin-top: 5px;" autocomplete="off" data-error="Please read and accept our Terms and conditions." required type="checkbox" name="acceptterms" id="acceptterms" value="1" /> <label class="checkboxLabel" for="acceptterms" style="display: block;margin-left: 25px;">I accept the <a href="https://matomo.org/matomo-cloud-terms-of-service/" rel="nofollow" target="_blank">terms and conditions</a> and <a href="https://matomo.org/matomo-cloud-dpa/" style="white-space: nowrap;" rel="nofollow" target="_blank">data processing agreement (DPA)</a></label></span> <div class="help-block with-errors"></div> </div> <span class="privacyNotice"> Your information will be used to create an account on our cloud service. 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