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B2B Marketing Solutions | ZoomInfo Marketing

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srcSet="https://content.zoominfo.com/wp-content/uploads/2024/03/Sales-Acceleration-Platforms.png?w=640&amp;q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/03/Sales-Acceleration-Platforms.png?w=1080&amp;q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/03/Sales-Acceleration-Platforms.png?w=1080&amp;q=75"/></div><div data-cy="logo_wrapper" class="LogoCarousel_logo_wrapper__LfVy0 LogoCarousel_badges_logos__qdU0l"><img alt="image" data-cy="image" loading="eager" width="525" height="589" decoding="async" data-nimg="1" class="LogoCarousel_cimg__cUlyK" style="color:transparent" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/03/Sales-Engagement.png?w=640&amp;q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/03/Sales-Engagement.png?w=1080&amp;q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/03/Sales-Engagement.png?w=1080&amp;q=75"/></div><div data-cy="logo_wrapper" class="LogoCarousel_logo_wrapper__LfVy0 LogoCarousel_badges_logos__qdU0l"><img alt="image" data-cy="image" loading="eager" width="525" height="589" decoding="async" data-nimg="1" class="LogoCarousel_cimg__cUlyK" style="color:transparent" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/03/AI-Sales-Assistant.png?w=640&amp;q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/03/AI-Sales-Assistant.png?w=1080&amp;q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/03/AI-Sales-Assistant.png?w=1080&amp;q=75"/></div></div></div><div class="LogoCarousel_gradient__mW3b9 LogoCarousel_light_gradient__Tntxh"></div></div><div class="ivory-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy undefined "><div class="ContentSection_content__jW4xe "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="TARGET" tabindex="0"><p data-cy="label" class="eyebrow mangave">TARGET</p></div><h2 class="ContentSection_title__GCBY4">Unlock market insights to turn prospects into customers</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Drive pipeline with advanced B2B intelligence and real-time intent data.</p> </div><ul data-cy="list-item"><li data-cy="item" class="StackedList_item__jMWin"><span data-cy="check-mark" class="StackedList_icon_bg__ga_ID"><svg width="14" height="16" fill="none" xmlns="http://www.w3.org/2000/svg" color="#ffffff"><path stroke="none" d="M14.781 3.219c.281.312.281.781 0 1.062l-8.25 8.25c-.312.313-.781.313-1.062 0l-4.25-4.25a.684.684 0 0 1 0-1.031.684.684 0 0 1 1.031 0l3.719 3.719 7.75-7.75a.736.736 0 0 1 1.031 0h.031Z" fill="#ffffff"></path></svg></span><div data-cy="html-content" class="html-content content-simple"><p>Trigger campaigns based intent signals, including de-anonymized site traffic and industry scoops</p> </div></li><li data-cy="item" class="StackedList_item__jMWin"><span data-cy="check-mark" class="StackedList_icon_bg__ga_ID"><svg width="14" height="16" fill="none" xmlns="http://www.w3.org/2000/svg" color="#ffffff"><path stroke="none" d="M14.781 3.219c.281.312.281.781 0 1.062l-8.25 8.25c-.312.313-.781.313-1.062 0l-4.25-4.25a.684.684 0 0 1 0-1.031.684.684 0 0 1 1.031 0l3.719 3.719 7.75-7.75a.736.736 0 0 1 1.031 0h.031Z" fill="#ffffff"></path></svg></span><div data-cy="html-content" class="html-content content-simple"><p>Identify sales-ready accounts signaling intent to buy</p> </div></li><li data-cy="item" class="StackedList_item__jMWin"><span data-cy="check-mark" class="StackedList_icon_bg__ga_ID"><svg width="14" height="16" fill="none" xmlns="http://www.w3.org/2000/svg" color="#ffffff"><path stroke="none" d="M14.781 3.219c.281.312.281.781 0 1.062l-8.25 8.25c-.312.313-.781.313-1.062 0l-4.25-4.25a.684.684 0 0 1 0-1.031.684.684 0 0 1 1.031 0l3.719 3.719 7.75-7.75a.736.736 0 0 1 1.031 0h.031Z" fill="#ffffff"></path></svg></span><div data-cy="html-content" class="html-content content-simple"><p>Access over 104M company profiles, 600M contact profiles, and 4.9K company attributes</p> </div></li></ul><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button><a class="ContentSection_link__w6oyh text-link" data-cy="link" href="/features/intent-data">Learn more about Intent Data</a></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="649" height="375" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/03/create-audience-intent.png?w=750&amp;q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/03/create-audience-intent.png?w=1920&amp;q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/03/create-audience-intent.png?w=1920&amp;q=75"/></div></div></div></section></div><div class="ivory-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy undefined ContentSection_reverse__pG_2P "><div class="ContentSection_content__jW4xe "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="EXECUTE" tabindex="0"><p data-cy="label" class="eyebrow mangave">EXECUTE</p></div><h2 class="ContentSection_title__GCBY4">Engage accounts most likely to be in the market</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Create a consistent customer experience with an integrated sales and marketing platform. Run efficient display and social ad campaigns targeting high-intent customers.</p> </div><ul data-cy="list-item"><li data-cy="item" class="StackedList_item__jMWin"><span data-cy="check-mark" class="StackedList_icon_bg__ga_ID"><svg width="14" height="16" fill="none" xmlns="http://www.w3.org/2000/svg" color="#ffffff"><path stroke="none" d="M14.781 3.219c.281.312.281.781 0 1.062l-8.25 8.25c-.312.313-.781.313-1.062 0l-4.25-4.25a.684.684 0 0 1 0-1.031.684.684 0 0 1 1.031 0l3.719 3.719 7.75-7.75a.736.736 0 0 1 1.031 0h.031Z" fill="#ffffff"></path></svg></span><div data-cy="html-content" class="html-content content-simple"><p>Use our DSP, built for B2B advertising</p> </div></li><li data-cy="item" class="StackedList_item__jMWin"><span data-cy="check-mark" class="StackedList_icon_bg__ga_ID"><svg width="14" height="16" fill="none" xmlns="http://www.w3.org/2000/svg" color="#ffffff"><path stroke="none" d="M14.781 3.219c.281.312.281.781 0 1.062l-8.25 8.25c-.312.313-.781.313-1.062 0l-4.25-4.25a.684.684 0 0 1 0-1.031.684.684 0 0 1 1.031 0l3.719 3.719 7.75-7.75a.736.736 0 0 1 1.031 0h.031Z" fill="#ffffff"></path></svg></span><div data-cy="html-content" class="html-content content-simple"><p>Maintain cross-channel flexibility, deliverability, and compliance</p> </div></li><li data-cy="item" class="StackedList_item__jMWin"><span data-cy="check-mark" class="StackedList_icon_bg__ga_ID"><svg width="14" height="16" fill="none" xmlns="http://www.w3.org/2000/svg" color="#ffffff"><path stroke="none" d="M14.781 3.219c.281.312.281.781 0 1.062l-8.25 8.25c-.312.313-.781.313-1.062 0l-4.25-4.25a.684.684 0 0 1 0-1.031.684.684 0 0 1 1.031 0l3.719 3.719 7.75-7.75a.736.736 0 0 1 1.031 0h.031Z" fill="#ffffff"></path></svg></span><div data-cy="html-content" class="html-content content-simple"><p>Find best-fit accounts via optimized AI algorithms</p> </div></li></ul><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button><a class="ContentSection_link__w6oyh text-link" data-cy="link" href="/features/ad-targeting">Learn more about Ad Targeting</a></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K ContentSection_reverse__pG_2P "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="630" height="365" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/03/campaigns-dashboard.png?w=640&amp;q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/03/campaigns-dashboard.png?w=1920&amp;q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/03/campaigns-dashboard.png?w=1920&amp;q=75"/></div></div></div></section></div><div class="ivory-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy undefined "><div class="ContentSection_content__jW4xe "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="OPTIMIZE" tabindex="0"><p data-cy="label" class="eyebrow mangave">OPTIMIZE</p></div><h2 class="ContentSection_title__GCBY4">Turn visitors into customers</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Capture website visitors’ interest from first form fill to final conversion.</p> </div><ul data-cy="list-item"><li data-cy="item" class="StackedList_item__jMWin"><span data-cy="check-mark" class="StackedList_icon_bg__ga_ID"><svg width="14" height="16" fill="none" xmlns="http://www.w3.org/2000/svg" color="#ffffff"><path stroke="none" d="M14.781 3.219c.281.312.281.781 0 1.062l-8.25 8.25c-.312.313-.781.313-1.062 0l-4.25-4.25a.684.684 0 0 1 0-1.031.684.684 0 0 1 1.031 0l3.719 3.719 7.75-7.75a.736.736 0 0 1 1.031 0h.031Z" fill="#ffffff"></path></svg></span><div data-cy="html-content" class="html-content content-simple"><p>ZoomInfo’s accurate IP-to-company graph analyzes over 6B IP addresses to build campaigns that convert</p> </div></li><li data-cy="item" class="StackedList_item__jMWin"><span data-cy="check-mark" class="StackedList_icon_bg__ga_ID"><svg width="14" height="16" fill="none" xmlns="http://www.w3.org/2000/svg" color="#ffffff"><path stroke="none" d="M14.781 3.219c.281.312.281.781 0 1.062l-8.25 8.25c-.312.313-.781.313-1.062 0l-4.25-4.25a.684.684 0 0 1 0-1.031.684.684 0 0 1 1.031 0l3.719 3.719 7.75-7.75a.736.736 0 0 1 1.031 0h.031Z" fill="#ffffff"></path></svg></span><div data-cy="html-content" class="html-content content-simple"><p>Attract, nurture, and convert visitors based on-page behavior</p> </div></li><li data-cy="item" class="StackedList_item__jMWin"><span data-cy="check-mark" class="StackedList_icon_bg__ga_ID"><svg width="14" height="16" fill="none" xmlns="http://www.w3.org/2000/svg" color="#ffffff"><path stroke="none" d="M14.781 3.219c.281.312.281.781 0 1.062l-8.25 8.25c-.312.313-.781.313-1.062 0l-4.25-4.25a.684.684 0 0 1 0-1.031.684.684 0 0 1 1.031 0l3.719 3.719 7.75-7.75a.736.736 0 0 1 1.031 0h.031Z" fill="#ffffff"></path></svg></span><div data-cy="html-content" class="html-content content-simple"><p>Reduce required form fields and automatically enrich lead data</p> </div></li><li data-cy="item" class="StackedList_item__jMWin"><span data-cy="check-mark" class="StackedList_icon_bg__ga_ID"><svg width="14" height="16" fill="none" xmlns="http://www.w3.org/2000/svg" color="#ffffff"><path stroke="none" d="M14.781 3.219c.281.312.281.781 0 1.062l-8.25 8.25c-.312.313-.781.313-1.062 0l-4.25-4.25a.684.684 0 0 1 0-1.031.684.684 0 0 1 1.031 0l3.719 3.719 7.75-7.75a.736.736 0 0 1 1.031 0h.031Z" fill="#ffffff"></path></svg></span><div data-cy="html-content" class="html-content content-simple"><p>Simplify meeting scheduling and save valuable time</p> </div></li></ul><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button><a class="ContentSection_link__w6oyh text-link" data-cy="link" href="/features/identify-website-visitors">Learn more about WebSights</a></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="631" height="477" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/03/formcomplete.png?w=640&amp;q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/03/formcomplete.png?w=1920&amp;q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/03/formcomplete.png?w=1920&amp;q=75"/></div></div></div></section></div><div data-cy="features-highlights" class="birch-bg"><div data-cy="section-ref" class="SectionRef_section_ref__YRg0z ref-label" style="top:10rem" id="benefits"></div><div data-cy="wrapper" class="undefined FeaturesHighlights_general__8qZaP rebranding-pt-pb wrapper-padding"><div class="content-max-width"><div data-cy="head_container" class="FeaturesHighlights_head_container__nTjVH FeaturesHighlights_center_aligned__YMjfz"><p data-cy="label" class="FeaturesHighlights_label__NU_ra eyebrow grey-500">CORE FEATURES</p><h2 class="FeaturesHighlights_title__15wPX h2" data-cy="heading">Accounts buy, people decide</h2><p data-cy="subtitle" class="grey-500">Only ZoomInfo combines advanced and essential insights about your target market with AI-powered solutions that help you surface, engage and convert sales-ready leads.</p><a class="FeaturesHighlights_button__a__HW primary-btn" data-cy="link" href="/solutions/marketing/demo?camp_id=701Do0000005VmvIAE">Request Demo</a></div><div data-cy="features-container" class="FeaturesHighlights_features_row__I4yMj grid-3-items-list"><div data-cy="feature" href="/features/ad-targeting" class="FeaturesHighlights_feature__y1vQ7"><div class="FeaturesHighlights_image_title_wrapper__cuthC"><div data-cy="image-wrapper" class="FeaturesHighlights_image_wrapper__dDy2H"><img alt="Cross-Channel Advertising icon" data-cy="image" loading="lazy" width="33" height="32" decoding="async" data-nimg="1" class="FeaturesHighlights_cimg__iSFO_" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/03/Decorative-icon.svg"/></div><h3 data-cy="feature-title" class="FeaturesHighlights_feature_title__fHkWz h4">Cross-Channel Advertising</h3></div><p data-cy="feature-text" class="grey-500 FeaturesHighlights_text__0I7DI">Deploy targeted display and social ad campaigns to reach specific audiences based on 300-plus company attributes and buying signals.</p><a class="FeaturesHighlights_link__1TTOf text-link" data-cy="link" href="/features/ad-targeting">Learn more about Ad Targeting</a></div><div data-cy="feature" href="/features/intent-data" class="FeaturesHighlights_feature__y1vQ7"><div class="FeaturesHighlights_image_title_wrapper__cuthC"><div data-cy="image-wrapper" class="FeaturesHighlights_image_wrapper__dDy2H"><img alt="Buyer Intent icon" data-cy="image" loading="lazy" width="33" height="32" decoding="async" data-nimg="1" class="FeaturesHighlights_cimg__iSFO_" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/03/Decorative-icon-1.svg"/></div><h3 data-cy="feature-title" class="FeaturesHighlights_feature_title__fHkWz h4">Buyer Intent</h3></div><p data-cy="feature-text" class="grey-500 FeaturesHighlights_text__0I7DI">Identify prospects at the beginning of the buyer’s journey by tracking companies researching solutions like yours.</p><a class="FeaturesHighlights_link__1TTOf text-link" data-cy="link" href="/features/intent-data">Learn more about Buyer Intent</a></div><div data-cy="feature" href="/products/chat" class="FeaturesHighlights_feature__y1vQ7"><div class="FeaturesHighlights_image_title_wrapper__cuthC"><div data-cy="image-wrapper" class="FeaturesHighlights_image_wrapper__dDy2H"><img alt="Website Chat icon" data-cy="image" loading="lazy" width="33" height="33" decoding="async" data-nimg="1" class="FeaturesHighlights_cimg__iSFO_" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/03/Decorative-icon-2.svg"/></div><h3 data-cy="feature-title" class="FeaturesHighlights_feature_title__fHkWz h4">Website Chat</h3></div><p data-cy="feature-text" class="grey-500 FeaturesHighlights_text__0I7DI">Route qualified leads directly to your sales team. Convert chat conversations into meetings with a click. </p><a class="FeaturesHighlights_link__1TTOf text-link" data-cy="link" href="/products/chat">Learn more about Website Chat</a></div><div data-cy="feature" href="/features/form-optimization" class="FeaturesHighlights_feature__y1vQ7"><div class="FeaturesHighlights_image_title_wrapper__cuthC"><div data-cy="image-wrapper" class="FeaturesHighlights_image_wrapper__dDy2H"><img alt="Web Form Enrichment icon" data-cy="image" loading="lazy" width="33" height="32" decoding="async" data-nimg="1" class="FeaturesHighlights_cimg__iSFO_" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/03/Decorative-icon-3.svg"/></div><h3 data-cy="feature-title" class="FeaturesHighlights_feature_title__fHkWz h4">Web Form Enrichment</h3></div><p data-cy="feature-text" class="grey-500 FeaturesHighlights_text__0I7DI">Boost lead capture with data-enriched forms for higher conversions and actionable insights.</p><a class="FeaturesHighlights_link__1TTOf text-link" data-cy="link" href="/features/form-optimization">Learn more about FormComplete</a></div><div data-cy="feature" href="/features/ad-targeting" class="FeaturesHighlights_feature__y1vQ7"><div class="FeaturesHighlights_image_title_wrapper__cuthC"><div data-cy="image-wrapper" class="FeaturesHighlights_image_wrapper__dDy2H"><img alt="Advanced Audience Targeting icon" data-cy="image" loading="lazy" width="33" height="32" decoding="async" data-nimg="1" class="FeaturesHighlights_cimg__iSFO_" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/03/Decorative-icon-4.svg"/></div><h3 data-cy="feature-title" class="FeaturesHighlights_feature_title__fHkWz h4">Advanced Audience Targeting</h3></div><p data-cy="feature-text" class="grey-500 FeaturesHighlights_text__0I7DI">Pull in the right accounts and build audiences that update automatically when companies meet your criteria.</p><a class="FeaturesHighlights_link__1TTOf text-link" data-cy="link" href="/features/ad-targeting">Learn more about Audience Targeting</a></div><div data-cy="feature" href="/features/identify-website-visitors" class="FeaturesHighlights_feature__y1vQ7"><div class="FeaturesHighlights_image_title_wrapper__cuthC"><div data-cy="image-wrapper" class="FeaturesHighlights_image_wrapper__dDy2H"><img alt="Site Visitor Identification icon" data-cy="image" loading="lazy" width="25" height="32" decoding="async" data-nimg="1" class="FeaturesHighlights_cimg__iSFO_" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/03/Decorative-icon-5.svg"/></div><h3 data-cy="feature-title" class="FeaturesHighlights_feature_title__fHkWz h4">Site Visitor Identification</h3></div><p data-cy="feature-text" class="grey-500 FeaturesHighlights_text__0I7DI">Identify anonymous website visitors and take immediate action to convert good-fit customers.</p><a class="FeaturesHighlights_link__1TTOf text-link" data-cy="link" href="/features/identify-website-visitors">Learn more about WebSights</a></div></div></div></div></div><section role="region" aria-label="Testimonial Feature Block" class="TestimonialFeatureBlock_section_wrapper__qnObs TestimonialFeatureBlock_accordion__I_Lv6 undefined" data-cy="testimonial-feature-block"><div class="TestimonialFeatureBlock_content_wrapper__SHYw1 " data-cy="content-wrapper"><div class="TestimonialFeatureBlock_accordion_container__nzPAp"><div class="TestimonialFeatureBlock_accordion_wrapper__O2aiC rebranding-pt-pb" data-cy="accordion-wrapper"><p class="eyebrow mangave TestimonialFeatureBlock_label__SUJzy" data-cy="label">Full Funnel Solutions</p><h2 class="TestimonialFeatureBlock_accordion_title__ILHcH" data-cy="title">How ZoomInfo Helps Marketing Teams Win</h2><ul class="AccordionList_list__ByVoP" data-cy="accordion-list-container"><li data-cy="accordion-card-item" class="AccordionCard_card_item__bv5Et "><div data-cy="accordion-card-inactive" class="AccordionCard_item__wn45Q AccordionCard_unexpanded_invisible__7NNRI"><h4 data-cy="inactive-title" class="AccordionCard_inactive_title__Xt_xp capitalize nightshade pointer">For Revenue Leaders<span class="AccordionCard_caret__mg990" data-cy="down-caret"><svg width="10" height="7" viewBox="0 0 10 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 1l4 4 4-4" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span></h4></div><div data-cy="active-card-content-wrapper" class="AccordionCard_item_wrapper__r9P0y AccordionCard_visible__01FFB"><div data-cy="active-card-content" id="For-Revenue-Leaders0" class="AccordionCard_item__wn45Q"><div class="AccordionCard_card__wwIHP focus" tabindex="0"><div class="AccordionCard_content__T7QaK"><h3 data-cy="active-title" class="AccordionCard_title__VbZnc h4 capitalize">For Revenue Leaders<span class="AccordionCard_caret__mg990" data-cy="up-caret"><svg width="10" height="7" viewBox="0 0 10 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 6l4-4 4 4" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span></h3><div data-cy="html-content" class="html-content p mangave">Sales and marketing alignment is more important than ever. Enter ZoomInfo. In our latest Customer Impact Report, 71% of marketers say they have forged closer relationships with their counterparts in sales since implementing ZoomInfo.</div><a class="text-link AccordionCard_link__WSILN" data-cy="link" href="/offers/impact-report">Read Customer Impact Report</a></div></div></div></div></li><li data-cy="accordion-card-item" class="AccordionCard_card_item__bv5Et "><div data-cy="accordion-card-inactive" class="AccordionCard_item__wn45Q AccordionCard_unexpanded_visible__EVaQ8"><h4 data-cy="inactive-title" class="AccordionCard_inactive_title__Xt_xp capitalize nightshade pointer">For Demand Generation<span class="AccordionCard_caret__mg990" data-cy="down-caret"><svg width="10" height="7" viewBox="0 0 10 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 1l4 4 4-4" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span></h4></div><div data-cy="active-card-content-wrapper" class="AccordionCard_item_wrapper__r9P0y AccordionCard_invisible__g5kx8"><div data-cy="active-card-content" id="For-Demand-Generation1" class="AccordionCard_item__wn45Q"><div class="AccordionCard_card__wwIHP focus" tabindex="0"><div class="AccordionCard_content__T7QaK"><h3 data-cy="active-title" class="AccordionCard_title__VbZnc h4 capitalize">For Demand Generation<span class="AccordionCard_caret__mg990" data-cy="up-caret"><svg width="10" height="7" viewBox="0 0 10 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 6l4-4 4 4" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span></h3><div data-cy="html-content" class="html-content p mangave">No marketing strategy is immune to bad data. “If the data driving your ABM efforts is limited in any way, you’ll end up with low conversions and wasted ad spend. We learned this very early on in our process and knew it was time to make a change.”</div><a data-cy="link" target="_blank" href="//www.zoominfo.com/b2b/customer-success/Librestream" class="text-link AccordionCard_link__WSILN">View Case Study</a></div></div></div></div></li><li data-cy="accordion-card-item" class="AccordionCard_card_item__bv5Et "><div data-cy="accordion-card-inactive" class="AccordionCard_item__wn45Q AccordionCard_unexpanded_visible__EVaQ8"><h4 data-cy="inactive-title" class="AccordionCard_inactive_title__Xt_xp capitalize nightshade pointer">For Marketing Operations<span class="AccordionCard_caret__mg990" data-cy="down-caret"><svg width="10" height="7" viewBox="0 0 10 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 1l4 4 4-4" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span></h4></div><div data-cy="active-card-content-wrapper" class="AccordionCard_item_wrapper__r9P0y AccordionCard_invisible__g5kx8"><div data-cy="active-card-content" id="For-Marketing-Operations2" class="AccordionCard_item__wn45Q"><div class="AccordionCard_card__wwIHP focus" tabindex="0"><div class="AccordionCard_content__T7QaK"><h3 data-cy="active-title" class="AccordionCard_title__VbZnc h4 capitalize">For Marketing Operations<span class="AccordionCard_caret__mg990" data-cy="up-caret"><svg width="10" height="7" viewBox="0 0 10 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 6l4-4 4 4" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span></h3><div data-cy="html-content" class="html-content p mangave">Orchestrate revenue operations like never before. Just ask the team over at NetSPI. They used ZoomInfo to prioritize and target accounts based on buying signals, website visits and intent searches – even improving sales enablement with prospecting news automatically delivered to Slack.</div><a data-cy="link" target="_blank" href="//www.zoominfo.com/b2b/customer-success/NetSPI" class="text-link AccordionCard_link__WSILN">View Case Study</a></div></div></div></div></li></ul></div></div><div class="TestimonialFeatureBlock_testimonial_container__LOBvj"><div class="TestimonialFeatureBlock_testimonial_wrapper__qkFxD rebranding-pt-pb" data-cy="testimonial-container"><div class="TestimonialDetailsBlock_testimonial_details_wrapper__PHILa TestimonialDetailsBlock_accordion__xSTmW" data-cy="testimonial-details-container"><div class="TestimonialDetailsBlock_testimonial_details__M8RQe"><div class="TestimonialDetailsBlock_logo_wrapper__bTTMq" data-cy="logo"><img alt="image" data-cy="image" loading="lazy" width="293" height="55" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/03/credit-expert.svg"/></div><div><h3 data-cy="title">“There’s immediate satisfaction when logging into ZoomInfo Marketing.</h3><p class="p large TestimonialDetailsBlock_testimonial_text__A8nJz" data-cy="testimonial-text">The fact that the solutions are integrated helps foster end-to-end sales and marketing alignment. That’s what sets ZoomInfo apart.”</p></div><div class="TestimonialDetailsBlock_author_details__1GxL5" data-cy="author-details"><h5 data-cy="name">Chase Arvanitis</h5><p class="p small" data-cy="job-title">Director of Performance Marketing</p></div></div></div></div></div></div></section><div class="birch-bg undefined ContentSection_cutoff_media__Rvuk_ rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R ContentSection_top__SdkPb"><div class="ContentSection_content__jW4xe ContentSection_top__SdkPb "><h2 class="ContentSection_title__GCBY4">See What’s Possible</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Get a custom demo of ZoomInfo Marketing to learn how to capture and convert more MQLs into pipeline.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button></div><div data-cy="content-section-bottom" class="ContentSection_bottom_content__a0OLM "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="1113" height="734" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/03/marketing-ui.png?w=1200&amp;q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/03/marketing-ui.png?w=3840&amp;q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/03/marketing-ui.png?w=3840&amp;q=75"/></div></div></div></section></div><div class="birch-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_tabs__vjOZj ContentSection_top__SdkPb"><div class="ContentSection_content__jW4xe ContentSection_top__SdkPb "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="USE-CASES" tabindex="0"><p data-cy="label" class="eyebrow mangave">USE CASES</p></div><h2 class="ContentSection_title__GCBY4">Data-Driven Marketing at Scale</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Combine world-class data and intent signals with precise targeting and automated plays. Efficiently identify, engage, and acquire leads at scale.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button></div><div data-cy="content-section-bottom" class="ContentSection_bottom_content__a0OLM ContentSection_content_section__dLRDy "><div class="ContentSection_media_section__2WxaX"></div></div></div><ul class="AccordionList_list__ByVoP" data-cy="accordion-list-container"><li data-cy="accordion-card-item" class="AccordionCard_card_item__bv5Et "><div data-cy="accordion-card-inactive" class="AccordionCard_item__wn45Q AccordionCard_unexpanded_invisible__7NNRI"><h4 data-cy="inactive-title" class="AccordionCard_inactive_title__Xt_xp capitalize nightshade pointer">Demand Generation<span class="AccordionCard_caret__mg990" data-cy="down-caret"><svg width="10" height="7" viewBox="0 0 10 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 1l4 4 4-4" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span></h4></div><div data-cy="active-card-content-wrapper" class="AccordionCard_item_wrapper__r9P0y AccordionCard_visible__01FFB"><div data-cy="active-card-content" id="Demand-Generation0" class="AccordionCard_item__wn45Q"><div class="AccordionCard_card__wwIHP focus" tabindex="0"><div class="AccordionCard_content__T7QaK"><h3 data-cy="active-title" class="AccordionCard_title__VbZnc h4 capitalize">Demand Generation<span class="AccordionCard_caret__mg990" data-cy="up-caret"><svg width="10" height="7" viewBox="0 0 10 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 6l4-4 4 4" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span></h3><div data-cy="tab-content" style="min-height:28rem" class="TabContent_container__JfUHn "><div data-cy="text" class="TabContent_text__V4BPk"><div data-cy="html-content" class="html-content content-simple"><p>Identify and convert sales-ready accounts. Power your demand generation strategy and accelerate your pipeline with advanced B2B intelligence and real-time intent data.</p> </div></div><div data-cy="card-image" class="TabContent_media__0UNTE"><img alt="image" data-cy="image" loading="lazy" width="569" height="569" decoding="async" data-nimg="1" style="color:transparent;height:auto" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/03/campaign-intentsignals-1.png?w=640&amp;q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/03/campaign-intentsignals-1.png?w=1200&amp;q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/03/campaign-intentsignals-1.png?w=1200&amp;q=75"/></div></div></div></div></div></div></li><li data-cy="accordion-card-item" class="AccordionCard_card_item__bv5Et "><div data-cy="accordion-card-inactive" class="AccordionCard_item__wn45Q AccordionCard_unexpanded_visible__EVaQ8"><h4 data-cy="inactive-title" class="AccordionCard_inactive_title__Xt_xp capitalize nightshade pointer">Account-Based Marketing<span class="AccordionCard_caret__mg990" data-cy="down-caret"><svg width="10" height="7" viewBox="0 0 10 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 1l4 4 4-4" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span></h4></div><div data-cy="active-card-content-wrapper" class="AccordionCard_item_wrapper__r9P0y AccordionCard_invisible__g5kx8"><div data-cy="active-card-content" id="Account-Based-Marketing1" class="AccordionCard_item__wn45Q"><div class="AccordionCard_card__wwIHP focus" tabindex="0"><div class="AccordionCard_content__T7QaK"><h3 data-cy="active-title" class="AccordionCard_title__VbZnc h4 capitalize">Account-Based Marketing<span class="AccordionCard_caret__mg990" data-cy="up-caret"><svg width="10" height="7" viewBox="0 0 10 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 6l4-4 4 4" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span></h3><div data-cy="html-content" class="html-content p mangave"><p>Run efficient display and social ad campaigns that target customers who have signaled high intent to purchase. Create a consistent experience with an aligned sales and marketing platform.</p> </div><div class="AccordionCard_media__n1hd9" data-cy="card-image"><img alt="image" data-cy="image" loading="lazy" width="619" height="558" decoding="async" data-nimg="1" style="color:transparent;height:auto" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/03/aircover-marketing-to-sales.png?w=640&amp;q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/03/aircover-marketing-to-sales.png?w=1920&amp;q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/03/aircover-marketing-to-sales.png?w=1920&amp;q=75"/></div></div></div></div></div></li><li data-cy="accordion-card-item" class="AccordionCard_card_item__bv5Et "><div data-cy="accordion-card-inactive" class="AccordionCard_item__wn45Q AccordionCard_unexpanded_visible__EVaQ8"><h4 data-cy="inactive-title" class="AccordionCard_inactive_title__Xt_xp capitalize nightshade pointer">Inbound Lead Acceleration<span class="AccordionCard_caret__mg990" data-cy="down-caret"><svg width="10" height="7" viewBox="0 0 10 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 1l4 4 4-4" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span></h4></div><div data-cy="active-card-content-wrapper" class="AccordionCard_item_wrapper__r9P0y AccordionCard_invisible__g5kx8"><div data-cy="active-card-content" id="Inbound-Lead-Acceleration2" class="AccordionCard_item__wn45Q"><div class="AccordionCard_card__wwIHP focus" tabindex="0"><div class="AccordionCard_content__T7QaK"><h3 data-cy="active-title" class="AccordionCard_title__VbZnc h4 capitalize">Inbound Lead Acceleration<span class="AccordionCard_caret__mg990" data-cy="up-caret"><svg width="10" height="7" viewBox="0 0 10 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 6l4-4 4 4" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span></h3><div data-cy="html-content" class="html-content p mangave"><p>Deliver qualified inbound leads to your sales team. Automatically identify, enrich, route, and follow up with the high-potential leads quickly.</p> </div><div class="AccordionCard_media__n1hd9" data-cy="card-image"><img alt="image" data-cy="image" loading="lazy" width="747" height="486" decoding="async" data-nimg="1" style="color:transparent;height:auto" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/03/ABM.png?w=750&amp;q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/03/ABM.png?w=1920&amp;q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/03/ABM.png?w=1920&amp;q=75"/></div></div></div></div></div></li></ul></section></div><div class="elderberry-bg ContentSection_dark__phgsl undefined ContentSection_dark__phgsl rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R ContentSection_reverse__pG_2P "><div class="ContentSection_content__jW4xe "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="INTEGRATIONS" tabindex="0"><p data-cy="label" class="eyebrow mangave">INTEGRATIONS</p></div><h2 class="ContentSection_title__GCBY4">Power your marketing technology stack with ZoomInfo’s best-in-class intelligence</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Bring your strategy to life with integrations that deliver actionable B2B intelligence where you need it.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button><a data-cy="link" target="_blank" href="https://market.zoominfo.com" class="ContentSection_link__w6oyh text-link">Explore Integrations</a></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K ContentSection_reverse__pG_2P "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="578" height="295" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/03/integrations.png?w=640&amp;q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/03/integrations.png?w=1200&amp;q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/03/integrations.png?w=1200&amp;q=75"/></div></div></div></section></div><div class="birch-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy undefined ContentSection_top__SdkPb"><div class="ContentSection_content__jW4xe ContentSection_top__SdkPb "><h2 class="ContentSection_title__GCBY4">Case Studies</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Here are just a few ways 35,000+ customers use ZoomInfo to grow conversions and accelerate ROI from marketing.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button></div><div data-cy="content-section-bottom" class="ContentSection_bottom_content__a0OLM ContentSection_content_section__dLRDy "><div class="ContentSection_media_section__2WxaX"></div></div></div><ul data-cy="cards-list" class="ImageCardsList_wrapper__7AavY grid-3-items-list "><a data-cy="link" target="_blank" href="//www.zoominfo.com/b2b/customer-success/Alchemy-Cloud" class="ImageCard_wrapper__FkQ9P"><div data-cy="image-wrapper" class="ImageCard_header__wzlED"><img alt="image" data-cy="image" loading="lazy" width="467" height="207" decoding="async" data-nimg="1" class="ImageCard_radius__ZiBhh" style="color:transparent;height:auto;width:100%" src="https://content.zoominfo.com/wp-content/uploads/2024/02/Alchemy.svg"/></div><div data-cy="content" class="ImageCard_content__hjKJd"><h4 class="ImageCard_title__aABUL max-text-rows-3 h4" data-cy="heading">Reduced cost per click by 24%</h4><div data-cy="text" class="ImageCard_text__E59B7 html-content max-text-rows-6"><p>“It would not have been possible for us to achieve the progress that we’ve had this year without the ZoomInfo ecosystem underpinning our efforts on both the marketing and sales sides.”</p> </div><div data-cy="footer" class="ImageCard_footer__AOfR3"><p data-cy="cta-text-link-right" class="ImageCard_link___o2zn text-link">Read Case Study</p></div></div></a><a data-cy="link" target="_blank" href="//www.zoominfo.com/b2b/customer-success/Tide-Rock-Holdings" class="ImageCard_wrapper__FkQ9P"><div data-cy="image-wrapper" class="ImageCard_header__wzlED"><img alt="image" data-cy="image" loading="lazy" width="467" height="207" decoding="async" data-nimg="1" class="ImageCard_radius__ZiBhh" style="color:transparent;height:auto;width:100%" src="https://content.zoominfo.com/wp-content/uploads/2024/02/Tide-Rock-Holdings.svg"/></div><div data-cy="content" class="ImageCard_content__hjKJd"><h4 class="ImageCard_title__aABUL max-text-rows-3 h4" data-cy="heading">Plug-and-play implementation</h4><div data-cy="text" class="ImageCard_text__E59B7 html-content max-text-rows-6"><p>“It used to take us months to generate value from our marketing efforts but now, we’re capturing high-quality leads in less than 48 hours from launching a campaign.”</p> </div><div data-cy="footer" class="ImageCard_footer__AOfR3"><p data-cy="cta-text-link-right" class="ImageCard_link___o2zn text-link">Read Case Study</p></div></div></a><a data-cy="link" target="_blank" href="//www.zoominfo.com/b2b/customer-success/Librestream" class="ImageCard_wrapper__FkQ9P"><div data-cy="image-wrapper" class="ImageCard_header__wzlED"><img alt="image" data-cy="image" loading="lazy" width="467" height="207" decoding="async" data-nimg="1" class="ImageCard_radius__ZiBhh" 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