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We want to help. </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='3000617729824087148' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2008/08/upcoming-webinars-for-non-profits.html' itemprop='url' title='Upcoming webinars for non-profits'> Upcoming webinars for non-profits </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, August 28, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We're excited to announce a 5-part webinar (online seminar) series about Google Grants! It's running from September to October and being hosted by the <a href="http://www.nten.org/" id="p2bm" title="NTEN, the Nonprofit Technology Network">Nonprofit Technology Network (NTEN)</a>, an organization that strives to help non-profits use technology more effectively. In each session, members of our team will cover a specific topic for grant recipients, ranging from the basics of a Grants account to evaluating account performance with tools such as Google Analytics.<br /><br />Note that the series does have a fee associated with it, though you can register for individual sessions only if you prefer.<br /><br />Registration and more information are <a href="http://www.nten.org/events/webinar/2008/09/11/google-grants-series" id="rcy3" title="here">on the NTEN website</a>. We hope you can make it.<br /><br /><span class="byline-author">Posted by Kristie, Google Grants Team<br /></span> </script> <noscript> We're excited to announce a 5-part webinar (online seminar) series about Google Grants! It's running from September to October and being hosted by the <a href="http://www.nten.org/" id="p2bm" title="NTEN, the Nonprofit Technology Network">Nonprofit Technology Network (NTEN)</a>, an organization that strives to help non-profits use technology more effectively. In each session, members of our team will cover a specific topic for grant recipients, ranging from the basics of a Grants account to evaluating account performance with tools such as Google Analytics.<br /><br />Note that the series does have a fee associated with it, though you can register for individual sessions only if you prefer.<br /><br />Registration and more information are <a href="http://www.nten.org/events/webinar/2008/09/11/google-grants-series" id="rcy3" title="here">on the NTEN website</a>. We hope you can make it.<br /><br /><span class="byline-author">Posted by Kristie, Google Grants Team<br /></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2008/08/upcoming-webinars-for-non-profits.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Upcoming webinars for non-profits&url=https://googlefornonprofits.blogspot.com/2008/08/upcoming-webinars-for-non-profits.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2008/08/upcoming-webinars-for-non-profits.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2008/08/upcoming-webinars-for-non-profits.html' data-url='https://googlefornonprofits.blogspot.com/2008/08/upcoming-webinars-for-non-profits.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2008/08/upcoming-webinars-for-non-profits.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='3200810584789787692' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2008/08/calling-group-helpers.html' itemprop='url' title='Calling Group Helpers!'> Calling Group Helpers! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, August 26, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> If you regularly read our blog, we hope you're building a solid understanding of the <a title="Google Grants program" href="//www.google.com/grants" id="o:qk">Grants program</a>. One great way to further develop your expertise and share your knowledge is to use the <a title="Google Grants Help Group" href="http://groups.google.com/group/googlegrants-help" id="kkib">Grants Help Group</a>, where non-profits post questions and share information about the program. You can not only learn more for yourself but also help fellow and potential grant recipients with their questions.<br /><br />So go ahead and show off your stuff! Your fellow grant recipients will appreciate it, and you'll likely build even more expertise for yourself along the way.<br /><br /><span class="byline-author">Posted by Kristie, Google Grants Team</span> </script> <noscript> If you regularly read our blog, we hope you're building a solid understanding of the <a title="Google Grants program" href="//www.google.com/grants" id="o:qk">Grants program</a>. One great way to further develop your expertise and share your knowledge is to use the <a title="Google Grants Help Group" href="http://groups.google.com/group/googlegrants-help" id="kkib">Grants Help Group</a>, where non-profits post questions and share information about the program. You can not only learn more for yourself but also help fellow and potential grant recipients with their questions.<br /><br />So go ahead and show off your stuff! Your fellow grant recipients will appreciate it, and you'll likely build even more expertise for yourself along the way.<br /><br /><span class="byline-author">Posted by Kristie, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2008/08/calling-group-helpers.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Calling Group Helpers!&url=https://googlefornonprofits.blogspot.com/2008/08/calling-group-helpers.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2008/08/calling-group-helpers.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2008/08/calling-group-helpers.html' data-url='https://googlefornonprofits.blogspot.com/2008/08/calling-group-helpers.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2008/08/calling-group-helpers.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='3771211616715711231' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2008/08/webinar-wrap-up.html' itemprop='url' title='Webinar wrap-up'> Webinar wrap-up </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, August 22, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <a target="_blank" title="Blog post" href="http://googlegrants.blogspot.com/2008/08/free-online-seminar-on-google-grants.html" id="j6g9">Last week</a> we presented a <a target="_blank" title="TechSoup" href="http://www.techsoup.org/" id="fp1l">TechSoup</a> webinar (online seminar) that covered the basics of the <a target="_blank" title="Google Grants" href="//www.google.com/grants" id="x_7o">Google Grants</a> program, how to create effective Grants <a target="_blank" title="AdWords" href="http://www.adwords.google.com/" id="y35b">AdWords</a> accounts and resources for managing your Grant.<br /><br />It was a fairly quick presentation (less than 1 hour) with some lively discussion about topics ranging from managing your quality score and submitting a successful application to installing Google Checkout on your site and how to qualify for additional budget.<br /><br />In addition to the Google Grants information covered during the webinar, <a target="_blank" title="Kevin Lee" href="http://www.kevinlee.net/" id="oqig">Kevin Lee</a> at Didit.com presented some valuable SEM (search engine marketing) resources and guidance that would be helpful to any non-profit working on online marketing initiatives.<br /><br />If you missed the webinar but are interested in maximizing your Google Grant, check out the resources now available online:<br /><br /><ul id="jfw91"><li id="jfw92">View the recorded <a target="_blank" title="webinar" href="http://cc.readytalk.com/play?id=sl3rtigo" id="qtr_">webinar</a> </li><li id="jfw93">Download the <a target="_blank" title="PowerPoint slideshow" href="https://cc.readytalk.com/cc/download/schedule/n6o377vq2abw" id="e58a">PowerPoint slideshow</a></li><li id="uoho">Read the <a target="_blank" title="Q&A from the post-presentation online forum" href="http://delicious.com/tsmegan/tsevent_googlegrants" id="u2a2">Q&A from the online discussion</a></li><li id="vg:n">Read the <a target="_blank" title="Q&A from the webinar" href="http://spreadsheets.google.com/pub?key=pDJ8lgiYx0lGnkyHbi645PQ" id="kw9p">Q&A from the webinar</a><br /></li><li id="n.d4">Download the <a target="_blank" title="Beginner's Guide" href="//www.google.com/grants/education/Beginners_Guide.pdf" id="zwfi">Beginner's Guide</a></li><li id="l2lk">Review <a target="_blank" title="event and SEM materials" href="https://cc.readytalk.com/cc/schedule/display.do?rfe=ku68yle5zan8&udc=1qob60fhmcqv2" id="q19n">event and SEM materials</a><br /></li></ul><br /><br />If you'd like to be alerted about upcoming Google Grants webinars, you can <a title="The Google Grants Blog feed" target="_blank" href="http://googlegrants.blogspot.com/atom.xml" id="bm3v">subscribe to our RSS feed</a> for future webinar announcements.<br /><br /><span class="byline-author">Posted by Jessica, Google Grants Team</span> </script> <noscript> <a target="_blank" title="Blog post" href="http://googlegrants.blogspot.com/2008/08/free-online-seminar-on-google-grants.html" id="j6g9">Last week</a> we presented a <a target="_blank" title="TechSoup" href="http://www.techsoup.org/" id="fp1l">TechSoup</a> webinar (online seminar) that covered the basics of the <a target="_blank" title="Google Grants" href="//www.google.com/grants" id="x_7o">Google Grants</a> program, how to create effective Grants <a target="_blank" title="AdWords" href="http://www.adwords.google.com/" id="y35b">AdWords</a> accounts and resources for managing your Grant.<br /><br />It was a fairly quick presentation (less than 1 hour) with some lively discussion about topics ranging from managing your quality score and submitting a successful application to installing Google Checkout on your site and how to qualify for additional budget.<br /><br />In addition to the Google Grants information covered during the webinar, <a target="_blank" title="Kevin Lee" href="http://www.kevinlee.net/" id="oqig">Kevin Lee</a> at Didit.com presented some valuable SEM (search engine marketing) resources and guidance that would be helpful to any non-profit working on online marketing initiatives.<br /><br />If you missed the webinar but are interested in maximizing your Google Grant, check out the resources now available online:<br /><br /><ul id="jfw91"><li id="jfw92">View the recorded <a target="_blank" title="webinar" href="http://cc.readytalk.com/play?id=sl3rtigo" id="qtr_">webinar</a> </li><li id="jfw93">Download the <a target="_blank" title="PowerPoint slideshow" href="https://cc.readytalk.com/cc/download/schedule/n6o377vq2abw" id="e58a">PowerPoint slideshow</a></li><li id="uoho">Read the <a target="_blank" title="Q&A from the post-presentation online forum" href="http://delicious.com/tsmegan/tsevent_googlegrants" id="u2a2">Q&A from the online discussion</a></li><li id="vg:n">Read the <a target="_blank" title="Q&A from the webinar" href="http://spreadsheets.google.com/pub?key=pDJ8lgiYx0lGnkyHbi645PQ" id="kw9p">Q&A from the webinar</a><br /></li><li id="n.d4">Download the <a target="_blank" title="Beginner's Guide" href="//www.google.com/grants/education/Beginners_Guide.pdf" id="zwfi">Beginner's Guide</a></li><li id="l2lk">Review <a target="_blank" title="event and SEM materials" href="https://cc.readytalk.com/cc/schedule/display.do?rfe=ku68yle5zan8&udc=1qob60fhmcqv2" id="q19n">event and SEM materials</a><br /></li></ul><br /><br />If you'd like to be alerted about upcoming Google Grants webinars, you can <a title="The Google Grants Blog feed" target="_blank" href="http://googlegrants.blogspot.com/atom.xml" id="bm3v">subscribe to our RSS feed</a> for future webinar announcements.<br /><br /><span class="byline-author">Posted by Jessica, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2008/08/webinar-wrap-up.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Webinar wrap-up&url=https://googlefornonprofits.blogspot.com/2008/08/webinar-wrap-up.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2008/08/webinar-wrap-up.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2008/08/webinar-wrap-up.html' data-url='https://googlefornonprofits.blogspot.com/2008/08/webinar-wrap-up.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2008/08/webinar-wrap-up.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='260349402092026972' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2008/08/grants-uk-volunteer-insight.html' itemprop='url' title='Grants UK volunteer insight'> Grants UK volunteer insight </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, August 19, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p id="tu.i5" class="MsoNormal">Like Yvonne, who <a title="wrote to you recently" href="http://googlegrants.blogspot.com/2008/07/why-i-heart-google-grants.html" id="ackx">wrote recently</a> about her volunteer work with Google Grants, I'm an AdWords team member who also contributes to the Grants team. I work in our Dublin office, Europe, the Middle East & Africa's Headquarters, on our UK & Ireland Education team, and I’m also on the Grants team for the UK & Ireland. In reality, Grants is addictive, so it also takes up about 20% of my non-working life!<br /></p> <p id="tu.i8" class="MsoNormal">Working on Grants has given me the chance to contribute to our mission—as Larry and Sergey wrote in their <a title="Letter from the Founders" href="http://investor.google.com/ipo_letter.html" id="ai9j">Letter from the Founders</a>, "We aspire to make Google an institution that makes the world a better place." And I've been able to breathe my own ideas in to how we achieve this goal. One of the things I'm most proud of is a recent endeavor, which transcends traditional geographical boundaries and conveys how unique a company Google can be.<br /></p> <p id="tu.i13" class="MsoNormal">Whenever we see TV ads about disasters such as those in Sichuan or Burma/Myanmar, it can be hard to think of how we can help. Working with some key aid organizations, we were able to reduce the time it takes to get free AdWords ads online, through Grants, to help people wanting to donate online. As a result, we helped the <a title="Tinghua Foundation" href="http://www.tsinghuafoundation.org/" id="kiss">Tsinghua Foundation</a> become one of the fastest responders to the recent earthquake in China. Their organization didn’t exist before the event, but they managed to collect a significant amount of donations within days and through the following weeks. It’s uplifting to think that I could make at least a small contribution, from Dublin, to an NGO in California helping people in Sichuan.</p>Since I'm an AdWords Optimizer by trade, I also thought I'd share some tips that I used recently for the disaster response campaigns to help you with your Grants account: <p id="tu.i27" class="MsoNormal"> </p> <p style="margin-left: 40px;" id="tu.i29" class="MsoNormal">1) <b id="rxwe">Relevance</b> – Avoid using overly generic terms. With a $1 CPC, you want to make sure your keywords are active. The best way to do this is to: a) choose terms specific to your organization and its work; b) see which terms you use on your website and offline marketing materials and c) see who's searching for which keywords using the <a title="AdWords Keyword tool" href="https://adwords.google.com/select/KeywordToolExternal" id="abx.">AdWords Keyword tool</a> in your account.<br /></p> <p style="margin-left: 40px;" id="tu.i30" class="MsoNormal"> </p> <p style="margin-left: 40px;" id="tu.i32" class="MsoNormal">2) <b id="rxwe0">Planning</b> – Think of the core two things needed for a successful online campaign. First, what are we promoting on our site? Second, which campaigns are we running at the moment? If you plan the account before you start creating or optimizing (I usually use a spreadsheet), you'll be able to separate each issue or campaign into separate themes (i.e. the different functions your organization performs). I'd then create one ad group per theme. </p> <p id="tu.i33" class="MsoNormal" style="margin-left: 0.6634in;"> </p> <p style="margin-left: 40px;" id="c1yy2" class="MsoNormal">For example, let's say I’m an organization working to provide disaster relief aid. I operate in two countries (Country A and Country B), and I offer food aid in Country A and medical aid in Country B. To ensure my keywords are relevant to my ad texts, I'll create a campaign for each country I work in and target them to relevant audiences. For Country A, the ad text "Food Aid Country A" will have themed keywords such as 'food aid organisations' and 'aid country a' etc.<br /></p><p style="margin-left: 40px;" id="gvoh2" class="MsoNormal">I can then divide each Ad Group in to the service I run, for instance, "Campaign: Country B," "Ad Group: Medical Aid " for medical aid in Country B, with different ad texts and keywords for "Campaign: Country A", "Ad Group: Food Aid".<br /></p><p style="margin-left: 40px;" id="tu.i44" class="MsoNormal">3) <b id="rxwe1">AdWords Editor</b> - This is my number-one tip for grant recipients. <a title="AdWords Editor" href="//www.google.com/intl/en/adwordseditor/" id="j8l8">AdWords Editor</a> is a free campaign-management application, where you can see your account as an overview, avoid duplicating keywords and save so much time creating and optimizing campaigns. You can even take previous campaigns, copy and paste them and alter the content.</p> I hope these tips help, <span id="oet9" class="writely-comment" style="background-color: rgb(255, 255, 215);">as </span>our core mission at Google Grants is to help organizations get the most out of their AdWords advertising and promote their cause. Many of those working for the organizations we help are volunteers full time; a US Government study showed that in the <a title="US alone volunteers worked 8.1 billion hours in 2007" href="http://www.volunteeringinamerica.gov/national.cfm" id="xh9m">US alone volunteers worked 8.1 billion hours in 2007</a> for non-profits. I can't guarantee I'll beat that total on my own, but I hope to contribute more to Google's!<br /><br /><span class="byline-author">Posted by David, UK AdWords Team</span> </script> <noscript> <p id="tu.i5" class="MsoNormal">Like Yvonne, who <a title="wrote to you recently" href="http://googlegrants.blogspot.com/2008/07/why-i-heart-google-grants.html" id="ackx">wrote recently</a> about her volunteer work with Google Grants, I'm an AdWords team member who also contributes to the Grants team. I work in our Dublin office, Europe, the Middle East & Africa's Headquarters, on our UK & Ireland Education team, and I’m also on the Grants team for the UK & Ireland. In reality, Grants is addictive, so it also takes up about 20% of my non-working life!<br /></p> <p id="tu.i8" class="MsoNormal">Working on Grants has given me the chance to contribute to our mission—as Larry and Sergey wrote in their <a title="Letter from the Founders" href="http://investor.google.com/ipo_letter.html" id="ai9j">Letter from the Founders</a>, "We aspire to make Google an institution that makes the world a better place." And I've been able to breathe my own ideas in to how we achieve this goal. One of the things I'm most proud of is a recent endeavor, which transcends traditional geographical boundaries and conveys how unique a company Google can be.<br /></p> <p id="tu.i13" class="MsoNormal">Whenever we see TV ads about disasters such as those in Sichuan or Burma/Myanmar, it can be hard to think of how we can help. Working with some key aid organizations, we were able to reduce the time it takes to get free AdWords ads online, through Grants, to help people wanting to donate online. As a result, we helped the <a title="Tinghua Foundation" href="http://www.tsinghuafoundation.org/" id="kiss">Tsinghua Foundation</a> become one of the fastest responders to the recent earthquake in China. Their organization didn’t exist before the event, but they managed to collect a significant amount of donations within days and through the following weeks. It’s uplifting to think that I could make at least a small contribution, from Dublin, to an NGO in California helping people in Sichuan.</p>Since I'm an AdWords Optimizer by trade, I also thought I'd share some tips that I used recently for the disaster response campaigns to help you with your Grants account: <p id="tu.i27" class="MsoNormal"> </p> <p style="margin-left: 40px;" id="tu.i29" class="MsoNormal">1) <b id="rxwe">Relevance</b> – Avoid using overly generic terms. With a $1 CPC, you want to make sure your keywords are active. The best way to do this is to: a) choose terms specific to your organization and its work; b) see which terms you use on your website and offline marketing materials and c) see who's searching for which keywords using the <a title="AdWords Keyword tool" href="https://adwords.google.com/select/KeywordToolExternal" id="abx.">AdWords Keyword tool</a> in your account.<br /></p> <p style="margin-left: 40px;" id="tu.i30" class="MsoNormal"> </p> <p style="margin-left: 40px;" id="tu.i32" class="MsoNormal">2) <b id="rxwe0">Planning</b> – Think of the core two things needed for a successful online campaign. First, what are we promoting on our site? Second, which campaigns are we running at the moment? If you plan the account before you start creating or optimizing (I usually use a spreadsheet), you'll be able to separate each issue or campaign into separate themes (i.e. the different functions your organization performs). I'd then create one ad group per theme. </p> <p id="tu.i33" class="MsoNormal" style="margin-left: 0.6634in;"> </p> <p style="margin-left: 40px;" id="c1yy2" class="MsoNormal">For example, let's say I’m an organization working to provide disaster relief aid. I operate in two countries (Country A and Country B), and I offer food aid in Country A and medical aid in Country B. To ensure my keywords are relevant to my ad texts, I'll create a campaign for each country I work in and target them to relevant audiences. For Country A, the ad text "Food Aid Country A" will have themed keywords such as 'food aid organisations' and 'aid country a' etc.<br /></p><p style="margin-left: 40px;" id="gvoh2" class="MsoNormal">I can then divide each Ad Group in to the service I run, for instance, "Campaign: Country B," "Ad Group: Medical Aid " for medical aid in Country B, with different ad texts and keywords for "Campaign: Country A", "Ad Group: Food Aid".<br /></p><p style="margin-left: 40px;" id="tu.i44" class="MsoNormal">3) <b id="rxwe1">AdWords Editor</b> - This is my number-one tip for grant recipients. <a title="AdWords Editor" href="//www.google.com/intl/en/adwordseditor/" id="j8l8">AdWords Editor</a> is a free campaign-management application, where you can see your account as an overview, avoid duplicating keywords and save so much time creating and optimizing campaigns. You can even take previous campaigns, copy and paste them and alter the content.</p> I hope these tips help, <span id="oet9" class="writely-comment" style="background-color: rgb(255, 255, 215);">as </span>our core mission at Google Grants is to help organizations get the most out of their AdWords advertising and promote their cause. Many of those working for the organizations we help are volunteers full time; a US Government study showed that in the <a title="US alone volunteers worked 8.1 billion hours in 2007" href="http://www.volunteeringinamerica.gov/national.cfm" id="xh9m">US alone volunteers worked 8.1 billion hours in 2007</a> for non-profits. I can't guarantee I'll beat that total on my own, but I hope to contribute more to Google's!<br /><br /><span class="byline-author">Posted by David, UK AdWords Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2008/08/grants-uk-volunteer-insight.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Grants UK volunteer insight&url=https://googlefornonprofits.blogspot.com/2008/08/grants-uk-volunteer-insight.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2008/08/grants-uk-volunteer-insight.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2008/08/grants-uk-volunteer-insight.html' data-url='https://googlefornonprofits.blogspot.com/2008/08/grants-uk-volunteer-insight.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2008/08/grants-uk-volunteer-insight.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='8369468296545652016' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2008/08/grants-account-tour-tools.html' itemprop='url' title='Grants Account Tour: Tools'> Grants Account Tour: Tools </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, August 14, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span id="bosn3" style="font-weight: normal;">Have you ever wondered why you couldn't find your ads if you searched on Google? Have you wanted to add a few keywords to your campaign but not known what to add? That brings us to the <a id="bosn4" href="http://adwords.google.com/support/bin/topic.py?topic=7038">Tools</a> section of your Grants account.</span> <h4 id="bosn5"><span id="bosn6" style="font-weight: normal;">In the Campaign Management tab of your account, the useful Tools section can help you easily optimize your ads and analyze their performance. </span><div id="w9fu3" style="padding: 1em 0pt; text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyXEC3lw-h9q_rB5B_A90c0yWgQ3Fwn1ZXwDTkdsNqvymO8_HGxEW-6D6DZWkQr7S2i98an6gDIZtvu8TiA6Awg7PA85YyP-EmsGDllHoKdyVsI7X5iz0eHaJLIIi2UH1den0-m-0il6M/s1600-h/blogpost_tour_tools.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5234421515749888034" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyXEC3lw-h9q_rB5B_A90c0yWgQ3Fwn1ZXwDTkdsNqvymO8_HGxEW-6D6DZWkQr7S2i98an6gDIZtvu8TiA6Awg7PA85YyP-EmsGDllHoKdyVsI7X5iz0eHaJLIIi2UH1den0-m-0il6M/s400/blogpost_tour_tools.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a>Here's our shortlist of helpful tools for your account:<span id="bosn8" style="font-weight: normal;"><br /><br />The </span><span id="m4lw5" style="font-weight: normal;"><a id="bosn9" href="http://adwords.google.com/support/bin/answer.py?answer=25918&topic=14752">Keyword Tool</a> suggests additional keywords for you to bid on, which will help drive more traffic to your site. The tool generates new keywords in two ways: </span><span id="gqci3" style="font-weight: normal;"><br /></span><ol><li><span id="gqci3" style="font-weight: normal;">descriptive words and phrases on your site</span></li><li><span id="gqci3" style="font-weight: normal;">your website URL</span></li></ol></div></h4><span id="gqci8" style="font-weight: normal;">If you notice that a couple of your keywords perform well and receive many qualified clicks, try entering them in the Keyword Tool to find similar ones. Or if some of your keywords haven't received many clicks, try entering them in the tool to see if there are synonyms or related keywords you could try. <a id="bosn10" href="https://adwords.google.com/support/bin/answer.py?answer=64886&hl=en_US" target="_blank">This article</a> has additional tips for using the tool.</span> <h4 id="bosn11"><span id="bosn12" style="font-weight: normal;">The <a id="bosn13" href="http://adwords.google.com/support/bin/answer.py?answer=46454">Ad Preview Tool</a> allows you to see your ad as it would appear on Google (without accruing extra impressions which can negatively impact your clickthrough rate). This helps if you're targeting a specific geographic area where you aren't located. To preview your ad, simply enter a keyword and click on 'Preview Ads' to see the Sponsored Links and results for that keyword.</span></h4> <h4 id="bosn14"><span id="bosn15" style="font-weight: normal;">The <a id="bosn16" href="http://adwords.google.com/support/bin/answer.py?answer=27342&topic=7037">Ads Diagnostic Tool</a> is great for</span> <span id="bosn17" style="font-weight: normal;">seeing an ad's behavior. To use it, simply enter the keyword you're searching on. The next page will give you information about the keyword and reasons that your ads aren't running. There's also an option here to preview search results through the Ad Preview Tool.</span></h4> <p id="bosn18">The <a id="bosn19" href="http://adwords.google.com/support/bin/answer.py?answer=12391">Disapproved Ads Tool</a>, which compiles all ads that may be disapproved. You can see why ads have been disapproved, so you can edit them accordingly to get them up and running again.<br /></p><p id="ipkp3">The <a id="bosn20" href="http://adwords.google.com/support/bin/answer.py?answer=64867&topic=7106">Change History Tool</a> shows you changes (such as adding or deleting keywords, or creating new ad text) that have been made to your account.</p> <h4 id="bosn21"><span id="bosn22" style="font-weight: normal;">Finally, there's the option to download <a id="bosn23" href="//www.google.com/intl/en/adwordseditor/">AdWords Editor</a>, which we'll post about next month. It's a useful desktop application that helps you manage your account and make changes offline. If you want to get a head start, go ahead and download the desktop application <a id="bosn24" href="//www.google.com/intl/en/adwordseditor/thankyou.html#win">here</a>. Otherwise, get to work on the tools above.</span><b id="bosn27"><br /></b></h4><span class="byline-author">Posted by Taylor, AdWords Team</span> </script> <noscript> <span id="bosn3" style="font-weight: normal;">Have you ever wondered why you couldn't find your ads if you searched on Google? Have you wanted to add a few keywords to your campaign but not known what to add? That brings us to the <a id="bosn4" href="http://adwords.google.com/support/bin/topic.py?topic=7038">Tools</a> section of your Grants account.</span> <h4 id="bosn5"><span id="bosn6" style="font-weight: normal;">In the Campaign Management tab of your account, the useful Tools section can help you easily optimize your ads and analyze their performance. </span><div id="w9fu3" style="padding: 1em 0pt; text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyXEC3lw-h9q_rB5B_A90c0yWgQ3Fwn1ZXwDTkdsNqvymO8_HGxEW-6D6DZWkQr7S2i98an6gDIZtvu8TiA6Awg7PA85YyP-EmsGDllHoKdyVsI7X5iz0eHaJLIIi2UH1den0-m-0il6M/s1600-h/blogpost_tour_tools.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5234421515749888034" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyXEC3lw-h9q_rB5B_A90c0yWgQ3Fwn1ZXwDTkdsNqvymO8_HGxEW-6D6DZWkQr7S2i98an6gDIZtvu8TiA6Awg7PA85YyP-EmsGDllHoKdyVsI7X5iz0eHaJLIIi2UH1den0-m-0il6M/s400/blogpost_tour_tools.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a>Here's our shortlist of helpful tools for your account:<span id="bosn8" style="font-weight: normal;"><br /><br />The </span><span id="m4lw5" style="font-weight: normal;"><a id="bosn9" href="http://adwords.google.com/support/bin/answer.py?answer=25918&topic=14752">Keyword Tool</a> suggests additional keywords for you to bid on, which will help drive more traffic to your site. The tool generates new keywords in two ways: </span><span id="gqci3" style="font-weight: normal;"><br /></span><ol><li><span id="gqci3" style="font-weight: normal;">descriptive words and phrases on your site</span></li><li><span id="gqci3" style="font-weight: normal;">your website URL</span></li></ol></div></h4><span id="gqci8" style="font-weight: normal;">If you notice that a couple of your keywords perform well and receive many qualified clicks, try entering them in the Keyword Tool to find similar ones. Or if some of your keywords haven't received many clicks, try entering them in the tool to see if there are synonyms or related keywords you could try. <a id="bosn10" href="https://adwords.google.com/support/bin/answer.py?answer=64886&hl=en_US" target="_blank">This article</a> has additional tips for using the tool.</span> <h4 id="bosn11"><span id="bosn12" style="font-weight: normal;">The <a id="bosn13" href="http://adwords.google.com/support/bin/answer.py?answer=46454">Ad Preview Tool</a> allows you to see your ad as it would appear on Google (without accruing extra impressions which can negatively impact your clickthrough rate). This helps if you're targeting a specific geographic area where you aren't located. To preview your ad, simply enter a keyword and click on 'Preview Ads' to see the Sponsored Links and results for that keyword.</span></h4> <h4 id="bosn14"><span id="bosn15" style="font-weight: normal;">The <a id="bosn16" href="http://adwords.google.com/support/bin/answer.py?answer=27342&topic=7037">Ads Diagnostic Tool</a> is great for</span> <span id="bosn17" style="font-weight: normal;">seeing an ad's behavior. To use it, simply enter the keyword you're searching on. The next page will give you information about the keyword and reasons that your ads aren't running. There's also an option here to preview search results through the Ad Preview Tool.</span></h4> <p id="bosn18">The <a id="bosn19" href="http://adwords.google.com/support/bin/answer.py?answer=12391">Disapproved Ads Tool</a>, which compiles all ads that may be disapproved. You can see why ads have been disapproved, so you can edit them accordingly to get them up and running again.<br /></p><p id="ipkp3">The <a id="bosn20" href="http://adwords.google.com/support/bin/answer.py?answer=64867&topic=7106">Change History Tool</a> shows you changes (such as adding or deleting keywords, or creating new ad text) that have been made to your account.</p> <h4 id="bosn21"><span id="bosn22" style="font-weight: normal;">Finally, there's the option to download <a id="bosn23" href="//www.google.com/intl/en/adwordseditor/">AdWords Editor</a>, which we'll post about next month. It's a useful desktop application that helps you manage your account and make changes offline. If you want to get a head start, go ahead and download the desktop application <a id="bosn24" href="//www.google.com/intl/en/adwordseditor/thankyou.html#win">here</a>. Otherwise, get to work on the tools above.</span><b id="bosn27"><br /></b></h4><span class="byline-author">Posted by Taylor, AdWords Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2008/08/grants-account-tour-tools.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Grants Account Tour: Tools&url=https://googlefornonprofits.blogspot.com/2008/08/grants-account-tour-tools.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2008/08/grants-account-tour-tools.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2008/08/grants-account-tour-tools.html' data-url='https://googlefornonprofits.blogspot.com/2008/08/grants-account-tour-tools.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2008/08/grants-account-tour-tools.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='250581024613375504' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2008/08/best-practices-for-your-google-grant.html' itemprop='url' title='Best practices for your Google Grant'> Best practices for your Google Grant </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, August 12, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> As you know, you're in control of your Google Grants AdWords account 24/7 and understanding and following the <a title="program guidelines" href="//www.google.com/grants/policies.html" id="p15h">program guidelines</a> will contribute greatly to your success in the program. But we also wanted to give you a quick list of other things you can do to get the most out of your Google Grant and keep your account in good standing for the long term.<br /><b id="lrsw"><br /></b><b id="q4sm1">Keep your contacts current </b><br />Alert the Grants team of any relevant personnel changes on your staff. This can include new hires, people changing roles and upcoming leaves. Email googlegrants-support@google.com and include the new contact information and any pertinent details. Example: John Smith will be the new contact for all matters concerning our Google Grant. Contact him at john.smith@yourorg.org. <b id="lrsw0"><br /><br />Centralize your grant information</b><br />Make others at your organization aware of the award and your active Google <a title="AdWords" href="http://adwords.google.com" id="hi4b">AdWords</a> campaigns. Put all your Google Grants related information in one spot and make sure everyone at your organization can access it. Good things to include might be your org's AdWords login email address, password(s), account number, notes on account history and goals, analytics account information, your org's contacts for invoices, technical issues (analytics) and general correspondence, grant amounts and recent changes in your grant. You could even use a <a title="Google Spreadsheet" href="//www.google.com/nonprofits/docstutorial.html" id="y:1l">Google Spreadsheet</a> to centralize this information online and make it accessible to everyone in your org, regardless of their location.<b id="rm.b1"><br /><br />Name an account manager</b><br />Identify someone in your organization who can be the go-to for your grant. This might be the person who already manages your marketing or communication activities, an existing grant manager or someone who's got some online savvy. Thinking along the lines of centralizing your information, finding one person in your org who is actively engaged with your grant can ensure that communications get to the right place and information is easy to find.<br /><br /><b id="lrsw1">Train new hires</b><br />Include an intro to managing your org's Google Grant with any new hire training you do. Give them access to your centralized grant information and let them know how you're using it to benefit your org. Ask them what they would search on if they were searching for your services and consider their ideas for expanding your keyword list.<br /><br /><b id="v0.80">Set up your account for long term success</b><br />Schedule an <a title="account report" href="http://googlegrants.blogspot.com/2008/06/grants-account-tour-reporting-center.html" id="voq8">account report</a> in AdWords to occur bi-weekly and be emailed to your email address. Advertise events and <a title="set campaign end dates" href="https://adwords.google.com/support/bin/answer.py?answer=6285&query=set+campaign+end+dates&topic=&type=f&%20onclick=" id="ynxw">set campaign end dates</a> so that you don't have to worry about turning your event campaign off once the event has passed.<br /><br />If your org has developed other ways to make the most of your grant, please feel free to share them with our team and other orgs in the <a title="Google Grants Help Group" href="http://groups.google.com/group/googlegrants-help" id="vcvt">Google Grants Help Group.</a><br /><br /><span class="byline-author">Posted by Jessica, Google Grants Team</span> </script> <noscript> As you know, you're in control of your Google Grants AdWords account 24/7 and understanding and following the <a title="program guidelines" href="//www.google.com/grants/policies.html" id="p15h">program guidelines</a> will contribute greatly to your success in the program. But we also wanted to give you a quick list of other things you can do to get the most out of your Google Grant and keep your account in good standing for the long term.<br /><b id="lrsw"><br /></b><b id="q4sm1">Keep your contacts current </b><br />Alert the Grants team of any relevant personnel changes on your staff. This can include new hires, people changing roles and upcoming leaves. Email googlegrants-support@google.com and include the new contact information and any pertinent details. Example: John Smith will be the new contact for all matters concerning our Google Grant. Contact him at john.smith@yourorg.org. <b id="lrsw0"><br /><br />Centralize your grant information</b><br />Make others at your organization aware of the award and your active Google <a title="AdWords" href="http://adwords.google.com" id="hi4b">AdWords</a> campaigns. Put all your Google Grants related information in one spot and make sure everyone at your organization can access it. Good things to include might be your org's AdWords login email address, password(s), account number, notes on account history and goals, analytics account information, your org's contacts for invoices, technical issues (analytics) and general correspondence, grant amounts and recent changes in your grant. You could even use a <a title="Google Spreadsheet" href="//www.google.com/nonprofits/docstutorial.html" id="y:1l">Google Spreadsheet</a> to centralize this information online and make it accessible to everyone in your org, regardless of their location.<b id="rm.b1"><br /><br />Name an account manager</b><br />Identify someone in your organization who can be the go-to for your grant. This might be the person who already manages your marketing or communication activities, an existing grant manager or someone who's got some online savvy. Thinking along the lines of centralizing your information, finding one person in your org who is actively engaged with your grant can ensure that communications get to the right place and information is easy to find.<br /><br /><b id="lrsw1">Train new hires</b><br />Include an intro to managing your org's Google Grant with any new hire training you do. Give them access to your centralized grant information and let them know how you're using it to benefit your org. Ask them what they would search on if they were searching for your services and consider their ideas for expanding your keyword list.<br /><br /><b id="v0.80">Set up your account for long term success</b><br />Schedule an <a title="account report" href="http://googlegrants.blogspot.com/2008/06/grants-account-tour-reporting-center.html" id="voq8">account report</a> in AdWords to occur bi-weekly and be emailed to your email address. Advertise events and <a title="set campaign end dates" href="https://adwords.google.com/support/bin/answer.py?answer=6285&query=set+campaign+end+dates&topic=&type=f&%20onclick=" id="ynxw">set campaign end dates</a> so that you don't have to worry about turning your event campaign off once the event has passed.<br /><br />If your org has developed other ways to make the most of your grant, please feel free to share them with our team and other orgs in the <a title="Google Grants Help Group" href="http://groups.google.com/group/googlegrants-help" id="vcvt">Google Grants Help Group.</a><br /><br /><span class="byline-author">Posted by Jessica, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2008/08/best-practices-for-your-google-grant.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Best practices for your Google Grant&url=https://googlefornonprofits.blogspot.com/2008/08/best-practices-for-your-google-grant.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2008/08/best-practices-for-your-google-grant.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2008/08/best-practices-for-your-google-grant.html' data-url='https://googlefornonprofits.blogspot.com/2008/08/best-practices-for-your-google-grant.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2008/08/best-practices-for-your-google-grant.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='1153484466885227562' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2008/08/top-3-ways-to-boost-your-campaign.html' itemprop='url' title='Top 3 ways to boost your campaign performance'> Top 3 ways to boost your campaign performance </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, August 7, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We get a lot of questions about how to organize campaigns to get the best results. Of course, there's plenty that goes into this secret sauce, but a few things always hold true.<br /><br />First, <b id="f.7k20">grouping your keywords by theme</b> is a good start to any ad group. If you offer a way for people to make donations on your site, for instance, you can create a "Donations" <span id="f.7k21" style="background-color: rgb(255, 255, 255);">ad group </span>and fill it with keywords that relate specifically to donations, such as "Charitable donations," "Online donations," or "Donate to charity."<br /><br />When you group your keywords thematically in <span id="f.7k24" style="background-color: rgb(255, 255, 102);"><span id="f.7k25" style="background-color: rgb(255, 255, 255);">ad groups</span></span>, you can then create ad text that relates to those terms. This matching helps your campaigns perform better, because users see ads that relate very closely to their search terms. For example, your "Donations" <span id="f.7k26" style="background-color: rgb(255, 255, 255);">ad group</span> could have ad text like this:<br /><div id="f.7k28" style="text-align: center;"><span id="f.7k29" style="color: rgb(0, 0, 0);font-size:100%;" ><span id="f.7k30" style="font-size:85%;"><b id="f.7k31"><div id="wunq" style="padding: 1em 0pt;"><img id="f.7k32" src="https://docs.google.com/a/google.com/File?id=cfrjxv7t_101dhmhbjf9" style="width: 229px; height: 89px;" /></div></b></span></span></div><span id="f.7k33" style="font-size:100%;">When people search for "Donate to Charity," they will see your highly relevant ad text and be more likely to click through to your site. Also, when your ad text matches the search query, your headline will be in bold and will stand out to users. <br /><br /></span><span id="f.7k38" style="font-size:100%;">Second, a <b id="f.7k41">strong call to action</b> helps drive traffic to your site. Whether you're providing information, recruiting volunteers, or raising funds, tell users what's available on your site by stating it clearly in your ad text. Here's an example:<br /></span><div id="f.7k43" style="text-align: center;"><span id="f.7k44" style="color: rgb(0, 0, 0);font-size:100%;" ><span id="f.7k45" style="font-size:85%;"><b id="f.7k46"><div id="wjs0" style="padding: 1em 0pt;"><img id="f.7k47" src="https://docs.google.com/a/google.com/File?id=cfrjxv7t_1029krbcbg9" style="width: 215px; height: 94px;" /></div></b></span></span></div><span id="f.7k48" style="font-size:100%;"> Finally, users who click on your ad should be taken directly to your site's most relevant page, called a <b id="f.7k51">landing page</b>. By grouping your keywords and ad text in themed <span id="f.7k52" style="background-color: rgb(255, 255, 255);">ad groups</span>, you can choose the most relevant page. Ideally, a user who clicks on an ad promoting "facts online" go directly to the page displaying that information. </span><span id="f.7k53" style="font-size:100%;"><br /><br />Regardless of the tactics you try, check on your campaigns regularly once you've made adjustments. See how your ads' performance changes and whether you can make other changes to further improve it. And if you're curious about what other grant recipients are doing with their accounts, visit the <a title="Google Grants Help Group" href="http://groups.google.com/group/googlegrants-help" id="gt55">Google Grants Help Group</a> to discuss ad groups and post your own questions or methods for others.</span><br /><br /><span class="byline-author">Posted by Jessica, Google Grants Team</span> </script> <noscript> We get a lot of questions about how to organize campaigns to get the best results. Of course, there's plenty that goes into this secret sauce, but a few things always hold true.<br /><br />First, <b id="f.7k20">grouping your keywords by theme</b> is a good start to any ad group. If you offer a way for people to make donations on your site, for instance, you can create a "Donations" <span id="f.7k21" style="background-color: rgb(255, 255, 255);">ad group </span>and fill it with keywords that relate specifically to donations, such as "Charitable donations," "Online donations," or "Donate to charity."<br /><br />When you group your keywords thematically in <span id="f.7k24" style="background-color: rgb(255, 255, 102);"><span id="f.7k25" style="background-color: rgb(255, 255, 255);">ad groups</span></span>, you can then create ad text that relates to those terms. This matching helps your campaigns perform better, because users see ads that relate very closely to their search terms. For example, your "Donations" <span id="f.7k26" style="background-color: rgb(255, 255, 255);">ad group</span> could have ad text like this:<br /><div id="f.7k28" style="text-align: center;"><span id="f.7k29" style="color: rgb(0, 0, 0);font-size:100%;" ><span id="f.7k30" style="font-size:85%;"><b id="f.7k31"><div id="wunq" style="padding: 1em 0pt;"><img id="f.7k32" src="https://docs.google.com/a/google.com/File?id=cfrjxv7t_101dhmhbjf9" style="width: 229px; height: 89px;" /></div></b></span></span></div><span id="f.7k33" style="font-size:100%;">When people search for "Donate to Charity," they will see your highly relevant ad text and be more likely to click through to your site. Also, when your ad text matches the search query, your headline will be in bold and will stand out to users. <br /><br /></span><span id="f.7k38" style="font-size:100%;">Second, a <b id="f.7k41">strong call to action</b> helps drive traffic to your site. Whether you're providing information, recruiting volunteers, or raising funds, tell users what's available on your site by stating it clearly in your ad text. Here's an example:<br /></span><div id="f.7k43" style="text-align: center;"><span id="f.7k44" style="color: rgb(0, 0, 0);font-size:100%;" ><span id="f.7k45" style="font-size:85%;"><b id="f.7k46"><div id="wjs0" style="padding: 1em 0pt;"><img id="f.7k47" src="https://docs.google.com/a/google.com/File?id=cfrjxv7t_1029krbcbg9" style="width: 215px; height: 94px;" /></div></b></span></span></div><span id="f.7k48" style="font-size:100%;"> Finally, users who click on your ad should be taken directly to your site's most relevant page, called a <b id="f.7k51">landing page</b>. By grouping your keywords and ad text in themed <span id="f.7k52" style="background-color: rgb(255, 255, 255);">ad groups</span>, you can choose the most relevant page. Ideally, a user who clicks on an ad promoting "facts online" go directly to the page displaying that information. </span><span id="f.7k53" style="font-size:100%;"><br /><br />Regardless of the tactics you try, check on your campaigns regularly once you've made adjustments. See how your ads' performance changes and whether you can make other changes to further improve it. And if you're curious about what other grant recipients are doing with their accounts, visit the <a title="Google Grants Help Group" href="http://groups.google.com/group/googlegrants-help" id="gt55">Google Grants Help Group</a> to discuss ad groups and post your own questions or methods for others.</span><br /><br /><span class="byline-author">Posted by Jessica, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2008/08/top-3-ways-to-boost-your-campaign.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Top 3 ways to boost your campaign performance&url=https://googlefornonprofits.blogspot.com/2008/08/top-3-ways-to-boost-your-campaign.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2008/08/top-3-ways-to-boost-your-campaign.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2008/08/top-3-ways-to-boost-your-campaign.html' data-url='https://googlefornonprofits.blogspot.com/2008/08/top-3-ways-to-boost-your-campaign.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2008/08/top-3-ways-to-boost-your-campaign.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='711272058157536993' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2008/08/free-online-seminar-on-google-grants.html' itemprop='url' title='Free Online Seminar on Google Grants, 8/14'> Free Online Seminar on Google Grants, 8/14 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, August 5, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Want to learn more about how to maximize your <a title="Google Grants" href="//www.google.com/grants/" id="w.:f">Google Grants</a> account? Want to get tips directly from our team? Then join us for a <a title="TechSoup" href="http://www.techsoup.org/" id="xlax">TechSoup</a> webinar (online seminar) on Thursday, August 14, at 11 a.m. PDT.<br /><br />Our free, one-hour session will feature <span id="uhvw" style="background-color: rgb(255, 255, 255);">two members of our team (Kristie and German - that's us!)</span> and search engine marketing (SEM) expert <a title="Kevin Lee" href="http://www.kevinlee.net/" id="hi-k">Kevin Lee</a>. We'll discuss:<br /><ul id="axhi3"><li id="uhvw4">The basics of the Google Grants program</li></ul><div id="wiwj"><ul id="wiwj0"><li id="wiwj1">How to create a high quality account that will generate results for your nonprofit<br /><br /></li><li id="wn4p">A walk-through of our online resources</li></ul><span id="wn4p0" style="display: block; padding-left: 6em; text-indent: -1em;"> </span></div>To get more info and to register, visit our <a title="information page" href="https://cc.readytalk.com/cc/schedule/display.do?rfe=ku68yle5zan8&udc=pzi80cy4f2ht" id="x.o0">information page</a>. For more details about TechSoup, an organization that provides non-profits with free technology information, resources, and support, visit <a title="TechSoup's homepage" href="http://www.techsoup.org/" id="h2b1">their homepage</a>.<br /><br />And if you can't attend the webinar or would like to learn <a title="tips for success" href="//www.google.com/support/grants/bin/answer.py?answer=98870" id="nebl">Google Grants tips for success</a> on your own, check out our newly redesigned <a title="Help Center" href="//www.google.com/support/grants/" id="q94m">Help Center</a>.<br /><br /><span class="byline-author">Posted by </span>Kristie and German<span class="byline-author">, Google Grants Team</span> </script> <noscript> Want to learn more about how to maximize your <a title="Google Grants" href="//www.google.com/grants/" id="w.:f">Google Grants</a> account? Want to get tips directly from our team? Then join us for a <a title="TechSoup" href="http://www.techsoup.org/" id="xlax">TechSoup</a> webinar (online seminar) on Thursday, August 14, at 11 a.m. PDT.<br /><br />Our free, one-hour session will feature <span id="uhvw" style="background-color: rgb(255, 255, 255);">two members of our team (Kristie and German - that's us!)</span> and search engine marketing (SEM) expert <a title="Kevin Lee" href="http://www.kevinlee.net/" id="hi-k">Kevin Lee</a>. We'll discuss:<br /><ul id="axhi3"><li id="uhvw4">The basics of the Google Grants program</li></ul><div id="wiwj"><ul id="wiwj0"><li id="wiwj1">How to create a high quality account that will generate results for your nonprofit<br /><br /></li><li id="wn4p">A walk-through of our online resources</li></ul><span id="wn4p0" style="display: block; padding-left: 6em; text-indent: -1em;"> </span></div>To get more info and to register, visit our <a title="information page" href="https://cc.readytalk.com/cc/schedule/display.do?rfe=ku68yle5zan8&udc=pzi80cy4f2ht" id="x.o0">information page</a>. For more details about TechSoup, an organization that provides non-profits with free technology information, resources, and support, visit <a title="TechSoup's homepage" href="http://www.techsoup.org/" id="h2b1">their homepage</a>.<br /><br />And if you can't attend the webinar or would like to learn <a title="tips for success" href="//www.google.com/support/grants/bin/answer.py?answer=98870" id="nebl">Google Grants tips for success</a> on your own, check out our newly redesigned <a title="Help Center" href="//www.google.com/support/grants/" id="q94m">Help Center</a>.<br /><br /><span class="byline-author">Posted by </span>Kristie and German<span class="byline-author">, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2008/08/free-online-seminar-on-google-grants.html'> <img alt='Share on Google+' height='24' 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  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class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' 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href='https://googlefornonprofits.blogspot.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li 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