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We want to help. </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='5808287715966156003' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/01/website-optimiser-part-5-your.html' itemprop='url' title='Website Optimiser, Part 5: Your experiment'> Website Optimiser, Part 5: Your experiment </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, January 29, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="margin-top: 0px; margin-bottom: 0px; ">Now that we have <a href="http://googlegrants.blogspot.com/2009/01/website-optimiser-part-4-installation.html" style="color: rgb(85, 26, 139); ">installed and validated our Google Website Optimiser code</a>, we can begin creating our experiment.<br /><br />You should be able to see your experiment overview page by logging into your AdWords account, clicking the Campaign Management Tab, then Tools, then Website Optimiser, then your first test setup in <a href="http://googlegrants.blogspot.com/2009/01/website-optimiser-part-4-installation.html" style="color: rgb(85, 26, 139); ">Part 4</a>.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span"><b>Step 1.</b></span><br /><br />You will want to add a couple of variations to each section. The sections are defined by the small bit of code you installed in part 4 under Page Sections. You will see that each section name you placed in the code appears as the heading in the left hand column.<br /><br />You will be able to view the original and <u>add new variation</u>. You should also see a <u>preview</u> link which opens in a new window. This shows you the changes you have made and how they look.<br /><br />If you're unsure of what you should test you might find<a href="//www.google.com/support/conversionuniversity/bin/answer.py?answer=61205&query=what+do+I+test+with+website+optimizer&topic&type" style="color: rgb(85, 26, 139); "> this article from Conversion University</a> helpful.<br /><div id="nmaz" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_41ghcmcf7c_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_41ghcmcf7c_b" style="width: 640px; height: 511.316px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><br />After you click <i>Add new variation</i> you will be asked to enter a name for this variation. You're limited to 25 characters, so keep it simple and short. This information is only used to help you identify which parts of which pages are working the best for you.<br /><br />We called ours "<b>Give Today!</b>", because our new headline is "<b>Give Thousands Hope Today!</b>"<br /><br /><div id="gdoy" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_44d7hbtm6j_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_44d7hbtm6j_b" style="width: 462px; height: 309px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div>This however is just one variation of heading. You can literally try as many as you want. However since this is one of your first experiments we recommend to sticking with 2-3 variations.<br /><br /><div id="effl" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_45cng984dc_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_45cng984dc_b" style="width: 640px; height: 119.601px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><b>Step 2.</b><br /><br />Once you are happy with the variations you have created, click on the preview link to check the various combinations of the page that you have created. You can see in the example below, that the headline is changed for what we placed in our experiment.<br /><br /><div id="uypj" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_46hdgtmvdq_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_46hdgtmvdq_b" style="width: 640px; height: 339.048px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><b>Step 3.</b><br /><br />So you are happy with the experiment and are now ready to continue. Click on the continue button. Be warned however that once an experiment is launched you won't be able to make any more changes. Therefore before launching double check you are happy with it one last time. If you find that you made a mistake you have a few options. The easiest is to simply pause the experiment so only your original page shows. You can also delete individual variations from your experiment. This is called pruning.<br /><div id="lkd5" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_47d937gxfw_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_47d937gxfw_b" style="width: 640px; height: 427.598px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><b>Step 4.</b><br /><br />The final step before launching your experiment is to let Google Website Optimiser know how much traffic you wish to devote to your experiment. If you only wanted to show your experiment to 20% of your traffic, you could select 20% here.<br /><br />In this instance we are going to let all traffic see the original and our variations. So we selected 100%. The more traffic you send to your experiment the sooner you will get clear results on which variations are working better.<br />If you are nervous about making changes to your site, you can set a lower amount of traffic say 10-20% to view your variations.<br /><br />When you are ready to launch your experiment, click <i>Launch Now</i><br /><br /><div id="hyev" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_48gxd6bqgv_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_48gxd6bqgv_b" style="width: 640px; height: 363.775px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><b>Step 5.<br /></b><br />We are just about done. Once your experiment has launched you will be presented with an overview page where you can see the status of your experiment. Keep in mind that Website Optimiser won't show reports until a few hours have passed.<br /><br /><div id="ok1-" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_4978vqjxgr_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_4978vqjxgr_b" style="width: 640px; height: 426.667px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a>Congratulations, you've launched your first experiment. We hope Google Website Optimiser brings you and your organization more success! Our last part in the series will cover interpreting your experiment results and how you can continue to use testing to improve your site.</div></div><br /><span class="byline-author">Posted by Gavin, Dublin Analytics Team</span> </script> <noscript> <div style="margin-top: 0px; margin-bottom: 0px; ">Now that we have <a href="http://googlegrants.blogspot.com/2009/01/website-optimiser-part-4-installation.html" style="color: rgb(85, 26, 139); ">installed and validated our Google Website Optimiser code</a>, we can begin creating our experiment.<br /><br />You should be able to see your experiment overview page by logging into your AdWords account, clicking the Campaign Management Tab, then Tools, then Website Optimiser, then your first test setup in <a href="http://googlegrants.blogspot.com/2009/01/website-optimiser-part-4-installation.html" style="color: rgb(85, 26, 139); ">Part 4</a>.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span"><b>Step 1.</b></span><br /><br />You will want to add a couple of variations to each section. The sections are defined by the small bit of code you installed in part 4 under Page Sections. You will see that each section name you placed in the code appears as the heading in the left hand column.<br /><br />You will be able to view the original and <u>add new variation</u>. You should also see a <u>preview</u> link which opens in a new window. This shows you the changes you have made and how they look.<br /><br />If you're unsure of what you should test you might find<a href="//www.google.com/support/conversionuniversity/bin/answer.py?answer=61205&query=what+do+I+test+with+website+optimizer&topic&type" style="color: rgb(85, 26, 139); "> this article from Conversion University</a> helpful.<br /><div id="nmaz" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_41ghcmcf7c_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_41ghcmcf7c_b" style="width: 640px; height: 511.316px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><br />After you click <i>Add new variation</i> you will be asked to enter a name for this variation. You're limited to 25 characters, so keep it simple and short. This information is only used to help you identify which parts of which pages are working the best for you.<br /><br />We called ours "<b>Give Today!</b>", because our new headline is "<b>Give Thousands Hope Today!</b>"<br /><br /><div id="gdoy" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_44d7hbtm6j_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_44d7hbtm6j_b" style="width: 462px; height: 309px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div>This however is just one variation of heading. You can literally try as many as you want. However since this is one of your first experiments we recommend to sticking with 2-3 variations.<br /><br /><div id="effl" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_45cng984dc_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_45cng984dc_b" style="width: 640px; height: 119.601px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><b>Step 2.</b><br /><br />Once you are happy with the variations you have created, click on the preview link to check the various combinations of the page that you have created. You can see in the example below, that the headline is changed for what we placed in our experiment.<br /><br /><div id="uypj" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_46hdgtmvdq_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_46hdgtmvdq_b" style="width: 640px; height: 339.048px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><b>Step 3.</b><br /><br />So you are happy with the experiment and are now ready to continue. Click on the continue button. Be warned however that once an experiment is launched you won't be able to make any more changes. Therefore before launching double check you are happy with it one last time. If you find that you made a mistake you have a few options. The easiest is to simply pause the experiment so only your original page shows. You can also delete individual variations from your experiment. This is called pruning.<br /><div id="lkd5" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_47d937gxfw_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_47d937gxfw_b" style="width: 640px; height: 427.598px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><b>Step 4.</b><br /><br />The final step before launching your experiment is to let Google Website Optimiser know how much traffic you wish to devote to your experiment. If you only wanted to show your experiment to 20% of your traffic, you could select 20% here.<br /><br />In this instance we are going to let all traffic see the original and our variations. So we selected 100%. The more traffic you send to your experiment the sooner you will get clear results on which variations are working better.<br />If you are nervous about making changes to your site, you can set a lower amount of traffic say 10-20% to view your variations.<br /><br />When you are ready to launch your experiment, click <i>Launch Now</i><br /><br /><div id="hyev" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_48gxd6bqgv_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_48gxd6bqgv_b" style="width: 640px; height: 363.775px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><b>Step 5.<br /></b><br />We are just about done. Once your experiment has launched you will be presented with an overview page where you can see the status of your experiment. Keep in mind that Website Optimiser won't show reports until a few hours have passed.<br /><br /><div id="ok1-" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_4978vqjxgr_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_4978vqjxgr_b" style="width: 640px; height: 426.667px; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a>Congratulations, you've launched your first experiment. We hope Google Website Optimiser brings you and your organization more success! Our last part in the series will cover interpreting your experiment results and how you can continue to use testing to improve your site.</div></div><br /><span class="byline-author">Posted by Gavin, Dublin Analytics Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/01/website-optimiser-part-5-your.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Website Optimiser, Part 5: Your experiment&url=https://googlefornonprofits.blogspot.com/2009/01/website-optimiser-part-5-your.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/01/website-optimiser-part-5-your.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/01/website-optimiser-part-5-your.html' data-url='https://googlefornonprofits.blogspot.com/2009/01/website-optimiser-part-5-your.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/01/website-optimiser-part-5-your.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Tracking%20Performance' rel='tag'> Tracking Performance </a> </span> </div> </div> </div> <div class='post' data-id='3690839983237535353' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/01/how-do-i-improve-my-ad-performance.html' itemprop='url' title='How do I improve my ad's performance?'> How do I improve my ad's performance? </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, January 27, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style=";font-family:Arial;font-size:100%;" >Whether you're just getting started with AdWords or looking to expand an existing account, it can be challenging to create campaigns that match the right message to the right audience and bring your website the traffic you're looking for. As a Google Grants volunteer working with AdWords for more than 4 years, I thought I'd share a few tips about developing successful accounts:<br /><br /><span style="font-family:Arial;"> 1. Use your site as a blueprint</span><br /><span style="font-family:Arial;"> You've probably put a lot of time and effort into building a website that's as useful and comprehensive as possible, with a clear audience in mind. This work will pay off when building your AdWords account!</span><br /></span> <ul style="font-family:Arial;"><li> <span style="font-size:100%;">Start by reviewing your site and identifying the pages that you want the most people to visit. These pages should contain enough information so that a new visitor to your site won't be confused or disoriented upon first visit.<br /></span> </li><li> <span style="font-size:100%;">Then, create an ad group for each page you've identified, keeping your keywords simple and straightforward. Start small, with just the keywords you'd expect to bring up your website in the natural search results. For example, if your page offers an opportunity to sign up for volunteer shifts at a local soup kitchen, start by <a href="//www.google.com/adwords/learningcenter/text/64352.html#64353" id="n2h0" title="choosing keywords">choosing keywords</a> such as 'san francisco soup kitchen volunteering.'<br /></span> </li><li> <span style="font-size:100%;"><a href="//www.google.com/adwords/learningcenter/text/64365.html" id="gmza" title="Let your ad text tell the story">Let your ad text tell the story</a> of why your website is relevant to the people searching on these terms, and set the stage appropriately for the page they're about to visit.<br /></span> </li></ul> <span style=";font-family:Arial;font-size:100%;" > 2. Location, location, location<br />It's easy to forget that everyone who visits your site lives somewhere, and a local message is often more relevant than a national one. Even if your company caters to an international audience, consider creating new campaigns that speak more directly to specific regions.<br /></span> <ul style="font-family:Arial;"><li> <span style="font-size:100%;">Creating separate, geographically targeted campaigns narrows your audience, allowing you to write more customized ad text and get better insights into search behavior. For example, you might create a campaign targeting Philadelphia, then run a <a href="http://adwords.google.com/support/bin/answer.py?hl=en&answer=68034" id="s3p3" title="search query report">search query performance report</a> and see that the top search terms for that region differ from the top search terms in other areas. Next, you could modify your ad text to make it more relevant to the most popular searches.<br /></span> </li><li> <span style="font-size:100%;">If you don't know which regions your visitors are located in, run a <a href="http://adwords.google.com/support/bin/answer.py?hl=en-il&answer=95978" id="l_6h" title="geographic performance report">geographic performance report</a> in AdWords to see where your visitors are coming from in a particular ad group or campaign. If you want an even deeper set of information, install <a href="http://googlegrants.blogspot.com/2008/05/analytics-demystified-part-1-what-is.html" id="r7kg" title="Google Analytics">Google Analytics</a> for more detailed data on the traffic coming to your site from individual countries, regions, or cities.</span></li></ul> <span style=";font-family:Arial;font-size:100%;" > 3. No time like the present<br />Try to make the ads you write as relevant as possible to the present moment. If you haven't updated your ad text in a few months, it's probably time for a review. Keep the following considerations in mind when writing your ads:</span><span style="font-size:100%;"><br /></span> <ul style="font-family:Arial;"><li> <span style="font-size:100%;">Seasonality: Do you have any products or promotions specific to a particular time of year? Search volume <a title="fluctuates" href="//www.google.com/trends?q=ornaments&ctab=0&geo=all&date=2007&sort=0" id="xqsk">fluctuates</a> for a <a title="wide variety" href="//www.google.com/trends?q=ornaments&ctab=0&geo=all&date=all&sort=0" id="zq4v">wide variety</a> of terms depending on the season. Plan ahead so that you can take full advantage of increased interest. </span></li><li> <span style="font-size:100%;">Current events: This economic recession is a particularly clear example of a current event that can be useful to keep in mind when adapting ad text. Maybe it's time to rethink your ad text or lower that requested donation amount. Periodically re-read your ads to ensure their message is appropriate.<br /></span> </li></ul> <span style=";font-family:Arial;font-size:100%;" ><span style="font-family:Arial;"> I hope the above tips help you generate more interest in your cause than ever before. Thanks for all you do to make the world a better place!</span></span><br /><br /><span class="byline-author">Posted by Devin, Google AdWords Product Team</span><span style=";font-family:Arial;font-size:85%;" ><span style="border-collapse: collapse;font-family:arial;" ></span></span> </script> <noscript> <span style=";font-family:Arial;font-size:100%;" >Whether you're just getting started with AdWords or looking to expand an existing account, it can be challenging to create campaigns that match the right message to the right audience and bring your website the traffic you're looking for. As a Google Grants volunteer working with AdWords for more than 4 years, I thought I'd share a few tips about developing successful accounts:<br /><br /><span style="font-family:Arial;"> 1. Use your site as a blueprint</span><br /><span style="font-family:Arial;"> You've probably put a lot of time and effort into building a website that's as useful and comprehensive as possible, with a clear audience in mind. This work will pay off when building your AdWords account!</span><br /></span> <ul style="font-family:Arial;"><li> <span style="font-size:100%;">Start by reviewing your site and identifying the pages that you want the most people to visit. These pages should contain enough information so that a new visitor to your site won't be confused or disoriented upon first visit.<br /></span> </li><li> <span style="font-size:100%;">Then, create an ad group for each page you've identified, keeping your keywords simple and straightforward. Start small, with just the keywords you'd expect to bring up your website in the natural search results. For example, if your page offers an opportunity to sign up for volunteer shifts at a local soup kitchen, start by <a href="//www.google.com/adwords/learningcenter/text/64352.html#64353" id="n2h0" title="choosing keywords">choosing keywords</a> such as 'san francisco soup kitchen volunteering.'<br /></span> </li><li> <span style="font-size:100%;"><a href="//www.google.com/adwords/learningcenter/text/64365.html" id="gmza" title="Let your ad text tell the story">Let your ad text tell the story</a> of why your website is relevant to the people searching on these terms, and set the stage appropriately for the page they're about to visit.<br /></span> </li></ul> <span style=";font-family:Arial;font-size:100%;" > 2. Location, location, location<br />It's easy to forget that everyone who visits your site lives somewhere, and a local message is often more relevant than a national one. Even if your company caters to an international audience, consider creating new campaigns that speak more directly to specific regions.<br /></span> <ul style="font-family:Arial;"><li> <span style="font-size:100%;">Creating separate, geographically targeted campaigns narrows your audience, allowing you to write more customized ad text and get better insights into search behavior. For example, you might create a campaign targeting Philadelphia, then run a <a href="http://adwords.google.com/support/bin/answer.py?hl=en&answer=68034" id="s3p3" title="search query report">search query performance report</a> and see that the top search terms for that region differ from the top search terms in other areas. Next, you could modify your ad text to make it more relevant to the most popular searches.<br /></span> </li><li> <span style="font-size:100%;">If you don't know which regions your visitors are located in, run a <a href="http://adwords.google.com/support/bin/answer.py?hl=en-il&answer=95978" id="l_6h" title="geographic performance report">geographic performance report</a> in AdWords to see where your visitors are coming from in a particular ad group or campaign. If you want an even deeper set of information, install <a href="http://googlegrants.blogspot.com/2008/05/analytics-demystified-part-1-what-is.html" id="r7kg" title="Google Analytics">Google Analytics</a> for more detailed data on the traffic coming to your site from individual countries, regions, or cities.</span></li></ul> <span style=";font-family:Arial;font-size:100%;" > 3. No time like the present<br />Try to make the ads you write as relevant as possible to the present moment. If you haven't updated your ad text in a few months, it's probably time for a review. Keep the following considerations in mind when writing your ads:</span><span style="font-size:100%;"><br /></span> <ul style="font-family:Arial;"><li> <span style="font-size:100%;">Seasonality: Do you have any products or promotions specific to a particular time of year? Search volume <a title="fluctuates" href="//www.google.com/trends?q=ornaments&ctab=0&geo=all&date=2007&sort=0" id="xqsk">fluctuates</a> for a <a title="wide variety" href="//www.google.com/trends?q=ornaments&ctab=0&geo=all&date=all&sort=0" id="zq4v">wide variety</a> of terms depending on the season. Plan ahead so that you can take full advantage of increased interest. </span></li><li> <span style="font-size:100%;">Current events: This economic recession is a particularly clear example of a current event that can be useful to keep in mind when adapting ad text. Maybe it's time to rethink your ad text or lower that requested donation amount. Periodically re-read your ads to ensure their message is appropriate.<br /></span> </li></ul> <span style=";font-family:Arial;font-size:100%;" ><span style="font-family:Arial;"> I hope the above tips help you generate more interest in your cause than ever before. Thanks for all you do to make the world a better place!</span></span><br /><br /><span class="byline-author">Posted by Devin, Google AdWords Product Team</span><span style=";font-family:Arial;font-size:85%;" ><span style="border-collapse: collapse;font-family:arial;" ></span></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/01/how-do-i-improve-my-ad-performance.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:How do I improve my ad's performance?&url=https://googlefornonprofits.blogspot.com/2009/01/how-do-i-improve-my-ad-performance.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/01/how-do-i-improve-my-ad-performance.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/01/how-do-i-improve-my-ad-performance.html' data-url='https://googlefornonprofits.blogspot.com/2009/01/how-do-i-improve-my-ad-performance.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/01/how-do-i-improve-my-ad-performance.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='4092583549103855935' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/01/tips-for-improving-ctr-in-google-grants.html' itemprop='url' title='Tips for improving CTR in a Google Grants campaign'> Tips for improving CTR in a Google Grants campaign </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, January 22, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZDsAiELCdteXeXDq2VWx_jgtaeWeR31Bwl3Z2jPD3itKOKNtP-KzIgBtMGsQ4gS89oG1yb31Fs53v2b5F1TD2-1SlfC4R5EvoA9OeWFfpyRiYnrGGWAtdK8dayT2sLkBJtcIzj-K6X7Y/s1600-h/Blog_AW3_1.png"></a>As a Google Grants volunteer, I recently participated in a project to improve the usability of AdWords by building and managing an AdWords account from a grantee's perspective. I volunteered to take one Google Grants advertiser, <a href="http://www.prospectneworleans.org/">Prospect 1. New Orleans</a>, to temporarily act as its Account Manager. To make sure I got an authentic experience, I didn’t use any Google internal tools and only used the publicly available <a href="http://adwords.google.com/">AdWords tools</a>.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Day 1. </span>When I first started, I carefully examined the grantee's website to understand the organization's mission and what their targeted audience might be.<br /><br />They were promoting art and events in the New Orleans area, which gave me a place to begin building their account. I created a <a href="http://adwords.google.com/support/bin/answer.py?answer=6304&topic=29">campaign </a>with a single <a href="http://adwords.google.com/support/bin/answer.py?answer=6298&topic=29">ad group</a>, a single<a href="http://adwords.google.com/support/bin/answer.py?answer=14093&topic=29"> creative</a>, and a few <a href="http://adwords.google.com/support/bin/answer.py?answer=6323&topic=29">keywords</a>. It wasn't anything fancy, but let’s see what happens.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Day 2.</span> I let the ads run for a day and then checked the results. I quickly learned that the keyword “new orleans” drew the most traffic. However it also had the lowest <a href="http://adwords.google.com/support/bin/answer.py?answer=6305&topic=29">CTR </a>since the keyword was too broad. That significantly brought down my overall CTR, which was in the range of 0.5%. That was clearly not good. <br /><br />I also noticed that my highest CTR keyword was “prospect new orleans”, which made sense because it was a highly targeted term for the organization. However if you search <a href="//www.google.com/search?hl=en&q=prospect+new+orleans&btnG=Search">this query</a>, you’ll see that the top search result is also my client’s homepage. So from a Google user’s perspective, my ad was competing with my own site. You might think that’s okay as long as users are coming to my site, either through search results or ads, right? Not always. The key is, there are other popular <a href="http://adwords.google.com/support/bin/answer.py?answer=68046&topic=29">queries </a>for which your site might not be the top search result, and you need to try to make sure your ad is top ad result even for those queries.<br /><br />So what could I do to improve my chance of being top ad for all possible queries? I tried to promote my ad to be above my search result (as opposed to on the right hand side of my search result) by <a href="http://adwords.google.com/support/bin/answer.py?answer=44639&topic=15026">pausing </a>my highest impression keyword, “new orleans”.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Day 3. </span>Things got much better. My ad was now above the search results; my spending was picking up; my daily average CTR jumped from 0.5% to 3%. I then did a few more keyword adjustments, but for the most part, I didn’t change too much.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Day 4.</span> I created a new text ad and included the text of “The official site” in my ad. That gave me a much better CTR and my daily CTR continued to rise to 10%.<br /><br /><div><br /></div><div><span class="Apple-style-span" style="color: rgb(0, 0, 238); "><img alt="" border="0" id="BLOGGER_PHOTO_ID_5294158866566925954" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZDsAiELCdteXeXDq2VWx_jgtaeWeR31Bwl3Z2jPD3itKOKNtP-KzIgBtMGsQ4gS89oG1yb31Fs53v2b5F1TD2-1SlfC4R5EvoA9OeWFfpyRiYnrGGWAtdK8dayT2sLkBJtcIzj-K6X7Y/s400/Blog_AW3_1.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 224px; " /></span><br /><span class="Apple-style-span" style="font-weight: bold;">Day 5+.</span> I didn’t make any further changes since my campaign was running like a well-oiled machine. I spent about 15 minutes each day checking performance and pausing those keywords with significantly lower CTR. As a result, my daily CTR continued to rise every day and it got to 30% by the end of the experiment. During the entire course of the time I was optimizing the account, my overall CTR was an unheard of 20%.<br /><br />So through my experience, here are a few strategies I’d suggest if you're looking to improve your account's performance. Please keep in mind that these strategies won't work for everyone, or result in the same performance, but with customization these strategies can be useful for improving your experience with Google AdWords and Google Grants.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Tip #1:</span> Iterate often in the beginning. Letting a bad ad run longer means it will take you longer to recover your campaign's performance.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Tip #2: </span>Try to beat your own site in search. If your site appears in search result on the left, and at the same time in ads on the right, chances are people will click the search result more often than the ad itself, hurting your overall campaign performance.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Tip #3: </span>In the beginning, focus on CTR rather than gaining traffic. Cutting off your popular, but low-CTR keywords in the beginning might help you in the long run.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Tip #4:</span> Using a phrase like “official site” in the creative will gain extra eyeballs for you. Hey, check the title of this post. Did I gain your eyeballs?<br /><br />Finally, in case you want to know what happened to this grantee, I have returned its control back to the organization. As I was writing this blog, the ad I created was still the top ad on <a href="//www.google.com/search?hl=en&q=prospect+new+orleans&btnG=Search">this page.</a><div><br /></div><div>Posted by Yunkai, Google Grants Volunteer</div></div> </script> <noscript> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZDsAiELCdteXeXDq2VWx_jgtaeWeR31Bwl3Z2jPD3itKOKNtP-KzIgBtMGsQ4gS89oG1yb31Fs53v2b5F1TD2-1SlfC4R5EvoA9OeWFfpyRiYnrGGWAtdK8dayT2sLkBJtcIzj-K6X7Y/s1600-h/Blog_AW3_1.png"></a>As a Google Grants volunteer, I recently participated in a project to improve the usability of AdWords by building and managing an AdWords account from a grantee's perspective. I volunteered to take one Google Grants advertiser, <a href="http://www.prospectneworleans.org/">Prospect 1. New Orleans</a>, to temporarily act as its Account Manager. To make sure I got an authentic experience, I didn’t use any Google internal tools and only used the publicly available <a href="http://adwords.google.com/">AdWords tools</a>.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Day 1. </span>When I first started, I carefully examined the grantee's website to understand the organization's mission and what their targeted audience might be.<br /><br />They were promoting art and events in the New Orleans area, which gave me a place to begin building their account. I created a <a href="http://adwords.google.com/support/bin/answer.py?answer=6304&topic=29">campaign </a>with a single <a href="http://adwords.google.com/support/bin/answer.py?answer=6298&topic=29">ad group</a>, a single<a href="http://adwords.google.com/support/bin/answer.py?answer=14093&topic=29"> creative</a>, and a few <a href="http://adwords.google.com/support/bin/answer.py?answer=6323&topic=29">keywords</a>. It wasn't anything fancy, but let’s see what happens.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Day 2.</span> I let the ads run for a day and then checked the results. I quickly learned that the keyword “new orleans” drew the most traffic. However it also had the lowest <a href="http://adwords.google.com/support/bin/answer.py?answer=6305&topic=29">CTR </a>since the keyword was too broad. That significantly brought down my overall CTR, which was in the range of 0.5%. That was clearly not good. <br /><br />I also noticed that my highest CTR keyword was “prospect new orleans”, which made sense because it was a highly targeted term for the organization. However if you search <a href="//www.google.com/search?hl=en&q=prospect+new+orleans&btnG=Search">this query</a>, you’ll see that the top search result is also my client’s homepage. So from a Google user’s perspective, my ad was competing with my own site. You might think that’s okay as long as users are coming to my site, either through search results or ads, right? Not always. The key is, there are other popular <a href="http://adwords.google.com/support/bin/answer.py?answer=68046&topic=29">queries </a>for which your site might not be the top search result, and you need to try to make sure your ad is top ad result even for those queries.<br /><br />So what could I do to improve my chance of being top ad for all possible queries? I tried to promote my ad to be above my search result (as opposed to on the right hand side of my search result) by <a href="http://adwords.google.com/support/bin/answer.py?answer=44639&topic=15026">pausing </a>my highest impression keyword, “new orleans”.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Day 3. </span>Things got much better. My ad was now above the search results; my spending was picking up; my daily average CTR jumped from 0.5% to 3%. I then did a few more keyword adjustments, but for the most part, I didn’t change too much.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Day 4.</span> I created a new text ad and included the text of “The official site” in my ad. That gave me a much better CTR and my daily CTR continued to rise to 10%.<br /><br /><div><br /></div><div><span class="Apple-style-span" style="color: rgb(0, 0, 238); "><img alt="" border="0" id="BLOGGER_PHOTO_ID_5294158866566925954" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZDsAiELCdteXeXDq2VWx_jgtaeWeR31Bwl3Z2jPD3itKOKNtP-KzIgBtMGsQ4gS89oG1yb31Fs53v2b5F1TD2-1SlfC4R5EvoA9OeWFfpyRiYnrGGWAtdK8dayT2sLkBJtcIzj-K6X7Y/s400/Blog_AW3_1.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 224px; " /></span><br /><span class="Apple-style-span" style="font-weight: bold;">Day 5+.</span> I didn’t make any further changes since my campaign was running like a well-oiled machine. I spent about 15 minutes each day checking performance and pausing those keywords with significantly lower CTR. As a result, my daily CTR continued to rise every day and it got to 30% by the end of the experiment. During the entire course of the time I was optimizing the account, my overall CTR was an unheard of 20%.<br /><br />So through my experience, here are a few strategies I’d suggest if you're looking to improve your account's performance. Please keep in mind that these strategies won't work for everyone, or result in the same performance, but with customization these strategies can be useful for improving your experience with Google AdWords and Google Grants.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Tip #1:</span> Iterate often in the beginning. Letting a bad ad run longer means it will take you longer to recover your campaign's performance.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Tip #2: </span>Try to beat your own site in search. If your site appears in search result on the left, and at the same time in ads on the right, chances are people will click the search result more often than the ad itself, hurting your overall campaign performance.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Tip #3: </span>In the beginning, focus on CTR rather than gaining traffic. Cutting off your popular, but low-CTR keywords in the beginning might help you in the long run.<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Tip #4:</span> Using a phrase like “official site” in the creative will gain extra eyeballs for you. Hey, check the title of this post. Did I gain your eyeballs?<br /><br />Finally, in case you want to know what happened to this grantee, I have returned its control back to the organization. As I was writing this blog, the ad I created was still the top ad on <a href="//www.google.com/search?hl=en&q=prospect+new+orleans&btnG=Search">this page.</a><div><br /></div><div>Posted by Yunkai, Google Grants Volunteer</div></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/01/tips-for-improving-ctr-in-google-grants.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Tips for improving CTR in a Google Grants campaign&url=https://googlefornonprofits.blogspot.com/2009/01/tips-for-improving-ctr-in-google-grants.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/01/tips-for-improving-ctr-in-google-grants.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/01/tips-for-improving-ctr-in-google-grants.html' data-url='https://googlefornonprofits.blogspot.com/2009/01/tips-for-improving-ctr-in-google-grants.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/01/tips-for-improving-ctr-in-google-grants.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='5820454952182618105' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/01/update-on-google-checkout-for-grantees.html' itemprop='url' title='Update on Google Checkout for Grantees'> Update on Google Checkout for Grantees </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, January 20, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style="color: rgb(51, 51, 51);">Perhaps you've already heard about the </span><a href="http://googlecheckout.blogspot.com/2009/01/google-checkout-for-non-profits-in-2009.html" id="nq56" title="changes to the Google Checkout fee structure" style=""><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">changes to the Google Checkout fee structure</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);">, but we wanted to bring it to your attention here as well.</span><div><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><br /></span><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><span style="white-space: pre-wrap; "></span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span style="white-space: pre-wrap; "><span style="white-space: normal; "><a href="//www.google.com/nonprofits/checkouttutorial.html" id="yepn" title="Google Checkout" style=""><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Google Checkout</span></span></a></span><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><a href="//www.google.com/nonprofits/checkouttutorial.html" id="yepn" title="Google Checkout" style=""></a></span></span><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> has been free for non-profits, and will continue to be for all Google Grantees until 2010. However, all non-profits using Checkout who are not Google Grantees will transition to Checkout's </span><a href="http://checkout.google.com/seller/fees.html" id="bure" title="standard fee structure"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">standard fee structure</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> on March 1, 2009.</span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span style="white-space: pre-wrap; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> </span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span style="white-space: pre-wrap; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);">A few things you should know:</span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span style="white-space: pre-wrap; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> </span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; "><b><span class="Apple-style-span" style="color: rgb(51, 51, 51);">If you have questions</span></b><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> about Checkout or need assistance, please refer to the </span><a href="http://checkout.google.com/support/sell/" id="k6i_" title="Google Checkout Merchant Help Center" style=""><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Google Checkout Merchant Help Center</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);">.</span></li><li style="margin-top: 0px; margin-bottom: 0px; "><b><span class="Apple-style-span" style="color: rgb(51, 51, 51);">If you're a Google Grantee currently using Google Checkout</span></b><span class="Apple-style-span" style="color: rgb(51, 51, 51);">, you need to </span><a href="http://checkout.google.com/support/sell/bin/answer.py?answer=72722" id="tqwr" title="link your Grants account to your Checkout account" style=""><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">link your Grants account to your Checkout account</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> by 2/15/09 to continue your free donation processing until 2010. </span></li><li style="margin-top: 0px; margin-bottom: 0px; "><b><span class="Apple-style-span" style="color: rgb(51, 51, 51);">If you're a Google Grantee interested in using Google Checkout</span></b><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> with your Grants account, you can </span><a id="gr87" href="https://checkout.google.com/seller/npo/index.html" title="sign up" style=""><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">sign up</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> and get started today. </span></li><li style="margin-top: 0px; margin-bottom: 0px; "><b><span class="Apple-style-span" style="color: rgb(51, 51, 51);">If you're a non-profit but not a Google Grantee and you're interested in Google Grants with Checkout, </span></b><a href="//www.google.com/nonprofits/grantstutorial.html" id="szlt" title="apply for Google Grants" style=""><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">apply for a Google Grant</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> by March 1, 2009 and if you're accepted, Google Checkout will retroactively credit you for any Checkout fees incurred while your Google Grants application was pending. <br /></span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);">To display Google Checkout badges on your ads you must:</span></li></ul><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><div style="margin-left: 3em; margin-top: 0px; margin-bottom: 0px; "><ol style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; "><a href="http://checkout.google.com/support/sell/bin/answer.py?answer=134436"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Sign up</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> for Google Checkout and provide a valid </span><a href="http://checkout.google.com/support/sell/bin/answer.py?answer=40533"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">public business website URL</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> along with the other required information.</span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Complete one of the </span><a href="http://checkout.google.com/support/sell/bin/answer.py?answer=134426"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">integration options</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);">.</span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Comply with Google Checkout badge requirements. (You may also wish to check your website against our </span><a href="http://checkout.google.com/support/sell/bin/answer.py?answer=72125"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Integration Checklist</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> as following these guidelines will ensure a positive buyer experience.)</span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Completely process several orders.</span></li></ol><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><br />After you complete these steps, your badges will be reviewed by a Checkout specialist and activated. (Remember, your ads must direct users to the </span><a href="http://checkout.google.com/support/sell/bin/answer.py?answer=40533"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">public business website URL</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> you specified for Google Checkout in order to display badges.) </span><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Need help? </span><a href="http://services.google.com/training/checkout/badging"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">View demo</span></span></a></p></div><div style="margin-left: 3em; margin-top: 0px; margin-bottom: 0px; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><br /></span></p></div></div><span class="Apple-style-span" style="color: rgb(51, 51, 51);">We hope you continue to find Google Checkout to be the easiest and most cost-effective way to process donations for your organization.<br /><br /></span><span class="byline-author"><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Posted by Jessica, Google Grants Team</span></span></div> </script> <noscript> <span class="Apple-style-span" style="color: rgb(51, 51, 51);">Perhaps you've already heard about the </span><a href="http://googlecheckout.blogspot.com/2009/01/google-checkout-for-non-profits-in-2009.html" id="nq56" title="changes to the Google Checkout fee structure" style=""><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">changes to the Google Checkout fee structure</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);">, but we wanted to bring it to your attention here as well.</span><div><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><br /></span><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><span style="white-space: pre-wrap; "></span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span style="white-space: pre-wrap; "><span style="white-space: normal; "><a href="//www.google.com/nonprofits/checkouttutorial.html" id="yepn" title="Google Checkout" style=""><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Google Checkout</span></span></a></span><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><a href="//www.google.com/nonprofits/checkouttutorial.html" id="yepn" title="Google Checkout" style=""></a></span></span><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> has been free for non-profits, and will continue to be for all Google Grantees until 2010. However, all non-profits using Checkout who are not Google Grantees will transition to Checkout's </span><a href="http://checkout.google.com/seller/fees.html" id="bure" title="standard fee structure"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">standard fee structure</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> on March 1, 2009.</span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span style="white-space: pre-wrap; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> </span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span style="white-space: pre-wrap; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);">A few things you should know:</span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span style="white-space: pre-wrap; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> </span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; "><b><span class="Apple-style-span" style="color: rgb(51, 51, 51);">If you have questions</span></b><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> about Checkout or need assistance, please refer to the </span><a href="http://checkout.google.com/support/sell/" id="k6i_" title="Google Checkout Merchant Help Center" style=""><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Google Checkout Merchant Help Center</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);">.</span></li><li style="margin-top: 0px; margin-bottom: 0px; "><b><span class="Apple-style-span" style="color: rgb(51, 51, 51);">If you're a Google Grantee currently using Google Checkout</span></b><span class="Apple-style-span" style="color: rgb(51, 51, 51);">, you need to </span><a href="http://checkout.google.com/support/sell/bin/answer.py?answer=72722" id="tqwr" title="link your Grants account to your Checkout account" style=""><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">link your Grants account to your Checkout account</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> by 2/15/09 to continue your free donation processing until 2010. </span></li><li style="margin-top: 0px; margin-bottom: 0px; "><b><span class="Apple-style-span" style="color: rgb(51, 51, 51);">If you're a Google Grantee interested in using Google Checkout</span></b><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> with your Grants account, you can </span><a id="gr87" href="https://checkout.google.com/seller/npo/index.html" title="sign up" style=""><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">sign up</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> and get started today. </span></li><li style="margin-top: 0px; margin-bottom: 0px; "><b><span class="Apple-style-span" style="color: rgb(51, 51, 51);">If you're a non-profit but not a Google Grantee and you're interested in Google Grants with Checkout, </span></b><a href="//www.google.com/nonprofits/grantstutorial.html" id="szlt" title="apply for Google Grants" style=""><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">apply for a Google Grant</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> by March 1, 2009 and if you're accepted, Google Checkout will retroactively credit you for any Checkout fees incurred while your Google Grants application was pending. <br /></span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);">To display Google Checkout badges on your ads you must:</span></li></ul><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><div style="margin-left: 3em; margin-top: 0px; margin-bottom: 0px; "><ol style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; "><a href="http://checkout.google.com/support/sell/bin/answer.py?answer=134436"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Sign up</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> for Google Checkout and provide a valid </span><a href="http://checkout.google.com/support/sell/bin/answer.py?answer=40533"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">public business website URL</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> along with the other required information.</span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Complete one of the </span><a href="http://checkout.google.com/support/sell/bin/answer.py?answer=134426"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">integration options</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);">.</span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Comply with Google Checkout badge requirements. (You may also wish to check your website against our </span><a href="http://checkout.google.com/support/sell/bin/answer.py?answer=72125"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Integration Checklist</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> as following these guidelines will ensure a positive buyer experience.)</span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Completely process several orders.</span></li></ol><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><br />After you complete these steps, your badges will be reviewed by a Checkout specialist and activated. (Remember, your ads must direct users to the </span><a href="http://checkout.google.com/support/sell/bin/answer.py?answer=40533"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">public business website URL</span></span></a><span class="Apple-style-span" style="color: rgb(51, 51, 51);"> you specified for Google Checkout in order to display badges.) </span><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Need help? </span><a href="http://services.google.com/training/checkout/badging"><span style=""><span class="Apple-style-span" style="color: rgb(51, 51, 51);">View demo</span></span></a></p></div><div style="margin-left: 3em; margin-top: 0px; margin-bottom: 0px; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><br /></span></p></div></div><span class="Apple-style-span" style="color: rgb(51, 51, 51);">We hope you continue to find Google Checkout to be the easiest and most cost-effective way to process donations for your organization.<br /><br /></span><span class="byline-author"><span class="Apple-style-span" style="color: rgb(51, 51, 51);">Posted by Jessica, Google Grants Team</span></span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/01/update-on-google-checkout-for-grantees.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Update on Google Checkout for Grantees&url=https://googlefornonprofits.blogspot.com/2009/01/update-on-google-checkout-for-grantees.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/01/update-on-google-checkout-for-grantees.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/01/update-on-google-checkout-for-grantees.html' data-url='https://googlefornonprofits.blogspot.com/2009/01/update-on-google-checkout-for-grantees.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/01/update-on-google-checkout-for-grantees.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products' rel='tag'> Google Products </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Program%20Alerts' rel='tag'> Program Alerts </a> </span> </div> </div> </div> <div class='post' data-id='8723629640267403069' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/01/how-google-grantee-uses-website.html' itemprop='url' title='How a Google Grantee uses Website Optimizer'> How a Google Grantee uses Website Optimizer </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, January 14, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We've been talking about <a href="https://www.google.com/accounts/ServiceLogin?hl=en&service=websiteoptimizer&continue=https://www.google.com/analytics/siteopt/%3Fet%3Dreset%26hl%3Den&utm_campaign=en&utm_source=en-ha-na-us-sk&medium=ha&term=website%20optimizer" target="_blank" title="Website Optimizer" style="color: rgb(20, 125, 186); ">Website Optimizer</a> a lot recently, so we thought we would share a grantee's experience working with the tool, as well as some actual results.<br /><br />Team In Training is the Leukemia & Lymphoma Society's sport training program which helps volunteers raise money to fund leukemia and lymphoma research.  Over the summer Team In Training applied and was selected to participate in the <a href="//www.google.com/websiteoptimizer/workout/index.html" target="_blank" title="contest site" style="color: rgb(85, 26, 139); ">Website Workout contest</a>. The contest paired up businesses with consultants who worked to improve the business's<span style="border-collapse: separate; "> website's <span style="border-collapse: collapse; ">conversion rates using Website Optimizer.</span></span><br /><br /><div>So check out the <a href="//www.google.com/websiteoptimizer/workout/index.html#teamintraining">video</a> <span style="border-collapse: separate; "><span style="border-collapse: collapse; ">of Team In Training's results! <span style="border-collapse: separate; "> <span style="border-collapse: collapse; ">We think you'll be surprised to see what they learned.  (And maybe you'll learn something new and help your own non-profit in the process!) <br /><br /></span></span></span></span>Visit our <a title="blog" href="http://websiteoptimizer.blogspot.com/2009/01/announcing-website-workout-winners.html" id="skwf">blog</a> for more information on the contest and Website Optimizer.<br /><span class="byline-author">Posted by Andrew, Business Marketing Team</span></div> </script> <noscript> We've been talking about <a href="https://www.google.com/accounts/ServiceLogin?hl=en&service=websiteoptimizer&continue=https://www.google.com/analytics/siteopt/%3Fet%3Dreset%26hl%3Den&utm_campaign=en&utm_source=en-ha-na-us-sk&medium=ha&term=website%20optimizer" target="_blank" title="Website Optimizer" style="color: rgb(20, 125, 186); ">Website Optimizer</a> a lot recently, so we thought we would share a grantee's experience working with the tool, as well as some actual results.<br /><br />Team In Training is the Leukemia & Lymphoma Society's sport training program which helps volunteers raise money to fund leukemia and lymphoma research.  Over the summer Team In Training applied and was selected to participate in the <a href="//www.google.com/websiteoptimizer/workout/index.html" target="_blank" title="contest site" style="color: rgb(85, 26, 139); ">Website Workout contest</a>. The contest paired up businesses with consultants who worked to improve the business's<span style="border-collapse: separate; "> website's <span style="border-collapse: collapse; ">conversion rates using Website Optimizer.</span></span><br /><br /><div>So check out the <a href="//www.google.com/websiteoptimizer/workout/index.html#teamintraining">video</a> <span style="border-collapse: separate; "><span style="border-collapse: collapse; ">of Team In Training's results! <span style="border-collapse: separate; "> <span style="border-collapse: collapse; ">We think you'll be surprised to see what they learned.  (And maybe you'll learn something new and help your own non-profit in the process!) <br /><br /></span></span></span></span>Visit our <a title="blog" href="http://websiteoptimizer.blogspot.com/2009/01/announcing-website-workout-winners.html" id="skwf">blog</a> for more information on the contest and Website Optimizer.<br /><span class="byline-author">Posted by Andrew, Business Marketing Team</span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/01/how-google-grantee-uses-website.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:How a Google Grantee uses Website Optimizer&url=https://googlefornonprofits.blogspot.com/2009/01/how-google-grantee-uses-website.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/01/how-google-grantee-uses-website.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/01/how-google-grantee-uses-website.html' data-url='https://googlefornonprofits.blogspot.com/2009/01/how-google-grantee-uses-website.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/01/how-google-grantee-uses-website.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products' rel='tag'> Google Products </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> </span> </div> </div> </div> <div class='post' data-id='6013156253368787450' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/01/non-profits-share-your-story-about.html' itemprop='url' title='Non-profits: Share your story about Google Docs!'> Non-profits: Share your story about Google Docs! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, January 12, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> If you're a non-profit that uses Google Docs to manage any part of your organization, from phone trees to collaborative grant writing, check out the <a id="jo1o" href="http://googledocs.blogspot.com/2009/01/calling-all-non-profits-share-your-docs.html" title="Google Docs blog">Google Docs blog</a> where they're soliciting your participation in a fast-approaching community effort.<div style="margin-top: 0px; margin-bottom: 0px;"><br /></div><div style="margin-top: 0px; margin-bottom: 0px;">To honor the importance of community service during the upcoming Martin Luther King Jr. holiday, the Google Docs team is looking for a few non-profit organizations who'd like to share their stories on the Google Docs blog about how they use Google Docs for their organization.</div><div style="margin-top: 0px; margin-bottom: 0px;"><br /></div><div style="margin-top: 0px; margin-bottom: 0px;">They'll feature a variety of organizations, so get your story out there for the world to see and raise awareness for your organization at the same time!</div><br /><span class="byline-author">Posted by Jessica, Google Grants Team</span> </script> <noscript> If you're a non-profit that uses Google Docs to manage any part of your organization, from phone trees to collaborative grant writing, check out the <a id="jo1o" href="http://googledocs.blogspot.com/2009/01/calling-all-non-profits-share-your-docs.html" title="Google Docs blog">Google Docs blog</a> where they're soliciting your participation in a fast-approaching community effort.<div style="margin-top: 0px; margin-bottom: 0px;"><br /></div><div style="margin-top: 0px; margin-bottom: 0px;">To honor the importance of community service during the upcoming Martin Luther King Jr. holiday, the Google Docs team is looking for a few non-profit organizations who'd like to share their stories on the Google Docs blog about how they use Google Docs for their organization.</div><div style="margin-top: 0px; margin-bottom: 0px;"><br /></div><div style="margin-top: 0px; margin-bottom: 0px;">They'll feature a variety of organizations, so get your story out there for the world to see and raise awareness for your organization at the same time!</div><br /><span class="byline-author">Posted by Jessica, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/01/non-profits-share-your-story-about.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Non-profits: Share your story about Google Docs!&url=https://googlefornonprofits.blogspot.com/2009/01/non-profits-share-your-story-about.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/01/non-profits-share-your-story-about.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/01/non-profits-share-your-story-about.html' data-url='https://googlefornonprofits.blogspot.com/2009/01/non-profits-share-your-story-about.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/01/non-profits-share-your-story-about.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products' rel='tag'> Google Products </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='1789986961421008531' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/01/website-optimiser-part-4-installation.html' itemprop='url' title='Website Optimiser, Part 4: Installation'> Website Optimiser, Part 4: Installation </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, January 8, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Happy New Year!<br /><br />Following up from <a href="http://http//googlegrants.blogspot.com/2008/12/google-website-optimiser-part-3-how-do.html">our last post</a> and<a href="http://http//googlegrants.blogspot.com/2008/11/website-optimizer-for-nonprofits-part-1.html"> introduction</a> to Google Website Optimiser, we will now go through the process of how to install it on a website. <div><br /></div><div>The steps you take on your own website may be slightly different. For this reason we have included an example so you can see the process and see how it could apply to your own website.<br /><br />It will help to have some understanding of HTML and access to your website's template files, so if you will be working with your webmaster to implement the JavaScript code, you could ask them to follow along with you here.<br /><br />Click on the <span class="Apple-style-span" style="font-weight: bold;">Create a new experiment</span> link.<br /><br /><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_173c5f67p5_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_173c5f67p5_b" style="width: 640px; height: 330.237px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><div><span class="Apple-style-span" style="font-weight: bold;">Step 2.</span><br /><br />You will then be asked to choose what kind of experiment you would like to run. For now we will choose <span class="Apple-style-span" style="font-weight: bold;">Multivariate Experiment</span> because at this stage we do not want to change the entire layout of our pages. We are going to start our first experiment with just minor changes.<br /><div id="kowq" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_19gmt9h2fk_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_19gmt9h2fk_b" style="width: 640px; height: 377.077px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><div id="kowq" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-weight: bold;">Step 3.</span></div><div id="kowq" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; ">There isn't much detail on the next page. Its just an overview of the steps involved. Click <span class="Apple-style-span" style="font-weight: bold;">Go</span>.</div><div id="kowq" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><br /><b><div id="bpl-" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_20gzw2zmd3_b" target="_blank"><span style=" ;font-family:Arial;"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_20gzw2zmd3_b" style="width: 543px; height: 492px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></span></a></div><br /><br /></b><span class="Apple-style-span" style="font-weight: bold;">Step 4.</span><br /><span class="Apple-style-span" style="font-weight: bold;">4a.</span><br /><br />Now you have three fields to complete. The first is the name of your experiment. We need to give it something really meaningful so that later when we compare it to the other experiments we have run, we can instantly identify it.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br />Useful tip: Give it a name that reflects the desired outcome of the experiment. In this case we have called ours "<b>Increase Donations Test 1"<span style="font-weight: normal; ">. W</span></b>e might decide to run a few more of these tests so numbering or dating them can be useful eg: "<b>2008_11_Increase_Donations_Test_1"<span style="font-weight: normal; ">. </span><span style="font-weight: normal; "> Note that the experiment name won't be shown to your website's visitors.</span></b></div><div style="margin-top: 0px; margin-bottom: 0px; "><br /><span class="Apple-style-span" style="font-weight: bold;">4b.</span><br /><br />Enter the full URL of your test page including the domain name. In our example we have a fictional charity called mycharity.org and the page we want to optimise is the donations page. Remember this is the page we want Google Website Optimiser to make changes to.<br /><br />The full address is: http://www.mycharity.org/donate.html<br /><br /><span class="Apple-style-span" style="font-weight: bold;">4c.</span><br /><br />Next we need to identify our conversion page. In most cases this is a thank you page.<br />Eg:<br />Thanks for your email<br />Thanks for your donation</div><div style="margin-top: 0px; margin-bottom: 0px; ">Thank you for your order<br />Thanks for filling out our survey<br />Thanks for registering your interest<br />Thanks for signing up for our newsletter<br /><br />You get the idea. </div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">If you are not sure what the URL to this page is, you can either go through the process as a test user or ask your webmaster to tell you. <span style="font-style: normal; ">If you already use <a href="http://www.analytics.google.com/">Google Analytics</a>, you might be able to find the conversion / goal page in your Goals settings or Top Content report.</span><br /><br /><div id="app1" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_21fc8g6sgz_b" style="width: 640px; height: 512.892px; " /></div><br /><span class="Apple-style-span" style="font-weight: bold;">Step 5.</span><br /><br />The next page is an overview page, giving you advice on some areas with which you may want to test your experiment. Feel free to click <span class="Apple-style-span" style="font-weight: bold;">Continue </span>when ready.<br /><div id="c7o9" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><div id="rwpf" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_23dd2n2vcm_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_23dd2n2vcm_b" style="width: 640px; height: 470.309px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></div><span class="Apple-style-span" style="font-weight: bold;">Step 6.</span><br /><br />You will be asked to choose who will install the tags for Google Website Optimiser on your website. Since you have come this far, click on the second option, <span class="Apple-style-span" style="font-weight: bold;">You will install and validate the JavaScript tags.</span><br /><br /><b>If you choose to have your webmaster set up Google Website Optimiser, skip to step Script Validation.</b><br /><i><br />Note: Some websites are dynamically driven (often access information from a database) or may use a content management system (CMS). Website Optimiser will work with these sites, but the implementation procedure will vary from system to system, so you may need to consult your web developer / designer for help installing Website Optimiser.<br /></i><br />Click <span class="Apple-style-span" style="font-weight: bold;">Continue</span><i> </i>when ready.<br /><div id="gy23" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_24g269j8c4_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_24g269j8c4_b" style="width: 640px; height: 361.326px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><br /><span class="Apple-style-span" style="font-weight: bold;">Step 7.</span><br /><br />This is the most difficult part of the entire process. After this step, everything else is downhill.<br /><br />Control Script<br /><br />The Control Script is a small piece of code that controls how your experiment works. It determines which variation of your page each visitor sees. Right click or command click (for Mac) on the text box area with the code. You should be able to select <span class="Apple-style-span" style="font-weight: bold;">Copy</span>. You will then want to paste this code into the area of your test webpage. In this case it is the donate.html page.<br /><b><br /><div id="r994" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_25f2x6c8cv_b" target="_blank"><span style=" ;font-family:Arial;"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_25f2x6c8cv_b" style="width: 640px; height: 426.868px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></span></a></div></b><div id="f1ha" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; ">This is how the code looks installed on our test page, "<b>donate.html".</b><span style=" ;font-family:Arial;"><br /></span></div><div id="f1ha" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><div id="faq8" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_27cvggnpg5_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_27cvggnpg5_b" style="width: 640px; height: 220.354px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></div><br />Tracking Script<br /><br />In order to measure the performance of your different variations, you will also need to place the tracking script on your test page. While the Control Script goes at the top of the page, the Tracking Script should go at the bottom, right before the tag. Ideally it should be the last thing in your HTML document.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br />Just like before, right click or command click (for Mac) on the text area and copy the contents.<br /><b><br /></b><div id="z.tk" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><b><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_28d4p6gkck_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_28d4p6gkck_b" style="width: 640px; height: 426.667px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></b></div><b></b><div id="bok1" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><b><span style="font-weight: normal; ">Here's how the code looks on our test page, "donate.html":</span><br /><b><div id="bok1" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_29nc6wh4dx_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_29nc6wh4dx_b" style="width: 583px; height: 205px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></b><br /></b></div>Page Section Script<br /><br />The Page Section Script lets you break your webpage into different parts (like headline, image, description) so that you test different variations. The next part will entirely depend on how many sections you wish to test. To keep things simple we are only going to cover our headline, however, if you wish to change other areas the exact same principle will apply.<br /><br />Right click or command click (for Mac) on the text box area with the code. Generally a website's page heading should be a heading tag. In this case we are using the tag as our test heading.<br /><br />We paste what we copied from the Page Sections text box, however we want to make a minor change to the script where it says "<span class="Apple-style-span" style="font-weight: bold;">Insert your section name here.</span>" Here you can name the section. You'll want to make this a meaningful name so you'll be able to recognize it later on. In this instance we are giving this section the name "<span class="Apple-style-span" style="font-weight: bold;">Page h1 Heading</span>."<br /><div id="rlm6" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_30d7g858fm_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_30d7g858fm_b" style="width: 640px; height: 218.069px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><br />Again this is all on our "<b>donate.html"</b> test page.<br /><div id="ub94" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_31f3jcf5dp_b" target="_blank"></a><div id="pa7e" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_32gvmhz4qd_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_32gvmhz4qd_b" style="width: 367px; height: 86px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></div>Note we named our section "<span class="Apple-style-span" style="font-weight: bold;">Page h1 heading</span>". You can give your section any name you like. Just make sure it's meaningful to you.<br /><br />Once we have finished here, we can save this webpage and move onto our thank you page.<br /><i><br /></i>Conversion Script<br /><br />The final script counts the number of conversions your page received and which variation the visitor saw before they converted. It needs to be installed on our thank you (conversion) page. On our website this is the "<b>thanks-for-your-donation.html"</b><span style=" ;font-family:Arial;"> page. </span><br /><br />Right click or command click (for Mac) on the text box area with the conversion script code.<br />In your thank you page, locate the tag and paste in the code.<br /><b><br /></b><div id="h11y" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_33g9t2cvd4_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_33g9t2cvd4_b" style="width: 640px; height: 258.517px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><div id="pmmm" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_34fv9rvvgz_b" target="_blank"></a><div id="tkau" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_35f6t7pfdf_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_35f6t7pfdf_b" style="width: 559px; height: 208px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><br /></div><div id="dl0o" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><br /><div id="an:5" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_37f5wtznx4_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_37f5wtznx4_b" style="width: 640px; height: 388.843px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></div><span class="Apple-style-span" style="font-weight: bold;">Step 8.<br /></span><br />Script Validation<br /><br />Now that you have placed the correct scripts in the right places, you will need to validate your script to ensure it's error free and ready to start running. If some of your pages are behind secure login pages or a secure page that is not publicly accessible, you will need to use the offline validation service.   <br /><br />If all went well you should see the following screen.<br /><div id="r86q" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><div id="heo-" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_39dgj2v7gm_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_39dgj2v7gm_b" style="width: 402px; height: 394px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></div><br /><i></i>Once you are ready click <span class="Apple-style-span" style="font-weight: bold;">Continue.<br /></span><br /><div id="i1jd" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_40dckf6tdv_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_40dckf6tdv_b" style="width: 640px; height: 141.459px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></div>With all the snippets installed, you're now ready to create your variations and launch your experiment. In Part 5 of the series, we'll show you how to do just that. If you can't wait, you can <a id="aopv" href="//www.google.com/support/websiteoptimizer/bin/topic.py?topic=14324" title="read ahead">read ahead</a> in the <a id="u2x." href="//www.google.com/support/websiteoptimizer/" title="Website Optimiser Help Centre">Website Optimiser Help Centre</a>. <br /><br /><span class="byline-author">Posted by Gavin, Dublin Analytics Team</span></div> </script> <noscript> Happy New Year!<br /><br />Following up from <a href="http://http//googlegrants.blogspot.com/2008/12/google-website-optimiser-part-3-how-do.html">our last post</a> and<a href="http://http//googlegrants.blogspot.com/2008/11/website-optimizer-for-nonprofits-part-1.html"> introduction</a> to Google Website Optimiser, we will now go through the process of how to install it on a website. <div><br /></div><div>The steps you take on your own website may be slightly different. For this reason we have included an example so you can see the process and see how it could apply to your own website.<br /><br />It will help to have some understanding of HTML and access to your website's template files, so if you will be working with your webmaster to implement the JavaScript code, you could ask them to follow along with you here.<br /><br />Click on the <span class="Apple-style-span" style="font-weight: bold;">Create a new experiment</span> link.<br /><br /><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_173c5f67p5_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_173c5f67p5_b" style="width: 640px; height: 330.237px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><div><span class="Apple-style-span" style="font-weight: bold;">Step 2.</span><br /><br />You will then be asked to choose what kind of experiment you would like to run. For now we will choose <span class="Apple-style-span" style="font-weight: bold;">Multivariate Experiment</span> because at this stage we do not want to change the entire layout of our pages. We are going to start our first experiment with just minor changes.<br /><div id="kowq" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_19gmt9h2fk_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_19gmt9h2fk_b" style="width: 640px; height: 377.077px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><div id="kowq" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style="font-weight: bold;">Step 3.</span></div><div id="kowq" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; ">There isn't much detail on the next page. Its just an overview of the steps involved. Click <span class="Apple-style-span" style="font-weight: bold;">Go</span>.</div><div id="kowq" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><br /><b><div id="bpl-" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_20gzw2zmd3_b" target="_blank"><span style=" ;font-family:Arial;"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_20gzw2zmd3_b" style="width: 543px; height: 492px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></span></a></div><br /><br /></b><span class="Apple-style-span" style="font-weight: bold;">Step 4.</span><br /><span class="Apple-style-span" style="font-weight: bold;">4a.</span><br /><br />Now you have three fields to complete. The first is the name of your experiment. We need to give it something really meaningful so that later when we compare it to the other experiments we have run, we can instantly identify it.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br />Useful tip: Give it a name that reflects the desired outcome of the experiment. In this case we have called ours "<b>Increase Donations Test 1"<span style="font-weight: normal; ">. W</span></b>e might decide to run a few more of these tests so numbering or dating them can be useful eg: "<b>2008_11_Increase_Donations_Test_1"<span style="font-weight: normal; ">. </span><span style="font-weight: normal; "> Note that the experiment name won't be shown to your website's visitors.</span></b></div><div style="margin-top: 0px; margin-bottom: 0px; "><br /><span class="Apple-style-span" style="font-weight: bold;">4b.</span><br /><br />Enter the full URL of your test page including the domain name. In our example we have a fictional charity called mycharity.org and the page we want to optimise is the donations page. Remember this is the page we want Google Website Optimiser to make changes to.<br /><br />The full address is: http://www.mycharity.org/donate.html<br /><br /><span class="Apple-style-span" style="font-weight: bold;">4c.</span><br /><br />Next we need to identify our conversion page. In most cases this is a thank you page.<br />Eg:<br />Thanks for your email<br />Thanks for your donation</div><div style="margin-top: 0px; margin-bottom: 0px; ">Thank you for your order<br />Thanks for filling out our survey<br />Thanks for registering your interest<br />Thanks for signing up for our newsletter<br /><br />You get the idea. </div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">If you are not sure what the URL to this page is, you can either go through the process as a test user or ask your webmaster to tell you. <span style="font-style: normal; ">If you already use <a href="http://www.analytics.google.com/">Google Analytics</a>, you might be able to find the conversion / goal page in your Goals settings or Top Content report.</span><br /><br /><div id="app1" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_21fc8g6sgz_b" style="width: 640px; height: 512.892px; " /></div><br /><span class="Apple-style-span" style="font-weight: bold;">Step 5.</span><br /><br />The next page is an overview page, giving you advice on some areas with which you may want to test your experiment. Feel free to click <span class="Apple-style-span" style="font-weight: bold;">Continue </span>when ready.<br /><div id="c7o9" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><div id="rwpf" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_23dd2n2vcm_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_23dd2n2vcm_b" style="width: 640px; height: 470.309px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></div><span class="Apple-style-span" style="font-weight: bold;">Step 6.</span><br /><br />You will be asked to choose who will install the tags for Google Website Optimiser on your website. Since you have come this far, click on the second option, <span class="Apple-style-span" style="font-weight: bold;">You will install and validate the JavaScript tags.</span><br /><br /><b>If you choose to have your webmaster set up Google Website Optimiser, skip to step Script Validation.</b><br /><i><br />Note: Some websites are dynamically driven (often access information from a database) or may use a content management system (CMS). Website Optimiser will work with these sites, but the implementation procedure will vary from system to system, so you may need to consult your web developer / designer for help installing Website Optimiser.<br /></i><br />Click <span class="Apple-style-span" style="font-weight: bold;">Continue</span><i> </i>when ready.<br /><div id="gy23" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_24g269j8c4_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_24g269j8c4_b" style="width: 640px; height: 361.326px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><br /><span class="Apple-style-span" style="font-weight: bold;">Step 7.</span><br /><br />This is the most difficult part of the entire process. After this step, everything else is downhill.<br /><br />Control Script<br /><br />The Control Script is a small piece of code that controls how your experiment works. It determines which variation of your page each visitor sees. Right click or command click (for Mac) on the text box area with the code. You should be able to select <span class="Apple-style-span" style="font-weight: bold;">Copy</span>. You will then want to paste this code into the area of your test webpage. In this case it is the donate.html page.<br /><b><br /><div id="r994" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_25f2x6c8cv_b" target="_blank"><span style=" ;font-family:Arial;"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_25f2x6c8cv_b" style="width: 640px; height: 426.868px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></span></a></div></b><div id="f1ha" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; ">This is how the code looks installed on our test page, "<b>donate.html".</b><span style=" ;font-family:Arial;"><br /></span></div><div id="f1ha" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><div id="faq8" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_27cvggnpg5_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_27cvggnpg5_b" style="width: 640px; height: 220.354px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></div><br />Tracking Script<br /><br />In order to measure the performance of your different variations, you will also need to place the tracking script on your test page. While the Control Script goes at the top of the page, the Tracking Script should go at the bottom, right before the tag. Ideally it should be the last thing in your HTML document.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br />Just like before, right click or command click (for Mac) on the text area and copy the contents.<br /><b><br /></b><div id="z.tk" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><b><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_28d4p6gkck_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_28d4p6gkck_b" style="width: 640px; height: 426.667px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></b></div><b></b><div id="bok1" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><b><span style="font-weight: normal; ">Here's how the code looks on our test page, "donate.html":</span><br /><b><div id="bok1" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_29nc6wh4dx_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_29nc6wh4dx_b" style="width: 583px; height: 205px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></b><br /></b></div>Page Section Script<br /><br />The Page Section Script lets you break your webpage into different parts (like headline, image, description) so that you test different variations. The next part will entirely depend on how many sections you wish to test. To keep things simple we are only going to cover our headline, however, if you wish to change other areas the exact same principle will apply.<br /><br />Right click or command click (for Mac) on the text box area with the code. Generally a website's page heading should be a heading tag. In this case we are using the tag as our test heading.<br /><br />We paste what we copied from the Page Sections text box, however we want to make a minor change to the script where it says "<span class="Apple-style-span" style="font-weight: bold;">Insert your section name here.</span>" Here you can name the section. You'll want to make this a meaningful name so you'll be able to recognize it later on. In this instance we are giving this section the name "<span class="Apple-style-span" style="font-weight: bold;">Page h1 Heading</span>."<br /><div id="rlm6" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_30d7g858fm_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_30d7g858fm_b" style="width: 640px; height: 218.069px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><br />Again this is all on our "<b>donate.html"</b> test page.<br /><div id="ub94" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_31f3jcf5dp_b" target="_blank"></a><div id="pa7e" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_32gvmhz4qd_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_32gvmhz4qd_b" style="width: 367px; height: 86px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></div>Note we named our section "<span class="Apple-style-span" style="font-weight: bold;">Page h1 heading</span>". You can give your section any name you like. Just make sure it's meaningful to you.<br /><br />Once we have finished here, we can save this webpage and move onto our thank you page.<br /><i><br /></i>Conversion Script<br /><br />The final script counts the number of conversions your page received and which variation the visitor saw before they converted. It needs to be installed on our thank you (conversion) page. On our website this is the "<b>thanks-for-your-donation.html"</b><span style=" ;font-family:Arial;"> page. </span><br /><br />Right click or command click (for Mac) on the text box area with the conversion script code.<br />In your thank you page, locate the tag and paste in the code.<br /><b><br /></b><div id="h11y" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_33g9t2cvd4_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_33g9t2cvd4_b" style="width: 640px; height: 258.517px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><div id="pmmm" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_34fv9rvvgz_b" target="_blank"></a><div id="tkau" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_35f6t7pfdf_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_35f6t7pfdf_b" style="width: 559px; height: 208px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div><br /></div><div id="dl0o" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><br /><div id="an:5" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_37f5wtznx4_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_37f5wtznx4_b" style="width: 640px; height: 388.843px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></div><span class="Apple-style-span" style="font-weight: bold;">Step 8.<br /></span><br />Script Validation<br /><br />Now that you have placed the correct scripts in the right places, you will need to validate your script to ensure it's error free and ready to start running. If some of your pages are behind secure login pages or a secure page that is not publicly accessible, you will need to use the offline validation service.   <br /><br />If all went well you should see the following screen.<br /><div id="r86q" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><div id="heo-" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_39dgj2v7gm_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_39dgj2v7gm_b" style="width: 402px; height: 394px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></div><br /><i></i>Once you are ready click <span class="Apple-style-span" style="font-weight: bold;">Continue.<br /></span><br /><div id="i1jd" style="padding-top: 1em; padding-right: 0pt; padding-bottom: 1em; padding-left: 0pt; text-align: left; margin-top: 0px; margin-bottom: 0px; "><a href="https://docs.google.com/a/google.com/File?id=dhpkg5tp_40dckf6tdv_b" target="_blank"><img src="https://docs.google.com/a/google.com/File?id=dhpkg5tp_40dckf6tdv_b" style="width: 640px; height: 141.459px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a></div></div>With all the snippets installed, you're now ready to create your variations and launch your experiment. In Part 5 of the series, we'll show you how to do just that. If you can't wait, you can <a id="aopv" href="//www.google.com/support/websiteoptimizer/bin/topic.py?topic=14324" title="read ahead">read ahead</a> in the <a id="u2x." href="//www.google.com/support/websiteoptimizer/" title="Website Optimiser Help Centre">Website Optimiser Help Centre</a>. <br /><br /><span class="byline-author">Posted by Gavin, Dublin Analytics Team</span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/01/website-optimiser-part-4-installation.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Website Optimiser, Part 4: 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/04/'> Apr </a> </div> <div class='items'> 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/04/'> Apr </a> </div> 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class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' 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href='https://googlefornonprofits.blogspot.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i 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