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of web analytics and the use of our product. We’ll show you how to build a solid tracking plan and where to look for useful metrics. Move along and enjoy your read.</p> <p class="pp-action-link has-link-color wp-elements-4b9cd7b0a0d34dc9a50e87fc1f24a9da"><a href="/guides/analytics-for-beginners/">Read guide</a></p> </div> </div> </div> <div class="wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained" style="border-bottom-color:var(--wp--preset--color--secondary);border-bottom-width:1px;padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <figure class="wp-block-image aligncenter size-full is-resized"><img decoding="async" width="920" height="780" src="/wp-content/uploads/2025/02/analytics-for-advanced-spaced.png" alt="" class="wp-image-28064" style="width:200px" srcset="https://help.piwik.pro/wp-content/uploads/2025/02/analytics-for-advanced-spaced.png 920w, https://help.piwik.pro/wp-content/uploads/2025/02/analytics-for-advanced-spaced-300x254.png 300w, https://help.piwik.pro/wp-content/uploads/2025/02/analytics-for-advanced-spaced-768x651.png 768w" sizes="(max-width: 920px) 100vw, 920px" /></figure> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <h3 class="wp-block-heading has-link-color wp-elements-3fd293f6feb78010e6169180e15b8f08"><a href="/guides/analytics-for-advanced/">Analytics for advanced analysts</a></h3> <p>In the second guide, we’ll show you how to use Analytics and Tag Manager to collect additional information like button clicks or newsletter signups. We’ll explain powerful features like goals, user flow and funnels. Read on and enjoy this guide.</p> <p class="pp-action-link has-link-color wp-elements-04ad47144d5e257fb35f9d7d81a0d22c"><a href="/guides/analytics-for-advanced/">Read guide</a></p> </div> </div> </div> <div class="wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <figure class="wp-block-image aligncenter size-full is-resized"><img decoding="async" width="920" height="780" src="/wp-content/uploads/2025/02/tag-manager-for-beginners-spaced.png" alt="" class="wp-image-28065" style="width:200px" srcset="https://help.piwik.pro/wp-content/uploads/2025/02/tag-manager-for-beginners-spaced.png 920w, https://help.piwik.pro/wp-content/uploads/2025/02/tag-manager-for-beginners-spaced-300x254.png 300w, https://help.piwik.pro/wp-content/uploads/2025/02/tag-manager-for-beginners-spaced-768x651.png 768w" sizes="(max-width: 920px) 100vw, 920px" /></figure> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <h3 class="wp-block-heading has-link-color wp-elements-a62a46b778f8d9e9c71e37ea0ee61b48"><a href="/guides/tag-manager-for-beginners/">Tag Manager for beginners</a></h3> <p>In this guide, we’ll explain basic elements in Tag Manager –– tags, triggers, variables and data layer. We’ll show you how to add a tag, check it in debug mode and publish it to your site or app. Read on and enjoy this guide.</p> <p class="pp-action-link has-link-color wp-elements-2d64e6880f2b76aa3eea4ded1dc3bfb9"><a href="/guides/tag-manager-for-beginners/">Read guide</a></p> </div> </div> </div> </div> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center">Support articles</h2> <div class="wp-block-group is-layout-grid wp-container-core-group-is-layout-23 wp-block-group-is-layout-grid"> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-18d732501c16f20ffc30fe3eda6f85b2"><a href="/support/getting-started/">Getting started</a></h3> <p>Learn how to add a container or tracking code to your site or app, collect additional data, organize data and use settings.</p> <p class="pp-action-link"><a href="/support/getting-started/">Read more</a></p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-11 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-a07748f2b0167f6746ce010bd767c6e4"><a href="/support/account/">Account</a></h3> <p>Learn how to add users, groups and manage permissions in Piwik PRO.</p> <p class="pp-action-link"><a href="/support/account/">Read more</a></p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-12 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-efe4e412cd888de3f392885656ad1feb"><a href="/support/privacy/">Privacy</a></h3> <p>Learn about the data collected, cookies used, privacy laws like GDPR, CCPA, CNIL and more.</p> <p class="pp-action-link"><a href="/support/privacy/">Read more</a></p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-13 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-66ec18d45fa21628c54b755f71912807"><a href="/support/collecting-data/">Collecting data</a></h3> <p>Learn how to collect basic and additional data like custom dimensions, custom events, videos and more.</p> <p class="pp-action-link"><a href="/support/collecting-data/">Read more</a></p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-73d34dd753d20713ec984e29d1989523"><a href="/support/reports/">Reports</a></h3> <p>Learn how to use core reports, custom reports, goals, funnels, user flow, dashboards and segments in Analytics.</p> <p class="pp-action-link"><a href="/support/reports/">Read more</a></p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-7198fae356be309f71ba32fd03f10678"><a href="/support/tag-manager/">Tags, triggers & variables</a></h3> <p>Learn how to set up tags and triggers, create custom variables, use data layer and more.</p> <p class="pp-action-link"><a href="/support/tag-manager/">Read more</a></p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-27204ff8adfa4312fd6b24cfd3e6c2ab"><a href="/support/cdp/">Customer data platform</a></h3> <p>Learn how to create audiences and activate data for tools like Slack, Microsoft Teams, Mailchimp, Zapier and more.</p> <p class="pp-action-link"><a href="/support/cdp/">Read more</a></p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-85d64fb7b0e6b59d5ea2a0b0dd9aaf46"><a href="/support/integrations/">Integrations</a></h3> <p>Learn how to connect Piwik PRO with tools like Google Ads, Google Search Console, SharePoint and more.</p> <p class="pp-action-link"><a href="/support/integrations/">Read more</a></p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-918716cfaec7d6f46f1640e316e6d81c"><a href="/support/questions/">Questions</a></h3> <p>Basic and technical questions and answers about Piwik PRO.</p> <p class="pp-action-link"><a href="/support/questions/">Read more</a></p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-a36ef5a8938bdbeaa257b0774bc68cc0"><a href="/support/migrating-from-ga3-gtm/">Migrating from GA3/GA4/GTM</a></h3> <p>Learn how to set up Piwik PRO after using GA3, GA4 and Google Tag Manager.</p> <p class="pp-action-link"><a href="/support/migrating-from-ga3-gtm/">Read more</a></p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-801ccb64d154d2e420bf9184862e8f7f"><a href="/support/video-tutorials/">Video tutorials</a></h3> <p>Learn how to use Piwik PRO by watching video tutorials on YouTube.</p> <p class="pp-action-link"><a href="/support/video-tutorials/">Read more</a></p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-a10309de7d6e82e1e48609c98f906ad0"><a href="/support/developers-api/">Developers & API</a></h3> <p>Learn about our APIs, access raw data and build custom features.</p> <p class="pp-action-link"><a href="/support/developers-api/">Read more</a></p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-link-color wp-elements-1e576115dc253784c3003b6f5fde3f5a"><a href="/support/audiences/">Audience manager (deprecated)</a></h3> <p>Learn how to build and set up audiences, work with attributes and connect to third-party tools.</p> <p class="pp-action-link"><a href="/support/audiences/">Read more</a></p> </div> </div> </div> </div> </div></div> <footer class="wp-block-template-part"> <div class="wp-block-group alignfull main-footer has-white-color has-black-background-color 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id="tools" style="text-transform:uppercase">Tools</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-6 wp-block-navigation-is-layout-flex" aria-label="Footer – Tools"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/cookie-scanner/"><span class="wp-block-navigation-item__label">Cookie Scanner</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/url-builder-tool/"><span class="wp-block-navigation-item__label">URL Builder</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow"> <div class="wp-block-group has-global-padding 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