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<div class="block-text d-none d-md-block"> <p>Reimagine the future of streaming TV</p> </div> </div> </div> </div> <div class="col-lg-7"> <div class="block-image"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2025/02/streaming-tv-header-1920x1080-1.png" alt="streaming-tv-header-1920x1080" /> </div> <div class="alternate-block-text d-md-none"> <p>Reimagine the future of streaming TV</p> </div> </div> </div> </div> </div> <div class="wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <figure class="wp-block-video"><video autoplay="" loop="" muted="" src="https://s46182.pcdn.co/wp-content/uploads/sites/2/2023/06/streaming-tv-hero-animation.mp4" width="100%"></video></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-large-font-size">The streaming TV opportunity</p> <p class="has-medium-font-size">Ad-supported streaming is fueling the growth of streaming and connected (CTV), creating a necessary and massive opportunity to reach new audiences. By enhancing the immersive TV experience with the power of programmatic, the Index Exchange marketplace delivers improved quality, reach, and revenue to drive higher ROI for you.</p> </div> </div> <div class="wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex" style="background-color:#00291f"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div id="block_7ade77af14256b0d54042e6193c1a611" class="block-ie-general-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title"></h2> </div> <div class="block-content"> <h1 style="text-align: center;color: #4cd3cc">83%</h1> <h5 style="text-align: center;color: #e6e6e6">of US households are CTV enabled<sup>1</sup></h5> </div> </div> </div> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div id="block_0c8b69feff739572740cae771ee8b196" class="block-ie-general-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title"></h2> </div> <div class="block-content"> <h1 style="text-align: center;color: #4cd3cc">46%</h1> <h5 style="text-align: center;color: #e6e6e6">of time spent viewing CTV is on ad-supported apps<sup>1</sup></h5> </div> </div> </div> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div id="block_34261ce3266dfe7f8409e3186359d730" class="block-ie-general-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title"></h2> </div> <div class="block-content"> <h1 style="text-align: center;color: #4cd3cc">$30B+</h1> <h5 style="text-align: center;color: #e6e6e6">will be spent on CTV advertising in the US by 2025<sup>2</sup></h5> </div> </div> </div> </div> </div> </div> </div> <div id="block_c83980f2b7bdf41df6dfc50d65e9f35e" class="block-ie-feature-repeater"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between"> <div class="col-md-4"> <div class="section-title ie-sm-section-title d-none d-md-block"> <h2 class="title">Realize the true value of streaming TV</h2><p>We’re building on our nearly <a href="https://www.indexexchange.com/about/">20 years of programmatic experience</a> to extend the same levels of quality, efficiency, control, and transparency we brought to display to streaming and CTV. Designed to meet the unique needs of TV buyers and sellers, our dynamic marketplace enables precise delivery and maximized yield.</p> </div> <div class="section-title d-block d-md-none"> <h2 class="title">Realize the true value of streaming TV</h2><p>We’re building on our nearly <a href="https://www.indexexchange.com/about/">20 years of programmatic experience</a> to extend the same levels of quality, efficiency, control, and transparency we brought to display to streaming and CTV. Designed to meet the unique needs of TV buyers and sellers, our dynamic marketplace enables precise delivery and maximized yield.</p> </div> </div> <div class="col-md-6"> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2022/10/icon-quality-240x240-1.png" alt="Icon for quality" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Quality</h3><p><span style="font-weight: 400">Index partners with leading <a href="https://www.indexexchange.com/solution/publishers/">media owners</a>, <a href="https://www.indexexchange.com/solution/marketers-agencies/">marketers</a>, and <a href="https://www.indexexchange.com/solution/dsps/">DSPs</a> to provide access to a diverse spectrum of premium inventory and demand. We review all inventory and ad creatives so you can trust that you’re transacting in an environment that only enhances your brand.</span></p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2022/10/icon-efficiency-240x240-1.png" alt="Icon for efficiency and control" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Efficiency and control</h3><p>Our history of innovation drove us to design a new platform built for efficiency. Our inventory management and curation tools help connect <a href="https://www.indexexchange.com/solution/publishers/">media owners</a> and <a href="https://www.indexexchange.com/solution/marketers-agencies/">marketers</a> at scale, resulting in optimized returns and reduced costs.</p> <p>Custom deals and <a href="https://www.indexexchange.com/2022/05/02/open-market-inventory-packages/">curated inventory packages</a> streamline access to relevant, addressable inventory to create a vibrant private marketplace and enable more efficient buys.</p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2022/10/icon-transparency-240x240-1.png" alt="Icon for transparency" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Transparency</h3><p>Index continues to lead in bringing accountability and transparency to the streaming TV supply chain–including co-authoring ads.cert 2.0, contributing to the development of <a href="https://www.indexexchange.com/2022/05/12/10-most-exciting-openrtb-2-6-features/">OpenRTB 2.6</a>, and providing a receipt for every transaction.</p> <p>We require all streaming TV supply to include correctly implemented <a href="https://www.indexexchange.com/2022/08/22/more-ctv-transparency-through-ads-txt-app-ads-txt/">ads.txt, app-ads.txt</a>, and sellers.json standards so marketers can confidently buy through direct and authorized selling channels, while ensuring media owners preserve the value of their inventory.</p> </div> </div> </div> </div> </div> </div> <div id="block_47805057d89a1b73be408331612811ee" class="block-ie-horizontal-img-grid"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row g-0 d-flex ie-horizontal-img-grid"> <div class="col-md-6 p-0 order-1"> <div class="content-wrap"> <h2 class="title">Index Explains: Streaming TV</h2><p>While video advertising is sophisticated, it doesn’t need to be confusing. Tune in to our new video series where we break down all the complexities of streaming TV.</p> <a href="https://www.indexexchange.com/series/streaming-tv/" class="learn-more" rel="nofollow">Watch now <span class="icon-arrow-right"></span></a> </div> </div> <div class="col-md-6 p-0 order-2"> <div class="image-wrap" style="background-image: url(https://s46182.pcdn.co/wp-content/uploads/2023/04/index-explains-cta-1536x1134-1.jpg)"></div> </div> </div> </div> </div> <div id="block_61312d04daa08b3d12927cc5882f9d6e" class="block-ie-central-intro ie-white-mood"> <div class="container"> <div class="row justify-content-center"> <div class="col-md-12"> <div class="title-wrap text-center"> <h2 class="title"><p>“We chose to work with Index in CTV and streaming environments with the expectation they will create innovative capabilities that will drive improved yield and efficiency. Their agnostic approach and willingness to integrate across the ecosystem without bias further develops a fully transparent and fair marketplace.”</p> </h2> </div> <div class="content text-center"> <h5><span style="font-weight: 400">Tyler DeNicola</span></h5> <h5><span style="font-weight: 400">VP, programmatic revenue and partnerships, A+E Networks</span></h5> </div> </div> </div> </div> </div> <div id="block_69c00d5f2118b667d7978476c3c6dfd3" class="block-ie-central-intro ie-dark-mode"> <div class="container"> <div class="row justify-content-center"> <div class="col-md-12"> <div class="title-wrap text-center"> <h2 class="title"><p>Get started</p> </h2> </div> <div class="content text-center"> <p>Reach new audiences and drive higher ROI with streaming TV.</p> <p><a class="btn btn-aqua" style="margin-top: 20px" href="https://www.indexexchange.com/contact/" target="_blank" rel="noreferrer noopener">Contact us </a></p> </div> </div> </div> </div> </div> <div id="block_25114d26c99b791f2d18b8ea2693230a" class="block-ie-post-articles-gird"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header d-flex justify-content-between align-items-center"> <h2 class="title">Learn more about streaming TV</h2><a href="https://www.indexexchange.com/blog/" class="all-articles-link">All Articles <span class="icon-arrow-right"></span></a> </div> </div> </div> <div class="row"> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/12/MC-11628-1224-EOY-Customer-Letter-2024-option2-1024x576.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/category/articles/" rel="tag">Articles</a> </span> <span class="post-date"> <time datetime="Dec 09, 2024">Dec 09, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/2024/12/09/reflecting-2024-programmatic-transformation-progress/">Reflecting on 2024: Programmatic Transformation in Progress </a></h2> </div> </div> <div class="entry-content"> <p> As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the … </p> <a href="https://www.indexexchange.com/2024/12/09/reflecting-2024-programmatic-transformation-progress/" class="read-more">Read more<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-1024x450.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/category/articles/" rel="tag">Articles</a> </span> <span class="post-date"> <time datetime="Nov 14, 2024">Nov 14, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/2024/11/14/curation-transforming-programmatic-advertising/">What Is Curation and How Is It Transforming Programmatic Advertising?</a></h2> </div> </div> <div class="entry-content"> <p> In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. 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OpenRTB 2.6 brought standardization to streaming and … </p> <a href="https://www.indexexchange.com/2024/10/15/measuring-streaming-tv-performance-consider-duration-based-reporting/" class="read-more">Read more<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </div> </div> </div> <div id="block_75aff122a2ef15f4b44ba747c89c35d1" class="block-ie-general-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title"></h2> </div> <div class="block-content"> <p><sup>1</sup> <a href="https://info.tvisioninsights.com/hubfs/TVision-TheStateOfCTV_Advertising-July-19-2022.pdf">TVision, The State of CTV Advertising, July 2022</a></p> <p><sup>2</sup> 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