The Little Conference That Could

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<main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding">  <code id="isGuest" style="display: none"></code> <code id="memberUrn" style="display: none"></code> <code id="isNbaRecommendedArticlesDeeplinkEnabled" style="display: none"></code> <code id="isDynamicTextareaEnabled" style="display: none"></code> <article class="article-main relative flex-grow pulse">  <figure class="cover-img">  <div class="cover-img__image-frame relative w-full overflow-hidden pb-[calc((134/782)*100%)]"> <div class="cover-img__image-position absolute top-0 right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D4E12AQGaNIy-7lRu_Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1694519626835?e=2147483647&v=beta&t=2LHVdRVCGA2MKh2K0IPeqQPDjluzTvyQpI6iGXVJWzM" fetchpriority="high" data-embed-id="cover-image" alt="The Little Conference That Could"> </div> </div> <figcaption class="cover-img__caption text-sm text-color-text-secondary pt-2">Graphic by Dusk Marketing</figcaption> </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">The Little Conference That Could</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://nl.linkedin.com/in/heatherlhurd" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Heather Hurd </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Heather Hurd"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Heather Hurd </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Helping businesses tell better stories </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Sep 12, 2023 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Flittle-conference-could-heather-hurd%2F&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>When I was small, there was a book called The Little Engine That Could. It was a rollercoaster of a story about a tiny little engine that just. couldn't. make. it. up a very larger hill with a very large load. But then, with determination and a confidence boost, that little engine absolutely made it happen. It was a feel-good story about the importance of giving it your best, and it made me feel like there wasn't much I couldn't do. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Last week, I attended a conference that I registered for at the absolute last minute, largely because it was two cities over and looked like it had some promising content. I arrived nervous and shy, faced with a tight-knit community of 200+ marketers who seemed to already know each other. The content, it seemed, was heavily focused on the nitty-gritty of email marketing. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Was I in the right place?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>I'll admit I was nervous for the first few hours of </span><span class>  <a href="https://nl.linkedin.com/showcase/martech-fest/?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>Martech Festival </a>  </span><span class> but it turned out to be one of the absolute best conference experiences I have ever had, and here's just a little of why.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class>I showed up to learn more about email marketing, which--outside of the content aspect of it--isn't something I know enough about. And I learned SO MUCH, and in such an approachable way.</span></li> <li><span class>The experts were out IN FORCE. You can see my updates on who shared what </span><span class><a href="https://www.linkedin.com/posts/heatherlhurd_mfest23-activity-7105181110145306625-CC0h?utm_source=share&utm_medium=member_desktop&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>here </a></span><span class>, </span><span class><a href="https://www.linkedin.com/posts/heatherlhurd_mfest23-activity-7105260476002881536-rNOX?utm_source=share&utm_medium=member_desktop&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>here </a></span><span class>, </span><span class><a href="https://www.linkedin.com/posts/heatherlhurd_mfest23-activity-7105670458997444609-159E?utm_source=share&utm_medium=member_desktop&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>here </a></span><span class>, and </span><span class><a href="https://www.linkedin.com/posts/heatherlhurd_mfest23-activity-7106170437973233664-8EGw?utm_source=share&utm_medium=member_desktop&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>here </a></span><span class>. </span></li> <li><span class>Those same experts were so cool. Approachable, friendly, open and ready to chat. It made the whole experience feel like such a community, and made it easy to crawl out of my shell before day 1 was over.</span></li> <li><span class>The networking opportunities were amazing - so much fun and so many chances to meet new people working in related ways. And even though I didn't come from email, everyone was interested in what I had to say.</span></li> <li><span class>I didn't feel like I was being sold to in every (or any) session. Even when presenters talked about their own companies or products, it felt relevant to the topic at hand instead of like a hard sell to a captive audience.</span></li> <li><span class>I can't say I've met many conference organizers in person, but </span><span class>  Andrew Bonar </span><span class> & </span><span class> <a href="https://es.linkedin.com/in/nelybonar?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Nely Bonar </a>  </span><span class> are some of the most genuine and dedicated conference organizers I've ever had the pleasure to meet, and made me feel so welcome.</span></li> <li><span class> <a href="https://uk.linkedin.com/in/maykingtsang?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> May King Tsang </a>  </span><span class> is a gift to events everywhere. Not only did she absolutely create a sense of FOMO for those missing out on this amazing event, but she also made me feel so comfortable that I managed to pull off looking comfortable </span><span class><a href="https://www.linkedin.com/posts/heatherlhurd_mfest23-activity-7106889187433267200-ncvW?utm_source=share&utm_medium=member_desktop&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>on camera </a></span><span class>. </span></li> </ul> </span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/growing-your-email-list-linkedin-events-viviana-mu%C3%B1oz-ussee"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQH681F_BlePEg/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1721189758916?e=2147483647&v=beta&t=v9ny_WU53_R0xMDVNrpdKznUdug93hYQmS5HVK_6dIQ"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Growing Your Email List with LinkedIn Events</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Viviana Muñoz </span> <span class="before:middot pt-0.5 inline-article-published-date"> 5 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/email-linkedin-how-get-best-out-both-tools-melanie-goodman"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E12AQGXJv9Jdc_o0A/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1653062310744?e=2147483647&v=beta&t=oVc7dcJGHx5g6p6I-uyxh9YF8QiFQ-LUMieVTanKn-w"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Email + LinkedIn - How to Get the Best Out of Both…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Melanie Goodman </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 years ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/power-publicity-how-media-exposure-captures-leads-fills-dr-pam-perry-ajjtc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHyPBNibQxBNQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1709870203551?e=2147483647&v=beta&t=Sr9Tbh25b8BmiiACpKpunDml4ehAwSTIkGaMHOYMTJk"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">The Power of Publicity: How Media Exposure Captures…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Dr. Pam Perry </span> <span class="before:middot pt-0.5 inline-article-published-date"> 8 months ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Takeaways</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>I learned so much at this event (and I WILL be back next year). My top takeaways? Here are just a few:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ol> <li><span class>The average person doesn't have to know or care how something works. They just have to be able to tell it's working. (</span><span class> <a href="https://nl.linkedin.com/in/eline-van-der-vorm?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Eline van der Vorm </a>  </span><span class>) </span></li> <li><span class>There are seven persuasion principles and it's our job to use them not to manipulate but just to help our audience make a decision. (</span><span class> <a href="https://uk.linkedin.com/in/kathpay?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Kath Pay </a>  </span><span class>) </span></li> <li><span class>GenAI is all shouting, not listening. To effectively use AI creative engines, first campaign for better listening. (</span><span class> <a href="https://uk.linkedin.com/in/alanjthorpe?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Alan Thorpe </a>  </span><span class>) </span></li> <li><span class>Success happens because everything happens in house, which keeps control centralized. Content has to be relevant and engaging, and tailored to your audience. (</span><span class> <a href="https://de.linkedin.com/in/bjoern-koester?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Bjoern Koester </a>  </span><span class> & </span><span class> <a href="https://de.linkedin.com/in/dennis-galejski-b59840b7?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Dennis Galejski </a>  </span><span class>)</span></li> <li><span class> Trust brings people from awareness into revenue. (</span><span class> <a href="https://uk.linkedin.com/in/iantruscott?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Ian Truscott </a>  </span><span class>)</span></li> <li><span class>Use a BEACON goal-setting framework, and don't forget to have fun ... and maybe take up tai chi? (</span><span class> <a href="https://nl.linkedin.com/in/jvrijn?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Jordie van Rijn 💙💛 </a>  </span><span class>)</span></li> <li><span class>Markets are only getting more complex. Success relies on integrating our brand, values and solutions. (</span><span class> <a href="https://uk.linkedin.com/in/jeff-boachie-31186350?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Jeff Boachie </a>  </span><span class>)</span></li> <li><span class>Innovation is happening outside of the west. Remaining ignorant of the next billion users leads to failure. (</span><span class> <a href="https://nl.linkedin.com/in/payalarora?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Payal Arora </a>  </span><span class>)</span></li> <li><span class>The move to digital has worsened economic inequality, and without change it will get even worse - this is why accessibility matters more than ever. (</span><span class> <a href="https://uk.linkedin.com/in/miracle-inameti-archibong-39168713?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Miracle Inameti-Archibong </a>  </span><span class>)</span></li> <li><span class>Wear a great hat and a great smile, and you'll make even the introverts feel at home. (Not a quote, but a lesson learned from </span><span class> <a href="https://uk.linkedin.com/in/maykingtsang?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> May King Tsang </a>  </span><span class>)</span></li> </ol> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>That's a lot of words to say simply that I'll be keeping Martech Fest on my must-attend list for a long time to come. </span> </p> </div>  </div>   </article>  <code id="ugcPostUrl" style="display: none"></code> <code id="ugcPost" style="display: none"></code> <code id="disableLinkedinShareRedirectLink" style="display: none"></code> <code id="ugcPostUrn" style="display: none"></code> <code id="signInUrl" style="display: none"></code>  <div class="article-social-activity z-[201] x-social-activity-wrapper xs:sticky bottom-0 flex 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class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="8" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:ugcPost:7107361851759292417"> 8 Comments </a>  </div> </div> </div> <div class="comments__container"> <div class="comments">   <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://uk.linkedin.com/in/maykingtsang?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQFxJjj4XjW2ZQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1674397591824?e=2147483647&v=beta&t=KC8A--stWowkTVvdTmP1eJu_VG3SH6OXASPlb9g7gnk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="May King Tsang"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://uk.linkedin.com/in/maykingtsang?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> May King Tsang </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline"></p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1y </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Flittle-conference-could-heather-hurd&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7107361851759292417,7109866100762243073)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">absolutely honoured to have been featured in your writeup and what a fabulous writeup of your thoughts, feelings and learnings. Heather! I was captivated from start to finish! I'm actually going to feature in a podcast show with Naj, one of the fabulous speakers and panellists and Emcee that I learned from. I think I'll be sharing some of your learnings in our show this evening and will definitely credit you too! Thanks again lovely lovely Heather!! </p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Flittle-conference-could-heather-hurd%2F&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a 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data-tracking-will-navigate> Alec Broekhuizen </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Animatie Productie @ feedmemotion</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1y </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" 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data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Nicely written! Could not agree more :-)</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Flittle-conference-could-heather-hurd%2F&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a 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data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQFQelPYQW9Gdw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1660946419331?e=2147483647&v=beta&t=JNl_gEo-d4bHJVjPhi1UhrXCFZfDqszV0hSzCy5GDZ8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Fernando Rubino Pereira"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://de.linkedin.com/in/ferubino/en?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Fernando Rubino Pereira </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Global Email Marketing Manager na Canyon Bicycles GmbH</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1y </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" 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data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">It was good to meet you <a class="link" href="https://nl.linkedin.com/in/heatherlhurd?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment-text" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment-text" data-tracking-will-navigate>Heather Hurd</a>... remember you sitting in the table corner, at the dinner, alone...until we sat and start to talk endlessly! hahaha</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a 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data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Ian Truscott </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">CMO | Author | Marketer | Creator of ART (Awareness, Revenue & Trust)</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1y </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" 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I am glad you enjoyed the event. 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lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnish)" 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role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action 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