Comprendre et analyser les statistiques des posts - Tutoriel vidéo LinkedIn | LinkedIn Learning, anciennement Lynda.com

<!DOCTYPE html> <html lang="fr"> <head> <meta name="pageKey" content="d_learning_course_video_guest">  <meta name="linkedin:pageTag" content="view_video"> <meta name="locale" content="fr_FR"> <meta id="config" data-app-version="2.0.2217" data-call-tree-id="AAYn55LSqqRnpiodiozftw==" data-multiproduct-name="learning-guest-frontend" data-service-name="learning-guest-frontend" data-browser-id="f17704c6-2401-4c2e-879d-38fb7e1084fc" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:learning_course_video_guest;5P0YnilQQi+QPxDRhk2pww==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0"> <link rel="canonical" href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/comprendre-et-analyser-les-statistiques-des-posts">     <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials">  <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/444zstxv7s91nepfm5et6ofge"> <title>Comprendre et analyser les statistiques des posts - Tutoriel vidéo LinkedIn | LinkedIn Learning, anciennement Lynda.com</title> <meta name="robots" content="noarchive, max-image-preview:large"> <meta name="description" content="Découvrez comment accéder aux détails des statistiques de vos posts. Voyez comment avoir une bonne idée de leur performance et apprenez à vous familiariser avec un vocabulaire un peu technique."> <meta property="og:site_name" content="LinkedIn"> <meta name="twitter:site" content="@LI_Learning"> <meta name="twitter:card" content="summary"> <meta name="litmsProfileName" content="learning-guest-frontend"> <meta property="og:title" content="Comprendre et analyser les statistiques des posts - Tutoriel vidéo LinkedIn | LinkedIn Learning, anciennement Lynda.com"> <meta name="twitter:title" content="Comprendre et analyser les statistiques des posts - Tutoriel vidéo LinkedIn | LinkedIn Learning, anciennement Lynda.com"> <meta property="og:description" content="Découvrez comment accéder aux détails des statistiques de vos posts. Voyez comment avoir une bonne idée de leur performance et apprenez à vous familiariser avec un vocabulaire un peu technique."> <meta name="twitter:description" content="Découvrez comment accéder aux détails des statistiques de vos posts. Voyez comment avoir une bonne idée de leur performance et apprenez à vous familiariser avec un vocabulaire un peu technique."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C4E0DAQGuTk4el4bbAg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655977577586?e=2147483647&v=beta&t=1KZFXbxrNQzJhWdEnh-3dyMOJPH_3zZWOrvry7gfflU"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/C4E0DAQGuTk4el4bbAg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655977577586?e=2147483647&v=beta&t=1KZFXbxrNQzJhWdEnh-3dyMOJPH_3zZWOrvry7gfflU">  <meta property="og:url" content="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/comprendre-et-analyser-les-statistiques-des-posts"> <meta property="og:type" content="website"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/learning-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/learning-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/ht747kcql13u92j1q4t75l0s"> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"VideoObject","name":"Comprendre et analyser les statistiques des posts - LinkedIn pour les entreprises","author":{"@type":"Person","name":"Grégory Mancel","url":"https://fr.linkedin.com/learning/instructors/gregory-mancel"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQGuTk4el4bbAg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655977577586?e=2147483647&v=beta&t=1KZFXbxrNQzJhWdEnh-3dyMOJPH_3zZWOrvry7gfflU","description":"Créez et améliorez votre page LinkedIn pour augmenter votre visibilité, développer votre marque et obtenir plus d'engagement auprès des utilisateurs ou des professionnels.","duration":"PT3M35S","datePublished":"2022-06-28","uploadDate":"2022-06-28","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/comprendre-et-analyser-les-statistiques-des-posts","interactionCount":9690,"interactionStatistic":[{"@type":"InteractionCounter","interactionType":"http://schema.org/WatchAction","userInteractionCount":9690}],"transcript":"Mesurer la performance de vos posts est essentiel pour mieux comprendre ce qui fonctionne et ce qui ne fonctionne pas. LinkedIn vous fournit des statistiques de plus en plus poussées. Nous allons les passer en revue sur la page Entreprise. Là, ici, nous sommes sur la mienne. Première chose dans la colonne de gauche rappellez vous, vous avez une vue d'ensemble des statistiques ici, sur les trente derniers jours. Mais pour avoir des stastistiques plus poussées, il faut aller ici, sur cet onglet, juste au dessus. Donc là je vais aller dans les nouvelles. Je vais choisir les 365 derniers jours. Afin d'avoir des statistiques plus complètes, vu que je ne publie pas énormément. Donc là on voit qu'il y a 15 réactions, 19 commentaires, 1 partage. Je descend un petit peu plus bas. Nous avons ensuite des indicateurs. D'abord les impressions, c'est à dire le nombres de vue. Et ensuite les impressions uniques, moins nombreuses évidemment puisqu'il s'agit d'utilisateurs uniques. C'est important d'avoir cette différence. Et ensuite, je continue... Le nombre de clics, de réactions, de commentaires, de partages, le taux d'engagement. Et là on voit, donc en passant la souris sur ce graphique, que nous avons du coup, les perfomances en organique et en sponsorisé. Donc je n'ai pas sponsorisé de posts, c'est pour cette raison que je suis sur 0 sur toute la durée. Voilà, pour ces indicateurs. Maintenant, je vais aller un petit peu plus bas, et aller sur la partie engagement sur les nouvelles. Je vais choisir également une autre durée. Je choisis les douze derniers mois. Voilà, donc là nous avons deux posts ici. Le premier qui est un sondage. Avec à droite donc le type de post. Pour le premier donc un sondage, pour le deuxième c'est une image. L'audience, ce post a été publié pour tous les abonnées. Ensuite, les impressions. Là, on nous explique ce que sont les impressions. Les vues lorsque la nouvelle est au moins à 50% à l'écran, ou en cas de clics, sur cette nouvelle. Donc, là il y en a 4 947. Il s'agit d'un sondage donc bien sûr il y a davantage de clics et de vues. Vous voyez 185 clics. Ensuite nous avons le CTR. Donc le rapport entre le nombre de clics et le nombre d'impressions. Le nombre de réactions, de commentaires, les partages, les suivis. Donc là, c'est quand vous mettez en place une campagne publicitaire. Et que vous incitez à suivre votre page. Et je vais aller complétement à droite maintenant, pour aller sur la dernière donnée. Le taux d'engagement, donc pour le premier post, il est de 4,22% De quoi s'agit il ? En fait il s'agit du rapport entre le nombre d'impressions, Donc ici 4 947 pour ce premier post, divisé par le nombre de clics, plus le nombre de j'aime, de commentaires, de partages, et d'abonnements à la page. Donc en général on dit qu'un bon taux, c'est au dessus de 5%. Et là, vous pouvez également si vous le souhaitez booster une publication, en tout cas, celle ci, je pourrai le faire, si je le souhaite. Enfin, une dernière chose à savoir, donc là je suis remonté, tout en haut. C'est que vous pouvez exporter ces données, en cliquant sur « Exporter » ici. Et vous allez ainsi avoir vos données, au format XLS. Donc voilà ce qu'il fallait savoir sur les statistiques de vos nouvelles. 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babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Comprendre et analyser les statistiques des posts - Tutoriel <a href="https://fr.linkedin.com/learning/topics/linkedin?trk=video_title_to_software_topic" data-tracking-will-navigate="true" data-tracking-control-name="video_title_to_software_topic">LinkedIn</a> </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> Dans le cours : <a href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471?trk=course_title" data-tracking-control-name="course_title" data-tracking-will-navigate="true" class="from-the-course__link">LinkedIn pour les entreprises</a> </h2>   <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]">   </div> </div>  </div>   </div> </section> </section> <div class="details mx-details-container-padding"> <div class="tabs content-tabs" data-tab-id="course-content-tabs"> <ul class="tabs__list" role="tablist">  <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="true" class="tab-button tab-md tab-selected" data-tracking-control-name="transcripts-tab" data-id="tab__button" role="tab" id="content-tabs__transcripts-btn"> Transcriptions </button> </li>  <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="false" class="tab-button tab-md " data-tracking-control-name="offline-tab" data-id="tab__button" role="tab" tabindex="-1" id="content-tabs__offline-btn" data-test-live-offline-tab> Regarder hors ligne </button> </li> </ul>  <div class="tab__panel" tabindex="0" role="tabpanel"> <section class="core-section-container my-3 transcripts">  <h2 class="core-section-container__title section-title"> Comprendre et analyser les statistiques des posts </h2>  <div class="core-section-container__content break-words"> <div class="transcripts__copy"> <span class="transcripts__quotation">“</span> <p> Mesurer la performance de vos posts est essentiel pour mieux comprendre ce qui fonctionne et ce qui ne fonctionne pas. LinkedIn vous fournit des statistiques de plus en plus poussées. Nous allons les passer en revue sur la page Entreprise. Là, ici, nous sommes sur la mienne. Première chose dans la colonne de gauche rappellez vous, vous avez une vue d'ensemble des statistiques ici, sur les trente derniers jours. Mais pour avoir des stastistiques plus poussées, il faut aller ici, sur cet onglet, juste au dessus. Donc là je vais aller dans les nouvelles. Je vais choisir les 365 derniers jours. Afin d'avoir des statistiques plus complètes, vu que je ne publie pas énormément. Donc là on voit qu'il y a 15 réactions, 19 commentaires, 1 partage. Je descend un petit peu plus bas. Nous avons ensuite des indicateurs. D'abord les impressions, c'est à dire le nombres de vue. Et ensuite les impressions uniques, moins nombreuses évidemment puisqu'il s'agit d'utilisateurs uniques. C'est important d'avoir cette différence. Et ensuite, je continue... Le nombre de clics, de réactions, de commentaires, de partages, le taux d'engagement. Et là on voit, donc en passant la souris sur ce graphique, que nous avons du coup, les perfomances en organique et en sponsorisé. Donc je n'ai pas sponsorisé de posts, c'est pour cette raison que je suis sur 0 sur toute la durée. Voilà, pour ces indicateurs. Maintenant, je vais aller un petit peu plus bas, et aller sur la partie engagement sur les nouvelles. Je vais choisir également une autre durée. Je choisis les douze derniers mois. Voilà, donc là nous avons deux posts ici. Le premier qui est un sondage. Avec à droite donc le type de post. Pour le premier donc un sondage, pour le deuxième c'est une image. L'audience, ce post a été publié pour tous les abonnées. Ensuite, les impressions. Là, on nous explique ce que sont les impressions. Les vues lorsque la nouvelle est au moins à 50% à l'écran, ou en cas de clics, sur cette nouvelle. Donc, là il y en a 4 947. Il s'agit d'un sondage donc bien sûr il y a davantage de clics et de vues. Vous voyez 185 clics. Ensuite nous avons le CTR. Donc le rapport entre le nombre de clics et le nombre d'impressions. Le nombre de réactions, de commentaires, les partages, les suivis. Donc là, c'est quand vous mettez en place une campagne publicitaire. Et que vous incitez à suivre votre page. Et je vais aller complétement à droite maintenant, pour aller sur la dernière donnée. Le taux d'engagement, donc pour le premier post, il est de 4,22% De quoi s'agit il ? En fait il s'agit du rapport entre le nombre d'impressions, Donc ici 4 947 pour ce premier post, divisé par le nombre de clics, plus le nombre de j'aime, de commentaires, de partages, et d'abonnements à la page. Donc en général on dit qu'un bon taux, c'est au dessus de 5%. Et là, vous pouvez également si vous le souhaitez booster une publication, en tout cas, celle ci, je pourrai le faire, si je le souhaite. Enfin, une dernière chose à savoir, donc là je suis remonté, tout en haut. C'est que vous pouvez exporter ces données, en cliquant sur « Exporter » ici. Et vous allez ainsi avoir vos données, au format XLS. Donc voilà ce qu'il fallait savoir sur les statistiques de vos nouvelles. </p> </div> </div> </section> </div>  <div class="tab__panel" tabindex="0" role="tabpanel" hidden> <section class="core-section-container my-3 offline">  <h2 class="core-section-container__title section-title"> Téléchargez des cours et suivez des formations même en déplacement </h2>  <div class="core-section-container__content break-words"> <p class="offline__description"> Regardez des cours sur votre appareil mobile sans connexion à internet. Téléchargez des cours avec votre appli LinkedIn Learning iOS ou Android. </p> <div class="offline__link-container"> <a class="offline__link" href="https://itunes.apple.com/fr/app/apple-store/id1084807225?ls=1&pt=10746&mt=8&ct=learning_course_tab_viewoffline&trk=apple_app_store" data-tracking-control-name="apple_app_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Télécharger sur l’App Store" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/emczv26hz24woii2j4aleyry"> </a> <a class="offline__link" href="https://play.google.com/store/apps/details?id=com.linkedin.android.learning&referrer=utm_source=linkedinlearning&utm_medium=mobileWeb&utm_campaign=learning_guest&hl=fr&ct=learning_course_tab_viewoffline&trk=google_play_store" data-tracking-control-name="google_play_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Télécharger sur Google Play" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/535kqf5rsexfx0lucb3t6palb"> </a> </div>  </div> </section> </div> </div> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4"> <h2 class="table-of-contents__header"> Table des matières </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/bienvenue-dans-linkedin-pour-les-entreprises?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Bienvenue dans « LinkedIn pour les entreprises » </div> <div class="table-of-contents__item-duration"> 35 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Découvrir LinkedIn pour les entreprises <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Découvrir LinkedIn pour les entreprises <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/utiliser-une-page-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Utiliser une page LinkedIn </div> <div class="table-of-contents__item-duration"> 1 m 51 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/comprendre-les-differences-entre-une-page-et-un-profil?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Comprendre les différences entre une page et un profil </div> <div class="table-of-contents__item-duration"> 2 m 16 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/decouvrir-les-differents-types-de-pages-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Découvrir les différents types de pages LinkedIn </div> <div class="table-of-contents__item-duration"> 3 m 12 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/explorer-les-fonctionnalites-d-une-page?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Explorer les fonctionnalités d'une page </div> <div class="table-of-contents__item-duration"> 3 m 3 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Réussir une page LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Réussir une page LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/creer-une-page-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Créer une page LinkedIn </div> <div class="table-of-contents__item-duration"> 1 m 59 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/optimiser-une-page-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Optimiser une page LinkedIn </div> <div class="table-of-contents__item-duration"> 5 m 17 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/creer-une-page-vitrine?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Créer une page vitrine </div> <div class="table-of-contents__item-duration"> 1 m 52 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/gerer-les-administrateurs?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Gérer les administrateurs </div> <div class="table-of-contents__item-duration"> 4 m 8 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/inviter-a-suivre-la-page?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Inviter à suivre la page </div> <div class="table-of-contents__item-duration"> 2 m 31 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button show-more-less__button--hide" aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Publier efficacement sur sa page LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button " aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Publier efficacement sur sa page LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list " data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/decouvrir-l-outil-de-publication?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Découvrir l'outil de publication </div> <div class="table-of-contents__item-duration"> 3 m 13 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/interagir-en-tant-que-page?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Interagir en tant que page </div> <div class="table-of-contents__item-duration"> 2 m 51 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/definir-une-strategie-de-contenu?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Définir une stratégie de contenu </div> <div class="table-of-contents__item-duration"> 3 m 29 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/valoriser-ses-salaries?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Valoriser ses salariés </div> <div class="table-of-contents__item-duration"> 3 m 20 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/creer-un-evenement?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Créer un évènement </div> <div class="table-of-contents__item-duration"> 3 m 30 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/creer-une-newsletter?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Créer une newsletter </div> <div class="table-of-contents__item-duration"> 2 m 40 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/varier-la-forme-des-publications?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Varier la forme des publications </div> <div class="table-of-contents__item-duration"> 4 m 41 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/publier-a-la-bonne-frequence?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Publier à la bonne fréquence </div> <div class="table-of-contents__item-duration"> 3 m </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/gerer-et-programmer-des-publications?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Gérer et programmer des publications </div> <div class="table-of-contents__item-duration"> 3 m 36 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/publier-une-offre-d-emploi?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Publier une offre d'emploi </div> <div class="table-of-contents__item-duration"> 3 m 45 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/sponsoriser-un-post?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Sponsoriser un post </div> <div class="table-of-contents__item-duration"> 2 m 52 s </div> </div> </a> </li> <li class="toc-item toc-item--active"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/comprendre-et-analyser-les-statistiques-des-posts?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="true"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Comprendre et analyser les statistiques des posts </div> <div class="table-of-contents__item-duration"> 3 m 35 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Aller plus loin avec LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Aller plus loin avec LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/connaitre-et-analyser-son-audience?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Connaître et analyser son audience </div> <div class="table-of-contents__item-duration"> 3 m 58 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/decouvrir-les-avantages-d-une-page-carriere?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Découvrir les avantages d'une page Carrière </div> <div class="table-of-contents__item-duration"> 3 m 18 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/souscrire-un-abonnement-premium?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Souscrire un abonnement Premium </div> <div class="table-of-contents__item-duration"> 3 m 27 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/conclure-ce-cours-sur-linkedin?autoplay=true&trk=learning-course_tocItem" 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babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie business </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/strategie-et-analyse-metier?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Analyse et stratégie d'affaires </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/leadership-et-developpement-professionnel?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Compétences professionnelles </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" 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<a class="link tw-linkster-general-link" aria-label="Voir tous les cours en business" href="https://fr.linkedin.com/learning/topics/business-2?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> Tout voir </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie créativité </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/aic-architecture-ingenierie-et-construction?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> AIC (Architecture, ingénierie et construction) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/animation-et-illustration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Animation et illustration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/audio-et-musique?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Audio et musique </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/design-web-et-ux?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Design web </a> </li> <li class="tw-link-column-item"> <a 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role="presentation">  <button aria-label="Español (Espagnol)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Espagnol) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Perse)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Perse) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnois)" class="font-sans text-xs link block 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role="presentation">  <button aria-label="Nederlands (Néerlandais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Néerlandais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norvégien)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norvégien) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Penjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Penjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polonais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polonais) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portugais)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action 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