Valoriser ses salariés - Tutoriel vidéo LinkedIn | LinkedIn Learning, anciennement Lynda.com

<!DOCTYPE html> <html lang="fr"> <head> <meta name="pageKey" content="d_learning_course_video_guest">  <meta name="linkedin:pageTag" content="view_video"> <meta name="locale" content="fr_FR"> <meta id="config" data-app-version="2.0.2217" data-call-tree-id="AAYnlTSnMA6eztSDrc61kA==" data-multiproduct-name="learning-guest-frontend" data-service-name="learning-guest-frontend" data-browser-id="80a49c8e-cbf9-4add-8aac-3d55694f2e8c" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:learning_course_video_guest;VoCLA8TiR3KoVoUx7ECrCA==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0"> <link rel="canonical" href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/valoriser-ses-salaries">     <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials">  <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/444zstxv7s91nepfm5et6ofge"> <title>Valoriser ses salariés - Tutoriel vidéo LinkedIn | LinkedIn Learning, anciennement Lynda.com</title> <meta name="robots" content="noarchive, max-image-preview:large"> <meta name="description" content="Inspirez-vous de ces exemples de sociétés qui valorisent leurs salariés sur leur page LinkedIn. 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Il s'agit de travailler sur différents types de contenus et diverses occasions comme l'intégration de nouveaux arrivants, la formation de salariés, etc."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C4E0DAQGuTk4el4bbAg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655977577586?e=2147483647&v=beta&t=1KZFXbxrNQzJhWdEnh-3dyMOJPH_3zZWOrvry7gfflU"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/C4E0DAQGuTk4el4bbAg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655977577586?e=2147483647&v=beta&t=1KZFXbxrNQzJhWdEnh-3dyMOJPH_3zZWOrvry7gfflU">  <meta property="og:url" content="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/valoriser-ses-salaries"> <meta property="og:type" content="website"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/learning-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/learning-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/ht747kcql13u92j1q4t75l0s"> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"VideoObject","name":"Valoriser ses salariés - LinkedIn pour les entreprises","author":{"@type":"Person","name":"Grégory Mancel","url":"https://fr.linkedin.com/learning/instructors/gregory-mancel"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQGuTk4el4bbAg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655977577586?e=2147483647&v=beta&t=1KZFXbxrNQzJhWdEnh-3dyMOJPH_3zZWOrvry7gfflU","description":"Créez et améliorez votre page LinkedIn pour augmenter votre visibilité, développer votre marque et obtenir plus d'engagement auprès des utilisateurs ou des professionnels.","duration":"PT3M20S","datePublished":"2022-06-28","uploadDate":"2022-06-28","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/valoriser-ses-salaries","interactionCount":9634,"interactionStatistic":[{"@type":"InteractionCounter","interactionType":"http://schema.org/WatchAction","userInteractionCount":9634}],"transcript":"Souvent, le mauvais réflexe des entreprises sur LinkedIn, c'est de ne parler que des produits, alors qu'il y a tout à gagner en valorisant les salariés. Voyons plusieurs exemples. Je retourne dans la partie Accueil et dans les éléments de Clémentine, dans Posts enregistrés, avec ici un premier post de cette entreprise suisse dans le domaine des biotechnologies. On est ici sur un post dans lequel on parle, en fait, d'une journée de cohésion, une journée de « team-building » entre les équipes. Donc, on montre les personnes qui participent à cette journée dans un post sur Linkedin. Et je vais descendre un petit peu plus bas pour vous montrer la forme du post, voyez, avec trois visuels. Donc, c'est une publication qui a généré quand même 43 J'aime, un commentaire et trois partages. Donc, ça, c'est plutôt positif ; c'est un bon message vers l'extérieur. Autre exemple. Voilà un nouveau post, cette fois avec une animation, une publication de REXEL FRANCE. Donc, on parle de trois derniers mois de formation à la REXEL ACADEMY, on montre les salariés, avec ces petits visuels, cette petite animation, très intéressante. Et gardez à l'esprit que les posts avec des visages obtiennent en moyenne plus de 30 % d'engagement supplémentaire sur les réseaux sociaux. Donc, n'hésitez pas à utiliser également ce levier. Je reviens en arrière pour voir un autre exemple. Cette fois, il s'agit d'un post en anglais de l'entreprise Arrowhead Brass Plumbing. En fait, on souhaite l'anniversaire à un salarié ; cela fait maintenant quatre ans que cette personne est dans l'entreprise. On n'a pas de photo du salarié, mais on a un petit mot pour le remercier pour le temps consacré, pour tous les efforts fournis pendant toutes ces années, et du coup, on voit qu'on a le nom qui apparaît avec son autorisation, bien sûr, il faut demander l'autorisation du salarié pour faire figurer son nom dans ce petit visuel qui est tout à fait intéressant, très chouette et du coup, qui va marquer les esprits. On passe à un autre exemple. Voilà, on peut aussi souhaiter la bienvenue à un nouveau salarié. Donc, c'est le cas ici : « Bienvenue dans l'équipe » avec un beau visuel pour ce nouveau directeur marketing et communication. Donc, c'est encore un autre exemple. On respecte la charte de la marque, avec des petits pictos dans ce visuel. Et puis enfin, dernière chose, autre exemple, c'est celui-ci. Voilà, ici, on fait témoigner une salariée ; donc on a ici ses propos avec des guillemets, donc on la fait parler. Peut-être que cette personne n'est pas à l'aise en vidéo, que c'est pour cette raison qu'on a repris certaines de ses déclarations. Du coup, on peut la faire parler. On a un post qui a généré plus de 2000 J'aime, 66 commentaires, 17 partages. Donc en fait, il faut vraiment montrer des visages pour humaniser votre relation avec l'internaute. C'est comme ça que vous allez aussi humaniser votre marque. Retenez bien cette phrase : « Ce que l'on vit à l'intérieur de l'entreprise doit se voir aussi à l'extérieur de l'entreprise. » Donc, pensez bien à travailler votre marque employeur. Ce genre de post a une conséquence sur le fait de pouvoir recruter plus facilement aussi grâce à LinkedIn. 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babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Valoriser ses salariés - Tutoriel <a href="https://fr.linkedin.com/learning/topics/linkedin?trk=video_title_to_software_topic" data-tracking-will-navigate="true" data-tracking-control-name="video_title_to_software_topic">LinkedIn</a> </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> Dans le cours : <a href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471?trk=course_title" data-tracking-control-name="course_title" data-tracking-will-navigate="true" class="from-the-course__link">LinkedIn pour les entreprises</a> </h2>   <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]">   </div> </div>  </div>   </div> </section> </section> <div class="details mx-details-container-padding"> <div class="tabs content-tabs" data-tab-id="course-content-tabs"> <ul class="tabs__list" role="tablist">  <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="true" class="tab-button tab-md tab-selected" data-tracking-control-name="transcripts-tab" data-id="tab__button" role="tab" id="content-tabs__transcripts-btn"> Transcriptions </button> </li>  <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="false" class="tab-button tab-md " data-tracking-control-name="offline-tab" data-id="tab__button" role="tab" tabindex="-1" id="content-tabs__offline-btn" data-test-live-offline-tab> Regarder hors ligne </button> </li> </ul>  <div class="tab__panel" tabindex="0" role="tabpanel"> <section class="core-section-container my-3 transcripts">  <h2 class="core-section-container__title section-title"> Valoriser ses salariés </h2>  <div class="core-section-container__content break-words"> <div class="transcripts__copy"> <span class="transcripts__quotation">“</span> <p> Souvent, le mauvais réflexe des entreprises sur LinkedIn, c'est de ne parler que des produits, alors qu'il y a tout à gagner en valorisant les salariés. Voyons plusieurs exemples. Je retourne dans la partie Accueil et dans les éléments de Clémentine, dans Posts enregistrés, avec ici un premier post de cette entreprise suisse dans le domaine des biotechnologies. On est ici sur un post dans lequel on parle, en fait, d'une journée de cohésion, une journée de « team-building » entre les équipes. Donc, on montre les personnes qui participent à cette journée dans un post sur Linkedin. Et je vais descendre un petit peu plus bas pour vous montrer la forme du post, voyez, avec trois visuels. Donc, c'est une publication qui a généré quand même 43 J'aime, un commentaire et trois partages. Donc, ça, c'est plutôt positif ; c'est un bon message vers l'extérieur. Autre exemple. Voilà un nouveau post, cette fois avec une animation, une publication de REXEL FRANCE. Donc, on parle de trois derniers mois de formation à la REXEL ACADEMY, on montre les salariés, avec ces petits visuels, cette petite animation, très intéressante. Et gardez à l'esprit que les posts avec des visages obtiennent en moyenne plus de 30 % d'engagement supplémentaire sur les réseaux sociaux. Donc, n'hésitez pas à utiliser également ce levier. Je reviens en arrière pour voir un autre exemple. Cette fois, il s'agit d'un post en anglais de l'entreprise Arrowhead Brass Plumbing. En fait, on souhaite l'anniversaire à un salarié ; cela fait maintenant quatre ans que cette personne est dans l'entreprise. On n'a pas de photo du salarié, mais on a un petit mot pour le remercier pour le temps consacré, pour tous les efforts fournis pendant toutes ces années, et du coup, on voit qu'on a le nom qui apparaît avec son autorisation, bien sûr, il faut demander l'autorisation du salarié pour faire figurer son nom dans ce petit visuel qui est tout à fait intéressant, très chouette et du coup, qui va marquer les esprits. On passe à un autre exemple. Voilà, on peut aussi souhaiter la bienvenue à un nouveau salarié. Donc, c'est le cas ici : « Bienvenue dans l'équipe » avec un beau visuel pour ce nouveau directeur marketing et communication. Donc, c'est encore un autre exemple. On respecte la charte de la marque, avec des petits pictos dans ce visuel. Et puis enfin, dernière chose, autre exemple, c'est celui-ci. Voilà, ici, on fait témoigner une salariée ; donc on a ici ses propos avec des guillemets, donc on la fait parler. Peut-être que cette personne n'est pas à l'aise en vidéo, que c'est pour cette raison qu'on a repris certaines de ses déclarations. Du coup, on peut la faire parler. On a un post qui a généré plus de 2000 J'aime, 66 commentaires, 17 partages. Donc en fait, il faut vraiment montrer des visages pour humaniser votre relation avec l'internaute. C'est comme ça que vous allez aussi humaniser votre marque. Retenez bien cette phrase : « Ce que l'on vit à l'intérieur de l'entreprise doit se voir aussi à l'extérieur de l'entreprise. » Donc, pensez bien à travailler votre marque employeur. Ce genre de post a une conséquence sur le fait de pouvoir recruter plus facilement aussi grâce à LinkedIn. </p> </div> </div> </section> </div>  <div class="tab__panel" tabindex="0" role="tabpanel" hidden> <section class="core-section-container my-3 offline">  <h2 class="core-section-container__title section-title"> Téléchargez des cours et suivez des formations même en déplacement </h2>  <div class="core-section-container__content break-words"> <p class="offline__description"> Regardez des cours sur votre appareil mobile sans connexion à internet. Téléchargez des cours avec votre appli LinkedIn Learning iOS ou Android. </p> <div class="offline__link-container"> <a class="offline__link" href="https://itunes.apple.com/fr/app/apple-store/id1084807225?ls=1&pt=10746&mt=8&ct=learning_course_tab_viewoffline&trk=apple_app_store" data-tracking-control-name="apple_app_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Télécharger sur l’App Store" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/emczv26hz24woii2j4aleyry"> </a> <a class="offline__link" href="https://play.google.com/store/apps/details?id=com.linkedin.android.learning&referrer=utm_source=linkedinlearning&utm_medium=mobileWeb&utm_campaign=learning_guest&hl=fr&ct=learning_course_tab_viewoffline&trk=google_play_store" data-tracking-control-name="google_play_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Télécharger sur Google Play" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/535kqf5rsexfx0lucb3t6palb"> </a> </div>  </div> </section> </div> </div> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4"> <h2 class="table-of-contents__header"> Table des matières </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/bienvenue-dans-linkedin-pour-les-entreprises?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Bienvenue dans « LinkedIn pour les entreprises » </div> <div class="table-of-contents__item-duration"> 35 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Découvrir LinkedIn pour les entreprises <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Découvrir LinkedIn pour les entreprises <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/utiliser-une-page-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Utiliser une page LinkedIn </div> <div class="table-of-contents__item-duration"> 1 m 51 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/comprendre-les-differences-entre-une-page-et-un-profil?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Comprendre les différences entre une page et un profil </div> <div class="table-of-contents__item-duration"> 2 m 16 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/decouvrir-les-differents-types-de-pages-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Découvrir les différents types de pages LinkedIn </div> <div class="table-of-contents__item-duration"> 3 m 12 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/explorer-les-fonctionnalites-d-une-page?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Explorer les fonctionnalités d'une page </div> <div class="table-of-contents__item-duration"> 3 m 3 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Réussir une page LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Réussir une page LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/creer-une-page-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Créer une page LinkedIn </div> <div class="table-of-contents__item-duration"> 1 m 59 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/optimiser-une-page-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Optimiser une page LinkedIn </div> <div class="table-of-contents__item-duration"> 5 m 17 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/creer-une-page-vitrine?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Créer une page vitrine </div> <div class="table-of-contents__item-duration"> 1 m 52 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/gerer-les-administrateurs?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Gérer les administrateurs </div> <div class="table-of-contents__item-duration"> 4 m 8 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/inviter-a-suivre-la-page?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Inviter à suivre la page </div> <div class="table-of-contents__item-duration"> 2 m 31 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button show-more-less__button--hide" aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Publier efficacement sur sa page LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button " aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Publier efficacement sur sa page LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list " data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/decouvrir-l-outil-de-publication?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Découvrir l'outil de publication </div> <div class="table-of-contents__item-duration"> 3 m 13 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/interagir-en-tant-que-page?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Interagir en tant que page </div> <div class="table-of-contents__item-duration"> 2 m 51 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/definir-une-strategie-de-contenu?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Définir une stratégie de contenu </div> <div class="table-of-contents__item-duration"> 3 m 29 s </div> </div> </a> </li> <li class="toc-item toc-item--active"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/valoriser-ses-salaries?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="true"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Valoriser ses salariés </div> <div class="table-of-contents__item-duration"> 3 m 20 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/creer-un-evenement?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Créer un évènement </div> <div class="table-of-contents__item-duration"> 3 m 30 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/creer-une-newsletter?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Créer une newsletter </div> <div class="table-of-contents__item-duration"> 2 m 40 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/varier-la-forme-des-publications?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Varier la forme des publications </div> <div class="table-of-contents__item-duration"> 4 m 41 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/publier-a-la-bonne-frequence?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Publier à la bonne fréquence </div> <div class="table-of-contents__item-duration"> 3 m </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/gerer-et-programmer-des-publications?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Gérer et programmer des publications </div> <div class="table-of-contents__item-duration"> 3 m 36 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/publier-une-offre-d-emploi?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Publier une offre d'emploi </div> <div class="table-of-contents__item-duration"> 3 m 45 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/sponsoriser-un-post?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Sponsoriser un post </div> <div class="table-of-contents__item-duration"> 2 m 52 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/comprendre-et-analyser-les-statistiques-des-posts?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Comprendre et analyser les statistiques des posts </div> <div class="table-of-contents__item-duration"> 3 m 35 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Aller plus loin avec LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Aller plus loin avec LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/connaitre-et-analyser-son-audience?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Connaître et analyser son audience </div> <div class="table-of-contents__item-duration"> 3 m 58 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/decouvrir-les-avantages-d-une-page-carriere?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Découvrir les avantages d'une page Carrière </div> <div class="table-of-contents__item-duration"> 3 m 18 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/souscrire-un-abonnement-premium?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Souscrire un abonnement Premium </div> <div class="table-of-contents__item-duration"> 3 m 27 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/conclure-ce-cours-sur-linkedin?autoplay=true&trk=learning-course_tocItem" 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babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie business </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/strategie-et-analyse-metier?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Analyse et stratégie d'affaires </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/leadership-et-developpement-professionnel?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Compétences professionnelles </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" 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<a class="link tw-linkster-general-link" aria-label="Voir tous les cours en business" href="https://fr.linkedin.com/learning/topics/business-2?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> Tout voir </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie créativité </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/aic-architecture-ingenierie-et-construction?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> AIC (Architecture, ingénierie et construction) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/animation-et-illustration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Animation et illustration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/audio-et-musique?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Audio et musique </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/design-web-et-ux?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Design web </a> </li> <li class="tw-link-column-item"> <a 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role="presentation">  <button aria-label="Español (Espagnol)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Espagnol) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Perse)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Perse) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnois)" class="font-sans text-xs link block 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