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ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Stories</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></a><ul class="ubermenu-submenu ubermenu-submenu-id-134132 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134143 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134143"><ul class="ubermenu-submenu ubermenu-submenu-id-134143 ubermenu-submenu-type-stack" ><li id="menu-item-134145" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom 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ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134156 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://cco.contentmarketinginstitute.com"><span class="ubermenu-target-title ubermenu-target-text">For Content Leaders</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134156 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134157" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134157 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Browse Chief Content Officer, for and about content and marketing leaders </div></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134158 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134158"><ul class="ubermenu-submenu ubermenu-submenu-id-134158 ubermenu-submenu-type-stack" ><li id="menu-item-134159" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134159 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/tertiary-category/rose-colored-glasses/"><span class="ubermenu-target-title ubermenu-target-text">Rose-Colored Glasses</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134159 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href="https://www.themxgroup.com/b2b-content-marketing-benchmarks-budgets-and-trends/?utm_campaign=CMI%20Weekly%20B2B%20Newsletter%20-%20Q4%2024&utm_source=CMI&utm_medium=Display&utm_content=Ad%20-%20Static%20%7B1%7D%20-%20Download%20-%20%27CMI%20Website%20Native%20Ad_alt%27%20-%20%5BWebinars%20and%20Conferences%20Subscribers%5D" target="_blank"><img src="https://contentmarketinginstitute.com/wp-content/uploads/2024/10/CMI-Website-Native-Ad_alt.jpg" ></a></div></div> </div></div></li></ul></li></ul></li></ul></li><li id="menu-item-134135" class="cmi-mm-nav-item-track ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134135 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Resources</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></a><ul class="ubermenu-submenu ubermenu-submenu-id-134135 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134203 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134203"><ul class="ubermenu-submenu ubermenu-submenu-id-134203 ubermenu-submenu-type-stack" ><li id="menu-item-134206" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134206 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/education/original-cmi-ebooks/"><span class="ubermenu-target-title ubermenu-target-text">E-Books and Templates</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134206 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134207" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134207 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Downloadable guidance on content marketing basics and deep dives </div></li></ul></li><li id="menu-item-134208" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134208 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/careers"><span class="ubermenu-target-title ubermenu-target-text">Your Career</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134208 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134211" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134211 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Browse career advice, research, and curated job listings </div></li></ul></li><li id="menu-item-134209" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134209 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/mentorship-program"><span class="ubermenu-target-title ubermenu-target-text">Mentorship Program</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134209 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134210" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134210 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Apply to be matched with a mentor from the CMI community</div></li></ul></li><li id="menu-item-134212" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134212 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/articles/cmi-white-paper/"><span class="ubermenu-target-title ubermenu-target-text">Featured Marketing Resources</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134212 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134213" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134213 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Explore trends, gain perspectives, access reports, guides, and more from top solution providers.</div></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134205 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134205"><ul class="ubermenu-submenu ubermenu-submenu-id-134205 ubermenu-submenu-type-stack" ><li id="menu-item-134214" class="cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134214 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text">How-To Guides</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134214 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134215" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134215 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Build your framework, then scale it with these resource collections</div></li><li id="menu-item-134216" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134216 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/getting-started/"><span class="ubermenu-target-title ubermenu-target-text">Get Started in Content Marketing</span></a></li><li id="menu-item-134221" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134221 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/developing-a-strategy/"><span class="ubermenu-target-title ubermenu-target-text">Develop a Strategy</span></a></li><li id="menu-item-134222" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134222 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/story/"><span class="ubermenu-target-title ubermenu-target-text">Define the Message</span></a></li><li id="menu-item-134223" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134223 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/plan/"><span class="ubermenu-target-title ubermenu-target-text">Plan</span></a></li><li id="menu-item-134224" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134224 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/channels/"><span class="ubermenu-target-title ubermenu-target-text">Choose Channels</span></a></li><li id="menu-item-134225" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134225 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/creating-content/"><span class="ubermenu-target-title ubermenu-target-text">Create Content</span></a></li><li id="menu-item-134226" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134226 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/process/"><span class="ubermenu-target-title ubermenu-target-text">Manage Content Operations</span></a></li><li id="menu-item-134227" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134227 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/measurement/"><span class="ubermenu-target-title ubermenu-target-text">Measure the Impact</span></a></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134204 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134204"><ul class="ubermenu-submenu ubermenu-submenu-id-134204 ubermenu-submenu-type-stack" ><li id="menu-item-134228" class="cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134228 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Community</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134228 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134229" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134229 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Get to know fellow content and marketing pros</div></li><li id="menu-item-134230" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134230 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://www.youtube.com/playlist?list=PLQEqAH2tW9cEZOBLsoGPeh7Xm_anX4XPh"><span class="ubermenu-target-title ubermenu-target-text">Live With CMI</span></a></li><li id="menu-item-134231" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134231 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://cmi.media/invitation"><span class="ubermenu-target-title ubermenu-target-text">#CMWorld Slack Group</span></a></li><li id="menu-item-134232" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134232 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://www.linkedin.com/groups/4342574/"><span class="ubermenu-target-title ubermenu-target-text">CMI LinkedIn Group</span></a></li></ul></li></ul></li></ul></li><li id="menu-item-134136" class="cmi-mm-nav-item-track ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134136 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Topics</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></a><ul class="ubermenu-submenu ubermenu-submenu-id-134136 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134254 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134254"><ul class="ubermenu-submenu ubermenu-submenu-id-134254 ubermenu-submenu-type-stack" ><li id="menu-item-139307" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-139307 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="https://contentmarketinginstitute.com/topic/ai-content-marketing/"><i class="ubermenu-icon fas fa-cog" ></i><span class="ubermenu-target-title ubermenu-target-text">AI in Content Marketing</span></a></li><li id="menu-item-134261" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134261 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/measuring-success/"><i class="ubermenu-icon fas fa-bookmark" ></i><span class="ubermenu-target-title ubermenu-target-text">Analytics and Data</span></a></li><li id="menu-item-134772" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134772 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/building-audience/"><i class="ubermenu-icon fas fa-user" ></i><span class="ubermenu-target-title ubermenu-target-text">Audience Building</span></a></li><li id="menu-item-134264" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134264 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/content-creation/"><i class="ubermenu-icon fas fa-pencil-alt" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Creation</span></a></li><li id="menu-item-134265" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134265 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/content-distribution-promotion/"><i class="ubermenu-icon fas fa-desktop" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Distribution</span></a></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134253 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134253"><ul class="ubermenu-submenu ubermenu-submenu-id-134253 ubermenu-submenu-type-stack" ><li id="menu-item-134266" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134266 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/operations-teams-process/"><i class="ubermenu-icon fas fa-cog" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Operations</span></a></li><li id="menu-item-134256" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134256 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/content-optimization/"><i class="ubermenu-icon fas fa-plane" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Optimization</span></a></li><li id="menu-item-134259" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134259 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/abm-and-personalization/"><i class="ubermenu-icon fas fa-star" ></i><span class="ubermenu-target-title ubermenu-target-text">Demand Generation</span></a></li><li id="menu-item-134257" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134257 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/industry-news-trends/"><i class="ubermenu-icon fas fa-rss" ></i><span class="ubermenu-target-title ubermenu-target-text">News and Trends</span></a></li><li id="menu-item-134258" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134258 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/seo/"><i class="ubermenu-icon fas fa-search" ></i><span class="ubermenu-target-title ubermenu-target-text">SEO</span></a></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-145532 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-145532"><ul class="ubermenu-submenu ubermenu-submenu-id-145532 ubermenu-submenu-type-stack" ><li id="menu-item-134260" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134260 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/social-media/"><i class="ubermenu-icon fab fa-linkedin" ></i><span class="ubermenu-target-title ubermenu-target-text">Social Media</span></a></li><li id="menu-item-134262" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134262 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/strategy/"><i class="ubermenu-icon fas fa-map-marker-alt" ></i><span class="ubermenu-target-title ubermenu-target-text">Strategy</span></a></li><li id="menu-item-134263" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134263 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/visual-content/"><i class="ubermenu-icon fas fa-video" ></i><span class="ubermenu-target-title ubermenu-target-text">Video and Visual Content</span></a></li><li id="menu-item-144394" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-144394 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-disable-padding" ><a class="ubermenu-target ubermenu-target-with-image ubermenu-item-layout-image_left" href="/pma-content-hub/"><img class="ubermenu-image ubermenu-image-size-full" src="https://contentmarketinginstitute.com/wp-content/uploads/2024/07/logo_pma_menu_20.png" width="20" height="16" alt="" /><span class="ubermenu-target-title ubermenu-target-text">Product Marketing</span></a></li><li id="menu-item-146716" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-146716 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-align-left ubermenu-disable-padding" ><a class="ubermenu-target ubermenu-target-with-image ubermenu-item-layout-image_left" href="/brightspot-content-hub/"><img class="ubermenu-image ubermenu-image-size-full" src="https://contentmarketinginstitute.com/wp-content/uploads/2024/10/Brightspot-O_only_2024_22.png" width="20" height="16" alt="" /><span class="ubermenu-target-title ubermenu-target-text">Content Management</span></a></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134255 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134255"><ul class="ubermenu-submenu ubermenu-submenu-id-134255 ubermenu-submenu-type-stack" ><li id="menu-item-145528" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-145528 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text">From Our Sponsor</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-145528 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-145527" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-145527 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded"><div class="stories-navigation-wrapper"> No Ads Found </div></div></li></ul></li></ul></li></ul></li><li id="menu-item-134137" class="cmi-mm-nav-item-track cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134137 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Research Insights</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></span><ul class="ubermenu-submenu ubermenu-submenu-id-134137 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134267 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134267"><ul class="ubermenu-submenu ubermenu-submenu-id-134267 ubermenu-submenu-type-stack" ><li id="menu-item-134271" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134271 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research/"><span class="ubermenu-target-title ubermenu-target-text">All Research</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134271 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134272" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134272 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Browse a list of every CMI research report (including archive of past years' reports)</div></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134270 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134270"><ul class="ubermenu-submenu ubermenu-submenu-id-134270 ubermenu-submenu-type-stack" ><li id="menu-item-134391" class="cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134391 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Research by Topic</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-134391 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134392" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134392 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Go directly to the latest report on each of these subjects</div><ul class="ubermenu-submenu ubermenu-submenu-id-134392 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134395" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134395 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/articles/b2b-content-marketing-trends-research/"><span class="ubermenu-target-title ubermenu-target-text">B2B Content Marketing</span></a></li><li id="menu-item-134565" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134565 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134376"><span class="ubermenu-target-title ubermenu-target-text">B2C Content Marketing</span></a></li><li id="menu-item-134566" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134566 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134379"><span class="ubermenu-target-title ubermenu-target-text">Content Marketing Career & Salary Outlook</span></a></li><li id="menu-item-134567" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134567 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134049"><span class="ubermenu-target-title ubermenu-target-text">Demand Generation & Content Marketing</span></a></li><li id="menu-item-134568" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134568 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134377"><span class="ubermenu-target-title ubermenu-target-text">Enterprise Content Marketing</span></a></li><li id="menu-item-134569" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134569 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134375"><span class="ubermenu-target-title ubermenu-target-text">Manufacturing Content Marketing</span></a></li><li id="menu-item-134570" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134570 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/articles/content-marketing-technology-research/"><span class="ubermenu-target-title ubermenu-target-text">Tech Content Marketing</span></a></li><li id="menu-item-134571" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134571 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/articles/video-content-research/"><span class="ubermenu-target-title ubermenu-target-text">Video and Visual Content Marketing</span></a></li></ul></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134269 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134269"><ul class="ubermenu-submenu ubermenu-submenu-id-134269 ubermenu-submenu-type-stack" ><li id="menu-item-134574" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134574 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank"><span class="ubermenu-target-title ubermenu-target-text">Featured Research</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-134574 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134575" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134575 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-target-with-image ubermenu-item-layout-default ubermenu-item-layout-image_above ubermenu-item-notext" target="_blank" href="https://news.contentinstitute.com/career-salary-outlook"><img fetchpriority="high" class="ubermenu-image ubermenu-image-size-full" src="https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-scaled.jpg" srcset="https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-scaled.jpg 2560w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-390x204.jpg 390w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-600x314.jpg 600w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-125x65.jpg 125w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-768x402.jpg 768w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-1536x804.jpg 1536w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-2048x1072.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" width="2560" height="1340" alt="2025 Career Outlook for Content and Marketing Professionals [New Research]" /></a><ul class="ubermenu-submenu ubermenu-submenu-id-134575 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-145817" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-145817 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://news.contentinstitute.com/career-salary-outlook"><span class="ubermenu-target-title ubermenu-target-text">Download the report</span></a></li></ul></li></ul></li></ul></li></ul></li><li id="menu-item-134138" class="cmi-mm-nav-item-track ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134138 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-flyout" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Training & Education</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></a><ul class="ubermenu-submenu ubermenu-submenu-id-134138 ubermenu-submenu-type-flyout ubermenu-submenu-drop ubermenu-submenu-align-left_edge_item" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134577 ubermenu-item-level-1 ubermenu-has-submenu-drop ubermenu-has-submenu-flyout ubermenu-item-type-column ubermenu-column-id-134577"><ul class="ubermenu-submenu ubermenu-submenu-id-134577 ubermenu-submenu-type-stack" ><li id="menu-item-134578" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134578 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://www.contentmarketinguniversity.com/?utm_medium=referral&utm_source=cmi&utm_campaign=navigation"><span class="ubermenu-target-title ubermenu-target-text">Content Marketing University</span></a></li><li id="menu-item-134579" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134579 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://news.contentinstitute.com/consulting"><span class="ubermenu-target-title ubermenu-target-text">Consulting and Training</span></a></li><li id="menu-item-137074" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-137074 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://contentmarketinguniversity.com/content-marketing-certification/?utm_medium=referral&utm_source=cmi&utm_campaign=navigation"><span class="ubermenu-target-title ubermenu-target-text">Content Marketing Certification</span></a></li></ul></li></ul></li><li id="menu-item-134139" class="cmi-mm-nav-item-track ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134139 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Events</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></a><ul class="ubermenu-submenu ubermenu-submenu-id-134139 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134597 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134597"><ul class="ubermenu-submenu ubermenu-submenu-id-134597 ubermenu-submenu-type-stack" ><li id="menu-item-134600" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134600 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/webinars-2024/"><span class="ubermenu-target-title ubermenu-target-text">Webinars and Digital Events</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134600 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134602" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134602 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Live and on-demand content and marketing advice</div></li></ul></li><li id="menu-item-134606" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134606 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://www.contentmarketingawards.com/?utm_medium=referral&utm_source=cmi&utm_campaign=navigation"><span class="ubermenu-target-title ubermenu-target-text">Content Marketing Awards</span></a><ul 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.bctt-ctt-text a { color: #ff5522 !important; font-weight:bold;}/* End custom CSS */ /* Start custom CSS */.wpr-sharing-icon { border:none !important;}/* End custom CSS */</style> <div data-elementor-type="single" data-elementor-id="134235" class="elementor elementor-134235"> <section class="has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-725e0a5f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-particle_enable="false" data-particle-mobile-disabled="false" data-id="725e0a5f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bf4aecc" data-id="4bf4aecc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-20ff2695 elementor-widget elementor-widget-raven-post-title" data-id="20ff2695" data-element_type="widget" data-widget_type="raven-post-title.default"> <div class="elementor-widget-container"> <h1 class="raven-post-title">Content Marketing Framework: Channels</h1> </div> </div> </div> </div> </div> </section> <section class="has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4ac34b93 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-particle_enable="false" data-particle-mobile-disabled="false" data-id="4ac34b93" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79b74bcd" data-id="79b74bcd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0491d61 elementor-widget elementor-widget-shortcode" data-id="0491d61" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><blockquote><p>A good content marketing channel plan frees you from the constraints of any one content channel. As your blog efforts wane, or as social media channels come and go — or as your success on any one of them ebbs and wanes — you won’t be trapped into a singular channel.</p></blockquote> <p><img decoding="async" class="alignright wp-image-29663" src="https://contentmarketinginstitute.com/wp-content/uploads/2013/03/channels-230x230.jpg" alt="channels" width="150" srcset="https://contentmarketinginstitute.com/wp-content/uploads/2013/03/channels-230x230.jpg 230w, https://contentmarketinginstitute.com/wp-content/uploads/2013/03/channels-75x75.jpg 75w, https://contentmarketinginstitute.com/wp-content/uploads/2013/03/channels.jpg 300w" sizes="(max-width: 230px) 100vw, 230px" />Once you are ready to share <a title="Content Marketing Story" href="https://contentmarketinginstitute.com/story/">your stories</a> with the world, you need a strategic <a href="https://contentmarketinginstitute.com/articles/best-distribution-channels-content">channel strategy</a> in place. Remember:<strong> The content strategy defines your channel strategy — not the other way around.</strong> So be sure you have a solid content strategy in place first (yes, even if that means going back to the <a title="Content marketing plan" href="https://contentmarketinginstitute.com/plan/">“Plan”</a>) before you even start thinking about your channel plan.</p> <p>There are five primary channels marketers use: Facebook, LinkedIn, Twitter, Instagram, and YouTube. Get insights on how to use these channels in this article: <a class="entry-title-link" href="https://contentmarketinginstitute.com/articles/control-social-media-success-plan/" rel="bookmark">Social Media Content Plan: Take Control of Your Strategy</a></p> <p>This is also a time when editorial planning, and even budgeting, should start to occur. Here are some posts to help you plan your editorial efforts:</p> <ul> <li><a class="entry-title-link" href="https://contentmarketinginstitute.com/articles/content-calendar-strategies/" rel="bookmark">6 Content Calendar Strategies That Work Better Than Waiting for Inspiration</a></li> <li><a class="entry-title-link" href="https://contentmarketinginstitute.com/articles/news-change-publishing-plans" rel="bookmark">Should the News Disrupt Your Content Plans? Here’s How To Decide</a></li> <li><a class="entry-title-link" href="https://contentmarketinginstitute.com/articles/editorial-calendar-tools-templates/" rel="bookmark">Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List</a></li> </ul> <p><img decoding="async" class="aligncenter" src="https://contentmarketinginstitute.com/wp-content/uploads/2013/05/Chain_Channels.jpg" alt="Channels" width="500" /></p> <div class="content-box-blue">Channels is the fourth step in building a successful content marketing strategy. Download our e-book, <a title="CMI Framework" href="https://contentmarketinginstitute.com/articles/content-marketing-framework-profitable/">The CMI Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations</a>, for an overview of the process, or learn about the other steps with our how-to guides on the right-hand side of the page.</div> </div> </div> </div> <div class="elementor-element elementor-element-a671c1a elementor-widget elementor-widget-html" data-id="a671c1a" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container">  </div> </div> </div> </div> </div> </section> </div> </div></div></div></div></main><footer class="jupiterx-footer" role="contentinfo" itemscope="itemscope" itemtype="http://schema.org/WPFooter"><style>.elementor-134168 .elementor-element.elementor-element-39fc102d a{color:#030303;}.elementor-134168 .elementor-element.elementor-element-39fc102d a:hover{color:#747474;}.elementor-134168 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