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.elementor-134111 .elementor-element.elementor-element-297dc866 .hp-uppernav-subscribe-btn .raven-menu-item { color: white !important; font-weight: bold; }/* End custom CSS */ /* Start custom CSS for raven-divider, class: .elementor-element-22e6904f */.elementor-134111 .elementor-element.elementor-element-22e6904f { padding:0; margin:0px; }/* End custom CSS */ /* Start custom CSS for ubermenu, class: .elementor-element-d66a970 */.elementor-134111 .elementor-element.elementor-element-d66a970 { margin-bottom:0px;} .elementor-134111 .elementor-element.elementor-element-d66a970 .cmi-2023-hp-nav-2023-main-description { padding-top:0px; padding-bottom:0px; }/* End custom CSS */ /* Start custom CSS for raven-divider, class: .elementor-element-6e793a27 */.elementor-134111 .elementor-element.elementor-element-6e793a27 { padding:0; margin:0px; }/* End custom CSS */</style> <div data-elementor-type="header" data-elementor-id="134111" class="elementor elementor-134111"> <section 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ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Stories</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></a><ul class="ubermenu-submenu ubermenu-submenu-id-134132 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134143 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134143"><ul class="ubermenu-submenu ubermenu-submenu-id-134143 ubermenu-submenu-type-stack" ><li id="menu-item-134145" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom 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marketing leaders </div></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134158 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134158"><ul class="ubermenu-submenu ubermenu-submenu-id-134158 ubermenu-submenu-type-stack" ><li id="menu-item-134159" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134159 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/tertiary-category/rose-colored-glasses/"><span class="ubermenu-target-title ubermenu-target-text">Rose-Colored Glasses</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134159 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href="https://www.themxgroup.com/b2b-content-marketing-benchmarks-budgets-and-trends/?utm_campaign=CMI%20Weekly%20B2B%20Newsletter%20-%20Q4%2024&utm_source=CMI&utm_medium=Display&utm_content=Ad%20-%20Static%20%7B1%7D%20-%20Download%20-%20%27CMI%20Website%20Native%20Ad_alt%27%20-%20%5BWebinars%20and%20Conferences%20Subscribers%5D" target="_blank"><img src="https://contentmarketinginstitute.com/wp-content/uploads/2024/10/CMI-Website-Native-Ad_alt.jpg" ></a></div></div> </div></div></li></ul></li></ul></li></ul></li><li id="menu-item-134135" class="cmi-mm-nav-item-track ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-current-menu-ancestor ubermenu-item-has-children ubermenu-item-134135 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Resources</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></a><ul class="ubermenu-submenu ubermenu-submenu-id-134135 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134203 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134203"><ul class="ubermenu-submenu ubermenu-submenu-id-134203 ubermenu-submenu-type-stack" ><li id="menu-item-134206" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134206 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/education/original-cmi-ebooks/"><span class="ubermenu-target-title ubermenu-target-text">E-Books and Templates</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134206 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134207" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134207 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Downloadable guidance on content marketing basics and deep dives </div></li></ul></li><li id="menu-item-134208" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134208 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/careers"><span class="ubermenu-target-title ubermenu-target-text">Your Career</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134208 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134211" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134211 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Browse career advice, research, and curated job listings </div></li></ul></li><li id="menu-item-134209" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134209 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/mentorship-program"><span class="ubermenu-target-title ubermenu-target-text">Mentorship Program</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134209 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134210" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134210 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Apply to be matched with a mentor from the CMI community</div></li></ul></li><li id="menu-item-134212" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134212 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/articles/cmi-white-paper/"><span class="ubermenu-target-title ubermenu-target-text">Featured Marketing Resources</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134212 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134213" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134213 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Explore trends, gain perspectives, access reports, guides, and more from top solution providers.</div></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-current-menu-ancestor ubermenu-item-has-children ubermenu-item-134205 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134205"><ul class="ubermenu-submenu ubermenu-submenu-id-134205 ubermenu-submenu-type-stack" ><li id="menu-item-134214" class="cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-current-menu-ancestor ubermenu-current-menu-parent ubermenu-item-has-children ubermenu-item-134214 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text">How-To Guides</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134214 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134215" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134215 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Build your framework, then scale it with these resource collections</div></li><li id="menu-item-134216" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134216 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/getting-started/"><span class="ubermenu-target-title ubermenu-target-text">Get Started in Content Marketing</span></a></li><li id="menu-item-134221" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134221 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/developing-a-strategy/"><span class="ubermenu-target-title ubermenu-target-text">Develop a Strategy</span></a></li><li id="menu-item-134222" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134222 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/story/"><span class="ubermenu-target-title ubermenu-target-text">Define the Message</span></a></li><li id="menu-item-134223" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134223 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/plan/"><span class="ubermenu-target-title ubermenu-target-text">Plan</span></a></li><li id="menu-item-134224" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134224 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/channels/"><span class="ubermenu-target-title ubermenu-target-text">Choose Channels</span></a></li><li id="menu-item-134225" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-current-menu-item ubermenu-item-134225 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/creating-content/"><span class="ubermenu-target-title ubermenu-target-text">Create Content</span></a></li><li id="menu-item-134226" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134226 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/process/"><span class="ubermenu-target-title ubermenu-target-text">Manage Content Operations</span></a></li><li id="menu-item-134227" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134227 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/measurement/"><span class="ubermenu-target-title ubermenu-target-text">Measure the Impact</span></a></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134204 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134204"><ul class="ubermenu-submenu ubermenu-submenu-id-134204 ubermenu-submenu-type-stack" ><li id="menu-item-134228" class="cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134228 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Community</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134228 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134229" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134229 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Get to know fellow content and marketing pros</div></li><li id="menu-item-134230" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134230 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://www.youtube.com/playlist?list=PLQEqAH2tW9cEZOBLsoGPeh7Xm_anX4XPh"><span class="ubermenu-target-title ubermenu-target-text">Live With CMI</span></a></li><li id="menu-item-134231" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134231 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://cmi.media/invitation"><span class="ubermenu-target-title ubermenu-target-text">#CMWorld Slack Group</span></a></li><li id="menu-item-134232" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134232 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://www.linkedin.com/groups/4342574/"><span class="ubermenu-target-title ubermenu-target-text">CMI LinkedIn Group</span></a></li></ul></li></ul></li></ul></li><li id="menu-item-134136" class="cmi-mm-nav-item-track ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134136 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Topics</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></a><ul class="ubermenu-submenu ubermenu-submenu-id-134136 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134254 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134254"><ul class="ubermenu-submenu ubermenu-submenu-id-134254 ubermenu-submenu-type-stack" ><li id="menu-item-139307" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-139307 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="https://contentmarketinginstitute.com/topic/ai-content-marketing/"><i class="ubermenu-icon fas fa-cog" ></i><span class="ubermenu-target-title ubermenu-target-text">AI in Content Marketing</span></a></li><li id="menu-item-134261" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134261 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/measuring-success/"><i class="ubermenu-icon fas fa-bookmark" ></i><span class="ubermenu-target-title ubermenu-target-text">Analytics and Data</span></a></li><li id="menu-item-134772" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134772 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/building-audience/"><i class="ubermenu-icon fas fa-user" ></i><span class="ubermenu-target-title ubermenu-target-text">Audience Building</span></a></li><li id="menu-item-134264" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134264 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/content-creation/"><i class="ubermenu-icon fas fa-pencil-alt" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Creation</span></a></li><li id="menu-item-134265" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134265 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/content-distribution-promotion/"><i class="ubermenu-icon fas fa-desktop" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Distribution</span></a></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134253 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134253"><ul class="ubermenu-submenu ubermenu-submenu-id-134253 ubermenu-submenu-type-stack" ><li id="menu-item-134266" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134266 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/operations-teams-process/"><i class="ubermenu-icon fas fa-cog" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Operations</span></a></li><li id="menu-item-134256" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134256 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/content-optimization/"><i class="ubermenu-icon fas fa-plane" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Optimization</span></a></li><li id="menu-item-134259" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134259 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/abm-and-personalization/"><i class="ubermenu-icon fas fa-star" ></i><span class="ubermenu-target-title ubermenu-target-text">Demand Generation</span></a></li><li id="menu-item-134257" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134257 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/industry-news-trends/"><i class="ubermenu-icon fas fa-rss" ></i><span class="ubermenu-target-title ubermenu-target-text">News and Trends</span></a></li><li id="menu-item-134258" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134258 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/seo/"><i class="ubermenu-icon fas fa-search" ></i><span class="ubermenu-target-title ubermenu-target-text">SEO</span></a></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-145532 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-145532"><ul class="ubermenu-submenu ubermenu-submenu-id-145532 ubermenu-submenu-type-stack" ><li id="menu-item-134260" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134260 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/social-media/"><i class="ubermenu-icon fab fa-linkedin" ></i><span class="ubermenu-target-title ubermenu-target-text">Social Media</span></a></li><li id="menu-item-134262" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134262 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/strategy/"><i class="ubermenu-icon fas fa-map-marker-alt" ></i><span class="ubermenu-target-title ubermenu-target-text">Strategy</span></a></li><li id="menu-item-134263" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134263 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/visual-content/"><i class="ubermenu-icon fas fa-video" ></i><span class="ubermenu-target-title ubermenu-target-text">Video and Visual Content</span></a></li><li id="menu-item-144394" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-144394 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-disable-padding" ><a class="ubermenu-target ubermenu-target-with-image ubermenu-item-layout-image_left" href="/pma-content-hub/"><img class="ubermenu-image ubermenu-image-size-full" src="https://contentmarketinginstitute.com/wp-content/uploads/2024/07/logo_pma_menu_20.png" width="20" height="16" alt="" /><span class="ubermenu-target-title ubermenu-target-text">Product Marketing</span></a></li><li id="menu-item-146716" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-146716 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-align-left ubermenu-disable-padding" ><a class="ubermenu-target ubermenu-target-with-image ubermenu-item-layout-image_left" href="/brightspot-content-hub/"><img class="ubermenu-image ubermenu-image-size-full" src="https://contentmarketinginstitute.com/wp-content/uploads/2024/10/Brightspot-O_only_2024_22.png" width="20" height="16" alt="" /><span class="ubermenu-target-title ubermenu-target-text">Content Management</span></a></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134255 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134255"><ul class="ubermenu-submenu ubermenu-submenu-id-134255 ubermenu-submenu-type-stack" ><li id="menu-item-145528" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-145528 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text">From Our Sponsor</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-145528 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-145527" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-145527 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded"><div class="stories-navigation-wrapper"> No Ads Found </div></div></li></ul></li></ul></li></ul></li><li id="menu-item-134137" class="cmi-mm-nav-item-track cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134137 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Research Insights</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></span><ul class="ubermenu-submenu ubermenu-submenu-id-134137 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134267 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134267"><ul class="ubermenu-submenu ubermenu-submenu-id-134267 ubermenu-submenu-type-stack" ><li id="menu-item-134271" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134271 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research/"><span class="ubermenu-target-title ubermenu-target-text">All Research</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134271 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134272" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134272 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Browse a list of every CMI research report (including archive of past years' reports)</div></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134270 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134270"><ul class="ubermenu-submenu ubermenu-submenu-id-134270 ubermenu-submenu-type-stack" ><li id="menu-item-134391" class="cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134391 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Research by Topic</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-134391 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134392" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134392 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Go directly to the latest report on each of these subjects</div><ul class="ubermenu-submenu ubermenu-submenu-id-134392 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134395" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134395 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/articles/b2b-content-marketing-trends-research/"><span class="ubermenu-target-title ubermenu-target-text">B2B Content Marketing</span></a></li><li id="menu-item-134565" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134565 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134376"><span class="ubermenu-target-title ubermenu-target-text">B2C Content Marketing</span></a></li><li id="menu-item-134566" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134566 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134379"><span class="ubermenu-target-title ubermenu-target-text">Content Marketing Career & Salary Outlook</span></a></li><li id="menu-item-134567" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134567 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134049"><span class="ubermenu-target-title ubermenu-target-text">Demand Generation & Content Marketing</span></a></li><li id="menu-item-134568" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134568 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134377"><span class="ubermenu-target-title ubermenu-target-text">Enterprise Content Marketing</span></a></li><li id="menu-item-134569" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134569 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134375"><span class="ubermenu-target-title ubermenu-target-text">Manufacturing Content Marketing</span></a></li><li id="menu-item-134570" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134570 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/articles/content-marketing-technology-research/"><span class="ubermenu-target-title ubermenu-target-text">Tech Content Marketing</span></a></li><li id="menu-item-134571" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134571 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/articles/video-content-research/"><span class="ubermenu-target-title ubermenu-target-text">Video and Visual Content Marketing</span></a></li></ul></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134269 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134269"><ul class="ubermenu-submenu ubermenu-submenu-id-134269 ubermenu-submenu-type-stack" ><li id="menu-item-134574" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134574 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank"><span class="ubermenu-target-title ubermenu-target-text">Featured Research</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-134574 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134575" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134575 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-target-with-image ubermenu-item-layout-default ubermenu-item-layout-image_above ubermenu-item-notext" target="_blank" href="https://news.contentinstitute.com/career-salary-outlook"><img fetchpriority="high" class="ubermenu-image ubermenu-image-size-full" src="https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-scaled.jpg" srcset="https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-scaled.jpg 2560w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-390x204.jpg 390w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-600x314.jpg 600w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-125x65.jpg 125w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-768x402.jpg 768w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-1536x804.jpg 1536w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-2048x1072.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" width="2560" height="1340" alt="2025 Career Outlook for Content and Marketing Professionals [New Research]" /></a><ul class="ubermenu-submenu ubermenu-submenu-id-134575 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-145817" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-145817 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://news.contentinstitute.com/career-salary-outlook"><span class="ubermenu-target-title ubermenu-target-text">Download the report</span></a></li></ul></li></ul></li></ul></li></ul></li><li id="menu-item-134138" class="cmi-mm-nav-item-track ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134138 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-flyout" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Training & Education</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></a><ul class="ubermenu-submenu ubermenu-submenu-id-134138 ubermenu-submenu-type-flyout ubermenu-submenu-drop ubermenu-submenu-align-left_edge_item" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134577 ubermenu-item-level-1 ubermenu-has-submenu-drop ubermenu-has-submenu-flyout ubermenu-item-type-column ubermenu-column-id-134577"><ul class="ubermenu-submenu ubermenu-submenu-id-134577 ubermenu-submenu-type-stack" ><li id="menu-item-134578" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134578 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://www.contentmarketinguniversity.com/?utm_medium=referral&utm_source=cmi&utm_campaign=navigation"><span class="ubermenu-target-title ubermenu-target-text">Content Marketing University</span></a></li><li id="menu-item-134579" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134579 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://news.contentinstitute.com/consulting"><span class="ubermenu-target-title ubermenu-target-text">Consulting and Training</span></a></li><li id="menu-item-137074" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-137074 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://contentmarketinguniversity.com/content-marketing-certification/?utm_medium=referral&utm_source=cmi&utm_campaign=navigation"><span class="ubermenu-target-title ubermenu-target-text">Content Marketing Certification</span></a></li></ul></li></ul></li><li id="menu-item-134139" class="cmi-mm-nav-item-track ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134139 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Events</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></a><ul class="ubermenu-submenu ubermenu-submenu-id-134139 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134597 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134597"><ul class="ubermenu-submenu ubermenu-submenu-id-134597 ubermenu-submenu-type-stack" ><li id="menu-item-134600" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134600 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/webinars-2024/"><span class="ubermenu-target-title ubermenu-target-text">Webinars and Digital Events</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134600 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134602" class="ubermenu-item 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.bctt-ctt-text a { color: #ff5522 !important; font-weight:bold;}/* End custom CSS */ /* Start custom CSS */.wpr-sharing-icon { border:none !important;}/* End custom CSS */</style> <div data-elementor-type="single" data-elementor-id="134235" class="elementor elementor-134235"> <section class="has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-725e0a5f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-particle_enable="false" data-particle-mobile-disabled="false" data-id="725e0a5f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bf4aecc" data-id="4bf4aecc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-20ff2695 elementor-widget elementor-widget-raven-post-title" data-id="20ff2695" data-element_type="widget" data-widget_type="raven-post-title.default"> <div class="elementor-widget-container"> <h1 class="raven-post-title">Content Creator Resources</h1> </div> </div> </div> </div> </div> </section> <section class="has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4ac34b93 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-particle_enable="false" data-particle-mobile-disabled="false" data-id="4ac34b93" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79b74bcd" data-id="79b74bcd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0491d61 elementor-widget elementor-widget-shortcode" data-id="0491d61" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><p>Once you have developed your content marketing strategy, you’re ready for the fun part: creating content!</p> <p>Entering this phase can raise a lot of questions for content creators. You’ll find some of the most common ones below:</p> <h2>What should I write about?</h2> <p>It’s a question that every content marketer asks at some point in their career. And while there’s no universal “right” answer for all businesses, these CMI posts will help you understand how to choose impactful topics, generate compelling ideas, and craft the engaging stories your audience wants most:</p> <ul> <li><a class="entry-title-link" href="https://contentmarketinginstitute.com/articles/content-creation-essentials/" rel="bookmark">Content Creation Process: Everything You Need To Wow Your Audience</a></li> <li><a href="https://contentmarketinginstitute.com/articles/external-sources-content-trust">How To Find External Sources To Create Trustworthy Content</a></li> <li><a title="5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience" href="https://contentmarketinginstitute.com/articles/process-brainstorming-team">5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience</a></li> <li><a href="https://contentmarketinginstitute.com/2020/08/create-pillar-content-search/">How to Create Pillar Content Google Will Love</a></li> <li><a href="https://contentmarketinginstitute.com/articles/creating-valuable-content-checklist/">Must-Have Checklist To Creating Valuable Content</a></li> </ul> <h2>What type of content should I create?</h2> <p>There are lots of content types creators can choose from, and each one presents its own set of benefits, challenges, and requirements. But no matter which ones you are considering, these articles will help you make smart, strategic decisions that will lead to a stronger marketing impact.</p> <ul> <li><a href="https://contentmarketinginstitute.com/articles/storytelling-structures-strengthen-brand/">Try These Storytelling Structures To Build, Strengthen, or Repair Your Brand</a></li> <li><a href="https://contentmarketinginstitute.com/articles/marketing-content-gen-z" target="_blank" rel="noopener">Marketing Content to Gen Z? You Better Play by Their Rules</a></li> <li><a title="5 SEO Content and Design Tips To Improve Your Ranking in SERPs" href="https://contentmarketinginstitute.com/articles/seo-content-design-tips">5 SEO Content and Design Tips To Improve Your Ranking in SERPs</a></li> <li><a href="https://contentmarketinginstitute.com/2021/05/transform-data-visuals-resources/">Transform Your Data Into Great Visuals With These Resources, Tips, and Tools</a></li> <li><a class="entry-title-link" href="https://contentmarketinginstitute.com/articles/user-generated-content-ideas/" rel="bookmark">4 User-Generated Content Ideas (and Tools To Check If They Work)</a></li> <li><a class="entry-title-link" href="https://contentmarketinginstitute.com/articles/pro-quality-video-smartphone" rel="bookmark">Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage</a></li> </ul> <h2>Where can I find more info about creating specific content types?</h2> <p>On the CMI blog, you’ll find expert advice on working with just about every type of content, including:</p> <ul> <li><a href="https://contentmarketinginstitute.com/articles/content-link-magnet">Blogging</a></li> <li><a href="https://contentmarketinginstitute.com/articles/tips-create-case-studies-examples">Case studies</a></li> <li><a href="https://contentmarketinginstitute.com/articles/five-essential-elements-to-a-great-newsletter/">Email content and newsletters</a></li> <li><a href="https://contentmarketinginstitute.com/articles/ideas-spark-great-infographics/">Infographics</a></li> <li><a href="https://contentmarketinginstitute.com/articles/ideas-virtual-in-person-hybrid-event-content/">Events</a></li> <li><a href="https://contentmarketinginstitute.com/articles/podcast-promotion-amplification/">Podcasts</a></li> <li><a href="https://contentmarketinginstitute.com/articles/pega-branded-journalism-magazine">Print magazines</a></li> <li><a href="https://contentmarketinginstitute.com/articles/create-winning-sales-enablement-content/">Sales enablement</a></li> <li><a href="https://contentmarketinginstitute.com/articles/win-video-content-format">Video</a></li> <li><a href="https://contentmarketinginstitute.com/articles/website-content-optimization-mistakes">Web content</a></li> <li><a href="https://contentmarketinginstitute.com/category/webinars/">Webinars</a></li> <li><a href="https://contentmarketinginstitute.com/articles/write-exceptional-white-paper">White Papers</a></li> </ul> <h2>What are some examples of great content?</h2> <p>Sometimes, the easiest way to get inspired is to see how others generate content. These resources are full of examples that can help get your creative juices flowing:</p> <ul> <li><a class="entry-title-link" href="https://contentmarketinginstitute.com/articles/td-bank-content-marketing" rel="bookmark">How This Outside-the-Box Approach to Content Produced Award-Winning Results</a></li> <li><a class="entry-title-link" href="https://contentmarketinginstitute.com/articles/content-examples-worthy-gratitude" rel="bookmark">Feast on These 9 Content Examples Worthy of Gratitude</a></li> <li><a href="https://contentmarketinginstitute.com/articles/visual-content-best-practices-examples/">9 Visual Content Tips and Examples From Creative Brands and Experts</a></li> <li><a href="https://contentmarketinginstitute.com/articles/email-newsletter-ideas-brand-examples/">6 Email Newsletter Ideas for More Opens, Clicks, and Shares</a></li> <li><a href="https://contentmarketinginstitute.com/2020/07/overcome-boring-blog-techniques/">Overcome a Boring Blog With These Techniques</a></li> <li><a href="https://contentmarketinginstitute.com/2020/03/brands-content-marketing-examples-convert/">6 Brands Share Real Content Marketing Examples That Convert</a></li> <li><a href="https://contentmarketinginstitute.com/2021/01/video-ideas-generate-leads/">5 Underused Video Ideas to Generate Leads</a></li> <li><a title="Permalink to How To Raise Your Brand’s Voice on Issues That Matter [Examples]" href="https://contentmarketinginstitute.com/articles/raise-brand-voice-issues-examples" rel="bookmark">How To Raise Your Brand’s Voice on Issues That Matter [Examples]</a></li> <li><a href="https://contentmarketinginstitute.com/2020/10/content-marketing-awards-big-results/">Content Marketing Awards Winners Aspire and Deliver Big Results</a></li> </ul> <h2>How can I get better at content creation?</h2> <p>While there’s certainly an art to crafting a great brand story, you also need to consider the technical elements that can help make your content experience more trustworthy and satisfying for your audience.</p> <p>The quality and accuracy of your writing, its style and tone, and its emotional resonance all factor into consumers’ perception of its value. These articles will help you nail the execution and get better results from your efforts:</p> <ul> <li><a href="https://contentmarketinginstitute.com/articles/tips-overcome-writing-challenges-ebook/">Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]</a></li> <li><a class="entry-title-link" href="https://contentmarketinginstitute.com/articles/machine-human-effective-content" rel="bookmark">How To Combine Machine and Human Input for More Effective Content in 2023</a></li> <li><a href="https://contentmarketinginstitute.com/articles/define-brand-voice/">5 Steps to Find Your Brand Voice</a></li> <li><a class="entry-title-link" href="https://contentmarketinginstitute.com/articles/writing-examples-tools-tips/" rel="bookmark">37 Content Writing Examples and How-To Tips for Website Articles</a></li> <li><a title="Write Like You Talk: 12 Tips for Conversational Content" href="https://contentmarketinginstitute.com/articles/conversational-writing-tips">Write Like You Talk: 12 Tips for Conversational Content</a></li> <li><a href="https://contentmarketinginstitute.com/articles/binary-bias-content">Take Binary Bias Out of Your Content Conversations</a></li> <li><a class="entry-title-link" href="https://contentmarketinginstitute.com/articles/how-to-brand-style-guide/" rel="bookmark">Style Guide: How To Write One for Your Brand</a></li> </ul> </div> </div> </div> <div class="elementor-element elementor-element-a671c1a elementor-widget elementor-widget-html" data-id="a671c1a" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container">  </div> </div> </div> </div> </div> </section> </div> </div></div></div></div></main><footer class="jupiterx-footer" role="contentinfo" itemscope="itemscope" itemtype="http://schema.org/WPFooter"><style>.elementor-134168 .elementor-element.elementor-element-39fc102d a{color:#030303;}.elementor-134168 .elementor-element.elementor-element-39fc102d 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elementor-section-height-default elementor-section-height-default" data-particle_enable="false" data-particle-mobile-disabled="false" data-id="39fc102d" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42caf75b" data-id="42caf75b" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-198bc0b6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="198bc0b6" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <section class="has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-32a3f5ab elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-particle_enable="false" data-particle-mobile-disabled="false" data-id="32a3f5ab" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6d5b18d5" data-id="6d5b18d5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-36b52f23 elementor-widget elementor-widget-heading" data-id="36b52f23" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">EXPLORE CMI BRANDS</h5> </div> </div> <div class="elementor-element elementor-element-ac315a6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="ac315a6" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://www.contentmarketingworld.com/?mc=hsad_CMI_footer&utm_medium=referral&utm_source=cmi&utm_campaign=footer" target="_blank"> <span class="elementor-icon-list-text">Content Marketing World</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://madsconference.com/?mc=hsad_CMI_footer&utm_medium=referral&utm_source=cmi&utm_campaign=footer" target="_blank"> <span class="elementor-icon-list-text">Marketing Analytics & Data Science</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.contentmarketinguniversity.com/?utm_medium=referral&utm_source=cmi&utm_campaign=footer" target="_blank"> <span class="elementor-icon-list-text">Content Marketing University</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.contentmarketingawards.com/?utm_medium=referral&utm_source=cmi&utm_campaign=footer" target="_blank"> <span class="elementor-icon-list-text">Content Marketing Awards</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://cco.contentmarketinginstitute.com" target="_blank"> <span class="elementor-icon-list-text">Chief Content Officer</span> </a> </li> </ul> </div> </div> </div> </div> <div class="has_eae_slider elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-8ef5e28" data-id="8ef5e28" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6daf2dbf elementor-widget elementor-widget-heading" data-id="6daf2dbf" data-element_type="widget" data-widget_type="heading.default"> <div 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class="elementor-heading-title elementor-size-default">LEARN ABOUT CMI</h5> </div> </div> <div class="elementor-element elementor-element-1739a263 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="1739a263" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="/about/" target="_blank"> <span class="elementor-icon-list-text">Our Story</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/team" target="_blank"> <span class="elementor-icon-list-text">Our Team</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/what-is-content-marketing/" target="_blank"> <span class="elementor-icon-list-text">What Is Content Marketing?</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/contact/" target="_blank"> <span 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