CINXE.COM

<!DOCTYPE html> <html class="no-js"> <head>  <meta charset="utf-8"> <link rel="shortcut icon" href="assets/images/icons/globefavico.png" type="image/x-icon" /> <title>Social Media Marketing Strategy | SMSsummit </title> <meta name="description" content="Hear real-world case studies and inspiration led by senior-level executives in our social media marketing courses. Fuel your social media marketing plan and increase engagement through strategic content creation, video, social media analytics, and paid media."> <meta name="google-site-verification" content="teOZBCcjc6rRct2qTVmWyQZwEsMfsFrMnKxBiIJmWEQ" /> <base href="https://socialmediastrategiessummit.com/">  <meta name="format-detection" content="telephone=no"> <meta name="viewport" content="width=device-width, initial-scale=1">  <meta property="og:locale" content="en_US"/> <meta property="og:site_name" content="Social Media Strategies Summit"/> <meta property="og:title" content="Speaker"/> <meta property="og:description" content=""/> <meta property="og:url" content="https://socialmediastrategiessummit.com/virtual-conference-october-2024/speakers/speaker/"/> <meta property="og:type" content="website"/> <meta property="og:image" content="https://socialmediastrategiessummit.com/assets/client_files/images/2023/M277 Social Share.jpg"/>  <meta name="twitter:card" content="summary"> <meta name="twitter:url" content="https://socialmediastrategiessummit.com/virtual-conference-october-2024/speakers/speaker/"> <meta name="twitter:title" content="Speaker"> <meta name="twitter:description" content="Hear real-world case studies and inspiration led by senior-level executives in our social media marketing courses. Fuel your social media marketing plan and increase engagement through strategic content creation, video, social media analytics, and paid media."> <meta name="twitter:image" content="https://socialmediastrategiessummit.com/assets/client_files/images/2023/M277 Social Share.jpg">  <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.7/css/bootstrap.min.css" integrity="sha384-BVYiiSIFeK1dGmJRAkycuHAHRg32OmUcww7on3RYdg4Va+PmSTsz/K68vbdEjh4u" crossorigin="anonymous">  <link rel="stylesheet" href="/assets/templates/smss/css/ionicons.min.css">  <link rel="stylesheet" href="/assets/templates/smss/css/owl.carousel.css"> <link rel="stylesheet" href="/assets/templates/smss/css/owl.theme.css"> <link rel="stylesheet" href="/assets/templates/smss/css/jquery.fancybox.css">  <link rel="stylesheet" href="/assets/templates/smss/css/main-2022.css?v=15"> <link rel="stylesheet" href="/assets/templates/smss/css/buttons-2022.css?v=11"> <link rel="stylesheet" href="/assets/templates/smss/css/agenda2022.css?v=11"> <link rel="stylesheet" href="/assets/templates/smss/css/social-likes_flat.css"> <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.4.0/css/font-awesome.min.css"> <link rel="stylesheet" href="/assets/templates/digital-summit/css/font-awesome.brands.css">  <link rel="stylesheet" href="/assets/templates/smss/css/responsive-2022.css?v=86">   <script src="/assets/templates/smss/js/vendor/modernizr-2.6.2.min.js"></script>  <script src="//ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js"></script>  <script src="/assets/templates/smss/js/owl.carousel.min.js" defer></script>  <script src="/assets/templates/smss/js/bootstrap.min.js"></script> <script src="/assets/templates/smss/js/social-likes.min.js"></script>  <script src="/assets/templates/smss/js/slider.js" defer></script> <script src="/assets/templates/smss/js/jquery.fancybox.js" defer></script>   <script> window.lpTag=window.lpTag||{};if(typeof window.lpTag._tagCount==='undefined'){window.lpTag={site:'71060744'||'',section:lpTag.section||'',autoStart:lpTag.autoStart===false?false:true,ovr:lpTag.ovr||{},_v:'1.6.0',_tagCount:1,protocol:'https:',events:{bind:function(app,ev,fn){lpTag.defer(function(){lpTag.events.bind(app,ev,fn);},0);},trigger:function(app,ev,json){lpTag.defer(function(){lpTag.events.trigger(app,ev,json);},1);}},defer:function(fn,fnType){if(fnType==0){this._defB=this._defB||[];this._defB.push(fn);}else if(fnType==1){this._defT=this._defT||[];this._defT.push(fn);}else{this._defL=this._defL||[];this._defL.push(fn);}},load:function(src,chr,id){var t=this;setTimeout(function(){t._load(src,chr,id);},0);},_load:function(src,chr,id){var url=src;if(!src){url=this.protocol+'//'+((this.ovr&&this.ovr.domain)?this.ovr.domain:'lptag.liveperson.net')+'/tag/tag.js?site='+this.site;}var s=document.createElement('script');s.setAttribute('charset',chr?chr:'UTF-8');if(id){s.setAttribute('id',id);}s.setAttribute('src',url);document.getElementsByTagName('head').item(0).appendChild(s);},init:function(){this._timing=this._timing||{};this._timing.start=(new Date()).getTime();var that=this;if(window.attachEvent){window.attachEvent('onload',function(){that._domReady('domReady');});}else{window.addEventListener('DOMContentLoaded',function(){that._domReady('contReady');},false);window.addEventListener('load',function(){that._domReady('domReady');},false);}if(typeof(window._lptStop)=='undefined'){this.load();}},start:function(){this.autoStart=true;},_domReady:function(n){if(!this.isDom){this.isDom=true;this.events.trigger('LPT','DOM_READY',{t:n});}this._timing[n]=(new Date()).getTime();},vars:lpTag.vars||[],dbs:lpTag.dbs||[],ctn:lpTag.ctn||[],sdes:lpTag.sdes||[],ev:lpTag.ev||[]};lpTag.init();}else{window.lpTag._tagCount+=1;} </script>  <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@id": "https://socialmediastrategiessummit.com/", "name": "Social Media Strategies Summit" } }, { "@type": "ListItem", "position": 2, "item": { "@id": "https://socialmediastrategiessummit.com/virtual-conference-october-2024/", "name": "Corporate Oct 2024" } }, { "@type": "ListItem", "position": 3, "item": { "@id": "https://socialmediastrategiessummit.com/virtual-conference-october-2024/speakers/", "name": "Speakers" } }, { "@type": "ListItem", "position": 4, "item": { "@id": "https://socialmediastrategiessummit.com/virtual-conference-october-2024/speakers/speaker/", "name": "Speaker" } } ] } </script> <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Corporation", "@id" : "https://gsmiweb.com", "legalName" : "Global Strategic Management Institute", "description" : "GSMI is a conference production company based in San Diego and San Francisco, with a footprint in over 100 countries.", "url" : "https://gsmiweb.com", "telephone" : "8884094418", "address" : { "@type" : "PostalAddress", "streetAddress" : "1501 India St. #103-60", "addressLocality" : "San Diego", "postalCode" : "92101", "addressCountry" : "United States" }, "logo" : "https://gsmiweb.com/assets/images/gsmi.png", "sameAs" : [ "https://www.facebook.com/GSMIweb/", "https://twitter.com/GSMIonline/", "https://www.linkedin.com/company/global-strategic-management-institute/", "https://www.youtube.com/user/gsmivideo" ] } </script> <style media="screen"> #call-to-action { background-color: #086fb7; } .section-title h1 { color: #176dbd; } h2, .section-title h2 { color: #176dbd; } .speaker-name a { color: #176dbd!important; } .hero h2 { color: #ffffff; } </style>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-M3567K');</script>  <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit-corporatefeb2024"></script> </head> <body> <header> <div class="container">  <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-M3567K" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="top-bar" class="navbar-fixed-top animated-header"> <div class="container header-container"> <div class="navbar-header">  <button type="button" class="navbar-toggle" data-toggle="collapse" data-target=".navbar-collapse"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button>   <div class="navbar-brand" style=""> <a href="virtual-conference-october-2024/"><img src="assets/client_files/images/2024/smss-nav-corp-oct-2024.png" alt="logo" id="header-logo" class="desktop-logo"></a> </div>  </div>  <nav class="navbar navbar-collapse navbar-expand-sm navbar-right"> <div class="main-menu"> <ul class="nav navbar-nav navbar-right"> <li class=" dropdown menu0"><a href="javascript:showMenu(0)"><span><i class="fa fa-angle-down"></i> Summit</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="virtual-conference-october-2024/summit/agenda-at-a-glance/">Social Media Agenda</a></li> <li class="menu-item"><a href="/virtual-conference-october-2024/summit/agenda-at-a-glance/#page=page-1">Pre-Summit Workshops</a></li> <li class="menu-item"><a href="virtual-conference-october-2024/summit/attendee-faq.html">Attendee FAQ</a></li> <li class="menu-item menu-highlight"><a href="virtual-conference-october-2024/summit/download-the-program.html">Download the Program</a></li> </ul> </div> </li><li class=" dropdown menu1"><a href="javascript:showMenu(1)"><span><i class="fa fa-angle-down"></i> Sponsor</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="virtual-conference-october-2024/sponsor/why-sponsor-an-smssummit-virtual-event.html">Become a Sponsor</a></li> <li class="menu-item"><a href="virtual-conference-october-2024/sponsor/smssummit-sponsors-and-partners.html">SMSsummit Sponsors and Partners</a></li> <li class="menu-item"><a href="virtual-conference-october-2024/sponsor/partner-with-us.html">Become a Media Partner</a></li> </ul> </div> </li><li class=" dropdown menu2"><a href="javascript:showMenu(2)"><span><i class="fa fa-angle-down"></i> Speakers</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="virtual-conference-october-2024/speakers/presenting-thought-leaders/">Summit Speakers</a></li> <li class="menu-item"><a href="virtual-conference-october-2024/speakers/apply-to-speak.html">Apply to Speak</a></li> </ul> </div> </li><li><a href="virtual-conference-october-2024/pricing.html"><span>Pricing</span></a> </li><li class=" dropdown menu4"><a href="javascript:showMenu(4)"><span><i class="fa fa-angle-down"></i> Contact</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="virtual-conference-october-2024/contact/contact-us.html">Contact Us</a></li> <li class="menu-item"><a href="virtual-conference-october-2024/sponsor/why-sponsor-an-smssummit-virtual-event.html">Sponsor</a></li> <li class="menu-item"><a href="virtual-conference-october-2024/speakers/apply-to-speak.html">Become a Speaker</a></li> </ul> </div> </li> </ul> </div> </nav>  </div> </div> <div class="header-inner" style="max-width:1280px; border-bottom: 0;"> <div class="speaker-page-photo-column"> <div style="text-align: center; width: 100%;"> <div style="width: 100%; margin: 0 auto;"><img src="/assets/components/phpthumbof/cache/Rachel%20Karten.6759200b2731648c30eaeac1ca070cb1.9f9f0ebb0a88081570c6addc998620a2.jpg" style="max-width:100%; border-radius: 18px; margin: 0 auto; width: 300px; height: auto;"> </div> </div> </div> <div class="main-content speaker-page-bio-column"> <div class="flex-container" style="justify-content: flex-start;"> <div class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Rachel Karten</h1> <span class="inner-sub">Social Media Consultant<br></span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/MK-Newsletter-Banner-Options3.3ebe1d9c4a49f2bd6a8273f837c87065.ae5a8922ca58ad74e3dd85f793475269.jpg" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Rachel Karten is a social media consultant and author of the industry newsletter Link in Bio. She has worked in social media for over 10 years and previously led the social media team at Bon Appétit and Epicurious. With Karten at the helm the social team garnered much praise and won both a social Webby Award and a prestigious National Magazine Award for best social. Since leaving Condé Nast in 2020, Karten has been consulting on social media strategies for brands like CAVA, west elm, and many more. Her newsletter Link in Bio has over 50,000 subscribers and is a top 10 business newsletter on Substack.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Rachel Karten’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 1:45 p.m.–2:30 p.m. PT — Thursday, October 24, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/virtual-conference-october-2024/summit/agenda-at-a-glance/1/145-p.m,230-p.m.-pt.html" >Panel: Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms</a></h3> <p>In today's digital landscape, brands must be prepared to manage crises, navigate customer dissatisfaction, and respond to negative sentiment on social platforms. This session will explore how leading companies handle such challenges, sharing insights into decision-making frameworks, cross-functional collaboration, and best practices for crisis management. Panelists will discuss how to balance the need for rapid response with thoughtful, strategic action, all while maintaining the well-being of your social media team. Learn how to safeguard your brand’s reputation and effectively serve your customers even in the toughest situations.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Develop decision-making frameworks for determining when and how to respond to negativity online.</li> <li>Explore cross-functional collaboration strategies to ensure the right teams are involved in crisis response.</li> <li>Understand the importance of governance policies and regular audits of your social media crisis plan.</li> <li>Discover escalation best practices and the key roles within a crisis response team.</li> <li>Gain insights into social listening tools that can inform and improve your crisis management strategies.</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="virtual-conference-october-2024/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#630a0d050c23100c000a020f0e06070a02101711021706040a061010160e0e0a174d000c0e"><span class="__cf_email__" data-cfemail="7c15121a133c0f131f151d10111918151d0f080e1d08191b15190f0f0911111508521f1311">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="virtual-conference-october-2024/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="virtual-conference-october-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>