Google Marketing Platform - Unified Advertising and Analytics

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href="https://about.google/commitments/racialequity/" target="_blank" rel="nofollow noreferrer noopener"> See how. </a> </p> </div> <main class="gmp-page gmp-page--no-newsletter"> <section class="gmp-section gmp-mb-l"> <div class="hero-landing"> <div class="hero-landing__background hero-landing__overview"> <div class="gmp-banner gmp-overview-hero"> <picture> <source media="(max-width: 640px)" srcset="https://lh3.googleusercontent.com/WixXENNyNh4cWeORFaXIuEiyuAkfYGmuGvVKE76B-aIH-0tVb1wqeimGHvw5vLkBvtaufpXocsi8G-gbLkrLxMXkEpEzwKdEjayzbGEGIwY7N-BD9w=s480 1x, https://lh3.googleusercontent.com/ywjRSCy92Z1tlubuEQy5Y5FSQBWDjb88LBosM3TZE2f312YY7QUOcqGWMaF16FfJxtckvhZeiFkSlTm41w8hd4BcXLe6RX7CoHZK3qBDFPykd06yD9VN=s960 2x"> <source media="(min-width: 641px)" srcset="https://lh3.googleusercontent.com/KWN57FdsV14gg-DtL97jCSdSfd8Y1Hzr5DD01uGP1dF_XR2lJ3EUIu75oeQUOYUmxJcDr4SZ04DmOO6TuaG5P1shLAKNVXFaRPN5Imtq4y0nb2RCUQ=s1500 1x, https://lh3.googleusercontent.com/2Pb3wHw79Jh0XwQHd3EsmTvsTIwtavBUs5TX7p9MkkHm2A7JIxfeK7BdQkppBsq_s68QfyI1ypM0NewZp4sTovtjkMZBI2d_w4G_hQEQE5JkBiKIyMo=s3000 2x"> <img src="https://lh3.googleusercontent.com/KWN57FdsV14gg-DtL97jCSdSfd8Y1Hzr5DD01uGP1dF_XR2lJ3EUIu75oeQUOYUmxJcDr4SZ04DmOO6TuaG5P1shLAKNVXFaRPN5Imtq4y0nb2RCUQ=s1500" alt="Faster, smarter marketing" class="gmp-no-grab hero-landing__image"> </picture> </div> </div> <div class="hero-landing__content"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--12 h-c-grid__col--align-middle"> <h1 class="h-c-headline h-c-headline--display-two h-has-bottom-margin"> Faster, smarter marketing </h1> <h2 class="h-c-headline h-c-headline--four">Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.</h2> <a data-g-event="home" data-g-action="sign in cta" data-g-label="hero" href="https://marketingplatform.google.com/home" class="h-c-button h-c-button--primary" title="Sign in to Google Marketing Platform" target="_blank" rel="nofollow noreferrer noopener" ><div class="gmp-link__content gmp-link__content--cta-btn"> <span>Sign in to Google Marketing Platform</span> <svg role="img" class="gmp-link__icon gmp-link__icon--arrow gmp-link__icon--white h-c-icon h-c-icon--arrow-external" aria-label="Sign in to Google Marketing Platform icon"> <title>Sign in to Google Marketing Platform</title> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#mi-arrow-forward"></use> </svg> </div></a> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> Easy-to-use tools for small businesses </h3> <div class="h-u-mb-std two-column-tout__description"> <p>Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.</p> </div> <a data-g-event="home" data-g-action="see small business solutions" data-g-label="easy to use tools for small businesses" href="/about/small-business/" title="See small-business solutions" class="h-c-link h-c-link--internal gmp-link" >See small-business solutions</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image text-center"> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/yKeLHXJ0hIuWCaiqkXH1EXmkfeG-aeKprCe57OPOALEK29RaQ7VHc6BWzLpqrVaZ76k0mVby9C4PO667l5xu7SoczTB6NHTy3NcSNA=s480 1x, https://lh3.googleusercontent.com/zY3CHsOfCoAgFUY7vnXAqsDFqXg43cyp-0rjl2wja1XJz6tT4YAhWRPoWdFzemE23dKZlSyMQXcR51IjTZo_sQqBBJCJe0Wlx44p8g=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/m7DeEw75pWuAyJKOAQ2n0cCwyw0AdYeRBISqnVI4ZTAYjLtEGD3CyRy_i_0BQu3Fra2N_qeizA7zKYVFfBqifuwVNV_CYUxhIp8VO54=s1500 1x, https://lh3.googleusercontent.com/3Obh_6pdqf49IZBncFJd_-mcVmF5-PgtejBFSmzK8S1OxD4AZMIbQm33z3eob8jwBr0KezXBlr_PJzH4pKQYqDWmcpn3FW-5HE7pqw=s3000 2x"> <img src="https://lh3.googleusercontent.com/m7DeEw75pWuAyJKOAQ2n0cCwyw0AdYeRBISqnVI4ZTAYjLtEGD3CyRy_i_0BQu3Fra2N_qeizA7zKYVFfBqifuwVNV_CYUxhIp8VO54=s1500" alt="Easy-to-use tools for small businesses" class='gmp-no-grab '> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-xl"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col-l--order-2 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> Advanced solutions for large enterprises </h3> <div class="h-u-mb-std two-column-tout__description"> <p>Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions.</p> </div> <a data-g-event="home" data-g-action="see enterprise solutions" data-g-label="advanced solutions for large enterprises" href="/about/enterprise/" title="See enterprise solutions" class="h-c-link h-c-link--internal gmp-link" >See enterprise solutions</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col-l--order-1 h-c-grid__col--align-middle"> <div class="two-column-tout__image text-center"> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/V-CTn0Cuh6ItWqXIg-R0Br6oxKH_461IHSnnY2qQL8bP1Fuka77QMPp-PR-FXW-_XkrW_NAe6Jr2YH5SApiyN5PDRSqPJoWURdxp2cw=s480 1x, https://lh3.googleusercontent.com/OuOnoIYlQNNUfX1LXp5zym36Fdob1WxHZ237yX9myfMou4g2zI4SVKMN_sUNnaB1V17EwcGvTW2ydOtTcLU37NDjVL_Nt_wBxAobERg=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/pTC-oOQsmoZbaizIuCBTWsnGAozgRV_gJcdURFGTpjhI1Stu_EiB2wR5y0gyt_1t1d2Y2Lo3_SnANMgLITxXtto38otuQU7WGa-ZTA=s1500 1x, https://lh3.googleusercontent.com/3_THrEE2jwx7wgkxJ2wCx1EN7Mgd2ajWnINgI6V9gyruAe7J_U05MKQBPKaOdXI_zuQ_yMQ055PDZ2za3N6ejbbqH6hBmSxZqb45Bg=s3000 2x"> <img src="https://lh3.googleusercontent.com/pTC-oOQsmoZbaizIuCBTWsnGAozgRV_gJcdURFGTpjhI1Stu_EiB2wR5y0gyt_1t1d2Y2Lo3_SnANMgLITxXtto38otuQU7WGa-ZTA=s1500" alt="Advanced solutions for large enterprises" class='gmp-no-grab '> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="color-bar"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-l--8 h-c-grid__col-l--offset-2 h-c-grid__col--align-middle"> <div class="color-bar__icon color-bar__icon--green "></div> <h3 class="h-c-headline h-c-headline--two color-bar__quote"> <span>Our Adidas teams </span> <span class="color-bar__highlight color-bar__highlight--green">work together in one environment</span><span> where we can see audience insights, what creative we’re running and where, how it’s performing, and make changes almost in real time.</span> </h3> <p class="color-bar__credit"> <span class="color-bar__author">Chris Murphy</span>, Head of Digital Experience, Adidas </p> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-xl"> <div class="gmp-section-header"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col"> <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Integrated solutions for every marketer.</h3> </div> </div> </div> </div> <div class="h-c-page"> <div class="product-tout product-tout--narrow"> <div class="product-tout__content"> <div class="product-tout__icon"> <picture> <svg id="analytics_icon_svg" data-name="analytics_icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 48 48" alt="" role="img" aria-label="analytics icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_analytics</title> <path class="yellow-1" d="M45.26,41.65a5.85,5.85,0,0,1-6.54,5.84,6,6,0,0,1-5.12-6.08V6.59A6,6,0,0,1,38.73.51a5.85,5.85,0,0,1,6.53,5.84Z"/><path class="yellow-2" d="M8.57,35.88a5.83,5.83,0,1,1-5.83,5.83A5.83,5.83,0,0,1,8.57,35.88ZM23.91,18.21a6,6,0,0,0-5.67,6.13V40c0,4.25,1.87,6.83,4.61,7.38a5.84,5.84,0,0,0,7-5.74V24.07A5.85,5.85,0,0,0,23.91,18.21Z"/> </svg> </picture> </div> <div class="product-tout__copy"> <h4 class="h-c-headline product-tout__headline">Analytics</h4> <p class="h-c-headline h-c-headline--four">Understand your customers so you can deliver better experiences.</p> </div> <div class="product-tout__link"> <a data-g-event="home" data-g-action="featured product: analytics: learn more" data-g-label="product tiles" href="/about/analytics/" title="Learn more about Analytics" class="h-c-link h-c-link--internal gmp-link" >Learn more about Analytics</a> </div> </div> <div class="product-tout__image"> <img alt="Analytics" srcset="https://lh3.googleusercontent.com/Lo6CzvPOlhzBI84eXlknlOuPdgC7a80P-I54_0gMe1SZTw5I5TQ9kpIqIm48VN7vTJJ7nvY_vvlmLenyVgX6N6IkR2GtsIBabVUeVQ=s768 1x, https://lh3.googleusercontent.com/oYCR6jZD0z5t5k42R_ufIe6bKA3ipYXRMG15sb9xSPx10Y3N9orBt-taAfe2qVmi-LsGms2U_Ji-wfdHBoepL9BdGF123FJZF2pn=s1536 2x" src="https://lh3.googleusercontent.com/Lo6CzvPOlhzBI84eXlknlOuPdgC7a80P-I54_0gMe1SZTw5I5TQ9kpIqIm48VN7vTJJ7nvY_vvlmLenyVgX6N6IkR2GtsIBabVUeVQ=s768" class="gmp-no-grab "> </div> </div> </div> <div class="product-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap product-card-grid__wrap--narrow"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="carousel-tile" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item product-card product-card--hide-for-large"> <a data-g-event="home" data-g-action="product tile: analytics" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/about/analytics/" > <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="analytics_icon_svg" data-name="analytics_icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 48 48" alt="" role="img" aria-label="analytics icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_analytics</title> <path class="yellow-1" d="M45.26,41.65a5.85,5.85,0,0,1-6.54,5.84,6,6,0,0,1-5.12-6.08V6.59A6,6,0,0,1,38.73.51a5.85,5.85,0,0,1,6.53,5.84Z"/><path class="yellow-2" d="M8.57,35.88a5.83,5.83,0,1,1-5.83,5.83A5.83,5.83,0,0,1,8.57,35.88ZM23.91,18.21a6,6,0,0,0-5.67,6.13V40c0,4.25,1.87,6.83,4.61,7.38a5.84,5.84,0,0,0,7-5.74V24.07A5.85,5.85,0,0,0,23.91,18.21Z"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Analytics</h4> <p class="h-c-tile__description">Understand your customers so you can deliver better experiences.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="home" data-g-action="product tile: tag manager" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/about/tag-manager/" > <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="tag-manager_icon_svg" data-name="tag-manager_icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 48 48" alt="" role="img" aria-label="tag-manager icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_tag-manager</title> <polygon class="blue-11" points="28.1 45.74 19.93 37.56 37.48 19.83 45.8 28.15 28.1 45.74"/><path class="blue-12" d="M28.16,10.51,19.84,2.19,2.2,19.83a5.88,5.88,0,0,0,0,8.32L19.84,45.79,28,37.59,14.67,24Z"/><path class="blue-11" d="M45.8,19.83,28.16,2.19a5.88,5.88,0,0,0-8.32,8.32L37.49,28.15a5.88,5.88,0,0,0,8.32-8.32Z"/><circle class="blue-13" cx="23.94" cy="41.7" r="5.83" transform="translate(-22.48 29.14) rotate(-45)"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Tag Manager</h4> <p class="h-c-tile__description">Manage all your tags without editing code.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="home" data-g-action="product tile: campaign manager 360" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/about/campaign-manager-360/" > <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="campaign-manager_icon_svg" data-name="campaign-manager_icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 48 48" alt="" role="img" aria-label="campaign-manager icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_campaign-manager</title> <path d="m20.68 34.6a4.75 4.75 0 0 1 -6.74 0l-7.12 7.11a14.93 14.93 0 0 0 21.1-21.1l-7.12 7.12a5 5 0 0 1 -.12 6.87z" fill="#34a853"/><path d="m34.66 20.61a4.9 4.9 0 0 1 -6.87 0l-7.12 7.12a14.93 14.93 0 0 0 21.1-21.1l-7.12 7.12a4.9 4.9 0 0 1 0 6.87z" fill="#5bb974"/><path d="m41.9 6.63a14.93 14.93 0 0 0 -21.1 21.1l7.12-7.12a4.77 4.77 0 0 1 6.74-6.74 5.12 5.12 0 0 0 7.24-7.24z" fill="#1e8e3e"/><path d="m27.92 20.61a14.93 14.93 0 0 0 -21.1 21.1 5.5 5.5 0 0 0 7.74 0c2.12-2.12 1.62-5-.5-7.12a4.77 4.77 0 0 1 6.74-6.74 5 5 0 1 0 7.49-6.74 1.72 1.72 0 0 0 -.37-.5z" fill="#5bb974"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Campaign Manager 360</h4> <p class="h-c-tile__description">Get a complete view of all your digital media campaigns.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="home" data-g-action="product tile: display and video 360" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/about/display-video-360/" > <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="display-video-360_icon_svg" data-name="display-video-360_icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 48 48" alt="" role="img" aria-label="display-video-360 icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_display-video-360</title> <path class="green-1" d="M36.6,19.06a5.81,5.81,0,1,1,5.81,10.06L12.14,46.55A5.81,5.81,0,1,1,6.33,36.49Z"/><path class="green-2" d="M14.85,6.63a5.8,5.8,0,0,0-7-5.7A6,6,0,0,0,3.28,6.84V41.46l11.56.21Z"/><path class="green-3" d="M36.73,29.14A6.08,6.08,0,0,0,44.66,27a5.76,5.76,0,0,0-2.07-7.93L12.12,1.61a5.74,5.74,0,0,0-8,2.15A5.78,5.78,0,0,0,6.25,11.7Z"/><path class="green-1" d="M42.39,29.18,14.84,44.57V31.35L36.7,19.16a6,6,0,0,1,8.54,3.18A5.8,5.8,0,0,1,42.39,29.18Z"/><circle class="green-4" cx="9.07" cy="41.75" r="5.78"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Display & Video 360</h4> <p class="h-c-tile__description">Reach today’s always-connected audiences wherever they are.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="home" data-g-action="product tile: search ads 360" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/about/search-ads-360/" > <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="search-ads-360_icon_svg" data-name="search-ads-360_icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 48 48" alt="" role="img" aria-label="search-ads-360 icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_search-ads-360</title> <path class="blue-1" d="M45.34,37.54l-6.92-7-7.89,8,6.92,7a5.55,5.55,0,0,0,7.89,0A5.66,5.66,0,0,0,45.34,37.54Z"/><path class="blue-2" d="M35.57,6.86A20.23,20.23,0,0,0,7,6.86H7A20.23,20.23,0,0,0,35.57,35.47h0A20.23,20.23,0,0,0,35.57,6.86ZM27.62,27.52h0A9,9,0,0,1,14.9,14.81h0A9,9,0,0,1,27.62,27.52Z"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Search Ads 360</h4> <p class="h-c-tile__description">Get real-time data and unified insights for your search campaigns.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> </ul> <div class="h-c-carousel__paginate glue-pagination-previous"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-previous data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-left" alt> <use xlink:href="#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> <div class="h-c-carousel__paginate glue-pagination-next"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-next 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