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class="globalnav-link-text">iPad</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - iphone" class=" globalnav-item globalnav-item-iphone globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/me/iphone/" data-globalnav-item-name="iphone" data-topnav-flyout-trigger-compact="true" data-analytics-title="iphone" data-analytics-element-engagement="hover - iphone" aria-label="iPhone" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-iphone"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 38 44" width="38" xmlns="http://www.w3.org/2000/svg"><path d="m32.7129 22.3203h3.48c-.023-1.119-.691-1.857-1.693-1.857-1.008 0-1.711.738-1.787 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.848-1.266-2.848-3.264 0-1.986 1.113-3.275 2.848-3.275 1.705 0 2.742 1.213 2.742 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class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/me/buy/" data-globalnav-item-name="where-to-buy" data-topnav-flyout-trigger-compact="true" data-analytics-title="where to buy" data-analytics-element-engagement="hover - where to buy" aria-label="Where to Buy" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-where-to-buy"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 75 44" width="75" xmlns="http://www.w3.org/2000/svg"><path d="m69.7295 28.2349v-.861c.123.023.281.029.422.029.58 0 .896-.275 1.16-1.037l.117-.375-2.338-6.322h1.09l1.735 5.197h.093l1.729-5.197h1.072l-2.467 6.703c-.539 1.465-1.043 1.898-2.162 1.898-.135 0-.31-.012-.451-.035zm-1.646-2.25h-.96v-.99h-.094c-.317.703-.99 1.101-1.957 1.101-1.418 0-2.156-.843-2.156-2.338v-4.089h1.007v3.843c0 1.137.422 1.664 1.43 1.664 1.113 0 1.723-.662 1.723-1.769v-3.738h1.007zm-9.378-.932c1.272 0 1.94-.515 1.94-1.494 0-.978-.692-1.476-2.04-1.476h-1.986v2.97zm-2.086-3.879h1.688c1.277 0 1.927-.457 1.927-1.353 0-.861-.609-1.359-1.658-1.359h-1.957zm-1.055 4.811v-8.455h3.235c1.553 0 2.502.814 2.502 2.109 0 .879-.645 1.676-1.459 1.823v.093c1.154.147 1.887.938 1.887 2.057 0 1.488-1.067 2.373-2.866 2.373zm-6.195-3.158c0-1.5-.674-2.362-1.869-2.362-1.196 0-1.87.862-1.87 2.362 0 1.494.674 2.361 1.87 2.361 1.195 0 1.869-.867 1.869-2.361zm-4.782 0c0-2.033 1.114-3.27 2.913-3.27 1.798 0 2.912 1.237 2.912 3.27 0 2.027-1.114 3.269-2.912 3.269-1.799 0-2.913-1.242-2.913-3.269zm-2.615-4.793v1.635h1.406v.843h-1.406v3.575c0 .744.281 1.06.937 1.06.182 0 .281-.006.469-.023v.849c-.199.035-.393.059-.592.059-1.301 0-1.822-.481-1.822-1.688v-3.832h-1.02v-.843h1.02v-1.635zm-11.219 4.271h3.481c-.024-1.119-.692-1.857-1.693-1.857-1.008 0-1.711.738-1.788 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.847-1.265-2.847-3.263 0-1.987 1.113-3.276 2.847-3.276 1.705 0 2.742 1.213 2.742 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data-topnav-flyout-label="Search apple.com" data-analytics-title="open - search field" class="globalnav-item globalnav-search"><a role="button" id="globalnav-menubutton-link-search" href="/me/search" data-topnav-flyout-trigger-regular="true" data-topnav-flyout-trigger-compact="true" aria-label="Search apple.com" data-analytics-title="open - search field" class="globalnav-link globalnav-link-search"><span class="globalnav-image-regular"><svg xmlns="http://www.w3.org/2000/svg" width="15px" height="44px" viewBox="0 0 15 44"> <path d="M14.298,27.202l-3.87-3.87c0.701-0.929,1.122-2.081,1.122-3.332c0-3.06-2.489-5.55-5.55-5.55c-3.06,0-5.55,2.49-5.55,5.55 c0,3.061,2.49,5.55,5.55,5.55c1.251,0,2.403-0.421,3.332-1.122l3.87,3.87c0.151,0.151,0.35,0.228,0.548,0.228 s0.396-0.076,0.548-0.228C14.601,27.995,14.601,27.505,14.298,27.202z M1.55,20c0-2.454,1.997-4.45,4.45-4.45 c2.454,0,4.45,1.997,4.45,4.45S8.454,24.45,6,24.45C3.546,24.45,1.55,22.454,1.55,20z"/> </svg> </span><span class="globalnav-image-compact"><svg height="48" viewBox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m16.2294 29.9556-4.1755-4.0821a6.4711 6.4711 0 1 0 -1.2839 1.2625l4.2005 4.1066a.9.9 0 1 0 1.2588-1.287zm-14.5294-8.0017a5.2455 5.2455 0 1 1 5.2455 5.2527 5.2549 5.2549 0 0 1 -5.2455-5.2527z"/></svg></span></a><div id="globalnav-submenu-search" aria-labelledby="globalnav-menubutton-link-search" class="globalnav-flyout globalnav-submenu"><div class="globalnav-flyout-scroll-container"><div class="globalnav-flyout-content globalnav-submenu-content"><form action="/me/search" method="get" class="globalnav-searchfield"><div class="globalnav-searchfield-wrapper"><input placeholder="Search apple.com" aria-label="Search apple.com" autocorrect="off" autocapitalize="off" autocomplete="off" spellcheck="false" class="globalnav-searchfield-input"/><input id="globalnav-searchfield-src" type="hidden" name="src" value/><input type="hidden" name="type" value/><input type="hidden" 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</div> <div id="scroll-gallery-feature-cards" data-scroll-gallery-feature-cards data-scroll-gallery data-analytics-gallery-id="get to know iphone gallery" aria-label="Get to know iPhone gallery" class="gallery gallery-align-start gallery-feature-cards " data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="card-set" role="list"> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="cutting-edge cameras" data-ac-gallery-item data-staggered-item> <div id="feature-card-2" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Cutting-Edge Cameras</p> <p class="typography-card-headline feature-card-headline">Picture your best <br />photos and videos.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-camera-1" class="overview-consider-camera feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_xlarge.jpg" onload="__lp(event)" alt="A medium shot of a 20-something man facing the right side. Light illuminates one side of his face, bringing out dramatic detail and highlights."> </picture> <noscript> <picture class="overview-consider-camera feature-card-image"> <source srcset="/v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_small.jpg, /v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_medium.jpg, /v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_large.jpg, /v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_xlarge.jpg, /v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_xlarge.jpg" alt="A medium shot of a 20-something man facing the right side. Light illuminates one side of his face, bringing out dramatic detail and highlights."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="cutting-edge cameras modal" data-modal-class="feature-card-modal advanced-cameras" data-modal-close-label="Close advanced cameras section" data-modal-id="feature-card-modal-advanced-cameras" data-modal-scroll-group-name="feature-card-modal-advanced-cameras"> <div id="modal-content-advanced-cameras" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Cutting-Edge Cameras</h3> <h4 class="typography-modal-headline modal-headline">Picture your best<br />photos and videos.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Stunning made simple.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want to take the perfect shot in record time? Our latest models have Camera Control, giving you an easier way to quickly access camera tools.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-camera-modal-simple-1" class="overview-consider-modals-camera-modal-simple responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_large.jpg" onload="__lp(event)" alt="Thumb pressed against Camera Control button on the side of iPhone 16 Pro, revealing Zoom tool on the edge of the screen."> </picture> <noscript> <picture class="overview-consider-modals-camera-modal-simple responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_large.jpg" alt="Thumb pressed against Camera Control button on the side of iPhone 16 Pro, revealing Zoom tool on the edge of the screen."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Make movies like the movies.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture striking slo‑mo shots in 4K 120 fps Dolby Vision on iPhone 16 Pro — every frame looks incredible.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-camera-modal-movies-1" class="overview-consider-modals-camera-modal-movies responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_large.jpg" onload="__lp(event)" alt="Smooth video of a man running recorded in Action mode."> </picture> <noscript> <picture class="overview-consider-modals-camera-modal-movies responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_large.jpg" alt="Smooth video of a man running recorded in Action mode."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Keep on zoomin’.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-camera-modal-zoom-1" class="overview-consider-modals-camera-modal-zoom responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_large.jpg" onload="__lp(event)" alt="A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots."> </picture> <noscript> <picture class="overview-consider-modals-camera-modal-zoom responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_large.jpg" alt="A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - cutting-edge cameras" data-analytics-click="prop3:open modal - cutting-edge cameras" aria-label="Learn more about the advanced cameras on iPhone."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="chip and battery life" data-ac-gallery-item data-staggered-item> <div id="feature-card-3" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Chip and Battery Life</p> <p class="typography-card-headline feature-card-headline">Fast that lasts.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-battery-1" class="overview-consider-battery feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_xlarge.jpg" onload="__lp(event)" alt="A18 Pro chip."> </picture> <noscript> <picture class="overview-consider-battery feature-card-image"> <source srcset="/v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_small.jpg, /v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_medium.jpg, /v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_large.jpg, /v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_xlarge.jpg, /v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_xlarge.jpg" alt="A18 Pro chip."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="chip and battery life modal" data-modal-class="feature-card-modal chip-battery" data-modal-close-label="Close battery section" data-modal-id="feature-card-modal-chip-battery" data-modal-scroll-group-name="feature-card-modal-chip-battery"> <div id="modal-content-chip-battery" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Chip and Battery Life</h3> <h4 class="typography-modal-headline modal-headline">Fast that lasts.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Super-smart, super-speedy Apple silicon.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone chips enhance everything you do. Our latest chips power advanced photo features like latest-generation Photographic Styles, and enable AAA gaming.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-chip-battery-modal-supersmart-1" class="overview-consider-modals-chip-battery-modal-supersmart responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_large.jpg" onload="__lp(event)" alt="A horizontal iPhone 16 Pro displays a scene from the Infinity Nikki video game."> </picture> <noscript> <picture class="overview-consider-modals-chip-battery-modal-supersmart responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_large.jpg" alt="A horizontal iPhone 16 Pro displays a scene from the Infinity Nikki video game."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Long-lasting battery life? 100%.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 33 hours of video on iPhone 16 Pro Max.<sup class="footnote footnote-number"><a href="#footnote-1" aria-label=" 1" data-modal-close>1</a></sup></p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-chip-battery-modal-battery-1" class="overview-consider-modals-chip-battery-modal-battery responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_large.jpg" onload="__lp(event)" alt="Static screen of scene from Apple+ series, Dark Matter."> </picture> <noscript> <picture class="overview-consider-modals-chip-battery-modal-battery responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_large.jpg" alt="Static screen of scene from Apple+ series, Dark Matter."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Made for 5G.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy"><br />iPhone + 5G = a superfast experience.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label=" 2" data-modal-close>2</a></sup> And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-chip-battery-modal-5g-1" class="overview-consider-modals-chip-battery-modal-5g responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_large.jpg" onload="__lp(event)" alt="A graphic representation of 5G."> </picture> <noscript> <picture class="overview-consider-modals-chip-battery-modal-5g responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_large.jpg" alt="A graphic representation of 5G."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Power. Fully. Fast.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Snap on a new MagSafe Charger.<sup class="footnote footnote-number"><a href="#footnote-3" aria-label=" 3" data-modal-close>3</a></sup> Or plug in a USB‑C Power Adapter. iPhone 15 and later also have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad.<sup class="footnote footnote-number"><a href="#footnote-4" aria-label=" 4" data-modal-close>4</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-chip-battery-modal-power-1" class="overview-consider-modals-chip-battery-modal-power responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_large.jpg" onload="__lp(event)" alt="A birds-eye view of AirPods Pro, iPhone 15 and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable."> </picture> <noscript> <picture class="overview-consider-modals-chip-battery-modal-power responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_large.jpg" alt="A birds-eye view of AirPods Pro, iPhone 15 and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - chip and battery life" data-analytics-click="prop3:open modal - chip and battery life" aria-label="Learn more about the performance and battery life of iPhone. "> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="innovation" data-ac-gallery-item data-staggered-item> <div id="feature-card-4" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Innovation</p> <p class="typography-card-headline feature-card-headline">Beautiful and durable, <br />by design.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-innovation-1" class="overview-consider-innovation feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_xlarge.jpg" onload="__lp(event)" alt="Three-quarter view of aerospace grade aluminium enclosure in ultramarine and durable Ceramic Shield screen separated for effect from the iPhone 16."> </picture> <noscript> <picture class="overview-consider-innovation feature-card-image"> <source srcset="/v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_small.jpg, /v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_medium.jpg, /v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_large.jpg, /v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_xlarge.jpg, /v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_xlarge.jpg" alt="Three-quarter view of aerospace grade aluminium enclosure in ultramarine and durable Ceramic Shield screen separated for effect from the iPhone 16."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="innovation modal" data-modal-class="feature-card-modal innovation" data-modal-close-label="Close innovation section" data-modal-id="feature-card-modal-innovation" data-modal-scroll-group-name="feature-card-modal-innovation"> <div id="modal-content-innovation" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Innovation</h3> <h4 class="typography-modal-headline modal-headline">Beautiful and durable, by design.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Second to none.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone is known for its iconic design and premium materials — like iPhone 16 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-innovation-modal-second-1" class="overview-consider-modals-innovation-modal-second responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_large.jpg" onload="__lp(event)" alt="Back of iPhone 16 Pro in White Titanium showing three camera lenses behind another iPhone Pro highlighting Dynamic Island on display screen."> </picture> <noscript> <picture class="overview-consider-modals-innovation-modal-second responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_large.jpg" alt="Back of iPhone 16 Pro in White Titanium showing three camera lenses behind another iPhone Pro highlighting Dynamic Island on display screen."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Last phone standing.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone has a Ceramic Shield material that’s tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee and juice.<sup class="footnote footnote-number"><a href="#footnote-5" aria-label=" 5" data-modal-close>5</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-innovation-modal-last-1" class="overview-consider-modals-innovation-modal-last responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_large.jpg" onload="__lp(event)" alt="Extreme close-up of super-durable ceramic shield display."> </picture> <noscript> <picture class="overview-consider-modals-innovation-modal-last responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_large.jpg" alt="Extreme close-up of super-durable ceramic shield display."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Ease of use.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-innovation-modal-ease-1" class="overview-consider-modals-innovation-modal-ease responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_large.jpg" onload="__lp(event)" alt="AirPods and iPhone with screen showing the two are connected."> </picture> <noscript> <picture class="overview-consider-modals-innovation-modal-ease responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_large.jpg" alt="AirPods and iPhone with screen showing the two are connected."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - innovation" data-analytics-click="prop3:open modal - innovation" aria-label="Learn more about how iPhone is designed to last."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="environment" data-ac-gallery-item data-staggered-item> <div id="feature-card-5" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Environment</p> <p class="typography-card-headline feature-card-headline">Recycle. Reuse. Repeat.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-environment-1" class="overview-consider-environment feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_xlarge.jpg" onload="__lp(event)" alt="Back of white Phone 16 featuring recyclable materials."> </picture> <noscript> <picture class="overview-consider-environment feature-card-image"> <source srcset="/v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_small.jpg, /v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_medium.jpg, /v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_large.jpg, /v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_xlarge.jpg, /v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_xlarge.jpg" alt="Back of white Phone 16 featuring recyclable materials."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="environment modal" data-modal-class="feature-card-modal environment" data-modal-close-label="Close environment section" data-modal-id="feature-card-modal-environment" data-modal-scroll-group-name="feature-card-modal-environment"> <div id="modal-content-environment" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Environment</h3> <h4 class="typography-modal-headline modal-headline">Recycle. Reuse. Repeat.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Innovation in conservation.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements from recycled iPhone devices, so they can be used to make new ones.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-innovation-1" class="overview-consider-modals-environment-modal-innovation responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_large.jpg" onload="__lp(event)" alt="The futuristic hand and arm of one of Apple’s pioneering disassembly robots."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-innovation responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_large.jpg" alt="The futuristic hand and arm of one of Apple’s pioneering disassembly robots."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">More recycled content? Naturally.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 95 per cent recycled lithium in the battery cathode — a first for Apple.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label=" 6" data-modal-close>6</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-recycle-1" class="overview-consider-modals-environment-modal-recycle responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_large.jpg" onload="__lp(event)" alt="Graphic showing the steps Apple takes to recycle and reuse materials, including design and source, make, package and ship, use, and recover."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-recycle responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_large.jpg" alt="Graphic showing the steps Apple takes to recycle and reuse materials, including design and source, make, package and ship, use, and recover."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Planet-worthy packaging.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">For the first time, iPhone packaging is 100 per cent fibre based.<sup class="footnote footnote-number"><a href="#footnote-7" aria-label=" 7" data-modal-close>7</a></sup> And there’s no plastic wrapping in or around the box.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-packaging-1" class="overview-consider-modals-environment-modal-packaging responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_large.jpg" onload="__lp(event)" alt="Planet-friendly fibre-based iPhone 16 packaging."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-packaging responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_large.jpg" alt="Planet-friendly fibre-based iPhone 16 packaging."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">On track to carbon neutral.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our stores, offices and data centres are already carbon neutral. By 2030, Apple will be carbon neutral across our entire carbon footprint.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-zero-1" class="overview-consider-modals-environment-modal-zero responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_large.jpg" onload="__lp(event)" alt="A photograph of a modern Apple store at night."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-zero responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_large.jpg" alt="A photograph of a modern Apple store at night."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - environment" data-analytics-click="prop3:open modal - environment" aria-label="Learn more about iPhone and the environment."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="privacy" data-ac-gallery-item data-staggered-item> <div id="feature-card-6" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Privacy</p> <p class="typography-card-headline feature-card-headline">Your data. <br class="large" /><br class="medium" />Just where <br class="small" />you want it.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-privacy-1" class="overview-consider-privacy feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_xlarge.jpg" onload="__lp(event)" alt="Privacy Apple logo."> </picture> <noscript> <picture class="overview-consider-privacy feature-card-image"> <source srcset="/v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_small.jpg, /v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_medium.jpg, /v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_large.jpg, /v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_xlarge.jpg, /v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_xlarge.jpg" alt="Privacy Apple logo."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="privacy modal" data-modal-class="feature-card-modal privacy" data-modal-close-label="Close privacy section" data-modal-id="feature-card-modal-privacy" data-modal-scroll-group-name="feature-card-modal-privacy"> <div id="modal-content-privacy" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Privacy</h3> <h4 class="typography-modal-headline modal-headline">Your data. Just where you want it.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Sign in safely.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">The new Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-privacy-modal-sign-in-1" class="overview-consider-modals-privacy-modal-sign-in responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/euro/iphone/home/a/screens_alt/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_large.jpg" onload="__lp(event)" alt="Screen showing a list of iPhone apps within the Passwords app."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-sign-in responsive-image"> <source srcset="/euro/iphone/home/a/screens_alt/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_small.jpg, /euro/iphone/home/a/screens_alt/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/euro/iphone/home/a/screens_alt/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_medium.jpg, /euro/iphone/home/a/screens_alt/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/euro/iphone/home/a/screens_alt/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_large.jpg, /euro/iphone/home/a/screens_alt/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/euro/iphone/home/a/screens_alt/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_large.jpg" alt="Screen showing a list of iPhone apps within the Passwords app."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Browse securely.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages and removes tracking added to URLs as you browse.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-modal-browse-1" class="overview-consider-modals-privacy-modal-browse responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_large.jpg" onload="__lp(event)" alt="Apple privacy logo."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-browse responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_large.jpg" alt="Apple privacy logo."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Share privately.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-modal-share-1" class="overview-consider-modals-privacy-modal-share responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_large.jpg" onload="__lp(event)" alt="Text alert and mail alert onscreen."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-share responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_large.jpg" alt="Text alert and mail alert onscreen."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - privacy" data-analytics-click="prop3:open modal - privacy" aria-label="Learn more about how iPhone can help to protect your privacy."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="personalize" data-ac-gallery-item data-staggered-item> <div id="feature-card-7" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Customise Your iPhone</p> <p class="typography-card-headline feature-card-headline">Make it you. <br />Through and through.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-personalize-1" class="overview-consider-personalize feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/personalize__dwg8srggrbo2_xlarge.jpg" onload="__lp(event)" alt="iPhone 16 screen with a dynamic side-profile photo of a pink flamingo and widgets tinted pink to match."> </picture> <noscript> <picture class="overview-consider-personalize feature-card-image"> <source srcset="/v/iphone/home/bw/images/overview/consider/personalize__dwg8srggrbo2_small.jpg, /v/iphone/home/bw/images/overview/consider/personalize__dwg8srggrbo2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/personalize__dwg8srggrbo2_medium.jpg, /v/iphone/home/bw/images/overview/consider/personalize__dwg8srggrbo2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/personalize__dwg8srggrbo2_large.jpg, /v/iphone/home/bw/images/overview/consider/personalize__dwg8srggrbo2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/personalize__dwg8srggrbo2_xlarge.jpg, /v/iphone/home/bw/images/overview/consider/personalize__dwg8srggrbo2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/personalize__dwg8srggrbo2_xlarge.jpg" alt="iPhone 16 screen with a dynamic side-profile photo of a pink flamingo and widgets tinted pink to match."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="personalize your iphone modal" data-modal-class="feature-card-modal personalize" data-modal-close-label="Close personalise section" data-modal-id="feature-card-modal-personalize" data-modal-scroll-group-name="feature-card-modal-personalize"> <div id="modal-content-personalize" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Personalise Your iPhone</h3> <h4 class="typography-modal-headline modal-headline">Make it you. <br />Through and through.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Customisation on Lock. Home. And beyond.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Swap out your Lock Screen controls for ones you use more often — you can even assign a control to the Action button. Tint your Home Screen icons and widgets or let iOS choose a colour to match your wallpaper.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-personalize-modal-customization-1" class="overview-consider-modals-personalize-modal-customization responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_large.jpg" onload="__lp(event)" alt="iPhone 16 screen with a photo of a girl in a red dress and widgets tinted a similar colour red."> </picture> <noscript> <picture class="overview-consider-modals-personalize-modal-customization responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_large.jpg" alt="iPhone 16 screen with a photo of a girl in a red dress and widgets tinted a similar colour red."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">iPhone for all.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Built-in accessibility features help you do what you love in the ways that work best for you. For example, Eye Tracking lets you navigate iPhone with just your eyes, thanks to the power of on-device machine learning and the front-facing camera.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-personalize-modal-icon-accessibility-1" class="overview-consider-modals-personalize-modal-icon-accessibility responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_large.jpg" onload="__lp(event)" alt="Apple Accessibility Vito logo"> </picture> <noscript> <picture class="overview-consider-modals-personalize-modal-icon-accessibility responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_large.jpg" alt="Apple Accessibility Vito logo"> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - personalize your iphone" data-analytics-click="prop3:open modal - personalize your iphone" aria-label="Learn more about how you can make iPhone even more you with custom design features and built-in accessibility tools."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"></path></svg> </button></li> <li class="right-item"><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path></svg> </button></li> <div class="scrim"></div> </ul> </div> </div> </section> <section class="section section-select background-alt no-pad-bottom" data-anim-scroll-group="Select" data-component-list='StaggeredFadeIn' data-deep-link='section-select' data-analytics-section-engagement="name:compare"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Explore the lineup.</h2> <div class="section-header-cta-container typography-section-headline-link column" data-staggered-before-item> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list column"> <li class="section-header-cta-item section-header-cta-item-compare"> <a href="/me/iphone/compare/" data-analytics-title="compare all models" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Compare all models</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </div> </header> </div> <div class="select-gallery-container" data-component-list="SelectGallery"> <div class="tabnav" data-staggered-before-item> <ul role="tablist" class="toggle-gallery-wrapper typography-family-paragraph tabnav-items" data-toggle-gallery-container> <li role="presentation" class="tabnav-item"> <button role="tab" class="tabnav-button" data-select-gallery-id="scroll-gallery-gallery-1">iPhones</button> </li> </ul> <div class="tabnav-paddles"> <button class="tabnav-paddle tabnav-paddle-left" aria-hidden="true" disabled></button> <button class="tabnav-paddle tabnav-paddle-right" aria-hidden="true" disabled></button> </div> </div> <div class="galleries-container" data-select-gallery-container> <div id="scroll-gallery-gallery-1" data-scroll-gallery-gallery-1 data-scroll-gallery data-analytics-gallery-id="iphone compare gallery" aria-label="iPhone compare gallery" class="gallery gallery-align-start gallery-gallery-1 spec-rows-4" data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="product-tile-set" data-component-list="ProductTileEqualizer"> <li class="product-tile product-tile-iphone-16-pro has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone 16 Pro" data-grid-column data-analytics-gallery-item-id="iphone 16 pro" id="gallery-item-0" data-ac-gallery-item="gallery-item-0" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <span class="badge badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline" data-grid-row-headline>iPhone 16 Pro</p> </h3> </div> <a href="/me/iphone-16-pro/" class="product-tile-image-link" data-analytics-title="learn more - iphone 16 Pro"> <div class="product-tile-image-wrapper overview_select_iphone_16pro-wrapper"> <picture id="overview-select-iphone-16pro-1" class="overview-select-iphone-16pro product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_xlarge.png" onload="__lp(event)" alt="iPhone 16 Pro"> </picture> <noscript> <picture class="overview-select-iphone-16pro product-tile-image"> <source srcset="/v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_small.png, /v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_medium.png, /v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_large.png, /v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_xlarge.png, /v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_xlarge.png" alt="iPhone 16 Pro"> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Black Titanium, White Titanium, Natural Titanium and Desert Titanium</span> <div class="product-tile-swatch-item finish-iphone-16-pro-desert-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pro-desert-titanium"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-pro-natural-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pro-natural-titanium"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-pro-black-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pro-black-titanium"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-pro-white-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pro-white-titanium"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">The ultimate iPhone.</p> <div class="product-tile-ctas product-tile-padding"> <a href="/me/iphone-16-pro/" data-analytics-title="learn more - iphone 16 pro" aria-label="Learn more about iPhone 16 Pro" class="button">Learn more</a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a18_pro-wrapper"> <picture id="overview-select-product-tile-icon-a18-pro-1" class="overview-select-product-tile-icon-a18-pro product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a18_pro__exkx38vklpci_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a18-pro product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_a18_pro__exkx38vklpci_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_a18_pro__exkx38vklpci_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a18_pro__exkx38vklpci_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A18 Pro chip with 6-core GPU</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_camera_button-wrapper"> <picture id="overview-select-product-tile-icon-camera-button-1" class="overview-select-product-tile-icon-camera-button product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-camera-button product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Camera Control</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_16_pro_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-16-pro-camera-1" class="overview-select-product-tile-icon-iphone-16-pro-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_pro_camera__edtadvfv6hg2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-16-pro-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_pro_camera__edtadvfv6hg2_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_pro_camera__edtadvfv6hg2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_pro_camera__edtadvfv6hg2_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Pro camera system</p> </li> <li> <p>Our most advanced 48MP Fusion camera</p> </li> <li> <p>5x Telephoto camera</p> </li> <li> <p>48MP Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-1" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 33 hours video playback<sup class="footnote footnote-number"><a href="#footnote-1" aria-label=" 1" data-modal-close>1</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-16 has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone 16" data-grid-column data-analytics-gallery-item-id="iphone 16" id="gallery-item-1" data-ac-gallery-item="gallery-item-1" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <span class="badge badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline" data-grid-row-headline>iPhone 16</p> </h3> </div> <a href="/me/iphone-16/" class="product-tile-image-link" data-analytics-title="learn more - iphone 16"> <div class="product-tile-image-wrapper overview_select_iphone_16-wrapper"> <picture id="overview-select-iphone-16-1" class="overview-select-iphone-16 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_xlarge.png" onload="__lp(event)" alt="iPhone 16"> </picture> <noscript> <picture class="overview-select-iphone-16 product-tile-image"> <source srcset="/v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_small.png, /v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_medium.png, /v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_large.png, /v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_xlarge.png, /v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_xlarge.png" alt="iPhone 16"> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Black, White, Pink, Teal and Ultramarine</span> <div class="product-tile-swatch-item finish-iphone-16-ultramarine"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-ultramarine"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-teal"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-teal"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-pink"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pink"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-white"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-white"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-black"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-black"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">A total powerhouse.</p> <div class="product-tile-ctas product-tile-padding"> <a href="/me/iphone-16/" data-analytics-title="learn more - iphone 16" aria-label="Learn more about iPhone 16" class="button">Learn more</a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a18-wrapper"> <picture id="overview-select-product-tile-icon-a18-1" class="overview-select-product-tile-icon-a18 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a18__bpom9lrselte_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a18 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_a18__bpom9lrselte_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_a18__bpom9lrselte_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a18__bpom9lrselte_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A18 chip with 5‑core GPU</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_camera_button-wrapper"> <picture id="overview-select-product-tile-icon-camera-button-2" class="overview-select-product-tile-icon-camera-button product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-camera-button product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Camera Control</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_16_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-16-camera-1" class="overview-select-product-tile-icon-iphone-16-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_camera__fbzexjpz33iy_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-16-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_camera__fbzexjpz33iy_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_camera__fbzexjpz33iy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_camera__fbzexjpz33iy_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Advanced dual-camera system</p> </li> <li> <p>Advanced 48MP Fusion camera</p> </li> <li> <p>2x Telephoto</p> </li> <li> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-2" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 27 hours video playback<sup class="footnote footnote-number"><a href="#footnote-1" aria-label=" 1" data-modal-close>1</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-15 has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone 15" data-grid-column data-analytics-gallery-item-id="iphone 15" id="gallery-item-2" data-ac-gallery-item="gallery-item-2" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone 15</p> </h3> </div> <a href="/me/iphone-15/" class="product-tile-image-link" data-analytics-title="learn more - iphone 15"> <div class="product-tile-image-wrapper overview_select_iphone_15-wrapper"> <picture id="overview-select-iphone-15-1" class="overview-select-iphone-15 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_xlarge.png" onload="__lp(event)" alt="iPhone 15"> </picture> <noscript> <picture class="overview-select-iphone-15 product-tile-image"> <source srcset="/v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_small.png, /v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_medium.png, /v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_large.png, /v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_xlarge.png, /v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_xlarge.png" alt="iPhone 15"> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Pink, Yellow, Green, Blue and Black</span> <div class="product-tile-swatch-item finish-iphone-15-pink"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-pink"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-yellow"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-yellow"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-green"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-green"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-blue"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-blue"></div> </div> <div class="product-tile-swatch-item finish-black"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-black"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">As amazing as ever.</p> <div class="product-tile-ctas product-tile-padding"> <a href="/me/iphone-15/specs/" data-analytics-title="learn more - iphone 15" aria-label="Learn more about iPhone 15" class="button">Learn more</a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a16-wrapper"> <picture id="overview-select-product-tile-icon-a16-1" class="overview-select-product-tile-icon-a16 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a16__d1p797ptmg6e_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a16 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_a16__d1p797ptmg6e_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_a16__d1p797ptmg6e_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a16__d1p797ptmg6e_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A16 Bionic chip with 5-core GPU</p> </div> </div> <div class="product-tile-plus-cell content-v-center product-tile-plus-2" data-grid-row-2> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Camera Control not applicable</span> </p> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_15_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-15-camera-1" class="overview-select-product-tile-icon-iphone-15-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_15_camera__gfh1sh7ru0ya_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-15-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_15_camera__gfh1sh7ru0ya_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_15_camera__gfh1sh7ru0ya_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_15_camera__gfh1sh7ru0ya_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Dual-camera system</p> </li> <li> <p>48MP Main camera</p> </li> <li> <p>2x Telephoto</p> </li> <li> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-3" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 26 hours video playback<sup class="footnote footnote-number"><a href="#footnote-1" aria-label=" 1" data-modal-close>1</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-14 has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone 14" data-grid-column data-analytics-gallery-item-id="iphone 14" id="gallery-item-3" data-ac-gallery-item="gallery-item-3" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone 14</p> </h3> </div> <a href="/me/iphone-14/specs/" class="product-tile-image-link" data-analytics-title="learn more - iphone 14"> <div class="product-tile-image-wrapper overview_select_iphone_14-wrapper"> <picture id="overview-select-iphone-14-1" class="overview-select-iphone-14 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_xlarge.png" onload="__lp(event)" alt="iPhone 14"> </picture> <noscript> <picture class="overview-select-iphone-14 product-tile-image"> <source srcset="/v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_small.png, /v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_medium.png, /v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_large.png, /v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_xlarge.png, /v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_xlarge.png" alt="iPhone 14"> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Blue, Purple, Yellow, Midnight, Starlight and (PRODUCT)RED</span> <div class="product-tile-swatch-item finish-blue"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-blue"></div> </div> <div class="product-tile-swatch-item finish-purple"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-purple"></div> </div> <div class="product-tile-swatch-item finish-yellow"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-yellow"></div> </div> <div class="product-tile-swatch-item finish-midnight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-midnight"></div> </div> <div class="product-tile-swatch-item finish-starlight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-starlight"></div> </div> <div class="product-tile-swatch-item finish-product-red"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-product-red"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">All kinds of awesome.</p> <div class="product-tile-ctas product-tile-padding"> <a href="/me/iphone-14/specs/" data-analytics-title="learn more - iphone 14" aria-label="Learn more about iPhone 14" class="button">Learn more</a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a15-wrapper"> <picture id="overview-select-product-tile-icon-a15-1" class="overview-select-product-tile-icon-a15 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a15 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A15 Bionic chip with 5-core GPU</p> </div> </div> <div class="product-tile-plus-cell content-v-center product-tile-plus-2" data-grid-row-2> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Camera Control not applicable</span> </p> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_14_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-14-camera-1" class="overview-select-product-tile-icon-iphone-14-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_14_camera__ba0zkogy90w2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-14-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_14_camera__ba0zkogy90w2_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_14_camera__ba0zkogy90w2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_14_camera__ba0zkogy90w2_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Dual-camera system</p> </li> <li> <p>12MP Main camera</p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Telephoto camera not applicable</span> </p> </li> <li> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-4" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 26 hours video playback<sup class="footnote footnote-number"><a href="#footnote-1" aria-label=" 1" data-modal-close>1</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-se has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone SE" data-grid-column data-analytics-gallery-item-id="iphone se" id="gallery-item-4" data-ac-gallery-item="gallery-item-4" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone SE</p> </h3> </div> <a href="/me/iphone-se/" class="product-tile-image-link" data-analytics-title="learn more - iphone se"> <div class="product-tile-image-wrapper overview_select_iphone_se-wrapper"> <picture id="overview-select-iphone-se-1" class="overview-select-iphone-se product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_xlarge.png" onload="__lp(event)" alt="Back and front view of 4.7-inch iPhone SE (3rd generation) in Midnight."> </picture> <noscript> <picture class="overview-select-iphone-se product-tile-image"> <source srcset="/v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_small.png, /v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_medium.png, /v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_large.png, /v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_xlarge.png, /v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_xlarge.png" alt="Back and front view of 4.7-inch iPhone SE (3rd generation) in Midnight."> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Midnight, Starlight and (PRODUCT)RED</span> <div class="product-tile-swatch-item finish-iphone-se-3-midnight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-se-3-midnight"></div> </div> <div class="product-tile-swatch-item finish-starlight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-starlight"></div> </div> <div class="product-tile-swatch-item finish-iphone-se-3-product-red"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-se-3-product-red"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">Serious power. Serious value.</p> <div class="product-tile-ctas product-tile-padding"> <a href="/me/iphone-se/" data-analytics-title="learn more - iphone se" aria-label="Learn more about iPhone SE" class="button">Learn more</a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a15-wrapper"> <picture id="overview-select-product-tile-icon-a15-2" class="overview-select-product-tile-icon-a15 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a15 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A15 Bionic chip with 4-core GPU</p> </div> </div> <div class="product-tile-plus-cell content-v-center product-tile-plus-2" data-grid-row-2> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Camera Control not applicable</span> </p> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_se_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-se-camera-1" class="overview-select-product-tile-icon-iphone-se-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_se_camera__e1mlwd2m1xg2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-se-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_se_camera__e1mlwd2m1xg2_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_se_camera__e1mlwd2m1xg2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_se_camera__e1mlwd2m1xg2_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Single-camera system</p> </li> <li> <p>12MP Main camera</p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Telephoto camera not applicable</span> </p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Ultra Wide camera not applicable</span> </p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-5" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 15 hours video playback<sup class="footnote footnote-number"><a href="#footnote-1" aria-label=" 1" data-modal-close>1</a></sup></p> </div> </div> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 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</div> </section> <section class="section section-augment" data-anim-scroll-group="Augment" data-component-list='StaggeredFadeIn' data-analytics-section-engagement="name:iphone compatibility"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Significant others.</h2> </header> <div class="accordion-wrapper content-container " data-staggered-item> <ul class="accordion" data-component-list="Accordion" data-accordion role="list"> <li class="accordion-item column expanded " data-accordion-item="accordion-item-mac"> <h3 class="accordion-title"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-mac-tray" id="accordion-item-mac-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and mac" data-analytics-click="prop3:open accordion - iphone and mac"> <span class="accordion-title-text"> iPhone and Mac</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-mac-tray" aria-labelledby="accordion-item-mac-button" class="accordion-tray" data-accordion-tray> <!-- Accordion Content --> <div class="accordion-content" data-accordion-content> <div class=""> <p class="accordion-paragraph-text">You can copy images, video or text from your iPhone and paste it into a different app on your Mac, as well as answer calls or messages from your iPhone. And with iCloud, you can access your favourite files from either your iPhone or Mac.</p> </div> <div class="image-container"> <picture id="overview-augment-mac-1" class="overview-augment-mac template-image" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_large.jpg" onload="__lp(event)" alt="The same messages open on both MacBook Pro and iPhone 16."> </picture> <noscript> <picture class="overview-augment-mac template-image"> <source srcset="/euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_small.jpg, /euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_medium.jpg, /euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_large.jpg, /euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_large.jpg" alt="The same messages open on both MacBook Pro and iPhone 16."> </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-watch"> <h3 class="accordion-title"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-watch-tray" id="accordion-item-watch-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and apple watch" data-analytics-click="prop3:open accordion - iphone and apple watch"> <span class="accordion-title-text"> iPhone and Apple Watch</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-watch-tray" aria-labelledby="accordion-item-watch-button" class="accordion-tray" data-accordion-tray> <!-- Accordion Content --> <div class="accordion-content" data-accordion-content> <div class=""> <p class="accordion-paragraph-text">Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label=" 8" data-modal-close>8</a></sup> To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.</p> </div> <div class="image-container"> <picture id="overview-augment-watch-1" class="overview-augment-watch template-image" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large.jpg" onload="__lp(event)" alt="The same call can be taken by iPhone 16 and Apple Watch"> </picture> <noscript> <picture class="overview-augment-watch template-image"> <source srcset="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_small.jpg, /v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_medium.jpg, /v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large.jpg, /v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large.jpg" alt="The same call can be taken by iPhone 16 and Apple Watch"> </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-airpods"> <h3 class="accordion-title"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-airpods-tray" id="accordion-item-airpods-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and airpods" data-analytics-click="prop3:open accordion - iphone and airpods"> <span class="accordion-title-text"> iPhone and AirPods</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-airpods-tray" aria-labelledby="accordion-item-airpods-button" class="accordion-tray" data-accordion-tray> <!-- Accordion Content --> <div class="accordion-content" data-accordion-content> <div class=""> <p class="accordion-paragraph-text">Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.</p> </div> <div class="image-container"> <picture id="overview-augment-airpods-1" class="overview-augment-airpods template-image" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_large.jpg" onload="__lp(event)" alt="iPhone 16 playing music next to AirPods"> </picture> <noscript> <picture class="overview-augment-airpods template-image"> <source srcset="/v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_small.jpg, /v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_medium.jpg, /v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_large.jpg, /v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_large.jpg" alt="iPhone 16 playing music next to AirPods"> </picture> </noscript> </div> </div> </div> </li> </ul> <div class="image-container-large"> <picture id="overview-augment-mac-2" class="overview-augment-mac template-image-large accordion-item-mac-image " data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_large.jpg" onload="__lp(event)" alt="The same messages open on both MacBook Pro and iPhone 16."> </picture> <noscript> <picture class="overview-augment-mac template-image-large accordion-item-mac-image "> <source srcset="/euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_small.jpg, /euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_medium.jpg, /euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_large.jpg, /euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/euro/iphone/home/a/screens_alt/images/overview/augment/mac__b2km5lqjzk1y_large.jpg" alt="The same messages open on both MacBook Pro and iPhone 16."> </picture> </noscript> <picture id="overview-augment-watch-2" class="overview-augment-watch template-image-large accordion-item-watch-image hidden " data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large.jpg" onload="__lp(event)" alt="The same call can be taken by iPhone 16 and Apple Watch"> </picture> <noscript> <picture class="overview-augment-watch template-image-large accordion-item-watch-image hidden "> <source srcset="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_small.jpg, /v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_medium.jpg, /v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large.jpg, /v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large.jpg" alt="The same call can be taken by iPhone 16 and Apple Watch"> </picture> </noscript> <picture id="overview-augment-airpods-2" class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden " data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_large.jpg" onload="__lp(event)" alt="iPhone 16 playing music next to AirPods"> </picture> <noscript> <picture class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden "> <source srcset="/v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_small.jpg, /v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_medium.jpg, /v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_large.jpg, /v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/augment/airpods__cmw5fm88hrma_large.jpg" alt="iPhone 16 playing music next to AirPods"> </picture> </noscript> </div> </div> </div> </section> </main> <!--/main--> <footer id="ac-globalfooter" class="no-js" lang="en-ME" dir="ltr" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label" data-nosnippet> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <section class="ac-gf-sosumi" data-nosnippet aria-label="Footnotes"> <ol> <li id="footnote-1">All battery claims depend on network configuration and many other factors; actual results will vary. 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