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wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/datenschutz-sicherheit/"><span class="wp-block-navigation-item__label">Datenschutz sicherheit</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content current-menu-ancestor">Lösungen</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Lösungen" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-web-mobile/"><span class="wp-block-navigation-item__label">Analytics für Web & Mobile</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/product-analytics/"><span class="wp-block-navigation-item__label">Analytics für Produktteams</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-management/"><span class="wp-block-navigation-item__label">Tag Management</span></a></li><li class=" wp-block-navigation-item current-menu-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/data-activation/" aria-current="page"><span class="wp-block-navigation-item__label">Datenaktivierung</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/datenschutz-compliance/"><span class="wp-block-navigation-item__label">Datenschutz Compliance</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">Ecommerce analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Server-Side-Tagging & Tracking</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Vergleiche</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ga4-wissensbank/"><span class="wp-block-navigation-item__label">GA4-Wissensbank</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/wechsel-von-matomo/"><span class="wp-block-navigation-item__label">Wechsel von Matomo</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Ressourcen</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Ressourcen" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/"><span class="wp-block-navigation-item__label">Content Katalog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#fallstudien"><span class="wp-block-navigation-item__label">Fallstudien</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#vergleiche"><span class="wp-block-navigation-item__label">Vergleiche</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#webinare"><span class="wp-block-navigation-item__label">Webinare</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://help.piwik.pro/"><span class="wp-block-navigation-item__label">Help Center</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://community.piwik.pro/"><span class="wp-block-navigation-item__label">Community forum</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/glossar/"><span class="wp-block-navigation-item__label">Glossar</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://developers.piwik.pro/"><span class="wp-block-navigation-item__label">Entwickler & API</span></a></li></ul></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/preise/"><span class="wp-block-navigation-item__label">Preise</span></a></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Kontakt</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Kontakt" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/kontakt/"><span class="wp-block-navigation-item__label">Kontakt</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/medien/"><span class="wp-block-navigation-item__label">Medien</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partner/"><span class="wp-block-navigation-item__label">Partner</span></a></li></ul></li></ul></nav></div> <div class="wp-block-group navigation-main__side-options is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__get-demo is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Demo vereinbaren</a></div> </div> </div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex"> <ul class="wp-block-navigation__container wp-block-navigation"> <li class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"> <a class="wp-block-navigation-item__content">DE</a> <button class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle"> <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"> <path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path> </svg> </button> <ul class="wp-block-navigation__submenu-container wp-block-navigation-submenu"> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwik.pro/data-activation/"> <span class="wp-block-navigation-item__label">EN</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.nl/data-activation/"> <span class="wp-block-navigation-item__label">NL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.fr/activation-des-donnees/"> <span class="wp-block-navigation-item__label">FR</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="https://piwik.pro/login/"><img decoding="async" src="https://piwikpro.de/wp-content/plugins/pp-block-icon/build/images/black/login.svg" alt=""/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_dark.svg" alt="ico_burger_dark" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <div class="wp-block-group background_image background_image--header background_image--blob is-layout-constrained wp-block-group-is-layout-constrained"></div> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div style="height:105px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-text-align-center" id="steigern-sie-umsatz-akzeptanz-und-akquisition-mit-den-richtigen-daten">Steigern Sie Umsatz, Akzeptanz und Akquisition mit den richtigen Daten</h1> <p class="has-text-align-center has-large-font-size">Verstehen Sie, wer Ihre Kunden sind und wie sie über verschiedene Kanäle mit Ihnen interagieren. Nutzen Sie diese Einblicke, um eine personalisierte User Experience zu schaffen und Ihre Kampagnen zu optimieren. Respektieren Sie die Privatsphäre der Nutzer bei jedem Schritt.</p> </div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="data-activation-top-cta"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Kontaktieren Sie uns</a></div> </div> <div class="wp-block-group is-style-default is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-26 wp-block-group-is-layout-flex"> <p class="has-small-font-size">Modules:</p> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Analytics</p> </div> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Tag Manager</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-25 wp-block-group-is-layout-flex"> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Customer Data Platform</p> </div> <p class="has-small-font-size">+</p> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Consent Manager</p> </div> </div> <p><samp class="cc-tooltip__trigger" title="Zur einfachen und transparenten Sammlung von Einwilligungen"><img decoding="async" src="https://piwikpro.de/wp-content/plugins/pp-block-icon/build/images/black/interjection.circle.svg" style="width: 18px" class="pp-icon"></samp></p> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image alignfull size-large"><img fetchpriority="high" decoding="async" width="1024" height="340" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/CDP-Diagram-2-1024x340.png" alt="" class="wp-image-56969" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/CDP-Diagram-2-1024x340.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/CDP-Diagram-2-300x99.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/CDP-Diagram-2-768x255.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/CDP-Diagram-2-1536x509.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/CDP-Diagram-2.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained"> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--32)"> <h2 class="wp-block-heading has-text-align-center" id="datenaktivierung-leicht-gemacht">Datenaktivierung leicht gemacht</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/import_data.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="automatisierter-datenimport-und-aktivierung">Automatisierter Datenimport und Aktivierung</h4> <p class="has-small-font-size">Sorgen Sie für einen stetigen Datenfluss zwischen Ihrer CDP und anderen Tools in Ihrem Stack. Integrieren Sie Daten von beliebigen Touchpoints, einschließlich Event- und Benutzer-Attributen von einer nativ integrierten Analytics-Plattform.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/audience.b_target.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="genaue-zielgruppen">Genaue Zielgruppen</h4> <p class="has-small-font-size">Segmentieren Sie Kundendaten, um die User Experience besser zu verstehen und zu optimieren. Erstellen Sie Zielgruppen für die Kategorien und Verhaltensweisen, die für Ihr Unternehmen am wichtigsten sind.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/personalization.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="personalisierte-datenaktivierung">Personalisierte Datenaktivierung</h4> <p class="has-small-font-size">Aktivieren Sie Ihre Daten, um die Kundenakquise, -aktivierung und -treue zu verbessern. Erreichen Sie Ihre Kunden und Interessenten mit personalisierten Nachrichten in Echtzeit und über ihre bevorzugten Kanäle.</p> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image alignfull size-large"><img decoding="async" width="1024" height="532" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/cdp-another-screenshoot_de-2048x1063-1-1024x532.png" alt="" class="wp-image-56970" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/cdp-another-screenshoot_de-2048x1063-1-1024x532.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/cdp-another-screenshoot_de-2048x1063-1-300x156.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/cdp-another-screenshoot_de-2048x1063-1-768x399.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/cdp-another-screenshoot_de-2048x1063-1-1536x797.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/cdp-another-screenshoot_de-2048x1063-1.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="wp-block-group bg-blob bg-blob--bottom bg-blob--bottom-light has-blue-10-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--64);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--64);flex-basis:66.66%"> <p class="has-primary-color has-text-color" style="font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.732), 1.25rem);line-height:1.4"><strong>“Wir möchten eine zusammensetzbare Customer Data Platform anbieten, die es unseren Kunden ermöglicht, eine Anbieterbindung zu vermeiden. Stattdessen können sie alle Best-of-Breed-Plattformen nutzen und in einen modernen Marketing-Stack integrieren, der auf ihre Bedürfnisse zugeschnitten ist.”</strong></p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained"> <p><strong>Bartosz Nowak</strong></p> <p class="has-small-font-size">Produktmanager bei Piwik PRO</p> </div> </div> <div class="wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--64);flex-basis:33.33%"> <figure class="wp-block-image aligncenter size-full"><img decoding="async" width="830" height="880" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/bartosz-nowak.png" alt="" class="wp-image-56852" style="object-fit:cover" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/bartosz-nowak.png 830w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/bartosz-nowak-283x300.png 283w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/bartosz-nowak-768x814.png 768w" sizes="(max-width: 830px) 100vw, 830px" /></figure> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="auf-kundeneinblicke-reagieren">Auf Kundeneinblicke reagieren</h2> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/affiliate.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="mit-kunden-uber-jeden-kanal-in-kontakt-treten">Mit Kunden über jeden Kanal in Kontakt treten</h4> <p class="has-small-font-size">Aktivieren Sie Ihre Daten und interagieren Sie mit Ihren Kunden an vielen Touchpoints – von Marketingseiten, Werbeplattformen und E-Mail-Kampagnen über interne Kommunikationskanäle und CRMs bis zu Post-Login-Bereichen auf Ihrer Website oder App.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-7 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/personalization.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="kundenerlebnis-personalisieren">Kundenerlebnis personalisieren</h4> <p class="has-small-font-size">Passen Sie die Kommunikation mit Ihren Kunden an. Nutzen Sie Einblicke in ihre Kaufhistorie, besuchte Seiten, gelesene E-Mails und andere Geschäftsaktivitäten aus Ihren Systemen. Stellen Sie sicher, dass Sie die Kommunikation relevant gestalten und auf die jeweilige Phase der Customer Journey abstimmen.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/magnifier.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="den-nutzern-helfen-die-gewunschten-informationen-zu-finden">Den Nutzern helfen, die gewünschten Informationen zu finden</h4> <p class="has-small-font-size">Erkennen Sie, wenn Nutzer auf dem Weg zu den benötigten Informationen oder Produkten stecken bleiben. Helfen Sie ihnen, schneller ans Ziel zu kommen: Initiieren Sie ein Gespräch über Ihren Chatbot oder senden Sie einen Link zu Ihrem Help Center in Echtzeit.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-9 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/cost_efficient_solution.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="anschaffungskosten-reduzieren">Anschaffungskosten reduzieren</h4> <p class="has-small-font-size">Erreichen Sie Ihre Kunden genau dann, wenn sie bereit sind zu kaufen. Verbessern Sie die Effizienz und die Kosten der Neukundenakquise.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/impact.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="kundentreue-starken">Kundentreue stärken</h4> <p class="has-small-font-size">Identifizieren Sie neue Upsell-Chancen und wertvolle Kunden. Machen Sie ihr Erlebnis zur Priorität für Ihre Teams, vom Vertrieb über Marketing und Produkt bis hin zur Kundenbetreuung.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-11 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_analytics_team.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="kunden-zuruckgewinnen">Kunden zurückgewinnen</h4> <p class="has-small-font-size">Engagieren Sie wieder Nutzer, die Ihren Funnel voraussichtlich verlassen würden, durch Onsite-Retargeting, Remarketing, personalisierte E-Mails und andere Kommunikationskanäle.</p> </div> </div> </div> </div> </div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--128);padding-bottom:var(--wp--preset--spacing--128)"> <div class="wp-block-group is-style-blob is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image alignfull size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/mailchimp_de-1024x538.png" alt="" class="wp-image-56971" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/mailchimp_de-1024x538.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/mailchimp_de-300x158.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/mailchimp_de-768x403.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/mailchimp_de-1536x807.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/mailchimp_de.png 1843w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-62 wp-block-group-is-layout-constrained"> <div class="wp-block-group has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--128);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--128)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-39 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-shadow-box-blue"><img decoding="async" src="/wp-content/uploads/2023/11/7-enterprise-ready-customer-data-platform.png" alt="" class="wp-image-1354" style="width:160px" /></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-13 wp-block-column-is-layout-flow" style="flex-basis:75%"> <h3 class="wp-block-heading" id="7-unternehmensfahige-customer-data-plattformen-im-vergleich">7 unternehmensfähige Customer Data Plattformen im Vergleich</h3> <p>Lernen Sie 45 wichtige Unterschiede kennen, um festzustellen, welche Plattform am besten zu Ihren Geschäftsanforderungen passt: Tealium, BlueVenn, Exponea, Mapp, Segment, mParticle oder Piwik PRO.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://landing.piwik.pro/customer-data-platform-anbieter-vergleich/" target="_blank" rel="noreferrer noopener">Zum Download</a></div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="ensure-data-privacy-amp-security">Datenschutz und Sicherheit gewährleisten</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/sensitive_data.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="onboarding-sensibler-daten">Onboarding sensibler Daten</h4> <p class="has-small-font-size">Laden Sie personenbezogene Daten, einschließlich sensibler Informationen, auf eine Plattform hoch, die Ihnen hilft, die globalen Datenschutzgesetze wie DSGVO, CCPA und andere einzuhalten.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-15 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/settings.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="kontrolle-uber-daten">Kontrolle über Daten</h4> <p class="has-small-font-size">Mit Datenimport- und Aktivierungsprotokollen behalten Sie die volle Kontrolle über die Daten, die auf Ihrer Plattform ein- und ausgehen. Entscheiden Sie, wie detailliert Ihre Kundenprofile sein sollen, und passen Sie die Datenerfassung an Ihre Datenschutzstandards an.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_consent_management.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="integrierter-consent-manager">Integrierter Consent Manager</h4> <p class="has-small-font-size">Erstellen Sie DSGVO-konforme Marketinglisten. Aktivieren Sie Daten nur dann, wenn die Besucher es einwilligen und nur auf eine Art und Weise, mit der sie sich wohlfühlen, dank eines integrierten Consent Managers.</p> </div> </div> </div> <div class="wp-block-group alignfull pp-separator--bottom is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image alignfull size-large"><img loading="lazy" decoding="async" width="1024" height="549" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/data-activation-4-1024x549.png" alt="" class="wp-image-56761" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/data-activation-4-1024x549.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/data-activation-4-300x161.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/data-activation-4-768x412.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/data-activation-4-1536x824.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/data-activation-4.png 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-45 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="was-sie-mit-piwik-pro-erhalten">Was Sie mit Piwik PRO erhalten</h2> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-17 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/cloud_server.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="dsgvo-konformes-datenhosting">DSGVO-konformes Datenhosting</h4> <p class="has-small-font-size">Bewahren Sie Ihre Daten in einer privaten Cloud (60+ Azure-Regionen sowie der in der EU ansässige Elastx) oder in der öffentlichen Cloud in einem der Azure-Cloud-Zentren in der EU, den USA und Hongkong auf. Sie können auch Elastx in Schweden wählen.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-18 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/cloud-eu.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="eu-basierter-geschaftspartner">EU-basierter Geschäftspartner</h4> <p class="has-small-font-size">Arbeiten Sie mit einem europäischen Anbieter zusammen, der die höchsten Sicherheits- und Datenschutzstandards einhält. Stellen Sie sicher, dass Sie die Daten Ihrer Kunden im Einklang mit der DSGVO und dem Schrems II-Urteil verarbeiten.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-19 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/integrations.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="integrierte-produktsuite">Integrierte Produktsuite</h4> <p class="has-small-font-size">Nutzen Sie die Vorteile einer integrierten Suite, bestehend aus Analytics, Tag Manager und Consent Manager. Gewinnen Sie mehr Flexibilität beim Sammeln und Aktivieren Ihrer Kundendaten.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-20 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/settings.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="dedizierte-anpassungen-onboarding">Dedizierte Anpassungen & Onboarding</h4> <p class="has-small-font-size">Mit Onboarding und personalisierten Schulungen legen Sie schnell los. Kundenspezifische Entwicklungen und Integrationen sind ebenfalls verfügbar, wenn Ihr Anwendungsfall dies erfordert.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-21 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/customer_facing_roles.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="kundenbetreuung-professionelle-dienstleistungen">Kundenbetreuung & professionelle Dienstleistungen</h4> <p class="has-small-font-size">Besuchen Sie unser Help Center, vereinbaren Sie einen Anruf mit Ihrem zuständigen Account Manager oder wenden Sie sich an unsere technischen Experten.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-22 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/user_bahaviour.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="zugangskontrolle-und-nutzergruppen">Zugangskontrolle und Nutzergruppen</h4> <p class="has-small-font-size">Erstellen Sie verschiedene Nutzergruppen und Rollen und weisen Sie ihnen detaillierte Berechtigungen zu. Integrieren Sie Single-Sign-On-Software, um Nutzer optimal zu authentifizieren und zu autorisieren.</p> </div> </div> </div> <figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="539" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/trigger_de-1024x539.png" alt="" class="wp-image-56972" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/trigger_de-1024x539.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/trigger_de-300x158.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/trigger_de-768x404.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/trigger_de-1536x808.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/trigger_de.png 1836w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> </div> <div class="wp-block-group has-border-color has-grey-20-border-color is-layout-constrained wp-container-core-group-is-layout-48 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/moser-holding-b.svg" alt="" style="width:200px" /></figure> </div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-24 wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p class="has-primary-color has-text-color" style="font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.732), 1.25rem);line-height:1.4"><strong>“Ich hatte die Gelegenheit, die neuen Funktionen des Piwik PRO CDP während der Demo-Sessions mit den Produktmanagern zu erkunden. Ich bin sehr gespannt auf die bevorstehenden Updates in dem Modul. Wir freuen uns darauf, die neuen Funktionen zu nutzen und ein noch besseres Kundenerlebnis zu bieten.”</strong></p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-47 wp-block-group-is-layout-constrained"> <p><strong>Michael Holzinger</strong></p> <p class="has-small-font-size">AdTech- und Analytics-Experte bei der Moser Holding AG</p> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-59 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-49 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="erfahren-sie-mehr-uber-die-datenaktivierung">Erfahren Sie mehr über die Datenaktivierung</h2> <p class="has-text-align-center has-large-font-size">Review our content below to familiarize yourself with the concept and use cases of data activation and customer data platforms. Find out how your business can activate data to create personalized user experiences, drive more sales, and achieve its business goals.Erfahren Sie, wie Sie mit der Datenaktivierung und Customer Data Platform personalisierte Nutzererlebnisse schaffen, den Umsatz steigern und Ihre Geschäftsziele erreichen.</p> </div> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid"><li class="wp-block-post post-36534 post type-post status-publish format-standard has-post-thumbnail hentry category-data-management"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-52 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-50 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/data-driven-marketing-weg-zum-kundenerfolg/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2023/02/What-is-Data-Activation-and-How-Does-it-Work-Update-blue-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Data Driven Marketing: Ihr Weg zum personalisierten Kundenerfolg dank Datenaktivierung" style="object-fit:cover;" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2023/02/What-is-Data-Activation-and-How-Does-it-Work-Update-blue-blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2023/02/What-is-Data-Activation-and-How-Does-it-Work-Update-blue-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-51 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2024-04-17T12:37:27+00:00">April 17, 2024</time></div> <h4 style="font-style:normal;font-weight:900;" class="has-link-color wp-elements-3907353e7d7ab4936acd1589a4abda85 wp-block-post-title"><a href="https://piwikpro.de/blog/data-driven-marketing-weg-zum-kundenerfolg/" target="_self" >Data Driven Marketing: Ihr Weg zum personalisierten Kundenerfolg dank Datenaktivierung</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">In Zeiten von Big Data, in denen Unmengen an Daten generiert und gespeichert werden, ist das Data Driven Marketing (deutsch: datengetriebenes Marketing, datenbasiertes Marketing) nicht mehr nur ein Schlagwort, sondern eine fundamentale Strategie für Unternehmen, die ihre Wettbewerbsfähigkeit steigern wollen. Data Driven Marketing nutzt Datenanalyse, um Marketingstrategien zu optimieren, die Kundenzufriedenheit zu erhöhen und endlich…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/data-driven-marketing-weg-zum-kundenerfolg/"><strong>Mehr lesen</strong></a></p></div></div> </div> </li><li class="wp-block-post post-37388 post type-post status-publish format-standard has-post-thumbnail hentry category-anwendungsfaelle category-content-personalisierung category-data-management"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-55 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-53 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/cdp-im-einsatz-anwendungsfaelle/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2023/06/How-can-you-use-a-customer-data-platform-CDP-to-drive-business-growth-blue-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="CDP im Einsatz: 8 Anwendungsfälle, die das Wachstum Ihres Unternehmens fördern" style="object-fit:cover;" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2023/06/How-can-you-use-a-customer-data-platform-CDP-to-drive-business-growth-blue-blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2023/06/How-can-you-use-a-customer-data-platform-CDP-to-drive-business-growth-blue-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-54 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2023-06-20T12:34:07+00:00">Juni 20, 2023</time></div> <h4 style="font-style:normal;font-weight:900;" class="has-link-color wp-elements-3907353e7d7ab4936acd1589a4abda85 wp-block-post-title"><a href="https://piwikpro.de/blog/cdp-im-einsatz-anwendungsfaelle/" target="_self" >CDP im Einsatz: 8 Anwendungsfälle, die das Wachstum Ihres Unternehmens fördern</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Unternehmen benötigen Daten zum Nutzer-Engagement für mehrere Zwecke. Sie erfahren damit etwas über das Verhalten der Nutzer auf der Website oder in der App. Sie bewerten die Leistung von Marketingkampagnen und erkennen, wie sie besser auf die Bedürfnisse der Nutzer eingehen. Heute profitieren Teams von zahlreichen Marketing- und Analysetools. Sie ermöglichen es ihnen, Daten zur…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/cdp-im-einsatz-anwendungsfaelle/"><strong>Mehr lesen</strong></a></p></div></div> </div> </li><li class="wp-block-post post-36651 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-content-personalisierung category-data-management"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-58 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-56 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/zielgruppen-targeting-mit-cdp/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2023/03/Zielgruppen-Targeting-mit-CDP-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Effektives Zielgruppen-Targeting: Wie Sie mit einer CDP Kunden besser erreichen" style="object-fit:cover;" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2023/03/Zielgruppen-Targeting-mit-CDP-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2023/03/Zielgruppen-Targeting-mit-CDP-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-57 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2023-03-21T13:56:26+00:00">März 21, 2023</time></div> <h4 style="font-style:normal;font-weight:900;" class="has-link-color wp-elements-3907353e7d7ab4936acd1589a4abda85 wp-block-post-title"><a href="https://piwikpro.de/blog/zielgruppen-targeting-mit-cdp/" target="_self" >Effektives Zielgruppen-Targeting: Wie Sie mit einer CDP Kunden besser erreichen</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Wussten Sie, dass 80 % der Kunden personalisierte Erfahrungen beim Einkaufen erwarten? Gleichzeitig glauben nur 15 % der CMOs, dass ihr Unternehmen mit der Personalisierung der Inhalte auf dem richtigen Weg ist. Diese Zahlen sprechen für sich selbst – Unternehmen müssen ihren Schwerpunkt verlagern und eine erweiterte Personalisierung in ihr Marketing einbauen.Wenn Sie die richtige…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/zielgruppen-targeting-mit-cdp/"><strong>Mehr lesen</strong></a></p></div></div> </div> </li></ul></div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-61 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-60 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="vereinbaren-sie-eine-demo-einer-piwik-pro-enterprise-konfiguration-fortgeschrittene-analytics-features-mit-datenschutz-und-sicherheit">Vereinbaren Sie eine Demo einer Piwik PRO Enterprise Konfiguration – Fortgeschrittene Analytics Features mit Datenschutz und Sicherheit.</h2> </div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-black" id="solutions-product-bottom-cta"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Demo vereinbaren</a></div> </div> </div> </div> </div> </main> <footer class="wp-block-template-part"> <div class="wp-block-group alignfull main-footer has-white-color has-black-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-77 wp-block-group-is-layout-constrained" id="main-footer" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-25 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-64 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="produkt">PRODUKT</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Footer - 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