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class="wp-block-post-title">7 Tag Manager & 70 Eigenschaften im Vergleich</h1> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained"><div class="taxonomy-category wp-block-post-terms"><a href="https://piwikpro.de/blog/category/tag-manager/" rel="tag">Tag Manager</a></div> <div class="wp-block-group has-small-font-size is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained"> <p>Geschrieben von <span class="pp-authors">Beata Moryl, Małgorzata Poddębniak</span></p> <p>Veröffentlicht November 24, 2022</p> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><figure class="aligncenter wp-block-post-featured-image"><img width="1200" height="775" src="https://piwikpro.de/wp-content/uploads/sites/2/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-DE-1.png" class="attachment-post-thumbnail 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wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <div id="single-post_content" class="wp-block-group single-post_content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group scrollable-social-share-widget is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group scrollable-social-share-widget__socials-wrapper is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained wp-container-2 is-position-sticky" style="padding-top:var(--wp--preset--spacing--8)"> <a class="pp-link" href="http://www.facebook.com/share.php?u=https://piwikpro.de/blog/tag-manager-im-vergleich/&title=7+Tag+Manager+%26+70+Eigenschaften+im+Vergleich" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_facebook.svg" alt="" style="object-fit:cover"/></figure> </div> </a> <a class="pp-link" href="http://twitter.com/intent/tweet?text=7+Tag+Manager+%26+70+Eigenschaften+im+Vergleich:%20https://piwikpro.de/blog/tag-manager-im-vergleich/" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_x_circle.svg" alt=""/></figure> </div> </a> <a class="pp-link" href="http://www.linkedin.com/shareArticle?mini=true&url=https://piwikpro.de/blog/tag-manager-im-vergleich/&title=7+Tag+Manager+%26+70+Eigenschaften+im+Vergleich&source=" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_linkedin.svg" alt=""/></figure> </div> </a> </div> </div> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <p>JavaScript Tags sind notwendig, um den Datenfluss auf Websites, in Mobile Apps und in digitalen Produkten aller Art zu beherrschen. Seit mehr als 10 Jahren helfen Tag Manager (auch Tag-Management-Systeme oder TMS genannt) den Analysten eine Vielzahl an Tags zur Datensammlung und Aktivierung zu erstellen, zu ordnen und zu testen. <br><br>Bei Tag Managern kommt es nicht nur auf den Umfang der Funktionen und Anpassbarkeit an, die sie bieten. Die Bedeutung von Data Governance hat zugenommen.<br><br>Gesetze, wie die DSGVO, das <a aria-label="TTDSG (opens in a new tab)" href="https://piwikpro.de/blog/ttdsg-piwik-pro-loesung-anonyme-daten-sammeln/" target="_blank" rel="noopener">TTDSG</a>/ TDDDG oder das <a aria-label="revDSG (opens in a new tab)" href="https://piwikpro.de/blog/datenschutzgesetz-schweiz-2023-revdsg/" target="_blank" rel="noopener">revDSG</a>, und die hohen Erwartungen der Internetnutzer führten zu neuen Ansprüchen an Tag Manager Systeme. Dabei rückt der Datenschutz und die Sicherheit immer weiter ins Rampenlicht. <br><br>Das heißt aber noch lange nicht, dass die traditionelle Rolle der Tag Manager Systeme verstrichen ist. Sie sollten weiterhin wichtige Bestandteile Ihres Marketing-Stacks bleiben.</p> <h2 class="wp-block-heading" id="h-warum-sie-einen-tag-manager-benotigen">Warum Sie einen Tag Manager benötigen<a href="#h-warum-sie-einen-tag-manager-benotigen" class="heading-anchor"></a></h2> <p>Tag Manager erleichtern Analysten und Marketern das Web und Mobile Tracking. Sie benötigen nicht mehr Tage oder Wochen zu warten, bis Ihre IT-Abteilung einen neuen Code implementiert. Sie erstellen und debuggen Tags in Minutenschnelle, indem Sie verfügbare Tag-, Trigger- und Variablenbibliotheken des Tag Managers nutzen. <br><br>Um Ihre Datenerfassung effizienter und sicherer zu gestalten, sollten Sie nach einem Tag-Management-System mit den folgenden Merkmalen suchen:</p> <ul class="wp-block-list"> <li><strong>Customer Support</strong> – Tag Manager übernehmen einiges an Aufgaben für Sie. Im Kern der Sache arbeiten Sie aber immer noch mit einem komplexen JavaScript Code. Es ist hilfreich, wenn Ihr Tag Manager über eine umfangreiche Dokumentation verfügt, die Sie zur Orientierung nutzen können. Idealerweise gewährleistet die von Ihnen gewählte Software Zugang zu einem guten Support-Team, falls Probleme oder unbekannte Fehler auftreten sollten.</li> <li><strong>Datenschutz-Compliance und Datenkontrolle</strong> – Tag Manager übergeben Ihnen ein großes Stück Kontrolle über den Datenfluss innerhalb und außerhalb Ihres Marketing-Stacks. Um das auszunutzen und Daten zu schützen, sollten Sie sichergehen, dass Ihnen die Plattform die benötigte Kontrolle überlässt. Dies beinhaltet fortgeschrittene Features, wie Zero-Cookie-Load, sichere Hosting-Optionen und die Wahl des Ortes, an dem Sie Ihre Daten speichern.</li> <li><strong>Integrationen, Bibliotheken und Vorlagen</strong> – Umfangreiche Bibliotheken, Vorlagen und Integrationen ersparen Ihnen viel Zeit beim Erstellen, Testen und Instandhalten von Tags. Damit umgehen Sie überflüssiges Codieren von benutzerdefinierten Tags. Es ist auch von Vorteil, wenn Sie Ihr Tag-Management-System auf einfache Weise mit Tools wie der Consent Manager oder die Customer Data Platform integrieren können.</li> </ul> <p>Wie haben sich Tag Manager an die Ansprüche angepasst? Laden Sie den Tag Manager Vergleich mit 70 Vergleichspunkten herunter und finden Sie es heraus.<br><br>Vorschau unseres Tag Manager Vergleichs<br><em>Notiz: Wir kürzten einige Produktnamen, um den Lesefluss zu begünstigen. Hier finden Sie <em>die vollen Angaben:</em></em><br><br><strong>Piwik PRO Tag Manager</strong><br><strong>Google Tag Manager</strong> (nur die Features der Version 360 sind in der Tabelle aufgeführt)<br><strong>Segment</strong> (mit den Businessplan Features)<br><strong>Tealium IQ Tag Management</strong><br><strong>Commanders Act TagCommander</strong><br><strong>Matomo Tag Manager</strong><br><strong>Ensighten Manage</strong></p> <figure class="wp-block-table"><table class="has-fixed-layout"><thead><tr><th></th><th class="has-text-align-center" data-align="center">Piwik PRO</th><th class="has-text-align-center" data-align="center">Google</th><th class="has-text-align-center" data-align="center">Segment</th><th class="has-text-align-center" data-align="center">Tealium</th><th class="has-text-align-center" data-align="center">Tag<br>Commander</th><th class="has-text-align-center" data-align="center">Matomo</th><th class="has-text-align-center" data-align="center">Ensighten Manage</th></tr></thead><tbody><tr><td colspan="8"><strong>Produktübersicht</strong></td></tr><tr><td>Datenschutz, Sicherheit und Compliance</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td></tr><tr><td>Produktfunktionen</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td></tr><tr><td>Kundenbetreuung</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td></tr><tr><td>Hosting-Optionen</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td></tr><tr><td>Personalisierung</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td></tr><tr><td colspan="8"><strong>Hosting</strong></td></tr><tr><td>On-Premises</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Cloud</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Private Cloud</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"><samp></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Content delivery network (CDN)</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Cloud oder Private Cloud Datenresidenz möglich</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td colspan="8"><strong>Datenschutz und Konformität</strong></td></tr><tr><td>Opt-out / Do Not Track auf individuellem Tag-Level möglich</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Aktivierung des Zero-Cookie-Loads möglich</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Tags und Tag-Kategorien gefeuert basierend auf dem Consent Status</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Vielzahl an Datenschutz Modi für Session- und Event-Tracking</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Vielzahl an Datenschutz Modi für Session- und Event-Tracking</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr></tbody></table></figure> <p>Laden Sie den kompletten Vergleich herunter, um unter anderem folgende Kategorien zu vergleichen:</p> <ul class="wp-block-list"> <li>Integrationen</li> <li>Customer Support</li> <li>Generelle Tagging Features</li> <li>Tag-Typen</li> <li>Trigger-Typen</li> <li>Variablen-Typen</li> <li>Flexibilität und Limits</li> </ul> <div class="wp-block-group blogpost-lead-magnet-box has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-26 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://landing.piwik.pro/tag-manager-anbieter-vergleich/"><img decoding="async" src="https://piwikpro.de/wp-content/uploads/sites/2/2022/11/Cover-70-point-comparison-of-6-tag-managers-DE-1.png" alt="" class="wp-image-35930"/></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow" style="flex-basis:75%"> <div class="wp-block-group is-style-default has-small-font-size is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-27 wp-block-group-is-layout-flex"> <p class="has-white-color has-label-red-background-color has-text-color has-background has-small-font-size" style="padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;letter-spacing:0.2px;line-height:1;text-transform:uppercase"><strong>Vergleich</strong></p> </div> <p class="h3"><strong>7 Tag Manager im Vergleich</strong></p> <p>70 Faktoren von Tag-Typen bis zum Datenschutz. Erfahren Sie mehr über die Unterschiede zwischen dem Piwik PRO Tag Manager, Google Tag Manager, Tealium IQ Tag Management, Segment, TagCommander, Matomo Tag Manager und Ensighten Manage</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://landing.piwik.pro/tag-manager-anbieter-vergleich/">Downloaden</a></div> </div> </div> </div> </div> </div></div> <div id="post_footer" class="wp-block-group post_footer is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-flex wp-container-core-group-is-layout-31 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img width="512" height="512" src="/wp-content/uploads/sites/2/2024/07/author-beata-moryl_.jpeg" alt="" class="wp-image-55593" style="object-fit:cover;width:48px;height:48px" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-beata-moryl_.jpeg 512w, https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-beata-moryl_-300x300.jpeg 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-beata-moryl_-150x150.jpeg 150w" sizes="(max-width: 512px) 100vw, 512px" /></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="beata-moryl">Beata Moryl</h3> <p class="has-small-font-size">Translator and Content Marketer</p> </div> </div> <p class="has-small-font-size">Beata Moryl ist ein Profi mit 20 Jahren freiberuflicher Erfahrung im Übersetzen und Verfassen von Inhalten. Sie verfügt außerdem über einen soliden betriebswirtschaftlichen Hintergrund und Erfahrung als Managerin in den Bereichen Kundenservice, Produktmanagement und Geschäftsentwicklung. Beata übersetzte fast 20 wirtschaftsbezogene Bücher (zu den Themen Marketing, Soft Skills, Coaching, HR und Kundenservice) für etablierte Verlage wie den Verlag C.H. Beck. Bei Piwik PRO spezialisiert sie sich auf die rechtlichen Aspekte der Webanalyse, den Datenschutz und die Optimierung von Geschäftsergebnissen mithilfe moderner IT-Tools. <a href="https://www.linkedin.com/in/beata-moryl-translator/" target="_blank" rel="noreferrer noopener">LinkedIn Profil</a></p> </div> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-flex wp-container-core-group-is-layout-34 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img width="687" height="687" src="/wp-content/uploads/sites/2/2024/07/author-malgorzata-poddebniak.jpeg" alt="" class="wp-image-55588" style="object-fit:cover;width:48px;height:48px" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-malgorzata-poddebniak.jpeg 687w, https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-malgorzata-poddebniak-300x300.jpeg 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-malgorzata-poddebniak-150x150.jpeg 150w" sizes="(max-width: 687px) 100vw, 687px" /></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="malgorzata-poddebniak">Małgorzata Poddębniak</h3> <p class="has-small-font-size">Senior Content Marketer</p> </div> </div> <p class="has-small-font-size">Content-Marketerin und Redakteurin mit Erfahrung in technischen Themen und im Erstellen von recherchebasierten, umfassenden Artikeln über die Web-Analytics und den Datenschutz.</p> </div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-35736 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics"> <div class="wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-37 wp-block-group-is-layout-flex"> <p class="has-small-font-size" style="font-style:normal;font-weight:700;text-transform:uppercase">VORHERIGER ARTIKEL</p> <h4 class="wp-block-post-title"><a href="https://piwikpro.de/blog/analytics-implementierung-tracking-plan/" target="_self" >Analytics Implementierung in 12 Schritten – ein Leitfaden mit der Tracking-Plan-Vorlage</a></h4> <div class="wp-block-group has-small-font-size is-layout-flex wp-container-core-group-is-layout-36 wp-block-group-is-layout-flex"> <p>Oktober 24, 2022 von <span class="pp-authors">Beata Moryl, Karolina Lubowicka, Małgorzata Poddębniak</span></p> </div> </div> </li></ul></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-27235 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics"> <div class="wp-block-group is-vertical is-content-justification-right is-layout-flex wp-container-core-group-is-layout-39 wp-block-group-is-layout-flex"> <p class="has-small-font-size" style="font-style:normal;font-weight:700;text-transform:uppercase">NÄCHSTER ARTIKEL</p> <h4 class="wp-block-post-title"><a href="https://piwikpro.de/blog/4-nachteile-von-google-analytics/" target="_self" >6 wichtige Limits von Google Analytics [UPDATE]</a></h4> <div class="wp-block-group has-small-font-size is-layout-flex wp-container-core-group-is-layout-38 wp-block-group-is-layout-flex"> <p>November 25, 2022 von <span class="pp-authors">Beata Moryl, Karolina Matuszewska, Małgorzata Poddębniak</span></p> </div> </div> </li></ul></div> </div> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <div id="blog_sidesection" class="wp-block-group blog_sidesection is-layout-constrained wp-block-group-is-layout-constrained"> <form role="search" method="get" action="/" class="wp-block-search__no-button wp-block-search"><label class="wp-block-search__label screen-reader-text" for="wp-block-search__input-3">Suche</label><div class="wp-block-search__inside-wrapper "><input class="wp-block-search__input" id="wp-block-search__post-type" placeholder="Suche" value="" type="search" name="s" required=""><input type="hidden" 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