CINXE.COM

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href="https://www.youtube.com/user/MultichannelMerchant"> <i class="fa fa-video-camera"></i> <span class="hidden-sm-down">YouTube</span> </a> </li> </ul> </div> </div> </div> <div class="col-right hidden-sm-down"> <section class="primary-dropdown-cta widget ai_ad_widget-10 widget_ai_ad_widget"> <div id="div-gpt-ad-1647464320227-0" style="min-width:300px;min-height:250px;" > <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1647464320227-0'); });</script> </div> </section> </div> </div> </div> </div> </header><div id="ai_ad_widget-3" class="ad topbillboard widget widget_ai_ad_widget"> <div id="topbillboard"> <script>googletag.cmd.push(function() { googletag.display('topbillboard'); });</script> </div> </div><script> (function($){ //Fix to Toggle navigation $('header .left .buttons .fa-search').click(function (e) { e.preventDefault(); e.stopPropagation(); $('header .left .hamburger').trigger('click'); }); })(jQuery); </script> <div class="wrap container" role="document"> <div class="content row"> <main class="main"> <div class="page-header"> <h1 class="entry-title">Video</h1> </div> <article class="post-158448 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-content-marketing category-email category-marketing category-search category-social category-video tag-attribution tag-attribution-marketing tag-brand-marketing tag-email-marketing tag-marketplace-sellers tag-marketplaces company-amazon mcm_term-pay-per-click-9 mcm_term-seo-tools old_category-seo"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2022/05/amazon-marketing-illustration-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="Amazon marketing illustration feature" decoding="async" srcset="https://multichannelmerchant.com/wp-content/uploads/2022/05/amazon-marketing-illustration-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2022/05/amazon-marketing-illustration-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2022/05/amazon-marketing-illustration-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/amazon-marketing-allocate-your-budget-maximize-roi/">Amazon Marketing: Allocate Your Budget, Maximize ROI</a></h2> <div class="date-author"> <time class="updated" datetime="2022-05-04T19:17:19+00:00">May 4, 2022</time> | <a href="https://multichannelmerchant.com/author/vitaliikhyzhniak/">Vitalii Khyzhniak</a> </div> </header> <div class="entry-summary"> <p>Each business must concentrate on certain marketing areas during various growth stages. However, the biggest mistake is being afraid to market. Amazon marketing is a system of accruing progress, and it can’t be profitable from the start.聽Here are some budgeting guidelines for each stage of your business development.</p> </div> </div> </article> <article class="post-143404 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-marketing category-social category-video tag-ecommerce tag-social-commerce tag-social-media company-facebook company-instagram company-shopify company-tik-tok"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2020/10/shopify-tiktok-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="Shopify + TikTok" decoding="async" srcset="https://multichannelmerchant.com/wp-content/uploads/2020/10/shopify-tiktok-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2020/10/shopify-tiktok-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2020/10/shopify-tiktok-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/shopify-give-sellers-access-to-massive-tiktok-audience/">Shopify Give Sellers Access to Massive TikTok Audience</a></h2> <div class="date-author"> <time class="updated" datetime="2020-10-29T17:00:09+00:00">October 29, 2020</time> | <a href="https://multichannelmerchant.com/author/mobrienaccessintel-com/">Mike O'Brien</a> </div> </header> <div class="entry-summary"> <p>In a linkup of major players, ecommerce platform Shopify, with more than 1 million merchants, has partnered with hugely popular Chinese video sharing site TikTok. A new TikTok channel on Shopify lets sellers can set up, manage and track campaigns natively within the platform, accessing a global audience of 800 million users.</p> </div> </div> </article> <article class="post-136679 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing category-video tag-customer-engagement tag-email tag-email-marketing tag-video mcm_term-product-video mcm_term-the-unboxing-experience mcm_term-unboxing"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2019/12/video-marketing-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" srcset="https://multichannelmerchant.com/wp-content/uploads/2019/12/video-marketing-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2019/12/video-marketing-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2019/12/video-marketing-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/use-video-email-marketing/">How to Use Video to Increase Engagement in Email Marketing</a></h2> <div class="date-author"> <time class="updated" datetime="2019-12-19T15:42:14+00:00">December 19, 2019</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.</p> </div> </div> </article> <article class="post-126503 post type-post status-publish format-standard has-post-thumbnail hentry category-catalog category-content-marketing category-marketing category-social category-video tag-brand-influencers tag-brand-marketing tag-content-marketing tag-influencer-marketing tag-social-media company-facebook company-instagram mcm_term-branding mcm_term-rebranding mcm_term-the-unboxing-experience mcm_term-ugc mcm_term-unboxing mcm_term-user-generated-content"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2019/02/harry-david-gift-basket-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2019/02/harry-david-gift-basket-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2019/02/harry-david-gift-basket-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2019/02/harry-david-gift-basket-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/harry-david-seeks-to-deepen-emotional-connection-with-customers/">Harry & David Seeks to Deepen Emotional Connection with Customers</a></h2> <div class="date-author"> <time class="updated" datetime="2019-02-21T16:47:33+00:00">February 21, 2019</time> | <a href="https://multichannelmerchant.com/author/dforteaccessintel-com/">Daniela Forte</a> </div> </header> <div class="entry-summary"> <p>In order to share more with customers and drive better engagement, gifting brand Harry & David went through a cultural as well as digital transformation with its Share More project, attendees were told at eTail West. </p> </div> </div> </article> <article class="post-124283 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-marketing category-social category-video tag-digital-marketing tag-mobile-marketing tag-social-commerce tag-social-media company-facebook company-instagram company-pinterest mcm_term-digital-marketing-and-advertising mcm_term-online-advertising mcm_term-social-marketing-2"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2018/12/social-influencer-graphic-with-magnet-likes-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2018/12/social-influencer-graphic-with-magnet-likes-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2018/12/social-influencer-graphic-with-magnet-likes-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2018/12/social-influencer-graphic-with-magnet-likes-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/maximize-creative-social-ads-holiday-season/">How to Maximize Creative in Social Ads This Holiday Season</a></h2> <div class="date-author"> <time class="updated" datetime="2018-12-12T16:35:43+00:00">December 12, 2018</time> | <a href="https://multichannelmerchant.com/author/christinegoos/">Christine G枚枚s</a> </div> </header> <div class="entry-summary"> <p>The holiday season is the most competitive time of year for ecommerce companies and retailers to target consumers and drive sales. For marketers looking to expand content to multiple platforms and find success this holiday season, here are some tips for social ads on Instagram, Facebook and Pinterest. </p> </div> </div> </article> <article class="post-104757 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-video tag-digital-marketing tag-ecommerce tag-remarketing tag-user-generated-content"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2017/08/jamesallen-com-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2017/08/jamesallen-com-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2017/08/jamesallen-com-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2017/08/jamesallen-com-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/jamesallen-com-seeing-success-video-marketing/">JamesAllen.com Seeing Success with Video Marketing</a></h2> <div class="date-author"> <time class="updated" datetime="2017-08-21T16:28:49+00:00">August 21, 2017</time> | <a href="https://multichannelmerchant.com/author/mobrienaccessintel-com/">Mike O'Brien</a> </div> </header> <div class="entry-summary"> <p>Online diamond bridal jewelry retailer JamesAllen.com, which has been seeing great success using video to market its products on social sites like Facebook and Instagram, said merchants need to adapt the content to the audience based on where they are consuming information and what they want to see. Find out what other recommendations the company has for successfully leveraging video content.</p> </div> </div> </article> <article class="post-97645 post type-post status-publish format-standard has-post-thumbnail hentry category-ecommerce category-video mcm_term-e-commerce mcm_term-inbound-junction mcm_term-rotem-gal mcm_term-video-commerce old_category-ecommerce-9 old_category-video-ecommerce"> <img width="300" height="200" src="https://multichannelmerchant.com/wp-content/uploads/2014/07/video-camera-300.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/ecommerce/7-ways-video-can-benefit-online-shopping/">7 Ways Video Can Benefit Online Shopping</a></h2> <div class="date-author"> <time class="updated" datetime="2017-03-16T19:26:17+00:00">March 16, 2017</time> | <a href="https://multichannelmerchant.com/author/rotemgal/">Rotem Gal</a> </div> </header> <div class="entry-summary"> <p>Video has become the driving force in marketing and ecommerce alike, signaling the need for modern businesses to get on board. Here is how you can effectively use video to market to your shoppers. </p> </div> </div> </article> <article class="post-93246 post type-post status-publish format-standard has-post-thumbnail hentry category-video category-videos mcm_term-brand-value mcm_term-millennial old_category-engagement-marketing old_category-marketing-9 old_category-video-9"> <img width="300" height="199" src="https://multichannelmerchant.com/wp-content/uploads/2014/05/millennials-hipsters-300.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/videos/3-ways-drive-brand-value-millennial-shopper/">3 Ways to Drive Brand Value for Your Millennial Shopper</a></h2> <div class="date-author"> <time class="updated" datetime="2016-11-08T22:10:17+00:00">November 8, 2016</time> | <a href="https://multichannelmerchant.com/author/dforteaccessintel-com/">Daniela Forte</a> </div> </header> <div class="entry-summary"> <p>Driving brand value for your millennial shopper is important today as this is the biggest generation in history. Millennials want brands to be both unique and meaningful and that is what you need to be in order to grab their attention. This video by Futurecast and Barkley shows three ways you can drive brand value to the millennial shopper. </p> </div> </div> </article> <article class="post-83775 post type-post status-publish format-standard hentry category-video tag-mcommerce mcm_term-ecommerce-2 mcm_term-rapt-media old_category-ecommerce-9 old_category-marketing-9 old_category-mobile-9 old_category-tablet-9 old_category-video-ecommerce old_category-video-marketing old_category-video-9"> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/video/3-myths-about-interactive-video-and-mobile/">3 Myths About Interactive Video and Mobile</a></h2> <div class="date-author"> <time class="updated" datetime="2016-05-02T19:17:52+00:00">May 2, 2016</time> | <a href="https://multichannelmerchant.com/author/calebhanson/">Caleb Hanson</a> </div> </header> <div class="entry-summary"> <p>As more and more Americans go mobile, it’s critical that marketers and interactive content creators understand what is and is not true of this platform and the content it hosts.</p> </div> </div> </article> <article class="post-81926 post type-post status-publish format-standard has-post-thumbnail hentry category-ecommerce category-video mcm_term-personalized-videos mcm_term-product-videos old_category-ecommerce-9 old_category-video-ecommerce"> <img width="300" height="200" src="https://multichannelmerchant.com/wp-content/uploads/2014/07/video-camera-300.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/ecommerce/product-videos-reach-customers-boost-sales/">Product Videos Reach Customers and Boost Sales</a></h2> <div class="date-author"> <time class="updated" datetime="2016-03-21T11:13:46+00:00">March 21, 2016</time> | <a href="https://multichannelmerchant.com/author/catherine-smeaton/">Catherine Smeaton</a> </div> </header> <div class="entry-summary"> <p>Online merchants are continuing to make the same mistake of dismissing product videos as no more than a fancy kind of sales pitch. It鈥檚 a common misconception – but actually there are advantages to product videos that you, as an online retailer, should consider if you鈥檙e serious about engaging new customers and maximizing revenue.</p> </div> </div> </article> <div class="paginate-links"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://multichannelmerchant.com/category/marketing/video/page/2/">2</a> <a class="page-numbers" href="https://multichannelmerchant.com/category/marketing/video/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://multichannelmerchant.com/category/marketing/video/page/5/">5</a> <a class="next page-numbers" href="https://multichannelmerchant.com/category/marketing/video/page/2/"><i class="fa fa-caret-right"></i></a></div> </main> <aside class="sidebar"> <div id="ai_ad_widget-4" class="ad top-halfpage widget widget_ai_ad_widget"> <div id="top-halfpage"> <script>googletag.cmd.push(function() { 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