CINXE.COM

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class="episodes-top"> <img src="https://multichannelmerchant.com/wp-content/uploads/2018/02/episodes-logo.png" alt="" /></p> <div><blockquote> <h2><a href="https://multichannelmerchant.com/marketing/ga4-unraveling-the-new-world-of-google-analytics/">Latest Podcast — GA4: Unraveling the New World of Google Analytics</a></h2> </blockquote> </div> <br /> <div class="button"><a href="https://multichannelmerchant.com/marketing/ga4-unraveling-the-new-world-of-google-analytics/">Click Here to listen to our latest podcast <i class="fa fa-play-circle"></i></a></div> <br /> <p class="subscribe"> <h3 style="color:#FFFFFF; font-size:18px">Subscribe to MCM CommerceChat</h3> <a style="color:#FFFFFF;font-size:36px; padding-right:15px" target="_blank" href="https://itunes.apple.com/us/podcast/mcm-commercechat/id1342364686"><i class="fa fa-apple" aria-hidden="true"></i></a> <a style="color:#FFFFFF;font-size:36px;padding-right:15px" target="_blank" href="http://subscribeonandroid.com/multichannelmerchant.com/feed/podcast/"><i class="fa fa-android" aria-hidden="true"></i></a> <a style="color:#FFFFFF;font-size:36px;padding-right:15px" target="_blank" href="http://subscribebyemail.com/multichannelmerchant.com/feed/podcast/"><i class="fa fa-envelope" aria-hidden="true"></i></a> </p> </div> <div id="ai_ad_widget-3" class="ad topbillboard widget widget_ai_ad_widget"> <div id="topbillboard"> <script>googletag.cmd.push(function() { googletag.display('topbillboard'); });</script> </div> </div><script> (function($){ //Fix to Toggle navigation $('header .left .buttons .fa-search').click(function (e) { e.preventDefault(); e.stopPropagation(); $('header .left .hamburger').trigger('click'); }); })(jQuery); </script> <div class="wrap container" role="document"> <div class="content row"> <main class="main"> <style type="text/css"> h2.entry-title a { color: #067765;} .h2, h2 { font-size: 1.5rem; font-weight:400} h1.entry-title { font-size: 1.2rem; color: white; background-color: #067765; padding-left: .5em; padding-top: .5em; width: 15%; border-bottom:none} .wp-post-image { float: left; max-width: 200px; margin-right: 1em; } .excerpt_container { margin-bottom: 14px; } .excerpt_container p{ display: inline; } </style> <div class="myepicontainer"> <div class="page-header"> <h1 class="entry-title">Episodes</h1> </div> <hr style=" border-top:thin solid #067765; margin-top:-20px" /> <article class="post-173460 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-content-marketing category-marketing category-mcmcommercechat category-podcast category-search tag-affiliate-marketing tag-analytics tag-digital-marketing tag-marketing company-google mcm_term-google-analytics"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/10/google-analytics-logo-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="Google Analytics 4 logo feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/10/google-analytics-logo-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/10/google-analytics-logo-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/10/google-analytics-logo-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/ga4-unraveling-the-new-world-of-google-analytics/">GA4: Unraveling the New World of Google Analytics <i class="fa fa-play-circle"></i></a></h2> </header> <div class="entry-summary"> <div class="excerpt_container"> <p>The digital landscape has experienced a seismic shift with the recent sunset of Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced in 2020. As of July 1, Google stopped processing data through UA, creating a forced migration. Ben Hardt, VP of business intelligence and innovation at X Agency, walks us through the changes and the impact on marketers.</p> </div> </div> </div> </article> <article class="post-172505 post type-post status-publish format-standard has-post-thumbnail hentry category-mcmcommercechat category-operations category-order-management category-podcast tag-ai tag-artificial-intelligence tag-inventory tag-inventory-management tag-omnichannel mcm_term-out-of-stock"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/09/tailored-brands-groomsmen-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="Tailored Brands groomsmen feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/09/tailored-brands-groomsmen-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/09/tailored-brands-groomsmen-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/09/tailored-brands-groomsmen-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/mcmcommercechat/tailored-brands-leverages-ai-to-optimize-inventory-management/">Tailored Brands Leverages AI to Optimize Inventory Management <i class="fa fa-play-circle"></i></a></h2> </header> <div class="entry-summary"> <div class="excerpt_container"> <p>Tailored Brands, a menswear and formalwear retailer that includes Men’s Wearhouse and Jos. A. Bank, needed to anticipate customers’ evolving preferences for various style, color and size choices in its tuxedo rental business. CTO Scott Vifquain and Gurhan Kok, founder of Invent Analytics, talk about how AI-based technology was applied, and the results so far in our MCM CommerceChat podcast.</p> </div> </div> </div> </article> <article class="post-172113 post type-post status-publish format-standard has-post-thumbnail hentry category-mcmcommercechat category-podcast tag-artificial-intelligence tag-ecommerce tag-machine-learning tag-retail mcm_term-genai mcm_term-generative-ai"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/07/chatgpt-phone-feature2-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="GenAI GPT phone feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/07/chatgpt-phone-feature2-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/07/chatgpt-phone-feature2-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/07/chatgpt-phone-feature2.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/mcmcommercechat/who-is-leading-in-genai-readiness-and-projected-business-impact/">Who Is Leading in GenAI Readiness and Projected Business Impact? <i class="fa fa-play-circle"></i></a></h2> </header> <div class="entry-summary"> <div class="excerpt_container"> <p>It’s undeniable that artificial intelligence is having a major impact across industries. But what does that mean in dollars and cents? IHL Group has estimated the business impact of AI, GenAI and machine learning on the retail and restaurant sectors through 2029 at $1.5 trillion. IHL also ranks companies on AI readiness and projected business impact. IHL president Greg Busek breaks down their findings.</p> </div> </div> </div> </article> <article class="post-171859 post type-post status-publish format-standard has-post-thumbnail hentry category-mcmcommercechat category-operations category-podcast category-returns tag-returns tag-reverse-logistics company-target mcm_term-returns-2"> <img width="300" height="199" src="https://multichannelmerchant.com/wp-content/uploads/2013/07/returns-and-refunds1-300x199.jpg" class="img-fluid wp-post-image wp-post-image" alt="domestic shipping, ecommerce, ecommerce returns, Endicia, FedEx, Free returns, IRCE, IRCE 2014, postage, returns, returns process, shipping, Shipping/Delivery, UPS, USPS" decoding="async" loading="lazy" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/operations/mcm-commercechat-u-s-spending-on-returns-equals-public-school-budget/">MCM CommerceChat: U.S. Spending on Returns Equals Public School Budget <i class="fa fa-play-circle"></i></a></h2> </header> <div class="entry-summary"> <div class="excerpt_container"> <p>With ecommerce returns close to a $1 trillion problem for retailers, companies continue to wrestle with ways to reduce the number of orders getting sent back. In many ways it’s a problem of their own making. Simone Theresa Peinkofer, Associate Professor of Supply Chain Management at Michigan State University, joins our podcast to share her insights on the problem and what’s being done.</p> </div> </div> </div> </article> <article class="post-171116 post type-post status-publish format-standard has-post-thumbnail hentry category-delivery category-mcmcommercechat category-operations category-podcast category-shipping category-workforce tag-logistics tag-shipping-and-delivery company-ups mcm_term-labor-strike mcm_term-labor-unions mcm_term-parcel-carrier-contracts mcm_term-teamsters mcm_term-union-contracts"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/04/teamsters-sean-obrien-before-congress-feature-300x159.gif" class="img-fluid wp-post-image wp-post-image" alt="Teamsters Sean O'Brien before Congress feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/04/teamsters-sean-obrien-before-congress-feature-300x159.gif 300w, https://multichannelmerchant.com/wp-content/uploads/2023/04/teamsters-sean-obrien-before-congress-feature-768x407.gif 768w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/operations/looking-at-ups-teamster-scenarios/">Looking At UPS-Teamster Scenarios <i class="fa fa-play-circle"></i></a></h2> </header> <div class="entry-summary"> <div class="excerpt_container"> <p>Can UPS and the Teamsters reach agreement in time? Should UPS meet the union’s demand for higher part-time worker pay, or leave its last offer on the table? Is there a joint realization that too much is at stake? And if it happens, how will other carriers pick up the slack? We discuss all this with Gaston Curk, CEO of postal consolidator OSM Worldwide in this MCM CommerceChat podcast.</p> </div> </div> </div> </article> <article class="post-170771 post type-post status-publish format-standard has-post-thumbnail hentry category-mcmcommercechat category-podcast category-webinars mcm_term-ecommerce-returns mcm_term-returns-process"> <img width="300" height="169" src="https://multichannelmerchant.com/wp-content/uploads/2023/07/mcm-ss-returns-webinar-16x9-1-300x169.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/07/mcm-ss-returns-webinar-16x9-1-300x169.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/07/mcm-ss-returns-webinar-16x9-1-1024x576.jpg 1024w, https://multichannelmerchant.com/wp-content/uploads/2023/07/mcm-ss-returns-webinar-16x9-1-768x432.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/07/mcm-ss-returns-webinar-16x9-1-1536x864.jpg 1536w, https://multichannelmerchant.com/wp-content/uploads/2023/07/mcm-ss-returns-webinar-16x9-1-2048x1152.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/webinars/multichannel-merchant-editorial-spotlight-on-returns-in-2023/">Multichannel Merchant: Editorial Spotlight on Returns in 2023 <i class="fa fa-play-circle"></i></a></h2> </header> <div class="entry-summary"> <div class="excerpt_container"> <p>Join Multichannel Merchant Brian Kilcourse, managing partner at Retail Systems Research, to learn more about returns and how you can navigate the changing landscape.</p> </div> </div> </div> </article> <article class="post-169578 post type-post status-publish format-standard has-post-thumbnail hentry category-ecommerce category-mcmcommercechat category-podcast tag-counterfeit tag-ecommerce tag-marketplace-sellers tag-marketplaces mcm_term-ecommerce-fraud mcm_term-ecommerce-marketplaces mcm_term-federal-trade mcm_term-ftc"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2019/09/ftc-hq-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2019/09/ftc-hq-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2019/09/ftc-hq-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2019/09/ftc-hq-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/ecommerce/the-inform-act-what-you-need-to-know/">The INFORM Act: What You Need to Know <i class="fa fa-play-circle"></i></a></h2> </header> <div class="entry-summary"> <div class="excerpt_container"> <p>The INFORM Act goes into effect June 27, to help stem the tide of counterfeit goods on ecommerce marketplaces. The FTC can impose fines and injunctions against marketplace operators that don’t provide information on high-volume sellers. Alexandra Megaris of Venable LLP helps us gain a better understanding of its ramifications.</p> </div> </div> </div> </article> <article class="post-169059 post type-post status-publish format-standard has-post-thumbnail hentry category-ecommerce category-mcmcommercechat category-podcast tag-recommerce tag-sustainability company-osf-digital company-rei mcm_term-recommerce mcm_term-sustainability"> <img width="300" height="200" src="https://multichannelmerchant.com/wp-content/uploads/2023/05/image-with-podcast-ecommerce-shipping-300x200.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/05/image-with-podcast-ecommerce-shipping-300x200.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/05/image-with-podcast-ecommerce-shipping-768x513.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/05/image-with-podcast-ecommerce-shipping.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/ecommerce/whats-going-on-with-the-booming-recommerce-industry/">What’s Going On with the Booming Recommerce Industry? <i class="fa fa-play-circle"></i></a></h2> </header> <div class="entry-summary"> <div class="excerpt_container"> <p>Secondhand clothing has come a long way since the days of the community thrift store as quick-acting brands have positioned themselves to capture some of the $100B global recommerce market.  … <a href="https://multichannelmerchant.com/ecommerce/whats-going-on-with-the-booming-recommerce-industry/">Continue Reading →</a></p> </div> </div> </div> </article> <article class="post-168885 post type-post status-publish format-standard has-post-thumbnail hentry category-mcmcommercechat category-operations category-podcast tag-ecommerce tag-retail tag-supply-chain company-levi-strauss company-pandora company-walmart mcm_term-ai mcm_term-artificial-intelligence mcm_term-blockchain mcm_term-cpg mcm_term-sustainability mcm_term-unilever"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/05/sustainability-green-building-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="sustainability green building feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/05/sustainability-green-building-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/05/sustainability-green-building-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/05/sustainability-green-building-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/operations/retailers-real-appetite-for-sustainability/">Retailers’ Real Appetite for Sustainability <i class="fa fa-play-circle"></i></a></h2> </header> <div class="entry-summary"> <div class="excerpt_container"> <p>A new global study by IBM found that 61% of CPGs and retailers are purposefully aligning sustainability and operational goals: 77% said sustainability investments will accelerate business growth. Luq Niazi, a global managing partner at IBM Consulting, talks about how companies are allocating resources for sustainability, and how to communicate your efforts to consumers without greenwashing.</p> </div> </div> </div> </article> <article class="post-168707 post type-post status-publish format-standard has-post-thumbnail hentry category-ecommerce category-mcmcommercechat category-podcast tag-brands tag-direct-to-consumer tag-dtc tag-ecommerce tag-podcast tag-retail company-bonobos company-jet-com company-moosejaw-mountaineering company-walmart mcm_term-eloquii"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2018/06/eloquii-storefront-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="walmart former brand eloquii storefront feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2018/06/eloquii-storefront-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2018/06/eloquii-storefront-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2018/06/eloquii-storefront-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/ecommerce/a-breakdown-of-walmart-dtc-brand-unwind/">Walmart and the DTC Brand Unwind <i class="fa fa-play-circle"></i></a></h2> </header> <div class="entry-summary"> <div class="excerpt_container"> <p>The curious case of Walmart’s venture into creating a stable of hot startup DTC brands has come to a close, with the 2023 sales of Moosejaw, Bonobos and Eloquii in quick succession. So it’s a fitting time to take a look at the six-year-plus journey that began with the $3.3 billion acquisition of Jet.com. We look back and ruminate with Raj Konanahalli, a partner and managing director with AlixPartners.</p> </div> </div> </div> </article> <div class="paginate-links"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://multichannelmerchant.com/mcm-commerce-chat/page/2/">2</a> <a class="page-numbers" href="https://multichannelmerchant.com/mcm-commerce-chat/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://multichannelmerchant.com/mcm-commerce-chat/page/11/">11</a> <a class="next page-numbers" href="https://multichannelmerchant.com/mcm-commerce-chat/page/2/"><i class="fa fa-caret-right"></i></a></div> <div style="padding: 30px; background-color:#067765; color:#FFFFFF">Interested in sponsoring an upcoming MCM CommerceChat podcast episode? Find out how by contacting <a style="color:#FFFFFF; font-weight:bold" href="/cdn-cgi/l/email-protection#fe899d9f939f8c9f849fbe9f9d9d9b8d8d97908a9b92d09d9193">William Camaraza</a> at 954-389-1442 today.</div> </div> </main> <aside class="sidebar"> <div id="ai_ad_widget-4" class="ad top-halfpage widget widget_ai_ad_widget"> <div id="top-halfpage"> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script>googletag.cmd.push(function() { googletag.display('top-halfpage'); });</script> </div> </div><section class="widget cat_posts-2 cat_posts"><h3>Webinars <i class="fa fa-play-circle"></i></h3><p><a href="https://multichannelmerchant.com/webinars/step-up-your-fraud-prevention-approach-in-2024/">Step Up Your Fraud Prevention Approach in 2024</a></p><p><a href="https://multichannelmerchant.com/webinars/unleashing-genai-magic-transforming-visual-commerce-for-unbeatable-customer-experiences/">Unleashing GenAI Magic: Transforming Visual 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