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</ul></nav></div></div> </header> <main id="content" class="clearfix animated" role="main" itemprop="mainContentOfPage" itemscope itemtype="http://schema.org/Blog"> <article id="post-190309" class="post-190309 post type-post status-publish format-standard has-post-thumbnail hentry category-beverage tag-acquisition tag-beverages tag-big-beverages tag-celsius tag-drinks" itemscope itemtype="http://schema.org/Article"> <header class="wrapper entry-header page-header"> <div class="entry-meta"> <span class="entry-category"><a href="https://supermarketnews.co.nz/category/beverage/" >Beverage</a></span><time class="entry-date updated" datetime="2024-11-15T14:12:07+13:00" itemprop="datePublished">15/11/2024</time> </div> <div class="title-with-sep single-title"> <h1 class="entry-title" itemprop="headline">Celsius Acquires Big Beverages</h1> </div> </header> <div class="entry-media"> <figure class="base-image"><img width="1200" height="800" src="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/11/Feature-Image-All-Websites-2024-11-15T140854.712.jpg?fit=1200%2C800&ssl=1" class="attachment-big-size size-big-size wp-post-image" alt="Celsius Acquires Big Beverages" itemprop="image" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/11/Feature-Image-All-Websites-2024-11-15T140854.712.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/11/Feature-Image-All-Websites-2024-11-15T140854.712.jpg?resize=500%2C333&ssl=1 500w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/11/Feature-Image-All-Websites-2024-11-15T140854.712.jpg?resize=1024%2C683&ssl=1 1024w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/11/Feature-Image-All-Websites-2024-11-15T140854.712.jpg?resize=290%2C193&ssl=1 290w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/11/Feature-Image-All-Websites-2024-11-15T140854.712.jpg?resize=330%2C220&ssl=1 330w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/11/Feature-Image-All-Websites-2024-11-15T140854.712.jpg?resize=296%2C197&ssl=1 296w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/11/Feature-Image-All-Websites-2024-11-15T140854.712.jpg?resize=690%2C460&ssl=1 690w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/11/Feature-Image-All-Websites-2024-11-15T140854.712.jpg?resize=750%2C500&ssl=1 750w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> </div> <div class="wrapper"> <div class="grids"> <div class="grid-8 column-1"> <div class="advertisement"> </div> <div class="single-box clearfix entry-content" itemprop="articleBody"> <h4>USA | Celsius Holdings, Inc. (“Celsius”) has announced that it boosted its innovation and production capabilities by acquiring Big Beverages Contract Manufacturing, L.L.C. (“Big Beverages”) for $75 million. The transaction was completed using cash and closed on the 1st of November, 2024.</h4> <p>The strategic transaction has provided Celsius with a 170,000-square-foot modern manufacturing and warehouse facility, which is expected to provide greater supply chain control, quicker innovation cycles, and greater production flexibility.</p> <p>Charlotte, N.C.-based Big Beverages is a longtime Celsius co-packer, and the facility will continue to be principally dedicated to manufacturing Celsius products. The Big Beverages management team and workforce were expected to remain with the operation.</p> <p><strong>Strategic Rationale</strong></p> <ul> <li>Vertical integration of a plant primarily dedicated to Celsius provides incremental research and development, LTO (limited time offer) product opportunities and a turnkey facility.</li> <li>Future expansion opportunities with the ability to add additional capacity as the business scales and grows</li> <li>Per-case savings and improved leverage and margins expected</li> <li>Solid ROIC (return on invested capital) opportunity</li> <li>Earnings per share accretion potential</li> </ul> <p>“We believe that this acquisition gives <a href="https://supermarketnews.co.nz/news/suntory-oceania-secures-celsius-partnership/">Celsius</a> fantastic leverage to accelerate our product innovation and production capabilities so we can continue growing the energy drink category with our great tasting, functional and better-for-you performance energy drinks,” said John Fieldly, Chairman and CEO of Celsius.</p> <p>“The experienced team and modern facilities at Big Beverages are best-in-class, and we’re proud to continue working with these dedicated men and women to inspire even more consumers to live fit.”</p> <p>Founded in 2019, Big Beverages has been a trusted partner of leading beverage brands. It has been known for its commitment to high-quality beverage production across the mid-Atlantic and is one of Celsius' partners in manufacturing quality beverages.</p> <p>“The Big Beverages team has worked closely with Celsius for over four years, and we have always felt like we have been part of the Celsius family. We are proud of what we have accomplished and very excited to join the most exciting and best-tasting energy drink brand in the world,” said Ryan Goff, CEO of Big Beverages.</p> <p>Fieldly added that vertical integration was a capital-efficient growth lever that supported the vision of becoming the nation’s leading energy drink brand and unlocking shareholder value potential through a better margin and profit structure.</p> </div> <div class="clearfix single-box social-box social-colors"> <h3 class="title">Share on</h3> <ul> <li class="share-facebook"> <a href="http://www.facebook.com/sharer.php?u=https://supermarketnews.co.nz/beverage/celsius-acquires-big-beverages/&t=Celsius Acquires Big Beverages" target="blank"> <i class="icomoon-facebook"></i> Facebook </a> </li> <li class="share-twitter"> <a href="https://twitter.com/intent/tweet?original_referer=https://supermarketnews.co.nz/beverage/celsius-acquires-big-beverages/&text=Celsius Acquires Big 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