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wp-element-button" href="/pt/solutions/content-metadata/#video-metadata">Metadados de vídeo</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Contextual video data","clickUrl":"https://www.nielsen.com/solutions/content-metadata/contextual-video-data/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/solutions/content-metadata/contextual-video-data/">Dados de vídeo contextuais</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h6 class="wp-block-heading has-white-color has-text-color" id="h-featured">Em destaque</h6> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size isfeatured is-style-nlsn-nav-fallback-btn pl-0 has-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Nielsen ONE","clickUrl":"https://www.nielsen.com/solutions/audience-measurement/nielsen-one/","featuredStatus":"true"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/pt/solutions/audience-measurement/nielsen-one/">Nielsen ONE</a></div></div> <figure class="wp-block-image size-large isfeatured py-small"><a @keydown="handleKeyDownSubItem(event)" href="https://www.nielsen.com/pt/solutions/audience-measurement/nielsen-one/"><img fetchpriority="high" decoding="async" width="1200" height="500" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/solutions-dropdown-banner.jpg?w=1024" alt = data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"","clickUrl":"https://www.nielsen.com/solutions/audience-measurement/nielsen-one/","featuredStatus":"true"}' ></a></figure> <p class="has-gray-medium-light-color has-text-color">A mídia está mais complexa do que nunca. 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data-dl-props='{"navMenuDescription":"Insights","clickText":"Webinars","clickUrl":"https://www.nielsen.com/insights/type/webinar/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/webinar/">Webinars</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading mb-4 has-white-color has-text-color has-body-large-font-size" id="h-topic"><strong>Tópico</strong></h4> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-7 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Advertising","clickUrl":"https://www.nielsen.com/insights/topic/advertising/","featuredStatus":"false"}' class="wp-block-button__link 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href="/pt/insights/topic/digital-technology/">Digital e tecnologia</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Marketing performance","clickUrl":"https://www.nielsen.com/insights/topic/marketing-performance/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/marketing-performance/">Desempenho de marketing</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Media","clickUrl":"https://www.nielsen.com/insights/topic/media/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/media/">Mídia</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Sports &amp; gaming","clickUrl":"https://www.nielsen.com/insights/topic/sports-gaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/sports-gaming/">Esportes e jogos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"TV &amp; streaming","clickUrl":"https://www.nielsen.com/insights/topic/tv-streaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/tv-streaming/">TV e streaming</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h6 class="wp-block-heading has-white-color has-text-color" id="h-featured-0">Em destaque</h6> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-btn isfeatured has-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Top 10 rankings","clickUrl":"https://www.nielsen.com/top-ten/","featuredStatus":"true"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/pt/top-ten/">As 10 melhores classificações</a></div></div> <p class="py-2 has-white-color has-text-color">Explore o que os consumidores estão assistindo, jogando e ouvindo em todo o mundo.</p></div></div></div></div> <div :class="activeNavDropdown===&#039;navLink3&#039; ? &#039;text-blurple-300&#039; : &#039;&#039;" @focusin.prevent="if(whatInput.ask() === 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href="https://www.nielsen.com/pt/data-center/paris-2024-olympic-games-hub/">Jogos Olímpicos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Election Data Hub","clickUrl":"https://www.nielsen.com/data-center/2024-election-data-hub/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/2024-election-data-hub/">Centro de dados eleitorais</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-layout-flex wp-container-core-buttons-is-layout-10 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" 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all filters" class="whitespace-nowrap hidden removefilters cursor-pointer px-2">X <span class="hidden lg:inline">Limpar filtros</span></button> <form id="searchform" class="w-full flex !m-0 sm:!ml-8 flex-row-reverse" :class="searchEnabled &#038;&#038; 'border-b'"> <input id="searchval" type="text" class="bg-coolGrey-25 invalid:bg-coolGrey-25 valid:border-blurple-200 focus:outline-none w-full" placeholder="Pesquise na Nielsen as palavras encontradas nas páginas" x-ref="searchfilter" value="" x-show="searchEnabled" aria-label="Search Nielsen dot com" x-cloak> </form> </div> </div> <script> function decodeHTMLEntities(text) { let textArea = document.createElement('textarea'); textArea.innerHTML = text; return textArea.value; }</script><main id="primary" class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-53 wp-block-group-is-layout-constrained"><h2 class="capitalize has-dark-color has-text-color has-huge-font-size py-3 wp-block-nlsn-post-type">Insights</h2> <div class="wp-block-query wp-block-group search_results has-global-padding is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-1777024 insight type-insight status-publish has-post-thumbnail hentry insight_type-article insight_categories-media"><div class="wp-block-template-part"><article class="wp-block-group mb-4 pb-4 border-b-2 border-coolGrey-100 status-publish hentry is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group archive-entry enable-datalayer-listing py-4 is-layout-flow wp-block-group-is-layout-flow" data-dl-event='insights_link' data-dl-props='{"featuredStatus": "standard", "categoryTagName": "media", "cardHeadline": "The Record: Q3 U.S. audio listening trends", "clickUrl": 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</div></a></figure></div> <div class="wp-block-group lg:w-3/4 sm:w-2/3 w-full is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><p class="has-eyebrow-font-size posttype has-dark-color has-text-color wp-block-nlsn-post-type">Insights | 12-09-2024</p></div> <h4 class="has-dark-color entry-title has-medium-font-size wp-block-post-title"><a href="https://www.nielsen.com/pt/insights/2024/2024primetimeemmys/" target="_self" >76º Prêmio Primetime Emmy: Títulos e estrelas mais assistidos </a></h4> <div class="wp-block-post-excerpt"><p class="has-dark-color entry-summary">A Nielsen analisou os indicados ao Emmy de 2024 para ver quais títulos e talentos ganharam a maior parte do tempo dos espectadores dos EUA. </p></div></div></div></article></div></li><li class="wp-block-post post-1725686 insight type-insight status-publish has-post-thumbnail hentry insight_type-video insight_categories-media"><div class="wp-block-template-part"><article class="wp-block-group mb-4 pb-4 border-b-2 border-coolGrey-100 status-publish hentry is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group archive-entry enable-datalayer-listing py-4 is-layout-flow wp-block-group-is-layout-flow" data-dl-event='insights_link' data-dl-props='{"featuredStatus": "standard", "categoryTagName": "media", "cardHeadline": "Tackling media fragmentation with a hybrid data approach ", "clickUrl": "https://www.nielsen.com/insights/2024/tackling-media-fragmentation-with-hybrid-data-approach/"}'><div class="wp-block-group lg:w-1/4 sm:w-1/3 w-full has-random-brand-background-color rounded overflow-hidden is-layout-flow wp-block-group-is-layout-flow"><figure class="has-random- wp-block-post-featured-image"><a href="https://www.nielsen.com/pt/insights/2024/tackling-media-fragmentation-with-hybrid-data-approach/" target="_self" ><img width="1024" height="576" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/09/Sam-Bloom.png?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="Lidar com a fragmentação da mídia com uma abordagem de dados híbridos " style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/09/Sam-Bloom.png 1200w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/09/Sam-Bloom.png?resize=300,169 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/09/Sam-Bloom.png?resize=768,432 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/09/Sam-Bloom.png?resize=1024,576 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/09/Sam-Bloom.png?resize=600,338 600w" sizes="(max-width: 1024px) 100vw, 1024px"></a></figure></div> <div class="wp-block-group lg:w-3/4 sm:w-2/3 w-full is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><p class="has-eyebrow-font-size posttype has-dark-color has-text-color wp-block-nlsn-post-type">Insights | 12-09-2024</p></div> <h4 class="has-dark-color entry-title has-medium-font-size wp-block-post-title"><a href="https://www.nielsen.com/pt/insights/2024/tackling-media-fragmentation-with-hybrid-data-approach/" target="_self" >Lidar com a fragmentação da mídia com uma abordagem de dados híbridos </a></h4> <div class="wp-block-post-excerpt"><p class="has-dark-color entry-summary">Saiba como a Nielsen está ajudando as agências a superar os desafios de medição da fragmentação da mídia e a identificar as tendências do futuro antes... </p></div></div></div></article></div></li><li class="wp-block-post post-1713713 insight type-insight status-publish has-post-thumbnail hentry insight_type-article insight_categories-media"><div class="wp-block-template-part"><article class="wp-block-group mb-4 pb-4 border-b-2 border-coolGrey-100 status-publish hentry is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group archive-entry enable-datalayer-listing py-4 is-layout-flow wp-block-group-is-layout-flow" data-dl-event='insights_link' data-dl-props='{"featuredStatus": "standard", "categoryTagName": "media", "cardHeadline": "U.S. elections are won in the media first. 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post-1647809 insight type-insight status-publish has-post-thumbnail hentry insight_type-case-study insight_categories-media"><div class="wp-block-template-part"><article class="wp-block-group mb-4 pb-4 border-b-2 border-coolGrey-100 status-publish hentry is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group archive-entry enable-datalayer-listing py-4 is-layout-flow wp-block-group-is-layout-flow" data-dl-event='insights_link' data-dl-props='{"featuredStatus": "standard", "categoryTagName": "media", "cardHeadline": "Creator platforms drive emotional connections and brand outcomes", "clickUrl": "https://www.nielsen.com/insights/2024/raptive-case-study/"}'><div class="wp-block-group lg:w-1/4 sm:w-1/3 w-full has-random-brand-background-color rounded overflow-hidden is-layout-flow wp-block-group-is-layout-flow"><figure class="has-random- wp-block-post-featured-image"><a href="https://www.nielsen.com/pt/insights/2024/raptive-case-study/" target="_self" ><img width="1024" 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border-coolGrey-100 status-publish hentry is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group archive-entry enable-datalayer-listing py-4 is-layout-flow wp-block-group-is-layout-flow" data-dl-event='insights_link' data-dl-props='{"featuredStatus": "standard", "categoryTagName": "media", "cardHeadline": "Need to Know: What are retail media networks, and why is everybody talking about them?", "clickUrl": "https://www.nielsen.com/insights/2024/what-are-retail-media-networks/"}'><div class="wp-block-group lg:w-1/4 sm:w-1/3 w-full has-random-brand-background-color rounded overflow-hidden is-layout-flow wp-block-group-is-layout-flow"><figure class="has-random- wp-block-post-featured-image"><a href="https://www.nielsen.com/pt/insights/2024/what-are-retail-media-networks/" target="_self" ><img width="1024" height="682" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/Meta_N2K.png?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="Precisa saber: O que são redes de mídia de varejo e por que todo mundo está falando sobre elas?" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/Meta_N2K.png 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/Meta_N2K.png?resize=300,200 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/Meta_N2K.png?resize=768,512 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/06/Meta_N2K.png?resize=600,400 600w" sizes="(max-width: 1024px) 100vw, 1024px"></a></figure></div> <div class="wp-block-group lg:w-3/4 sm:w-2/3 w-full is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><p class="has-eyebrow-font-size posttype has-dark-color has-text-color wp-block-nlsn-post-type">Insights | 10-06-2024</p></div> <h4 class="has-dark-color entry-title has-medium-font-size wp-block-post-title"><a href="https://www.nielsen.com/pt/insights/2024/what-are-retail-media-networks/" target="_self" >Precisa saber: O que são redes de mídia de varejo e por que todo mundo está falando sobre elas?</a></h4> <div class="wp-block-post-excerpt"><p class="has-dark-color entry-summary">As redes de mídia de varejo são vantajosas para varejistas, marcas e consumidores, mas os padrões e a medição independente... </p></div></div></div></article></div></li></ul> </div></main><div class="lg:container lg:mx-auto mx-4 sm:mx-8 md:mx-16 flex justify-center print:hidden"> <div class="wp-block-buttons md:mt-20 md:mb-30 mt-10 mb-15 w-full flex justify-center" id="load-more-button"> <div class="wp-block-button is-style-nlsn-outlined-btn sm:w-auto w-full"> <a class="wp-block-button__link justify-center"><br /> <span id="postloader" class="load-more inline cursor-pointer pagination">Carregar mais</span><br /> <span class="loading 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