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Arquivos de artigos | Nielsen

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has-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Nielsen ONE","clickUrl":"https://www.nielsen.com/solutions/audience-measurement/nielsen-one/","featuredStatus":"true"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/pt/solutions/audience-measurement/nielsen-one/">Nielsen ONE</a></div></div> <figure class="wp-block-image size-large isfeatured py-small"><a @keydown="handleKeyDownSubItem(event)" href="https://www.nielsen.com/pt/solutions/audience-measurement/nielsen-one/"><img fetchpriority="high" decoding="async" width="1200" height="500" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/solutions-dropdown-banner.jpg?w=1024" alt = data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"","clickUrl":"https://www.nielsen.com/solutions/audience-measurement/nielsen-one/","featuredStatus":"true"}' ></a></figure> <p class="has-gray-medium-light-color has-text-color">A mídia está mais complexa do que nunca. Descubra o futuro da medição de mídia cruzada com Nielsen ONE.</p></div></div></div></div> <div :class="activeNavDropdown===&#039;navLink2&#039; ? &#039;text-blurple-300&#039; : &#039;&#039;" @focusin.prevent="if(whatInput.ask() === &#039;keyboard&#039;){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu(&#039;navLink2&#039;)" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Insights","clickUrl":"https://www.nielsen.com/insights/","featuredStatus":"false"}' href="/pt/insights/">Insights</a><a aria-label="Abrir o submenu Insights" x-ref="menuItem2" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink2')" @keydown.enter.prevent="openSubmenu('navLink2')" @keydown.space.prevent="openSubmenu('navLink2')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null &amp;&amp; &#039;translate-y-3.5&#039;" role="menu" x-cloak x-ref="navLink2" x-show="(activeNavDropdown===&#039;navLink2&#039;)" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-8 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading mb-4 has-white-color has-text-color has-body-large-font-size" id="h-type"><strong>Tipo</strong></h4> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-6 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Articles","clickUrl":"https://www.nielsen.com/insights/type/article/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/article/">Artigos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Case Studies","clickUrl":"https://www.nielsen.com/insights/type/case-study/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/case-study/">Estudos de caso</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Perspectives","clickUrl":"https://www.nielsen.com/insights/type/perspective/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/perspective/">Perspectivas</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Podcasts","clickUrl":"https://www.nielsen.com/insights/type/podcast/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/podcast/">Podcasts</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Reports","clickUrl":"https://www.nielsen.com/insights/type/report/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/report/">Relatórios</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Videos","clickUrl":"https://www.nielsen.com/insights/type/video/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/video/">Vídeos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Webinars","clickUrl":"https://www.nielsen.com/insights/type/webinar/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/webinar/">Webinars</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading mb-4 has-white-color has-text-color has-body-large-font-size" id="h-topic"><strong>Tópico</strong></h4> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-7 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Advertising","clickUrl":"https://www.nielsen.com/insights/topic/advertising/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/advertising/">Publicidade</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Audiences","clickUrl":"https://www.nielsen.com/insights/topic/audiences/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/audiences/">Audiências</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Digital &amp; technology","clickUrl":"https://www.nielsen.com/insights/topic/digital-technology/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/digital-technology/">Digital e tecnologia</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Marketing performance","clickUrl":"https://www.nielsen.com/insights/topic/marketing-performance/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/marketing-performance/">Desempenho de marketing</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Media","clickUrl":"https://www.nielsen.com/insights/topic/media/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/media/">Mídia</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Sports &amp; gaming","clickUrl":"https://www.nielsen.com/insights/topic/sports-gaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/sports-gaming/">Esportes e jogos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"TV &amp; streaming","clickUrl":"https://www.nielsen.com/insights/topic/tv-streaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/tv-streaming/">TV e streaming</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h6 class="wp-block-heading has-white-color has-text-color" id="h-featured-0">Em destaque</h6> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-btn isfeatured has-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Top 10 rankings","clickUrl":"https://www.nielsen.com/top-ten/","featuredStatus":"true"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/pt/top-ten/">As 10 melhores classificações</a></div></div> <p class="py-2 has-white-color has-text-color">Explore o que os consumidores estão assistindo, jogando e ouvindo em todo o mundo.</p></div></div></div></div> <div :class="activeNavDropdown===&#039;navLink3&#039; ? &#039;text-blurple-300&#039; : &#039;&#039;" @focusin.prevent="if(whatInput.ask() === &#039;keyboard&#039;){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu(&#039;navLink3&#039;)" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Data Center","clickUrl":"https://www.nielsen.com/data-center/","featuredStatus":"false"}' href="/pt/data-center/">Centro de dados</a><a aria-label="abrir o submenu Data Center" x-ref="menuItem3" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink3')" @keydown.enter.prevent="openSubmenu('navLink3')" @keydown.space.prevent="openSubmenu('navLink3')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null &amp;&amp; &#039;translate-y-3.5&#039;" role="menu" x-cloak x-ref="navLink3" x-show="(activeNavDropdown===&#039;navLink3&#039;)" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-10 is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-9 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Featured Data","clickUrl":"https://www.nielsen.com/data-center/","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/"><strong>Dados em destaque</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"The Gauge™ - U.S.","clickUrl":"https://www.nielsen.com/data-center/the-gauge/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/the-gauge/">The Gauge™ - EUA.</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top 10 - U.S.","clickUrl":"https://www.nielsen.com/data-center/top-ten/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/top-ten/">Top 10 - EUA.</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top Trends - Denmark","clickUrl":"https://www.nielsen.com/data-center/top-ten-denmark/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/top-ten-denmark/">Principais tendências - Dinamarca</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top Trends - Germany","clickUrl":"https://www.nielsen.com/data-center/top-ten-deutschland/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/top-ten-deutschland/">Principais tendências - Alemanha</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Olympic Games","clickUrl":"https://www.nielsen.com/data-center/paris-2024-olympic-games-hub/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/paris-2024-olympic-games-hub/">Jogos Olímpicos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Election Data Hub","clickUrl":"https://www.nielsen.com/data-center/2024-election-data-hub/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/2024-election-data-hub/">Centro de dados eleitorais</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-layout-flex wp-container-core-buttons-is-layout-10 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Methodology","clickUrl":"https://www.nielsen.com/data-center/data-center/#methodology","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/data-center/#methodology"><strong>Metodologia</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Big Data","clickUrl":"https://www.nielsen.com/insights/2023/pros-and-cons-of-big-data-in-audience-measurement/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/insights/2023/pros-and-cons-of-big-data-in-audience-measurement/">Big Data</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Panels","clickUrl":"https://www.nielsen.com/insights/2023/what-is-panel-data-and-why-does-it-matter/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/insights/2023/what-is-panel-data-and-why-does-it-matter/">Painéis</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Big Data + Panel","clickUrl":"https://www.nielsen.com/data-center/big-data-panel/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/big-data-panel/">Big Data + Painel</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Identity","clickUrl":"https://www.nielsen.com/data-center/gracenote-id/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/gracenote-id/">Identidade</a></div></div></div></div></div></div> <div :class="activeNavDropdown===&#039;navLink4&#039; ? &#039;text-blurple-300&#039; : &#039;&#039;" @focusin.prevent="if(whatInput.ask() === &#039;keyboard&#039;){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu(&#039;navLink4&#039;)" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" 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all filters" class="whitespace-nowrap hidden removefilters cursor-pointer px-2">X <span class="hidden lg:inline">Limpar filtros</span></button> <form id="searchform" class="w-full flex !m-0 sm:!ml-8 flex-row-reverse" :class="searchEnabled &#038;&#038; 'border-b'"> <input id="searchval" type="text" class="bg-coolGrey-25 invalid:bg-coolGrey-25 valid:border-blurple-200 focus:outline-none w-full" placeholder="Pesquise na Nielsen as palavras encontradas nas páginas" x-ref="searchfilter" value="" x-show="searchEnabled" aria-label="Search Nielsen dot com" x-cloak> </form> </div> </div> <script> function decodeHTMLEntities(text) { let textArea = document.createElement('textarea'); textArea.innerHTML = text; return textArea.value; }</script><main id="primary" class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-53 wp-block-group-is-layout-constrained"><h2 class="capitalize has-dark-color has-text-color has-huge-font-size py-3 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</div></a></figure></div> <div class="wp-block-group lg:w-3/4 sm:w-2/3 w-full is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><p class="has-eyebrow-font-size posttype has-dark-color has-text-color wp-block-nlsn-post-type">Insights | 12-09-2024</p></div> <h4 class="has-dark-color entry-title has-medium-font-size wp-block-post-title"><a href="https://www.nielsen.com/pt/insights/2024/2024primetimeemmys/" target="_self" >76º Prêmio Primetime Emmy: Títulos e estrelas mais assistidos </a></h4> <div class="wp-block-post-excerpt"><p class="has-dark-color entry-summary">A Nielsen analisou os indicados ao Emmy de 2024 para ver quais títulos e talentos ganharam a maior parte do tempo dos espectadores dos EUA. </p></div></div></div></article></div></li><li class="wp-block-post post-1722445 insight type-insight status-publish has-post-thumbnail hentry insight_type-article insight_categories-audiences"><div class="wp-block-template-part"><article class="wp-block-group mb-4 pb-4 border-b-2 border-coolGrey-100 status-publish hentry is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group archive-entry enable-datalayer-listing py-4 is-layout-flow wp-block-group-is-layout-flow" data-dl-event='insights_link' data-dl-props='{"featuredStatus": "standard", "categoryTagName": "audiences", "cardHeadline": "Need to Know: Why do we need cross-media measurement?", "clickUrl": "https://www.nielsen.com/insights/2024/nielsen-cross-media/"}'><div class="wp-block-group lg:w-1/4 sm:w-1/3 w-full has-random-brand-background-color rounded overflow-hidden is-layout-flow wp-block-group-is-layout-flow"><figure class="has-random- wp-block-post-featured-image"><a href="https://www.nielsen.com/pt/insights/2024/nielsen-cross-media/" target="_self" ><img width="600" height="399" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/09/download-3.jpeg?w=600" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="Precisa saber: Por que precisamos de medição de mídia cruzada?" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/09/download-3.jpeg 600w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/09/download-3.jpeg?resize=300,200 300w" sizes="(max-width: 600px) 100vw, 600px"></a></figure></div> <div class="wp-block-group lg:w-3/4 sm:w-2/3 w-full is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><p class="has-eyebrow-font-size posttype has-dark-color has-text-color wp-block-nlsn-post-type">Insights | 03-09-2024</p></div> <h4 class="has-dark-color entry-title has-medium-font-size wp-block-post-title"><a href="https://www.nielsen.com/pt/insights/2024/nielsen-cross-media/" target="_self" >Precisa saber: Por que precisamos de medição de mídia cruzada?</a></h4> <div class="wp-block-post-excerpt"><p class="has-dark-color entry-summary">A medição entre mídias não é fácil, mas isso não é desculpa para aceitar compromissos. Procure a medição... </p></div></div></div></article></div></li><li class="wp-block-post post-1713713 insight type-insight status-publish has-post-thumbnail hentry insight_type-article insight_categories-media"><div class="wp-block-template-part"><article class="wp-block-group mb-4 pb-4 border-b-2 border-coolGrey-100 status-publish hentry is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group archive-entry enable-datalayer-listing py-4 is-layout-flow wp-block-group-is-layout-flow" data-dl-event='insights_link' data-dl-props='{"featuredStatus": "standard", "categoryTagName": "media", "cardHeadline": "U.S. elections are won in the media first. How will candidates use their political advertising dollars?", "clickUrl": "https://www.nielsen.com/insights/2024/how-will-candidates-use-political-advertising-dollars/"}'><div class="wp-block-group lg:w-1/4 sm:w-1/3 w-full has-random-brand-background-color rounded overflow-hidden is-layout-flow wp-block-group-is-layout-flow"><figure class="has-random- wp-block-post-featured-image"><a href="https://www.nielsen.com/pt/insights/2024/how-will-candidates-use-political-advertising-dollars/" target="_self" ><img width="1024" height="644" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/08/meta.png?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="As eleições nos EUA são vencidas primeiramente na mídia. Como os candidatos usarão seus dólares de publicidade política?" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/08/meta.png 1080w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/08/meta.png?resize=300,189 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/08/meta.png?resize=768,483 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/08/meta.png?resize=1024,644 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/08/meta.png?resize=600,377 600w" sizes="(max-width: 1024px) 100vw, 1024px"></a></figure></div> <div class="wp-block-group lg:w-3/4 sm:w-2/3 w-full is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><p class="has-eyebrow-font-size posttype has-dark-color has-text-color wp-block-nlsn-post-type">Insights | 28-08-2024</p></div> <h4 class="has-dark-color entry-title has-medium-font-size wp-block-post-title"><a href="https://www.nielsen.com/pt/insights/2024/how-will-candidates-use-political-advertising-dollars/" target="_self" >As eleições nos EUA são vencidas primeiramente na mídia. Como os candidatos usarão seus dólares de publicidade política?</a></h4> <div class="wp-block-post-excerpt"><p class="has-dark-color entry-summary">Os dados da Nielsen destacam tendências importantes e ajudam as campanhas a aproveitar ao máximo as oportunidades de publicidade deste ano. </p></div></div></div></article></div></li><li class="wp-block-post post-1697667 insight type-insight status-publish has-post-thumbnail hentry insight_type-article insight_categories-tv-streaming"><div class="wp-block-template-part"><article class="wp-block-group mb-4 pb-4 border-b-2 border-coolGrey-100 status-publish hentry is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group archive-entry enable-datalayer-listing py-4 is-layout-flow wp-block-group-is-layout-flow" data-dl-event='insights_link' data-dl-props='{"featuredStatus": "standard", "categoryTagName": "tv-streaming", "cardHeadline": "Trend spotlight: What The Gauge shows us about media convergence", "clickUrl": "https://www.nielsen.com/insights/2024/gauge-insights-media-convergence-tv-streaming/"}'><div class="wp-block-group lg:w-1/4 sm:w-1/3 w-full has-random-brand-background-color rounded overflow-hidden is-layout-flow wp-block-group-is-layout-flow"><figure class="has-random- wp-block-post-featured-image"><a href="https://www.nielsen.com/pt/insights/2024/gauge-insights-media-convergence-tv-streaming/" target="_self" ><img width="1024" height="683" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/How_Much_Should_I_Tilt_My_Wall_Mount_TV_1200x.jpg?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="Tendência em destaque: O que o The Gauge nos mostra sobre a convergência de mídia" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/How_Much_Should_I_Tilt_My_Wall_Mount_TV_1200x.jpg 1200w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/How_Much_Should_I_Tilt_My_Wall_Mount_TV_1200x.jpg?resize=300,200 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/How_Much_Should_I_Tilt_My_Wall_Mount_TV_1200x.jpg?resize=768,512 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/How_Much_Should_I_Tilt_My_Wall_Mount_TV_1200x.jpg?resize=1024,683 1024w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/How_Much_Should_I_Tilt_My_Wall_Mount_TV_1200x.jpg?resize=600,400 600w" sizes="(max-width: 1024px) 100vw, 1024px"></a></figure></div> <div class="wp-block-group lg:w-3/4 sm:w-2/3 w-full is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><p class="has-eyebrow-font-size posttype has-dark-color has-text-color wp-block-nlsn-post-type">Insights | 05-08-2024</p></div> <h4 class="has-dark-color entry-title has-medium-font-size wp-block-post-title"><a href="https://www.nielsen.com/pt/insights/2024/gauge-insights-media-convergence-tv-streaming/" target="_self" >Tendência em destaque: O que o The Gauge nos mostra sobre a convergência de mídia</a></h4> <div class="wp-block-post-excerpt"><p class="has-dark-color entry-summary">Alguns dos programas de streaming mais bem-sucedidos não são novos, mas programas licenciados da TV aberta e a cabo, como... </p></div></div></div></article></div></li><li class="wp-block-post post-1695389 insight type-insight status-publish has-post-thumbnail hentry insight_type-article insight_categories-media"><div class="wp-block-template-part"><article class="wp-block-group mb-4 pb-4 border-b-2 border-coolGrey-100 status-publish hentry is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group archive-entry enable-datalayer-listing py-4 is-layout-flow wp-block-group-is-layout-flow" data-dl-event='insights_link' data-dl-props='{"featuredStatus": "standard", "categoryTagName": "media", "cardHeadline": "The Record: Q2 U.S. audio listening trends", "clickUrl": "https://www.nielsen.com/insights/2024/the-record-q2-audio-listening-trends/"}'><div class="wp-block-group lg:w-1/4 sm:w-1/3 w-full has-random-brand-background-color rounded overflow-hidden is-layout-flow wp-block-group-is-layout-flow"><figure class="has-random- wp-block-post-featured-image"><a href="https://www.nielsen.com/pt/insights/2024/the-record-q2-audio-listening-trends/" target="_self" ><img width="500" height="281" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/GettyImages-1722492355-3.jpg?w=500" class="attachment-post-thumbnail size-post-thumbnail wp-post-image overflow-hidden w-full object-cover aspect-video clip-polygon-horizontal hover:scale-110" alt="O registro: Tendências de audição de áudio do segundo trimestre nos EUA" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/GettyImages-1722492355-3.jpg 500w, https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/GettyImages-1722492355-3.jpg?resize=300,169 300w" sizes="(max-width: 500px) 100vw, 500px"></a></figure></div> <div class="wp-block-group lg:w-3/4 sm:w-2/3 w-full is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><p class="has-eyebrow-font-size posttype has-dark-color has-text-color wp-block-nlsn-post-type">Insights | 31-07-2024</p></div> <h4 class="has-dark-color entry-title has-medium-font-size wp-block-post-title"><a href="https://www.nielsen.com/pt/insights/2024/the-record-q2-audio-listening-trends/" target="_self" >O registro: Tendências de audição de áudio do segundo trimestre nos EUA</a></h4> <div class="wp-block-post-excerpt"><p class="has-dark-color entry-summary">O Record da Nielsen fornece uma análise trimestral dos comportamentos de audição de áudio em todo o universo do rádio. </p></div></div></div></article></div></li></ul> </div></main><div 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'<h' + data.settings.form_title_heading_level + '>' + data.settings.title + '</h' + data.settings.form_title_heading_level + '>' : '' }}} </span> <div class="nf-form-wrap ninja-forms-form-wrap"> <div class="nf-response-msg"></div> <div class="nf-debug-msg"></div> <div class="nf-before-form"></div> <div class="nf-form-layout"></div> <div class="nf-after-form"></div> </div> </script> <script id="tmpl-nf-empty" type="text/template"> </script> <script id="tmpl-nf-before-form" type="text/template"> {{{ data.beforeForm }}} </script><script id="tmpl-nf-after-form" type="text/template"> {{{ data.afterForm }}} </script><script id="tmpl-nf-before-fields" type="text/template"> <div class="nf-form-fields-required">{{{ data.renderFieldsMarkedRequired() }}}</div> {{{ data.beforeFields }}} </script><script id="tmpl-nf-after-fields" type="text/template"> {{{ data.afterFields }}} <div id="nf-form-errors-{{{ data.id }}}" class="nf-form-errors" role="alert"></div> <div class="nf-form-hp"></div> </script> <script id="tmpl-nf-before-field" type="text/template"> {{{ data.beforeField }}} </script><script id="tmpl-nf-after-field" type="text/template"> {{{ data.afterField }}} </script><script id="tmpl-nf-form-layout" type="text/template"> <form> <div> <div class="nf-before-form-content"></div> <div class="nf-form-content {{{ data.element_class }}}"></div> <div class="nf-after-form-content"></div> </div> </form> </script><script id="tmpl-nf-form-hp" type="text/template"> <label id="nf-label-field-hp-{{{ data.id }}}" for="nf-field-hp-{{{ data.id }}}" aria-hidden="true"> {{{ nfi18n.formHoneypot }}} <input id="nf-field-hp-{{{ data.id }}}" name="nf-field-hp" class="nf-element nf-field-hp" type="text" value="" aria-labelledby="nf-label-field-hp-{{{ data.id }}}" /> </label> </script> <script id="tmpl-nf-field-layout" type="text/template"> <div id="nf-field-{{{ data.id }}}-container" class="nf-field-container {{{ data.type }}}-container {{{ data.renderContainerClass() }}}"> <div class="nf-before-field"></div> <div class="nf-field"></div> <div class="nf-after-field"></div> </div> </script> <script id="tmpl-nf-field-before" type="text/template"> {{{ data.beforeField }}} </script><script id="tmpl-nf-field-after" type="text/template"> <# /* * Render our input limit section if that setting exists. */ #> <div class="nf-input-limit"></div> <# /* * Render our error section if we have an error. */ #> <div id="nf-error-{{{ data.id }}}" class="nf-error-wrap nf-error" role="alert"></div> <# /* * Render any custom HTML after our field. */ #> {{{ data.afterField }}} </script> <script id="tmpl-nf-field-wrap" type="text/template"> <div id="nf-field-{{{ data.id }}}-wrap" class="{{{ data.renderWrapClass() }}}" data-field-id="{{{ data.id }}}"> <# /* * This is our main field template. It's called for every field type. * Note that must have ONE top-level, wrapping element. i.e. a div/span/etc that wraps all of the template. */ #> <# /* * Render our label. */ #> {{{ data.renderLabel() }}} <# /* * Render our field element. Uses the template for the field being rendered. */ #> <div class="nf-field-element">{{{ data.renderElement() }}}</div> <# /* * Render our Description Text. */ #> {{{ data.renderDescText() }}} </div> </script> <script id="tmpl-nf-field-wrap-no-label" type="text/template"> <div id="nf-field-{{{ data.id }}}-wrap" class="{{{ data.renderWrapClass() }}}" data-field-id="{{{ data.id }}}"> <div class="nf-field-label"></div> <div class="nf-field-element">{{{ data.renderElement() }}}</div> <div class="nf-error-wrap"></div> </div> </script> <script id="tmpl-nf-field-wrap-no-container" type="text/template"> {{{ data.renderElement() }}} <div class="nf-error-wrap"></div> </script> <script id="tmpl-nf-field-label" type="text/template"> <div class="nf-field-label"> <# if ( data.type === "listcheckbox" || data.type === "listradio" || data.type === "listimage" || data.type === "date" || data.type === "starrating" ) { #> <span id="nf-label-field-{{{ data.id }}}" class="nf-label-span {{{ data.renderLabelClasses() }}}"> {{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}} {{{ ( 'undefined' != typeof data.required && 1 == data.required ) ? '<span class="ninja-forms-req-symbol">*</span>' : '' }}} {{{ data.maybeRenderHelp() }}} </span> <# } else { #> <label for="nf-field-{{{ data.id }}}" id="nf-label-field-{{{ data.id }}}" class="{{{ data.renderLabelClasses() }}}"> {{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}} {{{ ( 'undefined' != typeof data.required && 1 == data.required ) ? '<span class="ninja-forms-req-symbol">*</span>' : '' }}} {{{ data.maybeRenderHelp() }}} </label> <# } #> </div> </script><script id="tmpl-nf-field-error" type="text/template"> <div class="nf-error-msg nf-error-{{{ data.id }}}" aria-live="assertive">{{{ data.msg }}}</div> </script><script id="tmpl-nf-form-error" type="text/template"> <div class="nf-error-msg nf-error-{{{ data.id }}}">{{{ data.msg }}}</div> </script><script id="tmpl-nf-field-input-limit" type="text/template"> {{{ data.currentCount() }}} {{{ nfi18n.of }}} {{{ data.input_limit }}} {{{ data.input_limit_msg }}} </script><script id="tmpl-nf-field-null" type="text/template"> </script><script id="tmpl-nf-field-hidden" type="text/template"> <input type="hidden" id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" type="text" value="{{{ _.escape( data.value ) }}}" {{{ data.renderPlaceholder() }}}> </script> <script id='tmpl-nf-field-input' type='text/template'> <input id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" type="text" value="{{{ _.escape( data.value ) }}}" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-textbox" type="text/template"> <input type="text" value="{{{ _.escape( data.value ) }}}" class="{{{ data.renderClasses() }}} nf-element" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} {{{ data.maybeInputLimit() }}} id="nf-field-{{{ data.id }}}" name="{{ data.custom_name_attribute || 'nf-field-' + data.id + '-' + data.type }}" {{{ data.maybeDisableAutocomplete() }}} aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-listselect" type="text/template"> <select id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" {{{ data.renderOtherAttributes() }}} aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > {{{ data.renderOptions() }}} </select> <div for="nf-field-{{{ data.id }}}"></div> </script> <script id="tmpl-nf-field-listselect-option" type="text/template"> <# if ( ! data.visible ) { return ''; } #> <option value="{{{ data.value }}}" {{{ ( 1 == data.selected ) ? 'selected="selected"' : '' }}} >{{{ data.label }}}</option> </script> <script id="tmpl-nf-field-email" type="text/template"> <input type="email" value="{{{ _.escape( data.value ) }}}" class="{{{ data.renderClasses() }}} nf-element" id="nf-field-{{{ data.id }}}" name="{{ data.custom_name_attribute || 'nf-field-' + data.id + '-' + data.type }}" {{{data.maybeDisableAutocomplete()}}} {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-html" type="text/template"> {{{ data.value }}} </script> <script id="tmpl-nf-field-textarea" type="text/template"> <textarea id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} {{{ data.maybeDisableAutocomplete() }}} {{{ data.maybeInputLimit() }}} aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} >{{{ _.escape( data.value ) }}}</textarea> </script> <!-- Rich Text Editor Templates --> <script id="tmpl-nf-rte-media-button" type="text/template"> <span class="dashicons dashicons-admin-media"></span> </script> <script id="tmpl-nf-rte-link-button" type="text/template"> <span class="dashicons dashicons-admin-links"></span> </script> <script id="tmpl-nf-rte-unlink-button" type="text/template"> <span class="dashicons dashicons-editor-unlink"></span> </script> <script id="tmpl-nf-rte-link-dropdown" type="text/template"> <div class="summernote-link"> URL <input type="url" class="widefat code link-url"> <br /> Text <input type="url" class="widefat code link-text"> <br /> <label> <input type="checkbox" class="link-new-window"> {{{ nfi18n.fieldsTextareaOpenNewWindow }}} </label> <input type="button" class="cancel-link extra" value="Cancel"> <input type="button" class="insert-link extra" value="Insert"> </div> </script> <script id="tmpl-nf-field-listcheckbox" type="text/template"> <ul aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}"> {{{ data.renderOptions() }}} </ul> </script> <script id='tmpl-nf-field-listcheckbox-option' type='text/template'> <# if ( ! data.visible ) { return '' } #> <li> <input type="checkbox" id="nf-field-{{{ data.fieldID }}}-{{{ data.index }}}" name="nf-field-{{{ data.fieldID }}}" class="{{{ data.classes }}} nf-element {{{ ( data.isSelected ) ? ' nf-checked' : '' }}}" value="{{{ data.value }}}" {{{ ( data.isSelected ) ? 'checked="checked"' : '' }}} aria-labelledby="nf-label-field-{{{ data.fieldID }}}-{{{ data.index }}}" <# if( data.required ) { #> required aria-required="true" <# } #> > <label for="nf-field-{{{ data.fieldID }}}-{{{ data.index }}}" id="nf-label-field-{{{ data.fieldID }}}-{{{ data.index }}}" class="{{{ ( data.isSelected ) ? 'nf-checked-label' : '' }}}">{{{ data.label }}}</label> </li> </script> <script id='tmpl-nf-field-listcheckbox-other' type='text/template'> <li {{{ ( ! data.visible ) ? 'style="display:none"' : '' }}}> <input type="checkbox" id="nf-field-{{{ data.fieldID }}}-other" name="nf-field-{{{ data.fieldID }}}" class="{{{ data.classes }}} nf-element" value="nf-other" {{{ ( ! data.valueFound ) ? 'checked="checked"' : '' }}} aria-labelledby="nf-label-field-{{{ data.fieldID }}}-other" <# if( data.required ) { #> required aria-required="true" <# } #> > <label id="nf-label-field-{{{ data.fieldID }}}-other">Other {{{ data.renderOtherText() }}} </label> </li> </script> <script id='tmpl-nf-field-listcheckbox-other-text' type='text/template'> <input type="text" name="nf-field-{{{ data.fieldID }}}" class="nf-element" value="{{{ data.currentValue }}}"> </script> <script id="tmpl-nf-field-submit" type="text/template"> <# let myType = data.type if('save'== data.type){ myType = 'button' } #> <input id="nf-field-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element " type="{{{myType}}}" value="{{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}}" {{{ ( data.disabled ) ? 'aria-disabled="true" disabled="true"' : '' }}}> </script><script id='tmpl-nf-field-button' type='text/template'> <button id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" class="{{{ data.classes }}} nf-element"> {{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}} </button> </script></body> </html>

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