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Hotjar? (and why you should use them)</h1><div class="sc-bppd0a-0 iVDwa sc-jr97bh-4 jSLcOZ"><p>Learn how to use Hotjar’s Events for deeper insights based on custom actions unique to your business.</p></div><div class="sc-jr97bh-5 gJPYzn"><a class="sc-jr97bh-7 gtPbya" href="https://www.hotjar.com/guides/#do-more-with-hotjar">Do more with Hotjar</a></div></div><div class="sc-jr97bh-8 dJhzPA"><div class="sc-jr97bh-9 ljKcZh"><h2>Last updated</h2>17 Aug 2022</div><div class="sc-jr97bh-9 ljKcZh"><h2>Reading time</h2>5 min</div><div class="sc-jr97bh-9 ljKcZh"><h2>Share</h2><div class="sc-jr97bh-17 fVZqWG"><div class="sc-jr97bh-16 boXmqO"><a href="https://www.facebook.com/sharer.php?u=https://www.hotjar.com/events/" target="_blank" title="Facebook" rel="noreferrer"><svg width="8" height="16" viewBox="0 0 8 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.255436 8.5216H1.99143V15.7419C1.99143 15.8845 2.10576 16 2.24687 16H5.19031C5.33141 16 5.44574 15.8845 5.44574 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style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="Create Custom Hotjar Events For Deeper Insights" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/2xxM7XwzaMNuxRFoS9IrXh/52ad8a24e0759a6de7d4c70f63e28a23/Events.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/2xxM7XwzaMNuxRFoS9IrXh/52ad8a24e0759a6de7d4c70f63e28a23/Events.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/2xxM7XwzaMNuxRFoS9IrXh/52ad8a24e0759a6de7d4c70f63e28a23/Events.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/2xxM7XwzaMNuxRFoS9IrXh/52ad8a24e0759a6de7d4c70f63e28a23/Events.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/2xxM7XwzaMNuxRFoS9IrXh/52ad8a24e0759a6de7d4c70f63e28a23/Events.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/2xxM7XwzaMNuxRFoS9IrXh/52ad8a24e0759a6de7d4c70f63e28a23/Events.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/2xxM7XwzaMNuxRFoS9IrXh/52ad8a24e0759a6de7d4c70f63e28a23/Events.svg" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/></span></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><p>So you want to find out if users are interacting with features you just introduced. Or maybe you need answers because while your visitors have no problem navigating to the checkout page, they always seem to leave without buying anything.</p><p>Frustrations from the lack of sales aside, you know it would benefit your team if you could understand your users better. It would be enlightening—or, at the very least, productive—to learn the cause for the actions they carry out, whether clicking a call-to-action (CTA) button or abandoning your site at checkout. </p><p>This is where Hotjar comes in. </p><p>Through the Events application programming interface (API), <b>you can connect user actions—also called events—to Hotjar</b>. You can then use events to trigger or filter data on the Hotjar platform’s product experience tools and get even more granular insights.</p><p>Does that sound like something you need? Here’s one way to find out. Let’s look at what the Hotjar Events feature is, why you should use it, and how to set it up. This could be your first step toward empathizing with your users more and creating an experience they’ll love.</p></div></div></div><div data-testid="default-cta-banner" class="sc-113110s-0 sc-zylmo5-0 jDjEjm AVhwD"><div class="sc-341qbk-0 sc-zylmo5-2 iEiGUx gfTTXT"><div class="sc-zylmo5-3 jHaYAX"><h2 class="sc-167aua0-1 sc-zylmo5-4 cltmLY dKtBBt">Find your most relevant insights, fast</h2><div class="sc-zylmo5-5 ncYBt"><div class="sc-bppd0a-0 iVDwa"><p>Use key user sessions to filter recordings and heatmaps or trigger surveys and feedback. The Hotjar Events feature lets you focus your time on the most important user actions on your site.</p></div></div><div class="sc-zylmo5-6 hiNNmc"><div class="sc-1gqa40i-0 dNLxeO" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?pricing_table=8" target="_self">Get started with Events!</a></div></div></div><div class="sc-zylmo5-13 gWYKia"><img src="/images/orb-red.svg" alt=""/></div><div class="sc-zylmo5-14 sHEON"><img src="/images/orb-red.svg" alt=""/></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:70.41547277936962%"></span><img alt="Events-in-recordings" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Events-in-recordings" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1vVD9aHNsH3St0iVMcLkJL%2F8d6181aea93b3f6ba1a19e13aa8de952%2FEvents-in-recordings.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1vVD9aHNsH3St0iVMcLkJL%2F8d6181aea93b3f6ba1a19e13aa8de952%2FEvents-in-recordings.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1vVD9aHNsH3St0iVMcLkJL%2F8d6181aea93b3f6ba1a19e13aa8de952%2FEvents-in-recordings.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1vVD9aHNsH3St0iVMcLkJL%2F8d6181aea93b3f6ba1a19e13aa8de952%2FEvents-in-recordings.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1vVD9aHNsH3St0iVMcLkJL%2F8d6181aea93b3f6ba1a19e13aa8de952%2FEvents-in-recordings.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1vVD9aHNsH3St0iVMcLkJL%2F8d6181aea93b3f6ba1a19e13aa8de952%2FEvents-in-recordings.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1vVD9aHNsH3St0iVMcLkJL%2F8d6181aea93b3f6ba1a19e13aa8de952%2FEvents-in-recordings.png&w=946&q=75"/></noscript></span></div><h2 id="why-set-up-events">Why set up events</h2><p>Once your events become available inside Hotjar, you can use them to trigger session capture and enhance data filtering for Recordings and Heatmaps. You can also trigger Feedback and Surveys to appear when a custom event fires.</p></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p><b>💡Pro tip: </b>if you want to take a deeper dive into Events and how they work, see our Help Center article <a href="https://help.hotjar.com/hc/en-us/articles/4413876230423-What-Are-Events-"><u>What are Events?</u></a></p></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><p>Events are unique to every business, so what’s important to <i>your</i> team may not be as significant to another. Of course, you can track the events that matter to you using analytics tools. Or you can send them to Hotjar for deeper analysis through the Events API—a code you’ll install that allows Hotjar to receive the right data from your chosen source. (We’ll tell you later where and how to install this code.)</p><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:69.67930029154519%"></span><img alt="Events-flow" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Events-flow" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3oWaDoU5dsLiyhVVRq484i%2Fe80d3a4f4949d39ec32114072f4bb458%2FEvents-flow.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3oWaDoU5dsLiyhVVRq484i%2Fe80d3a4f4949d39ec32114072f4bb458%2FEvents-flow.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3oWaDoU5dsLiyhVVRq484i%2Fe80d3a4f4949d39ec32114072f4bb458%2FEvents-flow.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3oWaDoU5dsLiyhVVRq484i%2Fe80d3a4f4949d39ec32114072f4bb458%2FEvents-flow.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3oWaDoU5dsLiyhVVRq484i%2Fe80d3a4f4949d39ec32114072f4bb458%2FEvents-flow.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3oWaDoU5dsLiyhVVRq484i%2Fe80d3a4f4949d39ec32114072f4bb458%2FEvents-flow.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3oWaDoU5dsLiyhVVRq484i%2Fe80d3a4f4949d39ec32114072f4bb458%2FEvents-flow.png&w=946&q=75"/></noscript></span></div><p>Once you send your custom events, Hotjar saves them as Events. Now you can start using them across the platform. Events enable targeting and filtering based on the key user events unique to your product experience. You can use this feature to uncover meaningful <a href="https://www.hotjar.com/product/dashboard/"><u>user insights</u></a> by:</p><ul><li><p>Filtering your recordings list and analyzing the most relevant ones</p></li><li><p>Focusing on the insightful part of a long recording (based on the events overview in the timeline*)</p></li><li><p>Asking your users for feedback at the very moment they’ve taken an important action</p></li></ul><p><b>* Events are actions that take place at specific points in time.</b> They’re timestamped and can occur many times throughout the user journey. You can see events represented in the timeline of a recording. In the image below, the lightning bolts each represent an event.</p></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h2 id="what-is-an-event-in-hotjar">What is an event in Hotjar?</h2><p>Users carry out a variety of actions on your product or website all the time. These actions are called events. Examples include logging into your app, clicking a CTA, purchasing an item, and encountering an error.</p></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p>Before we delve further into Events, familiarize yourself with Hotjar’s tools. These tools are used to analyze the behavior of and get feedback from your website users: </p><ul><li><p><b>Recordings:</b> session recordings are perfect for watching how people interact with your product or website</p></li><li><p><b>Heatmaps:</b> this <a href="https://www.hotjar.com/product-experience-insights/product-analytics/"><u>product experience insight tool</u></a> lets you visualize areas of high activity and inactivity on specific pages of your site</p></li><li><p><b>Feedback:</b> remove the guesswork and get visual and instant feedback from users through this tool</p></li><li><p><b>Surveys:</b> capture all types of feedback using our on-site or external surveys</p></li></ul></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><p>Think of Hotjar Events as parameters that tell Hotjar which data to capture. In this way, they direct your time and effort toward users who take specific actions on your product or website. Each event empowers you to glean deeper insights into their behavior. And it can bring you closer to discovering an issue and finding a fix, spotting opportunities for improvement, and filling gaps in your product experience.</p><p>Let’s unpack the benefits of setting up events through the Events API:</p><h3 id="trigger-session-capture">Trigger session capture</h3><p>Create an event to start capturing sessions based on an action a user carries out on your site or product. Say you want to capture sessions only for your logged-in users. You set up an event so each time a user logs in, the event passes on to Hotjar and triggers a session capture. You can then find these users represented in Recordings and Heatmaps.</p></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p><b>💡Pro tip:</b> a session refers to a series of user interactions taking place within a given time period. The simplest way to understand it is to think of a single visit by a user as one session. It starts from the moment they open your website and ends when they leave or after 30 minutes of inactivity lapse, whichever comes first.</p></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h3 id="trigger-feedback-and-surveys">Trigger Feedback and Surveys </h3><p>You can establish an event so that a survey appears once an action takes place, such as when a user scrolls to the end of a page. So when a user does exactly that, it triggers a survey or feedback widget to show up, asking the user for feedback or suggestions on how to improve the content.</p><h3 id="filter-recording-and-heatmap-data">Filter Recording and Heatmap data</h3><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:58.44972067039106%"></span><img alt="Filter event data in Hotjar" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Filter event data in Hotjar" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Znx2Cb9ZDgab8Wdy7XHy4%2F463e3165bd2313ca97d1adb8f35f2d31%2FEvents-filter-data.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Znx2Cb9ZDgab8Wdy7XHy4%2F463e3165bd2313ca97d1adb8f35f2d31%2FEvents-filter-data.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Znx2Cb9ZDgab8Wdy7XHy4%2F463e3165bd2313ca97d1adb8f35f2d31%2FEvents-filter-data.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Znx2Cb9ZDgab8Wdy7XHy4%2F463e3165bd2313ca97d1adb8f35f2d31%2FEvents-filter-data.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Znx2Cb9ZDgab8Wdy7XHy4%2F463e3165bd2313ca97d1adb8f35f2d31%2FEvents-filter-data.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Znx2Cb9ZDgab8Wdy7XHy4%2F463e3165bd2313ca97d1adb8f35f2d31%2FEvents-filter-data.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Znx2Cb9ZDgab8Wdy7XHy4%2F463e3165bd2313ca97d1adb8f35f2d31%2FEvents-filter-data.png&w=946&q=75"/></noscript></span></div><p>Hotjar custom events also help you filter collected Recordings and Heatmap data. For example, perhaps you want to find out why people are not clicking on a CTA button. You can set up an event based on users clicking on the button. After the Events API sends this event to Hotjar, you can then filter recordings by users who have <b>not</b> clicked on your CTA.</p><h2 id="setting-up-hotjar-events">Setting up Hotjar Events</h2><p>Before you can enjoy the targeting and filtering benefits of Events, ensure your site is successfully sending events to Hotjar through the Events API. </p><p>You can find the Events feature pre-enabled on your site if you are subscribed to one of the following Observe or Ask plans: <b>Plus, Business, or Scale</b>. However, you will need to add some custom code to your site to start sending events to Hotjar. Writing the additional code may require working with a web developer, depending on your level of technical expertise.</p><p>Once you have your Event API code, you can implement it using our <a href="https://help.hotjar.com/hc/en-us/articles/4405109971095"><u>Events API Reference Guide</u></a>. </p><p><b>Note: </b>based on our best practices, personal identifying information (PII) should never be used as events in Hotjar. If you'd like to connect session data with specific users, you should explore the <a href="https://help.hotjar.com/hc/en-us/articles/4419626303767-When-to-Use-Events-and-User-Attributes"><u>Hotjar User Attributes</u></a> feature instead.</p><p>After the custom code implementation is complete, your site will begin sending events to Hotjar, and these will be available for use in our tools. Here are the things you can do with Hotjar events right away:</p><ul><li><p>Filter recordings by events</p></li><li><p>Filter heatmaps by events</p></li><li><p>Create a recording segment that includes the filtered event</p></li><li><p>Target surveys and feedback widgets to trigger based on events</p></li><li><p>Start session capture based on the triggering of events</p></li></ul></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p><b>💡Pro tip: </b>for a step-by-step guide on setting up Events, check out the article <a href="https://help.hotjar.com/hc/en-us/articles/6164366461719-How-to-Set-Up-Events"><u>How to set up Events</u></a> in our <a href="https://help.hotjar.com/hc/en-us"><u>Help Center</u></a>.</p></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h2 id="make-the-most-of-our-platform-for-product-experience-insights-with-events">Make the most of our platform for product experience insights with Events</h2><p>With <a href="https://help.hotjar.com/hc/en-us/articles/4413876230423-What-are-Events-"><u>Hotjar Events</u></a>, you can send events to Hotjar based on actions or changes happening on your site or product, such as clicks, scrolls, typing, and more. Since Recordings and Heatmaps are based on session capture, you can change your settings to start capturing sessions only when an event occurs. </p><p>You can also set up event-based targeting for Surveys and Feedback, especially when Hotjar's URL-based targeting rules are not enough. </p><p>Using events for Hotjar tool targeting focuses your analysis on specific user actions. You won’t have to waste time watching a long recording—just zone in on the insightful part to streamline your analysis and make decisions with more confidence.</p></div></div></div><div data-testid="default-cta-banner" class="sc-113110s-0 sc-zylmo5-0 jDjEjm AVhwD"><div class="sc-341qbk-0 sc-zylmo5-2 iEiGUx gfTTXT"><div class="sc-zylmo5-3 jHaYAX"><h2 class="sc-167aua0-1 sc-zylmo5-4 cltmLY dKtBBt">Achieve your product or site goals seamlessly</h2><div class="sc-zylmo5-5 ncYBt"><div class="sc-bppd0a-0 iVDwa"><p>Let events-based targeting help you analyze user clicks, scrolls, logins, and even exits. This Hotjar feature is an efficient way to understand—and improve—how people experience your product.</p></div></div><div class="sc-zylmo5-6 hiNNmc"><div class="sc-1gqa40i-0 dNLxeO" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?pricing_table=8" target="_self">Try it free!</a></div></div></div><div class="sc-zylmo5-13 gWYKia"><img src="/images/orb-red.svg" alt=""/></div><div class="sc-zylmo5-14 sHEON"><img src="/images/orb-red.svg" alt=""/></div></div></div><div class="sc-113110s-0 sc-15lfwxq-0 jDjEjm ggYFac"><div id="219dzoesFVb0OZ1087oxYm" class="sc-341qbk-0 iEiGUx"><h2 class="sc-167aua0-2 sc-15lfwxq-1 kiAwCm eREeLz">Events FAQs</h2><div class="sc-15lfwxq-2 jPyyCB"><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">What are events?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>An event tells you what action users carried out on your product or site. It can be clicking on a CTA button, purchasing an item, or encountering an error. Events are unique to a business, so you can set up custom events and send them to Hotjar to enhance your filtering and targeting activities on the platform.</p></div></div></div></div></div><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">What is the Events API?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>The Events API allows you to send events to Hotjar using JavaScript when actions take place on your website. It lets you define the criteria for determining which action results in an event. For example, it can send an event as soon as a user clicks on a certain button or sees a variation of a page running an A/B test.</p></div></div></div></div></div><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">Do I need a custom code to send events to Hotjar?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>The implementation of the Events API can be flexible, so you can set the criteria for sending events based on your code. However, it may also require a custom code from your web developer.</p></div></div></div></div></div><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">Which Hotjar tools can I target using Events?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>You can use Events for triggering session capture and filtering for Heatmaps and Recordings. Events also trigger Feedback and Surveys based on user actions on your site.</p></div></div></div></div></div><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">On which plans is the Events feature available?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>Recording and heatmaps targeting is available for Observe with the Plus, Business, and Scale plans. 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dfZRgo"><li><a class="" href="https://www.hotjar.com/integrations">Integrations</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us/articles/12945616576919-What-Is-the-Hotjar-API-" target="_self">Hotjar API</a></li><li><a class="" href="https://www.hotjar.com/product/funnels">Funnels</a></li><li><a class="" href="https://www.hotjar.com/product/dashboard">Dashboards</a></li><li><a class="" href="https://www.hotjar.com/product/highlights">Highlights</a></li><li><a class="" href="https://www.hotjar.com/product/trends">Trends</a></li><li><a class="" href="https://www.hotjar.com/survey-templates">Survey templates</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Solutions</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/marketing-teams">For marketing teams</a></li><li><a class="" href="https://www.hotjar.com/product-teams">For product teams</a></li><li><a class="" href="https://www.hotjar.com/product-manager">For 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You can see events represented in the timeline of a recording. In the image below, the lightning bolts each represent an event.","marks":[],"data":{}}]}]},"links":{"assets":{"block":[{"sys":{"id":"3oWaDoU5dsLiyhVVRq484i"},"contentType":"image/png","description":"Events-flow","url":"https://images.ctfassets.net/lh3zuq09vnm2/3oWaDoU5dsLiyhVVRq484i/e80d3a4f4949d39ec32114072f4bb458/Events-flow.png","width":1372,"height":956}]},"entries":{"hyperlink":[]}}}},{"__typename":"ComponentText","sys":{"id":"3OD7zodziwQWFlcBLRnhxx"},"colorTheme":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"What is an event in Hotjar?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Users carry out a variety of actions on your product or website all the time. These actions are called events. Examples include logging into your app, clicking a CTA, purchasing an item, and encountering an error.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]},"links":{"assets":{"block":[]},"entries":{"hyperlink":[]}}}},{"__typename":"ComponentTextHighlight","sys":{"id":"2e8kDZf5Lu08Vl1N5qU5eN"},"textAfterMedia":null,"media":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Before we delve further into Events, familiarize yourself with Hotjar’s tools. These tools are used to analyze the behavior of and get feedback from your website users: ","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Recordings:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" session recordings are perfect for watching how people interact with your product or website","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Heatmaps:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" this ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hotjar.com/product-experience-insights/product-analytics/"},"content":[{"nodeType":"text","value":"product experience insight tool","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" lets you visualize areas of high activity and inactivity on specific pages of your site","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Feedback:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" remove the guesswork and get visual and instant feedback from users through this tool","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Surveys:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" capture all types of feedback using our on-site or external surveys","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]},"links":{"entries":{"hyperlink":[]}}}},{"__typename":"ComponentText","sys":{"id":"7pPoKsQYGoNZ0UyuJphIq2"},"colorTheme":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Think of Hotjar Events as parameters that tell Hotjar which data to capture. In this way, they direct your time and effort toward users who take specific actions on your product or website. Each event empowers you to glean deeper insights into their behavior. And it can bring you closer to discovering an issue and finding a fix, spotting opportunities for improvement, and filling gaps in your product experience.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Let’s unpack the benefits of setting up events through the Events API:","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Trigger session capture","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Create an event to start capturing sessions based on an action a user carries out on your site or product. Say you want to capture sessions only for your logged-in users. You set up an event so each time a user logs in, the event passes on to Hotjar and triggers a session capture. You can then find these users represented in Recordings and Heatmaps.","marks":[],"data":{}}]}]},"links":{"assets":{"block":[]},"entries":{"hyperlink":[]}}}},{"__typename":"ComponentTextHighlight","sys":{"id":"2gZH89yQw9xG4HfIUvGhjP"},"textAfterMedia":null,"media":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"💡Pro tip:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" a session refers to a series of user interactions taking place within a given time period. The simplest way to understand it is to think of a single visit by a user as one session. It starts from the moment they open your website and ends when they leave or after 30 minutes of inactivity lapse, whichever comes first.","marks":[],"data":{}}]}]},"links":{"entries":{"hyperlink":[]}}}},{"__typename":"ComponentText","sys":{"id":"3lXsWvYsXWvgn6NFsPxcN1"},"colorTheme":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Trigger Feedback and Surveys ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You can establish an event so that a survey appears once an action takes place, such as when a user scrolls to the end of a page. So when a user does exactly that, it triggers a survey or feedback widget to show up, asking the user for feedback or suggestions on how to improve the content.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Filter Recording and Heatmap data","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"sys":{"id":"5Znx2Cb9ZDgab8Wdy7XHy4","type":"Link","linkType":"Asset"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Hotjar custom events also help you filter collected Recordings and Heatmap data. For example, perhaps you want to find out why people are not clicking on a CTA button. You can set up an event based on users clicking on the button. After the Events API sends this event to Hotjar, you can then filter recordings by users who have ","marks":[],"data":{}},{"nodeType":"text","value":"not","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" clicked on your CTA.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Setting up Hotjar Events","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Before you can enjoy the targeting and filtering benefits of Events, ensure your site is successfully sending events to Hotjar through the Events API. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You can find the Events feature pre-enabled on your site if you are subscribed to one of the following Observe or Ask plans: ","marks":[],"data":{}},{"nodeType":"text","value":"Plus, Business, or Scale","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". However, you will need to add some custom code to your site to start sending events to Hotjar. Writing the additional code may require working with a web developer, depending on your level of technical expertise.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Once you have your Event API code, you can implement it using our ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://help.hotjar.com/hc/en-us/articles/4405109971095"},"content":[{"nodeType":"text","value":"Events API Reference Guide","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":". ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Note: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"based on our best practices, personal identifying information (PII) should never be used as events in Hotjar. If you'd like to connect session data with specific users, you should explore the ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://help.hotjar.com/hc/en-us/articles/4419626303767-When-to-Use-Events-and-User-Attributes"},"content":[{"nodeType":"text","value":"Hotjar User Attributes","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" feature instead.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"After the custom code implementation is complete, your site will begin sending events to Hotjar, and these will be available for use in our tools. 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