CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><title>Web Design: What Makes a Good Website (6 Key Qualities)</title><meta name="hotjar:id" content="u3PsqTjSJoBVNAWRkQrvH"/><meta property="og:title" content="Web Design: What Makes a Good Website (6 Key Qualities)"/><meta name="description" content="What are the characteristics that make a good website? Learn more about the 6 qualities you can't pass on."/><meta property="og:description" content="What are the characteristics that make a good website? Learn more about the 6 qualities you can't pass on."/><meta property="og:image" content="https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg"/><link rel="canonical" href="https://www.hotjar.com/web-design/"/><link rel="preload" as="image" imageSrcSet="https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg 946w" imageSizes="100vw"/><meta name="next-head-count" content="10"/><meta property="og:type" content="website"/><link rel="preload" href="/fonts/Ambit-Regular.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/fonts/Ambit-SemiBold.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/fonts/Roboto-Regular.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/fonts/Roboto-SemiBold.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link href="/fonts.css" rel="stylesheet"/><link rel="icon" sizes="192x192" href="/images/touch-icon-192x192.png"/><link rel="apple-touch-icon-precomposed" sizes="180x180" href="/images/apple-touch-icon-180x180-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="152x152" href="/images/apple-touch-icon-152x152-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="144x144" href="/images/apple-touch-icon-144x144-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="120x120" href="/images/apple-touch-icon-120x120-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="114x114" href="/images/apple-touch-icon-114x114-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="76x76" href="/images/apple-touch-icon-76x76-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="72x72" href="/images/apple-touch-icon-72x72-precomposed.png"/><link rel="apple-touch-icon-precomposed" href="/images/apple-touch-icon-precomposed.png"/><link rel="alternate" hrefLang="de" href="/de/web-design/"/><link rel="alternate" hrefLang="x-default" href="/web-design/"/><link rel="alternate" hrefLang="es" href="/es/diseno-web/"/><link rel="alternate" hrefLang="fr" href="/fr/web-design/"/><link rel="alternate" hrefLang="pt-BR" href="/pt-BR/web-design/"/><script class="optanon-category-C0004" type="text/plain">window.heapReadyCb = window.heapReadyCb || [], window.heap = window.heap || [], heap.load = function (e, t){window.heap.envId = e,window.heap.clientConfig=t=t||{},window.heap.clientConfig.shouldFetchServerConfig=!1;var a=document.createElement("script");a.type="text/javascript",a.async=!0,a.src="https://cdn.us.heap-api.com/config/"+e+"/heap_config.js";var r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(a,r);var n=["init","startTracking","stopTracking","track","resetIdentity","identify","getSessionId","getUserId","getIdentity","addUserProperties","addEventProperties","removeEventProperty","clearEventProperties","addAccountProperties","addAdapter","addTransformer","addTransformerFn","onReady","addPageviewProperties","removePageviewProperty","clearPageviewProperties","trackPageview"],i=function(e){return function(){var t=Array.prototype.slice.call(arguments,0);window.heapReadyCb.push({name:e,fn:function(){heap[e]&&heap[e].apply(heap,t)}})}};for(var p=0;p<n.length;p++)heap[n[p]]=i(n[p])}; heap.load("236035469"); </script><link rel="preload" href="/_next/static/css/f6f15b7e03f852d2.css" as="style"/><link rel="stylesheet" href="/_next/static/css/f6f15b7e03f852d2.css" data-n-g=""/><link rel="preload" href="/_next/static/css/83465d57d795afb9.css" as="style"/><link rel="stylesheet" href="/_next/static/css/83465d57d795afb9.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js"></script><script src="/_next/static/chunks/webpack-5956770f34098b71.js" defer=""></script><script src="/_next/static/chunks/framework-1cd13e02562f76b0.js" defer=""></script><script src="/_next/static/chunks/main-6a3419558338bed6.js" defer=""></script><script src="/_next/static/chunks/pages/_app-75c3ca44e7036e0e.js" defer=""></script><script src="/_next/static/chunks/c78d26b1-a61fc8d5e94fcb7e.js" defer=""></script><script src="/_next/static/chunks/2426-06bc1f8c27600685.js" defer=""></script><script src="/_next/static/chunks/8821-f14618169da5ba6f.js" defer=""></script><script src="/_next/static/chunks/4719-a9f0b852ce0f26dd.js" defer=""></script><script src="/_next/static/chunks/2263-d3ea22d63716e5b0.js" defer=""></script><script src="/_next/static/chunks/5354-0ac2f8f12d76675a.js" defer=""></script><script src="/_next/static/chunks/6017-18fcffc562e048e7.js" defer=""></script><script src="/_next/static/chunks/1492-5bbf11142757dc03.js" defer=""></script><script src="/_next/static/chunks/2882-f6fba9cd0d42afe9.js" defer=""></script><script src="/_next/static/chunks/4371-88e7c85b2d8b5325.js" defer=""></script><script src="/_next/static/chunks/6081-03e651cdb737394b.js" defer=""></script><script src="/_next/static/chunks/pages/%5B...slug%5D-160f9bd4c3bd5802.js" defer=""></script><script src="/_next/static/qdaO9rwCHn3MQSL8_DYAm/_buildManifest.js" defer=""></script><script src="/_next/static/qdaO9rwCHn3MQSL8_DYAm/_ssgManifest.js" defer=""></script><style data-styled="" data-styled-version="5.3.1">.cltmLY{font-size:clamp(28px,2.777777vw,40px);line-height:120%;}/*!sc*/ data-styled.g2[id="sc-167aua0-1"]{content:"cltmLY,"}/*!sc*/ .kiAwCm{font-size:clamp(24px,2.222222vw,32px);line-height:120%;}/*!sc*/ data-styled.g3[id="sc-167aua0-2"]{content:"kiAwCm,"}/*!sc*/ .HLdmq{font-size:clamp(16px,1.25vw,18px);line-height:140%;}/*!sc*/ data-styled.g6[id="sc-167aua0-5"]{content:"HLdmq,"}/*!sc*/ .gRsvEv{font-size:clamp(12px,0.972222vw,14px);line-height:100%;text-transform:uppercase;}/*!sc*/ data-styled.g8[id="sc-167aua0-7"]{content:"gRsvEv,"}/*!sc*/ *,::after,::before{box-sizing:border-box;}/*!sc*/ :root{-moz-tab-size:4;tab-size:4;}/*!sc*/ html{line-height:1.15;-webkit-text-size-adjust:100%;}/*!sc*/ body{margin:0;}/*!sc*/ body{font-family:system-ui,-apple-system,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji';}/*!sc*/ hr{height:0;color:inherit;}/*!sc*/ abbr[title]{-webkit-text-decoration:underline dotted;text-decoration:underline dotted;}/*!sc*/ b,strong{font-weight:bolder;}/*!sc*/ code,kbd,pre,samp{font-family:ui-monospace,SFMono-Regular,Consolas,'Liberation Mono',Menlo,monospace;font-size:1em;}/*!sc*/ small{font-size:80%;}/*!sc*/ sub,sup{font-size:75%;line-height:0;position:relative;vertical-align:baseline;}/*!sc*/ sub{bottom:-.25em;}/*!sc*/ sup{top:-.5em;}/*!sc*/ table{text-indent:0;border-color:inherit;}/*!sc*/ button,input,optgroup,select,textarea{font-family:inherit;font-size:100%;line-height:1.15;margin:0;}/*!sc*/ button,select{text-transform:none;}/*!sc*/ [type=button],[type=reset],[type=submit],button{-webkit-appearance:button;}/*!sc*/ ::-moz-focus-inner{border-style:none;padding:0;}/*!sc*/ :-moz-focusring{outline:1px dotted ButtonText;}/*!sc*/ :-moz-ui-invalid{box-shadow:none;}/*!sc*/ legend{padding:0;}/*!sc*/ progress{vertical-align:baseline;}/*!sc*/ ::-webkit-inner-spin-button,::-webkit-outer-spin-button{height:auto;}/*!sc*/ [type=search]{-webkit-appearance:textfield;outline-offset:-2px;}/*!sc*/ ::-webkit-search-decoration{-webkit-appearance:none;}/*!sc*/ ::-webkit-file-upload-button{-webkit-appearance:button;font:inherit;}/*!sc*/ summary{display:list-item;}/*!sc*/ *{-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;}/*!sc*/ body{margin-left:auto;margin-right:auto;position:relative;font-family:'Ambit',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';color:var(--black89);font-size:clamp(16px,1.25vw,18px);line-height:140%;background-color:white;--white:#FFFFFF;--whiteStatic:#FFFFFF;--whiteNoOpacity:#FFFFFF00;--whiteBg:#FFFFFF;--cobalt:#324FBE;--cobaltStatic:#324FBE;--cobaltDark:#283F98;--cobaltDarkStatic:#283F98;--cobaltDarkDarkStatic:#9CC0C6;--alice-blue:#EEFBFD;--ember:#FF3C00;--ember400:#FFB49D;--ember500:#FF855F;--coal:#323232;--black:rgba(0,0,0,1);--black89:rgba(0,0,0,0.89);--black89Static:rgba(0,0,0,0.89);--black70:rgba(0,0,0,0.7);--black60:rgba(0,0,0,0.6);--black54:rgba(0,0,0,0.54);--black43:rgba(0,0,0,0.43);--black60Static:rgba(0,0,0,0.6);--black60DarkStatic:rgba(255,255,255,0.6);--black43Static:rgba(0,0,0,0.43);--bright-gray:#EBEEF9;--ghost-white:#F8F9FC;--ghost-whiteStatic:#F8F9FC;--white89:rgba(255,255,255,0.89);--white89Static:rgba(255,255,255,0.89);--midnight:#202641;--midnightStatic:#202641;--midnightDarkAlternate:#202641;--midnight600:#4D5167;--midnight600Static:#4D5167;--midnight600DarkStatic:#D2D4D9;--midnight400:#A6A8B3;--midnight400Static:#A6A8B3;--midnight200:#E9E9EC;--midnight200DarkStatic:#565A6F;--midnight100:#F6F6F7;--grayBright:#34394D;--mercury:#E4E4E4;--mercuryStatic:#E4E4E4;--comet:#54586B;--cometLight:#F7F6FC;--dusk:#FFECE6;--duskAsk:#CCC2EB;--duskStatic:#FFECE6;--duskBg:#FFFFFF;--dawn:#EBEEF9;--dawnStatic:#EBEEF9;--noon:#FCFAE6;--noon200:#F9F5CA;--noon300:#F1E77F;--noonObserve:#F9F5CA;--noonStatic:#FCFAE6;--peach400:#E9C07C;--blossom:#FFCCDD;--aqua:#C3F0F7;--lilac80:#B4A5DE;--lilac300:#E4DFF3;--lilac400:#CCC2EB;--lilac600:#9C89D4;--lavenderBlue:#BCC6EB;--softLavender:#F3F1FA;--saffron:#FFE05E;--dataBlue300:#88BBCA;--neutral200:#F1F2F6;--neutral400:#a6a8b3;--successBackgroundGreen:#E8F4F1;--successTextGreen:#14775F;--successTextGreenDarker:#226453;--successTextGreenStatic:#14775F;--slateBlue:#6d4bd1;--googleBlue:#346EF1;--googleBlueDark:#2A58C1;--googleWhite:#FFFFFF;--twitterBlue:#1da1f2;--facebookBlue:#1877f2;--yellowTextBg:#f6f5c3;--redTextBg:#fbd4c6;--divider:#c9c9c9;--dividerText:#929292;--uiBorder:#C2C5CD;--uiBorderAlt:#838696;--uiBorderActive:#5069c8;--uiBorderLight:#e4e6eb;--filter-elevation-1:drop-shadow(0px 1px 3px rgba(0,0,0,0.1)) drop-shadow(0px 1px 2px rgba(0,0,0,0.08));--packagePlanMainContainer:#ebeef9;--packagePlanMainContainerIsolatedPans:#f6f8fc;--packagePlanHighlight:var(--midnight);--packagePrice:#a72a2a;--packagePlanAllowances:rgba(0,0,0,0.7);--packagePlanCta1:#ebeef9;--packagePlanCta2:#eefbfd;--packagePlanExtraFeaturesBorder:#e4e6eb;--packagePlanExtraFeaturesTextDisable:rgba(0,0,0,0.54);--packagePlanExtraResponsesFeaturesContainer:#f3f1fa;}/*!sc*/ body.dark-mode,div.dark-mode{--white:#202641;--whiteNoOpacity:#20264100;--whiteBg:#34394D;--cobalt:#C3F0F7;--cobaltDark:#9CC0C6;--coal:#FFFFFF;--black89:rgba(255,255,255,0.94);--black60:rgba(255,255,255,0.6);--black43:rgba(255,255,255,0.38);--white89:rgba(0,0,0,0.89);--mercury:#34394D;--midnight:#FFFFFF;--midnightDarkAlternate:#152B5B;--midnight600:#D2D4D9;--midnight400:#8B8E9C;--midnight200:#565A6F;--midnight100:#323750;--neutral200:#C3F0F7;--dusk:#0E2F6C;--duskAsk:#CCC2EB;--duskBg:#0E2F6C;--dawn:#0E2F6C;--noon:#0E2F6C;--ghost-white:#0E2F6C;--alice-blue:#0E2F6C;--bright-gray:#0E2F6C;--noonObserve:#F1E77F;--successTextGreen:#FFFFFF;--yellowTextBg:#9d882a;--redTextBg:#ff7b59;--packagePlanMainContainer:#0E2F6C;--packagePlanMainContainerIsolatedPans:#0E2F6C;--packagePrice:var(--black89);--packagePlanAllowances:var(--black89);--packagePlanHighlight:var(--peach400);--packagePlanCta1:var(--whiteBg);--packagePlanCta2:var(--whiteBg);--packagePlanExtraFeaturesBorder:var(--midnight400);--packagePlanExtraFeaturesTextDisable:var(--black43);--packagePlanExtraResponsesFeaturesContainer:var(--midnight200DarkStatic);}/*!sc*/ body.HeatmapsPreviewActive{border:4px solid #1C3286;border-top-width:56px;padding-right:320px;}/*!sc*/ body.HeatmapsPreviewActive *{-webkit-animation:none;animation:none;}/*!sc*/ body.HeatmapsPreviewActive nav{position:relative;}/*!sc*/ body.HeatmapsPreviewActive.HeatmapsPreviewActive--sidebar-collapsed{padding-right:64px;}/*!sc*/ h1,h2,h3,h4,h5,h6{margin:0;font-size:inherit;line-height:120%;font-weight:600;}/*!sc*/ p{margin:0;}/*!sc*/ ul{list-style:none;padding:0;margin:0;}/*!sc*/ ol{padding:0;margin:0;list-style-position:inside;}/*!sc*/ a{color:inherit;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ button{display:block;padding:0;margin:0;border:none;background:none;color:inherit;cursor:pointer;}/*!sc*/ img{display:block;max-width:100%;}/*!sc*/ figure{margin:0;}/*!sc*/ blockquote{margin:0;padding:0;}/*!sc*/ video{vertical-align:middle;}/*!sc*/ .js-focus-visible:focus:not(.focus-visible){outline:none;}/*!sc*/ input{width:100%;padding:clamp(8px,0.55vw,8px) clamp(8px,1.1111111vw,16px);font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;}/*!sc*/ input[type='text'],input[type='email']{-webkit-appearance:none;-moz-appearance:none;appearance:none;}/*!sc*/ textarea{-webkit-appearance:none;-moz-appearance:none;appearance:none;}/*!sc*/ button,a{outline:none;}/*!sc*/ button:focus-visible,a:focus-visible{box-shadow:0 0 0 2px var(--black89);}/*!sc*/ data-styled.g9[id="sc-global-bVJBMr1"]{content:"sc-global-bVJBMr1,"}/*!sc*/ .iEiGUx{display:grid;grid-template-columns:repeat(6,1fr);-webkit-column-gap:24px;column-gap:24px;row-gap:clamp(24px,2.7777777vw,40px);width:100%;max-width:1600px;margin-left:auto;margin-right:auto;padding:clamp(40px,3.8888888vw,56px) clamp(16px,5.555555vw,80px);-webkit-scroll-margin-top:64px;-moz-scroll-margin-top:64px;-ms-scroll-margin-top:64px;scroll-margin-top:64px;}/*!sc*/ @media (min-width:1000px){.iEiGUx{grid-template-columns:repeat(12,1fr);-webkit-column-gap:40px;column-gap:40px;}}/*!sc*/ data-styled.g10[id="sc-341qbk-0"]{content:"iEiGUx,"}/*!sc*/ .dNLxeO a,.dNLxeO button{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-height:40px;padding:0 clamp(8px,1.1111111vw,16px);background-color:var(--cobalt);border:1px solid var(--cobalt);border-radius:4px;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:16px;line-height:100%;font-weight:500;color:var(--white89);text-align:center;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .dNLxeO a:hover,.dNLxeO button:hover{background-color:var(--cobaltDark);border:1px solid var(--cobaltDark);}/*!sc*/ .dNLxeO a:active,.dNLxeO button:active{background-color:var(--midnight);border:1px solid var(--midnight);}/*!sc*/ .dNLxeO a:disabled,.dNLxeO button:disabled{background-color:var(--white89Static);border:1px solid var(--white89Static);color:var(--black43Static);cursor:not-allowed;}/*!sc*/ .dNLxeO a svg,.dNLxeO button svg{margin-right:clamp(8px,1.1111111vw,16px);}/*!sc*/ .dNLxeO a svg path,.dNLxeO button svg path{fill:var(--white);}/*!sc*/ @media (max-width:999px){.dNLxeO{-webkit-order:null;-ms-flex-order:null;order:null;}}/*!sc*/ @media (max-width:1148px){}/*!sc*/ .dusHxG a,.dusHxG button{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-height:40px;padding:0 clamp(8px,1.1111111vw,16px);background-color:var(--cobalt);border:1px solid var(--cobalt);border-radius:4px;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:16px;line-height:100%;font-weight:500;color:var(--white89);text-align:center;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .dusHxG a:hover,.dusHxG button:hover{background-color:var(--cobaltDark);border:1px solid var(--cobaltDark);}/*!sc*/ .dusHxG a:active,.dusHxG button:active{background-color:var(--midnight);border:1px solid var(--midnight);}/*!sc*/ .dusHxG a:disabled,.dusHxG button:disabled{background-color:var(--white89Static);border:1px solid var(--white89Static);color:var(--black43Static);cursor:not-allowed;}/*!sc*/ .dusHxG a svg,.dusHxG button svg{margin-right:clamp(8px,1.1111111vw,16px);}/*!sc*/ .dusHxG a svg path,.dusHxG button svg path{fill:var(--white);}/*!sc*/ @media (max-width:999px){}/*!sc*/ @media (max-width:1148px){}/*!sc*/ data-styled.g18[id="sc-1gqa40i-0"]{content:"dNLxeO,dusHxG,"}/*!sc*/ .iywJxA a,.iywJxA button{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;font-size:16px;line-height:100%;font-weight:500;text-align:center;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';min-height:40px;padding:0 clamp(8px,1.1111111vw,16px);border:1px solid var(--cobalt);border-radius:4px;color:var(--cobalt);-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .iywJxA a:hover,.iywJxA button:hover{color:var(--cobaltDark);border:1px solid var(--cobaltDark);box-shadow:inset 0 0 0 1px var(--cobaltDark);}/*!sc*/ .iywJxA a:active,.iywJxA button:active{background-color:var(--midnight);border:1px solid var(--midnight);box-shadow:none;color:var(--white89);}/*!sc*/ @media (max-width:999px){.iywJxA{-webkit-order:null;-ms-flex-order:null;order:null;}}/*!sc*/ data-styled.g19[id="sc-1gqa40i-1"]{content:"iywJxA,"}/*!sc*/ .jTYdNj{position:relative;width:100%;position:-webkit-sticky;position:sticky;top:0px;z-index:1;background-color:var(--aqua);background-color:var(--noonStatic);}/*!sc*/ data-styled.g24[id="sc-1ebm2z0-0"]{content:"jTYdNj,"}/*!sc*/ .ivEJdK{padding-top:0;padding-bottom:0;height:56px;overflow-x:auto;-ms-overflow-style:none;-webkit-scrollbar-width:none;-moz-scrollbar-width:none;-ms-scrollbar-width:none;scrollbar-width:none;}/*!sc*/ .ivEJdK::-webkit-scrollbar{display:none;}/*!sc*/ data-styled.g25[id="sc-1ebm2z0-1"]{content:"ivEJdK,"}/*!sc*/ .jbqNHV{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ data-styled.g26[id="sc-1ebm2z0-2"]{content:"jbqNHV,"}/*!sc*/ .iPsgUa{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;color:var(--black89Static);}/*!sc*/ .iPsgUa:not(:last-child){margin-right:24px;}/*!sc*/ .iPsgUa:last-child{padding-right:clamp(16px,5.555555vw,80px);}/*!sc*/ .iPsgUa a{display:block;font-size:15px;line-height:28px;padding:0 16px;border:1px solid transparent;}/*!sc*/ .iPsgUa a{border:1px solid;border-radius:100px;}/*!sc*/ .jCArMp{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;color:var(--black89Static);}/*!sc*/ .jCArMp:not(:last-child){margin-right:24px;}/*!sc*/ .jCArMp:last-child{padding-right:clamp(16px,5.555555vw,80px);}/*!sc*/ .jCArMp a{display:block;font-size:15px;line-height:28px;padding:0 16px;border:1px solid transparent;}/*!sc*/ data-styled.g27[id="sc-1ebm2z0-3"]{content:"iPsgUa,jCArMp,"}/*!sc*/ .lirDRQ{position:absolute;top:0;background-color:var(--aqua);background-color:var(--noonStatic);display:none;}/*!sc*/ .lirDRQ img{margin:16px;width:24px;height:24px;}/*!sc*/ data-styled.g28[id="sc-1ebm2z0-4"]{content:"lirDRQ,"}/*!sc*/ .ivXQmK{left:0;-webkit-transform:rotate(180deg);-ms-transform:rotate(180deg);transform:rotate(180deg);}/*!sc*/ data-styled.g29[id="sc-1ebm2z0-5"]{content:"ivXQmK,"}/*!sc*/ .FIBdl{right:0;}/*!sc*/ data-styled.g30[id="sc-1ebm2z0-6"]{content:"FIBdl,"}/*!sc*/ .iVDwa h1{font-size:clamp(32px,3.333333vw,48px);line-height:120%;}/*!sc*/ .iVDwa h2{font-size:clamp(24px,2.222222vw,32px);line-height:120%;margin-bottom:clamp(16px,1.6666666vw,24px);-webkit-scroll-margin-top:calc(64px + clamp(24px,2.7777777vw,40px));-moz-scroll-margin-top:calc(64px + clamp(24px,2.7777777vw,40px));-ms-scroll-margin-top:calc(64px + clamp(24px,2.7777777vw,40px));scroll-margin-top:calc(64px + clamp(24px,2.7777777vw,40px));}/*!sc*/ .iVDwa h3{font-size:clamp(20px,1.666666vw,24px);line-height:120%;margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .iVDwa h4{font-size:clamp(18px,1.388888vw,20px);line-height:120%;margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .iVDwa > p:not(:last-child){margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .iVDwa .next-image:not(:first-child){margin-top:clamp(24px,2.7777777vw,40px);}/*!sc*/ .iVDwa .next-image:not(:last-child){margin-bottom:clamp(24px,2.7777777vw,40px);}/*!sc*/ .iVDwa .next-image.half-size{width:calc((100% / 6) * 4);margin-left:auto;margin-right:auto;}/*!sc*/ @media (min-width:1000px){.iVDwa .next-image.half-size{width:50%;}}/*!sc*/ .iVDwa .caption{margin-top:calc((clamp(24px,2.7777777vw,40px) - clamp(8px,1.1111111vw,16px)) * -1);color:var(--black60);text-align:center;}/*!sc*/ .iVDwa .caption:not(:last-child){margin-bottom:clamp(24px,2.7777777vw,40px);}/*!sc*/ .iVDwa b{font-weight:600;}/*!sc*/ .iVDwa a{-webkit-text-decoration:underline;text-decoration:underline;color:var(--cobalt);}/*!sc*/ .iVDwa a:hover{color:var(--cobaltDark);}/*!sc*/ .iVDwa a:active{color:var(--midnight);}/*!sc*/ .iVDwa ul li{position:relative;margin-bottom:clamp(8px,1.1111111vw,16px);padding-left:28px;}/*!sc*/ .iVDwa ul li::before{content:'';width:12px;height:2px;background-image:url('/images/list-item.svg');-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;margin-right:clamp(8px,1.1111111vw,16px);margin-top:calc((clamp(16px,1.25vw,18px) * 0.7) - 2px);position:absolute;left:0;top:0;}/*!sc*/ .iVDwa ul li:nth-child(even)::before{-webkit-transform:rotate(180deg);-ms-transform:rotate(180deg);transform:rotate(180deg);}/*!sc*/ .iVDwa ul li:last-child{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .iVDwa ol{counter-reset:number-counter;}/*!sc*/ .iVDwa ol li{counter-increment:number-counter;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;margin-bottom:clamp(8px,1.1111111vw,16px);}/*!sc*/ .iVDwa ol li::before{content:counter(number-counter) '. ';-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;margin-right:calc(clamp(8px,0.55vw,8px) / 2);width:clamp(16px,1.6666666vw,24px);color:var(--ember);font-weight:600;}/*!sc*/ .iVDwa ol li:last-child{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g32[id="sc-bppd0a-0"]{content:"iVDwa,"}/*!sc*/ .exiAmk{border:0;-webkit-clip:rect(1px,1px,1px,1px);clip:rect(1px,1px,1px,1px);-webkit-clip-path:inset(50%);-webkit-clip-path:inset(50%);clip-path:inset(50%);height:1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap;}/*!sc*/ data-styled.g33[id="sc-p8xp9k-0"]{content:"exiAmk,"}/*!sc*/ .BGotQ{position:relative;background:linear-gradient(270deg,#BAAEDD 2%,var(--aqua) 47%,var(--dawn) 103%),var(--dawn);overflow:hidden;}/*!sc*/ data-styled.g34[id="sc-pj9bfx-0"]{content:"BGotQ,"}/*!sc*/ .biwnVt{position:relative;z-index:1;min-height:80px;padding-top:clamp(8px,0.55vw,8px);padding-bottom:clamp(8px,0.55vw,8px);}/*!sc*/ @media (min-width:480px){.biwnVt{min-height:48px;}}/*!sc*/ data-styled.g35[id="sc-pj9bfx-1"]{content:"biwnVt,"}/*!sc*/ .eHzuGi{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:16px;}/*!sc*/ .eHzuGi b{font-weight:500;}/*!sc*/ data-styled.g36[id="sc-pj9bfx-2"]{content:"eHzuGi,"}/*!sc*/ .bynOGA{margin-left:clamp(16px,1.6666666vw,24px);margin-right:clamp(8px,0.55vw,8px);-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .bynOGA path{fill:var(--black89);}/*!sc*/ data-styled.g37[id="sc-pj9bfx-3"]{content:"bynOGA,"}/*!sc*/ .vYBEs button,.vYBEs > a{position:relative;}/*!sc*/ .vYBEs button::before,.vYBEs > a::before{content:'';height:16px;width:100%;background-color:transparent;position:absolute;top:-16px;left:50%;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;border-top:0px solid var(--ember);}/*!sc*/ .vYBEs:hover button::before,.vYBEs:hover > a::before{border-top:4px solid var(--ember);}/*!sc*/ .vYBEs > a,.vYBEs > button{position:relative;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;gap:clamp(6px,0.55vw,8px);-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;height:32px;font-size:clamp(16px,1.25vw,18px);line-height:140%;line-height:100%;}/*!sc*/ @media (min-width:1000px){.vYBEs > a,.vYBEs > button{padding:0 8px;}}/*!sc*/ @media (min-width:1185px){.vYBEs > a,.vYBEs > button{padding:0 16px;}}/*!sc*/ @media (min-width:1000px) and (max-width:1184px){.vYBEs > a,.vYBEs > button{font-size:14px;}}/*!sc*/ @media (min-width:1185px){.vYBEs > a,.vYBEs > button{font-size:clamp(16px,1.25vw,18px);}}/*!sc*/ .vYBEs > a::after,.vYBEs > button::after{content:'';position:absolute;left:0px;bottom:-16px;width:100%;height:16px;}/*!sc*/ .vYBEs > a svg,.vYBEs > button svg{-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;}/*!sc*/ .vYBEs > a path,.vYBEs > button path{stroke:var(--black89);}/*!sc*/ data-styled.g64[id="sc-sztccy-1"]{content:"vYBEs,"}/*!sc*/ .fsSPAE{height:40px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .fsSPAE svg{margin-left:0 !important;-webkit-transform:scale(1.3);-ms-transform:scale(1.3);transform:scale(1.3);}/*!sc*/ data-styled.g65[id="sc-x8zf0x-0"]{content:"fsSPAE,"}/*!sc*/ .frcCV{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ @media (min-width:1000px){.frcCV{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}}/*!sc*/ data-styled.g66[id="sc-x8zf0x-1"]{content:"frcCV,"}/*!sc*/ .ilUxtC{position:relative;}/*!sc*/ data-styled.g67[id="sc-x8zf0x-2"]{content:"ilUxtC,"}/*!sc*/ .hfYdLc{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;height:40px;padding:0 6px 0 8px;border-radius:6px;}/*!sc*/ .hfYdLc:hover{background-color:rgba(160,160,160,0.1);}/*!sc*/ .hfYdLc svg{margin-left:clamp(8px,0.55vw,8px);-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .hfYdLc path,.hfYdLc circle{stroke:var(--black89);}/*!sc*/ data-styled.g68[id="sc-x8zf0x-3"]{content:"hfYdLc,"}/*!sc*/ .CaIFK{width:clamp(12px,1vw,16px);height:clamp(12px,1vw,16px);margin-right:8px;}/*!sc*/ .CaIFK path{stroke-width:0;fill:var(--black89);}/*!sc*/ data-styled.g69[id="sc-x8zf0x-4"]{content:"CaIFK,"}/*!sc*/ .gaJYBC{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;font-size:clamp(12px,1.25vw,14px);}/*!sc*/ data-styled.g70[id="sc-x8zf0x-5"]{content:"gaJYBC,"}/*!sc*/ .cLtIBO{margin-left:8px;}/*!sc*/ .cLtIBO svg{width:6px;height:6px;}/*!sc*/ data-styled.g71[id="sc-x8zf0x-6"]{content:"cLtIBO,"}/*!sc*/ .RImBQ{display:none;}/*!sc*/ @media (min-width:1000px){.RImBQ{display:block;}}/*!sc*/ data-styled.g77[id="sc-l7xw7o-0"]{content:"RImBQ,"}/*!sc*/ @media (min-width:1000px){.dlApDH{display:none;}}/*!sc*/ data-styled.g78[id="sc-104qbzc-0"]{content:"dlApDH,"}/*!sc*/ .iVqRvK{position:relative;}/*!sc*/ .iVqRvK:hover > div:nth-child(2){display:block;}/*!sc*/ data-styled.g79[id="sc-1jn5toj-0"]{content:"iVqRvK,"}/*!sc*/ .gvNydw{position:absolute;display:none;padding:clamp(8px,1.1111111vw,16px);left:calc(50% + 0px);bottom:calc(100% + 18px);width:-webkit-max-content;width:-moz-max-content;width:max-content;max-width:320px;color:var(--white);-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);box-shadow:0px 16px 16px rgba(0,0,0,0.16);z-index:3;line-height:150%;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;bottom:initial;top:calc(100% + 18px);background-color:var(--midnight);}/*!sc*/ .gvNydw:after{content:'';position:absolute;bottom:-8px;left:50%;width:16px;height:16px;-webkit-transform:translateX(calc(-50% - 0px)) rotate(45deg);-ms-transform:translateX(calc(-50% - 0px)) rotate(45deg);transform:translateX(calc(-50% - 0px)) rotate(45deg);bottom:initial;top:-8px;}/*!sc*/ .gvNydw:before{content:'';position:absolute;bottom:-20px;left:50%;width:100%;height:20px;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);bottom:initial;top:-20px;}/*!sc*/ .gvNydw:after{background-color:var(--midnight);}/*!sc*/ data-styled.g80[id="sc-1jn5toj-1"]{content:"gvNydw,"}/*!sc*/ .kNqzYA{background-color:var(--mercury);}/*!sc*/ data-styled.g83[id="sc-s439iv-0"]{content:"kNqzYA,"}/*!sc*/ .kwfqbm{height:5px;width:0%;-webkit-transition:width 0.3s;transition:width 0.3s;background-color:var(--cobalt);}/*!sc*/ data-styled.g84[id="sc-s439iv-1"]{content:"kwfqbm,"}/*!sc*/ .gFwDBS{width:100%;position:-webkit-sticky;position:sticky;top:0px;z-index:4;background-color:var(--white);box-shadow:inset 0px -1px 0px var(--midnight200);}/*!sc*/ data-styled.g94[id="sc-642778-0"]{content:"gFwDBS,"}/*!sc*/ .kDVWNz{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;padding-top:0;padding-bottom:0;-webkit-column-gap:0;column-gap:0;height:70px;}/*!sc*/ data-styled.g95[id="sc-642778-1"]{content:"kDVWNz,"}/*!sc*/ .iUCGVb{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .iUCGVb > a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ data-styled.g96[id="sc-642778-2"]{content:"iUCGVb,"}/*!sc*/ .fzfQXR{display:none;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ @media (min-width:1000px){.fzfQXR{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;gap:clamp(8px,0.55vw,8px);}}/*!sc*/ data-styled.g97[id="sc-642778-3"]{content:"fzfQXR,"}/*!sc*/ .gWflGj{display:none;}/*!sc*/ @media (min-width:1000px){.gWflGj{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-left:clamp(8px,1.1111111vw,16px);}}/*!sc*/ @media (min-width:1185px){.gWflGj{margin-left:clamp(16px,1.6666666vw,24px);}}/*!sc*/ data-styled.g98[id="sc-642778-4"]{content:"gWflGj,"}/*!sc*/ .iMkZOP{text-align:center;-webkit-text-decoration:none;text-decoration:none;margin-right:clamp(8px,0.55vw,8px);font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:14px;font-weight:500;line-height:100%;color:var(--cobalt);-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .iMkZOP:hover{color:var(--cobaltDark);}/*!sc*/ @media (min-width:1185px){.iMkZOP{font-size:16px;}}/*!sc*/ data-styled.g99[id="sc-642778-5"]{content:"iMkZOP,"}/*!sc*/ .byVcBP{-webkit-order:initial;-ms-flex-order:initial;order:initial;}/*!sc*/ @media (min-width:1000px) and (max-width:1184px){.byVcBP > a{font-size:14px;}}/*!sc*/ data-styled.g101[id="sc-642778-7"]{content:"byVcBP,"}/*!sc*/ @media (min-width:1000px) and (max-width:1184px){.ZfzPg > a{font-size:14px;}}/*!sc*/ data-styled.g102[id="sc-642778-8"]{content:"ZfzPg,"}/*!sc*/ .dfqCkY{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;gap:clamp(8px,1.1111111vw,16px);}/*!sc*/ @media (min-width:1000px){.dfqCkY{display:none;}}/*!sc*/ data-styled.g103[id="sc-642778-9"]{content:"dfqCkY,"}/*!sc*/ .jthqEi{width:40px;height:40px;position:relative;}/*!sc*/ .jthqEi span{width:24px;height:2px;background-color:var(--black89);display:block;position:absolute;top:11px;left:8px;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;}/*!sc*/ .jthqEi span:nth-child(2){top:19px;}/*!sc*/ .jthqEi span:nth-child(3){top:27px;}/*!sc*/ data-styled.g106[id="sc-642778-12"]{content:"jthqEi,"}/*!sc*/ .eYKlFj{position:relative;}/*!sc*/ data-styled.g113[id="sc-f34alj-0"]{content:"eYKlFj,"}/*!sc*/ .dkAjqv{margin-top:clamp(8px,1.1111111vw,16px);color:var(--black60);text-align:center;}/*!sc*/ data-styled.g115[id="sc-f34alj-2"]{content:"dkAjqv,"}/*!sc*/ .eRABuG img,.eRABuG video{width:100%;}/*!sc*/ data-styled.g118[id="sc-f34alj-5"]{content:"eRABuG,"}/*!sc*/ .iLbMmI{background-color:var(--midnightStatic);}/*!sc*/ data-styled.g119[id="sc-110qyy0-0"]{content:"iLbMmI,"}/*!sc*/ .lbDmQZ{background-color:var(--midnightStatic);color:var(--white89Static);}/*!sc*/ data-styled.g120[id="sc-110qyy0-1"]{content:"lbDmQZ,"}/*!sc*/ .gJgqjM{row-gap:0;}/*!sc*/ .gJgqjM a{-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .gJgqjM a:hover{color:var(--white89Static);}/*!sc*/ data-styled.g121[id="sc-110qyy0-2"]{content:"gJgqjM,"}/*!sc*/ .lkzDEo{grid-column:1/-1;}/*!sc*/ .lkzDEo:not(:first-child){margin-top:clamp(24px,2.7777777vw,40px);}/*!sc*/ @media (min-width:1000px){.lkzDEo{grid-column:span 2;}.lkzDEo:not(:first-child){margin-top:0;}}/*!sc*/ data-styled.g123[id="sc-110qyy0-4"]{content:"lkzDEo,"}/*!sc*/ .hEJurh{font-weight:600;margin-bottom:clamp(16px,1.6666666vw,24px);border-bottom:1px solid var(--midnight200DarkStatic);padding-bottom:clamp(8px,0.55vw,8px);}/*!sc*/ @media (min-width:1000px){.hEJurh{margin-bottom:clamp(8px,1.1111111vw,16px);border-bottom:none;padding-bottom:0;}}/*!sc*/ data-styled.g124[id="sc-110qyy0-5"]{content:"hEJurh,"}/*!sc*/ .dfZRgo{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}/*!sc*/ .dfZRgo li{width:calc(50% - 12px);font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;color:var(--black60DarkStatic);}/*!sc*/ .dfZRgo li:not(:last-child){margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .dfZRgo + ul{margin-top:clamp(16px,1.6666666vw,24px);padding-top:clamp(16px,1.6666666vw,24px);border-top:1px solid var(--midnight200DarkStatic);}/*!sc*/ @media (min-width:1000px){.dfZRgo{display:block;}.dfZRgo li{width:100%;}.dfZRgo li:not(:last-child){margin-bottom:clamp(8px,1.1111111vw,16px);}.dfZRgo + ul{margin-top:clamp(8px,1.1111111vw,16px);padding-top:clamp(8px,1.1111111vw,16px);}}/*!sc*/ data-styled.g125[id="sc-110qyy0-6"]{content:"dfZRgo,"}/*!sc*/ .hxrqCH{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;grid-column:1/-1;margin-top:clamp(40px,3.8888888vw,56px);color:var(--black60DarkStatic);margin-left:auto;margin-right:auto;}/*!sc*/ @media (min-width:1000px){.hxrqCH{-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;margin-left:0;margin-right:0;}}/*!sc*/ data-styled.g127[id="sc-110qyy0-8"]{content:"hxrqCH,"}/*!sc*/ .eTMaTC{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ .eTMaTC li{font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;}/*!sc*/ .eTMaTC li:not(:last-child){margin-right:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g128[id="sc-110qyy0-9"]{content:"eTMaTC,"}/*!sc*/ .FCYKc{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;text-align:center;}/*!sc*/ .FCYKc p{font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;}/*!sc*/ .FCYKc img{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ @media (min-width:1000px){.FCYKc{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;text-align:left;}.FCYKc img{margin-right:clamp(8px,0.55vw,8px);margin-bottom:0;}}/*!sc*/ data-styled.g129[id="sc-110qyy0-10"]{content:"FCYKc,"}/*!sc*/ .hHcNsV{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;-webkit-order:-1;-ms-flex-order:-1;order:-1;margin-bottom:clamp(40px,3.8888888vw,56px);}/*!sc*/ @media (min-width:1000px){.hHcNsV{-webkit-order:0;-ms-flex-order:0;order:0;margin-bottom:0px;margin-left:clamp(16px,1.6666666vw,24px);}}/*!sc*/ data-styled.g130[id="sc-110qyy0-11"]{content:"hHcNsV,"}/*!sc*/ .kTYxrK{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}/*!sc*/ .kTYxrK > img{height:24px;}/*!sc*/ @media (min-width:1000px){.kTYxrK{display:none;}}/*!sc*/ data-styled.g131[id="sc-110qyy0-12"]{content:"kTYxrK,"}/*!sc*/ .ipfMle{position:-webkit-sticky;position:sticky;bottom:clamp(24px,2.7777777vw,40px);margin-left:auto;margin-right:clamp(16px,5.555555vw,80px);z-index:2;width:calc(100% - (clamp(16px,5.555555vw,80px) * 2));background-color:var(--white);border:1px solid var(--midnight200);}/*!sc*/ .ipfMle:hover{border:1px solid var(--midnight400);}/*!sc*/ @media (min-width:1000px){.ipfMle{max-width:290px;}}/*!sc*/ data-styled.g132[id="sc-1l17gvr-0"]{content:"ipfMle,"}/*!sc*/ .clIDZi{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;padding:0 clamp(16px,1.6666666vw,24px);height:62px;font-size:clamp(12px,0.972222vw,14px);line-height:100%;text-transform:uppercase;}/*!sc*/ .clIDZi path{stroke:var(--black89);}/*!sc*/ data-styled.g133[id="sc-1l17gvr-1"]{content:"clIDZi,"}/*!sc*/ .jDjEjm{background-color:var(--white);}/*!sc*/ data-styled.g135[id="sc-113110s-0"]{content:"jDjEjm,"}/*!sc*/ .tncxQ{position:relative;grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.tncxQ{grid-column:3/-3;}}/*!sc*/ data-styled.g136[id="sc-jr97bh-0"]{content:"tncxQ,"}/*!sc*/ .hpirzg{margin-bottom:clamp(24px,2.7777777vw,40px);color:var(--black60);margin-right:70px;}/*!sc*/ data-styled.g137[id="sc-jr97bh-1"]{content:"hpirzg,"}/*!sc*/ .giYeui{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;}/*!sc*/ .giYeui a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .giYeui a svg{margin-right:clamp(8px,0.55vw,8px);}/*!sc*/ .giYeui a:hover{-webkit-text-decoration:underline;text-decoration:underline;}/*!sc*/ data-styled.g138[id="sc-jr97bh-2"]{content:"giYeui,"}/*!sc*/ .gnfqah{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g139[id="sc-jr97bh-3"]{content:"gnfqah,"}/*!sc*/ .jSLcOZ{color:var(--black60);}/*!sc*/ data-styled.g140[id="sc-jr97bh-4"]{content:"jSLcOZ,"}/*!sc*/ .dJhzPA{grid-column:1/-1;-webkit-order:1;-ms-flex-order:1;order:1;-webkit-align-self:flex-start;-ms-flex-item-align:start;align-self:flex-start;}/*!sc*/ @media (min-width:1000px){.dJhzPA{grid-column:1/3;-webkit-order:0;-ms-flex-order:0;order:0;}}/*!sc*/ data-styled.g144[id="sc-jr97bh-8"]{content:"dJhzPA,"}/*!sc*/ .ljKcZh{position:relative;padding:clamp(8px,1.1111111vw,16px) 0;border-top:1px solid var(--midnight200);font-size:clamp(12px,0.972222vw,14px);line-height:100%;text-transform:uppercase;}/*!sc*/ .ljKcZh h2{margin-bottom:clamp(8px,1.1111111vw,16px);font-weight:400;color:var(--black60);}/*!sc*/ data-styled.g145[id="sc-jr97bh-9"]{content:"ljKcZh,"}/*!sc*/ .jIPbuZ{grid-column:1/-1;}/*!sc*/ .jIPbuZ img{width:100%;}/*!sc*/ .jIPbuZ video{width:100%;}/*!sc*/ .jIPbuZ p{margin-top:clamp(8px,1.1111111vw,16px);}/*!sc*/ @media (min-width:1000px){.jIPbuZ{grid-column:3/-3;}}/*!sc*/ data-styled.g151[id="sc-jr97bh-15"]{content:"jIPbuZ,"}/*!sc*/ .boXmqO{display:inline-block;}/*!sc*/ .boXmqO svg path{fill:#a7a8b3;}/*!sc*/ .boXmqO:hover svg path{fill:var(--midnight600);}/*!sc*/ data-styled.g152[id="sc-jr97bh-16"]{content:"boXmqO,"}/*!sc*/ .fVZqWG{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:80%;}/*!sc*/ @media (max-width:1000px){.fVZqWG{width:150px;}}/*!sc*/ data-styled.g153[id="sc-jr97bh-17"]{content:"fVZqWG,"}/*!sc*/ .AVhwD{padding:clamp(24px,2.7777777vw,40px) clamp(16px,5.555555vw,80px);}/*!sc*/ data-styled.g240[id="sc-zylmo5-0"]{content:"AVhwD,"}/*!sc*/ .gfTTXT{background-color:var(--dusk);position:relative;padding:clamp(24px,2.7777777vw,40px);overflow:hidden;max-width:calc(1600px - clamp(16px,5.555555vw,80px) * 2);}/*!sc*/ @media (min-width:1000px){.gfTTXT{padding:clamp(24px,2.7777777vw,40px) 0;}}/*!sc*/ data-styled.g242[id="sc-zylmo5-2"]{content:"gfTTXT,"}/*!sc*/ .jHaYAX{grid-column:1/-1;position:relative;z-index:1;}/*!sc*/ @media (min-width:1000px){.jHaYAX{grid-column:3/11;}}/*!sc*/ data-styled.g243[id="sc-zylmo5-3"]{content:"jHaYAX,"}/*!sc*/ .dKtBBt{text-align:center;}/*!sc*/ data-styled.g244[id="sc-zylmo5-4"]{content:"dKtBBt,"}/*!sc*/ .ncYBt{width:75%;margin-left:auto;margin-right:auto;margin-top:clamp(8px,1.1111111vw,16px);text-align:center;color:var(--black60);}/*!sc*/ data-styled.g245[id="sc-zylmo5-5"]{content:"ncYBt,"}/*!sc*/ .hiNNmc{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;margin-top:calc(clamp(24px,2.7777777vw,40px) - clamp(8px,0.55vw,8px));}/*!sc*/ .hiNNmc > div:nth-child(1){margin-right:clamp(8px,0.55vw,8px);}/*!sc*/ .hiNNmc > div{margin-top:clamp(8px,0.55vw,8px);}/*!sc*/ data-styled.g246[id="sc-zylmo5-6"]{content:"hiNNmc,"}/*!sc*/ .gWYKia{position:absolute;top:-400px;left:-400px;width:1000px;height:1000px;-webkit-transform:translate(40%,40%);-ms-transform:translate(40%,40%);transform:translate(40%,40%);}/*!sc*/ .gWYKia img{width:100%;}/*!sc*/ @media (min-width:1000px){.gWYKia{display:none;}}/*!sc*/ data-styled.g253[id="sc-zylmo5-13"]{content:"gWYKia,"}/*!sc*/ .sHEON{display:none !important;}/*!sc*/ @media (min-width:1000px){.sHEON{display:block !important;position:absolute;top:-400px;left:-400px;width:1000px;height:1000px;-webkit-transform:translateX(90%);-ms-transform:translateX(90%);transform:translateX(90%);}.sHEON img{width:100%;}}/*!sc*/ data-styled.g254[id="sc-zylmo5-14"]{content:"sHEON,"}/*!sc*/ .dYnQAv{grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.dYnQAv{grid-column:2/12;}}/*!sc*/ data-styled.g372[id="sc-1msvl6g-0"]{content:"dYnQAv,"}/*!sc*/ .cvweeS{font-size:clamp(24px,2.222222vw,32px);line-height:120%;font-style:italic;}/*!sc*/ data-styled.g373[id="sc-1msvl6g-1"]{content:"cvweeS,"}/*!sc*/ .jdGxOS{display:inline-block;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;font-weight:600;-webkit-text-decoration:underline;text-decoration:underline;color:var(--cobalt);margin-top:clamp(24px,2.7777777vw,40px);}/*!sc*/ .jdGxOS:hover{color:var(--cobaltDark);}/*!sc*/ .jdGxOS:active{color:var(--midnight);}/*!sc*/ data-styled.g375[id="sc-1msvl6g-3"]{content:"jdGxOS,"}/*!sc*/ .hrsyHH{font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;}/*!sc*/ .hrsyHH a{-webkit-text-decoration:underline;text-decoration:underline;color:var(--cobalt);}/*!sc*/ .hrsyHH a:hover{color:var(--cobaltDark);}/*!sc*/ .hrsyHH a:active{color:var(--midnight);}/*!sc*/ data-styled.g376[id="sc-1msvl6g-4"]{content:"hrsyHH,"}/*!sc*/ .cFAXwm{grid-column:1/-1;}/*!sc*/ .cFAXwm ul:not(:first-child){margin-top:clamp(24px,2.7777777vw,40px);}/*!sc*/ .cFAXwm ul:not(:last-child){margin-bottom:clamp(24px,2.7777777vw,40px);}/*!sc*/ .cFAXwm h1:not(:first-child),.cFAXwm h2:not(:first-child),.cFAXwm h3:not(:first-child),.cFAXwm h4:not(:first-child),.cFAXwm h5:not(:first-child),.cFAXwm h6:not(:first-child){margin-top:clamp(56px,5.5555555vw,80px);}/*!sc*/ .cFAXwm h1:not(:last-child),.cFAXwm h2:not(:last-child),.cFAXwm h3:not(:last-child),.cFAXwm h4:not(:last-child),.cFAXwm h5:not(:last-child),.cFAXwm h6:not(:last-child){margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .cFAXwm .next-image{box-shadow:0px 0px 32px 0px #2d364212;}/*!sc*/ .cFAXwm h2{-webkit-scroll-margin-top:calc(64px + 56px + clamp(24px,2.7777777vw,40px));-moz-scroll-margin-top:calc(64px + 56px + clamp(24px,2.7777777vw,40px));-ms-scroll-margin-top:calc(64px + 56px + clamp(24px,2.7777777vw,40px));scroll-margin-top:calc(64px + 56px + clamp(24px,2.7777777vw,40px));}/*!sc*/ @media (min-width:1000px){.cFAXwm{grid-column:3/11;}}/*!sc*/ data-styled.g423[id="sc-qvfq4k-0"]{content:"cFAXwm,"}/*!sc*/ .tzAow{padding:clamp(24px,2.7777777vw,40px) clamp(16px,5.555555vw,80px);}/*!sc*/ data-styled.g424[id="sc-ulhoor-0"]{content:"tzAow,"}/*!sc*/ .koyxRU{padding:0;max-width:calc(1600px - (clamp(16px,5.555555vw,80px)) * 2);}/*!sc*/ data-styled.g425[id="sc-ulhoor-1"]{content:"koyxRU,"}/*!sc*/ .fkItys{grid-column:1/-1;background-color:var(--dusk);padding:clamp(24px,2.7777777vw,40px) 0;}/*!sc*/ @media (min-width:1000px){.fkItys{grid-column:2/12;}}/*!sc*/ data-styled.g426[id="sc-ulhoor-2"]{content:"fkItys,"}/*!sc*/ .kZBmex{width:calc((100% - 360px) * 0.8 + 280px);margin:0 auto;}/*!sc*/ .kZBmex .next-image{box-shadow:0px 0px 32px 0px #2d364212;}/*!sc*/ data-styled.g427[id="sc-ulhoor-3"]{content:"kZBmex,"}/*!sc*/ .erukES{grid-column:3/11;}/*!sc*/ data-styled.g428[id="sc-ulhoor-4"]{content:"erukES,"}/*!sc*/ .fgbasm{margin-top:clamp(40px,3.8888888vw,56px);}/*!sc*/ data-styled.g429[id="sc-ulhoor-5"]{content:"fgbasm,"}/*!sc*/ .iEwesZ{row-gap:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g750[id="sc-ijx967-0"]{content:"iEwesZ,"}/*!sc*/ .bowQwc{grid-column:span 6;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;padding:clamp(24px,2.7777777vw,40px) clamp(40px,3.8888888vw,56px);background-color:var(--aqua);background-color:var(--noonStatic);}/*!sc*/ .bowQwc p{margin-top:clamp(16px,1.6666666vw,24px);-webkit-text-decoration:underline;text-decoration:underline;}/*!sc*/ .bowQwc img{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;}/*!sc*/ data-styled.g751[id="sc-ijx967-1"]{content:"bowQwc,"}/*!sc*/ .eREeLz{grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.eREeLz{grid-column:1/5;}}/*!sc*/ data-styled.g784[id="sc-15lfwxq-1"]{content:"eREeLz,"}/*!sc*/ .jPyyCB{grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.jPyyCB{grid-column:5/13;}}/*!sc*/ data-styled.g785[id="sc-15lfwxq-2"]{content:"jPyyCB,"}/*!sc*/ .eXwHgO{border-top:1px solid var(--midnight200);}/*!sc*/ .eXwHgO:last-child{border-bottom:1px solid var(--midnight200);}/*!sc*/ .eXwHgO:hover button{opacity:1;}/*!sc*/ data-styled.g786[id="sc-15lfwxq-3"]{content:"eXwHgO,"}/*!sc*/ .bnDEIo{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;padding:clamp(16px,1.6666666vw,24px) 0;text-align:left;}/*!sc*/ .bnDEIo path{stroke:var(--black89);}/*!sc*/ .bnDEIo svg{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;}/*!sc*/ data-styled.g787[id="sc-15lfwxq-4"]{content:"bnDEIo,"}/*!sc*/ .kJjHjF{font-size:clamp(18px,1.388888vw,20px);line-height:120%;padding-right:clamp(8px,1.1111111vw,16px);}/*!sc*/ data-styled.g788[id="sc-15lfwxq-5"]{content:"kJjHjF,"}/*!sc*/ .fTUgPP{padding-bottom:clamp(16px,1.6666666vw,24px);color:var(--black60);}/*!sc*/ data-styled.g789[id="sc-15lfwxq-6"]{content:"fTUgPP,"}/*!sc*/ .gxjDTM{font-size:clamp(16px,1.25vw,18px);line-height:140%;margin-top:0.25em;margin-right:0.5em;width:auto;}/*!sc*/ .gxjDTM{font-size:clamp(16px,1.25vw,18px);line-height:140%;margin-top:0.25em;margin-right:0.5em;width:auto;}/*!sc*/ .gxjDTM{font-size:clamp(16px,1.25vw,18px);line-height:140%;margin-top:0.25em;margin-right:0.5em;width:auto;}/*!sc*/ .gxjDTM{font-size:clamp(16px,1.25vw,18px);line-height:140%;margin-top:0.25em;margin-right:0.5em;width:auto;}/*!sc*/ data-styled.g822[id="sc-dpugv6-0"]{content:"gxjDTM,"}/*!sc*/ .fxicEm{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;}/*!sc*/ data-styled.g823[id="sc-dpugv6-1"]{content:"fxicEm,"}/*!sc*/ .jOTrdO{padding-bottom:clamp(16px,1.6666666vw,24px);-webkit-flex:1;-ms-flex:1;flex:1;}/*!sc*/ .jOTrdO label.hidden{position:absolute;-webkit-clip:rect(1px,1px,1px,1px);clip:rect(1px,1px,1px,1px);padding:0px;border:0;height:1px;width:1px;overflow:hidden;}/*!sc*/ .jOTrdO.error label,.jOTrdO.error p.error{color:#bd0100;}/*!sc*/ .jOTrdO.error input{border-color:#bd0100;padding-right:30px;}/*!sc*/ .dark-mode .sc-dpugv6-2.error label,.footer-subscription-form .jOTrdO.error label,.dark-mode .jOTrdO.error p.error,.footer-subscription-form .jOTrdO.error p.error{color:#e59999;}/*!sc*/ .dark-mode .sc-dpugv6-2.error input,.footer-subscription-form .jOTrdO.error input{border-color:#e59999;}/*!sc*/ .jOTrdO .error.error-checkbox{margin-top:-0.75em;margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g824[id="sc-dpugv6-2"]{content:"jOTrdO,"}/*!sc*/ .jyeItc{font-size:clamp(16px,1.25vw,18px);line-height:140%;background:transparent;border-radius:4px;box-sizing:border-box;margin-top:clamp(8px,0.55vw,8px);margin-bottom:clamp(8px,1.1111111vw,16px);outline:none;border:1px solid #a6a8b3;color:rgba(0,0,0,0.89);}/*!sc*/ .jyeItc:hover,.jyeItc:focus{border-color:#4d5167;}/*!sc*/ .jyeItc::-webkit-input-placeholder{color:rgba(0,0,0,0.38);}/*!sc*/ .jyeItc::-moz-placeholder{color:rgba(0,0,0,0.38);}/*!sc*/ .jyeItc:-ms-input-placeholder{color:rgba(0,0,0,0.38);}/*!sc*/ .jyeItc::placeholder{color:rgba(0,0,0,0.38);}/*!sc*/ .dark-mode .sc-dpugv6-3,.footer-subscription-form .jyeItc{border-color:#8b8e9c;color:rgba(255,255,255,0.89);}/*!sc*/ .dark-mode .sc-dpugv6-3:hover,.footer-subscription-form .jyeItc:hover,.dark-mode .jyeItc:focus,.footer-subscription-form .jyeItc:focus{border-color:rgba(255,255,255,0.89);}/*!sc*/ .dark-mode .sc-dpugv6-3::-webkit-input-placeholder,.footer-subscription-form .jyeItc::-webkit-input-placeholder{color:rgba(255,255,255,0.6);}/*!sc*/ .dark-mode .sc-dpugv6-3::-moz-placeholder,.footer-subscription-form .jyeItc::-moz-placeholder{color:rgba(255,255,255,0.6);}/*!sc*/ .dark-mode .sc-dpugv6-3:-ms-input-placeholder,.footer-subscription-form .jyeItc:-ms-input-placeholder{color:rgba(255,255,255,0.6);}/*!sc*/ .dark-mode .sc-dpugv6-3::placeholder,.footer-subscription-form .jyeItc::placeholder{color:rgba(255,255,255,0.6);}/*!sc*/ data-styled.g825[id="sc-dpugv6-3"]{content:"jyeItc,"}/*!sc*/ .dVURbw{position:relative;}/*!sc*/ .dVURbw svg{position:absolute;top:20px;right:10px;}/*!sc*/ .dVURbw svg path{fill:#BD0100;}/*!sc*/ .dark-mode .sc-dpugv6-4 svg path,.footer-subscription-form .dVURbw svg path{fill:#E59999;}/*!sc*/ data-styled.g826[id="sc-dpugv6-4"]{content:"dVURbw,"}/*!sc*/ .tbxZQ{padding-bottom:clamp(16px,1.6666666vw,24px);cursor:pointer;}/*!sc*/ .footer-subscription-form .sc-dpugv6-8 a{color:#c3f0f7;}/*!sc*/ data-styled.g830[id="sc-dpugv6-8"]{content:"tbxZQ,"}/*!sc*/ .kfiUvs{background-color:var(--midnightStatic);}/*!sc*/ data-styled.g831[id="sc-1l1rr80-0"]{content:"kfiUvs,"}/*!sc*/ .ktDrYh{padding:0;border-bottom:1px solid var(--midnight200);grid-column:1/-1;padding-bottom:clamp(40px,3.8888888vw,56px);padding-top:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g832[id="sc-1l1rr80-1"]{content:"ktDrYh,"}/*!sc*/ .fXIBze{color:var(--whiteStatic);margin-bottom:clamp(8px,0.55vw,8px);}/*!sc*/ data-styled.g833[id="sc-1l1rr80-2"]{content:"fXIBze,"}/*!sc*/ .STEoT{font-size:clamp(16px,1.25vw,18px);line-height:140%;color:var(--black60);margin-bottom:clamp(8px,1.1111111vw,16px);}/*!sc*/ data-styled.g834[id="sc-1l1rr80-3"]{content:"STEoT,"}/*!sc*/ .jtUgWQ{grid-column:1/10;}/*!sc*/ @media (min-width:1000px){.jtUgWQ{grid-column:1/-1;}}/*!sc*/ data-styled.g835[id="sc-1l1rr80-4"]{content:"jtUgWQ,"}/*!sc*/ .iRKbu{grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.iRKbu{grid-column:-1;}}/*!sc*/ data-styled.g837[id="sc-1l1rr80-6"]{content:"iRKbu,"}/*!sc*/ .zNVTh{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g838[id="sc-1l1rr80-7"]{content:"zNVTh,"}/*!sc*/ .grqGRk{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-webkit-justify-content:start;-ms-flex-pack:start;justify-content:start;}/*!sc*/ .grqGRk:hover p{color:var(--whiteStatic);}/*!sc*/ @media (min-width:1000px){.grqGRk{-webkit-box-pack:end;-webkit-justify-content:end;-ms-flex-pack:end;justify-content:end;}}/*!sc*/ data-styled.g839[id="sc-1l1rr80-8"]{content:"grqGRk,"}/*!sc*/ .cWNuoE{width:24px;}/*!sc*/ data-styled.g840[id="sc-1l1rr80-9"]{content:"cWNuoE,"}/*!sc*/ .gbTDDa{color:var(--white89Static);margin-left:clamp(8px,1.1111111vw,16px);}/*!sc*/ data-styled.g841[id="sc-1l1rr80-10"]{content:"gbTDDa,"}/*!sc*/ .hLJbTA{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;}/*!sc*/ .hLJbTA .next-image{width:24px;}/*!sc*/ .hLJbTA a:not(:last-child){margin-right:clamp(16px,1.6666666vw,24px);}/*!sc*/ @media (min-width:1000px){.hLJbTA a:not(:last-child){margin-right:clamp(8px,0.55vw,8px);}}/*!sc*/ data-styled.g842[id="sc-1l1rr80-11"]{content:"hLJbTA,"}/*!sc*/ .irPQuO{max-width:300px;padding-right:clamp(8px,0.55vw,8px);-webkit-flex:1 1 auto;-ms-flex:1 1 auto;flex:1 1 auto;}/*!sc*/ .irPQuO .sc-dpugv6-2 input{height:40px;background-color:var(--whiteStatic);color:var(--black89Static);}/*!sc*/ .irPQuO .sc-dpugv6-2 input::-webkit-input-placeholder{color:var(--black43Static);}/*!sc*/ .irPQuO .sc-dpugv6-2 input::-moz-placeholder{color:var(--black43Static);}/*!sc*/ .irPQuO .sc-dpugv6-2 input:-ms-input-placeholder{color:var(--black43Static);}/*!sc*/ .irPQuO .sc-dpugv6-2 input::placeholder{color:var(--black43Static);}/*!sc*/ data-styled.g844[id="sc-1l1rr80-13"]{content:"irPQuO,"}/*!sc*/ .ktKeKH{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .ktKeKH .sc-dpugv6-2 .error.error-checkbox{margin-top:0;}/*!sc*/ .ktKeKH .sc-dpugv6-8{line-height:120%;color:var(--black60);}/*!sc*/ .ktKeKH .sc-dpugv6-8 a{color:var(--black60);}/*!sc*/ .ktKeKH .sc-dpugv6-8 a:hover{color:var(--whiteStatic);}/*!sc*/ .ktKeKH .sc-dpugv6-0{width:18px;height:18px;margin-top:0;}/*!sc*/ data-styled.g845[id="sc-1l1rr80-14"]{content:"ktKeKH,"}/*!sc*/ .bjRxKo{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ data-styled.g846[id="sc-1l1rr80-15"]{content:"bjRxKo,"}/*!sc*/ .edUoUL{margin-top:clamp(8px,0.55vw,8px);}/*!sc*/ data-styled.g847[id="sc-1l1rr80-16"]{content:"edUoUL,"}/*!sc*/ .lnorCS{background-color:var(--white);}/*!sc*/ data-styled.g858[id="sc-1yne8f3-0"]{content:"lnorCS,"}/*!sc*/ </style></head><body class="hotjar"><script>window.RUNTIME_ENV = "live"; window.LOGGER_LOG_LEVEL = "error"</script><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-N4F4J3" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><div id="__next"><div><div class="sc-pj9bfx-0 BGotQ"><div class="sc-341qbk-0 sc-pj9bfx-1 iEiGUx biwnVt"><div class="sc-pj9bfx-2 eHzuGi"><div><div class="sc-bppd0a-0 iVDwa"><p>Are you an agency specialized in UX, digital marketing, or growth? Join our <a href="https://www.hotjar.com/partners/">Partner Program</a></p></div></div><button class="sc-pj9bfx-3 bynOGA"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M11.0255 11.9999L6 17.0255L6.97452 18L12 12.9745L17.0255 18L18 17.0255L12.9745 11.9999L17.9999 6.97452L17.0254 6L12 11.0254L6.97463 6L6.00011 6.97452L11.0255 11.9999Z" fill="black"></path></svg><span class="sc-p8xp9k-0 exiAmk">Close banner</span></button></div></div></div><nav class="sc-642778-0 gFwDBS"><div class="sc-341qbk-0 sc-642778-1 iEiGUx kDVWNz"><div class="sc-642778-2 iUCGVb"><a href="https://www.hotjar.com/"><svg width="130" height="44" viewBox="0 0 521 178" fill="none" xmlns="http://www.w3.org/2000/svg"><mask id="mask0_148_224" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="400" height="104"><path d="M399.998 0H0V103.213H399.998V0Z" fill="white"></path></mask><g mask="url(#mask0_148_224)"><path d="M104.648 78.2608V0.102875H116.799V30.9082C120.623 25.2102 126.373 22.3743 134.023 22.3743C140.553 22.3743 145.601 24.2996 149.165 28.1763C152.729 32.0269 154.525 37.4126 154.525 44.3074V78.2608H142.374V45.9986C142.374 37.0744 138.394 32.6253 130.432 32.6253C126.451 32.6253 123.199 33.8221 120.649 36.2158C118.1 38.6094 116.825 41.9917 116.825 46.3367V78.2608H104.648Z" fill="#020203"></path><path d="M211.915 71.522C206.503 76.9077 199.712 79.6136 191.543 79.6136C183.373 79.6136 176.557 76.9077 171.119 71.522C165.681 66.1363 162.949 59.2676 162.949 50.9419C162.949 42.6161 165.681 35.7734 171.119 30.4137C176.557 25.054 183.373 22.3741 191.543 22.3741C199.712 22.3741 206.503 25.054 211.915 30.4137C217.326 35.7734 220.006 42.6161 220.006 50.9419C220.032 59.2676 217.326 66.1103 211.915 71.522ZM180.017 64.6533C182.905 68.0356 186.756 69.7008 191.543 69.7008C196.356 69.7008 200.181 68.0096 203.069 64.6533C205.957 61.271 207.388 56.7178 207.414 50.9419C207.414 45.2439 205.957 40.7168 203.017 37.3345C200.103 33.9521 196.252 32.2609 191.543 32.2869C186.729 32.2869 182.905 33.9521 180.017 37.2824C177.129 40.6127 175.672 45.1659 175.672 50.9419C175.698 56.7178 177.129 61.297 180.017 64.6533Z" fill="#020203"></path><path d="M248.161 79.6139C236.973 79.6139 231.379 73.6297 231.379 61.6355V33.9784H222.949V23.7534H231.717L234.527 7.67429H243.633V23.7534H265.358V33.9784H243.633V61.2972C243.633 66.3187 245.481 68.8424 249.149 68.8424C252.61 68.8424 255.706 65.6943 258.49 59.398L267.934 64.2373C263.329 74.4883 256.72 79.6139 248.161 79.6139Z" fill="#020203"></path><path d="M271.884 103.238C266.472 103.238 262.023 101.729 258.484 98.7369L262.985 89.1883C265.171 91.7381 267.513 93.0129 270.062 93.0129C273.445 93.0129 275.136 90.8274 275.136 86.4824V23.7272H287.286V86.6906C287.286 92.5446 285.829 96.7595 282.941 99.3353C280.079 101.937 276.385 103.212 271.884 103.238ZM281.224 14.5168C279.221 14.5949 277.295 13.8664 275.812 12.4874C275.11 11.837 274.563 11.0304 274.199 10.1198C273.835 9.20914 273.653 8.27248 273.679 7.30981C273.653 6.34715 273.835 5.35849 274.199 4.47388C274.563 3.56325 275.11 2.75671 275.812 2.08025C277.269 0.75333 279.195 -0.00119019 281.198 -0.00119019C283.175 -0.00119019 285.101 0.75333 286.584 2.08025C287.286 2.75671 287.858 3.56323 288.249 4.44784C288.639 5.35847 288.821 6.32113 288.795 7.30981C288.821 8.27248 288.639 9.20917 288.249 10.0938C287.858 10.9784 287.312 11.7589 286.61 12.4094C285.907 13.0858 285.075 13.6322 284.138 13.9704C283.175 14.3607 282.213 14.5168 281.224 14.5168Z" fill="#020203"></path><path d="M317.468 79.6137C311.25 79.6137 306.202 78.0526 302.325 74.9565C298.449 71.8343 296.523 67.6715 296.523 62.4159C296.523 57.6286 298.527 53.5438 302.534 50.2135C306.54 46.8832 311.588 45.218 317.676 45.218C323.894 45.218 329.15 47.1954 333.443 51.1761V44.5415C333.443 40.6388 332.454 37.6208 330.451 35.4873C328.473 33.3538 325.637 32.2871 321.943 32.2871C314.528 32.2871 309.897 36.0597 308.101 43.6309L296.966 41.2633C298.475 35.4092 301.441 30.8041 305.864 27.4217C310.287 24.0394 315.803 22.3743 322.411 22.3743C329.618 22.3743 335.29 24.2736 339.453 28.0462C343.616 31.8448 345.697 37.3606 345.697 44.6196V78.2348H333.885V71.3661C329.93 76.8819 324.467 79.6137 317.468 79.6137ZM319.731 70.6115C325.143 70.6115 329.722 67.9057 333.469 62.52V60.8288C329.722 56.3277 325.143 54.0901 319.731 54.0901C316.583 54.0901 314.033 54.8707 312.082 56.4057C311.171 57.0822 310.417 57.9668 309.897 59.0075C309.376 60.0222 309.142 61.167 309.142 62.3118C309.116 63.4566 309.35 64.6274 309.845 65.6681C310.339 66.7088 311.093 67.6194 312.004 68.3219C313.929 69.857 316.505 70.6115 319.731 70.6115Z" fill="#020203"></path><path d="M357.57 78.2607V23.7271H369.382V33.1716C372.374 26.2769 377.552 22.8165 384.915 22.8165C389.26 22.8165 392.876 24.2474 395.712 27.0834C398.574 29.9193 399.979 33.744 399.979 38.5573C399.953 41.4193 399.459 44.2812 398.522 46.9871L387.387 45.8684C387.621 44.3854 387.777 42.8763 387.829 41.3673C387.829 35.7474 385.513 32.9374 380.856 32.9374C377.708 32.9374 375.054 34.6026 372.921 37.9329C370.787 41.2632 369.721 45.6602 369.721 51.15V78.2607H357.57Z" fill="#020203"></path><path d="M28.7497 32.079C37.8039 27.0575 50.2144 20.1628 50.2144 0.128967H35.2021C35.2021 11.3427 29.7384 14.3868 21.4647 18.9659C12.4105 23.9874 0 30.8822 0 50.916H15.0123C15.0123 39.7022 20.476 36.6582 28.7497 32.079Z" fill="#E73C1F"></path><path d="M54.7411 27.4738C54.7411 38.6875 49.2774 41.7316 41.0038 46.3108C31.9496 51.3322 19.5391 58.227 19.5391 78.2608H34.5513C34.5513 67.0471 40.0151 64.003 48.2888 59.4238C57.343 54.4023 69.7535 47.5076 69.7535 27.4738H54.7411Z" fill="#E73C1F"></path></g><path d="M118.566 139.3C125.266 139.3 130.766 145.05 130.766 152.5C130.766 159.95 125.266 165.7 118.566 165.7C114.916 165.7 112.266 164.35 110.466 162.05V165H104.016V130H110.466V142.95C112.266 140.65 114.916 139.3 118.566 139.3ZM117.366 159.55C121.366 159.55 124.316 156.7 124.316 152.5C124.316 148.3 121.366 145.45 117.366 145.45C113.416 145.45 110.466 148.3 110.466 152.5C110.466 156.7 113.416 159.55 117.366 159.55ZM150.639 140H157.539L148.439 165C145.839 172.2 141.589 175.35 135.239 175V169C138.789 169.05 140.589 167.55 141.789 164.2L131.539 140H138.589L145.089 156.8L150.639 140ZM190.008 165.7C179.408 165.7 171.808 157.7 171.808 147.5C171.808 137.25 179.408 129.3 190.008 129.3C196.408 129.3 202.058 132.55 205.058 137.55L199.108 141C197.408 137.9 194.008 136 190.008 136C183.158 136 178.658 140.75 178.658 147.5C178.658 154.2 183.158 158.95 190.008 158.95C194.008 158.95 197.458 157.05 199.108 154L205.058 157.45C202.108 162.45 196.458 165.7 190.008 165.7ZM221.043 165.7C213.693 165.7 207.843 159.95 207.843 152.5C207.843 145.05 213.693 139.3 221.043 139.3C228.393 139.3 234.293 145.05 234.293 152.5C234.293 159.95 228.393 165.7 221.043 165.7ZM221.043 159.4C224.893 159.4 227.843 156.55 227.843 152.5C227.843 148.45 224.893 145.6 221.043 145.6C217.243 145.6 214.293 148.45 214.293 152.5C214.293 156.55 217.243 159.4 221.043 159.4ZM252.73 139.3C258.03 139.3 262.18 143 262.18 149.65V165H255.73V150.45C255.73 147.05 253.68 145.3 250.78 145.3C247.63 145.3 245.28 147.15 245.28 151.5V165H238.83V140H245.28V142.8C246.78 140.55 249.38 139.3 252.73 139.3ZM281.988 146.2H276.338V156.6C276.338 159.3 278.288 159.35 281.988 159.15V165C272.938 166 269.888 163.35 269.888 156.6V146.2H265.538V140H269.888V134.95L276.338 133V140H281.988V146.2ZM291.204 155.15C292.104 158.45 294.854 159.85 298.254 159.85C300.754 159.85 302.754 158.8 303.854 157.35L309.054 160.35C306.704 163.75 302.954 165.7 298.154 165.7C289.754 165.7 284.454 159.95 284.454 152.5C284.454 145.05 289.804 139.3 297.654 139.3C305.054 139.3 310.304 145.15 310.304 152.5C310.304 153.45 310.204 154.3 310.054 155.15H291.204ZM291.104 150.15H303.854C303.054 146.55 300.354 145.1 297.654 145.1C294.204 145.1 291.854 146.95 291.104 150.15ZM328.707 139.3C334.007 139.3 338.157 143 338.157 149.65V165H331.707V150.45C331.707 147.05 329.657 145.3 326.757 145.3C323.607 145.3 321.257 147.15 321.257 151.5V165H314.807V140H321.257V142.8C322.757 140.55 325.357 139.3 328.707 139.3ZM357.964 146.2H352.314V156.6C352.314 159.3 354.264 159.35 357.964 159.15V165C348.914 166 345.864 163.35 345.864 156.6V146.2H341.514V140H345.864V134.95L352.314 133V140H357.964V146.2ZM367.925 147.1C367.925 150.8 380.825 148.5 380.825 157.7C380.825 163.1 376.125 165.7 370.775 165.7C365.775 165.7 362.075 163.6 360.275 159.75L365.875 156.6C366.575 158.65 368.275 159.85 370.775 159.85C372.825 159.85 374.225 159.15 374.225 157.7C374.225 154.05 361.325 156.05 361.325 147.25C361.325 142.15 365.675 139.3 370.825 139.3C374.875 139.3 378.375 141.15 380.325 144.6L374.825 147.6C374.075 146 372.675 145.05 370.825 145.05C369.225 145.05 367.925 145.75 367.925 147.1ZM403.581 140H410.031V175H403.581V162.05C401.781 164.35 399.131 165.7 395.481 165.7C388.781 165.7 383.281 159.95 383.281 152.5C383.281 145.05 388.781 139.3 395.481 139.3C399.131 139.3 401.781 140.65 403.581 142.95V140ZM396.681 159.55C400.631 159.55 403.581 156.7 403.581 152.5C403.581 148.3 400.631 145.45 396.681 145.45C392.681 145.45 389.731 148.3 389.731 152.5C389.731 156.7 392.681 159.55 396.681 159.55ZM432.43 140H438.88V165H432.43V162.2C430.93 164.45 428.33 165.7 424.98 165.7C419.68 165.7 415.53 162 415.53 155.35V140H421.98V154.55C421.98 157.95 424.03 159.7 426.93 159.7C430.08 159.7 432.43 157.85 432.43 153.5V140ZM463.787 140H470.237V165H463.787V162.05C461.987 164.3 459.287 165.7 455.637 165.7C448.987 165.7 443.487 159.95 443.487 152.5C443.487 145.05 448.987 139.3 455.637 139.3C459.287 139.3 461.987 140.7 463.787 142.95V140ZM456.837 159.55C460.837 159.55 463.787 156.7 463.787 152.5C463.787 148.3 460.837 145.45 456.837 145.45C452.887 145.45 449.937 148.3 449.937 152.5C449.937 156.7 452.887 159.55 456.837 159.55ZM482.536 144.3C483.836 140.9 486.986 139.5 490.136 139.5V146.7C486.786 146.3 482.536 147.8 482.536 153.05V165H476.086V140H482.536V144.3ZM498.43 155.15C499.33 158.45 502.08 159.85 505.48 159.85C507.98 159.85 509.98 158.8 511.08 157.35L516.28 160.35C513.93 163.75 510.18 165.7 505.38 165.7C496.98 165.7 491.68 159.95 491.68 152.5C491.68 145.05 497.03 139.3 504.88 139.3C512.28 139.3 517.53 145.15 517.53 152.5C517.53 153.45 517.43 154.3 517.28 155.15H498.43ZM498.33 150.15H511.08C510.28 146.55 507.58 145.1 504.88 145.1C501.43 145.1 499.08 146.95 498.33 150.15Z" fill="#020203"></path></svg><span class="sc-p8xp9k-0 exiAmk">Hotjar Logo</span></a><div class="sc-104qbzc-0 dlApDH"></div><ul data-testid="menu-list" class="sc-642778-4 gWflGj"><li class="sc-sztccy-1 vYBEs"><button type="button">Products<svg width="6" height="5" viewBox="0 0 6 5" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 2L3 4L5 2" stroke="black" stroke-opacity="0.89"></path></svg></button></li><li class="sc-sztccy-1 vYBEs"><button type="button">Solutions <svg width="6" height="5" viewBox="0 0 6 5" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 2L3 4L5 2" stroke="black" stroke-opacity="0.89"></path></svg></button></li><li class="sc-sztccy-1 vYBEs"><a class="" href="https://www.hotjar.com/pricing">Pricing</a></li><li class="sc-sztccy-1 vYBEs"><a class="" href="https://www.hotjar.com/customers">Case studies</a></li><li class="sc-sztccy-1 vYBEs"><button type="button">Resources<svg width="6" height="5" viewBox="0 0 6 5" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 2L3 4L5 2" stroke="black" stroke-opacity="0.89"></path></svg></button></li></ul></div><div class="sc-642778-3 fzfQXR"><div class="sc-642778-5 iMkZOP"><a class="NavigationBar" href="https://www.hotjar.com/contact-sales/" target="_self">Contact Sales</a></div><div class="sc-1gqa40i-1 iywJxA sc-642778-8 ZfzPg"><a class="" href="https://insights.hotjar.com/login">Sign in</a></div><div class="sc-1gqa40i-0 dNLxeO sc-642778-7 byVcBP" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?signup_source=top-cta&pricing_table=8" target="_self">Get started</a></div><div data-testid="tooltip-wrapper" class="sc-1jn5toj-0 iVqRvK"><div><div data-testid="locale-switcher" class="sc-l7xw7o-0 RImBQ"><div class="sc-x8zf0x-0 fsSPAE"><div class="sc-x8zf0x-1 frcCV"><div class="sc-x8zf0x-2 ilUxtC"><button class="sc-x8zf0x-3 hfYdLc"><svg width="19" height="19" viewBox="0 0 19 19" fill="none" xmlns="http://www.w3.org/2000/svg" class="sc-x8zf0x-4 CaIFK"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.20813 2.06023C4.11892 2.98733 1.8211 5.74416 1.57347 9.07194H5.48849C5.5472 6.89047 5.92526 4.90467 6.52395 3.40793C6.7233 2.90955 6.95151 2.45432 7.20813 2.06023ZM9.49505 1.72611C9.24069 1.72611 8.93788 1.85252 8.59955 2.21027C8.26003 2.56928 7.92673 3.12087 7.63426 3.85205C7.10166 5.18353 6.74335 7.0127 6.68477 9.07194H9.49505H12.3053C12.2468 7.0127 11.8884 5.18353 11.3558 3.85205C11.0634 3.12087 10.7301 2.56928 10.3906 2.21027C10.0522 1.85252 9.74941 1.72611 9.49505 1.72611ZM13.5016 9.07194C13.4429 6.89047 13.0648 4.90467 12.4662 3.40793C12.2668 2.90955 12.0386 2.45432 11.782 2.06023C14.8712 2.98733 17.169 5.74416 17.4166 9.07194H13.5016ZM12.3053 10.2678H9.49505H6.68477C6.74335 12.327 7.10166 14.1562 7.63426 15.4877C7.92673 16.2188 8.26003 16.7704 8.59955 17.1294C8.93788 17.4872 9.24069 17.6136 9.49505 17.6136C9.74941 17.6136 10.0522 17.4872 10.3906 17.1294C10.7301 16.7704 11.0634 16.2188 11.3558 15.4877C11.8884 14.1562 12.2468 12.327 12.3053 10.2678ZM11.7837 17.2768C12.0396 16.8833 12.2673 16.429 12.4662 15.9318C13.0648 14.435 13.4429 12.4492 13.5016 10.2678H17.4163C17.353 11.1062 17.1569 11.9306 16.8341 12.7098C16.4395 13.6624 15.8633 14.529 15.1377 15.2613C15.1207 15.2784 15.1036 15.2955 15.0865 15.3125C14.3542 16.0381 13.4876 16.6143 12.535 17.0089C12.2888 17.1109 12.038 17.2003 11.7837 17.2768ZM9.49505 18.8094C14.5427 18.8094 18.6346 14.7175 18.6346 9.66986V9.07194H18.6154C18.3074 4.30299 14.3418 0.530273 9.49505 0.530273C4.64828 0.530273 0.682682 4.30299 0.374714 9.07194H0.355469L0.355469 9.66986C0.355469 14.7175 4.4474 18.8094 9.49505 18.8094ZM7.20636 17.2768C6.95047 16.8833 6.72284 16.429 6.52395 15.9318C5.92526 14.435 5.5472 12.4492 5.48849 10.2678H1.57384C1.63712 11.1062 1.83324 11.9306 2.15598 12.7098C2.54982 13.6606 3.12459 14.5257 3.84824 15.257C3.86801 15.277 3.88788 15.2969 3.90786 15.3167C4.63923 16.0403 5.50432 16.6151 6.45511 17.0089C6.70134 17.1109 6.95208 17.2003 7.20636 17.2768Z" fill="black" fill-opacity="0.89"></path></svg><div class="sc-x8zf0x-5 gaJYBC">English<div class="sc-x8zf0x-6 cLtIBO"><svg width="14" height="9" viewBox="0 0 14 9" fill="none" xmlns="http://www.w3.org/2000/svg" class="sc-x8zf0x-7 fSTMhv"><path d="M1 1L7 7L13 1" stroke="#1C1C1C" stroke-width="2"></path></svg></div></div></button></div></div></div></div></div><div class="sc-1jn5toj-1 gvNydw">Language</div></div></div><div class="sc-642778-9 dfqCkY"><div class="sc-1gqa40i-0 dNLxeO sc-642778-7 byVcBP" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?signup_source=top-cta&pricing_table=8" target="_self">Get started</a></div><button data-testid="menu-toggle" class="sc-642778-12 jthqEi"><span></span><span></span><span></span><span class="sc-p8xp9k-0 exiAmk">Toggle navigation menu</span></button></div></div><div class="sc-1ebm2z0-0 jTYdNj"><div class="sc-341qbk-0 sc-1ebm2z0-1 iEiGUx ivEJdK"><ul class="sc-1ebm2z0-2 jbqNHV"><li data-active="true" class="sc-1ebm2z0-3 iPsgUa"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/web-design">Web design guide</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/web-design/rules-and-principles">Web design principles</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/web-design/best-practices">Web design best practices</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/web-design/examples">Web design examples</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/web-design/mistakes">Web design mistakes</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/web-design/checklist">Web design checklist</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/web-design/software">Web design software</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/web-design/challenges-and-solutions">Web design challenges + solutions</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/web-design/trends">Web design trends</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/web-design/vs-ux-design">Web design or UX design</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/web-design/audit">Web design audit</a></li></ul></div><button class="sc-1ebm2z0-4 sc-1ebm2z0-5 lirDRQ ivXQmK"><img src="/images/arrow-right-black.svg" alt="Scroll right"/></button><button class="sc-1ebm2z0-4 sc-1ebm2z0-6 lirDRQ FIBdl"><img src="/images/arrow-right-black.svg" alt="Scroll right"/></button></div><div class="sc-s439iv-0 kNqzYA"><div data-testid="progress" class="sc-s439iv-1 kwfqbm"></div></div></nav><main class="sc-1yne8f3-0 lnorCS"><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-jr97bh-0 tncxQ"><p class="sc-167aua0-7 sc-jr97bh-1 gRsvEv hpirzg">Learn / Guides / Web design guide</p><p class="sc-167aua0-7 sc-jr97bh-2 gRsvEv giYeui"><a href="https://www.hotjar.com/guides/"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 3L3 12L12 21L13.0016 19.9984L5.71145 12.7082L21.0001 12.7082L21.0001 11.2917L5.71161 11.2917L13.0016 4.00164L12 3Z" fill="#FF3C00"></path></svg>Back to guides</a></p><h1 class="sc-167aua0-1 sc-jr97bh-3 cltmLY gnfqah">What makes a good website: 6 characteristics to prioritize</h1><div class="sc-bppd0a-0 iVDwa sc-jr97bh-4 jSLcOZ"><p>It’s easy to assume you already know what makes a good website. But more than you think goes into creating a site that meets both user needs and business goals.</p></div></div><div class="sc-jr97bh-8 dJhzPA"><div class="sc-jr97bh-9 ljKcZh"><h2>Last updated</h2>14 Jun 2024</div><div class="sc-jr97bh-9 ljKcZh"><h2>Reading time</h2>6 min</div><div class="sc-jr97bh-9 ljKcZh"><h2>Share</h2><div class="sc-jr97bh-17 fVZqWG"><div class="sc-jr97bh-16 boXmqO"><a href="https://www.facebook.com/sharer.php?u=https://www.hotjar.com/web-design/" target="_blank" title="Facebook" rel="noreferrer"><svg width="8" height="16" viewBox="0 0 8 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.255436 8.5216H1.99143V15.7419C1.99143 15.8845 2.10576 16 2.24687 16H5.19031C5.33141 16 5.44574 15.8845 5.44574 15.7419V8.55561H7.44141C7.57117 8.55561 7.68035 8.45724 7.69516 8.32702L7.99826 5.66885C8.00659 5.59572 7.98365 5.52248 7.93522 5.46761C7.88674 5.4127 7.81736 5.38126 7.74456 5.38126H5.44584V3.71499C5.44584 3.2127 5.71354 2.95799 6.24158 2.95799C6.31683 2.95799 7.74456 2.95799 7.74456 2.95799C7.88567 2.95799 8 2.84243 8 2.69992V0.259974C8 0.11742 7.88567 0.00190926 7.74456 0.00190926H5.67323C5.65862 0.00118668 5.62618 0 5.57837 0C5.21897 0 3.96973 0.0712773 2.98293 0.988439C1.88956 2.0048 2.04155 3.22173 2.07787 3.43272V5.38121H0.255436C0.114333 5.38121 0 5.49672 0 5.63928V8.26348C0 8.40604 0.114333 8.5216 0.255436 8.5216Z" fill="#A6A8B3"></path></svg></a></div><div class="sc-jr97bh-16 boXmqO"><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.hotjar.com/web-design/" target="_blank" title="LinkedIn" rel="noreferrer"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.94035 0C3.01009 0 3.87879 0.843282 3.87879 1.88219C3.87879 2.92142 3.01009 3.76471 1.94035 3.76471C0.866287 3.76471 0 2.92142 0 1.88219C0 0.843282 0.866287 0 1.94035 0ZM0.484849 16H3.39394V4.95686H0.484849V16Z" fill="#A6A8B3"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M5.33325 4.97945H8.61244V6.48593H8.6594C9.11552 5.61958 10.2324 4.70587 11.8968 4.70587C15.3599 4.70587 15.9999 6.98785 15.9999 9.9559V16H12.5801V10.6407C12.5801 9.36278 12.5575 7.71864 10.8018 7.71864C9.02161 7.71864 8.75013 9.11147 8.75013 10.5492V16H5.33325V4.97945Z" fill="#A6A8B3"></path></svg></a></div><div class="sc-jr97bh-16 boXmqO"><a href="https://twitter.com/intent/tweet?url=https://www.hotjar.com/web-design/" target="_blank" title="Twitter" rel="noreferrer"><svg width="16" height="18" viewBox="0 0 16 18" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.52217 7.7423L15.4785 0.786865H14.0671L8.89516 6.82617L4.76437 0.786865H0L6.24656 9.91937L0 17.2132H1.41155L6.87321 10.8355L11.2356 17.2132H16L9.52217 7.7423ZM7.58887 9.99983L6.95596 9.09044L1.92015 1.85431H4.0882L8.15216 7.6941L8.78507 8.60349L14.0677 16.1943H11.8997L7.58887 9.99983Z" fill="#A6A8B3"></path></svg></a></div><div class="sc-jr97bh-16 boXmqO"><button type="button" title="Copy link"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M15.6275 1.48542C14.6512 0.509093 13.0682 0.509093 12.0919 1.48542L8.33537 5.24197C7.96925 5.60809 7.96925 6.20169 8.33537 6.56781C8.70149 6.93393 9.29509 6.93393 9.66121 6.56781L13.4178 2.81126C13.6618 2.56718 14.0576 2.56718 14.3017 2.81126L17.1888 5.69843C17.4329 5.94251 17.4329 6.33824 17.1888 6.58232L13.4323 10.3389C13.0662 10.705 13.0662 11.2986 13.4323 11.6647C13.7984 12.0308 14.392 12.0308 14.7581 11.6647L18.5147 7.90816C19.491 6.93184 19.491 5.34891 18.5147 4.37258L15.6275 1.48542Z" fill="#A6A8B3"></path><path d="M13.0919 6.90834C13.4581 7.27446 13.4581 7.86806 13.0919 8.23418L8.23398 13.0921C7.86786 13.4583 7.27426 13.4583 6.90814 13.0921C6.54202 12.726 6.54202 12.1324 6.90814 11.7663L11.7661 6.90834C12.1322 6.54222 12.7258 6.54222 13.0919 6.90834Z" fill="#A6A8B3"></path><path d="M1.48517 12.0922C0.508849 13.0685 0.508849 14.6514 1.48517 15.6277L4.37234 18.5149C5.34866 19.4912 6.93159 19.4912 7.90792 18.5149L11.6645 14.7584C12.0306 14.3922 12.0306 13.7986 11.6645 13.4325C11.2983 13.0664 10.7047 13.0664 10.3386 13.4325L6.58208 17.1891C6.338 17.4331 5.94226 17.4331 5.69818 17.1891L2.81101 14.3019C2.56693 14.0578 2.56693 13.6621 2.81101 13.418L6.56756 9.66145C6.93368 9.29533 6.93368 8.70173 6.56756 8.33561C6.20144 7.96949 5.60784 7.96949 5.24172 8.33561L1.48517 12.0922Z" fill="#A6A8B3"></path></svg></button></div></div></div></div><div class="sc-jr97bh-15 jIPbuZ"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="Best-Practices" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/></span></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><p>This article guides you through <b>the six most important characteristics of a strong website—and shows you what to consider before designing yours. </b></p></div></div></div><div data-testid="default-cta-banner" class="sc-113110s-0 sc-zylmo5-0 jDjEjm AVhwD"><div class="sc-341qbk-0 sc-zylmo5-2 iEiGUx gfTTXT"><div class="sc-zylmo5-3 jHaYAX"><h2 class="sc-167aua0-1 sc-zylmo5-4 cltmLY dKtBBt">Gain valuable website insights with Hotjar</h2><div class="sc-zylmo5-5 ncYBt"><div class="sc-bppd0a-0 iVDwa"><p>Use product experience insights tools to see how users interact with your website and ask them what needs improvement. </p></div></div><div class="sc-zylmo5-6 hiNNmc"><div class="sc-1gqa40i-0 dNLxeO" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?pricing_table=8" target="_blank">Try Hotjar now</a></div></div></div><div class="sc-zylmo5-13 gWYKia"><img src="/images/orb-red.svg" alt=""/></div><div class="sc-zylmo5-14 sHEON"><img src="/images/orb-red.svg" alt=""/></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h2 id="the-six-qualities-of-a-successful-website">The six qualities of a successful website</h2><p>A strong website empowers users to achieve the jobs they set out to do and provides a smooth, frictionless user experience (UX). Learn what that looks like with these guidelines on<b> what makes a good website </b>and<b> use our examples to inspire your own design.</b></p><h3 id="1-a-clear-purpose">1. A clear purpose</h3><p>Without a clear purpose, your website will flop. And when we say purpose, we’re really talking about 'user intent.' </p><p>Your website’s objective should be to help users accomplish their <a href="https://www.hotjar.com/product-management-glossary/jobs-to-be-done/"><u>jobs to be done</u></a>, so be sure you <b>understand their needs and what they want to achieve when they search for your page</b>.</p><p>That’s why it’s important to<b> design various </b><a href="https://www.hotjar.com/product-strategy/product-personas/"><b><u>product personas</u></b></a><b> and ideal customer profiles (ICPs) </b>before creating your website. Letting users guide your decision-making process is key to successfully developing and optimizing your website.</p><p><b>Each of your webpages should have its own individual purpose. </b>Ask yourself, 'Why is the user coming to this particular page?' and<b> reflect user intent in your page layout, content, and calls to action (CTAs). </b></p><p>For example,<b> </b>a clear value proposition—like the one <a href="https://www.dropbox.com/official-site?_tk=paid_sem_goog_biz_b&_camp=1034523274&_kw=dropbox|e&_ad=389584954020||c&gclid=Cj0KCQjwvqeUBhCBARIsAOdt45afnpFlWo9g1lCPpgDEEyQH3q8mwMfo2bqhbkWVxN4d9IC-HvV77bcaArITEALw_wcB" rel="noopener noreferrer nofollow" target="_blank">Dropbox</a> has—helps you clearly convey your product's or service’s purpose.</p><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:44.92350486787204%"></span><img alt="#The moment you land on Dropbox’s homepage, you know exactly what their value proposition is⁠—Dropbox lets users easily share, organize, and store files" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#The moment you land on Dropbox’s homepage, you know exactly what their value proposition is⁠—Dropbox lets users easily share, organize, and store files" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5auPbR5kihEevkvowA5Tyq%2F3112e9f25bec0902cf2492cc86aa2d7a%2F01_Dropbox_home_page.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5auPbR5kihEevkvowA5Tyq%2F3112e9f25bec0902cf2492cc86aa2d7a%2F01_Dropbox_home_page.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5auPbR5kihEevkvowA5Tyq%2F3112e9f25bec0902cf2492cc86aa2d7a%2F01_Dropbox_home_page.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5auPbR5kihEevkvowA5Tyq%2F3112e9f25bec0902cf2492cc86aa2d7a%2F01_Dropbox_home_page.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5auPbR5kihEevkvowA5Tyq%2F3112e9f25bec0902cf2492cc86aa2d7a%2F01_Dropbox_home_page.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5auPbR5kihEevkvowA5Tyq%2F3112e9f25bec0902cf2492cc86aa2d7a%2F01_Dropbox_home_page.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5auPbR5kihEevkvowA5Tyq%2F3112e9f25bec0902cf2492cc86aa2d7a%2F01_Dropbox_home_page.jpg&w=946&q=75"/></noscript></span></div><div class="caption">The moment you land on Dropbox’s homepage, you know exactly what their value proposition is⁠—Dropbox lets users easily share, organize, and store files</div><p><a href="https://slack.com/" rel="noopener noreferrer nofollow" target="_blank">Slack</a> is another example of a purpose-focused site because it clearly communicates what their product has to offer and how it can help your organization work more efficiently and collaboratively. They also have several compelling CTAs, like ‘talk to sales’, ‘try for free’, and ‘sign up with Google’. </p><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:96.91629955947137%"></span><img alt="#Make good use of CTAs to guide visitors through your pages and help them achieve their goals" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#Make good use of CTAs to guide visitors through your pages and help them achieve their goals" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2GYq6gD3LCwJFe1oL7d1Ta%2F944698bb3675dcffec12be02d6ec26d3%2F02_Slack_website.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2GYq6gD3LCwJFe1oL7d1Ta%2F944698bb3675dcffec12be02d6ec26d3%2F02_Slack_website.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2GYq6gD3LCwJFe1oL7d1Ta%2F944698bb3675dcffec12be02d6ec26d3%2F02_Slack_website.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2GYq6gD3LCwJFe1oL7d1Ta%2F944698bb3675dcffec12be02d6ec26d3%2F02_Slack_website.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2GYq6gD3LCwJFe1oL7d1Ta%2F944698bb3675dcffec12be02d6ec26d3%2F02_Slack_website.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2GYq6gD3LCwJFe1oL7d1Ta%2F944698bb3675dcffec12be02d6ec26d3%2F02_Slack_website.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2GYq6gD3LCwJFe1oL7d1Ta%2F944698bb3675dcffec12be02d6ec26d3%2F02_Slack_website.jpg&w=946&q=75"/></noscript></span></div><div class="caption">Make good use of CTAs to guide visitors through your pages and help them achieve their goals</div></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p>Pro tip: <b>your </b><a href="https://www.hotjar.com/conversion-rate-optimization/glossary/unique-selling-proposition/"><b><u>unique selling proposition</u></b></a><b> should be clear to users as soon as they arrive on your homepage </b>so they understand what you do, how you can help them, and what their next steps should be. </p></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h3 id="2-quality-content">2. Quality content</h3><p><b>Your website is only as good as its content.</b> The best websites publish user-centric content designed mainly for their readers, not SEO.</p><p>That said, SEO can and should play a big role in shaping your content decisions: when you understand your customers’ search intent, you better understand their needs. <b>Use pillar pages and topic clusters to explore topics that interest your users while creating a content structure that builds authority and helps rank in search engines like Google.</b></p><p>‘Topic cluster’ posts focus on a particular component of a pillar page and often target a long-tail keyword (a longer, more specific keyword phrase), while ‘pillar pages’ provide comprehensive overviews of topics. Link between pages in a topic cluster and always refer back to your in-depth pillar page.</p><p>For example, <a href="https://www.hotjar.com/blog/"><u>Hotjar's blog</u></a> is designed to be easy to navigate, with filters like ‘user research’ and ‘PX insights’ that visitors can use to find the exact content they’re looking for. This structure helps both users and search engines find, categorize, and process relevant information. </p><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:59.379727685325264%"></span><img alt="#Create different content categories: users will thank you and search engines will reward you" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#Create different content categories: users will thank you and search engines will reward you" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6mS9M7F1SvUQIFtJoPjBCW%2F5a3edb44a835593573c774af6d38d65a%2F03_Hotjar_blog.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6mS9M7F1SvUQIFtJoPjBCW%2F5a3edb44a835593573c774af6d38d65a%2F03_Hotjar_blog.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6mS9M7F1SvUQIFtJoPjBCW%2F5a3edb44a835593573c774af6d38d65a%2F03_Hotjar_blog.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6mS9M7F1SvUQIFtJoPjBCW%2F5a3edb44a835593573c774af6d38d65a%2F03_Hotjar_blog.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6mS9M7F1SvUQIFtJoPjBCW%2F5a3edb44a835593573c774af6d38d65a%2F03_Hotjar_blog.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6mS9M7F1SvUQIFtJoPjBCW%2F5a3edb44a835593573c774af6d38d65a%2F03_Hotjar_blog.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6mS9M7F1SvUQIFtJoPjBCW%2F5a3edb44a835593573c774af6d38d65a%2F03_Hotjar_blog.jpg&w=946&q=75"/></noscript></span></div><div class="caption">Create different content categories: users will thank you and search engines will reward you</div></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p>Pro tip:<b> </b>create content beyond basic blog posts. Build out helpful resources like guides, video tutorials, courses, and product insights.</p></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h3 id="3-outstanding-ux-and-ui">3. Outstanding UX and UI</h3><p>Brilliant user experience (UX) and user interface (UI) design are among the most important <a href="https://www.hotjar.com/web-design/rules-and-principles"><b>web design rules and principles</b></a><b>. Great businesses consider the user’s end experience from the very start of the web design process. </b>Think of UI as what your users see, and UX as the emotions and reactions they experience while engaging with your site. </p><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:54.895833333333336%"></span><img alt="#Oliva Health’s homepage is clean and coherent, and its interactive elements keep users engaged while clearly walking them through how the product works." src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#Oliva Health’s homepage is clean and coherent, and its interactive elements keep users engaged while clearly walking them through how the product works." loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F26jtIA3j2qlFzhFM7OmJs1%2Ff74e07df656406d71b2cb5cae2f35a4a%2F05_Oliva_home_page.gif&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F26jtIA3j2qlFzhFM7OmJs1%2Ff74e07df656406d71b2cb5cae2f35a4a%2F05_Oliva_home_page.gif&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F26jtIA3j2qlFzhFM7OmJs1%2Ff74e07df656406d71b2cb5cae2f35a4a%2F05_Oliva_home_page.gif&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F26jtIA3j2qlFzhFM7OmJs1%2Ff74e07df656406d71b2cb5cae2f35a4a%2F05_Oliva_home_page.gif&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F26jtIA3j2qlFzhFM7OmJs1%2Ff74e07df656406d71b2cb5cae2f35a4a%2F05_Oliva_home_page.gif&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F26jtIA3j2qlFzhFM7OmJs1%2Ff74e07df656406d71b2cb5cae2f35a4a%2F05_Oliva_home_page.gif&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F26jtIA3j2qlFzhFM7OmJs1%2Ff74e07df656406d71b2cb5cae2f35a4a%2F05_Oliva_home_page.gif&w=946&q=75"/></noscript></span></div><div class="caption">Oliva Health’s homepage is clean and coherent, and its interactive elements keep users engaged while clearly walking them through how the product works.</div><p><b>For a great UI, be sure your design is clean and coherent, and don’t be afraid to make use of white space.</b> Include engaging elements like videos and animations, but be careful not to overwhelm users with too much eye candy. </p><p>Strong <a href="https://www.hotjar.com/ux-design/"><b><u>UX design</u></b></a><b> is all about creating a seamless user journey. </b>Is your site well organized? Easy to navigate? Accessible for users with limitations like vision impairment? Think about your customers’ navigation needs and ask yourself how you can create a product experience that lets your users do what they came to do. </p><p>When you design with easy, intuitive website navigation in mind, you’ll create a great product that gets you loyal customers. For an outstanding user experience, you’ll need to <b>combine functionality and aesthetics. </b></p><p><a href="https://www.typeform.com/" rel="noopener noreferrer nofollow" target="_blank">Typeform</a>’s website showcases a great combination of UX and UI. Its top menu bar is easy to navigate and it clearly displays all the information a visitor might be looking for. As soon as a user visits their homepage, they’re greeted with an animation that demonstrates how to use the tool.</p><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:54.895833333333336%"></span><img alt="#Make your website well-organized and easy to navigate to enhance user experience. Image source: Typeform" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#Make your website well-organized and easy to navigate to enhance user experience. Image source: Typeform" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5T5chdJ1MuyNN7oJw39Zw3%2F7a9722a235e9dac365cc49f63e5b1eae%2F06_Typeform_home_page.gif&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5T5chdJ1MuyNN7oJw39Zw3%2F7a9722a235e9dac365cc49f63e5b1eae%2F06_Typeform_home_page.gif&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5T5chdJ1MuyNN7oJw39Zw3%2F7a9722a235e9dac365cc49f63e5b1eae%2F06_Typeform_home_page.gif&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5T5chdJ1MuyNN7oJw39Zw3%2F7a9722a235e9dac365cc49f63e5b1eae%2F06_Typeform_home_page.gif&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5T5chdJ1MuyNN7oJw39Zw3%2F7a9722a235e9dac365cc49f63e5b1eae%2F06_Typeform_home_page.gif&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5T5chdJ1MuyNN7oJw39Zw3%2F7a9722a235e9dac365cc49f63e5b1eae%2F06_Typeform_home_page.gif&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5T5chdJ1MuyNN7oJw39Zw3%2F7a9722a235e9dac365cc49f63e5b1eae%2F06_Typeform_home_page.gif&w=946&q=75"/></noscript></span></div><div class="caption">Make your website well-organized and easy to navigate to enhance user experience. Image source: Typeform</div><p><b></b></p></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-1msvl6g-0 dYnQAv"><div class="sc-bppd0a-0 iVDwa sc-1msvl6g-1 cvweeS"><p><i>Every site needs to be optimized to the best of its ability while still accomplishing its goals. But a lot of folks are more caught up in how they want it to look vs. how they want it to function, which is a lot like buying a car for the paint color despite knowing its engine and tires aren't up to par.</i></p></div><a class="sc-1msvl6g-3 jdGxOS" href="https://www.linkedin.com/in/charlesdemarkles" rel="noopener noreferrer nofollow" target="_self">Charles Demarkles</a><div class="sc-1msvl6g-4 hrsyHH">Founder, <a class="" href="https://demarklesdigital.com/" rel="noopener noreferrer nofollow" target="_self">Demarkles Digital</a></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h3 id="4-great-performance">4. Great performance</h3><p>What goes on behind the scenes is just as important as what users see, so prioritizing performance is one of the most essential <a href="https://www.hotjar.com/web-design/best-practices/">web design best practices</a> to follow. <a href="https://www.hotjar.com/website-monitoring/best-practices/"><b><u>Website monitoring</u></b></a><b> is crucial for great product performance, so regularly check for bugs and broken links, and make sure your site is crawlable for search engines. </b></p><p>Make sure to optimize:</p><ul><li><p><b>Quick loading speed: </b>according to <a href="https://www.akamai.com/newsroom/press-release/akamai-releases-spring-2017-state-of-online-retail-performance-report" rel="noopener noreferrer nofollow" target="_blank"><u>Akamai</u></a>, a mere two-second delay in web page load time increases bounce rates by 103% for ecommerce sites—and 53% of mobile ecommerce site users will leave a page that takes longer than three seconds to load. </p></li><li><p><b>SEO performance</b>: use <a href="https://www.hotjar.com/website-optimization/techniques/"><u>website optimization techniques</u></a> like avoiding duplicate content and optimizing site speed to help search engines find your website, which makes it more visible to potential customers.</p></li></ul><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:86.57865786578658%"></span><img alt="#Apart from its flawless design, sleek interface, and intuitive navigation, Apple's website performs well, meaning users wait less than a second for their page of choice to load." src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#Apart from its flawless design, sleek interface, and intuitive navigation, Apple's website performs well, meaning users wait less than a second for their page of choice to load." loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FZ1YXuzyGSL8lIc7vRBvjl%2Fae402a26c18794f80d448560c86b3550%2F07_Apple_website.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FZ1YXuzyGSL8lIc7vRBvjl%2Fae402a26c18794f80d448560c86b3550%2F07_Apple_website.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FZ1YXuzyGSL8lIc7vRBvjl%2Fae402a26c18794f80d448560c86b3550%2F07_Apple_website.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FZ1YXuzyGSL8lIc7vRBvjl%2Fae402a26c18794f80d448560c86b3550%2F07_Apple_website.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FZ1YXuzyGSL8lIc7vRBvjl%2Fae402a26c18794f80d448560c86b3550%2F07_Apple_website.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FZ1YXuzyGSL8lIc7vRBvjl%2Fae402a26c18794f80d448560c86b3550%2F07_Apple_website.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FZ1YXuzyGSL8lIc7vRBvjl%2Fae402a26c18794f80d448560c86b3550%2F07_Apple_website.jpg&w=946&q=75"/></noscript></span></div><div class="caption">Apart from its flawless design, sleek interface, and intuitive navigation, Apple's website performs well, meaning users wait less than a second for their page of choice to load.</div><h3 id="5-multi-device-optimization">5. Multi-device optimization</h3><p>Mobile traffic now makes up <a href="https://www.statista.com/topics/779/mobile-internet/#:~:text=In%202021%2C%20the%20number%20of,mobile%20device%20to%20go%20online." rel="noopener noreferrer nofollow" target="_blank"><u>over half of all internet traffic</u></a>. That’s why your website needs to be optimized across devices, which includes desktop, mobile, and tablet displays. </p><p><b>Make sure your navigation menus show up properly across different screen sizes, adapt image size and location, and position CTAs </b>so they’re clear to users regardless of what device they use to access your site.<b> </b></p></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p>Pro tip:<b> </b>use Hotjar <a href="https://www.hotjar.com/product/heatmaps/"><u>Heatmaps</u></a> and <a href="https://www.hotjar.com/product/recordings/"><u>Session Recordings</u></a> to compare how desktop vs. mobile users interact with your website and improve their experience across multiple devices.</p><p> </p></div><div class="sc-f34alj-5 eRABuG sc-ulhoor-5 fgbasm"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:58.666666666666664%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2neun1io3CRnHAPLDRWUlq%2Fed82c8a735e8f1c8d20fa9f901fd0439%2Fissues-across-devices.jpeg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2neun1io3CRnHAPLDRWUlq%2Fed82c8a735e8f1c8d20fa9f901fd0439%2Fissues-across-devices.jpeg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2neun1io3CRnHAPLDRWUlq%2Fed82c8a735e8f1c8d20fa9f901fd0439%2Fissues-across-devices.jpeg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2neun1io3CRnHAPLDRWUlq%2Fed82c8a735e8f1c8d20fa9f901fd0439%2Fissues-across-devices.jpeg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2neun1io3CRnHAPLDRWUlq%2Fed82c8a735e8f1c8d20fa9f901fd0439%2Fissues-across-devices.jpeg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2neun1io3CRnHAPLDRWUlq%2Fed82c8a735e8f1c8d20fa9f901fd0439%2Fissues-across-devices.jpeg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2neun1io3CRnHAPLDRWUlq%2Fed82c8a735e8f1c8d20fa9f901fd0439%2Fissues-across-devices.jpeg&w=946&q=75"/></noscript></span></div></div><div class="sc-f34alj-2 dkAjqv"><div class="sc-bppd0a-0 iVDwa"><p>Evaluate how users click and scroll on your website with Hotjar Heatmaps by comparing them on desktop and mobile </p><p> </p></div></div></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h3 id="6-high-security">6. High security</h3><p><b>Keeping your users safe is a huge part of what makes a good website. </b>Great website owners prioritize protecting users’ personal information through multi-factor authentication, SSL certificates, and secure hosting. </p><p><b>Security is especially important to protect customers’ credit card information on ecommerce sites and users’ financial data on fintech sites.</b> </p><p>Make sure your users know their data is safe so they feel secure and can focus on having a great experience with your website. </p><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:54.72222222222223%"></span><img alt="#Investing platform Robinhood’s website lets users rest easy knowing their personal data is safe." src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#Investing platform Robinhood’s website lets users rest easy knowing their personal data is safe." loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1UeCekrU5nDTdZSqBWQZpL%2F93d6e4e04131053bb0d43209ad4855e7%2F10_Robinhood_website.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1UeCekrU5nDTdZSqBWQZpL%2F93d6e4e04131053bb0d43209ad4855e7%2F10_Robinhood_website.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1UeCekrU5nDTdZSqBWQZpL%2F93d6e4e04131053bb0d43209ad4855e7%2F10_Robinhood_website.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1UeCekrU5nDTdZSqBWQZpL%2F93d6e4e04131053bb0d43209ad4855e7%2F10_Robinhood_website.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1UeCekrU5nDTdZSqBWQZpL%2F93d6e4e04131053bb0d43209ad4855e7%2F10_Robinhood_website.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1UeCekrU5nDTdZSqBWQZpL%2F93d6e4e04131053bb0d43209ad4855e7%2F10_Robinhood_website.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1UeCekrU5nDTdZSqBWQZpL%2F93d6e4e04131053bb0d43209ad4855e7%2F10_Robinhood_website.jpg&w=946&q=75"/></noscript></span></div><div class="caption">Investing platform Robinhood’s website lets users rest easy knowing their personal data is safe.</div></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p><b>Pro tip: </b>if you’re using <a href="https://www.hotjar.com/website-analysis/"><u>website analysis</u></a>, feedback, or product experience insight tools to optimize your site, <b>choose options like Hotjar that prioritize user security and privacy</b>. Hotjar’s onsite tools are <a href="https://help.hotjar.com/hc/en-us/articles/115011639887-Data-Safety-Privacy-Security"><u>extremely secure</u></a> and always protect user data.</p></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h2 id="how-to-design-an-effective-website-for-your-users-and-business">How to design an effective website for your users and business</h2><p>All websites are unique, so there’s no one-size-fits-all solution to designing a good one. <b>The best website design for you is the one that fits your users’ specific needs. </b></p><p>To figure out those needs, ask yourself a few key questions before starting work on your website. <a href="https://www.linkedin.com/in/stephen-heffernan/" rel="noopener noreferrer nofollow" target="_blank"><u>Stephen Heffernan</u></a>, website and digital marketing specialist at <a href="https://theconnectednarrative.com" rel="noopener noreferrer nofollow" target="_blank"><u>The Connected Narrative</u></a>, shares some of the top questions businesses need to consider before designing their site:</p><ul><li><p>Who is my target audience?</p></li><li><p>What is the purpose of my website?</p></li><li><p>What type of content should my website feature?</p></li><li><p>How do I want users to interact with my website?</p></li><li><p>What kind of tone do I want to set with my website design?</p></li><li><p>Do I need my website to be optimized for search engines?</p></li></ul><p>By asking yourself these questions, you’ll identify who you’re building your website for and optimize its design and content for both users and search engines. </p><h2 id="create-a-website-your-users-will-love">Create a website your users will love</h2><p>Your website can be a powerful tool for building customer loyalty, spreading brand awareness, increasing conversions, and keeping users satisfied. <b>Design your website with our list of key characteristics in mind to see your business flourish and give your users the experience they dream of. </b></p></div></div></div><div data-testid="default-cta-banner" class="sc-113110s-0 sc-zylmo5-0 jDjEjm AVhwD"><div class="sc-341qbk-0 sc-zylmo5-2 iEiGUx gfTTXT"><div class="sc-zylmo5-3 jHaYAX"><h2 class="sc-167aua0-1 sc-zylmo5-4 cltmLY dKtBBt">Gain valuable website insights with Hotjar</h2><div class="sc-zylmo5-5 ncYBt"><div class="sc-bppd0a-0 iVDwa"><p>Use product experience insights tools to see how users interact with your website and ask them what needs improvement.</p></div></div><div class="sc-zylmo5-6 hiNNmc"><div class="sc-1gqa40i-0 dNLxeO" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?pricing_table=8" target="_blank">Try Hotjar now</a></div></div></div><div class="sc-zylmo5-13 gWYKia"><img src="/images/orb-red.svg" alt=""/></div><div class="sc-zylmo5-14 sHEON"><img src="/images/orb-red.svg" alt=""/></div></div></div><div class="sc-113110s-0 sc-15lfwxq-0 jDjEjm ggYFac"><div id="3wW7a4EqnD9D74wjAkKhqJ" class="sc-341qbk-0 iEiGUx"><h2 class="sc-167aua0-2 sc-15lfwxq-1 kiAwCm eREeLz">FAQs about website design</h2><div class="sc-15lfwxq-2 jPyyCB"><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">Who builds websites?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>You’ll likely need the help of a web designer or developer to build your site, whether that’s an in-house team, freelancer, or external agency. Still, <b>your whole team can (and should) be involved in your website’s creation, especially your product, creative, and marketing teams. </b></p></div></div></div></div></div><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">What are the main parts of a website?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>The components of a website vary depending on its purpose, but<b> some of the main parts of a website include your header, footer, menu, content, images, and CTAs. </b></p></div></div></div></div></div><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">What are the characteristics of a good website?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>The 6 most important characteristics of a good website include: </p><ol><li><p><b>A clear purpose</b></p></li><li><p><b>Quality content </b></p></li><li><p><b>Outstanding UX and UI</b></p></li><li><p><b>Great performance</b></p></li><li><p><b>Multi-device optimization</b></p></li><li><p><b>High security</b></p></li></ol><p>Know that each website is unique, and the nature of your site and users will determine which characteristics you should prioritize.</p></div></div></div></div></div><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">What pitfalls do businesses need to avoid when designing their sites?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>Some of the most common <a href="https://www.hotjar.com/web-design/mistakes/">web design mistakes </a>include:</p><ul><li><p><b>Unclear (or lack of) CTAs </b></p></li><li><p><b>Overcrowded design</b></p></li><li><p><b>Disorganized layout </b></p></li><li><p><b>Bad navigation </b></p></li><li><p><b>Slow loading speed</b></p></li><li><p><b>Content created purely for SEO and not for users</b></p></li><li><p><b>Lack of usability across devices</b> </p></li></ul></div></div></div></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 sc-ijx967-0 iEiGUx iEwesZ"></div></div><div class="sc-1l17gvr-0 ipfMle"><button data-testid="on-this-page-button" class="sc-1l17gvr-1 clIDZi">On this page <svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0V16" stroke="#1C1C1C"></path><path d="M16 8L-5.96046e-07 8" stroke="#1C1C1C"></path></svg></button></div></main><footer class="sc-110qyy0-0 iLbMmI"><div class="sc-341qbk-0 sc-1l1rr80-0 iEiGUx kfiUvs dark-mode"><div class="sc-341qbk-0 sc-1l1rr80-1 iEiGUx ktDrYh"><div class="sc-1l1rr80-4 jtUgWQ"><h2 class="sc-167aua0-1 sc-1l1rr80-2 cltmLY fXIBze">Looking for more wisdom?</h2><div class="sc-1l1rr80-3 STEoT"><div class="sc-bppd0a-0 iVDwa"><p>Sign up for Hotjar content straight to your inbox.</p></div></div><form name="footer-email-subscription" novalidate="" class="sc-1l1rr80-12 enWaaL"><div class="sc-1l1rr80-15 bjRxKo"><div class="sc-1l1rr80-13 irPQuO"><div class="sc-dpugv6-2 jOTrdO"><div class="sc-dpugv6-4 dVURbw"><input placeholder="example@email.com" type="email" id="email-120815" required="" name="email" class="sc-dpugv6-3 jyeItc"/></div></div></div><div class="sc-1gqa40i-0 dusHxG sc-1l1rr80-16 edUoUL"><button type="submit">Subscribe</button></div></div><div class="sc-1l1rr80-14 ktKeKH"><div class="sc-dpugv6-2 jOTrdO"><div class="sc-dpugv6-1 fxicEm"><input type="checkbox" id="consent-120816" required="" name="consent" class="sc-dpugv6-0 gxjDTM"/><label for="consent-120816" class="sc-dpugv6-8 tbxZQ"><div class="sc-bppd0a-0 iVDwa"><p>I have read and accept the conditions outlined in the <a href="https://www.hotjar.com/legal/policies/privacy/">privacy policy</a>.</p></div></label></div></div></div></form></div><div class="sc-1l1rr80-6 iRKbu"><div class="sc-1l1rr80-7 zNVTh"><a class="sc-1l1rr80-8 grqGRk FooterSubscriptionForm" href="https://www.hotjar.com/contact-sales/" target="_self"><div class="sc-f34alj-5 eRABuG sc-1l1rr80-9 cWNuoE"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg"/></noscript></span></div></div></div><p class="sc-167aua0-5 sc-1l1rr80-10 HLdmq gbTDDa">Contact Sales</p></a></div><div class="sc-1l1rr80-11 hLJbTA"><a class="" href="https://www.youtube.com/channel/UC_B6JMm8IrO1JJxyx7hjR6A" rel="noopener noreferrer nofollow" target="_blank"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="Youtube" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Youtube" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg"/></noscript></span></div></div></div></a><a class="" href="https://twitter.com/hotjar" rel="noopener noreferrer nofollow" target="_blank"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="X icon (svg)" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="X icon (svg)" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg"/></noscript></span></div></div></div></a><a class="" href="https://mt.linkedin.com/company/hotjar" rel="noopener noreferrer nofollow" target="_blank"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="LinkedIn" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="LinkedIn" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg"/></noscript></span></div></div></div></a><a class="" href="https://www.instagram.com/hotjar/" rel="noopener noreferrer nofollow" target="_blank"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg"/></noscript></span></div></div></div></a></div></div></div></div><div class="sc-110qyy0-1 lbDmQZ"><div class="sc-341qbk-0 sc-110qyy0-2 iEiGUx gJgqjM"><div class="sc-110qyy0-12 kTYxrK"><img src="/images/hotjar-logo-small.svg" alt=""/></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Products</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/tour">Tour the product</a></li><li><a class="" href="https://www.hotjar.com/product/heatmaps">Heatmaps</a></li><li><a class="" href="https://www.hotjar.com/product/recordings">Recordings</a></li><li><a class="" href="https://www.hotjar.com/product/feedback">Feedback Button</a></li><li><a class="" href="https://www.hotjar.com/product/surveys">Surveys</a></li><li><a class="" href="https://www.hotjar.com/product/engage">User interviews</a></li></ul><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/integrations">Integrations</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us/articles/12945616576919-What-Is-the-Hotjar-API-" target="_self">Hotjar API</a></li><li><a class="" href="https://www.hotjar.com/product/funnels">Funnels</a></li><li><a class="" href="https://www.hotjar.com/product/dashboard">Dashboards</a></li><li><a class="" href="https://www.hotjar.com/product/highlights">Highlights</a></li><li><a class="" href="https://www.hotjar.com/product/trends">Trends</a></li><li><a class="" href="https://www.hotjar.com/survey-templates">Survey templates</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Solutions</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/marketing-teams">For marketing teams</a></li><li><a class="" href="https://www.hotjar.com/product-teams">For product teams</a></li><li><a class="" href="https://www.hotjar.com/product-manager">For product managers</a></li><li><a class="" href="https://www.hotjar.com/product-designer">For product designers</a></li><li><a class="" href="https://www.hotjar.com/researcher-analyst">For researchers</a></li><li><a class="" href="https://www.hotjar.com/customers">Case studies</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Resources</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/guides">Guides</a></li><li><a class="" href="https://www.hotjar.com/blog">Blog</a></li><li><a class="" href="https://www.hotjar.com/product-forge">Product Forge</a></li><li><a class="" href="https://www.hotjar.com/updates/en" target="_blank">Product updates</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us" target="_blank">Help center</a></li><li><a class="" href="https://www.hotjar.com/website-tracking">Website tracking</a></li><li><a class="" href="https://www.hotjar.com/google-analytics/glossary">GA glossary</a></li><li><a class="" href="https://www.hotjar.com/conversion-rate-optimization">CRO</a></li><li><a class="" href="https://www.hotjar.com/performance-reporting">Performance reporting</a></li><li><a class="" href="https://www.hotjar.com/website-problems">Common website problems</a></li><li><a class="" href="https://www.hotjar.com/usability-testing">Usability testing</a></li><li><a class="" href="https://www.hotjar.com/ecommerce">Ecommerce</a></li><li><a class="" href="https://www.hotjar.com/behavior-analytics">Behavior analytics</a></li><li><a class="" href="https://www.hotjar.com/website-analysis">Website analysis</a></li><li><a class="" href="https://www.hotjar.com/web-analytics">Web analytics </a></li><li><a class="" href="https://www.hotjar.com/web-design">Web design</a></li><li><a class="" href="https://www.hotjar.com/ux-design">UX design</a></li><li><a class="" href="https://www.hotjar.com/ux-research/process">UX research</a></li><li><a class="" href="https://www.hotjar.com/net-promoter-score">NPS</a></li><li><a class="" href="https://www.hotjar.com/customer-journey-map">Customer journey map</a></li><li><a class="" href="https://www.hotjar.com/product-strategy">Product strategy</a></li><li><a class="" href="https://www.hotjar.com/product-research">Product research</a></li><li><a class="" href="https://www.hotjar.com/product-management-101">Product management 101</a></li><li><a class="" href="https://www.hotjar.com/product-management-glossary">Product management glossary</a></li><li><a class="" href="https://www.hotjar.com/grow-your-saas-startup">SaaS startup tips</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Company</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/about-us">About Us</a></li><li><a class="" href="https://www.hotjar.com/careers">Careers</a></li><li><a class="" href="https://www.hotjar.com/privacy">Privacy</a></li><li><a class="" href="https://www.hotjar.com/press">Press</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Compliance</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/legal">Legal overview</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us/categories/360003405813">Compliance & security</a></li><li><a class="" href="https://www.hotjar.com/legal/policies/terms-of-service">Terms of Service</a></li><li><a class="" href="https://www.hotjar.com/legal/policies/privacy">Privacy Policy</a></li><li><a class="" href="https://www.hotjar.com/legal/policies/acceptable-use">Acceptable use policy</a></li><li><a class="" href="https://www.hotjar.com/engage-tester-terms">Engage Tester Terms</a></li></ul></div><div class="sc-110qyy0-8 hxrqCH"><div class="sc-110qyy0-10 FCYKc"><img src="/images/hotjar-logo-small.svg" alt=""/> <p>Copyright © 2014 - 2024 Hotjar Ltd. All rights reserved.</p></div><div class="sc-110qyy0-11 hHcNsV"><ul class="sc-110qyy0-9 eTMaTC"><li><a class="" href="https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies">Cookie Info</a></li><li><a data-testid="cookie-settings-link" class="">Cookie Settings</a></li><li><a class="" href="https://www.hotjar.com/policies/do-not-track">Do Not Track</a></li></ul></div></div></div></div></footer></div></div><script>(function(w,d,s,l,i){w[l]=w[l]||[]; w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'}); var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:''; j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl+''; f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer', 'GTM-N4F4J3');</script><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"document":{"__typename":"GuideWrapper","sys":{"id":"u3PsqTjSJoBVNAWRkQrvH","publishedAt":"2024-06-14T11:13:46.935Z"},"slug":"web-design","seo":{"metaTitle":"Web Design: What Makes a Good Website (6 Key Qualities)","metaDescription":"What are the characteristics that make a good website? Learn more about the 6 qualities you can't pass on.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg"}},"page":{"__typename":"Guide","sys":{"publishedAt":"2024-06-14T11:07:48.271Z"},"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"It’s easy to assume you already know what makes a good website. But more than you think goes into creating a site that meets both user needs and business goals.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"What makes a good website: 6 characteristics to prioritize","navigationTitle":"Web design guide","heroVideo":null,"customPageNavigationLinksCollection":{"items":[]},"heroImageCaption":null,"mainCategory":null,"hasHeatmapsPreview":null,"heatmapsPreviewConfig":null,"hideFloatingPageNavigation":null,"heroImage":{"contentType":"image/svg+xml","description":"Best-Practices","url":"https://images.ctfassets.net/lh3zuq09vnm2/61RtrGgC17VvVTnoGTACc6/3a3ec158fb696ef537959de2378f59ac/6_web_design_checklist.svg","width":1080,"height":720},"cluster":{"colorTheme":"noon","guidesCollection":{"items":[{"__typename":"GuideWrapper","slug":"web-design","page":{"title":"What makes a good website: 6 characteristics to prioritize","navigationTitle":"Web design guide"}},{"__typename":"GuideWrapper","slug":"web-design/rules-and-principles","page":{"title":"11 web design rules to follow to create an amazing site","navigationTitle":"Web design principles"}},{"__typename":"GuideWrapper","slug":"web-design/best-practices","page":{"title":"13 web design best practices to improve UX in 2024","navigationTitle":"Web design best practices"}},{"__typename":"GuideWrapper","slug":"web-design/examples","page":{"title":"12 brilliant examples of web design to inspire you in 2024","navigationTitle":"Web design examples"}},{"__typename":"GuideWrapper","slug":"web-design/mistakes","page":{"title":"6 common mistakes businesses make when designing their website","navigationTitle":"Web design mistakes"}},{"__typename":"GuideWrapper","slug":"web-design/checklist","page":{"title":"Web design checklist: 15 steps to creating an amazing site","navigationTitle":"Web design checklist"}},{"__typename":"GuideWrapper","slug":"web-design/software","page":{"title":"Web design software: the 13 best tools to build great websites fast","navigationTitle":"Web design software"}},{"__typename":"GuideWrapper","slug":"web-design/challenges-and-solutions","page":{"title":"11 web design challenges and how to solve them","navigationTitle":"Web design challenges + solutions"}},{"__typename":"GuideWrapper","slug":"web-design/trends","page":{"title":"6 modern web design trends to inspire you in 2024","navigationTitle":"Web design trends"}},{"__typename":"GuideWrapper","slug":"web-design/vs-ux-design","page":{"title":"The difference between web design and UX design explained","navigationTitle":"Web design or UX design"}},{"__typename":"GuideWrapper","slug":"web-design/audit","page":{"title":"An essential 6-step web design audit process","navigationTitle":"Web design audit"}}]}},"componentsCollection":{"items":[{"__typename":"ComponentText","sys":{"id":"7dl9PQcq7mxj4tM95phjsj"},"colorTheme":null,"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"This article guides you through ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"the six most important characteristics of a strong website—and shows you what to consider before designing yours. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]},"assets":{"block":[]}}}},{"__typename":"ComponentCtaBanner","sys":{"id":"5RVEqMLQdyPYm0FtJeoHNw"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Use product experience insights tools to see how users interact with your website and ask them what needs improvement.\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"footerText":null,"type":"default","colorTheme":null,"fullWidthBanner":null,"layout":null,"containerBackgroundColor":null,"title":"Gain valuable website insights with Hotjar","showPrimaryCtaIcon":false,"secondaryCta":null,"textWithIconItemsCollection":{"items":[]},"media":null,"externalVideoUrl":null,"hideOnMobile":null,"primaryCta":{"linkTitle":"Try Hotjar now","externalLink":"https://insights.hotjar.com/register?pricing_table=8","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null}},{"__typename":"ComponentText","sys":{"id":"37o7dlok7VrL6DpjZ4vQJA"},"colorTheme":null,"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The six qualities of a successful website","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"A strong website empowers users to achieve the jobs they set out to do and provides a smooth, frictionless user experience (UX). Learn what that looks like with these guidelines on","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" what makes a good website ","nodeType":"text"},{"data":{},"marks":[],"value":"and","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" use our examples to inspire your own design.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. A clear purpose","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Without a clear purpose, your website will flop. And when we say purpose, we’re really talking about 'user intent.' ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your website’s objective should be to help users accomplish their ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/product-management-glossary/jobs-to-be-done/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"jobs to be done","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", so be sure you ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"understand their needs and what they want to achieve when they search for your page","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That’s why it’s important to","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" design various ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/product-strategy/product-personas/"},"content":[{"data":{},"marks":[{"type":"underline"},{"type":"bold"}],"value":"product personas","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"bold"}],"value":" and ideal customer profiles (ICPs) ","nodeType":"text"},{"data":{},"marks":[],"value":"before creating your website. Letting users guide your decision-making process is key to successfully developing and optimizing your website.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Each of your webpages should have its own individual purpose. ","nodeType":"text"},{"data":{},"marks":[],"value":"Ask yourself, 'Why is the user coming to this particular page?' and","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" reflect user intent in your page layout, content, and calls to action (CTAs). ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For example,","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"},{"data":{},"marks":[],"value":"a clear value proposition—like the one ","nodeType":"text"},{"data":{"uri":"https://www.dropbox.com/official-site?_tk=paid_sem_goog_biz_b\u0026_camp=1034523274\u0026_kw=dropbox|e\u0026_ad=389584954020||c\u0026gclid=Cj0KCQjwvqeUBhCBARIsAOdt45afnpFlWo9g1lCPpgDEEyQH3q8mwMfo2bqhbkWVxN4d9IC-HvV77bcaArITEALw_wcB"},"content":[{"data":{},"marks":[],"value":"Dropbox","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" has—helps you clearly convey your product's or service’s purpose.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"5auPbR5kihEevkvowA5Tyq","type":"Link","linkType":"Asset"}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://slack.com/"},"content":[{"data":{},"marks":[],"value":"Slack","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" is another example of a purpose-focused site because it clearly communicates what their product has to offer and how it can help your organization work more efficiently and collaboratively. They also have several compelling CTAs, like ‘talk to sales’, ‘try for free’, and ‘sign up with Google’. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"2GYq6gD3LCwJFe1oL7d1Ta","type":"Link","linkType":"Asset"}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]},"assets":{"block":[{"sys":{"id":"5auPbR5kihEevkvowA5Tyq"},"contentType":"image/jpeg","description":"#The moment you land on Dropbox’s homepage, you know exactly what their value proposition is⁠—Dropbox lets users easily share, organize, and store files","url":"https://images.ctfassets.net/lh3zuq09vnm2/5auPbR5kihEevkvowA5Tyq/3112e9f25bec0902cf2492cc86aa2d7a/01_Dropbox_home_page.jpg","width":2876,"height":1292},{"sys":{"id":"2GYq6gD3LCwJFe1oL7d1Ta"},"contentType":"image/jpeg","description":"#Make good use of CTAs to guide visitors through your pages and help them achieve their goals","url":"https://images.ctfassets.net/lh3zuq09vnm2/2GYq6gD3LCwJFe1oL7d1Ta/944698bb3675dcffec12be02d6ec26d3/02_Slack_website.jpg","width":1362,"height":1320}]}}}},{"__typename":"ComponentTextHighlight","sys":{"id":"mK8C9FKgdVNEyIKYQAm0d"},"textAfterMedia":null,"media":null,"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Pro tip: ","marks":[],"data":{}},{"nodeType":"text","value":"your ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hotjar.com/conversion-rate-optimization/glossary/unique-selling-proposition/"},"content":[{"nodeType":"text","value":"unique selling proposition","marks":[{"type":"underline"},{"type":"bold"}],"data":{}}]},{"nodeType":"text","value":" should be clear to users as soon as they arrive on your homepage ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"so they understand what you do, how you can help them, and what their next steps should be. ","marks":[],"data":{}}]}]},"links":{"entries":{"hyperlink":[]}}}},{"__typename":"ComponentText","sys":{"id":"bfNuqwdCmlJ0xRqfX31Ae"},"colorTheme":null,"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"2. Quality content","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Your website is only as good as its content.","nodeType":"text"},{"data":{},"marks":[],"value":" The best websites publish user-centric content designed mainly for their readers, not SEO.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That said, SEO can and should play a big role in shaping your content decisions: when you understand your customers’ search intent, you better understand their needs. ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Use pillar pages and topic clusters to explore topics that interest your users while creating a content structure that builds authority and helps rank in search engines like Google.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"‘Topic cluster’ posts focus on a particular component of a pillar page and often target a long-tail keyword (a longer, more specific keyword phrase), while ‘pillar pages’ provide comprehensive overviews of topics. Link between pages in a topic cluster and always refer back to your in-depth pillar page.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For example, ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/blog/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Hotjar's blog","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" is designed to be easy to navigate, with filters like ‘user research’ and ‘PX insights’ that visitors can use to find the exact content they’re looking for. This structure helps both users and search engines find, categorize, and process relevant information. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"6mS9M7F1SvUQIFtJoPjBCW","type":"Link","linkType":"Asset"}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]},"assets":{"block":[{"sys":{"id":"6mS9M7F1SvUQIFtJoPjBCW"},"contentType":"image/jpeg","description":"#Create different content categories: users will thank you and search engines will reward you","url":"https://images.ctfassets.net/lh3zuq09vnm2/6mS9M7F1SvUQIFtJoPjBCW/5a3edb44a835593573c774af6d38d65a/03_Hotjar_blog.jpg","width":2644,"height":1570}]}}}},{"__typename":"ComponentTextHighlight","sys":{"id":"5Veo2zXk74fx4SkBFZelPU"},"textAfterMedia":null,"media":null,"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Pro tip:","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"},{"data":{},"marks":[],"value":"create content beyond basic blog posts. Build out helpful resources like guides, video tutorials, courses, and product insights.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},{"__typename":"ComponentText","sys":{"id":"3NVfJl7M6XF4gidwDxm6XK"},"colorTheme":null,"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"3. Outstanding UX and UI","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Brilliant user experience (UX) and user interface (UI) design are among the most important ","nodeType":"text"},{"data":{"target":{"sys":{"id":"5tKQiPJx5pRm1g5HgLDXUv","type":"Link","linkType":"Entry"}}},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"web design rules and principles","nodeType":"text"}],"nodeType":"entry-hyperlink"},{"data":{},"marks":[{"type":"bold"}],"value":". Great businesses consider the user’s end experience from the very start of the web design process. ","nodeType":"text"},{"data":{},"marks":[],"value":"Think of UI as what your users see, and UX as the emotions and reactions they experience while engaging with your site. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"26jtIA3j2qlFzhFM7OmJs1","type":"Link","linkType":"Asset"}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"For a great UI, be sure your design is clean and coherent, and don’t be afraid to make use of white space.","nodeType":"text"},{"data":{},"marks":[],"value":" Include engaging elements like videos and animations, but be careful not to overwhelm users with too much eye candy. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Strong ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/ux-design/"},"content":[{"data":{},"marks":[{"type":"underline"},{"type":"bold"}],"value":"UX design","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"bold"}],"value":" is all about creating a seamless user journey. ","nodeType":"text"},{"data":{},"marks":[],"value":"Is your site well organized? Easy to navigate? Accessible for users with limitations like vision impairment? Think about your customers’ navigation needs and ask yourself how you can create a product experience that lets your users do what they came to do. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you design with easy, intuitive website navigation in mind, you’ll create a great product that gets you loyal customers. For an outstanding user experience, you’ll need to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"combine functionality and aesthetics. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.typeform.com/"},"content":[{"data":{},"marks":[],"value":"Typeform","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"’s website showcases a great combination of UX and UI. Its top menu bar is easy to navigate and it clearly displays all the information a visitor might be looking for. As soon as a user visits their homepage, they’re greeted with an animation that demonstrates how to use the tool.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"5T5chdJ1MuyNN7oJw39Zw3","type":"Link","linkType":"Asset"}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[{"sys":{"id":"5tKQiPJx5pRm1g5HgLDXUv"},"__typename":"GuideWrapper","slug":"web-design/rules-and-principles"}]},"assets":{"block":[{"sys":{"id":"26jtIA3j2qlFzhFM7OmJs1"},"contentType":"image/gif","description":"#Oliva Health’s homepage is clean and coherent, and its interactive elements keep users engaged while clearly walking them through how the product works.","url":"https://images.ctfassets.net/lh3zuq09vnm2/26jtIA3j2qlFzhFM7OmJs1/f74e07df656406d71b2cb5cae2f35a4a/05_Oliva_home_page.gif","width":960,"height":527},{"sys":{"id":"5T5chdJ1MuyNN7oJw39Zw3"},"contentType":"image/gif","description":"#Make your website well-organized and easy to navigate to enhance user experience. Image source: Typeform","url":"https://images.ctfassets.net/lh3zuq09vnm2/5T5chdJ1MuyNN7oJw39Zw3/7a9722a235e9dac365cc49f63e5b1eae/06_Typeform_home_page.gif","width":960,"height":527}]}}}},{"__typename":"ComponentQuote","colorTheme":null,"author":"Charles Demarkles","jobTitle":"Founder","authorLink":{"linkTitle":"Charles Demarkles","externalLink":"https://www.linkedin.com/in/charlesdemarkles","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"companyLink":{"linkTitle":"Demarkles Digital","externalLink":"https://demarklesdigital.com/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"quote":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Every site needs to be optimized to the best of its ability while still accomplishing its goals. But a lot of folks are more caught up in how they want it to look vs. how they want it to function, which is a lot like buying a car for the paint color despite knowing its engine and tires aren't up to par.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},{"__typename":"ComponentText","sys":{"id":"2mTBpibOCHMeNYLRsf86hY"},"colorTheme":null,"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"4. Great performance","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"What goes on behind the scenes is just as important as what users see, so prioritizing performance is one of the most essential ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/web-design/best-practices/"},"content":[{"data":{},"marks":[],"value":"web design best practices","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to follow. ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/website-monitoring/best-practices/"},"content":[{"data":{},"marks":[{"type":"underline"},{"type":"bold"}],"value":"Website monitoring","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"bold"}],"value":" is crucial for great product performance, so regularly check for bugs and broken links, and make sure your site is crawlable for search engines. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Make sure to optimize:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Quick loading speed: ","nodeType":"text"},{"data":{},"marks":[],"value":"according to ","nodeType":"text"},{"data":{"uri":"https://www.akamai.com/newsroom/press-release/akamai-releases-spring-2017-state-of-online-retail-performance-report"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Akamai","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", a mere two-second delay in web page load time increases bounce rates by 103% for ecommerce sites—and 53% of mobile ecommerce site users will leave a page that takes longer than three seconds to load. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"SEO performance","nodeType":"text"},{"data":{},"marks":[],"value":": use ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/website-optimization/techniques/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"website optimization techniques","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" like avoiding duplicate content and optimizing site speed to help search engines find your website, which makes it more visible to potential customers.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{"target":{"sys":{"id":"Z1YXuzyGSL8lIc7vRBvjl","type":"Link","linkType":"Asset"}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"5. Multi-device optimization","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Mobile traffic now makes up ","nodeType":"text"},{"data":{"uri":"https://www.statista.com/topics/779/mobile-internet/#:~:text=In%202021%2C%20the%20number%20of,mobile%20device%20to%20go%20online."},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"over half of all internet traffic","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". That’s why your website needs to be optimized across devices, which includes desktop, mobile, and tablet displays. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Make sure your navigation menus show up properly across different screen sizes, adapt image size and location, and position CTAs ","nodeType":"text"},{"data":{},"marks":[],"value":"so they’re clear to users regardless of what device they use to access your site.","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]},"assets":{"block":[{"sys":{"id":"Z1YXuzyGSL8lIc7vRBvjl"},"contentType":"image/jpeg","description":"#Apart from its flawless design, sleek interface, and intuitive navigation, Apple's website performs well, meaning users wait less than a second for their page of choice to load.","url":"https://images.ctfassets.net/lh3zuq09vnm2/Z1YXuzyGSL8lIc7vRBvjl/ae402a26c18794f80d448560c86b3550/07_Apple_website.jpg","width":1818,"height":1574}]}}}},{"__typename":"ComponentTextHighlight","sys":{"id":"7FEu6EDYBGCsTYX9Q7Ah1c"},"textAfterMedia":null,"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Pro tip:","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"},{"data":{},"marks":[],"value":"use Hotjar ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/product/heatmaps/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Heatmaps","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/product/recordings/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Session Recordings","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to compare how desktop vs. mobile users interact with your website and improve their experience across multiple devices.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"media":{"caption":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Evaluate how users click and scroll on your website with Hotjar Heatmaps by comparing them on desktop and mobile ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"externalVideoUrl":null,"imageSize":null,"media":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2neun1io3CRnHAPLDRWUlq/ed82c8a735e8f1c8d20fa9f901fd0439/issues-across-devices.jpeg","width":750,"height":440}}},{"__typename":"ComponentText","sys":{"id":"5sGdutegCakAbc7mtj52WS"},"colorTheme":null,"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"6. High security","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Keeping your users safe is a huge part of what makes a good website. ","nodeType":"text"},{"data":{},"marks":[],"value":"Great website owners prioritize protecting users’ personal information through multi-factor authentication, SSL certificates, and secure hosting. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Security is especially important to protect customers’ credit card information on ecommerce sites and users’ financial data on fintech sites.","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Make sure your users know their data is safe so they feel secure and can focus on having a great experience with your website. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"1UeCekrU5nDTdZSqBWQZpL","type":"Link","linkType":"Asset"}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]},"assets":{"block":[{"sys":{"id":"1UeCekrU5nDTdZSqBWQZpL"},"contentType":"image/jpeg","description":"#Investing platform Robinhood’s website lets users rest easy knowing their personal data is safe.","url":"https://images.ctfassets.net/lh3zuq09vnm2/1UeCekrU5nDTdZSqBWQZpL/93d6e4e04131053bb0d43209ad4855e7/10_Robinhood_website.jpg","width":2880,"height":1576}]}}}},{"__typename":"ComponentTextHighlight","sys":{"id":"6rlV8Sc1FVMy2GHYejLIh4"},"textAfterMedia":null,"media":null,"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Pro tip: ","nodeType":"text"},{"data":{},"marks":[],"value":"if you’re using ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/website-analysis/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"website analysis","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", feedback, or product experience insight tools to optimize your site, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"choose options like Hotjar that prioritize user security and privacy","nodeType":"text"},{"data":{},"marks":[],"value":". Hotjar’s onsite tools are ","nodeType":"text"},{"data":{"uri":"https://help.hotjar.com/hc/en-us/articles/115011639887-Data-Safety-Privacy-Security"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"extremely secure","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and always protect user data.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},{"__typename":"ComponentText","sys":{"id":"6p87Nsan8QRjOGlrcBBwF5"},"colorTheme":null,"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to design an effective website for your users and business","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"All websites are unique, so there’s no one-size-fits-all solution to designing a good one. ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"The best website design for you is the one that fits your users’ specific needs. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To figure out those needs, ask yourself a few key questions before starting work on your website. ","nodeType":"text"},{"data":{"uri":"https://www.linkedin.com/in/stephen-heffernan/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Stephen Heffernan","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", website and digital marketing specialist at ","nodeType":"text"},{"data":{"uri":"https://theconnectednarrative.com"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"The Connected Narrative","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", shares some of the top questions businesses need to consider before designing their site:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Who is my target audience?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What is the purpose of my website?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What type of content should my website feature?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How do I want users to interact with my website?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What kind of tone do I want to set with my website design?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Do I need my website to be optimized for search engines?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"By asking yourself these questions, you’ll identify who you’re building your website for and optimize its design and content for both users and search engines. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Create a website your users will love","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your website can be a powerful tool for building customer loyalty, spreading brand awareness, increasing conversions, and keeping users satisfied. ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Design your website with our list of key characteristics in mind to see your business flourish and give your users the experience they dream of. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]},"assets":{"block":[]}}}},{"__typename":"ComponentCtaBanner","sys":{"id":"67G7xQky4XCbl67D0MHYQW"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Use product experience insights tools to see how users interact with your website and ask them what needs improvement.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"footerText":null,"type":"default","colorTheme":null,"fullWidthBanner":null,"layout":null,"containerBackgroundColor":null,"title":"Gain valuable website insights with Hotjar","showPrimaryCtaIcon":false,"secondaryCta":null,"textWithIconItemsCollection":{"items":[]},"media":null,"externalVideoUrl":null,"hideOnMobile":null,"primaryCta":{"linkTitle":"Try Hotjar now","externalLink":"https://insights.hotjar.com/register?pricing_table=8","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null}},{"__typename":"ComponentFaqs","sys":{"id":"3wW7a4EqnD9D74wjAkKhqJ"},"title":"FAQs about website design","layout":"Side by Side (Default)","id":null,"faqItemsCollection":{"items":[{"title":"Who builds websites?","text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"You’ll likely need the help of a web designer or developer to build your site, whether that’s an in-house team, freelancer, or external agency. Still, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"your whole team can (and should) be involved in your website’s creation, especially your product, creative, and marketing teams. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},{"title":"What are the main parts of a website?","text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The components of a website vary depending on its purpose, but","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" some of the main parts of a website include your header, footer, menu, content, images, and CTAs. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},{"title":"What are the characteristics of a good website?","text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The 6 most important characteristics of a good website include: ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"A clear purpose","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Quality content ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Outstanding UX and UI","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Great performance","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Multi-device optimization","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"High security","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"ordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Know that each website is unique, and the nature of your site and users will determine which characteristics you should prioritize.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},{"title":"What pitfalls do businesses need to avoid when designing their sites?","text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Some of the most common ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/web-design/mistakes/"},"content":[{"data":{},"marks":[],"value":"web design mistakes ","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"include:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Unclear (or lack of) CTAs ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Overcrowded design","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Disorganized layout ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Bad navigation ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Slow loading speed","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Content created purely for SEO and not for users","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Lack of usability across devices","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}}]}}]}}},"additionalData":{},"assignmentDetails":null,"globalData":{"defaultMetaTitle":"Understand how users behave on your site, what they need, and how they feel, fast.","defaultMetaDescription":"See how visitors are really using your website, collect user feedback and turn more visitors into customers.","showLanguageMismatchBanner":true,"showNewsBanner":true,"newsBannerColorTheme":"blue","footerColumn1Title":"Products","footerColumn2Title":"Solutions","footerColumn3Title":"Resources","footerColumn4Title":"Company","footerColumn5Title":"Compliance","copyright":"Copyright © 2014 - 2024 Hotjar Ltd. All rights reserved.","defaultMetaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/cg2EvYTPQccnzEQQnUbpl/cd1d66638807c3e6d4c39105b35b0f95/hotjar_og_image.png"},"hotjarIntegrationsIcon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/1N0AiO0crqpH7PoJlPMXKW/42531d99fd609c3478e741ec7d9c9b20/Property_1_Hotjar.svg","width":140,"height":140},"contactSalesIcon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg","width":24,"height":24},"navigationPrimaryCta":{"linkTitle":"Get started","externalLink":"https://insights.hotjar.com/register?signup_source=top-cta\u0026pricing_table=8","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"navigationSecondaryCta":{"linkTitle":"Sign in","externalLink":"https://insights.hotjar.com/login","internalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"contactSalesLink":{"linkTitle":"Contact Sales","externalLink":"https://www.hotjar.com/contact-sales/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default"},"newsBannerText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Are you an agency specialized in UX, digital marketing, or growth? Join our ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/partners/"},"content":[{"data":{},"marks":[],"value":"Partner Program","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"newsBannerTextCsq":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Hotjar, Heap, and Contentsquare are now one! Experience the future of connected customer insights on our new platform. ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/platform-fall/?utm_source=news-banner\u0026utm_medium=banner\u0026utm_campaign=november-2024-fall-launch"},"content":[{"data":{},"marks":[],"value":"Learn more.","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"selectableLocalesCollection":{"items":[{"localeCode":"en","name":"English"},{"localeCode":"pt-BR","name":"Português (Brasil)"},{"localeCode":"de","name":"Deutsch"},{"localeCode":"es","name":"Español"},{"localeCode":"de-CH","name":"Deutsch (Switzerland)"},{"localeCode":"fr","name":"Français"},{"localeCode":"it","name":"Italiano"},{"localeCode":"ja","name":"日本語"}]},"authorPageCtaBanner":{"sys":{"id":"1OtCMVPMdVjHpg5f8R04rX"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"It only takes a few minutes to get started with Hotjar. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Once your 15-day trial ends, enjoy the free version of Hotjar - forever.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"footerText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"No credit card required","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"type":"default","colorTheme":"yellow","fullWidthBanner":null,"layout":null,"containerBackgroundColor":null,"title":"Get started with Hotjar","showPrimaryCtaIcon":true,"textWithIconItemsCollection":{"items":[]},"externalVideoUrl":null,"hideOnMobile":null,"primaryCta":{"linkTitle":"Sign up free","externalLink":"https://insights.hotjar.com/register?pricing_table=8","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"secondaryCta":{"linkTitle":"Tour the product","externalLink":"https://insights.hotjar.com/login?demo","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":true,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"media":{"contentType":"image/png","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/yBDals8aU8RWtb0xLnPkI/19b391bda8f43e16e64d40b55561e5cd/How_tracking_user_behavior_on_your_website_can_improve_customer_experience.png","width":1680,"height":1680}},"footerSubscriptionForm":{"listId":"2004745","title":"Looking for more wisdom?","emailFieldPlaceholder":"example@email.com","emailFieldRequiredMessage":"This field is required","emailFieldInvalidMessage":"Invalid email address","buttonLabel":"Subscribe","errorMessage":"Something went wrong, please try again.","consentFieldRequiredMessage":"This field is required","text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Sign up for Hotjar content straight to your inbox.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"successMessage":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Success! Thank you for subscribing.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"consentMessage":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"I have read and accept the conditions outlined in the ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/legal/policies/privacy/"},"content":[{"data":{},"marks":[],"value":"privacy policy","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},"footerColumn1LinksCollection":{"items":[{"linkTitle":"Tour the product","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"tour"}},{"linkTitle":"Heatmaps","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/heatmaps"}},{"linkTitle":"Recordings","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/recordings"}},{"linkTitle":"Feedback Button","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/feedback"}},{"linkTitle":"Surveys","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/surveys"}},{"linkTitle":"User interviews","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/engage"}}]},"footerColumn1SecondaryLinksCollection":{"items":[{"linkTitle":"Integrations","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"integrations"}},{"linkTitle":"Hotjar API","externalLink":"https://help.hotjar.com/hc/en-us/articles/12945616576919-What-Is-the-Hotjar-API-","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default"},{"linkTitle":"Funnels","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/funnels"}},{"linkTitle":"Dashboards","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/dashboard"}},{"linkTitle":"Highlights","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/highlights"}},{"linkTitle":"Trends","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/trends"}},{"linkTitle":"Survey templates","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"survey-templates"}}]},"footerColumn2LinksCollection":{"items":[{"linkTitle":"For marketing teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"marketing-teams"}},{"linkTitle":"For product teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-teams"}},{"linkTitle":"For product managers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-manager"}},{"linkTitle":"For product designers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-designer"}},{"linkTitle":"For researchers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"researcher-analyst"}},{"linkTitle":"Case studies","externalLink":"Case studies","rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"customers"}}]},"footerColumn3LinksCollection":{"items":[{"linkTitle":"Guides","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"guides"}},{"linkTitle":"Blog","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"blog"}},{"linkTitle":"Product Forge","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-forge"}},{"linkTitle":"Product updates","externalLink":"https://www.hotjar.com/updates/en","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},{"linkTitle":"Help center","externalLink":"https://help.hotjar.com/hc/en-us","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},{"linkTitle":"Website tracking","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"website-tracking"}},{"linkTitle":"GA glossary","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"google-analytics/glossary"}},{"linkTitle":"CRO","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"conversion-rate-optimization"}},{"linkTitle":"Performance reporting","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"performance-reporting"}},{"linkTitle":"Common website problems","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"website-problems"}},{"linkTitle":"Usability testing","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"usability-testing"}},{"linkTitle":"Ecommerce","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"ecommerce"}},{"linkTitle":"Behavior analytics","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"behavior-analytics"}},{"linkTitle":"Website analysis","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"website-analysis"}},{"linkTitle":"Web analytics ","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"web-analytics"}},{"linkTitle":"Web design","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"web-design"}},{"linkTitle":"UX design","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"ux-design"}},{"linkTitle":"UX research","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"ux-research/process"}},{"linkTitle":"NPS","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"net-promoter-score"}},{"linkTitle":"Customer journey map","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"customer-journey-map"}},{"linkTitle":"Product strategy","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"product-strategy"}},{"linkTitle":"Product research","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"product-research"}},{"linkTitle":"Product management 101","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"product-management-101"}},{"linkTitle":"Product management glossary","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"product-management-glossary"}},{"linkTitle":"SaaS startup tips","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"grow-your-saas-startup"}}]},"footerColumn4LinksCollection":{"items":[{"linkTitle":"About Us","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"about-us"}},{"linkTitle":"Careers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"careers"}},{"linkTitle":"Privacy","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"privacy"}},{"linkTitle":"Press","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"press"}}]},"footerColumn5LinksCollection":{"items":[{"linkTitle":"Legal overview","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"legal"}},{"linkTitle":"Compliance \u0026 security","externalLink":"https://help.hotjar.com/hc/en-us/categories/360003405813","internalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},{"linkTitle":"Terms of Service","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"legal/policies/terms-of-service"}},{"linkTitle":"Privacy Policy","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"legal/policies/privacy"}},{"linkTitle":"Acceptable use policy","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"legal/policies/acceptable-use"}},{"linkTitle":"Engage Tester Terms","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"engage-tester-terms"}}]},"footerBottomLinksCollection":{"items":[{"linkTitle":"Cookie Info","externalLink":"https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies","internalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},{"linkTitle":"Cookie Settings","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":"cookie-settings-link","internalLink":{"__typename":"PageWrapper","slug":"homepage"}},{"linkTitle":"Do Not Track","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"policies/do-not-track"}}]},"socialItemsCollection":{"items":[{"link":{"linkTitle":"Youtube link","externalLink":"https://www.youtube.com/channel/UC_B6JMm8IrO1JJxyx7hjR6A","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"Youtube","url":"https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg","width":24,"height":24}},{"link":{"linkTitle":"X Link","externalLink":"https://twitter.com/hotjar","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"X icon (svg)","url":"https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg","width":24,"height":24}},{"link":{"linkTitle":"Linkedin Link","externalLink":"https://mt.linkedin.com/company/hotjar","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"LinkedIn","url":"https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg","width":24,"height":24}},{"link":{"linkTitle":"Instagram","externalLink":"https://www.instagram.com/hotjar/","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default"},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg","width":24,"height":24}}]},"navigationSubmenusCollection":{"items":[{"name":"Products","link":null,"navigationItemsCollection":{"items":[{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"See all Hotjar has to offer","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product tour","icon":{"contentType":"image/svg+xml","description":"See all Hotjar has to offer","url":"https://images.ctfassets.net/lh3zuq09vnm2/1mcY2mB8771rpkc01WpaAC/c0803cf3d2f110c3251d6095400b2f7d/Rocket-ember.svg","width":16,"height":16},"link":{"linkTitle":"Product tour","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"tour"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Visualize user behaviour\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Heatmaps","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3fvft31gR35Q9BjAxVk4Zw/9f93e529be4989f97d5743844699cf2a/icon-heatmaps.svg","width":16,"height":16},"link":{"linkTitle":"Heatmaps","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/heatmaps"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Track user sentiment","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Feedback Button","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6hX51iaEPtQHWldsN5Fy3Y/3a66ea3c6ba95bad60f90d9c31113980/icon-incoming-feedback.svg","width":16,"height":16},"link":{"linkTitle":"Feedback Button","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/feedback"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"See what your users see","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Recordings","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/76fQfkmWFtHn8xYHEbbzA0/f17539a8253616c98a87062824619972/icon-recordings.svg","width":16,"height":16},"link":{"linkTitle":"Recordings","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/recordings"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Hear from your users","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Surveys","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5sO4egYUhUh5eBDtoPB4RS/3102e823999e1e700e876eef2fcb83af/icon-surveys.svg","width":16,"height":16},"link":{"linkTitle":"Surveys","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/surveys"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover dozens of integrations","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Integrations","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2OXb4DK3kqPZI9XZwKDmBR/aa08742d712d15824a5605c8fa8a86b2/icon-integrations.svg","width":16,"height":16},"link":{"linkTitle":"Integrations link","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"integrations"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Launch successful surveys faster","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Survey templates","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5kcQPD6YgY51U3d4ifrkii/5e412e881ace5932492c58c86030d41d/icon-survey-templates.svg","width":16,"height":16},"link":{"linkTitle":"Survey templates","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"survey-templates"}}}]},"menuBottomLinksCollection":{"items":[{"sys":{"id":"74wMYUgBgjK6K0oC9TYFL1"},"icon":null,"title":"See all features","highlighted":true,"link":{"linkTitle":"See all features","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"tour"}}},{"sys":{"id":"4jydgktL1ri5w6LSws4Nl7"},"icon":null,"title":"Explore interactive demo","highlighted":true,"link":{"linkTitle":"Explore interactive demo","externalLink":"https://insights.hotjar.com/login?demo","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":true,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default"}}]},"menuGroupsCollection":{"items":[{"sys":{"id":"7eMGmeE5p1D8J2pNulv0ah"},"label":"Observe","labelSideTag":null,"labelColor":["#FCFAE6","#FCFAE6"],"hideGroupLabelSeparator":null,"columnPlacement":"1","labelIcon":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/3stUYt1VNFyNbPgG6mO07Z/81059bc9adf9e093ba3b579b4b4e522c/observe.svg"},"menuLinksCollection":{"items":[{"sys":{"id":"4wNCYTap6EJTvpyhsj0iQj"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Visualize user behaviour\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Heatmaps","highlighted":null,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3fvft31gR35Q9BjAxVk4Zw/9f93e529be4989f97d5743844699cf2a/icon-heatmaps.svg","width":16,"height":16},"link":{"linkTitle":"Heatmaps","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/heatmaps"}}},{"sys":{"id":"2PTlZCoUCHnWG2ulYhb0p2"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"See what your users see","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Recordings","highlighted":null,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/76fQfkmWFtHn8xYHEbbzA0/f17539a8253616c98a87062824619972/icon-recordings.svg","width":16,"height":16},"link":{"linkTitle":"Recordings","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/recordings"}}}]}},{"sys":{"id":"2sW3LSPgYKhkM3UcJeZ88Y"},"label":"Ask","labelColor":["#E4DFF3","#E4DFF3"],"hideGroupLabelSeparator":null,"columnPlacement":"2","labelIcon":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/u4EIyL4iTgPTra09qgevR/1be9a432330dc8ea1d442383187ff6e3/question.svg"},"labelSideTag":{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"New AI features","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"iconDarkMode":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6WqeEgNOxqv5i4sbMpwPXl/d6238cb25dc58dfd8d153132a14ee186/Vector.svg","width":15,"height":15}},"menuLinksCollection":{"items":[{"sys":{"id":"7ec0RFcSAW8ZbMT6trPH1g"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Hear from your users","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Surveys","highlighted":null,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5sO4egYUhUh5eBDtoPB4RS/3102e823999e1e700e876eef2fcb83af/icon-surveys.svg","width":16,"height":16},"link":{"linkTitle":"Surveys","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/surveys"}}},{"sys":{"id":"5RnD8w2xTwnxfXOPaAFAFo"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Track user sentiment","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Feedback Button","highlighted":null,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6hX51iaEPtQHWldsN5Fy3Y/3a66ea3c6ba95bad60f90d9c31113980/icon-incoming-feedback.svg","width":16,"height":16},"link":{"linkTitle":"Feedback Button","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/feedback"}}}]}},{"sys":{"id":"5FdHwXHYg9U7KnjnYXU8zE"},"label":"Engage","labelSideTag":null,"labelColor":["#E2F8FB","#E2F8FB"],"hideGroupLabelSeparator":false,"columnPlacement":"3","labelIcon":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/CpgFNFGdSs0gxvHAowR94/8e26f650d443b7813aef5d394851372c/Engage-icon.svg"},"menuLinksCollection":{"items":[{"sys":{"id":"367SWlZNVAPdz9paFa8Rah"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Connect with users 1:1","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Interviews","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/1tzrifnsp2qsiduERv4Y6W/f225835ed99cf89c2428959be2287def/Ping-pong-user-panel.svg","width":24,"height":24},"link":{"linkTitle":"Engage","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/engage"}}},{"sys":{"id":"1sj5oBorsuS3DSqywIrBQ1"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Conduct research at scale","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"User Tests","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/29CydIT6Tzz0I2cEVJMM8o/3704475f1265262151cf4f0d8ee8f23c/team1px.svg","width":32,"height":33},"link":{"linkTitle":"Go to User Tests","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"product/user-tests"}}}]}},{"sys":{"id":"5bz1CO1dbPCp8Dv1ZzVha1"},"label":"Key Features","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"4","menuLinksCollection":{"items":[{"sys":{"id":"77cJnJvHL2XKQFh8TBe55L"},"text":null,"icon":null,"title":"Integrations","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Integrations","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"integrations"}}},{"sys":{"id":"6BONB5vePdz1j9w4s3sQMi"},"text":null,"icon":null,"title":"Funnels","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Funnels","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/funnels"}}},{"sys":{"id":"1w0Ops8ziYbE2ClVsyFIzS"},"text":null,"icon":null,"title":"AI for Surveys","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"AI for Surveys","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"product-ai-surveys"}}},{"sys":{"id":"6l1NqjHZta881gD1JPjiXd"},"text":null,"icon":null,"title":"Dashboards","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Dashboards","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/dashboard"}}},{"sys":{"id":"2vEIbkqmUwwKKgeGHmHRX3"},"text":null,"icon":null,"title":"Highlights","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Highlights","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/highlights"}}},{"sys":{"id":"1ylAFwNIraTi2JHZhd4qiH"},"text":null,"icon":null,"title":"Trends","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Trends","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/trends"}}}]}}]}},{"name":"Solutions ","link":null,"menuBottomLinksCollection":{"items":[]},"navigationItemsCollection":{"items":[{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Collaborate on user insights","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"For product teams","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2tNvAdB4QZnKkk8er4q3SY/00972c63148acdd80bba5deb1e3ca20d/Product_teams_.svg","width":16,"height":16},"link":{"linkTitle":"For product teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-teams"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build products users love","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"For product managers","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/rei0bZGIntzeRG0WxjqMU/6b4e13b31a6cb4c16cd0f64a694e4005/Vector.svg","width":16,"height":15},"link":{"linkTitle":"For product management","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-manager"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Create designs that resonate","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"For UX designers","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2zSp0IQk0E9iOi36cn8n4n/eb85b848d9853ec849a934feeca55f4e/icon-product-design.svg","width":16,"height":16},"link":{"linkTitle":"For UX design","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-designer"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover insights others miss","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"For researchers","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7cgrCG4MpaK39UueExbDYI/71315bdec4d36e36cf57a23195cc92a4/icon-research.svg","width":16,"height":16},"link":{"linkTitle":"For research","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"researcher-analyst"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Get inspired","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Case studies","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7bu3ttUQaMiusVYgmA5W0E/cb5706443bda65ea5dd0dd4c4ee73ca3/icon-case-studies.svg","width":16,"height":16},"link":{"linkTitle":"Case Studies","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"customers"}}}]},"menuGroupsCollection":{"items":[{"sys":{"id":"6HAgHqhiwMchgNOMqtHPYH"},"label":"Hotjar for","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"1","menuLinksCollection":{"items":[{"sys":{"id":"7672xTUbWPu7MEkEEBHaWr"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Convert with confidence","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Marketing teams","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/781JfBDcf9t0A3IscD6kDI/7635c8bf3c5f21c89688c1b3d47f7046/NEW_Marketing_Icon_Ember.svg","width":16,"height":16},"link":{"linkTitle":"For marketing teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"marketing-teams"}}},{"sys":{"id":"7IZEtE2So3peEtxJpHuWVN"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build a customer-centric culture","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product teams","highlighted":false,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/r711lbna0S0E0pzlDYwp3/98d0b2222df17ea331e1c431914ba9d8/product-teams-icon.svg","width":24,"height":24},"link":{"linkTitle":"Product Teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-teams"}}},{"sys":{"id":"4imPs6AVw9rQOMvZd2yaJu"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Companies of 100+","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Growing teams","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7uWcf9i4jnbEPUuWSnysKe/b4792bb15e0fe72170f73349067ce53b/Growing-teams-icon.svg","width":24,"height":24},"link":{"linkTitle":"For growing teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"growing-teams"}}}]}},{"sys":{"id":"5whjGC67ufpuMS5tN53Joq"},"label":null,"labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"2","menuLinksCollection":{"items":[{"sys":{"id":"b7E3HjeGBaEINPgY9P2ST"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build products users love","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product Managers","highlighted":false,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/rei0bZGIntzeRG0WxjqMU/6b4e13b31a6cb4c16cd0f64a694e4005/Vector.svg","width":16,"height":15},"link":{"linkTitle":"Product Managers","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-manager"}}},{"sys":{"id":"6cfXANHTA2Ozi9lYniVLbH"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Create designs that resonate","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"UX Designers","highlighted":false,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2zSp0IQk0E9iOi36cn8n4n/eb85b848d9853ec849a934feeca55f4e/icon-product-design.svg","width":16,"height":16},"link":{"linkTitle":"UX Designer","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-designer"}}},{"sys":{"id":"5UZYrBiKQgsktEgkPYhqay"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover insights others miss","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Researchers","highlighted":false,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7cgrCG4MpaK39UueExbDYI/71315bdec4d36e36cf57a23195cc92a4/icon-research.svg","width":16,"height":16},"link":{"linkTitle":"Product Researchers","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"researcher-analyst"}}}]}},{"sys":{"id":"2zjmj2pLeHNFITZmQYR8Pv"},"label":"Hotjar helps you","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"3","menuLinksCollection":{"items":[{"sys":{"id":"3X1TmtZdL2CyKoC4Zygtla"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Spot opportunities for optimization with visual user insights","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Improve your site or product","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/4SXGdxYyM7H7OoBPSLp10j/22967bb9aced3212610eb32dfcca54f3/lightbulb-menu-icon.svg","width":24,"height":24},"link":{"linkTitle":"Improve your site or product Menu Link","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"get-inspired"}}},{"sys":{"id":"oLvJTRdEZJOZsdAxaEATi"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Stop guessing what people want, hear from them directly","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Validate your ideas with user data","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2Iy5b0nKLGmDXJeiwwuYfi/ea7174dee9f0a9082a08bbbdd3709f4f/user-validate-menu-icon.svg","width":24,"height":24},"link":{"linkTitle":"Validate your ideas with user data Menu Link","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"reduce-assumptions"}}}]}},{"sys":{"id":"8Z7Bmasq99BbK6v7EtITZ"},"label":null,"labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"4","menuLinksCollection":{"items":[{"sys":{"id":"7JZSKPZ0RrI2s8X9Etcgm3"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build a case backed with real data, get everyone on the same page","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Get buy-in for your ideas","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7CGR3vuQS1YEVnhmvHTmU7/8141706b5b36a658fd4da066a293fbeb/approve-reject-menu-icon.svg","width":24,"height":24},"link":{"linkTitle":"Increase alignment","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"get-buy-in"}}},{"sys":{"id":"6YMI63495c2epd4Cdf9Kbq"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover bugs, broken flows and prioritize the right fixes","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Uncover UX issues, fast","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6Pg7YqZZNOdtjqoUb2MEEy/8c8b8a3067b9fc2886b83b5d405c7d76/impect-menu-icon.svg","width":24,"height":24},"link":{"linkTitle":"Spot UX Issues","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"spot-issues"}}}]}}]}},{"name":"Pricing","navigationItemsCollection":{"items":[]},"menuGroupsCollection":{"items":[]},"menuBottomLinksCollection":{"items":[]},"link":{"linkTitle":"Pricing","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"pricing"}}},{"name":"Case studies","navigationItemsCollection":{"items":[]},"menuGroupsCollection":{"items":[]},"menuBottomLinksCollection":{"items":[]},"link":{"linkTitle":"Case studies","externalLink":"Case studies","rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"customers"}}},{"name":"Resources","link":null,"menuBottomLinksCollection":{"items":[]},"navigationItemsCollection":{"items":[{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Get the most out of Hotjar","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Guides","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/29cHXX50MaQFbFbNuuEobF/ef757d222544a89e87e2c23642a499eb/icon-guides.svg","width":16,"height":16},"link":{"linkTitle":"Guides","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"guides"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"News, analysis, tips, and tutorials","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Blog","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6E1bW5je6USepU41R2psoP/025fc489632d42f5455f7253653477a9/Blog.svg","width":16,"height":16},"link":{"linkTitle":"Blog","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"blog"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Cutting-edge product insights ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product forge","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/69OiEBqKuuE9y84cHDYFYD/8fb8702f45048de7342abacc186e7f78/Product-forge.svg","width":16,"height":16},"link":{"linkTitle":"Product Forge Link","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-forge"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What’s new","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product updates","icon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/6WkKq86kztFCChLxHqxJ53/63ffc9f2001da8b5ad7292d53808278c/updates.svg","width":24,"height":24},"link":{"linkTitle":"Hotjar updates link","externalLink":"https://www.hotjar.com/updates/en","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Learn how to set up and use Hotjar","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Support","icon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/77BtJYrFoyCLErPB8o2dnA/4621264b773c3f9625ce987ece5bb4b6/Support.svg","width":16,"height":16},"link":{"linkTitle":"help.hotjar link","externalLink":"https://help.hotjar.com/hc/en-us","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Courses to help you flourish","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Hotjar learning","icon":{"contentType":"image/svg+xml","description":"Icon for the Play Button","url":"https://images.ctfassets.net/lh3zuq09vnm2/01sD7ikwsm8A9PzqXxeovt/d718ae8df27d248c66166bddf71aac42/Vector.svg","width":11,"height":14},"link":{"linkTitle":"Hotjar Learning","externalLink":"https://learning.hotjar.com/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null}}]},"menuGroupsCollection":{"items":[{"sys":{"id":"2Rxnay3yCIbpqPWRaALHDv"},"label":"Using Hotjar","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":false,"columnPlacement":"1","menuLinksCollection":{"items":[{"sys":{"id":"69kN0r9b1LYG0MJtg4HgTN"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Find the answers to any of your Hotjar questions","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Help center","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Support menu item","externalLink":"https://help.hotjar.com/hc/en-us","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/1wkZNcLult1ZunotG7R4mB/f719cf8e1e61c0077af2d1cab3a3697f/support-menu-icon.svg","width":24,"height":24}},{"sys":{"id":"vaFyO3DZaWV7e2wgJ9Eak"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Go from new user to super user with interactive courses","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Hotjar Learning","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Hotjar Learning","externalLink":"https://learning.hotjar.com/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"Icon for the Play Button","url":"https://images.ctfassets.net/lh3zuq09vnm2/01sD7ikwsm8A9PzqXxeovt/d718ae8df27d248c66166bddf71aac42/Vector.svg","width":11,"height":14}},{"sys":{"id":"3pnBnBeo1IIv0SZDUcqxKm"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover what’s new in Hotjar","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product updates","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Hotjar updates link","externalLink":"https://www.hotjar.com/updates/en","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/6WkKq86kztFCChLxHqxJ53/63ffc9f2001da8b5ad7292d53808278c/updates.svg","width":24,"height":24}}]}},{"sys":{"id":"2HwRZpkKf3OAHRZQj6KJll"},"label":"LEVELING UP","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":false,"columnPlacement":"2","menuLinksCollection":{"items":[{"sys":{"id":"5XC5NzpOUjl73nBwGe26Yx"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In-depth guides on UX, CRO, and the Hotjar tools","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Guides","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/29cHXX50MaQFbFbNuuEobF/ef757d222544a89e87e2c23642a499eb/icon-guides.svg","width":16,"height":16},"link":{"linkTitle":"Guides","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"guides"}}},{"sys":{"id":"4ribiagu9hdDG0r6Q4FUMT"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Stories on PX insights, plus our take on the world of work ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Blog","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6E1bW5je6USepU41R2psoP/025fc489632d42f5455f7253653477a9/Blog.svg","width":16,"height":16},"link":{"linkTitle":"Blog","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"blog"}}},{"sys":{"id":"6PjIvcw2DY3NHcAyG2n1MM"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A place for product teams to grow","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product Forge","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/69OiEBqKuuE9y84cHDYFYD/8fb8702f45048de7342abacc186e7f78/Product-forge.svg","width":16,"height":16},"link":{"linkTitle":"Product Forge Link","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-forge"}}}]}},{"sys":{"id":"1jrngw598sVg8pcdJfMuvJ"},"label":"More","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":false,"columnPlacement":"3","menuLinksCollection":{"items":[{"sys":{"id":"3nBJaEQuw1GGcbS2XRgret"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Browse through our 30+ ready-to-go templates","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Survey templates","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5kcQPD6YgY51U3d4ifrkii/5e412e881ace5932492c58c86030d41d/icon-survey-templates.svg","width":16,"height":16},"link":{"linkTitle":"Survey templates","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"survey-templates"}}},{"sys":{"id":"23shqQZGBoTemCcsGs3QBt"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Bitesized boosts for your online business","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Webinars","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5UwvxhVrMfPkFlhCCzahNG/e082b0c65c17eb01b7c7978dc57f9b85/Webina-icon.svg","width":24,"height":24},"link":{"linkTitle":"Webinars","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"webinars"}}}]}},{"sys":{"id":"6FtPecE0tka8r34E64Ix00"},"label":"Company","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":false,"columnPlacement":"4","menuLinksCollection":{"items":[{"sys":{"id":"1ICK8jOUSGZvvNaxtTP1LJ"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Who we are and what we do","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"About us","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3qWNbUV9OgVmvQ239eLBB5/fb934659e54eefeb1defb835e01728aa/icon-about-us.svg","width":16,"height":16},"link":{"linkTitle":"About Us","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"about-us"}}},{"sys":{"id":"10FawTHufWFQuFIfVZFqz8"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Join our team","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Careers","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/2VlR1cp2kOyuAqTevJOVVe/51b73081ac97b801e1a31d40b655ce2d/Careers.svg","width":24,"height":24},"link":{"linkTitle":"Careers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"careers"}}},{"sys":{"id":"6Ex3O6YE6SDOgcsDetk1Y5"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Let’s team up","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Partner Program","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/1Rr01isgC3ekIMAk5muTw1/e72604f01fe967ee00527c0d0400b090/rocketship_red.svg","width":16,"height":16},"link":{"linkTitle":"Partner Program","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"partners"}}}]}}]}}]}},"i18NStrings":[{"id":"8a51f5f2-93ba-46e1-aef4-bca4051ec7f1","key":"back-to-blog","value":"Back to blog"},{"id":"bc554d10-3cb0-4a7f-a1a2-af761c2de22a","key":"author","value":"Author"},{"id":"444846d3-0f65-4b94-a126-b041fe2e4ca2","key":"blog-articles","value":"Blog Articles"},{"id":"a20c2c0d-3a26-4589-a755-9735ae8d2616","key":"survey-templates","value":"Survey Templates"},{"id":"ed9464d9-965a-4ee9-b0bc-0292361fc64a","key":"product-forge","value":"Product Forge"},{"id":"a2ea834f-b5e6-42a3-9bbc-bed87999b0ec","key":"on-this-page","value":"On this page"},{"id":"81c6e121-14c7-4b78-b30e-a74d511f8cf4","key":"all-guides","value":"All guides"},{"id":"8cdfa819-21e0-4109-97b4-3bcb45cc4544","key":"previous-chapter","value":"Previous chapter"},{"id":"826165dd-5aae-42ec-b1b5-0c3155997978","key":"next-chapter","value":"Next chapter"},{"id":"183e832f-4f52-4573-a796-48e6497db24c","key":"default-search-input-placeholder","value":"I want to read about..."},{"id":"33dd6685-d057-487c-9152-7b684f527843","key":"filters-title-label","value":"Filters"},{"id":"58c3b612-e819-47e5-a4b8-2b0543355e6a","key":"search-title-label","value":"Search"},{"id":"8bd929c9-e33b-42a7-91fa-859112e11cdf","key":"integrations-search-input-placeholder","value":"Search for an integration..."},{"id":"616d110b-ee8f-4d83-a188-a0d70a09dfaf","key":"show-less","value":"Show less"},{"id":"2847bcfb-b7ad-410e-b914-c67a01a2fb74","key":"show-more","value":"Show more"},{"id":"e8df84a4-d772-4468-9827-a09ee9caa7f6","key":"latest-articles","value":"Latest articles"},{"id":"ca335a69-8615-4d0e-9e58-2b5a6a23df84","key":"load-more-articles","value":"Load more articles"},{"id":"e8c02eff-745b-4747-aed2-9826f67d60e7","key":"learn-case-studies","value":"Learn / Case Studies"},{"id":"bf5a53b4-cc88-4b3e-b89b-24206721daf3","key":"filter-industry","value":"Industry"},{"id":"3477ce33-3d7b-4950-9a21-c376e7c00958","key":"filter-usecase","value":"Use case"},{"id":"6b85bf2f-cb80-4d82-a7b0-66c0d1e6e17a","key":"filter-role","value":"Role"},{"id":"591fc617-a2cc-4a85-9e9c-ed4856077301","key":"from","value":"From"},{"id":"e3a272f6-bb51-4f75-810a-541f7bcb134f","key":"no-results-heading","value":"Sorry but there are no matching results"},{"id":"c8a2d8b9-830d-454a-89a0-25a6bed87b89","key":"no-results-text","value":"Try searching something else."},{"id":"71786999-27f9-4630-a08d-fc6dd6fdb027","key":"dropdown-label-all","value":"All"},{"id":"46f679da-405c-4aef-8521-641b382f9b9e","key":"integration-tab-keybenefits","value":"Key benefits"},{"id":"d9475ec9-4556-4d38-8db4-2bba9c0e066b","key":"integration-tab-usecases","value":"Use cases"},{"id":"bbb00323-fcc0-4ec1-8e09-d6ae637548ed","key":"integration-tab-configuration","value":"Configuration"},{"id":"8b737e68-c337-4f49-912f-2ae48f0e3046","key":"integration-tab-faqs","value":"FAQs"},{"id":"347895d1-972b-4993-a374-2385d8fb706a","key":"legalhero-backto-overview","value":"Back to legal overview"},{"id":"6f907723-90b7-4fb2-b714-14c18733ba70","key":"legalhero-language-label","value":"Language"},{"id":"8e56b65c-d9fe-462a-9410-50dafed2b610","key":"latest-survey-templates","value":"Latest survey templates"},{"id":"9f15ef11-ed28-496d-9412-00980aca28da","key":"legalhero-language-selector-english","value":"English"},{"id":"609c4364-2caa-468a-a328-003a1a2be2a6","key":"legalhero-language-selector-german","value":"German"},{"id":"eb0ee6d1-52fd-447e-b112-c97e25bff13d","key":"breadcrumb-section-guides","value":"Guides"},{"id":"50e91ce8-7f05-48d0-8517-68fff2e39bcb","key":"breadcrumb-section-blog","value":"Blog"},{"id":"f2459538-e01f-4418-8707-daa50ed702d5","key":"breadcrumb-section-product-forge","value":"Product Forge"},{"id":"4891ee2d-7188-4a2d-9673-600d41c868b3","key":"breadcrumb-section-survey-templates","value":"Survey Templates"},{"id":"41c904f6-6a2a-4033-8bbe-515eabfe32b2","key":"breadcrumb-section-case-studies","value":"Case Studies"},{"id":"014840a0-1fd9-4f58-9784-24d8cc73470c","key":"breadcrumb-title-article","value":"Article"},{"id":"7ed24155-ca28-4faa-84f3-2abebd5ed25e","key":"breadcrumb-title-survey-template","value":"Survey Template"},{"id":"a19fd2c8-ead7-4912-a6d9-670fa26e877e","key":"breadcrumb-back-to-guides","value":"Back to guides"},{"id":"48f1b4ae-ab05-429f-91c0-23c5ea5dfce1","key":"breadcrumb-back-to-blog","value":"Back to blog"},{"id":"39f59daf-21fe-4f78-ad64-3af016d2f704","key":"breadcrumb-back-to-product-forge","value":"Back to product forge"},{"id":"05d47d84-985d-4124-867b-ad924993c04b","key":"breadcrumb-back-to-survey-templates","value":"Back to survey templates"},{"id":"f199aa16-4a23-48e9-99d1-81ffc110ab39","key":"breadcrumb-back-to-case-studies","value":"Back to case studies"},{"id":"554a2636-e46e-4054-a8c0-f6f9c22849bb","key":"learn","value":"Learn"},{"id":"ac8ba707-d861-49ad-afc2-c0a4b02e0efd","key":"last-updated","value":"Last updated"},{"id":"ac96d74a-73d6-4278-a493-4777ee89240a","key":"features-used","value":"Features used"},{"id":"2b42b444-2270-4df3-b872-77f57a905da6","key":"share","value":"Share"},{"id":"d482828c-2157-4e40-bd0f-b5dc35615649","key":"facebook","value":"Facebook"},{"id":"d57495f7-4d2d-4fd9-8873-a47694805380","key":"twitter","value":"Twitter"},{"id":"6bd73532-4fbd-4bcd-a6b5-0b21d4933edd","key":"linkedin","value":"LinkedIn"},{"id":"065a1537-9048-49a3-bde2-04c2f55dfbfe","key":"copy-link","value":"Copy link"},{"id":"76c47366-70d6-469b-9afe-0934443c47bb","key":"darkmode-switch-label-light","value":"Switch to light mode"},{"id":"373416de-e774-4be9-8502-a40c0a4c4330","key":"darkmode-switch-label-dark","value":"Switch to dark mode"},{"id":"e12b099a-34ce-45c5-9709-ef9164865b0f","key":"careers-jobs-label","value":"We're hiring"},{"id":"6f128ace-b071-464d-8534-63f75e46382f","key":"careers-jobs-title","value":"Current job openings"},{"id":"8b3baeaa-63bd-49aa-a1f0-0919cd2dae61","key":"lets-talk","value":"Let's talk"},{"id":"772d7e65-ccfc-42be-ac02-34385ab49fbb","key":"missing-translation-info","value":"Sorry, we cannot display this page in your preferred language at the moment."},{"id":"64dfafdb-ffa7-43d8-96c9-6d2a3c872d10","key":"locale-selector-tooltip","value":"Language"},{"id":"03e38272-93f4-4154-a1b0-5f17300deaf0","key":"load-more-guides","value":"Load more guides"},{"id":"e88cd33d-fb98-4f68-bfd7-493d1c93e3b7","key":"breadcrumb-back-to-webinars","value":"Back to webinars"},{"id":"e343f507-be08-4a20-bfaf-6162fa063d70","key":"breadcrumb-section-webinar","value":"Webinars"},{"id":"ad46a1ea-9eeb-49c4-a674-e2223b80450a","key":"ask-accordion-section-label","value":"New AI features"},{"id":"a6d2070e-fa86-490e-aa14-2dd5095f9929","key":"coming-soon","value":"Coming soon"},{"id":"d3541b61-e8b1-455f-8085-06a79a44e332","key":"menu-toggle-sr-label","value":"Toggle navigation menu"},{"id":"43cf3df3-5b6a-4895-9135-4b34c39688b5","key":"close-banner-sr-label","value":"Close banner"},{"id":"bd1918de-efac-4c80-aac7-0f4c08131c72","key":"breadcrumb-back-to-integrations","value":"Back to Integrations"},{"id":"eabc8e6a-0988-43b2-bc9e-569c1b82913d","key":"reading-time","value":"Reading time"},{"id":"10f16f4f-16c0-42b0-8a42-1a6dde8380a9","key":"reading-time-unit","value":"min"},{"id":"fd5624dd-f9ba-4d80-b6ab-aedc897c6323","key":"link-copied","value":"Link copied!"},{"id":"299446fc-7983-4dc8-a92e-8ada5b0c87e5","key":"breadcrumb-back-to-partner-directory","value":"Back to partner directory"},{"id":"1c5b0e02-b50e-4bce-95eb-ddb860335c74","key":"partner-about-heading","value":"About:"},{"id":"8bfa702c-4256-4171-a5d9-4f3c6bcc4104","key":"partner-services-heading","value":"Services:"},{"id":"0cf8e4c7-d5f9-4290-8df9-675b107d513d","key":"partner-regions-heading","value":"Regions:"},{"id":"20c006dc-f774-436b-83a0-7dbd785833f8","key":"partner-languages-heading","value":"Languages:"},{"id":"3c39ed4c-fe5b-4b39-8b8d-7b9d81616a57","key":"partner-platforms-heading","value":"Platforms supported:"},{"id":"6b684f69-2e0b-4a97-b1b2-8a0c08e05f7f","key":"partner-budget-heading","value":"Budget:"},{"id":"c1dcbf1b-31f2-404b-b1f6-dc5a676ebc2d","key":"partner-headquarters-heading","value":"Headquarters location:"},{"id":"7a80c5e6-6cf4-49a7-bd6c-c52a81081d76","key":"partner-start-date-heading","value":"Partner since:"},{"id":"eaf82fcc-3db6-4285-aebc-408d904b5b0d","key":"partner-website-button","value":"Visit website"},{"id":"b881556f-548b-4291-b1be-22d2a1937242","key":"loading","value":"Loading..."},{"id":"9cd85755-5479-4815-a89a-bb3d0d4ecadf","key":"results","value":"Results"},{"id":"545fdba1-2a3a-4e4c-9755-d46299dfba57","key":"language","value":"Language"},{"id":"7f148947-c8b6-45cf-ac24-d852c2259ddb","key":"service","value":"Service"},{"id":"00527409-4fc8-4504-a0f7-163a499e0ca4","key":"location","value":"Location"},{"id":"f3edc9a7-030e-4723-b088-eb576ac778d8","key":"careers-no-jobs-openings","value":"There are currently no job openings."},{"id":"af346631-2908-4108-a2af-9c9c63d29f47","key":"premier-partner","value":"Premier Partner"},{"id":"ad298fc6-28da-4562-81dd-15e071818e36","key":"custom-bundles.get-started-cta","value":"Get started"},{"id":"8e4a6f12-174e-47f8-9f06-56884ee9deee","key":"custom-bundles.book-call-cta","value":"Book a call"},{"id":"cb873975-d0e2-49a7-aae4-ca78a7eb1585","key":"custom-bundles.lets-talk","value":"Let's talk"},{"id":"f13caf47-2cb2-4ef4-93bb-d07718099bf1","key":"custom-bundles.billed-annually","value":"Billed annually"},{"id":"5f0af0ed-37a1-49b6-a945-abe771212886","key":"custom-bundles.observe-summary-allowances","value":"Includes {{allowances}} daily sessions"},{"id":"73ac3456-3962-4b33-817e-ed5befff2360","key":"custom-bundles.ask-summary-allowances","value":"Includes {{allowances}} monthly responses"},{"id":"0821e0c3-15d4-4e7a-84fc-6635cf9465f2","key":"custom-bundles.engage-summary-allowances","value":"Includes {{allowances}} yearly interviews"},{"id":"e60a835e-f9c3-4ad7-8032-5c1095d6aca4","key":"custom-bundles.yearly-discount-text","value":"yearly discount applied"},{"id":"0719ca5b-95a4-41af-b921-d8b836a01eb7","key":"custom-bundles.bundle-discount-text","value":"on lowest selected plan"},{"id":"2401b41a-b520-4709-9e7b-c28f59bdc015","key":"custom-bundles.bundle-discount-suggestion-text","value":"Choose 2 paid plans and get"},{"id":"1811513d-e844-4aa0-a260-0a48f428287d","key":"custom-bundles.time-period-free","value":"forever"},{"id":"07724ab4-989f-471e-96e9-03890df56f6c","key":"custom-bundles.time-period-monthly","value":"month"},{"id":"3f96dc7c-54f1-4957-9a83-1e7d11baecec","key":"custom-bundles.observe-allowance-caption","value":"daily sessions"},{"id":"ba0a8fe6-5de3-4e22-bfe3-91ed402aa79c","key":"custom-bundles.ask-allowance-caption","value":"monthly responses"},{"id":"121d1d59-3269-4363-92df-4056bcd36720","key":"custom-bundles.engage-allowance-caption","value":"yearly interviews"},{"id":"0ef25bf0-34f6-4a0a-a2b0-a7cd5d24b0e4","key":"custom-bundles.plan-summary","value":"{{planName}} plan | {{allowanceValue}} {{allowanceCaption}}"},{"id":"cb6bd45d-1343-4e07-9146-5e5c87ecdbb3","key":"custom-bundles.product-collapse-button","value":"Edit plan"},{"id":"33854ad9-4a61-4432-be72-ff738e2bd9e2","key":"custom-bundles.discount-label","value":"{{value}}% OFF"},{"id":"957884d0-243e-4650-b918-c2b4e02f3d9d","key":"custom-bundles.compare-features","value":"Compare all features"},{"id":"a1988ddf-206e-471c-8ffe-2a9148778ee7","key":"custom-bundles.bundle-discount-dynamic-suggestion-text","value":"Add an {{product}} paid plan to get"},{"id":"93d8170a-e088-4e28-b2df-a58c4add6109","key":"custom-bundles.features-toggle-btn","value":"What’s included"},{"id":"082d3a52-f99e-4444-a1d5-e831bdc6abc5","key":"custom-bundles.product-collapse-button-expanded","value":"I’m done editing"},{"id":"3ae34bb2-4829-41a5-b340-22d8833c4a42","key":"custom-bundles.discounts-applied","value":"Discounts applied"},{"id":"79428ad7-3e4a-4c44-8c44-c572d82267e9","key":"custom-bundles.allowance-bubbles-caption","value":"How many {{label}} do you need?"},{"id":"c84071da-4a19-411b-9b6c-4e47c02bccd8","key":"custom-bundles.anchor-1.title","value":"Get started quickly"},{"id":"5a9632e4-a897-4984-98f3-0901e399ac81","key":"custom-bundles.anchor-1.subtitle","value":"Waste no time, start now with Observe"},{"id":"2dbc6ca7-d051-4839-85fd-4f5e7da854f4","key":"custom-bundles.anchor-2.title","value":"Build your own bundle"},{"id":"2a4377d3-f604-487c-a235-ad00106b497e","key":"custom-bundles.anchor-2.subtitle","value":"Choose your own plans and products"},{"id":"117bcb61-9c25-4044-ac21-de22bf8765f8","key":"allowanceValue","value":"monthly sessions"},{"id":"86349361-0d1c-40b8-9cf9-9ae663364f06","key":"custom-bundles.voc-allowance-caption","value":"monthly responses"},{"id":"a424ff38-9be7-42ec-820c-030e45a6526e","key":"custom-bundles.plan-summary-multi-allowance","value":"{{planName}} plan | {{allowance}}"},{"id":"b31d57f9-d633-4525-a33f-5aec29e1ea30","key":"custom-bundles.allowance-type-monthly-sessions","value":"{{value}} monthly sessions"},{"id":"ab805d8b-8317-4b4a-a0f0-9275a5797afd","key":"custom-bundles.allowance-type-replays","value":"{{value}} replays"},{"id":"24635136-9516-4e98-994f-c497b3c7183a","key":"custom-bundles.pricing-summary-title","value":"Cost summary"},{"id":"a746577c-a5ca-43cd-8997-520925fbda56","key":"custom-bundles.cost-summary-plan","value":"{{planName}} plan"},{"id":"3c181314-1e50-4349-a61c-a472f2d9708b","key":"custom-bundles.from","value":"From"},{"id":"eeaaaa1e-6233-4e26-989c-d9b99d5f72d4","key":"custom-bundles.allowance-type-responses","value":"{{value}} responses"},{"id":"02d9ae9d-2c97-40c0-ac47-6cb7959b64e3","key":"custom-bundles.allowance-type-interview-test-users","value":"{{value}} user tests / interviews"},{"id":"300260f8-3489-490c-938d-323e771a0b0e","key":"custom-bundles.allowance-type-yearly-responses","value":"Starting from {{value}} yearly responses"},{"id":"cccf5f0d-0b38-42af-834e-5f155b5c3033","key":"custom-bundles.allowance-type-monthly-responses","value":"{{value}} monthly responses"},{"id":"2fc6772b-d505-43b3-875d-27c2bfbe1fc8","key":"custom-bundles.dxa-allowance-caption","value":"monthly sessions"},{"id":"d8c34003-7c4f-4090-8aab-8bfcf2d7da4d","key":"custom-bundles.voc-allowance-caption","value":"monthly responses"},{"id":"4631b0ce-90b9-40ff-9c12-2674ed40bbed","key":"custom-bundles.allowance-name-monthly-sessions","value":"monthly sessions"},{"id":"2c90602c-c360-433e-add3-704a9c2f7840","key":"custom-bundles.allowance-name-replays","value":"replays"},{"id":"9497173e-600a-4169-a6d3-3879234c72d5","key":"custom-bundles.allowance-name-monthly-responses","value":"monthly responses"},{"id":"fc0a89b4-7647-425d-8852-f8e8dd50841e","key":"custom-bundles.monthly-sessions-popover-title","value":"What are monthly sessions?"},{"id":"9f15fb35-6251-4f42-b3ba-e19d0b198b18","key":"custom-bundles.monthly-sessions-popover-description","value":"A session is a visitor's full journey across every page (or screen). It’s captured and analyzed on heatmaps, funnels, and more. This is the amount of sessions you get per month for your entire account (and all sites)."},{"id":"ef78677c-8e08-47f0-9dbd-74a1a5665773","key":"custom-bundles.replays-popover-title","value":"What are replays?"},{"id":"05b88ab3-6df7-4148-8ffe-7bb7c3592519","key":"custom-bundles.replays-popover-description","value":"Replays or Session Replay allows you to watch how users interact with your site, such as where they click, hover, swipe, and see potential issues. It’s a fixed amount per month—it can’t be increased."},{"id":"12ec2fd1-47d1-48f7-a66b-2fe6656fe863","key":"custom-bundles.allowance-with-prefix","value":"with"},{"id":"7574796f-56b6-424b-8977-9d9c28cd939f","key":"custom-bundles.allowance-type-starting-monthly-sessions","value":"Starting from {{value}} monthly responses"},{"id":"6da59e06-cda7-4302-b1b4-fbee61cbd8e7","key":"custom-bundles.allowance-with-talk-to","value":"For more than {{value}}, talk to our team"}],"key":["web-design"],"pageContext":"hj","preview":false,"AJS_ANONYMOUS_ID":"d322423a-cf9e-4eac-aaab-c50b7100799b","geolocation":{"country":"Singapore","city":null},"device_os":"unknown","device_type":"desktop","hideLanguageBanner":false,"locale":"en","slugsPerLocale":{"de":"web-design","en":"web-design","es":"diseno-web","fr":"web-design","pt-BR":"web-design"}},"__N_SSP":true},"page":"/[...slug]","query":{"slug":["web-design"]},"buildId":"qdaO9rwCHn3MQSL8_DYAm","isFallback":false,"gssp":true,"locale":"en","locales":["en","de","de-CH","fr","pt-BR","es","it","ja"],"defaultLocale":"en","scriptLoader":[]}</script><script type="text/javascript"> function growsumoInit() { /* if partner and user session keys available - set cookies for 3 months as PartnerStack does */ if (growsumo.data.partner_key && growsumo.data.xid) { document.cookie = "gsxid=" + growsumo.data.xid + "; domain=.hotjar.com; max-age=" + 3*30*24*3600 + ";"; document.cookie = "growSumoPartnerKey=" + growsumo.data.partner_key + "; domain=.hotjar.com; max-age=" + 3*30*24*3600 + ";"; } } </script><script type="text/javascript">(function(){var gs = document.createElement('script');gs.src = 'https://js.partnerstack.com/v1/';gs.type = 'text/javascript';gs.async = 'true';gs.onload = gs.onreadystatechange = function() {var rs = this.readyState;if (rs && rs != 'complete' && rs != 'loaded') return;try {growsumo._initialize('pk_HDCuSpqCvRchgZRqaqZIpVPfPv3cAKMj'); if (typeof(growsumoInit) === 'function') {growsumoInit();}} catch (e) {}};var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(gs, s);})();</script><script data-ot-ignore="true" type="text/javascript" src="/persistUtmParams.js" class="optanon-category-C0001" async=""></script><script class="optanon-category-C0004" type="text/plain" async="" src="https://unpkg.com/@optimizely/optimizely-sdk@4.7.0/dist/optimizely.browser.umd.min.js"></script><script class="optanon-category-C0004" type="text/plain" async="" src="https://cdn.optimizely.com/datafiles/HgHVKrf9ZD2dsZYVFb9JnD.json/tag.js"></script><script type="application/javascript">window.ANONYMOUS_SEGMENT_ID = 'd322423a-cf9e-4eac-aaab-c50b7100799b';</script><script type="text/javascript" src="/ensureSegmentId.js"></script><script type="text/plain" class="optanon-category-C0004">generateAnonymousUserId();</script><script type="text/plain" class="optanon-category-C0004"> !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(t){return function(){if(window.analytics.initialized)return window.analytics[t].apply(window.analytics,arguments);var e=Array.prototype.slice.call(arguments);e.unshift(t);analytics.push(e);return analytics}};for(var t=0;t<analytics.methods.length;t++){var key=analytics.methods[t];analytics[key]=analytics.factory(key)}analytics.load=function(key,t){var e=document.createElement("script");e.type="text/javascript";e.async=!0;e.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var i=document.getElementsByTagName("script")[0];i.parentNode.insertBefore(e,i);analytics._loadOptions=t};analytics._writeKey="g8Y7cpfGC4EhnMZjwbdsW57ZJNJ5GOr1";;analytics.SNIPPET_VERSION="4.16.0"; }}(); window.analytics.load("g8Y7cpfGC4EhnMZjwbdsW57ZJNJ5GOr1") window.analytics.setAnonymousId(window.ANONYMOUS_SEGMENT_ID); window.getDefaultSegmentContext = () =>({ context: { ip: '0.0.0.0', locale: 'en', location: { country: 'Singapore', city: 'null', }, }, }); window.getDefaultSegmentProperties = () => ({ logged_in: document.cookie.lastIndexOf('XDOMAIN-LOGGED-IN') > -1, locale: 'en', geo_country: 'Singapore', geo_city: 'null', ...{"device_type":"desktop"}, }); window.analytics.ready(function () { (window.segmentEventsQueue || []).forEach((event) => { window.analytics[event.method](event.args[0], {...window.getDefaultSegmentProperties(), ...event.args[1]}, window.getDefaultSegmentContext()); }); window.segmentEventsQueue = []; window.analytics.page(undefined, window.getDefaultSegmentProperties(), window.getDefaultSegmentContext()); window.postMessage('analyticsLoaded', '*'); }); </script><script type="text/plain" class="optanon-category-C0004"> window.hj=window.hj||function(){(hj.q=hj.q||[]).push(arguments)}; window.hj('identify', null, { 'geo_country': 'Singapore' }); </script></body></html>