Local SEO: The Definitive Guide to Improve Your Local Search Rankings

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<main id="main-content" class="wl"> <div class="l-heading 1 m-bot-60" style="color: #fff; background-color:#39AF03 ; background-image: url('https://www.searchenginejournal.com/wp-content/uploads/2022/03/loop-1-623de691aa8d1-sej-scaled.jpg')"> <div class="container l-top-container"> <div class="row"> <div class="l-top-col col-md"> <div class="l-head-logo"> <img width="134" height="30" src="https://www.searchenginejournal.com/wp-content/themes/sej14/images-new/web-ebook/foot-logo-1x.png" srcset="https://www.searchenginejournal.com/wp-content/themes/sej14/images-new/web-ebook/foot-logo-2x.png 2x" alt="SEJ" /> </div> <h1 class="l-head no-margin">Local SEO: The Definitive Guide to Improve Your Local Search Rankings</h1> <span class="l-view-link"> <a class="l-view-icon dwn-anchor-btn" data-action="Web: Read Now" href="#readnow">Read Now</a> <a class="l-view-icon dwn-anchor-btn" data-action="Web: Download" href="#download-ebook">Download</a> </span> </div> <div class="l-top-col col-md 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Will they pick you out of all the local businesses that offer the same products and services?</p> <p>Search Engine Journal’s ebook, A Guide to Local SEO, tackles what you need to know about optimizing for local search.</p> <p>Local search engine optimization requires a strategic and targeted approach that is distinct from <a href="https://www.searchenginejournal.com/seo/">general SEO</a>.</p> <p>Brick-and-mortar businesses wanting to win against competitors should make sure all the local signals across Google’s local search landscape are consistent and correct.</p> <p>We created this comprehensive guide to help local SEO professionals gain a better understanding of today’s local search landscape.</p> <h2 style="text-align: center;">Read A Guide to Local SEO to learn:</h2> <ul> <li>Top local ranking signals you need to know and why.</li> <li>How to build a winning local SEO strategy.</li> <li>Tips for analyzing local search competition.</li> <li>Why and how NAP information and user experience affect local SEO.</li> <li>How and where to find the best local link building opportunities.</li> <li>Why reviews and star ratings matter – and how to use them.</li> <li>How to completely optimize your GBP listing.</li> <li>The attributes you need for an effective GBP listing.</li> <li>Local SEO and listing management tools that save you time and improve performance.</li> <li>And a lot more.</li> </ul> <p>If you want to have a solid foundation on local search engine optimization, make sure to read SEJ’s A Guide to Local SEO.</p> <script> window.s_has_faq_section = 1;</script> <div class="sej-sfaq sej-sfaq-list"> <h2 id="article-faq" class="sej-sfaq-title">FAQ</h2> <div class="qa"> <h3 id="article-faq-1" class="sej-sfaq-title-sub">What is local SEO?</h3> <p>Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.</p> <p>Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.</p> </div> <div class="qa"> <h3 id="article-faq-2" class="sej-sfaq-title-sub">SEO vs Local SEO</h3> <p>SEO is the process of optimizing a website to achieve higher rankings in search engine results pages (SERP) for a specific set of keywords or phrases. It generally targets a global or national audience and aims to attract users from all over the world or a larger region. Local SEO, on the other hand, is a process to improve search rankings for local search queries specific to a particular geographic area or region.</p> </div> <div class="qa"> <h3 id="article-faq-3" class="sej-sfaq-title-sub">Why is local SEO important?</h3> <p>Optimizing for local search is important, especially for brick-and-mortar businesses serving specific towns, cities, regions, and even states.</p> <p>When done right, local SEO allows people to find information about your business quickly and easily, putting them one step closer to a transaction.</p> </div> </div> </article> </div> </div> </div> <div id="download-ebook" class="l-footer m-top-0 dtable wl b-lazy " data-src="https://www.searchenginejournal.com/wp-content/uploads/2022/03/loop-2-623de699e449a-sej-scaled.jpg"> <div class="dtcell v-middle"> <div class="container l-foot-container"> <div class="row dtable"> <div class="col-sm-7 dtcell v-middle no-float prelative"> <span class="l-foot-logo"> <img width="155" height="35" class="b-lazy" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20155%2035%22%3E%3C/svg%3E" data-src="https://www.searchenginejournal.com/wp-content/themes/sej14/images-new/web-ebook/foot-logo-black-1x.png" data-src2="https://www.searchenginejournal.com/wp-content/themes/sej14/images-new/web-ebook/foot-logo-black-2x.png" alt="SEJ" /> </span> <div data-region="na1" data-portalid="45875037" data-formid="bf0ae5ec-5680-4d7f-90bc-c5680022b65a" class="hbsp-ebook-download-form" data-target=".hbsp-ebook-download-form" data-hs-forms-root="true"></div> </div> <div class="col-sm-5 dtcell v-middle no-float text-center rimage"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/03/local-seo-1x-623de683a675f-sej.webp 1x, https://www.searchenginejournal.com/wp-content/uploads/2022/03/local-seo-2x-623de68b35ddd-sej.webp 1.5x"/> <img src="https://www.searchenginejournal.com/wp-content/uploads/2022/03/local-seo-1x-623de683a675f-sej.png" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/03/local-seo-2x-623de68b35ddd-sej.png 1.5x" width="500" height="710" loading="lazy" alt="Local SEO: The Definitive Guide to Improve Your Local Search Rankings" /> </picture> </div> </div> </div> </div> </div> <div class="container text-center m-bot-40 m-top-40"> <div class="row"> <div class="col-xs-12 text-center"> <h2 class="section-ltitle">Latest Articles On Local SEO</h2> </div> </div> <div class="row ch-row-center "> <div class="col-md-4 ch-border ch-col"> <ul class="ch-list"> <li><strong class="list-number">1.</strong> <a href="https://www.searchenginejournal.com/google-rolls-out-ai-powered-in-store-shopping-tools/533044/">Google Rolls Out AI-Powered In-Store Shopping Tools</a></li> <li><strong class="list-number">2.</strong> <a href="https://www.searchenginejournal.com/google-maps-launches-product-search-steps-for-retailers/532696/">Google Maps Launches Product Search: Steps For Retailers</a></li> <li><strong class="list-number">3.</strong> <a href="https://www.searchenginejournal.com/online-review-statistics/329701/">18 Online Review Statistics Every Marketer Should Know</a></li> <li><strong class="list-number">4.</strong> <a href="https://www.searchenginejournal.com/new-study-finds-that-review-requests-should-be-treated-like-customer-service/527158/">New Study Finds That Review Requests Should Be Treated Like Customer Service</a></li> </ul> </div> <div class="col-md-4 ch-border ch-col"> <ul class="ch-list"> <li><strong class="list-number">5.</strong> <a href="https://www.searchenginejournal.com/google-business-profile-video-verification/462489/">Google Business Profile Video Verification Best Practices</a></li> <li><strong class="list-number">6.</strong> <a href="https://www.searchenginejournal.com/yelp-sues-google-over-local-search-dominance/525687/">Yelp Sues Google Over Local Search Dominance</a></li> <li><strong class="list-number">7.</strong> <a href="https://www.searchenginejournal.com/utilizing-local-influencers-for-digital-marketing-success/522895/">Utilizing Local Influencers For Digital Marketing Success</a></li> <li><strong class="list-number">8.</strong> <a href="https://www.searchenginejournal.com/organic-vs-paid-search-and-social-media-a-guide-for-local-business-owners/517416/">Organic Vs. 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