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class="Header_dropdownMobile__2HG56 Header_dropdownMenu__tb39y Header_dNone__229ly " style="border-color:#757575;border-radius:0px;border-width:1px;border-style:solid;background-color:#ffffff"><div class="Header_mobileContentContainer__hg4sM"><div class="Header_dropdownMenuFont__B1UBq Header_mobileLinksContainer__kCaa7"><div><h5 class="Header_mobileDropdownTitle__lwp9z ">About</h5></div><div><h5 class="Header_mobileDropdownTitle__lwp9z ">Advocacy</h5></div><div><h5 class="Header_mobileDropdownTitle__lwp9z ">Events</h5></div><div><h5 class="Header_mobileDropdownTitle__lwp9z ">Research & Insights</h5></div><div><h5 class="Header_mobileDropdownTitle__lwp9z ">Resources</h5></div><div><h5 class="Header_mobileDropdownTitle__lwp9z ">News & Media</h5></div></div><hr class="Header_w100__LXdNC"/><div class="Header_dropdownMenuFont__B1UBq Header_mobileLinksContainer__kCaa7 Header_mobileFont__I8HUK"><a data-testid="custom-link" target="" href="/about-us"><div data-testid="rich-text" 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style="text-align:start;border-radius:20px;position:relative;overflow:hidden"><div class="TitleBanner_backgroundContainer__RAJhS" style="background-image:url("https://nrf.com/api/asset/storyblok?request=N%2B%2F7JakwTmRdXgO1M5JNccciY4zjwZLUxiizhnndwDjSGmkYPvn7yTnfNP1ImeQYegKzx0hCtQbsh3Q5M1oo3TbVkT4%2BRIxpjR6wS94%2Fnynr5Hi2kKUrRWGhHCFji20AFQaHBTHpfkKyl6U2ljs%3D%7CAj2MvQfkW0HAsjgS");background-size:cover;background-repeat:no-repeat;background-position:center;position:absolute;top:0;left:0;right:0;bottom:0;border-radius:20px;z-index:1;padding-top:px;padding-bottom:px"></div><div class="TitleBanner_bannerContent__vft1T" style="justify-content:start;align-items:center;position:relative;z-index:2" id="titled12d03e8-1700-4d54-9ba1-57abf96f7f06"><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h1><br/><b><span class="white-text">NRF Center for Digital Risk & Innovation</span></b></h1></div></div><div class="TitleBanner_subnav__zH_o0 " style="background-color:#000000;color:#ffffff;border-bottom-right-radius:20px;border-bottom-left-radius:20px;opacity:84%"><div class="TitleBanner_subnavLeft__WC3Tx"><a data-testid="story-link" target="" class="" href="/resources/nrf-center-digital-risk-innovation">CDRI Home</a><a data-testid="story-link" target="" class="" href="/resources/nrf-center-digital-risk-innovation/ai-focus-area">Artificial Intelligence</a><a data-testid="story-link" target="" class="" href="/resources/nrf-center-digital-risk-innovation/cybersecurity-and-fraud-prevention-focus-area">Cybersecurity & Fraud</a></div><div class="TitleBanner_subnavRight__7amde"></div></div><style>#bannerd12d03e8-1700-4d54-9ba1-57abf96f7f06 #titled12d03e8-1700-4d54-9ba1-57abf96f7f06 * { text-align: start; } #bannerd12d03e8-1700-4d54-9ba1-57abf96f7f06 .TitleBanner_tittle_banner__4KxFb .TitleBanner_subnav__zH_o0 a { color: #ffffff; } #bannerd12d03e8-1700-4d54-9ba1-57abf96f7f06 .TitleBanner_tittle_banner__4KxFb .TitleBanner_subnav__zH_o0 a:hover { color: #171717; background-color: ; } @media (min-width: 768px) { #bannerd12d03e8-1700-4d54-9ba1-57abf96f7f06 #titled12d03e8-1700-4d54-9ba1-57abf96f7f06 div { width: 100%; } } </style></div></div><div class="TopicPage_topicPage__Z_SbX"><div class="TopicPage_topicPage_inner__D1Kkh"><div class="TopicPage_topicPage_content__z2tHo"><div class="Block100_block100_container__cJfD8" style="text-align:start;margin:auto;width:auto"><div data-testid="block-100" class="Block100_block100__yhiED block100_ref" id="block1aa7983d-c9e4-48d9-9cb2-eba52d266ac7" style="border-color:#f40000;border-width:0px;padding:40px"><style> #block1aa7983d-c9e4-48d9-9cb2-eba52d266ac7 img { border-radius: px; border-width: 0px; } #block1aa7983d-c9e4-48d9-9cb2-eba52d266ac7 iframe { box-shadow: ; border-radius: px !important; border-width: 0px !important; </style><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><p><span style="color:#000000">The NRF Center for Digital Risk & Innovation is the National Retail Federation鈥檚 hub for engagement on key technology issues that have significant policy and risk management implications for the global retail industry.</span></p><p><span style="color:#000000">The Center engages with retailers, industry partners and other stakeholders to develop guidelines and recommended best practices on technology issues, and inform decision-making and risk management by retail business leaders.聽The Center for Digital Risk & Innovation expands on the work of NRF鈥檚 existing </span><a href="/membership/committees-and-councils" target="_self"><span style="color:#000000">councils and working groups</span></a><span style="color:#000000">.</span></p><div class="CalloutQuoteBox_calloutQuoteBox__5LCLe" data-testid="quote-test" style="float:right;margin-left:30px;margin-bottom:30px"><div class="CalloutQuoteBox_calloutQuoteBox_callout__5UmFu" style="text-align:left"><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h3><b><span class="white-text"><span style="color:#FFFFFF">Retail tech councils</span></span></b></h3><p><span class="white-text"><span style="color:#FFFFFF">The Center for Digital Risk & Innovation expands on the work of NRF鈥檚 existing </span></span><a href="/membership/committees-and-councils" target="_self"><span class="white-text"><span style="color:#FFFFFF">councils and working groups</span></span></a><span class="white-text"><span style="color:#FFFFFF">.</span></span></p></div></div></div><h2>Our mission</h2><p>The work of the Center is intended to develop best practices and guidance for retailers on key technology issues and amplify the voice of the retail industry in technology policy debates.</p><h2>Areas of focus</h2><p>The initial areas of focus for the Center include cybersecurity, fraud prevention and artificial intelligence. The Center will carry out projects and release topical reports on these issues over the coming year. NRF will be adding additional areas of focus to the Center within the next year.</p><h2>Expertise</h2><p>Led by NRF Vice President of Retail Technology and Cybersecurity Christian Beckner, the Center聽for Digital Risk & Innovation聽will be governed by an external advisory board comprised of senior-level retail technology executives, industry partners, academics and other subject matter experts.聽</p></div></div><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"></div></div></div></div><div class="Block6633_block6633_wrapper__g1uqq"><div data-testid="block-66-33" class="Block6633_block6633__uZqdv Block6633_vertial_center__GvyrU Block6633_reverseMobile__mrisQ" style="border-color:#f40000;border-radius:20px" id="block5028df29-c013-4434-8a5b-d16eceeab537"><style> .Block6633_block6633_side66__CG1MB img, .Block6633_block6633_side66__CG1MB iframe { border-color: #f40000; border-radius: px; border-width: px; border-style: ; } .Block6633_block6633_side33__bdGS1 img, .Block6633_block6633_side33__bdGS1 iframe { border-color: #f40000; 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border-top-right-radius: 0px; border-bottom-left-radius: 20px; border-bottom-right-radius: 20px; } } </style><div class="Block6633_block6633_side66__CG1MB " style="padding:0px"><div class="Block6633_block6633_text__bvb2m Block6633_alignContentLeft__HQy2E"><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h2>Principles for the use of AI in retail</h2><p>NRF鈥檚 <a href="/research/principles-use-artificial-intelligence-retail-sector" target="_self">Principles for the Use of Artificial Intelligence in the Retail Sector</a> supports the industry鈥檚 artificial intelligence governance and strategic planning. The principles encourage appropriate and effective governance of AI, promote consumer trust, and facilitate ongoing innovation and beneficial use of AI technologies.</p><div class="CallToAction_callToActionContainer__nDW7e" style="justify-content:start"><a data-testid="call-to-action" class="btn-secondary-outlined" style="width:fit-content" href="/research/principles-use-artificial-intelligence-retail-sector">DOWNLOAD</a></div></div></div></div></div><div class="Block6633_block6633_side33__bdGS1 " style="padding:px"><div class="Block6633_block6633_image__DPLAC"><img alt="" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" style="color:transparent" 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right;padding:41px"><style> #block795ee8a4-61ef-4640-825c-6dfadd0d9100 img { border-radius: px; border-width: 0px; } #block795ee8a4-61ef-4640-825c-6dfadd0d9100 iframe { box-shadow: ; border-radius: px !important; border-width: 0px !important; </style><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h3><span style="color:#FFFFFF">Contact us</span></h3><p><span style="color:#FFFFFF">For more information on how to participate in the work of the Center or other related inquiries, contact </span><a href="mailto:cdri@nrf.com" target="_blank"><span style="color:#FFFFFF">cdri@nrf.com.</span></a></p></div></div><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"></div></div></div></div></div><div class="TopicPage_topicPage_footer__u_2n1"><div class="TopicPage_topicPage_footer_tags__zFZoM"><ul><li>Cybersecurity</li><li>Artificial Intelligence</li><li>Fraud</li><li>Organized Retail Crime</li><li>Retail 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