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class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13399" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-476 menu-item-has-children item-mega-menu menu-item-13399"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>User-Generated Content</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-477 menu-item-13404"><a href="https://www.tintup.com/blog/category/user-generated-content/why-ugc/"><span>Why UGC</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-478 menu-item-13402"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/"><span>UGC Research & Trends</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-479 menu-item-13400"><a href="https://www.tintup.com/blog/category/user-generated-content/tips-guides-how-tos/"><span>Tips, Guides, and How-To’s</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-529 menu-item-15272"><a href="https://www.tintup.com/blog/category/ratings-reviews/"><span>Ratings & Reviews</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-480 menu-item-13401"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-examples/"><span>UGC Examples</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-481 menu-item-13403"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-tools/"><span>UGC Tools</span></a></li><li class="menu-item view-all menu-cat-476"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>View All</span></a></li></ol></div><section class="column recent-posts"><div class="posts-wrap" data-posts="4" data-id="477" data-page="1" data-pages="4" data-submenu="1"><div class="ts-row cf posts posts-1"><div class="col-3 post"> <a href="https://www.tintup.com/blog/user-generated-content-definition/" class="image-link"> <picture class="attachment-post-thumbnail size-post-thumbnail wp-post-image" title="What is User-Generated Content: Complete Guide to UGC" decoding="async" loading="lazy"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-270x180.png.webp 270w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-300x201.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-1024x684.png.webp 1024w, 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2023</time></div></div></div></div><div class="navigate"> <a href="#" class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13405" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-244 menu-item-has-children item-mega-menu menu-item-13405"><a href="https://www.tintup.com/blog/category/influencer-marketing/"><span>Influencer Marketing</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-482 menu-item-13406"><a href="https://www.tintup.com/blog/category/influencer-marketing/about-influencer-marketing/"><span>About Influencer Marketing</span></a></li><li class="menu-item menu-item-type-taxonomy 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https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-300x200.jpg 300w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-770x515.jpg 770w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc-370x245.jpg 370w, https://www.tintup.com/blog/wp-content/uploads/should-you-go-dtc.jpg 1000w" sizes="(max-width: 270px) 100vw, 270px" /> </a> <a href="https://www.tintup.com/blog/should-your-retail-brand-go-dtc/" class="post-title">Should Your Retail Brand Go DTC?</a><div class="post-meta"> <time class="post-date" datetime="2021-10-07T00:34:52-05:00">October 7, 2021</time></div></div></div></div><div class="navigate"> <a href="#" class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13412" class="menu-item menu-item-type-custom menu-item-object-custom 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class="cf"><div class="featured"><div class="overlay post-meta the-post-meta"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/advocacy-ugc/" class="category">Advocacy & UGC</a> </span><h1 class="post-title">What is a Brand Ambassador Program? – Guide & Examples</h1> <span class="post-by meta-item">By <span><a href="https://www.tintup.com/blog/author/jordan/" title="Posts by Jordan Ben" rel="author">Jordan Ben</a></span> </span> <span class="meta-sep"></span> <time class="post-date" datetime="2023-02-01T12:20:33-06:00">February 1, 2023</time> <span class="meta-sep"></span> <span class="meta-item read-time">14 Mins Read</span></div></div></div><div class="main wrap"><div id="post-14774" class="the-post-modern post-14774 post type-post status-publish format-standard category-advocacy-ugc"><div class="ts-row cf"><div class="col-8 main-content cf"><article class="the-post"><div class="post-content description cf entry-content content-spacious-full"><p><span style="font-weight: 400;">Activating brand ambassadors is not a new concept, and most marketers know the importance of </span><a href="https://www.tintup.com/advocacy/"><span style="font-weight: 400;">generating brand advocacy</span></a><span style="font-weight: 400;"> to drive sales. But like most things in marketing today, the strategy, tools, and best practices are constantly changing. </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A brand ambassador program can be a powerful tool for marketers looking to build strong relationships with their consumers and drive growth.</span><span style="font-weight: 400;"><br /> </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Brand ambassador programs can also yield significant value by helping to increase brand awareness, credibility, and trust.</span></li></ul><p><span style="font-weight: 400;">Let’s explore exactly what an ambassador program is, how to find brand ambassadors, how to run an <a href="https://www.tintup.com/blog/unlocking-the-power-of-ambassador-marketing-comprehensive-guide/">ambassador marketing</a> program, and the key ingredients of success. </span></p><h3><span style="font-weight: 400;"><strong>What is a Brand Ambassador Program?</strong> </span></h3><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A brand ambassador program is a marketing initiative in which a company partners with a group of targeted and enthusiastic individuals to spread a brand’s message.</span><span style="font-weight: 400;"> </span></li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://www.tintup.com/blog/leveraging-brand-ambassadors-to-elevate-your-brand/">Brand ambassadors</a> help deliver specific business goals such as increased sales and conversion, brand awareness, promoting a positive brand image, and overall word-of-mouth conversation. </span></li></ul><h3><span style="font-weight: 400;"><strong>What is the Difference Between a Brand Ambassador, a Brand Advocate, and a Brand Influencer?</strong> </span></h3><p> </p><p><span style="font-weight: 400;">When it comes to driving social conversation for your brand, there are a lot of buzzwords thrown around by marketers. You might be asking questions like, “Is a brand ambassador the same as a brand advocate?” or “What is the difference between an influencer and an ambassador?” </span></p><p><span style="font-weight: 400;">While there is always overlap in how each role operates, there are some distinct differences that can help you determine which one aligns best with your brand needs. Let’s walk through the difference between each group. </span></p><h4><span style="font-weight: 400;"><strong>Brand Ambassador</strong></span></h4><p><span style="font-weight: 400;">A brand ambassador is a dedicated spokesperson who embodies your brand’s values and who has credibility and trust among particular social circles.</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Brand ambassadors have a clear partnership or formal commitment to represent your brand for a set period of time.</span><span style="font-weight: 400;"><br /> </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sometimes there is a traditional payment arrangement, but monetary compensation is not always a necessity.</span><span style="font-weight: 400;"><br /> </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Many brand ambassadors receive free products or exclusive product experiences as compensation for their participation.</span><span style="font-weight: 400;"><br /> </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A brand ambassador is typically someone who is heavily involved in your brand’s industry or a particular lifestyle.</span></li></ul><h4><strong>Brand Advocate</strong></h4><p><span style="font-weight: 400;">Brand advocates are consumers who have a strong positive connection with your brand and are ready and willing to sing your praises to their friends, followers, subscribers, and other social audiences.</span><span style="font-weight: 400;"><br /> </span></p><ul><li><a href="https://www.tintup.com/blog/4-brand-advocacy-campaigns-that-got-it-right/"><span style="font-weight: 400;">Brand advocacy campaigns</span></a><span style="font-weight: 400;"> are often deployed by companies to mobilize brand advocates at scale and spark them to create user-generated content (UGC), write product reviews, and share branded content. </span></li><li><span style="font-weight: 400;">Brand advocates are also an excellent resource for gathering product feedback, </span><a href="https://www.tintup.com/consumer-insights/"><span style="font-weight: 400;">gaining consumer insights</span></a><span style="font-weight: 400;">, and crowdsourcing new ideas.</span><span style="font-weight: 400;"><br /> </span></li><li><span style="font-weight: 400;">Brand advocates are often rewarded with free products, special perks, or fun gamified rewards like badges and points.</span><span style="font-weight: 400;"><br /> </span></li><li><span style="font-weight: 400;">Brand advocates can also recruit other brand advocates and boost loyalty, purchase frequency, and overall brand equity. </span></li></ul><h4><span style="font-weight: 400;"><strong>Brand Influencer</strong> </span></h4><p><span style="font-weight: 400;">Influencers are people with a substantial social reputation online and have an established following that mirrors your target audience. Influencers can range from a few thousand followers to millions of followers. </span></p><ul><li><span style="font-weight: 400;">Similar to brand ambassadors, there is typically a formal partnership created where each party understands what is expected of them.</span><span style="font-weight: 400;"><br /> </span></li><li><span style="font-weight: 400;">Influencers will create different kinds of content for your brand – a video review, a dedicated blog post, a creative expression of an online trend, or just engaging visual content featuring your brand.</span><span style="font-weight: 400;"><br /> </span></li><li><span style="font-weight: 400;">Influencers differ from brand ambassadors in that influencer programs are often viewed as </span><i><span style="font-weight: 400;">campaign</span></i><span style="font-weight: 400;">-based partnerships, while brand ambassador programs are seen as </span><i><span style="font-weight: 400;">relationship</span></i><span style="font-weight: 400;">-based partnerships.</span><span style="font-weight: 400;"><br /> </span></li><li><span style="font-weight: 400;">Ambassadors are also far more knowledgeable about your product than influencers will be, and influencers will often partner with many different brands. </span></li></ul><h3><strong>What Do Brand Ambassadors Receive in Return for Their Participation?</strong></h3><p><span style="font-weight: 400;">Brand ambassadors are incentivized for their participation in a number of ways, and there isn’t necessarily a “correct” way to go about it. It’s based on your specific organizational goals and internal processes. </span></p><ul><li><span style="font-weight: 400;">Some brands will enter a financial contract with their brand ambassadors and will pay them money for their efforts. Others might design a structured commission or affiliate marketing arrangement so the ambassador will earn money for every sale they help facilitate. </span></li><li><span style="font-weight: 400;">Another way ambassadors receive value is through exclusive experiences. This can include things like accessing new products before anyone else, trying products for free, and receiving brand swag or brand-related gear. They can also receive special discounts, exclusive giveaways, and VIP sneak peeks. </span></li></ul><p><span style="font-weight: 400;">Don’t underestimate the power of public recognition – having their voice heard is a huge incentive for many ambassadors. This can include:</span><span style="font-weight: 400;"><br /> </span></p><ul><li><span style="font-weight: 400;">Having their content featured by the brand</span></li><li><span style="font-weight: 400;">Conducting a special interview with the ambassador</span></li><li><span style="font-weight: 400;">Asking your ambassadors to help with a design idea or product feature that can then be showcased to the public. </span></li></ul><h3><strong>How Do You Find Brand Ambassadors?</strong></h3><p><span style="font-weight: 400;">So you’re sold on doing a brand ambassador program. The next question is always, “How do I find brand ambassadors?” Here are three ways that we’ll go into next: </span></p><ul><li><span style="font-weight: 400;">Look for ambassadors among your existing customer set </span></li><li><span style="font-weight: 400;">Seek out authority voices in related communities </span></li><li><span style="font-weight: 400;">Enlist your employees to find and recruit ambassadors</span></li></ul><h3><strong>Look for Ambassadors Among Your Existing Customer Set </strong></h3><p><span style="font-weight: 400;">Some of your best ambassadors are hiding in plain sight, and all you need to do is give them the opportunity to step forward. Look within your own customer database or social media following to identify those with the greatest potential.</span></p><h4><strong>Example in Action: Pura Vida </strong></h4><ul><li><span style="font-weight: 400;">Pura Vida, a company that sells hand-crafted jewelry, invites their existing customer base to apply for their brand ambassador program, </span><a href="https://www.puravidabracelets.com/pages/brand-ambassadors"><span style="font-weight: 400;">the Pura Vida Crew</span></a><span style="font-weight: 400;">, from its brand website. </span></li><li><span style="font-weight: 400;">The brand then qualifies each applicant to make sure they fit specific needs. Pura Vida is most concerned with finding those who are genuinely passionate about the brand’s mission and who are highly trusted among their peer groups.</span></li></ul><h3><span style="font-weight: 400;"><strong>Seek Out Authority Voices in Related Communities</strong> </span></h3><p><span style="font-weight: 400;">Brand ambassadors can be people with certain expertise that aligns with your brand’s product or overall lifestyle, and they can often be found in already-established online and offline communities. </span></p><p><span style="font-weight: 400;">These prospective brand ambassadors are usually existing customers who believe in your brand but also are trusted voices in specific social circles.</span></p><h4><strong>Example in Action: Veggies Made Great</strong></h4><ul><li><span style="font-weight: 400;">Frozen food brand, </span><a href="https://www.tintup.com/case-studies/veggies-made-great/"><span style="font-weight: 400;">Veggies Made Great</span></a><span style="font-weight: 400;">, is on a mission to offer healthy, delicious food choices for the whole family. As part of their strategy to drive awareness and credibility, they’ve cultivated relationships with a network of dieticians and nutritionists.</span></li><li><span style="font-weight: 400;">They tap into this network by inviting them to be ambassadors in their online brand community, the “VegHeads.” Nutrition experts are then activated to share their praises of Veggie Made Great products. </span></li><li><span style="font-weight: 400;">Veggies Made Great ambassadors also write articles, do Q&A sessions with consumers, and give feedback on new products by sampling. </span></li></ul><h3><strong>Enlist Your Employees to Find and Recruit Ambassadors</strong></h3><p><span style="font-weight: 400;">Your internal team of employees is often an overlooked asset that has huge potential. There are usually many highly connected and vocal employees sitting at the desk next door. </span></p><ul><li><span style="font-weight: 400;">Employees are incredibly knowledgeable about your product or service, and it’s safe to assume that if they are working at your company, they believe in what you’re selling. </span></li><li><span style="font-weight: 400;">A large part of utilizing employees as brand ambassadors is training and arming employees with the right messaging, but also allowing for authenticity and their unique voice.</span></li></ul><h4><strong>Example in Action: Adobe</strong></h4><ul><li><span style="font-weight: 400;">Adobe noticed that their employees who shared on social media were generating more sales for the company than their own marketing efforts. They created an </span><a href="https://www.socialmediatoday.com/news/integrating-social-media-across-the-enterprise-at-adobe-podcast/502320/"><span style="font-weight: 400;">employee strategy</span></a><span style="font-weight: 400;"> to educate employees about becoming a social media brand ambassador. </span></li><li><span style="font-weight: 400;">In exchange for their participation, employees get rewards and incentives. The marketing team also seeks out high-quality employee content to promote on brand-owned channels. </span></li></ul><p><span style="font-weight: 400;">When asked about the best impacts of its employee ambassador program, Head of Employee Advocacy at Adobe is quoted saying, “It’s the fact that it humanizes the brand and helps us achieve our various campaign goals around social volume, engagement, share of voice, impact in the community, as well as getting out the Adobe story beyond just the corporate jargon. In addition, and maybe even more importantly, it is helping us facilitate a global workplace community that unifies us as a company and connects us as people.”</span></p><h3><span style="font-weight: 400;"><strong>How Do Brand Ambassador Programs Work?</strong> </span></h3><p><span style="font-weight: 400;">A brand ambassador program typically works through these steps: </span></p><p><b>1. Identify and mobilize brand ambassadors:</b><span style="font-weight: 400;"> Create a digital gathering place for brand ambassadors. </span><a href="https://www.tintup.com/blog/all-about-online-brand-communities/"><span style="font-weight: 400;">Online brand communities</span></a><span style="font-weight: 400;"> are excellent “homes” for your brand ambassador programs to foster emotional connection and long-term participation. </span></p><p><b>2. Outline specific tasks and activities: </b><span style="font-weight: 400;">Be clear and transparent with what you are asking your brand ambassadors to do. This could be a combination of online activities (visual content, product reviews, video demos) or offline activities (local events and groups, in-store demonstrations, or tradeshow participation). </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">There should be a clear understanding between both parties that always emphasizes how the ambassador will benefit from participating. </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">Be clear with ambassadors about your company goals. Everyone works better when there is a common task – whether that’s driving more brand awareness, boosting presence on a specific social media site, or generating product reviews and sales on ecommerce channels. </span></p><p><b style="font-size: 1rem;">3. Provide training, education, and necessary tools:</b><span style="font-weight: 400;"> Make sure your brand ambassadors are armed with helpful information and the latest features and are knowledgeable enough to answer frequently asked questions. While you may want your ambassador to be 100% “on brand” all the time, it’s important to give them room for authentic expression.</span></p><p><span style="font-weight: 400;">Additionally, ambassadors do some of their best work when they come bearing gifts. Equip your brand ambassadors with product samples, discount codes, sweepstake entries, and more to boost their credibility among consumers and drive conversion. </span></p><p><b>4. Relationship-building and ongoing ambassador engagement:</b><span style="font-weight: 400;"> Making your brand ambassadors feel special and valued is not an optional part of a brand ambassador strategy. Be sure to have a thought-out plan in place to foster a relationship. This could be anything from featuring their content on brand channels, sending personal letters from company executives, inviting them to exclusive events, or even a trip to company headquarters. </span></p><p><b>5. Deliver rewards and incentives for participation:</b><span style="font-weight: 400;"> Many brand ambassador programs will have defined rewards or compensation for participating. This could be brand swag, free products, gift cards, or monetary payment. Make sure to deliver on promises you’ve made to brand ambassadors in a timely manner. This will build trust and boost their engagement in the program. </span></p><p><b>6. Measure and optimize ambassador impact:</b><span style="font-weight: 400;"> Tracking and measuring a brand ambassador program is similar to </span><a href="https://www.tintup.com/blog/how-to-measure-brand-advocacy/"><span style="font-weight: 400;">measuring a brand advocacy strategy</span></a><span style="font-weight: 400;">. It includes measuring both the participation of the ambassadors as well as their ability to acquire new consumers.</span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">Generally, ambassador programs can be measured by the amount of activity they generate, the number of people reached by an ambassador, and the number of conversions yielded. There is also enormous value in measuring the quality of content generated and repurposed, the insights gathered from feedback, and the overall brand-positive conversation online. </span></p><h3><strong>What Makes a Great Brand Ambassador Program?</strong></h3><p><span style="font-weight: 400;">A great brand ambassador program will have three key elements: </span></p><ul><li><span style="font-weight: 400;">Authenticity and genuine self-expression </span></li><li><span style="font-weight: 400;">Clear and simple expectations </span></li><li><span style="font-weight: 400;">Dedicated management and relationship-building </span></li></ul><h3><strong>Authenticity and Genuine Self-expression </strong></h3><p><span style="font-weight: 400;">One of the biggest benefits of a brand ambassador program is that brand ambassadors will promote your products and services without being too “salesy” about it. They help humanize your brand and make brand values come to life. </span></p><p><span style="font-weight: 400;">A brand ambassador cannot be a brand robot. You must train and educate your brand ambassadors, but make sure to leave plenty of room for creative self-expression.</span></p><h4><strong>Example in Action: Gymshark</strong></h4><ul><li><span style="font-weight: 400;">Fitness brand, </span><a href="https://www.gymshark.com/"><span style="font-weight: 400;">Gymshark</span></a><span style="font-weight: 400;">, has a wildly successful brand ambassador program.</span><span style="font-weight: 400;"><br /> </span></li><li><span style="font-weight: 400;">They enlist a variety of fitness video influencers and created a close network of long-term ambassadors.</span><span style="font-weight: 400;"><br /> </span></li><li><span style="font-weight: 400;">Some ambassadors even have collaborations to create their own Gymshark lines. </span></li></ul><p><span style="font-weight: 400;">Authenticity is a big focus for the brand. As Gymshark’s Head of PR </span><a href="https://www.fashionmonitor.com/blog/LQ/how-gymshark-are-nailing-influencer-marketing"><span style="font-weight: 400;">explained</span></a><span style="font-weight: 400;"> to Fashion Monitor: “It’s all about being authentic. The vast majority of Gymshark ambassadors were once fans and consumers of the brand. Who better to represent the brand than those who actually love Gymshark? It’s all about the vision and what they stand for. We are more interested in how [potential ambassadors] engage their followers rather than how many they have.”</span></p><h3><strong>Clear and Simple Expectations </strong></h3><p><span style="font-weight: 400;">Well-run brand ambassador programs leave little room for confusion. While being a brand ambassador does require effort, it shouldn’t require a headache. Make your expectations clear from the beginning and make them easy to complete.</span></p><h4><strong>Example in Action: Xbox</strong></h4><ul><li><span style="font-weight: 400;">Gaming platform, Xbox, is clear about its goals of providing an inclusive, community-driven experience and how its brand ambassadors can help further those objectives. </span></li><li><a href="https://ambassadors.microsoft.com/xbox"><span style="font-weight: 400;">Xbox ambassadors</span></a><span style="font-weight: 400;"> are tasked with connecting and assisting other gamers and keeping the community welcoming and safe.</span></li><li><span style="font-weight: 400;">Ambassadors gain points for completing certain activities like making friends with other members, sending encouraging messages, or starting conversations about Xbox games. </span></li><li><span style="font-weight: 400;">As they accumulate more points, they can “level up” their ambassador status and put their points towards exclusive swag or earn a chance to be featured. </span></li></ul><h3><span style="font-weight: 400;"><strong>Dedicated Management and Personalized Relationship Building</strong> </span></h3><p><span style="font-weight: 400;">A successful ambassador program will involve planned steps to make your ambassadors feel special and valued for their contributions. This goes beyond compensation or just saying “thanks!” It’s about getting to know the ambassadors on an individual level and delivering tailored and personalized engagement opportunities. </span></p><p><span style="font-weight: 400;">Online brand communities are an excellent place to </span><a href="https://www.tintup.com/blog/how-to-collect-zero-party-data-2023/"><span style="font-weight: 400;">collect zero party data to fuel personalized experiences</span></a><span style="font-weight: 400;">. Unlike first party or third party data, zero party data is information that is proactively shared with a brand and is primarily related to personal preferences, emotional leanings, lifestyle behaviors, and more. </span></p><p><span style="font-weight: 400;">Using this data, brands can deliver a personalized ambassador experience for each participant. This creates a positive feedback loop between the data they share, the activities they do, and the value they get in return.</span></p><h4><strong>Example in Action: Clio Snacks</strong></h4><ul><li><span style="font-weight: 400;">Fast-growing frozen yogurt company, Clio Snacks, knew they had a passionate set of fans. Like many brands, they turned to Facebook and Instagram, creating and engaging with a limited group of targeted consumers in private groups. They asked their followers to complete challenges, from taking “shelfies” of the product in-store to posting reviews. </span></li><li><span style="font-weight: 400;">The Clio team tracked the activities in Excel and rewarded their ambassadors with swag on a monthly basis. The problem was 100 ambassadors quickly overwhelmed their team. In an effort to streamline their ambassador strategy and cultivate long-term relationships, they created an online brand community, </span><a href="https://www.tintup.com/case-studies/clio-snacks/"><span style="font-weight: 400;">The Clio Cravings Club</span></a><span style="font-weight: 400;">.</span></li></ul><p><span style="font-weight: 400;">In an episode of the <a href="https://www.tintup.com/podcasts/community-powered-marketing-ep-3/">Community Powered Marketing podcast, CMO Rachel Moore</a> shared her thoughts on designing a quality ambassador program. “A lot of ambassador programs out there are really based on purchase behavior. If you buy, you get a discount, or if you buy, you get swag. And for us, we felt like that is a piece of the pie. We do have a dotcom. We do sell products on our website. But what was more important to us was sharing and learning, and using our ambassadors not only as kind of an internal insight group, but also as a megaphone for the brand to share with our friends and family.”</span></p><h3><strong>How Can TINT Help With Your Brand Ambassador Program? </strong></h3><p><span style="font-weight: 400;">Online brand communities are a prime channel for connecting ambassadors together. This helps ambassadors feel like they are a part of something bigger than themselves while also creating efficiencies and streamlining efforts for marketing teams. It’s truly a win-win scenario. </span></p><p><span style="font-weight: 400;">TINT’s <a href="https://www.tintup.com/brand-ambassadors/"><span data-sheets-root="1" data-sheets-value="{"1":2,"2":"ambassador marketing platform"}" data-sheets-userformat="{"2":515,"3":{"1":0},"4":{"1":2,"2":16777215},"12":0}">ambassador marketing platform</span></a></span><span style="font-weight: 400;"> empowers you to mobilize your brand ambassadors in a dedicated branded destination and cultivate lasting relationships. With more than 30+ engagement activities available to brands, ambassadors can be assigned a wealth of activities to participate in – from writing product reviews, creating user-generated photos and videos, completing surveys and polls, participating in discussions, amplifying ecommerce and in-store efforts, and much more.</span></p><p><span style="font-weight: 400;">Using TINT, brands can drive new customer acquisition significantly, secure emotional and long-term brand loyalty, and “future proof” with agile insights and ongoing data collection. </span></p><div class="post-content description cf entry-content has-share-float content-spacious-full"><h4>Interested in more?</h4><p><a href="https://www.tintup.com/demo/">Sign up for a demo today</a></p></div></div><div class="the-post-foot cf"><div class="tag-share cf"><div class="post-share"></div></div></div><div class="author-box"><div class="image"><img alt='Avatar photo' src='https://www.tintup.com/blog/wp-content/uploads/cropped-1683497267698-82x82.jpg' srcset='https://www.tintup.com/blog/wp-content/uploads/cropped-1683497267698-164x164.jpg 2x' class='avatar avatar-82 photo' height='82' width='82' loading='lazy' decoding='async'/></div><div class="content"> <span class="author"> <span>Author</span> <a href="https://www.tintup.com/blog/author/jordan/" title="Posts by Jordan Ben" rel="author">Jordan Ben</a> </span><p class="text author-bio">VP, Product Strategy</p><ul class="social-icons"></ul></div></div><section class="related-posts grid-3"><h4 class="section-head"><span class="title">Related Posts</span></h4><div class="ts-row posts cf"><article class="post col-4"> <a href="https://www.tintup.com/blog/study-word-of-mouth-greater-impact-on-purchase-decisions/" title="[STUDY] Word-of-Mouth Greater Impact on Purchase Decisions" class="image-link"> <picture class="image wp-post-image" title="[STUDY] Word-of-Mouth Greater Impact on Purchase Decisions" 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