Semrush Acquires Search Engine Land, SMX & Third Door Media

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> <html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:fb="http://www.facebook.com/2008/fbml"> <head>  <script type="text/javascript"> ;(function(p,l,o,w,i,n,g){if(!p[i]){p.GlobalSnowplowNamespace=p.GlobalSnowplowNamespace||[]; p.GlobalSnowplowNamespace.push(i);p[i]=function(){(p[i].q=p[i].q||[]).push(arguments)} ;p[i].q=p[i].q||[];n=l.createElement(o);g=l.getElementsByTagName(o)[0];n.async=1; n.src=w;g.parentNode.insertBefore(n,g)}}(window,document,"script","https://static.wireboard.io/wireboard.js","wireboard")); wireboard('newTracker', 'sp', 'pipeline-0.collector.wireboard.io', { appId: 'uLNuMiMi', forceSecureTracker: true, contexts: { performanceTiming: true, } }); window.wireboard('enableActivityTracking', 5, 10); var customContext=[{schema:'iglu:com.snowplowanalytics.snowplow/custom_context/jsonschema/1-0-0',data:{publisher:'1eb9df4e-dc52-41a7-acd5-7161a922aee8'}}] window.wireboard('trackPageView', null, customContext); </script> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0, shrink-to-fit=no"> <link rel="icon" type="image/png" href="https://www.seroundtable.com/assets/images/favicon.ico" /> <meta name="csrf-token" content=""/> <meta name="apple-itunes-app" content="app-id=1051333430, affiliate-data=11l4Pn, app-argument=https://seroundtable.com/semrush-acquires-third-door-media-38255.html"> <meta name="google-play-app" content="app-id=com.seroundtable.app"> <meta name="robots" content="max-image-preview:large"> <meta property="fb:admins" content="688991361, 528950782" /> <title>Semrush Acquires Search Engine Land, SMX & Third Door Media</title> <meta property="og:site_name" content="Search Engine Roundtable"/> <meta property="og:type" content="article"/> <meta property="og:title" content="Semrush Acquires Search Engine Land, SMX & Third Door Media"/> <meta property="og:url" content="https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html"/> <link rel="canonical" href="https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html"/> <meta name="news_keywords" content="industry, search engine land, semrush, smx, third door media"> <meta name="description" content="Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you know, Semrush went public in March 2021 and has grown its business over the past 16 years to over 1,000 people and hundreds of millions of dollars."/> <meta property="og:description" content="Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you know, Semrush went public in March 2021 and has grown its business over the past 16 years to over 1,000 people and hundreds of millions of dollars."/> <link rel="image_src" href="https://images.seroundtable.com/semrush-acquires-third-door-media-1729039970.jpg"/> <meta property="og:image" content="https://images.seroundtable.com/semrush-acquires-third-door-media-1729039970.jpg"/> <meta property="og:image:alt" content="Semrush Acquires Third Door Media"/> <meta property="article:publisher" content="https://www.seroundtable.com"/> <meta name="article:published_time" content="2024-10-17T07:31:00-04:00"> <meta name="article:modified_time" content="2024-10-16T12:14:34-04:00"> <meta name="author" content="Barry Schwartz"> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:site" content="@seroundtable"> <meta name="twitter:title" content="Semrush Acquires Search Engine Land, SMX & Third Door Media"/> <meta name="twitter:image" content="https://images.seroundtable.com/semrush-acquires-third-door-media-1729039970.jpg"/> <meta name="twitter:description" content="Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you know, Semrush went public in March 2021 and has grown its business over the past 16 years to over 1,000 people and hundreds of millions of dollars."/> <meta name="twitter:creator" content="rustybrick"/> <script type="application/ld+json"> {"@context":"http:\/\/schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.seroundtable.com\/semrush-acquires-third-door-media-38255.html"},"datePublished":"2024-10-17T07:31:00-04:00","dateModified":"2024-10-17T07:31:00-04:00","description":"Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As yo","articleBody":"Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you know, Semrush went public in March 2021 and has grown its business over the past 16 years to over 1,000 people and hundreds of millions of dollars.I've written for Search Engine Land since it was first founded in 2006 and have been involved in its conference series, SMX, since the start of that conference. I have decided to stay on with the new company, because I love the team and company I work with and I have always had an excellent relationship with the people at Semrush. I remember having some of their early employees speak at the early SMX events and contribute content to Search Engine Land over the years. Heck, when they went public, I was so proud to hear a home grown SEO software company that I even bought some token shares. To be clear in my role; I was always a vendor \/ contractor for Third Door Media, I was never an employee. I did have a small share in the company, as a thank you for being with the company but I was not a managing owner or on the staff. I plan on continuing in that role, with the same team I am working with at the company, in the same capacity that I've been doing for the past 18 or so years.You should read the statement on the Search Engine Land site for more details.Here is some of the industry reaction - keep in mind, I scheduled this post and I am offline right now, so I cannot respond to any comments here, on social media or email. I will do my best to reply to what I can get I get back on Sunday.Industry Reaction@rustybrick, is this new? pic.twitter.com\/Gk2FCsZHcC\u2014 Ryan Jones \ud83d\ude80 (@RyanJonesSEO) October 16, 2024 Wow. Also, congrats?\u2014 Lidia Infante (@LidiaInfanteM) October 16, 2024 This is big. Congrats to all parties. Keep up the good work at SEL! https:\/\/t.co\/zOans275gM\u2014 Erin Sparks (@erinsparks) October 16, 2024 - Barry Schwartz (who has written for Search Engine Land since it launched in 2006) will continue tirelessly reporting on the latest search news.@semrush probably would be best to get @rustybrick a seat on the board asap. https:\/\/t.co\/TCh0qDfwfl\u2014 Greg (@PPCGreg) October 16, 2024 Big news! I couldn\u2019t be more excited to have the talented folks at TDM join our \ud83d\ude80 The future looks bright \ud83d\ude0e https:\/\/t.co\/PAWwLSKStG\u2014 nick \u039eubanks (@nick_eubanks) October 16, 2024 SearchEngineLand parent acquired by @semrush https:\/\/t.co\/7f9Ikb3kP6\u2014 Greg Sterling \ud83c\uddfa\ud83c\udde6 (@gsterling) October 16, 2024 Whoa, this is big: @semrush has just acquired @sengineland. Semrush now owns yet another prominent SEO media property. pic.twitter.com\/NfSsUUXxAN\u2014 Chris Long (@gofishchris) October 16, 2024 @semrush didn't even wait unti black friday to purchase @sengineland \ud83e\udd23\u2014 Mark Rowles SEO \ud83d\ude80 (@mjrwebdesign) October 16, 2024 I'm not sure this is a good thing \ud83d\ude11\u2014 Pedro Dias (@pedrodias) October 16, 2024 Holy shit. The consolidation continues.\u2014 John Doherty \ud83d\udc4d (@dohertyjf) October 16, 2024 \ud83d\udc40\ud83e\udd28 https:\/\/t.co\/LxaojNCTAW\u2014 Screaming Frog (@screamingfrog) October 16, 2024 Wow! That is huge news! Congrats to @semrush and @sengineland!!!If @rustybrick had feelings I\u2019m sure he\u2019d be happy too! https:\/\/t.co\/jJ3DuOtHg1\u2014 Mordy Oberstein *Is an asset* (@MordyOberstein) October 16, 2024 Following HubSpot's lead. Company acquiring popular media assets.\u2014 Derek Mollins (@ppcClickShark) October 16, 2024 I had to check to make sure it wasn't April 1.\u2014 Wade Saunders (@heels4corners) October 16, 2024 Major NEWWWSSS!!!!!Semrush acquires Search Engine Land https:\/\/t.co\/LriMEtZVnK #PPCChat\u2014 Anu Adegbola aka PPC Live founder \ud83c\udf99\ufe0f\ud83d\udde3\ufe0f (@TheMarketingAnu) October 16, 2024 Semrush acquires Search Engine Land via @MrDannyGoodwin https:\/\/t.co\/jx0ANvWIvD pic.twitter.com\/iEbVN7Osed\u2014 Search Engine Land (@sengineland) October 16, 2024 How many times have you read an interesting article from the @sengineland or been inspired by a brilliant SMX talk? A lot, we bet. Now, here\u2019s the exciting part\u2014they\u2019re now a part of Semrush!These teams are all about simplifying the lives of marketers, which is exactly what\u2026 pic.twitter.com\/eS6rn6CPDk\u2014 Semrush (@semrush) October 16, 2024 Big congrats to all involved! https:\/\/t.co\/wGtyNLDDNO\u2014 Lily Ray \ud83d\ude0f (@lilyraynyc) October 16, 2024 Whoa, this is big! \ud83d\ude80 @semrush has officially acquired Search Engine Land and its parent company, Third Door Media, adding yet another major SEO media property to its portfolio. SEMrush now owns SMX conferences, the MarTech conferences, and Digital Marketing Depot.#SEO pic.twitter.com\/J9BLj5AkP7\u2014 Liraz Postan (@Rliraz) October 16, 2024 Congratulations! Love your reporting!\u2014 Ludvig Hoel (@LudvigHoel) October 16, 2024 will there be the same coverage of competitors products....will links from @ahrefs change to @semrush one thing that might change is SEL might become multi-lingual and therefore more inclusive\u2014 iwanow@aus.social (@davidiwanow) October 16, 2024 @RyanJones We understand the concern about links, mentions of competitors and reviews, but nothing changes on the SEL site, we're still the same committed independent news source we've always been and will continue to be - Kyle\u2014 Search Engine Land (@sengineland) October 16, 2024 I'll just say it. On the surface, one of the two big SEO tool behemoths, owning some of the most prominent SEO news\/media properties in the space, seems.....not optimal. But I'm hoping for a good outcome for everyone, including us as readers. (And I count myself among them.) https:\/\/t.co\/ihangT1HiZ\u2014 Blair MacGregor (@blairmacgregor) October 16, 2024 This is huge. Congratulations on @sengineland and @semrush for joining forces https:\/\/t.co\/IBgX8g5YkH\u2014 Montse Cano | iSEO, project mgmt (@MontseCano) October 16, 2024 SEM acquisition, good or bad? via @rustybrick https:\/\/t.co\/YaHrFsV2Or\u2014 Lisa Sicard \ud83d\udc69\u200d\ud83d\udcbb (@Lisapatb) October 16, 2024 So everyone is going to hate on @semrush for buying @sengineland but not celebrate solving the complaint of Danny having ownership\/shares in their parent company while employed at Google?Which one is it going to be SEO community?— Nick LeRoy (@NickLeRoy) October 16, 2024 A SaaS platform just bought one of our industry\u2019s news sources. Big news! How do you feel about this? https:\/\/t.co\/uqSkZIZYww\u2014 duane forrester (@DuaneForrester) October 16, 2024 Ever notice how the @semrush logo looks a bit like a Puffer Fish, almost as much as a fireball\/comet? https:\/\/t.co\/QWgIcfGSDM pic.twitter.com\/j62wEZMyMI\u2014 Andy Beard (@AndyBeard) October 16, 2024 Note: I am sure I missed a ton of reactions but I had to go offline for a Jewish holiday and I did my best to get what I can in here before going offline.Forum discussion at X and LinkedIn.Note: This was pre-written and scheduled to be posted today, I am currently offline for Sukkot.","author":{"@type":"Person","name":"Barry Schwartz","url":"https:\/\/www.seroundtable.com\/author\/barry-schwartz\/2.html"},"publisher":{"@type":"Organization","name":"Search Engine Roundtable","logo":{"@type":"ImageObject","url":"https:\/\/www.seroundtable.com\/assets\/images\/publisher_logo.png","width":511,"height":60}},"image":["https:\/\/images.seroundtable.com\/semrush-acquires-third-door-media-1729039970.jpg"],"headline":"Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction)","alternativeHeadline":"Semrush Acquires Search Engine Land, SMX & Third Door Media","speakable":{"@type":"SpeakableSpecification","xpath":["\/\/div[@id=\"maincontent\"]\/\/div[@class=\"title_left\"]\/\/h1","\/html\/head\/meta[@name=\"description\"]\/@content"]}} </script> <link rel="alternate" type="application/rss+xml" title="RSS" href="https://www.seroundtable.com/index.rdf" /> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@400;600;700&display=swap" rel="stylesheet"> <link rel="preload" as="style" 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xl:row-start-2 xl:order-1 xl:h-fit order-1"> Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction) </h1> <div class="flex flex-col xl:flex-row justify-between mt-2 xl:col-start-1 xl:order-3 order-2 relative"> <div class="meta flex gap-2 dark:text-white items-center"> <span class="text-gray-text pr-4 text-xs xl:text-base"> Oct 17, 2024 - 7:31 am </span> <a class="text-black-text text-sm xl:text-base" href="https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html#comments" aria-label="Comments for Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction)" > <i class="fa fa-regular text-primary"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M160 368c26.5 0 48 21.5 48 48l0 16 72.5-54.4c8.3-6.2 18.4-9.6 28.8-9.6L448 368c8.8 0 16-7.2 16-16l0-288c0-8.8-7.2-16-16-16L64 48c-8.8 0-16 7.2-16 16l0 288c0 8.8 7.2 16 16 16l96 0zm48 124l-.2 .2-5.1 3.8-17.1 12.8c-4.8 3.6-11.3 4.2-16.8 1.5s-8.8-8.2-8.8-14.3l0-21.3 0-6.4 0-.3 0-4 0-48-48 0-48 0c-35.3 0-64-28.7-64-64L0 64C0 28.7 28.7 0 64 0L448 0c35.3 0 64 28.7 64 64l0 288c0 35.3-28.7 64-64 64l-138.7 0L208 492z"/></svg></i> 4 </a> — <span class="relative group/author text-black-text font-bold text-xs xl:text-base"> by <a href="https://www.seroundtable.com/author/barry-schwartz/2.html" rel="author" aria-label="More by " class="group-hover/author:mb-10" > Barry Schwartz </a> <div class=" p-2 xl:group-hover/author:block tablet:group-hover/author:block xl:group-hover/author:w-[900px] tablet:group-hover/author:w-[700px] group-hover/author:w-[400px] hidden absolute top-0 -translate-x-1/2 tablet:translate-x-0 xl:translate-x-0 "> <div class="w-full h-10"> </div> <div class="mb-4 border-b-2 pb-4 bg-white dark:bg-black p-4 border"> <h2 class="text-xl font-bold bg-white dark:bg-black dark:text-white pr-2 w-fit flex gap-2 items-center"> <a href="https://www.seroundtable.com/author/barry-schwartz/2.html" class="" > Barry Schwartz / Executive Editor </a> </h2> <div class="tablet:w-full flex flex-col tablet:flex-row mt-4 editor"> <div class="flex flex-col items-center"> <a href="https://www.seroundtable.com/author/barry-schwartz/2.html" class="" > <img src="https://s3.amazonaws.com/images.seroundtable.com/assets/author_24ced40514768a_full.jpg" class="w-[140px] h-[160px]" /> </a> <div class="flex flex-row text-white gap-3 mt-2 justify-center"> <a href="https://twitter.com/rustybrick" class="flex rounded-full bg-primary justify-center items-center w-8 h-8"> <i class="fa fa-brands text-white xl:text-2xl"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg></i> </a> <a href="https://bsky.app/profile/rustybrick.com" class="flex rounded-full bg-primary justify-center items-center w-8 h-8"> <i class="fa fa-brands text-white xl:text-2xl"><svg 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54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"/></svg></i> </a> </div> </div> <div class="tablet:w-3/4 mt-2 tablet:mt-0 tablet:pl-6 text-gray-text dark:text-white tablet:tracking-wide"> Barry Schwartz is the CEO of <a href="http://www.rustybrick.com/">RustyBrick</a> and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the <A href="https://www.seroundtable.com/">Search Engine Roundtable</a> and the News Editor of <A href="http://searchengineland.com/">Search Engine Land</a>. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs <a href="https://www.rustybrick.com/sem-expert-witness.html">search marketing expert witness</a> services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at <A href="https://twitter.com/rustybrick">@rustybrick</A> or on <a href="https://www.linkedin.com/in/rustybrick/">LinkedIn</a> and read his full bio <a href="http://www.rustybrick.com/barry">over here</a>. <br> <span class="text-black text-sm font-bold dark:text-white" >36,076 Articles as</span> <a href="https://www.seroundtable.com/author/barry-schwartz/2.html" class="text-sm" >barry.schwartz</a> </div> </div> </div> </div> </span> </div> <div class="text-sm xl:text-base mt-2 xl:mt-0 dark:text-white"> <span> Filed Under </span> <a href="https://www.seroundtable.com/category/search-news" class="underline font-bold dark:text-primary"> Search News </a> </div> </div> <div class=" post-body text-gray-text xl:col-start-1 xl:order-4 order-4 text-lg"> <p><img src="https://images.seroundtable.com/semrush-acquires-third-door-media-1729039970.jpg" style="max-width:100%" alt="Semrush Acquires Third Door Media"/></p><p>Semrush, the well-known and popular SaaS search marketing platform, <a href="https://searchengineland.com/semrush-acquires-search-engine-land-447555">has acquired Third Door Media</a> and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you know, <a href="https://www.seroundtable.com/semrush-to-go-public-31015.html">Semrush went public in March 2021</a> and has <A href="https://en.wikipedia.org/wiki/Semrush">grown</a> its business over the past 16 years to over 1,000 people and hundreds of millions of dollars.</p><p>I've written for Search Engine Land since it was first founded in 2006 and have been involved in its conference series, SMX, since the start of that conference. I have decided to stay on with the new company, because I love the team and company I work with and I have always had an excellent relationship with the people at Semrush. I remember having some of their early employees speak at the early SMX events and contribute content to Search Engine Land over the years. Heck, when they went public, I was so proud to hear a home grown SEO software company that I even bought some token shares. </p><p>To be clear in my role; I was always a vendor / contractor for Third Door Media, I was never an employee. I did have a small share in the company, as a thank you for being with the company but I was not a managing owner or on the staff. I plan on continuing in that role, with the same team I am working with at the company, in the same capacity that I've been doing for the past 18 or so years.</p><p>You should read the statement on the <A href="https://searchengineland.com/semrush-acquires-search-engine-land-447555">Search Engine Land site</a> for more details.</p><p>Here is some of the industry reaction - keep in mind, I scheduled this post and I am offline right now, so I cannot respond to any comments here, on social media or email. I will do my best to reply to what I can get I get back on Sunday.</p><p><h2>Industry Reaction</h2></p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr"><a href="https://twitter.com/rustybrick?ref_src=twsrc%5Etfw">@rustybrick</a>, is this new? <a href="https://t.co/Gk2FCsZHcC">pic.twitter.com/Gk2FCsZHcC</a></p>— Ryan Jones 🚀 (@RyanJonesSEO) <a href="https://twitter.com/RyanJonesSEO/status/1846531934320501109?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Wow. Also, congrats?</p>— Lidia Infante (@LidiaInfanteM) <a href="https://twitter.com/LidiaInfanteM/status/1846529694650290467?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">This is big. Congrats to all parties. Keep up the good work at SEL! <a href="https://t.co/zOans275gM">https://t.co/zOans275gM</a></p>— Erin Sparks (@erinsparks) <a href="https://twitter.com/erinsparks/status/1846542117801267584?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">- Barry Schwartz (who has written for Search Engine Land since it launched in 2006) will continue tirelessly reporting on the latest search news.<a href="https://twitter.com/semrush?ref_src=twsrc%5Etfw">@semrush</a> probably would be best to get <a href="https://twitter.com/rustybrick?ref_src=twsrc%5Etfw">@rustybrick</a> a seat on the board asap. <a href="https://t.co/TCh0qDfwfl">https://t.co/TCh0qDfwfl</a></p>— Greg (@PPCGreg) <a href="https://twitter.com/PPCGreg/status/1846533150119219244?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Big news! <br><br>I couldn’t be more excited to have the talented folks at TDM join our 🚀 <br><br>The future looks bright 😎 <a href="https://t.co/PAWwLSKStG">https://t.co/PAWwLSKStG</a></p>— nick Ξubanks (@nick_eubanks) <a href="https://twitter.com/nick_eubanks/status/1846537750628950526?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">SearchEngineLand parent acquired by <a href="https://twitter.com/semrush?ref_src=twsrc%5Etfw">@semrush</a> <a href="https://t.co/7f9Ikb3kP6">https://t.co/7f9Ikb3kP6</a></p>— Greg Sterling 🇺🇦 (@gsterling) <a href="https://twitter.com/gsterling/status/1846528867059593343?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Whoa, this is big: <a href="https://twitter.com/semrush?ref_src=twsrc%5Etfw">@semrush</a> has just acquired <a href="https://twitter.com/sengineland?ref_src=twsrc%5Etfw">@sengineland</a>. <br><br>Semrush now owns yet another prominent SEO media property. <a href="https://t.co/NfSsUUXxAN">pic.twitter.com/NfSsUUXxAN</a></p>— Chris Long (@gofishchris) <a href="https://twitter.com/gofishchris/status/1846529221960642889?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr"><a href="https://twitter.com/semrush?ref_src=twsrc%5Etfw">@semrush</a> didn't even wait unti black friday to purchase <a href="https://twitter.com/sengineland?ref_src=twsrc%5Etfw">@sengineland</a> 🤣</p>— Mark Rowles SEO 🚀 (@mjrwebdesign) <a href="https://twitter.com/mjrwebdesign/status/1846534225605849540?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">I'm not sure this is a good thing 😑</p>— Pedro Dias (@pedrodias) <a href="https://twitter.com/pedrodias/status/1846538044070842376?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Holy shit. The consolidation continues.</p>— John Doherty 👍 (@dohertyjf) <a href="https://twitter.com/dohertyjf/status/1846532901774483470?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="art" dir="ltr">👀🤨 <a href="https://t.co/LxaojNCTAW">https://t.co/LxaojNCTAW</a></p>— Screaming Frog (@screamingfrog) <a href="https://twitter.com/screamingfrog/status/1846529111390359685?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Wow! That is huge news! Congrats to <a href="https://twitter.com/semrush?ref_src=twsrc%5Etfw">@semrush</a> and <a href="https://twitter.com/sengineland?ref_src=twsrc%5Etfw">@sengineland</a>!!!<br><br>If <a href="https://twitter.com/rustybrick?ref_src=twsrc%5Etfw">@rustybrick</a> had feelings I’m sure he’d be happy too! <a href="https://t.co/jJ3DuOtHg1">https://t.co/jJ3DuOtHg1</a></p>— Mordy Oberstein *Is an asset* (@MordyOberstein) <a href="https://twitter.com/MordyOberstein/status/1846527407416590705?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Following HubSpot's lead. Company acquiring popular media assets.</p>— Derek Mollins (@ppcClickShark) <a href="https://twitter.com/ppcClickShark/status/1846528595591626803?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">I had to check to make sure it wasn't April 1.</p>— Wade Saunders (@heels4corners) <a href="https://twitter.com/heels4corners/status/1846527404384072024?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Major NEWWWSSS!!!!!<br><br>Semrush acquires Search Engine Land <a href="https://t.co/LriMEtZVnK">https://t.co/LriMEtZVnK</a> <a href="https://twitter.com/hashtag/PPCChat?src=hash&ref_src=twsrc%5Etfw">#PPCChat</a></p>— Anu Adegbola aka PPC Live founder 🎙️🗣️ (@TheMarketingAnu) <a href="https://twitter.com/TheMarketingAnu/status/1846526886861549866?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Semrush acquires Search Engine Land via <a href="https://twitter.com/MrDannyGoodwin?ref_src=twsrc%5Etfw">@MrDannyGoodwin</a> <a href="https://t.co/jx0ANvWIvD">https://t.co/jx0ANvWIvD</a> <a href="https://t.co/iEbVN7Osed">pic.twitter.com/iEbVN7Osed</a></p>— Search Engine Land (@sengineland) <a href="https://twitter.com/sengineland/status/1846525642076025257?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">How many times have you read an interesting article from the <a href="https://twitter.com/sengineland?ref_src=twsrc%5Etfw">@sengineland</a> or been inspired by a brilliant SMX talk? A lot, we bet. Now, here’s the exciting part—they’re now a part of Semrush!<br><br>These teams are all about simplifying the lives of marketers, which is exactly what… <a href="https://t.co/eS6rn6CPDk">pic.twitter.com/eS6rn6CPDk</a></p>— Semrush (@semrush) <a href="https://twitter.com/semrush/status/1846529117715411081?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Big congrats to all involved! <a href="https://t.co/wGtyNLDDNO">https://t.co/wGtyNLDDNO</a></p>— Lily Ray 😏 (@lilyraynyc) <a href="https://twitter.com/lilyraynyc/status/1846553183876722869?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Whoa, this is big! 🚀 <a href="https://twitter.com/semrush?ref_src=twsrc%5Etfw">@semrush</a> has officially acquired Search Engine Land and its parent company, Third Door Media, adding yet another major SEO media property to its portfolio. SEMrush now owns SMX conferences, the MarTech conferences, and Digital Marketing Depot.<a href="https://twitter.com/hashtag/SEO?src=hash&ref_src=twsrc%5Etfw">#SEO</a> <a href="https://t.co/J9BLj5AkP7">pic.twitter.com/J9BLj5AkP7</a></p>— Liraz Postan (@Rliraz) <a href="https://twitter.com/Rliraz/status/1846557051612274926?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet" data-conversation="none"><p lang="en" dir="ltr">Congratulations! Love your reporting!</p>— Ludvig Hoel (@LudvigHoel) <a href="https://twitter.com/LudvigHoel/status/1846532713760595973?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">will there be the same coverage of competitors products....<br><br>will links from <a href="https://twitter.com/ahrefs?ref_src=twsrc%5Etfw">@ahrefs</a> change to <a href="https://twitter.com/semrush?ref_src=twsrc%5Etfw">@semrush</a> <br><br>one thing that might change is SEL might become multi-lingual and therefore more inclusive</p>— <a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="274e504649485067465254095448444e464b">[email protected]</a> (@davidiwanow) <a href="https://twitter.com/davidiwanow/status/1846541821670810001?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr"><a href="https://twitter.com/RyanJones?ref_src=twsrc%5Etfw">@RyanJones</a> We understand the concern about links, mentions of competitors and reviews, but nothing changes on the SEL site, we're still the same committed independent news source we've always been and will continue to be - Kyle</p>— Search Engine Land (@sengineland) <a href="https://twitter.com/sengineland/status/1846552752807133601?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">I'll just say it. On the surface, one of the two big SEO tool behemoths, owning some of the most prominent SEO news/media properties in the space, seems.....not optimal. But I'm hoping for a good outcome for everyone, including us as readers. (And I count myself among them.) <a href="https://t.co/ihangT1HiZ">https://t.co/ihangT1HiZ</a></p>— Blair MacGregor (@blairmacgregor) <a href="https://twitter.com/blairmacgregor/status/1846556397355335789?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">This is huge. Congratulations on <a href="https://twitter.com/sengineland?ref_src=twsrc%5Etfw">@sengineland</a> and <a href="https://twitter.com/semrush?ref_src=twsrc%5Etfw">@semrush</a> for joining forces <a href="https://t.co/IBgX8g5YkH">https://t.co/IBgX8g5YkH</a></p>— Montse Cano | iSEO, project mgmt (@MontseCano) <a href="https://twitter.com/MontseCano/status/1846556271584878772?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">SEM acquisition, good or bad? via <a href="https://twitter.com/rustybrick?ref_src=twsrc%5Etfw">@rustybrick</a> <a href="https://t.co/YaHrFsV2Or">https://t.co/YaHrFsV2Or</a></p>— Lisa Sicard 👩‍💻 (@Lisapatb) <a href="https://twitter.com/Lisapatb/status/1846552304863883327?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">So everyone is going to hate on <a href="https://twitter.com/semrush?ref_src=twsrc%5Etfw">@semrush</a> for buying <a href="https://twitter.com/sengineland?ref_src=twsrc%5Etfw">@sengineland</a> but not celebrate solving the complaint of Danny having ownership/shares in their parent company while employed at Google?<br><br>Which one is it going to be SEO community?</p>— Nick LeRoy (@NickLeRoy) <a href="https://twitter.com/NickLeRoy/status/1846571675715862528?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">A SaaS platform just bought one of our industry’s news sources. Big news! How do you feel about this? <a href="https://t.co/uqSkZIZYww">https://t.co/uqSkZIZYww</a></p>— duane forrester (@DuaneForrester) <a href="https://twitter.com/DuaneForrester/status/1846549609931583997?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Ever notice how the <a href="https://twitter.com/semrush?ref_src=twsrc%5Etfw">@semrush</a> logo looks a bit like a Puffer Fish, almost as much as a fireball/comet? <a href="https://t.co/QWgIcfGSDM">https://t.co/QWgIcfGSDM</a> <a href="https://t.co/j62wEZMyMI">pic.twitter.com/j62wEZMyMI</a></p>— Andy Beard (@AndyBeard) <a href="https://twitter.com/AndyBeard/status/1846546324243538285?ref_src=twsrc%5Etfw">October 16, 2024</a></blockquote> </p><p>Note: I am sure I missed a ton of reactions but I had to go offline for a Jewish holiday and I did my best to get what I can in here before going offline.</p><p>Forum discussion at <a href="https://x.com/rustybrick/status/1846525684291670327">X</a> and <A href="https://www.linkedin.com/posts/chris-long-marketing_whoa-this-is-big-semrush-has-just-acquired-activity-7252294195334246402-IyUo/">LinkedIn</a>.</p><p><small><i>Note: This was pre-written and scheduled to be posted today, I am <a href="https://www.seroundtable.com/offline-for-sukkot-5785-38240.html">currently offline for Sukkot</a>.</i></small></p> </div> <a name="comments" class="xl:order-5 order-5 tablet:col-start-1"> </a> <div id="disqus_thread" class="xl:order-6 xl:col-start-1 order-6 block tablet:col-start-1"> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type="text/javascript"> disqus_shortname = "seroundtable"; disqus_title = "Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction)"; disqus_url = "https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html"; var DsqLocal = { 'trackbacks': 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0-48 21.5-48 48zM464 240l0 32-160 0 0-32 160 0zM304 192c-26.5 0-48 21.5-48 48l0 32c0 26.5 21.5 48 48 48l160 0c26.5 0 48-21.5 48-48l0-32c0-26.5-21.5-48-48-48l-160 0zm0 208l160 0 0 32-160 0 0-32zm-48 0l0 32c0 26.5 21.5 48 48 48l160 0c26.5 0 48-21.5 48-48l0-32c0-26.5-21.5-48-48-48l-160 0c-26.5 0-48 21.5-48 48z"/></svg></i> Most Recent Articles </h2> <section class="flex flex-col xl:w-full p-6 tablet:border-b-2 "> <a class="block text-primary" href="https://www.seroundtable.com/category/search-forum-recap" aria-label="Read more of the topic Search Forum Recap"> Search Forum Recap </a> <h2 class="block text-black-text text-left font-bold text-xl pb-2"> <a href="https://www.seroundtable.com/recap-02-20-2025-38942.html"> Daily Search Forum Recap: February 20, 2025 </a> </h2> <span class="text-gray-text xl:text-sm"> Feb 20, 2025 - 10:00 am </span> <div> <a class="text-black-text" href="https://www.seroundtable.com/recap-02-20-2025-38942.html#comments" aria-label="Comments for Daily Search 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Semrush Acquires Search Engine Land, SMX & Third Door Media