Daily Search Forum Recap: February 20, 2025

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Google Lens AI overviews increase and iOS apps gain more Lens (circle to search) features. Google Business Profile posts now support AI-generated backgrounds for your images. Google Ads can now create people and faces with its AI-generated tools. Google said audio versions of your page do not help with SEO. Google top quality store pages can have AI-generated review summaries. \r\n\r\nSearch Engine Roundtable Stories:\r\n\r\n \r\n Google Search Ranking Volatility Heating Up Again\r\n \r\n It's been almost two weeks since I last reported on a Google Search ranking update (unconfirmed) and that may be a recent record. But that being said, I am now seeing some signs of another unconfirmed Google update. The tools are starting to spike, and I am seeing some limited chatter within the SEO community.\r\n \r\n \r\n Google Lens AI Overviews Expands & iOS App Search Screen\r\n \r\n Google announced a couple new Google Lens features; (1) they are expanding how AI Overviews show on Google Lens results and (2) Chrome and Google's iOS app now let you search your screen with Google Lens.\r\n \r\n \r\n Google Ads AI Images Can Now Create People & Faces\r\n \r\n Google announced three updates to its image and assets system including its generative AI can now generate people and faces. Google also announced asset audience recommendations and asset testing for feed-only Performance Max campigns.\r\n \r\n \r\n Google Business Profiles Posts Integrates AI-Enhanced Images\r\n \r\n Google Business Profiles now can add backgrounds to the images you upload to your Google Posts, using AI. Victoria Kroll from Google wrote that you can now \"can create an engaging AI-generated background for the photos you plan to use in the post.\"\r\n \r\n \r\n Google: Audio Version Of Page Does Not Benefit Your Google Rankings\r\n \r\n Martin Split from Google said that having an audio version of a page or a blog post, does not impact your Google rankings. He said it is good for your users, but has no SEO impact.\r\n \r\n\r\n \r\n Google Top Quality Store Pages Add AI-Generated Review Summaries\r\n \r\n Google is showing AI-generated review summaries on some top quality store pages. So when you click on a specific retailer or merchant's top quality store link, at the top of the reviews you may see an AI-generated summary of those reviews.\r\n \r\n \r\n Google Ships Laptop Sticker\r\n \r\n Here is a cute Google sticker that says Google Ships with a boat\/ship. I am sure there is more meaning around it but you tell me what you see. This was shared by Paige Bailey who works on the Google Deep Mind team.\r\n \r\n\r\nOther Great Search Threads:\r\n\r\n\tBecause you TOTALLY asked for this\u2026 and MapQuest has NOTHING better to do\u2026 We\u2019ve granted you exclusive access to a place very dear to our heart: gulfof.mapquest.com Think of it as the Upside Down but more... minimalist. Pls share so we ca, MapQuest on Bluesky\r\n\tI was honored to help tell the story of Bing (and to be quoted!) in the new book, \u201cThe Insider's Guide to Innovation at Microsoft,\u201d which is on shelves today - Congratulations to @DeanCarignan and @JoAnnGarbin on the relea, Michael Schechter on X\r\n\tKilled the Goose that laid the golden egg, WebmasterWorld\r\n\tTraffic sources primarily affect the same traffic source. So the recommendation system (Browse > Home Page), for example, will look at watch time for the video when it's clicked on from the Home Page, not from external sourc, YouTube Liaison on X\r\n\tIs BlackHat SEO dead?, BlackHatWorld\r\n\tThat is from the part of the announcement about new asset audience recommendations, which recommends images that you *already have* in your account to use in your campaign. The image we used in th, AdsLiaison on X\r\n\r\nSearch Engine Land Stories:\r\n\r\n\t\t\t\t\tGoogle just lifted its 2019 ban on fingerprinting for advertisers\r\n\t\t\t\t\tGoogle AI Overviews now showing on more Google Lens results\r\n\t\t\t\t\tHow to use keyword insertion for more effective Google Ads\r\n\t\t\t\t\tGoogle image AI model can now generate humans for ads\r\n\t\t\t\t\tDeepSeek & SEO: What you need to know\r\n\t\t\t\t\tHow to integrate SEO into your broader marketing strategy\r\n\r\nOther Great Search Stories:\r\nAnalytics\r\n\r\n\tCustom Overview Report in GA4, KRM Digital Marketing\r\n\r\n\r\nIndustry & Business\r\n\r\n\tMozCon Announcement: We\u2019re on the Road in 2025!, Moz\r\n\tSatya Nadella \u2013 Microsoft\u2019s AGI Plan & Quantum Breakthrough, Dwarkesh Patel\r\n\tWelcome to Ananta, Google India\u2019s new campus in Bengaluru, Google Blog\r\n\tRussia's Yandex reports record annual revenues for 2024, Reuters\r\n\r\n\r\nLinks & Content Marketing\r\n\r\n\tWhat Is an SEO Article? Why Should Your Write One? And How?, BruceClay\r\n\tWhy the Future Depends on Responsible Marketing, Content Marketing Institute\r\n\tHow to Get Customers (There Are Only 4 Ways), Ahrefs\r\n\tHow To Use Inbound Marketing To Drive Traffic Without Paid Ads, Moz\r\n\r\n\r\nLocal & Maps\r\n\r\n\tApple could add Google Maps-like ads to Apple Maps, Android Authority\r\n\tDrivers handed major boost that will 'simplify parking for millions' with new Google Maps update, GB News\r\n\tMapQuest's 'Name Your Own Gulf', Daring Fireball\r\n\r\n\r\nMobile & Voice\r\n\r\n\tGoogle Assistant now supports Amazon Music on Nest speakers, 9to5Google\r\n\tNew mobile apps on cars with Google built-in, Google Blog\r\n\r\n\r\nSEO\r\n\r\n\tAI Overviews & SERP Volatility: Research into how Google\u2019s Search Results Change, Authoritas\r\n\tAre Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out, Ahrefs\r\n\tGoogle HCU SEO \/ The Disconnected Entity Hypothesis, Hobo\r\n\tGoogle Quality Issues: Harmful to Consumers & Possibly Intentional, Wallethub\r\n\tMastering HREFLang x-default, International Web Mastery\r\n\tSEO in 2024: Winners, Losers, and Overall Trends, Amsive\r\n\tThe impact of AI Overviews on SEO - analysis of 19 studies, Growth Memo\r\n\tBrighton SEO: The Biggest Challenge in Real Estate SEO (and a 2025 Prediction), SEO Savvy Agent\r\n\tDoes A High Bounce Rate Affect SEO And Ranking?, Nikki Pilkington\r\n\tWhy I Run SEO Tests (And You Should Too), Level343\r\n\r\n\r\nPPC\r\n\r\n\tAnalyzing AI Overview Data w\/ Paid Conversions: Finding When to Care, Seer Interactive\r\n\tMalware hides on Google docs: passwords and private chats at risk, Cybernews\r\n\tRising CPCs: The New Battle to Stretch Your Budget, JumpFly\r\n\tUnlocking the Power of Customer Match: Guide to Maximizing Google Ads, Seer Interactive\r\n\r\n\r\nSearch Features\r\n\r\n\tExplore new career possibilities with Career Dreamer, Google Blog\r\n\tGoogle Research launches new scientific research tool, AI co-scientist, Google Blog\r\n\tSearchResearch Challenge (2\/19\/25): Asking questions of images with AI?, SearchReSearch\r\n\r\n\r\nOther Search\r\n\r\n\tCritical Microsoft Bing Vulnerability Let Attackers Execute Code Remotely, Cyber Security News\r\n\r\nFeedback:\r\n\r\nHave feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.\r\n","author":{"@type":"Person","name":"Barry Schwartz","url":"https:\/\/www.seroundtable.com\/author\/barry-schwartz\/2.html"},"publisher":{"@type":"Organization","name":"Search Engine Roundtable","logo":{"@type":"ImageObject","url":"https:\/\/www.seroundtable.com\/assets\/images\/publisher_logo.png","width":511,"height":60}},"headline":"Daily Search Forum Recap: February 20, 2025","alternativeHeadline":"Daily Search Forum Recap: February 20, 2025","speakable":{"@type":"SpeakableSpecification","xpath":["\/\/div[@id=\"maincontent\"]\/\/div[@class=\"title_left\"]\/\/h1","\/html\/head\/meta[@name=\"description\"]\/@content"]}} </script> <link rel="alternate" type="application/rss+xml" title="RSS" href="https://www.seroundtable.com/index.rdf" /> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@400;600;700&display=swap" rel="stylesheet"> <link rel="preload" as="style" href="https://www.seroundtable.com/build/assets/app-17cc153d.css" /><link rel="preload" as="style" 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font-bold text-xs xl:text-base"> by <a href="https://www.seroundtable.com/author/barry-schwartz/2.html" rel="author" aria-label="More by " class="group-hover/author:mb-10" > Barry Schwartz </a> <div class=" p-2 xl:group-hover/author:block tablet:group-hover/author:block xl:group-hover/author:w-[900px] tablet:group-hover/author:w-[700px] group-hover/author:w-[400px] hidden absolute top-0 -translate-x-1/2 tablet:translate-x-0 xl:translate-x-0 "> <div class="w-full h-10"> </div> <div class="mb-4 border-b-2 pb-4 bg-white dark:bg-black p-4 border"> <h2 class="text-xl font-bold bg-white dark:bg-black dark:text-white pr-2 w-fit flex gap-2 items-center"> <a href="https://www.seroundtable.com/author/barry-schwartz/2.html" class="" > Barry Schwartz / Executive Editor </a> </h2> <div class="tablet:w-full flex flex-col tablet:flex-row mt-4 editor"> <div class="flex flex-col items-center"> <a href="https://www.seroundtable.com/author/barry-schwartz/2.html" class="" > <img src="https://s3.amazonaws.com/images.seroundtable.com/assets/author_24ced40514768a_full.jpg" class="w-[140px] h-[160px]" /> </a> <div class="flex flex-row text-white gap-3 mt-2 justify-center"> <a href="https://twitter.com/rustybrick" class="flex rounded-full bg-primary justify-center items-center w-8 h-8"> <i class="fa fa-brands text-white xl:text-2xl"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg></i> </a> <a href="https://bsky.app/profile/rustybrick.com" class="flex rounded-full bg-primary justify-center items-center w-8 h-8"> <i class="fa fa-brands text-white xl:text-2xl"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512"><path d="M407.8 294.7c-3.3-.4-6.7-.8-10-1.3c3.4 .4 6.7 .9 10 1.3zM288 227.1C261.9 176.4 190.9 81.9 124.9 35.3C61.6-9.4 37.5-1.7 21.6 5.5C3.3 13.8 0 41.9 0 58.4S9.1 194 15 213.9c19.5 65.7 89.1 87.9 153.2 80.7c3.3-.5 6.6-.9 10-1.4c-3.3 .5-6.6 1-10 1.4C74.3 308.6-9.1 342.8 100.3 464.5C220.6 589.1 265.1 437.8 288 361.1c22.9 76.7 49.2 222.5 185.6 103.4c102.4-103.4 28.1-156-65.8-169.9c-3.3-.4-6.7-.8-10-1.3c3.4 .4 6.7 .9 10 1.3c64.1 7.1 133.6-15.1 153.2-80.7C566.9 194 576 75 576 58.4s-3.3-44.7-21.6-52.9c-15.8-7.1-40-14.9-103.2 29.8C385.1 81.9 314.1 176.4 288 227.1z"/></svg></i> </a> <a href="https://linkedin.com/in/rustybrick" class="flex rounded-full bg-primary justify-center items-center w-8 h-8"> <i class="fa fa-brands text-white xl:text-2xl"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"/></svg></i> </a> </div> </div> <div class="tablet:w-3/4 mt-2 tablet:mt-0 tablet:pl-6 text-gray-text dark:text-white tablet:tracking-wide"> Barry Schwartz is the CEO of <a href="http://www.rustybrick.com/">RustyBrick</a> and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the <A href="https://www.seroundtable.com/">Search Engine Roundtable</a> and the News Editor of <A href="http://searchengineland.com/">Search Engine Land</a>. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs <a href="https://www.rustybrick.com/sem-expert-witness.html">search marketing expert witness</a> services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at <A href="https://twitter.com/rustybrick">@rustybrick</A> or on <a href="https://www.linkedin.com/in/rustybrick/">LinkedIn</a> and read his full bio <a href="http://www.rustybrick.com/barry">over here</a>. <br> <span class="text-black text-sm font-bold dark:text-white" >36,081 Articles as</span> <a href="https://www.seroundtable.com/author/barry-schwartz/2.html" class="text-sm" >barry.schwartz</a> </div> </div> </div> </div> </span> </div> <div class="text-sm xl:text-base mt-2 xl:mt-0 dark:text-white"> <span> Filed Under </span> <a href="https://www.seroundtable.com/category/search-forum-recap" class="underline font-bold dark:text-primary"> Search Forum Recap </a> </div> </div> <div class=" post-body text-gray-text xl:col-start-1 xl:order-4 order-4 text-lg"> <p><strong>Here is a recap of what happened in the search forums today, through the eyes of the <a href="https://www.seroundtable.com">Search Engine Roundtable</a> and other search forums on the web.</strong></p> <p> Google Search ranking volatility heated up today after a calming period. Google Lens AI overviews increase and iOS apps gain more Lens (circle to search) features. Google Business Profile posts now support AI-generated backgrounds for your images. Google Ads can now create people and faces with its AI-generated tools. Google said audio versions of your page do not help with SEO. Google top quality store pages can have AI-generated review summaries. </p> <h2>Search Engine Roundtable Stories:</h2> <ul> <li> <strong><a href="https://www.seroundtable.com/google-search-ranking-volatility-heats-38941.html">Google Search Ranking Volatility Heating Up Again</a></strong> <br /> It's been almost two weeks since I last reported on a Google Search ranking update (unconfirmed) and that may be a recent record. But that being said, I am now seeing some signs of another unconfirmed Google update. The tools are starting to spike, and I am seeing some limited chatter within the SEO community. </li> <li> <strong><a href="https://www.seroundtable.com/google-lens-ai-overviews-ios-app-38928.html">Google Lens AI Overviews Expands & iOS App Search Screen</a></strong> <br /> Google announced a couple new Google Lens features; (1) they are expanding how AI Overviews show on Google Lens results and (2) Chrome and Google's iOS app now let you search your screen with Google Lens. </li> <li> <strong><a href="https://www.seroundtable.com/google-ads-ai-images-updates-38938.html">Google Ads AI Images Can Now Create People & Faces</a></strong> <br /> Google announced three updates to its image and assets system including its generative AI can now generate people and faces. Google also announced asset audience recommendations and asset testing for feed-only Performance Max campigns. </li> <li> <strong><a href="https://www.seroundtable.com/google-business-profiles-posts-ai-enhanced-images-38940.html">Google Business Profiles Posts Integrates AI-Enhanced Images</a></strong> <br /> Google Business Profiles now can add backgrounds to the images you upload to your Google Posts, using AI. Victoria Kroll from Google wrote that you can now "can create an engaging AI-generated background for the photos you plan to use in the post." </li> <li> <strong><a href="https://www.seroundtable.com/google-audio-page-seo-38939.html">Google: Audio Version Of Page Does Not Benefit Your Google Rankings</a></strong> <br /> Martin Split from Google said that having an audio version of a page or a blog post, does not impact your Google rankings. He said it is good for your users, but has no SEO impact. </li> <li> <strong><a href="https://www.seroundtable.com/google-top-quality-store-pages-ai-generated-review-summaries-38935.html">Google Top Quality Store Pages Add AI-Generated Review Summaries</a></strong> <br /> Google is showing AI-generated review summaries on some top quality store pages. So when you click on a specific retailer or merchant's top quality store link, at the top of the reviews you may see an AI-generated summary of those reviews. </li> <li> <strong><a href="https://www.seroundtable.com/photos/google-ships-sticker-38878.html">Google Ships Laptop Sticker</a></strong> <br /> Here is a cute Google sticker that says Google Ships with a boat/ship. I am sure there is more meaning around it but you tell me what you see. This was shared by Paige Bailey who works on the Google Deep Mind team. </li> </ul> <h2>Other Great Search Threads:</h2> <ul> <li><a href="https://bsky.app/profile/mapquest.com/post/3li3rqc3wjk2r">Because you TOTALLY asked for this… and MapQuest has NOTHING better to do… We’ve granted you exclusive access to a place very dear to our heart: gulfof.mapquest.com Think of it as the Upside Down but more... minimalist. Pls share so we ca</a>, MapQuest on Bluesky</li> <li><a href="https://x.com/mikeschechter/status/1891941558120853632">I was honored to help tell the story of Bing (and to be quoted!) in the new book, “The Insider's Guide to Innovation at Microsoft,” which is on shelves today - Congratulations to @DeanCarignan and @JoAnnGarbin on the relea</a>, Michael Schechter on X</li> <li><a href="https://www.webmasterworld.com/google_adwords/5117569.htm">Killed the Goose that laid the golden egg</a>, WebmasterWorld</li> <li><a href="https://x.com/YouTubeInsider/status/1892226716677927077">Traffic sources primarily affect the same traffic source. So the recommendation system (Browse > Home Page), for example, will look at watch time for the video when it's clicked on from the Home Page, not from external sourc</a>, YouTube Liaison on X</li> <li><a href="https://www.blackhatworld.com/seo/is-blackhat-seo-dead.1688558/">Is BlackHat SEO dead?</a>, BlackHatWorld</li> <li><a href="https://x.com/adsliaison/status/1892369121305571420">That is from the part of the announcement about new asset audience recommendations, which recommends images that you *already have* in your account to use in your campaign. The image we used in th</a>, AdsLiaison on X</li> </ul> <h2>Search Engine Land Stories:</h2> <ul> <li><a href="https://searchengineland.com/google-fingerprinting-advertisers-452122" title="Google just lifted its 2019 ban on fingerprinting for advertisers">Google just lifted its 2019 ban on fingerprinting for advertisers</a></li> <li><a href="https://searchengineland.com/google-ai-overviews-now-showing-on-more-google-lens-results-452032" title="Google AI Overviews now showing on more Google Lens results">Google AI Overviews now showing on more Google Lens results</a></li> <li><a href="https://searchengineland.com/google-ads-keyword-insertion-452019" title="How to use keyword insertion for more effective Google Ads">How to use keyword insertion for more effective Google Ads</a></li> <li><a href="https://searchengineland.com/google-imagen-3-ai-model-human-subjects-ads-452120" title="Google image AI model can now generate humans for ads">Google image AI model can now generate humans for ads</a></li> <li><a href="https://searchengineland.com/deepseek-seo-452008" title="DeepSeek & SEO: What you need to know">DeepSeek & SEO: What you need to know</a></li> <li><a href="https://searchengineland.com/integrate-seo-broader-marketing-strategy-452030" title="How to integrate SEO into your broader marketing strategy">How to integrate SEO into your broader marketing strategy</a></li> </ul> <h2>Other Great Search Stories:</h2> <p><strong>Analytics</strong></p> <ul> <li><a href="https://krmdigital.uk/blog/custom-overview-report/">Custom Overview Report in GA4</a>, KRM Digital Marketing</li> </ul> <p><strong>Industry & Business</strong></p> <ul> <li><a href="https://moz.com/blog/mozcon-on-the-road-2025">MozCon Announcement: We’re on the Road in 2025!</a>, Moz</li> <li><a href="https://www.dwarkeshpatel.com/p/satya-nadella">Satya Nadella – Microsoft’s AGI Plan & Quantum Breakthrough</a>, Dwarkesh Patel</li> <li><a href="https://blog.google/intl/en-in/company-news/welcome-to-ananta-google-indias-new-campus-in-bengaluru/">Welcome to Ananta, Google India’s new campus in Bengaluru</a>, Google Blog</li> <li><a href="https://www.reuters.com/technology/russias-yandex-reports-record-annual-revenues-2024-2025-02-20/">Russia's Yandex reports record annual revenues for 2024</a>, Reuters</li> </ul> <p><strong>Links & Content Marketing</strong></p> <ul> <li><a href="https://www.bruceclay.com/blog/what-is-seo-article/">What Is an SEO Article? Why Should Your Write One? And How?</a>, BruceClay</li> <li><a href="https://contentmarketinginstitute.com/articles/responsible-marketing/">Why the Future Depends on Responsible Marketing</a>, Content Marketing Institute</li> <li><a href="https://ahrefs.com/blog/how-to-get-customers/">How to Get Customers (There Are Only 4 Ways)</a>, Ahrefs</li> <li><a href="https://moz.com/blog/inbound-marketing-drive-traffic">How To Use Inbound Marketing To Drive Traffic Without Paid Ads</a>, Moz</li> </ul> <p><strong>Local & Maps</strong></p> <ul> <li><a href="https://www.androidauthority.com/apple-maps-copy-google-maps-ads-3527185/">Apple could add Google Maps-like ads to Apple Maps</a>, Android Authority</li> <li><a href="https://www.gbnews.com/lifestyle/cars/drivers-major-boost-parking-google-maps-update">Drivers handed major boost that will 'simplify parking for millions' with new Google Maps update</a>, GB News</li> <li><a href="https://daringfireball.net/linked/2025/02/18/mapquest-name-your-own-gulf">MapQuest's 'Name Your Own Gulf'</a>, Daring Fireball</li> </ul> <p><strong>Mobile & Voice</strong></p> <ul> <li><a href="https://9to5google.com/2025/02/19/google-assistant-amazon-music-support/">Google Assistant now supports Amazon Music on Nest speakers</a>, 9to5Google</li> <li><a href="https://blog.google/feed/mobile-apps-cars-google-built-in/">New mobile apps on cars with Google built-in</a>, Google Blog</li> </ul> <p><strong>SEO</strong></p> <ul> <li><a href="https://www.authoritas.com/blog/serp-organic-and-ai-overview-volatility-research">AI Overviews & SERP Volatility: Research into how Google’s Search Results Change</a>, Authoritas</li> <li><a href="https://ahrefs.com/blog/seo-stock-market-correlation-study/">Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out</a>, Ahrefs</li> <li><a href="https://www.hobo-web.co.uk/google-hcu-seo-the-disconnected-entity-hypothesis/">Google HCU SEO / The Disconnected Entity Hypothesis</a>, Hobo</li> <li><a href="https://wallethub.com/blog/google-quality-issues-report/147091">Google Quality Issues: Harmful to Consumers & Possibly Intentional</a>, Wallethub</li> <li><a href="https://internationalwebmastery.com/blog/mastering-hreflang-x-default/">Mastering HREFLang x-default</a>, International Web Mastery</li> <li><a href="https://www.amsive.com/insights/seo/seo-in-2024-winners-losers-and-overall-trends/">SEO in 2024: Winners, Losers, and Overall Trends</a>, Amsive</li> <li><a href="https://www.growth-memo.com/p/the-impact-of-ai-overviews-on-seo">The impact of AI Overviews on SEO - analysis of 19 studies</a>, Growth Memo</li> <li><a href="https://www.seosavvyagent.com/blog/brighton-seo-interview-greg-finn">Brighton SEO: The Biggest Challenge in Real Estate SEO (and a 2025 Prediction)</a>, SEO Savvy Agent</li> <li><a href="https://nikki-pilkington.com/seo-myth-debunked-high-bounce-rate-hurts-seo/">Does A High Bounce Rate Affect SEO And Ranking?</a>, Nikki Pilkington</li> <li><a href="https://level343.com/search-marketing-articles/why-should-you-run-seo-tests/">Why I Run SEO Tests (And You Should Too)</a>, Level343</li> </ul> <p><strong>PPC</strong></p> <ul> <li><a href="https://www.seerinteractive.com/insights/analyzing-ai-overview-data-w/-paid-conversions-finding-when-to-care">Analyzing AI Overview Data w/ Paid Conversions: Finding When to Care</a>, Seer Interactive</li> <li><a href="https://cybernews.com/security/malware-google-docs-infostealer/">Malware hides on Google docs: passwords and private chats at risk</a>, Cybernews</li> <li><a href="https://www.jumpfly.com/blog/rising-cpcs-the-new-battle-to-stretch-your-budget/">Rising CPCs: The New Battle to Stretch Your Budget</a>, JumpFly</li> <li><a href="https://www.seerinteractive.com/insights/unlocking-the-power-of-customer-match-guide-to-maximizing-google-ads">Unlocking the Power of Customer Match: Guide to Maximizing Google Ads</a>, Seer Interactive</li> </ul> <p><strong>Search Features</strong></p> <ul> <li><a href="https://blog.google/outreach-initiatives/grow-with-google/a-new-experiment-to-help-people-explore-more-career-possibilities/">Explore new career possibilities with Career Dreamer</a>, Google Blog</li> <li><a href="https://blog.google/feed/google-research-ai-co-scientist/">Google Research launches new scientific research tool, AI co-scientist</a>, Google Blog</li> <li><a href="https://searchresearch1.blogspot.com/2025/02/searchresearch-challenge-21925-asking.html">SearchResearch Challenge (2/19/25): Asking questions of images with AI?</a>, SearchReSearch</li> </ul> <p><strong>Other Search</strong></p> <ul> <li><a href="https://cybersecuritynews.com/microsoft-bing-remote-code-execution-vulnerability/">Critical Microsoft Bing Vulnerability Let Attackers Execute Code Remotely</a>, Cyber Security News</li> </ul> <h2>Feedback:</h2> <p> Have feedback on this daily recap; let me know on Twitter <a href="https://twitter.com/rustybrick/">@rustybrick</a> or <a href="https://twitter.com/seroundtable">@seroundtable</a>, on <a href="https://www.threads.net/@rustybrick">Threads</a>, <a href="https://c.im/@rustybrick">Mastodon</a> and <a href="https://bsky.app/profile/rustybrick.com">Bluesky</a> and you can follow us on <a href="https://www.facebook.com/seoroundtable">Facebook</a> and on <a href="https://news.google.com/publications/CAAiEGcxG7fAnv8WVJaUn-8kyrcqFAgKIhBnMRu3wJ7_FlSWlJ_vJMq3?hl=en-US&gl=US&ceid=US%3Aen">Google News</a> and make sure to subscribe to the <a href="https://www.youtube.com/user/rustybrick?sub_confirmation=1">YouTube</a> channel, <a href="https://podcasts.apple.com/us/podcast/id284443003">Apple Podcasts</a>, <a 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xl:w-full p-6 tablet:border-b-2 "> <a class="block text-primary" href="https://www.seroundtable.com/category/google-adwords" aria-label="Read more of the topic Google Ads"> Google Ads </a> <h2 class="block text-black-text text-left font-bold text-xl pb-2"> <a href="https://www.seroundtable.com/google-response-search-ads-headlines-update-38944.html"> Google Response Search Ads (RSAs) Second Headline In Sitelinks & More </a> </h2> <span class="text-gray-text xl:text-sm"> Feb 21, 2025 - 7:51 am </span> <div> <a class="text-black-text" href="https://www.seroundtable.com/google-response-search-ads-headlines-update-38944.html#comments" aria-label="Comments for Google Response Search Ads (RSAs) Second Headline In Sitelinks & More" > <i class="fa fa-regular text-primary"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M160 368c26.5 0 48 21.5 48 48l0 16 72.5-54.4c8.3-6.2 18.4-9.6 28.8-9.6L448 368c8.8 0 16-7.2 16-16l0-288c0-8.8-7.2-16-16-16L64 48c-8.8 0-16 7.2-16 16l0 288c0 8.8 7.2 16 16 16l96 0zm48 124l-.2 .2-5.1 3.8-17.1 12.8c-4.8 3.6-11.3 4.2-16.8 1.5s-8.8-8.2-8.8-14.3l0-21.3 0-6.4 0-.3 0-4 0-48-48 0-48 0c-35.3 0-64-28.7-64-64L0 64C0 28.7 28.7 0 64 0L448 0c35.3 0 64 28.7 64 64l0 288c0 35.3-28.7 64-64 64l-138.7 0L208 492z"/></svg></i> 0 </a> - <span class="text-black-text font-bold"> by <a href="https://www.seroundtable.com/author/barry-schwartz/2.html" rel="author" aria-label="More by Barry Schwartz" > Barry Schwartz </a> </span> </div> </section> <section class="flex flex-col xl:w-full p-6 tablet:border-b-2 "> <a class="block text-primary" href="https://www.seroundtable.com/category/google" aria-label="Read more of the topic Google"> Google </a> <h2 class="block text-black-text text-left font-bold text-xl pb-2"> <a href="https://www.seroundtable.com/google-hotel-results-book-with-official-site-38925.html"> Google Hotel Results Tests Book With Official Site Box </a> </h2> <span class="text-gray-text xl:text-sm"> Feb 21, 2025 - 7:41 am </span> <div> <a class="text-black-text" href="https://www.seroundtable.com/google-hotel-results-book-with-official-site-38925.html#comments" aria-label="Comments for Google Hotel Results Tests Book With Official Site Box" > <i class="fa fa-regular text-primary"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M160 368c26.5 0 48 21.5 48 48l0 16 72.5-54.4c8.3-6.2 18.4-9.6 28.8-9.6L448 368c8.8 0 16-7.2 16-16l0-288c0-8.8-7.2-16-16-16L64 48c-8.8 0-16 7.2-16 16l0 288c0 8.8 7.2 16 16 16l96 0zm48 124l-.2 .2-5.1 3.8-17.1 12.8c-4.8 3.6-11.3 4.2-16.8 1.5s-8.8-8.2-8.8-14.3l0-21.3 0-6.4 0-.3 0-4 0-48-48 0-48 0c-35.3 0-64-28.7-64-64L0 64C0 28.7 28.7 0 64 0L448 0c35.3 0 64 28.7 64 64l0 288c0 35.3-28.7 64-64 64l-138.7 0L208 492z"/></svg></i> 0 </a> - <span class="text-black-text font-bold"> by <a href="https://www.seroundtable.com/author/barry-schwartz/2.html" rel="author" aria-label="More by Barry Schwartz" > Barry Schwartz </a> </span> </div> </section> <section class="flex flex-col xl:w-full p-6 tablet:border-b-2 "> <a class="block text-primary" href="https://www.seroundtable.com/category/bing" aria-label="Read more of the topic Bing Search"> Bing Search </a> <h2 class="block text-black-text text-left font-bold text-xl pb-2"> <a href="https://www.seroundtable.com/bing-copilot-ai-answers-tabbed-carousel-38911.html"> Bing Copilot AI Answers Tabbed Carousel Card </a> </h2> <span class="text-gray-text xl:text-sm"> Feb 21, 2025 - 7:31 am </span> <div> <a class="text-black-text" href="https://www.seroundtable.com/bing-copilot-ai-answers-tabbed-carousel-38911.html#comments" aria-label="Comments for Bing Copilot AI Answers Tabbed Carousel Card" > <i class="fa fa-regular text-primary"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M160 368c26.5 0 48 21.5 48 48l0 16 72.5-54.4c8.3-6.2 18.4-9.6 28.8-9.6L448 368c8.8 0 16-7.2 16-16l0-288c0-8.8-7.2-16-16-16L64 48c-8.8 0-16 7.2-16 16l0 288c0 8.8 7.2 16 16 16l96 0zm48 124l-.2 .2-5.1 3.8-17.1 12.8c-4.8 3.6-11.3 4.2-16.8 1.5s-8.8-8.2-8.8-14.3l0-21.3 0-6.4 0-.3 0-4 0-48-48 0-48 0c-35.3 0-64-28.7-64-64L0 64C0 28.7 28.7 0 64 0L448 0c35.3 0 64 28.7 64 64l0 288c0 35.3-28.7 64-64 64l-138.7 0L208 492z"/></svg></i> 0 </a> - <span class="text-black-text font-bold"> by <a href="https://www.seroundtable.com/author/barry-schwartz/2.html" rel="author" aria-label="More by Barry Schwartz" > Barry Schwartz </a> </span> </div> </section> <section class="flex flex-col xl:w-full p-6 "> <a class="block text-primary" href="https://www.seroundtable.com/category/google-adwords" aria-label="Read more of the topic Google Ads"> Google Ads </a> <h2 class="block text-black-text text-left font-bold text-xl pb-2"> <a href="https://www.seroundtable.com/google-ads-parked-domains-38943.html"> Google Ads To Stop Placing Your Ads On Parked Domains By Default </a> </h2> <span class="text-gray-text xl:text-sm"> Feb 21, 2025 - 7:21 am </span> <div> <a class="text-black-text" href="https://www.seroundtable.com/google-ads-parked-domains-38943.html#comments" aria-label="Comments for Google Ads To Stop Placing Your Ads On Parked Domains By Default" > <i class="fa fa-regular text-primary"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M160 368c26.5 0 48 21.5 48 48l0 16 72.5-54.4c8.3-6.2 18.4-9.6 28.8-9.6L448 368c8.8 0 16-7.2 16-16l0-288c0-8.8-7.2-16-16-16L64 48c-8.8 0-16 7.2-16 16l0 288c0 8.8 7.2 16 16 16l96 0zm48 124l-.2 .2-5.1 3.8-17.1 12.8c-4.8 3.6-11.3 4.2-16.8 1.5s-8.8-8.2-8.8-14.3l0-21.3 0-6.4 0-.3 0-4 0-48-48 0-48 0c-35.3 0-64-28.7-64-64L0 64C0 28.7 28.7 0 64 0L448 0c35.3 0 64 28.7 64 64l0 288c0 35.3-28.7 64-64 64l-138.7 0L208 492z"/></svg></i> 0 </a> - <span class="text-black-text font-bold"> by <a href="https://www.seroundtable.com/author/barry-schwartz/2.html" rel="author" aria-label="More by Barry Schwartz" > Barry Schwartz </a> </span> </div> </section> </section> </section> <section class="flex flex-col justify-between order-2 my-4 border-y-2 py-2 tablet:w-full tablet:flex-row tablet:order-initial tablet:py-8 "> <div> <span class="uppercase text-sm dark:text-white">Previous Story: </span> <a class="text-primary" href="https://www.seroundtable.com/google-search-ranking-volatility-heats-38941.html">Google Search Ranking Volatility Heating Up Again</a> </div> <div class="mt-4 xl:mt-0"> <span class="uppercase text-sm dark:text-white">Next Story:</span> <a class="text-primary" href="https://www.seroundtable.com/photos/product-management-at-google-notebook-38879.html">Notebook: Product Management at Google</a> </div> </section> </section> </div> <div class="w-full xl:max-w-lg xl:mx-auto xl:mt-4"> <div class="flex flex-col justify-between border-b-2 py-4 mb-4 tablet:flex-row"> <a href="https://www.seroundtable.com" class="xl:w-1/4" aria-label="Search Engine Roundtable"> <div class="block bg-logo-light dark:bg-logo-dark dark:logo-dark bg-no-repeat xl:w-full xl:h-6 bg-center bg-contain"> </div> </a> <ul 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Daily Search Forum Recap: February 20, 2025