How to Manage Customers’ Data Privacy At Scale

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Why and How Companies Switch</span> </div> </a> </li> <li> <a href="/resource/step-by-step-guide-to-ai-compliance/"> <div class="img-holder"> <img src="https://trustarc.com/wp-content/uploads/2024/02/res-square-plus-pink.png" class="attachment-full size-full" alt="" decoding="async" /> </div> <div class="text-holder"> <span class="font-bold block uppercase resource-label">GUIDE</span> <span class="block h6">Step-by-Step Guide to AI Compliance</span> </div> </a> </li> </ul> </div> </div> </div> </li> <li> <a href="/contact/" class="btn"><span>Contact us</span></a> </li> </ul> <div class="right"> <a href="#" class="search-opener"> <svg width="19" height="20" viewBox="0 0 19 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle class="el" cx="8" cy="8" r="7.25" stroke="#000239" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <line class="el" x1="13.0607" y1="14" x2="18" y2="18.9393" stroke="#000239" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> </svg> <span class="accessibility">Search Opener</span> </a> <div class="search-drop"> <div class="container"> <form action="https://trustarc.com" class="search-form"> <label for="search"><img src="https://trustarc.com/wp-content/themes/trustarc/assets/dist/images/icon-search.svg" alt="" /></label> <input type="search" name="s" id="search" /> <button type="submit" class="btn"><span>Search</span></button> </form> <a href="#" class="close search-opener"> <svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="el" d="M1 1L13 13" stroke="#000239" stroke-width="1.5" stroke-linecap="round" /> <path class="el" d="M1 13L13 1.00004" stroke="#000239" stroke-width="1.5" stroke-linecap="round" /> </svg> <span class="accessibility">Search Close</span> </a> </div> </div> <a href="/contact/" class="btn desktop-only"><span>Contact us</span></a> </div> </div> </div> </header> <main id="main"> <section id="block_7b3d11da2665c6451cc9b99ed8bd71f3" class="hero-side-image text-left bg-dark no-img-offset"> <div class="container"> <div class="text-block"> <span class="sub-title block font-bold">Consumer Preference Management</span> <h1>Can you manage customers’ privacy preferences at scale?</h1> <p>Consumers demand more data privacy protection and transparency than ever – when you deliver, you set your brand apart.</p> <ul class="btn-list"> <li> <a href="/products/consent-consumer-rights/consent-preference-manager/" class="btn"><span>Find out more</span></a> </li> </ul> </div> <div class="image-block"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/03/hero-solutions-consumer-preference.png" class="attachment-full size-full" alt="" srcset="https://trustarc.com/wp-content/uploads/2024/03/hero-solutions-consumer-preference.png 598w, https://trustarc.com/wp-content/uploads/2024/03/hero-solutions-consumer-preference-300x300.png 300w, https://trustarc.com/wp-content/uploads/2024/03/hero-solutions-consumer-preference-150x150.png 150w, https://trustarc.com/wp-content/uploads/2024/03/hero-solutions-consumer-preference-199x199.png 199w, https://trustarc.com/wp-content/uploads/2024/03/hero-solutions-consumer-preference-120x120.png 120w" sizes="(max-width: 598px) 100vw, 598px" /> </div> </div> </section> <section id="block_880a12470222eae5e9ac8680a4f91f48" class="columns-one text-center" style="padding-bottom:0;overflow:hidden;"> <div class="container"> <div class="text-holder"> <h2>Differentiate with brand trust</h2> <p>Consumer attitudes around privacy are evolving and driving decision-making and purchases more than ever. It’s important for businesses to evolve in order to meet customer preferences by decreasing reliance on third-party data and leaning into building first-party data sources. This means building out your marketing ecosystem to collect opt-outs and opt-in across all of your channels (email, mobile app, and other third-party systems), maintaining advertising compliance with targeted ads and profiling, and creating compliant HR data systems to acknowledge employee consent for HRIS and financial systems.</p> </div> </div> </section> <section id="block_fc37f7f9ae572b4a283d9a988a681409" class="stats-section" style="padding-top:0;"> <div class="container"> <div class="stats-single"> <span class="number h1">48%</span> <span class="text">of consumers have changed providers due to data & privacy policies</span> </div> <div class="stats-single"> <span class="number h1">70%</span> <span class="text">of consumers question if companies take accountability for data misuse</span> </div> <div class="stats-single"> <span class="number h1">89%</span> <span class="text">of consumers show loyalty to brands they trust with their data</span> </div> </div> </section> <section id="block_cc03372694a7b2c1229de0094e9f4acf" class="columns-one text-center" style="padding-bottom:0;overflow:hidden;"> <div class="container"> <div class="text-holder"> <h3 style="text-align: center">Protect customer privacy at every touchpoint</h3> <p style="text-align: center">Brands who provide compliant, transparent, and positive consent experiences for online users have a competitive advantage over those who don’t. Conversely, confusing or opaque preference management creates a bad user experience that can increase opt-outs and be a drag on your brand.</p> </div> </div> </section> <section id="block_1d1539c73f367c4f10ce02a9f2ebff04" class="column-w-image has-rings"> <div class="decor"><img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/01/decor-circles.png" class="attachment-full size-full" alt="image description" srcset="https://trustarc.com/wp-content/uploads/2024/01/decor-circles.png 660w, https://trustarc.com/wp-content/uploads/2024/01/decor-circles-287x300.png 287w" sizes="(max-width: 660px) 100vw, 660px" /></div> <div class="container"> <div class="img-holder"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/03/img-sol-cpm-1.png" class="attachment-full size-full" alt="" srcset="https://trustarc.com/wp-content/uploads/2024/03/img-sol-cpm-1.png 719w, https://trustarc.com/wp-content/uploads/2024/03/img-sol-cpm-1-300x202.png 300w" sizes="(max-width: 719px) 100vw, 719px" /> </div> <div class="text-holder"> <ul class="list-check"> <li> <h6>Personalization</h6> <p>Personalizing consent prompts, data privacy intake forms, and a universal trust center improves consumer experiences.</p> </li> <li> <h6>Visibility</h6> <p>Data collection visibility and providing customers with control on data preferences shows transparency and builds brand trust.</p> </li> <li> <h6>Centralized preferences</h6> <p>Automate preference management across your entire marketing ecosystem of third party vendors for efficiency.</p> </li> <li> <h6>Opt-ins and opt-outs</h6> <p>Localization of compliant intake forms in accordance to regulations (e.g., CCPA, EU GDPR, LGPD, PIPEDA, ePrivacy, and more).</p> </li> </ul> </div> </div> </section> <section id="block_cd7692985d06deb4c5f0dfa6fb59bb30" class="column-w-image reverse" style=""> <div class="container"> <div class="img-holder"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/03/img-sol-cpm-2b.png" class="attachment-full size-full" alt="" srcset="https://trustarc.com/wp-content/uploads/2024/03/img-sol-cpm-2b.png 719w, https://trustarc.com/wp-content/uploads/2024/03/img-sol-cpm-2b-300x224.png 300w" sizes="(max-width: 719px) 100vw, 719px" /> </div> <div class="text-holder"> <h2>Streamline customer consents & preferences</h2> <p>TrustArc’s Consent and Preference Manager is a privacy-first preference center that enables real-time syncing of your users’ consent and first-party data across your marketing and vendor ecosystem with Rapid API.</p> <p>Empower your consumers with a single location to view their consents and update their preferences for greater transparency.</p> <p>Provide a tailored brand experience while easily tracking consent history against customer profiles, creating audit trails and reducing your effort to manage consumer preferences, improving consumer experience and increasing compliance.</p> </div> </div> </section> <section id="block_e7b934e35078ca006f2b52aa9caf9a00" class="cta-box gradient-navy-dark"> <div class="container"> <div class="box-area"> <div class="left"> <h2>Cookies, consent, and compliance</h2> </div> <div class="right"> <p>Be a trustworthy brand with privacy-first digital experiences by complying with laws around third-party consent. Find out more about TrustArc Cookie Consent Manager</p> <ul class="btn-list"> <li> <a href="/products/consent-consumer-rights/cookie-consent-manager/" class="btn"><span>Find out more</span></a> </li> </ul> </div> </div> </div> </section> <section id="block_47fb5316499a9511fb7dbdea5886ae44" class="resource-section bg-light-grey"> <div class="container"> <div class="resource-head"> <h2>Related resources</h2> <a href="/resources/" class="cta block">View all resources</a> </div> <ul class="resource-lists "> <li> <a href="https://trustarc.com/resource/data-minimization-gdpr-ccpa-privacy-laws/" class="resource-single"> <div class="img-holder"> <img decoding="async" width="380" height="120" src="https://trustarc.com/wp-content/uploads/2024/02/res-feat-woven-pink-380x120.png" class="attachment-380x120 size-380x120 wp-post-image" alt="" /> </div> <div class="text-holder"> <span class="resource-label uppercase">Articles</span> <h4>Compliance Brief: Data Minimization under GDPR, CCPA and other Privacy Laws</h4> </div> </a> </li> <li> <a href="https://trustarc.com/resource/ux-dark-patterns-consent-data-collection/" class="resource-single"> <div class="img-holder"> <img decoding="async" width="380" height="120" src="https://trustarc.com/wp-content/uploads/2024/01/res-feat-plus-blue-test-380x120.png" class="attachment-380x120 size-380x120 wp-post-image" alt="" /> </div> <div class="text-holder"> <span class="resource-label uppercase">Articles</span> <h4>Policy Briefing: UX Dark Patterns in Consent and Data Collection</h4> </div> </a> </li> <li> <a href="https://trustarc.com/resource/implications-ccpa-regulations-businesses/" class="resource-single"> <div class="img-holder"> <img decoding="async" width="380" height="120" src="https://trustarc.com/wp-content/uploads/2024/02/res-feat-plus-purple-380x120.png" class="attachment-380x120 size-380x120 wp-post-image" alt="" /> </div> <div class="text-holder"> <span class="resource-label uppercase">Articles</span> <h4>Implications of CCPA Regulations for Businesses</h4> </div> </a> </li> </ul> </div> </section> </main> <footer class="footer"> <div class="container"> <div class="footer-top"> <div class="footer-left"> <div class="footer-logo"> <a href="https://trustarc.com"> <img src="https://trustarc.com/wp-content/uploads/2023/11/footer-logo.svg" class="attachment-full size-full" alt="TrustArc" decoding="async" loading="lazy" /> </a> </div> <address> 2121 N. 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