Unfiltered with…Tuma Basa

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title="Inside YouTube" class=" yt-article-hero-section__page-content-category-cta inside-youtube" data-ga4-analytics-click='{"event": "eyebrow_topic_click"}'> Inside YouTube </a> </p> <h1 id="jump-content" tabindex="-1" class=" yt-article-hero-section__page-content-title " >Unfiltered with…Tuma Basa</h1> <p class="yt-article-hero-section__page-content-author"> By <b>Lauren Resnick</b><b>, </b><i>Communications Manager, YouTube Music</i> </p> <p class="yt-article-hero-section__page-content-date"> <span class="span-date">Nov 16, 2022</span> – <span class="span-time" data-reading-time-render>[[read-time]] minute read</span> </p> </div> <section class="yt-social js-yt-gtm-social" > <div class="yt-social__list" data-analytics-module='{ "module_name": "undefined", "section_header": "Unfiltered with…Tuma Basa", "topic_tags": "executives" }'> <ul> <li class="yt-social__list-item"> <a class="yt-social__list-link" aria-label="Facebook" 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"hero" }' class="yt-social__list-copy-clipboard-copy-link-wrapper-button" copy-success="Copied to clipboard" copy-fail="Press Ctrl+C or ⌘+C to copy">Copy link</button> </div> </div> </div> </div> </li> </ul> </div> </section> <h2 class=" yt-article-hero-section__page-content-intro with-intro-image yt-speakable " > Get to know YouTube’s Director of Black Music and Culture Tuma Basa and what’s on his mind in our inaugural edition of "Unfiltered." </h2> </div> </div> </div> </section> <section class="js-yt-gtm-media-paragraph yt-article-paragraph-media tts-container"> <div class="yt-article-paragraph-media__row"> <div class="yt-article-paragraph-media__media-container"></div> <div class="yt-article-paragraph-media__p-container"> <div class="yt-article-paragraph-media__p-inner-container"> <google-read-aloud-player data-analytics-module='{ "event": "module_impression", "module_name": "ai_audio", "section_header": "Unfiltered with…Tuma Basa", "has_impression": true }' data-api-key="AIzaSyAsUIethZHNKIX0b3DWr94TD_u9z8XzK8A" data-tracking-ids="G-RL1NDMZ0PJ,G-LFSMC8QYZK" data-voice-list="en-us-m-3:Cyan,en-us-f-1:Lime", data-voice="en-us-m-3:Cyan", data-layout-style="style1" data-highlight-mode="word-over-paragraph" data-highlight-text-color="#000000" data-highlight-word-background="#8AB4F8" data-highlight-paragraph-background="#D2E3FC" data-background="linear-gradient(180deg, #F1F3F4 0%, #F8F9FA 100%)" data-foreground-color="#202124" data-font="600 14px Google Sans, sans-serif" data-box-shadow="0px 1px 3px 1px rgba(60, 64, 67, 0.15)" data-speakable style="min-height:55px;display:block;margin-left:auto;margin-right:auto;margin-bottom:36px;" > </google-read-aloud-player> </div> </div> </div> </section> <section class="js-yt-gtm-media-paragraph yt-article-paragraph-media yt-article-paragraph-media--paragraph yt-article-paragraph-media--sticky-left " data-media-type="paragraph" > <div class="yt-article-paragraph-media__row"> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__media-container "> <div class="yt-article-paragraph-media__row--desktop-rel-articles"> </div> <div data-sticky-dest class="yt-article-paragraph-media__media-destination"></div> </div> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__p-container"> <div class="yt-article-paragraph-media__p js-yt-ga-paragraph-media yt-speakable" data-analytics-module='{ "module_name": "Paragraph with Media", "event": "inline_link_click", "section_header": "Unfiltered with…Tuma Basa", "topic_tags": "executives" }'> <div class="rich-text"><p data-block-key="128ix">Born in Congo (Zaire), raised between Iowa and Zimbabwe, and now based out of DC, get to know YouTube’s Director of Black Music and Culture Tuma Basa and what’s on his mind in our inaugural edition of <i>Unfiltered.</i></p><p data-block-key="69gj4"><i><sub>The following interview has been edited for length and clarity.</sub></i></p><p data-block-key="1fkng"></p><h2 data-block-key="c3buv"><b>When did you first fall in love with music and how did you end up making a career of it: what's the story?</b></h2></div> </div> <div data-sticky-dest class="yt-article-paragraph-media__p-destination"></div> </div> </div> <div class="yt-article-paragraph-media__row--mobile-rel-articles"> </div> </section> <section class="js-yt-gtm-media-paragraph yt-article-paragraph-media yt-article-paragraph-media--quote_paragraph yt-article-paragraph-media--sticky-left " data-media-type="quote_paragraph" > <div class="yt-article-paragraph-media__row"> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__media-container yt-article-paragraph-media__media-container--quote"> <div class="yt-article-paragraph-media__row--desktop-rel-articles"> </div> <div class="yt-article-paragraph-media__media-wrapper yt-article-paragraph-media__media-wrapper--video-no-img "> <div class="yt-article-paragraph-media__quote-wrapper yt-article-paragraph-media__quote-wrapper--color-default yt-speakable " style="--quote-color: #caf8ff;"> <p class="yt-article-paragraph-media__quote "> <span class="yt-article-paragraph-media__quote--show_marks-sign" aria-hidden="true" tabindex="-1">“</span> In my mind, I am doing the things my dad would have done if he had the same opportunities.” </p> <span class="yt-article-paragraph-media__quote-name">Tuma Basa</span> <span class="yt-article-paragraph-media__quote-title">Director of Black Music and Culture, YouTube Music</span> </div> </div> <div data-sticky-dest class="yt-article-paragraph-media__media-destination"></div> </div> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__p-container"> <div class="yt-article-paragraph-media__p js-yt-ga-paragraph-media yt-speakable" data-analytics-module='{ "module_name": "Paragraph with Media", "event": "inline_link_click", "section_header": "Unfiltered with…Tuma Basa", "topic_tags": "executives" }'> <div class="rich-text"><p data-block-key="ciko5">Falling in love with music was my dad's influence. Since I was a little kid he always had a lot of records plus he would dub music. I would go through the records he was listening to and memorize the words of the songs he would play.</p><p data-block-key="dcnmr">In my mind, I am doing the things my dad would have done if he had the same opportunities. He was aggressive in keeping up with good, popular music. He is a fan of lingala, rock, R&B, soul, pop; a way more eclectic taste in music than I have. He listened to artists like <a href="https://www.youtube.com/channel/UCDgvU1qlpi7sOc6YY3dD_xQ">Sister Sledge</a> and <a href="https://www.youtube.com/channel/UCvj9Q8jeaaXlj2OprcRraaw">Simon & Garfunkel</a>. But for me and music, it's unrelated, but I played the baritone in school. I never had any solos, maybe once in my six, seven years of playing. When I was in Zimbabwe, I tried to be a rapper. Even got a few spins on Radio 3 (ZBC). My name was B2maB and I flowed like H2O.</p><p data-block-key="efrt9">The actual career part came later on. It was a chance conversation with <a href="https://www.imdb.com/name/nm0001115/">Ossie Davis</a> when I lived in Utah for a year. There wasn’t a lot of diversity in Utah at the time and I was a stand-in for a “Touched by an Angel” spinoff pilot called “Promised Land,” which Ossie was in. The two of us ended up having a chance conversation where he told me to look at the behind the scenes in entertainment. So I told my parents I wanted to be an entertainment lawyer and I ended up doing three internships – one at EMI, one at Cutler & Sedlmayr (now called Sedlmayr & Associates) and then at BET in DC, where I moved in 2000. That's really where it all began.</p></div> </div> <div data-sticky-dest class="yt-article-paragraph-media__p-destination"></div> </div> </div> <div class="yt-article-paragraph-media__row--mobile-rel-articles"> </div> </section> <section class="js-yt-gtm-media-paragraph yt-article-paragraph-media yt-article-paragraph-media--video_paragraph yt-article-paragraph-media--sticky-left " data-media-type="video_paragraph" > <div class="yt-article-paragraph-media__row"> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__media-container "> <div class="yt-article-paragraph-media__row--desktop-rel-articles"> </div> <div class="yt-article-paragraph-media__media-wrapper yt-article-paragraph-media__media-wrapper--video-no-img "> <div class=" yt-article-paragraph-media__video-left-sticky yt-article-paragraph-media__video-no-sticky"> <article class=" yt-article-video yt-article-video--loading js-yt-gtm-article-video " data-component="yt-article-yt-player" data-section-title="" data-page-url="https://blog.youtube/inside-youtube/unfiltered-with-tuma-basa/" data-video-name="Lil B - Wonton Soup" data-video-test="https://www.youtube.com/watch?v=nYfceJhgvRM" data-video-id="nYfceJhgvRM" data-video-type="VIDEO_PARAGRAPH" data-video-source="article" data-index-id="6e095f82-7b95-403a-bc2a-f6a4d932bc77" data-component-position="left" data-component-type="article media paragraph" data-publication-date="20221116" data-topic-tags="executives" data-analytics-click='{ "event": "trackEvent", "eventAction": "article video click", "eventCategory": "module interaction", "eventLabel": "https://youtube.com/watch?v=nYfceJhgvRM", "componentType": "article video", "componentPosition": "left" }' > <div class="yt-article-video__embed yt-article-video__embed-container hide-from-all "> <div id="yt-article-yt-player-nYfceJhgvRM-6e095f82-7b95-403a-bc2a-f6a4d932bc77"></div> </div> <figure class="yt-article-video__container"> <div class="yt-image-placeholder"> <a class="yt-article-video__custom-wrapper " aria-label=" Lil B - Wonton Soup " href="#" target="_blank"> <img class="yt-article-video__default-image" src="//i.ytimg.com/vi_webp/nYfceJhgvRM/default.webp" alt="" loading="lazy" aria-hidden="true" data-hq-image="//i.ytimg.com/vi_webp/nYfceJhgvRM/maxresdefault.webp" > <div class="yt-article-video__play-button "> <svg role="img" aria-label="Play button" class="h-c-video__play h-c-icon h-c-icon--color-white" > <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#yt_video_play_button"></use> </svg> </div> </a> </div> <figcaption class="yt-article-video__caption"> <p class="yt-article-video__video-title"> <span aria-hidden="true">Lil B - Wonton Soup</span> </p> </figcaption> </figure> </article> </div> </div> <div data-sticky-dest class="yt-article-paragraph-media__media-destination"></div> </div> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__p-container"> <div class="yt-article-paragraph-media__p js-yt-ga-paragraph-media yt-speakable" data-analytics-module='{ "module_name": "Paragraph with Media", "event": "inline_link_click", "section_header": "Unfiltered with…Tuma Basa", "topic_tags": "executives" }'> <div class="rich-text"><h2 data-block-key="128ix"><b>YouTube is the archive and home to the world’s music videos. Do you have a favorite music video of all time and do you think music videos are still important today?</b></h2><p data-block-key="c4r37">They are 100 percent important. I don’t have a favorite per se, but I think Busta Rhymes’ “<a href="https://www.youtube.com/watch?v=GSoQDaXh144">Put Your Hands Where My Eyes Can See</a>” is up there. Oh, and Michael Jackson’s “<a href="https://www.youtube.com/watch?v=LeiFF0gvqcc">Remember The Time</a>”. Both had similar vibes with the African royalty energy. Shout out to Iman. And both are great songs that never got old. Timeless!</p><p data-block-key="5jsg3">The first part of my career was 100 percent dedicated to curating music videos on TV. I remember clearly when things started to move to the internet, I was programming MTV Jams, the channel. A lot of people wanted their videos played on there and I had an epiphany. I just reminded <a href="https://www.youtube.com/channel/UCtG-LNxN-bVAyeyxGiZzoqQ">Lil B</a> of this story last night; I had reached out to Lil B because he had a video called “<a href="https://www.youtube.com/watch?v=nYfceJhgvRM">Wonton Soup</a>” that I wanted to play but he couldn’t find the hard drive with the final file. He was getting so much love on YouTube and the blogosphere that he was totally cool about it. That was the video that really made me realize that times had changed. I was already 11, 12 years into programming music videos on cable television at that point. That realization had a lasting impact on me.</p></div> </div> <div data-sticky-dest class="yt-article-paragraph-media__p-destination"></div> </div> </div> <div class="yt-article-paragraph-media__row--mobile-rel-articles"> </div> </section> <section class="js-yt-gtm-media-paragraph yt-article-paragraph-media yt-article-paragraph-media--quote_paragraph yt-article-paragraph-media--sticky-left " data-media-type="quote_paragraph" > <div class="yt-article-paragraph-media__row"> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__media-container yt-article-paragraph-media__media-container--quote"> <div class="yt-article-paragraph-media__row--desktop-rel-articles"> </div> <div class="yt-article-paragraph-media__media-wrapper yt-article-paragraph-media__media-wrapper--video-no-img "> <div class="yt-article-paragraph-media__quote-wrapper yt-article-paragraph-media__quote-wrapper--color-default yt-speakable " style="--quote-color: #caf8ff;"> <p class="yt-article-paragraph-media__quote "> <span class="yt-article-paragraph-media__quote--show_marks-sign" aria-hidden="true" tabindex="-1">“</span> I look at my role in two ways, internal and external. Internally, I represent 'The Culture' at YouTube and then externally I represent YouTube to 'The Culture.'” </p> <span class="yt-article-paragraph-media__quote-name">Tuma Basa</span> <span class="yt-article-paragraph-media__quote-title">Director of Black Music and Culture, YouTube Music</span> </div> </div> <div data-sticky-dest class="yt-article-paragraph-media__media-destination"></div> </div> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__p-container"> <div class="yt-article-paragraph-media__p js-yt-ga-paragraph-media yt-speakable" data-analytics-module='{ "module_name": "Paragraph with Media", "event": "inline_link_click", "section_header": "Unfiltered with…Tuma Basa", "topic_tags": "executives" }'> <div class="rich-text"><h2 data-block-key="128ix"><b>Can you describe what you do at YouTube?</b></h2><p data-block-key="398b6">I support and lead the efforts of anything that touches Black music, which in itself is a broad range of genres (Hip Hop, R&B, Afrobeats, Amapiano, Dancehall, UK Rap… etc). I work with all of the different departments from marketing, to artist and label relations, ad sales, government and public policy, trust and safety, communications - not just figuring out a way to add value, whether to an idea or concept or activation, but also making sure we are doing it with cultural accuracy, involving the right people and going about it the right way. It sometimes feels like consultancy, talking through the best route to make the most impact. I look at my role in two ways, internal and external. Internally, I represent "The Culture" at YouTube and then externally I represent YouTube to “The Culture.”</p><p data-block-key="bs746"></p><h2 data-block-key="12f1g"><b>How do you define “The Culture”?</b></h2><p data-block-key="4989s">“The Culture” to me is the whole music ecosystem — not just the labels, managers, and the artists. It includes the fans, the media, the clubs, the festivals, even the people in the streets who hear a song playing from a car and don’t know who sings it but they just like what they hear. The music industry is just the commerce part. The holistic music community is “The Culture.”</p></div> </div> <div data-sticky-dest class="yt-article-paragraph-media__p-destination"></div> </div> </div> <div class="yt-article-paragraph-media__row--mobile-rel-articles"> </div> </section> <section class="js-yt-gtm-media-paragraph yt-article-paragraph-media yt-article-paragraph-media--paragraph yt-article-paragraph-media--sticky-left yt-article-paragraph-media__media-with-articles " data-media-type="paragraph" > <div class="yt-article-paragraph-media__row"> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__media-container yt-article-paragraph-media__media-container--related_articles "> <div class="yt-article-paragraph-media__media-with-articles-wrapper"> <div class="yt-article-paragraph-media__row--desktop-rel-articles"> <div style="--primary-color: #00dbff;" class="yt-article-rel-article-paragraph__wrapper" data-analytics-module='{ "module_name": "Related article", "section_header": "More like this", "has_impression": true, "topic_tags": "executives" }' > <div class="yt-article-rel-article-paragraph__container"> <h2 class="yt-article-rel-article-paragraph__section-title">More like this</h2> <div class="yt-article-rel-article-paragraph__list"> <div class="yt-article-rel-article-paragraph__figure" data-analytics-module='{ "module_name": "Related article", "section_header": "More Like this", "topic_tags": "executives" }' > <a tabIndex="-1" aria-hidden="true" href="https://blog.youtube/creator-and-artist-stories/youtube-black-voices-fund-music-class-of-2023/" title="Meet the YouTube Black Voices Fund music class of 2023" data-use-custom-options data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "related articles click", "eventLabel": "Meet the YouTube Black Voices Fund music class of 2023 - https://blog.youtube/creator-and-artist-stories/youtube-black-voices-fund-music-class-of-2023/ - 1", "componentPosition": "left", "componentType": "related articles" }' data-ga4-analytics-click=' { "event": "related_articles_click", "article_name": "Meet the YouTube Black Voices Fund music class of 2023", "author_name": "The YouTube Music Team" }' > <div class="yt-article-rel-article-paragraph__image-wrapper"> <img src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/YTBVF_Creator_2023_FBCover_820x.max-100x100.format-webp.webp " class="yt-article-rel-article-paragraph__media" loading="lazy" data-loading='{ "mobile": " https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/YTBVF_Creator_2023_FBCover_820x360.jpg ", "desktop": " https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/YTBVF_Creator_2023_FBCover_820x360.jpg " }' alt="" /> </div> </a> <a class="yt-article-rel-article-paragraph__link" href="https://blog.youtube/creator-and-artist-stories/youtube-black-voices-fund-music-class-of-2023/" title="Creator and Artist Stories, Meet the YouTube Black Voices Fund music class of 2023" data-use-custom-options data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "related articles click", "eventLabel": "Meet the YouTube Black Voices Fund music class of 2023 - https://blog.youtube/creator-and-artist-stories/youtube-black-voices-fund-music-class-of-2023/ - 1", "componentPosition": "left", "componentType": "related articles" }' data-ga4-analytics-click=' { "event": "related_articles_click", "article_name": "Meet the YouTube Black Voices Fund music class of 2023", "author_name": "The YouTube Music Team" }' > <span class="yt-article-rel-article-paragraph__title-eyebrow" aria-hidden="true">Creator and Artist Stories</span> <h3 class="yt-article-rel-article-paragraph__title" aria-hidden="true">Meet the YouTube Black Voices Fund music class of 2023</h3> </a> </div> </div> </div> </div> </div> </div> <div data-sticky-dest class="yt-article-paragraph-media__media-destination"></div> </div> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__p-container"> <div class="yt-article-paragraph-media__p js-yt-ga-paragraph-media yt-speakable" data-analytics-module='{ "module_name": "Paragraph with Media", "event": "inline_link_click", "section_header": "Unfiltered with…Tuma Basa", "topic_tags": "executives" }'> <div class="rich-text"><h2 data-block-key="128ix"><b>Music culture and trends shift over time, what do you see as YouTube’s role in moving music culture forward?</b></h2><p data-block-key="49rbs">I see YouTube’s best role as not here to interfere but to support the things that are happening. And that's what we’re doing with <i>Avenues,</i> an education program we launched in July 2022, where we seek to inspire and equip artists with the knowledge and tools to make a living on YouTube. Shout out to <a href="https://www.instagram.com/wallo267/?hl=en">Wallo267</a>, who is our Cultural Advisor and has spearheaded this effort.</p><p data-block-key="10ogp">The work we are doing at <i>Avenues</i> to drive equity and increase YouTube’s cultural relevance in Black communities across the US is really important. With <i>Avenues,</i> we are going directly to the streets and touching and educating the people on how to benefit most from YouTube! When they leave one of our sessions, they are better informed, better connected, and better equipped to share their music. Working with Wallo is a pleasure, he is one of the smartest and hardest working people I know and he makes the whole team better. He makes YouTube better. Something I have learned from him is that when you are in this position it's not about making smart decisions it's about making wise decisions.</p></div> </div> <div data-sticky-dest class="yt-article-paragraph-media__p-destination"></div> </div> </div> <div class="yt-article-paragraph-media__row--mobile-rel-articles"> <div style="--primary-color: #00dbff;" class="yt-article-rel-article-paragraph__wrapper" data-analytics-module='{ "module_name": "Related article", "section_header": "More like this", "has_impression": true, "topic_tags": "executives" }' > <div class="yt-article-rel-article-paragraph__container"> <h2 class="yt-article-rel-article-paragraph__section-title">More like this</h2> <div class="yt-article-rel-article-paragraph__list"> <div class="yt-article-rel-article-paragraph__figure" data-analytics-module='{ "module_name": "Related article", "section_header": "More Like this", "topic_tags": "executives" }' > <a tabIndex="-1" aria-hidden="true" href="https://blog.youtube/creator-and-artist-stories/youtube-black-voices-fund-music-class-of-2023/" title="Meet the YouTube Black Voices Fund music class of 2023" data-use-custom-options data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "related articles click", "eventLabel": "Meet the YouTube Black Voices Fund music class of 2023 - https://blog.youtube/creator-and-artist-stories/youtube-black-voices-fund-music-class-of-2023/ - 1", "componentPosition": "left", "componentType": "related articles" }' data-ga4-analytics-click=' { "event": "related_articles_click", "article_name": "Meet the YouTube Black Voices Fund music class of 2023", "author_name": "The YouTube Music Team" }' > <div class="yt-article-rel-article-paragraph__image-wrapper"> <img src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/YTBVF_Creator_2023_FBCover_820x.max-100x100.format-webp.webp " class="yt-article-rel-article-paragraph__media" loading="lazy" data-loading='{ "mobile": " https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/YTBVF_Creator_2023_FBCover_820x360.jpg ", "desktop": " https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/YTBVF_Creator_2023_FBCover_820x360.jpg " }' alt="" /> </div> </a> <a class="yt-article-rel-article-paragraph__link" href="https://blog.youtube/creator-and-artist-stories/youtube-black-voices-fund-music-class-of-2023/" title="Creator and Artist Stories, Meet the YouTube Black Voices Fund music class of 2023" data-use-custom-options data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "related articles click", "eventLabel": "Meet the YouTube Black Voices Fund music class of 2023 - https://blog.youtube/creator-and-artist-stories/youtube-black-voices-fund-music-class-of-2023/ - 1", "componentPosition": "left", "componentType": "related articles" }' data-ga4-analytics-click=' { "event": "related_articles_click", "article_name": "Meet the YouTube Black Voices Fund music class of 2023", "author_name": "The YouTube Music Team" }' > <span class="yt-article-rel-article-paragraph__title-eyebrow" aria-hidden="true">Creator and Artist Stories</span> <h3 class="yt-article-rel-article-paragraph__title" aria-hidden="true">Meet the YouTube Black Voices Fund music class of 2023</h3> </a> </div> </div> </div> </div> </div> </section> <section class="js-yt-gtm-media-paragraph yt-article-paragraph-media yt-article-paragraph-media--paragraph yt-article-paragraph-media--sticky-left " data-media-type="paragraph" > <div class="yt-article-paragraph-media__row"> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__media-container "> <div class="yt-article-paragraph-media__row--desktop-rel-articles"> </div> <div data-sticky-dest class="yt-article-paragraph-media__media-destination"></div> </div> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__p-container"> <div class="yt-article-paragraph-media__p js-yt-ga-paragraph-media yt-speakable" data-analytics-module='{ "module_name": "Paragraph with Media", "event": "inline_link_click", "section_header": "Unfiltered with…Tuma Basa", "topic_tags": "executives" }'> <div class="rich-text"><h2 data-block-key="ciko5"><b>Do you have a prediction for what's coming next in the music industry?</b></h2><p data-block-key="dsm1u">Micro-entertainment. More short-form, more quick laughs, more quick cries. Pretty much what we’re doing with YouTube Shorts. It's its own genre now.</p><h2 data-block-key="c0a9o"></h2><h2 data-block-key="6pm2f"><b>What advice would you give to younger artists coming up in the modern music industry?</b></h2><p data-block-key="b1rj0">Have strong relationships where you can get information you can’t search for online. There is a lot of wisdom and real-life insight that hasn’t been shared online. Also, artists have to engage their audience regularly. Don’t get caught up in the matrix and lose that connection.</p></div> </div> <div data-sticky-dest class="yt-article-paragraph-media__p-destination"></div> </div> </div> <div class="yt-article-paragraph-media__row--mobile-rel-articles"> </div> </section> <section class="js-yt-gtm-media-paragraph yt-article-paragraph-media yt-article-paragraph-media--video_paragraph yt-article-paragraph-media--sticky-left " data-media-type="video_paragraph" > <div class="yt-article-paragraph-media__row"> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__media-container "> <div class="yt-article-paragraph-media__row--desktop-rel-articles"> </div> <div class="yt-article-paragraph-media__media-wrapper yt-article-paragraph-media__media-wrapper--video-no-img "> <div class=" yt-article-paragraph-media__video-left-sticky yt-article-paragraph-media__video-no-sticky"> <article class=" yt-article-video yt-article-video--loading js-yt-gtm-article-video " data-component="yt-article-yt-player" data-section-title="" data-page-url="https://blog.youtube/inside-youtube/unfiltered-with-tuma-basa/" data-video-name="Madness - Our House" data-video-test="https://www.youtube.com/watch?v=KwIe_sjKeAY" data-video-id="KwIe_sjKeAY" data-video-type="VIDEO_PARAGRAPH" data-video-source="article" data-index-id="23bd5607-4ec8-417b-bbd4-9e5ba5477763" data-component-position="left" data-component-type="article media paragraph" data-publication-date="20221116" data-topic-tags="executives" data-analytics-click='{ "event": "trackEvent", "eventAction": "article video click", "eventCategory": "module interaction", "eventLabel": "https://youtube.com/watch?v=KwIe_sjKeAY", "componentType": "article video", "componentPosition": "left" }' > <div class="yt-article-video__embed yt-article-video__embed-container hide-from-all "> <div id="yt-article-yt-player-KwIe_sjKeAY-23bd5607-4ec8-417b-bbd4-9e5ba5477763"></div> </div> <figure class="yt-article-video__container"> <div class="yt-image-placeholder"> <a class="yt-article-video__custom-wrapper " aria-label=" Madness - Our House " href="#" target="_blank"> <img class="yt-article-video__default-image" src="//i.ytimg.com/vi_webp/KwIe_sjKeAY/default.webp" alt="" loading="lazy" aria-hidden="true" data-hq-image="//i.ytimg.com/vi_webp/KwIe_sjKeAY/maxresdefault.webp" > <div class="yt-article-video__play-button "> <svg role="img" aria-label="Play button" class="h-c-video__play h-c-icon h-c-icon--color-white" > <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#yt_video_play_button"></use> </svg> </div> </a> </div> <figcaption class="yt-article-video__caption"> <p class="yt-article-video__video-title"> <span aria-hidden="true">Madness - Our House</span> </p> </figcaption> </figure> </article> </div> </div> <div data-sticky-dest class="yt-article-paragraph-media__media-destination"></div> </div> <div class="yt-article-paragraph-media__col yt-article-paragraph-media__p-container"> <div class="yt-article-paragraph-media__p js-yt-ga-paragraph-media yt-speakable" data-analytics-module='{ "module_name": "Paragraph with Media", "event": "inline_link_click", "section_header": "Unfiltered with…Tuma Basa", "topic_tags": "executives" }'> <div class="rich-text"><h2 data-block-key="ciko5"><b>What would someone reading this be surprised to hear that you’re listening to today and what are some of your all time albums?</b></h2><p data-block-key="85j7u">Yesterday in the car with my parents, I was listening to <a href="https://www.youtube.com/channel/UC5hmAzA43Il46USsJPKNXXQ">The Pointer Sisters</a>, <a href="https://www.youtube.com/channel/UCX8pxyrMe7tJDhpM2DRgHvw">Kool and the Gang</a>, and you know that Madness song, “<a href="https://www.youtube.com/watch?v=KwIe_sjKeAY">Our House in the Middle of the Street</a>,” We listened to that, as well as <a href="https://www.youtube.com/channel/UCMRJ1CdKBBR_x5b0cdHIrWA">Thompson Twins</a>, and <a href="https://www.youtube.com/channel/UCNcm9d5VOJ3WFRuDAYVPtGQ">Fine Young Cannibals</a>. A lot of 80s stuff. I lived in Iowa City at that time and that's all that got played on FM radio in Eastern Iowa back then. It's hard for me to pick all time favorites but what’s coming to mind right now is <a href="https://www.youtube.com/channel/UCAlTDckOOQ2jREOvuCShGbw">Bob Marley</a>’s <i>Uprising</i> album or <i>The Harder They Come Soundtrack…</i> or maybe <a href="https://www.youtube.com/channel/UC5OrDvL9DscpcAstz7JnQGA">Michael Jackson</a>,<i> Thriller</i> or <i>Off The Wall,</i> or one of <a href="https://www.youtube.com/channel/UCN-sc1xJr-QQNj_uNIM9wTA">JAY-Z</a>’s albums, <i>Black Album</i> or <i>The Blueprint.</i> HOV’s the G.O.A.T.</p><h2 data-block-key="9298b"></h2><h2 data-block-key="1hedb"><b>If you didn’t work in music, what would you be doing?</b></h2><p data-block-key="3kje3">Listening to music!</p></div> </div> <div data-sticky-dest class="yt-article-paragraph-media__p-destination"></div> </div> </div> <div class="yt-article-paragraph-media__row--mobile-rel-articles"> </div> </section> <section class="yt-article-rel-tags js-yt-gtm-related-tags" data-analytics-module='{ "module_name": "Related Topics", "section_header": "Related Topics", "topic_tags": "executives", "has_impression": true }'> <article class="yt-article-rel-tags__row"> <div class="yt-article-rel-tags__container yt-speakable "> <h2 class="yt-article-rel-tags__title"> Related Topics </h2> <ul class="yt-article-rel-tags__list"> <li class="yt-article-rel-tags__item"> <a class="yt-button yt-text-button js-yt-article-rel-tags-link" href="/search/?domain=youtube&tags=executives" title="Executives" data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "related topics click", "eventLabel": "Executives - /search/?domain=youtube&tags=executives", "componentType": "related topics" }' data-ga4-analytics-click='{ "event": "related_topics_click", "article_name": "Unfiltered with…Tuma Basa", "author_name": "Lauren Resnick" }' > Executives </a> </li> <li class="yt-article-rel-tags__item"> <a class="yt-button yt-text-button js-yt-article-rel-tags-link" href="/search/?domain=youtube&tags=music" title="Music" data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "related topics click", "eventLabel": "Music - /search/?domain=youtube&tags=music", "componentType": "related topics" }' data-ga4-analytics-click='{ "event": "related_topics_click", "article_name": "Unfiltered with…Tuma Basa", "author_name": "Lauren Resnick" }' > Music </a> </li> <li class="yt-article-rel-tags__item"> <a class="yt-button yt-text-button js-yt-article-rel-tags-link" href="/search/?domain=youtube&tags=youtube-music" title="YouTube Music" data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "related topics click", "eventLabel": "YouTube Music - /search/?domain=youtube&tags=youtube-music", "componentType": "related topics" }' data-ga4-analytics-click='{ "event": "related_topics_click", "article_name": "Unfiltered with…Tuma Basa", "author_name": "Lauren Resnick" }' > YouTube Music </a> </li> <li class="yt-article-rel-tags__item"> <a class="yt-button yt-text-button js-yt-article-rel-tags-link" href="/search/?domain=youtube&tags=inside-youtube" title="Inside YouTube" data-analytics-click=' { "event": "trackEvent", "eventCategory": "module interaction", "eventAction": "related topics click", "eventLabel": "Inside YouTube - /search/?domain=youtube&tags=inside-youtube", "componentType": "related topics" }' data-ga4-analytics-click='{ "event": "related_topics_click", "article_name": "Unfiltered with…Tuma Basa", "author_name": "Lauren Resnick" }' > Inside YouTube </a> </li> </ul> </div> </article> </section> </div> </article> <div class="yt-newsletter-toast" data-component="yt-newsletter-toast"> <div class="yt-newsletter-toast__container"> <div class="yt-newsletter-toast__content" data-analytics-module='{ "module_name": "newsletter toast", "section_header": "Unfiltered with…Tuma Basa" }'> <div class="yt-newsletter-toast__content--info"> <span class="yt-newsletter-toast__content--img"> <svg role="presentation" class="icon" > <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#yt_mail_toast"></use> </svg> </span> <p class="yt-newsletter-toast__content--text"> Want more from The YouTube Blog? 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class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://twitter.com/teamyoutube" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "TeamYouTube", "link_url": "https://twitter.com/teamyoutube" }'> TeamYouTube </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://twitter.com/youtubegaming" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube Gaming", "link_url": "https://twitter.com/youtubegaming" }'> YouTube Gaming </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://twitter.com/youtubetv" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube TV", "link_url": "https://twitter.com/youtubetv" }'> YouTube TV </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://twitter.com/youtubemusic?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube Music", "link_url": "https://twitter.com/youtubemusic?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" }'> YouTube Music </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://twitter.com/YouTubeInsider" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTubeInsider", "link_url": "https://twitter.com/YouTubeInsider" }'> YouTubeInsider </a> </li> </ul> </div> </div> </div> </div> <div class="yt-footer__row"> <div class="yt-footer__info-section-social"> <div class="yt-footer__info-section-social-title">Connect</div> <div class="yt-footer__info-section-social-network-wrapper"> <section class="yt-social js-yt-gtm-social" > <div class="yt-social__list" data-analytics-module='{ "module_name": "Footer Connect", "section_header": "undefined", "topic_tags": "executives" }'> <ul> <li class="yt-social__list-item"> <a class="yt-social__list-link" aria-label="Instagram" href="https://www.instagram.com/youtube/" target="_blank" data-use-custom-options data-ga4-analytics-click='{ "event": "social_follow", "method": "Instagram", "link_text": "undefined", "link_url": "https://www.instagram.com/youtube/", "article_name": "Unfiltered with…Tuma Basa" }' data-analytics-click=' { "event": "trackEvent", "eventCategory": "progress", "eventAction": "footer - social share click", "eventLabel": "social - https://www.instagram.com/youtube/", "componentType": "footer" }'> <svg aria-hidden="false" class="yt-social__list-svg" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#social_instagram"></use> </svg> </a> </li> <li class="yt-social__list-item"> <a class="yt-social__list-link" aria-label="Facebook" href="https://www.facebook.com/youtube" target="_blank" data-use-custom-options data-ga4-analytics-click='{ "event": "social_follow", "method": "Facebook", "link_text": "undefined", "link_url": "https://www.facebook.com/youtube", "article_name": "Unfiltered with…Tuma Basa" }' data-analytics-click=' { "event": "trackEvent", "eventCategory": "progress", "eventAction": "footer - social share click", "eventLabel": "social - https://www.facebook.com/youtube", "componentType": "footer" }'> <svg aria-hidden="false" class="yt-social__list-svg" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#yt_social_facebook"></use> </svg> </a> </li> </ul> </div> </section> </div> </div> </div> <div class="yt-footer__row"> <div class="yt-footer__info-section yt-footer__mid-nav" data-component="yt-accordion"> <div class="yt-footer__info-section-accordion yt-accordion__section" id="item-nav-1"> <button aria-expanded="false" class="yt-footer__info-section-accordion-title-wrapper yt-accordion__title-wrapper js-accordion-button"> <h2 class="yt-footer__info-section-accordion-title yt-accordion__title"> <span>About YouTube</span> </h2> <div class="yt-search-filters__accordion-icon yt-accordion__icon"> <svg aria-hidden="true"> <title>Toggle</title> <desc>Toggle Accordion</desc> <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#yt_footer_chevron_down"></use> </svg> </div> </button> <div class="yt-footer__info-section-accordion-body yt-accordion__body"> <ul class="yt-footer__info-section-list" data-analytics-module='{ "module_name": "footer" }'> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://youtube.com/about/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "About", "link_url": "https://youtube.com/about/" }'> About </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="/press" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Press", "link_url": "/press" }'> Press </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtube.com/jobs/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Jobs", "link_url": "https://www.youtube.com/jobs/" }'> Jobs </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtube.com/howyoutubeworks/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "How YouTube Works", "link_url": "https://www.youtube.com/howyoutubeworks/" }'> How YouTube Works </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="http://youtube.com/trends" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube Culture & Trends", "link_url": "http://youtube.com/trends" }'> YouTube Culture & Trends </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://support.google.com/youtube/community" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Community Forum", "link_url": "https://support.google.com/youtube/community" }'> Community Forum </a> </li> </ul> </div> </div> <div class="yt-footer__info-section-accordion yt-accordion__section" id="item-nav-2"> <button aria-expanded="false" class="yt-footer__info-section-accordion-title-wrapper yt-accordion__title-wrapper js-accordion-button"> <h2 class="yt-footer__info-section-accordion-title yt-accordion__title"> <span>YouTube Products</span> </h2> <div class="yt-search-filters__accordion-icon yt-accordion__icon"> <svg aria-hidden="true"> <title>Toggle</title> <desc>Toggle Accordion</desc> <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#yt_footer_chevron_down"></use> </svg> </div> </button> <div class="yt-footer__info-section-accordion-body yt-accordion__body"> <ul class="yt-footer__info-section-list" data-analytics-module='{ "module_name": "footer" }'> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtubego.com/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube Go", "link_url": "https://www.youtubego.com/" }'> YouTube Go </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtube.com/kids/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube Kids", "link_url": "https://www.youtube.com/kids/" }'> YouTube Kids </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtube.com/musicpremium" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube Music", "link_url": "https://www.youtube.com/musicpremium" }'> YouTube Music </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube Originals", "link_url": "https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ" }'> YouTube Originals </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtube.com/premium/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube Premium", "link_url": "https://www.youtube.com/premium/" }'> YouTube Premium </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://studio.youtube.com/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube Studio", "link_url": "https://studio.youtube.com/" }'> YouTube Studio </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://tv.youtube.com/welcome/?zipcode=78702" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube TV", "link_url": "https://tv.youtube.com/welcome/?zipcode=78702" }'> YouTube TV </a> </li> </ul> </div> </div> <div class="yt-footer__info-section-accordion yt-accordion__section" id="item-nav-3"> <button aria-expanded="false" class="yt-footer__info-section-accordion-title-wrapper yt-accordion__title-wrapper js-accordion-button"> <h2 class="yt-footer__info-section-accordion-title yt-accordion__title"> <span>For Business</span> </h2> <div class="yt-search-filters__accordion-icon yt-accordion__icon"> <svg aria-hidden="true"> <title>Toggle</title> <desc>Toggle Accordion</desc> <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#yt_footer_chevron_down"></use> </svg> </div> </button> <div class="yt-footer__info-section-accordion-body yt-accordion__body"> <ul class="yt-footer__info-section-list" data-analytics-module='{ "module_name": "footer" }'> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtube.com/ads/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Advertising", "link_url": "https://www.youtube.com/ads/" }'> Advertising </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://developers.google.com/youtube" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Developers", "link_url": "https://developers.google.com/youtube" }'> Developers </a> </li> </ul> </div> </div> <div class="yt-footer__info-section-accordion yt-accordion__section" id="item-nav-4"> <button aria-expanded="false" class="yt-footer__info-section-accordion-title-wrapper yt-accordion__title-wrapper js-accordion-button"> <h2 class="yt-footer__info-section-accordion-title yt-accordion__title"> <span>For Creators</span> </h2> <div class="yt-search-filters__accordion-icon yt-accordion__icon"> <svg aria-hidden="true"> <title>Toggle</title> <desc>Toggle Accordion</desc> <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#yt_footer_chevron_down"></use> </svg> </div> </button> <div class="yt-footer__info-section-accordion-body yt-accordion__body"> <ul class="yt-footer__info-section-list" data-analytics-module='{ "module_name": "footer" }'> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://artists.youtube.com/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Artists", "link_url": "https://artists.youtube.com/" }'> Artists </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtube.com/creators/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Creators", "link_url": "https://www.youtube.com/creators/" }'> Creators </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://creatoracademy.youtube.com/page/home" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Creator Academy", "link_url": "https://creatoracademy.youtube.com/page/home" }'> Creator Academy </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtube.com/yt/family/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Creating for Kids", "link_url": "https://www.youtube.com/yt/family/" }'> Creating for Kids </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://youtube.com/creatorresearch/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Creators Research", "link_url": "https://youtube.com/creatorresearch/" }'> Creators Research </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://servicesdirectory.withyoutube.com/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Creators Services Directory", "link_url": "https://servicesdirectory.withyoutube.com/" }'> Creators Services Directory </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtube.com/nextup/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube NextUp", "link_url": "https://www.youtube.com/nextup/" }'> YouTube NextUp </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtube.com/space/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube Space", "link_url": "https://www.youtube.com/space/" }'> YouTube Space </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://vr.youtube.com/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "YouTube VR", "link_url": "https://vr.youtube.com/" }'> YouTube VR </a> </li> </ul> </div> </div> <div class="yt-footer__info-section-accordion yt-accordion__section" id="item-nav-5"> <button aria-expanded="false" class="yt-footer__info-section-accordion-title-wrapper yt-accordion__title-wrapper js-accordion-button"> <h2 class="yt-footer__info-section-accordion-title yt-accordion__title"> <span>Our Commitments</span> </h2> <div class="yt-search-filters__accordion-icon yt-accordion__icon"> <svg aria-hidden="true"> <title>Toggle</title> <desc>Toggle Accordion</desc> <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#yt_footer_chevron_down"></use> </svg> </div> </button> <div class="yt-footer__info-section-accordion-body yt-accordion__body"> <ul class="yt-footer__info-section-list" data-analytics-module='{ "module_name": "footer" }'> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://www.youtube.com/creators-for-change/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Creators for Change", "link_url": "https://www.youtube.com/creators-for-change/" }'> Creators for Change </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://youtube.com/csai-match/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "CSAI Match", "link_url": "https://youtube.com/csai-match/" }'> CSAI Match </a> </li> <li class="yt-footer__info-section-list-item"> <a class="yt-footer__info-section-list-item-link js-ga-yt-footer-link" href="https://socialimpact.youtube.com/" target="_blank" data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Social Impact", "link_url": "https://socialimpact.youtube.com/" }'> Social Impact </a> </li> </ul> </div> </div> </div> </div> <div class="yt-footer__nav-section"> <div class="yt-footer__nav-section-nav-wrapper"> <a href="https://www.youtube.com/" class="yt-footer__nav-section-icon-link" data-analytics-click=' { "event": "trackEvent", "eventCategory": "footer", "eventAction": "footer logo click", "eventLabel": "logo - https://www.youtube.com/", "componentType": "footer" }' data-ga4-analytics-click=' { "event": "nav_click", "link_text": "YouTube logo" }' > <svg role="img" aria-label="YouTube Logo" class="yt-footer__nav-section-yt-icon" > <use xmlns:xlink="http://www.w3.org/1999/xlink" data-xlink="/static/blog_youtube/images/icons.svg?version=pr20241113-1756#yt_logo"></use> </svg> </a> <nav> <ul class="yt-footer__nav-section-nav"> <li class="yt-footer__nav-section-nav-item"> <a class="yt-footer__nav-section-nav-item-link" href="https://www.youtube.com/about/policies/#community-guidelines" data-analytics-click=' { "event": "trackEvent", "eventCategory": "footer", "eventAction": "footer policy link click", "eventLabel": "Policy \u0026 Safety - https://www.youtube.com/about/policies/#community-guidelines", "componentType": "footer" }' data-ga4-analytics-click='{ "event": "nav_click", "link_text": "Policy & Safety", "link_url": "https://www.youtube.com/about/policies/#community-guidelines" }' > Policy & Safety </a> </li> <li class="yt-footer__nav-section-nav-item"> <a class="yt-footer__nav-section-nav-item-link" href="https://www.youtube.com/about/copyright/#support-and-troubleshooting" data-analytics-click=' { "event": "trackEvent", "eventCategory": "footer", 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