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overflow: hidden; text-overflow: ellipsis; -webkit-line-clamp: 3; -webkit-box-orient: vertical; }</style><div class="col-xs-12 clearfix"><div class="u-floatLeft"><h1 class="PageHeader-title u-m0x u-fs30">Consumer Behavior</h1><div class="u-tcGrayDark">577,433 Followers</div><div class="u-tcGrayDark u-mt2x">Recent papers in <b>Consumer Behavior</b></div></div></div></div></div></div><div class="TabbedNavigation"><div class="container"><div class="row"><div class="col-xs-12 clearfix"><ul class="nav u-m0x u-p0x list-inline u-displayFlex"><li class="active"><a href="https://www.academia.edu/Documents/in/Consumer_Behavior">Top Papers</a></li><li><a href="https://www.academia.edu/Documents/in/Consumer_Behavior/MostCited">Most Cited Papers</a></li><li><a href="https://www.academia.edu/Documents/in/Consumer_Behavior/MostDownloaded">Most Downloaded Papers</a></li><li><a href="https://www.academia.edu/Documents/in/Consumer_Behavior/MostRecent">Newest Papers</a></li><li><a class="" href="https://www.academia.edu/People/Consumer_Behavior">People</a></li></ul></div><style type="text/css">ul.nav{flex-direction:row}@media(max-width: 567px){ul.nav{flex-direction:column}.TabbedNavigation li{max-width:100%}.TabbedNavigation li.active{background-color:var(--background-grey, #dddde2)}.TabbedNavigation li.active:before,.TabbedNavigation li.active:after{display:none}}</style></div></div></div><div class="container"><div class="row"><div class="col-xs-12"><div class="u-displayFlex"><div class="u-flexGrow1"><div class="works"><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_8230182" data-work_id="8230182" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/8230182/Proto_Dynamism_Death_Of_The_Middle_Man">Proto-Dynamism: Death Of The Middle Man</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">"It is important to establish the “Proto-dynamo” as concept that represents an entirely new paradigm of economic infrastructure. The concept alludes to the “dynamo” which is a machine that uses opposing magnetic forces to efficiently... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_8230182" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">"It is important to establish the “Proto-dynamo” as concept that represents an entirely new paradigm of economic infrastructure. The concept alludes to the “dynamo” which is a machine that uses opposing magnetic forces to efficiently produce/convert energy. The principle behind the dynamo is to use opposing forces within the same machine to get a consolidated output of energy. If the new paradigm of “protodynamism” can be represented by an electrical generator, the old paradigm of Keynesian theory can be represented by a meat grinder in which ten pounds of product goes in one side, and six ounces of tasteless sausage comes out the funnel possibly tainted with formaldehyde or some random pesticide that is unpronounceable. "</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/8230182" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="4ebda20d7be1f789e383eb5a885c6ad6" rel="nofollow" data-download="{"attachment_id":35768118,"asset_id":8230182,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/35768118/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="2353677" href="https://coloradotech.academia.edu/ChrisBates">Dr. Chris Bates</a><script data-card-contents-for-user="2353677" type="text/json">{"id":2353677,"first_name":"Dr. Chris","last_name":"Bates","domain_name":"coloradotech","page_name":"ChrisBates","display_name":"Dr. Chris Bates","profile_url":"https://coloradotech.academia.edu/ChrisBates?f_ri=9538","photo":"https://0.academia-photos.com/2353677/742366/26174266/s65_chris.bates.jpg"}</script></span></span></li><li class="js-paper-rank-work_8230182 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="8230182"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 8230182, container: ".js-paper-rank-work_8230182", }); 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The concept alludes to the “dynamo” which is a machine that uses opposing magnetic forces to efficiently produce/convert energy. The principle behind the dynamo is to use opposing forces within the same machine to get a consolidated output of energy. If the new paradigm of “protodynamism” can be represented by an electrical generator, the old paradigm of Keynesian theory can be represented by a meat grinder in which ten pounds of product goes in one side, and six ounces of tasteless sausage comes out the funnel possibly tainted with formaldehyde or some random pesticide that is unpronounceable. \"","downloadable_attachments":[{"id":35768118,"asset_id":8230182,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":2353677,"first_name":"Dr. Chris","last_name":"Bates","domain_name":"coloradotech","page_name":"ChrisBates","display_name":"Dr. Chris Bates","profile_url":"https://coloradotech.academia.edu/ChrisBates?f_ri=9538","photo":"https://0.academia-photos.com/2353677/742366/26174266/s65_chris.bates.jpg"}],"research_interests":[{"id":196,"name":"Future Studies","url":"https://www.academia.edu/Documents/in/Future_Studies?f_ri=9538","nofollow":false},{"id":724,"name":"Economics","url":"https://www.academia.edu/Documents/in/Economics?f_ri=9538","nofollow":false},{"id":735,"name":"International Economics","url":"https://www.academia.edu/Documents/in/International_Economics?f_ri=9538","nofollow":false},{"id":748,"name":"Financial Economics","url":"https://www.academia.edu/Documents/in/Financial_Economics?f_ri=9538","nofollow":false},{"id":1047,"name":"Behavioral Sciences","url":"https://www.academia.edu/Documents/in/Behavioral_Sciences?f_ri=9538"},{"id":1563,"name":"Consumers \u0026 Consumption","url":"https://www.academia.edu/Documents/in/Consumers_and_Consumption?f_ri=9538"},{"id":6325,"name":"Consumerism","url":"https://www.academia.edu/Documents/in/Consumerism?f_ri=9538"},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538"},{"id":10048,"name":"Future Media","url":"https://www.academia.edu/Documents/in/Future_Media?f_ri=9538"},{"id":13666,"name":"Consumer Culture","url":"https://www.academia.edu/Documents/in/Consumer_Culture?f_ri=9538"},{"id":13805,"name":"Behavioral Economics","url":"https://www.academia.edu/Documents/in/Behavioral_Economics?f_ri=9538"},{"id":17581,"name":"Futures Studies","url":"https://www.academia.edu/Documents/in/Futures_Studies?f_ri=9538"},{"id":17597,"name":"Consumer Culture Theory","url":"https://www.academia.edu/Documents/in/Consumer_Culture_Theory?f_ri=9538"},{"id":24536,"name":"Consumer Research","url":"https://www.academia.edu/Documents/in/Consumer_Research?f_ri=9538"},{"id":30011,"name":"Consumer Protection (Law)","url":"https://www.academia.edu/Documents/in/Consumer_Protection_Law_?f_ri=9538"},{"id":32347,"name":"Consumer Psychology","url":"https://www.academia.edu/Documents/in/Consumer_Psychology?f_ri=9538"},{"id":50278,"name":"Consumer Law","url":"https://www.academia.edu/Documents/in/Consumer_Law?f_ri=9538"},{"id":50715,"name":"Consumer behaviour and the management of wildlife tourism","url":"https://www.academia.edu/Documents/in/Consumer_behaviour_and_the_management_of_wildlife_tourism?f_ri=9538"},{"id":55695,"name":"Consumer Goods","url":"https://www.academia.edu/Documents/in/Consumer_Goods?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_3213997" data-work_id="3213997" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/3213997/El_uso_de_recursos_del_periodismo_digital_en_la_prensa_del_Reino_Unido_Francia_Estados_Unidos_y_Espa%C3%B1a">El uso de recursos del periodismo digital en la prensa del Reino Unido, Francia, Estados Unidos y España</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">La interactividad y el multimedia son dos de los pilares fundamentales del periodismo digital, junto a la hipertextualidad. Dado su carácter relativamente incipiente, analizamos empíricamente el uso en cabeceras internacionales. En este... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_3213997" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">La interactividad y el multimedia son dos de los pilares fundamentales del periodismo digital, junto a la hipertextualidad. Dado su carácter relativamente incipiente, analizamos empíricamente el uso en cabeceras internacionales. En este artículo se recogen los resultados de incorporación de interactividad (proporción de piezas en las que hay interactividad mediante comentarios en el foro, piezas con interactividad simétrica o asimétrica) en los periódicos The Sun (Reino Unido), Le Monde (Francia), The New York Times (Estados Unidos de América) y La Vanguardia (España). En la misma muestra se han recogido las inclusiones multimedia (audio, video, audiovisual). Se percibe un uso intenso de la interactividad en el foro, un uso testimonial de la interactividad simétrica y asimétrica y una inclusión moderada de los recursos multimedia analizados. Palabras clave: periodismo digital, interactividad, multimedia, comentario, entrevista.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/3213997" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="a2a693bc5f2e83330f142094bf0eba47" rel="nofollow" data-download="{"attachment_id":31086779,"asset_id":3213997,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/31086779/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="3653579" href="https://blanquerna.academia.edu/JoanFrancescFondevilaGasc%C3%B3n">Joan-Francesc Fondevila-Gascón</a><script data-card-contents-for-user="3653579" type="text/json">{"id":3653579,"first_name":"Joan-Francesc","last_name":"Fondevila-Gascón","domain_name":"blanquerna","page_name":"JoanFrancescFondevilaGascón","display_name":"Joan-Francesc Fondevila-Gascón","profile_url":"https://blanquerna.academia.edu/JoanFrancescFondevilaGasc%C3%B3n?f_ri=9538","photo":"https://0.academia-photos.com/3653579/1288198/1602309/s65_joan-francesc.fondevila-gasc_n.jpg"}</script></span></span></li><li class="js-paper-rank-work_3213997 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="3213997"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 3213997, container: ".js-paper-rank-work_3213997", }); 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$(".js-view-count[data-work-id=3213997]").text(description); $(".js-view-count-work_3213997").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_3213997").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="3213997"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">51</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="128" href="https://www.academia.edu/Documents/in/History">History</a>, <script data-card-contents-for-ri="128" type="text/json">{"id":128,"name":"History","url":"https://www.academia.edu/Documents/in/History?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="188" href="https://www.academia.edu/Documents/in/Cultural_Studies">Cultural Studies</a>, <script data-card-contents-for-ri="188" type="text/json">{"id":188,"name":"Cultural Studies","url":"https://www.academia.edu/Documents/in/Cultural_Studies?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="221" href="https://www.academia.edu/Documents/in/Psychology">Psychology</a>, <script data-card-contents-for-ri="221" type="text/json">{"id":221,"name":"Psychology","url":"https://www.academia.edu/Documents/in/Psychology?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="248" href="https://www.academia.edu/Documents/in/Social_Psychology">Social Psychology</a><script data-card-contents-for-ri="248" type="text/json">{"id":248,"name":"Social Psychology","url":"https://www.academia.edu/Documents/in/Social_Psychology?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=3213997]'), work: {"id":3213997,"title":"El uso de recursos del periodismo digital en la prensa del Reino Unido, Francia, Estados Unidos y España","created_at":"2013-04-04T18:41:40.227-07:00","url":"https://www.academia.edu/3213997/El_uso_de_recursos_del_periodismo_digital_en_la_prensa_del_Reino_Unido_Francia_Estados_Unidos_y_Espa%C3%B1a?f_ri=9538","dom_id":"work_3213997","summary":"La interactividad y el multimedia son dos de los pilares fundamentales del periodismo digital, junto a la hipertextualidad. Dado su carácter relativamente incipiente, analizamos empíricamente el uso en cabeceras internacionales. En este artículo se recogen los resultados de incorporación de interactividad (proporción de piezas en las que hay interactividad mediante comentarios en el foro, piezas con interactividad simétrica o asimétrica) en los periódicos The Sun (Reino Unido), Le Monde (Francia), The New York Times (Estados Unidos de América) y La Vanguardia (España). En la misma muestra se han recogido las inclusiones multimedia (audio, video, audiovisual). Se percibe un uso intenso de la interactividad en el foro, un uso testimonial de la interactividad simétrica y asimétrica y una inclusión moderada de los recursos multimedia analizados. Palabras clave: periodismo digital, interactividad, multimedia, comentario, entrevista.","downloadable_attachments":[{"id":31086779,"asset_id":3213997,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":3653579,"first_name":"Joan-Francesc","last_name":"Fondevila-Gascón","domain_name":"blanquerna","page_name":"JoanFrancescFondevilaGascón","display_name":"Joan-Francesc Fondevila-Gascón","profile_url":"https://blanquerna.academia.edu/JoanFrancescFondevilaGasc%C3%B3n?f_ri=9538","photo":"https://0.academia-photos.com/3653579/1288198/1602309/s65_joan-francesc.fondevila-gasc_n.jpg"}],"research_interests":[{"id":128,"name":"History","url":"https://www.academia.edu/Documents/in/History?f_ri=9538","nofollow":false},{"id":188,"name":"Cultural 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Press","url":"https://www.academia.edu/Documents/in/History_and_Sociology_of_the_Popular_Press?f_ri=9538"},{"id":1123924,"name":"Social","url":"https://www.academia.edu/Documents/in/Social-20?f_ri=9538"},{"id":2254171,"name":"Docs","url":"https://www.academia.edu/Documents/in/Docs?f_ri=9538"},{"id":2254172,"name":"Polical","url":"https://www.academia.edu/Documents/in/Polical?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_13430817" data-work_id="13430817" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/13430817/USF_Pet_Industry_Research_Report">USF Pet Industry Research Report</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">P e t l a n d B r a d e n t o n 3 5 3 0 5 3 r d A v e n u e W e s t B r a d e n t o n , F L 3 4 2 1 0 -3 4 8 7 ( 9 4 1 ) 7 5 2 -0 5 1 7</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/13430817" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="83061b1fd504526a5991123e81e17ed5" rel="nofollow" data-download="{"attachment_id":38041361,"asset_id":13430817,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" 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data-has-card-for-ri="106672" href="https://www.academia.edu/Documents/in/Pets">Pets</a><script data-card-contents-for-ri="106672" type="text/json">{"id":106672,"name":"Pets","url":"https://www.academia.edu/Documents/in/Pets?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=13430817]'), work: {"id":13430817,"title":"USF Pet Industry Research Report","created_at":"2015-06-29T14:55:32.593-07:00","url":"https://www.academia.edu/13430817/USF_Pet_Industry_Research_Report?f_ri=9538","dom_id":"work_13430817","summary":"P e t l a n d B r a d e n t o n 3 5 3 0 5 3 r d A v e n u e W e s t B r a d e n t o n , F L 3 4 2 1 0 -3 4 8 7 ( 9 4 1 ) 7 5 2 -0 5 1 7","downloadable_attachments":[{"id":38041361,"asset_id":13430817,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":32648452,"first_name":"Felipe","last_name":"Da 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href="https://www.academia.edu/3400360/Disney_Delights_and_Doubts">Disney: Delights and Doubts</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_3400360" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Disney and its spectacularly successful theme parks are analyzed <br />through the lens of its consumers. We focus on how Disney <br />manages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a paradigm for contemporary consumption. A framework is presented to <br />understand consumption in Disney and Disneyesque settings. <br />Finally, we offer cautions and critiques regarding such strategies-a <br />guide for the informed consumer</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/3400360" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="bfd8fc0de16f48b2836b34b062d71185" rel="nofollow" data-download="{"attachment_id":31186951,"asset_id":3400360,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/31186951/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="283001" href="https://rit.academia.edu/JonathanSchroeder">Jonathan Schroeder</a><script data-card-contents-for-user="283001" type="text/json">{"id":283001,"first_name":"Jonathan","last_name":"Schroeder","domain_name":"rit","page_name":"JonathanSchroeder","display_name":"Jonathan Schroeder","profile_url":"https://rit.academia.edu/JonathanSchroeder?f_ri=9538","photo":"https://0.academia-photos.com/283001/97362/127689255/s65_jonathan.schroeder.jpg"}</script></span></span></li><li class="js-paper-rank-work_3400360 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="3400360"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 3400360, container: ".js-paper-rank-work_3400360", }); 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$(".js-view-count[data-work-id=3400360]").text(description); $(".js-view-count-work_3400360").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_3400360").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="3400360"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">5</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="188" href="https://www.academia.edu/Documents/in/Cultural_Studies">Cultural Studies</a>, <script data-card-contents-for-ri="188" type="text/json">{"id":188,"name":"Cultural Studies","url":"https://www.academia.edu/Documents/in/Cultural_Studies?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="6917" href="https://www.academia.edu/Documents/in/Spectacle">Spectacle</a>, <script data-card-contents-for-ri="6917" type="text/json">{"id":6917,"name":"Spectacle","url":"https://www.academia.edu/Documents/in/Spectacle?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="27580" href="https://www.academia.edu/Documents/in/Walt_Disney_Company">Walt Disney Company</a><script data-card-contents-for-ri="27580" type="text/json">{"id":27580,"name":"Walt Disney Company","url":"https://www.academia.edu/Documents/in/Walt_Disney_Company?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=3400360]'), work: {"id":3400360,"title":"Disney: Delights and Doubts","created_at":"2013-04-27T01:17:15.599-07:00","url":"https://www.academia.edu/3400360/Disney_Delights_and_Doubts?f_ri=9538","dom_id":"work_3400360","summary":"Disney and its spectacularly successful theme parks are analyzed\r\nthrough the lens of its consumers. We focus on how Disney\r\nmanages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a paradigm for contemporary consumption. A framework is presented to\r\nunderstand consumption in Disney and Disneyesque settings.\r\nFinally, we offer cautions and critiques regarding such strategies-a\r\nguide for the informed consumer","downloadable_attachments":[{"id":31186951,"asset_id":3400360,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":283001,"first_name":"Jonathan","last_name":"Schroeder","domain_name":"rit","page_name":"JonathanSchroeder","display_name":"Jonathan Schroeder","profile_url":"https://rit.academia.edu/JonathanSchroeder?f_ri=9538","photo":"https://0.academia-photos.com/283001/97362/127689255/s65_jonathan.schroeder.jpg"}],"research_interests":[{"id":188,"name":"Cultural Studies","url":"https://www.academia.edu/Documents/in/Cultural_Studies?f_ri=9538","nofollow":false},{"id":6917,"name":"Spectacle","url":"https://www.academia.edu/Documents/in/Spectacle?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":27580,"name":"Walt Disney Company","url":"https://www.academia.edu/Documents/in/Walt_Disney_Company?f_ri=9538","nofollow":false},{"id":86708,"name":"Theme Parks","url":"https://www.academia.edu/Documents/in/Theme_Parks?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_11430814" data-work_id="11430814" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/11430814/Organic_Food_Consumption_among_Generation_Y_in_Malaysia_A_Conceptual_Framework">Organic Food Consumption among Generation Y in Malaysia: A Conceptual Framework</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/11430814" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="581bb123f367b2f68c9f938b80480c33" rel="nofollow" data-download="{"attachment_id":46714412,"asset_id":11430814,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/46714412/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="27820356" href="https://upm.academia.edu/AyeAyeKhin">Dr. Aye Aye Khin</a><script data-card-contents-for-user="27820356" type="text/json">{"id":27820356,"first_name":"Dr. Aye Aye","last_name":"Khin","domain_name":"upm","page_name":"AyeAyeKhin","display_name":"Dr. Aye Aye Khin","profile_url":"https://upm.academia.edu/AyeAyeKhin?f_ri=9538","photo":"https://0.academia-photos.com/27820356/13044885/16033425/s65_aye_aye.khin.jpg"}</script></span></span></li><li class="js-paper-rank-work_11430814 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="11430814"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 11430814, container: ".js-paper-rank-work_11430814", }); 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This study aims towards assessment of the impact of... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_6902173" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Pakistani consumers must be well informed that, in achieving their corporate goals, organizations now bear greater responsibility to develop healthy environment and aware society. This study aims towards assessment of the impact of Corporate Social Responsibility on Consumer Behavior in Pakistan and to analyze whether consumers reckon Organization's CSR initiative before buying decisions of goods and services. Carroll definition of CSR was adopted here that addresses whole range of economic, legal, ethical and philanthropic responsibilities. A Survey Questionnaire in this regard was carried out and 313 responses were collected across the different corners of Pakistan that further lead to culmination of this analysis report. The analysis showed that there is significant positive correlation between all CSR components and consumer behavior. However, Pakistani consumer's priority appeared to be different than offered by Carroll's Classical Pyramid, where economic responsibility was considered to be the greatest priority, followed by philanthropic, legal & ethical responsibilities.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/6902173" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="2311383df7c3b70a3f9fda76d9d709e2" rel="nofollow" data-download="{"attachment_id":33582070,"asset_id":6902173,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/33582070/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="11599606" href="https://fuuastisb.academia.edu/AdnanSafi">Adnan Safi</a><script data-card-contents-for-user="11599606" type="text/json">{"id":11599606,"first_name":"Adnan","last_name":"Safi","domain_name":"fuuastisb","page_name":"AdnanSafi","display_name":"Adnan Safi","profile_url":"https://fuuastisb.academia.edu/AdnanSafi?f_ri=9538","photo":"https://0.academia-photos.com/11599606/3360157/3953592/s65_adnan.safi.jpg"}</script></span></span></li><li class="js-paper-rank-work_6902173 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="6902173"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 6902173, container: ".js-paper-rank-work_6902173", }); 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$(".js-view-count[data-work-id=6902173]").text(description); $(".js-view-count-work_6902173").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_6902173").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="6902173"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">4</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="46" href="https://www.academia.edu/Documents/in/Business_Ethics">Business Ethics</a>, <script data-card-contents-for-ri="46" type="text/json">{"id":46,"name":"Business Ethics","url":"https://www.academia.edu/Documents/in/Business_Ethics?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="1452" href="https://www.academia.edu/Documents/in/Corporate_Social_Responsibility">Corporate Social Responsibility</a>, <script data-card-contents-for-ri="1452" type="text/json">{"id":1452,"name":"Corporate Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="7361" href="https://www.academia.edu/Documents/in/Pakistan">Pakistan</a>, <script data-card-contents-for-ri="7361" type="text/json">{"id":7361,"name":"Pakistan","url":"https://www.academia.edu/Documents/in/Pakistan?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a><script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=6902173]'), work: {"id":6902173,"title":"Corporate Social Responsibility and Consumer Behavior: A Study from Pakistan","created_at":"2014-04-28T19:06:12.931-07:00","url":"https://www.academia.edu/6902173/Corporate_Social_Responsibility_and_Consumer_Behavior_A_Study_from_Pakistan?f_ri=9538","dom_id":"work_6902173","summary":"Pakistani consumers must be well informed that, in achieving their corporate goals, organizations now bear greater responsibility to develop healthy environment and aware society. This study aims towards assessment of the impact of Corporate Social Responsibility on Consumer Behavior in Pakistan and to analyze whether consumers reckon Organization's CSR initiative before buying decisions of goods and services. Carroll definition of CSR was adopted here that addresses whole range of economic, legal, ethical and philanthropic responsibilities. A Survey Questionnaire in this regard was carried out and 313 responses were collected across the different corners of Pakistan that further lead to culmination of this analysis report. The analysis showed that there is significant positive correlation between all CSR components and consumer behavior. However, Pakistani consumer's priority appeared to be different than offered by Carroll's Classical Pyramid, where economic responsibility was considered to be the greatest priority, followed by philanthropic, legal \u0026 ethical responsibilities.","downloadable_attachments":[{"id":33582070,"asset_id":6902173,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":11599606,"first_name":"Adnan","last_name":"Safi","domain_name":"fuuastisb","page_name":"AdnanSafi","display_name":"Adnan Safi","profile_url":"https://fuuastisb.academia.edu/AdnanSafi?f_ri=9538","photo":"https://0.academia-photos.com/11599606/3360157/3953592/s65_adnan.safi.jpg"}],"research_interests":[{"id":46,"name":"Business Ethics","url":"https://www.academia.edu/Documents/in/Business_Ethics?f_ri=9538","nofollow":false},{"id":1452,"name":"Corporate Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility?f_ri=9538","nofollow":false},{"id":7361,"name":"Pakistan","url":"https://www.academia.edu/Documents/in/Pakistan?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_32661517 coauthored" data-work_id="32661517" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/32661517/Re_reading_Voluntary_Simplicity_and_Ethics_of_Consumption">Re-reading 'Voluntary Simplicity and Ethics of Consumption'</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">Newholm and Shaw look back on 'Voluntary Simplicity and Ethics of Consumption'</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/32661517" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="be7e8c858e0799fe20648d5602f5bb28" rel="nofollow" data-download="{"attachment_id":52829519,"asset_id":32661517,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/52829519/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="62154164" href="https://independent.academia.edu/JournalofConsumerEthics">Journal of Consumer Ethics</a><script data-card-contents-for-user="62154164" type="text/json">{"id":62154164,"first_name":"Journal of","last_name":"Consumer Ethics","domain_name":"independent","page_name":"JournalofConsumerEthics","display_name":"Journal of Consumer Ethics","profile_url":"https://independent.academia.edu/JournalofConsumerEthics?f_ri=9538","photo":"https://0.academia-photos.com/62154164/16131354/16596053/s65_journal_of.consumer_ethics.png"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-32661517">+1</span><div class="hidden js-additional-users-32661517"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://glasgow.academia.edu/DeirdreShaw">Deirdre Shaw</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-32661517'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-32661517').html(); 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container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_32661517 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="32661517"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 32661517; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=32661517]").text(description); $(".js-view-count-work_32661517").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_32661517").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="32661517"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">4</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="814" href="https://www.academia.edu/Documents/in/Ethics">Ethics</a>, <script data-card-contents-for-ri="814" type="text/json">{"id":814,"name":"Ethics","url":"https://www.academia.edu/Documents/in/Ethics?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="5274" href="https://www.academia.edu/Documents/in/Ethical_Consumption">Ethical Consumption</a>, <script data-card-contents-for-ri="5274" type="text/json">{"id":5274,"name":"Ethical Consumption","url":"https://www.academia.edu/Documents/in/Ethical_Consumption?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="123474" href="https://www.academia.edu/Documents/in/Academics">Academics</a><script data-card-contents-for-ri="123474" type="text/json">{"id":123474,"name":"Academics","url":"https://www.academia.edu/Documents/in/Academics?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=32661517]'), work: {"id":32661517,"title":"Re-reading 'Voluntary Simplicity and Ethics of Consumption'","created_at":"2017-04-26T02:15:49.429-07:00","url":"https://www.academia.edu/32661517/Re_reading_Voluntary_Simplicity_and_Ethics_of_Consumption?f_ri=9538","dom_id":"work_32661517","summary":"Newholm and Shaw look back on 'Voluntary Simplicity and Ethics of Consumption'","downloadable_attachments":[{"id":52829519,"asset_id":32661517,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":62154164,"first_name":"Journal of","last_name":"Consumer Ethics","domain_name":"independent","page_name":"JournalofConsumerEthics","display_name":"Journal of Consumer Ethics","profile_url":"https://independent.academia.edu/JournalofConsumerEthics?f_ri=9538","photo":"https://0.academia-photos.com/62154164/16131354/16596053/s65_journal_of.consumer_ethics.png"},{"id":3903363,"first_name":"Deirdre","last_name":"Shaw","domain_name":"glasgow","page_name":"DeirdreShaw","display_name":"Deirdre Shaw","profile_url":"https://glasgow.academia.edu/DeirdreShaw?f_ri=9538","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":814,"name":"Ethics","url":"https://www.academia.edu/Documents/in/Ethics?f_ri=9538","nofollow":false},{"id":5274,"name":"Ethical Consumption","url":"https://www.academia.edu/Documents/in/Ethical_Consumption?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":123474,"name":"Academics","url":"https://www.academia.edu/Documents/in/Academics?f_ri=9538","nofollow":false}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_1526911" data-work_id="1526911" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/1526911/Consuming_Ourselves_to_Death">Consuming Ourselves to Death</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Ultimately climate change is the product of consumption; greenhouse gases are produced by making things and energy, moving things, and carrying people around. Simply put, more people are using more energy and creating and using more... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_1526911" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Ultimately climate change is the product of consumption; greenhouse gases are produced by making things and energy, moving things, and carrying people around. Simply put, more people are using more energy and creating and using more “stuff” than ever before in the history of the planet. Besides lamenting the passing of low-impact village-level societies, what does anthropology have to say about consumer culture which might actually be useful in thinking our way towards more sustainable levels of consumption? I argue that a drastic re-orientation of the way we teach anthropology is in order; what do we want our students to learn about the world and what kind of skills do they need? The same argument can be made for the public messages we extend in our popular publications.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/1526911" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="559d92447c1abba2f1a92637ee3c80e7" rel="nofollow" data-download="{"attachment_id":12579733,"asset_id":1526911,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/12579733/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="3657" href="https://rkus-ott.academia.edu/RichardWilk">Richard R Wilk</a><script data-card-contents-for-user="3657" type="text/json">{"id":3657,"first_name":"Richard","last_name":"Wilk","domain_name":"rkus-ott","page_name":"RichardWilk","display_name":"Richard R Wilk","profile_url":"https://rkus-ott.academia.edu/RichardWilk?f_ri=9538","photo":"https://0.academia-photos.com/3657/1490/135115547/s65_richard.wilk.jpeg"}</script></span></span></li><li class="js-paper-rank-work_1526911 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="1526911"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 1526911, container: ".js-paper-rank-work_1526911", }); 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$(".js-view-count[data-work-id=1526911]").text(description); $(".js-view-count-work_1526911").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_1526911").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="1526911"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">9</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="767" href="https://www.academia.edu/Documents/in/Anthropology">Anthropology</a>, <script data-card-contents-for-ri="767" type="text/json">{"id":767,"name":"Anthropology","url":"https://www.academia.edu/Documents/in/Anthropology?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="1512" href="https://www.academia.edu/Documents/in/Climate_Change">Climate Change</a>, <script data-card-contents-for-ri="1512" type="text/json">{"id":1512,"name":"Climate Change","url":"https://www.academia.edu/Documents/in/Climate_Change?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="1582" href="https://www.academia.edu/Documents/in/Sustainable_Production_and_Consumption">Sustainable Production and Consumption</a>, <script data-card-contents-for-ri="1582" type="text/json">{"id":1582,"name":"Sustainable Production and Consumption","url":"https://www.academia.edu/Documents/in/Sustainable_Production_and_Consumption?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="3126" href="https://www.academia.edu/Documents/in/Political_Ecology">Political Ecology</a><script data-card-contents-for-ri="3126" type="text/json">{"id":3126,"name":"Political Ecology","url":"https://www.academia.edu/Documents/in/Political_Ecology?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=1526911]'), work: {"id":1526911,"title":"Consuming Ourselves to Death","created_at":"2012-04-28T06:21:18.166-07:00","url":"https://www.academia.edu/1526911/Consuming_Ourselves_to_Death?f_ri=9538","dom_id":"work_1526911","summary":"Ultimately climate change is the product of consumption; greenhouse gases are produced by making things and energy, moving things, and carrying people around. Simply put, more people are using more energy and creating and using more “stuff” than ever before in the history of the planet. Besides lamenting the passing of low-impact village-level societies, what does anthropology have to say about consumer culture which might actually be useful in thinking our way towards more sustainable levels of consumption? I argue that a drastic re-orientation of the way we teach anthropology is in order; what do we want our students to learn about the world and what kind of skills do they need? The same argument can be made for the public messages we extend in our popular publications.","downloadable_attachments":[{"id":12579733,"asset_id":1526911,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":3657,"first_name":"Richard","last_name":"Wilk","domain_name":"rkus-ott","page_name":"RichardWilk","display_name":"Richard R Wilk","profile_url":"https://rkus-ott.academia.edu/RichardWilk?f_ri=9538","photo":"https://0.academia-photos.com/3657/1490/135115547/s65_richard.wilk.jpeg"}],"research_interests":[{"id":767,"name":"Anthropology","url":"https://www.academia.edu/Documents/in/Anthropology?f_ri=9538","nofollow":false},{"id":1512,"name":"Climate Change","url":"https://www.academia.edu/Documents/in/Climate_Change?f_ri=9538","nofollow":false},{"id":1582,"name":"Sustainable Production and Consumption","url":"https://www.academia.edu/Documents/in/Sustainable_Production_and_Consumption?f_ri=9538","nofollow":false},{"id":3126,"name":"Political Ecology","url":"https://www.academia.edu/Documents/in/Political_Ecology?f_ri=9538","nofollow":false},{"id":3499,"name":"Social and Cultural Anthropology","url":"https://www.academia.edu/Documents/in/Social_and_Cultural_Anthropology?f_ri=9538"},{"id":3729,"name":"Environmental Anthropology","url":"https://www.academia.edu/Documents/in/Environmental_Anthropology?f_ri=9538"},{"id":4834,"name":"Economic Anthropology","url":"https://www.academia.edu/Documents/in/Economic_Anthropology?f_ri=9538"},{"id":6325,"name":"Consumerism","url":"https://www.academia.edu/Documents/in/Consumerism?f_ri=9538"},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_30001244 coauthored" data-work_id="30001244" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/30001244/The_Internet_of_Things_Review_and_Research_Directions">The Internet-of-Things: Review and Research Directions</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This paper presents a review of the Internet-of-Things (IoT) through four conceptualizations: IoT as liquification and density of information of resources; IoT as digital materiality; IoT as assemblage or service system; and IoT as... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_30001244" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This paper presents a review of the Internet-of-Things (IoT) through four conceptualizations: IoT as liquification and density of information of resources; IoT as digital materiality; IoT as assemblage or service system; and IoT as modules, transactions, and service. From the conceptualizations, we provide a definition of IoT and present its implications and impact on future research in Marketing that interfaces with information systems, design and innovation, data science and cybersecurity, as well as organizational studies and economics. By integrating the implications of IoT with extant literature, we then propose a set of priorities for future research in this area.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/30001244" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="ac79dd08dbcddc75c073dfc0c03d3b7c" rel="nofollow" data-download="{"attachment_id":50869487,"asset_id":30001244,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/50869487/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="934900" href="https://warwick.academia.edu/IreneNg">Irene C L Ng</a><script data-card-contents-for-user="934900" type="text/json">{"id":934900,"first_name":"Irene C L","last_name":"Ng","domain_name":"warwick","page_name":"IreneNg","display_name":"Irene C L Ng","profile_url":"https://warwick.academia.edu/IreneNg?f_ri=9538","photo":"https://0.academia-photos.com/934900/349997/144995020/s65_irene_c_l.ng.jpeg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-30001244">+1</span><div class="hidden js-additional-users-30001244"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://warwick.academia.edu/SWakenshaw">Susan Wakenshaw</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-30001244'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-30001244').html(); 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container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_30001244 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="30001244"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 30001244; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=30001244]").text(description); $(".js-view-count-work_30001244").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_30001244").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="30001244"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">7</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="491" href="https://www.academia.edu/Documents/in/Information_Technology">Information Technology</a>, <script data-card-contents-for-ri="491" type="text/json">{"id":491,"name":"Information Technology","url":"https://www.academia.edu/Documents/in/Information_Technology?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9135" href="https://www.academia.edu/Documents/in/The_Internet_of_Things">The Internet of Things</a>, <script data-card-contents-for-ri="9135" type="text/json">{"id":9135,"name":"The Internet of Things","url":"https://www.academia.edu/Documents/in/The_Internet_of_Things?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="14095" href="https://www.academia.edu/Documents/in/PERSONAL_DATA_PROTECTION">PERSONAL DATA PROTECTION</a><script data-card-contents-for-ri="14095" type="text/json">{"id":14095,"name":"PERSONAL DATA PROTECTION","url":"https://www.academia.edu/Documents/in/PERSONAL_DATA_PROTECTION?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=30001244]'), work: {"id":30001244,"title":"The Internet-of-Things: Review and Research Directions","created_at":"2016-11-21T07:31:43.051-08:00","url":"https://www.academia.edu/30001244/The_Internet_of_Things_Review_and_Research_Directions?f_ri=9538","dom_id":"work_30001244","summary":"This paper presents a review of the Internet-of-Things (IoT) through four conceptualizations: IoT as liquification and density of information of resources; IoT as digital materiality; IoT as assemblage or service system; and IoT as modules, transactions, and service. From the conceptualizations, we provide a definition of IoT and present its implications and impact on future research in Marketing that interfaces with information systems, design and innovation, data science and cybersecurity, as well as organizational studies and economics. By integrating the implications of IoT with extant literature, we then propose a set of priorities for future research in this area.","downloadable_attachments":[{"id":50869487,"asset_id":30001244,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":934900,"first_name":"Irene C L","last_name":"Ng","domain_name":"warwick","page_name":"IreneNg","display_name":"Irene C L Ng","profile_url":"https://warwick.academia.edu/IreneNg?f_ri=9538","photo":"https://0.academia-photos.com/934900/349997/144995020/s65_irene_c_l.ng.jpeg"},{"id":1701068,"first_name":"Susan","last_name":"Wakenshaw","domain_name":"warwick","page_name":"SWakenshaw","display_name":"Susan Wakenshaw","profile_url":"https://warwick.academia.edu/SWakenshaw?f_ri=9538","photo":"https://0.academia-photos.com/1701068/587652/729549/s65_susan.wakenshaw.jpg"}],"research_interests":[{"id":491,"name":"Information Technology","url":"https://www.academia.edu/Documents/in/Information_Technology?f_ri=9538","nofollow":false},{"id":9135,"name":"The Internet of Things","url":"https://www.academia.edu/Documents/in/The_Internet_of_Things?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":14095,"name":"PERSONAL DATA PROTECTION","url":"https://www.academia.edu/Documents/in/PERSONAL_DATA_PROTECTION?f_ri=9538","nofollow":false},{"id":23547,"name":"Assemblage Theory - Manuel De Landa","url":"https://www.academia.edu/Documents/in/Assemblage_Theory_-_Manuel_De_Landa?f_ri=9538"},{"id":62650,"name":"Business Models","url":"https://www.academia.edu/Documents/in/Business_Models?f_ri=9538"},{"id":89455,"name":"Services Marketing","url":"https://www.academia.edu/Documents/in/Services_Marketing-5?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_1577073" data-work_id="1577073" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/1577073/Investigating_customer_perceptions_of_refillable_packaging_and_assessing_business_drivers_and_barriers_to_their_use">Investigating customer perceptions of refillable packaging and assessing business drivers and barriers to their use</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">A collaborative UK government-funded research project drawing on the design and sustainability expertise of the Department of Design and Technology at Loughborough University and the sustainability and product bank functions at The Boots... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_1577073" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">A collaborative UK government-funded research project drawing on the design and sustainability expertise of the Department of Design and Technology at Loughborough University and the sustainability and product bank functions at The Boots Company set out to investigate the potential that refillable packaging systems can offer the consumer and the environment. In the past, refills have generally been categorized under one general heading and often branded as a failure. However, early in the project, the team identified that by taking a creative approach to interpreting refills, there are actually a wide range of different types of refills that can be differentiated with respect to their delivery approach and level of consumer/business interaction. Once these had been identified, collated and categorized, the team set out to investigate the consumer perceptions, and the business barriers and drivers found to influence the adoption and success of a number of different types of refillable packaging. This paper reports on those findings. It concludes that differentiating between refill types holds the key to developing more suitable and more successful refillable packaging systems as positive and negative attributes can be more accurately identified and responded to. Copyright © 2009 John Wiley & Sons, Ltd.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/1577073" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="741915ea93381eb92c8996eb8df51166" rel="nofollow" data-download="{"attachment_id":50923440,"asset_id":1577073,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/50923440/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="1786277" href="https://lboro.academia.edu/VickyLofthouse">Vicky Lofthouse</a><script data-card-contents-for-user="1786277" type="text/json">{"id":1786277,"first_name":"Vicky","last_name":"Lofthouse","domain_name":"lboro","page_name":"VickyLofthouse","display_name":"Vicky Lofthouse","profile_url":"https://lboro.academia.edu/VickyLofthouse?f_ri=9538","photo":"https://gravatar.com/avatar/efbb251e35a06d5e53ee24aa62e487dd?s=65"}</script></span></span></li><li class="js-paper-rank-work_1577073 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="1577073"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 1577073, container: ".js-paper-rank-work_1577073", }); 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$(".js-view-count[data-work-id=1577073]").text(description); $(".js-view-count-work_1577073").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_1577073").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="1577073"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">12</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="60" href="https://www.academia.edu/Documents/in/Mechanical_Engineering">Mechanical Engineering</a>, <script data-card-contents-for-ri="60" type="text/json">{"id":60,"name":"Mechanical Engineering","url":"https://www.academia.edu/Documents/in/Mechanical_Engineering?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="988" href="https://www.academia.edu/Documents/in/Design">Design</a>, <script data-card-contents-for-ri="988" type="text/json">{"id":988,"name":"Design","url":"https://www.academia.edu/Documents/in/Design?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="5021" href="https://www.academia.edu/Documents/in/Packaging">Packaging</a>, <script data-card-contents-for-ri="5021" type="text/json">{"id":5021,"name":"Packaging","url":"https://www.academia.edu/Documents/in/Packaging?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="5645" href="https://www.academia.edu/Documents/in/Recycling">Recycling</a><script data-card-contents-for-ri="5645" type="text/json">{"id":5645,"name":"Recycling","url":"https://www.academia.edu/Documents/in/Recycling?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=1577073]'), work: {"id":1577073,"title":"Investigating customer perceptions of refillable packaging and assessing business drivers and barriers to their use","created_at":"2012-05-20T18:52:35.134-07:00","url":"https://www.academia.edu/1577073/Investigating_customer_perceptions_of_refillable_packaging_and_assessing_business_drivers_and_barriers_to_their_use?f_ri=9538","dom_id":"work_1577073","summary":"A collaborative UK government-funded research project drawing on the design and sustainability expertise of the Department of Design and Technology at Loughborough University and the sustainability and product bank functions at The Boots Company set out to investigate the potential that refillable packaging systems can offer the consumer and the environment. In the past, refills have generally been categorized under one general heading and often branded as a failure. However, early in the project, the team identified that by taking a creative approach to interpreting refills, there are actually a wide range of different types of refills that can be differentiated with respect to their delivery approach and level of consumer/business interaction. Once these had been identified, collated and categorized, the team set out to investigate the consumer perceptions, and the business barriers and drivers found to influence the adoption and success of a number of different types of refillable packaging. This paper reports on those findings. It concludes that differentiating between refill types holds the key to developing more suitable and more successful refillable packaging systems as positive and negative attributes can be more accurately identified and responded to. Copyright © 2009 John Wiley \u0026 Sons, Ltd.","downloadable_attachments":[{"id":50923440,"asset_id":1577073,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":1786277,"first_name":"Vicky","last_name":"Lofthouse","domain_name":"lboro","page_name":"VickyLofthouse","display_name":"Vicky Lofthouse","profile_url":"https://lboro.academia.edu/VickyLofthouse?f_ri=9538","photo":"https://gravatar.com/avatar/efbb251e35a06d5e53ee24aa62e487dd?s=65"}],"research_interests":[{"id":60,"name":"Mechanical Engineering","url":"https://www.academia.edu/Documents/in/Mechanical_Engineering?f_ri=9538","nofollow":false},{"id":988,"name":"Design","url":"https://www.academia.edu/Documents/in/Design?f_ri=9538","nofollow":false},{"id":5021,"name":"Packaging","url":"https://www.academia.edu/Documents/in/Packaging?f_ri=9538","nofollow":false},{"id":5645,"name":"Recycling","url":"https://www.academia.edu/Documents/in/Recycling?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538"},{"id":72667,"name":"Behaviour","url":"https://www.academia.edu/Documents/in/Behaviour?f_ri=9538"},{"id":177350,"name":"Reuse","url":"https://www.academia.edu/Documents/in/Reuse?f_ri=9538"},{"id":222739,"name":"Consumers","url":"https://www.academia.edu/Documents/in/Consumers?f_ri=9538"},{"id":374713,"name":"Cost Analysis","url":"https://www.academia.edu/Documents/in/Cost_Analysis?f_ri=9538"},{"id":573653,"name":"Food Sciences","url":"https://www.academia.edu/Documents/in/Food_Sciences?f_ri=9538"},{"id":1122591,"name":"Consumer Behaviour","url":"https://www.academia.edu/Documents/in/Consumer_Behaviour?f_ri=9538"},{"id":1208617,"name":"Sustainability","url":"https://www.academia.edu/Documents/in/Sustainability?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_16621010 coauthored" data-work_id="16621010" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/16621010/Voir_et_se_voir_Le_r%C3%B4le_des_%C3%A9crans_dans_les_festivals_de_musique_amplifi%C3%A9e">Voir et se voir. Le rôle des écrans dans les festivals de musique amplifiée</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">S'appuyant sur une série d'observations réalisées dans le cadre du Festival des Vieilles Charrues et des Transmusicales de Rennes, cet article se propose d'étudier le rôle que jouent les écranns domestiques, professionnels et personnels... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_16621010" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">S'appuyant sur une série d'observations réalisées dans le cadre du Festival des Vieilles Charrues et des Transmusicales de Rennes, cet article se propose d'étudier le rôle que jouent les écranns domestiques, professionnels et personnels dans la construction de l'expérience festivalière contemporaine.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/16621010" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="6e1752b12e7e09d6afcd045ea8c2160f" rel="nofollow" data-download="{"attachment_id":39085591,"asset_id":16621010,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/39085591/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="481435" href="https://idea-udl.academia.edu/jeanmarcLeveratto">jean-marc Leveratto</a><script data-card-contents-for-user="481435" type="text/json">{"id":481435,"first_name":"jean-marc","last_name":"Leveratto","domain_name":"idea-udl","page_name":"jeanmarcLeveratto","display_name":"jean-marc Leveratto","profile_url":"https://idea-udl.academia.edu/jeanmarcLeveratto?f_ri=9538","photo":"/images/s65_no_pic.png"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-16621010">+1</span><div class="hidden js-additional-users-16621010"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://cnam.academia.edu/Rapha%C3%ABlRoth">Raphaël Roth</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-16621010'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-16621010').html(); 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Le rôle des écrans dans les festivals de musique amplifiée","created_at":"2015-10-10T03:55:55.473-07:00","url":"https://www.academia.edu/16621010/Voir_et_se_voir_Le_r%C3%B4le_des_%C3%A9crans_dans_les_festivals_de_musique_amplifi%C3%A9e?f_ri=9538","dom_id":"work_16621010","summary":"S'appuyant sur une série d'observations réalisées dans le cadre du Festival des Vieilles Charrues et des Transmusicales de Rennes, cet article se propose d'étudier le rôle que jouent les écranns domestiques, professionnels et personnels dans la construction de l'expérience festivalière contemporaine. ","downloadable_attachments":[{"id":39085591,"asset_id":16621010,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":481435,"first_name":"jean-marc","last_name":"Leveratto","domain_name":"idea-udl","page_name":"jeanmarcLeveratto","display_name":"jean-marc Leveratto","profile_url":"https://idea-udl.academia.edu/jeanmarcLeveratto?f_ri=9538","photo":"/images/s65_no_pic.png"},{"id":71380,"first_name":"Raphaël","last_name":"Roth","domain_name":"cnam","page_name":"RaphaëlRoth","display_name":"Raphaël Roth","profile_url":"https://cnam.academia.edu/Rapha%C3%ABlRoth?f_ri=9538","photo":"https://0.academia-photos.com/71380/19853/7169220/s65_rapha_l.roth.jpg"}],"research_interests":[{"id":1057,"name":"Festivals and music","url":"https://www.academia.edu/Documents/in/Festivals_and_music?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":13666,"name":"Consumer Culture","url":"https://www.academia.edu/Documents/in/Consumer_Culture?f_ri=9538","nofollow":false},{"id":24536,"name":"Consumer Research","url":"https://www.academia.edu/Documents/in/Consumer_Research?f_ri=9538","nofollow":false},{"id":30947,"name":"The Internet","url":"https://www.academia.edu/Documents/in/The_Internet?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_48219595" data-work_id="48219595" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/48219595/Disambiguating_authenticity_Interpretations_of_value_and_appeal">Disambiguating authenticity: Interpretations of value and appeal</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">While shaping aesthetic judgment and choice, socially constructed authenticity takes on some very different meanings among observers, consumers, producers and critics. Using a theoretical framework positing four distinct meanings of... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_48219595" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">While shaping aesthetic judgment and choice, socially constructed authenticity takes on some very different meanings among observers, consumers, producers and critics. Using a theoretical framework positing four distinct meanings of socially constructed authenticitytype, moral, craft, and idiosyncratic-we aim to document empirically the unique appeal of each type. We develop predictions about the relationships between attributed authenticity and corresponding increases in the value ascribed to it through: (1) consumer value ratings, (2) willingness to pay, and (3) behavioral choice. We report empirical analyses from a research program of three multi-method studies using (1) archival data from voluntary consumer evaluations of restaurants in an online review system, (2) a university-based behavioral lab experiment, and (3) an online survey-based experiment. Evidence is consistent across the studies and suggests that perceptions of four distinct subtypes of socially constructed authenticity generate increased appeal and value even after controlling for option quality. Findings suggest additional directions for research on authenticity.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/48219595" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="1ceb05db3779e1b44f62c47c44eb1f71" rel="nofollow" data-download="{"attachment_id":66945958,"asset_id":48219595,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/66945958/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="32222695" href="https://stanford.academia.edu/GlennCarroll">Glenn Carroll</a><script data-card-contents-for-user="32222695" type="text/json">{"id":32222695,"first_name":"Glenn","last_name":"Carroll","domain_name":"stanford","page_name":"GlennCarroll","display_name":"Glenn Carroll","profile_url":"https://stanford.academia.edu/GlennCarroll?f_ri=9538","photo":"https://0.academia-photos.com/32222695/120140650/109464138/s65_glenn.carroll.jpeg"}</script></span></span></li><li class="js-paper-rank-work_48219595 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="48219595"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 48219595, container: ".js-paper-rank-work_48219595", }); 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Using a theoretical framework positing four distinct meanings of socially constructed authenticitytype, moral, craft, and idiosyncratic-we aim to document empirically the unique appeal of each type. We develop predictions about the relationships between attributed authenticity and corresponding increases in the value ascribed to it through: (1) consumer value ratings, (2) willingness to pay, and (3) behavioral choice. We report empirical analyses from a research program of three multi-method studies using (1) archival data from voluntary consumer evaluations of restaurants in an online review system, (2) a university-based behavioral lab experiment, and (3) an online survey-based experiment. Evidence is consistent across the studies and suggests that perceptions of four distinct subtypes of socially constructed authenticity generate increased appeal and value even after controlling for option quality. Findings suggest additional directions for research on authenticity.","downloadable_attachments":[{"id":66945958,"asset_id":48219595,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":32222695,"first_name":"Glenn","last_name":"Carroll","domain_name":"stanford","page_name":"GlennCarroll","display_name":"Glenn Carroll","profile_url":"https://stanford.academia.edu/GlennCarroll?f_ri=9538","photo":"https://0.academia-photos.com/32222695/120140650/109464138/s65_glenn.carroll.jpeg"}],"research_interests":[{"id":867,"name":"Perception","url":"https://www.academia.edu/Documents/in/Perception?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer 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itemtype="https://schema.org/Person"><a href="https://anadolu.academia.edu/MedetYolal">Medet Yolal</a></span></div><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://anadolu.academia.edu/B%C3%BClentBATMAZ">Bülent BATMAZ</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-16691004'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-16691004').html(); } } new HoverPopover(popoverSettings); })();</script></li><li class="js-paper-rank-work_16691004 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="16691004"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 16691004, container: ".js-paper-rank-work_16691004", }); });</script></li><li class="js-percentile-work_16691004 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Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=16691004]'), work: {"id":16691004,"title":"Cosmetic Consumption of Metropolitan Males in a Developing Country","created_at":"2015-10-12T04:47:00.855-07:00","url":"https://www.academia.edu/16691004/Cosmetic_Consumption_of_Metropolitan_Males_in_a_Developing_Country?f_ri=9538","dom_id":"work_16691004","summary":null,"downloadable_attachments":[{"id":39121535,"asset_id":16691004,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":255630,"first_name":"nezihe figen","last_name":"ersoy","domain_name":"anadolu","page_name":"nezihefigenersoy","display_name":"nezihe figen ersoy","profile_url":"https://anadolu.academia.edu/nezihefigenersoy?f_ri=9538","photo":"https://0.academia-photos.com/255630/63597/70215/s65_nezihe_figen.ersoy.jpg"},{"id":834997,"first_name":"Medet","last_name":"Yolal","domain_name":"anadolu","page_name":"MedetYolal","display_name":"Medet 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href="https://www.academia.edu/14090940/The_meanings_of_dogs_and_cats_in_U_S_American_culture_based_on_movies_cartoons_and_consumer_goods">The meanings of dogs and cats in U.S. American culture based on movies, cartoons, and consumer goods</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">The keeping of dogs and cats as household pets is prevalent throughout the United States. Individuals define and express their personal identities in part through customizing their personal repertoires of possessions, which includes pets.... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_14090940" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">The keeping of dogs and cats as household pets is prevalent throughout the United States. Individuals define and express their personal identities in part through customizing their personal repertoires of possessions, which includes pets. The actual symbolic meanings given to dogs and cats are numerous and vary with individual interpretation, yet there are certain themes that repeat themselves. Dogs tend</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/14090940" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="0d2b2c156529ecdc898a5b14fbab0b84" rel="nofollow" data-download="{"attachment_id":41376939,"asset_id":14090940,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/41376939/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="33099455" href="https://unlv.academia.edu/HeatherFrigiola">Heather Frigiola</a><script data-card-contents-for-user="33099455" type="text/json">{"id":33099455,"first_name":"Heather","last_name":"Frigiola","domain_name":"unlv","page_name":"HeatherFrigiola","display_name":"Heather Frigiola","profile_url":"https://unlv.academia.edu/HeatherFrigiola?f_ri=9538","photo":"https://0.academia-photos.com/33099455/10617007/11850856/s65_heather.frigiola.jpg_oh_cf425adcfc89f4b69ccc4d00163b0c65_oe_56cd1935"}</script></span></span></li><li class="js-paper-rank-work_14090940 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="14090940"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 14090940, container: ".js-paper-rank-work_14090940", }); 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Individuals define and express their personal identities in part through customizing their personal repertoires of possessions, which includes pets. The actual symbolic meanings given to dogs and cats are numerous and vary with individual interpretation, yet there are certain themes that repeat themselves. Dogs tend","downloadable_attachments":[{"id":41376939,"asset_id":14090940,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":33099455,"first_name":"Heather","last_name":"Frigiola","domain_name":"unlv","page_name":"HeatherFrigiola","display_name":"Heather Frigiola","profile_url":"https://unlv.academia.edu/HeatherFrigiola?f_ri=9538","photo":"https://0.academia-photos.com/33099455/10617007/11850856/s65_heather.frigiola.jpg_oh_cf425adcfc89f4b69ccc4d00163b0c65_oe_56cd1935"}],"research_interests":[{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":16603,"name":"Personal Identity","url":"https://www.academia.edu/Documents/in/Personal_Identity?f_ri=9538","nofollow":false},{"id":17909,"name":"Social Presence","url":"https://www.academia.edu/Documents/in/Social_Presence?f_ri=9538","nofollow":false},{"id":98134,"name":"United States","url":"https://www.academia.edu/Documents/in/United_States?f_ri=9538","nofollow":false},{"id":187579,"name":"Cultural difference","url":"https://www.academia.edu/Documents/in/Cultural_difference?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_42118287" data-work_id="42118287" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/42118287/Understanding_the_purchase_intention_characteristics_of_Gen_Y_and_Gen_Z_and_introspecting_the_modern_demand_variables_in_fashion_industry">Understanding the purchase intention characteristics of Gen Y and Gen Z and introspecting the modern demand variables in fashion industry</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">The intention of this research article is to examine the modern characteristics of demand in the market under the tag modern demand prism. Intention to purchase (need, want & desire) creates demand in the market. The macro demand... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_42118287" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">The intention of this research article is to examine the modern characteristics of demand in the market under the tag modern demand prism. Intention to purchase (need, want & desire) creates demand in the market. The macro demand representation through various platforms provokes the purchase intention. Thus, it is always the demand the parent variable and the purchase intention the child variable. In this research demand model is established, purchase intention model is also established and the relationship between both is also tested. A survey was employed to collect data from Gen Z (N=590) and Gen X (N=550). Factor analysis was used to reduce the vast dimensions and to find the most suitable factors which leads to purchase intention. After performing the factor analysis, a CFA has been performed with help of the software Smart PLS and a model has been built for centennials and millennials. The basic criteria for reliability has been met introspecting values for outer loadings numbers, reliability numbers, AVE numbers, latent variable correlations and discriminant validity. The bootstrap analysis has also been run and the path coefficients have been determined considering the T-Statistics of 1.96 threshold value. It was found that, Gen Y though like to look for variety of products available in online shopping; they just review the products, collect information but do not get involved in the final purchase. With regard to Gen Z, they spend most of the time in social media and in surfing the internet where the exposure towards online shopping is more. The marketers can try to build the trust factor, which plays an important role especially when it comes to online marketing. Thus it is understood that modern demand variables mentioned in the (Modern Demand Prism) is proved to be true. Technology, Online-shopping, ethnocentric feeling, digital tools and AI has enhanced the purchase. These are various opportunities through which the purchase intention is satisfied. The philosophy “Demand is the mother concept for purchase intention” is remembered throughout this research article.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/42118287" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="e6f9ef75f257a707799116c52f1c98be" rel="nofollow" data-download="{"attachment_id":62252162,"asset_id":42118287,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/62252162/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="82178142" href="https://kumaraguru.academia.edu/AnandShankarRajaMCommerce">Anand Shankar Raja M Commerce</a><script data-card-contents-for-user="82178142" type="text/json">{"id":82178142,"first_name":"Anand Shankar Raja M","last_name":"Commerce","domain_name":"kumaraguru","page_name":"AnandShankarRajaMCommerce","display_name":"Anand Shankar Raja M Commerce","profile_url":"https://kumaraguru.academia.edu/AnandShankarRajaMCommerce?f_ri=9538","photo":"https://0.academia-photos.com/82178142/19814133/73882548/s65_anand_shankar_raja_m.commerce.jpg"}</script></span></span></li><li class="js-paper-rank-work_42118287 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="42118287"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 42118287, container: ".js-paper-rank-work_42118287", }); 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Intention to purchase (need, want \u0026 desire) creates demand in the market. The macro demand representation through various platforms provokes the purchase intention. Thus, it is always the demand the parent variable and the purchase intention the child variable. In this research demand model is established, purchase intention model is also established and the relationship between both is also tested. A survey was employed to collect data from Gen Z (N=590) and Gen X (N=550). Factor analysis was used to reduce the vast dimensions and to find the most suitable factors which leads to purchase intention. After performing the factor analysis, a CFA has been performed with help of the software Smart PLS and a model has been built for centennials and millennials. The basic criteria for reliability has been met introspecting values for outer loadings numbers, reliability numbers, AVE numbers, latent variable correlations and discriminant validity. The bootstrap analysis has also been run and the path coefficients have been determined considering the T-Statistics of 1.96 threshold value. It was found that, Gen Y though like to look for variety of products available in online shopping; they just review the products, collect information but do not get involved in the final purchase. With regard to Gen Z, they spend most of the time in social media and in surfing the internet where the exposure towards online shopping is more. The marketers can try to build the trust factor, which plays an important role especially when it comes to online marketing. Thus it is understood that modern demand variables mentioned in the (Modern Demand Prism) is proved to be true. Technology, Online-shopping, ethnocentric feeling, digital tools and AI has enhanced the purchase. These are various opportunities through which the purchase intention is satisfied. The philosophy “Demand is the mother concept for purchase intention” is remembered throughout this research article.","downloadable_attachments":[{"id":62252162,"asset_id":42118287,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":82178142,"first_name":"Anand Shankar Raja M","last_name":"Commerce","domain_name":"kumaraguru","page_name":"AnandShankarRajaMCommerce","display_name":"Anand Shankar Raja M Commerce","profile_url":"https://kumaraguru.academia.edu/AnandShankarRajaMCommerce?f_ri=9538","photo":"https://0.academia-photos.com/82178142/19814133/73882548/s65_anand_shankar_raja_m.commerce.jpg"}],"research_interests":[{"id":760,"name":"Microeconomics","url":"https://www.academia.edu/Documents/in/Microeconomics?f_ri=9538","nofollow":false},{"id":764,"name":"Macroeconomics","url":"https://www.academia.edu/Documents/in/Macroeconomics?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":24536,"name":"Consumer Research","url":"https://www.academia.edu/Documents/in/Consumer_Research?f_ri=9538","nofollow":false},{"id":199913,"name":"Purchase Intention","url":"https://www.academia.edu/Documents/in/Purchase_Intention?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_5076392" data-work_id="5076392" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/5076392/Sustainable_Consumption_and_Production_Challenges_for_Transformative_Consumer_Research">Sustainable Consumption and Production Challenges for Transformative Consumer Research</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/5076392" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="6187857c40e78582715f6cfe4566d70f" rel="nofollow" data-download="{"attachment_id":32296206,"asset_id":5076392,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/32296206/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="5378" href="https://bentley.academia.edu/SusanDobscha">Susan Dobscha</a><script data-card-contents-for-user="5378" type="text/json">{"id":5378,"first_name":"Susan","last_name":"Dobscha","domain_name":"bentley","page_name":"SusanDobscha","display_name":"Susan Dobscha","profile_url":"https://bentley.academia.edu/SusanDobscha?f_ri=9538","photo":"https://0.academia-photos.com/5378/2863019/83185419/s65_susan.dobscha.png"}</script></span></span></li><li class="js-paper-rank-work_5076392 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="5076392"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 5076392, container: ".js-paper-rank-work_5076392", }); 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The Journal of Design, Economics, and Innovation. Vol. 1, No. 2. (PDF Facsimile)</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">She Ji is a peer-reviewed, trans-disciplinary design journal with a focus on economics and innovation, design process and design thinking. The journal invites papers that enrich the understanding and practice that enable design innovation... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_23855711" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">She Ji is a peer-reviewed, trans-disciplinary design journal with a focus on economics and innovation, design process and design thinking. The journal invites papers that enrich the understanding and practice that enable design innovation in industry, business, non-profit services, and government through economic and social value creation. These papers may explore how design thinking can inform wider social, managerial, and intellectual discourses with an added focus on strategy and management. She Ji also publishes articles in research methods and methodology, philosophy, and philosophy of science to support the core journal area.<br /><br />She Ji is fully open access. Tongji University and Tongji University Press support She Ji as a contribution to the design field and a public service to design research. Authors are not liable for any publication charges and all published articles are accessible free of charge from the journal web site at URL:<br /><br /><a href="http://www.journals.elsevier.com/she-ji-the-journal-of-design-economics-and-innovation/" rel="nofollow">http://www.journals.elsevier.com/she-ji-the-journal-of-design-economics-and-innovation/</a></div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/23855711" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="dfab3bcdf8a7eb1d854c3fc5209ac2a7" rel="nofollow" data-download="{"attachment_id":44249905,"asset_id":23855711,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/44249905/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="28209" href="https://tongji.academia.edu/KenFriedman">Ken Friedman</a><script data-card-contents-for-user="28209" type="text/json">{"id":28209,"first_name":"Ken","last_name":"Friedman","domain_name":"tongji","page_name":"KenFriedman","display_name":"Ken Friedman","profile_url":"https://tongji.academia.edu/KenFriedman?f_ri=9538","photo":"https://0.academia-photos.com/28209/9195/1357766/s65_ken.friedman.jpeg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-23855711">+4</span><div class="hidden js-additional-users-23855711"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://ucsd.academia.edu/DNorman">Don Norman</a></span></div><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://independent.academia.edu/KeesDorst">Kees Dorst</a></span></div><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://uoregon.academia.edu/JerryDiethelm">Jerry Diethelm</a></span></div><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://independent.academia.edu/louyongqi">lou yongqi</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-23855711'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-23855711').html(); 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Tongji University and Tongji University Press support She Ji as a contribution to the design field and a public service to design research. Authors are not liable for any publication charges and all published articles are accessible free of charge from the journal web site at URL:\n\nhttp://www.journals.elsevier.com/she-ji-the-journal-of-design-economics-and-innovation/","downloadable_attachments":[{"id":44249905,"asset_id":23855711,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":28209,"first_name":"Ken","last_name":"Friedman","domain_name":"tongji","page_name":"KenFriedman","display_name":"Ken Friedman","profile_url":"https://tongji.academia.edu/KenFriedman?f_ri=9538","photo":"https://0.academia-photos.com/28209/9195/1357766/s65_ken.friedman.jpeg"},{"id":201700,"first_name":"Don","last_name":"Norman","domain_name":"ucsd","page_name":"DNorman","display_name":"Don 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Innovation","url":"https://www.academia.edu/Documents/in/Design_Innovation?f_ri=9538"},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538"},{"id":14194,"name":"Philosophy of Design","url":"https://www.academia.edu/Documents/in/Philosophy_of_Design?f_ri=9538"},{"id":15993,"name":"Design Anthropology","url":"https://www.academia.edu/Documents/in/Design_Anthropology?f_ri=9538"},{"id":18845,"name":"Environmental Sustainability","url":"https://www.academia.edu/Documents/in/Environmental_Sustainability?f_ri=9538"},{"id":19100,"name":"Design thinking","url":"https://www.academia.edu/Documents/in/Design_thinking?f_ri=9538"},{"id":44096,"name":"Knowledge","url":"https://www.academia.edu/Documents/in/Knowledge?f_ri=9538"},{"id":61738,"name":"Architectural Design","url":"https://www.academia.edu/Documents/in/Architectural_Design?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_37464020" data-work_id="37464020" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/37464020/Moda_design_e_sostenibilit%C3%A0">Moda, design e sostenibilità</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">"Moda, design e sostenibilità" di Kate Fletcher postmedia books 2018 172 pp. 43 ill. isbn 9788874902057 Molte delle preoccupazioni sociali e ambientali incorporate nel termine "sostenibilità" sono direttamente o indirettamente... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_37464020" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">"Moda, design e sostenibilità"<br /><br />di Kate Fletcher<br /><br />postmedia books  2018<br />172 pp. 43 ill.<br />isbn 9788874902057<br /><br />Molte delle preoccupazioni sociali e ambientali incorporate nel termine "sostenibilità" sono direttamente o indirettamente correlate alla progettazione. La sostenibilità è una questione centrale per la società contemporanea nel suo complesso. Eppure, nonostante questa maggiore consapevolezza delle relazioni critiche che esistono tra le strategie di progettazione e i modi di produzione, l'uso di energia, l'impatto ambientale, la natura e le politiche del lavoro, il design per la sostenibilità non è ancora ampiamente compreso o messo in pratica.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/37464020" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="794c0616494ca561eed265b00d27edba" rel="nofollow" data-download="{"attachment_id":57432359,"asset_id":37464020,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/57432359/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="220610" href="https://independent.academia.edu/GianniRomano">Gianni Romano</a><script data-card-contents-for-user="220610" type="text/json">{"id":220610,"first_name":"Gianni","last_name":"Romano","domain_name":"independent","page_name":"GianniRomano","display_name":"Gianni Romano","profile_url":"https://independent.academia.edu/GianniRomano?f_ri=9538","photo":"https://0.academia-photos.com/220610/49906/15910521/s65_gianni.romano.jpg"}</script></span></span></li><li class="js-paper-rank-work_37464020 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="37464020"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 37464020, container: ".js-paper-rank-work_37464020", }); 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$(".js-view-count[data-work-id=37464020]").text(description); $(".js-view-count-work_37464020").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_37464020").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="37464020"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">7</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="1094" href="https://www.academia.edu/Documents/in/Fashion_design">Fashion design</a>, <script data-card-contents-for-ri="1094" type="text/json">{"id":1094,"name":"Fashion design","url":"https://www.academia.edu/Documents/in/Fashion_design?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="49063" href="https://www.academia.edu/Documents/in/Moda">Moda</a>, <script data-card-contents-for-ri="49063" type="text/json">{"id":49063,"name":"Moda","url":"https://www.academia.edu/Documents/in/Moda?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="164712" href="https://www.academia.edu/Documents/in/Sostenibilit%C3%A0">Sostenibilità</a><script data-card-contents-for-ri="164712" type="text/json">{"id":164712,"name":"Sostenibilità","url":"https://www.academia.edu/Documents/in/Sostenibilit%C3%A0?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=37464020]'), work: {"id":37464020,"title":"Moda, design e sostenibilità","created_at":"2018-09-23T09:14:50.900-07:00","url":"https://www.academia.edu/37464020/Moda_design_e_sostenibilit%C3%A0?f_ri=9538","dom_id":"work_37464020","summary":"\"Moda, design e sostenibilità\"\n\ndi Kate Fletcher\n\npostmedia books 2018\n172 pp. 43 ill.\nisbn 9788874902057\n\nMolte delle preoccupazioni sociali e ambientali incorporate nel termine \"sostenibilità\" sono direttamente o indirettamente correlate alla progettazione. La sostenibilità è una questione centrale per la società contemporanea nel suo complesso. Eppure, nonostante questa maggiore consapevolezza delle relazioni critiche che esistono tra le strategie di progettazione e i modi di produzione, l'uso di energia, l'impatto ambientale, la natura e le politiche del lavoro, il design per la sostenibilità non è ancora ampiamente compreso o messo in pratica. ","downloadable_attachments":[{"id":57432359,"asset_id":37464020,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":220610,"first_name":"Gianni","last_name":"Romano","domain_name":"independent","page_name":"GianniRomano","display_name":"Gianni Romano","profile_url":"https://independent.academia.edu/GianniRomano?f_ri=9538","photo":"https://0.academia-photos.com/220610/49906/15910521/s65_gianni.romano.jpg"}],"research_interests":[{"id":1094,"name":"Fashion design","url":"https://www.academia.edu/Documents/in/Fashion_design?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":49063,"name":"Moda","url":"https://www.academia.edu/Documents/in/Moda?f_ri=9538","nofollow":false},{"id":164712,"name":"Sostenibilità","url":"https://www.academia.edu/Documents/in/Sostenibilit%C3%A0?f_ri=9538","nofollow":false},{"id":919521,"name":"Artigianato Tessile","url":"https://www.academia.edu/Documents/in/Artigianato_Tessile?f_ri=9538"},{"id":962303,"name":"Attività Artigianali Tessili","url":"https://www.academia.edu/Documents/in/Attivita_Artigianali_Tessili?f_ri=9538"},{"id":3026927,"name":"Moda sostenibile","url":"https://www.academia.edu/Documents/in/Moda_sostenibile?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_23517946 coauthored" data-work_id="23517946" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/23517946/Code_Switching_and_the_Hispanic_Consumer_The_Effects_of_Acculturation_on_the_Language_of_Advertising_Among_Hispanics">Code Switching and the Hispanic Consumer: The Effects of Acculturation on the Language of Advertising Among Hispanics</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This study examines the influence of acculturation and language on the emotional response of three print advertisements (English, Spanish, Code Switched) through an experimental methodology founded on the Revised Hierarchical and the... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_23517946" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This study examines the influence of acculturation and language on the emotional response of three print advertisements (English, Spanish, Code Switched) through an experimental methodology founded on the Revised Hierarchical and the Conceptual Feature Models. The advertising treatments and surveys were administered to a convenience sample of 272 respondents in a large southwestern metropolitan area from five local Hispanic churches. The Bidimensional Acculturation Scale for Hispanics was used to measure acculturation (Low, High, Bicultural). Emotional responses to the print advertisements were measured using the Emotional Quotient Scale and the condensed Reaction Profile. Results revealed some significant differences in advertising preferences. Results also suggested that a code-switched advertisement could be both culturally relevant and appropriate for reaching the majority of the Hispanic market. Implications, limitations, and recommendations for future research are discussed.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/23517946" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="822b23f19523ea2d8258ed0b31e091d9" rel="nofollow" data-download="{"attachment_id":43953326,"asset_id":23517946,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/43953326/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="183696" href="https://okstate.academia.edu/CynthiaNichols">Cynthia Nichols</a><script data-card-contents-for-user="183696" type="text/json">{"id":183696,"first_name":"Cynthia","last_name":"Nichols","domain_name":"okstate","page_name":"CynthiaNichols","display_name":"Cynthia Nichols","profile_url":"https://okstate.academia.edu/CynthiaNichols?f_ri=9538","photo":"https://0.academia-photos.com/183696/89409/13451722/s65_cynthia.nichols.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-23517946">+1</span><div class="hidden js-additional-users-23517946"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://independent.academia.edu/AshleyGarciaQuintana">Ashley Garcia Quintana</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-23517946'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-23517946').html(); 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container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_23517946 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="23517946"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 23517946; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=23517946]").text(description); $(".js-view-count-work_23517946").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_23517946").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="23517946"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">7</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="898" href="https://www.academia.edu/Documents/in/Multiculturalism">Multiculturalism</a>, <script data-card-contents-for-ri="898" type="text/json">{"id":898,"name":"Multiculturalism","url":"https://www.academia.edu/Documents/in/Multiculturalism?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="13637" href="https://www.academia.edu/Documents/in/Hispanic_Linguistics">Hispanic Linguistics</a><script data-card-contents-for-ri="13637" type="text/json">{"id":13637,"name":"Hispanic Linguistics","url":"https://www.academia.edu/Documents/in/Hispanic_Linguistics?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=23517946]'), work: {"id":23517946,"title":"Code Switching and the Hispanic Consumer: The Effects of Acculturation on the Language of Advertising Among Hispanics","created_at":"2016-03-21T08:11:24.279-07:00","url":"https://www.academia.edu/23517946/Code_Switching_and_the_Hispanic_Consumer_The_Effects_of_Acculturation_on_the_Language_of_Advertising_Among_Hispanics?f_ri=9538","dom_id":"work_23517946","summary":"This study examines the influence of acculturation and language on the emotional response of three print advertisements (English, Spanish, Code Switched) through an experimental methodology founded on the Revised Hierarchical and the Conceptual Feature Models. The advertising treatments and surveys were administered to a convenience sample of 272 respondents in a large southwestern metropolitan area from five local Hispanic churches. The Bidimensional Acculturation Scale for Hispanics was used to measure acculturation (Low, High, Bicultural). Emotional responses to the print advertisements were measured using the Emotional Quotient Scale and the condensed Reaction Profile. Results revealed some significant differences in advertising preferences. Results also suggested that a code-switched advertisement could be both culturally relevant and appropriate for reaching the majority of the Hispanic market. Implications, limitations, and recommendations for future research are discussed.","downloadable_attachments":[{"id":43953326,"asset_id":23517946,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":183696,"first_name":"Cynthia","last_name":"Nichols","domain_name":"okstate","page_name":"CynthiaNichols","display_name":"Cynthia Nichols","profile_url":"https://okstate.academia.edu/CynthiaNichols?f_ri=9538","photo":"https://0.academia-photos.com/183696/89409/13451722/s65_cynthia.nichols.jpg"},{"id":45772693,"first_name":"Ashley Garcia","last_name":"Quintana","domain_name":"independent","page_name":"AshleyGarciaQuintana","display_name":"Ashley Garcia Quintana","profile_url":"https://independent.academia.edu/AshleyGarciaQuintana?f_ri=9538","photo":"https://0.academia-photos.com/45772693/13422026/14635287/s65_ashley_garcia.quintana.jpg"}],"research_interests":[{"id":898,"name":"Multiculturalism","url":"https://www.academia.edu/Documents/in/Multiculturalism?f_ri=9538","nofollow":false},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":13637,"name":"Hispanic Linguistics","url":"https://www.academia.edu/Documents/in/Hispanic_Linguistics?f_ri=9538","nofollow":false},{"id":13666,"name":"Consumer Culture","url":"https://www.academia.edu/Documents/in/Consumer_Culture?f_ri=9538"},{"id":46524,"name":"Hispanic Studies","url":"https://www.academia.edu/Documents/in/Hispanic_Studies?f_ri=9538"},{"id":131779,"name":"Code Switching","url":"https://www.academia.edu/Documents/in/Code_Switching?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_25090624 coauthored" data-work_id="25090624" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/25090624/A_complexity_view_of_Industry_4_0">A complexity view of Industry 4.0</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This paper is focused on the importance and influence of Industry 4.0 and consequently the internet connected technologies for the creation of value added for organizations and society. The contribution of the paper is mainly conceptual.... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_25090624" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This paper is focused on the importance and influence of Industry 4.0 and consequently the internet connected technologies for the creation of value added for organizations and society. The contribution of the paper is mainly conceptual. With the development of the internet, the internet of things that is central to the new industrial revolution has led to "Industry 4.0". The aim of this paper is to synthesize the known theory and practices of Industry 4.0 and to investigate the changes that will result from Industry 4.0 and with the development of the internet of things.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/25090624" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="4ee9d4cfe70a648386dbd8953e2c7a21" rel="nofollow" data-download="{"attachment_id":46724931,"asset_id":25090624,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/46724931/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="1314332" href="https://uni-lj.academia.edu/VasjaRoblek">Vasja Roblek</a><script data-card-contents-for-user="1314332" type="text/json">{"id":1314332,"first_name":"Vasja","last_name":"Roblek","domain_name":"uni-lj","page_name":"VasjaRoblek","display_name":"Vasja Roblek","profile_url":"https://uni-lj.academia.edu/VasjaRoblek?f_ri=9538","photo":"https://0.academia-photos.com/1314332/485045/610683/s65_vasja.roblek.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-25090624">+1</span><div class="hidden js-additional-users-25090624"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://independent.academia.edu/AlojzKrape%C5%BE">Alojz Krapež</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-25090624'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-25090624').html(); } } new HoverPopover(popoverSettings); })();</script></li><li class="js-paper-rank-work_25090624 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="25090624"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 25090624, container: ".js-paper-rank-work_25090624", }); });</script></li><li class="js-percentile-work_25090624 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 25090624; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_25090624"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_25090624 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="25090624"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 25090624; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=25090624]").text(description); $(".js-view-count-work_25090624").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_25090624").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="25090624"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">4</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="1241" href="https://www.academia.edu/Documents/in/Knowledge_Management">Knowledge Management</a>, <script data-card-contents-for-ri="1241" type="text/json">{"id":1241,"name":"Knowledge Management","url":"https://www.academia.edu/Documents/in/Knowledge_Management?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="13222" href="https://www.academia.edu/Documents/in/Customer_Relationship_Management_CRM_">Customer Relationship Management (CRM)</a>, <script data-card-contents-for-ri="13222" type="text/json">{"id":13222,"name":"Customer Relationship Management (CRM)","url":"https://www.academia.edu/Documents/in/Customer_Relationship_Management_CRM_?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="1133083" href="https://www.academia.edu/Documents/in/Industry_4.0">Industry 4.0</a><script data-card-contents-for-ri="1133083" type="text/json">{"id":1133083,"name":"Industry 4.0","url":"https://www.academia.edu/Documents/in/Industry_4.0?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=25090624]'), work: {"id":25090624,"title":"A complexity view of Industry 4.0","created_at":"2016-05-06T10:34:58.397-07:00","url":"https://www.academia.edu/25090624/A_complexity_view_of_Industry_4_0?f_ri=9538","dom_id":"work_25090624","summary":"This paper is focused on the importance and influence of Industry 4.0 and consequently the internet connected technologies for the creation of value added for organizations and society. The contribution of the paper is mainly conceptual. With the development of the internet, the internet of things that is central to the new industrial revolution has led to \"Industry 4.0\". The aim of this paper is to synthesize the known theory and practices of Industry 4.0 and to investigate the changes that will result from Industry 4.0 and with the development of the internet of things.","downloadable_attachments":[{"id":46724931,"asset_id":25090624,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":1314332,"first_name":"Vasja","last_name":"Roblek","domain_name":"uni-lj","page_name":"VasjaRoblek","display_name":"Vasja Roblek","profile_url":"https://uni-lj.academia.edu/VasjaRoblek?f_ri=9538","photo":"https://0.academia-photos.com/1314332/485045/610683/s65_vasja.roblek.jpg"},{"id":48360407,"first_name":"Alojz","last_name":"Krapež","domain_name":"independent","page_name":"AlojzKrapež","display_name":"Alojz Krapež","profile_url":"https://independent.academia.edu/AlojzKrape%C5%BE?f_ri=9538","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":1241,"name":"Knowledge Management","url":"https://www.academia.edu/Documents/in/Knowledge_Management?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":13222,"name":"Customer Relationship Management (CRM)","url":"https://www.academia.edu/Documents/in/Customer_Relationship_Management_CRM_?f_ri=9538","nofollow":false},{"id":1133083,"name":"Industry 4.0","url":"https://www.academia.edu/Documents/in/Industry_4.0?f_ri=9538","nofollow":false}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_35009399" data-work_id="35009399" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/35009399/Applying_the_Theory_of_Planned_Behaviour_to_a_Study_of_Online_Music_Consumption_A_Quantitative_Approach_Thesis_">Applying the Theory of Planned Behaviour to a Study of Online Music Consumption: A Quantitative Approach (Thesis)</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Online music streaming has become a rapidly increasing social phenomenon in past few years with as many as 103.1 million people currently paying for music streaming services worldwide. However, the literature highlights a specific issue... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_35009399" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Online music streaming has become a rapidly increasing social phenomenon in past few years with as many as 103.1 million people currently paying for music streaming services worldwide. However, the literature highlights a specific issue regarding online consumer behaviour. Recent figures published by popular online streaming service providers show that the number of people that use music streaming services for free substantially eclipses this figure. Therefore, by using Ajzen’s (1991) Theory of Planned Behaviour Model, this study identifies which factors best determine a consumer’s willingness to pay for music online.<br />Through the use of quantitative, statistical methods, this study finds a strong association between a person’s age group and a willingness to pay for online music streaming. This study suggests that young people demonstrate a conscience for online music consumption activity due to an increased consciousness for normative social influences and are, therefore, more likely to engage in the social behaviour. Perhaps more importantly, this study demonstrates the usefulness of applying Ajzen’s (1991) Theory of Planned Behaviour Model to research within the social sciences due its demonstrated high construct validity in addition to its ability to explain the nature of social action within an Internet technology-related consumer behaviour context.<br />It is hoped that the findings of this study will be used to inform some of the key players within the music industries about taking a sociological approach to the understanding of online consumer behaviour. By gaining an understanding of the motivations behind a consumer’s willingness to pay for online music streaming, better marketing initiatives can be developed to improve the disparity between fee paying and fee free users.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/35009399" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="5df5e4b3eb97bbf023aad29717664c95" rel="nofollow" data-download="{"attachment_id":54873681,"asset_id":35009399,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/54873681/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="20892232" href="https://manchester.academia.edu/JamesLashbrooke">James M. Lashbrooke</a><script data-card-contents-for-user="20892232" type="text/json">{"id":20892232,"first_name":"James M.","last_name":"Lashbrooke","domain_name":"manchester","page_name":"JamesLashbrooke","display_name":"James M. Lashbrooke","profile_url":"https://manchester.academia.edu/JamesLashbrooke?f_ri=9538","photo":"https://0.academia-photos.com/20892232/5786234/18930062/s65_james_m..lashbrooke.jpg"}</script></span></span></li><li class="js-paper-rank-work_35009399 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="35009399"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 35009399, container: ".js-paper-rank-work_35009399", }); });</script></li><li class="js-percentile-work_35009399 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 35009399; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_35009399"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_35009399 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="35009399"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 35009399; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=35009399]").text(description); $(".js-view-count-work_35009399").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_35009399").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="35009399"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">16</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="184" href="https://www.academia.edu/Documents/in/Sociology">Sociology</a>, <script data-card-contents-for-ri="184" type="text/json">{"id":184,"name":"Sociology","url":"https://www.academia.edu/Documents/in/Sociology?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="221" href="https://www.academia.edu/Documents/in/Psychology">Psychology</a>, <script data-card-contents-for-ri="221" type="text/json">{"id":221,"name":"Psychology","url":"https://www.academia.edu/Documents/in/Psychology?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="248" href="https://www.academia.edu/Documents/in/Social_Psychology">Social Psychology</a>, <script data-card-contents-for-ri="248" type="text/json">{"id":248,"name":"Social Psychology","url":"https://www.academia.edu/Documents/in/Social_Psychology?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="671" href="https://www.academia.edu/Documents/in/Music">Music</a><script data-card-contents-for-ri="671" type="text/json">{"id":671,"name":"Music","url":"https://www.academia.edu/Documents/in/Music?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=35009399]'), work: {"id":35009399,"title":"Applying the Theory of Planned Behaviour to a Study of Online Music Consumption: A Quantitative Approach (Thesis)","created_at":"2017-10-31T06:43:08.553-07:00","url":"https://www.academia.edu/35009399/Applying_the_Theory_of_Planned_Behaviour_to_a_Study_of_Online_Music_Consumption_A_Quantitative_Approach_Thesis_?f_ri=9538","dom_id":"work_35009399","summary":"Online music streaming has become a rapidly increasing social phenomenon in past few years with as many as 103.1 million people currently paying for music streaming services worldwide. However, the literature highlights a specific issue regarding online consumer behaviour. Recent figures published by popular online streaming service providers show that the number of people that use music streaming services for free substantially eclipses this figure. Therefore, by using Ajzen’s (1991) Theory of Planned Behaviour Model, this study identifies which factors best determine a consumer’s willingness to pay for music online.\nThrough the use of quantitative, statistical methods, this study finds a strong association between a person’s age group and a willingness to pay for online music streaming. This study suggests that young people demonstrate a conscience for online music consumption activity due to an increased consciousness for normative social influences and are, therefore, more likely to engage in the social behaviour. Perhaps more importantly, this study demonstrates the usefulness of applying Ajzen’s (1991) Theory of Planned Behaviour Model to research within the social sciences due its demonstrated high construct validity in addition to its ability to explain the nature of social action within an Internet technology-related consumer behaviour context.\nIt is hoped that the findings of this study will be used to inform some of the key players within the music industries about taking a sociological approach to the understanding of online consumer behaviour. By gaining an understanding of the motivations behind a consumer’s willingness to pay for online music streaming, better marketing initiatives can be developed to improve the disparity between fee paying and fee free users.","downloadable_attachments":[{"id":54873681,"asset_id":35009399,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":20892232,"first_name":"James M.","last_name":"Lashbrooke","domain_name":"manchester","page_name":"JamesLashbrooke","display_name":"James M. Lashbrooke","profile_url":"https://manchester.academia.edu/JamesLashbrooke?f_ri=9538","photo":"https://0.academia-photos.com/20892232/5786234/18930062/s65_james_m..lashbrooke.jpg"}],"research_interests":[{"id":184,"name":"Sociology","url":"https://www.academia.edu/Documents/in/Sociology?f_ri=9538","nofollow":false},{"id":221,"name":"Psychology","url":"https://www.academia.edu/Documents/in/Psychology?f_ri=9538","nofollow":false},{"id":248,"name":"Social Psychology","url":"https://www.academia.edu/Documents/in/Social_Psychology?f_ri=9538","nofollow":false},{"id":671,"name":"Music","url":"https://www.academia.edu/Documents/in/Music?f_ri=9538","nofollow":false},{"id":1237,"name":"Social Sciences","url":"https://www.academia.edu/Documents/in/Social_Sciences?f_ri=9538"},{"id":2957,"name":"Theory of Planned Behaviour","url":"https://www.academia.edu/Documents/in/Theory_of_Planned_Behaviour?f_ri=9538"},{"id":3206,"name":"Social Statistics","url":"https://www.academia.edu/Documents/in/Social_Statistics?f_ri=9538"},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538"},{"id":11847,"name":"Quantitative Research","url":"https://www.academia.edu/Documents/in/Quantitative_Research?f_ri=9538"},{"id":12620,"name":"Quantitative Methods","url":"https://www.academia.edu/Documents/in/Quantitative_Methods?f_ri=9538"},{"id":13666,"name":"Consumer Culture","url":"https://www.academia.edu/Documents/in/Consumer_Culture?f_ri=9538"},{"id":14943,"name":"Social Norms","url":"https://www.academia.edu/Documents/in/Social_Norms?f_ri=9538"},{"id":15199,"name":"Theory of Planned Behavior","url":"https://www.academia.edu/Documents/in/Theory_of_Planned_Behavior?f_ri=9538"},{"id":44638,"name":"Max Weber","url":"https://www.academia.edu/Documents/in/Max_Weber?f_ri=9538"},{"id":54639,"name":"Online Consumer Behavior","url":"https://www.academia.edu/Documents/in/Online_Consumer_Behavior?f_ri=9538"},{"id":160308,"name":"Behavioral Psychology","url":"https://www.academia.edu/Documents/in/Behavioral_Psychology?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_41643203" data-work_id="41643203" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/41643203/Davran%C4%B1%C5%9Fsal_Ekonomide_Karar_Verme_S%C3%BCre%C3%A7lerinin_Analizi">Davranışsal Ekonomide Karar Verme Süreçlerinin Analizi</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Kamu politikalarıyla Türkiye’de bireylerin davranışlarını iyi yönde değiştirmek; refah düzeyini yükseltmek; daha sağlıklı bireyler olmalarını sağlayacak bir yaşam tarzı ve alışkanlıklar kazandırmaktır. - Tüketici davranışlarını... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_41643203" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Kamu politikalarıyla Türkiye’de bireylerin davranışlarını iyi yönde değiştirmek; refah düzeyini yükseltmek; daha sağlıklı bireyler olmalarını sağlayacak bir yaşam tarzı ve alışkanlıklar kazandırmaktır.<br />- Tüketici davranışlarını değiştirmeye yönelik geliştirilen politikalar,<br />- Toplumda sigara kullanımını azaltmaya yönelik önlemler,<br />- Tarımsal alanlarda aşırı kimyasal girdi kullanımını engellemeye yönelik tedbirler,</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/41643203" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="b1d1993e04de3c678299eb83a1babc4d" rel="nofollow" data-download="{"attachment_id":61797674,"asset_id":41643203,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/61797674/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="31593476" href="https://independent.academia.edu/rizkinaaulawiah">rizkina aulawiah</a><script data-card-contents-for-user="31593476" type="text/json">{"id":31593476,"first_name":"rizkina","last_name":"aulawiah","domain_name":"independent","page_name":"rizkinaaulawiah","display_name":"rizkina aulawiah","profile_url":"https://independent.academia.edu/rizkinaaulawiah?f_ri=9538","photo":"https://0.academia-photos.com/31593476/9349075/71524673/s65_rizkina.aulawiah.jpg"}</script></span></span></li><li class="js-paper-rank-work_41643203 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="41643203"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 41643203, container: ".js-paper-rank-work_41643203", }); 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$(".js-view-count[data-work-id=41643203]").text(description); $(".js-view-count-work_41643203").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_41643203").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="41643203"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">7</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="3529" href="https://www.academia.edu/Documents/in/Organic_agriculture">Organic agriculture</a>, <script data-card-contents-for-ri="3529" type="text/json">{"id":3529,"name":"Organic agriculture","url":"https://www.academia.edu/Documents/in/Organic_agriculture?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="13805" href="https://www.academia.edu/Documents/in/Behavioral_Economics">Behavioral Economics</a>, <script data-card-contents-for-ri="13805" type="text/json">{"id":13805,"name":"Behavioral Economics","url":"https://www.academia.edu/Documents/in/Behavioral_Economics?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="409358" href="https://www.academia.edu/Documents/in/Tuketici_Davranislari">Tüketici Davranışları</a><script data-card-contents-for-ri="409358" type="text/json">{"id":409358,"name":"Tüketici Davranışları","url":"https://www.academia.edu/Documents/in/Tuketici_Davranislari?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=41643203]'), work: {"id":41643203,"title":"Davranışsal Ekonomide Karar Verme Süreçlerinin Analizi","created_at":"2020-01-15T14:20:43.882-08:00","url":"https://www.academia.edu/41643203/Davran%C4%B1%C5%9Fsal_Ekonomide_Karar_Verme_S%C3%BCre%C3%A7lerinin_Analizi?f_ri=9538","dom_id":"work_41643203","summary":"Kamu politikalarıyla Türkiye’de bireylerin davranışlarını iyi yönde değiştirmek; refah düzeyini yükseltmek; daha sağlıklı bireyler olmalarını sağlayacak bir yaşam tarzı ve alışkanlıklar kazandırmaktır.\n- Tüketici davranışlarını değiştirmeye yönelik geliştirilen politikalar,\n- Toplumda sigara kullanımını azaltmaya yönelik önlemler,\n- Tarımsal alanlarda aşırı kimyasal girdi kullanımını engellemeye yönelik tedbirler,","downloadable_attachments":[{"id":61797674,"asset_id":41643203,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":31593476,"first_name":"rizkina","last_name":"aulawiah","domain_name":"independent","page_name":"rizkinaaulawiah","display_name":"rizkina aulawiah","profile_url":"https://independent.academia.edu/rizkinaaulawiah?f_ri=9538","photo":"https://0.academia-photos.com/31593476/9349075/71524673/s65_rizkina.aulawiah.jpg"}],"research_interests":[{"id":3529,"name":"Organic agriculture","url":"https://www.academia.edu/Documents/in/Organic_agriculture?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":13805,"name":"Behavioral Economics","url":"https://www.academia.edu/Documents/in/Behavioral_Economics?f_ri=9538","nofollow":false},{"id":409358,"name":"Tüketici Davranışları","url":"https://www.academia.edu/Documents/in/Tuketici_Davranislari?f_ri=9538","nofollow":false},{"id":616433,"name":"Sigara","url":"https://www.academia.edu/Documents/in/Sigara?f_ri=9538"},{"id":1197479,"name":"Davranışsal Iktisat","url":"https://www.academia.edu/Documents/in/Davranissal_Iktisat?f_ri=9538"},{"id":1428940,"name":"Kimia Organik","url":"https://www.academia.edu/Documents/in/Kimia_Organik?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_5007491" data-work_id="5007491" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/5007491/Consumer_decision_making_styles_and_mall_shopping_behavior_Building_theory_using_exploratory_data_analysis_and_the_comparative_method">Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This article assesses how consumers' decision-making styles relate to their shopping mall behavior and their global evaluations of shopping malls. Based on exploratory data analysis including the use of the comparative method, the article... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_5007491" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This article assesses how consumers' decision-making styles relate to their shopping mall behavior and their global evaluations of shopping malls. Based on exploratory data analysis including the use of the comparative method, the article provides a theoretical model of antecedents and consequences of consumer-decision making styles. Data for this report come from personal face-to-face mall intercepts of shoppers (n = 527) in two super-regional (West Edmonton Mall and Mall of America in Bloomington) and two regional (Pier 39 in San Francisco and Forum Shops in Las Vegas) malls. The EDA results support a complex view of the antecedents and consequences of consumer decisionmaking styles. The article concludes with specific suggestions for extending psychological theory of shopping behavior and advancing strategic mall-retailing strategies.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/5007491" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="4b37bc521ba69e26b361c1b5f2085f41" rel="nofollow" data-download="{"attachment_id":32245705,"asset_id":5007491,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/32245705/download_file?st=MTczNDAyMDEyOSw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="6639013" href="https://upd.academia.edu/AndriYapriadi">Andri Yapriadi</a><script data-card-contents-for-user="6639013" type="text/json">{"id":6639013,"first_name":"Andri","last_name":"Yapriadi","domain_name":"upd","page_name":"AndriYapriadi","display_name":"Andri Yapriadi","profile_url":"https://upd.academia.edu/AndriYapriadi?f_ri=9538","photo":"https://0.academia-photos.com/6639013/2631669/3057551/s65_andri.yapriadi.jpg"}</script></span></span></li><li class="js-paper-rank-work_5007491 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="5007491"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 5007491, container: ".js-paper-rank-work_5007491", }); 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Based on exploratory data analysis including the use of the comparative method, the article provides a theoretical model of antecedents and consequences of consumer-decision making styles. Data for this report come from personal face-to-face mall intercepts of shoppers (n = 527) in two super-regional (West Edmonton Mall and Mall of America in Bloomington) and two regional (Pier 39 in San Francisco and Forum Shops in Las Vegas) malls. The EDA results support a complex view of the antecedents and consequences of consumer decisionmaking styles. The article concludes with specific suggestions for extending psychological theory of shopping behavior and advancing strategic mall-retailing strategies.","downloadable_attachments":[{"id":32245705,"asset_id":5007491,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":6639013,"first_name":"Andri","last_name":"Yapriadi","domain_name":"upd","page_name":"AndriYapriadi","display_name":"Andri Yapriadi","profile_url":"https://upd.academia.edu/AndriYapriadi?f_ri=9538","photo":"https://0.academia-photos.com/6639013/2631669/3057551/s65_andri.yapriadi.jpg"}],"research_interests":[{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":10700,"name":"Satisfaction","url":"https://www.academia.edu/Documents/in/Satisfaction?f_ri=9538","nofollow":false},{"id":368001,"name":"Exploratory Data Analysis","url":"https://www.academia.edu/Documents/in/Exploratory_Data_Analysis?f_ri=9538","nofollow":false}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_26220387" data-work_id="26220387" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/26220387/Moda_e_Processo">Moda e Processo</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/26220387" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="1ee19f21b77e3b2676ed8f81cc66cad1" rel="nofollow" data-download="{"attachment_id":46539084,"asset_id":26220387,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/46539084/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="39205978" href="https://usp-br.academia.edu/ChristianeSantarelli">Christiane P G Santarelli</a><script data-card-contents-for-user="39205978" type="text/json">{"id":39205978,"first_name":"Christiane","last_name":"Santarelli","domain_name":"usp-br","page_name":"ChristianeSantarelli","display_name":"Christiane P G Santarelli","profile_url":"https://usp-br.academia.edu/ChristianeSantarelli?f_ri=9538","photo":"https://0.academia-photos.com/39205978/10824229/12080733/s65_christiane.santarelli.jpg"}</script></span></span></li><li class="js-paper-rank-work_26220387 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="26220387"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 26220387, container: ".js-paper-rank-work_26220387", }); 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$(".js-view-count[data-work-id=26220387]").text(description); $(".js-view-count-work_26220387").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_26220387").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="26220387"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">5</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="1433" href="https://www.academia.edu/Documents/in/Fashion_Theory">Fashion Theory</a>, <script data-card-contents-for-ri="1433" type="text/json">{"id":1433,"name":"Fashion Theory","url":"https://www.academia.edu/Documents/in/Fashion_Theory?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="25953" href="https://www.academia.edu/Documents/in/Young_People">Young People</a>, <script data-card-contents-for-ri="25953" type="text/json">{"id":25953,"name":"Young People","url":"https://www.academia.edu/Documents/in/Young_People?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="61797" href="https://www.academia.edu/Documents/in/Advertisement">Advertisement</a><script data-card-contents-for-ri="61797" type="text/json">{"id":61797,"name":"Advertisement","url":"https://www.academia.edu/Documents/in/Advertisement?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=26220387]'), work: {"id":26220387,"title":"Moda e Processo","created_at":"2016-06-16T06:44:34.171-07:00","url":"https://www.academia.edu/26220387/Moda_e_Processo?f_ri=9538","dom_id":"work_26220387","summary":null,"downloadable_attachments":[{"id":46539084,"asset_id":26220387,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":39205978,"first_name":"Christiane","last_name":"Santarelli","domain_name":"usp-br","page_name":"ChristianeSantarelli","display_name":"Christiane P G Santarelli","profile_url":"https://usp-br.academia.edu/ChristianeSantarelli?f_ri=9538","photo":"https://0.academia-photos.com/39205978/10824229/12080733/s65_christiane.santarelli.jpg"}],"research_interests":[{"id":1433,"name":"Fashion Theory","url":"https://www.academia.edu/Documents/in/Fashion_Theory?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":25953,"name":"Young People","url":"https://www.academia.edu/Documents/in/Young_People?f_ri=9538","nofollow":false},{"id":61797,"name":"Advertisement","url":"https://www.academia.edu/Documents/in/Advertisement?f_ri=9538","nofollow":false},{"id":638520,"name":"Fashion","url":"https://www.academia.edu/Documents/in/Fashion?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_43645215 coauthored" data-work_id="43645215" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/43645215/INCIDENTE_DE_RESOLU%C3%87%C3%83O_DE_DEMANDAS_REPETITIVAS_E_A%C3%87%C3%83O_COLETIVA_DI%C3%81LOGO_OU_DUELO_NA_DEFESA_DO_CONSUMIDOR_EM_JU%C3%8DZO_Incident_for_Resolution_of_Repetitive_Demands_and_class_action_dialogue_or_duel_in_consumer_protection_in_court">INCIDENTE DE RESOLUÇÃO DE DEMANDAS REPETITIVAS E AÇÃO COLETIVA: DIÁLOGO OU DUELO NA DEFESA DO CONSUMIDOR EM JUÍZO? Incident for Resolution of Repetitive Demands and class action: dialogue or duel in consumer protection in court</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">O presente artigo analisa o IRDR e a possibilidade de fragilização das ações coletivas pela utilização do instituto, a partir de reflexões feitas por problemas teóricos e práticos. Por meio de pesquisa bibliográfica e documental,... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_43645215" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">O presente artigo analisa o IRDR e a possibilidade de fragilização das ações coletivas pela utilização do instituto, a partir de reflexões feitas por problemas teóricos e práticos. Por meio de pesquisa bibliográfica e documental, analisou-se os reflexos da individualidade fictícia da pós-modernidade e da massificação do consumo na escolha do instrumento processual a ser utilizado. Através da metodologia de levantamento de dados, avaliou-se o Painel de Consulta ao Banco Nacional de Demandas Repetitivas e Precedentes Obrigatórios e no Banco Nacional de Dados de Demandas Repetitivas e Precedentes Obrigatórios, ambos do CNJ, oportunidade em que se obteve incoerências de informações nos resultados dos dois acervos, o que aponta para graves problemas em relação à atualização de banco de dados de demandas repetitivas consumeristas no Brasil. <br />This article analyzes the incident for resolution of repetitive demands and the possibility of weakening class actions by using the institute, based on reflections made by theoretical and practical problems. Through bibliographic and documentary research, were analyzed the reflexes of the fictitious individuality of post-modernity and the massification of consumption in the choice of the procedural instrument. Through the data collection methodology, the “Painel de Consulta ao Banco Nacional de Demandas Repetitivas e Precedentes Obrigatórios” and the “Banco Nacional de Dados de Demandas Repetitivas e Precedentes Obrigatórios”, both from CNJ, were evaluated, an opportunity in which information inconsistencies were found in the results of two databases, which points to serious problems in updating the databases of repetitive consumer demands in Brazil</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/43645215" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="2b3d8bfdf130d92443be1faf24587e59" rel="nofollow" data-download="{"attachment_id":63945801,"asset_id":43645215,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/63945801/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="71423501" href="https://ufpa.academia.edu/DennisVerbicaro">Dennis Verbicaro</a><script data-card-contents-for-user="71423501" type="text/json">{"id":71423501,"first_name":"Dennis","last_name":"Verbicaro","domain_name":"ufpa","page_name":"DennisVerbicaro","display_name":"Dennis Verbicaro","profile_url":"https://ufpa.academia.edu/DennisVerbicaro?f_ri=9538","photo":"https://0.academia-photos.com/71423501/18360049/138930932/s65_dennis.verbicaro.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-43645215">+1</span><div class="hidden js-additional-users-43645215"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://geape-ufpa.academia.edu/DeboraVieira">Debora Vieira</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-43645215'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-43645215').html(); } } new HoverPopover(popoverSettings); })();</script></li><li class="js-paper-rank-work_43645215 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="43645215"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 43645215, container: ".js-paper-rank-work_43645215", }); });</script></li><li class="js-percentile-work_43645215 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 43645215; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_43645215"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_43645215 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="43645215"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 43645215; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=43645215]").text(description); $(".js-view-count-work_43645215").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_43645215").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="43645215"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">6</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="24536" href="https://www.academia.edu/Documents/in/Consumer_Research">Consumer Research</a>, <script data-card-contents-for-ri="24536" type="text/json">{"id":24536,"name":"Consumer Research","url":"https://www.academia.edu/Documents/in/Consumer_Research?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="30011" href="https://www.academia.edu/Documents/in/Consumer_Protection_Law_">Consumer Protection (Law)</a>, <script data-card-contents-for-ri="30011" type="text/json">{"id":30011,"name":"Consumer Protection (Law)","url":"https://www.academia.edu/Documents/in/Consumer_Protection_Law_?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="47827" href="https://www.academia.edu/Documents/in/Procedural_Law">Procedural Law</a><script data-card-contents-for-ri="47827" type="text/json">{"id":47827,"name":"Procedural Law","url":"https://www.academia.edu/Documents/in/Procedural_Law?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=43645215]'), work: {"id":43645215,"title":"INCIDENTE DE RESOLUÇÃO DE DEMANDAS REPETITIVAS E AÇÃO COLETIVA: DIÁLOGO OU DUELO NA DEFESA DO CONSUMIDOR EM JUÍZO? Incident for Resolution of Repetitive Demands and class action: dialogue or duel in consumer protection in court","created_at":"2020-07-17T04:55:05.042-07:00","url":"https://www.academia.edu/43645215/INCIDENTE_DE_RESOLU%C3%87%C3%83O_DE_DEMANDAS_REPETITIVAS_E_A%C3%87%C3%83O_COLETIVA_DI%C3%81LOGO_OU_DUELO_NA_DEFESA_DO_CONSUMIDOR_EM_JU%C3%8DZO_Incident_for_Resolution_of_Repetitive_Demands_and_class_action_dialogue_or_duel_in_consumer_protection_in_court?f_ri=9538","dom_id":"work_43645215","summary":"O presente artigo analisa o IRDR e a possibilidade de fragilização das ações coletivas pela utilização do instituto, a partir de reflexões feitas por problemas teóricos e práticos. Por meio de pesquisa bibliográfica e documental, analisou-se os reflexos da individualidade fictícia da pós-modernidade e da massificação do consumo na escolha do instrumento processual a ser utilizado. Através da metodologia de levantamento de dados, avaliou-se o Painel de Consulta ao Banco Nacional de Demandas Repetitivas e Precedentes Obrigatórios e no Banco Nacional de Dados de Demandas Repetitivas e Precedentes Obrigatórios, ambos do CNJ, oportunidade em que se obteve incoerências de informações nos resultados dos dois acervos, o que aponta para graves problemas em relação à atualização de banco de dados de demandas repetitivas consumeristas no Brasil. \nThis article analyzes the incident for resolution of repetitive demands and the possibility of weakening class actions by using the institute, based on reflections made by theoretical and practical problems. Through bibliographic and documentary research, were analyzed the reflexes of the fictitious individuality of post-modernity and the massification of consumption in the choice of the procedural instrument. Through the data collection methodology, the “Painel de Consulta ao Banco Nacional de Demandas Repetitivas e Precedentes Obrigatórios” and the “Banco Nacional de Dados de Demandas Repetitivas e Precedentes Obrigatórios”, both from CNJ, were evaluated, an opportunity in which information inconsistencies were found in the results of two databases, which points to serious problems in updating the databases of repetitive consumer demands in Brazil","downloadable_attachments":[{"id":63945801,"asset_id":43645215,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":71423501,"first_name":"Dennis","last_name":"Verbicaro","domain_name":"ufpa","page_name":"DennisVerbicaro","display_name":"Dennis Verbicaro","profile_url":"https://ufpa.academia.edu/DennisVerbicaro?f_ri=9538","photo":"https://0.academia-photos.com/71423501/18360049/138930932/s65_dennis.verbicaro.jpg"},{"id":51636055,"first_name":"Debora","last_name":"Vieira","domain_name":"geape-ufpa","page_name":"DeboraVieira","display_name":"Debora Vieira","profile_url":"https://geape-ufpa.academia.edu/DeboraVieira?f_ri=9538","photo":"https://0.academia-photos.com/51636055/21451715/117268679/s65_debora.vieira.jpg"}],"research_interests":[{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":24536,"name":"Consumer Research","url":"https://www.academia.edu/Documents/in/Consumer_Research?f_ri=9538","nofollow":false},{"id":30011,"name":"Consumer Protection (Law)","url":"https://www.academia.edu/Documents/in/Consumer_Protection_Law_?f_ri=9538","nofollow":false},{"id":47827,"name":"Procedural Law","url":"https://www.academia.edu/Documents/in/Procedural_Law?f_ri=9538","nofollow":false},{"id":50278,"name":"Consumer Law","url":"https://www.academia.edu/Documents/in/Consumer_Law?f_ri=9538"},{"id":297136,"name":"Civil Procedural Law","url":"https://www.academia.edu/Documents/in/Civil_Procedural_Law?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_2590396 coauthored" data-work_id="2590396" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/2590396/Guiot_and_Roux_2010_A_Second_hand_Shoppers_Motivation_Scale_Antecedents_Consequences_and_Implications_for_Retailers">Guiot & Roux 2010 A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">In view of growing interest in alternative consumption channels and critiques of conventional retailing, this study proposes a scale of second-hand shopping motivations. After defining the concept, we present the characteristics of... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_2590396" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">In view of growing interest in alternative consumption channels and critiques of conventional retailing, this study proposes a scale of second-hand shopping motivations. After defining the concept, we present the characteristics of second-hand shopping and explain the importance of a motivationbased approach. Through qualitative and quantitative studies and two data collections carried out in France with 708 subjects, we propose a reliable, valid, eight-factor scale that includes motivations related to products and distribution channels. A second-order hierarchical structure supports the tripartite nature (critical, economic, and recreational) of this form of shopping. Furthermore, the measure reveals, through a typological analysis, four consumer segments: "polymorphous enthusiasts", "thrifty critics", "nostalgic hedonists", and "regular specialist shoppers". We discuss the applications of this new scale and their implications for both research and retailing strategies.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/2590396" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="a642bf55311d4cfa05fcfa20440ee0dd" rel="nofollow" data-download="{"attachment_id":30598519,"asset_id":2590396,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/30598519/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="33404" href="https://univ-reims.academia.edu/DRoux">Dominique Roux</a><script data-card-contents-for-user="33404" type="text/json">{"id":33404,"first_name":"Dominique","last_name":"Roux","domain_name":"univ-reims","page_name":"DRoux","display_name":"Dominique Roux","profile_url":"https://univ-reims.academia.edu/DRoux?f_ri=9538","photo":"https://0.academia-photos.com/33404/10863/17481116/s65_dominique.roux.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-2590396">+1</span><div class="hidden js-additional-users-2590396"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://dauphine.academia.edu/DenisGuiot">Denis Guiot</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-2590396'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-2590396').html(); 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container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_2590396 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="2590396"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 2590396; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=2590396]").text(description); $(".js-view-count-work_2590396").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_2590396").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="2590396"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">9</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="3018" href="https://www.academia.edu/Documents/in/Motivation_Psychology_">Motivation (Psychology)</a>, <script data-card-contents-for-ri="3018" type="text/json">{"id":3018,"name":"Motivation (Psychology)","url":"https://www.academia.edu/Documents/in/Motivation_Psychology_?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="14327" href="https://www.academia.edu/Documents/in/Retail_Marketing">Retail Marketing</a>, <script data-card-contents-for-ri="14327" type="text/json">{"id":14327,"name":"Retail Marketing","url":"https://www.academia.edu/Documents/in/Retail_Marketing?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="24536" href="https://www.academia.edu/Documents/in/Consumer_Research">Consumer Research</a><script data-card-contents-for-ri="24536" type="text/json">{"id":24536,"name":"Consumer Research","url":"https://www.academia.edu/Documents/in/Consumer_Research?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=2590396]'), work: {"id":2590396,"title":"Guiot \u0026 Roux 2010 A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers","created_at":"2013-02-17T20:01:06.999-08:00","url":"https://www.academia.edu/2590396/Guiot_and_Roux_2010_A_Second_hand_Shoppers_Motivation_Scale_Antecedents_Consequences_and_Implications_for_Retailers?f_ri=9538","dom_id":"work_2590396","summary":"In view of growing interest in alternative consumption channels and critiques of conventional retailing, this study proposes a scale of second-hand shopping motivations. After defining the concept, we present the characteristics of second-hand shopping and explain the importance of a motivationbased approach. Through qualitative and quantitative studies and two data collections carried out in France with 708 subjects, we propose a reliable, valid, eight-factor scale that includes motivations related to products and distribution channels. A second-order hierarchical structure supports the tripartite nature (critical, economic, and recreational) of this form of shopping. Furthermore, the measure reveals, through a typological analysis, four consumer segments: \"polymorphous enthusiasts\", \"thrifty critics\", \"nostalgic hedonists\", and \"regular specialist shoppers\". We discuss the applications of this new scale and their implications for both research and retailing strategies.","downloadable_attachments":[{"id":30598519,"asset_id":2590396,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":33404,"first_name":"Dominique","last_name":"Roux","domain_name":"univ-reims","page_name":"DRoux","display_name":"Dominique Roux","profile_url":"https://univ-reims.academia.edu/DRoux?f_ri=9538","photo":"https://0.academia-photos.com/33404/10863/17481116/s65_dominique.roux.jpg"},{"id":29529935,"first_name":"Denis","last_name":"Guiot","domain_name":"dauphine","page_name":"DenisGuiot","display_name":"Denis Guiot","profile_url":"https://dauphine.academia.edu/DenisGuiot?f_ri=9538","photo":"https://0.academia-photos.com/29529935/17387369/17481531/s65_denis.guiot.jpg"}],"research_interests":[{"id":3018,"name":"Motivation (Psychology)","url":"https://www.academia.edu/Documents/in/Motivation_Psychology_?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":14327,"name":"Retail Marketing","url":"https://www.academia.edu/Documents/in/Retail_Marketing?f_ri=9538","nofollow":false},{"id":24536,"name":"Consumer Research","url":"https://www.academia.edu/Documents/in/Consumer_Research?f_ri=9538","nofollow":false},{"id":32347,"name":"Consumer Psychology","url":"https://www.academia.edu/Documents/in/Consumer_Psychology?f_ri=9538"},{"id":63905,"name":"Retailing","url":"https://www.academia.edu/Documents/in/Retailing?f_ri=9538"},{"id":111115,"name":"Second-hand markets/items","url":"https://www.academia.edu/Documents/in/Second-hand_markets_items?f_ri=9538"},{"id":536718,"name":"used or second-hand clothing or RTW","url":"https://www.academia.edu/Documents/in/used_or_second-hand_clothing_or_RTW?f_ri=9538"},{"id":655970,"name":"Secondhand Clothing Culture","url":"https://www.academia.edu/Documents/in/Secondhand_Clothing_Culture?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_42377820" data-work_id="42377820" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/42377820/Comunicare_il_Vino_tecniche_di_neuromarketing_applicate">Comunicare il Vino: tecniche di neuromarketing applicate</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">La decisione di acquistare una bottiglia di vino è guidata spesso da meccanismi di facilitazione della decisione (come per esempio la marca, il prezzo, l'etichetta, la bot-tiglia). Si tratta di soluzioni «veloci» che permettono di... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_42377820" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">La decisione di acquistare una bottiglia di vino è guidata spesso da meccanismi di facilitazione della decisione (come per esempio la marca, il prezzo, l'etichetta, la bot-tiglia). Si tratta di soluzioni «veloci» che permettono di risparmiare energia. Per più di cinquant'anni, nello studio dei comportamenti di consumo e nella valutazione dell'ef-ficacia della comunicazione, ci si è avvalsi di un modello interpretativo razionalistico: i consumatori sono sempre stati considerati come soggetti razionali, consapevoli dei loro vissuti e delle loro scelte. Grazie alle ultime ricerche neuroscientifiche e di neuro-marketing sappiamo, invece, che il modello più adeguato per comprendere i comporta-menti di acquisto è quello che riconosce all'emozione un ruolo determinante. Ciò vale soprattutto nel mondo del vino. Per questo, in un mercato sempre più compe-titivo occorre trovare nuove soluzioni di marketing in grado di colpire emotivamente il consumatore, prima di convincerlo razionalmente. Le tecniche di neuromarketing permettono di valutare più efficacemente la qualità della comunicazione di un vino grazie alla misura diretta delle emozioni. Come funzio-na il neuromarketing applicato al mondo del vino? Quali sono le migliori strategie per la scelta di un'immagine in un sito? Come costruire etichette in grado di rispondere razionalmente alle richieste dei consumatori e al contempo di emozionarli? Il testo risponde a queste domande partendo da casi applicativi di monitoraggio dei processi di comunicazione nel mondo vitivinicolo, nonché dalle numerose esperien-ze di consulenza di neuromarketing svolte «Behavior and Brain Lab» e del Master universitario in «Food and Wine Communica-tion» dell'Università iulm. Delegato del Rettore per i progetti Expo2015, nonché membro del Comitato Scientifico delle Università per Expo Milano 2015. Ha pubblicato (con N. Olivero) il manuale Psicologia dei consumi (Milano 2013 2) e curato il testo di Neuromar-keting, comunicazione e comportamenti di consumo (Milano, 2015). Patrizia Marin è giornalista, sommelier e Chairman di Marco Polo Experience, con esperienza ventennale nel settore istituzionale ed aziendale, nazionale ed internazio-nale. Esperto fondi ocm e Direttore Generale di Italian Signature Wine Academy, esclu-siva alleanza del vino italiano di pregio. Tra le attività didattiche si segnala la parte-cipazione al comitato scientifico e alla docenza presso il Master in Food and Wine Communication dell'Università iulm e di Gambero Rosso. SOCIETÀ COMUNICAZIONE IMPRESA COMUNICARE IL VINO Cop. Russo-Marin Com. il vino 4b.indd 1</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/42377820" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="8ede19e328888f9d435ca225438a8d46" rel="nofollow" data-download="{"attachment_id":62538060,"asset_id":42377820,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/62538060/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="39307" href="https://iulm.academia.edu/VincenzoRusso">Vincenzo Russo</a><script data-card-contents-for-user="39307" type="text/json">{"id":39307,"first_name":"Vincenzo","last_name":"Russo","domain_name":"iulm","page_name":"VincenzoRusso","display_name":"Vincenzo Russo","profile_url":"https://iulm.academia.edu/VincenzoRusso?f_ri=9538","photo":"https://0.academia-photos.com/39307/13092/33881935/s65_vincenzo.russo.jpg"}</script></span></span></li><li class="js-paper-rank-work_42377820 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="42377820"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 42377820, container: ".js-paper-rank-work_42377820", }); 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$(".js-view-count[data-work-id=42377820]").text(description); $(".js-view-count-work_42377820").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_42377820").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="42377820"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">3</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="50399" href="https://www.academia.edu/Documents/in/Neuromarketing">Neuromarketing</a>, <script data-card-contents-for-ri="50399" type="text/json">{"id":50399,"name":"Neuromarketing","url":"https://www.academia.edu/Documents/in/Neuromarketing?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="145209" href="https://www.academia.edu/Documents/in/Wine_Marketing">Wine Marketing</a><script data-card-contents-for-ri="145209" type="text/json">{"id":145209,"name":"Wine Marketing","url":"https://www.academia.edu/Documents/in/Wine_Marketing?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=42377820]'), work: {"id":42377820,"title":"Comunicare il Vino: tecniche di neuromarketing applicate","created_at":"2020-03-29T10:52:32.665-07:00","url":"https://www.academia.edu/42377820/Comunicare_il_Vino_tecniche_di_neuromarketing_applicate?f_ri=9538","dom_id":"work_42377820","summary":"La decisione di acquistare una bottiglia di vino è guidata spesso da meccanismi di facilitazione della decisione (come per esempio la marca, il prezzo, l'etichetta, la bot-tiglia). Si tratta di soluzioni «veloci» che permettono di risparmiare energia. Per più di cinquant'anni, nello studio dei comportamenti di consumo e nella valutazione dell'ef-ficacia della comunicazione, ci si è avvalsi di un modello interpretativo razionalistico: i consumatori sono sempre stati considerati come soggetti razionali, consapevoli dei loro vissuti e delle loro scelte. Grazie alle ultime ricerche neuroscientifiche e di neuro-marketing sappiamo, invece, che il modello più adeguato per comprendere i comporta-menti di acquisto è quello che riconosce all'emozione un ruolo determinante. Ciò vale soprattutto nel mondo del vino. Per questo, in un mercato sempre più compe-titivo occorre trovare nuove soluzioni di marketing in grado di colpire emotivamente il consumatore, prima di convincerlo razionalmente. Le tecniche di neuromarketing permettono di valutare più efficacemente la qualità della comunicazione di un vino grazie alla misura diretta delle emozioni. Come funzio-na il neuromarketing applicato al mondo del vino? Quali sono le migliori strategie per la scelta di un'immagine in un sito? Come costruire etichette in grado di rispondere razionalmente alle richieste dei consumatori e al contempo di emozionarli? Il testo risponde a queste domande partendo da casi applicativi di monitoraggio dei processi di comunicazione nel mondo vitivinicolo, nonché dalle numerose esperien-ze di consulenza di neuromarketing svolte «Behavior and Brain Lab» e del Master universitario in «Food and Wine Communica-tion» dell'Università iulm. Delegato del Rettore per i progetti Expo2015, nonché membro del Comitato Scientifico delle Università per Expo Milano 2015. Ha pubblicato (con N. Olivero) il manuale Psicologia dei consumi (Milano 2013 2) e curato il testo di Neuromar-keting, comunicazione e comportamenti di consumo (Milano, 2015). Patrizia Marin è giornalista, sommelier e Chairman di Marco Polo Experience, con esperienza ventennale nel settore istituzionale ed aziendale, nazionale ed internazio-nale. Esperto fondi ocm e Direttore Generale di Italian Signature Wine Academy, esclu-siva alleanza del vino italiano di pregio. Tra le attività didattiche si segnala la parte-cipazione al comitato scientifico e alla docenza presso il Master in Food and Wine Communication dell'Università iulm e di Gambero Rosso. SOCIETÀ COMUNICAZIONE IMPRESA COMUNICARE IL VINO Cop. Russo-Marin Com. il vino 4b.indd 1","downloadable_attachments":[{"id":62538060,"asset_id":42377820,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":39307,"first_name":"Vincenzo","last_name":"Russo","domain_name":"iulm","page_name":"VincenzoRusso","display_name":"Vincenzo Russo","profile_url":"https://iulm.academia.edu/VincenzoRusso?f_ri=9538","photo":"https://0.academia-photos.com/39307/13092/33881935/s65_vincenzo.russo.jpg"}],"research_interests":[{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":50399,"name":"Neuromarketing","url":"https://www.academia.edu/Documents/in/Neuromarketing?f_ri=9538","nofollow":false},{"id":145209,"name":"Wine Marketing","url":"https://www.academia.edu/Documents/in/Wine_Marketing?f_ri=9538","nofollow":false}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_21876751" data-work_id="21876751" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/21876751/Accounting_for_Business_Financial_Analysis_Report_on_Barratt_Developments_PLC_and_Taylor_Wimpey_PLC">Accounting for Business - Financial Analysis Report on Barratt Developments PLC and Taylor Wimpey PLC</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">Financial Analysis Report on Barratt Developments PLC  and  Taylor Wimpey PLC on the basis of Annual Report 2015</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/21876751" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="51a322927b9ae0c14b4a1a9232eb665b" rel="nofollow" data-download="{"attachment_id":42615428,"asset_id":21876751,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/42615428/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="38888682" href="https://bucksnew.academia.edu/DrKhalilurRahman">Khalilur Rahman</a><script data-card-contents-for-user="38888682" type="text/json">{"id":38888682,"first_name":"Khalilur","last_name":"Rahman","domain_name":"bucksnew","page_name":"DrKhalilurRahman","display_name":"Khalilur Rahman","profile_url":"https://bucksnew.academia.edu/DrKhalilurRahman?f_ri=9538","photo":"https://0.academia-photos.com/38888682/10798234/21201315/s65_khalilur.rahman.jpg"}</script></span></span></li><li class="js-paper-rank-work_21876751 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="21876751"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 21876751, container: ".js-paper-rank-work_21876751", }); 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Using data collected from international first-time Caucasian visitors... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_19792297" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This research analysed the relationship between photographing and tourist experience, and evaluated its implications on the visitors’ post-visit behavioural intentions. Using data collected from international first-time Caucasian visitors to The Forbidden City in Beijing, China, the study performed in the first stage CFA of Hosany and Gilbert’s (2010) Destination Emotional Scale to confirm the validity of the 15-dimensional construct. One-way ANOVA and SEM were then used to determine the factors leading to emotional experience and to assess the effects of photographing on various aspects of the visitors’ encounter with the cultural attraction. Drawing on a survey with 804 valid returns, study findings reveal that photographing tends to influence the visitors’ emotional experience and to negatively affect their perception towards a place. SEM results further confirmed that photographing does not only influence the individual model constructs examined in this study, but also to a certain extent their relationship to each other.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/19792297" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="78cdc095426c51170bac3cf82f1265c1" rel="nofollow" data-download="{"attachment_id":40847885,"asset_id":19792297,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/40847885/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="2623854" href="https://independent.academia.edu/PatrickEdlinger">Patrick Edlinger</a><script data-card-contents-for-user="2623854" type="text/json">{"id":2623854,"first_name":"Patrick","last_name":"Edlinger","domain_name":"independent","page_name":"PatrickEdlinger","display_name":"Patrick Edlinger","profile_url":"https://independent.academia.edu/PatrickEdlinger?f_ri=9538","photo":"https://0.academia-photos.com/2623854/11053462/12334830/s65_patrick.edlinger.jpg"}</script></span></span></li><li class="js-paper-rank-work_19792297 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="19792297"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 19792297, container: ".js-paper-rank-work_19792297", }); 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$(".js-view-count[data-work-id=19792297]").text(description); $(".js-view-count-work_19792297").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_19792297").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="19792297"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">8</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="909" href="https://www.academia.edu/Documents/in/Tourism_Studies">Tourism Studies</a>, <script data-card-contents-for-ri="909" type="text/json">{"id":909,"name":"Tourism Studies","url":"https://www.academia.edu/Documents/in/Tourism_Studies?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="1589" href="https://www.academia.edu/Documents/in/Photography">Photography</a>, <script data-card-contents-for-ri="1589" type="text/json">{"id":1589,"name":"Photography","url":"https://www.academia.edu/Documents/in/Photography?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="2132" href="https://www.academia.edu/Documents/in/Cultural_Heritage">Cultural Heritage</a>, <script data-card-contents-for-ri="2132" type="text/json">{"id":2132,"name":"Cultural Heritage","url":"https://www.academia.edu/Documents/in/Cultural_Heritage?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="4885" href="https://www.academia.edu/Documents/in/Structural_Equation_Modeling">Structural Equation Modeling</a><script data-card-contents-for-ri="4885" type="text/json">{"id":4885,"name":"Structural Equation Modeling","url":"https://www.academia.edu/Documents/in/Structural_Equation_Modeling?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=19792297]'), work: {"id":19792297,"title":"Tourism and Photography (SEM Analysis) - Master Thesis Summary","created_at":"2015-12-22T16:16:49.237-08:00","url":"https://www.academia.edu/19792297/Tourism_and_Photography_SEM_Analysis_Master_Thesis_Summary?f_ri=9538","dom_id":"work_19792297","summary":"This research analysed the relationship between photographing and tourist experience, and evaluated its implications on the visitors’ post-visit behavioural intentions. Using data collected from international first-time Caucasian visitors to The Forbidden City in Beijing, China, the study performed in the first stage CFA of Hosany and Gilbert’s (2010) Destination Emotional Scale to confirm the validity of the 15-dimensional construct. One-way ANOVA and SEM were then used to determine the factors leading to emotional experience and to assess the effects of photographing on various aspects of the visitors’ encounter with the cultural attraction. Drawing on a survey with 804 valid returns, study findings reveal that photographing tends to influence the visitors’ emotional experience and to negatively affect their perception towards a place. SEM results further confirmed that photographing does not only influence the individual model constructs examined in this study, but also to a certain extent their relationship to each other.","downloadable_attachments":[{"id":40847885,"asset_id":19792297,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":2623854,"first_name":"Patrick","last_name":"Edlinger","domain_name":"independent","page_name":"PatrickEdlinger","display_name":"Patrick Edlinger","profile_url":"https://independent.academia.edu/PatrickEdlinger?f_ri=9538","photo":"https://0.academia-photos.com/2623854/11053462/12334830/s65_patrick.edlinger.jpg"}],"research_interests":[{"id":909,"name":"Tourism Studies","url":"https://www.academia.edu/Documents/in/Tourism_Studies?f_ri=9538","nofollow":false},{"id":1589,"name":"Photography","url":"https://www.academia.edu/Documents/in/Photography?f_ri=9538","nofollow":false},{"id":2132,"name":"Cultural Heritage","url":"https://www.academia.edu/Documents/in/Cultural_Heritage?f_ri=9538","nofollow":false},{"id":4885,"name":"Structural Equation Modeling","url":"https://www.academia.edu/Documents/in/Structural_Equation_Modeling?f_ri=9538","nofollow":false},{"id":7860,"name":"Cultural Tourism","url":"https://www.academia.edu/Documents/in/Cultural_Tourism?f_ri=9538"},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538"},{"id":43883,"name":"Tourism","url":"https://www.academia.edu/Documents/in/Tourism?f_ri=9538"},{"id":60193,"name":"Experience","url":"https://www.academia.edu/Documents/in/Experience?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_32445931 coauthored" data-work_id="32445931" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/32445931/Ikea_An_Audit_of_Consumer_Behavior">Ikea : An Audit of Consumer Behavior</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Ikea is a worldwide success story; their stores were visited 915 million times and their website was accessed over 2 billion times in 2016 (Highlights, 2016). As the world’s largest furniture retailer, Ikea services a number of market... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_32445931" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Ikea is a worldwide success story; their stores were visited 915 million times and their website was accessed over 2 billion times in 2016 (Highlights, 2016). As the world’s largest furniture retailer, Ikea services a number of market segments. With significant volume discounts and a vertically integrated supply chain, the production of low-cost goods target young families and low income segments. Conversely, the flagship Stockholm line of furniture entices sophisticated consumers towards mid-priced, superior value products with quality materials such as walnut, bone china, and rustic grain leather.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/32445931" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="923638e73e2060053586fefb5d03d782" rel="nofollow" data-download="{"attachment_id":52637209,"asset_id":32445931,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/52637209/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="61157319" href="https://ualberta.academia.edu/KevinZentner">Kevin Zentner</a><script data-card-contents-for-user="61157319" type="text/json">{"id":61157319,"first_name":"Kevin","last_name":"Zentner","domain_name":"ualberta","page_name":"KevinZentner","display_name":"Kevin Zentner","profile_url":"https://ualberta.academia.edu/KevinZentner?f_ri=9538","photo":"https://0.academia-photos.com/61157319/15904615/16417478/s65_kevin.zentner.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-32445931">+2</span><div class="hidden js-additional-users-32445931"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://independent.academia.edu/RachelKilloh">Rachel Killoh</a></span></div><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://independent.academia.edu/ZhenSun10">Zhen Sun</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-32445931'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-32445931').html(); 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container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_32445931 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="32445931"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 32445931; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=32445931]").text(description); $(".js-view-count-work_32445931").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_32445931").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="32445931"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">7</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="13666" href="https://www.academia.edu/Documents/in/Consumer_Culture">Consumer Culture</a>, <script data-card-contents-for-ri="13666" type="text/json">{"id":13666,"name":"Consumer Culture","url":"https://www.academia.edu/Documents/in/Consumer_Culture?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="14327" href="https://www.academia.edu/Documents/in/Retail_Marketing">Retail Marketing</a>, <script data-card-contents-for-ri="14327" type="text/json">{"id":14327,"name":"Retail Marketing","url":"https://www.academia.edu/Documents/in/Retail_Marketing?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="16952" href="https://www.academia.edu/Documents/in/Retail_Design">Retail Design</a><script data-card-contents-for-ri="16952" type="text/json">{"id":16952,"name":"Retail Design","url":"https://www.academia.edu/Documents/in/Retail_Design?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=32445931]'), work: {"id":32445931,"title":"Ikea : An Audit of Consumer Behavior","created_at":"2017-04-16T08:19:37.092-07:00","url":"https://www.academia.edu/32445931/Ikea_An_Audit_of_Consumer_Behavior?f_ri=9538","dom_id":"work_32445931","summary":"Ikea is a worldwide success story; their stores were visited 915 million times and their website was accessed over 2 billion times in 2016 (Highlights, 2016). As the world’s largest furniture retailer, Ikea services a number of market segments. With significant volume discounts and a vertically integrated supply chain, the production of low-cost goods target young families and low income segments. Conversely, the flagship Stockholm line of furniture entices sophisticated consumers towards mid-priced, superior value products with quality materials such as walnut, bone china, and rustic grain leather.","downloadable_attachments":[{"id":52637209,"asset_id":32445931,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":61157319,"first_name":"Kevin","last_name":"Zentner","domain_name":"ualberta","page_name":"KevinZentner","display_name":"Kevin Zentner","profile_url":"https://ualberta.academia.edu/KevinZentner?f_ri=9538","photo":"https://0.academia-photos.com/61157319/15904615/16417478/s65_kevin.zentner.jpg"},{"id":63102000,"first_name":"Rachel","last_name":"Killoh","domain_name":"independent","page_name":"RachelKilloh","display_name":"Rachel Killoh","profile_url":"https://independent.academia.edu/RachelKilloh?f_ri=9538","photo":"/images/s65_no_pic.png"},{"id":70973062,"first_name":"Zhen","last_name":"Sun","domain_name":"independent","page_name":"ZhenSun10","display_name":"Zhen Sun","profile_url":"https://independent.academia.edu/ZhenSun10?f_ri=9538","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":13666,"name":"Consumer Culture","url":"https://www.academia.edu/Documents/in/Consumer_Culture?f_ri=9538","nofollow":false},{"id":14327,"name":"Retail Marketing","url":"https://www.academia.edu/Documents/in/Retail_Marketing?f_ri=9538","nofollow":false},{"id":16952,"name":"Retail Design","url":"https://www.academia.edu/Documents/in/Retail_Design?f_ri=9538","nofollow":false},{"id":55695,"name":"Consumer Goods","url":"https://www.academia.edu/Documents/in/Consumer_Goods?f_ri=9538"},{"id":59032,"name":"Urban Furniture","url":"https://www.academia.edu/Documents/in/Urban_Furniture?f_ri=9538"},{"id":1474642,"name":"Ikea Value Chain","url":"https://www.academia.edu/Documents/in/Ikea_Value_Chain?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_32181600" data-work_id="32181600" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/32181600/IMPACT_OF_ADVERTISEMENT_ON_BUYING_BEHAVIOUR_OF_CONSUMER">IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOUR OF CONSUMER</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Advertisement is done by the organisations to induce potential customer to purchase or consume their product. In this study we will try to study the influence of advertisement on the consumer's buying behaviour by taking response from the... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_32181600" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Advertisement is done by the organisations to induce potential customer to purchase or consume their product. In this study we will try to study the influence of advertisement on the consumer's buying behaviour by taking response from the people of Delhi and Gurgaon. And we expect that advertisement has a strong and positive connection with the consumers buying behaviour and we also expect that advertisement with emotional value and message has a greater impact on the mindset of the consumers. Survey method is used with a structured questionnaire to have a perception of the people about the influence of advertisement on their buying behaviour. Advertisement has vital influencing power to effect the purchasing behaviour of the consumers.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/32181600" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="10f85459c9d2133c98dfb4a62e6c3485" rel="nofollow" data-download="{"attachment_id":52415983,"asset_id":32181600,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/52415983/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="8530768" href="https://independent.academia.edu/IRJMST">Interal Res journa Managt Sci Tech</a><script data-card-contents-for-user="8530768" type="text/json">{"id":8530768,"first_name":"Interal Res journa","last_name":"Managt Sci Tech","domain_name":"independent","page_name":"IRJMST","display_name":"Interal Res journa Managt Sci Tech","profile_url":"https://independent.academia.edu/IRJMST?f_ri=9538","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_32181600 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="32181600"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 32181600, container: ".js-paper-rank-work_32181600", }); 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$(".js-view-count[data-work-id=32181600]").text(description); $(".js-view-count-work_32181600").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_32181600").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="32181600"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">2</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="1453" href="https://www.academia.edu/Documents/in/Information_Management">Information Management</a>, <script data-card-contents-for-ri="1453" type="text/json">{"id":1453,"name":"Information Management","url":"https://www.academia.edu/Documents/in/Information_Management?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a><script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=32181600]'), work: {"id":32181600,"title":"IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOUR OF CONSUMER","created_at":"2017-04-01T03:31:40.595-07:00","url":"https://www.academia.edu/32181600/IMPACT_OF_ADVERTISEMENT_ON_BUYING_BEHAVIOUR_OF_CONSUMER?f_ri=9538","dom_id":"work_32181600","summary":"Advertisement is done by the organisations to induce potential customer to purchase or consume their product. In this study we will try to study the influence of advertisement on the consumer's buying behaviour by taking response from the people of Delhi and Gurgaon. And we expect that advertisement has a strong and positive connection with the consumers buying behaviour and we also expect that advertisement with emotional value and message has a greater impact on the mindset of the consumers. Survey method is used with a structured questionnaire to have a perception of the people about the influence of advertisement on their buying behaviour. Advertisement has vital influencing power to effect the purchasing behaviour of the consumers.","downloadable_attachments":[{"id":52415983,"asset_id":32181600,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":8530768,"first_name":"Interal Res journa","last_name":"Managt Sci Tech","domain_name":"independent","page_name":"IRJMST","display_name":"Interal Res journa Managt Sci Tech","profile_url":"https://independent.academia.edu/IRJMST?f_ri=9538","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":1453,"name":"Information Management","url":"https://www.academia.edu/Documents/in/Information_Management?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_9901058" data-work_id="9901058" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/9901058/Consumer_Behavior_and_Marketing_Strategy">Consumer Behavior & Marketing Strategy</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">Ninth Edition<br />J. Paul Peter<br />University of Wisconsin, Madison<br /><br />Jerry C. Olson<br />Pennsylvania State University<br />Olson Zaltman Associates</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/9901058" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="c7056a694871c7150cb179804cd5f055" rel="nofollow" data-download="{"attachment_id":36058042,"asset_id":9901058,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/36058042/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="8740864" href="https://ubrawijaya.academia.edu/HadiPranoto">Hadi Pranoto</a><script data-card-contents-for-user="8740864" type="text/json">{"id":8740864,"first_name":"Hadi","last_name":"Pranoto","domain_name":"ubrawijaya","page_name":"HadiPranoto","display_name":"Hadi Pranoto","profile_url":"https://ubrawijaya.academia.edu/HadiPranoto?f_ri=9538","photo":"https://0.academia-photos.com/8740864/2893214/3379751/s65_hadi.pranoto.jpg"}</script></span></span></li><li class="js-paper-rank-work_9901058 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="9901058"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 9901058, container: ".js-paper-rank-work_9901058", }); 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$(".js-view-count[data-work-id=9901058]").text(description); $(".js-view-count-work_9901058").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_9901058").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="9901058"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">23</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="39" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="942" href="https://www.academia.edu/Documents/in/Tourism_Marketing">Tourism Marketing</a>, <script data-card-contents-for-ri="942" type="text/json">{"id":942,"name":"Tourism Marketing","url":"https://www.academia.edu/Documents/in/Tourism_Marketing?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="1563" href="https://www.academia.edu/Documents/in/Consumers_and_Consumption">Consumers & Consumption</a>, <script data-card-contents-for-ri="1563" type="text/json">{"id":1563,"name":"Consumers \u0026 Consumption","url":"https://www.academia.edu/Documents/in/Consumers_and_Consumption?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="1786" href="https://www.academia.edu/Documents/in/Social_Marketing">Social Marketing</a><script data-card-contents-for-ri="1786" type="text/json">{"id":1786,"name":"Social Marketing","url":"https://www.academia.edu/Documents/in/Social_Marketing?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=9901058]'), work: {"id":9901058,"title":"Consumer Behavior \u0026 Marketing Strategy","created_at":"2014-12-25T19:33:38.294-08:00","url":"https://www.academia.edu/9901058/Consumer_Behavior_and_Marketing_Strategy?f_ri=9538","dom_id":"work_9901058","summary":"Ninth Edition\nJ. Paul Peter\nUniversity of Wisconsin, Madison\n\nJerry C. Olson\nPennsylvania State University\nOlson Zaltman Associates","downloadable_attachments":[{"id":36058042,"asset_id":9901058,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":8740864,"first_name":"Hadi","last_name":"Pranoto","domain_name":"ubrawijaya","page_name":"HadiPranoto","display_name":"Hadi Pranoto","profile_url":"https://ubrawijaya.academia.edu/HadiPranoto?f_ri=9538","photo":"https://0.academia-photos.com/8740864/2893214/3379751/s65_hadi.pranoto.jpg"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=9538","nofollow":false},{"id":942,"name":"Tourism Marketing","url":"https://www.academia.edu/Documents/in/Tourism_Marketing?f_ri=9538","nofollow":false},{"id":1563,"name":"Consumers \u0026 Consumption","url":"https://www.academia.edu/Documents/in/Consumers_and_Consumption?f_ri=9538","nofollow":false},{"id":1786,"name":"Social Marketing","url":"https://www.academia.edu/Documents/in/Social_Marketing?f_ri=9538","nofollow":false},{"id":6325,"name":"Consumerism","url":"https://www.academia.edu/Documents/in/Consumerism?f_ri=9538"},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538"},{"id":10679,"name":"International Marketing","url":"https://www.academia.edu/Documents/in/International_Marketing?f_ri=9538"},{"id":13258,"name":"Marketing Research","url":"https://www.academia.edu/Documents/in/Marketing_Research?f_ri=9538"},{"id":13666,"name":"Consumer Culture","url":"https://www.academia.edu/Documents/in/Consumer_Culture?f_ri=9538"},{"id":14327,"name":"Retail Marketing","url":"https://www.academia.edu/Documents/in/Retail_Marketing?f_ri=9538"},{"id":23311,"name":"Marketing Strategy","url":"https://www.academia.edu/Documents/in/Marketing_Strategy?f_ri=9538"},{"id":24536,"name":"Consumer Research","url":"https://www.academia.edu/Documents/in/Consumer_Research?f_ri=9538"},{"id":31307,"name":"Marketing Management","url":"https://www.academia.edu/Documents/in/Marketing_Management?f_ri=9538"},{"id":31308,"name":"Strategic Marketing","url":"https://www.academia.edu/Documents/in/Strategic_Marketing?f_ri=9538"},{"id":32347,"name":"Consumer Psychology","url":"https://www.academia.edu/Documents/in/Consumer_Psychology?f_ri=9538"},{"id":36846,"name":"Social Media Marketing","url":"https://www.academia.edu/Documents/in/Social_Media_Marketing?f_ri=9538"},{"id":50278,"name":"Consumer Law","url":"https://www.academia.edu/Documents/in/Consumer_Law?f_ri=9538"},{"id":55695,"name":"Consumer Goods","url":"https://www.academia.edu/Documents/in/Consumer_Goods?f_ri=9538"},{"id":62928,"name":"Consumer","url":"https://www.academia.edu/Documents/in/Consumer?f_ri=9538"},{"id":75030,"name":"Marketing Strategies","url":"https://www.academia.edu/Documents/in/Marketing_Strategies?f_ri=9538"},{"id":85718,"name":"Marketing Communications","url":"https://www.academia.edu/Documents/in/Marketing_Communications?f_ri=9538"},{"id":121796,"name":"Consumer Satisfaction","url":"https://www.academia.edu/Documents/in/Consumer_Satisfaction?f_ri=9538"},{"id":1122591,"name":"Consumer Behaviour","url":"https://www.academia.edu/Documents/in/Consumer_Behaviour?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_44777478 coauthored" data-work_id="44777478" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/44777478/Libro_Una_Historia_de_las_Ciencias_de_la_Conducta_Vol_I_">Libro: Una Historia de las Ciencias de la Conducta (Vol. I)</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">El campo del análisis de la conducta ha crecido enormemente, desde la época del trabajo original de Pavlov, Vygotsky y Skinner, un crecimiento que podría haber sido difícil de anticipar durante su tiempo, pero un crecimiento que es... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_44777478" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">El campo del análisis de la conducta ha crecido enormemente, desde la época del trabajo original de Pavlov, Vygotsky y Skinner, un crecimiento que podría haber sido difícil de anticipar durante su tiempo, pero un crecimiento que es consistente con los principios científicos y filosóficos, con los valores deseos científicos fundadores, un crecimiento del que creo que se habrían sentido orgullosos. A través de ese crecimiento del análisis experimental de la conducta, hemos llegado a aprender más y más sobre los principios científicos de la misma; y al mismo tiempo, hemos desarrollado la estructura filosófica para proporcionar un marco para esos principios de comportamiento, a medida que llegamos a comprender más y más acerca de por qué hacemos lo que hacemos. Además, el área de mayor crecimiento ha sido el análisis aplicado del comportamiento que nos ha permitido utilizar ese conocimiento para mejorar la calidad de vida de las personas en todo el mundo. Pero para que podamos continuar logrando un progreso óptimo en la comprensión del comportamiento y en la mejora de la calidad de vida, puede ser útil comprender mejor la relación entre lo que los analistas del comportamiento estamos haciendo ahora y lo que hicieron esos cuatro científicos fundadores en ese momento. Y de eso trata este libro. Y dado que una de las áreas geográficas con mayor crecimiento del análisis de comportamiento es América Latina, es una gran suerte que este libro esté escrito en español por autores latinoamericanos. <br /> <br />Dr. RICHARD W. MALOTT <br />Universidad de Western Michigan <br />Kalamazoo, MI</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/44777478" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="624f152eee0ad48a85f329f3cee7c578" rel="nofollow" data-download="{"attachment_id":65269226,"asset_id":44777478,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/65269226/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="11752601" href="https://cuauhtemoc.academia.edu/Nicol%C3%A1sParraBola%C3%B1os">Nicolás Parra Bolaños</a><script data-card-contents-for-user="11752601" type="text/json">{"id":11752601,"first_name":"Nicolás","last_name":"Parra Bolaños","domain_name":"cuauhtemoc","page_name":"NicolásParraBolaños","display_name":"Nicolás Parra Bolaños","profile_url":"https://cuauhtemoc.academia.edu/Nicol%C3%A1sParraBola%C3%B1os?f_ri=9538","photo":"https://0.academia-photos.com/11752601/6983772/11601469/s65_nicol_s.parra_bola_os.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-44777478">+2</span><div class="hidden js-additional-users-44777478"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://uhispana.academia.edu/AlejandroHerreraGardu%C3%B1o">Alejandro Herrera Garduño</a></span></div><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://independent.academia.edu/PEDROMart%C3%ADnezSu%C3%A1rez">PEDRO C A R L O S Martínez-Suárez</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-44777478'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-44777478').html(); 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A través de ese crecimiento del análisis experimental de la conducta, hemos llegado a aprender más y más sobre los principios científicos de la misma; y al mismo tiempo, hemos desarrollado la estructura filosófica para proporcionar un marco para esos principios de comportamiento, a medida que llegamos a comprender más y más acerca de por qué hacemos lo que hacemos. Además, el área de mayor crecimiento ha sido el análisis aplicado del comportamiento que nos ha permitido utilizar ese conocimiento para mejorar la calidad de vida de las personas en todo el mundo. Pero para que podamos continuar logrando un progreso óptimo en la comprensión del comportamiento y en la mejora de la calidad de vida, puede ser útil comprender mejor la relación entre lo que los analistas del comportamiento estamos haciendo ahora y lo que hicieron esos cuatro científicos fundadores en ese momento. Y de eso trata este libro. Y dado que una de las áreas geográficas con mayor crecimiento del análisis de comportamiento es América Latina, es una gran suerte que este libro esté escrito en español por autores latinoamericanos.\r\n\r\nDr. RICHARD W. 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The articles are grouped by topic-luxury... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_24462055" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing of luxury brands and provides a rationale for the inclusion of each article. The articles are grouped by topic-luxury status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting-even though many of the articles include information relevant to at least one other topic. With authors representing thirteen different countries (and probably more if country of origin were to be considered), this issue on marketing of luxury brands is truly international in scope.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/24462055" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="6593f94be0d9cb570f2de32180e69c7e" rel="nofollow" data-download="{"attachment_id":44793282,"asset_id":24462055,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/44793282/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="47149078" href="https://independent.academia.edu/CarolMegehee">Carol Megehee</a><script data-card-contents-for-user="47149078" type="text/json">{"id":47149078,"first_name":"Carol","last_name":"Megehee","domain_name":"independent","page_name":"CarolMegehee","display_name":"Carol Megehee","profile_url":"https://independent.academia.edu/CarolMegehee?f_ri=9538","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_24462055 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="24462055"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 24462055, container: ".js-paper-rank-work_24462055", }); });</script></li><li class="js-percentile-work_24462055 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 24462055; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_24462055"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_24462055 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="24462055"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 24462055; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=24462055]").text(description); $(".js-view-count-work_24462055").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_24462055").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="24462055"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">11</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="26" href="https://www.academia.edu/Documents/in/Business">Business</a>, <script data-card-contents-for-ri="26" type="text/json">{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="39" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="1300" href="https://www.academia.edu/Documents/in/Brand_Management">Brand Management</a>, <script data-card-contents-for-ri="1300" type="text/json">{"id":1300,"name":"Brand Management","url":"https://www.academia.edu/Documents/in/Brand_Management?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a><script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=24462055]'), work: {"id":24462055,"title":"Fashion marketing of luxury brands: Recent research issues and contributions","created_at":"2016-04-16T07:26:26.633-07:00","url":"https://www.academia.edu/24462055/Fashion_marketing_of_luxury_brands_Recent_research_issues_and_contributions?f_ri=9538","dom_id":"work_24462055","summary":"This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing of luxury brands and provides a rationale for the inclusion of each article. The articles are grouped by topic-luxury status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting-even though many of the articles include information relevant to at least one other topic. With authors representing thirteen different countries (and probably more if country of origin were to be considered), this issue on marketing of luxury brands is truly international in scope.","downloadable_attachments":[{"id":44793282,"asset_id":24462055,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":47149078,"first_name":"Carol","last_name":"Megehee","domain_name":"independent","page_name":"CarolMegehee","display_name":"Carol Megehee","profile_url":"https://independent.academia.edu/CarolMegehee?f_ri=9538","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business?f_ri=9538","nofollow":false},{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=9538","nofollow":false},{"id":1300,"name":"Brand Management","url":"https://www.academia.edu/Documents/in/Brand_Management?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":28235,"name":"Multidisciplinary","url":"https://www.academia.edu/Documents/in/Multidisciplinary?f_ri=9538"},{"id":60199,"name":"Luxury","url":"https://www.academia.edu/Documents/in/Luxury?f_ri=9538"},{"id":94662,"name":"Country of Origin","url":"https://www.academia.edu/Documents/in/Country_of_Origin?f_ri=9538"},{"id":98306,"name":"Status","url":"https://www.academia.edu/Documents/in/Status?f_ri=9538"},{"id":148161,"name":"Value","url":"https://www.academia.edu/Documents/in/Value?f_ri=9538"},{"id":436068,"name":"Counterfeiting","url":"https://www.academia.edu/Documents/in/Counterfeiting?f_ri=9538"},{"id":638520,"name":"Fashion","url":"https://www.academia.edu/Documents/in/Fashion?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_40147344 coauthored" data-work_id="40147344" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/40147344/PAZARLAMA_ARA%C5%9ETIRMALARINDA_YEN%C4%B0_B%C4%B0R_E%C4%9E%C4%B0L%C4%B0M_OLARAK_N%C3%96ROPAZARLAMA_T%C3%9CRK%C4%B0YEDE_N%C3%96ROPAZARLAMA_ALANINDA_YAPILAN_AKADEM%C4%B0K_%C3%87ALI%C5%9EMALARA_Y%C3%96NEL%C4%B0K_B%C4%B0R_%C4%B0NCELEME">PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE'DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">ÖZET İnsanoğlunun "olaylar ve durumlar karşısında nasıl karar verdiği" bugün hala tam olarak çözülemeyen bir problem olarak karşımıza çıkmaktadır. Davranışların nedeni ve kökeni birçok bilim dalının sorunu olmuş ve geliştirilen kuramlar... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_40147344" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">ÖZET <br /><br />İnsanoğlunun "olaylar ve durumlar karşısında nasıl karar verdiği" bugün hala tam olarak çözülemeyen bir problem olarak karşımıza çıkmaktadır. Davranışların nedeni ve kökeni birçok bilim dalının sorunu olmuş ve geliştirilen kuramlar ile davranışların nedenleri açıklanmaya çalışılmıştır. Böylelikle son zamanlarda oldukça popüler hale gelen, yeni bir pazarlama eğilimi "nöropazarlama" araştırmaları karşımıza çıkmıştır. Türkiye'de gerçekleştirilen akademik çalışmaların (lisansüstü tezler ve makaleler) nöropazarlama alanını nasıl değerlendirdiğini ortaya koyabilmeyi amaçlayan bu çalışmada veri toplama yöntemi olarak meta/döküman analizine başvurulmuştur. Elde edilen sonuçlara göre bu alanda; 28 lisansüstü (dört doktora ve yirmi dört yüksek lisans) tezin ve 15 makalenin ülkemizdeki araştırmacılar tarafından kaleme alındığı ve bu araştırmaların daha çok; pazarlama, işletme ve reklamcılık alanında yapıldığı görülmektedir. Maliyet yüksekliği, teknik cihazları kullanacak kalifiye çalışanların olmaması nedeniyle araştırmalarda daha çok teori üzerinde durulmuş ve yapılan uygulamalarda büyük çoğunlukla geleneksel araştırma yöntemlerinden faydalanılmıştır. Buna rağmen gelecek için nöropazarlamanın yaygınlaşacağına yönelik görüş hakimdir.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/40147344" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="e1479fcefe59b68b96c771e1800a963c" rel="nofollow" data-download="{"attachment_id":60364916,"asset_id":40147344,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/60364916/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="40810252" href="https://ege.academia.edu/BerkantY%C4%B1lmaz">Berkant Yılmaz</a><script data-card-contents-for-user="40810252" type="text/json">{"id":40810252,"first_name":"Berkant","last_name":"Yılmaz","domain_name":"ege","page_name":"BerkantYılmaz","display_name":"Berkant Yılmaz","profile_url":"https://ege.academia.edu/BerkantY%C4%B1lmaz?f_ri=9538","photo":"https://0.academia-photos.com/40810252/12980754/28711257/s65_berkant.y_lmaz.jpeg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-40147344">+2</span><div class="hidden js-additional-users-40147344"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://ege.academia.edu/AliOkanFerik">Ali Okan Ferik</a></span></div><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://independent.academia.edu/bektassari">Bektas SARI</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-40147344'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-40147344').html(); 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container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_40147344 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="40147344"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 40147344; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=40147344]").text(description); $(".js-view-count-work_40147344").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_40147344").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="40147344"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">20</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="39" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="161" href="https://www.academia.edu/Documents/in/Neuroscience">Neuroscience</a>, <script data-card-contents-for-ri="161" type="text/json">{"id":161,"name":"Neuroscience","url":"https://www.academia.edu/Documents/in/Neuroscience?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="1755" href="https://www.academia.edu/Documents/in/Eye_tracking">Eye tracking</a>, <script data-card-contents-for-ri="1755" type="text/json">{"id":1755,"name":"Eye tracking","url":"https://www.academia.edu/Documents/in/Eye_tracking?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a><script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=40147344]'), work: {"id":40147344,"title":"PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE'DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME","created_at":"2019-08-22T07:28:52.300-07:00","url":"https://www.academia.edu/40147344/PAZARLAMA_ARA%C5%9ETIRMALARINDA_YEN%C4%B0_B%C4%B0R_E%C4%9E%C4%B0L%C4%B0M_OLARAK_N%C3%96ROPAZARLAMA_T%C3%9CRK%C4%B0YEDE_N%C3%96ROPAZARLAMA_ALANINDA_YAPILAN_AKADEM%C4%B0K_%C3%87ALI%C5%9EMALARA_Y%C3%96NEL%C4%B0K_B%C4%B0R_%C4%B0NCELEME?f_ri=9538","dom_id":"work_40147344","summary":"ÖZET \n\nİnsanoğlunun \"olaylar ve durumlar karşısında nasıl karar verdiği\" bugün hala tam olarak çözülemeyen bir problem olarak karşımıza çıkmaktadır. Davranışların nedeni ve kökeni birçok bilim dalının sorunu olmuş ve geliştirilen kuramlar ile davranışların nedenleri açıklanmaya çalışılmıştır. Böylelikle son zamanlarda oldukça popüler hale gelen, yeni bir pazarlama eğilimi \"nöropazarlama\" araştırmaları karşımıza çıkmıştır. Türkiye'de gerçekleştirilen akademik çalışmaların (lisansüstü tezler ve makaleler) nöropazarlama alanını nasıl değerlendirdiğini ortaya koyabilmeyi amaçlayan bu çalışmada veri toplama yöntemi olarak meta/döküman analizine başvurulmuştur. Elde edilen sonuçlara göre bu alanda; 28 lisansüstü (dört doktora ve yirmi dört yüksek lisans) tezin ve 15 makalenin ülkemizdeki araştırmacılar tarafından kaleme alındığı ve bu araştırmaların daha çok; pazarlama, işletme ve reklamcılık alanında yapıldığı görülmektedir. Maliyet yüksekliği, teknik cihazları kullanacak kalifiye çalışanların olmaması nedeniyle araştırmalarda daha çok teori üzerinde durulmuş ve yapılan uygulamalarda büyük çoğunlukla geleneksel araştırma yöntemlerinden faydalanılmıştır. Buna rağmen gelecek için nöropazarlamanın yaygınlaşacağına yönelik görüş hakimdir.","downloadable_attachments":[{"id":60364916,"asset_id":40147344,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":40810252,"first_name":"Berkant","last_name":"Yılmaz","domain_name":"ege","page_name":"BerkantYılmaz","display_name":"Berkant Yılmaz","profile_url":"https://ege.academia.edu/BerkantY%C4%B1lmaz?f_ri=9538","photo":"https://0.academia-photos.com/40810252/12980754/28711257/s65_berkant.y_lmaz.jpeg"},{"id":69435691,"first_name":"Ali Okan","last_name":"Ferik","domain_name":"ege","page_name":"AliOkanFerik","display_name":"Ali Okan Ferik","profile_url":"https://ege.academia.edu/AliOkanFerik?f_ri=9538","photo":"https://0.academia-photos.com/69435691/18237701/28770210/s65_ali_okan.ferik.jpeg"},{"id":123370368,"first_name":"Bektas","last_name":"SARI","domain_name":"independent","page_name":"bektassari","display_name":"Bektas SARI","profile_url":"https://independent.academia.edu/bektassari?f_ri=9538","photo":"https://0.academia-photos.com/123370368/31124801/28708781/s65_bekta_.sari.png"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=9538","nofollow":false},{"id":161,"name":"Neuroscience","url":"https://www.academia.edu/Documents/in/Neuroscience?f_ri=9538","nofollow":false},{"id":1755,"name":"Eye tracking","url":"https://www.academia.edu/Documents/in/Eye_tracking?f_ri=9538","nofollow":false},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538"},{"id":13258,"name":"Marketing Research","url":"https://www.academia.edu/Documents/in/Marketing_Research?f_ri=9538"},{"id":50399,"name":"Neuromarketing","url":"https://www.academia.edu/Documents/in/Neuromarketing?f_ri=9538"},{"id":162833,"name":"Nörobilim","url":"https://www.academia.edu/Documents/in/Norobilim?f_ri=9538"},{"id":342945,"name":"Nitel araştırmalar","url":"https://www.academia.edu/Documents/in/Nitel_arastirmalar?f_ri=9538"},{"id":342946,"name":"Pazarlama araştırmaları","url":"https://www.academia.edu/Documents/in/Pazarlama_arastirmalari?f_ri=9538"},{"id":356078,"name":"Araştırma Yöntemleri","url":"https://www.academia.edu/Documents/in/Ara%C5%9Ft%C4%B1rma_Y%C3%B6ntemleri?f_ri=9538"},{"id":409358,"name":"Tüketici Davranışları","url":"https://www.academia.edu/Documents/in/Tuketici_Davranislari?f_ri=9538"},{"id":490093,"name":"Bilişsel Psikoloji","url":"https://www.academia.edu/Documents/in/Bilissel_Psikoloji?f_ri=9538"},{"id":524591,"name":"Pazarlama","url":"https://www.academia.edu/Documents/in/Pazarlama?f_ri=9538"},{"id":579113,"name":"Satın Alma Davranışı","url":"https://www.academia.edu/Documents/in/Satin_Alma_Davranisi?f_ri=9538"},{"id":633037,"name":"Reklamcılık","url":"https://www.academia.edu/Documents/in/Reklamc%C4%B1l%C4%B1k?f_ri=9538"},{"id":925534,"name":"Meta-Analiz","url":"https://www.academia.edu/Documents/in/Meta-Analiz?f_ri=9538"},{"id":1219911,"name":"Nöropazarlama","url":"https://www.academia.edu/Documents/in/Noropazarlama?f_ri=9538"},{"id":2181031,"name":"Tüketici Davranışı","url":"https://www.academia.edu/Documents/in/T%C3%BCketici_Davran%C4%B1%C5%9F%C4%B1?f_ri=9538"},{"id":2213476,"name":"Nöromarketing","url":"https://www.academia.edu/Documents/in/N%C3%B6romarketing?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_39590533" data-work_id="39590533" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/39590533/Color_Psychology_and_Its_Influence_on_Consumer_Buying_Behavior_A_Case_of_Apparel_Products">Color Psychology and Its Influence on Consumer Buying Behavior: A Case of Apparel Products</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">The relationship between color psychology and consumer behavior is at the centre of most marketing activities in the business environment. Empirical and theoretical literature asserts that color psychology is instrumental in determining... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_39590533" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">The relationship between color psychology and consumer behavior is at the centre of most marketing activities in the business environment. Empirical and theoretical literature asserts that color psychology is instrumental in determining the effectiveness of marketing activities, particularly when properly integrated in the organization's manufacturing and distribution strategies. There are different interpretations of color as determined by consumers' beliefs, culture, and attitudes. The purpose of this research is to investigate the relationship between color psychology and consumer buying behavior within the apparel market. The apparel market was chosen due its distinctive cultural dynamics and consumer psychological beliefs compared to other markets. There has been an increase in consumer buying behavior variations across the globe as a result of varying interpretations of marketing mix elements. The article submits that color psychology is one of the main features that determine consumer behavior in the apparel market. Data was collected through secondary sources such as journals, articles, and empirical sources such as existing researches regarding color psychology, consumer behavior regarding product color, and cultural perceptions on color within the apparel industry. Color psychology plays a bigger role in effecting emotional and intellectual influence among consumers. Color perception and color psychology affects people's behavior in such a way that the symbolism of the colors resonates with people's perceptions, hence linking it with information from their cultures. Through the color perception of different cultures, the research concluded that using a color that is associated with something negative will negatively affect the customers' retrieval cues, therefore repelling them from purchasing the product or service.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/39590533" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="b66330b8fef8b42daae8e4b41c81fa4e" rel="nofollow" data-download="{"attachment_id":59744894,"asset_id":39590533,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/59744894/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="26247881" href="https://independent.academia.edu/JChinoperekweyi">Justine Chinoperekweyi</a><script data-card-contents-for-user="26247881" type="text/json">{"id":26247881,"first_name":"Justine","last_name":"Chinoperekweyi","domain_name":"independent","page_name":"JChinoperekweyi","display_name":"Justine Chinoperekweyi","profile_url":"https://independent.academia.edu/JChinoperekweyi?f_ri=9538","photo":"https://0.academia-photos.com/26247881/21723800/21040480/s65_justine.chinoperekweyi.jpg"}</script></span></span></li><li class="js-paper-rank-work_39590533 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="39590533"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 39590533, container: ".js-paper-rank-work_39590533", }); 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$(".js-view-count[data-work-id=39590533]").text(description); $(".js-view-count-work_39590533").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_39590533").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="39590533"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">2</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="113518" href="https://www.academia.edu/Documents/in/Color_Psychology_and_Use_of_Colour">Color Psychology and Use of Colour</a><script data-card-contents-for-ri="113518" type="text/json">{"id":113518,"name":"Color Psychology and Use of Colour","url":"https://www.academia.edu/Documents/in/Color_Psychology_and_Use_of_Colour?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=39590533]'), work: {"id":39590533,"title":"Color Psychology and Its Influence on Consumer Buying Behavior: A Case of Apparel Products","created_at":"2019-06-15T10:54:36.673-07:00","url":"https://www.academia.edu/39590533/Color_Psychology_and_Its_Influence_on_Consumer_Buying_Behavior_A_Case_of_Apparel_Products?f_ri=9538","dom_id":"work_39590533","summary":"The relationship between color psychology and consumer behavior is at the centre of most marketing activities in the business environment. Empirical and theoretical literature asserts that color psychology is instrumental in determining the effectiveness of marketing activities, particularly when properly integrated in the organization's manufacturing and distribution strategies. There are different interpretations of color as determined by consumers' beliefs, culture, and attitudes. The purpose of this research is to investigate the relationship between color psychology and consumer buying behavior within the apparel market. The apparel market was chosen due its distinctive cultural dynamics and consumer psychological beliefs compared to other markets. There has been an increase in consumer buying behavior variations across the globe as a result of varying interpretations of marketing mix elements. The article submits that color psychology is one of the main features that determine consumer behavior in the apparel market. Data was collected through secondary sources such as journals, articles, and empirical sources such as existing researches regarding color psychology, consumer behavior regarding product color, and cultural perceptions on color within the apparel industry. Color psychology plays a bigger role in effecting emotional and intellectual influence among consumers. Color perception and color psychology affects people's behavior in such a way that the symbolism of the colors resonates with people's perceptions, hence linking it with information from their cultures. Through the color perception of different cultures, the research concluded that using a color that is associated with something negative will negatively affect the customers' retrieval cues, therefore repelling them from purchasing the product or service.","downloadable_attachments":[{"id":59744894,"asset_id":39590533,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":26247881,"first_name":"Justine","last_name":"Chinoperekweyi","domain_name":"independent","page_name":"JChinoperekweyi","display_name":"Justine Chinoperekweyi","profile_url":"https://independent.academia.edu/JChinoperekweyi?f_ri=9538","photo":"https://0.academia-photos.com/26247881/21723800/21040480/s65_justine.chinoperekweyi.jpg"}],"research_interests":[{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":113518,"name":"Color Psychology and Use of Colour","url":"https://www.academia.edu/Documents/in/Color_Psychology_and_Use_of_Colour?f_ri=9538","nofollow":false}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_6078770" data-work_id="6078770" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/6078770/CONSUMER_BEHAVIOR_and_MARKETING_STRATEGY_CONSUMER_BEHAVIOR_and_MARKETING_STRATEGY">CONSUMER BEHAVIOR & MARKETING STRATEGY CONSUMER BEHAVIOR & MARKETING STRATEGY</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">iv Understanding Consumer Behavior, Perceived Quality, and Advertising and Consumer Behavior, as well as several conference proceedings.</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/6078770" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="a9df6b80202b286b7ea8151a5361a883" rel="nofollow" data-download="{"attachment_id":32997173,"asset_id":6078770,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/32997173/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="705116" href="https://htmi.academia.edu/NoonamsomNarumon">Noonamsom Narumon</a><script data-card-contents-for-user="705116" type="text/json">{"id":705116,"first_name":"Noonamsom","last_name":"Narumon","domain_name":"htmi","page_name":"NoonamsomNarumon","display_name":"Noonamsom Narumon","profile_url":"https://htmi.academia.edu/NoonamsomNarumon?f_ri=9538","photo":"https://0.academia-photos.com/705116/237651/739528/s65_noonamsom.narumon.jpg"}</script></span></span></li><li class="js-paper-rank-work_6078770 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="6078770"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 6078770, container: ".js-paper-rank-work_6078770", }); 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$(".js-view-count[data-work-id=6078770]").text(description); $(".js-view-count-work_6078770").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_6078770").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="6078770"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">3</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="39" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a><script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=6078770]'), work: {"id":6078770,"title":"CONSUMER BEHAVIOR \u0026 MARKETING STRATEGY CONSUMER BEHAVIOR \u0026 MARKETING STRATEGY","created_at":"2014-02-14T13:10:25.071-08:00","url":"https://www.academia.edu/6078770/CONSUMER_BEHAVIOR_and_MARKETING_STRATEGY_CONSUMER_BEHAVIOR_and_MARKETING_STRATEGY?f_ri=9538","dom_id":"work_6078770","summary":"iv Understanding Consumer Behavior, Perceived Quality, and Advertising and Consumer Behavior, as well as several conference proceedings.","downloadable_attachments":[{"id":32997173,"asset_id":6078770,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":705116,"first_name":"Noonamsom","last_name":"Narumon","domain_name":"htmi","page_name":"NoonamsomNarumon","display_name":"Noonamsom Narumon","profile_url":"https://htmi.academia.edu/NoonamsomNarumon?f_ri=9538","photo":"https://0.academia-photos.com/705116/237651/739528/s65_noonamsom.narumon.jpg"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=9538","nofollow":false},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_78295277 coauthored" data-work_id="78295277" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/78295277/Fashion_emulation_and_social_classes_in_late_medieval_Valencia_Exploring_textile_consumption_through_probate_inventories">Fashion, emulation and social classes in late medieval Valencia. Exploring textile consumption through probate inventories.</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This article explores the personal garments present in the probate inventories of 83 individuals that lived in the city of Valencia and its hinterland during the long fourteenth century. The paper explores the differences between both... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_78295277" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This article explores the personal garments present in the probate inventories of 83 individuals that lived in the city of Valencia and its hinterland during the long fourteenth century. The paper explores the differences between both groups of individuals, the urban and the rural one, in aspects such as the typologies of the pieces of clothing, the colours, finishes, complements and fabrics employed in their design. It also tracks the spread of particular pieces of clothing across both groups of deceased before and after the Black Death, and discusses how far these changes were guided by emulative motivations.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/78295277" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="df0c302112640f4ac25096e752175cda" rel="nofollow" data-download="{"attachment_id":85392695,"asset_id":78295277,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/85392695/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="3826776" href="https://uv.academia.edu/JuanVicenteGarc%C3%ADaMarsilla">Juan Vicente García Marsilla</a><script data-card-contents-for-user="3826776" type="text/json">{"id":3826776,"first_name":"Juan Vicente","last_name":"García Marsilla","domain_name":"uv","page_name":"JuanVicenteGarcíaMarsilla","display_name":"Juan Vicente García Marsilla","profile_url":"https://uv.academia.edu/JuanVicenteGarc%C3%ADaMarsilla?f_ri=9538","photo":"https://0.academia-photos.com/3826776/1396961/1717765/s65_juan_vicente.garc_a_marsilla.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-78295277">+1</span><div class="hidden js-additional-users-78295277"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://ucm.academia.edu/LuisAlmenarFern%C3%A1ndez">Luis Almenar Fernández</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-78295277'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-78295277').html(); 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container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_78295277 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="78295277"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 78295277; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=78295277]").text(description); $(".js-view-count-work_78295277").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_78295277").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="78295277"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">14</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="137" href="https://www.academia.edu/Documents/in/Economic_History">Economic History</a>, <script data-card-contents-for-ri="137" type="text/json">{"id":137,"name":"Economic History","url":"https://www.academia.edu/Documents/in/Economic_History?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="915" href="https://www.academia.edu/Documents/in/Art_History">Art History</a>, <script data-card-contents-for-ri="915" type="text/json">{"id":915,"name":"Art History","url":"https://www.academia.edu/Documents/in/Art_History?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="988" href="https://www.academia.edu/Documents/in/Design">Design</a>, <script data-card-contents-for-ri="988" type="text/json">{"id":988,"name":"Design","url":"https://www.academia.edu/Documents/in/Design?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="2853" href="https://www.academia.edu/Documents/in/Medieval_Studies">Medieval Studies</a><script data-card-contents-for-ri="2853" type="text/json">{"id":2853,"name":"Medieval Studies","url":"https://www.academia.edu/Documents/in/Medieval_Studies?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=78295277]'), work: {"id":78295277,"title":"Fashion, emulation and social classes in late medieval Valencia. Exploring textile consumption through probate inventories.","created_at":"2022-05-03T00:27:22.792-07:00","url":"https://www.academia.edu/78295277/Fashion_emulation_and_social_classes_in_late_medieval_Valencia_Exploring_textile_consumption_through_probate_inventories?f_ri=9538","dom_id":"work_78295277","summary":"This article explores the personal garments present in the probate inventories of 83 individuals that lived in the city of Valencia and its hinterland during the long fourteenth century. The paper explores the differences between both groups of individuals, the urban and the rural one, in aspects such as the typologies of the pieces of clothing, the colours, finishes, complements and fabrics employed in their design. It also tracks the spread of particular pieces of clothing across both groups of deceased before and after the Black Death, and discusses how far these changes were guided by emulative motivations.","downloadable_attachments":[{"id":85392695,"asset_id":78295277,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":3826776,"first_name":"Juan Vicente","last_name":"García Marsilla","domain_name":"uv","page_name":"JuanVicenteGarcíaMarsilla","display_name":"Juan Vicente García Marsilla","profile_url":"https://uv.academia.edu/JuanVicenteGarc%C3%ADaMarsilla?f_ri=9538","photo":"https://0.academia-photos.com/3826776/1396961/1717765/s65_juan_vicente.garc_a_marsilla.jpg"},{"id":6478608,"first_name":"Luis","last_name":"Almenar Fernández","domain_name":"ucm","page_name":"LuisAlmenarFernández","display_name":"Luis Almenar Fernández","profile_url":"https://ucm.academia.edu/LuisAlmenarFern%C3%A1ndez?f_ri=9538","photo":"https://0.academia-photos.com/6478608/2611473/82365833/s65_luis.almenar_fern_ndez.jpg"}],"research_interests":[{"id":137,"name":"Economic History","url":"https://www.academia.edu/Documents/in/Economic_History?f_ri=9538","nofollow":false},{"id":915,"name":"Art History","url":"https://www.academia.edu/Documents/in/Art_History?f_ri=9538","nofollow":false},{"id":988,"name":"Design","url":"https://www.academia.edu/Documents/in/Design?f_ri=9538","nofollow":false},{"id":2853,"name":"Medieval Studies","url":"https://www.academia.edu/Documents/in/Medieval_Studies?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538"},{"id":15588,"name":"Social History","url":"https://www.academia.edu/Documents/in/Social_History?f_ri=9538"},{"id":25552,"name":"Consumption and Material Culture","url":"https://www.academia.edu/Documents/in/Consumption_and_Material_Culture?f_ri=9538"},{"id":38851,"name":"Medieval Spain","url":"https://www.academia.edu/Documents/in/Medieval_Spain?f_ri=9538"},{"id":79357,"name":"Historia medieval de España","url":"https://www.academia.edu/Documents/in/Historia_medieval_de_Espana?f_ri=9538"},{"id":108906,"name":"Historia Medieval","url":"https://www.academia.edu/Documents/in/Historia_Medieval?f_ri=9538"},{"id":439769,"name":"History of Consumer Culture","url":"https://www.academia.edu/Documents/in/History_of_Consumer_Culture?f_ri=9538"},{"id":512390,"name":"História medieval","url":"https://www.academia.edu/Documents/in/Hist%C3%B3ria_medieval?f_ri=9538"},{"id":638520,"name":"Fashion","url":"https://www.academia.edu/Documents/in/Fashion?f_ri=9538"},{"id":733915,"name":"Historia De La Corona De Aragón","url":"https://www.academia.edu/Documents/in/Historia_De_La_Corona_De_Arag%C3%B3n?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_38893668" data-work_id="38893668" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/38893668/N%C3%96ROPAZARLAMA_DAVRANI%C5%9ESAL_DENEYLERLE_REKLAMIN_T%C3%9CKET%C4%B0C%C4%B0_%C3%9CZER%C4%B0NDEK%C4%B0_ETK%C4%B0S%C4%B0">NÖROPAZARLAMA DAVRANIŞSAL DENEYLERLE REKLAMIN TÜKETİCİ ÜZERİNDEKİ ETKİSİ</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Consumers transferring from agriculture society to industrial society, changing life standards and rich product options have necessitated radical changes in the concept of marketing beyond traditional perspective by breaking the routine.... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_38893668" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Consumers transferring from agriculture society to industrial society, changing life standards and rich product options have necessitated radical changes in the concept of marketing beyond traditional perspective by breaking the routine.  In this regard, business establishments desire to have fewer mistakes in defining human wishes and needs; in other words they intend to gain strategic competitive advantage upon their rivals through a conceptual point of view. It is a fact that such a success as having the mentioned specialities and standing on foot among the giant rivals by doubling the corporate value in long term cannot be an example of a success gained through traditional methods in a market where innovative changes can occur anytime. Hence, experts taking place in a market where no isolation of change exists have to take subconscious elements into consideration lying under body&mind correlation if they are willing to learn what consumers think of, the dynamics they care when they make decisions and the secrets of their decisions. Neuromarketing, which has futuristic qualifications by using various measuring techniques in terms of scientific data and statistical calculations away from utopia, which is also a field of study creating foresights in this direction besides being a field of study with high reality  and a window opening into human brain , and a marriage of marketing and science,  is trying to solve the riddle by mixing marketing researches with science in accordance with the  reasons mentioned above. The problem that individuals, with their complexity, behave under the effect of both their logic and emotions and this can cause them to become distanced to reality is the focus of neuromarketing and in this study neuromarketing is compared to traditional marketing and covered in details; in the empiric part advertisements preparing the potential customers for the seller visits and the effects of messages hidden in them on consumers are investigated through neuromarketing  point of view. With the practice, it is aimed to increase the effect level and added value of the topic that is covered in multiple dimensions.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/38893668" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="cafbb0499a363ba94828aac6f07f8f3a" rel="nofollow" data-download="{"attachment_id":58991943,"asset_id":38893668,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/58991943/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="3451520" href="https://independent.academia.edu/askoyluoglu">selcuk koyluoglu</a><script data-card-contents-for-user="3451520" type="text/json">{"id":3451520,"first_name":"selcuk","last_name":"koyluoglu","domain_name":"independent","page_name":"askoyluoglu","display_name":"selcuk koyluoglu","profile_url":"https://independent.academia.edu/askoyluoglu?f_ri=9538","photo":"https://0.academia-photos.com/3451520/9229204/10289835/s65_selcuk.koyluoglu.png"}</script></span></span></li><li class="js-paper-rank-work_38893668 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="38893668"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 38893668, container: ".js-paper-rank-work_38893668", }); 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$(".js-view-count[data-work-id=38893668]").text(description); $(".js-view-count-work_38893668").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_38893668").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="38893668"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">3</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="39" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="50399" href="https://www.academia.edu/Documents/in/Neuromarketing">Neuromarketing</a><script data-card-contents-for-ri="50399" type="text/json">{"id":50399,"name":"Neuromarketing","url":"https://www.academia.edu/Documents/in/Neuromarketing?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=38893668]'), work: {"id":38893668,"title":"NÖROPAZARLAMA DAVRANIŞSAL DENEYLERLE REKLAMIN TÜKETİCİ ÜZERİNDEKİ ETKİSİ","created_at":"2019-04-22T08:59:36.021-07:00","url":"https://www.academia.edu/38893668/N%C3%96ROPAZARLAMA_DAVRANI%C5%9ESAL_DENEYLERLE_REKLAMIN_T%C3%9CKET%C4%B0C%C4%B0_%C3%9CZER%C4%B0NDEK%C4%B0_ETK%C4%B0S%C4%B0?f_ri=9538","dom_id":"work_38893668","summary":"Consumers transferring from agriculture society to industrial society, changing life standards and rich product options have necessitated radical changes in the concept of marketing beyond traditional perspective by breaking the routine. In this regard, business establishments desire to have fewer mistakes in defining human wishes and needs; in other words they intend to gain strategic competitive advantage upon their rivals through a conceptual point of view. It is a fact that such a success as having the mentioned specialities and standing on foot among the giant rivals by doubling the corporate value in long term cannot be an example of a success gained through traditional methods in a market where innovative changes can occur anytime. Hence, experts taking place in a market where no isolation of change exists have to take subconscious elements into consideration lying under body\u0026mind correlation if they are willing to learn what consumers think of, the dynamics they care when they make decisions and the secrets of their decisions. Neuromarketing, which has futuristic qualifications by using various measuring techniques in terms of scientific data and statistical calculations away from utopia, which is also a field of study creating foresights in this direction besides being a field of study with high reality and a window opening into human brain , and a marriage of marketing and science, is trying to solve the riddle by mixing marketing researches with science in accordance with the reasons mentioned above. The problem that individuals, with their complexity, behave under the effect of both their logic and emotions and this can cause them to become distanced to reality is the focus of neuromarketing and in this study neuromarketing is compared to traditional marketing and covered in details; in the empiric part advertisements preparing the potential customers for the seller visits and the effects of messages hidden in them on consumers are investigated through neuromarketing point of view. With the practice, it is aimed to increase the effect level and added value of the topic that is covered in multiple dimensions. ","downloadable_attachments":[{"id":58991943,"asset_id":38893668,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":3451520,"first_name":"selcuk","last_name":"koyluoglu","domain_name":"independent","page_name":"askoyluoglu","display_name":"selcuk koyluoglu","profile_url":"https://independent.academia.edu/askoyluoglu?f_ri=9538","photo":"https://0.academia-photos.com/3451520/9229204/10289835/s65_selcuk.koyluoglu.png"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":50399,"name":"Neuromarketing","url":"https://www.academia.edu/Documents/in/Neuromarketing?f_ri=9538","nofollow":false}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_5502341" data-work_id="5502341" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/5502341/Developing_Marketing_Strategies_for_Organic_Products_Employed_by_Small_and_Medium_Retailers_in_Bangkok">Developing Marketing Strategies for Organic Products Employed by Small and Medium Retailers in Bangkok</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/5502341" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a 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});</script></span><script>$(function() { $(".js-view-count-work_5502341").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="5502341"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">6</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="20104" href="https://www.academia.edu/Documents/in/Green_Consumer_Behavior">Green Consumer Behavior</a>, <script data-card-contents-for-ri="20104" type="text/json">{"id":20104,"name":"Green Consumer Behavior","url":"https://www.academia.edu/Documents/in/Green_Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="26393" href="https://www.academia.edu/Documents/in/SMES_IN_DEVELOPING_COUNTRIES">SMES IN DEVELOPING COUNTRIES</a>, <script data-card-contents-for-ri="26393" type="text/json">{"id":26393,"name":"SMES IN DEVELOPING COUNTRIES","url":"https://www.academia.edu/Documents/in/SMES_IN_DEVELOPING_COUNTRIES?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="75030" href="https://www.academia.edu/Documents/in/Marketing_Strategies">Marketing Strategies</a><script data-card-contents-for-ri="75030" type="text/json">{"id":75030,"name":"Marketing Strategies","url":"https://www.academia.edu/Documents/in/Marketing_Strategies?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=5502341]'), work: {"id":5502341,"title":"Developing Marketing Strategies for Organic Products Employed by Small and Medium Retailers in Bangkok","created_at":"2013-12-22T05:35:06.864-08:00","url":"https://www.academia.edu/5502341/Developing_Marketing_Strategies_for_Organic_Products_Employed_by_Small_and_Medium_Retailers_in_Bangkok?f_ri=9538","dom_id":"work_5502341","summary":null,"downloadable_attachments":[{"id":32608041,"asset_id":5502341,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":3128629,"first_name":"Chusin","last_name":"Mat","domain_name":"htw-berlin","page_name":"ChusinMat","display_name":"Chusin Mat","profile_url":"https://htw-berlin.academia.edu/ChusinMat?f_ri=9538","photo":"https://0.academia-photos.com/3128629/2765134/3223133/s65_chusin.mat.jpg"}],"research_interests":[{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":20104,"name":"Green Consumer Behavior","url":"https://www.academia.edu/Documents/in/Green_Consumer_Behavior?f_ri=9538","nofollow":false},{"id":26393,"name":"SMES IN DEVELOPING COUNTRIES","url":"https://www.academia.edu/Documents/in/SMES_IN_DEVELOPING_COUNTRIES?f_ri=9538","nofollow":false},{"id":75030,"name":"Marketing Strategies","url":"https://www.academia.edu/Documents/in/Marketing_Strategies?f_ri=9538","nofollow":false},{"id":187534,"name":"SWOT analysis","url":"https://www.academia.edu/Documents/in/SWOT_analysis?f_ri=9538"},{"id":261888,"name":"Marketing Mix","url":"https://www.academia.edu/Documents/in/Marketing_Mix?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_49089756 coauthored" data-work_id="49089756" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/49089756/A_RELEV%C3%82NCIA_DA_ATUA%C3%87%C3%83O_ESTATAL_NO_COMBATE_%C3%80S_PR%C3%81TICAS_EMPRESARIAIS_DE_GREENWASHING_E_BLUEWASHING_NAS_RELA%C3%87%C3%95ES_DE_CONSUMONO_COMBATE_AO_BLUEWASHING_E_GREEWASHING_NAS_RELACOES_DE_CONSUMO">A RELEVÂNCIA DA ATUAÇÃO ESTATAL NO COMBATE ÀS PRÁTICAS EMPRESARIAIS DE GREENWASHING E BLUEWASHING NAS RELAÇÕES DE CONSUMONO COMBATE AO BLUEWASHING E GREEWASHING NAS RELACOES DE CONSUMO</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">O artigo tem por objetivo demonstrar que o consumismo na sociedade contemporânea, embora tenha sofrido influência da ética e dos valores morais consolidados na responsabilidade social empresarial, permanece com práticas... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_49089756" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">O  artigo  tem  por  objetivo  demonstrar  que  o  consumismo  na  sociedade contemporânea, embora tenha sofrido influência da ética e dos valores morais consolidados na responsabilidade social empresarial, permanece  com  práticas  extremamente  nocivas  ao  consumidor.  Nesse  contexto,  são  apresentadas  as  técnicas  publicitárias greenwashing  e  bluewashing, as quais utilizam anúncios para demonstrar que a empresa, além  de  vender  produtos  e  serviços,  supostamente  também  detém comprometimento  social  com  causas  ambientais  e  sociais.  Na  prática,  percebe-se que diversas operações empresariais não condizem com esta realidade, pelo contrário, encobrem práticas abusivas. Logo, a veiculação de publicidade enganosa deve ser coibida pelo Estado. Metodologicamente, a pesquisa é exploratória e de abordagem qualitativa, tendo o levantamento bibliográfico  e  documental  como  procedimentos  adotados.  Uma  das principais conclusões apresentadas é que, apesar de existirem normas protetivas  dos  direitos  humanos,  estas  se  mostram  insuficientes  para sancionar as empresas violadoras de direitos humanos por meio do falso marketing social.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/49089756" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="db5b4b0214f02585fa20cfc2808024a6" rel="nofollow" data-download="{"attachment_id":67485160,"asset_id":49089756,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/67485160/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="71423501" href="https://ufpa.academia.edu/DennisVerbicaro">Dennis Verbicaro</a><script data-card-contents-for-user="71423501" type="text/json">{"id":71423501,"first_name":"Dennis","last_name":"Verbicaro","domain_name":"ufpa","page_name":"DennisVerbicaro","display_name":"Dennis Verbicaro","profile_url":"https://ufpa.academia.edu/DennisVerbicaro?f_ri=9538","photo":"https://0.academia-photos.com/71423501/18360049/138930932/s65_dennis.verbicaro.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-49089756">+1</span><div class="hidden js-additional-users-49089756"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://cesupa.academia.edu/LuizaSilva">Luiza Tuma</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-49089756'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-49089756').html(); } } new HoverPopover(popoverSettings); })();</script></li><li class="js-paper-rank-work_49089756 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="49089756"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 49089756, container: ".js-paper-rank-work_49089756", }); });</script></li><li class="js-percentile-work_49089756 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 49089756; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_49089756"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_49089756 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="49089756"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 49089756; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=49089756]").text(description); $(".js-view-count-work_49089756").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_49089756").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="49089756"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">7</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="24536" href="https://www.academia.edu/Documents/in/Consumer_Research">Consumer Research</a>, <script data-card-contents-for-ri="24536" type="text/json">{"id":24536,"name":"Consumer Research","url":"https://www.academia.edu/Documents/in/Consumer_Research?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="30011" href="https://www.academia.edu/Documents/in/Consumer_Protection_Law_">Consumer Protection (Law)</a>, <script data-card-contents-for-ri="30011" type="text/json">{"id":30011,"name":"Consumer Protection (Law)","url":"https://www.academia.edu/Documents/in/Consumer_Protection_Law_?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="50278" href="https://www.academia.edu/Documents/in/Consumer_Law">Consumer Law</a><script data-card-contents-for-ri="50278" type="text/json">{"id":50278,"name":"Consumer Law","url":"https://www.academia.edu/Documents/in/Consumer_Law?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=49089756]'), work: {"id":49089756,"title":"A RELEVÂNCIA DA ATUAÇÃO ESTATAL NO COMBATE ÀS PRÁTICAS EMPRESARIAIS DE GREENWASHING E BLUEWASHING NAS RELAÇÕES DE CONSUMONO COMBATE AO BLUEWASHING E GREEWASHING NAS RELACOES DE CONSUMO","created_at":"2021-06-01T11:56:08.126-07:00","url":"https://www.academia.edu/49089756/A_RELEV%C3%82NCIA_DA_ATUA%C3%87%C3%83O_ESTATAL_NO_COMBATE_%C3%80S_PR%C3%81TICAS_EMPRESARIAIS_DE_GREENWASHING_E_BLUEWASHING_NAS_RELA%C3%87%C3%95ES_DE_CONSUMONO_COMBATE_AO_BLUEWASHING_E_GREEWASHING_NAS_RELACOES_DE_CONSUMO?f_ri=9538","dom_id":"work_49089756","summary":"O artigo tem por objetivo demonstrar que o consumismo na sociedade contemporânea, embora tenha sofrido influência da ética e dos valores morais consolidados na responsabilidade social empresarial, permanece com práticas extremamente nocivas ao consumidor. Nesse contexto, são apresentadas as técnicas publicitárias greenwashing e bluewashing, as quais utilizam anúncios para demonstrar que a empresa, além de vender produtos e serviços, supostamente também detém comprometimento social com causas ambientais e sociais. Na prática, percebe-se que diversas operações empresariais não condizem com esta realidade, pelo contrário, encobrem práticas abusivas. Logo, a veiculação de publicidade enganosa deve ser coibida pelo Estado. Metodologicamente, a pesquisa é exploratória e de abordagem qualitativa, tendo o levantamento bibliográfico e documental como procedimentos adotados. Uma das principais conclusões apresentadas é que, apesar de existirem normas protetivas dos direitos humanos, estas se mostram insuficientes para sancionar as empresas violadoras de direitos humanos por meio do falso marketing social.","downloadable_attachments":[{"id":67485160,"asset_id":49089756,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":71423501,"first_name":"Dennis","last_name":"Verbicaro","domain_name":"ufpa","page_name":"DennisVerbicaro","display_name":"Dennis Verbicaro","profile_url":"https://ufpa.academia.edu/DennisVerbicaro?f_ri=9538","photo":"https://0.academia-photos.com/71423501/18360049/138930932/s65_dennis.verbicaro.jpg"},{"id":117096610,"first_name":"Luiza","last_name":"Tuma","domain_name":"cesupa","page_name":"LuizaSilva","display_name":"Luiza Tuma","profile_url":"https://cesupa.academia.edu/LuizaSilva?f_ri=9538","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":24536,"name":"Consumer Research","url":"https://www.academia.edu/Documents/in/Consumer_Research?f_ri=9538","nofollow":false},{"id":30011,"name":"Consumer Protection (Law)","url":"https://www.academia.edu/Documents/in/Consumer_Protection_Law_?f_ri=9538","nofollow":false},{"id":50278,"name":"Consumer Law","url":"https://www.academia.edu/Documents/in/Consumer_Law?f_ri=9538","nofollow":false},{"id":58566,"name":"Direito Administrativo","url":"https://www.academia.edu/Documents/in/Direito_Administrativo?f_ri=9538"},{"id":106568,"name":"Direito Do Consumidor","url":"https://www.academia.edu/Documents/in/Direito_Do_Consumidor?f_ri=9538"},{"id":1122591,"name":"Consumer Behaviour","url":"https://www.academia.edu/Documents/in/Consumer_Behaviour?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_1934658" data-work_id="1934658" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/1934658/J_Doomen_Salvaging_Law_and_Economics">J. Doomen, Salvaging Law and Economics</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Some of Law and Economics’ basic claims have come to be criticized as a result of empirical findings that question their viability. Particularly, the premise that agents consistently act rationally and with their self-interest in mind... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_1934658" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Some of Law and Economics’ basic claims have come to be criticized as a result of empirical findings that question their viability. Particularly, the premise that agents consistently act rationally and with their self-interest in mind seems problematic. What the consequences of the criticism mean for Law and Economics’ tenability depends largely on the questions whether (1) some elements are unassailable to the alternative’s objections and (2) the alternative is a systematic whole. It is argued that Law and Economics may be salvaged, if it is minimized and its ambitions are tempered. This means focusing on the stable, a priori, elements inherent to it.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/1934658" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="1932cf171e051d843380a1a9ea503ecc" rel="nofollow" data-download="{"attachment_id":30965655,"asset_id":1934658,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/30965655/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="2261419" href="https://independent.academia.edu/JasperDoomen">Jasper Doomen</a><script data-card-contents-for-user="2261419" type="text/json">{"id":2261419,"first_name":"Jasper","last_name":"Doomen","domain_name":"independent","page_name":"JasperDoomen","display_name":"Jasper Doomen","profile_url":"https://independent.academia.edu/JasperDoomen?f_ri=9538","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_1934658 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="1934658"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 1934658, container: ".js-paper-rank-work_1934658", }); 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js-work-card work_49231958" data-work_id="49231958" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/49231958/AS_REPERCUSS%C3%95ES_DO_ESTADO_NEOLIBERAL_BRASILEIRO_SOBRE_CONSUMIDORES_E_TRABALHADORES_NO_CONTEXTO_DA_PANDEMIA_DA_COVID_19">AS REPERCUSSÕES DO ESTADO NEOLIBERAL BRASILEIRO SOBRE CONSUMIDORES E TRABALHADORES NO CONTEXTO DA PANDEMIA DA COVID-19</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">O presente artigo possui o objetivo de analisar alguns dos graves efeitos da pandemia da Covid-19 nas relações consumeristas e laborais inseridas na estrutura estatal brasileira, que, atualmente, é assumidamente neoliberal, e que, em... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_49231958" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">O presente artigo possui o objetivo de analisar alguns dos graves efeitos da pandemia da Covid-19 nas relações consumeristas e laborais inseridas na estrutura estatal brasileira, que, atualmente, é assumidamente neoliberal, e que, em diversos aspectos, deixou os cidadãos desassistidos, senão mediante ampla pressão social. Há uma nova realidade em curso imposta pela pandemia, com novas tendências já se concretizando e se projetando para o futuro, a exemplo de um maior consumo pelas plataformas de consumo compartilhado, bem como a ampliação do trabalho remoto. Neste particular, cumpre ressaltar a importância da efetiva proteção da parte mais vulnerável das relações econômicas e produtivas, mormente os consumidores e trabalhadores. Como pergunta central do problema de pesquisa, questiona-se se é possível reconfigurar a realidade social, para melhor, dentro de um Estado Neoliberal, que possui um projeto que dificilmente coincide com os interesses dos cidadãos – vulneráveis se comparados ao mercado. O método da pesquisa foi o hipotético-dedutivo e a metodologia de pesquisa a qualitativa, de viés exploratório e transdisciplinar, suscitando-se as categorias do Direito do Consumidor, do Direito do Trabalho e no âmbito da Ciência Política que definem a atuação de um Estado Neoliberal. Também foram utilizados dados recentes sobre os impactos da pandemia em diversos setores. Conclui-se que não será possível alcançar uma nova realidade social senão por meio de uma reconfiguração da atuação estatal, buscando-se a compatibilização dos interesses dos cidadãos com as práticas econômicas, com vistas a uma sociedade mais solidária, inclusiva e preocupada com o meio ambiente.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/49231958" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="474051786a739b6c2521d04a73043ef0" rel="nofollow" data-download="{"attachment_id":67615946,"asset_id":49231958,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/67615946/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="71423501" href="https://ufpa.academia.edu/DennisVerbicaro">Dennis Verbicaro</a><script data-card-contents-for-user="71423501" type="text/json">{"id":71423501,"first_name":"Dennis","last_name":"Verbicaro","domain_name":"ufpa","page_name":"DennisVerbicaro","display_name":"Dennis Verbicaro","profile_url":"https://ufpa.academia.edu/DennisVerbicaro?f_ri=9538","photo":"https://0.academia-photos.com/71423501/18360049/138930932/s65_dennis.verbicaro.jpg"}</script></span></span></li><li class="js-paper-rank-work_49231958 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="49231958"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 49231958, container: ".js-paper-rank-work_49231958", }); });</script></li><li class="js-percentile-work_49231958 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 49231958; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_49231958"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_49231958 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="49231958"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 49231958; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=49231958]").text(description); $(".js-view-count-work_49231958").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_49231958").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="49231958"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">5</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="30011" href="https://www.academia.edu/Documents/in/Consumer_Protection_Law_">Consumer Protection (Law)</a>, <script data-card-contents-for-ri="30011" type="text/json">{"id":30011,"name":"Consumer Protection (Law)","url":"https://www.academia.edu/Documents/in/Consumer_Protection_Law_?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="39817" href="https://www.academia.edu/Documents/in/International_Labour_Law">International Labour Law</a>, <script data-card-contents-for-ri="39817" type="text/json">{"id":39817,"name":"International Labour Law","url":"https://www.academia.edu/Documents/in/International_Labour_Law?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="106568" href="https://www.academia.edu/Documents/in/Direito_Do_Consumidor">Direito Do Consumidor</a><script data-card-contents-for-ri="106568" type="text/json">{"id":106568,"name":"Direito Do Consumidor","url":"https://www.academia.edu/Documents/in/Direito_Do_Consumidor?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=49231958]'), work: {"id":49231958,"title":"AS REPERCUSSÕES DO ESTADO NEOLIBERAL BRASILEIRO SOBRE CONSUMIDORES E TRABALHADORES NO CONTEXTO DA PANDEMIA DA COVID-19","created_at":"2021-06-13T11:42:39.685-07:00","url":"https://www.academia.edu/49231958/AS_REPERCUSS%C3%95ES_DO_ESTADO_NEOLIBERAL_BRASILEIRO_SOBRE_CONSUMIDORES_E_TRABALHADORES_NO_CONTEXTO_DA_PANDEMIA_DA_COVID_19?f_ri=9538","dom_id":"work_49231958","summary":"O presente artigo possui o objetivo de analisar alguns dos graves efeitos da pandemia da Covid-19 nas relações consumeristas e laborais inseridas na estrutura estatal brasileira, que, atualmente, é assumidamente neoliberal, e que, em diversos aspectos, deixou os cidadãos desassistidos, senão mediante ampla pressão social. Há uma nova realidade em curso imposta pela pandemia, com novas tendências já se concretizando e se projetando para o futuro, a exemplo de um maior consumo pelas plataformas de consumo compartilhado, bem como a ampliação do trabalho remoto. Neste particular, cumpre ressaltar a importância da efetiva proteção da parte mais vulnerável das relações econômicas e produtivas, mormente os consumidores e trabalhadores. Como pergunta central do problema de pesquisa, questiona-se se é possível reconfigurar a realidade social, para melhor, dentro de um Estado Neoliberal, que possui um projeto que dificilmente coincide com os interesses dos cidadãos – vulneráveis se comparados ao mercado. O método da pesquisa foi o hipotético-dedutivo e a metodologia de pesquisa a qualitativa, de viés exploratório e transdisciplinar, suscitando-se as categorias do Direito do Consumidor, do Direito do Trabalho e no âmbito da Ciência Política que definem a atuação de um Estado Neoliberal. Também foram utilizados dados recentes sobre os impactos da pandemia em diversos setores. Conclui-se que não será possível alcançar uma nova realidade social senão por meio de uma reconfiguração da atuação estatal, buscando-se a compatibilização dos interesses dos cidadãos com as práticas econômicas, com vistas a uma sociedade mais solidária, inclusiva e preocupada com o meio ambiente.","downloadable_attachments":[{"id":67615946,"asset_id":49231958,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":71423501,"first_name":"Dennis","last_name":"Verbicaro","domain_name":"ufpa","page_name":"DennisVerbicaro","display_name":"Dennis Verbicaro","profile_url":"https://ufpa.academia.edu/DennisVerbicaro?f_ri=9538","photo":"https://0.academia-photos.com/71423501/18360049/138930932/s65_dennis.verbicaro.jpg"}],"research_interests":[{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":30011,"name":"Consumer Protection (Law)","url":"https://www.academia.edu/Documents/in/Consumer_Protection_Law_?f_ri=9538","nofollow":false},{"id":39817,"name":"International Labour Law","url":"https://www.academia.edu/Documents/in/International_Labour_Law?f_ri=9538","nofollow":false},{"id":106568,"name":"Direito Do Consumidor","url":"https://www.academia.edu/Documents/in/Direito_Do_Consumidor?f_ri=9538","nofollow":false},{"id":113187,"name":"Direito do Trabalho","url":"https://www.academia.edu/Documents/in/Direito_do_Trabalho?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_82093110 coauthored" data-work_id="82093110" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/82093110/Green_finance_the_neglected_consumer_demand">Green finance: the neglected consumer demand</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Household demand for green financial products is rarely investigated in the literature, except for ESG investments. This paper investigates the demand for a broader spectrum of finance (capital and banking markets together). The approach... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_82093110" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Household demand for green financial products is rarely investigated in the literature, except for ESG investments. This paper investigates the demand for a broader spectrum of finance (capital and banking markets together). The approach comes from data science in order to manage survey data's high dimensionality. Four consumer groups are formed regarding green demand based on clustering. A positive relationship between green and financial knowledge and financial and personal green attitude is observable. Individuals with a more robust attitude toward sustainability in their daily life consumer decisions also have a stronger attitude toward green finance. However, a positive attitude is not enough to choose a ‘green’ product. The research empirically supports that subsidy policy and promoting financial and ecoliteracy together would strengthen the demand for green financial products.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/82093110" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="22132410" href="https://wwwindex.academia.edu/Andr%C3%A1sP%C3%B3ra">András Póra</a><script data-card-contents-for-user="22132410" type="text/json">{"id":22132410,"first_name":"András","last_name":"Póra","domain_name":"wwwindex","page_name":"AndrásPóra","display_name":"András Póra","profile_url":"https://wwwindex.academia.edu/Andr%C3%A1sP%C3%B3ra?f_ri=9538","photo":"https://0.academia-photos.com/22132410/9851008/50496383/s65_andr_s.p_ra.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-82093110">+1</span><div class="hidden js-additional-users-82093110"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://independent.academia.edu/Andr%C3%A1sBethlendi">András Bethlendi</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-82093110'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-82093110').html(); 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container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_82093110 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="82093110"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 82093110; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=82093110]").text(description); $(".js-view-count-work_82093110").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_82093110").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="82093110"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">8</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="4993" href="https://www.academia.edu/Documents/in/Environmental_literacy">Environmental literacy</a>, <script data-card-contents-for-ri="4993" type="text/json">{"id":4993,"name":"Environmental literacy","url":"https://www.academia.edu/Documents/in/Environmental_literacy?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="7461" href="https://www.academia.edu/Documents/in/Financial_Literacy">Financial Literacy</a>, <script data-card-contents-for-ri="7461" type="text/json">{"id":7461,"name":"Financial Literacy","url":"https://www.academia.edu/Documents/in/Financial_Literacy?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="18845" href="https://www.academia.edu/Documents/in/Environmental_Sustainability">Environmental Sustainability</a><script data-card-contents-for-ri="18845" type="text/json">{"id":18845,"name":"Environmental Sustainability","url":"https://www.academia.edu/Documents/in/Environmental_Sustainability?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=82093110]'), work: {"id":82093110,"title":"Green finance: the neglected consumer demand","created_at":"2022-06-23T02:15:48.166-07:00","url":"https://www.academia.edu/82093110/Green_finance_the_neglected_consumer_demand?f_ri=9538","dom_id":"work_82093110","summary":"Household demand for green financial products is rarely investigated in the literature, except for ESG investments. This paper investigates the demand for a broader spectrum of finance (capital and banking markets together). The approach comes from data science in order to manage survey data's high dimensionality. Four consumer groups are formed regarding green demand based on clustering. A positive relationship between green and financial knowledge and financial and personal green attitude is observable. Individuals with a more robust attitude toward sustainability in their daily life consumer decisions also have a stronger attitude toward green finance. However, a positive attitude is not enough to choose a ‘green’ product. The research empirically supports that subsidy policy and promoting financial and ecoliteracy together would strengthen the demand for green financial products.","downloadable_attachments":[],"ordered_authors":[{"id":22132410,"first_name":"András","last_name":"Póra","domain_name":"wwwindex","page_name":"AndrásPóra","display_name":"András Póra","profile_url":"https://wwwindex.academia.edu/Andr%C3%A1sP%C3%B3ra?f_ri=9538","photo":"https://0.academia-photos.com/22132410/9851008/50496383/s65_andr_s.p_ra.jpg"},{"id":228082597,"first_name":"András","last_name":"Bethlendi","domain_name":"independent","page_name":"AndrásBethlendi","display_name":"András Bethlendi","profile_url":"https://independent.academia.edu/Andr%C3%A1sBethlendi?f_ri=9538","photo":"https://0.academia-photos.com/228082597/84916423/73556399/s65_andr_s.bethlendi.png"}],"research_interests":[{"id":4993,"name":"Environmental literacy","url":"https://www.academia.edu/Documents/in/Environmental_literacy?f_ri=9538","nofollow":false},{"id":7461,"name":"Financial Literacy","url":"https://www.academia.edu/Documents/in/Financial_Literacy?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":18845,"name":"Environmental Sustainability","url":"https://www.academia.edu/Documents/in/Environmental_Sustainability?f_ri=9538","nofollow":false},{"id":69952,"name":"Green Finance","url":"https://www.academia.edu/Documents/in/Green_Finance?f_ri=9538"},{"id":1184592,"name":"Attitude Toward Green Products","url":"https://www.academia.edu/Documents/in/Attitude_Toward_Green_Products?f_ri=9538"},{"id":2529060,"name":"financial attitudes and preferences","url":"https://www.academia.edu/Documents/in/financial_attitudes_and_preferences?f_ri=9538"},{"id":3215008,"name":"Green behaviour and attitude","url":"https://www.academia.edu/Documents/in/Green_behaviour_and_attitude?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_77542570" data-work_id="77542570" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/77542570/Cross_cultural_acceptance_of_a_traditional_yoghurt_like_product_made_from_fermented_cereal">Cross-cultural acceptance of a traditional yoghurt-like product made from fermented cereal</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/77542570" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="ccd23ac48c46d1d2200170fd9d1efbec" rel="nofollow" data-download="{"attachment_id":84934876,"asset_id":77542570,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/84934876/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="35338906" href="https://leabenin-fsauac.academia.edu/VAnihouvi">V. 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Anihouvi","profile_url":"https://leabenin-fsauac.academia.edu/VAnihouvi?f_ri=9538","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":48,"name":"Engineering","url":"https://www.academia.edu/Documents/in/Engineering?f_ri=9538","nofollow":false},{"id":261,"name":"Geography","url":"https://www.academia.edu/Documents/in/Geography?f_ri=9538","nofollow":false},{"id":1040,"name":"Food Science","url":"https://www.academia.edu/Documents/in/Food_Science?f_ri=9538","nofollow":false},{"id":5069,"name":"Principal Component Analysis","url":"https://www.academia.edu/Documents/in/Principal_Component_Analysis?f_ri=9538","nofollow":false},{"id":9478,"name":"Diet","url":"https://www.academia.edu/Documents/in/Diet?f_ri=9538"},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538"},{"id":26327,"name":"Medicine","url":"https://www.academia.edu/Documents/in/Medicine?f_ri=9538"},{"id":79873,"name":"Benin","url":"https://www.academia.edu/Documents/in/Benin?f_ri=9538"},{"id":82660,"name":"Sensation","url":"https://www.academia.edu/Documents/in/Sensation?f_ri=9538"},{"id":87394,"name":"Sorghum","url":"https://www.academia.edu/Documents/in/Sorghum?f_ri=9538"},{"id":131237,"name":"Cluster Analysis","url":"https://www.academia.edu/Documents/in/Cluster_Analysis?f_ri=9538"},{"id":269129,"name":"Fermentation","url":"https://www.academia.edu/Documents/in/Fermentation?f_ri=9538"},{"id":302971,"name":"Beverages","url":"https://www.academia.edu/Documents/in/Beverages?f_ri=9538"},{"id":357416,"name":"Odors","url":"https://www.academia.edu/Documents/in/Odors?f_ri=9538"},{"id":545721,"name":"Fast Foods","url":"https://www.academia.edu/Documents/in/Fast_Foods?f_ri=9538"},{"id":546430,"name":"Food Preferences","url":"https://www.academia.edu/Documents/in/Food_Preferences?f_ri=9538"},{"id":561981,"name":"European Continental Ancestry Group","url":"https://www.academia.edu/Documents/in/European_Continental_Ancestry_Group?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_72309826" data-work_id="72309826" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/72309826/Adoption_of_new_technologies_in_developing_countries_The_case_of_autonomous_car_between_Vietnam_and_Colombia">Adoption of new technologies in developing countries: The case of autonomous car between Vietnam and Colombia</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/72309826" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="121248" href="https://javerianacali.academia.edu/JairoSalasParamo">Jairo Salas Páramo</a><script data-card-contents-for-user="121248" type="text/json">{"id":121248,"first_name":"Jairo","last_name":"Salas Páramo","domain_name":"javerianacali","page_name":"JairoSalasParamo","display_name":"Jairo Salas 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href="https://www.academia.edu/Documents/in/Technology">Technology</a>, <script data-card-contents-for-ri="923" type="text/json">{"id":923,"name":"Technology","url":"https://www.academia.edu/Documents/in/Technology?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a><script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=72309826]'), work: {"id":72309826,"title":"Adoption of new technologies in developing countries: The case of autonomous car between Vietnam and 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Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":12857,"name":"Technology and Society","url":"https://www.academia.edu/Documents/in/Technology_and_Society?f_ri=9538"},{"id":118583,"name":"Technology Adoption","url":"https://www.academia.edu/Documents/in/Technology_Adoption?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_60034092" data-work_id="60034092" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/60034092/Perkembangan_Mobile_Commerce_di_Asia_Tenggara_Meningkatkan_Retensi_dan_Engagement_Konsumen">Perkembangan Mobile Commerce di Asia Tenggara: Meningkatkan Retensi dan Engagement Konsumen</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">Literature Study based on Report by MoEngage (2019)</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/60034092" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="95a16eef8d316fa3f4814cdafaab07d7" rel="nofollow" data-download="{"attachment_id":73656990,"asset_id":60034092,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/73656990/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="185136062" href="https://kiosdaffa.academia.edu/lintangiswari">Brigitta Elizabeth Lintang Iswari</a><script data-card-contents-for-user="185136062" type="text/json">{"id":185136062,"first_name":"Brigitta Elizabeth","last_name":"Lintang Iswari","domain_name":"kiosdaffa","page_name":"lintangiswari","display_name":"Brigitta Elizabeth Lintang Iswari","profile_url":"https://kiosdaffa.academia.edu/lintangiswari?f_ri=9538","photo":"https://0.academia-photos.com/185136062/56035909/52593502/s65_brigitta_elizabeth_lintang_iswari_hadi.pranoto.jpg"}</script></span></span></li><li class="js-paper-rank-work_60034092 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="60034092"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 60034092, container: ".js-paper-rank-work_60034092", }); });</script></li><li class="js-percentile-work_60034092 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 60034092; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_60034092"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_60034092 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="60034092"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 60034092; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=60034092]").text(description); $(".js-view-count-work_60034092").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_60034092").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="60034092"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">3</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="221" href="https://www.academia.edu/Documents/in/Psychology">Psychology</a>, <script data-card-contents-for-ri="221" type="text/json">{"id":221,"name":"Psychology","url":"https://www.academia.edu/Documents/in/Psychology?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="2875" href="https://www.academia.edu/Documents/in/User_Experience_UX_">User Experience (UX)</a>, <script data-card-contents-for-ri="2875" type="text/json">{"id":2875,"name":"User Experience (UX)","url":"https://www.academia.edu/Documents/in/User_Experience_UX_?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a><script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=60034092]'), work: {"id":60034092,"title":"Perkembangan Mobile Commerce di Asia Tenggara: Meningkatkan Retensi dan Engagement Konsumen","created_at":"2021-10-26T05:21:51.167-07:00","url":"https://www.academia.edu/60034092/Perkembangan_Mobile_Commerce_di_Asia_Tenggara_Meningkatkan_Retensi_dan_Engagement_Konsumen?f_ri=9538","dom_id":"work_60034092","summary":"Literature Study based on Report by MoEngage (2019)","downloadable_attachments":[{"id":73656990,"asset_id":60034092,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":185136062,"first_name":"Brigitta Elizabeth","last_name":"Lintang Iswari","domain_name":"kiosdaffa","page_name":"lintangiswari","display_name":"Brigitta Elizabeth Lintang Iswari","profile_url":"https://kiosdaffa.academia.edu/lintangiswari?f_ri=9538","photo":"https://0.academia-photos.com/185136062/56035909/52593502/s65_brigitta_elizabeth_lintang_iswari_hadi.pranoto.jpg"}],"research_interests":[{"id":221,"name":"Psychology","url":"https://www.academia.edu/Documents/in/Psychology?f_ri=9538","nofollow":false},{"id":2875,"name":"User Experience (UX)","url":"https://www.academia.edu/Documents/in/User_Experience_UX_?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_51976320" data-work_id="51976320" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/51976320/Artificial_turf_surfaces_Perception_of_safety_sporting_feature_satisfaction_and_preference_of_football_users">Artificial turf surfaces: Perception of safety, sporting feature, satisfaction and preference of football users</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">The aim of this research is to understand the experience of the football sector on the use of artificial turf (satisfaction, safety, sporting feature, or the advantages and disadvantages). The study was conducted on a random selection of... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_51976320" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">The aim of this research is to understand the experience of the football sector on the use of artificial turf (satisfaction, safety, sporting feature, or the advantages and disadvantages). The study was conducted on a random selection of 627 male participants (404 amateur/semi-professional footballers, 101 coaches and 122 referees) that regularly train/compete on artificial turf in Spanish football leagues. The</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/51976320" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="9cf43dff7cab9e2795ecdfdda5d3c662" rel="nofollow" data-download="{"attachment_id":69455416,"asset_id":51976320,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/69455416/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="132191240" href="https://independent.academia.edu/JoseFelipe02">Jose Felipe 02</a><script data-card-contents-for-user="132191240" type="text/json">{"id":132191240,"first_name":"Jose Felipe","last_name":"02","domain_name":"independent","page_name":"JoseFelipe02","display_name":"Jose Felipe 02","profile_url":"https://independent.academia.edu/JoseFelipe02?f_ri=9538","photo":"https://0.academia-photos.com/132191240/64933953/53262636/s65_jose_felipe.02.jpeg"}</script></span></span></li><li class="js-paper-rank-work_51976320 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="51976320"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 51976320, container: ".js-paper-rank-work_51976320", }); });</script></li><li class="js-percentile-work_51976320 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 51976320; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_51976320"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_51976320 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="51976320"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 51976320; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=51976320]").text(description); $(".js-view-count-work_51976320").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_51976320").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="51976320"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">11</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="60" href="https://www.academia.edu/Documents/in/Mechanical_Engineering">Mechanical Engineering</a>, <script data-card-contents-for-ri="60" type="text/json">{"id":60,"name":"Mechanical Engineering","url":"https://www.academia.edu/Documents/in/Mechanical_Engineering?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="867" href="https://www.academia.edu/Documents/in/Perception">Perception</a>, <script data-card-contents-for-ri="867" type="text/json">{"id":867,"name":"Perception","url":"https://www.academia.edu/Documents/in/Perception?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="11382" href="https://www.academia.edu/Documents/in/Soccer">Soccer</a><script data-card-contents-for-ri="11382" type="text/json">{"id":11382,"name":"Soccer","url":"https://www.academia.edu/Documents/in/Soccer?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=51976320]'), work: {"id":51976320,"title":"Artificial turf surfaces: Perception of safety, sporting feature, satisfaction and preference of football users","created_at":"2021-09-12T06:18:59.292-07:00","url":"https://www.academia.edu/51976320/Artificial_turf_surfaces_Perception_of_safety_sporting_feature_satisfaction_and_preference_of_football_users?f_ri=9538","dom_id":"work_51976320","summary":"The aim of this research is to understand the experience of the football sector on the use of artificial turf (satisfaction, safety, sporting feature, or the advantages and disadvantages). The study was conducted on a random selection of 627 male participants (404 amateur/semi-professional footballers, 101 coaches and 122 referees) that regularly train/compete on artificial turf in Spanish football leagues. The","downloadable_attachments":[{"id":69455416,"asset_id":51976320,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":132191240,"first_name":"Jose Felipe","last_name":"02","domain_name":"independent","page_name":"JoseFelipe02","display_name":"Jose Felipe 02","profile_url":"https://independent.academia.edu/JoseFelipe02?f_ri=9538","photo":"https://0.academia-photos.com/132191240/64933953/53262636/s65_jose_felipe.02.jpeg"}],"research_interests":[{"id":60,"name":"Mechanical Engineering","url":"https://www.academia.edu/Documents/in/Mechanical_Engineering?f_ri=9538","nofollow":false},{"id":867,"name":"Perception","url":"https://www.academia.edu/Documents/in/Perception?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":11382,"name":"Soccer","url":"https://www.academia.edu/Documents/in/Soccer?f_ri=9538","nofollow":false},{"id":22506,"name":"Adolescent","url":"https://www.academia.edu/Documents/in/Adolescent?f_ri=9538"},{"id":40516,"name":"Spain","url":"https://www.academia.edu/Documents/in/Spain?f_ri=9538"},{"id":47347,"name":"Football","url":"https://www.academia.edu/Documents/in/Football?f_ri=9538"},{"id":130708,"name":"User satisfaction","url":"https://www.academia.edu/Documents/in/User_satisfaction?f_ri=9538"},{"id":133057,"name":"Young Adult","url":"https://www.academia.edu/Documents/in/Young_Adult?f_ri=9538"},{"id":679783,"name":"Boolean Satisfiability","url":"https://www.academia.edu/Documents/in/Boolean_Satisfiability?f_ri=9538"},{"id":691413,"name":"Athletic performance","url":"https://www.academia.edu/Documents/in/Athletic_performance?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_45255407" data-work_id="45255407" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/45255407/Brand_zealotry_What_is_it_and_who_are_the_zealots">Brand zealotry: What is it, and who are the zealots</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Brand zealotry was defined as a specialized form of opinion leadership. Brand zealots are consumers who frequently engage in brand-related opinion leadership, report high interest in identifying the best brands to buy, and regularly... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_45255407" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Brand zealotry was defined as a specialized form of opinion leadership. Brand zealots are consumers who frequently engage in brand-related opinion leadership, report high interest in identifying the best brands to buy, and regularly purchase the brand name products they favor. The concept was operationalized by means of an index of the propensity to engage in brand zealotry. Brand zealotry was found to be associated with the demographic factors such as younger and higher income consumers. Certain personality characteristics and media preferences pointed to the possibility that brand zealots are discerning consumers who rely on information provided in advertising and on the Internet.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/45255407" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="62b78db969a733fcfad255f1e76242e7" rel="nofollow" data-download="{"attachment_id":65822017,"asset_id":45255407,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/65822017/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="24547984" href="https://qatar-northwestern.academia.edu/GeorgeAnghelcev">George Anghelcev</a><script data-card-contents-for-user="24547984" type="text/json">{"id":24547984,"first_name":"George","last_name":"Anghelcev","domain_name":"qatar-northwestern","page_name":"GeorgeAnghelcev","display_name":"George Anghelcev","profile_url":"https://qatar-northwestern.academia.edu/GeorgeAnghelcev?f_ri=9538","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_45255407 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="45255407"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 45255407, container: ".js-paper-rank-work_45255407", }); 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$(".js-view-count[data-work-id=45255407]").text(description); $(".js-view-count-work_45255407").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_45255407").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="45255407"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">11</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="1300" href="https://www.academia.edu/Documents/in/Brand_Management">Brand Management</a>, <script data-card-contents-for-ri="1300" type="text/json">{"id":1300,"name":"Brand Management","url":"https://www.academia.edu/Documents/in/Brand_Management?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="3637" href="https://www.academia.edu/Documents/in/Advertising">Advertising</a>, <script data-card-contents-for-ri="3637" type="text/json">{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="6325" href="https://www.academia.edu/Documents/in/Consumerism">Consumerism</a>, <script data-card-contents-for-ri="6325" type="text/json">{"id":6325,"name":"Consumerism","url":"https://www.academia.edu/Documents/in/Consumerism?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a><script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=45255407]'), work: {"id":45255407,"title":"Brand zealotry: What is it, and who are the zealots","created_at":"2021-02-28T08:47:44.764-08:00","url":"https://www.academia.edu/45255407/Brand_zealotry_What_is_it_and_who_are_the_zealots?f_ri=9538","dom_id":"work_45255407","summary":"Brand zealotry was defined as a specialized form of opinion leadership. Brand zealots are consumers who frequently engage in brand-related opinion leadership, report high interest in identifying the best brands to buy, and regularly purchase the brand name products they favor. The concept was operationalized by means of an index of the propensity to engage in brand zealotry. Brand zealotry was found to be associated with the demographic factors such as younger and higher income consumers. Certain personality characteristics and media preferences pointed to the possibility that brand zealots are discerning consumers who rely on information provided in advertising and on the Internet.","downloadable_attachments":[{"id":65822017,"asset_id":45255407,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":24547984,"first_name":"George","last_name":"Anghelcev","domain_name":"qatar-northwestern","page_name":"GeorgeAnghelcev","display_name":"George Anghelcev","profile_url":"https://qatar-northwestern.academia.edu/GeorgeAnghelcev?f_ri=9538","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":1300,"name":"Brand Management","url":"https://www.academia.edu/Documents/in/Brand_Management?f_ri=9538","nofollow":false},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=9538","nofollow":false},{"id":6325,"name":"Consumerism","url":"https://www.academia.edu/Documents/in/Consumerism?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":17291,"name":"Brand equity","url":"https://www.academia.edu/Documents/in/Brand_equity?f_ri=9538"},{"id":23735,"name":"Branding","url":"https://www.academia.edu/Documents/in/Branding?f_ri=9538"},{"id":140689,"name":"Advocacy","url":"https://www.academia.edu/Documents/in/Advocacy?f_ri=9538"},{"id":226132,"name":"Opinion Leadership","url":"https://www.academia.edu/Documents/in/Opinion_Leadership?f_ri=9538"},{"id":1207210,"name":"Brand Advocacy","url":"https://www.academia.edu/Documents/in/Brand_Advocacy?f_ri=9538"},{"id":1320641,"name":"Opinion Leader","url":"https://www.academia.edu/Documents/in/Opinion_Leader?f_ri=9538"},{"id":1696902,"name":"Brand evangelism","url":"https://www.academia.edu/Documents/in/Brand_evangelism?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_40701758" data-work_id="40701758" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/40701758/Consumer_Attitudes_Toward_Food_Safety_of_Produce_in_Costa_Rica">Consumer Attitudes Toward Food Safety of Produce in Costa Rica</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">door survey was conducted in Costa Rica 3 identib consumer attitudes and concerns about the safety of fruits and vegetables available in the marketplace. m e sample (n = 98) was randomly selected from a panel of 255 households in urban... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_40701758" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">door survey was conducted in Costa Rica 3 identib consumer attitudes and concerns about the safety of fruits and vegetables available in the marketplace. m e sample (n = 98) was randomly selected from a panel of 255 households in urban and rural areas. More than half the respondents (54%) expressed confidence in the safety of the produce available in the marketplace, while a minority (11 %) reported avoiding the consumption of some produce due to food safety concerns. A majority of respondents (64% agreed that the only way farmers control pests today is by using pesticides and that these are used indiscriminately (57%). Yet, 53% of the sample agreed that growers today use many practices to protect the environment and provide safe food. Consumers (48%) perceived farmers to be concerned about the environment and safe food, and agree (43 %) that farmers carefully manage the use of chemicals and other techniques to produce clean, safe, fresh food. m e majority (65%) of respondents were aware of the training programs and technical assistance provided to farmers on the use of chemicals by the Ministry of Agriculture and Cattle (MAG). Information sources on which consumers rely are television (92 %), radio (73 %), and newspapers (63%). mese findings show that while many consumers are not completely confident in the chemical safety of produce, few have reduced produce consumption. Consumers are also concerned with the perceived indiscriminate use of pesticides by farmers. Since public confidence appears to be high for MAG, the government may want to use MAG and the mass media to provide consumer education programs on food safety that specifically address the use of pesticides by farmers.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/40701758" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="708a63b40be2e524bf02230b51cf9d7a" rel="nofollow" data-download="{"attachment_id":60985901,"asset_id":40701758,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/60985901/download_file?st=MTczNDAyMDEzMCw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="61041389" href="https://independent.academia.edu/FernandoAguilar110">Fernando Aguilar</a><script data-card-contents-for-user="61041389" type="text/json">{"id":61041389,"first_name":"Fernando","last_name":"Aguilar","domain_name":"independent","page_name":"FernandoAguilar110","display_name":"Fernando Aguilar","profile_url":"https://independent.academia.edu/FernandoAguilar110?f_ri=9538","photo":"https://0.academia-photos.com/61041389/19279632/30293852/s65_fernando.aguilar.png"}</script></span></span></li><li class="js-paper-rank-work_40701758 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="40701758"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 40701758, container: ".js-paper-rank-work_40701758", }); });</script></li><li class="js-percentile-work_40701758 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 40701758; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_40701758"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_40701758 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="40701758"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 40701758; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=40701758]").text(description); $(".js-view-count-work_40701758").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_40701758").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="40701758"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">7</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="1081" href="https://www.academia.edu/Documents/in/Food_Safety">Food Safety</a>, <script data-card-contents-for-ri="1081" type="text/json">{"id":1081,"name":"Food Safety","url":"https://www.academia.edu/Documents/in/Food_Safety?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="9538" href="https://www.academia.edu/Documents/in/Consumer_Behavior">Consumer Behavior</a>, <script data-card-contents-for-ri="9538" type="text/json">{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="65590" href="https://www.academia.edu/Documents/in/Pesticide">Pesticide</a>, <script data-card-contents-for-ri="65590" type="text/json">{"id":65590,"name":"Pesticide","url":"https://www.academia.edu/Documents/in/Pesticide?f_ri=9538","nofollow":false}</script><a class="InlineList-item-text" data-has-card-for-ri="85437" href="https://www.academia.edu/Documents/in/Pesticides">Pesticides</a><script data-card-contents-for-ri="85437" type="text/json">{"id":85437,"name":"Pesticides","url":"https://www.academia.edu/Documents/in/Pesticides?f_ri=9538","nofollow":false}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=40701758]'), work: {"id":40701758,"title":"Consumer Attitudes Toward Food Safety of Produce in Costa Rica","created_at":"2019-10-22T10:25:12.829-07:00","url":"https://www.academia.edu/40701758/Consumer_Attitudes_Toward_Food_Safety_of_Produce_in_Costa_Rica?f_ri=9538","dom_id":"work_40701758","summary":"door survey was conducted in Costa Rica 3 identib consumer attitudes and concerns about the safety of fruits and vegetables available in the marketplace. m e sample (n = 98) was randomly selected from a panel of 255 households in urban and rural areas. More than half the respondents (54%) expressed confidence in the safety of the produce available in the marketplace, while a minority (11 %) reported avoiding the consumption of some produce due to food safety concerns. A majority of respondents (64% agreed that the only way farmers control pests today is by using pesticides and that these are used indiscriminately (57%). Yet, 53% of the sample agreed that growers today use many practices to protect the environment and provide safe food. Consumers (48%) perceived farmers to be concerned about the environment and safe food, and agree (43 %) that farmers carefully manage the use of chemicals and other techniques to produce clean, safe, fresh food. m e majority (65%) of respondents were aware of the training programs and technical assistance provided to farmers on the use of chemicals by the Ministry of Agriculture and Cattle (MAG). Information sources on which consumers rely are television (92 %), radio (73 %), and newspapers (63%). mese findings show that while many consumers are not completely confident in the chemical safety of produce, few have reduced produce consumption. Consumers are also concerned with the perceived indiscriminate use of pesticides by farmers. Since public confidence appears to be high for MAG, the government may want to use MAG and the mass media to provide consumer education programs on food safety that specifically address the use of pesticides by farmers.","downloadable_attachments":[{"id":60985901,"asset_id":40701758,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":61041389,"first_name":"Fernando","last_name":"Aguilar","domain_name":"independent","page_name":"FernandoAguilar110","display_name":"Fernando Aguilar","profile_url":"https://independent.academia.edu/FernandoAguilar110?f_ri=9538","photo":"https://0.academia-photos.com/61041389/19279632/30293852/s65_fernando.aguilar.png"}],"research_interests":[{"id":1081,"name":"Food Safety","url":"https://www.academia.edu/Documents/in/Food_Safety?f_ri=9538","nofollow":false},{"id":9538,"name":"Consumer Behavior","url":"https://www.academia.edu/Documents/in/Consumer_Behavior?f_ri=9538","nofollow":false},{"id":65590,"name":"Pesticide","url":"https://www.academia.edu/Documents/in/Pesticide?f_ri=9538","nofollow":false},{"id":85437,"name":"Pesticides","url":"https://www.academia.edu/Documents/in/Pesticides?f_ri=9538","nofollow":false},{"id":606760,"name":"Consumer Attitude","url":"https://www.academia.edu/Documents/in/Consumer_Attitude?f_ri=9538"},{"id":1356134,"name":"Foodservice","url":"https://www.academia.edu/Documents/in/Foodservice?f_ri=9538"},{"id":2875024,"name":"Commercial Services","url":"https://www.academia.edu/Documents/in/Commercial_Services?f_ri=9538"}]}, }) } })();</script></ul></li></ul></div></div></div><div class="u-taCenter Pagination"><ul class="pagination"><li class="next_page"><a href="/Documents/in/Consumer_Behavior?after=50%2C40701758" rel="next">Next</a></li><li class="last next"><a href="/Documents/in/Consumer_Behavior?page=last">Last 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