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!important;margin:0 !important;}</style> </head> <body class="page-template page-template-page-templates page-template-podcasts page-template-page-templatespodcasts-php page page-id-3649 page-parent page-child parent-pageid-10 preload">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WVFDC9SX" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="MainMenu" class=""> <div class="wrapper"> <div class="logo"><a href="https://www.investorbrandnetwork.com/"><img class="ibn" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/ibn-logo.svg" alt="InvestorBrandNetwork Logo"></a></div> <div id="Hamburger"><i class="fas fa-bars"></i></div> <nav id="TopLevelMenu"> <div id="CloseTopLevelMenu"><i class="fal fa-times-circle"></i></div> <ul class="menu"> <li><a href="/about/">About</a></li> <li><a href="/clients/">Clients</a></li> <li><a href="/investorbrandnetwork-content-feeds/">Content</a></li> <li><a href="/events/">Events</a></li> <li><a href="/newsletters/">Newsletters</a></li> <li><a id="SolMenu" class="" tabindex=0 accesskey="s">Solutions</a></li> <li><a href="/contact/">Contact</a></li> </ul> </nav> <div class="search-icon"><a class="search-link" tabindex=0 accesskey="f"></a></div> </div> </div> <div id="Page">  <div class="billboard"> <div class="bg" style="background-image: url('https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/home-billboard-bg.svg');"></div> <div class="container-flex"> <div class="logo"><a href="https://www.investorbrandnetwork.com/"><img src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/ibn-logo-white.svg" alt="InvestorBrandNetwork Logo"></a></div> <div class="page-title"> Platform Solutions</div> <div class="content"> <h1>IBN Podcast Solutions</h1> <h5>Podcasts as a platform cannot be ignored.</h5> </div> </div> </div>  <div class="breadcrumbs"> <div class="breadcrumb"><span><span><a href="https://www.investorbrandnetwork.com/">Home</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/">Platform Solutions</a></span> > <span class="breadcrumb_last" aria-current="page">IBN Podcast Solutions</span></span></div> </div>  <article id="post-3649" class="post-3649 page type-page status-publish hentry"> <div class="entry-content"> <div class="wp-block-group pad-4 is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"><div class="container-1400-flex"><div class="third"> <h3 class="wp-block-heading">A recent study by Nielsen found that podcast ads were more effective than digital ads, and it is predicted that U.S. adults will spend more time listening to digital audio than radio. </h3> </div><div class="twothird"> <h4 class="wp-block-heading"><strong>Looking at ways to network with large investor audiences? Enter the podcast solution: a form of media attracting serious consideration from business people around the globe due to its impressive conversion rates and unparalleled ability to align brands with target audiences.</strong></h4> <p>Podcast popularity is booming鈥攁lmost 80% of Internet users are tuning in to digital audio at least once a month鈥攁nd in a multitasking era where people seek to incorporate a dose of human connectivity and new insights while doing various activities, the podcast platform cannot be ignored.</p> <h4 class="wp-block-heading"><strong>Podcasting鈥檚 Edge in Modern Media</strong></h4> <ul> <li>Social media usage seems to have plateaued, but podcasting has continuously been on the rise, with the majority of Americans now saying they have listened to a podcast before.</li> <li>Podcasting is a unique format with a traditionally different sensory input鈥攈earing. This audio format allows listeners to multitask while still keeping an active mindset, one ideally primed for engagement with content.</li> <li>Specificity of podcast platform allows for critical alignment between brand, mission, and audience. Loyalty is a trademark of the podcast culture, and listeners tune in religiously. </li> <li>Alignment creates impressive conversion rates鈥攑odcasting is outpacing social media in its effectiveness at reaching target audiences.</li> <li>As podcast guests, company representatives are placed in the spotlight, positioned as experts and thought leaders for an extended period of time. The show is edited and saved in perpetuity, whereas traditional interviews afford a much shorter, more transitory, and less striking impact. </li> <li>Though rising in popularity prior to the pandemic, podcasting is now becoming an integral part of business and networking communities even as traditional in-person events return. The podcast format offers a tremendous augmentation for conventions, conferences, and events in marketing professional brands to strategic audiences.</li> <li>Audiences forge a personal connection to a company or brand that cannot be achieved in a press release or digital ad; this human connectivity encourages brand loyalty and interest as well as retention of content.</li> <li>Incredible reach鈥攎any podcasts now get 200,000 downloads per episode. With a specific enough audience, even 500 downloads to interested members is comparable to presenting at a conference of similar size.</li> </ul> <h4 class="wp-block-heading"><strong>IBN podcasts provide investors a variation of exclusive audio such as news, editorials, executive interviews and more.</strong></h4> <ul> <li>The IBN Podcast Series has launched over 750+ Podcast to date</li> <li>Average listening time is around 27 minutes per podcast (30 minutes total per IBN Podcast on average)</li> <li>12,114 average downloads per month per Podcast for IBN Podcast Series directly</li> <li>25,317 average downloads per month per Podcast when counted individually per platform with our partners: Apple Podcasts, iHeartRadio, Spotify, Stitcher, TuneIn, and Bullhorn.</li> </ul> <p><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/podcasts/" class="btn-bo">IBN Podcast Series</a><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/ibn-podcast-packaged-solutions/" class="btn-bo">IBN Podcast Solution Packages</a><a href="https://www.investorbrandnetwork.com/podcast-booking-form/" class="btn-bo">IBN Podcast Booking Form</a></p> </div></div></div> </div></div> <div id="podcastagency" class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <p> </p> </div></div> <div class="wp-block-group half is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <div class="wp-block-group grad-bg-bp white is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <div class="container-1400-flex flex-wrap"> <div class="wp-block-group pad-4 stack is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h2 class="wp-block-heading"><strong><strong>IBN Podcast Agency Solutions</strong></strong></h2> <p>The podcast industry is exploding with popularity鈥攅ach day, 250 new shows are launched, with millions already in existence. How do you know which is best-aligned for your brand, interests, and objectives? How can you ensure a recorded episode will be effectively promoted?</p> <p>Partnering with <strong>IBN鈥檚 Agency Solutions</strong> will remove any uncertainty in navigating the podcast universe. We leverage our situational knowledge and relationship capital needed within the industry:</p> <div class="container-flex flex-wrap"> <div class="wp-block-group half is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h4 class="wp-block-heading"><strong>Impact</strong></h4> <p>As a client partner of our agency, you won鈥檛 have to worry about pitching yourself to existing shows鈥攚e bring the opportunities to you. Our firm will secure you guest spots on podcasts that are in complete alignment with your brand and objectives, ensuring maximum marketing impact.</p> </div></div> <div class="wp-block-group half is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h4 class="wp-block-heading"><strong>Branding & Alignment</strong></h4> <p>We leverage our existing relationships with every podcast and host in our network to ensure that host and audience are in alignment with our client’s brand and personality before we make the initial pitch. This critical alignment ensures value for both clients and hosts, creating a foundation for a show built for results and impact.</p> </div></div> <div class="wp-block-group half is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h4 class="wp-block-heading"><strong>Execution & Deliverables</strong></h4> <p>We will manage and coordinate pitching and scheduling with your personal brand and business objectives.</p> </div></div> <div class="wp-block-group half is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h4 class="wp-block-heading"><strong>Logistical Management</strong></h4> <p>After securing and scheduling your guest spot, we ensure that the podcast has the appropriate head shot, bio, social media profiles, web sites, call to action, etc. We also ensure that calendar invites are properly distributed, recording details are provided and any other logistics are properly taken care of.</p> </div></div> </div> <p class="has-text-align-center btn-white"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/ibn-podcast-packaged-solutions/">View Available IBN Podcast Packages</a></p> </div> </div></div> </div></div> </div></div> <div class="wp-block-group form-panel is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h4 class="wp-block-heading has-text-align-center">Get a walkthrough of our Podcast Packaged Solutions.</h4> <p class="has-text-align-center"><strong>In less than twenty minutes, you will recognize the difference of our innovative and all-encompassing approach. </strong></p> <p class="has-text-align-center">See how we will drive results for your podcast and understand the power of our partnerships to extend your visibility in the investment community and beyond.</p> <div class="wpcf7 no-js" id="wpcf7-f3718-p3649-o1" lang="en-US" dir="ltr"> <div class="screen-reader-response"><p role="status" aria-live="polite" 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Now your press releases, earnings statements, branded articles, shareholder updates, corporate achievements can reach a vast and diverse nationwide audience.</p> <p><a href="/solutions/press-distribution-via-investorwire/" class="btn">More About InvestorWire</a></p> </div> </div> <div id="Social"> <div class="mega-level-2--left"> <ul id="menu-curtain-social-media" class="menu"><li id="menu-item-652" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-652"><a href="https://www.investorbrandnetwork.com/solutions/social-media/account-setup/">Account Setup</a></li> <li id="menu-item-653" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-653"><a href="https://www.investorbrandnetwork.com/solutions/social-media/campaign-strategy/">Campaign Strategy</a></li> <li id="menu-item-654" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-654"><a href="https://www.investorbrandnetwork.com/solutions/social-media/content-creation/">Content Creation</a></li> <li id="menu-item-655" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-655"><a href="https://www.investorbrandnetwork.com/solutions/social-media/crisis-communications/">Crisis Communications</a></li> <li id="menu-item-656" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-656"><a href="https://www.investorbrandnetwork.com/solutions/social-media/editorial-calendars/">Editorial Calendars</a></li> <li id="menu-item-657" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-657"><a href="https://www.investorbrandnetwork.com/solutions/social-media/focus-groups/">Focus Groups</a></li> <li id="menu-item-658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-658"><a href="https://www.investorbrandnetwork.com/solutions/social-media/full-management/">Full Management</a></li> <li id="menu-item-659" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-659"><a href="https://www.investorbrandnetwork.com/solutions/social-media/messaging-branding/">Messaging & Branding</a></li> <li id="menu-item-2577" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2577"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-amplification/">Social Media Amplification</a></li> <li id="menu-item-660" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-660"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-growth-strategy/">Social Media Growth Strategy</a></li> <li id="menu-item-661" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-661"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-optimization/">Social Media Optimization</a></li> <li id="menu-item-662" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-662"><a href="https://www.investorbrandnetwork.com/solutions/social-media/strategic-development/">Strategic Development</a></li> <li id="menu-item-663" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-663"><a href="https://www.investorbrandnetwork.com/solutions/social-media/targeted-advertising/">Targeted Advertising</a></li> <li id="menu-item-664" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-664"><a href="https://www.investorbrandnetwork.com/solutions/social-media/training-strategy/">Training & Strategy</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>Make sure your message resonates. </strong>IBN integrates social media with traditional distribution channels to make sure your message resonates long after initial publication. This innovative model ensures that your news not only crosses the wire, but keeps reverberating via social conversation on Twitter, Facebook, LinkedIn and other social networks.</p> <p><a href="/solutions/social-media/" class="btn">More About Social Media</a><a href="/investor-social-media-network/" class="btn">IBN Social Media Network</a><a href="/solutions/social-media/social-media-statistics-faqs/" class="btn">Social Media Statistics & FAQs</a></p> </div> </div> <div id="Podcasts"> <div class="mega-level-2--left"> <ul id="menu-curtain-podcasts" class="menu"><li id="menu-item-3714" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-3649 current_page_item menu-item-3714"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/" aria-current="page">IBN Podcast Solutions</a></li> <li id="menu-item-3713" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3713"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/ibn-podcast-packaged-solutions/">IBN Podcast Packaged Solutions</a></li> <li id="menu-item-3716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3716"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/podcasts/">IBN Podcast Series</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>A unique format with a traditionally different sensory input – hearing.</strong>As conferences and events continue to suffer cancellations and greatly reduced attendance, many businesses are wondering how to network with large investor audiences in the new normal. 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