Microsoft Search ads | Microsoft Advertising

<!DOCTYPE HTML> <html lang="en"> <head> <meta charset="UTF-8"/> <title>Microsoft Search ads | Microsoft Advertising</title> <meta name="keywords" content="Ad format,Search,Platform"/> <meta name="description" content="Reach new customers with your message at the right time while they search for information related to your products or services with Search ads. 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aria-controls="tabs-9f2c928e70-item-581813af84-tabpanel" tabindex="-1" data-cmp-hook-tabs="tab">Responsive Search ads</li> <li role="tab" id="search-partners " class="cmp-tabs__tab" aria-controls="tabs-9f2c928e70-item-413ca727ae-tabpanel" tabindex="-1" data-cmp-hook-tabs="tab">Search partners </li> <li role="tab" id="vertical-ads " class="cmp-tabs__tab" aria-controls="tabs-9f2c928e70-item-f51eae7dc5-tabpanel" tabindex="-1" data-cmp-hook-tabs="tab">Vertical ads </li> </ol> <div id="tabs-9f2c928e70-item-045f2daadd-tabpanel" role="tabpanel" aria-labelledby="tabs-9f2c928e70-item-045f2daadd-tab" tabindex="0" class="cmp-tabs__tabpanel cmp-tabs__tabpanel--active" data-cmp-hook-tabs="tabpanel" data-cmp-data-layer="{"tabs-9f2c928e70-item-045f2daadd":{"@type":"microsoftadsprogram/components/tabs/item","repo:modifyDate":"2024-06-12T23:07:04Z","dc:title":"Ad extensions"}}"><div class="container responsivegrid cmp-container__padding-top--null cmp-container__padding-bottom--null"> <div 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These optional enhancements to your text ads are simple to include and don’t cost extra to use.</p>\r\n<p>&nbsp;</p>\r\n<p>With ad extensions, customers can easily call or find your store, navigate to specific pages on your site, download an app, and more.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <h3 class="cmp-teaser__title"> Ad extensions </h3> <div class="cmp-teaser__description"><p>Dynamic ad extensions help make your campaign more effective and attract more relevant customers to your business. These optional enhancements to your text ads are simple to include and don’t cost extra to use.</p> <p> </p> <p>With ad extensions, customers can easily call or find your store, navigate to specific pages on your site, download an app, and more.</p> </div> <div class="cmp-teaser__action-container"> <a class="cmp-teaser__action-link" id="teaser-4e0ae72022-cta-906ef70064" data-cmp-data-layer="{"teaser-4e0ae72022-cta-906ef70064":{"@type":"microsoftadsprogram/components/teaser/cta","dc:title":"Learn more","xdm:linkURL":"/en/solutions/ad-products-formats/search/ad-extensions"}}" data-cmp-clickable data-link-target="_self" data-bi-cn="Learn more" aria-labelledby="teaser-4e0ae72022" href="/en/solutions/ad-products-formats/search/ad-extensions">Learn more</a> </div> <div class="text"> </div> </div> </img> <div class="cmp-teaser__image"> <div data-cmp-is="image" data-cmp-widths="320,480,600,800,1024,1200,1600" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--c8ad58a2-418d-4f10-9bcd-8f3c8931d0c9/solutions-adproducts-searchoverview-blade003-tabs-image03-625x352.jpg?quality=85&width={width}&preferwebp=true" data-cmp-filereference="/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade003_Tabs_image03_625x352.jpg" id="teaser-4e0ae72022-image" data-cmp-data-layer="{"teaser-4e0ae72022-image":{"@type":"microsoftadsprogram/components/image","repo:modifyDate":"2024-10-01T17:50:19Z","image":{"repo:id":"c8ad58a2-418d-4f10-9bcd-8f3c8931d0c9","repo:modifyDate":"2024-04-24T06:54:16Z","@type":"image/jpeg","repo:path":"/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade003_Tabs_image03_625x352.jpg","xdm:tags":["properties:orientation/landscape"],"xdm:smartTags":{"woman":1.0,"home office":0.79,"business photography":0.979,"call center":0.816,"team":0.809,"presentation":0.821,"corporate":0.87,"person":0.996,"collaboration":0.898,"interaction":0.888,"client":0.932,"man":1.0,"meeting":0.878,"transaction":0.84}}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--c8ad58a2-418d-4f10-9bcd-8f3c8931d0c9/solutions-adproducts-searchoverview-blade003-tabs-image03-625x352.jpg?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--c8ad58a2-418d-4f10-9bcd-8f3c8931d0c9/solutions-adproducts-searchoverview-blade003-tabs-image03-625x352.jpg?quality=85&width=320&preferwebp=true 320w,/adobe/dynamicmedia/deliver/dm-aid--c8ad58a2-418d-4f10-9bcd-8f3c8931d0c9/solutions-adproducts-searchoverview-blade003-tabs-image03-625x352.jpg?quality=85&width=480&preferwebp=true 480w,/adobe/dynamicmedia/deliver/dm-aid--c8ad58a2-418d-4f10-9bcd-8f3c8931d0c9/solutions-adproducts-searchoverview-blade003-tabs-image03-625x352.jpg?quality=85&width=600&preferwebp=true 600w,/adobe/dynamicmedia/deliver/dm-aid--c8ad58a2-418d-4f10-9bcd-8f3c8931d0c9/solutions-adproducts-searchoverview-blade003-tabs-image03-625x352.jpg?quality=85&width=800&preferwebp=true 800w,/adobe/dynamicmedia/deliver/dm-aid--c8ad58a2-418d-4f10-9bcd-8f3c8931d0c9/solutions-adproducts-searchoverview-blade003-tabs-image03-625x352.jpg?quality=85&width=1024&preferwebp=true 1024w,/adobe/dynamicmedia/deliver/dm-aid--c8ad58a2-418d-4f10-9bcd-8f3c8931d0c9/solutions-adproducts-searchoverview-blade003-tabs-image03-625x352.jpg?quality=85&width=1200&preferwebp=true 1200w,/adobe/dynamicmedia/deliver/dm-aid--c8ad58a2-418d-4f10-9bcd-8f3c8931d0c9/solutions-adproducts-searchoverview-blade003-tabs-image03-625x352.jpg?quality=85&width=1600&preferwebp=true 1600w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="843" height="474" alt/> </div> </div> </div> </div> </div> </div> </div> </div> <div id="tabs-9f2c928e70-item-6bd962b7f5-tabpanel" role="tabpanel" aria-labelledby="tabs-9f2c928e70-item-6bd962b7f5-tab" tabindex="0" class="cmp-tabs__tabpanel" data-cmp-hook-tabs="tabpanel" data-cmp-data-layer="{"tabs-9f2c928e70-item-6bd962b7f5":{"@type":"microsoftadsprogram/components/tabs/item","repo:modifyDate":"2024-06-13T12:13:14Z","dc:title":"Dynamic Search ads"}}"><div class="container responsivegrid cmp-container__padding-top--null cmp-container__padding-bottom--null"> <div id="container-6bd962b7f5" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="teaser teaser-content-image btntertiary cmp-teaser__image--right image--16-9 cmp-teaser__content--75-25 image--regular aem-GridColumn aem-GridColumn--default--12"> <div id="teaser-9bf838795f" class="cmp-teaser" data-cmp-data-layer="{"teaser-9bf838795f":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-10-01T17:50:33Z","dc:title":"Dynamic Search ads","dc:description":"<p>Using your website’s content, DSAs help you uncover new business opportunities by matching your ads to users’ queries that aren’t part of your keywords.</p>\r\n<p>&nbsp;</p>\r\n<p>And now, with static headlines available—unique to Microsoft Advertising—you can retain full control over the ad copy and titles of your DSAs.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <h3 class="cmp-teaser__title"> Dynamic Search ads </h3> <div class="cmp-teaser__description"><p>Using your website’s content, DSAs help you uncover new business opportunities by matching your ads to users’ queries that aren’t part of your keywords.</p> <p> </p> <p>And now, with static headlines available—unique to Microsoft Advertising—you can retain full control over the ad copy and titles of your DSAs.</p> </div> <div class="cmp-teaser__action-container"> <a class="cmp-teaser__action-link" id="teaser-9bf838795f-cta-8b0e477a81" data-cmp-data-layer="{"teaser-9bf838795f-cta-8b0e477a81":{"@type":"microsoftadsprogram/components/teaser/cta","dc:title":"Learn more ","xdm:linkURL":"https://help.ads.microsoft.com/#apex/ads/en/56794/0"}}" data-cmp-clickable data-link-target="_blank" data-bi-cn="Learn more " aria-labelledby="teaser-9bf838795f" href="https://help.ads.microsoft.com/#apex/ads/en/56794/0" target="_blank">Learn more </a> </div> <div class="text"> </div> </div> </img> <div class="cmp-teaser__image"> <div data-cmp-is="image" data-cmp-widths="320,480,600,800,1024,1200,1600" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--f19cf12a-6d6e-4ccf-a3a7-06616118bcfc/solutions-adproducts-searchoverview-blade003-tabs-image01-625x352.jpg?quality=85&width={width}&preferwebp=true" data-cmp-filereference="/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade003_Tabs_image01_625x352.jpg" id="teaser-9bf838795f-image" data-cmp-data-layer="{"teaser-9bf838795f-image":{"@type":"microsoftadsprogram/components/image","repo:modifyDate":"2024-10-01T17:50:33Z","image":{"repo:id":"f19cf12a-6d6e-4ccf-a3a7-06616118bcfc","repo:modifyDate":"2024-04-24T06:54:16Z","@type":"image/jpeg","repo:path":"/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade003_Tabs_image01_625x352.jpg","xdm:tags":["properties:orientation/landscape"],"xdm:smartTags":{"website":0.767,"woman":1.0,"sill":0.792,"home office":0.935,"office furniture":0.751,"business photography":0.976,"coffee shop":0.775,"reading":0.76,"call center":0.859,"laptop":0.875,"commerce":0.752,"presentation":0.799,"corporate":0.847,"person":1.0,"desk":0.865,"design":0.768,"client":0.918,"tutorial":0.768}}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--f19cf12a-6d6e-4ccf-a3a7-06616118bcfc/solutions-adproducts-searchoverview-blade003-tabs-image01-625x352.jpg?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--f19cf12a-6d6e-4ccf-a3a7-06616118bcfc/solutions-adproducts-searchoverview-blade003-tabs-image01-625x352.jpg?quality=85&width=320&preferwebp=true 320w,/adobe/dynamicmedia/deliver/dm-aid--f19cf12a-6d6e-4ccf-a3a7-06616118bcfc/solutions-adproducts-searchoverview-blade003-tabs-image01-625x352.jpg?quality=85&width=480&preferwebp=true 480w,/adobe/dynamicmedia/deliver/dm-aid--f19cf12a-6d6e-4ccf-a3a7-06616118bcfc/solutions-adproducts-searchoverview-blade003-tabs-image01-625x352.jpg?quality=85&width=600&preferwebp=true 600w,/adobe/dynamicmedia/deliver/dm-aid--f19cf12a-6d6e-4ccf-a3a7-06616118bcfc/solutions-adproducts-searchoverview-blade003-tabs-image01-625x352.jpg?quality=85&width=800&preferwebp=true 800w,/adobe/dynamicmedia/deliver/dm-aid--f19cf12a-6d6e-4ccf-a3a7-06616118bcfc/solutions-adproducts-searchoverview-blade003-tabs-image01-625x352.jpg?quality=85&width=1024&preferwebp=true 1024w,/adobe/dynamicmedia/deliver/dm-aid--f19cf12a-6d6e-4ccf-a3a7-06616118bcfc/solutions-adproducts-searchoverview-blade003-tabs-image01-625x352.jpg?quality=85&width=1200&preferwebp=true 1200w,/adobe/dynamicmedia/deliver/dm-aid--f19cf12a-6d6e-4ccf-a3a7-06616118bcfc/solutions-adproducts-searchoverview-blade003-tabs-image01-625x352.jpg?quality=85&width=1600&preferwebp=true 1600w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="843" height="474" alt/> </div> </div> </div> </div> </div> </div> </div> </div> <div id="tabs-9f2c928e70-item-4b8b977230-tabpanel" role="tabpanel" aria-labelledby="tabs-9f2c928e70-item-4b8b977230-tab" tabindex="0" class="cmp-tabs__tabpanel" data-cmp-hook-tabs="tabpanel" data-cmp-data-layer="{"tabs-9f2c928e70-item-4b8b977230":{"@type":"microsoftadsprogram/components/tabs/item","repo:modifyDate":"2024-06-13T12:13:28Z","dc:title":"Multimedia ads"}}"><div class="container responsivegrid cmp-container__padding-top--null cmp-container__padding-bottom--null"> <div id="container-4b8b977230" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="teaser teaser-content-image btntertiary cmp-teaser__image--right image--16-9 cmp-teaser__content--75-25 image--regular aem-GridColumn aem-GridColumn--default--12"> <div id="teaser-6750d93fdb" class="cmp-teaser" data-cmp-data-layer="{"teaser-6750d93fdb":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-10-01T17:50:55Z","dc:title":"Complement your existing ad campaigns","dc:description":"<p>Tell your customers about your brand story—what sets it apart from the competition and why they should choose your products and services.&nbsp;</p>\r\n<p>&nbsp;</p>\r\n<p>Multimedia ads find the most effective combinations of headlines, descriptions, and images to match your content with your potential customers’ searches, saving you time and increasing clicks and conversions.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <h3 class="cmp-teaser__title"> Complement your existing ad campaigns </h3> <div class="cmp-teaser__description"><p>Tell your customers about your brand story—what sets it apart from the competition and why they should choose your products and services. </p> <p> </p> <p>Multimedia ads find the most effective combinations of headlines, descriptions, and images to match your content with your potential customers’ searches, saving you time and increasing clicks and conversions.</p> </div> <div class="cmp-teaser__action-container"> <a class="cmp-teaser__action-link" id="teaser-6750d93fdb-cta-302492e2dc" data-cmp-data-layer="{"teaser-6750d93fdb-cta-302492e2dc":{"@type":"microsoftadsprogram/components/teaser/cta","dc:title":"Learn more ","xdm:linkURL":"https://help.ads.microsoft.com/#apex/ads/en/60107"}}" data-cmp-clickable data-link-target="_blank" data-bi-cn="Learn more " aria-labelledby="teaser-6750d93fdb" href="https://help.ads.microsoft.com/#apex/ads/en/60107" target="_blank">Learn more </a> </div> <div class="text"> </div> </div> </img> <div class="cmp-teaser__image"> <div data-cmp-is="image" data-cmp-widths="320,480,600,800,1024,1200,1600" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--11bb53b9-f171-4559-bd21-af3455378463/solutions-adproducts-searchoverview-blade003-tabs-image06-625x352.jpg?quality=85&width={width}&preferwebp=true" data-cmp-filereference="/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade003_Tabs_image06_625x352.jpg" id="teaser-6750d93fdb-image" data-cmp-data-layer="{"teaser-6750d93fdb-image":{"@type":"microsoftadsprogram/components/image","repo:modifyDate":"2024-10-01T17:50:55Z","image":{"repo:id":"11bb53b9-f171-4559-bd21-af3455378463","repo:modifyDate":"2024-04-24T06:54:16Z","@type":"image/jpeg","repo:path":"/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade003_Tabs_image06_625x352.jpg","xdm:tags":["properties:orientation/landscape"],"xdm:smartTags":{"video gaming":0.859,"virtual reality":0.831,"woman":1.0,"lifestyle photography":0.938,"person":1.0,"texting":0.801,"client":0.751}}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--11bb53b9-f171-4559-bd21-af3455378463/solutions-adproducts-searchoverview-blade003-tabs-image06-625x352.jpg?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--11bb53b9-f171-4559-bd21-af3455378463/solutions-adproducts-searchoverview-blade003-tabs-image06-625x352.jpg?quality=85&width=320&preferwebp=true 320w,/adobe/dynamicmedia/deliver/dm-aid--11bb53b9-f171-4559-bd21-af3455378463/solutions-adproducts-searchoverview-blade003-tabs-image06-625x352.jpg?quality=85&width=480&preferwebp=true 480w,/adobe/dynamicmedia/deliver/dm-aid--11bb53b9-f171-4559-bd21-af3455378463/solutions-adproducts-searchoverview-blade003-tabs-image06-625x352.jpg?quality=85&width=600&preferwebp=true 600w,/adobe/dynamicmedia/deliver/dm-aid--11bb53b9-f171-4559-bd21-af3455378463/solutions-adproducts-searchoverview-blade003-tabs-image06-625x352.jpg?quality=85&width=800&preferwebp=true 800w,/adobe/dynamicmedia/deliver/dm-aid--11bb53b9-f171-4559-bd21-af3455378463/solutions-adproducts-searchoverview-blade003-tabs-image06-625x352.jpg?quality=85&width=1024&preferwebp=true 1024w,/adobe/dynamicmedia/deliver/dm-aid--11bb53b9-f171-4559-bd21-af3455378463/solutions-adproducts-searchoverview-blade003-tabs-image06-625x352.jpg?quality=85&width=1200&preferwebp=true 1200w,/adobe/dynamicmedia/deliver/dm-aid--11bb53b9-f171-4559-bd21-af3455378463/solutions-adproducts-searchoverview-blade003-tabs-image06-625x352.jpg?quality=85&width=1600&preferwebp=true 1600w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="843" height="474" alt/> </div> </div> </div> </div> </div> </div> </div> </div> <div id="tabs-9f2c928e70-item-581813af84-tabpanel" role="tabpanel" aria-labelledby="tabs-9f2c928e70-item-581813af84-tab" tabindex="0" class="cmp-tabs__tabpanel" data-cmp-hook-tabs="tabpanel" data-cmp-data-layer="{"tabs-9f2c928e70-item-581813af84":{"@type":"microsoftadsprogram/components/tabs/item","repo:modifyDate":"2024-06-13T12:13:42Z","dc:title":"Responsive Search ads"}}"><div class="container responsivegrid cmp-container__padding-top--null cmp-container__padding-bottom--null"> <div id="container-581813af84" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="teaser teaser-content-image btntertiary cmp-teaser__image--right image--16-9 cmp-teaser__content--75-25 image--regular aem-GridColumn aem-GridColumn--default--12"> <div id="teaser-fc5884919f" class="cmp-teaser" data-cmp-data-layer="{"teaser-fc5884919f":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-10-01T17:51:17Z","dc:title":"Responsive Search ads","dc:description":"<p>Responsive Search ads make creating ads easier by eliminating the need to figure out which headlines and descriptions work well together.</p>\r\n<p>&nbsp;</p>\r\n<p>Provide up to 15 headlines and 4 descriptions, and Microsoft Advertising will optimize the ad copy to create the most effective ads for potential customers. Show the right message at the right time.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <h3 class="cmp-teaser__title"> Responsive Search ads </h3> <div class="cmp-teaser__description"><p>Responsive Search ads make creating ads easier by eliminating the need to figure out which headlines and descriptions work well together.</p> <p> </p> <p>Provide up to 15 headlines and 4 descriptions, and Microsoft Advertising will optimize the ad copy to create the most effective ads for potential customers. Show the right message at the right time.</p> </div> <div class="cmp-teaser__action-container"> <a class="cmp-teaser__action-link" id="teaser-fc5884919f-cta-1f4ab86a55" data-cmp-data-layer="{"teaser-fc5884919f-cta-1f4ab86a55":{"@type":"microsoftadsprogram/components/teaser/cta","dc:title":"Learn more","xdm:linkURL":"https://help.ads.microsoft.com/#apex/ads/en/60037/0"}}" data-cmp-clickable data-link-target="_blank" data-bi-cn="Learn more" aria-labelledby="teaser-fc5884919f" href="https://help.ads.microsoft.com/#apex/ads/en/60037/0" target="_blank">Learn more</a> </div> <div class="text"> </div> </div> </img> <div class="cmp-teaser__image"> <div data-cmp-is="image" data-cmp-widths="320,480,600,800,1024,1200,1600" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--a7a33bdf-c7de-4131-8236-49b0431cd8b0/solutions-adproducts-searchoverview-blade003-tabs-image02-625x352.jpg?quality=85&width={width}&preferwebp=true" data-cmp-filereference="/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade003_Tabs_image02_625x352.jpg" id="teaser-fc5884919f-image" data-cmp-data-layer="{"teaser-fc5884919f-image":{"@type":"microsoftadsprogram/components/image","repo:modifyDate":"2024-10-01T17:51:17Z","image":{"repo:id":"a7a33bdf-c7de-4131-8236-49b0431cd8b0","repo:modifyDate":"2024-04-24T06:54:16Z","@type":"image/jpeg","repo:path":"/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade003_Tabs_image02_625x352.jpg","xdm:tags":["properties:orientation/landscape"],"xdm:smartTags":{"woman":1.0,"lifestyle photography":0.974,"person":1.0,"patient":0.811,"client":0.904,"reading":0.799,"cosy":0.801,"laughing":0.826}}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--a7a33bdf-c7de-4131-8236-49b0431cd8b0/solutions-adproducts-searchoverview-blade003-tabs-image02-625x352.jpg?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--a7a33bdf-c7de-4131-8236-49b0431cd8b0/solutions-adproducts-searchoverview-blade003-tabs-image02-625x352.jpg?quality=85&width=320&preferwebp=true 320w,/adobe/dynamicmedia/deliver/dm-aid--a7a33bdf-c7de-4131-8236-49b0431cd8b0/solutions-adproducts-searchoverview-blade003-tabs-image02-625x352.jpg?quality=85&width=480&preferwebp=true 480w,/adobe/dynamicmedia/deliver/dm-aid--a7a33bdf-c7de-4131-8236-49b0431cd8b0/solutions-adproducts-searchoverview-blade003-tabs-image02-625x352.jpg?quality=85&width=600&preferwebp=true 600w,/adobe/dynamicmedia/deliver/dm-aid--a7a33bdf-c7de-4131-8236-49b0431cd8b0/solutions-adproducts-searchoverview-blade003-tabs-image02-625x352.jpg?quality=85&width=800&preferwebp=true 800w,/adobe/dynamicmedia/deliver/dm-aid--a7a33bdf-c7de-4131-8236-49b0431cd8b0/solutions-adproducts-searchoverview-blade003-tabs-image02-625x352.jpg?quality=85&width=1024&preferwebp=true 1024w,/adobe/dynamicmedia/deliver/dm-aid--a7a33bdf-c7de-4131-8236-49b0431cd8b0/solutions-adproducts-searchoverview-blade003-tabs-image02-625x352.jpg?quality=85&width=1200&preferwebp=true 1200w,/adobe/dynamicmedia/deliver/dm-aid--a7a33bdf-c7de-4131-8236-49b0431cd8b0/solutions-adproducts-searchoverview-blade003-tabs-image02-625x352.jpg?quality=85&width=1600&preferwebp=true 1600w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="843" height="474" alt/> </div> </div> </div> </div> </div> </div> </div> </div> <div id="tabs-9f2c928e70-item-413ca727ae-tabpanel" role="tabpanel" aria-labelledby="tabs-9f2c928e70-item-413ca727ae-tab" tabindex="0" class="cmp-tabs__tabpanel" data-cmp-hook-tabs="tabpanel" data-cmp-data-layer="{"tabs-9f2c928e70-item-413ca727ae":{"@type":"microsoftadsprogram/components/tabs/item","repo:modifyDate":"2024-06-13T12:13:56Z","dc:title":"Search partners "}}"><div class="container responsivegrid cmp-container__padding-top--null cmp-container__padding-bottom--null"> <div id="container-413ca727ae" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="teaser teaser-content-image btntertiary cmp-teaser__image--right image--16-9 cmp-teaser__content--75-25 image--regular aem-GridColumn aem-GridColumn--default--12"> <div id="teaser-2ce2d78154" class="cmp-teaser" data-cmp-data-layer="{"teaser-2ce2d78154":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-10-01T17:51:36Z","dc:title":"Search partners","dc:description":"<p>Put your ads in front of customers across multiple properties and devices they use in their journeys.</p>\r\n<p>&nbsp;</p>\r\n<p>We partner with proven, reputable, and tested sites such as CBS, DuckDuckGo, and Forbes. With more opportunities for your customers to find your ads, our partners often offer attractive returns and solid conversions on your ad spend.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <h3 class="cmp-teaser__title"> Search partners </h3> <div class="cmp-teaser__description"><p>Put your ads in front of customers across multiple properties and devices they use in their journeys.</p> <p> </p> <p>We partner with proven, reputable, and tested sites such as CBS, DuckDuckGo, and Forbes. With more opportunities for your customers to find your ads, our partners often offer attractive returns and solid conversions on your ad spend.</p> </div> <div class="cmp-teaser__action-container"> <a class="cmp-teaser__action-link" id="teaser-2ce2d78154-cta-52c940e517" data-cmp-data-layer="{"teaser-2ce2d78154-cta-52c940e517":{"@type":"microsoftadsprogram/components/teaser/cta","dc:title":"Learn more ","xdm:linkURL":"https://help.ads.microsoft.com/#apex/ads/en/60146/0"}}" data-cmp-clickable data-link-target="_blank" data-bi-cn="Learn more " aria-labelledby="teaser-2ce2d78154" href="https://help.ads.microsoft.com/#apex/ads/en/60146/0" target="_blank">Learn more </a> </div> <div class="text"> </div> </div> </img> <div class="cmp-teaser__image"> <div data-cmp-is="image" data-cmp-widths="320,480,600,800,1024,1200,1600" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--c38a0548-0250-433b-be25-83025d01e195/solutions-adproducts-searchoverview-blade003-tabs-image05-625x352.jpg?quality=85&width={width}&preferwebp=true" data-cmp-filereference="/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade003_Tabs_image05_625x352.jpg" id="teaser-2ce2d78154-image" data-cmp-data-layer="{"teaser-2ce2d78154-image":{"@type":"microsoftadsprogram/components/image","repo:modifyDate":"2024-10-01T17:51:36Z","image":{"repo:id":"c38a0548-0250-433b-be25-83025d01e195","repo:modifyDate":"2024-04-24T06:54:16Z","@type":"image/jpeg","repo:path":"/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade003_Tabs_image05_625x352.jpg","xdm:tags":["properties:orientation/landscape"],"xdm:smartTags":{"woman":1.0,"person":1.0,"commercial photography":0.94,"selfie":0.804,"interaction":0.851,"texting":0.841,"client":0.851,"man":1.0,"laughing":0.776}}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--c38a0548-0250-433b-be25-83025d01e195/solutions-adproducts-searchoverview-blade003-tabs-image05-625x352.jpg?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--c38a0548-0250-433b-be25-83025d01e195/solutions-adproducts-searchoverview-blade003-tabs-image05-625x352.jpg?quality=85&width=320&preferwebp=true 320w,/adobe/dynamicmedia/deliver/dm-aid--c38a0548-0250-433b-be25-83025d01e195/solutions-adproducts-searchoverview-blade003-tabs-image05-625x352.jpg?quality=85&width=480&preferwebp=true 480w,/adobe/dynamicmedia/deliver/dm-aid--c38a0548-0250-433b-be25-83025d01e195/solutions-adproducts-searchoverview-blade003-tabs-image05-625x352.jpg?quality=85&width=600&preferwebp=true 600w,/adobe/dynamicmedia/deliver/dm-aid--c38a0548-0250-433b-be25-83025d01e195/solutions-adproducts-searchoverview-blade003-tabs-image05-625x352.jpg?quality=85&width=800&preferwebp=true 800w,/adobe/dynamicmedia/deliver/dm-aid--c38a0548-0250-433b-be25-83025d01e195/solutions-adproducts-searchoverview-blade003-tabs-image05-625x352.jpg?quality=85&width=1024&preferwebp=true 1024w,/adobe/dynamicmedia/deliver/dm-aid--c38a0548-0250-433b-be25-83025d01e195/solutions-adproducts-searchoverview-blade003-tabs-image05-625x352.jpg?quality=85&width=1200&preferwebp=true 1200w,/adobe/dynamicmedia/deliver/dm-aid--c38a0548-0250-433b-be25-83025d01e195/solutions-adproducts-searchoverview-blade003-tabs-image05-625x352.jpg?quality=85&width=1600&preferwebp=true 1600w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="843" height="474" alt/> </div> </div> </div> </div> </div> </div> </div> </div> <div id="tabs-9f2c928e70-item-f51eae7dc5-tabpanel" role="tabpanel" aria-labelledby="tabs-9f2c928e70-item-f51eae7dc5-tab" tabindex="0" class="cmp-tabs__tabpanel" data-cmp-hook-tabs="tabpanel" data-cmp-data-layer="{"tabs-9f2c928e70-item-f51eae7dc5":{"@type":"microsoftadsprogram/components/tabs/item","repo:modifyDate":"2024-06-13T12:14:10Z","dc:title":"Vertical ads "}}"><div class="container responsivegrid cmp-container__padding-top--null cmp-container__padding-bottom--null"> <div id="container-f51eae7dc5" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="teaser teaser-content-image btntertiary cmp-teaser__image--right image--16-9 cmp-teaser__content--75-25 image--regular aem-GridColumn aem-GridColumn--default--12"> <div id="teaser-e235401d58" class="cmp-teaser" data-cmp-data-layer="{"teaser-e235401d58":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-10-01T17:51:58Z","dc:title":"Vertical ads","dc:description":"<p>Balance what consumers want with what’s important for advertisers while reflecting on what makes each industry unique.</p>\r\n<p>&nbsp;</p>\r\n<p>Vertical ads focus on information that a specific consumer is looking for and provide it in an engaging, easy-to-read format, pre-click, and with images.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <h3 class="cmp-teaser__title"> Vertical ads </h3> <div class="cmp-teaser__description"><p>Balance what consumers want with what’s important for advertisers while reflecting on what makes each industry unique.</p> <p> </p> <p>Vertical ads focus on information that a specific consumer is looking for and provide it in an engaging, easy-to-read format, pre-click, and with images.</p> </div> <div class="cmp-teaser__action-container"> <a class="cmp-teaser__action-link" id="teaser-e235401d58-cta-3dccd5a013" data-cmp-data-layer="{"teaser-e235401d58-cta-3dccd5a013":{"@type":"microsoftadsprogram/components/teaser/cta","dc:title":"Learn more ","xdm:linkURL":"/en/solutions/ad-products-formats/search/vertical-ads"}}" data-cmp-clickable data-link-target="_self" data-bi-cn="Learn more " aria-labelledby="teaser-e235401d58" href="/en/solutions/ad-products-formats/search/vertical-ads">Learn more </a> </div> <div class="text"> </div> </div> </img> <div class="cmp-teaser__image"> <div data-cmp-is="image" data-cmp-widths="320,480,600,800,1024,1200,1600" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--a36c99c9-07e6-4c82-99a5-ad08d4c8d3f4/solutions-adproducts-searchoverview-blade003-tabs-image04-625x352.jpg?quality=85&width={width}&preferwebp=true" data-cmp-filereference="/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade003_Tabs_image04_625x352.jpg" id="teaser-e235401d58-image" data-cmp-data-layer="{"teaser-e235401d58-image":{"@type":"microsoftadsprogram/components/image","repo:modifyDate":"2024-10-01T17:51:58Z","image":{"repo:id":"a36c99c9-07e6-4c82-99a5-ad08d4c8d3f4","repo:modifyDate":"2024-04-24T06:54:15Z","@type":"image/jpeg","repo:path":"/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade003_Tabs_image04_625x352.jpg","xdm:tags":["properties:orientation/landscape"],"xdm:smartTags":{"woman":1.0,"lifestyle photography":0.924,"person":1.0,"client":0.797}}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--a36c99c9-07e6-4c82-99a5-ad08d4c8d3f4/solutions-adproducts-searchoverview-blade003-tabs-image04-625x352.jpg?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--a36c99c9-07e6-4c82-99a5-ad08d4c8d3f4/solutions-adproducts-searchoverview-blade003-tabs-image04-625x352.jpg?quality=85&width=320&preferwebp=true 320w,/adobe/dynamicmedia/deliver/dm-aid--a36c99c9-07e6-4c82-99a5-ad08d4c8d3f4/solutions-adproducts-searchoverview-blade003-tabs-image04-625x352.jpg?quality=85&width=480&preferwebp=true 480w,/adobe/dynamicmedia/deliver/dm-aid--a36c99c9-07e6-4c82-99a5-ad08d4c8d3f4/solutions-adproducts-searchoverview-blade003-tabs-image04-625x352.jpg?quality=85&width=600&preferwebp=true 600w,/adobe/dynamicmedia/deliver/dm-aid--a36c99c9-07e6-4c82-99a5-ad08d4c8d3f4/solutions-adproducts-searchoverview-blade003-tabs-image04-625x352.jpg?quality=85&width=800&preferwebp=true 800w,/adobe/dynamicmedia/deliver/dm-aid--a36c99c9-07e6-4c82-99a5-ad08d4c8d3f4/solutions-adproducts-searchoverview-blade003-tabs-image04-625x352.jpg?quality=85&width=1024&preferwebp=true 1024w,/adobe/dynamicmedia/deliver/dm-aid--a36c99c9-07e6-4c82-99a5-ad08d4c8d3f4/solutions-adproducts-searchoverview-blade003-tabs-image04-625x352.jpg?quality=85&width=1200&preferwebp=true 1200w,/adobe/dynamicmedia/deliver/dm-aid--a36c99c9-07e6-4c82-99a5-ad08d4c8d3f4/solutions-adproducts-searchoverview-blade003-tabs-image04-625x352.jpg?quality=85&width=1600&preferwebp=true 1600w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="843" height="474" alt/> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid cmp-container-column-content cmp-container__padding-top--null cmp-container__padding-bottom--null container__horizontal-padding aem-GridColumn aem-GridColumn--default--12"> <div id="container-478fd0d831" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div data-cmp-data-layer="{"text-5c4e0c5a89":{"@type":"microsoftadsprogram/components/text","repo:modifyDate":"2024-04-24T05:31:55Z","xdm:text":"<h2 style=\"text-align: left;\">Search ads by the numbers</h2>\r\n"}}" id="text-5c4e0c5a89" class="cmp-text"> <h2 style=" text-align: left; ">Search ads by the numbers</h2> </div> </div> <div class="teaser aem-GridColumn aem-GridColumn--default--12"> <div id="teaser-24479f1235" class="cmp-teaser" data-cmp-data-layer="{"teaser-24479f1235":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-04-24T05:34:07Z","dc:description":"<p><span class=\"h3-semibold\">Billion monthly PC searches (USA)<sup><a href=\"#Citation1\" target=\"_self\" rel=\"noopener noreferrer\">1</a></sup></span></p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <p class="cmp-teaser__pretitle">6.4</p> <div class="cmp-teaser__description"><p><span class="h3-semibold">Billion monthly PC searches (USA)<sup><a href="#Citation1" target="_self" rel="noopener noreferrer">1</a></sup></span></p> </div> <div class="text"> </div> </div> </img> </div> </div> <div class="teaser aem-GridColumn aem-GridColumn--default--12"> <div id="teaser-961f684bf9" class="cmp-teaser" data-cmp-data-layer="{"teaser-961f684bf9":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-04-24T21:57:10Z","dc:description":"<p><span class=\"h3-semibold\">Million unique PC users (USA)<sup><a href=\"#Citation1\" target=\"_self\" rel=\"noopener noreferrer\">1</a></sup></span></p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <p class="cmp-teaser__pretitle">109</p> <div class="cmp-teaser__description"><p><span class="h3-semibold">Million unique PC users (USA)<sup><a href="#Citation1" target="_self" rel="noopener noreferrer">1</a></sup></span></p> </div> <div class="text"> </div> </div> </img> </div> </div> <div class="teaser aem-GridColumn aem-GridColumn--default--12"> <div id="teaser-df1f7dacd1" class="cmp-teaser" data-cmp-data-layer="{"teaser-df1f7dacd1":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-04-24T05:36:30Z","dc:description":"<p><span class=\"h3-semibold\">PC market share<sup><a href=\"#Citation1\" target=\"_self\">1</a></sup></span></p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <p class="cmp-teaser__pretitle">38.1%</p> <div class="cmp-teaser__description"><p><span class="h3-semibold">PC market share<sup><a href="#Citation1" target="_self" rel="noopener noreferrer">1</a></sup></span></p> </div> <div class="text"> </div> </div> </img> </div> </div> <div class="teaser aem-GridColumn aem-GridColumn--default--12"> <div id="teaser-678c259ecd" class="cmp-teaser" data-cmp-data-layer="{"teaser-678c259ecd":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-04-24T05:37:29Z","dc:description":"<p><span class=\"h3-semibold\">Spend more online when shopping<sup><a href=\"#Citation1\" target=\"_self\">1</a></sup></span></p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <p class="cmp-teaser__pretitle">23%</p> <div class="cmp-teaser__description"><p><span class="h3-semibold">Spend more online when shopping<sup><a href="#Citation1" target="_self" rel="noopener noreferrer">1</a></sup></span></p> </div> <div class="text"> </div> </div> </img> </div> </div> </div> </div> </div> <div class="container responsivegrid cmp-container__padding-top--null cmp-container__padding-bottom--null aem-GridColumn aem-GridColumn--default--12"> <div id="container-a1beef190d" class="cmp-container"> <div class="teaser teaser-content-image btnsecondary cmp-teaser__image--right image--16-9 cmp-teaser__content--75-25 image--regular"> <div id="teaser-c049789dce" class="cmp-teaser" data-cmp-data-layer="{"teaser-c049789dce":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-10-01T17:52:16Z","dc:title":"How Gandalf achieved a 1316% ROAS","dc:description":"<p>The vision of Gandalf is to promote reading and provide books that inspire and educate—at attractive prices.</p>\r\n<p>&nbsp;</p>\r\n<p>To reach new customers in the extremely competitive book industry, the team at Gandalf and its agency Sempai wanted to develop an ad strategy that helped maximize profits while ensuring sales efficiency at a level that met customer satisfaction.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <p class="cmp-teaser__pretitle">CASE STUDY</p> <h2 class="cmp-teaser__title"> How Gandalf achieved a 1316% ROAS </h2> <div class="cmp-teaser__description"><p>The vision of Gandalf is to promote reading and provide books that inspire and educate—at attractive prices.</p> <p> </p> <p>To reach new customers in the extremely competitive book industry, the team at Gandalf and its agency Sempai wanted to develop an ad strategy that helped maximize profits while ensuring sales efficiency at a level that met customer satisfaction.</p> </div> <div class="cmp-teaser__action-container"> <a class="cmp-teaser__action-link" id="teaser-c049789dce-cta-45c73fef80" data-cmp-data-layer="{"teaser-c049789dce-cta-45c73fef80":{"@type":"microsoftadsprogram/components/teaser/cta","dc:title":"Learn more","xdm:linkURL":"/en/resources/discover/case-studies/how-gandalf-achieved-a-1316-roas-and-100-overall-higher-revenues-with-microsoft-advertising"}}" data-cmp-clickable data-link-target="_self" data-bi-cn="Learn more" aria-labelledby="teaser-c049789dce" href="/en/resources/discover/case-studies/how-gandalf-achieved-a-1316-roas-and-100-overall-higher-revenues-with-microsoft-advertising">Learn more</a> </div> <div class="text"> </div> </div> </img> <div class="cmp-teaser__image"> <div data-cmp-is="image" data-cmp-widths="320,480,600,800,1024,1200,1600" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--c74f6638-3ba1-421a-a552-0f5c9f641ede/solutions-adproducts-searchoverview-blade005-contentimage-image01-407x229.jpg?quality=85&width={width}&preferwebp=true" data-cmp-filereference="/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade005_contentimage_image01_407x229.jpg" id="teaser-c049789dce-image" data-cmp-data-layer="{"teaser-c049789dce-image":{"@type":"microsoftadsprogram/components/image","repo:modifyDate":"2024-10-01T17:52:16Z","image":{"repo:id":"c74f6638-3ba1-421a-a552-0f5c9f641ede","repo:modifyDate":"2024-04-24T06:54:16Z","@type":"image/jpeg","repo:path":"/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade005_contentimage_image01_407x229.jpg","xdm:tags":["properties:orientation/landscape"],"xdm:smartTags":{"template":0.765,"woman":1.0,"lifestyle photography":0.973,"friendship":0.836,"laying":0.903,"tar":0.833,"cheek":0.855,"chill":0.819,"huddle":0.838,"gleam":0.791,"mouth":0.751,"person":1.0,"collaboration":0.822,"wellness":0.751,"interaction":0.823,"lap":0.758,"hug":0.774,"lying down":0.925,"laughing":0.885}}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--c74f6638-3ba1-421a-a552-0f5c9f641ede/solutions-adproducts-searchoverview-blade005-contentimage-image01-407x229.jpg?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--c74f6638-3ba1-421a-a552-0f5c9f641ede/solutions-adproducts-searchoverview-blade005-contentimage-image01-407x229.jpg?quality=85&width=320&preferwebp=true 320w,/adobe/dynamicmedia/deliver/dm-aid--c74f6638-3ba1-421a-a552-0f5c9f641ede/solutions-adproducts-searchoverview-blade005-contentimage-image01-407x229.jpg?quality=85&width=480&preferwebp=true 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itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <h3 class="cmp-teaser__title"> Microsoft Advertising Network Search Data </h3> <div class="cmp-teaser__description"><p>Reach more of your customers and connect with the people who matter to you on the Microsoft Advertising Network.</p> <p> </p> <p>Access in-depth audience understanding and marketplace insights when you use audience data to help plan your Microsoft Advertising campaigns.</p> </div> <div class="cmp-teaser__action-container"> <a class="cmp-teaser__action-link" id="teaser-d1b0eea664-cta-fc2550fc82" data-cmp-data-layer="{"teaser-d1b0eea664-cta-fc2550fc82":{"@type":"microsoftadsprogram/components/teaser/cta","dc:title":"Learn more","xdm:linkURL":"/en/tools/planning/search-data"}}" data-cmp-clickable data-link-target="_self" data-bi-cn="Learn more" aria-labelledby="teaser-d1b0eea664" href="/en/tools/planning/search-data">Learn more</a> </div> <div class="text"> </div> </div> </img> <div 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photography":0.804,"scan":0.775,"bill":0.839,"file folder":0.831,"diagram":0.891,"file":0.836,"web icon":0.839,"linedrawing":0.764,"stationary":0.763,"stickers":0.769,"fluid":0.763,"stock":0.788}}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--91999b3d-7c84-456a-8f51-3a4b42453480/solutions-adproducts-searchoverview-blade006-messagecard-icon001-96x96.png?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--91999b3d-7c84-456a-8f51-3a4b42453480/solutions-adproducts-searchoverview-blade006-messagecard-icon001-96x96.png?quality=85&width=320&preferwebp=true 320w,/adobe/dynamicmedia/deliver/dm-aid--91999b3d-7c84-456a-8f51-3a4b42453480/solutions-adproducts-searchoverview-blade006-messagecard-icon001-96x96.png?quality=85&width=480&preferwebp=true 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How much should you bid on them? The Microsoft Advertising keyword planner can help you conduct keyword research and identify the most effective ad groups and keywords to boost your campaign performance.</p>\r\n<p>&nbsp;</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <h3 class="cmp-teaser__title"> Keyword planner </h3> <div class="cmp-teaser__description"><p>How do you choose the best keywords? How much should you bid on them? 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See stronger engagement and returns by focusing your marketing on the customers most likely to convert.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <h3 class="cmp-teaser__title"> Audience targeting </h3> <div class="cmp-teaser__description"><p>Connect to the customers that matter most to you with Microsoft Advertising audience targeting tools. See stronger engagement and returns by focusing your marketing on the customers most likely to convert.</p> </div> <div class="cmp-teaser__action-container"> <a class="cmp-teaser__action-link" id="teaser-90e750ef09-cta-405415eb2e" data-cmp-data-layer="{"teaser-90e750ef09-cta-405415eb2e":{"@type":"microsoftadsprogram/components/teaser/cta","dc:title":"Learn more","xdm:linkURL":"/en/tools/performance/audience-targeting"}}" data-cmp-clickable data-link-target="_self" data-bi-cn="Learn more" aria-labelledby="teaser-90e750ef09" href="/en/tools/performance/audience-targeting">Learn more</a> </div> <div class="text"> </div> </div> </img> <div class="cmp-teaser__image"> <div data-cmp-is="image" data-cmp-widths="320,480,600,800,1024,1200,1600" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--318ea12d-769a-402a-8d14-ce8b30ca0c33/solutions-adproducts-searchoverview-blade006-messagecard-icon003-96x96.png?quality=85&width={width}&preferwebp=true" data-cmp-filereference="/content/dam/sites/msa-about/global/common/content-lib/icons/Solutions_AdProducts_SearchOverview_blade006_messagecard_icon003_96x96.png" id="teaser-90e750ef09-image" data-cmp-data-layer="{"teaser-90e750ef09-image":{"@type":"microsoftadsprogram/components/image","repo:modifyDate":"2024-10-01T17:53:10Z","image":{"repo:id":"318ea12d-769a-402a-8d14-ce8b30ca0c33","repo:modifyDate":"2024-04-24T06:49:04Z","@type":"image/png","repo:path":"/content/dam/sites/msa-about/global/common/content-lib/icons/Solutions_AdProducts_SearchOverview_blade006_messagecard_icon003_96x96.png","xdm:tags":["properties:orientation/square"],"xdm:smartTags":{"web icon":0.821,"gps":0.902,"map":0.869}}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--318ea12d-769a-402a-8d14-ce8b30ca0c33/solutions-adproducts-searchoverview-blade006-messagecard-icon003-96x96.png?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--318ea12d-769a-402a-8d14-ce8b30ca0c33/solutions-adproducts-searchoverview-blade006-messagecard-icon003-96x96.png?quality=85&width=320&preferwebp=true 320w,/adobe/dynamicmedia/deliver/dm-aid--318ea12d-769a-402a-8d14-ce8b30ca0c33/solutions-adproducts-searchoverview-blade006-messagecard-icon003-96x96.png?quality=85&width=480&preferwebp=true 480w,/adobe/dynamicmedia/deliver/dm-aid--318ea12d-769a-402a-8d14-ce8b30ca0c33/solutions-adproducts-searchoverview-blade006-messagecard-icon003-96x96.png?quality=85&width=600&preferwebp=true 600w,/adobe/dynamicmedia/deliver/dm-aid--318ea12d-769a-402a-8d14-ce8b30ca0c33/solutions-adproducts-searchoverview-blade006-messagecard-icon003-96x96.png?quality=85&width=800&preferwebp=true 800w,/adobe/dynamicmedia/deliver/dm-aid--318ea12d-769a-402a-8d14-ce8b30ca0c33/solutions-adproducts-searchoverview-blade006-messagecard-icon003-96x96.png?quality=85&width=1024&preferwebp=true 1024w,/adobe/dynamicmedia/deliver/dm-aid--318ea12d-769a-402a-8d14-ce8b30ca0c33/solutions-adproducts-searchoverview-blade006-messagecard-icon003-96x96.png?quality=85&width=1200&preferwebp=true 1200w,/adobe/dynamicmedia/deliver/dm-aid--318ea12d-769a-402a-8d14-ce8b30ca0c33/solutions-adproducts-searchoverview-blade006-messagecard-icon003-96x96.png?quality=85&width=1600&preferwebp=true 1600w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="96" height="96" alt/> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid cmp-container-column-content cmp-container__padding-top--large cmp-container__padding-bottom--small container__horizontal-padding cmp-container-column-content--boxshadow aem-GridColumn aem-GridColumn--default--12"> <div id="container-f5282633f0" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 "> <div class="text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--5 aem-GridColumn--offset--default--0"> <div data-cmp-data-layer="{"text-a4b0ffd38d":{"@type":"microsoftadsprogram/components/text","repo:modifyDate":"2024-04-24T06:20:02Z","xdm:text":"<h2 style=\"text-align: left;\">How to get started</h2>\r\n<p>Connect with customers looking for your business anytime, anywhere, on any device with Microsoft Search ads.</p>\r\n"}}" id="text-a4b0ffd38d" class="cmp-text"> <h2 style=" text-align: left; ">How to get started</h2> <p>Connect with customers looking for your business anytime, anywhere, on any device with Microsoft Search ads.</p> </div> </div> <div class="teaser aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"> <div id="teaser-f2a492e4d6" class="cmp-teaser" data-cmp-data-layer="{"teaser-f2a492e4d6":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-04-24T06:20:35Z","dc:title":"Sign up","dc:description":"<p>It’s quick and easy to open a Microsoft Advertising campaign and get started.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <p class="cmp-teaser__pretitle">01</p> <h3 class="cmp-teaser__title"> Sign up </h3> <div class="cmp-teaser__description"><p>It’s quick and easy to open a Microsoft Advertising campaign and get started.</p> </div> <div class="text"> </div> </div> </img> </div> </div> <div class="teaser aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"> <div id="teaser-4766cea27c" class="cmp-teaser" data-cmp-data-layer="{"teaser-4766cea27c":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-04-24T06:21:13Z","dc:title":"Create a campaign","dc:description":"<p>Import from Google, check your settings, and start advertising, or make a new campaign. You have many options to create a campaign.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <p class="cmp-teaser__pretitle">02</p> <h3 class="cmp-teaser__title"> Create a campaign </h3> <div class="cmp-teaser__description"><p>Import from Google, check your settings, and start advertising, or make a new campaign. You have many options to create a campaign.</p> </div> <div class="text"> </div> </div> </img> </div> </div> </div> </div> </div> <div class="container responsivegrid cmp-container-column-content cmp-container__padding-top--null cmp-container__padding-bottom--large container__horizontal-padding cmp-container-column-content--boxshadow aem-GridColumn aem-GridColumn--default--12"> <div id="container-7a296a4d17" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 "> <div class="text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--5 aem-GridColumn--offset--default--0"> </div> <div class="teaser aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"> <div id="teaser-162aba8f5f" class="cmp-teaser" data-cmp-data-layer="{"teaser-162aba8f5f":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-04-24T06:22:09Z","dc:title":"Enter bids and budgets","dc:description":"<p>Enter your daily advertising budgets and how much you want to spend per click.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <p class="cmp-teaser__pretitle">03</p> <h3 class="cmp-teaser__title"> Enter bids and budgets </h3> <div class="cmp-teaser__description"><p>Enter your daily advertising budgets and how much you want to spend per click.</p> </div> <div class="text"> </div> </div> </img> </div> </div> <div class="teaser aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"> <div id="teaser-ea72cc824f" class="cmp-teaser" data-cmp-data-layer="{"teaser-ea72cc824f":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-04-24T06:22:44Z","dc:title":"Activate your campaign","dc:description":"<p>Now you’re ready to launch your first campaign. Check your reports to see how your campaign performs.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <p class="cmp-teaser__pretitle">04</p> <h3 class="cmp-teaser__title"> Activate your campaign </h3> <div class="cmp-teaser__description"><p>Now you’re ready to launch your first campaign. Check your reports to see how your campaign performs.</p> </div> <div class="text"> </div> </div> </img> </div> </div> </div> </div> </div> <div class="container responsivegrid cmp-container__padding-top--null cmp-container__padding-bottom--null container-fluid aem-GridColumn aem-GridColumn--default--12"> <div id="container-1f520cd3ff" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="teaser cmp-teaser--hero--fullbleed cmp-teaser--display-center image--fullbleed image-focus-right aem-GridColumn aem-GridColumn--default--12"> <div id="teaser-3b9382a238" class="cmp-teaser" data-cmp-data-layer="{"teaser-3b9382a238":{"@type":"microsoftadsprogram/components/teaser","repo:modifyDate":"2024-10-01T17:53:27Z","dc:title":"Get started with Search ads today","dc:description":"<p>Search ads are a dynamic way to start your digital advertising campaign. Import from Google or create a campaign from scratch—you’re minutes away from launching an effective advertising campaign.</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> <div class="cmp-teaser__content"> <h2 class="cmp-teaser__title"> Get started with Search ads today </h2> <div class="cmp-teaser__description"><p>Search ads are a dynamic way to start your digital advertising campaign. Import from Google or create a campaign from scratch—you’re minutes away from launching an effective advertising campaign.</p> </div> <div class="cmp-teaser__action-container"> <a class="cmp-teaser__action-link" id="teaser-3b9382a238-cta-439a0aa21b" data-cmp-data-layer="{"teaser-3b9382a238-cta-439a0aa21b":{"@type":"microsoftadsprogram/components/teaser/cta","dc:title":"Sign up ","xdm:linkURL":"https://ads.microsoft.com/signup"}}" data-cmp-clickable data-link-target="_blank" data-bi-cn="Sign up " aria-labelledby="teaser-3b9382a238" href="https://ads.microsoft.com/signup" target="_blank">Sign up </a> <a class="cmp-teaser__action-link" id="teaser-3b9382a238-cta-df3ca8c0a0" data-cmp-data-layer="{"teaser-3b9382a238-cta-df3ca8c0a0":{"@type":"microsoftadsprogram/components/teaser/cta","dc:title":"Contact an expert","xdm:linkURL":"/en/get-started/contact-expert"}}" data-cmp-clickable data-link-target="_self" data-bi-cn="Contact an expert" href="/en/get-started/contact-expert">Contact an expert</a> </div> <div class="text"> </div> </div> <img src="/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade009_hero_image01_1440x500.jpg" itemprop="contentUrl" alt="Get started with Search ads today" role="presentation"/></img> </div> </div> </div> </div> </div> <div class="container responsivegrid cmp-container-faq-Accordian cmp-container__padding-top--large cmp-container__padding-bottom--large container__horizontal-padding--default container-fluid cmp-container--lightgray aem-GridColumn aem-GridColumn--default--12"> <div id="container-2722d0c764" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 "> <div class="text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--1"> <div data-cmp-data-layer="{"text-adfd04f6b4":{"@type":"microsoftadsprogram/components/text","repo:modifyDate":"2024-03-21T13:04:41Z","xdm:text":"<h2>Frequently asked questions</h2>\r\n"}}" id="text-adfd04f6b4" class="cmp-text"> <h2>Frequently asked questions</h2> </div> </div> <div class="accordion panelcontainer cmp-accordion__before-icon aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--1 aem-GridColumn--offset--tablet--1"><div id="accordion-325f235c50" class="cmp-accordion" data-cmp-is="accordion" data-cmp-data-layer="{"accordion-325f235c50":{"shownItems":["accordion-325f235c50-item-c90ed3c112"],"@type":"microsoftadsprogram/components/accordion","repo:modifyDate":"2024-04-24T08:56:28Z"}}" data-cmp-single-expansion role="group" data-placeholder-text="false"> <div class="cmp-accordion__item" data-cmp-hook-accordion="item" data-cmp-data-layer="{"accordion-325f235c50-item-c90ed3c112":{"@type":"microsoftadsprogram/components/accordion/item","repo:modifyDate":"2024-04-15T14:27:26Z","dc:title":"What are Microsoft Search ads?"}}" id="accordion-325f235c50-item-c90ed3c112" data-cmp-expanded> <h4 class="cmp-accordion__header"> <button id="accordion-325f235c50-item-c90ed3c112-button" class="cmp-accordion__button cmp-accordion__button--expanded" type="button" aria-controls="accordion-325f235c50-item-c90ed3c112-panel" data-cmp-hook-accordion="button"> <span class="cmp-accordion__title">What are Microsoft Search ads?</span> <span class="cmp-accordion__icon"></span> </button> </h4> <div data-cmp-hook-accordion="panel" id="accordion-325f235c50-item-c90ed3c112-panel" class="cmp-accordion__panel cmp-accordion__panel--expanded" role="region" aria-labelledby="accordion-325f235c50-item-c90ed3c112-button"><div class="container responsivegrid container__horizontal-padding"> <div id="container-c90ed3c112" class="cmp-container"> <div class="aem-Grid aem-Grid--11 aem-Grid--tablet--10 aem-Grid--default--11 "> <div class="text aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--tablet--9 aem-GridColumn--default--11 aem-GridColumn--offset--default--0"> <div data-cmp-data-layer="{"text-1474f8627c":{"@type":"microsoftadsprogram/components/text","repo:modifyDate":"2024-11-05T21:08:46Z","xdm:text":"<p>With Microsoft Search ads, you can reach potential customers who are actively searching for your products and services. These ads can appear with search results on sites like Microsoft Bing, AOL, Yahoo, DuckDuckGo, Ecosia, and other partners.</p>\r\n<p>Microsoft Search ads may also appear on relevant audience sites to help you engage your ideal audience and achieve your advertising goals. This includes sites like MSN, Microsoft Edge, Outlook.com, and publisher partners based on our unique knowledge about your potential customers.</p>\r\n"}}" id="text-1474f8627c" class="cmp-text"> <p>With Microsoft Search ads, you can reach potential customers who are actively searching for your products and services. These ads can appear with search results on sites like Microsoft Bing, AOL, Yahoo, DuckDuckGo, Ecosia, and other partners.</p> <p>Microsoft Search ads may also appear on relevant audience sites to help you engage your ideal audience and achieve your advertising goals. This includes sites like MSN, Microsoft Edge, Outlook.com, and publisher partners based on our unique knowledge about your potential customers.</p> </div> </div> </div> </div> </div> </div> </div> <div class="cmp-accordion__item" data-cmp-hook-accordion="item" data-cmp-data-layer="{"accordion-325f235c50-item-5b52984e21":{"@type":"microsoftadsprogram/components/accordion/item","repo:modifyDate":"2024-04-15T14:27:11Z","dc:title":"How do I create a Search ads campaign?"}}" id="accordion-325f235c50-item-5b52984e21"> <h4 class="cmp-accordion__header"> <button id="accordion-325f235c50-item-5b52984e21-button" class="cmp-accordion__button" type="button" aria-controls="accordion-325f235c50-item-5b52984e21-panel" data-cmp-hook-accordion="button"> <span class="cmp-accordion__title">How do I create a Search ads campaign?</span> <span class="cmp-accordion__icon"></span> </button> </h4> <div data-cmp-hook-accordion="panel" id="accordion-325f235c50-item-5b52984e21-panel" class="cmp-accordion__panel cmp-accordion__panel--hidden" role="region" aria-labelledby="accordion-325f235c50-item-5b52984e21-button"><div class="container responsivegrid container__horizontal-padding"> <div id="container-5b52984e21" class="cmp-container"> <div class="aem-Grid aem-Grid--11 aem-Grid--default--11 "> <div class="text aem-GridColumn aem-GridColumn--default--11"> <div data-cmp-data-layer="{"text-0ab6f3bd64":{"@type":"microsoftadsprogram/components/text","repo:modifyDate":"2024-04-24T08:57:29Z","xdm:text":"<p>With search campaigns, you create your ad groups and provide the keywords and assets (images and text) for your ads. We'll use them to deliver your ads at the right time using keyword matching, ensuring that your ads are optimally matched with potential customers' search queries.</p>\r\n<p>You can also adjust your targeting settings and apply bid adjustments to ensure that your ads reach your target audience. Microsoft AI will help you show the most effective and relevant ads to the right people to maximize campaign performance.</p>\r\n"}}" id="text-0ab6f3bd64" class="cmp-text"> <p>With search campaigns, you create your ad groups and provide the keywords and assets (images and text) for your ads. We'll use them to deliver your ads at the right time using keyword matching, ensuring that your ads are optimally matched with potential customers' search queries.</p> <p>You can also adjust your targeting settings and apply bid adjustments to ensure that your ads reach your target audience. Microsoft AI will help you show the most effective and relevant ads to the right people to maximize campaign performance.</p> </div> </div> </div> </div> </div> </div> </div> <div class="cmp-accordion__item" data-cmp-hook-accordion="item" data-cmp-data-layer="{"accordion-325f235c50-item-add5900c7b":{"@type":"microsoftadsprogram/components/accordion/item","dc:title":"What is the Microsoft Advertising Network?"}}" id="accordion-325f235c50-item-add5900c7b"> <h4 class="cmp-accordion__header"> <button id="accordion-325f235c50-item-add5900c7b-button" class="cmp-accordion__button" type="button" aria-controls="accordion-325f235c50-item-add5900c7b-panel" data-cmp-hook-accordion="button"> <span class="cmp-accordion__title">What is the Microsoft Advertising Network?</span> <span class="cmp-accordion__icon"></span> </button> </h4> <div data-cmp-hook-accordion="panel" id="accordion-325f235c50-item-add5900c7b-panel" class="cmp-accordion__panel cmp-accordion__panel--hidden" role="region" aria-labelledby="accordion-325f235c50-item-add5900c7b-button"><div class="container responsivegrid"> <div id="container-add5900c7b" class="cmp-container"> <div class="text"> <div data-cmp-data-layer="{"text-cfc4506470":{"@type":"microsoftadsprogram/components/text","repo:modifyDate":"2024-04-24T08:58:25Z","xdm:text":"<p>When you advertise with Microsoft Advertising, your ads can appear across the Microsoft Advertising Network, including Microsoft sites and partner placements.</p>\r\n<p>Where your ads display depends on your campaign goals, ad type, targeting criteria, and ad distribution settings. By default, new campaigns are set up to show ads across the entire Microsoft Advertising Network to give your ads the most visibility. </p>\r\n"}}" id="text-cfc4506470" class="cmp-text"> <p>When you advertise with Microsoft Advertising, your ads can appear across the Microsoft Advertising Network, including Microsoft sites and partner placements.</p> <p>Where your ads display depends on your campaign goals, ad type, targeting criteria, and ad distribution settings. By default, new campaigns are set up to show ads across the entire Microsoft Advertising Network to give your ads the most visibility. </p> </div> </div> </div> </div> </div> </div> <div class="cmp-accordion__item" data-cmp-hook-accordion="item" data-cmp-data-layer="{"accordion-325f235c50-item-ea07247e61":{"@type":"microsoftadsprogram/components/accordion/item","dc:title":"Are there different types of Search ad formats?"}}" id="accordion-325f235c50-item-ea07247e61"> <h4 class="cmp-accordion__header"> <button id="accordion-325f235c50-item-ea07247e61-button" class="cmp-accordion__button" type="button" aria-controls="accordion-325f235c50-item-ea07247e61-panel" data-cmp-hook-accordion="button"> <span class="cmp-accordion__title">Are there different types of Search ad formats?</span> <span class="cmp-accordion__icon"></span> </button> </h4> <div data-cmp-hook-accordion="panel" id="accordion-325f235c50-item-ea07247e61-panel" class="cmp-accordion__panel cmp-accordion__panel--hidden" role="region" aria-labelledby="accordion-325f235c50-item-ea07247e61-button"><div class="container responsivegrid"> <div id="container-ea07247e61" class="cmp-container"> <div class="text"> <div data-cmp-data-layer="{"text-0ccfbb005e":{"@type":"microsoftadsprogram/components/text","repo:modifyDate":"2024-04-24T08:59:18Z","xdm:text":"<p>Yes, Microsoft Advertising offers many different ad formats. Some examples include Multimedia ads, Responsive Search ads, Dynamic Search ads, Product ads, Vertical ads, and App Install ads. You can use these formats when you create your campaign and ad groups.</p>\r\n"}}" id="text-0ccfbb005e" class="cmp-text"> <p>Yes, Microsoft Advertising offers many different ad formats. Some examples include Multimedia ads, Responsive Search ads, Dynamic Search ads, Product ads, Vertical ads, and App Install ads. You can use these formats when you create your campaign and ad groups.</p> </div> </div> </div> </div> </div> </div> <div class="cmp-accordion__item" data-cmp-hook-accordion="item" data-cmp-data-layer="{"accordion-325f235c50-item-e85937545b":{"@type":"microsoftadsprogram/components/accordion/item","dc:title":"How can I track sales, leads generated, and other conversion types? "}}" id="accordion-325f235c50-item-e85937545b"> <h4 class="cmp-accordion__header"> <button id="accordion-325f235c50-item-e85937545b-button" class="cmp-accordion__button" type="button" aria-controls="accordion-325f235c50-item-e85937545b-panel" data-cmp-hook-accordion="button"> <span class="cmp-accordion__title">How can I track sales, leads generated, and other conversion types? </span> <span class="cmp-accordion__icon"></span> </button> </h4> <div data-cmp-hook-accordion="panel" id="accordion-325f235c50-item-e85937545b-panel" class="cmp-accordion__panel cmp-accordion__panel--hidden" role="region" aria-labelledby="accordion-325f235c50-item-e85937545b-button"><div class="container responsivegrid"> <div id="container-e85937545b" class="cmp-container"> <div class="text"> <div data-cmp-data-layer="{"text-50c4f46671":{"@type":"microsoftadsprogram/components/text","repo:modifyDate":"2024-04-24T09:00:08Z","xdm:text":"<p>Universal Event Tracking (UET) is the key that unlocks powerful Microsoft Advertising features such as conversion tracking, audience targeting, and automated bidding bid strategies.</p>\r\n<p>The key comes in the form of the UET tag, which records what customers do on your website and sends that information to Microsoft Advertising. UET is a prerequisite for conversion tracking, remarketing in paid search, and automated bidding bid strategies.</p>\r\n"}}" id="text-50c4f46671" class="cmp-text"> <p>Universal Event Tracking (UET) is the key that unlocks powerful Microsoft Advertising features such as conversion tracking, audience targeting, and automated bidding bid strategies.</p> <p>The key comes in the form of the UET tag, which records what customers do on your website and sends that information to Microsoft Advertising. UET is a prerequisite for conversion tracking, remarketing in paid search, and automated bidding bid strategies.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid cmp-container__padding-top--large cmp-container__padding-bottom--large container__horizontal-padding container-fluid cmp-container--neutral aem-GridColumn aem-GridColumn--default--12"> <div id="container-4ef91bdbd3" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="text msa-disclaimer aem-GridColumn aem-GridColumn--default--12"> <div data-cmp-data-layer="{"Citation1":{"@type":"microsoftadsprogram/components/text","repo:modifyDate":"2024-04-24T07:02:47Z","xdm:text":"<p>[1] Comscore qSearch, Explicit Core Search (custom), March 2023, United States, desktop traffic only.</p>\r\n"}}" id="Citation1" class="cmp-text"> <p>[1] Comscore qSearch, Explicit Core Search (custom), March 2023, United States, desktop traffic only.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="experiencefragment aem-GridColumn aem-GridColumn--default--12"> <div id="experiencefragment-3d3b7e4596" class="cmp-experiencefragment cmp-experiencefragment--proactive-chat"> <div id="container-5f613207aa" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="proactivechat aem-GridColumn aem-GridColumn--default--12"> <div class="chat-container"> <div class="cmp-chat" aria-label="Get Live Support" role="dialog" data-chat-url="https://vsa.services.microsoft.com/en-us/v1.0/?partnerId=f961e078-7730-4bb4-9ac7-ce5e927cd4c3&authType=unauth&initialquery=MKT1-PrAcCh&sendboxdisable=true&flowid=virtualagent_marketing_proactivechat_GL-OB" tabindex="0"> <div class="cmp-chat__content"> <div class="cmp-chat__image" itemscope itemtype="https://schema.org/ImageObject"> <img src="/content/dam/microsoftadsprogram/greenicon.png" itemprop="contentUrl" alt=""/> </div> <div class="cmp-chat__text"> <div class="cmp-chat__title"> <h4>Chat with a Microsoft Advertising expert today</h4> </div> <div class="cmp-chat__subtitle"><p>Receive help with account signup, campaign creation. or general support.</p> </div> </div> <button class="cmp-chat__chat-button--proactive" type="button"> <span>Chat now</span> </button> </div> <a href="#" class="cmp-chat__minimize" aria-label="close" role="button" title="Minimize Chat"></a> </div> <button class="cmp-chat__content-minimized" type="button"> <span class="cmp-chat__minimize-icon"></span> <span>Questions? Talk to an expert</span> </button> </div> </div> </div> </div> </div> </div> </div> </div> </main> <footer class="experiencefragment aem-GridColumn aem-GridColumn--default--12"> <div id="experiencefragment-5e0cc6f7e7" class="cmp-experiencefragment cmp-experiencefragment--footer"> <div id="container-c9bf67ee02" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="languagenavigation msa-languagenavigation_footer aem-GridColumn aem-GridColumn--default--12"><label for="msa-language-navigation-select">Change language</label> <nav data-cmp-data-layer="{"languagenavigation-1f1bb65690":{"@type":"microsoftadsprogram/components/content/languagenavigation","repo:modifyDate":"2024-06-24T07:01:04Z"}}" id="languagenavigation-1f1bb65690" class="cmp-languagenavigation"> <select class="cmp-languagenavigation__group" id="msa-language-navigation-select"> <option data-lang="en" 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