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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><title>Sprig’s Kevin Mandich on a decade of building with ML and AI | Signals & Stories</title><meta name="robots" content="index,follow"/><meta name="description" content="Insights for digital builders"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="@mixpanel"/><meta name="twitter:creator" content="@mixpanel"/><meta property="og:title" content="Sprig’s Kevin Mandich on a decade of building with ML and AI | Signals & Stories"/><meta property="og:description" content="Insights for digital builders"/><meta property="og:url" content="https://mixpanel.com/blog/sprig-kevin-mandich-building-ml-and-ai/"/><meta property="og:type" content="article"/><meta property="article:published_time" content="2024-08-21T17:52:31.000Z"/><meta property="article:author" content="https://mixpanel.com/blog/author/daniel-bean/6"/><meta property="article:tag" content="data"/><meta property="article:tag" content="engineering"/><meta property="article:tag" content="product management"/><meta property="og:image" content="https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-768x768.png"/><meta property="og:image:alt" content="Insights for digital builders"/><meta property="og:image:width" content="768"/><meta property="og:image:height" content="768"/><meta property="og:locale" content="en_US"/><meta property="og:site_name" content="Mixpanel"/><meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover"/><meta name="google-site-verification" content="OoTPHx7nojGJ8UvFO0fEHn0FiLWWVBCHGkYKyB_Ip7s"/><meta name="google-site-verification" content="OKZ9uKMu6jWiTNMKW3wroo6LyYjBefrWPzomPzTKryI"/><meta name="google-site-verification" content="ktQYex5oJA4yoT3FArp8cp2SSpuEEO1yIOnXyPYMmw4"/><meta name="google-site-verification" content="vbHRCzhbDW8G307pT3kTkmEsSKT29m1qep-2RLpihoY"/><meta name="google-site-verification" content="tXb9P6eqlMpF7tgXb7YqyzKptWgiLFoIJMdNnP_1fVg"/><meta name="google" content="nositelinkssearchbox"/><meta name="msapplication-TileColor" content="#ffffff"/><meta name="theme-color" content="#ffffff"/><link rel="manifest" href="https://mixpanel.com/blog/pwa/manifest.json"/><link rel="apple-touch-icon" sizes="180x180" href="https://mixpanel.com/favicons/apple-touch-icon.png"/><link rel="icon" type="image/png" sizes="32x32" href="https://mixpanel.com/favicons/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="https://mixpanel.com/favicons/favicon-16x16.png"/><link rel="mask-icon" color="#7856ff" href="https://mixpanel.com/favicons/safari-pinned-tab.svg"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","@id":"https://mixpanel.com/sprig-kevin-mandich-building-ml-and-ai/","itemListElement":[{"@type":"ListItem","position":1,"item":"https://mixpanel.com","name":"Home"},{"@type":"ListItem","position":2,"item":"https://mixpanel.com/blog","name":"Signals & Stories"}]}</script><script type="application/ld+json">{"@context":"https://schema.org","@type":"BlogPosting","datePublished":"2024-08-21T17:52:31.000Z","description":"How did you get your start in ML and AI? I’ve worked in the ML space my entire professional career. I started out working at a legal tech company, moved on to a cybersecurity company, and spent some time at an AI consultancy before I ended up at Sprig. 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636.304 132.588V75.6282C636.304 54.2523 623.603 42.4018 605.611 42.4018C592.494 42.4018 581.477 49.169 575.335 62.7193V44.9355H539.768V50.0189H544.001C551.201 50.0189 552.885 51.9271 552.885 58.9027V132.572C552.885 139.563 551.185 141.455 544.001 141.455H539.768V146.539L539.784 146.555ZM704.456 149.089C718.423 149.089 731.557 142.738 741.082 135.121L737.907 130.471C729.44 136.613 719.915 139.355 711.031 139.355C689.446 139.355 676.746 124.121 676.746 94.4863V90.6698H743.632C743.215 62.0939 725.639 42.6263 700.03 42.6263C674.421 42.6263 653.879 65.7019 653.879 96.1861C653.879 129.637 672.93 149.105 704.472 149.105L704.456 149.089ZM700.223 47.9021C712.923 47.9021 720.748 61.6609 722.031 84.945H677.163C679.071 61.4524 687.955 47.9021 700.239 47.9021H700.223ZM748.266 146.539H797.368V141.455H792.493C785.501 141.455 783.818 139.547 783.818 132.572V2.60078H748.25V7.68415H752.483C759.475 7.68415 761.367 9.59242 761.367 16.568V132.572C761.367 139.563 759.459 141.455 752.483 141.455H748.25V146.539H748.266Z" fill="currentColor"></path></svg><span class="Header_srOnly__X6naj">Mixpanel</span></a><span class="Header_dropdown__NxD2h"><ul class="HeaderDropdown_root__iXp1v"><li class="HeaderDropdown_listItem__jN4UB"><span class="HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="HeaderDropdown_itemInnerWrapper__hlXtJ"><div class="Typography_captionXs__kkNeR HeaderDropdown_titleText___vtzg">Copy wordmark as SVG</div></div></div></span></li><li class="HeaderDropdown_listItem__jN4UB"><a href="https://brand.mixpanel.com/" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><div><div class="HeaderDropdown_itemInnerWrapper__hlXtJ"><div class="Typography_captionXs__kkNeR HeaderDropdown_titleText___vtzg">Brand guidelines</div></div></div></a></li></ul></span></figure><ul class="Header_navigationList__Vinsb"><li class="Header_navigationItem__UnjKb"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN Header_anchor__dKfrb Header_hasChildren__dvVVQ" tabindex="-1">Platform</div><svg class="Header_dropdownArrowIcon__wIY1M" width="100%" height="100%" viewBox="0 0 10 6" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9 1L5 4.64122L1 1" stroke="currentColor" stroke-width="1.7" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="Header_dropdown__NxD2h"><ul class="HeaderDropdown_root__iXp1v HeaderDropdown_multiColumnRoot__nFrJU"><div class="HeaderDropdown_linkColumnWrapper__M_QDq"><div class="HeaderDropdown_linkColumn__TgmlE"><div class="HeaderDropdown_linkColumnHeader__Za3XU"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1596_59443)"><rect width="16" height="16" fill="white"></rect><path d="M2 16L14 16C15.1046 16 16 15.1046 16 14L16 2C16 0.895433 15.1046 1.81341e-06 14 1.69753e-06L2 4.38646e-07C0.895429 3.22768e-07 -7.75506e-07 0.895432 -8.58276e-07 2L-1.75748e-06 14C-1.84025e-06 15.1046 0.895428 16 2 16Z" fill="#7856FF"></path><path d="M3 7L6 4L9 7L13 3" stroke="#1B0B3B" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3 11V13" stroke="#1B0B3B" stroke-linecap="round" stroke-linejoin="round"></path><path d="M8 10L8 13" stroke="#1B0B3B" stroke-linecap="round" stroke-linejoin="round"></path><path d="M13 11V13" stroke="#1B0B3B" stroke-linecap="round" stroke-linejoin="round"></path></g><defs><clipPath id="clip0_1596_59443"><rect width="16" height="16" fill="white"></rect></clipPath></defs></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Platform</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="/features" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Product Analytics</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Measure & optimize products</div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="https://mixpanel.com/releases/data-warehouse-connectors" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Warehouse Connectors</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Sync trusted data</div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="https://mixpanel.com/releases/session-replay" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Session Replay</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Watch user journeys</div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="https://mixpanel.com/partners/integrations" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Integrations</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Connect the tools you love</div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/security-privacy" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Security & Privacy</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Protect customer data</div></div></div></a></li></div><div class="HeaderDropdown_linkColumn__TgmlE"><div class="HeaderDropdown_linkColumnHeader__Za3XU"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0 6.33334C0 5.78106 0.447715 5.33334 1 5.33334H9.66667C10.219 5.33334 10.6667 5.78106 10.6667 6.33334V15C10.6667 15.5523 10.219 16 9.66667 16H1C0.447717 16 0 15.5523 0 15V6.33334Z" fill="#7856FF"></path><path d="M5.33333 1C5.33333 0.447717 5.78104 0 6.33333 0H15C15.5523 0 16 0.447715 16 1V9.66667C16 10.219 15.5523 10.6667 15 10.6667H6.33333C5.78104 10.6667 5.33333 10.219 5.33333 9.66667V1Z" fill="#7856FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M10.6666 10.6666H6.33329C5.781 10.6666 5.33329 10.2189 5.33329 9.66664V5.3333H9.66662C10.2189 5.3333 10.6666 5.78102 10.6666 6.3333V10.6666Z" fill="#1B0B3B"></path></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Use Cases</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="/acquire" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Acquire New Users</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Boost marketing campaigns</div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/grow" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Grow Your Users</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Engage & retain more users</div></div></div></a></li></div></div><div class="HeaderDropdown_navBarCard__wlsfX"><div class="HeaderDropdown_navBarCardBody__mtOKx"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN HeaderDropdown_navBarCardTag__Y_Jep">New</div><div class="Typography_headingXs__ACFef Typography_bold__nCycN HeaderDropdown_navBarCardTitle__QP0zk">Watch how customers use your product</div><a href="https://mixpanel.com/releases/session-replay" class="Link HeaderDropdown_navCardLink__wn_St" data-testid="header-dropdown--anchor" target="_blank"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_small__vkGtt Button_root__UFS1q HeaderDropdown_navCardLink__wn_St"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_captionSm__40ZIi Typography_bold__nCycN Button_text__zLCIF">Session Replay<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div><div class="BasicImage_imageBox__gFfJf HeaderDropdown_navBarCardImage__F1CTo" style="--image-height:736;--image-width:1078"><img alt="Session Replay" loading="lazy" width="1078" height="736" decoding="async" data-nimg="1" class="BasicImage_image__Lq9wS HeaderDropdown_navBarCardImage__F1CTo" style="color:transparent" src="/blog/_next/static/media/session-replay.96f47ed0.webp"/></div></div></ul><div class="Header_phantomBlur__5Ap7N"></div></span></li><li class="Header_navigationItem__UnjKb"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN Header_anchor__dKfrb Header_hasChildren__dvVVQ" tabindex="-1">Solutions</div><svg class="Header_dropdownArrowIcon__wIY1M" width="100%" height="100%" viewBox="0 0 10 6" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9 1L5 4.64122L1 1" stroke="currentColor" stroke-width="1.7" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="Header_dropdown__NxD2h"><ul class="HeaderDropdown_root__iXp1v HeaderDropdown_multiColumnRoot__nFrJU HeaderDropdown_navBarRootWrap__Kj_HY"><div class="HeaderDropdown_linkColumnWrapper__M_QDq"><div class="HeaderDropdown_linkColumn__TgmlE"><div class="HeaderDropdown_linkColumnHeader__Za3XU"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="12" viewBox="0 0 16 12" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="2.57133" cy="5.83158" r="1.58891" fill="#7856FF"></circle><path fill-rule="evenodd" clip-rule="evenodd" d="M3.50069 8.23982C3.36643 8.48731 3.25441 8.75019 3.16765 9.02625L2.89822 9.88352C2.75248 10.3472 2.76316 10.8136 2.89467 11.234H0.684705C0.210882 11.234 -0.119468 10.7639 0.041025 10.3181L0.274086 9.67073C0.622826 8.70201 1.54177 8.05615 2.57136 8.05615C2.89705 8.05615 3.21168 8.12078 3.50069 8.23982Z" fill="#7856FF"></path><circle cx="1.58891" cy="1.58891" r="1.58891" transform="matrix(-1 0 0 1 15.0176 4.24268)" fill="#7856FF"></circle><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4993 8.23982C12.6336 8.48731 12.7456 8.75019 12.8323 9.02625L13.1018 9.88352C13.2475 10.3472 13.2368 10.8136 13.1053 11.234H15.3153C15.7891 11.234 16.1195 10.7639 15.959 10.3181L15.7259 9.67073C15.3772 8.70201 14.4582 8.05615 13.4286 8.05615C13.1029 8.05615 12.7883 8.12078 12.4993 8.23982Z" fill="#7856FF"></path><circle cx="7.80361" cy="2.55312" r="2.55312" fill="#1B0B3B"></circle><path d="M4.11228 8.72182C4.67265 7.16523 6.14925 6.12744 7.80363 6.12744C9.45802 6.12744 10.9346 7.16523 11.495 8.72182L11.8695 9.76208C12.1274 10.4784 11.5965 11.2337 10.8352 11.2337H4.77208C4.01072 11.2337 3.4799 10.4784 3.73779 9.76208L4.11228 8.72182Z" fill="#1B0B3B"></path></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Teams</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="/teams/product-teams" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div 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0.447715 10.6667 1 10.6667H5.33333V16H1C0.447716 16 0 15.5523 0 15V11.6667Z" fill="#7856FF"></path><path d="M5.33334 6.33334C5.33334 5.78106 5.78106 5.33334 6.33334 5.33334H10.6667V10.6667H5.33334V6.33334Z" fill="#7856FF"></path><rect x="5.33334" y="10.6667" width="5.33333" height="5.33333" fill="#1B0B3B"></rect><rect x="10.6667" y="5.33334" width="5.33333" height="5.33333" fill="#1B0B3B"></rect><path d="M10.6667 10.6667H16V15C16 15.5523 15.5523 16 15 16H10.6667V10.6667Z" fill="#7856FF"></path></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Business Size</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="/enterprise" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Enterprise</div><div 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class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/startups" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Startup Program</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li></div></div><div class="HeaderDropdown_navBarCard__wlsfX HeaderDropdown_navBarCardWrap__bHyJH"><div class="HeaderDropdown_navBarCardBody__mtOKx"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN HeaderDropdown_navBarCardTag__Y_Jep">2025 State of Product Analytics</div><div class="Typography_headingXs__ACFef Typography_bold__nCycN HeaderDropdown_navBarCardTitle__QP0zk">Understand critical trends in Media & Entertainment</div><a href="https://mixpanel.com/m/benchmarks-report-2025-media-entertainment/" class="Link HeaderDropdown_navCardLink__wn_St" data-testid="header-dropdown--anchor" target="_blank"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_small__vkGtt Button_root__UFS1q HeaderDropdown_navCardLink__wn_St"><span 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4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Measure & optimize products</div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="https://mixpanel.com/releases/data-warehouse-connectors" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Warehouse Connectors</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g 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class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Watch user journeys</div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="https://mixpanel.com/partners/integrations" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Integrations</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Connect the tools you love</div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/security-privacy" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Security & Privacy</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Protect customer data</div></div></div></a></li></div><div class="HeaderDropdown_linkColumn__TgmlE"><div class="HeaderDropdown_linkColumnHeader__Za3XU"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0 6.33334C0 5.78106 0.447715 5.33334 1 5.33334H9.66667C10.219 5.33334 10.6667 5.78106 10.6667 6.33334V15C10.6667 15.5523 10.219 16 9.66667 16H1C0.447717 16 0 15.5523 0 15V6.33334Z" fill="#7856FF"></path><path d="M5.33333 1C5.33333 0.447717 5.78104 0 6.33333 0H15C15.5523 0 16 0.447715 16 1V9.66667C16 10.219 15.5523 10.6667 15 10.6667H6.33333C5.78104 10.6667 5.33333 10.219 5.33333 9.66667V1Z" fill="#7856FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M10.6666 10.6666H6.33329C5.781 10.6666 5.33329 10.2189 5.33329 9.66664V5.3333H9.66662C10.2189 5.3333 10.6666 5.78102 10.6666 6.3333V10.6666Z" fill="#1B0B3B"></path></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Use Cases</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="/acquire" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Acquire New Users</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Boost marketing campaigns</div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/grow" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Grow Your Users</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Engage & retain more users</div></div></div></a></li></div></div><div class="HeaderDropdown_navBarCard__wlsfX"><div class="HeaderDropdown_navBarCardBody__mtOKx"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN HeaderDropdown_navBarCardTag__Y_Jep">New</div><div class="Typography_headingXs__ACFef Typography_bold__nCycN HeaderDropdown_navBarCardTitle__QP0zk">Watch how customers use your product</div><a href="https://mixpanel.com/releases/session-replay" class="Link HeaderDropdown_navCardLink__wn_St" data-testid="header-dropdown--anchor" target="_blank"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_small__vkGtt Button_root__UFS1q HeaderDropdown_navCardLink__wn_St"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_captionSm__40ZIi Typography_bold__nCycN Button_text__zLCIF">Session Replay<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div><div class="BasicImage_imageBox__gFfJf HeaderDropdown_navBarCardImage__F1CTo" style="--image-height:736;--image-width:1078"><img alt="Session Replay" loading="lazy" width="1078" height="736" decoding="async" data-nimg="1" class="BasicImage_image__Lq9wS HeaderDropdown_navBarCardImage__F1CTo" style="color:transparent" src="/blog/_next/static/media/session-replay.96f47ed0.webp"/></div></div></ul></div></ul></li><li class="Header_navigationItem__UnjKb"><div class="Typography_bodyMd__Dt0yK Typography_bold__nCycN Header_anchor__dKfrb" tabindex="-1">Solutions<span class="Header_arrowWrapper__UHIBa"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 13" fill="none"><path d="M7.65412 6.45155L1.38396 12.2698L0 10.9141L3.78469 7.52482L5.09583 6.43805L3.78469 5.35003L0 1.989L1.38396 0.605042L7.65412 6.45155Z" fill="#1B0B3B"></path></svg></span></div><ul class="Header_nestedList__AxCQe"><div class="Header_expandableSubMenu__G4H9V"><div><div class="Typography_bodyMd__Dt0yK Typography_bold__nCycN Header_backButton__Y_Fx5" tabindex="-1"><span class="Header_arrowWrapper__UHIBa"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 13" fill="none"><path d="M0.321464 6.47663L6.59163 12.2949L7.97559 10.9392L4.19089 7.54991L2.87976 6.46314L4.19089 5.37512L7.97559 2.01408L6.59163 0.630127L0.321464 6.47663Z" fill="#1B0B3B"></path></svg></span>Back</div></div><ul class="HeaderDropdown_root__iXp1v HeaderDropdown_multiColumnRoot__nFrJU HeaderDropdown_navBarRootWrap__Kj_HY"><div class="HeaderDropdown_linkColumnWrapper__M_QDq"><div class="HeaderDropdown_linkColumn__TgmlE"><div class="HeaderDropdown_linkColumnHeader__Za3XU"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="12" viewBox="0 0 16 12" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="2.57133" cy="5.83158" r="1.58891" fill="#7856FF"></circle><path fill-rule="evenodd" clip-rule="evenodd" d="M3.50069 8.23982C3.36643 8.48731 3.25441 8.75019 3.16765 9.02625L2.89822 9.88352C2.75248 10.3472 2.76316 10.8136 2.89467 11.234H0.684705C0.210882 11.234 -0.119468 10.7639 0.041025 10.3181L0.274086 9.67073C0.622826 8.70201 1.54177 8.05615 2.57136 8.05615C2.89705 8.05615 3.21168 8.12078 3.50069 8.23982Z" fill="#7856FF"></path><circle cx="1.58891" cy="1.58891" r="1.58891" transform="matrix(-1 0 0 1 15.0176 4.24268)" fill="#7856FF"></circle><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4993 8.23982C12.6336 8.48731 12.7456 8.75019 12.8323 9.02625L13.1018 9.88352C13.2475 10.3472 13.2368 10.8136 13.1053 11.234H15.3153C15.7891 11.234 16.1195 10.7639 15.959 10.3181L15.7259 9.67073C15.3772 8.70201 14.4582 8.05615 13.4286 8.05615C13.1029 8.05615 12.7883 8.12078 12.4993 8.23982Z" fill="#7856FF"></path><circle cx="7.80361" cy="2.55312" r="2.55312" fill="#1B0B3B"></circle><path d="M4.11228 8.72182C4.67265 7.16523 6.14925 6.12744 7.80363 6.12744C9.45802 6.12744 10.9346 7.16523 11.495 8.72182L11.8695 9.76208C12.1274 10.4784 11.5965 11.2337 10.8352 11.2337H4.77208C4.01072 11.2337 3.4799 10.4784 3.73779 9.76208L4.11228 8.72182Z" fill="#1B0B3B"></path></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Teams</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="/teams/product-teams" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Product</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/teams/data-teams" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Data Analysts</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/teams/marketing-teams" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Marketing</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/teams/engineering-teams" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Engineering</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li></div><div class="HeaderDropdown_linkColumn__TgmlE"><div class="HeaderDropdown_linkColumnHeader__Za3XU"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0 5C0 4.44772 0.447715 4 1 4H6C6.55228 4 7 4.44772 7 5V16H0V5Z" fill="#7856FF"></path><path d="M9 1C9 0.447715 9.44772 0 10 0H15C15.5523 0 16 0.447715 16 1V16H9V1Z" fill="#7856FF"></path><rect x="1" y="7" width="2" height="2" fill="#1B0B3B"></rect><rect x="4" y="11" width="2" height="2" fill="#1B0B3B"></rect><rect x="10" y="3" width="2" height="2" fill="#1B0B3B"></rect><rect x="13" y="7" width="2" height="2" fill="#1B0B3B"></rect><rect x="10" y="11" width="2" height="2" fill="#1B0B3B"></rect></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Industries</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="/industries/finance" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Finance</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/industries/media" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Media & Entertainment</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/industries/b2b-saas" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">B2B</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/industries/ecommerce" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Ecommerce</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/industries/healthcare" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Healthcare</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li></div><div class="HeaderDropdown_linkColumn__TgmlE"><div class="HeaderDropdown_linkColumnHeader__Za3XU"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M10.6667 1C10.6667 0.447716 11.1144 0 11.6667 0H15C15.5523 0 16 0.447715 16 1V5.33333H10.6667V1Z" fill="#7856FF"></path><path d="M0 11.6667C0 11.1144 0.447715 10.6667 1 10.6667H5.33333V16H1C0.447716 16 0 15.5523 0 15V11.6667Z" fill="#7856FF"></path><path d="M5.33334 6.33334C5.33334 5.78106 5.78106 5.33334 6.33334 5.33334H10.6667V10.6667H5.33334V6.33334Z" fill="#7856FF"></path><rect x="5.33334" y="10.6667" width="5.33333" height="5.33333" fill="#1B0B3B"></rect><rect x="10.6667" y="5.33334" width="5.33333" height="5.33333" fill="#1B0B3B"></rect><path d="M10.6667 10.6667H16V15C16 15.5523 15.5523 16 15 16H10.6667V10.6667Z" fill="#7856FF"></path></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Business Size</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="/enterprise" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div 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xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li></div></div><div class="HeaderDropdown_navBarCard__wlsfX HeaderDropdown_navBarCardWrap__bHyJH"><div class="HeaderDropdown_navBarCardBody__mtOKx"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN HeaderDropdown_navBarCardTag__Y_Jep">2025 State of Product Analytics</div><div class="Typography_headingXs__ACFef Typography_bold__nCycN HeaderDropdown_navBarCardTitle__QP0zk">Understand critical trends in Media & Entertainment</div><a href="https://mixpanel.com/m/benchmarks-report-2025-media-entertainment/" class="Link HeaderDropdown_navCardLink__wn_St" data-testid="header-dropdown--anchor" 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stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">See the latest product updates</div></div></div></a></li></div><div class="HeaderDropdown_linkColumn__TgmlE"><div class="HeaderDropdown_linkColumnHeader__Za3XU"><figure class="HeaderDropdown_icon__JbPpx"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.2016 11.8461L14.6665 11.022C14.4601 10.7042 14.1223 10.4992 13.75 10.4597V7.21062C13.75 6.52026 13.1904 5.96062 12.5 5.96062H7.5V3.46057C7.5 2.77022 8.05964 2.21057 8.75 2.21057H18.75C19.4404 2.21057 20 2.77022 20 3.46057V9.28821C20 9.93137 19.4786 10.4528 18.8355 10.4528C18.4411 10.4528 18.0735 10.6523 17.8588 10.9831L17.2984 11.8461C16.8055 12.6051 15.6945 12.6051 15.2016 11.8461Z" fill="#7856FF"></path><path d="M3.33839 16.022L3.87351 16.8461C4.36636 17.6051 5.47739 17.6051 5.97024 16.8461L6.50536 16.022C6.73589 15.667 7.13043 15.4528 7.55373 15.4528H11.25C11.9404 15.4528 12.5 14.8931 12.5 14.2028V8.46057C12.5 7.77022 11.9404 7.21057 11.25 7.21057H1.25C0.559644 7.21057 0 7.77022 0 8.46057V14.2028C0 14.8931 0.559644 15.4528 1.25 15.4528H2.29002C2.71332 15.4528 3.10786 15.667 3.33839 16.022Z" fill="#B094FF"></path><circle cx="9.0625" cy="11.2731" r="0.9375" fill="#7856FF"></circle><circle cx="6.25" cy="11.2731" r="0.9375" fill="#7856FF"></circle><circle cx="3.4375" cy="11.2731" r="0.9375" fill="#7856FF"></circle></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Community</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="https://mixpanel.com/blog" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div 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src="https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-768x768.png" alt="Featured image" class="BasicImage_image__Lq9wS HeadshotHero_image__Mu7ha" sizes="(max-width: 300px): 300px, (max-width: 1480px): 1480px, (max-width: 150px): 150px, (max-width: 768px): 768px, (max-width: 1536px): 1536px, (max-width: 2048px): 2048px, (max-width: 300px): 300px" srcSet="https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-300x300.png 300w, https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-1480x1480.png 1480w, https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-150x150.png 150w, https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-768x768.png 768w, https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-1536x1536.png 1536w, 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href="/blog/tag/engineering" class="Link Typography_isLink__0_8f8 Typography_captionSm__40ZIi Typography_bold__nCycN TagsList_tag__fe4T3">engineering</a></div><div class="TagsList_tagContainer__plY2P"><a href="/blog/tag/product-management" class="Link Typography_isLink__0_8f8 Typography_captionSm__40ZIi Typography_bold__nCycN TagsList_tag__fe4T3">product management</a></div></div></div></div><div class="HeroGrid_largeImage__QrzZP HeroGrid_desktop__apSI4"><div class="BasicImage_imageBox__gFfJf HeadshotHero_image__Mu7ha" style="--image-height:768;--image-width:768"><img src="https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-768x768.png" alt="Featured image" class="BasicImage_image__Lq9wS HeadshotHero_image__Mu7ha" sizes="(max-width: 300px): 300px, (max-width: 1480px): 1480px, (max-width: 150px): 150px, (max-width: 768px): 768px, (max-width: 1536px): 1536px, (max-width: 2048px): 2048px, (max-width: 300px): 300px" srcSet="https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-300x300.png 300w, https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-1480x1480.png 1480w, https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-150x150.png 150w, https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-768x768.png 768w, https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-1536x1536.png 1536w, https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-2048x2048.png 2048w, https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/08/Builder_Kevin_Mandich_Hero-300x300.png 300w"/></div></div></div></div><div class="HeadshotHero_divider__JrqTE"></div><div class="GridContainer_gridContainer__QWz73 ArticleDetails_authorDetails__8f8zj"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_smFill__BEbc_ GridItem_medFill__nnoxW GridItem_lgFill__kkwmJ GridItem_xlFill__KfhUO"><div class="ArticleDetails_mobile__2n_Ys"><div class="ArticleDetails_articleDetails__ko_TA"><div class="Typography_captionSm__40ZIi">Article details</div><svg class="ArticleDetails_dropdownArrowIcon__t7x_T" width="100%" height="100%" viewBox="0 0 10 6" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9 1L5 4.64122L1 1" stroke="currentColor" stroke-width="1.7" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="ArticleDetails_authorContainer__ZAP7U"><div class="ArticleDetails_authors__SezPj"><div class="Author_authorContainer__SW_yP ArticleDetails_authorComponent__4bb2X"><a id="daniel-bean-sprigs-kevin-mandich-on-a-decade-of-building-with-ml-and-ai__Avatar" href="/blog/author/daniel-bean/"><div class="BasicImage_imageBox__gFfJf Author_avatar__a_1Go" style="--image-height:56;--image-width:56"><img alt="Author picture" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="BasicImage_image__Lq9wS Author_avatar__a_1Go" style="color:transparent" src="https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/dan-bean-96x96.jpg"/></div></a><div class="Author_author__alZtn Author_hasVertical__Yxzk6"><a id="daniel-bean-sprigs-kevin-mandich-on-a-decade-of-building-with-ml-and-ai__Name" class="Author_link__SCiLs" href="/blog/author/daniel-bean/"><div class="Typography_bodyMd__Dt0yK Typography_bold__nCycN Author_authorName__Aon4I">Daniel Bean</div></a><div class="Typography_bodySm__TdD9P Author_authorTitle__RInlc">Managing Editor @ Mixpanel</div></div></div><div class="Author_authorContainer__SW_yP ArticleDetails_authorComponent__4bb2X"><div class="Author_author__alZtn Author_hasVertical__Yxzk6"><div class="Typography_bodyMd__Dt0yK Typography_bold__nCycN Author_authorName__Aon4I"></div><div class="Typography_bodySm__TdD9P Author_authorTitle__RInlc"></div></div></div></div><div class="ArticleDetails_container__H7AD2"><div class="ArticleDetails_authorInfoContainer__2M_0w"><div class="ArticleDetails_authorInfo__qKlPR"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN ArticleDetails_authorInfoName__SWFST">Last Edited:</div><div class="Typography_captionSm__40ZIi">Aug 22, 2024</div></div><div class="ArticleDetails_authorInfo__qKlPR"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN ArticleDetails_authorInfoName__SWFST">Published:</div><div class="Typography_captionSm__40ZIi">Aug 21, 2024</div></div></div></div></div></div></div></div><div class="ArticleDetails_desktop__fQGPM"><div class="ArticleDetails_authorContainer__ZAP7U"><div class="ArticleDetails_authors__SezPj"><div class="Author_authorContainer__SW_yP ArticleDetails_authorComponent__4bb2X"><a id="daniel-bean-sprigs-kevin-mandich-on-a-decade-of-building-with-ml-and-ai__Avatar" href="/blog/author/daniel-bean/"><div class="BasicImage_imageBox__gFfJf Author_avatar__a_1Go" style="--image-height:56;--image-width:56"><img alt="Author picture" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="BasicImage_image__Lq9wS Author_avatar__a_1Go" style="color:transparent" src="https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/dan-bean-96x96.jpg"/></div></a><div class="Author_author__alZtn Author_hasVertical__Yxzk6"><a id="daniel-bean-sprigs-kevin-mandich-on-a-decade-of-building-with-ml-and-ai__Name" class="Author_link__SCiLs" href="/blog/author/daniel-bean/"><div class="Typography_bodyMd__Dt0yK Typography_bold__nCycN Author_authorName__Aon4I">Daniel Bean</div></a><div class="Typography_bodySm__TdD9P Author_authorTitle__RInlc">Managing Editor @ Mixpanel</div></div></div><div class="Author_authorContainer__SW_yP ArticleDetails_authorComponent__4bb2X"><div class="Author_author__alZtn Author_hasVertical__Yxzk6"><div class="Typography_bodyMd__Dt0yK Typography_bold__nCycN Author_authorName__Aon4I"></div><div class="Typography_bodySm__TdD9P Author_authorTitle__RInlc"></div></div></div></div><div class="ArticleDetails_container__H7AD2"><div class="ArticleDetails_authorInfoContainer__2M_0w"><div class="ArticleDetails_authorInfo__qKlPR"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN ArticleDetails_authorInfoName__SWFST">Last Edited:</div><div class="Typography_captionSm__40ZIi">Aug 22, 2024</div></div><div class="ArticleDetails_authorInfo__qKlPR"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN ArticleDetails_authorInfoName__SWFST">Published:</div><div class="Typography_captionSm__40ZIi">Aug 21, 2024</div></div></div></div></div></div></div></div></div></header><main class="Post_postBase__JxloD Post_builders__St73H"><div class="GridContainer_gridContainer__QWz73"><div 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stroke-miterlimit="10"></path><path d="M0.671875 11.9995H6.00521V6.66616H0.671875V11.9995Z" class="SectionDivider_path__cUS_H" stroke-width="0.750001" stroke-miterlimit="10"></path><path d="M27.3438 12H32.6771V6.66665H27.3438V12Z" class="SectionDivider_path__cUS_H" stroke-width="0.750001" stroke-miterlimit="10"></path><path d="M54 12H59.3333V6.66665H54V12Z" class="SectionDivider_path__cUS_H" stroke-width="0.750001" stroke-miterlimit="10"></path><path d="M27.3438 6.66602H32.6771V1.33266H27.3438V6.66602Z" class="SectionDivider_path__cUS_H" stroke-width="0.750001" stroke-miterlimit="10"></path></svg></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-9__ydca7 GridItem_gridItemSize-xl-9__1MT_u PostBlocks_gridItem__L5Wbn"><h2 class="Typography_headingXl__AQ2pZ PostBlocks_headingBlockType__fDUxA PostBlocks_interviewHeadingTwoStyle__KOMGE"><span>How did you get your start in ML and AI?</span></h2></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>I've worked in the ML space my entire professional career. I started out working at a legal tech company, moved on to a cybersecurity company, and spent some time at an AI consultancy before I ended up at Sprig.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>I joined the industry at a pretty interesting time—it was 2014, when big neural networks specifically for image recognition were just beginning to launch. That was a really big year for neural networks in general, and I got the chance to start using these large models professionally in the years to come.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>Up until then, what we call old-school ML—which are basically just statistical models—were pretty prevalent, and they still are at a lot of companies. So most of my career until I joined Sprig was working with relatively simple models to do relatively simple tasks.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>In the beginning, still in the pre-OpenAI days, we rolled out all our own ML models. We constantly trained them, and it was painstaking and expensive. We had a team of annotators to look over data, review it, mark it if it’s incorrect, and stuff like that. That lasted about three years until OpenAI came around and just blew the top off of everything. It leveled the playing field across the industry.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-9__ydca7 GridItem_gridItemSize-xl-9__1MT_u PostBlocks_gridItem__L5Wbn"><h2 class="Typography_headingXl__AQ2pZ PostBlocks_headingBlockType__fDUxA PostBlocks_interviewHeadingTwoStyle__KOMGE"><span>What’s been your reaction to the AI boom these last couple of years? Are you finding yourself as surprised as the rest of us about the advancements and buzz, or was this something you saw coming for a while?</span></h2></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>Being in the industry, it was definitely a mix of both. You could see the trajectory of the technology as it was being developed. </span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>Image recognition, for example—2014 was a massive step up from 2013, but it was still pretty rudimentary. It would mix up a blackboard eraser and a mobile phone, right? It was cool, but it wasn't quite there yet. But it just kept getting better and better. It was obvious where it was going, but I think that the modern LLM movement took everybody by surprise.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_quoteBlock__tSpL3 PostBlocks_centerText__meMQs"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-10__VUo6W GridItem_gridItemSize-xl-9__1MT_u PostBlocks_gridItem__L5Wbn"><div class="Typography_bodyXxlSerif__99I_5 PostBlocks_quoteBlockType__Htsnm"></div><cite class="Typography_bodySm__TdD9P"></cite></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>"In the beginning ... we rolled out all our own ML models. We constantly trained them, and it was painstaking and expensive. We had a team of annotators to look over data, review it, mark it if it’s incorrect, and stuff like that. That lasted about three years until OpenAI came around and just blew the top off of everything. It leveled the playing field across the industry."</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-9__ydca7 GridItem_gridItemSize-xl-9__1MT_u PostBlocks_gridItem__L5Wbn"><h2 class="Typography_headingXl__AQ2pZ PostBlocks_headingBlockType__fDUxA PostBlocks_interviewHeadingTwoStyle__KOMGE"><span>What’s been bigger for making this new crop of AI products and companies possible, the new tech advancements behind AI or the new and innovative ways AI is being packaged and built into products?</span></h2></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>It's definitely a mixture of everything. I've seen the machine learning hype cycles over the last 10-plus years, and it's always the same. Something comes out and a bunch of articles get written and the hype goes up. Then people try to implement it and realize it’s wrong 40% of the time and get upset.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>I think tech has driven a lot of the recent changes around how people create and package products, and I don't think we've seen the extent to which that will change with this new technology. I can see that product packaging piece catching up to the advancements very soon.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-9__ydca7 GridItem_gridItemSize-xl-9__1MT_u PostBlocks_gridItem__L5Wbn"><h2 class="Typography_headingXl__AQ2pZ PostBlocks_headingBlockType__fDUxA PostBlocks_interviewHeadingTwoStyle__KOMGE"><span>For founders or product creators in this new wave of AI, is it more important to have a technical background in things like LLMs or creative thinking and understanding of how to package this tech into useful products?</span></h2></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>With AI, you just don't need the expertise that you needed five years ago to build products to automate these tasks. A few years ago, you would’ve had to do a lot more work—you had to make sure your inputs were perfectly formed to get the specific outputs that you wanted.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>Now, you don’t have to do that anymore. You don't even have to know too much from a technical perspective because these models have so much context and memory stored about what they've seen people do on the internet or the data they're trained on. </span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>The barrier to entry is super low now, so AI is just another tool in the toolbox, something people can use to just build stuff faster. I don't think it really changes anything fundamental about the creativity needed to build good products or create value. That part is still the same as it's always been—it's just easier to do it now.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_quoteBlock__tSpL3 PostBlocks_centerText__meMQs"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-10__VUo6W GridItem_gridItemSize-xl-9__1MT_u PostBlocks_gridItem__L5Wbn"><div class="Typography_bodyXxlSerif__99I_5 PostBlocks_quoteBlockType__Htsnm"></div><cite class="Typography_bodySm__TdD9P"></cite></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>"The barrier to entry is super low now, so AI is just another tool in the toolbox, something people can use to just build stuff faster. I don't think it really changes anything fundamental about the creativity needed to build good products or create value." </span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-9__ydca7 GridItem_gridItemSize-xl-9__1MT_u PostBlocks_gridItem__L5Wbn"><h2 class="Typography_headingXl__AQ2pZ PostBlocks_headingBlockType__fDUxA PostBlocks_interviewHeadingTwoStyle__KOMGE"><span>Tell us about Sprig’s latest ventures into AI, both how they were conceived and built and how you’re seeing them help product builders today.</span></h2></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>We started by analyzing Open Text feedback, because that’s historically something product teams spend a lot of time on. </span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>That formed the foundation of our work today, which falls into two major areas. One is the analysis of different modes such as video recordings or session replays of what somebody did—or heat maps, because there’s a lot of data there. </span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>The other is branching out from just analysis and moving into the entire product research lifecycle to see what we can automate or improve. That second part is exciting because the focus on that whole lifecycle is part of our new company vision.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>If you're a product builder, you have to figure out where to even start collecting product experience data. “Why should I collect it? How do I collect it? Once I collect it, what do I do with that information? What are the follow-ups?”</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>Take our study creation assistant feature—you’re the product owner and you don’t have a research team, but you want to get some information about how customers are using the product or what they want you to build. </span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>You have no idea how to survey your customers or what the best practices are. Sprig has a tool where you could just enter your goal and say, “Hey, I want to do this. This is my customer base. This is a description of my product. Show me an effective survey that adheres to research best practices,” and it’ll create that survey.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>Then, once you've collected your data and Sprig has analyzed it for you, we can also provide next steps, like helping set up A/B testing for future changes and offering recommendations for code changes. That's the next big thing for us.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-9__ydca7 GridItem_gridItemSize-xl-9__1MT_u PostBlocks_gridItem__L5Wbn"><h2 class="Typography_headingXl__AQ2pZ PostBlocks_headingBlockType__fDUxA PostBlocks_interviewHeadingTwoStyle__KOMGE"><span>Are there any new or interesting ways you’re measuring or gathering product feedback for your AI features?</span></h2></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>Yeah, we’re always trying to gather feedback. Every AI-driven feature has a feedback mechanism. So directly in the dashboard, users can give a thumbs up or thumb down, type in what they think about it, and so on. </span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>We’ve always had those kinds of feedback mechanisms so nothing's really changed there, and it gives us a sense of how well those AI features are helping our customers.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-9__ydca7 GridItem_gridItemSize-xl-9__1MT_u PostBlocks_gridItem__L5Wbn"><h2 class="Typography_headingXl__AQ2pZ PostBlocks_headingBlockType__fDUxA PostBlocks_interviewHeadingTwoStyle__KOMGE"><span>What surprised you the most in the user feedback for Sprig’s AI offerings?</span></h2></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>How much more difficult it is to determine whether that technology is working well. For example, the Open Text analysis feature I mentioned earlier—the whole point of this product is to automate the survey analysis process for our customers and to give them the answers without them having to put 10,000 surveys into a Google Sheet and spend weeks summarizing, marking, and aggregating responses.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>That’s a very subjective exercise because you could look at a thousand responses and come up with many different ways to group them, and two people can do it very differently. So you’d expect to get a decent amount of feedback—if you look at the results from somebody else’s analysis, you'll likely have some opinions about how they could have changed it or how the analysis could’ve been different to suit your needs.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>But surprisingly, we didn't see that, which I think means one of two things: maybe users didn’t have an example of what they expected to see from the results, or they just didn't have the time or resources to see if that raw data met their expectations. That's a new challenge that didn't exist before AI and a signal for us that Sprig is providing a valuable service.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_quoteBlock__tSpL3 PostBlocks_centerText__meMQs"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-10__VUo6W GridItem_gridItemSize-xl-9__1MT_u PostBlocks_gridItem__L5Wbn"><div class="Typography_bodyXxlSerif__99I_5 PostBlocks_quoteBlockType__Htsnm"></div><cite class="Typography_bodySm__TdD9P"></cite></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>"It’d be really interesting to see something [from AI] that can enable a single product manager to do the work of an entire team. Even then, I think that's a pretty conservative guess as to what we're going to see."</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-9__ydca7 GridItem_gridItemSize-xl-9__1MT_u PostBlocks_gridItem__L5Wbn"><h2 class="Typography_headingXl__AQ2pZ PostBlocks_headingBlockType__fDUxA PostBlocks_interviewHeadingTwoStyle__KOMGE"><span>Mixpanel is also bringing generative AI to product devs through Spark, our natural language query builder. What’s your take on what should be next for AI tools in the data-informed product-building space?</span></h2></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>With this industry and this subset of products, I can easily see an agent-based approach that automates the entire thing for you. You could say, “I’m building a product and I need you to take over the entire product research cycle for me, so here's my code base. Here's access to everything you need.” Then you’d collect data and drop in surveys, and then maybe it'll use that data to run follow-up surveys, schedule interviews for you, and provide code changes or product suggestions. </span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>It’d be really interesting to see something that can enable a single product manager to do the work of an entire team. Even then, I think that's a pretty conservative guess as to what we're going to see.</span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-9__ydca7 GridItem_gridItemSize-xl-9__1MT_u PostBlocks_gridItem__L5Wbn"><h2 class="Typography_headingXl__AQ2pZ PostBlocks_headingBlockType__fDUxA PostBlocks_interviewHeadingTwoStyle__KOMGE"><span>How about your pick for the space outside of product dev and data where AI products will have the biggest impact in the next couple of years?</span></h2></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>I think people are realizing we're rapidly approaching a world where a lot of content is going to be AI-generated, and we're going to get to the point soon where legitimately good human-created content that's unique is going to come at a premium. </span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>It might mean that people who can create content that’s outside of AI’s knowledge bubble—who can truly push the boundaries—are going to be worth a lot more than today. The current state of AI is not something that can dream outside of what it already knows. It just sort of interpolates between things that it’s already seen, and it can't go outside of its knowledge bubble. </span></p></div></div><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 PostBlocks_paragraphBlock__mbsc4 PostBlocks_hasParagraphLinks__Ce646"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-7__Wc4Wa PostBlocks_paragraphBlockGridItem__OsXIn PostBlocks_gridItem__L5Wbn"><p class="Typography_bodyMd__Dt0yK PostBlocks_paragraphBlockParagraph__cnv_5"><span>So maybe we end up with human content creators being much more valuable in the future. Robotics is pretty cool, and so are the new applications with computer vision—it's also terrifying because we've all seen Black Mirror. 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stroke-width="2"></path></g></svg></div></div></div></a><div class="Footer_navigationColumnItem__OJRGi Footer_hiringButton__O6riI"><a href="/pricing" class="Link PricingButton_root__L7__a"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><svg width="17" height="15" viewBox="0 0 17 15" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="14.3333" cy="13.3333" r="1.33333" fill="#1B0B3B"></circle><circle cx="7.33333" cy="13.3333" r="1.33333" fill="#1B0B3B"></circle><path d="M4.42035 3H15.7196C16.3702 3 16.8475 3.61139 16.6897 4.24254L15.3791 9.48507C15.1565 10.3754 14.3565 11 13.4388 11H7.64399C6.68882 11 5.86697 10.3246 5.6819 9.38752L4.42035 3Z" fill="#7856FF"></path><path d="M1 1H2.36039C3.31375 1 4.13458 1.67292 4.32155 2.60777L5.67845 9.39223C5.86542 10.3271 6.68625 11 7.63961 11H15" stroke="#1B0B3B" stroke-linecap="round" stroke-linejoin="round"></path></svg><div class="Typography_captionXs__kkNeR PricingButton_text__HPHfz">Pricing</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a></div></div></div><div class="Footer_navigationColumnSectionItem__f_XTQ"><div class="Footer_navigationColumnTitle__8UbJa"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN">Use Cases</div></div><div></div><div><a href="/acquire" class="Link Footer_navigationColumnItem__OJRGi" id="Acquire New Users"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Acquire New Users</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/grow" class="Link Footer_navigationColumnItem__OJRGi" id="Grow Your Users"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Grow Your Users</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a></div></div><div class="Footer_navigationColumnSectionItem__f_XTQ"><div class="Footer_navigationColumnTitle__8UbJa"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN">Teams</div></div><div></div><div><a href="/teams/product-teams" class="Link Footer_navigationColumnItem__OJRGi" id="Product"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Product</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/teams/data-teams" class="Link Footer_navigationColumnItem__OJRGi" id="Data Analysts"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Data Analysts</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/teams/marketing-teams" class="Link Footer_navigationColumnItem__OJRGi" id="Marketing"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Marketing</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/teams/engineering-teams" class="Link Footer_navigationColumnItem__OJRGi" id="Engineering"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Engineering</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a></div></div><div class="Footer_navigationColumnSectionItem__f_XTQ"><div class="Footer_navigationColumnTitle__8UbJa"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN">Industries</div></div><div></div><div><a href="/industries/finance" class="Link Footer_navigationColumnItem__OJRGi" id="Finance"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Finance</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/industries/media" class="Link Footer_navigationColumnItem__OJRGi" id="Media & Entertainment"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Media & Entertainment</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/industries/b2b-saas" class="Link Footer_navigationColumnItem__OJRGi" id="B2B"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>B2B</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/industries/ecommerce" class="Link Footer_navigationColumnItem__OJRGi" id="Ecommerce"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Ecommerce</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/industries/healthcare" class="Link Footer_navigationColumnItem__OJRGi" id="Healthcare"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Healthcare</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a></div></div><div class="Footer_navigationColumnSectionItem__f_XTQ"><div class="Footer_navigationColumnTitle__8UbJa"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN">Business Size</div></div><div></div><div><a href="/enterprise" class="Link Footer_navigationColumnItem__OJRGi" id="Enterprise"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Enterprise</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/smb" class="Link Footer_navigationColumnItem__OJRGi" id="Small & Midsize"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Small & Midsize</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/startups" class="Link Footer_navigationColumnItem__OJRGi" id="Startup Program"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Startup Program</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a></div></div><div class="Footer_navigationColumnSectionItem__f_XTQ"><div class="Footer_navigationColumnTitle__8UbJa"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN">Resources</div></div><div></div><div><a href="https://docs.mixpanel.com" class="Link Footer_navigationColumnItem__OJRGi" id="Docs & Guides" target="_blank"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Docs & Guides</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="mailto:support@mixpanel.com" class="Link Footer_navigationColumnItem__OJRGi" id="Contact Support" rel="noopener noreferrer" target="_blank"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Contact Support</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="https://docs.mixpanel.com/changelogs" class="Link Footer_navigationColumnItem__OJRGi" id="What's New" target="_blank"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>What's New</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="https://mixpanel.com/blog" class="Link Footer_navigationColumnItem__OJRGi" id="Blog" target="_blank"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Blog</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="https://events.mixpanel.com/" class="Link Footer_navigationColumnItem__OJRGi" id="Events & Webinars" target="_blank"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Events & Webinars</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="https://community.mixpanel.com" class="Link Footer_navigationColumnItem__OJRGi" id="Community" rel="noopener noreferrer" target="_blank"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Community</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a 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I started out working at a legal tech company, moved on to a cybersecurity company, and spent some time at an AI consultancy before I ended up at Sprig."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"I joined the industry at a pretty interesting time—it was 2014, when big neural networks specifically for image recognition were just beginning to launch. That was a really big year for neural networks in general, and I got the chance to start using these large models professionally in the years to come."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Up until then, what we call old-school ML—which are basically just statistical models—were pretty prevalent, and they still are at a lot of companies. So most of my career until I joined Sprig was working with relatively simple models to do relatively simple tasks."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"In the beginning, still in the pre-OpenAI days, we rolled out all our own ML models. We constantly trained them, and it was painstaking and expensive. We had a team of annotators to look over data, review it, mark it if it’s incorrect, and stuff like that. That lasted about three years until OpenAI came around and just blew the top off of everything. It leveled the playing field across the industry."}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"What’s been your reaction to the AI boom these last couple of years? Are you finding yourself as surprised as the rest of us about the advancements and buzz, or was this something you saw coming for a while?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Being in the industry, it was definitely a mix of both. You could see the trajectory of the technology as it was being developed. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Image recognition, for example—2014 was a massive step up from 2013, but it was still pretty rudimentary. It would mix up a blackboard eraser and a mobile phone, right? It was cool, but it wasn't quite there yet. But it just kept getting better and better. It was obvious where it was going, but I think that the modern LLM movement took everybody by surprise."}},{"__typename":"CoreQuote","name":"core/quote","attributes":{"__typename":"CoreQuoteAttributes","citation":"","value":"\u003cp\u003e\"In the beginning ... we rolled out all our own ML models. We constantly trained them, and it was painstaking and expensive. We had a team of annotators to look over data, review it, mark it if it’s incorrect, and stuff like that. That lasted about three years until OpenAI came around and just blew the top off of everything. It leveled the playing field across the industry.\"\u003c/p\u003e"}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"\"In the beginning ... we rolled out all our own ML models. We constantly trained them, and it was painstaking and expensive. We had a team of annotators to look over data, review it, mark it if it’s incorrect, and stuff like that. That lasted about three years until OpenAI came around and just blew the top off of everything. It leveled the playing field across the industry.\""}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"What’s been bigger for making this new crop of AI products and companies possible, the new tech advancements behind AI or the new and innovative ways AI is being packaged and built into products?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"It's definitely a mixture of everything. I've seen the machine learning hype cycles over the last 10-plus years, and it's always the same. Something comes out and a bunch of articles get written and the hype goes up. Then people try to implement it and realize it’s wrong 40% of the time and get upset."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"I think tech has driven a lot of the recent changes around how people create and package products, and I don't think we've seen the extent to which that will change with this new technology. I can see that product packaging piece catching up to the advancements very soon."}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"For founders or product creators in this new wave of AI, is it more important to have a technical background in things like LLMs or creative thinking and understanding of how to package this tech into useful products?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"With AI, you just don't need the expertise that you needed five years ago to build products to automate these tasks. A few years ago, you would’ve had to do a lot more work—you had to make sure your inputs were perfectly formed to get the specific outputs that you wanted."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Now, you don’t have to do that anymore. You don't even have to know too much from a technical perspective because these models have so much context and memory stored about what they've seen people do on the internet or the data they're trained on. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"The barrier to entry is super low now, so AI is just another tool in the toolbox, something people can use to just build stuff faster. I don't think it really changes anything fundamental about the creativity needed to build good products or create value. That part is still the same as it's always been—it's just easier to do it now."}},{"__typename":"CoreQuote","name":"core/quote","attributes":{"__typename":"CoreQuoteAttributes","citation":"","value":"\u003cp\u003e\"The barrier to entry is super low now, so AI is just another tool in the toolbox, something people can use to just build stuff faster. I don't think it really changes anything fundamental about the creativity needed to build good products or create value.\" \u003c/p\u003e"}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"\"The barrier to entry is super low now, so AI is just another tool in the toolbox, something people can use to just build stuff faster. I don't think it really changes anything fundamental about the creativity needed to build good products or create value.\" "}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"Tell us about Sprig’s latest ventures into AI, both how they were conceived and built and how you’re seeing them help product builders today.","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"We started by analyzing Open Text feedback, because that’s historically something product teams spend a lot of time on. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"That formed the foundation of our work today, which falls into two major areas. One is the analysis of different modes such as video recordings or session replays of what somebody did—or heat maps, because there’s a lot of data there. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"The other is branching out from just analysis and moving into the entire product research lifecycle to see what we can automate or improve. That second part is exciting because the focus on that whole lifecycle is part of our new company vision."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"If you're a product builder, you have to figure out where to even start collecting product experience data. “Why should I collect it? How do I collect it? Once I collect it, what do I do with that information? What are the follow-ups?”"}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Take our study creation assistant feature—you’re the product owner and you don’t have a research team, but you want to get some information about how customers are using the product or what they want you to build. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"You have no idea how to survey your customers or what the best practices are. Sprig has a tool where you could just enter your goal and say, “Hey, I want to do this. This is my customer base. This is a description of my product. Show me an effective survey that adheres to research best practices,” and it’ll create that survey."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Then, once you've collected your data and Sprig has analyzed it for you, we can also provide next steps, like helping set up A/B testing for future changes and offering recommendations for code changes. That's the next big thing for us."}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"Are there any new or interesting ways you’re measuring or gathering product feedback for your AI features?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Yeah, we’re always trying to gather feedback. Every AI-driven feature has a feedback mechanism. So directly in the dashboard, users can give a thumbs up or thumb down, type in what they think about it, and so on. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"We’ve always had those kinds of feedback mechanisms so nothing's really changed there, and it gives us a sense of how well those AI features are helping our customers."}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"What surprised you the most in the user feedback for Sprig’s AI offerings?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"How much more difficult it is to determine whether that technology is working well. For example, the Open Text analysis feature I mentioned earlier—the whole point of this product is to automate the survey analysis process for our customers and to give them the answers without them having to put 10,000 surveys into a Google Sheet and spend weeks summarizing, marking, and aggregating responses."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"That’s a very subjective exercise because you could look at a thousand responses and come up with many different ways to group them, and two people can do it very differently. So you’d expect to get a decent amount of feedback—if you look at the results from somebody else’s analysis, you'll likely have some opinions about how they could have changed it or how the analysis could’ve been different to suit your needs."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"But surprisingly, we didn't see that, which I think means one of two things: maybe users didn’t have an example of what they expected to see from the results, or they just didn't have the time or resources to see if that raw data met their expectations. That's a new challenge that didn't exist before AI and a signal for us that Sprig is providing a valuable service."}},{"__typename":"CoreQuote","name":"core/quote","attributes":{"__typename":"CoreQuoteAttributes","citation":"","value":"\u003cp\u003e\"It’d be really interesting to see something [from AI] that can enable a single product manager to do the work of an entire team. Even then, I think that's a pretty conservative guess as to what we're going to see.\"\u003c/p\u003e"}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"\"It’d be really interesting to see something [from AI] that can enable a single product manager to do the work of an entire team. Even then, I think that's a pretty conservative guess as to what we're going to see.\""}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"Mixpanel is also bringing generative AI to product devs through Spark, our natural language query builder. What’s your take on what should be next for AI tools in the data-informed product-building space?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"With this industry and this subset of products, I can easily see an agent-based approach that automates the entire thing for you. You could say, “I’m building a product and I need you to take over the entire product research cycle for me, so here's my code base. Here's access to everything you need.” Then you’d collect data and drop in surveys, and then maybe it'll use that data to run follow-up surveys, schedule interviews for you, and provide code changes or product suggestions. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"It’d be really interesting to see something that can enable a single product manager to do the work of an entire team. Even then, I think that's a pretty conservative guess as to what we're going to see."}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"How about your pick for the space outside of product dev and data where AI products will have the biggest impact in the next couple of years?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"I think people are realizing we're rapidly approaching a world where a lot of content is going to be AI-generated, and we're going to get to the point soon where legitimately good human-created content that's unique is going to come at a premium. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"It might mean that people who can create content that’s outside of AI’s knowledge bubble—who can truly push the boundaries—are going to be worth a lot more than today. The current state of AI is not something that can dream outside of what it already knows. It just sort of interpolates between things that it’s already seen, and it can't go outside of its knowledge bubble. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"So maybe we end up with human content creators being much more valuable in the future. Robotics is pretty cool, and so are the new applications with computer vision—it's also terrifying because we've all seen Black Mirror. Who knows where it can go?"}},{"__typename":"CorePreformatted","name":"core/preformatted","attributes":{"__typename":"CorePreformattedAttributes","content":"Analytics for everyone."}}]},"seo":{"__typename":"SEOConfig","openGraph":{"__typename":"SEOOpenGraph","defaultImage":{"__typename":"MediaItem","mediaDetails":{"__typename":"MediaDetails","sizes":[{"__typename":"MediaSize","height":"157","name":"medium","sourceUrl":"https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/mixpanel-social-share-pattern-300x157.png","width":"300"},{"__typename":"MediaSize","height":"150","name":"thumbnail","sourceUrl":"https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/mixpanel-social-share-pattern-150x150.png","width":"150"},{"__typename":"MediaSize","height":"402","name":"medium_large","sourceUrl":"https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/mixpanel-social-share-pattern-768x402.png","width":"768"},{"__typename":"MediaSize","height":"804","name":"1536x1536","sourceUrl":"https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/mixpanel-social-share-pattern-1536x804.png","width":"1536"},{"__typename":"MediaSize","height":"1072","name":"2048x2048","sourceUrl":"https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/mixpanel-social-share-pattern-2048x1072.png","width":"2048"},{"__typename":"MediaSize","height":"157","name":"genesis-block-theme-logo","sourceUrl":"https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/mixpanel-social-share-pattern-300x157.png","width":"300"}]}}}},"categories":{"__typename":"RootQueryToCategoryConnection","nodes":[{"__typename":"Category","databaseId":25,"name":"Analytics","slug":"analytics"},{"__typename":"Category","databaseId":24,"name":"Builders","slug":"builders"},{"__typename":"Category","databaseId":23,"name":"How to Build","slug":"how-to-build"},{"__typename":"Category","databaseId":22,"name":"Inside Mixpanel","slug":"inside-mixpanel"}]},"tags":{"__typename":"RootQueryToTagConnection","nodes":[{"__typename":"Tag","databaseId":101,"name":"Affordable Analytics","slug":"affordable-analytics"},{"__typename":"Tag","databaseId":111,"name":"AgileDevelopment","slug":"agiledevelopment"},{"__typename":"Tag","databaseId":64,"name":"Analytics Tools","slug":"analytics-tools"},{"__typename":"Tag","databaseId":55,"name":"Anomaly Detection","slug":"anomaly-detection"},{"__typename":"Tag","databaseId":73,"name":"B2BSoftware","slug":"b2bsoftware"},{"__typename":"Tag","databaseId":93,"name":"Bias Mitigation","slug":"bias-mitigation"},{"__typename":"Tag","databaseId":49,"name":"business \u0026 ops","slug":"business-ops"},{"__typename":"Tag","databaseId":118,"name":"Business Growth","slug":"business-growth"},{"__typename":"Tag","databaseId":107,"name":"Business Optimization","slug":"business-optimization"},{"__typename":"Tag","databaseId":119,"name":"Business Strategy","slug":"business-strategy"},{"__typename":"Tag","databaseId":110,"name":"BusinessGrowth","slug":"businessgrowth"},{"__typename":"Tag","databaseId":69,"name":"BusinessStrategy","slug":"businessstrategy"}]}},"__TEMPLATE_VARIABLES__":{"databaseId":1002,"asPreview":false},"__FAUST_QUERIES__":null,"__APOLLO_STATE__":{"Post:cG9zdDoxMDAy":{"__typename":"Post","uri":"/sprig-kevin-mandich-building-ml-and-ai/","id":"cG9zdDoxMDAy","databaseId":1002,"isContentNode":true,"slug":"sprig-kevin-mandich-building-ml-and-ai","contentType":{"__typename":"ContentNodeToContentTypeConnectionEdge","node":{"__typename":"ContentType","name":"post"}},"template":{"__typename":"DefaultTemplate","templateName":"Default"}},"ROOT_QUERY":{"__typename":"RootQuery","nodeByUri({\"uri\":\"/sprig-kevin-mandich-building-ml-and-ai\"})":{"__ref":"Post:cG9zdDoxMDAy"},"post({\"asPreview\":false,\"id\":1002,\"idType\":\"DATABASE_ID\"})":{"__typename":"Post","postFormatContent":{"__typename":"PostFormatContent","interviewLeadInParagraph":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLong before the world was captivated by OpenAI’s ChatGPT, Kevin Mandich was already navigating the little-known landscape of machine learning. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen \u003ca href=\"https://sprig.com/\"\u003eSprig’s\u003c/a\u003e co-founder Ryan Glasgow brought him on as the company’s second hire and Head of AI \u0026amp; 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I started out working at a legal tech company, moved on to a cybersecurity company, and spent some time at an AI consultancy before I ended up at Sprig."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"I joined the industry at a pretty interesting time—it was 2014, when big neural networks specifically for image recognition were just beginning to launch. That was a really big year for neural networks in general, and I got the chance to start using these large models professionally in the years to come."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Up until then, what we call old-school ML—which are basically just statistical models—were pretty prevalent, and they still are at a lot of companies. So most of my career until I joined Sprig was working with relatively simple models to do relatively simple tasks."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"In the beginning, still in the pre-OpenAI days, we rolled out all our own ML models. We constantly trained them, and it was painstaking and expensive. We had a team of annotators to look over data, review it, mark it if it’s incorrect, and stuff like that. That lasted about three years until OpenAI came around and just blew the top off of everything. It leveled the playing field across the industry."}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"What’s been your reaction to the AI boom these last couple of years? Are you finding yourself as surprised as the rest of us about the advancements and buzz, or was this something you saw coming for a while?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Being in the industry, it was definitely a mix of both. You could see the trajectory of the technology as it was being developed. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Image recognition, for example—2014 was a massive step up from 2013, but it was still pretty rudimentary. It would mix up a blackboard eraser and a mobile phone, right? It was cool, but it wasn't quite there yet. But it just kept getting better and better. It was obvious where it was going, but I think that the modern LLM movement took everybody by surprise."}},{"__typename":"CoreQuote","name":"core/quote","attributes":{"__typename":"CoreQuoteAttributes","citation":"","value":"\u003cp\u003e\"In the beginning ... we rolled out all our own ML models. We constantly trained them, and it was painstaking and expensive. We had a team of annotators to look over data, review it, mark it if it’s incorrect, and stuff like that. That lasted about three years until OpenAI came around and just blew the top off of everything. It leveled the playing field across the industry.\"\u003c/p\u003e"}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"\"In the beginning ... we rolled out all our own ML models. We constantly trained them, and it was painstaking and expensive. We had a team of annotators to look over data, review it, mark it if it’s incorrect, and stuff like that. That lasted about three years until OpenAI came around and just blew the top off of everything. It leveled the playing field across the industry.\""}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"What’s been bigger for making this new crop of AI products and companies possible, the new tech advancements behind AI or the new and innovative ways AI is being packaged and built into products?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"It's definitely a mixture of everything. I've seen the machine learning hype cycles over the last 10-plus years, and it's always the same. Something comes out and a bunch of articles get written and the hype goes up. Then people try to implement it and realize it’s wrong 40% of the time and get upset."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"I think tech has driven a lot of the recent changes around how people create and package products, and I don't think we've seen the extent to which that will change with this new technology. I can see that product packaging piece catching up to the advancements very soon."}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"For founders or product creators in this new wave of AI, is it more important to have a technical background in things like LLMs or creative thinking and understanding of how to package this tech into useful products?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"With AI, you just don't need the expertise that you needed five years ago to build products to automate these tasks. A few years ago, you would’ve had to do a lot more work—you had to make sure your inputs were perfectly formed to get the specific outputs that you wanted."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Now, you don’t have to do that anymore. You don't even have to know too much from a technical perspective because these models have so much context and memory stored about what they've seen people do on the internet or the data they're trained on. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"The barrier to entry is super low now, so AI is just another tool in the toolbox, something people can use to just build stuff faster. I don't think it really changes anything fundamental about the creativity needed to build good products or create value. That part is still the same as it's always been—it's just easier to do it now."}},{"__typename":"CoreQuote","name":"core/quote","attributes":{"__typename":"CoreQuoteAttributes","citation":"","value":"\u003cp\u003e\"The barrier to entry is super low now, so AI is just another tool in the toolbox, something people can use to just build stuff faster. I don't think it really changes anything fundamental about the creativity needed to build good products or create value.\" \u003c/p\u003e"}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"\"The barrier to entry is super low now, so AI is just another tool in the toolbox, something people can use to just build stuff faster. I don't think it really changes anything fundamental about the creativity needed to build good products or create value.\" "}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"Tell us about Sprig’s latest ventures into AI, both how they were conceived and built and how you’re seeing them help product builders today.","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"We started by analyzing Open Text feedback, because that’s historically something product teams spend a lot of time on. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"That formed the foundation of our work today, which falls into two major areas. One is the analysis of different modes such as video recordings or session replays of what somebody did—or heat maps, because there’s a lot of data there. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"The other is branching out from just analysis and moving into the entire product research lifecycle to see what we can automate or improve. That second part is exciting because the focus on that whole lifecycle is part of our new company vision."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"If you're a product builder, you have to figure out where to even start collecting product experience data. “Why should I collect it? How do I collect it? Once I collect it, what do I do with that information? What are the follow-ups?”"}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Take our study creation assistant feature—you’re the product owner and you don’t have a research team, but you want to get some information about how customers are using the product or what they want you to build. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"You have no idea how to survey your customers or what the best practices are. Sprig has a tool where you could just enter your goal and say, “Hey, I want to do this. This is my customer base. This is a description of my product. Show me an effective survey that adheres to research best practices,” and it’ll create that survey."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Then, once you've collected your data and Sprig has analyzed it for you, we can also provide next steps, like helping set up A/B testing for future changes and offering recommendations for code changes. That's the next big thing for us."}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"Are there any new or interesting ways you’re measuring or gathering product feedback for your AI features?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"Yeah, we’re always trying to gather feedback. Every AI-driven feature has a feedback mechanism. So directly in the dashboard, users can give a thumbs up or thumb down, type in what they think about it, and so on. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"We’ve always had those kinds of feedback mechanisms so nothing's really changed there, and it gives us a sense of how well those AI features are helping our customers."}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"What surprised you the most in the user feedback for Sprig’s AI offerings?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"How much more difficult it is to determine whether that technology is working well. For example, the Open Text analysis feature I mentioned earlier—the whole point of this product is to automate the survey analysis process for our customers and to give them the answers without them having to put 10,000 surveys into a Google Sheet and spend weeks summarizing, marking, and aggregating responses."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"That’s a very subjective exercise because you could look at a thousand responses and come up with many different ways to group them, and two people can do it very differently. So you’d expect to get a decent amount of feedback—if you look at the results from somebody else’s analysis, you'll likely have some opinions about how they could have changed it or how the analysis could’ve been different to suit your needs."}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"But surprisingly, we didn't see that, which I think means one of two things: maybe users didn’t have an example of what they expected to see from the results, or they just didn't have the time or resources to see if that raw data met their expectations. That's a new challenge that didn't exist before AI and a signal for us that Sprig is providing a valuable service."}},{"__typename":"CoreQuote","name":"core/quote","attributes":{"__typename":"CoreQuoteAttributes","citation":"","value":"\u003cp\u003e\"It’d be really interesting to see something [from AI] that can enable a single product manager to do the work of an entire team. Even then, I think that's a pretty conservative guess as to what we're going to see.\"\u003c/p\u003e"}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"\"It’d be really interesting to see something [from AI] that can enable a single product manager to do the work of an entire team. Even then, I think that's a pretty conservative guess as to what we're going to see.\""}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"Mixpanel is also bringing generative AI to product devs through Spark, our natural language query builder. What’s your take on what should be next for AI tools in the data-informed product-building space?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"With this industry and this subset of products, I can easily see an agent-based approach that automates the entire thing for you. You could say, “I’m building a product and I need you to take over the entire product research cycle for me, so here's my code base. Here's access to everything you need.” Then you’d collect data and drop in surveys, and then maybe it'll use that data to run follow-up surveys, schedule interviews for you, and provide code changes or product suggestions. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"It’d be really interesting to see something that can enable a single product manager to do the work of an entire team. Even then, I think that's a pretty conservative guess as to what we're going to see."}},{"__typename":"CoreHeading","name":"core/heading","attributes":{"__typename":"CoreHeadingAttributes","content":"How about your pick for the space outside of product dev and data where AI products will have the biggest impact in the next couple of years?","level":2}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"I think people are realizing we're rapidly approaching a world where a lot of content is going to be AI-generated, and we're going to get to the point soon where legitimately good human-created content that's unique is going to come at a premium. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"It might mean that people who can create content that’s outside of AI’s knowledge bubble—who can truly push the boundaries—are going to be worth a lot more than today. The current state of AI is not something that can dream outside of what it already knows. It just sort of interpolates between things that it’s already seen, and it can't go outside of its knowledge bubble. "}},{"__typename":"CoreParagraph","name":"core/paragraph","attributes":{"__typename":"CoreParagraphAttributes","content":"So maybe we end up with human content creators being much more valuable in the future. Robotics is pretty cool, and so are the new applications with computer vision—it's also terrifying because we've all seen Black Mirror. Who knows where it can go?"}},{"__typename":"CorePreformatted","name":"core/preformatted","attributes":{"__typename":"CorePreformattedAttributes","content":"Analytics for everyone."}}]},"seo":{"__typename":"SEOConfig","openGraph":{"__typename":"SEOOpenGraph","defaultImage":{"__typename":"MediaItem","mediaDetails":{"__typename":"MediaDetails","sizes":[{"__typename":"MediaSize","height":"157","name":"medium","sourceUrl":"https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/mixpanel-social-share-pattern-300x157.png","width":"300"},{"__typename":"MediaSize","height":"150","name":"thumbnail","sourceUrl":"https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/mixpanel-social-share-pattern-150x150.png","width":"150"},{"__typename":"MediaSize","height":"402","name":"medium_large","sourceUrl":"https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/mixpanel-social-share-pattern-768x402.png","width":"768"},{"__typename":"MediaSize","height":"804","name":"1536x1536","sourceUrl":"https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/mixpanel-social-share-pattern-1536x804.png","width":"1536"},{"__typename":"MediaSize","height":"1072","name":"2048x2048","sourceUrl":"https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/mixpanel-social-share-pattern-2048x1072.png","width":"2048"},{"__typename":"MediaSize","height":"157","name":"genesis-block-theme-logo","sourceUrl":"https://thesignalprod.wpenginepowered.com/wp-content/uploads/2024/05/mixpanel-social-share-pattern-300x157.png","width":"300"}]}}}},"categories({\"first\":4})":{"__typename":"RootQueryToCategoryConnection","nodes":[{"__typename":"Category","databaseId":25,"name":"Analytics","slug":"analytics"},{"__typename":"Category","databaseId":24,"name":"Builders","slug":"builders"},{"__typename":"Category","databaseId":23,"name":"How to Build","slug":"how-to-build"},{"__typename":"Category","databaseId":22,"name":"Inside Mixpanel","slug":"inside-mixpanel"}]},"tags({\"first\":12})":{"__typename":"RootQueryToTagConnection","nodes":[{"__typename":"Tag","databaseId":101,"name":"Affordable Analytics","slug":"affordable-analytics"},{"__typename":"Tag","databaseId":111,"name":"AgileDevelopment","slug":"agiledevelopment"},{"__typename":"Tag","databaseId":64,"name":"Analytics Tools","slug":"analytics-tools"},{"__typename":"Tag","databaseId":55,"name":"Anomaly Detection","slug":"anomaly-detection"},{"__typename":"Tag","databaseId":73,"name":"B2BSoftware","slug":"b2bsoftware"},{"__typename":"Tag","databaseId":93,"name":"Bias Mitigation","slug":"bias-mitigation"},{"__typename":"Tag","databaseId":49,"name":"business \u0026 ops","slug":"business-ops"},{"__typename":"Tag","databaseId":118,"name":"Business Growth","slug":"business-growth"},{"__typename":"Tag","databaseId":107,"name":"Business Optimization","slug":"business-optimization"},{"__typename":"Tag","databaseId":119,"name":"Business Strategy","slug":"business-strategy"},{"__typename":"Tag","databaseId":110,"name":"BusinessGrowth","slug":"businessgrowth"},{"__typename":"Tag","databaseId":69,"name":"BusinessStrategy","slug":"businessstrategy"}]}}}},"__N_SSG":true},"page":"/[...wordpressNode]","query":{"wordpressNode":["sprig-kevin-mandich-building-ml-and-ai"]},"buildId":"9lvrQ4fgH5gcWsdt-mgnk","assetPrefix":"/blog","isFallback":false,"isExperimentalCompile":false,"gsp":true,"scriptLoader":[]}</script><script> </script><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MRDR9SP" height="0" width="0" style="display:none;visibility:hidden" /></noscript></body></html>