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Mixpanel: Privacy-Compliant Product Analytics
<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><title>Mixpanel: Privacy-Compliant Product Analytics</title><meta name="robots" content="index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1"><meta name="description" content="Ensure you are protecting customer data and complying with global privacy regulations with the world’s most secure product analytics solution. Try it free."><meta name="twitter:card" content="summary_large_image"><meta name="twitter:site" content="@mixpanel"><meta name="twitter:creator" content="@mixpanel"><meta property="og:title" content="Mixpanel: Privacy-Compliant Product Analytics"><meta property="og:description" content="Ensure you are protecting customer data and complying with global privacy regulations with the world’s most secure product analytics solution. Try it free."><meta property="og:url" content="/security-privacy"><meta property="og:type" content="article"><meta property="og:image" content="https://cdn.mxpnl.com/marketing-site/static/image/external/og/mixpanel-social-sharing.png"><meta property="og:image:alt" content="Ensure you are protecting customer data and complying with global privacy regulations with the world’s most secure product analytics solution. Try it free."><meta property="og:image:width" content="1200"><meta property="og:image:height" content="628"><meta property="og:locale" content="en_US"><meta property="og:site_name" content="Mixpanel"><meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover"><meta name="google-site-verification" content="OoTPHx7nojGJ8UvFO0fEHn0FiLWWVBCHGkYKyB_Ip7s"><meta name="google-site-verification" content="OKZ9uKMu6jWiTNMKW3wroo6LyYjBefrWPzomPzTKryI"><meta name="google-site-verification" content="ktQYex5oJA4yoT3FArp8cp2SSpuEEO1yIOnXyPYMmw4"><meta name="google-site-verification" content="vbHRCzhbDW8G307pT3kTkmEsSKT29m1qep-2RLpihoY"><meta property="article:publisher" content="https://www.facebook.com/mixpanel/"><meta property="article:modified_time" content="2025-02-08T00:35:18.335Z"><meta name="msapplication-TileColor" content="#ffffff"><meta name="theme-color" content="#ffffff"><link rel="apple-touch-icon" sizes="180x180" href="https://mixpanel.com/favicons/apple-touch-icon.png"><link rel="icon" type="image/png" sizes="32x32" href="https://mixpanel.com/favicons/favicon-32x32.png"><link rel="icon" type="image/png" sizes="16x16" href="https://mixpanel.com/favicons/favicon-16x16.png"><link rel="mask-icon" color="#7856ff" href="https://mixpanel.com/favicons/safari-pinned-tab.svg"><meta name="next-head-count" content="30"><link data-next-font="" rel="preconnect" href="/" crossorigin="anonymous"><script type="text/javascript" id="load-mixpanel-script" data-nscript="beforeInteractive">var MIXPANEL_CUSTOM_LIB_URL="https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js";(function(f,b){if(!b.__SV){var e,g,i,h;window.mixpanel=b;b._i=[];b.init=function(e,f,c){function g(a,d){var b=d.split(".");2==b.length&&(a=a[b[0]],d=b[1]);a[d]=function(){a.push([d].concat(Array.prototype.slice.call(arguments,0)))}}var a=b;"undefined"!==typeof c?a=b[c]=[]:c="mixpanel";a.people=a.people||[];a.toString=function(a){var d="mixpanel";"mixpanel"!==c&&(d+="."+c);a||(d+=" (stub)");return d};a.people.toString=function(){return a.toString(1)+".people (stub)"};i="disable time_event track track_pageview track_links track_forms track_with_groups add_group set_group remove_group register register_once alias unregister identify name_tag set_config reset opt_in_tracking opt_out_tracking has_opted_in_tracking has_opted_out_tracking clear_opt_in_out_tracking start_batch_senders people.set people.set_once people.unset people.increment people.append people.union people.track_charge people.clear_charges people.delete_user people.remove".split(" "); for(h=0;h<i.length;h++)g(a,i[h]);var j="set set_once union unset remove delete".split(" ");a.get_group=function(){function b(c){d[c]=function(){call2_args=arguments;call2=[c].concat(Array.prototype.slice.call(call2_args,0));a.push([e,call2])}}for(var d={},e=["get_group"].concat(Array.prototype.slice.call(arguments,0)),c=0;c<j.length;c++)b(j[c]);return d};b._i.push([e,f,c])};b.__SV=1.2;e=f.createElement("script");e.type="text/javascript";e.async=!0;e.src="undefined"!==typeof MIXPANEL_CUSTOM_LIB_URL? 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marketing staging } else if (/^latest\.marketing-site\.mixpanel\.org$/.test(windowHost)) { env = stagingEnv; // pr previews are also staging } else if (/^pr-\d+\.marketing-site\.mixpanel\.org$/.test(windowHost)) { env = stagingEnv; } var _rollbarConfig = { accessToken: 'ded7586aab784bd2917c499af1e0d51f', captureUncaught: true, captureUnhandledRejections: true, enabled: true, ignoredMessages: ['Security Policy Violation'], payload: { environment: env, repo: 'mixpanel', } }; // Rollbar Snippet !function(r){var e={};function o(n){if(e[n])return e[n].exports;var t=e[n]={i:n,l:!1,exports:{}};return r[n].call(t.exports,t,t.exports,o),t.l=!0,t.exports}o.m=r,o.c=e,o.d=function(r,e,n){o.o(r,e)||Object.defineProperty(r,e,{enumerable:!0,get:n})},o.r=function(r){"undefined"!=typeof Symbol&&Symbol.toStringTag&&Object.defineProperty(r,Symbol.toStringTag,{value:"Module"}),Object.defineProperty(r,"__esModule",{value:!0})},o.t=function(r,e){if(1&e&&(r=o(r)),8&e)return r;if(4&e&&"object"==typeof 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d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Connect the tools you love</div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/security-privacy" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Security & Privacy</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Protect customer data</div></div></div></a></li></div><div class="HeaderDropdown_linkColumn__TgmlE"><div class="HeaderDropdown_linkColumnHeader__Za3XU"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0 6.33334C0 5.78106 0.447715 5.33334 1 5.33334H9.66667C10.219 5.33334 10.6667 5.78106 10.6667 6.33334V15C10.6667 15.5523 10.219 16 9.66667 16H1C0.447717 16 0 15.5523 0 15V6.33334Z" fill="#7856FF"></path><path d="M5.33333 1C5.33333 0.447717 5.78104 0 6.33333 0H15C15.5523 0 16 0.447715 16 1V9.66667C16 10.219 15.5523 10.6667 15 10.6667H6.33333C5.78104 10.6667 5.33333 10.219 5.33333 9.66667V1Z" fill="#7856FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M10.6666 10.6666H6.33329C5.781 10.6666 5.33329 10.2189 5.33329 9.66664V5.3333H9.66662C10.2189 5.3333 10.6666 5.78102 10.6666 6.3333V10.6666Z" fill="#1B0B3B"></path></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Use Cases</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="/acquire" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Acquire New Users</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Boost marketing campaigns</div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/grow" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Grow Your Users</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Engage & retain more users</div></div></div></a></li></div></div><div class="HeaderDropdown_navBarCard__wlsfX"><div class="HeaderDropdown_navBarCardBody__mtOKx"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN HeaderDropdown_navBarCardTag__Y_Jep">New</div><div class="Typography_headingXs__ACFef Typography_bold__nCycN HeaderDropdown_navBarCardTitle__QP0zk">Watch how customers use your product</div><a href="https://mixpanel.com/releases/session-replay" class="Link HeaderDropdown_navCardLink__wn_St" data-testid="header-dropdown--anchor" target="_blank"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_small__vkGtt Button_root__UFS1q HeaderDropdown_navCardLink__wn_St"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_captionSm__40ZIi Typography_bold__nCycN Button_text__zLCIF">Session Replay<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div><div class="BasicImage_imageBox__gFfJf HeaderDropdown_navBarCardImage__F1CTo" style="--image-height:736;--image-width:1078"><img alt="Session Replay" loading="lazy" width="1078" height="736" decoding="async" data-nimg="1" class="BasicImage_image__Lq9wS HeaderDropdown_navBarCardImage__F1CTo" style="color:transparent" src="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/session-replay.96f47ed0.webp"></div></div></ul><div class="Header_phantomBlur__5Ap7N"></div></span></li><li class="Header_navigationItem__UnjKb"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN Header_anchor__dKfrb Header_hasChildren__dvVVQ" tabindex="-1">Solutions</div><svg class="Header_dropdownArrowIcon__wIY1M" width="100%" height="100%" viewBox="0 0 10 6" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9 1L5 4.64122L1 1" stroke="currentColor" stroke-width="1.7" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="Header_dropdown__NxD2h"><ul class="HeaderDropdown_root__iXp1v HeaderDropdown_multiColumnRoot__nFrJU HeaderDropdown_navBarRootWrap__Kj_HY"><div class="HeaderDropdown_linkColumnWrapper__M_QDq"><div class="HeaderDropdown_linkColumn__TgmlE"><div class="HeaderDropdown_linkColumnHeader__Za3XU"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="12" viewBox="0 0 16 12" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="2.57133" cy="5.83158" r="1.58891" fill="#7856FF"></circle><path fill-rule="evenodd" clip-rule="evenodd" d="M3.50069 8.23982C3.36643 8.48731 3.25441 8.75019 3.16765 9.02625L2.89822 9.88352C2.75248 10.3472 2.76316 10.8136 2.89467 11.234H0.684705C0.210882 11.234 -0.119468 10.7639 0.041025 10.3181L0.274086 9.67073C0.622826 8.70201 1.54177 8.05615 2.57136 8.05615C2.89705 8.05615 3.21168 8.12078 3.50069 8.23982Z" fill="#7856FF"></path><circle cx="1.58891" cy="1.58891" r="1.58891" transform="matrix(-1 0 0 1 15.0176 4.24268)" fill="#7856FF"></circle><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4993 8.23982C12.6336 8.48731 12.7456 8.75019 12.8323 9.02625L13.1018 9.88352C13.2475 10.3472 13.2368 10.8136 13.1053 11.234H15.3153C15.7891 11.234 16.1195 10.7639 15.959 10.3181L15.7259 9.67073C15.3772 8.70201 14.4582 8.05615 13.4286 8.05615C13.1029 8.05615 12.7883 8.12078 12.4993 8.23982Z" fill="#7856FF"></path><circle cx="7.80361" cy="2.55312" r="2.55312" fill="#1B0B3B"></circle><path d="M4.11228 8.72182C4.67265 7.16523 6.14925 6.12744 7.80363 6.12744C9.45802 6.12744 10.9346 7.16523 11.495 8.72182L11.8695 9.76208C12.1274 10.4784 11.5965 11.2337 10.8352 11.2337H4.77208C4.01072 11.2337 3.4799 10.4784 3.73779 9.76208L4.11228 8.72182Z" fill="#1B0B3B"></path></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Teams</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="/teams/product-teams" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Product</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/teams/data-teams" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Data Analysts</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/teams/marketing-teams" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Marketing</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/teams/engineering-teams" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Engineering</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li></div><div class="HeaderDropdown_linkColumn__TgmlE"><div class="HeaderDropdown_linkColumnHeader__Za3XU"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0 5C0 4.44772 0.447715 4 1 4H6C6.55228 4 7 4.44772 7 5V16H0V5Z" fill="#7856FF"></path><path d="M9 1C9 0.447715 9.44772 0 10 0H15C15.5523 0 16 0.447715 16 1V16H9V1Z" fill="#7856FF"></path><rect x="1" y="7" width="2" height="2" fill="#1B0B3B"></rect><rect x="4" y="11" width="2" height="2" fill="#1B0B3B"></rect><rect x="10" y="3" width="2" height="2" fill="#1B0B3B"></rect><rect x="13" y="7" width="2" height="2" fill="#1B0B3B"></rect><rect x="10" y="11" width="2" height="2" fill="#1B0B3B"></rect></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Industries</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="/industries/finance" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Finance</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/industries/media" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Media & Entertainment</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/industries/b2b-saas" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">B2B</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/industries/ecommerce" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Ecommerce</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/industries/healthcare" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Healthcare</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li></div><div class="HeaderDropdown_linkColumn__TgmlE"><div class="HeaderDropdown_linkColumnHeader__Za3XU"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M10.6667 1C10.6667 0.447716 11.1144 0 11.6667 0H15C15.5523 0 16 0.447715 16 1V5.33333H10.6667V1Z" fill="#7856FF"></path><path d="M0 11.6667C0 11.1144 0.447715 10.6667 1 10.6667H5.33333V16H1C0.447716 16 0 15.5523 0 15V11.6667Z" fill="#7856FF"></path><path d="M5.33334 6.33334C5.33334 5.78106 5.78106 5.33334 6.33334 5.33334H10.6667V10.6667H5.33334V6.33334Z" fill="#7856FF"></path><rect x="5.33334" y="10.6667" width="5.33333" height="5.33333" fill="#1B0B3B"></rect><rect x="10.6667" y="5.33334" width="5.33333" height="5.33333" fill="#1B0B3B"></rect><path d="M10.6667 10.6667H16V15C16 15.5523 15.5523 16 15 16H10.6667V10.6667Z" fill="#7856FF"></path></svg></figure><div class="Typography_captionSm__40ZIi Typography_bold__nCycN">Business Size</div></div><li class="HeaderDropdown_listItem__jN4UB"><a href="/enterprise" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Enterprise</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/smb" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Small and Midsize</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/startups" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><div><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Startup Program</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></div></a></li></div></div><div class="HeaderDropdown_navBarCard__wlsfX HeaderDropdown_navBarCardWrap__bHyJH"><div class="HeaderDropdown_navBarCardBody__mtOKx"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN HeaderDropdown_navBarCardTag__Y_Jep">2025 State of Product Analytics</div><div class="Typography_headingXs__ACFef Typography_bold__nCycN HeaderDropdown_navBarCardTitle__QP0zk">Understand 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class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionSm__40ZIi Typography_bold__nCycN HeaderDropdown_titleText___vtzg">Session Replay</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div><div class="Typography_captionXs__kkNeR HeaderDropdown_subtitleText__XAg5H">Watch user journeys</div></div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="https://mixpanel.com/partners/integrations" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><div><div 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HeaderDropdown_navBarCardTag__Y_Jep">New</div><div class="Typography_headingXs__ACFef Typography_bold__nCycN HeaderDropdown_navBarCardTitle__QP0zk">Watch how customers use your product</div><a href="https://mixpanel.com/releases/session-replay" class="Link HeaderDropdown_navCardLink__wn_St" data-testid="header-dropdown--anchor" target="_blank"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_small__vkGtt Button_root__UFS1q HeaderDropdown_navCardLink__wn_St"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_captionSm__40ZIi Typography_bold__nCycN Button_text__zLCIF">Session Replay<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div><div class="BasicImage_imageBox__gFfJf HeaderDropdown_navBarCardImage__F1CTo" style="--image-height:736;--image-width:1078"><img alt="Session Replay" loading="lazy" width="1078" height="736" decoding="async" data-nimg="1" class="BasicImage_image__Lq9wS HeaderDropdown_navBarCardImage__F1CTo" style="color:transparent" src="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/session-replay.96f47ed0.webp"></div></div></ul></div></ul></li><li class="Header_navigationItem__UnjKb"><div class="Typography_bodyMd__Dt0yK Typography_bold__nCycN Header_anchor__dKfrb" tabindex="-1">Solutions<span class="Header_arrowWrapper__UHIBa"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 13" fill="none"><path d="M7.65412 6.45155L1.38396 12.2698L0 10.9141L3.78469 7.52482L5.09583 6.43805L3.78469 5.35003L0 1.989L1.38396 0.605042L7.65412 6.45155Z" fill="#1B0B3B"></path></svg></span></div><ul class="Header_nestedList__AxCQe"><div 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clip-rule="evenodd" d="M3.50069 8.23982C3.36643 8.48731 3.25441 8.75019 3.16765 9.02625L2.89822 9.88352C2.75248 10.3472 2.76316 10.8136 2.89467 11.234H0.684705C0.210882 11.234 -0.119468 10.7639 0.041025 10.3181L0.274086 9.67073C0.622826 8.70201 1.54177 8.05615 2.57136 8.05615C2.89705 8.05615 3.21168 8.12078 3.50069 8.23982Z" fill="#7856FF"></path><circle cx="1.58891" cy="1.58891" r="1.58891" transform="matrix(-1 0 0 1 15.0176 4.24268)" fill="#7856FF"></circle><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4993 8.23982C12.6336 8.48731 12.7456 8.75019 12.8323 9.02625L13.1018 9.88352C13.2475 10.3472 13.2368 10.8136 13.1053 11.234H15.3153C15.7891 11.234 16.1195 10.7639 15.959 10.3181L15.7259 9.67073C15.3772 8.70201 14.4582 8.05615 13.4286 8.05615C13.1029 8.05615 12.7883 8.12078 12.4993 8.23982Z" fill="#7856FF"></path><circle cx="7.80361" cy="2.55312" r="2.55312" fill="#1B0B3B"></circle><path d="M4.11228 8.72182C4.67265 7.16523 6.14925 6.12744 7.80363 6.12744C9.45802 6.12744 10.9346 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width="48" height="48" decoding="async" data-nimg="1" class="BasicImage_objectContain__jgrjc BasicImage_hasShadowLight__65vq1 BasicImage_isIcon__C7wMR BasicImage_image__Lq9wS" style="color:transparent" src="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/privacy-security-control-tracking.289a84ac.png"></div><div class="Typography_headingSm__CuUDi Header_columnHeading__NvvJK">Control tracking to avoid collecting personal data</div></div></div></div><div class="PrivacyAndProtection_root__CdI5B"><div class="SectionContent_root__qApv_ SectionContent_darkMode__E6DW5"><div class="SectionContent_wrap__0Wh7_"><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_smFill__BEbc_ GridItem_medFill__nnoxW GridItem_lgFill__kkwmJ GridItem_xlFill__KfhUO"><div class="SectionContent_titleContainer__F7osk"><div class="Typography_eyebrowLg__TuZvj 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class="BasicImage_objectContain__jgrjc BasicImage_hasShadowDark__Hofhy BasicImage_isIcon__C7wMR BasicImage_image__Lq9wS" style="color:transparent" src="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/privacy-security-protect-personal-data.423f9306.png"></div><div class="Typography_headingSm__CuUDi SectionContent_title__yg2m_">Protect personal data</div><div class="Typography_bodySm__TdD9P SectionContent_description__WiIDU"> We’re committed to keeping your personal data safe. We’ve built Mixpanel in compliance with industry best practices and major laws like the GDPR and the CCPA. </div><a class="Link" href="/legal/privacy-policy"><button class="Button_inline__Te6E2 Button_light__Byy2y Button_medium__yq4dO Button_root__UFS1q SectionContent_ctaBtn__q6noZ"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Review Our Privacy Overview<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div><div class="SectionContent_imageBox__8HKs7"><div class="BasicImage_imageBox__gFfJf" style="--image-height:48;--image-width:48"><img alt="@TODO: Replace me" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="BasicImage_objectContain__jgrjc BasicImage_hasShadowDark__Hofhy BasicImage_isIcon__C7wMR BasicImage_image__Lq9wS" style="color:transparent" src="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/privacy-security-process-store-data-eu.9f11129d.png"></div><div class="Typography_headingSm__CuUDi SectionContent_title__yg2m_">Process and store customer data in Europe</div><div class="Typography_bodySm__TdD9P SectionContent_description__WiIDU">Craft better user experiences while complying with European data protection regulations and requirements. 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class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="https://mixpanel.com/partners/integrations" class="Link Footer_navigationColumnItem__q_RqT" id="Integrations" target="_blank"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Integrations</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/security-privacy" class="Link Footer_navigationColumnItem__q_RqT" id="Security & Privacy"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Security & Privacy</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><div class="Footer_navigationColumnItem__q_RqT Footer_hiringButton__dylqN"><a href="/pricing" class="Link PricingButton_root__L7__a"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><svg width="17" height="15" viewBox="0 0 17 15" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="14.3333" cy="13.3333" r="1.33333" fill="#1B0B3B"></circle><circle cx="7.33333" cy="13.3333" r="1.33333" fill="#1B0B3B"></circle><path d="M4.42035 3H15.7196C16.3702 3 16.8475 3.61139 16.6897 4.24254L15.3791 9.48507C15.1565 10.3754 14.3565 11 13.4388 11H7.64399C6.68882 11 5.86697 10.3246 5.6819 9.38752L4.42035 3Z" fill="#7856FF"></path><path d="M1 1H2.36039C3.31375 1 4.13458 1.67292 4.32155 2.60777L5.67845 9.39223C5.86542 10.3271 6.68625 11 7.63961 11H15" stroke="#1B0B3B" stroke-linecap="round" stroke-linejoin="round"></path></svg><div class="Typography_captionXs__kkNeR PricingButton_text__HPHfz">Pricing</div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a></div></div></div><div class="Footer_navigationColumnSectionItem__x4AGu"><div class="Footer_navigationColumnTitle__8Plrv"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN">Use Cases</div></div><div></div><div><a href="/acquire" class="Link Footer_navigationColumnItem__q_RqT" id="Acquire New Users"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Acquire New Users</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/grow" class="Link Footer_navigationColumnItem__q_RqT" id="Grow Your Users"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Grow Your Users</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a></div></div><div class="Footer_navigationColumnSectionItem__x4AGu"><div class="Footer_navigationColumnTitle__8Plrv"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN">Teams</div></div><div></div><div><a href="/teams/product-teams" class="Link Footer_navigationColumnItem__q_RqT" id="Product"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Product</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/teams/data-teams" class="Link Footer_navigationColumnItem__q_RqT" id="Data Analysts"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Data Analysts</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/teams/marketing-teams" class="Link Footer_navigationColumnItem__q_RqT" id="Marketing"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Marketing</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/teams/engineering-teams" class="Link Footer_navigationColumnItem__q_RqT" id="Engineering"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Engineering</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a></div></div><div class="Footer_navigationColumnSectionItem__x4AGu"><div class="Footer_navigationColumnTitle__8Plrv"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN">Industries</div></div><div></div><div><a href="/industries/finance" class="Link Footer_navigationColumnItem__q_RqT" id="Finance"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Finance</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/industries/media" class="Link Footer_navigationColumnItem__q_RqT" id="Media & Entertainment"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Media & Entertainment</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/industries/b2b-saas" class="Link Footer_navigationColumnItem__q_RqT" id="B2B"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>B2B</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/industries/ecommerce" class="Link Footer_navigationColumnItem__q_RqT" id="Ecommerce"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Ecommerce</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/industries/healthcare" class="Link Footer_navigationColumnItem__q_RqT" id="Healthcare"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Healthcare</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a></div></div><div class="Footer_navigationColumnSectionItem__x4AGu"><div class="Footer_navigationColumnTitle__8Plrv"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN">Business Size</div></div><div></div><div><a href="/enterprise" class="Link Footer_navigationColumnItem__q_RqT" id="Enterprise"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Enterprise</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="/startups" class="Link Footer_navigationColumnItem__q_RqT" id="Startups"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Startups</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a></div></div><div class="Footer_navigationColumnSectionItem__x4AGu"><div class="Footer_navigationColumnTitle__8Plrv"><div class="Typography_captionXs__kkNeR Typography_bold__nCycN">Resources</div></div><div></div><div><a href="https://docs.mixpanel.com" class="Link Footer_navigationColumnItem__q_RqT" id="Docs & Guides" target="_blank"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Docs & Guides</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="mailto:support@mixpanel.com" class="Link Footer_navigationColumnItem__q_RqT" id="Contact Support" rel="noopener noreferrer" target="_blank"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>Contact Support</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="https://docs.mixpanel.com/changelogs" class="Link Footer_navigationColumnItem__q_RqT" id="What's New" target="_blank"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div class="Typography_captionXs__kkNeR"><div>What's New</div></div><div class="AnimatedArrow_animatedArrow__TaEr1"><svg width="100%" height="100%" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" class="AnimatedArrow_arrowIcon__HsSSQ"><g class="AnimatedArrow_arrowHead__3BmP5"><path d="M1 1C4.5 4 5 4.38484 5 4.5C5 4.61516 4.5 5 1 8" stroke="currentColor" stroke-width="2"></path></g><g class="AnimatedArrow_arrowBody__J_IB_"><path d="M3.5 4.5H0" stroke="currentColor" stroke-width="2"></path></g></svg></div></div></div></a><a href="https://mixpanel.com/blog" class="Link Footer_navigationColumnItem__q_RqT" id="Blog" target="_blank"><div class="AnimatedArrow_animatedArrowWrapper__hI34p"><div class="AnimatedArrow_animatedArrowTitleRow__u2oDp"><div 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