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Cannes Lions 2015: 3 Silvers, 3 Bronzes for India in Outdoor, ET BrandEquity
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and (max-width: 767px){ .site-header__logo img{margin-top:2px;} .sticky .site-header__logo img{margin-top:2px;} } </style> <!-- Include layout structure template --> <div class="main-content"> <main id="maincontent" class="layout2" ><div id='news_items_container'> <section class="container article-section status_prime_article single-post currentlyInViewport inViewPort" id="news_dtl_47788331" data-article="0" page-title="Cannes Lions 2015: 3 Silvers, 3 Bronzes for India in Outdoor" data-href="https://brandequity.economictimes.indiatimes.com/news/advertising/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor/47788331" data-msid="47788331" data-mediaid="" data-news="{"link":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331","seolocation":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331","seolocationalt":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331","seometatitle":false,"seo_meta_description":"Each shortlist in category converted to Lion","canonical_url":false,"url_seo":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331","category_name":"Advertising","category_link":"\/news\/advertising","category_name_seo":"advertising","updated_at":"2015-06-24 00:30:04","artexpdate":false,"agency_name":"ET Bureau","agency_link":"\/agency\/88675387\/ET Bureau","read_duration":false,"no_index_no_follow":false,"keywords":[{"id":22834,"name":"Grey","type":"ORGANIZATION","weightage":20,"keywordseo":"Grey","botkeyword":false,"link":"\/tag\/grey"},{"id":270570,"name":"Durex","type":"COMPANY","weightage":20,"keywordseo":"Durex","botkeyword":false,"link":"\/tag\/durex"},{"id":355864,"name":"McCann","type":"COMPANY","weightage":20,"keywordseo":"McCann","botkeyword":false,"link":"\/tag\/mccann"},{"id":2345391,"name":"Kan Khajura Tesan","type":"UNKNOWN","weightage":20,"keywordseo":"Kan-Khajura-Tesan","botkeyword":false,"link":"\/tag\/kan+khajura+tesan"},{"id":2817813,"name":"Cannes Lions 2015","type":"UNKNOWN","weightage":20,"keywordseo":"Cannes-Lions-2015","botkeyword":false,"link":"\/tag\/cannes+lions+2015"},{"id":2901127,"name":"BE at Cannes","type":"UNKNOWN","weightage":20,"keywordseo":"BE-at-Cannes","botkeyword":false,"link":"\/tag\/be+at+cannes"}],"read_industry_leader_count":false,"read_industry_leaders":false,"embeds":[],"thumb_big":"https:\/\/etimg.etb2bimg.com\/thumb\/msid-47788331,imgsize-14411,width-1200,height=765,overlay-etbrandequity\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor.jpg","thumb_small":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-14411\/47788331.cms?width=150&height=112","time":"2015-06-24 00:30:04","is_live":false,"prime_id":0,"highlights":[],"highlights_html":"","also_read_available":false,"body":"<body><img class=\"gwt-Image unveil\" loading=\"lazy\" style=\"float:left;margin-right:10px;;margin-bottom:5px;\" src=\"https:\/\/img.etb2bimg.com\/files\/cp\/upload-1716880754-etbrandequity-default.webp\" data-src=\"https:\/\/etimg.etb2bimg.com\/photo\/47788347.cms\" captionrendered=\"1\" alt=\"\"> The winners for the Outdoor and Creative Effectiveness categories were just announced at <a id=\"2817813\" type=\"UNKNOWN\" weightage=\"20\" keywordseo=\"Cannes-Lions-2015\" class=\"news-keywords\" href=\"\/tag\/cannes+lions+2015\">Cannes Lions 2015<\/a>. India had a decent run in the category, and among the 131 awards given out in the Outdoor categories, Indian agencies claimed three Silver Lions and 3 Bronze Lions. Each shortlisted Indian entry was converted into a metal. <br><br> Unilever's campaign for '<a id=\"2345391\" type=\"UNKNOWN\" weightage=\"20\" keywordseo=\"Kan-Khajura-Tesan\" class=\"news-keywords\" href=\"\/tag\/kan+khajura+tesan\">Kan Khajura Tesan<\/a>' won a Bronze Lion for Creative Effectiveness. However, since the campaign was entered by Lowe and Partners Worldwide, London, <em>BE<\/em> will not be considering it as an Indian entry or include it in the awards tally. \n\t<br><br><!-- PROMOSLOT_M -->\n\t\n\t\tThe detailed list of awards won by Indian agencies in the Outdoor Lions is as follows: \n\t<br><br><!-- PROMOSLOT --> <a id=\"355864\" type=\"COMPANY\" weightage=\"20\" keywordseo=\"McCann\" class=\"news-keywords\" href=\"\/tag\/mccann\">McCann<\/a> Worldgroup India's 'Basement' entry for DishTV has won the agency a Silver Lion. The agency took home an additional Silver for the entire campaign, as well. There are three pieces of work - 'Sofa', 'Puddle' and 'Basement' in the said campaign. <br><br> Creativeland Asia's campaign for Reckitt Benckiser's <a id=\"270570\" type=\"COMPANY\" weightage=\"20\" keywordseo=\"Durex\" class=\"news-keywords\" href=\"\/tag\/durex\">Durex<\/a> RealFeel Condoms, comprising entries 'Heart', 'Gut' and 'Brain', have fetched the agency a Silver Lion. <br><br><!-- PROMOSLOT_M --> <a id=\"22834\" type=\"ORGANIZATION\" weightage=\"20\" keywordseo=\"Grey\" class=\"news-keywords\" href=\"\/tag\/grey\">Grey<\/a>'s work for DHL India, 'DHL Hands-Ripped', 'DHL Hands-Cutter' and 'DHL Hands-Scissors', bagged it a Bronze Lion. <br><br>\n\t\n\t\tDDB Mudra, too, won a Bronze for Volkswagen's campaign including entries 'Volkswagen BI-Xenon Headlamps' and 'Volkswagen-Automatic Distance Control'. \n\t<br><br><!-- PROMOSLOT -->\n\t\n\t\tJoining the Bronze brigade is also O&amp;M for its campaign for Puffin's children audiobooks. The campaign, which includes entries 'Sound Wave-Alice in Wonderland', 'Sound Wave-The Jungle Book' and 'Sound Wave-Cinderella', has gone on to win a Bronze. \n\n<br>\n<\/body>","next_sibling":[{"msid":47782154,"title":"Cannes Lions 2015: BBDO fetches shortlists for Glass; McCann for Design","entity_type":"ARTICLE","link":"\/news\/advertising\/cannes-lions-2015-bbdo-fetches-shortlists-for-glass-mccann-for-design\/47782154","link_next_mobile":"\/news\/advertising\/cannes-lions-2015-bbdo-fetches-shortlists-for-glass-mccann-for-design\/47782154?next=1","category_name":null,"category_name_seo":"advertising"}],"related_content":[],"seoschemas":false,"social_share":{"fb":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331?utm_source=facebook&utm_medium={{DEVICE_TYPE}}","x":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331?utm_source=twitter&utm_medium={{DEVICE_TYPE}}","whatsapp":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331?utm_source=wapp&utm_medium={{DEVICE_TYPE}}","linkdin":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331?utm_source=linkedin&utm_medium={{DEVICE_TYPE}}","telegram":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331?utm_source=telegram&utm_medium={{DEVICE_TYPE}}","copy":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331?utm_source=copy&utm_medium={{DEVICE_TYPE}}"},"cat_msid":"","cat_sub_msid":false,"msid":47788331,"entity_type":"ARTICLE","title":"Cannes Lions 2015: 3 Silvers, 3 Bronzes for India in Outdoor","synopsis":"Each shortlist in category converted to Lion","titleseo":"advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"next_promo_stories":[{"id":"115289087","type":"next_article"}],"artag":"ET Bureau","artdate":"2015-06-24 00:30:04","lastupd":"2015-06-24 00:30:04","breadcrumbTags":["Grey","Durex","McCann","Kan Khajura Tesan","Cannes Lions 2015","BE at Cannes"],"secinfo":{"seolocation":"advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor"}}" data-authors="[""]" data-author-list="" data-category-name="Advertising" data-category_id="382" data-cat_msid="" data-date="2015-06-24" data-index="article_1" data-keywords="Grey, Durex, McCann, Kan Khajura Tesan, Cannes Lions 2015, BE at Cannes" data-type='news' style="writing-mode: horizontal-tb;" > <div class="article-section__header" style="writing-mode: horizontal-tb;display:inline;"> <div class="article-section__header__breadcrum"> <ul> <li><a href="/news/advertising" title="">Advertising</a></li> </ul> </div> <h1 loading="eager" fetchpriority="high" style="writing-mode: horizontal-tb;">Cannes Lions 2015: 3 Silvers, 3 Bronzes for India in Outdoor</h1> <!-- synopsis --> <span loading="eager" fetchpriority="high" style="writing-mode: horizontal-tb;">Each shortlist in category converted to Lion</span> <div class="social-share"> <ul class="top-social-icons"> <li> <a class="sicon customshare" tabindex="0" role="button" title="Twitter" data-type="tw" data-shareurl="https://etbrandequity.com/s/btmzrg5" data-title="Cannes Lions 2015: 3 Silvers, 3 Bronzes for India in Outdoor" aria-label="Share on Twitter" rel="noreferrer nofollow"> <span class="i-social"></span> </a> </li> <li> <a class="sicon customshare" tabindex="0" role="button" data-type="Whatsapp" data-shareurl="https://etbrandequity.com/s/1qfkc0y" data-title="Cannes Lions 2015: 3 Silvers, 3 Bronzes for India in Outdoor" 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class="article-section__body__authors"> <div class="news-author-container"> <div class="author-section"> <ul> <li class="news_agency_name"><a href="/agency/88675387/ET Bureau">ET Bureau</a></li> </ul> <ul> <li>Published On Jun 24, 2015 at 12:30 AM IST</li> </ul> </div> <script> var news_msid = 47788331; console.log(news_msid); </script> <div class="reader-section hide" id="analytics-views-div_47788331"> </div> </div> </div> <div class="article-section__body__news"> <!-- Display video article in news article for the custom next story --> <!-- Modifying the body placing embeds,promoslots,related etc.--> <body><img class="gwt-Image unveil" loading="lazy" style="float:left;margin-right:10px;;margin-bottom:5px;" src="https://img.etb2bimg.com/files/cp/upload-1716880754-etbrandequity-default.webp" data-src="https://etimg.etb2bimg.com/photo/47788347.cms" captionrendered="1" alt=""> The winners for the Outdoor and Creative Effectiveness categories were just announced at <a id="2817813" type="UNKNOWN" weightage="20" keywordseo="Cannes-Lions-2015" class="news-keywords" href="/tag/cannes+lions+2015">Cannes Lions 2015</a>. India had a decent run in the category, and among the 131 awards given out in the Outdoor categories, Indian agencies claimed three Silver Lions and 3 Bronze Lions. Each shortlisted Indian entry was converted into a metal. <br><br> Unilever's campaign for '<a id="2345391" type="UNKNOWN" weightage="20" keywordseo="Kan-Khajura-Tesan" class="news-keywords" href="/tag/kan+khajura+tesan">Kan Khajura Tesan</a>' won a Bronze Lion for Creative Effectiveness. However, since the campaign was entered by Lowe and Partners Worldwide, London, <em>BE</em> will not be considering it as an Indian entry or include it in the awards tally. <br><br><!-- PROMOSLOT_M --> The detailed list of awards won by Indian agencies in the Outdoor Lions is as follows: <br><br><div class="article-detail-ad-slot"><div class="mrec-ads-slot"> <div aria-label="Advertising label" class="mrec-ads-slot__legend"> <span class="mrec-ads-slot__legend--text" aria-label="Advertisement">Advt</span> </div> <div class="mrec-ads-slot__ad"> <div class="widget ad google-ad AS_ATF_300_250 topAd" id="div-gpt-ad-1667302040531-0" style="display:none;"></div> </div> <div class="mrec-ads-slot__legend bottom"></div> </div></div> <a id="355864" type="COMPANY" weightage="20" keywordseo="McCann" class="news-keywords" href="/tag/mccann">McCann</a> Worldgroup India's 'Basement' entry for DishTV has won the agency a Silver Lion. The agency took home an additional Silver for the entire campaign, as well. There are three pieces of work - 'Sofa', 'Puddle' and 'Basement' in the said campaign. <br><br> Creativeland Asia's campaign for Reckitt Benckiser's <a id="270570" type="COMPANY" weightage="20" keywordseo="Durex" class="news-keywords" href="/tag/durex">Durex</a> RealFeel Condoms, comprising entries 'Heart', 'Gut' and 'Brain', have fetched the agency a Silver Lion. <br><br><!-- PROMOSLOT_M --> <a id="22834" type="ORGANIZATION" weightage="20" keywordseo="Grey" class="news-keywords" href="/tag/grey">Grey</a>'s work for DHL India, 'DHL Hands-Ripped', 'DHL Hands-Cutter' and 'DHL Hands-Scissors', bagged it a Bronze Lion. <br><br> DDB Mudra, too, won a Bronze for Volkswagen's campaign including entries 'Volkswagen BI-Xenon Headlamps' and 'Volkswagen-Automatic Distance Control'. <br><br><div id='whats_happening_inpage_47788331' data-page='newsDetail' data-loader='whats_happening_skeleton' data-params='{"hide_module_heading":"true"}' data-target = 'whats_happening_inpage_47788331' class='rndr_ajx article-inpage-slot' data-storage-key='whats_happening:news_detail' data-chk-storage='1' data-page_label='newsDetail' data-mod-name='RevWhatsHappening'></div> Joining the Bronze brigade is also O&M for its campaign for Puffin's children audiobooks. The campaign, which includes entries 'Sound Wave-Alice in Wonderland', 'Sound Wave-The Jungle Book' and 'Sound Wave-Cinderella', has gone on to win a Bronze. <br> </body> <div class="bottom-author-detail"> <ul class="hide"> <li class="news_agency_name"><a href="/agency/88675387/ET Bureau">ET Bureau</a></li> </ul> <ul class="article-publish-date"> <!-- <li> Updated On Jun 24, 2015 at 12:30 AM IST</li> --> <li>Published On Jun 24, 2015 at 12:30 AM IST</li> <!-- <li class="desktop-view"> read</li> --> </ul> </div> <!-- Category Most Read Placement --> <div id="cat_most_read_47788331" data-target = "cat_most_read_47788331" class="rndr_ajx" data-storage-key='cat_most_read_advertising' data-chk-storage='1' data-params='{"cat_name":"advertising","pageLabel":"newsDetail"}' data-mod-name="RevCategoryWiseMostRead"> </div> <div class="social-share hide"> <ul class="bottom-social-share"> <li> <a class="sicon customshare" tabindex="0" role="button" title="Twitter" data-type="tw" 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data-news='{"link":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331","seolocation":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331","seolocationalt":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331","seometatitle":false,"seo_meta_description":"Each shortlist in category converted to Lion","canonical_url":false,"url_seo":"\/news\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor\/47788331","category_name":"Advertising","category_link":"\/news\/advertising","category_name_seo":"advertising","updated_at":"2015-06-24 00:30:04","artexpdate":false,"agency_name":"ET Bureau","agency_link":"\/agency\/88675387\/ET Bureau","read_duration":false,"no_index_no_follow":false,"keywords":[{"id":22834,"name":"Grey","type":"ORGANIZATION","weightage":20,"keywordseo":"Grey","botkeyword":false,"link":"\/tag\/grey"},{"id":270570,"name":"Durex","type":"COMPANY","weightage":20,"keywordseo":"Durex","botkeyword":false,"link":"\/tag\/durex"},{"id":355864,"name":"McCann","type":"COMPANY","weightage":20,"keywordseo":"McCann","botkeyword":false,"link":"\/tag\/mccann"},{"id":2345391,"name":"Kan Khajura Tesan","type":"UNKNOWN","weightage":20,"keywordseo":"Kan-Khajura-Tesan","botkeyword":false,"link":"\/tag\/kan+khajura+tesan"},{"id":2817813,"name":"Cannes Lions 2015","type":"UNKNOWN","weightage":20,"keywordseo":"Cannes-Lions-2015","botkeyword":false,"link":"\/tag\/cannes+lions+2015"},{"id":2901127,"name":"BE at Cannes","type":"UNKNOWN","weightage":20,"keywordseo":"BE-at-Cannes","botkeyword":false,"link":"\/tag\/be+at+cannes"}],"read_industry_leader_count":false,"read_industry_leaders":false,"embeds":[],"thumb_big":"https:\/\/etimg.etb2bimg.com\/thumb\/msid-47788331,imgsize-14411,width-1200,height=765,overlay-etbrandequity\/advertising\/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor.jpg","thumb_small":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-14411\/47788331.cms?width=150&height=112","time":"2015-06-24 00:30:04","is_live":false,"prime_id":0,"highlights":[],"highlights_html":"","also_read_available":false,"body":"<body><img class=\"gwt-Image unveil\" loading=\"lazy\" style=\"float:left;margin-right:10px;;margin-bottom:5px;\" src=\"https:\/\/img.etb2bimg.com\/files\/cp\/upload-1716880754-etbrandequity-default.webp\" data-src=\"https:\/\/etimg.etb2bimg.com\/photo\/47788347.cms\" captionrendered=\"1\" alt=\"\"> The winners for the Outdoor and Creative Effectiveness categories were just announced at <a id=\"2817813\" type=\"UNKNOWN\" weightage=\"20\" keywordseo=\"Cannes-Lions-2015\" class=\"news-keywords\" href=\"\/tag\/cannes+lions+2015\">Cannes Lions 2015<\/a>. India had a decent run in the category, and among the 131 awards given out in the Outdoor categories, Indian agencies claimed three Silver Lions and 3 Bronze Lions. Each shortlisted Indian entry was converted into a metal. <br><br> Unilever's campaign for '<a id=\"2345391\" type=\"UNKNOWN\" weightage=\"20\" keywordseo=\"Kan-Khajura-Tesan\" class=\"news-keywords\" href=\"\/tag\/kan+khajura+tesan\">Kan Khajura Tesan<\/a>' won a Bronze Lion for Creative Effectiveness. However, since the campaign was entered by Lowe and Partners Worldwide, London, <em>BE<\/em> will not be considering it as an Indian entry or include it in the awards tally. \n\t<br><br><!-- PROMOSLOT_M -->\n\t\n\t\tThe detailed list of awards won by Indian agencies in the Outdoor Lions is as follows: \n\t<br><br><!-- PROMOSLOT --> <a id=\"355864\" type=\"COMPANY\" weightage=\"20\" keywordseo=\"McCann\" class=\"news-keywords\" href=\"\/tag\/mccann\">McCann<\/a> Worldgroup India's 'Basement' entry for DishTV has won the agency a Silver Lion. The agency took home an additional Silver for the entire campaign, as well. There are three pieces of work - 'Sofa', 'Puddle' and 'Basement' in the said campaign. <br><br> Creativeland Asia's campaign for Reckitt Benckiser's <a id=\"270570\" type=\"COMPANY\" weightage=\"20\" keywordseo=\"Durex\" class=\"news-keywords\" href=\"\/tag\/durex\">Durex<\/a> RealFeel Condoms, comprising entries 'Heart', 'Gut' and 'Brain', have fetched the agency a Silver Lion. <br><br><!-- PROMOSLOT_M --> <a id=\"22834\" type=\"ORGANIZATION\" weightage=\"20\" keywordseo=\"Grey\" class=\"news-keywords\" href=\"\/tag\/grey\">Grey<\/a>'s work for DHL India, 'DHL Hands-Ripped', 'DHL Hands-Cutter' and 'DHL Hands-Scissors', bagged it a Bronze Lion. <br><br>\n\t\n\t\tDDB Mudra, too, won a Bronze for Volkswagen's campaign including entries 'Volkswagen BI-Xenon Headlamps' and 'Volkswagen-Automatic Distance Control'. \n\t<br><br><!-- PROMOSLOT -->\n\t\n\t\tJoining the Bronze brigade is also O&amp;M for its campaign for Puffin's children audiobooks. The campaign, which includes entries 'Sound Wave-Alice in Wonderland', 'Sound Wave-The Jungle Book' and 'Sound Wave-Cinderella', has gone on to win a Bronze. \n\n<br>\n<\/body>","next_sibling":[{"msid":47782154,"title":"Cannes Lions 2015: BBDO fetches shortlists for Glass; McCann for 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$('.mrec-ads-slot').each(function(i, val){ if($(val).length){ if($(val).children('.sidebarads').find('iframe').length){ $(val).removeClass('hide'); } } }); setTimeout(function(){ if($('body').hasClass('bgImg') && theme_version == 'v4'){ $('body').removeClass('bgImg'); $('.main-content').addClass('bgImg'); $('#closeDiv').on('click', function () { $('.main-content').removeClass("bgImg"); window.parent.document.getElementById('SkinningContainer').style.display = "none"; }); } },3000); }); } //if(1 && !isGDPRNation() || b2bGdpr.userPreference['config.clmb'] == 1) { if(1){ executeOnComplete(function(){ loadScript('https://static.clmbtech.com/ase/2308/191/aa.js'); }); } </script> </body> <script type="application/ld+json">{"@context":"http://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://brandequity.economictimes.indiatimes.com","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https://brandequity.economictimes.indiatimes.com/news","name":"News"}},{"@type":"ListItem","position":3,"item":{"@id":"https://brandequity.economictimes.indiatimes.com/news/advertising","name":"Advertising"}},{"@type":"ListItem","position":4,"item":{"@id":"https://brandequity.economictimes.indiatimes.com/news/advertising/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor/47788331","name":"Cannes Lions 2015: 3 Silvers, 3 Bronzes for India in Outdoor"}}]}</script><script type="application/ld+json">{"@context":"http://schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https://brandequity.economictimes.indiatimes.com/news/advertising/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor/47788331"},"headline":"Cannes Lions 2015: 3 Silvers, 3 Bronzes for India in Outdoor","datePublished":"2015-06-24T00:30:04+05:30","dateModified":"2015-06-24T00:30:04+05:30","articleBody":" The winners for the Outdoor and Creative Effectiveness categories were just announced at Cannes Lions 2015. India had a decent run in the category, and among the 131 awards given out in the Outdoor categories, Indian agencies claimed three Silver Lions and 3 Bronze Lions. Each shortlisted Indian entry was converted into a metal. Unilever's campaign for 'Kan Khajura Tesan' won a Bronze Lion for Creative Effectiveness. However, since the campaign was entered by Lowe and Partners Worldwide, London, BE will not be considering it as an Indian entry or include it in the awards tally. \n\t\n\t\n\t\tThe detailed list of awards won by Indian agencies in the Outdoor Lions is as follows: \n\t McCann Worldgroup India's 'Basement' entry for DishTV has won the agency a Silver Lion. The agency took home an additional Silver for the entire campaign, as well. There are three pieces of work - 'Sofa', 'Puddle' and 'Basement' in the said campaign. Creativeland Asia's campaign for Reckitt Benckiser's Durex RealFeel Condoms, comprising entries 'Heart', 'Gut' and 'Brain', have fetched the agency a Silver Lion. Grey's work for DHL India, 'DHL Hands-Ripped', 'DHL Hands-Cutter' and 'DHL Hands-Scissors', bagged it a Bronze Lion. \n\t\n\t\tDDB Mudra, too, won a Bronze for Volkswagen's campaign including entries 'Volkswagen BI-Xenon Headlamps' and 'Volkswagen-Automatic Distance Control'. \n\t\n\t\n\t\tJoining the Bronze brigade is also O&M for its campaign for Puffin's children audiobooks. The campaign, which includes entries 'Sound Wave-Alice in Wonderland', 'Sound Wave-The Jungle Book' and 'Sound Wave-Cinderella', has gone on to win a Bronze. \n\n\n","keywords":["Advertising","Grey","Durex","McCann","Kan Khajura Tesan","Cannes Lions 2015","BE At Cannes"],"articleSection":"Advertising","url":"https://brandequity.economictimes.indiatimes.com/news/advertising/cannes-lions-2015-3-silvers-3-bronzes-for-india-in-outdoor/47788331","description":"Each shortlist in category converted to Lion","author":[{"@type":"Thing","name":"ET BrandEquity","url":"https://brandequity.economictimes.indiatimes.com"}],"publisher":{"@type":"NewsMediaOrganization","name":"ET Bureau","logo":{"@type":"ImageObject","url":"https://img.etb2bimg.com/files/cp/upload-1677591668-be-logo-600x60.png","width":600,"height":60}},"image":[{"@type":"ImageObject","url":"https://etimg.etb2bimg.com/thumb/msid-47788331,width-1200,height-900,resizemode-4/.jpg","width":1200,"height":900}]}</script><div class="allschema wrapper" style=""><div class="breadcrumbs_scrollable_x"><ul class="breadcrumbs" style="margin:0px;padding:0px"><li><a href="https://brandequity.economictimes.indiatimes.com">Home</a></li><li><a href="https://brandequity.economictimes.indiatimes.com/news">News</a></li><li><a href="https://brandequity.economictimes.indiatimes.com/news/advertising">Advertising</a></li><li class="final_path">Cannes Lions 2015: 3 Silvers, 3 Bronzes for India in Outdoor</li></ul></div></div> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "NewsMediaOrganization", "location": { "@type": "Place", "address": "Times Internet Limited (Times Center), FC - 6, Sector 16 A, Film City, Noida - 201301 Uttar Pradesh, India" }, "name": "ETBrandEquity", "description": "ETBrandEquity An initiative of The Economic Times", "logo": { "@type": "ImageObject", "url": "https://img.etb2bimg.com/files/cp/upload-1677591668-be-logo-600x60.png", "width":600, "height":60 }, "url": "https://brandequity.economictimes.indiatimes.com", "email": "contactus@etbrandequity.com" } </script> <!-- "logo": "< ?=PP::$ETB2B_LOGOS['SITE_SEO_IMAGE_AMP'][PP::$ET_PORTAL]?>", --> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "WebSite", "url": "https://brandequity.economictimes.indiatimes.com", "potentialAction": { "@type": "SearchAction", "target": "https://brandequity.economictimes.indiatimes.com/search/{query}", "query-input": "required name=query" } } </script></html>