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data-mod-name="RevInPagePromo" > </div> </header> <script> var defaultImgUrl = 'https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_1_1-small.webp?mod=2844'; var productPages = ''; var layer2 = document.querySelectorAll('.top-secondary-nav a, .top-secondary-nav span'); let moreElm = document.querySelector('.nav-more-options .nav_column'); layer2ElmWid = 0; if(moreElm && !productPages){ layer2.forEach((curr) => { try{ layer2ElmWid += curr.offsetWidth; if(layer2ElmWid >= 750){ moreElm?.append(curr); } } catch(e){} }); } </script> <style> .sticky .site-header__logo img{width:190px;height:20px;} @media only screen and (max-width: 767px){ .site-header__logo img{margin-top:2px;} .sticky .site-header__logo img{margin-top:2px;} } </style>  <div class="main-content"> <main id="maincontent" class="layout2" ><section class="news-landing-section" aria-label="News Landing"> <div class="container news-landing-section__inner"> <h1 class="hdng1">MCCANN</h1> <div class="news-landing-section__inner__category"> </div> </div> </section><div class="wgt-module top-news-section-container"><section class="container module-column-container" id="mr_c_0"><div class="col__left" aria-label="Top Stories"> <div class="top-story-panel" aria-label="Top Stories"> <ul class="top-story-panel__listing--row-1"> <li class="top-story-panel__item spotlight story"> <div class="top-story-panel__link top-story-position-first"> <figure class="story__image top-story-panel__image"> <a href="/news/advertising/mccann-new-delhi-and-ogilvy-mumbai-win-agency-of-the-year-at-effie-awards-2024/113339293?utm_source=top_news&utm_medium=tagListing"> <img class="unveil" loading="eager" fetchpriority="high" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/113339293.cms?width=400&height=300" alt="mccann new delhi and ogilvy mumbai win agency of the year at effie awards 2024"> </a> </figure> <div class="top-story-panel__content" aria-label="Content block"> <h2> <a href="/news/advertising/mccann-new-delhi-and-ogilvy-mumbai-win-agency-of-the-year-at-effie-awards-2024/113339293?utm_source=top_news&utm_medium=tagListing"> McCann New Delhi and Ogilvy Mumbai win ‘Agency of the Year’ at Effie awards 2024 </a> </h2> <h3 class="desktop-view">India came in strong by securing 47 out 121 finalists, followed by a second-place tie between Australia and New Zealand at 19 finalists each, and Singapore with 13 finalists. When it came to the award ceremony, India again took lead by securing 34 out of the 88 Effies, with a tally of 7 gold medals, 13 silver medals and 14 bronze medals.</h3> <ul class="story__footer top-story-panel__footer">   </ul> </div> </div> </li> </ul> <ul class="top-story-panel__listing--row-2"> <li class="top-story-panel__item story"> <a href="/news/the-people-report/mccann-appoints-suchismita-ganguli-as-evp-account-management/113215189?utm_source=top_news&utm_medium=tagListing" class="top-story-panel__link"> <div class="top-story-panel__content"> <h3>McCann appoints Suchismita Ganguli as EVP- Account Management</h3> </div> <figure class="story__image">  <img loading="lazy" class="story__image--img unveil" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/113215189.cms?width=150&height=112" alt="mccann appoints suchismita ganguli as evp account management"> </figure> </a> <ul class="story__footer">    </ul> </li> <li class="top-story-panel__item story"> <a href="/news/advertising/its-4-more-lions-for-team-india-at-cannes/111180802?utm_source=top_news&utm_medium=tagListing" class="top-story-panel__link"> <div class="top-story-panel__content"> <h3>It’s 4 more Lions for Team India at Cannes</h3> </div> <figure class="story__image">  <img loading="lazy" class="story__image--img unveil" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/111180802.cms?width=150&height=112" alt="it s 4 more lions for team india at cannes"> </figure> </a> <ul class="story__footer">    </ul> </li> <li class="top-story-panel__item story"> <a href="/news/advertising/cannes-lions-2024-mccann-opens-the-gold-tally-for-india/111066395?utm_source=top_news&utm_medium=tagListing" class="top-story-panel__link"> <div class="top-story-panel__content"> <h3>Cannes Lions 2024: McCann opens the Gold tally for India</h3> </div> <figure class="story__image">  <img loading="lazy" class="story__image--img unveil" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/111066395.cms?width=150&height=112" alt="cannes lions 2024 mccann opens the gold tally for india"> </figure> </a> <ul class="story__footer">    </ul> </li> <li class="top-story-panel__item story"> <a href="/news/advertising/maggi-creates-moments-of-togetherness-for-families-to-spend-time-together/110963776?utm_source=top_news&utm_medium=tagListing" class="top-story-panel__link"> <div class="top-story-panel__content"> <h3>Maggi creates ‘moments of togetherness’ for families to spend time together</h3> </div> <figure class="story__image">  <img loading="lazy" class="story__image--img unveil" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/110963776.cms?width=150&height=112" alt="maggi creates moments of togetherness for families to spend time together"> </figure> </a> <ul class="story__footer">    </ul> </li> <li class="top-story-panel__item story"> <a href="/news/the-people-report/former-lowe-lintas-vice-chairman-fali-vakeel-passes-away/108542539?utm_source=top_news&utm_medium=tagListing" class="top-story-panel__link"> <div class="top-story-panel__content"> <h3>Former Lowe Lintas vice chairman Fali Vakeel passes away</h3> </div> <figure class="story__image">  <img loading="lazy" class="story__image--img unveil" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/108542539.cms?width=150&height=112" alt="former lowe lintas vice chairman fali vakeel passes away"> </figure> </a> <ul class="story__footer">    </ul> </li> <li class="top-story-panel__item story"> <a href="/news/the-people-report/rajeev-rakshit-joins-thinking-folks-as-group-chief-executive-officer-and-managing-partner/106861209?utm_source=top_news&utm_medium=tagListing" class="top-story-panel__link"> <div class="top-story-panel__content"> <h3>Rajeev Rakshit joins Thinking Folks as group chief executive officer and managing partner</h3> </div> <figure class="story__image">  <img loading="lazy" class="story__image--img unveil" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/106861209.cms?width=150&height=112" alt="rajeev rakshit joins thinking folks as group chief executive officer and managing partner"> </figure> </a> <ul class="story__footer">    </ul> </li> <li class="top-story-panel__item story"> <a href="/news/advertising/rajnigandha-celebrates-unrecognised-festival-heroes-in-new-ad/105094454?utm_source=top_news&utm_medium=tagListing" class="top-story-panel__link"> <div class="top-story-panel__content"> <h3>Rajnigandha celebrates unrecognised festival heroes in new ad</h3> </div> <figure class="story__image">  <img loading="lazy" class="story__image--img unveil" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/105094454.cms?width=150&height=112" alt="rajnigandha celebrates unrecognised festival heroes in new ad"> </figure> </a> <ul class="story__footer">    </ul> </li> <li class="top-story-panel__item story"> <a href="/news/the-people-report/scarecrow-mc-saatchi-elevates-kapil-tammal-as-national-creative-director/104665223?utm_source=top_news&utm_medium=tagListing" class="top-story-panel__link"> <div class="top-story-panel__content"> 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He held several regional leadership roles during the course of his time there, including president of McCann North America, head of McCann’s Asia Pacific region, and CEO of McCann London.</p> <ul class="desc__footer" id="cat_news_list_" >  </ul> </div> <figure class="story__image"> <a href="/news/the-people-report/omnicom-elevates-alex-lubar-to-global-ceo-of-ddb-worldwide/104179870?utm_source=tagListing&utm_medium=tagListing"> <img class="unveil" loading="lazy" width="110" height="70" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/104179870.cms?width=150&height=112" alt="omnicom elevates alex lubar to global ceo of ddb worldwide"> </a> </figure> </article> </li> <li> <article class="desc"> <div class=""> <h3 class="heading"><a href="/news/marketing/political-parties-look-to-ad-agencies-for-2024-poll-slogans/104103794?utm_source=tagListing&utm_medium=tagListing">Political parties look to ad agencies for 2024 poll slogans</a></h3> <p class="desktop-view">Leading ad agencies, on their part, have started setting up micro teams to make blueprints for these parties, identifying influencers and YouTubers for communicating on Facebook, Instagram and Twitter, and developing separate strategies to target voters, even in small constituencies.</p> <ul class="desc__footer" id="cat_news_list_" >  </ul> </div> <figure class="story__image"> <a href="/news/marketing/political-parties-look-to-ad-agencies-for-2024-poll-slogans/104103794?utm_source=tagListing&utm_medium=tagListing"> <img class="unveil" loading="lazy" width="110" height="70" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/104103794.cms?width=150&height=112" alt="political parties look to ad agencies for 2024 poll slogans"> </a> </figure> </article> </li> <li> <article class="desc"> <div class=""> <h3 class="heading"><a href="/news/advertising/ujjivan-sfb-emphases-trust-in-banking-and-life-in-new-campaign/102110633?utm_source=tagListing&utm_medium=tagListing">Ujjivan SFB emphasises trust in banking and life in new campaign</a></h3> <p class="desktop-view">With a strong emphasis on trust, community, and inclusiveness, the campaign seeks to strengthen the bond between the bank and its customers while encouraging mutual development. The brand presents four slices of life, each depicting meaningful relationships in which mutual trust serves as the catalyst for remarkable personal growth and development.</p> <ul class="desc__footer" id="cat_news_list_" >  </ul> </div> <figure class="story__image"> <a href="/news/advertising/ujjivan-sfb-emphases-trust-in-banking-and-life-in-new-campaign/102110633?utm_source=tagListing&utm_medium=tagListing"> <img class="unveil" loading="lazy" width="110" height="70" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/102110633.cms?width=150&height=112" alt="ujjivan sfb emphasises trust in banking and life in new campaign"> </a> </figure> </article> </li> <li> <article class="desc"> <div class=""> <h3 class="heading"><a href="/news/the-pitch-report/air-india-mandate-assigned-to-mccann-worldgroup/101345515?utm_source=tagListing&utm_medium=tagListing">McCann Worldgroup checks-in with the Air India ad biz</a></h3> <p class="desktop-view">The selection process for this partnership entailed a rigorous evaluation as part of an exhaustive multi-agency pitch. The appointment comes as Air India has embarked on a five-year turnaround plan to become a world-class global airline by investing in customer service, technology, and products, the company stated in the press release.</p> <ul class="desc__footer" id="cat_news_list_" >  </ul> </div> <figure class="story__image"> <a href="/news/the-pitch-report/air-india-mandate-assigned-to-mccann-worldgroup/101345515?utm_source=tagListing&utm_medium=tagListing"> <img class="unveil" loading="lazy" width="110" height="70" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/101345515.cms?width=150&height=112" alt="mccann worldgroup checks in with the air india ad biz"> </a> </figure> </article> </li> <li> <article class="desc"> <div class=""> <h3 class="heading"><a href="/news/the-people-report/grey-group-india-appoints-ankit-mathur-as-group-creative-director/100763575?utm_source=tagListing&utm_medium=tagListing">Grey group India appoints Ankit Mathur as group creative director</a></h3> <p class="desktop-view">He will be based in Mumbai and will report to Sandipan Bhattacharyya, managing director and chief creative officer – South Asia. </p> <ul class="desc__footer" id="cat_news_list_" >  </ul> </div> <figure class="story__image"> <a href="/news/the-people-report/grey-group-india-appoints-ankit-mathur-as-group-creative-director/100763575?utm_source=tagListing&utm_medium=tagListing"> <img class="unveil" loading="lazy" width="110" height="70" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/100763575.cms?width=150&height=112" alt="grey group india appoints ankit mathur as group creative director"> </a> </figure> </article> </li> <li> <article class="desc"> <div class=""> <h3 class="heading"><a href="/news/the-people-report/mwg-india-announces-strategic-restructuring-elevates-key-members/99481533?utm_source=tagListing&utm_medium=tagListing">MWG India announces strategic restructuring, elevates key members</a></h3> <p class="desktop-view">Amitesh Rao, who was previously executive vice president and head of McCann Delhi, has been elevated to executive director of McCann Advertising for north and west. Abhinav Tripathi, who heads creative in McCann Mumbai, will now also take up the mantle of creative head of digital, nationally.</p> <ul class="desc__footer" id="cat_news_list_" >  </ul> </div> <figure class="story__image"> <a href="/news/the-people-report/mwg-india-announces-strategic-restructuring-elevates-key-members/99481533?utm_source=tagListing&utm_medium=tagListing"> <img class="unveil" loading="lazy" width="110" height="70" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/99481533.cms?width=150&height=112" alt="mwg india announces strategic restructuring elevates key members"> </a> </figure> </article> </li> <li> <article class="desc"> <div class=""> <h3 class="heading"><a href="/news/advertising/junge-helden-addresses-discrepancy-in-organ-donation/99262988?utm_source=tagListing&utm_medium=tagListing">Junge Helden addresses discrepancy in organ donation</a></h3> <p class="desktop-view">Created by McCann, this initiative addresses this discrepancy, which is due to the fact that Germany remains an “opt-in” country for organ donation and has no national register for donors. </p> <ul class="desc__footer" id="cat_news_list_" >  </ul> </div> <figure class="story__image"> <a href="/news/advertising/junge-helden-addresses-discrepancy-in-organ-donation/99262988?utm_source=tagListing&utm_medium=tagListing"> <img class="unveil" loading="lazy" width="110" height="70" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/theme4/images/default/webP/brandequity_image_3_2-medium.webp?mod=2844" data-src="https://etimg.etb2bimg.com/thumb/99262988.cms?width=150&height=112" alt="junge helden addresses discrepancy in organ donation"> </a> </figure> </article> </li> <li> <article class="desc"> <div class=""> <h3 class="heading"><a 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