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</div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> </div></div> <div id="fws_6742aa00351a4" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>For the festive occasion of Chinese New Year, KFC Singapore introduced the exclusive KFC Golden Cheesy Crunch—a delectably golden and indulgent offering available for a limited time and the KFC Gold Rush giveaway.</h2> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="color: #00b8b5;">Our Solution</h3> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa0035d22" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-left inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Embracing the festive spirit of Chinese New Year, we crafted relatable narratives around familiar scenarios, like navigating through intrusive questions from curious relatives, bringing a sense of familiarity and humour that resonates.</p> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Simultaneously, we closely monitored and adeptly create content to align with trending topics such as “Single’s Inferno” (garnering a total of 2,877 engagements) and the viral Drake meme.<br /> Additionally, Bloomr.SG creators fuelled excitement through captivating content on Instagram and TikTok. Notably, Wah! Banana held a Facebook Live event where viewers had a chance to win vouchers, food prizes, and a limited-edition mystery prize worth $460.</p> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>On FB, the campaign exceeded the 3-month average for Engagement Rate by 52.33%.</p> </div> </div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-50 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/GyOJRD3y/kfc-finale-video.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa0036d14" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="1350" width="1080" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/singlesinferno_kfc.png?fit=1080%2C1350&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/singlesinferno_kfc.png?w=1080&ssl=1 1080w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/singlesinferno_kfc.png?resize=240%2C300&ssl=1 240w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/singlesinferno_kfc.png?resize=819%2C1024&ssl=1 819w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/singlesinferno_kfc.png?resize=768%2C960&ssl=1 768w" sizes="(max-width: 1080px) 100vw, 1080px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="1350" width="1080" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/kfcbaby.png?fit=1080%2C1350&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/kfcbaby.png?w=1080&ssl=1 1080w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/kfcbaby.png?resize=240%2C300&ssl=1 240w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/kfcbaby.png?resize=819%2C1024&ssl=1 819w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/kfcbaby.png?resize=768%2C960&ssl=1 768w" sizes="(max-width: 1080px) 100vw, 1080px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="1350" width="1080" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/KV-BG.png?fit=1080%2C1350&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/KV-BG.png?w=1080&ssl=1 1080w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/KV-BG.png?resize=240%2C300&ssl=1 240w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/KV-BG.png?resize=819%2C1024&ssl=1 819w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/KV-BG.png?resize=768%2C960&ssl=1 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="1350" width="1080" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/surehuat.png?fit=1080%2C1350&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/surehuat.png?w=1080&ssl=1 1080w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/surehuat.png?resize=240%2C300&ssl=1 240w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/surehuat.png?resize=819%2C1024&ssl=1 819w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/surehuat.png?resize=768%2C960&ssl=1 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /> </div> </div> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa0039a82" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="accent-color"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">7.21M Total Reach</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-1"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">113,212 Total Engagement</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-2"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">3.93% Engagement Rate</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-2"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">366 Social Mentions</h5></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa003acd6" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="divider-wrap" data-alignment="default"><div style="margin-top: 12.5px; height: 1px; margin-bottom: 12.5px;" data-width="100%" data-animate="" data-animation-delay="" data-color="accent-color" class="divider-border"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa003b412" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="792" width="1136" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/04/cnalogo.webp?fit=1136%2C792&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/04/cnalogo.webp?w=1136&ssl=1 1136w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/04/cnalogo.webp?resize=300%2C209&ssl=1 300w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/04/cnalogo.webp?resize=1024%2C714&ssl=1 1024w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/04/cnalogo.webp?resize=768%2C535&ssl=1 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> </div></div> <div id="fws_6742aa003c718" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Mediacorp launched the CNA Green Plan, a comprehensive campaign aimed at addressing crucial sustainability issues prevalent in Singapore. With a focus on raising awareness and driving actionable change</h2> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="color: #00b8b5;">Our Solution</h3> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa003cf29" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/92AKHCuE/cna_greenplan_vid1.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>The first phase of the CNA Green Plan consisted of on ground and online challenges centred around the five pillars of the Singapore Green Plan 2030 and our Bloomr.SG creators were engaged to amplify awareness. They not only represented different towns but also encouraged healthy competition among their “rivals” and residents from other areas to excel in their respective online challenges.</p> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>The social strategy included a Mediacorp Instagram account takeover through a series of engaging stories. The campaign generated a positive online sentiment, discussions ranged from forgetting reusable bags while shopping to crowd-sourced solutions to these common hurdles.</p> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa003db1b" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="1440" width="1440" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?fit=1440%2C1440&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?w=1440&ssl=1 1440w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=300%2C300&ssl=1 300w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=1024%2C1024&ssl=1 1024w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=150%2C150&ssl=1 150w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=768%2C768&ssl=1 768w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=1200%2C1200&ssl=1 1200w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=800%2C800&ssl=1 800w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=600%2C600&ssl=1 600w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=400%2C400&ssl=1 400w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=200%2C200&ssl=1 200w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=140%2C140&ssl=1 140w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=100%2C100&ssl=1 100w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=500%2C500&ssl=1 500w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=350%2C350&ssl=1 350w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271492032_1614004905599465_8800807771270494583_n.jpg?resize=1000%2C1000&ssl=1 1000w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="1349" width="1080" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/Snapinsta.app_273811504_930594244298950_5208157846346139332_n_1080.jpg?fit=1080%2C1349&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/Snapinsta.app_273811504_930594244298950_5208157846346139332_n_1080.jpg?w=1080&ssl=1 1080w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/Snapinsta.app_273811504_930594244298950_5208157846346139332_n_1080.jpg?resize=240%2C300&ssl=1 240w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/Snapinsta.app_273811504_930594244298950_5208157846346139332_n_1080.jpg?resize=820%2C1024&ssl=1 820w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/Snapinsta.app_273811504_930594244298950_5208157846346139332_n_1080.jpg?resize=768%2C959&ssl=1 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="1800" width="1440" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271516195_1960459877458795_5567736642657055711_n.jpg?fit=1440%2C1800&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271516195_1960459877458795_5567736642657055711_n.jpg?w=1440&ssl=1 1440w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271516195_1960459877458795_5567736642657055711_n.jpg?resize=240%2C300&ssl=1 240w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271516195_1960459877458795_5567736642657055711_n.jpg?resize=819%2C1024&ssl=1 819w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271516195_1960459877458795_5567736642657055711_n.jpg?resize=768%2C960&ssl=1 768w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271516195_1960459877458795_5567736642657055711_n.jpg?resize=1229%2C1536&ssl=1 1229w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271516195_1960459877458795_5567736642657055711_n.jpg?resize=1200%2C1500&ssl=1 1200w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="1800" width="1440" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271460162_4307081976062960_8247036063481648115_n.jpg?fit=1440%2C1800&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271460162_4307081976062960_8247036063481648115_n.jpg?w=1440&ssl=1 1440w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271460162_4307081976062960_8247036063481648115_n.jpg?resize=240%2C300&ssl=1 240w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271460162_4307081976062960_8247036063481648115_n.jpg?resize=819%2C1024&ssl=1 819w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271460162_4307081976062960_8247036063481648115_n.jpg?resize=768%2C960&ssl=1 768w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271460162_4307081976062960_8247036063481648115_n.jpg?resize=1229%2C1536&ssl=1 1229w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/271460162_4307081976062960_8247036063481648115_n.jpg?resize=1200%2C1500&ssl=1 1200w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /> </div> </div> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa0040b19" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="accent-color"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">3.23M Total Reach</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-1"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">126,647 Total Engagement</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-2"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">2,873 Social Mentions</h5></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa00418a3" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="divider-wrap" data-alignment="default"><div style="margin-top: 12.5px; height: 1px; margin-bottom: 12.5px;" data-width="100%" data-animate="" data-animation-delay="" data-color="accent-color" class="divider-border"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa0041fc8" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="224" width="1145" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/singtel-samsung-1.png?fit=1145%2C224&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/singtel-samsung-1.png?w=1145&ssl=1 1145w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/singtel-samsung-1.png?resize=300%2C59&ssl=1 300w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/singtel-samsung-1.png?resize=1024%2C200&ssl=1 1024w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/singtel-samsung-1.png?resize=768%2C150&ssl=1 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> </div></div> <div id="fws_6742aa004327e" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>The primary objective of the campaign was to generate interest and consideration for both Singtel’s 5G SA services and the Samsung Flip3 phone model among the Gen Z demographic.</h2> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="color: #00b8b5;">Our Solution</h3> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa0043ab4" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-left inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Our approach involved engaging 45 Bloomr.SG creators on TikTok to kickstart a chain reaction of gratitude-themed videos during the festive Christmas season. These influencers, in waves, highlighted their passions or family bonds while incorporating specific symbols and challenging others to participate, amplifying the campaign’s reach beyond their immediate networks. By leveraging the Samsung Flip 3 as a focal point and encouraging participation through a Christmas giveaway, the campaign fostered engagement and creativity while promoting Singtel’s 5G SA services and the Samsung Flip 3 to the Gen Z audience.</p> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>The campaign achieved a remarkable engagement rate of 8.29%, surpassing the industry benchmark by over double.</p> </div> </div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-50 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/8vJZmNtK/snaptik.app_7051524435286789377.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa004468d" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-100 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/BeJRhj3z/snaptik.app_7047433232085748993.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-100 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/xuh0Fz4o/snaptik.app_7051504760729439490.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-100 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/QYuBTroN/snaptik.app_7049018413573885185.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa0045549" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="accent-color"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">239,629 Total Views</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-1"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">16,259 Total Engagement</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-2"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">8.29% Engagement Rate</h5></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa004628a" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="divider-wrap" data-alignment="default"><div style="margin-top: 12.5px; height: 1px; margin-bottom: 12.5px;" data-width="100%" data-animate="" data-animation-delay="" data-color="accent-color" class="divider-border"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 10px;" class="divider"></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa004699a" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="273" width="270" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/burger-king-logo-black-and-white-1.png?fit=270%2C273&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/burger-king-logo-black-and-white-1.png?w=270&ssl=1 270w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/burger-king-logo-black-and-white-1.png?resize=100%2C100&ssl=1 100w" sizes="auto, (max-width: 270px) 100vw, 270px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> </div></div> <div id="fws_6742aa0047b35" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p style="color: #f6921e; font-weight: bold;">Clinched Silver for ”Most Creative – Influencers/KOLs” at the MARKies Awards Singapore 2024</p> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Burger King aimed to position ‘’Shrimp Supreme Burger’’ as a unique and must-try addition to their menu.</h2> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="color: #d2047e;">Our Solution</h3> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa00484a1" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-11 vc_video-el-width-100 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/Yon57dQw/bk_sequence-01.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>The campaign utilised the power of mystery and suspense in its initial phase, leveraging the unbranded shrimp mascots to organically stimulate curiosity-driven conversations.</p> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>The strategic deployment of micro, macro and mega Bloomr.SG creators creatively highlighted the Shrimp Supreme Burger on both TikTok and Instagram, driving audience engagement and interest with their authentic experiences and reviews.</p> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa00490d4" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="accent-color"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">1.99M Total Reach</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-1"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">969,469 Total Views</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-2"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">12.9% Engagement Rate</h5></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa0049df2" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="divider-wrap" data-alignment="default"><div style="margin-top: 12.5px; height: 1px; margin-bottom: 12.5px;" data-width="100%" data-animate="" data-animation-delay="" data-color="accent-color" class="divider-border"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa004a505" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="300" width="600" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/Amazon-Logo-White-PNG-Images.png?fit=600%2C300&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/Amazon-Logo-White-PNG-Images.png?w=600&ssl=1 600w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/Amazon-Logo-White-PNG-Images.png?resize=300%2C150&ssl=1 300w" sizes="auto, (max-width: 600px) 100vw, 600px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> </div></div> <div id="fws_6742aa004b55b" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>During the vibrant festivities of the Chinese New Year, Amazon aimed to highlight Amazon Prime as the go-to destination for high-quality products and reliable delivery.</h2> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="color: #00b8b5;">Our Solution</h3> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa004bd47" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-left inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>To meet Amazon’s objectives, Bloomr.SG creators including Trevor Tham and MiniMoochi, crafted content around the ease of shopping from home, avoiding queues and traffic, and the assurance of reliable and swift delivery.</p> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>This perfectly aligned with the frantic nature of last-minute situations common during festive periods with specific benefits like free same-day delivery.</p> </div> </div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="376" width="496" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/Picture30.png?fit=496%2C376&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/Picture30.png?w=496&ssl=1 496w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/Picture30.png?resize=300%2C227&ssl=1 300w" sizes="auto, (max-width: 496px) 100vw, 496px" /> </div> </div> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa004ce39" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-100 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/tpgEESXk/snapinsta.app_video_8b4f0f82ef45aea95d95592c94de9eba_video_dashinit.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-100 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/ZMRHF5lH/snapinsta.app_video_0f483e82602c73ccbbc5ff161a4cb98f_video_dashinit.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa004d9b7" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="accent-color"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">673.908 Total Reach</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-1"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">619,320 Total Views</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-2"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">29,120 Total Engagement</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="accent-color"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">4.32% Engagement Rate</h5></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa004ea48" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="divider-wrap" data-alignment="default"><div style="margin-top: 12.5px; height: 1px; margin-bottom: 12.5px;" data-width="100%" data-animate="" data-animation-delay="" data-color="extra-color-1" class="divider-border"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa004f176" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="459" width="730" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/04/bear-fruits-logo.png?fit=730%2C459&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/04/bear-fruits-logo.png?w=730&ssl=1 730w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/04/bear-fruits-logo.png?resize=300%2C189&ssl=1 300w" sizes="auto, (max-width: 730px) 100vw, 730px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> </div></div> <div id="fws_6742aa0050204" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>The “Salon at Home with Bear Fruits” campaign aimed to spark enthusiasm of hair mask usage and boost the brand appeal among Gen Zs and young millennials.</h2> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="color: #00b8b5;">Our Solution</h3> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa0050a2b" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-50 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/SfSJc3CE/snapinsta.app_video_gkbombbajuu5jjsaah3edcgon_mdbq_eaaaf.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Our creators challenged conventional beauty norms and used a mix of viral music, entertaining skits, and humour to authentically connect with the audience and highlight the product’s benefits.</p> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>The campaign achieved a remarkable engagement rate of 7.75%, doubling the industry benchmarks.</p> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa005164d" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-100 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/PnpVvsWO/snaptik.app_7092315811796323585.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-100 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/2fU0t9y7/snapinsta.app_video_gcsppxb-k6zqtsieaaht6lsvn95pbq_eaaaf.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-100 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/ZnZGdoOT/snapinsta.app_video_gicwmacwapyiia4bag8j1dovilgkbq_eaaaf.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-100 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/Vcrqy7ZD/snapinsta.app_video_gicwmabr1dc2i94babf5rmcfrjhabq_eaaaf.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa0052915" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="accent-color"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">552,282 Total Reach</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-1"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">42,780 Total Engagement</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-2"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">7.75% Engagement Rate</h5></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa0053645" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="divider-wrap" data-alignment="default"><div style="margin-top: 12.5px; height: 1px; margin-bottom: 12.5px;" data-width="100%" data-animate="" data-animation-delay="" data-color="extra-color-1" class="divider-border"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa0053d68" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="135" width="500" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/mti-logo.png?fit=500%2C135&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/mti-logo.png?w=500&ssl=1 500w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/mti-logo.png?resize=300%2C81&ssl=1 300w" sizes="auto, (max-width: 500px) 100vw, 500px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> </div></div> <div id="fws_6742aa0054f3f" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Amid the challenges highlighted by COVID-19 disruptions in global food supply chains, the Ministry of Trade and Industry tapped on Bloomr.SG’s expertise to execute a social campaign focusing on the initiatives regarding food diversification to mitigate dependency risks.</h2> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="color: #00b8b5;">Our Solution</h3> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa00557a0" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted" preload="auto" controls controlsList="nodownload"><source src="https://videos.files.wordpress.com/xQkQbQvY/mti-eg1.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Throughout the 6-month campaign period, we created a total of 104 original social media posts including static images and short videos, across Medicorp’s social pages such as Channel 5, Channel 8, and Class 95. We also leveraged the reach of three local F&B creators to create engaging video content.</p> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa00562d1" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/vzOfYBni/mti-eg2.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/Vk8EBCaG/mti-eg3.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa0056df7" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="accent-color"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">2.1M Total Reach</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-1"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">321,465 Total Views</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-2"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">72,402 Total Engagement</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-2"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">3.80% Engagement Rate</h5></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa0057e81" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="divider-wrap" data-alignment="default"><div style="margin-top: 12.5px; height: 1px; margin-bottom: 12.5px;" data-width="100%" data-animate="" data-animation-delay="" data-color="extra-color-1" class="divider-border"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa005860e" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" > <div class="inner"> <div class="hover-wrap"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="273" width="499" data-animation="none" src="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/si6587p270-singtel-logo-partner-request-resolve-systems.png?fit=499%2C273&ssl=1" alt="" srcset="https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/si6587p270-singtel-logo-partner-request-resolve-systems.png?w=499&ssl=1 499w, https://i0.wp.com/bloomr.sg/wp-content/uploads/2024/03/si6587p270-singtel-logo-partner-request-resolve-systems.png?resize=300%2C164&ssl=1 300w" sizes="auto, (max-width: 499px) 100vw, 499px" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> </div></div> <div id="fws_6742aa0059632" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Leveraging Singtel’s long-term partnership with the National Gallery, the campaign aimed to position Singtel as an enabler of immersive art viewing experiences powered by 5G technology.</h2> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="color: #00b8b5;">Our Solution</h3> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa0059e21" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-left inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Bloomr.SG creators crafted compelling and immersive content that highlighted the transformative capabilities of Singtel’s 5G technology in enhancing art experiences. Through a series of captivating and informative Instagram videos, our creators skilfully illustrated the seamless process of utilizing Singtel’s 5G network to scan QR codes placed at void decks to reveal the artworks.</p> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>The campaign achieved an outstanding engagement rate of 5.18%, exceeding industry standards.</p> </div> </div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-50 vc_video-align-center" data-border-radius="none" data-shadow="none"> <div class="wpb_wrapper"><div class="wpb_video_wrapper"><video width="1280" height="720" class="nectar-video-self-hosted scroll-triggered-play nectar-lazy-video" preload="auto" loop muted playsinline><source data-nectar-video-src="https://videos.files.wordpress.com/j3t79bsp/snapinsta.app_video_gpzv4w8vpy83gwgbainctdbttmb9bvvbaaaf.mp4" type="video/mp4"></video></div></div></div> </div> </div> </div> </div></div> <div id="fws_6742aa005aa19" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="accent-color"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">46,887 Total Reach</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-1"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">2,428 Total Engagement</h5></div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="nectar-animated-title" data-style="color-strip-reveal" data-color="extra-color-2"> <div class="nectar-animated-title-outer"> <div class="nectar-animated-title-inner"> <div class="wrap"><h5 style="color: #ffffff;">5.18% Engagement Rate</h5></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742aa005b72d" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding force-desktop-text-align-center inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> </div></div> <div id="fws_6742aa005bcd9" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark 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