How Gismart improved UA performance with SSOT

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Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Collaborate with your partners in a privacy-centric way </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="First-party data monetization that fuels retail media growth" id="" href="https://www.appsflyer.com/products/data-collaboration/"> <b class="d-block pb-2">AppsFlyer Data Collaboration Platform</b> <span class="d-none d-md-block navbar-nav__item-text"> First-party data monetization that fuels retail media growth </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connect to over 10,000 tech and media partners" id="" href="https://www.appsflyer.com/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connect to over 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APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/product/"> <span class="d-block pb-2">Product</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Goal </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Regain iOS visibility</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Kickstart app growth</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Scale user acquisition</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Increase engagement & LTV </span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-roas/"> <span class="d-block pb-2">Maximize ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Industry </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/food-drink/"> <span class="d-block pb-2">Food & drink</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/health-fitness/"> <span class="d-block pb-2">Health & fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/travel/"> <span class="d-block pb-2">Travel</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Platform </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerships </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partners/"> <span class="d-block pb-2">Tech and media partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/agencies/"> <span class="d-block pb-2">Agency partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partner-program/"> <span class="d-block pb-2">Partner Program</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Learn" class="nav-link" href="#">Learn </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Resources </span> <p>Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ecosystem </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/"> <span class="d-block pb-2">Reports & guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/events/"> <span class="d-block pb-2">Events & webinars</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/templates/"> <span class="d-block pb-2">Tools & templates</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/benchmarks/"> <span class="d-block pb-2">Industry benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="/blog/videos/"> <span class="d-block pb-2">Videos</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/podcasts/"> <span class="d-block pb-2">Podcasts</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/glossary/"> <span class="d-block pb-2">Glossary</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/metrics-comparison/"> <span class="d-block pb-2">Metrics comparison</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Customers </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/customers/"> <span class="d-block pb-2">Customer stories</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/product-news/"> <span class="d-block pb-2">Product news</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/use-cases/"> <span class="d-block pb-2">Use cases</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Help center</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://elevate.appsflyer.com/learn/signin"> <span class="d-block pb-2">Learning portal</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><a href="/resources/reports/creative-optimization"><img style="border-radius: 8px;" src="/wp-content/uploads/2024/05/image-1-1.png" /></a><div class="d-block"><a href="/resources/reports/creative-optimization" class="btn btn-arrow d-inline-block">New data on AI-driven creative</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Company" class="nav-link" 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text-uppercase pl-0 pb-0 my-0"> <li itemprop="name" role="menuitem" class="menu-item pl-0 mr-3 my-0 my-sm-2 text-uppercase"> <a itemprop="url" href="https://www.appsflyer.com/customers/" data-aft="internal-link" data-aft-block="breadcrumbs" id="breadcrumb_customers" class="text-decoration-none">Customer stories</a> </li> <li itemprop="name" role="menuitem" class="menu-item pl-0 mr-3 my-0 my-sm-2 text-uppercase text-secondary"> Gismart </li> </ul> <h1 class="section-single-post__header--title pt-3"> Single Source of Truth – A pathway to deduplicating installs and events between SKAN and AppsFlyer </h1> </div> <div class="section-single-post__header--image pt-20 pt-sm-0 d-none d-sm-flex align-items-center justify-content-center col-sm-5"> <figure> <img width="1200" height="1200" src="https://www.appsflyer.com/wp-content/uploads/2022/10/Gismart-success-story-1200x1200-2.png" class="attachment-full size-full wp-post-image" alt="Gismart success story - featured" loading="eager" fetchpriority="high" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2022/10/Gismart-success-story-1200x1200-2.png 1200w, https://www.appsflyer.com/wp-content/uploads/2022/10/Gismart-success-story-1200x1200-2-300x300.png 300w, https://www.appsflyer.com/wp-content/uploads/2022/10/Gismart-success-story-1200x1200-2-1024x1024.png 1024w, https://www.appsflyer.com/wp-content/uploads/2022/10/Gismart-success-story-1200x1200-2-768x768.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </figure> </div> </div> </header> <div class="section-single-post__numbers pt-40 pt-sm-80"> <div class="row justify-content-center text-center m-auto"> <div class="section-single-post__numbers-item pb-20 pt-20 pb-sm-0 pt-sm-0 px-10 px-lg-40 col-6 col-sm-4 col-md-3"> <h2 class="mb-0">20%</h2> <span class="d-block text-secondary">Improvement of User Acquisition Performance Modeling</span> </div> </div> </div> <div class="section-single-post__content-holder row d-flex flex-column flex-md-row pt-20 pt-sm-60 pt-md-100"> <div class="section-single-post__sidebar offset-md-1 col-sm-9 col-md-3 mx-auto text-center"> <div class="section-single-post__sidebar-holder px-20 pb-4 flex-column justify-content-start"> <div class="section-single-post__sidebar-item d-flex py-4 align-items-start"> <i class="icon-company text-secondary mr-md-3"></i> <div class="section-single-post__sidebar-item-text-holder align-items-start d-flex flex-md-column w-100 pl-1 justify-content-start text-left"> <div class="section-single-post__sidebar-item-title has-normal-font-size font-weight-bold">Company:</div> <div class="section-single-post__sidebar-item-text d-flex flex-column"> <span>Gismart</span> </div> </div> </div> <div class="section-single-post__sidebar-item d-flex py-4 align-items-start"> <i class="icon-pin text-secondary mr-md-3"></i> <div class="section-single-post__sidebar-item-text-holder align-items-start d-flex flex-md-column w-100 pl-1 justify-content-start text-left"> <div class="section-single-post__sidebar-item-title has-normal-font-size font-weight-bold">Region:</div> <div class="section-single-post__sidebar-item-text d-flex flex-column"> <span href="https://www.appsflyer.com/customers/gismart-2/" class=""> EMEA </span> </div> </div> </div> <div class="section-single-post__sidebar-item d-flex py-4 align-items-start"> <i class="icon-lightning text-secondary mr-md-3"></i> <div class="section-single-post__sidebar-item-text-holder align-items-start d-flex flex-md-column w-100 pl-1 justify-content-start text-left"> <div class="section-single-post__sidebar-item-title has-normal-font-size font-weight-bold">Industry:</div> <div class="section-single-post__sidebar-item-text d-flex flex-column"> <span href="https://www.appsflyer.com/customers/gismart-2/" class=""> Gaming </span> <span href="https://www.appsflyer.com/customers/gismart-2/" class=""> Music </span> </div> </div> </div> <div class="section-single-post__sidebar-item d-flex py-4 align-items-start"> <i class="icon-appsflyer text-secondary mr-md-3"></i> <div class="section-single-post__sidebar-item-text-holder align-items-start d-flex flex-md-column w-100 pl-1 justify-content-start text-left"> <div class="section-single-post__sidebar-item-title has-normal-font-size font-weight-bold">Products:</div> <div class="section-single-post__sidebar-item-text d-flex flex-column"> <a href="https://www.appsflyer.com/products/measurement/" class="d-inline-block mb-2 text-decoration-none"> Measurement suite </a> <a href="https://www.appsflyer.com/products/marketing-analytics/" class="d-inline-block mb-2 text-decoration-none"> Marketing analytics </a> </div> </div> </div> <div class="pt-20 pb-3"> <a href="https://www.appsflyer.com/gatedpdfs/Gismart%20success%20story.pdf" target="_blank" class="btn btn-primary btn-primary--transparent w-100"> Download PDF </a> </div> </div> </div> <div class="section-single-post__content pl-md-20 pr-md-150 col-md-8 col-md-8 pt-60 pt-md-0"> <h2 class="wp-block-heading" id="h-background">Background</h2> <p>Gismart is a leading developer and publisher of mobile apps and games, with a vast portfolio of brands and product groups, that has recorded over 1 billion downloads and 30 million <a href="https://www.appsflyer.com/glossary/monthly-active-users/">monthly active users (MAUs)</a>. </p> <p>Gismart comprises a range of sub-brands that include Music+ (music and utility apps), Woofz (dog training product), Wellness (H&F portfolio), Superinstant (social online gaming brand), and Flime (casual games development studio).</p> <p>Although headquartered in the UK, Gismart employs over 300 specialists across Europe in a remote-first format. And as recently as 2020, they were ranked as the 6th-fastest growing company in Europe <a href="https://www.ft.com/content/691390ca-53d9-11ea-90ad-25e377c0ee1f" target="_blank" rel="noreferrer noopener">by the Financial Times</a>.</p> <h2 class="wp-block-heading" id="h-challenge">Challenge</h2> <p>With such a large and diverse portfolio of apps, Gismart’s BI & Analytics department faced numerous data-based challenges. </p> <p>In the wake of iOS 14 privacy changes and the dramatic limitation of the <a href="https://www.appsflyer.com/glossary/idfa/">IDFA</a>, Gismart were now piecing together their attribution data from several different silos — such as Apple’s <a href="https://www.appsflyer.com/glossary/skadnetwork/">SKAdNetwork</a> (SKAN), probabilistic modeling, ATT-consented users, and more.<br><br>With different attribution sources at play, each with their own standards of measurement, it became increasingly difficult to get a clear, reliable picture of campaign performance. </p> <p>SKAN, for example, showed limited SKAN-attributed downloads and provided little to no access to <a href="https://www.appsflyer.com/glossary/ltv/">LTV</a> and <a href="https://www.appsflyer.com/glossary/roas/">ROAS</a> measurement. </p> <p>On the other hand, SKAN also provided anonymized data which was easiest to use in a cohort form, showing a more-or-less complete picture of most of the traffic sources where Gismart buys their ads.</p> <p>Gismart had attempted to work around this issue internally using a statistical-based method, but found that this was too biased to be reliable. </p> <p>They realized that they needed a solution that would pull together and merge all their siloed data into a consolidated, standardized, and reliable form. A tool that would overcome the challenge of duplicated install data that occurs when drawing on multiple attribution sources. </p> <p>They needed AppsFlyer’s Single Source of Truth solution.</p> <h2 class="wp-block-heading" id="h-solution">Solution</h2> <p>Gismart were already using AppsFlyer as their <a href="https://www.appsflyer.com/glossary/mmp/">mobile measurement partner (MMP)</a>, which gave them early access to a beta version of AppsFlyer’s new Single Source of Truth (SSOT). </p> <p>SSOT is designed to handle user count deduplication, and subsequently provide  clean, holistic, and accurate cost metrics like eCPI and ROAS.</p> <p>A single source of truth allows marketers to draw actionable marketing insights. By deduplicating data from a range of aggregate models, Gismart was able to overcome the challenges not only of iOS 14+ but of managing a wide portfolio of apps and products. </p> <p>Gismart added SSOT to their existing set of internal BI tools and began using it at the end of 2021.</p> <h2 class="wp-block-heading" id="h-impact">Impact</h2> <p>Just months after integrating with SSOT, Gismart’s User Acquisition performance modeling had improved by 20% across their entire portfolio:</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>“SSOT is a great solution that accurately solves the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution. Thanks to SSOT, we can see the most precise performance in the context of media source, campaign, and country.”</p><cite><em>Artem Kazimirchyk, Head of BI & Analytics at Gismart</em></cite></blockquote> <p>By including SSOT in their SKAN framework, Gismart were able to remove duplicate event data with far greater effectiveness than before. With such impressive and immediate results, they quickly rolled out their SSOT integration across all applications in their portfolio. </p> <h2 class="wp-block-heading" id="h-looking-forward">Looking forward</h2> <p>As one of the fastest-growing companies in Europe, Gismart is well-placed to continue their business model of adding new products to their portfolio. </p> <p>With a large team of specialists operating remotely around Europe, their BI and Analytics departments have to maintain quick, easy access to reliable attribution data — no matter where, when or for what purpose. </p> <p>AppsFlyer will continue to work closely with Gismart to ensure their team is fully supported every step of the way, as part of their continued expansion and success.</p> <section class="wp-block-appsflyer-subscribe-to-download marketo-form block-subscribe-to-download block-subscribe-to-download--lightColumns 1"> <div class="row no-gutters flex-column"> <div class="col w-100 col-md-10 text-center m-auto"> <div class="marketo-form__form-holder form__form-holder"> <div class="block-subscribe-to-download__wrapper d-flex align-items-center flex-column"> <span class="block-subscribe-to-download__icon-top"> <img src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-subscribe-to-download-top.svg" alt="" loading="lazy"/> </span> <span class="block-subscribe-to-download__title h2 signup-form__header--col-main h3 mx-auto"> Looking for an MMP? 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class="block-subscribe-to-download__thank-you form-confirmation d-none mx-auto flex-column justify-content-center text-center"> <header class="form-confirmation__header form-confirmation--element pt-30 pb-4 "> <span class="h2 ">Thanks for your download!</span> </header> </div> </div> </div> </div> <script> jQuery('form').attr('data-current-url', document.location.hostname + document.location.pathname); </script> </div> </section> </div> </div> </div> </section> <section class="custom-related-posts pt-60 pt-md-100 pb-sm-60 section-bg section-bg--block-custom-related-posts section-bg--blue-light-2"> <div class="container"> <header class="pb-50 pl-0 col-md-12 justify-content-center text-center"> <h2 class="px-0 col-12 m-auto "> More from AppsFlyer </h2> </header> <div class="row align-items-start pt-3"> <article id="item-119166" class="feed-item feed-item--layout-2 feed-item--customer align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-md-4 col-sm-6 col-md-4 d-flex mb-30 filter__item all tools-utilities apac marketing-analytics measurement customer-experience-deep-linking fraud-protection apis roi-measurement" data-customer-industries="tools-utilities" data-customer-locations="apac" data-products="marketing-analytics measurement customer-experience-deep-linking fraud-protection apis roi-measurement" > <figure class="position-relative overflow-hidden border-radius"> <a class="d-flex d-md-block align-items-md-center " href="https://www.appsflyer.com/customers/lokal-app/" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2022/03/Lokal-App-success-story-og-1.png" alt="Lokal app success story OG" title="Lokal app success story OG" width="1200" height="630" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <a class="d-flex d-md-block align-items-md-center " href="https://www.appsflyer.com/customers/lokal-app/" data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Expanding the UA funnel while lowering cost per install</span> </a> </div> </header> </article> <article id="item-393385" class="feed-item feed-item--layout-2 feed-item--customer align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-md-4 col-sm-6 col-md-4 d-flex mb-30 filter__item all shopping latam integrations measurement audiences" data-customer-industries="shopping" data-customer-locations="latam" data-products="integrations measurement audiences" > <figure class="position-relative overflow-hidden border-radius"> <a class="d-flex d-md-block align-items-md-center " href="https://www.appsflyer.com/customers/carrefour/" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2023/12/51698-Carrefour-OG_image_1200x630-1.jpg" alt="Carrefour OG" title="Carrefour OG" width="1200" height="630" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <a class="d-flex d-md-block align-items-md-center " href="https://www.appsflyer.com/customers/carrefour/" data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Increasing in-app revenue by 29% with audience segmentation and creative optimization</span> </a> </div> </header> </article> <article id="item-434257" class="feed-item feed-item--layout-2 feed-item--customer align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-md-4 col-md-4 col-sm-6 d-sm-none d-md-flex mb-30 filter__item all " data-customer-industries="" data-customer-locations="" data-products="" > <figure class="position-relative overflow-hidden border-radius"> <a class="d-flex d-md-block align-items-md-center popup-video" href=": https://appsflyer.wistia.com/medias/swxv8lr4gc" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <i class="ico-video"></i> <img loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2024/08/gogii_OG-image-1200x630-1.png" alt="" title="gogii_OG image 1200x630" width="1200" height="630" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <a class="d-flex d-md-block align-items-md-center popup-video" href=": https://appsflyer.wistia.com/medias/swxv8lr4gc" data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">How Gogii Games scaled their mobile game faster than ever</span> </a> </div> </header> </article> </div> </div> </section> <section class="cta-banner cta-banner--type-1 text-light pt-70 pt-sm-0 d-flex"> <div 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