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","headerImageUuid":"5a238785-2cd2-433f-8411-43f8043ea87a.jpeg","category":{"__typename":"Category","slug":"makers","name":"Makers"},"publishedAt":"2022-08-14T15:25:55-07:00","bodyHtml":"\u003cdiv\u003eWhen Framer first launched in 2014, they started with a prototyping tool for animation and interaction and were met with praise and excitement. \u003c/div\u003e\u003cdiv\u003eThey didn’t stop there, though. The team saw a potential in what their users were doing with Framer, and what they wanted to be doing. So they refined their product again and again to strengthen their product-market fit, and they used Product Hunt launches to reach more of their target audience along the way.\u003c/div\u003e\u003ch2\u003e54 launches, 25k+ upvotes over, several product iterations\u003c/h2\u003e\u003cdiv\u003eFramer first launched in 2014 as a JavaScript library, relying heavily on code to produce prototypes. The startup quickly grew an \u003ca href=\"https://www.producthunt.com/products/framer?comment=17056#framer\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eenthusiastic user base\u003c/a\u003e, making a name for itself as a prototyping tool in designers’ stacks alongside software like \u003ca href=\"https://www.producthunt.com/products/invision#invision-v7\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eInvision\u003c/a\u003e. Still, the founders realized that sticking to the prototyping market wasn’t conducive to growth—they needed to offer more.\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“We noticed that the space for prototyping wasn't really big enough,”\u003c/em\u003e Jurre Houtkamp, one of Framer’s long-time product designers, told us. \u003cem\u003e“There was an influx of prototyping tools, but all of them would get stuck at a similar point, a lot of people would design their apps but would see prototyping as an extra step. A lot of designers wouldn't take that step to convey their ideas. So we had to go further.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eWith numerous calculated iterations, Framer over time became an all-in-one prototyping and website design tool. With the \u003ca href=\"https://www.producthunt.com/products/framer#framer-x-5\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFramer X\u003c/a\u003e launch in 2018, the team introduced the ability to use and build your react components in Framer. Then, in 2022, Framer went the distance. It launched \u003ca href=\"https://www.producthunt.com/products/framer#framer-sites\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ethe new Framer\u003c/a\u003e (FKA Framer Sites), a package of features that offered anyone the opportunity to create and launch full-blown, no-code websites (with rich features like breakpoints and a CMS) from a design canvas in Framer. \u003c/div\u003e\u003ctemplate type=\"ImageBlock\" variant=\"fullWidth\" src=\"https://ph-files.imgix.net/a701c1e7-c02a-4e7e-bc82-4434505e7ff8.png?auto=format\u0026amp;auto=compress\u0026amp;codec=mozjpeg\u0026amp;cs=strip\" caption=\"\"\u003e\u003c/template\u003e\u003cdiv\u003eAlong the way, some observers questioned the company’s product and market strategy. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“Some people would ask us 'What stream are you going in now?' I think that happens with any startup that is trying to find their market fit,\"\u003c/em\u003e Jurre told us.\u003c/div\u003e\u003cdiv\u003eFramer no longer targeted just design, and as their products grew, so did their market. Product Hunt helped them with that. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“A big motivator for us to launch on Product Hunt is traffic, because a lot of traffic with the initial launch comes from Product Hunt,\" \u003c/em\u003e Jurre emphasized. \u003cem\u003e“We know that for us, launching on Product Hunt is very successful. \u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003eWe want new sign-ups; Existing users also look on Product Hunt, but we want to especially reach those people that don’t know about Framer yet.”\u003c/em\u003e\u003c/div\u003e\u003ch2\u003eHow Framer uses Product Hunt to guide its launches\u003c/h2\u003e\u003cdiv\u003eThere are a lot of different reasons to launch on Product Hunt. For some, the Product Hunt community presents a maker with their first opportunity to collect feedback from early users. For others, like Framer, having a product that’s already been tested with a target audience before launch day helps to amplify reach to like audiences. \u003c/div\u003e\u003cdiv\u003eFor a major launch like \u003ca href=\"https://www.framer.com/launch/?ref=producthunt\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ethe new Framer\u003c/a\u003e, the makers reach out to their own community to try out the product beta and give feedback. \u003cem\u003e“What we often do is we wait until we're fully confident that a core group of people are happy with the product. And then if we think it's the right time—based on certain metrics—we launch the product with a bigger announcement,”\u003c/em\u003e said Jurre. \u003c/div\u003e\u003cdiv\u003e\u003ca href=\"https://www.producthunt.com/products/framer#framer-sites-beta\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBeta launches\u003c/a\u003e help the team decide on the ‘essential’ set of product features, rather than trying to implement every single feature possible, or push back the full launch date too far while trying to perfect the product.\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“[On launch day], we're still doing the same thing we were during the beta period. It's just now that everybody can use the product and give us feedback instead of a smaller group. We want to make sure that we launch it to everybody in a state that we're happy with and we know others will too.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eThat’s not to say they don’t listen to launch feedback too: \u003cem\u003e“I think we've already shipped about five or six new features based on feedback that we've got from our [last] launch,”\u003c/em\u003e says Jurre. \u003c/div\u003e\u003cdiv\u003eA ‘big’ Framer launch can garner as many as 90+ comments. The makers \u003cem\u003e“always hang out in the comments and reply to most people that leave feedback or are excited about the product.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eIt’s a way to facilitate dialogue, and attract one more user to Framer’s website. \u003c/div\u003e\u003cdiv\u003eUnder each product launch, a maker at Framer links their \u003ca href=\"https://discord.com/invite/framer\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eDiscord community\u003c/a\u003e, encouraging users to join and delve deeper into the product. Since their most recent launch, their Discord community has grown by 5k, closing in on a total of 14k. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“I’m sure a large chunk of it is from Product Hunt,”\u003c/em\u003e said Jurre. \u003cem\u003e“It’s the perfect platform for us to reach people who did not know about Framer previously.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eFramer is now helping others with their launches with its \u003ca href=\"https://www.framer.com/startups/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003estartup program\u003c/a\u003e. It helps \u003cem\u003e“small teams get ready for launch day”\u003c/em\u003e and equips them with various tools like a dedicated Slack channel, SEO essentials, technical support, and more. Thus far, the program has helped workplace tool \u003ca href=\"https://www.producthunt.com/products/acapela\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eAcapela\u003c/a\u003e launch on Product Hunt. \u003c/div\u003e\u003ch2\u003eHow a solid launch strategy ensures continued success \u003c/h2\u003e\u003cdiv\u003eWith each launch, the makers make sure to put thought into their product description of the product, \u003ca href=\"https://www.producthunt.com/posts/framer-sites\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003efirst comment\u003c/a\u003e, and a \u003ca href=\"https://www.youtube.com/watch?v=smPos0mJvh8\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ecompelling video \u003c/a\u003e— a piece that’s optional on Product Hunt, but has become a staple of most of Framer’s launches. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“We’re pretty well known for doing over-the-top launches,”\u003c/em\u003e said Jurre. \u003cem\u003e“We’re always proud of what we launch, and when we launch, we’re certain that it’s going to be the right thing.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eThere’s always a pressure to create something new and outdo the last video, but Jurre and his team figured out a ‘formula’ that ensures each video gets people talking. Knowing your audience and how to spice things up makes every launch exciting—so much so that some people mainly come to see the video sometimes drives the conversation:\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“We've seen this happen, where people were more excited about the video that we made than the actual product that we launched. But that's also a good thing. Because if they're watching the video, they're seeing the product, they're talking about it, they're sharing it, which is essentially a win for us. Even people that don't really like Framer or are not using Framer are impressed by the video. And then they share it, and it reaches other people who might be interested in the product.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eThe comments on their launches often validate their efforts:\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“Love the video and the product! Good luck on your launch 🚀”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“I came to product hunt to look for a prototyping tool and it’s crazy that this was released today. It looks amazing and can't wait to give it a try later on today.”\u003c/em\u003e\u003c/div\u003e\u003ch2\u003eHow Framer measures success on Product Hunt\u003c/h2\u003e\u003cdiv\u003eOne of Framer’s key goals for launches is new users, so post-launch success is measured by how many newcomers came from Product Hunt.\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“We [now] have a very large group of people that know about Framer. What we're mostly after now is people that haven't heard about Framer yet, because this space for website-building is so much bigger than what Framer was before. And I think Product Hunt is a great place to find those people,”\u003c/em\u003e said Jurre. \u003cem\u003e“We always track how many people came from Product Hunt. And if it was a successful medium for us—obviously it is because we keep doing it.” \u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eAnd while many of Framer’s Product Hunt launches have been a success, Jurre also wants other makers to know that it’s okay if you don’t always exceed expectations:\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“You want every launch to be successful, as successful as the previous one. But sometimes that just doesn't happen for unknown reasons — it could be timing, it could be just the audience that is interested in that product launch or feature launch.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eOne thing that never fails? Using a launch as a celebration of your team’s hard work. \u003cem\u003e“You work on something for so long, and put a lot of hours into it. But then seeing your product reach number one with like, 4 or 5,000 upvotes—that's a great validation that your work wasn't for nothing.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003ca href=\"https://www.framer.com/launch/?ref=producthunt\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFramer\u003c/a\u003e takes a team approach to launching — \u003cem\u003ewho\u003c/em\u003e plans the launch is never contingent on who led the product development, but rather who has time to prepare for the launch and get it scheduled. \u003cem\u003e“We credit everybody [on the team] as a maker on Product Hunt. It’s never ‘I’ made this, it’s ‘we’ made this,”\u003c/em\u003e said Jurre. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eRead more maker success stories \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.producthunt.com/launch\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cem\u003e\u003cstrong\u003ehere\u003c/strong\u003e\u003c/em\u003e\u003c/a\u003e\u003cem\u003e\u003cstrong\u003e.\u003c/strong\u003e\u003c/em\u003e\u003c/div\u003e","canManage":false,"minsToRead":8,"structuredData":{"@context":"https://schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.producthunt.com/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit"},"headline":"How Framer used Product Hunt to strengthen its product-market fit","image":["https://ph-files.imgix.net/5a238785-2cd2-433f-8411-43f8043ea87a.jpeg?auto=format\u0026fit=crop\u0026frame=1\u0026h=512\u0026w=1024"],"author":{"@type":"Person","name":"Veronika Berisha","image":"https://ph-avatars.imgix.net/4393700/1ac8decd-fdf0-44ba-8187-a29104c47982.jpeg?auto=format\u0026fit=crop\u0026crop=faces\u0026w=100\u0026h=100","url":"https://www.producthunt.com/@veronika_berisha"},"publisher":{"@type":"Organization","name":"Product Hunt","logo":{"@type":"ImageObject","url":"https://ph-static.imgix.net/ph-publisher-logo.png","width":220,"height":60}},"description":"One of the keys to a successful product is finding your market and evolving as needed. 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Ought to be which is starting to be popluar as of late.\t\u003ca href=\"https://www.trekupindia.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ehampta pass trek\u003c/a\u003e","bodyHtml":"Can be blogengine better than wp for some reason? Ought to be which is starting to be popluar as of late.\t\u003ca href=\"https://www.trekupindia.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ehampta pass trek\u003c/a\u003e","subject":{"__typename":"AnthologiesStory","id":"8218"},"user":{"__typename":"User","id":"6680355","name":"rehman seowork","username":"rehman_seowork","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/6680355/original.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canAward":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3305438","createdAt":"2024-03-07T03:37:09-08:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3305438","hasVoted":false,"votesCount":0}}],"pageInfo":{"__typename":"PageInfo","endCursor":"MQ","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"I’ve seen some amazing products get launched on the site that way, but I also see some products that are obviously just someone’s idea of getting traffic from Product Hunt. The ones that aren’t good enough to visit \u003ca href=\"https://bestwritingsclues.com/reviews/essaypro-review/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eessaypro\u003c/a\u003e on site for actually be useful to anyone, but are still posted just to get more people to look at their profile so they can start getting more followers.","bodyHtml":"I’ve seen some amazing products get launched on the site that way, but I also see some products that are obviously just someone’s idea of getting traffic from Product Hunt. The ones that aren’t good enough to visit \u003ca href=\"https://bestwritingsclues.com/reviews/essaypro-review/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eessaypro\u003c/a\u003e on site for actually be useful to anyone, but are still posted just to get more people to look at their profile so they can start getting more followers.","subject":{"__typename":"AnthologiesStory","id":"8218"},"user":{"__typename":"User","id":"4400907","name":"aska","username":"aska786","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/4400907/27210c27-ba51-4594-8c1a-26458612a499.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":3}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=1899958","createdAt":"2022-09-09T04:36:26-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=1899958","hasVoted":false,"votesCount":2}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3364036","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Appreciate it for this post, I am a big fan of this internet site would like to keep updated.\t\u003ca href=\"https://www.zanqiangarment.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBoucle Jacket\u003c/a\u003e","bodyHtml":"Appreciate it for this post, I am a big fan of this internet site would like to keep updated.\t\u003ca href=\"https://www.zanqiangarment.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBoucle Jacket\u003c/a\u003e","subject":{"__typename":"AnthologiesStory","id":"8218"},"user":{"__typename":"User","id":"4591616","name":"text to video ai free","username":"deepbrain9","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/4591616/original.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3364036","createdAt":"2024-03-27T07:05:19-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3364036","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3455956","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Usually I don’t read post on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thanks, quite nice article.\t\u003ca href=\"https://www.99math.co.uk/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e99math\u003c/a\u003e","bodyHtml":"Usually I don’t read post on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thanks, quite nice article.\t\u003ca href=\"https://www.99math.co.uk/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e99math\u003c/a\u003e","subject":{"__typename":"AnthologiesStory","id":"8218"},"user":{"__typename":"User","id":"4591616","name":"text to video ai free","username":"deepbrain9","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/4591616/original.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3455956","createdAt":"2024-04-30T02:20:04-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3455956","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3464471","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"I love reading your blog because it has very interesting topics.:-`”‘\t\u003ca href=\"https://illuminatigloballodge.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eilluminatigloballodge\u003c/a\u003e","bodyHtml":"I love reading your blog because it has very interesting topics.:-`”‘\t\u003ca href=\"https://illuminatigloballodge.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eilluminatigloballodge\u003c/a\u003e","subject":{"__typename":"AnthologiesStory","id":"8218"},"user":{"__typename":"User","id":"4591616","name":"text to video ai free","username":"deepbrain9","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/4591616/original.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3464471","createdAt":"2024-05-04T05:32:25-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3464471","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"1913025","isSticky":false,"visibleRepliesCount":-1,"repliesCount":-1,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Product 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fit","slug":"how-framer-used-product-hunt-to-strengthen-its-product-market-fit","description":"One of the keys to a successful product is finding your market and evolving as needed. ","headerImageUuid":"5a238785-2cd2-433f-8411-43f8043ea87a.jpeg","category":{"__typename":"Category","slug":"makers","name":"Makers"},"publishedAt":"2022-08-14T15:25:55-07:00","bodyHtml":"\u003cdiv\u003eWhen Framer first launched in 2014, they started with a prototyping tool for animation and interaction and were met with praise and excitement. \u003c/div\u003e\u003cdiv\u003eThey didn’t stop there, though. The team saw a potential in what their users were doing with Framer, and what they wanted to be doing. So they refined their product again and again to strengthen their product-market fit, and they used Product Hunt launches to reach more of their target audience along the way.\u003c/div\u003e\u003ch2\u003e54 launches, 25k+ upvotes over, several product iterations\u003c/h2\u003e\u003cdiv\u003eFramer first launched in 2014 as a JavaScript library, relying heavily on code to produce prototypes. The startup quickly grew an \u003ca href=\"https://www.producthunt.com/products/framer?comment=17056#framer\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eenthusiastic user base\u003c/a\u003e, making a name for itself as a prototyping tool in designers’ stacks alongside software like \u003ca href=\"https://www.producthunt.com/products/invision#invision-v7\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eInvision\u003c/a\u003e. Still, the founders realized that sticking to the prototyping market wasn’t conducive to growth—they needed to offer more.\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“We noticed that the space for prototyping wasn't really big enough,”\u003c/em\u003e Jurre Houtkamp, one of Framer’s long-time product designers, told us. \u003cem\u003e“There was an influx of prototyping tools, but all of them would get stuck at a similar point, a lot of people would design their apps but would see prototyping as an extra step. A lot of designers wouldn't take that step to convey their ideas. So we had to go further.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eWith numerous calculated iterations, Framer over time became an all-in-one prototyping and website design tool. With the \u003ca href=\"https://www.producthunt.com/products/framer#framer-x-5\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFramer X\u003c/a\u003e launch in 2018, the team introduced the ability to use and build your react components in Framer. Then, in 2022, Framer went the distance. It launched \u003ca href=\"https://www.producthunt.com/products/framer#framer-sites\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ethe new Framer\u003c/a\u003e (FKA Framer Sites), a package of features that offered anyone the opportunity to create and launch full-blown, no-code websites (with rich features like breakpoints and a CMS) from a design canvas in Framer. \u003c/div\u003e\u003ctemplate type=\"ImageBlock\" variant=\"fullWidth\" src=\"https://ph-files.imgix.net/a701c1e7-c02a-4e7e-bc82-4434505e7ff8.png?auto=format\u0026amp;auto=compress\u0026amp;codec=mozjpeg\u0026amp;cs=strip\" caption=\"\"\u003e\u003c/template\u003e\u003cdiv\u003eAlong the way, some observers questioned the company’s product and market strategy. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“Some people would ask us 'What stream are you going in now?' I think that happens with any startup that is trying to find their market fit,\"\u003c/em\u003e Jurre told us.\u003c/div\u003e\u003cdiv\u003eFramer no longer targeted just design, and as their products grew, so did their market. Product Hunt helped them with that. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“A big motivator for us to launch on Product Hunt is traffic, because a lot of traffic with the initial launch comes from Product Hunt,\" \u003c/em\u003e Jurre emphasized. \u003cem\u003e“We know that for us, launching on Product Hunt is very successful. \u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003eWe want new sign-ups; Existing users also look on Product Hunt, but we want to especially reach those people that don’t know about Framer yet.”\u003c/em\u003e\u003c/div\u003e\u003ch2\u003eHow Framer uses Product Hunt to guide its launches\u003c/h2\u003e\u003cdiv\u003eThere are a lot of different reasons to launch on Product Hunt. For some, the Product Hunt community presents a maker with their first opportunity to collect feedback from early users. For others, like Framer, having a product that’s already been tested with a target audience before launch day helps to amplify reach to like audiences. \u003c/div\u003e\u003cdiv\u003eFor a major launch like \u003ca href=\"https://www.framer.com/launch/?ref=producthunt\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ethe new Framer\u003c/a\u003e, the makers reach out to their own community to try out the product beta and give feedback. \u003cem\u003e“What we often do is we wait until we're fully confident that a core group of people are happy with the product. And then if we think it's the right time—based on certain metrics—we launch the product with a bigger announcement,”\u003c/em\u003e said Jurre. \u003c/div\u003e\u003cdiv\u003e\u003ca href=\"https://www.producthunt.com/products/framer#framer-sites-beta\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBeta launches\u003c/a\u003e help the team decide on the ‘essential’ set of product features, rather than trying to implement every single feature possible, or push back the full launch date too far while trying to perfect the product.\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“[On launch day], we're still doing the same thing we were during the beta period. It's just now that everybody can use the product and give us feedback instead of a smaller group. We want to make sure that we launch it to everybody in a state that we're happy with and we know others will too.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eThat’s not to say they don’t listen to launch feedback too: \u003cem\u003e“I think we've already shipped about five or six new features based on feedback that we've got from our [last] launch,”\u003c/em\u003e says Jurre. \u003c/div\u003e\u003cdiv\u003eA ‘big’ Framer launch can garner as many as 90+ comments. The makers \u003cem\u003e“always hang out in the comments and reply to most people that leave feedback or are excited about the product.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eIt’s a way to facilitate dialogue, and attract one more user to Framer’s website. \u003c/div\u003e\u003cdiv\u003eUnder each product launch, a maker at Framer links their \u003ca href=\"https://discord.com/invite/framer\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eDiscord community\u003c/a\u003e, encouraging users to join and delve deeper into the product. Since their most recent launch, their Discord community has grown by 5k, closing in on a total of 14k. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“I’m sure a large chunk of it is from Product Hunt,”\u003c/em\u003e said Jurre. \u003cem\u003e“It’s the perfect platform for us to reach people who did not know about Framer previously.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eFramer is now helping others with their launches with its \u003ca href=\"https://www.framer.com/startups/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003estartup program\u003c/a\u003e. It helps \u003cem\u003e“small teams get ready for launch day”\u003c/em\u003e and equips them with various tools like a dedicated Slack channel, SEO essentials, technical support, and more. Thus far, the program has helped workplace tool \u003ca href=\"https://www.producthunt.com/products/acapela\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eAcapela\u003c/a\u003e launch on Product Hunt. \u003c/div\u003e\u003ch2\u003eHow a solid launch strategy ensures continued success \u003c/h2\u003e\u003cdiv\u003eWith each launch, the makers make sure to put thought into their product description of the product, \u003ca href=\"https://www.producthunt.com/posts/framer-sites\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003efirst comment\u003c/a\u003e, and a \u003ca href=\"https://www.youtube.com/watch?v=smPos0mJvh8\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ecompelling video \u003c/a\u003e— a piece that’s optional on Product Hunt, but has become a staple of most of Framer’s launches. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“We’re pretty well known for doing over-the-top launches,”\u003c/em\u003e said Jurre. \u003cem\u003e“We’re always proud of what we launch, and when we launch, we’re certain that it’s going to be the right thing.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eThere’s always a pressure to create something new and outdo the last video, but Jurre and his team figured out a ‘formula’ that ensures each video gets people talking. Knowing your audience and how to spice things up makes every launch exciting—so much so that some people mainly come to see the video sometimes drives the conversation:\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“We've seen this happen, where people were more excited about the video that we made than the actual product that we launched. But that's also a good thing. Because if they're watching the video, they're seeing the product, they're talking about it, they're sharing it, which is essentially a win for us. Even people that don't really like Framer or are not using Framer are impressed by the video. And then they share it, and it reaches other people who might be interested in the product.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eThe comments on their launches often validate their efforts:\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“Love the video and the product! Good luck on your launch 🚀”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“I came to product hunt to look for a prototyping tool and it’s crazy that this was released today. It looks amazing and can't wait to give it a try later on today.”\u003c/em\u003e\u003c/div\u003e\u003ch2\u003eHow Framer measures success on Product Hunt\u003c/h2\u003e\u003cdiv\u003eOne of Framer’s key goals for launches is new users, so post-launch success is measured by how many newcomers came from Product Hunt.\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“We [now] have a very large group of people that know about Framer. What we're mostly after now is people that haven't heard about Framer yet, because this space for website-building is so much bigger than what Framer was before. And I think Product Hunt is a great place to find those people,”\u003c/em\u003e said Jurre. \u003cem\u003e“We always track how many people came from Product Hunt. And if it was a successful medium for us—obviously it is because we keep doing it.” \u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eAnd while many of Framer’s Product Hunt launches have been a success, Jurre also wants other makers to know that it’s okay if you don’t always exceed expectations:\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e“You want every launch to be successful, as successful as the previous one. But sometimes that just doesn't happen for unknown reasons — it could be timing, it could be just the audience that is interested in that product launch or feature launch.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003eOne thing that never fails? Using a launch as a celebration of your team’s hard work. \u003cem\u003e“You work on something for so long, and put a lot of hours into it. But then seeing your product reach number one with like, 4 or 5,000 upvotes—that's a great validation that your work wasn't for nothing.”\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003ca href=\"https://www.framer.com/launch/?ref=producthunt\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFramer\u003c/a\u003e takes a team approach to launching — \u003cem\u003ewho\u003c/em\u003e plans the launch is never contingent on who led the product development, but rather who has time to prepare for the launch and get it scheduled. \u003cem\u003e“We credit everybody [on the team] as a maker on Product Hunt. It’s never ‘I’ made this, it’s ‘we’ made this,”\u003c/em\u003e said Jurre. \u003c/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eRead more maker success stories \u003c/strong\u003e\u003c/em\u003e\u003ca href=\"https://www.producthunt.com/launch\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cem\u003e\u003cstrong\u003ehere\u003c/strong\u003e\u003c/em\u003e\u003c/a\u003e\u003cem\u003e\u003cstrong\u003e.\u003c/strong\u003e\u003c/em\u003e\u003c/div\u003e","canManage":false,"minsToRead":8,"structuredData":{"@context":"https://schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.producthunt.com/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit"},"headline":"How Framer used Product Hunt to strengthen its product-market fit","image":["https://ph-files.imgix.net/5a238785-2cd2-433f-8411-43f8043ea87a.jpeg?auto=format\u0026fit=crop\u0026frame=1\u0026h=512\u0026w=1024"],"author":{"@type":"Person","name":"Veronika Berisha","image":"https://ph-avatars.imgix.net/4393700/1ac8decd-fdf0-44ba-8187-a29104c47982.jpeg?auto=format\u0026fit=crop\u0026crop=faces\u0026w=100\u0026h=100","url":"https://www.producthunt.com/@veronika_berisha"},"publisher":{"@type":"Organization","name":"Product Hunt","logo":{"@type":"ImageObject","url":"https://ph-static.imgix.net/ph-publisher-logo.png","width":220,"height":60}},"description":"One of the keys to a successful product is finding your market and evolving as needed. ","datePublished":"2022-08-14T15:25:55.000-07:00","dateModified":"2024-11-19T23:20:02.021-08:00"},"meta":{"__typename":"MetaTags","title":"How Framer used Product Hunt to strengthen its product-market fit","description":"One of the keys to a successful product is finding your market and evolving as needed. 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Ought to be which is starting to be popluar as of late.\t\u003ca href=\"https://www.trekupindia.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ehampta pass trek\u003c/a\u003e","bodyHtml":"Can be blogengine better than wp for some reason? Ought to be which is starting to be popluar as of late.\t\u003ca href=\"https://www.trekupindia.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ehampta pass trek\u003c/a\u003e","subject":{"__typename":"AnthologiesStory","id":"8218"},"user":{"__typename":"User","id":"6680355","name":"rehman seowork","username":"rehman_seowork","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/6680355/original.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canAward":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3305438","createdAt":"2024-03-07T03:37:09-08:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3305438","hasVoted":false,"votesCount":0}}],"pageInfo":{"__typename":"PageInfo","endCursor":"MQ","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"I’ve seen some amazing products get launched on the site that way, but I also see some products that are obviously just someone’s idea of getting traffic from Product Hunt. The ones that aren’t good enough to visit \u003ca href=\"https://bestwritingsclues.com/reviews/essaypro-review/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eessaypro\u003c/a\u003e on site for actually be useful to anyone, but are still posted just to get more people to look at their profile so they can start getting more followers.","bodyHtml":"I’ve seen some amazing products get launched on the site that way, but I also see some products that are obviously just someone’s idea of getting traffic from Product Hunt. The ones that aren’t good enough to visit \u003ca href=\"https://bestwritingsclues.com/reviews/essaypro-review/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eessaypro\u003c/a\u003e on site for actually be useful to anyone, but are still posted just to get more people to look at their profile so they can start getting more followers.","subject":{"__typename":"AnthologiesStory","id":"8218"},"user":{"__typename":"User","id":"4400907","name":"aska","username":"aska786","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/4400907/27210c27-ba51-4594-8c1a-26458612a499.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":3}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=1899958","createdAt":"2022-09-09T04:36:26-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=1899958","hasVoted":false,"votesCount":2}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3364036","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Appreciate it for this post, I am a big fan of this internet site would like to keep updated.\t\u003ca href=\"https://www.zanqiangarment.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBoucle Jacket\u003c/a\u003e","bodyHtml":"Appreciate it for this post, I am a big fan of this internet site would like to keep updated.\t\u003ca href=\"https://www.zanqiangarment.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBoucle Jacket\u003c/a\u003e","subject":{"__typename":"AnthologiesStory","id":"8218"},"user":{"__typename":"User","id":"4591616","name":"text to video ai free","username":"deepbrain9","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/4591616/original.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3364036","createdAt":"2024-03-27T07:05:19-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3364036","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3455956","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Usually I don’t read post on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thanks, quite nice article.\t\u003ca href=\"https://www.99math.co.uk/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e99math\u003c/a\u003e","bodyHtml":"Usually I don’t read post on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thanks, quite nice article.\t\u003ca href=\"https://www.99math.co.uk/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e99math\u003c/a\u003e","subject":{"__typename":"AnthologiesStory","id":"8218"},"user":{"__typename":"User","id":"4591616","name":"text to video ai free","username":"deepbrain9","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/4591616/original.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3455956","createdAt":"2024-04-30T02:20:04-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3455956","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3464471","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"I love reading your blog because it has very interesting topics.:-`”‘\t\u003ca href=\"https://illuminatigloballodge.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eilluminatigloballodge\u003c/a\u003e","bodyHtml":"I love reading your blog because it has very interesting topics.:-`”‘\t\u003ca href=\"https://illuminatigloballodge.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eilluminatigloballodge\u003c/a\u003e","subject":{"__typename":"AnthologiesStory","id":"8218"},"user":{"__typename":"User","id":"4591616","name":"text to video ai free","username":"deepbrain9","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/4591616/original.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3464471","createdAt":"2024-05-04T05:32:25-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3464471","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"1913025","isSticky":false,"visibleRepliesCount":-1,"repliesCount":-1,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Product Hunt started posting customers case studies :)","bodyHtml":"Product Hunt started posting customers case studies :)","subject":{"__typename":"AnthologiesStory","id":"8218"},"user":{"__typename":"User","id":"315109","name":"Lisa Dziuba","username":"lisadziuba","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":{"__typename":"Product","id":"430548","name":"Don’t Panic by 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sm:mb-6">How Framer used Product Hunt to strengthen its product-market fit</h1><div class="styles_grid__clDr5"><div class="styles_item__rz7L2"><div class="text-12 font-normal text-light-gray">Published on</div><div class="text-12 font-medium text-dark-gray">August 14th, 2022</div></div><div class="styles_item__rz7L2"><div class="text-12 font-normal text-light-gray">Author</div><div class=""><a class="text-12 font-medium text-dark-gray" href="/@veronika_berisha">Veronika Berisha</a></div></div><div class="styles_item__rz7L2"><div class="text-12 font-normal text-light-gray">Category</div><a class="text-12 font-medium text-dark-gray" href="/stories/category/makers">Makers</a></div></div></div><div class="styles_item__rz7L2 styles_widescreen-6__f7_BY styles_desktop-6__pXLL8 undefined styles_mobile-6___6mkX"><img loading="lazy" srcSet="https://ph-files.imgix.net/5a238785-2cd2-433f-8411-43f8043ea87a.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=1 1x, 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class="text-12 font-semibold text-light-gray styles_voteCountItem__zwuqk">102</div></div></button><div class="text-12 font-semibold text-light-gray uppercase my-6">Share On</div><div class="flex flex-col gap-2"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral text-12 font-semibold styles_twitterButton__jSbbW">Twitter</button><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral text-12 font-semibold styles_facebookButton__aTubP">Facebook</button><button type="button" class="text-left text-12 font-semibold text-light-gray">Copy link</button></div></div><div class="styles_item__rz7L2 styles_widescreen-7__xSnLa styles_desktop-8__EF8GW undefined styles_mobile-6___6mkX"><div class="text-24 font-normal text-dark-gray mb-7">One of the keys to a successful product is finding your market and evolving as needed. </div><div class="text-light-gray styles_storyBody__vozi8"><div>When Framer first launched in 2014, they started with a prototyping tool for animation and interaction and were met with praise and excitement. </div><div>They didn’t stop there, though. The team saw a potential in what their users were doing with Framer, and what they wanted to be doing. So they refined their product again and again to strengthen their product-market fit, and they used Product Hunt launches to reach more of their target audience along the way.</div><h2>54 launches, 25k+ upvotes over, several product iterations</h2><div>Framer first launched in 2014 as a JavaScript library, relying heavily on code to produce prototypes. The startup quickly grew an <a href="https://www.producthunt.com/products/framer?comment=17056#framer" target="_blank" rel="noopener">enthusiastic user base</a>, making a name for itself as a prototyping tool in designers’ stacks alongside software like <a href="https://www.producthunt.com/products/invision#invision-v7" target="_blank" rel="noopener">Invision</a>. Still, the founders realized that sticking to the prototyping market wasn’t conducive to growth—they needed to offer more.</div><div><em>“We noticed that the space for prototyping wasn't really big enough,”</em> Jurre Houtkamp, one of Framer’s long-time product designers, told us. <em>“There was an influx of prototyping tools, but all of them would get stuck at a similar point, a lot of people would design their apps but would see prototyping as an extra step. A lot of designers wouldn't take that step to convey their ideas. So we had to go further.”</em></div><div>With numerous calculated iterations, Framer over time became an all-in-one prototyping and website design tool. With the <a href="https://www.producthunt.com/products/framer#framer-x-5" target="_blank" rel="noopener">Framer X</a> launch in 2018, the team introduced the ability to use and build your react components in Framer. Then, in 2022, Framer went the distance. It launched <a href="https://www.producthunt.com/products/framer#framer-sites" target="_blank" rel="noopener">the new Framer</a> (FKA Framer Sites), a package of features that offered anyone the opportunity to create and launch full-blown, no-code websites (with rich features like breakpoints and a CMS) from a design canvas in Framer. </div><div class="styles_container__67a_D styles_fullWidth__t9ww3" data-type="ImageBlock" data-src="https://ph-files.imgix.net/a701c1e7-c02a-4e7e-bc82-4434505e7ff8.png?auto=format&auto=compress&codec=mozjpeg&cs=strip" data-caption="" data-variant="fullWidth"><img loading="lazy" srcSet="https://ph-files.imgix.net/a701c1e7-c02a-4e7e-bc82-4434505e7ff8.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=1 1x, https://ph-files.imgix.net/a701c1e7-c02a-4e7e-bc82-4434505e7ff8.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=2 2x, https://ph-files.imgix.net/a701c1e7-c02a-4e7e-bc82-4434505e7ff8.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=3 3x" src="https://ph-files.imgix.net/a701c1e7-c02a-4e7e-bc82-4434505e7ff8.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max" alt="" class="styles_img__qnXW4"/></div><div>Along the way, some observers questioned the company’s product and market strategy. </div><div><em>“Some people would ask us 'What stream are you going in now?' I think that happens with any startup that is trying to find their market fit,"</em> Jurre told us.</div><div>Framer no longer targeted just design, and as their products grew, so did their market. Product Hunt helped them with that. </div><div><em>“A big motivator for us to launch on Product Hunt is traffic, because a lot of traffic with the initial launch comes from Product Hunt," </em> Jurre emphasized. <em>“We know that for us, launching on Product Hunt is very successful. </em></div><div><em>We want new sign-ups; Existing users also look on Product Hunt, but we want to especially reach those people that don’t know about Framer yet.”</em></div><h2>How Framer uses Product Hunt to guide its launches</h2><div>There are a lot of different reasons to launch on Product Hunt. For some, the Product Hunt community presents a maker with their first opportunity to collect feedback from early users. For others, like Framer, having a product that’s already been tested with a target audience before launch day helps to amplify reach to like audiences. </div><div>For a major launch like <a href="https://www.framer.com/launch/?ref=producthunt" target="_blank" rel="noopener">the new Framer</a>, the makers reach out to their own community to try out the product beta and give feedback. <em>“What we often do is we wait until we're fully confident that a core group of people are happy with the product. And then if we think it's the right time—based on certain metrics—we launch the product with a bigger announcement,”</em> said Jurre. </div><div><a href="https://www.producthunt.com/products/framer#framer-sites-beta" target="_blank" rel="noopener">Beta launches</a> help the team decide on the ‘essential’ set of product features, rather than trying to implement every single feature possible, or push back the full launch date too far while trying to perfect the product.</div><div><em>“[On launch day], we're still doing the same thing we were during the beta period. It's just now that everybody can use the product and give us feedback instead of a smaller group. We want to make sure that we launch it to everybody in a state that we're happy with and we know others will too.”</em></div><div>That’s not to say they don’t listen to launch feedback too: <em>“I think we've already shipped about five or six new features based on feedback that we've got from our [last] launch,”</em> says Jurre. </div><div>A ‘big’ Framer launch can garner as many as 90+ comments. The makers <em>“always hang out in the comments and reply to most people that leave feedback or are excited about the product.”</em></div><div>It’s a way to facilitate dialogue, and attract one more user to Framer’s website. </div><div>Under each product launch, a maker at Framer links their <a href="https://discord.com/invite/framer" target="_blank" rel="noopener">Discord community</a>, encouraging users to join and delve deeper into the product. Since their most recent launch, their Discord community has grown by 5k, closing in on a total of 14k. </div><div><em>“I’m sure a large chunk of it is from Product Hunt,”</em> said Jurre. <em>“It’s the perfect platform for us to reach people who did not know about Framer previously.”</em></div><div>Framer is now helping others with their launches with its <a href="https://www.framer.com/startups/" target="_blank" rel="noopener">startup program</a>. It helps <em>“small teams get ready for launch day”</em> and equips them with various tools like a dedicated Slack channel, SEO essentials, technical support, and more. Thus far, the program has helped workplace tool <a href="https://www.producthunt.com/products/acapela" target="_blank" rel="noopener">Acapela</a> launch on Product Hunt. </div><h2>How a solid launch strategy ensures continued success </h2><div>With each launch, the makers make sure to put thought into their product description of the product, <a href="https://www.producthunt.com/posts/framer-sites" target="_blank" rel="noopener">first comment</a>, and a <a href="https://www.youtube.com/watch?v=smPos0mJvh8" target="_blank" rel="noopener">compelling video </a>— a piece that’s optional on Product Hunt, but has become a staple of most of Framer’s launches. </div><div><em>“We’re pretty well known for doing over-the-top launches,”</em> said Jurre. <em>“We’re always proud of what we launch, and when we launch, we’re certain that it’s going to be the right thing.”</em></div><div>There’s always a pressure to create something new and outdo the last video, but Jurre and his team figured out a ‘formula’ that ensures each video gets people talking. Knowing your audience and how to spice things up makes every launch exciting—so much so that some people mainly come to see the video sometimes drives the conversation:</div><div><em>“We've seen this happen, where people were more excited about the video that we made than the actual product that we launched. But that's also a good thing. Because if they're watching the video, they're seeing the product, they're talking about it, they're sharing it, which is essentially a win for us. Even people that don't really like Framer or are not using Framer are impressed by the video. And then they share it, and it reaches other people who might be interested in the product.”</em></div><div>The comments on their launches often validate their efforts:</div><div><em>“Love the video and the product! Good luck on your launch 🚀”</em></div><div><em>“I came to product hunt to look for a prototyping tool and it’s crazy that this was released today. It looks amazing and can't wait to give it a try later on today.”</em></div><h2>How Framer measures success on Product Hunt</h2><div>One of Framer’s key goals for launches is new users, so post-launch success is measured by how many newcomers came from Product Hunt.</div><div><em>“We [now] have a very large group of people that know about Framer. What we're mostly after now is people that haven't heard about Framer yet, because this space for website-building is so much bigger than what Framer was before. And I think Product Hunt is a great place to find those people,”</em> said Jurre. <em>“We always track how many people came from Product Hunt. And if it was a successful medium for us—obviously it is because we keep doing it.” </em></div><div>And while many of Framer’s Product Hunt launches have been a success, Jurre also wants other makers to know that it’s okay if you don’t always exceed expectations:</div><div><em>“You want every launch to be successful, as successful as the previous one. But sometimes that just doesn't happen for unknown reasons — it could be timing, it could be just the audience that is interested in that product launch or feature launch.”</em></div><div>One thing that never fails? Using a launch as a celebration of your team’s hard work. <em>“You work on something for so long, and put a lot of hours into it. But then seeing your product reach number one with like, 4 or 5,000 upvotes—that's a great validation that your work wasn't for nothing.”</em></div><div><a href="https://www.framer.com/launch/?ref=producthunt" target="_blank" rel="noopener">Framer</a> takes a team approach to launching — <em>who</em> plans the launch is never contingent on who led the product development, but rather who has time to prepare for the launch and get it scheduled. <em>“We credit everybody [on the team] as a maker on Product Hunt. It’s never ‘I’ made this, it’s ‘we’ made this,”</em> said Jurre. </div><div><em><strong>Read more maker success stories </strong></em><a href="https://www.producthunt.com/launch" target="_blank" rel="noopener"><em><strong>here</strong></em></a><em><strong>.</strong></em></div></div><div class="text-12 font-semibold text-light-gray uppercase mb-5 md:mb-6">Comments (31)</div><form data-test="comment-form" autoComplete="off"><div class="flex flex-row gap-3 border-y border-light-blue pt-3 pb-5"><img loading="lazy" srcSet="https://ph-static.imgix.net/guest-user-avatar.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-static.imgix.net/guest-user-avatar.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-static.imgix.net/guest-user-avatar.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" 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0-1.929-.051-2.546-.05-.605-.142-.953-.276-1.216a3 3 0 0 0-1.311-1.311c-.263-.134-.611-.226-1.216-.276-.617-.05-1.41-.051-2.546-.051H7.4c-1.137 0-1.929 0-2.546.051"></path><path d="M9 5a1 1 0 0 1 1 1v5a1 1 0 0 1-2 0V6a1 1 0 0 1 1-1m0 8a1 1 0 1 1 0 2 1 1 0 0 1 0-2"></path></g></svg></div></div></div><div class="flex flex-row items-center gap-3"><button type="submit" data-test="form-submit-button" class="styles_reset__0clCw styles_button__BmLM4 styles_primary__o9u3f leading-none sm:leading-normal">Login to comment</button></div></div></div></div></form><div class="my-5"><div class="flex flex-col"><div data-test="thread-1899958"><div id="comment-1899958" data-test="comment-1899958" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-4400907" aria-label="aska" class="relative" href="/@aska786"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/4400907/27210c27-ba51-4594-8c1a-26458612a499.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/4400907/27210c27-ba51-4594-8c1a-26458612a499.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/4400907/27210c27-ba51-4594-8c1a-26458612a499.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/4400907/27210c27-ba51-4594-8c1a-26458612a499.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="aska" class="rounded-full"/></a></div><div class="styles_threadLine__rnsKB"></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-4"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@aska786">aska</a><a class="text-12 font-normal text-light-gray ml-1" href="/@aska786">@aska786</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">I’ve seen some amazing products get launched on the site that way, but I also see some products that are obviously just someone’s idea of getting traffic from Product Hunt. The ones that aren’t good enough to visit <a href="https://bestwritingsclues.com/reviews/essaypro-review/" target="_blank" rel="nofollow noopener noreferrer">essaypro</a> on site for actually be useful to anyone, but are still posted just to get more people to look at their profile so they can start getting more followers.</div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"> (2)</div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=1899958"><time dateTime="2022-09-09T04:36:26-07:00" title="Friday, September 9th 2022, 11:36:26 AM">Sep 9, 2022</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_replyContainer__smllB styles_mobileContainer__atI9L"><div id="comment-3305438" data-test="comment-3305438" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-6680355" aria-label="rehman seowork" class="relative" href="/@rehman_seowork"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/6680355/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/6680355/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/6680355/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/6680355/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="rehman seowork" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@rehman_seowork">rehman seowork</a><a class="text-12 font-normal text-light-gray ml-1" href="/@rehman_seowork">@rehman_seowork</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">Can be blogengine better than wp for some reason? Ought to be which is starting to be popluar as of late. <a href="https://www.trekupindia.com" target="_blank" rel="nofollow noopener noreferrer">hampta pass trek</a></div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"></div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3305438"><time dateTime="2024-03-07T03:37:09-08:00" title="Thursday, March 7th 2024, 11:37:09 AM">Mar 7</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div></div></div><div data-test="thread-3364036"><div id="comment-3364036" data-test="comment-3364036" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-4591616" aria-label="text to video ai free" class="relative" href="/@deepbrain9"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/4591616/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/4591616/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/4591616/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/4591616/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="text to video ai free" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@deepbrain9">text to video ai free</a><a class="text-12 font-normal text-light-gray ml-1" href="/@deepbrain9">@deepbrain9</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">Appreciate it for this post, I am a big fan of this internet site would like to keep updated. <a href="https://www.zanqiangarment.com/" target="_blank" rel="nofollow noopener noreferrer">Boucle Jacket</a></div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"></div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3364036"><time dateTime="2024-03-27T07:05:19-07:00" title="Wednesday, March 27th 2024, 2:05:19 PM">Mar 27</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_mobileContainer__atI9L"></div></div><div data-test="thread-3455956"><div id="comment-3455956" data-test="comment-3455956" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-4591616" aria-label="text to video ai free" class="relative" href="/@deepbrain9"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/4591616/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/4591616/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/4591616/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/4591616/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="text to video ai free" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@deepbrain9">text to video ai free</a><a class="text-12 font-normal text-light-gray ml-1" href="/@deepbrain9">@deepbrain9</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">Usually I don’t read post on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thanks, quite nice article. <a href="https://www.99math.co.uk/" target="_blank" rel="nofollow noopener noreferrer">99math</a></div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"></div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=3455956"><time dateTime="2024-04-30T02:20:04-07:00" title="Tuesday, April 30th 2024, 9:20:04 AM">Apr 30</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_mobileContainer__atI9L"></div></div><div data-test="thread-3464471"><div id="comment-3464471" data-test="comment-3464471" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-4591616" aria-label="text to video ai free" class="relative" href="/@deepbrain9"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/4591616/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/4591616/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/4591616/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/4591616/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="text to video ai free" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@deepbrain9">text to video ai free</a><a class="text-12 font-normal text-light-gray ml-1" href="/@deepbrain9">@deepbrain9</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">I love reading your blog because it has very interesting topics.:-`”‘ <a href="https://illuminatigloballodge.com/" target="_blank" rel="nofollow noopener noreferrer">illuminatigloballodge</a></div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div 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srcSet="https://ph-avatars.imgix.net/315109/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/315109/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/315109/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/315109/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="Lisa Dziuba" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@lisadziuba">Lisa Dziuba</a><a class="text-12 font-normal text-light-gray ml-1" href="/@lisadziuba">@lisadziuba</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"><div class="flex items-center gap-2"><div class=""><div class="flex items-center gap-1"><video style="width:15px;height:15px" class="rounded styles_video__b8SeA" aria-label="Don’t Panic by Lemon.io" width="15" height="15" poster="https://ph-files.imgix.net/2694583b-ce92-4c2e-8b48-343f66b1f771.gif?auto=compress&codec=mozjpeg&cs=strip&fm=webp&w=15&h=15&fit=max&frame=1&dpr=2" muted="" loop="" disableRemotePlayback="" disablePictureInPicture="" playsInline="" preload="none"><source src="https://ph-files.imgix.net/2694583b-ce92-4c2e-8b48-343f66b1f771.gif?fm=mp4&crop=max&w=15&h=15&dpr=2#t=0.001" type="video/mp4"/><source src="https://ph-files.imgix.net/2694583b-ce92-4c2e-8b48-343f66b1f771.gif?fm=webm&crop=max&w=15&h=15&dpr=2#t=0.001" type="video/webm"/></video><div class="text-12 font-normal text-light-gray mt-[2px]">Don’t Panic by Lemon.io</div></div></div></div></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">Product Hunt started posting customers case studies :)</div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"> (1)</div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit?comment=1913025"><time dateTime="2022-09-19T04:07:27-07:00" title="Monday, September 19th 2022, 11:07:27 AM">Sep 19, 2022</time></a></div><div class="mt-3 flex flex-row items-center 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