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class="main-content speaker-page-bio-column"> <div class="flex-container" style="justify-content: flex-start;"> <div class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Emily Peterson</h1> <span class="inner-sub">Sr. Content Solutions Consultant<br>LinkedIn</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://www.linkedin.com/in/emilybpeterson/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Linkedin.b42a213fcd1c543950bdab5e81594bae.0a700831cb9579eaf677154035bba0c4.png" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Emily is a marketing and communications leader with more than two decades of experience specializing in content, digital marketing, social media, brand, communications and word of mouth. She has worked with Fortune 1 and Fortune 500 brands spanning tech, retail, CPG, food and beverage, and oil and gas. In her current role, she partners with leading tech brands to help them design and deliver business impactful content and creative strategies. Emily is motivated by LinkedIn’s mission and vision to connect the world's professionals and create economic opportunity for every member of the global workforce.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Emily Peterson’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 1:00 p.m.–1:45 p.m. PT — Wednesday, February 28, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/february-2024/summit/agenda-at-a-glance/live-virtual-conference-1/100-p.m.145-p.m.-pdt.html" >Supercharge your Brand Presence: Developing a Content Strategy and Establishing Meaningful Engagement on Social Media</a></h3> <div dir="auto"> <p>In today's world where brand is increasingly important, there is an opportunity to tap an underutilized content asset with your organization that sparks dialogue: thought leadership. 89% of decision-makers say thought leadership has enhanced their perceptions of an organization.</p> <p>Join this dynamic session where participants will be guided through the art and science of harnessing unique perspectives to develop a content strategy and elevate your brand presence.</p> <p><strong>Key takeaways:</strong></p> <ol> <li>Develop a content strategy: Develop a content strategy that harnesses brand and executive thought leadership. Understand the types of content that resonate with your target audience and establish consistency. </li> <li>Effectively engage to create dialogue: In addition to publishing, discover techniques for engaging with your audience on platforms like LinkedIn, including building meaningful community, participating in discussions, and leveraging analytics to refine your approach.</li> <li>Harness executive and SME knowledge and passion: Learn how to recognize potential thought leaders within your organization, who can authentically represent your brand and industry expertise.</li> </ol> </div> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="february-2024/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#d5bcbbb3ba95a6bab6bcb4b9b8b0b1bcb4a6a1a7b4a1b0b2bcb0a6a6a0b8b8bca1fbb6bab8"><span class="__cf_email__" data-cfemail="5930373f36192a363a303835343c3d30382a2d2b382d3c3e303c2a2a2c3434302d773a3634">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="february-2024/terms-and-conditions.html">Terms and Conditions | Privacy Policy</a> | <a href="february-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>