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googletag.display('div-gpt-behavioralhealth_header'); }); }); </script> </div> </div></div> <div class="grid-container"> <div class="grid-col single-content-column "> <header class="page-header archive-header"> <h1 class="page-title archive-title heading-with-border">Category: <span>Marketing/Sales</span></h1> </header> <div class="posts-feed"> <article id="post-8219" class="entry-block entry-block-with-excerpt post-8219 post type-post status-publish format-standard hentry category-marketing-sales tag-the-braff-group tag-unlock-health amn_content_type-news amn_word_count-350-700"> <header class="entry-header"> <div class="entry-header-content"> <div class="category-tag-holder"> <a href="https://bhbusiness.com/category/operations/marketing-sales/" class="post-category post-category-tag"><span>Marketing/Sales</span></a> </div>  <h2 class="entry-title"><a href="https://bhbusiness.com/2024/09/18/beyond-business-lines-how-marketing-mix-impacts-behavioral-health-exits/">Beyond Business Lines: How Marketing Mix Impacts Behavioral Health Exits</a></h2> <div class="entry-meta"> <span class="byline"> By <span class="author vcard"><a class="url fn n" href="https://bhbusiness.com/author/mgonzales/">Morgan Gonzales</a></span></span> | <span class="posted-on"><time class="entry-date published" datetime="2024-09-18T10:12:54-05:00">September 18, 2024</time><time class="updated" datetime="2024-09-18T10:12:56-05:00">September 18, 2024</time></span> </div> </div>  </header> <div class="entry-content"> <p>Diversity across service lines and payer contracts is often beneficial to both behavioral health patients and businesses. Varying marketing channels can offer both similar and distinct benefits, according to industry insiders. “Just like you would diversify your payer mix to mitigate your risk portfolio, you need to diversify your marketing mix,” Glenn Hadley, senior director […]</p> </div> </article> <article id="post-8224" class="entry-block entry-block-with-excerpt post-8224 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-health category-featured category-marketing-sales category-psychiatric-care tag-amazon tag-talkspace amn_content_type-featured amn_word_count-350-700"> <header class="entry-header"> <div class="entry-header-content"> <div class="category-tag-holder"> <a href="https://bhbusiness.com/category/treatment-type/digital-health/" class="post-category post-category-tag"><span>Digital Health</span></a> </div>  <h2 class="entry-title"><a href="https://bhbusiness.com/2024/09/17/talkspace-goes-retail-partners-with-amazons-health-business/">Talkspace Goes Retail, Partners with Amazon’s Health Business</a></h2> <div class="entry-meta"> <span class="byline"> By <span class="author vcard"><a class="url fn n" href="https://bhbusiness.com/author/clarson/">Chris Larson</a></span></span> | <span class="posted-on"><time class="entry-date published" datetime="2024-09-17T12:41:14-05:00">September 17, 2024</time><time class="updated" datetime="2024-09-17T12:41:22-05:00">September 17, 2024</time></span> </div> </div>  <div class="thumbnail-holder"> <a href="https://bhbusiness.com/2024/09/17/talkspace-goes-retail-partners-with-amazons-health-business/"> <img width="150" height="115" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20150%20115'%3E%3C/svg%3E" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="A picture of Amazon's Seattle headquarters. | Amazon photo" decoding="async" data-lazy-src="https://bhbusiness.com/wp-content/uploads/sites/7/2024/09/aerial-1-150x115.jpeg" /><noscript><img width="150" height="115" src="https://bhbusiness.com/wp-content/uploads/sites/7/2024/09/aerial-1-150x115.jpeg" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="A picture of Amazon's Seattle headquarters. | Amazon photo" decoding="async" /></noscript> </a> </div>  </header> <div class="entry-content"> <p>Digital mental health provider Talkspace Inc. (Nasdaq: TALK) is now selling its services on Amazon. Specifically, Talkspace will be offered through Amazon Health Services’ Health Conditions Programs. These programs are meant to help consumers get access to insurance-covered services that they might not otherwise be able to access. Talkspace is the first virtual behavioral health […]</p> </div> </article> <article id="post-7758" class="entry-block entry-block-with-excerpt post-7758 post type-post status-publish format-standard has-post-thumbnail hentry category-compliance category-digital-health category-marketing-sales category-regulation tag-american-hospital-association tag-u-s-department-of-health-and-human-services amn_content_type-news amn_word_count-350-700"> <header class="entry-header"> <div class="entry-header-content"> <div class="category-tag-holder"> <a href="https://bhbusiness.com/category/regulation/" class="post-category post-category-tag"><span>Regulation</span></a> </div>  <h2 class="entry-title"><a href="https://bhbusiness.com/2024/06/25/court-ruling-on-hhs-data-sharing-key-implications-for-behavioral-health-providers/">Court Ruling on HHS Data Sharing: Key Implications for Behavioral Health Providers</a></h2> <div class="entry-meta"> <span class="byline"> By <span class="author vcard"><a class="url fn n" href="https://bhbusiness.com/author/mgonzales/">Morgan Gonzales</a></span></span> | <span class="posted-on"><time class="entry-date published" datetime="2024-06-25T14:08:05-05:00">June 25, 2024</time><time class="updated" datetime="2024-06-26T13:19:11-05:00">June 26, 2024</time></span> </div> </div>  <div class="thumbnail-holder"> <a href="https://bhbusiness.com/2024/06/25/court-ruling-on-hhs-data-sharing-key-implications-for-behavioral-health-providers/"> <img width="150" height="115" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20150%20115'%3E%3C/svg%3E" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="Computer code fills the screen" decoding="async" data-lazy-src="https://bhbusiness.com/wp-content/uploads/sites/7/2024/06/pexels-markusspiske-330771-1-150x115.jpg" /><noscript><img width="150" height="115" src="https://bhbusiness.com/wp-content/uploads/sites/7/2024/06/pexels-markusspiske-330771-1-150x115.jpg" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="Computer code fills the screen" decoding="async" /></noscript> </a> </div>  </header> <div class="entry-content"> <p>A federal judge reeled back regulations prohibiting health care providers’ use of third-party tracking technologies, a move that has previously embroiled behavioral health providers. The ruling concluded that the U.S. Department of Health and Human Services (HHS) bulletin establishing guidance on potential privacy concerns “went too far.” The American Hospital Association (AHA) and three other […]</p> </div> </article> <article id="post-7654" class="entry-block entry-block-with-excerpt post-7654 post type-post status-publish format-standard has-post-thumbnail hentry category-addiction-treatment-business category-marketing-sales tag-ophelia amn_content_type-news amn_word_count-350-700"> <header class="entry-header"> <div class="entry-header-content"> <div class="category-tag-holder"> <a href="https://bhbusiness.com/category/addiction-treatment-business/" class="post-category post-category-tag"><span>Addiction Treatment Business</span></a> </div>  <h2 class="entry-title"><a href="https://bhbusiness.com/2024/06/05/how-ophelia-health-used-edgy-marketing-patient-testimonials-to-reach-patients/">How Ophelia Health Used Edgy Marketing, Patient Testimonials to Drive Engagement</a></h2> <div class="entry-meta"> <span class="byline"> By <span class="author vcard"><a class="url fn n" href="https://bhbusiness.com/author/llovett/">Laura Lovett</a></span></span> | <span class="posted-on"><time class="entry-date published" datetime="2024-06-05T15:13:31-05:00">June 5, 2024</time><time class="updated" datetime="2024-06-05T15:30:55-05:00">June 5, 2024</time></span> </div> </div>  <div class="thumbnail-holder"> <a href="https://bhbusiness.com/2024/06/05/how-ophelia-health-used-edgy-marketing-patient-testimonials-to-reach-patients/"> <img width="150" height="115" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20150%20115'%3E%3C/svg%3E" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="Addiction Treatment Business logo illustrates landmark recovery pharmerica suit article" decoding="async" data-lazy-src="https://bhbusiness.com/wp-content/uploads/sites/7/2023/10/2023-Addiction-WP-assets_featuredImg-posts-150x115.png" /><noscript><img width="150" height="115" src="https://bhbusiness.com/wp-content/uploads/sites/7/2023/10/2023-Addiction-WP-assets_featuredImg-posts-150x115.png" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="Addiction Treatment Business logo illustrates landmark recovery pharmerica suit article" decoding="async" /></noscript> </a> </div>  </header> <div class="entry-content"> <p>Ophelia Health, a virtual substance use disorder provider responsible for one the industry’s edgiest campaigns, advocates cutting through the noise of industry jargon to help overcome the stigma surrounding addiction. “Addiction is … one of the few diseases that is very misunderstood,” Jenni Friedman, vice president of marketing at Ophelia, said during the Behavioral Health […]</p> </div> </article> <article id="post-7571" class="entry-block entry-block-with-excerpt post-7571 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-sales tag-ophelia tag-talkspace amn_content_type-news amn_word_count-350-700"> <header class="entry-header"> <div class="entry-header-content"> <div class="category-tag-holder"> <a href="https://bhbusiness.com/category/operations/marketing-sales/" class="post-category post-category-tag"><span>Marketing/Sales</span></a> </div>  <h2 class="entry-title"><a href="https://bhbusiness.com/2024/05/22/reframing-behavioral-health-marketing-not-b2b-or-d2c-its-human-to-human/">Reframing Behavioral Health Marketing: ‘Not B2B or D2C, It’s Human to Human’</a></h2> <div class="entry-meta"> <span class="byline"> By <span class="author vcard"><a class="url fn n" href="https://bhbusiness.com/author/llovett/">Laura Lovett</a></span></span> | <span class="posted-on"><time class="entry-date published" datetime="2024-05-22T12:11:14-05:00">May 22, 2024</time><time class="updated" datetime="2024-05-22T12:11:18-05:00">May 22, 2024</time></span> </div> </div>  <div class="thumbnail-holder"> <a href="https://bhbusiness.com/2024/05/22/reframing-behavioral-health-marketing-not-b2b-or-d2c-its-human-to-human/"> <img width="150" height="115" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20150%20115'%3E%3C/svg%3E" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="businessmen looking at a tablet computer illustrates story about comments made by Chris Hunter of Acadia Healthcare" decoding="async" data-lazy-src="https://bhbusiness.com/wp-content/uploads/sites/7/2023/08/deals-mergers-and-acquisition-contracts-business-agreement-150x115.jpg" /><noscript><img width="150" height="115" src="https://bhbusiness.com/wp-content/uploads/sites/7/2023/08/deals-mergers-and-acquisition-contracts-business-agreement-150x115.jpg" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="businessmen looking at a tablet computer illustrates story about comments made by Chris Hunter of Acadia Healthcare" decoding="async" /></noscript> </a> </div>  </header> <div class="entry-content"> <p>Recently, digital behavioral health companies have significantly shifted their focus from D2C to B2B. However, when marketing these services, the transition between audiences doesn’t require a steep learning curve. Virtual behavioral health provider Talkspace (Nasdaq: TALK) is one of those providers that has doubled down on its B2B efforts, prioritizing payer and enterprise relationships. “It’s […]</p> </div> </article> <article id="post-5512" class="entry-block entry-block-with-excerpt post-5512 post type-post status-publish format-standard hentry category-finance category-marketing-sales category-operations tag-betterhelp tag-teladoc-health amn_content_type-news amn_word_count-350-700"> <header class="entry-header"> <div class="entry-header-content"> <div class="category-tag-holder"> <a href="https://bhbusiness.com/category/finance/" class="post-category post-category-tag"><span>Finance</span></a> </div>  <h2 class="entry-title"><a href="https://bhbusiness.com/2023/04/26/teladocs-betterhelp-gets-boost-from-customer-acquisition-costs-stabilizing/">Teladoc’s BetterHelp Gets Boost From Customer-Acquisition Costs Stabilizing</a></h2> <div class="entry-meta"> <span class="byline"> By <span class="author vcard"><a class="url fn n" href="https://bhbusiness.com/author/llovett/">Laura Lovett</a></span></span> | <span class="posted-on"><time class="entry-date published" datetime="2023-04-26T17:57:34-05:00">April 26, 2023</time><time class="updated" datetime="2023-04-26T17:57:36-05:00">April 26, 2023</time></span> </div> </div>  </header> <div class="entry-content"> <p>Teladoc (NYSE: TDOC) attributed its direct-to-consumer mental health segment BetterHelp’s first-quarter revenue growth to an uptick in membership and stable customer-acquisition costs. In 2022, the telehealth provider struggled to keep up with the rising customer-acquisition costs, which were partly inflated by new digital behavioral health competitors. “Customer acquisition trends have remained stable year to date, […]</p> </div> </article> <article id="post-4862" class="entry-block entry-block-with-excerpt post-4862 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-sales category-substance-abuse tag-circle-social-inc tag-dreamscape-marketing tag-ophelia tag-ophelia-health amn_content_type-news amn_word_count-over-1200"> <header class="entry-header"> <div class="entry-header-content"> <div class="category-tag-holder"> <a href="https://bhbusiness.com/category/operations/marketing-sales/" class="post-category post-category-tag"><span>Marketing/Sales</span></a> </div>  <h2 class="entry-title"><a href="https://bhbusiness.com/2023/01/18/ophelias-provocative-opioid-use-disorder-marketing-campaign-will-turn-heads-but-will-it-work/">Ophelia’s Provocative Opioid Use Disorder Marketing Campaign Will Turn Heads. But Will It Work?</a></h2> <div class="entry-meta"> <span class="byline"> By <span class="author vcard"><a class="url fn n" href="https://bhbusiness.com/author/clarson/">Chris Larson</a></span></span> | <span class="posted-on"><time class="entry-date published" datetime="2023-01-18T12:00:25-06:00">January 18, 2023</time><time class="updated" datetime="2023-01-30T07:42:08-06:00">January 30, 2023</time></span> </div> </div>  <div class="thumbnail-holder"> <a href="https://bhbusiness.com/2023/01/18/ophelias-provocative-opioid-use-disorder-marketing-campaign-will-turn-heads-but-will-it-work/"> <img width="150" height="115" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20150%20115'%3E%3C/svg%3E" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="Ophelia Health F* Rehab marketing campaign" decoding="async" data-lazy-src="https://bhbusiness.com/wp-content/uploads/sites/7/2023/01/Ophelai-Health-wall-posters-150x115.png" /><noscript><img width="150" height="115" src="https://bhbusiness.com/wp-content/uploads/sites/7/2023/01/Ophelai-Health-wall-posters-150x115.png" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="Ophelia Health F* Rehab marketing campaign" decoding="async" /></noscript> </a> </div>  </header> <div class="entry-content"> <p>Ophelia Health launched an intentionally provocative medication-assisted treatment (MAT) marketing campaign. The tagline for the campaign is “Fu*ck Rehab.” The New York City-based startup intends to challenge “rehab” as the default option for opioid use disorder (OUD). Ophelia Health has raised $67 million, according to Crunchbase. It solely focuses on treating OUD with MAT via […]</p> </div> </article> <article id="post-4244" class="entry-block entry-block-with-excerpt post-4244 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-marketing-sales tag-acadia-healthcare tag-betterhelp tag-circle-social-inc tag-lifestance-health tag-project-healthy-minds tag-quince-orchard-psychotherapy tag-talkspace tag-teladoc-health tag-universal-health-services amn_content_type-news amn_word_count-over-1200"> <header class="entry-header"> <div class="entry-header-content"> <div class="category-tag-holder"> <a href="https://bhbusiness.com/category/operations/marketing-sales/" class="post-category post-category-tag"><span>Marketing/Sales</span></a> </div>  <h2 class="entry-title"><a href="https://bhbusiness.com/2022/09/14/what-traditional-behavioral-health-operators-can-teach-startups-about-curbing-customer-acquisition-costs/">What Traditional Behavioral Health Operators Can Teach Startups About Curbing Customer Acquisition Costs</a></h2> <div class="entry-meta"> <span class="byline"> By <span class="author vcard"><a class="url fn n" href="https://bhbusiness.com/author/clarson/">Chris Larson</a></span></span> | <span class="posted-on"><time class="entry-date published" datetime="2022-09-14T15:25:06-05:00">September 14, 2022</time><time class="updated" datetime="2022-09-14T15:25:10-05:00">September 14, 2022</time></span> </div> </div>  <div class="thumbnail-holder"> <a href="https://bhbusiness.com/2022/09/14/what-traditional-behavioral-health-operators-can-teach-startups-about-curbing-customer-acquisition-costs/"> <img width="150" height="115" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20150%20115'%3E%3C/svg%3E" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="calculator pen and spreadsheet illustrate article about behavioral health parity rule" decoding="async" data-lazy-src="https://bhbusiness.com/wp-content/uploads/sites/7/2019/12/calculator-1680905_640-150x115.jpg" /><noscript><img width="150" height="115" src="https://bhbusiness.com/wp-content/uploads/sites/7/2019/12/calculator-1680905_640-150x115.jpg" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="calculator pen and spreadsheet illustrate article about behavioral health parity rule" decoding="async" /></noscript> </a> </div>  </header> <div class="entry-content"> <p>A lot is riding on whether or not digital behavioral health operators will be able to solve the challenge of high customer acquisition costs. Last year, investors poured $5.5 billion of capital into digital operators’ coffers. Yet high customer acquisition costs remain a largely unresolved concern that could limit digital behavioral health’s promise of speeding […]</p> </div> </article> <article id="post-4205" class="entry-block entry-block-with-excerpt post-4205 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-sales tag-project-healthy-minds amn_content_type-news amn_word_count-701-1200"> <header class="entry-header"> <div class="entry-header-content"> <div class="category-tag-holder"> <a href="https://bhbusiness.com/category/operations/marketing-sales/" class="post-category post-category-tag"><span>Marketing/Sales</span></a> </div>  <h2 class="entry-title"><a href="https://bhbusiness.com/2022/09/02/project-healthy-minds-bringing-expedia-playbook-to-the-mental-health-industry/">Project Healthy Minds Bringing Expedia Playbook to the Mental Health Industry</a></h2> <div class="entry-meta"> <span class="byline"> By <span class="author vcard"><a class="url fn n" href="https://bhbusiness.com/author/clarson/">Chris Larson</a></span></span> | <span class="posted-on"><time class="entry-date published" datetime="2022-09-02T09:17:26-05:00">September 2, 2022</time><time class="updated" datetime="2022-09-02T09:32:06-05:00">September 2, 2022</time></span> </div> </div>  <div class="thumbnail-holder"> <a href="https://bhbusiness.com/2022/09/02/project-healthy-minds-bringing-expedia-playbook-to-the-mental-health-industry/"> <img width="150" height="115" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20150%20115'%3E%3C/svg%3E" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="Building a robust behavioral health crisis response system" decoding="async" data-lazy-src="https://bhbusiness.com/wp-content/uploads/sites/7/2022/04/teen-depression-youth-social-media-cellphone-girls-anxiety-150x115.jpg" /><noscript><img width="150" height="115" src="https://bhbusiness.com/wp-content/uploads/sites/7/2022/04/teen-depression-youth-social-media-cellphone-girls-anxiety-150x115.jpg" class="attachment-agingmedia-thumb-medium size-agingmedia-thumb-medium wp-post-image" alt="Building a robust behavioral health crisis response system" decoding="async" /></noscript> </a> </div>  </header> <div class="entry-content"> <p>The New York City-based nonprofit Project Healthy Minds is looking to leverage celebrity and business leader influence to make it easier for new patients to enter the behavioral health market. Project Healthy Minds, founded in 2017, aims to tear down the three barriers that keep people with behavioral health conditions from seeking care. These are […]</p> </div> </article> <article id="post-2195" class="entry-block entry-block-with-excerpt post-2195 post type-post status-publish format-standard hentry category-ma category-marketing-sales category-operations tag-appriss-health tag-bamboo-health tag-patientping amn_content_type-news amn_word_count-350-700"> <header class="entry-header"> <div class="entry-header-content"> <div class="category-tag-holder"> <a href="https://bhbusiness.com/category/operations/marketing-sales/" class="post-category post-category-tag"><span>Marketing/Sales</span></a> </div>  <h2 class="entry-title"><a href="https://bhbusiness.com/2021/08/31/appriss-rebrands-as-bamboo-health-following-patientping-acquisition/">Appriss Rebrands as Bamboo Health Following PatientPing Acquisition</a></h2> <div class="entry-meta"> <span class="byline"> By <span class="author vcard"><a class="url fn n" href="https://bhbusiness.com/author/bbryant/">Bailey Bryant</a></span></span> | <span class="posted-on"><time class="entry-date published" datetime="2021-08-31T10:17:45-05:00">August 31, 2021</time><time class="updated" datetime="2022-01-05T20:11:31-06:00">January 5, 2022</time></span> </div> </div>  </header> <div class="entry-content"> <p>Appriss Health — a cloud-based care coordination software company known for its focus on behavioral health — has rebranded as Bamboo Health. The new name comes just a few months after the company acquired PatientPing, which focuses on physical care coordination. The goal of the deal, which came in at a reported $500 million, is […]</p> </div> </article> <div class="pagination"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://bhbusiness.com/category/operations/marketing-sales/page/2/">2</a> <a class="next page-numbers" href="https://bhbusiness.com/category/operations/marketing-sales/page/2/"><span>Next</span></a> </div>  </div>  </div>  <div class="grid-col grid-col-1-of-3"> <div class="primary-sidebar-holder widget-area desktop-only" role="complementary"> <section id="custom_html-2" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget">   <div style="width:300px;height:600px;">  <div id='div-gpt-behavioralhealth_sidebar1'> <script> window.addEventListener('gpt-slots-ready', () => { googletag.cmd.push(function() { googletag.display('div-gpt-behavioralhealth_sidebar1'); }); }); </script> </div> </div></div></section><section id="agingmedia_newsletter_form-2" 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