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oo-ui-toggleSwitchWidget' data-ooui='{"_":"OO.ui.ToggleSwitchWidget","href":"\/w\/index.php?title=Promotional_representative&diff=1206749823&oldid=301513243&diff-type=inline","value":false,"title":"Switches between inline format and two-column format"}'><span class='oo-ui-toggleSwitchWidget-glow'></span><a href='/w/index.php?title=Promotional_representative&diff=1206749823&oldid=301513243&diff-type=inline'><span class='oo-ui-toggleSwitchWidget-grip'></span></a></div></div></div></div></div></div><table class="diff diff-type-table diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" class="diff-otitle diff-side-deleted"><div id="mw-diff-otitle1"><strong><a href="/w/index.php?title=Promotional_representative&oldid=301513243" title="Promotional representative">Revision as of 07:21, 11 July 2009</a> <span class="mw-diff-edit"><a href="/w/index.php?title=Promotional_representative&action=edit&oldid=301513243" title="Promotional representative">edit</a></span><span class="mw-diff-timestamp" data-timestamp="2009-07-11T07:21:29Z"></span></strong></div><div id="mw-diff-otitle2"><a href="/wiki/User:Woohookitty" class="mw-userlink" title="User:Woohookitty" data-mw-revid="301513243"><bdi>Woohookitty</bdi></a> <span class="mw-usertoollinks">(<a href="/wiki/User_talk:Woohookitty" class="mw-usertoollinks-talk" title="User talk:Woohookitty">talk</a> | <a href="/wiki/Special:Contributions/Woohookitty" class="mw-usertoollinks-contribs" title="Special:Contributions/Woohookitty">contribs</a>)</span><div class="mw-diff-usermetadata"><div class="mw-diff-userroles"><a href="/wiki/Wikipedia:Administrators" title="Wikipedia:Administrators">Administrators</a></div><div class="mw-diff-usereditcount"><span>611,223</span> edits</div></div></div><div id="mw-diff-otitle3"><abbr class="minoredit" title="This is a minor edit">m</abbr> <span class="comment comment--without-parentheses">Disambiguate <a href="/wiki/Promote" class="mw-redirect" title="Promote">Promote</a> to <a href="/wiki/Promotion_(marketing)" title="Promotion (marketing)">Promotion (marketing)</a> using <a href="/wiki/Wikipedia:Tools/Navigation_popups" title="Wikipedia:Tools/Navigation popups">popups</a></span></div><div id="mw-diff-otitle5"></div><div id="mw-diff-otitle4"><a href="/w/index.php?title=Promotional_representative&diff=prev&oldid=301513243" title="Promotional representative" id="differences-prevlink">← Previous edit</a></div></td> <td colspan="2" class="diff-ntitle diff-side-added"><div id="mw-diff-ntitle1"><strong><a href="/w/index.php?title=Promotional_representative&oldid=1206749823" title="Promotional representative">Latest revision as of 01:17, 13 February 2024</a> <span class="mw-diff-edit"><a href="/w/index.php?title=Promotional_representative&action=edit" title="Promotional representative">edit</a></span><span class="mw-diff-timestamp" data-timestamp="2024-02-13T01:17:06Z"></span> <span class="mw-diff-undo"><a href="/w/index.php?title=Promotional_representative&action=edit&undoafter=301513243&undo=1206749823" title=""Undo" reverts this edit and opens the edit form in preview mode. It allows adding a reason in the summary.">undo</a></span></strong></div><div id="mw-diff-ntitle2"><a href="/wiki/User:Ost316" class="mw-userlink" title="User:Ost316" data-mw-revid="1206749823"><bdi>Ost316</bdi></a> <span class="mw-usertoollinks">(<a href="/wiki/User_talk:Ost316" class="mw-usertoollinks-talk" title="User talk:Ost316">talk</a> | <a href="/wiki/Special:Contributions/Ost316" class="mw-usertoollinks-contribs" title="Special:Contributions/Ost316">contribs</a>)</span><div class="mw-diff-usermetadata"><div class="mw-diff-userroles"><a href="/wiki/Wikipedia:Extended_confirmed_editors" class="mw-redirect" title="Wikipedia:Extended confirmed editors">Extended confirmed users</a>, <a href="/wiki/Wikipedia:Reviewing_pending_changes" title="Wikipedia:Reviewing pending changes">Pending changes reviewers</a></div><div class="mw-diff-usereditcount"><span>85,236</span> edits</div></div></div><div id="mw-diff-ntitle3"> <span class="comment comment--without-parentheses">Rescuing 2 sources and tagging 0 as dead.) #IABot (v2.0.9.5</span></div><div id="mw-diff-ntitle5"><span class="mw-tag-markers"><a href="/wiki/Special:Tags" title="Special:Tags">Tag</a>: <span class="mw-tag-marker mw-tag-marker-OAuth_CID_5481"><a href="/wiki/Special:OAuthListConsumers/view/f4f18731bdd9da5fe4a36b81c607ccd9" title="Special:OAuthListConsumers/view/f4f18731bdd9da5fe4a36b81c607ccd9">IABotManagementConsole [1.3]</a></span></span></div><div id="mw-diff-ntitle4"> </div></td> </tr><tr><td colspan="4" class="diff-multi" lang="en">(26 intermediate revisions by 20 users not shown)</td></tr><tr> <td colspan="2" class="diff-lineno">Line 1:</td> <td colspan="2" class="diff-lineno">Line 1:</td> </tr> <tr> <td colspan="2" class="diff-empty diff-side-deleted"></td> <td class="diff-marker" data-marker="+"></td> <td class="diff-addedline diff-side-added"><div>{{more citations needed|date=May 2008}}</div></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>{{articleissues|orphan=August 2008|tone=May 2008|unreferenced=May 2008|expand=May 2008}}</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td colspan="2" class="diff-empty diff-side-deleted"></td> <td class="diff-marker"><a class="mw-diff-movedpara-right" title="Paragraph was moved. Click to jump to old location." href="#movedpara_6_1_lhs">⚫</a></td> <td class="diff-addedline diff-side-added"><div><a name="movedpara_2_0_rhs"></a><ins class="diffchange diffchange-inline">{{</ins>Marketing<ins class="diffchange diffchange-inline">}}</ins></div></td> </tr> <tr> <td colspan="2" class="diff-empty diff-side-deleted"></td> <td class="diff-marker"><a class="mw-diff-movedpara-right" title="Paragraph was moved. Click to jump to old location." href="#movedpara_9_0_lhs">⚫</a></td> <td class="diff-addedline diff-side-added"><div><a name="movedpara_2_1_rhs"></a>'''Promotional <ins class="diffchange diffchange-inline">representatives</ins>''', also known as <ins class="diffchange diffchange-inline">'''</ins>promo reps<ins class="diffchange diffchange-inline">'''</ins>, are people who are hired to [[Promotion (marketing)|promote]] a brand, <ins class="diffchange diffchange-inline">[[</ins>product<ins class="diffchange diffchange-inline"> (business)|product]]</ins>, or <ins class="diffchange diffchange-inline">[[Service (economics)|</ins>service<ins class="diffchange diffchange-inline">]]</ins>. They are generally hired by event marketing agencies, staffing agencies, and companies choosing to promote their [[Product (business)|products]], [[Service (economics)|services]], and [[brands]] through the use of live events, mobile tours, and [[guerrilla marketing]] instead of [[television]], [[radio]], and print advertising.</div></td> </tr> <tr> <td class="diff-marker"></td> <td class="diff-context diff-side-deleted"><br /></td> <td class="diff-marker"></td> <td class="diff-context diff-side-added"><br /></td> </tr> <tr> <td colspan="2" class="diff-empty diff-side-deleted"></td> <td class="diff-marker" data-marker="+"></td> <td class="diff-addedline diff-side-added"><div>Promotional products, also known as ad specialties, make up a 19.4 billion dollar industry and are used by virtually every business in the United States. These include items like mugs, T-shirts, and pens, designed to be memorable with a low cost per impression.<ref>{{cite web |url=http://www.asicentral.com/ |title=Home |website=asicentral.com |access-date=2022-08-08 |archive-date=2022-07-21 |archive-url=https://web.archive.org/web/20220721155708/https://www.asicentral.com/ |url-status=live }}</ref></div></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>{| class="infobox" style="text-align:center; font-size:95%; background:#f5f5ff; border:1px solid #8888aa;" </div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>|- style="background:#c0c0ff"</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker"><a class="mw-diff-movedpara-left" title="Paragraph was moved. Click to jump to new location." href="#movedpara_2_0_rhs">⚫</a></td> <td class="diff-deletedline diff-side-deleted"><div><a name="movedpara_6_1_lhs"></a><del class="diffchange diffchange-inline">! [[</del>Marketing<del class="diffchange diffchange-inline">]]</del></div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>|- style="background:#dadaff"</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>! Key concepts</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>|-</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>|</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>[[Product marketing|Product]] / [[Pricing]] / [[Promotion (marketing)|Promotion]] <br /> [[Distribution (business)|Distribution]] / [[Service (economics)|Service]] / [[Retail]] <br /> [[Brand management]] <br /> [[Account-based marketing]] <br />[[Marketing effectiveness]] <br /> [[Market research]] <br /> [[Marketing strategy]] <br /> [[Marketing management]]<br /> [[Market dominance]]<br /></div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>|- style="background:#dadaff"</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>! Promotional content</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>|-</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>|</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>[[Advertising]] / [[Brand]]ing<br /></div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>[[Direct marketing]] / [[Sales|Personal Sales]]<br /></div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>[[Product placement]] / [[Public relations]]<br /> </div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>[[Publicity]] / [[Sales promotion]] <br /> </div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>[[Underwriting spot|Underwriting]]</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>|- style="background:#dadaff"</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>! Promotional media</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>|-</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>|</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>[[Printing]] / [[Publication]] / [[Broadcasting]] <br /></div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>[[Out-of-home advertising|Out-of-home]] / [[Internet marketing]]<br /></div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>[[Point of sale display|Point of sale]] / [[Promotional item|Novelty items]]<br /></div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>[[Digital marketing]] / [[In-game advertising|In-game]] <br /></div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>[[Word of mouth marketing|Word of mouth]]<br /></div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>|-</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>| {{Tnavbar|Marketing}}</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>|}</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker"></td> <td class="diff-context diff-side-deleted"><br /></td> <td class="diff-marker"></td> <td class="diff-context diff-side-added"><br /></td> </tr> <tr> <td colspan="2" class="diff-empty diff-side-deleted"></td> <td class="diff-marker" data-marker="+"></td> <td class="diff-addedline diff-side-added"><div>==Role==</div></td> </tr> <tr> <td class="diff-marker"><a class="mw-diff-movedpara-left" title="Paragraph was moved. Click to jump to new location." href="#movedpara_2_1_rhs">⚫</a></td> <td class="diff-deletedline diff-side-deleted"><div><a name="movedpara_9_0_lhs"></a>'''Promotional <del class="diffchange diffchange-inline">Representative</del>'''<del class="diffchange diffchange-inline">s</del>, also known as promo reps, are people who are hired to [[Promotion (marketing)|promote]] a brand, product, or service. They are generally hired by event marketing agencies, staffing agencies, and companies choosing to promote their [[Product (business)|products]], [[Service (economics)|services]], and [[brands]] through the use of live events, mobile tours, and [[guerrilla marketing]] instead of [[television]], [[radio]], and print advertising.</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td colspan="2" class="diff-empty diff-side-deleted"></td> <td class="diff-marker"><a class="mw-diff-movedpara-right" title="Paragraph was moved. Click to jump to old location." href="#movedpara_14_0_lhs">⚫</a></td> <td class="diff-addedline diff-side-added"><div><a name="movedpara_10_0_rhs"></a><ins class="diffchange diffchange-inline">Promotional representatives persuade</ins> customers to use sales <ins class="diffchange diffchange-inline">promotional</ins> <ins class="diffchange diffchange-inline">advertising</ins> items of<ins class="diffchange diffchange-inline"> the</ins> [[wholesale]] commodity distributor<ins class="diffchange diffchange-inline">. They</ins> <ins class="diffchange diffchange-inline">visit</ins> retail establishments, for example [[department store]]s, <ins class="diffchange diffchange-inline">pubs</ins>, [[supermarket]]s, and clubs to persuade customers to use <ins class="diffchange diffchange-inline">advertising</ins> items <ins class="diffchange diffchange-inline">and</ins> promote<ins class="diffchange diffchange-inline"> the</ins> sale of company products. <ins class="diffchange diffchange-inline">They</ins> <ins class="diffchange diffchange-inline">deliver promotional</ins> items, <ins class="diffchange diffchange-inline">such</ins> <ins class="diffchange diffchange-inline">as</ins> posters, glasses, napkins, and product<ins class="diffchange diffchange-inline"> samples</ins>, and <ins class="diffchange diffchange-inline">arrange for the</ins> display of items in <ins class="diffchange diffchange-inline">the seller's</ins> establishment. <ins class="diffchange diffchange-inline">They may</ins> also take sales <ins class="diffchange diffchange-inline">orders</ins> from <ins class="diffchange diffchange-inline">customers</ins>.<ref><ins class="diffchange diffchange-inline">{{Cite web|url=</ins>http://www.job-descriptions.org/sales-promotion-representative.html<ins class="diffchange diffchange-inline">|title=Sales Promotion Representative: A description for the sales promotion representative job · Job Descriptions|access-date=2008-08-27|archive-date=2016-03-03|archive-url=https://web.archive.org/web/20160303204257/http://www.job-descriptions.org/sales-promotion-representative.html|url-status=live}}</ins></ref></div></td> </tr> <tr> <td class="diff-marker"></td> <td class="diff-context diff-side-deleted"><br /></td> <td class="diff-marker"></td> <td class="diff-context diff-side-added"><br /></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>==<del class="diffchange diffchange-inline">Job</del> <del class="diffchange diffchange-inline">duties</del>==</div></td> <td class="diff-marker" data-marker="+"></td> <td class="diff-addedline diff-side-added"><div>==<ins class="diffchange diffchange-inline">See</ins> <ins class="diffchange diffchange-inline">also</ins>==</div></td> </tr> <tr> <td colspan="2" class="diff-empty diff-side-deleted"></td> <td class="diff-marker" data-marker="+"></td> <td class="diff-addedline diff-side-added"><div>*[[Brand ambassador]]</div></td> </tr> <tr> <td class="diff-marker"><a class="mw-diff-movedpara-left" title="Paragraph was moved. Click to jump to new location." href="#movedpara_10_0_rhs">⚫</a></td> <td class="diff-deletedline diff-side-deleted"><div><a name="movedpara_14_0_lhs"></a><del class="diffchange diffchange-inline">Persuades</del> customers to use sales <del class="diffchange diffchange-inline">promotion</del> <del class="diffchange diffchange-inline">display</del> items of [[wholesale]] commodity distributor<del class="diffchange diffchange-inline">:</del> <del class="diffchange diffchange-inline">Visits</del> retail establishments, for example [[department store]]s, <del class="diffchange diffchange-inline">taverns</del>, [[supermarket]]s, and clubs to persuade customers to use <del class="diffchange diffchange-inline">display</del> items <del class="diffchange diffchange-inline">to</del> promote sale of company products. <del class="diffchange diffchange-inline">Delivers</del> <del class="diffchange diffchange-inline">promotion</del> items, <del class="diffchange diffchange-inline">for</del> <del class="diffchange diffchange-inline">example</del> posters, glasses, napkins, and<del class="diffchange diffchange-inline"> samples of</del> product, and <del class="diffchange diffchange-inline">arranges</del> display of items in <del class="diffchange diffchange-inline">customer’s</del> establishment. <del class="diffchange diffchange-inline">May</del> also take sales <del class="diffchange diffchange-inline">order</del> from <del class="diffchange diffchange-inline">customer</del>.<del class="diffchange diffchange-inline"> </del><ref>http://www.job-descriptions.org/sales-promotion-representative.html</ref></div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><br /></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>==Alternate job titles==</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><br /></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>* Promotional [[Model (person)|Model]]</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>* [[Marketing Representative]]</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>* [[Brand]] Ambassador</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>* Product [[Spokesmodel]]</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>* Street Teams</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>* Guerrilla Marketing Team</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>* Event Staff</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>* Crowd Gatherer</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>* Promo Rep</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker"></td> <td class="diff-context diff-side-deleted"><br /></td> <td class="diff-marker"></td> <td class="diff-context diff-side-added"><br /></td> </tr> <tr> <td class="diff-marker"></td> <td class="diff-context diff-side-deleted"><div>==References==</div></td> <td class="diff-marker"></td> <td class="diff-context diff-side-added"><div>==References==</div></td> </tr> <tr> <td colspan="2" class="diff-empty diff-side-deleted"></td> <td class="diff-marker" data-marker="+"></td> <td class="diff-addedline diff-side-added"><div>{{Reflist}}</div></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>{{Reflist}}</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> <tr> <td class="diff-marker"></td> <td class="diff-context diff-side-deleted"><br /></td> <td class="diff-marker"></td> <td class="diff-context diff-side-added"><br /></td> </tr> <tr> <td colspan="2" class="diff-empty diff-side-deleted"></td> <td class="diff-marker" data-marker="+"></td> <td class="diff-addedline diff-side-added"><div>{{DEFAULTSORT:Promotional Representative}}</div></td> </tr> <tr> <td class="diff-marker"></td> <td class="diff-context diff-side-deleted"><div>[[Category:Promotion and marketing communications]]</div></td> <td class="diff-marker"></td> <td class="diff-context diff-side-added"><div>[[Category:Promotion and marketing communications]]</div></td> </tr> <tr> <td class="diff-marker" data-marker="−"></td> <td class="diff-deletedline diff-side-deleted"><div>[[Category:Marketing]]</div></td> <td colspan="2" class="diff-empty diff-side-added"></td> </tr> </table><hr class='diff-hr' id='mw-oldid' /> <h2 class='diff-currentversion-title'>Latest revision as of 01:17, 13 February 2024</h2> <div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output 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Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22Promotional+representative%22">"Promotional representative"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22Promotional+representative%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22Promotional+representative%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22Promotional+representative%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22Promotional+representative%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" 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.sidebar-list-title-c{padding:0 0.4em;text-align:center;margin:0 3.3em}@media(max-width:640px){body.mediawiki .mw-parser-output .sidebar{width:100%!important;clear:both;float:none!important;margin-left:0!important;margin-right:0!important}}body.skin--responsive .mw-parser-output .sidebar a>img{max-width:none!important}@media screen{html.skin-theme-clientpref-night .mw-parser-output .sidebar:not(.notheme) .sidebar-list-title,html.skin-theme-clientpref-night .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle{background:transparent!important}html.skin-theme-clientpref-night .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle a{color:var(--color-progressive)!important}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-list-title,html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle{background:transparent!important}html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle a{color:var(--color-progressive)!important}}@media print{body.ns-0 .mw-parser-output .sidebar{display:none!important}}</style><table class="sidebar sidebar-collapse nomobile nowraplinks hlist"><tbody><tr><th class="sidebar-title" style="background: #ddf;"><a href="/wiki/Marketing" title="Marketing">Marketing</a></th></tr><tr><td class="sidebar-above" style="border:none;"> <ul><li><a href="/wiki/Marketing_management" title="Marketing management">Management</a></li></ul></td></tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="background: #eef; text-align: center;;color: var(--color-base)">Key concepts</div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Distribution_(business)" class="mw-redirect" title="Distribution (business)">Distribution</a></li> <li><a href="/wiki/Pricing" title="Pricing">Pricing</a></li> <li><a href="/wiki/Retail" title="Retail">Retail</a></li> <li><a href="/wiki/Service_(economics)" title="Service (economics)">Service</a></li> <li><a href="/wiki/Marketing_activation" title="Marketing activation">Activation</a></li> <li><a href="/wiki/Brand_licensing" title="Brand licensing">Brand licensing</a></li> <li><a href="/wiki/Brand_management" title="Brand management">Brand management</a></li> <li><a href="/wiki/Co-creation" title="Co-creation">Co-creation</a></li> <li><a href="/wiki/Marketing_communications" title="Marketing communications">Communications</a></li> <li><a href="/wiki/Consumer_behaviour" title="Consumer behaviour">Consumer behaviour</a></li> <li><a href="/wiki/Consumer_culture" title="Consumer culture">Consumer culture</a></li> <li><a href="/wiki/Dominance_(economics)" class="mw-redirect" title="Dominance (economics)">Dominance</a></li> <li><a href="/wiki/Marketing_effectiveness" title="Marketing effectiveness">Effectiveness</a></li> <li><a href="/wiki/Marketing_ethics" title="Marketing ethics">Ethics</a></li> <li><a href="/wiki/Promotion_(marketing)" title="Promotion (marketing)">Promotion</a></li> <li><a href="/wiki/Market_segmentation" title="Market segmentation">Segmentation</a></li> <li><a href="/wiki/Marketing_strategy" title="Marketing strategy">Strategy</a></li> <li><a href="/wiki/Account-based_marketing" title="Account-based marketing">Account-based marketing</a></li> <li><a href="/wiki/Digital_marketing" title="Digital marketing">Digital marketing</a></li> <li><a href="/wiki/Product_marketing" title="Product marketing">Product marketing</a></li> <li><a href="/wiki/Social_marketing" title="Social marketing">Social marketing</a></li> <li><a href="/wiki/Influencer_marketing" title="Influencer marketing">Influencer marketing</a></li> <li><a href="/wiki/Attribution_(marketing)" title="Attribution (marketing)">Attribution</a></li> <li><a href="/wiki/Annoyance_factor" title="Annoyance factor">Annoyance factor</a></li> <li><a href="/wiki/Horizontal_integration" title="Horizontal integration">Horizontal integration</a></li> <li><a href="/wiki/Vertical_integration" title="Vertical integration">Vertical integration</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="background: #eef; text-align: center;;color: var(--color-base)">Promotional content</div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Advertising" title="Advertising">Advertising</a></li> <li><a href="/wiki/Ambush_marketing" title="Ambush marketing">Ambush marketing</a></li> <li><a href="/wiki/Brand" title="Brand">Branding</a></li> <li><a href="/wiki/Corporate_anniversary" title="Corporate anniversary">Corporate anniversary</a></li> <li><a href="/wiki/Direct_marketing" title="Direct marketing">Direct marketing</a></li> <li><a href="/wiki/Franchising" title="Franchising">Franchising</a></li> <li><a href="/wiki/Label" title="Label">Label</a></li> <li><a href="/wiki/Loyalty_marketing" title="Loyalty marketing">Loyalty marketing</a></li> <li><a href="/wiki/Mobile_marketing" title="Mobile marketing">Mobile marketing</a></li> <li><a href="/wiki/Music_on_hold" title="Music on hold">On-hold messaging</a></li> <li><a href="/wiki/Personal_selling" title="Personal selling">Personal selling</a></li> <li><a href="/wiki/Premium_(marketing)" title="Premium (marketing)">Premiums</a></li> <li><a href="/wiki/Prize_(marketing)" title="Prize (marketing)">Prizes</a></li> <li><a href="/wiki/Product_placement" title="Product placement">Product placement</a></li> <li><a href="/wiki/Corporate_propaganda" title="Corporate propaganda">Propaganda</a></li> <li><a href="/wiki/Publicity" title="Publicity">Publicity</a></li> <li><a href="/wiki/Sales_promotion" title="Sales promotion">Sales promotion</a></li> <li><a href="/wiki/Sex_in_advertising" title="Sex in advertising">Sex in advertising</a></li> <li><a href="/wiki/Underwriting_spot" title="Underwriting spot">Underwriting spot</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="background: #eef; text-align: center;;color: var(--color-base)">Promotional media</div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Behavioral_targeting" class="mw-redirect" title="Behavioral targeting">Behavioral targeting</a></li> <li><a href="/wiki/Brand_ambassador" title="Brand ambassador">Brand ambassador</a></li> <li><a href="/wiki/Display_advertising" class="mw-redirect" title="Display advertising">Display advertising</a></li> <li><a href="/wiki/Drip_marketing" title="Drip marketing">Drip marketing</a></li> <li><a href="/wiki/In-game_advertising" title="In-game advertising">In-game advertising</a></li> <li><a href="/wiki/Mobile_advertising" title="Mobile advertising">Mobile advertising</a></li> <li><a href="/wiki/Native_advertising" title="Native advertising">Native advertising</a></li> <li><a href="/wiki/New_media" title="New media">New media</a></li> <li><a href="/wiki/Online_advertising" title="Online advertising">Online advertising</a></li> <li><a href="/wiki/Out-of-home_advertising" class="mw-redirect" title="Out-of-home advertising">Out-of-home advertising</a></li> <li><a href="/wiki/Point_of_sale" title="Point of sale">Point of sale</a></li> <li><a href="/wiki/Product_demonstration" title="Product demonstration">Product demonstration</a></li> <li><a href="/wiki/Promotional_merchandise" title="Promotional merchandise">Promotional merchandise</a></li> <li><a class="mw-selflink selflink">Promotional representative</a></li> <li><a href="/wiki/Visual_merchandising" title="Visual merchandising">Visual merchandising</a></li> <li><a href="/wiki/Web_banner" title="Web banner">Web banner</a></li> <li><a href="/wiki/Word-of-mouth_marketing" title="Word-of-mouth marketing">Word-of-mouth</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="background: #eef; text-align: center;;color: var(--color-base)">Research</div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Market_research" title="Market research">Market research</a></li> <li><a href="/wiki/Marketing_research" title="Marketing research">Marketing research</a></li> <li><a href="/wiki/Mystery_shopping" title="Mystery shopping">Mystery shopping</a></li> <li><a href="/wiki/Consumer_research" class="mw-redirect" title="Consumer research">Consumer research</a></li></ul></div></div></td> </tr><tr><td class="sidebar-navbar"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Marketing" title="Template:Marketing"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Marketing" title="Template talk:Marketing"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Marketing" title="Special:EditPage/Template:Marketing"><abbr title="Edit this template">e</abbr></a></li></ul></div></td></tr></tbody></table> <p><b>Promotional representatives</b>, also known as <b>promo reps</b>, are people who are hired to <a href="/wiki/Promotion_(marketing)" title="Promotion (marketing)">promote</a> a brand, <a href="/wiki/Product_(business)" title="Product (business)">product</a>, or <a href="/wiki/Service_(economics)" title="Service (economics)">service</a>. They are generally hired by event marketing agencies, staffing agencies, and companies choosing to promote their <a href="/wiki/Product_(business)" title="Product (business)">products</a>, <a href="/wiki/Service_(economics)" title="Service (economics)">services</a>, and <a href="/wiki/Brands" class="mw-redirect" title="Brands">brands</a> through the use of live events, mobile tours, and <a href="/wiki/Guerrilla_marketing" title="Guerrilla marketing">guerrilla marketing</a> instead of <a href="/wiki/Television" title="Television">television</a>, <a href="/wiki/Radio" title="Radio">radio</a>, and print advertising. </p><p>Promotional products, also known as ad specialties, make up a 19.4 billion dollar industry and are used by virtually every business in the United States. These include items like mugs, T-shirts, and pens, designed to be memorable with a low cost per impression.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Role">Role</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Promotional_representative&action=edit&section=1" title="Edit section: Role"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Promotional representatives persuade customers to use sales promotional advertising items of the <a href="/wiki/Wholesale" class="mw-redirect" title="Wholesale">wholesale</a> commodity distributor. They visit retail establishments, for example <a href="/wiki/Department_store" title="Department store">department stores</a>, pubs, <a href="/wiki/Supermarket" title="Supermarket">supermarkets</a>, and clubs to persuade customers to use advertising items and promote the sale of company products. They deliver promotional items, such as posters, glasses, napkins, and product samples, and arrange for the display of items in the seller's establishment. They may also take sales orders from customers.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Promotional_representative&action=edit&section=2" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Brand_ambassador" title="Brand ambassador">Brand ambassador</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Promotional_representative&action=edit&section=3" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.asicentral.com/">"Home"</a>. <i>asicentral.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220721155708/https://www.asicentral.com/">Archived</a> from the original on 2022-07-21<span class="reference-accessdate">. Retrieved <span class="nowrap">2022-08-08</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=asicentral.com&rft.atitle=Home&rft_id=http%3A%2F%2Fwww.asicentral.com%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3APromotional+representative" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.job-descriptions.org/sales-promotion-representative.html">"Sales Promotion Representative: A description for the sales promotion representative job · Job Descriptions"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160303204257/http://www.job-descriptions.org/sales-promotion-representative.html">Archived</a> from the original on 2016-03-03<span class="reference-accessdate">. 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